THE GOOD BRANDING PODCAST: Recent Episodes
Luana Alvarez, THE GOOD BRANDING
THE GOOD BRANDING is a branding consultancy by Luana Alvarez, focus on providing branding mentorship for brands that are doing something good for the planet, people or its category. Brands that chose to walk that good path or would like to learn how. The Good Branding wants to help those brands to thrive! So in this channel you will find guidance and inspiration to manage your good brand, business and mind. Get in contact! E-mail me at luana@thegoodbranding.com or check www.thegoddbranding.com
Talking about your good business is nothing but sweet. What you are doing is impacting the world in a positive way. But sometimes the way you talk about your brand is very different from the way you should be in order to get that....money! This podcast brings 3 steps on how to organize your message and make that client of yours fall in love with your brand.
This conversation helps you get your research on, dividing it into 3 points to be observed: your competition, your consumer's universe and your brand's environment. Using mood boards, I will guide you in what to look for and what you should find out about your category and yourself. It is an extremely inspiring phase of your good brand's development. Let's get started!
We talk about how to make sure your brand stays true to its intentions and values and connected to its community. It is in the day-to-day of your brand that this connection is built. And it just feels so good to show up for your community!
This conversation is about making sure you get inspired by your own brand when fear or doubt kicks in. Good brands are highly inspirational to all of us but sometimes as the owner, you need to get reminded of what is really that you are doing. So let's get back to that source! Plus! At the end of the conversation, there is a gift from me to you.