Marketing with Masha: Recent Episodes
Masha Mahdavi
Weekly discussions about the latest news, tips, and strategies that focus on law firm marketing and growth.
The lawsuits are real and if you own a website, make sure it follows the WCAG 2.0/2.1 guidelines. This episode explains the guidelines, where to find them, and what to do to avoid a lawsuit against your business.
Do you know when to use multi-variant and when to use A/B testing? This episode goes over the main differences and which scenario is a good fit for these test types.
A brief overview of the main campaign objectives that you can choose from for your Facebook campaign.
Not sure why your ads are disapproved or how to fix them? This episode goes over what to look for and an elimination process to get to the bottom of why your ads are disapproved.
Is the bidding strategy you are currently using the best fit for your campaign? Do you want to test a change but worried about ruining your well-performing campaign? Experiments allow you to run tests alongside your campaigns and determine whether some changes will positively or negatively impact your campaign performance.
Google announced that image extensions are now out of beta and available globally. Advertisers can now include images with their search ads to help stand out from the competition.
This is the one essential task that will save you from wasting your budget and will help you refine your campaign towards relevant traffic.
When you get a call from Google telling you how to improve your campaign, should you make the changes? Here are a few tips on how to ensure you have a successful campaign when working with a Google rep.
Find out what Google looks at when determining ad position and even the order of the ads they show to their users.
Local Service Ads have been a fun addition to our advertising toolkit. Let's review what they are and tips on how to ensure success with LSA Ads.
Get the scoop on what these changes mean and what to expect when they are fully rolled out.
Let's review the elements that make a good ad for both your potential client and Google.
Learn how Ad Rank and Quality Score impact your ad position and your cost for every ad click.
Here are the top 2 reports your law firm MUST look at before planning the next year's marketing campaigns.
Google Recommendations are now a prominent part of the Dashboard. However, not all recommendations might be a good fit for your account.
Review of the most popular advertising platform that you should consider before setting up your ad campaigns.
Three elements of intake training that are often overlooked but can dramatically increase your sign up rates.
What is the worst thing that can happen when it comes to your digital marketing? Find out in this Halloween edition of Marketing with Masha Podcast. 🎃
Everything you need to know about quality score: how it affects your campaign and what you can do to improve it.
Review of elements you should analyze when troubleshooting why your PPC campaign is underperforming.
Everything you need to know to run successful PPC competitor ad campaigns and not get in trouble.
Don't make the mistake of running retargeting ads on Google! Find out what could happen to your law firm if you do and what you can do to prevent it.
Since Google has limited our access to the search terms, find out what you should know and do, to not waste your ad budget on irrelevant clicks.
Is click fraud happening to you? Find out how to detect click fraud and what you can do to prevent it.
This common mistake can waste you thousands of dollars a year on Google Ads. Find out what it is and how to fix it.
Let's review marketing reports and what data your marketing department should be tracking.
Tips on avoiding mistakes when creating video ads, making sure your videos stand out, and how to get started.
This episode goes over advice you might hear from Google and which suggestions you should implement and which you should disregard.
This episode goes over elements that you should focus on and avoid when creating a new website or web pages.
SEO and PPC can help each other, but they should not both utilize the same strategy and here is why.
Do you know which marketing channel is a good fit for you? This episode goes over what to look for when deciding what advertising channel is a good fit for your practice area.
Here are few questions you can ask during your interview with an SEO candidate and answers on what to look for in their answers.
Tips on finding inspiration when writing new ads. (also known as competitor research 🤫 )
Masha Mahdavi is going over her marketing journey and shares experiences about working for agency vs in-house.