The eCommerce Money Map Podcast: Recent Episodes
Salim Omar, Shawheen Amirkhizi
The eCommerce Money Map Podcast is a podcast for eCommerce business owners. Join Salim Omar, CPA and Shawheen Amirkhizi as they talk to experts in the eCommerce market, providing the audience with the tools to make their eCommerce business a success.
Unlocking E-commerce Success with Emma Tamir
- Introduction of Emma Tamir and her copywriting expertise
- The challenge of increasing competition and content creation in e-commerce
- The significance of genuine connection and understanding in brand-consumer relationships
Crafting the Perfect Customer Avatar
- The importance of knowing your target customer to guide business decisions
- How creating a customer avatar leads to more focused and convincing marketing
- The necessity of specificity in messaging to create deeper connections
Differentiating Your Brand in a Crowded Market
- Conducting competitor research to craft unique selling propositions
- Developing a strong brand identity to stand out beyond product offerings
- Examples of successful brand differentiation and its impact on customer loyalty
Strategic Branding and Messaging Across Platforms
- The importance of cohesive brand presence in both visual and textual content
- Aligning your brand identity with business operations, from packaging to customer service
- Building trust and avoiding perceived manipulation through consistent messaging
Navigating Amazon's Unique Ecosystem
- Adapting strategies to the competitive nature of Amazon
- Understanding Amazon's restrictive rules and using them to your advantage
- Utilizing SEO and Amazon's terms of service to improve product page effectiveness
Emma Tamir's Resourceful YouTube Channel
- The launch of a YouTube channel for deeper insights into e-commerce marketing
- Encouraging viewers to engage with Emma for more content suggestions
Reaching Out to Marketing by Emma
- Various contact methods available through the website and social media channels
Tweetable Quotes:
"We're always looking for connection and opportunities to feel seen, understood, heard." - Emma Tamir
"Your brand identity is often the key to your unique selling proposition." - Emma Tamir
Opening Segment
- Salim Omar introduces Dr. Owais Amin, an expert in Amazon FBA, PPC, and SEO.
- Owais shares his transition from a medical background to becoming an Amazon FBA specialist.
Diving into Amazon FBA Success
- How demographics and digital nomad lifestyles influence Amazon FBA strategies.
- Discussion about the typical profile of an individual venturing into Amazon sales.
Unveiling Amazon Business Models
- Exploring the differentiation between retail and e-commerce.
- Dissecting various Amazon business models such as dropshipping, wholesale FBA, and private label.
Private Labeling Explained
- Owais provides a detailed breakdown of what private labeling means.
- The difference between white label products and creating a unique branded item.
Blueprint for Amazon Private Labeling
- Key steps to initiate an Amazon private label business.
- How Amazon automates the business process compared to other platforms like Shopify.
Closing Segment
- Owais discusses where listeners can connect with him for further insights into Amazon FBA.
Tweetable Quotes:
"From white coats to sales quotes – the digital nomad journey." - Dr. Owais Amin
"Unlock the power of Amazon with smart private labeling strategies." - Dr. Owais Amin
Exploring Global E-Commerce Opportunities
- Stef Van Boekel shares his vast experience in international business
- Discusses the importance of e-commerce businesses thinking globally
- Emphasizes the vast market potential in Europe, with higher average spending per person compared to other regions
Navigating International Commerce Challenges
- Explores the complexities of setting up operations in European countries
- Highlights the necessity for a local strategy and team in each target market
- Suggests starting with market analysis and a proof of concept before full-scale expansion
Growth Strategies for E-Commerce Expansion
- The advantage of launching in multiple European markets to diversify risk
- Why U.S. brands may have a competitive edge in Europe
- Cites lower seller competition on platforms like Amazon Europe
Advice for E-Commerce Entrepreneurs
- Insights on knowing your market and margins
- The importance of professional partnerships and customer satisfaction
- Acknowledges the learning curve and investment involved in international expansion
Connecting with Expertise
- Stef Van Boekel offers hands-on operational support for U.S. businesses in Europe
- How to initiate conversations with Steph's team for market and margin analysis
Tweetable Quotes:
"If you want to be a local hero in 10 years, start thinking internationally now." - Stef Van Boekel
"In e-commerce logistics and customer happiness are deeply intertwined." - Stef Van Boekel
"Diversifying into European markets means more than just new customers; it's about creating stability." - Stef Van Boekel
The Global Journey of Digital Payments and Beyond with Lisa Nestor
- Lisa Nestor's journey from rural financial systems in West Africa to Chief of Strategy at Airtm
- The mission-driven ethos of Airtm in providing digital dollar access
- Cultural brand development and exceptional customer support as differentiators
Competing in a Crowded Market
- Airtm's strategy to stand out in competitive digital payments space
- Not just competing on price: prioritizing mission and user-centric value proposition
- Building a community among digital entrepreneurs to expand earning opportunities
User-Centric Business Approach
- Conducting user interviews and supporting user-generated content for insights
- Encouraging customer voice and descriptors for product improvement
- Relationship building with a user base beyond transactional interactions
Tapping into New Markets
- Airtm's considerations for expanding into new countries
- Analyzing both growth opportunities and operational costs
- Importance of regulatory compliance and competitive cost structures
Future Shifts in E-Commerce and Online Transactions
- Anticipation of global adoption of digital asset payments, especially stablecoins like USDC
- The potential impact on international market expansions for e-commerce platforms
- Encouraging curiosity and openness to innovative technological trends in finance like AI
Valuable Career and Life Lessons
- Importance of documenting thoughts and strategies
- Maintaining resilience and not taking things personally in business interactions
- Leveraging personal networks and perspectives in problem-solving
Tweetable Quotes:
"Think of your customers' voice as your treasure map to success." - Salim Omar
"Stable coins might just be the anchor your e-commerce ship has been searching for." - Lisa Nestor
Mastering eCommerce:
- Introducing Jessica Coster, an eCommerce and email marketing strategist
- Her background: 20+ years in retail, owning a boutique, and running a seven-figure eCommerce store
- Importance of knowing enough about every aspect of your business to make informed decisions
The Pillars of Growth:
- The fundamental importance of understanding your customer
- The dangers of chasing shiny objects in business
- Key lessons from Jessica's journey: delegating effectively and staying involved
Forging a User-Friendly Experience and SEO Insights:
- Clear and intentional communication on websites and with search engines
- The story of the ‘survival kit’ and targeted traffic
- Crafting content for early customer engagement and featuring products prominently
Promoting Your Business Authentically:
- The power of being authentic and true to yourself
- Attracting the right kind of customers by embracing your unique voice
- Discussing how large brands can't match the personal touch of small businesses
Tweetable Quote:
"Understand enough about everything in your business." - Jessica Coster
"Avoid all the shiny objects in business, focus on customer needs." - Jessica Coster
"SEO is about partnering with search engines to serve the perfect customer." - Jessica Coster
Opening Segment
- Introduction of Molly Ruland, CEO and founder of HeartCast Media
- HeartCast Media's focus on personal branding and quality podcast production
The Importance of Authenticity in Content Marketing
- The critical role of authenticity in the age of AI
- Content marketing as a true reflection of human input
- Cost-effectiveness of content marketing compared to paid advertising
E-commerce and Content Marketing Synergy
- The necessity of authenticity for e-commerce brands
- Differentiating products through content marketing
- Leveraging content for creating brand relationships
Maximizing Podcasts for E-commerce
- Using podcasts to establish thought leadership and create strategic relationships
- The concept of content leverage versus content repurposing
- Podcasts as SEO tools for enhancing online presence
Strategic Podcast Creation Tips
- Being intentional and strategic with podcast content
- The benefits of outsourcing podcast production
- Focusing on value creation and building systems
Molly's Business and Life Philosophy
- Moving to Costa Rica as part of a lifestyle shift
- Business growth through clarity and systems
- Essential business philosophies for success
Closing Segment
- Essential reads for business development
- Molly's recommendations on leadership and growth
- Contact details for HeartCast Media
Tweetable Quote:
"Authenticity is your ace in the digital age." - Molly Ruland
"Leveraging content is better than just repurposing it." - Molly Ruland
"Take the straightest path to the money in business." - Molly Ruland
"Invest in systems for growth, not just goals." - Molly Ruland
Captivating Conversations with James Bond
- Introduction of James Bond, behavioral management specialist with 30 years of experience
- Discussion on the powerful concept of 'Brain Glue' and its application in business
- How famous figures like Kurt Cobain and Warren Buffett utilized brain glue in their careers
Crafting Unforgettable Brands with Brain Science
- Sensory elevation: using evocative language to resonate with audiences
- Name changes leading to explosive growth in sales and brand recognition
- Squatty Potty: a case study in the power of product naming
The Metaphorical Might in Marketing
- The use of metaphors by Warren Buffett to strengthen messages
- Implementing strategies for behavioral change in sales teams
From Good to Great: Renaming for Relevance
- How companies saw massive profits by altering product descriptions
- Importance of choosing the right words and names for business branding
Practical Application of 'Brain Glue'
- Extending the 'Brain Glue' concept beyond product naming to presentations and partnerships
- Success stories highlighting the impact of 'Brain Glue' in various spheres
Final Thoughts and Takeaways
- Accessing James Bond's book for in-depth 'Brain Glue' strategies
- The ease and necessity of adapting to right-brain selling for logical thinkers
- Summary of James Bond's insights into business elevation through brain science
Tweetable Quotes:
"Only fools don't follow rules." - James Bond
"If the right words can make you listen to a song, they can surely skyrocket a brand." - James Bond
[00:01 - 11:34] Creating Equal Access to Information and Tools on the Web
• Amber Hinds on being the Founder & CEO at Equalize Digital
• Defining website accessibility and how it increases potential audience, improves SEO, and reduces operational costs
• Worldwide laws requiring website accessibility (ADA, EAA)
• Accessibility should be incorporated into marketing strategy
[11:35 - 20:10] How Businesses Can Avoid Lawsuits and Improve SEO
• Equalize Digital on offering a WordPress plugin and monthly subscription service for auditing/remediation
• Amber on opting for founding a B corporation
• Get people with disabilities involved in the process and reach out to customers for feedback
• Connect with Amber and learn more about how to make your website more accessible
Quote(s):
“There's a lot of overlap in between accessibility and search engine optimization best practices. So accessible websites might rank better in Google, might bring more people to the website.” - Amber Hinds
“If you're a company that has diversity, equity, and inclusion statements or who is interested in giving back to the community, this is a way that you can live those corporate values, by having an accessible website.” - Amber Hinds
Connect with Amber through her website to know how to reach more customers, reduce liability, and increase conversions. https://equalizedigital.com/. Reach out via Twitter @heyamberhinds
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in, we’ll see you next time!
[00:00 - 08:00] SEO Best Practices for e-Commerce Brands
• Bill on consulting enterprise and e-commerce brands on SEO, PPC, CRO, and content strategy
• Best practices should be tailored to each website, vertical, and industry
• Google has become better at understanding the intent of a query
• SEO should be seen as an experiment; tests should be done quickly and pivoted on information
[08:01 - 24:16] SEO is Hard Work, But It Pays Dividends
• Common mistakes include filling text with keywords in hopes of convincing authority
• Success rate of an SEO campaign can be measured by revenue and analytics
• Content should be quality over quantity, rich, and holistic coverage of topics
• Utilize AI as a tool to help marketers do better work
Quote:
“[In SEO content marketing], the idea is not so much about how much. It's about quality. It's about what you're saying. Are you saying something that needs to be said?” - Bill Sebald
Connect with Bill by reaching out to him at bill@greenlanemarketing.com, Twitter @BillSebald, and Linkedin!
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here!
Thanks for tuning in; we’ll see you next time!
[00:00 - 09:33] Discover How to Take Your Brand to the Next Level
• Sandy Dedeian on helping e-commerce brands get discovered and scale to seven to eight figures
• Brand personality is important in today's environment to stand out from the competition
• Start from the value and vision, then work on the brand visuals and tone of voice
• Brand personality may revolve around the founders’ stories and personalities
[09:34 - 21:21] How Small Businesses Can Use Personality to Sell Products
• Smaller businesses should tie the brand persona to the founder's personality
• There are always other ways to tell the brand story without showing your face
• Content needs to be tailored for each platform; learn to repurpose and edit
• See the links below to connect with Sandy Dedeian
Quotes:
“We live in an era where every single product has been created and in order for you to succeed with the product that you created, have a brand personality. You don't have to reinvent the wheel, you just create a product that's similar as any other product, but when you inject some personality into it, it just becomes something else.” - Sandy Dedeian
“There's always some way of telling a story or showing behind the scenes of how the product is made. But it's always more powerful when the owner is out there and showing the whole thing by themselves.” - Sandy Dedeian
Connect with Sandy by following her on Instagram, Linkedin, and Tiktok @SandyDedeian and joining her Slack Community!
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here!
Thanks for tuning in; we’ll see you next time!
[00:01 - 10:26] Developing a Mindset to Consistently Make Five Figures a Month
• Jeanne Omlor on being a business strategist and online business coach
• The first step to scaling any business is mindset: setting huge, ambitious goals
• Neutralizing emotions is key to success: don't do negative emotions
• Having a big hairy audacious goal (BHAG) is essential for success
[10:27 - 24:12] Reach Million-Dollar Goals with Organic Social Media Strategies
• Give your focus and attention to your business and utilize social media
• Focus on one thing until it is mature and then add another element
• Blocking off time for focused work can help increase productivity and output
• See the links below to connect with Jeanne Omlor
Quotes:
“Tactics and strategies will not work if the person doesn't believe they will.” - Jeanne Omlor
“When you let the emotions operate your life and your business, your hands are tied.” - Jeanne Omlor
“People feel so much shame and guilt when they think of big, shameless visions... Our mind starts to backtrack, and our nervous system gets in the way... Make one step out of the rut.” - Jeanne Omlor
Connect with Jeanne and learn from the ‘Queen of Authentic Marketing’ by visiting her website at https://jeanneomlor.com/reviews/
Resources Mentioned:
Who Not How by Dan Sullivan
$100M Offers by Alex Hormozi
Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
Psycho-Cybernetics by Maxwell Maltz
Think and Grow Rich by Napoleon Hill
The ONE Thing by Gary Keller
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here!
Thanks for tuning in; we’ll see you next time!
[00:01 - 06:19] ClickBank's E-Commerce Expert Shares Strategies to Scale Your Brand
- Laura Lee on unlocking new sales channels with affiliates
- Affiliate marketing is an umbrella term with many different strategies
- Promote your business in exchange for a reward through affiliate marketing
- How performance affiliates drive traffic to a designated landing page
[06:20 - 17:17] Unlock New Sales Channels with Affiliates
- Affiliate marketing is low risk and low cost
- Common mistakes include not committing to the strategy and giving up too soon
- Consider product solution, healthy margins, customer lifetime value and what you can pay an affiliate when entering the space
- Stay focused on the passion behind creating your product and leverage things like affiliate marketing to scale your brand
Quote(s):
“Don't get lost in the chaos of all the things that you have going on. Stay focused on the passion and the interest behind creating your product and leverage things like affiliate marketing to help you to be able to scale your brand.” - Lauren Lee
Connect with Lauren through LinkedIn at https://www.linkedin.com/in/lauren-lee-a373765/
Interested in scaling your business through affiliate marketing?
Sign up at https://www.clickbank.com/.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in, we’ll see you next time!
[00:01 - 04:18] Opening Segment
- Hemant Varshney is a top producer, senior executive with 14+ years of expertise in various fields
- He hires mid-tier/mid-career folks to work directly with team members and deliver the best service possible
[04:19 - 08:55] Balancing the Math Equation
- The balancing act between onboarding too quickly and providing the best service
- To internally use a math equation to determine when to hire the next person
- The best path to grow an e-commerce business is content distribution and setting up accounts
[08:56 - 13:23] Data-Driven Strategies to Improve Conversion Rates for E-Commerce Companies
- Why we should collect data across different content styles
- Why we should also compare ROI of different types of content
- Improve conversion rates by comparing to benchmarks and understanding user behavior
[13:24 - 17:50] Test and Learn to Improve Your Business
- Use social media to build following and share information about products
- Run paid ads on social media to drive conversions
- Test and learn sooner rather than later to improve business performance
[17:51 - 19:07] Closing Segment
- See the links below to connect with Hemant Varshney
Quotes:
“If you're onboarding too quickly, your team might not be up to speed, and so you won't provide the best service.” - Hemant Varshney
“It's all about calculating ROI and comparing one against each other in each part of the funnel.” - Hemant Varshney
Connect with Hemant by visiting digicom.io.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in, we’ll see you next time!
[00:01 - 06:41] Opening Segment
- Automated workflows can save an organization time, time that can be reinvested in other ways
- Making the switch from corporate America to starting his own business was a huge adjustment for Jamie
- He surrounded himself with people who were smarter and more efficient than him
[06:42 - 13:31] How One Entrepreneur Used Automation to Grow an Organization to a Billion Dollars
- Be humble and willing to be wrong
- Jamie used API to replace two data entry staff
- He kept an eye on cost of delivery and profitability
[13:32 - 20:10] Discover How Automation Can Help Your Business Scale
- Don't waste valuable staff resources on tedious data entry
- Automation can help scale businesses without multiplying workforce
- Take advantage of modern technology and latest breakthroughs
[20:11 - 24:01] Closing Segment
- See the links below to connect with Jamie Royce
Quotes:
“You're wasting your most valuable asset on something that modern technology can solve.” - Jamie Royce
“Anything that is repetitive is your first clue. It probably can be automated.” - Jamie Royce
Connect with Jamie by visiting mindcloud.co.
QR Code:
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in, we’ll see you next time!
[00:01 - 06:22] Opening Segment
- Focus on search engine optimization and driving quality traffic for startup e-commerce businesses
- Joe has 19 years of experience, authored books, and worked for agencies, freelanced, and owned his own agency
- Planning is crucial for new businesses in terms of niche selection, platform choice, website structure, and marketing strategy
[06:23 - 12:26] How to Optimize Your E-Commerce Site with Specific Keywords and Blog Content
- Optimize for main and sub categories to increase SEO traffic
- Don't compete with bigger brands, find niche keywords to target
- Use existing content and update it for new life and authority
[12:27 - 18:37] Maximizing the Value of Your Content and Paid Ads for E-commerce Success
- Good content is valuable and can be repurposed for increased engagement
- Spending money on advertising helps determine which products/keywords convert
- It's important to understand the fundamentals of Google Ads before starting
[18:38 - 24:18] The Importance of Keyword Research and Website Optimization for E-commerce Success
- Importance of understanding customer journey and educating consumers for big purchases
- Mistakes to avoid in e-commerce, such as offering discounts too early or distracting customers with social media icons
- Emphasis on having a strong product page with the data required to seal the transaction
[24:19 - 26:01] Closing Segment
- See the links below to connect with Joe Balestrino
Quotes:
“If you don't know what you're doing and you just put money into it, then it's not helping you.” - Joe Balestrino
“When you start spending money, you realize that some keywords or some products convert better at a cheaper cost, while others either don't convert at all or convert at too high of a cost, and that's okay.” - Joe Balestrino
Connect with Joe by visiting www.joebalestrino.com/.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in, we’ll see you next time!
[00:01 - 06:42] Opening Segment
- Allen's entrepreneurial background in the restaurant and apparel sectors
- The importance of perseverance and treating your profession as your own business
- Suggestions on selecting a generic corporate name to avoid issues opening a bank account
[06:43 - 13:16] Controlling Expenses and Payment Technologies for Small E-commerce Firms
- The significance of comprehending costs and maintaining an up-to-date website
- Fundamental rules for e-commerce websites, including privacy, terms and conditions, and return and refund procedures
- Choosing a platform that supports your industry and understanding payment technology functions
[13:17 - 19:48] Strategies for Increasing Payment Options for E-commerce Businesses
- The benefits of mobile device sales for e-commerce merchants
- The potential advantages of having multiple merchant accounts, but with the caveat of caution and load balancing technology
[19:49 - 22:56] Closing Segment
- See the links below to connect with Allen Kopelman
Quotes:
“So you have to make sure all your websites are registered with the credit card processor.” - Allen Kopelman
“You need to make sure people are aware of the shipping times cuz that became a big issue over the last couple of years during the Covid times.” - Allen Kopelman
Connect with Allen by visiting nationwidepaymentsystems.com.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in, we’ll see you next time!
[00:01 - 04:56] Opening Segment
- Insights from Drew Blumenthal, a marketing expert with experience working with numerous agencies and Fortune 500 businesses
- The exponential growth of digital marketing and its increased competitiveness during the pandemic
- The importance of analyzing what the competition is doing and figuring out what people are searching for
[04:57 - 09:25] Leveraging AI while Maintaining Brand Authenticity
- The power of ChatGPT and other AI tools in scaling an e-commerce business
- Proper usage and staying within brand voice while leveraging AI
- Gradually increasing budget to allow the algorithm to learn and maintain return on ad spend (ROS)
[09:26 - 14:04] Closing Segment
- See the links below to connect with Drew Blumenthal
Quotes:
“Take a competitor analysis of who is better than you, who is bigger than you, what are they doing that I'm not?” - Drew Blumenthal
“So my recommendation is to scale slowly, but streak like consistently.” - Drew Blumenthal
Connect with Drew by visiting digitaldrewsem.com.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in, we’ll see you next time!
[00:01 - 09:25] Opening Segment
- Introduction to Aaron Ahuvia as a marketing and research psychology expert
- Definition of brand love as the same neurological processes as romantic or family love
- Strategies for increasing brand love, such as creating emotional connections, providing exceptional customer service, and being authentic
[09:26 - 17:36] Strategies for Different Types of Companies
- Brand love is not a good strategy for all companies
- Product excellence is key for companies where brand love makes sense
- Three ways to get consumers to love the brand: anthropomorphism, linking to identity, and association with a cause or value
- Younger consumers want brands that represent values they are proud of
[17:37 - 26:00] Closing Segment
- See the links below to connect with Aaron Ahuvia
Quotes:
“Get people to connect the brand to their own sense of identity.” - Aaron Ahuvia
“You can't substitute personal relationships for quality of products, for quality service, but you really need both.” - Aaron Ahuvia
Connect with Aaron by visiting thethingswelove.com.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in, we’ll see you next time!
[00:01 - 07:33] Opening Segment
- Introducing Dr. Travis to the show
- Dr. Travis is an e-commerce entrepreneur and founder of I Love, whose mission is to heal 1 million dry eye sufferers
- He and his wife Dr. Jenna Ziegler use the profits from ILA to fund free clinics in Jamaica and the US through their charity, Isla Cares Foundation
- Dr. Travis specializes in Amazon PPC and helps businesses scale their business sales and increase brand clout
- He has learned the importance of persistence and focus in order to be successful as an entrepreneur
[07:34 - 15:04] Mastering Amazon PPC: How to Scale Your Company with the 80/20 Principle
- 80/20 principle is important for laser focus
- Best way to get email addresses is to solve a problem that your ideal client has
- Focus on service and organically input products into the conversation
- Speak in stories and become a good storyteller
- Amazon PPC strategy should be focused on sponsored products and search ads
[15:05 - 22:21] Increase Your Brand Awareness and Become an Industry Leader with 80/20 Amazon PPC Strategy
- Focus on the 80/20 of Amazon PPC
- Differentiate your brand with unique branding
- Focus on the top search terms in the search term report
- Focus on solving one specific problem
- Be persistent in driving Google Ads, blog posts, YouTube videos, Facebook videos, and a Facebook group
- Become known as an industry leader
[22:22 - 28:00] Closing Segment
- See the links below to connect with Dr. Travis
Quotes:
“If you only have one product, then obviously it's that product, but only focus on those search terms that are at the top of that search term report.” - Dr. Travis Zigler
“We're not the brand leader but the industry leader.” - Dr. Travis Zigler
Connect with Dr. Travis by visiting profitablepineapple.com.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in, we’ll see you next time!
[00:01 - 07:22] Opening Segment
- Introducing Leo to the show
- He began his career as a certified public accountant at Deloitte and founded Exact Click Digital in 2007
- Leo is touring podcasts to help educate e-commerce brands on ways to optimize their accounts on Google, Facebook Bank and Amazon
- The best return on APEN for e-commerce ads can be determined by doing the math to figure out the true value of a customer
[07:23 - 14:28] Understanding Your Prospects: How to Get in Their Heads and Use Copy That Resonates
- Lowest hanging fruit for a product with high existing demand is Google Shopping and some Google search
- When testing, always have a piece of budget carved out and test creative, campaign objectives, audience types, etc.
- On social media, visual elements are the most important to get people's attention
- On Google, pricing and promotions are key to getting attention
[14:29 - 21:46] Unlocking the Secrets to E-Commerce Success: Advice from Leo Panoff on Scaling Your Business and Investing in Self-Development
- Consider the questions of the person in the funnel
- Give them a good reason to pay attention
- Understand their journey and give relevant content/ads
- Key to success is scaling up budget without sacrificing ROAS
- Mentorship/coaching can be valuable to identify blind spots\
- Invest in self-development to give more, do more, be more
- Manage business by numbers and measure ROAS
[21:47 - 23:35] Closing Segment
- See the links below to connect with Leo
Quotes:
“So the only way you'll figure those things out if is if you're willing to test try it, and then measure the results.” - Leo Ebbert
“They may not know who you are or your brand, but they know what your product is and they're looking for it.” - Leo Ebbert
Connect with Leo by visiting exactclickdigital.com.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in, we’ll see you next time!
[00:01 - 06:57] Opening Segment
- Introducing Martin to the show
- Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, and senior executive team leader
- He has 25 years of sales and marketing experience
- Conversion rate optimization is the process of increasing the percentage of people that take the desired action on a website
- Split testing is used to optimize conversion rates when there are enough conversions per day per device type and channel
- Micro conversions can be used as an alternative to macro conversions
[06:58 - 13:27] Conversion Rate Optimization: The Gift That Keeps on Giving
- Invest in conversion rate optimization before spending money on generating more traffic
- When someone lands on a webpage, they ask themselves three questions: "Am I in the right place?", "How do I feel about this?", and "What am I supposed to do here?"
- The biggest trust symbol is a phone number in the top right hand corner or a click to call mobile icon
- Make sure the add to cart button is obvious and any size/color questions don't blend into the background
[13:28 - 19:59] Understand Your Visitors' Journey with Analytics and Heat Mapping Tools
- Visitors are selfish when they come to a website and they're looking for a specific solution to their problem
- The visitor journey is all about understanding their motivations before they arrive
- Ask the three questions on every page: Am I in the right place? How do I feel about this? What am I supposed to do here?
- Make sure analytics are correct and use heat mapping tools to understand what visitors are looking at
- Focus on what will make visitors feel comfortable and move forward, not what you need as an entrepreneur
[20:00 - 23:11] Closing Segment
- See the links below to connect with Martin
Quotes:
“The visitor journey is probably one of the most important things that somebody has to figure out on their website before they design it.” - Martin Greif
“Conversion rate optimization is the gift that keeps on giving.” - Martin Greif
Connect with Martin by visiting www.conversionconference.com.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in, we’ll see you next time!
[00:01 - 07:00] Opening Segment
- Introducing Ben to the show
- Ben Leonard is the founder of Beast Gear and has successfully exited a 7 figure business
- He is now helping others do the same with his e-commerce consultancy and brokerage
- He had no business experience but used his scientific background to make informed decisions
- He started small, placing a low risk bet of $4000 and scaling up from there
- He used data to inform decisions such as PPC advertising and website conversion rates
- He tested products on himself, friends, and professional athletes to get feedback
[07:01 - 13:10] Navigating the Tough Decision to Exit: How Selling His Brand Gave One Entrepreneur a Safety Net for Life
- Start protecting intellectual property (trademarks, design registrations, patents) right from the start
- Work with an expert to ensure the depth of protection is adequate
- Think like Sonic the Hedgehog - jumping through hoops can lead to big opportunities
- Exiting a successful business can be a difficult decision - consider family needs and potential risks
[13:11 - 19:20] Uncovering the Value of Brand Identity in E-Commerce Businesses: Expert Advice from Ben on How to Maximize Your Exit Strategy
- Made the decision to sell business in late 2019
- Uncovered an entrepreneurial spark and passion for entrepreneurship
- Set up a brokerage firm to help others
- Consider exiting the day you have the idea of your business
- Build a business with an exit in mind from the start
- Work with a professional firm to plan and execute exit strategy
- Number one mistake people make is not having a discernible brand identity
- Having a strong brand identity will increase value of business
- Reach out to ecombrokers.co.uk for more information
[19:21 - 20:09] Closing Segment
- See the links below to connect with Ben
Quotes:
“E-commerce is an environment that is constantly evolving.” - Ben Leonard
“You should consider exiting the day that you have the idea of your business.” - Ben Leonard
Connect with Ben by visiting www.ecombrokers.co.uk.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in, we’ll see you next time!
[00:01 - 06:52] Opening Segment
- Introducing Steve to the show
- Steve grew an e-commerce business to seven figures in sales
- His business was hit hard by COVID-19, but he continued on and is rebuilding it
- He is now coaching and consulting other businesses on how to grow and scale their businesses.
- When starting an ecommerce business, it is important to pick something you have an interest in and focus on building relationships with customers
[06:53 - 17:00] Building Relationships with Clients: How to Leverage Demographics and Psychographics for Success
- Building relationships with real people is key
- Knowing the demographics and psychographics of your customer is essential
- Leverage that data to demonstrate how you can solve their problem
- Build an email list to communicate with customers
- Three key performance indicators (KPIs) for e-commerce businesses: average order value, cost to acquire a customer, and lifetime value of a customer
[17:01 - 22:09] Get the Help You Need to Grow Your E-Commerce Business and Maximize Your Assets
- Knowing key financial numbers is essential for business growth and to receive a higher evaluation when selling
- E-commerce businesses are worth more if they have good financials, know their KPIs, have a relationship with their email list, and are growing
- There are buyers with capital looking to acquire e-commerce businesses, especially during turbulent times in the economy
- Reach out and get help from someone who has experience farther down the road; small changes can lead to big breakthroughs
[22:10 - 23:58] Closing Segment
- See the links below to connect with Steve
Quotes:
“You sell to everybody, you sell to nobody. You have to identify one person that you're selling to that makes up a core function of who your product and service can solve for.” - Steve Kilberg
“Small hinges can open very big doors.” - Steve Kilberg
Connect with Steve by visiting www.skrpmedia.com/call.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here!
Thanks for tuning in; we’ll see you next time!
[00:01 - 04:59] Opening Segment
- Chris has been in financial services since 2001 and specializes in helping business owners from the ages of 36 to 56
- Chris's first experience as a business owner did not go well, so he regrouped and went back out on his own
- Having control over one's time and autonomy over their situation
[06:00 - 10:37] Planning for Success: How a Financial Planner Can Help Business Owners Sell Their Business
- Financial planning is about living the best version of one's life and living in alignment with their values
- Financial planning is more than just telling people where to invest their money
- Having a financial plan to stay on track with long-term goals
- Financial planner as the quarterback of the business owner's economic engine
- Updating and referring to financial plans regularly
- Exit planning and succession planning as components of a comprehensive financial plan
- Understanding what goes into selling a business
[10:38 - 18:42] Unlocking the Value of Your Most Valuable Asset - Time
- A business owner needs $300,000 a year to live on their current lifestyle
- Consider retirement plans, outside investments, fractional CFOs, outsourced sales
- Time is the most valuable asset - focus on what you're good at and outsource the rest
- People underestimate what they can accomplish in a day/week/year but vastly underestimate what they
[18:43 - 23:36] Closing Segment
- It's never too late to start investing
- The biggest problem most people have is that they don't want to do it and push it off
- See the links below to connect with Chris
Quotes:
“Begin with the end in mind. ” - Christopher Clepp
“A failure to plan is planning to fail.” - Christopher Clepp
“Good exit planning is really good business planning.” - Christopher Clepp
Connect with Chris through LinkedIn, or visit www.BuildingTowardsWealth.com.
If you’d like to hear more episodes, visit us at https://www.ecommercemoneymap.com/ or on your favorite podcast platform. Don’t forget to like, subscribe, and LEAVE US A 5-STAR REVIEW!
Thanks for tuning in. We’ll see you next time!
[00:01 - 04:19] Opening Segment
- Zack on getting out of Corporate America to become an entrepreneur
- He co-founded Gembah because of his passion for helping small, mid-size businesses with little to no resources
[04:20 - 11:29] Be The Value
- In Gembah, they always strive to bring the best value to their customers
- How the Japanese culture and work ethic inspired their business
- COVID was a challenge for Gembah, but with the eCommerce boom, they grew exponentially
- In times of uncertainty, it’s critical to stay calm and be focused
- As a multicultural company, they want to create a culture that celebrates the human aspect of business
[11:30 - 18:48] Innovation Through Expertise Matching
- How Gembah is matching clients with experts who can work with them in product development, design, and manufacturing
- Through their platform, businesses can get the right expertise with just a click of a button
- Zack’s advice for eCommerce business: Treat your manufacturing partner as the second most valuable person in your team
- Smash barriers and do the right thing
[18:49 - 21:54] Closing Segment
- A book that Zack recommends: The 7 Habits of Highly Effective People by Stephen Covey
- Reach out to Zack!
- Final words
Connect with Zack at Gembah.com and LinkedIn.
Leverage the power of financial data to fuel growth for your eCommerce business, head straight to https://www.esenshi.com/.
If you’d like to hear more episodes, visit us at https://www.ecommercemoneymap.com/ or on your favorite podcast platform. Don’t forget to like, subscribe, and LEAVE US A 5-STAR REVIEW!
Thanks for tuning in. We’ll see you next time!
Tweetable Quotes
“That kind of stuff is priceless, the ROI that you get from bringing those types of events together and bringing the people together to really show what that culture is all about.” - Zack Leonard
“Anything can really be created, but can it be created for a price and a value that customers will buy it that gives you a margin, right? That's the name of the game in the product business.” - Zack Leonard
“The easiest way to get something out in the market is to take something that exists and make some slight changes to it.” - Zack Leonard
“I think ‘Smash the barriers’ really comes from, you know, whatever news or whatever preconceived notion you have of whatever culture that you're doing business with, that doesn't matter anymore.” - Zack Leonard
[00:01 - 04:47] Opening Segment
- Gen on being in the founding team of Jungle Scout, a software for Amazon sellers
- Wanting to serve the Shopify merchants who have different sets of challenges, they founded Prehook
- Going live for two years and helping hundreds of clients
[04:48 - 10:10] Fostering a Direct Relationship With the Consumer
- What brands should know about zero-party data
- It’s information willingly shared by the customer
- It comes directly from the customer so it’s less “dirty”
- By collecting zero-party data through quizzes, we can understand our customers better
[10:11 - 14:55] Improve Marketing Strategies with Zero-Party Data
- We can segment our customers and create campaigns more tailored and relevant to them
- Gen discusses a great use case example of how zero-party data can help pair the customer to the right product
- Using the quiz at the top and bottom of the funnel
[12:57 - 16:47] Closing Segment
- Reach out to Gen!
- Final words
Connect with Gen at gen@prehook.com! Find him on Twitter and LinkedIn, and check out the Prehook website.
Leverage the power of financial data to fuel growth for your eCommerce business, head straight to https://www.esenshi.com/.
If you’d like to hear more episodes, visit us at https://www.ecommercemoneymap.com/ or on your favorite podcast platform. Don’t forget to like, subscribe, and LEAVE US A 5-STAR REVIEW!
Thanks for tuning in. We’ll see you next time!
Tweetable Quotes
“As you're moving further and further away from zero-party data, which is actively shared, you are getting muddier insights, dirtier data, so to speak.” - Gen Furukawa
“Zero party data can be really helpful because it shares an insight into why you're purchasing this product. Whatever it is, whatever questions you're asking me, I'm sharing directly with you.” - Gen Furukawa
“So this whole customer journey kind of before the purchase at the top of funnel or after the purchase, learning about the attribution, how they heard about us or what the thoughts of the product are are critical and you can capture that at scale with a quiz.” - Gen Furukawa
[00:01 - 02:28] Opening Segment
- Get to know Shanif
- Working in the world of software, AI, and data science
[02:29 - 11:24] Using Data to Your Advantage
- With data, businesses can predict customer behavior and target them with the right campaign
- We can also know what product sells well together and come up with better sales strategies
- For a lot of brands, majority of their sales come customers who buy only once
- What are strategies to sell to our existing buyers?
- Check out Apteo’s ebook: How to Build Relationships With Your Customers to Increase Retention
- Be on top of mind through an authentic brand story
- Create individualized promotions and keep in touch with the customers
- Personalization goes beyond just using a person’s name
- Take a list of the best customers and reach out to people who look like them in through campaigns because they are likely to spend more
[11:25 - 12:56] Marketing and User Privacy
- How does data privacy impact the existing marketing tools we use?
- Marketers should learn to diversify to different channels
- Put more focus on retention
[12:57 - 15:38] Closing Segment
- Advice from Shanif: Collect data in one place and use it!
- Reach out to Shanif!
- Final words
Connect with Shanif at shanif@apteo.co! Visit Apteo.co and find them on Shopify, LinkedIn, Facebook, and Twitter.
Leverage the power of financial data to fuel growth for your eCommerce business, head straight to https://www.esenshi.com/.
If you’d like to hear more episodes, visit us at https://www.ecommercemoneymap.com/ or on your favorite podcast platform. Don’t forget to like, subscribe, and LEAVE US A 5-STAR REVIEW!
Thanks for tuning in. We’ll see you next time!
Tweetable Quotes
“You have to use data to understand customer behavior and to use it to sort of guide what's going to happen next.” - Shanif Dhanani
“A lot of people take their entire subscriber list and say, find me people who look like my subscribers. When in reality, you really don't want people who look like your subscribers 'cause maybe not all of them are buying.” - Shanif Dhanani
“The first mistake I see brands making when it comes to data is they're just not collecting it.” - Shanif Dhanani
[00:01 - 03:33] Opening Segment
- Michelle on leaving her dental career to be with her daughter
- What’s it’s like to start an online business with no experience
- Discovering eBay and educating herself about it
[03:33 - 10:06] Reaching Out to a Broader Audience With YouTube
- People are looking for solutions
- Utilizing the search bar to know about commonly-searched problems
- Best practices in creating and uploading video content
- Figure out your goals
- The sweet spot is 7-15 minutes
- Go directly to the pain point, the first few seconds matter
- It’s okay to outsource for video production: Upwork, Fiverr, Video Husky
- Leverage data and insight tools: TubeBuddy and vidIQ
[10:07 - 16:28] Powerful Strategies to Grow Your Business
- Growing too quickly is not advantageous
- What is layered marketing?
- Focusing on one thing and building upon in it
- Serving the customer in a way that helps the business
- The importance of knowing your numbers
[16:29 - 18:41] Closing Segment
- Michelle talks about the people she has worked with and helped through her YouTube channel and courses
- Reach out to Michelle!
- Final words
Connect with Michelle! Visit Paladin Global Market’s website and find them on eBay, Facebook, Instagram, LinkedIn, Pinterest, and YouTube.
Leverage the power of financial data to fuel growth for your eCommerce business, head straight to https://www.esenshi.com/.
If you’d like to hear more episodes, visit us at https://www.ecommercemoneymap.com/ or on your favorite podcast platform. Don’t forget to like, subscribe, and LEAVE US A 5-STAR REVIEW!
Thanks for tuning in. We’ll see you next time!
Tweetable Quotes
“Jump right into the pain point and answer their question. You hook them in, and then they'll want to know more about who you are once you've solved their problem.” - Michelle Hougland
“We're getting served ads and content continuously like we've never been before. So we have to do things that can help to break through that noise by our keywords and optimizing our video for the search engine results.” - Michelle Hougland
“We can grow big and fast, but we really need to make sure, are we doing the things that behind the scenes are not so fun? Are we doing our accounting?” - Michelle Hougland
[00:01 - 05:54] Opening Segment
- Kosmo shares how hitting rock bottom fueled him to start his company
- Finding the right balance of flavors to create an award-winning product
[05:55 - 09:21] Letting the World Know About Kosmo’s Q
- Why he stopped joining cookoffs and started running Facebook ads
- Building an eCommerce website with zero experience
- How Kosmo and his team diversified
[09:22 - 21:23] Mindset is Everything
- It’s okay to learn the hard way
- We need to pay ourselves
- Knowing and engaging the customer is key
- What are downstream, sidestream, and upstream customers?
- Leveraging online platforms and using YouTube to inform and entertain
- Having a healthy drive
- Living a life of gratitude and without regrets
[21:24 - 22:23] Closing Segment
- Reach out to Kosmo!
- Final words
Connect with Kosmo! Head over to Kosmo’s Q website and YouTube channel to know more about their products. Check out his podcast at KosmoUnfiltered.com and YouTube, and follow him and Kosmo’s Q on Facebook, Instagram, Twitter, Pinterest, and TikTok!
Leverage the power of financial data to fuel growth for your eCommerce business, head straight to https://www.esenshi.com/.
If you’d like to hear more episodes, visit us at https://www.ecommercemoneymap.com/ or on your favorite podcast platform. Don’t forget to like, subscribe, and LEAVE US A 5-STAR REVIEW!
Thanks for tuning in. We’ll see you next time!
Tweetable Quotes
“The best way to succeed at any goal you have is to understand where the finish line is.” - Darian Kosmo Khosravi
“You will never be better than you are right now if you don't change your standards, period. If your standards remain the same, you will stay exactly the same.” - Darian Kosmo Khosravi
“If you don't want to listen, life will teach you everything you need to know.” - Darian Kosmo Khosravi
[00:01 - 02:33] Opening Segment
- Asher on his background in startups and the work they do at Uncapped
- Uncapped ad the kind of funding he wished had always existed
- The challenges he faced when he was raising capital
[02:34 - 13:57] A Better Funding Alternative
- What type of businesses are they working with at Uncapped?
- Using a data-driven approach, no need for a pitch or a business plan
- Delivering funding options in about 24 hours
- Having an easy-to-understand legal agreement
- Looking for predictable patterns and considering track records of businesses
- Head over to weareuncapped.com to apply!
[13:58 - 21:45] Building A Successful Business
- Do you even need funding in the first place?
- Embracing rejection
- Creating fire stations instead of putting out fires
- Investing in relationships
- It might not be a funding problem but a people problem
[21:46 - 24:43] Closing Segment
- Check out Uncapped’s exclusive offer and get 50K of funding for FREE! Email Asher at asher@weareuncapped.com with “Secret 50K” as the subject line.
- Final words
Connect with Asher by following him on Instagram, Twitter, and LinkedIn. Know more about fundraising opportunities at the Uncapped website, Facebook, Twitter, and LinkedIn.
Leverage the power of financial data to fuel growth for your eCommerce business, head straight to https://www.esenshi.com/.
If you’d like to hear more episodes, visit us at https://www.ecommercemoneymap.com/ or on your favorite podcast platform. Don’t forget to like, subscribe, and LEAVE US A 5-STAR REVIEW!
Thanks for tuning in. We’ll see you next time!
Tweetable Quotes
“I just think that for so many entrepreneurs, raising a big round is like the symbol of success as an entrepreneur. But of course, real success is actually building a profitable business even if we don't celebrate that enough.” - Asher Ismail
“I think it's about planning ahead but also expecting rejection. You know, you have to embrace that. Rejection is going to be part of the process and not take it personally.” - Asher Ismail
“A founder's job, I used to think, was about putting out fires and I was running from fire to fire. And now I realize it's actually about building fire stations.” - Asher Ismail
[00:01 - 05:40] Opening Segment
- Kathryn shares her background as a web designer/developer
- Transitioning from employee to entrepreneur
- The surprises and challenges she faced
[05:41 14:22] What You Need to Know About Shopify
- For business owners: affordability
- For developers: control and accessibility
- How to know if Shopify is the right fit for you
- A feature that every user should utilize in Shopify: native integration
[14:27 - 28:37] Increasing Traffic On Your Site
- Adding any kind of text that provides context to your website
- Email marketing
- Putting return and legal policies
- Paying attention to data and metrics
[28:38 - 25:59] Closing Segment
- eCommerce is not a one size fits all
- Final words
Connect with Kathryn!
Walton Birch website: https://waltonbirch.com/
Facebook: https://www.facebook.com/krsmithconsulting
Instagram: https://instagram.com/krs_consulting
Twitter: https://twitter.com/kathrynrsmith
LinkedIn: https://linkedin.com/in/kathrynrsmith
Leverage the power of financial data to fuel growth for your eCommerce business, head straight to https://www.esenshi.com/.
If you’d like to hear more episodes, visit us at https://www.ecommercemoneymap.com/ or on your favorite podcast platform. Don’t forget to like, subscribe, and LEAVE US A 5-STAR REVIEW!
Thanks for tuning in. We’ll see you next time!
Tweetable Quotes
“Data is actually underutilized in the eCommerce space.” - Kathryn Smith
“Focus on the channels that are bringing the biggest return… For some stores, it's email, some stores, it's social media.” - Kathryn Smith
“eCommerce, like stores, are not one size fits all so definitely evaluate those options out there, whether that be an open-source platform, or whether that be a paid platform like Shopify.” - Kathryn Smith
Chad Maghielse created an eCommerce business, a pet supplies company based on the needs of his 2 adorable but gross French bulldogs Brock & Beast, with just $3,000 and got it to the million-dollar sales run rate in about 12 months. By donating a portion of the sales, his brand was also able to fund the surgeries of a bunch of pets with cancer which did a lot of good in the world and also exploded the organic reach of the brand.
He sold the brand for 7 figures 2 and a half years after, took his first sale, and invested the profits well enough that he had been able to semi-retire young and can enjoy a lifestyle of freedom and travel. Currently, he teaches others how to do the same thing, becoming wealthy and making the world a better place at the same time.
[00:01 - 06:48] Opening Segment
- Chad shares his motivation for starting an e-commerce brand
- Finding success even if you’re not your target market
- Impactful Charity with Chad
[06:49 - 12:59] How to Make Pet Supplies Stand Out
- Choose your brand and individual products
- Include heart and personality
- Be hyperspecific, narrow down your audience
[13:00 - 28:37] How to Scale Your 6-Figure Brand into a 7-Figure Brand
- Top 3 Important Numbers in the Business
- Business Shortcut! Begin with the end in mind
- Work above your business: Work on your business, not in your business
- Common Mistakes in ECommerce You Should Avoid
- Check out these books:
- The 80/20 Principle by Richard Koch
- The ONE Thing by Gary Keller
- Proft First by Mike Michalowicz
- Profit First for Ecommerce Sellers by Mike Michalowicz
[28:38 - 31:44] Closing Segment
Connect with Chad through LinkedIn and Facebook
Leverage the power of financial data to fuel growth for your eCommerce business, head straight to https://www.esenshi.com/.
If you’d like to hear more episodes, visit us at https://www.ecommercemoneymap.com/ or on your favorite podcast platform. Don’t forget to like, subscribe, and LEAVE US A 5-STAR REVIEW!
Thanks for tuning in. We’ll see you next time!
Resources Mentioned
- Private Label Podcast by Kevin Rizer
Tweetable Quotes
“Other people's success is just proof that you can do it too. It is evidence of your future success.” - Chad Maghielse
“It's more fun to build a business when you are yourself and your target market.” - Chad Maghielse
“If you don't nail down your buyer persona, know, the Who that your brand is serving, you get lost in the ocean of all these competitors.” - Chad Maghielse
It truly is never too early nor too late to talk about your grand “exit.” In this episode of the eCommerce Money Map podcast, Salim is joined by Meny Hoffman from Ptex Group. They exist as the go-to advisors for eCommerce businesses to achieve their dream exit plan and execute it successfully.
Here's more into who Meny is:
Meny is the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, I work with emergent brands spanning a variety of industries throughout North America, Europe and Israel, to create sophisticated marketing solutions that help clients achieve new milestones in growth.
He is also the creator of Let’s Talk Business, a periodic email series sent to over 15,000 subscribers, which discusses effective expansion strategies for budding businesses. These dual roles led him to found the LTB Business Summit, lauded by the media as "North America's first business conference for Jewish entrepreneurs." This game-changing movement is helping countless entrepreneurs flourish by providing them with powerful educational tools needed to learn, grow and lead.
If you want to know more about the perfect way to exit, listen throughout the show and take note of Meny’s valuable notes on maximizing your eCommerce business to get ahead of the steps you want to take.
[00:01 - 12:11] Opening Segment
- What led Meny to do this business
- He saw the good, the bad, and the ugly
- Be proactive in preparing to exit
- Maximize the value of your business
- A wake-up call happens to you
- A healthy and successful business
- If it concerns buyers, it should concern you
- Know your numbers!
- Are you being intentional?
[12:12 - 20:12] Maximizing the heights where your business can go
- Make sure you are organized
- Be honest and transparent with your accountant
- Where is the Amazon eCommerce space leading to
- Be serious, guys.
[20:13 - 23:51] Closing Segment
- Why Meny wanted to pursue this space
- He could have done many things, so why?
- Final Words
Shoot him an email at mhoffman@ptexgroup.com
Follow him on LinkedIn and visit his website https://letstalkexits.com/
Listen and subscribe to his podcast: Let’s Talk Business
If you’d like to hear more episodes, you can find them at www.ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit www.ecommerceaccountinghub.com
Thanks for tuning in; we’ll see you next time!
Tweetable Quotes
"When someone builds a business brand, usually it’s bigger than the business owners themselves.” - Meny Hoffman
"It is never too early to start thinking about your exit plan.” - Meny Hoffman
"Don’t rely just on a bookkeeper who does your bookkeeping or an accountant that does your taxes. Require your accountant to give you some high-level information on a monthly basis that will help you make decisions about where your business is and where your focus should be in the next coming months.” - Meny Hoffman
"eCommerce is still a low barrier to enter, but it’s way more complicated than it was three or five years ago, which means you need to be way more intentional about it, and not treat it just like a side hustle. Treat it as seriously as if you are opening a retail store or any type of business.” - Meny Hoffman
In this episode of the eCommerce Money Map, Salim and Shaw are joined by Dennis Consorte. Dennis is a Startup & Small Business Consultant, Growth Hacker & Digital Marketing Expert. He creates frameworks for better workflow in teams, acquires the right balance of talent to deliver usable products and services.
He also founded a digital marketing agency, DVD rental by mail company and several small ecommerce websites. Launched and fulfilled a successful Kickstarter project. Active in the libertarian movement, among many other remarkable achievements in his career. His expertise and strong eCommerce marketing skills built in the last 20 years made him a top of the line expert looked up to by many in this industry.
If you are interested in eCommerce marketing and how to be a better business owner, listen throughout the episode and keep your ears and mind open. Let’s get started!
[00:01 - 06:53] Opening Segment
- What led Dennis to build his digital marketing agency
- Graduating college was a dreadful path for Dennis
- Taking a break to figure things out
- Time is money
- Helping people get to where they should be
- Deep understanding where clients are coming from
[06:54 - 16:29] Dennis’ wealth of knowledge and experience
- How is SEO today different compared to 20 years ago
- Machine learning is a black box
- What business owners need to invest in
- Building authority & content pipeline 101
- Don’t try to do everything!
[16:30 - 22:27] More of Dennis’ perspective
- Leverage your skills and network
- Entrepreneurs are the loneliest people in the planet
- An advice to a business who haven’t gone online
[22:28 - 26:57] Closing Segment
- What we should learn from Dennis
- Final Words
If you’d like to hear more episodes, you can find them at www.ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit www.ecommerceaccountinghub.com
If you want to reach out Dennis, follow his socials: LinkedIn, Facebook, and Twitter. Check out his website to learn more about him: https://www.dennisconsorte.com/
Thanks for tuning in; we’ll see you next time!
Tweetable Quotes
"I basically took a break for two years just to figure out my next step. It was a very difficult time for me, and what I realized was that: in those last few years at the agency, I lost my sense of purpose. I was so focused on just driving revenue and getting a new client and hiring more people, thinking that that was the answer, but it really wasn’t.” - Dennis Consorte
"I realized that life is short. Everybody in the world today is realizing how short life is and how much time we spend working and why that time should matter. - Dennis Consorte
"We are human beings! We like our ego’s stroked.” - Dennis Consorte
"A business is different from a job.” - Dennis Consorte
In this episode of the eCommerce Money Map, Salim and Shaw are joined by Lesley Hensell from Riverbend Consulting. They help solve critical problems and offer growth strategies for sellers in Amazon, among many other eCommerce platforms.
Here's more into what Lesley does:
Lesley Hensell is a partner with Riverbend Consulting, whose 50+ employees solve critical problems and offer effective growth strategies for sellers on Amazon and other ecommerce platforms. Lesley oversees Riverbend’s client services team. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant and Amazon seller herself to address the underlying business issues in ecommerce operations, resulting in improved efficiency and profitability.
If you are interested in becoming a well-rounded Amazon seller, then this is the episode for you! Let Lesley and the whole of Riverbend Consulting take the burden off of your shoulders. You are not alone in trying to let the world know what you can offer through your products.
[00:01 - 02:57] Opening Segment
- The Riverbend Consulting Story
- Lesley was an Amazon seller for 10 years
- Deciding to help other people in need
[02:58 - 13:48] eCommerce platforms 101
- What you need to know before selling online
- Amazon cares about their customers
- Complexity of systems
- 3 things to stop and start doing
- Remember: Amazon is smarter than you
- Other platforms are getting smarter too
- Lesley’s pointers on multichannel expansions
- Don’t underestimate these things
- Pay attention to this!
[13:49 - 16:44] Closing Segment
- Final Words
- Amazon is the biggest incubator for small businesses
- Do it! Sell what you want to sell.
- Connect with me and our guest in the links below
Tweetable Quotes
"I am one of Amazon’s biggest critics, because my job is helping people fix the problems they have with Amazon.” - Lesley Hensell
"You have to understand that once you are selling as a third party seller on Amazon or anywhere, that the relationship that matters is with each individual customer. Amazon doesn’t care about their sellers, they care about their buyers.” - Lesley Hensell
"You have to know your numbers all the time.” - Lesley Hensell
"If you have your own products to offer, that’s super exciting too, because once again, what we are really looking for at this point in time is: what can I sell that others aren't already selling?” - Lesley Hensell
If you’d like to hear more episodes, you can find them at www.ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit www.ecommerceaccountinghub.com
If you want to get a hold of Riverbed Consulting’s services, visit their website https://riverbendconsulting.com/. They have a phone number on the website that you can call. They are more than happy to help you out with your questions and concerns.
Follow their social media: LinkedIn, Instagram, Facebook, and Twitter.
Want to connect with Lesley?
Shoot her an email at jennifer.green@liveecho.com and follow her on LinkedIn
Thanks for tuning in; we’ll see you next time!
In this episode of the eCommerce Money Map, Salim and our guest expounds on one important matter in eCommerce called Sale tax. This is a complicated topic that Salim has seen his clients being confused about. Today, Salim and our guest simplifies this concept so that it may be beneficial for your eCommerce business. If you are interested in Sales tax, then this is the episode for you! Salim’s Sales tax pocket guide is readily available on the website! Don’t forget to check out his website.
[00:01 - 20:18] Opening Segment
- Welcome to the show!
- I introduce the topic for today’s show
- To whom is this episode relevant for
[20:19 - 14:14] eCommerce business owners should pay attention to this
- Why is sales tax important as an eCommerce business
- Taking away from profit when it should not have
- Brief History and Overview of Nexus
- Economic and Physical Nexus
- Things we overlook about these matters
[14:15 - 16:36] Closing Segment
- A recap of today’s episode
- Connect with me and our guest in the links below
- Final Words
Tweetable Quotes
"If they don’t collect sales tax, the business becomes liable to pay the tax.” - Salim Omar
"What could have been a $5,000 collected from your customers now becomes a $10,000 cost to your business for not taking sales tax nexus seriously.” - Guest
If you’d like to hear more episodes, you can find them at www.ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit www.ecommerceaccountinghub.com
Thanks for tuning in; we’ll see you next time!
In this episode of The eCommerce Money Map, Salim is joined by Ann Sieg, the cofounder of The eCommerce Business School and the author of some of the most widely read books in the world on how to get new customers and prospects to come to you. Together, they discuss steps to growing you eCommerce business, her expertise in customer attraction, and what she believes leads to success within an eCommerce business!
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
If you want to learn more about Ann Sieg, visit ecommercebusinessschool.com
Thanks for tuning in; we’ll see you next time!
In this episode of The eCommerce Money Map, Salim is joined by author, academic, and expert on leadership in business, Dr Michael Useem. Together, he and Salim discuss the habits, mindset, and the skills needed to be an effective business leader in today's world! Also, we get some insight into the lessons Dr. Useem learned while interviewing 9 thriving CEO's for his new book "The Edge."
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com
Thanks for tuning in; we’ll see you next time!
In this episode of The eCommerce Money Map Podcast, Salim is joined by social media marketing expert and owner of "Bright Red Marketing" Dahna Borg! Together, they discuss the impact marketing can have on an eCommerce business, strategies behind online marketing, finding unique inspiration in an extremely creative medium like social media, and so much more!
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here!
Thanks for tuning in; we’ll see you next time!
In this episode of the eCommerce Money Map, Salim is joined by Sedrick Lee, the founder of Chamuel Products. Sedrick provides insight on his experience retiring from his 9-5 job and making Chamuel Products work as a successful career alternative, plus all the lessons he learned along the way! He emphasizes the importance of having solid products, being persistent, and networking with people who can relate to your experience! If you are interested in selling products on amazon, then this is the episode for you!
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
If you want to learn more about Sedrick Lee, visit chamuelproducts.com
Thanks for tuning in; we’ll see you next time!
In this Episode of The eCommerce Money Map, Salim is joined by fellow eCommerce business owner and online retail coach Katharine Miller. Together, the pair discuss what led Katharine to the point of exhaustion when starting her business, how eCommerce helped her find balance in her life, and what she has learned using her experience to help other eCommerce professionals with her company, “The Resourceful Retailer.”
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
If you want to learn more about Katharine Miller, visit https://theresourcefulretailer.com/
Thanks for tuning in; we’ll see you next time on the eCommerce Money Map Podcast.
In this episode of The eCommerce Money Map Podcast, Salim is joined by his business partner Shaw to discuss eCommerce business strategies that will help you to avoid making critical mistakes and overcome adversity! Together, the duo covers Salim's rule of 72, the importance of having a good team behind you, and key data points you should be attentive towards!
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in; we’ll see you next time on the eCommerce Money Map Podcast.
In this Episode of The eCommerce Money Map, Salim sits down with seven-figure eCommerce businessman and Tru Earth co-founder Ryan Mckenzie. Ryan shares with Salim the trials, tribulations, wins, and lessons learnt along his journey with Tru Earth. Listen to find out how Ryan went from starting with nothing, to having 135,000 active subscribers that is generating Tru Earth between four and five million dollars a month in revenue!
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
If you’d like to learn more about Ryan Mckenzie and Tru Earth, you can find more here at www.tru.earth
Thanks for tuning in; we’ll see you next time on the eCommerce Money Map Podcast.
Today on the eCommerce Money Map Podcast we’re interviewing Chris Brewer from OMG Commerce. Chris shares his insights into digital marketing, where eCommerce businesses are “missing it” right now, as well as the importance of following up!
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like and subscribe!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
If you’d like to learn more about Chris and OMG Commerce, you can find his information at OMGcommerce.com
If you’d like to download any of the resources/guides that Chris spoke about on our episode, you can find them at OMGcommerce.com/guides
Thanks for tuning in; we’ll see you next time on the eCommerce Money Map Podcast.
Today on the eCommerce Money Map Podcast we’re interviewing successful Amazon seller and host of the Women on Amazon podcast, Regina Peterburgsky. She shares her insights into entrepreneurship, the Amazon Marketplace, and the success she’s had building a seven figure brand.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like and subscribe!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
If you’d like to learn more about Regina Peterburgsky, you can find her at womenonamazon.com
Thanks for tuning in; we’ll see you next time on the eCommerce Money Map Podcast.
Today on the eCommerce Money Map Podcast we’re interviewing entrepreneur, business coach, and host of the eCommerce Master Plan podcast Chloë Thomas. Salim & Chloë cover some key topics such as important techniques for eCommerce marketing, the need for customers to have an emotional connection with their purchases, and how implementation and optimization can create a successful business. It was lovely to chat with Chloe and we hope you enjoy this interview!
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like and subscribe!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
If you’d like to learn more about Chloë Thomas, you can find her at eCommercemasterplan.com
You can find a link to Essentialism by Greg McKeown here
You can find a link to Quiet by Susan Cain here
Thanks for tuning in; we’ll see you next time on the eCommerce Money Map Podcast.
In this episode, Salim interviews accountant, podcast host, and cloud-based apps expert Heather Smith. They talk about eCommerce dataflow, why eCommerce business owners should seek out a specialized accountant, and what a cloud-based app stack might look like for a typical eCommerce business.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like and subscribe!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
If you’d like to learn more about Heather Smith, you can find her at HeathersmithAU.com
Heather’s interview with Synder CEO Michael Astreiko can be found here.
Information on ChargeBee’s reoccurring payment solution can be found here.
Thanks for tuning in; we’ll see you next time on the eCommerce Money Map Podcast.
Welcome to the first episode of The eCommerce Money Map Podcast! In this episode we introduce you to our host, Salim Omar and his business partner, Shaw Amirkhizi. We hear about their backgrounds in accounting & eCommerce, as well as their new business venture: The eCommerce Accounting Hub. We’ll also share why you should listen to this podcast, and the kind of content to expect.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like and subscribe!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in; we’ll see you next time on the eCommerce Money Map Podcast.