Business Class: The Tourism Academy Podcast: Recent Episodes
Stephen Ekstrom
Business Class is a podcast for people who love travel and hate working - those looking to make a living of traveling well. We host smart conversations with interesting people who built satisfying careers in the tourism workplace.
Learn Tourism CEO Stephen Ekstrom interviews Santiago Rodriguez, a Ph.D. in tourism and author of The Tourism Practitioner newsletter on the latest episode of Business Class. Rodriguez offers a deep dive into the intricate world of tourism. Originally from Ecuador, Rodriguez has dedicated his career to understanding and improving the tourism sector, focusing on how local stakeholders can attract international markets that align with their values and development goals. In a recent podcast, he shared his experiences and insights about the multi-faceted nature of tourism, its challenges, and its potential to positively impact communities.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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In this episode of Business Class, Stephen Ekstrom sits down with Dan Janes, CEO of Madden Media, to explore the dynamic world of tourism marketing and community building. Dan shares his unconventional journey from angel investing and academia to leading a thriving media agency. Discover how Dan’s military background influences his leadership style, the evolution of Madden Media, and his insights on the future of AI in tourism. Tune in to hear about the intersections of creativity, technology, and community impact that drive Dan’s vision for tourism.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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Gathan Borden, Client and Insights Relations Manager at Tourism Economics, recounts the challenges he faced growing up as the only black student in advanced classes. He shares how this experience instilled a constant need to prove his worth, a trait that has carried through his career. Gathan draws creativity from his late mother and discipline from his father, both of which are key elements in his current role. He discusses his career journey from Louisville tourism to various leadership roles, his passion for journaling, and aspiring career shifts. Gathan highlights the importance of relationships, continuous learning, and leadership skills. He also shares aspirations to learn piano and a second language, and reflects on the significance of his dog, Teddy. The episode offers insightful advice on career growth and personal development in the tourism industry.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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Join us for an engaging conversation with Erin Duggan, President and CEO of Visit Sarasota County, as she shares her journey from local resident to leading tourism professional. In this episode, Erin reveals the unique charm of Sarasota County, dispels old misconceptions about the area's seasonality, and highlights how community engagement drives tourism success. Discover her personal connection to the area, her evolution from a marketing role to executive leadership, and the transformative moments that have shaped her career. Erin also delves into the importance of collaboration and how destination marketing can impact both local residents and visitors. Tune in to gain valuable insights into how passion, community, and innovation converge in the world of tourism.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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Join us in this insightful episode of Business Class as we sit down with Sarah Benoit, co-founder and lead instructor of JB Media Institute in Asheville, North Carolina. With over 22 years of experience in tourism marketing, Sarah shares her journey from big-city travels to falling in love with the hidden gems of rural America. Discover how her passion for connecting with communities and untold stories has shaped her work in tourism, and learn the secrets to staying authentic while driving visitor growth.
Sarah dives into the importance of empathy in marketing and customer service, revealing how these principles have guided her career as an educator and mentor. We also discuss the intersection of education, travel, and sustainability, exploring how these elements can come together to create vibrant, welcoming communities.
Tune in to hear about the upcoming DIY Tourism Marketing Conference, the power of building community conversations, and the role of advocacy in shaping the future of tourism. Whether you're a destination marketer, tourism professional, or simply passionate about travel, this episode offers valuable insights on making a lasting impact in your community.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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In this episode, we sit down with Katherine O'Donnell, the newly appointed President and CEO of Richmond Region Tourism. Katherine shares her remarkable 22-year journey with the organization, revealing how she transitioned from publications coordinator to the helm of a major destination marketing organization. Discover how her unexpected career path led to a deep passion for tourism, community engagement, and strategic leadership. Katherine reflects on the challenges and triumphs of integrating community relations into tourism, the importance of relationships, and how she's navigating her new role with a vision for a more impactful and sustainable future. Tune in for an inspiring conversation about growth, dedication, and the power of blending personal passion with professional calling.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
Support the Show.
Rising Through the Ranks: A Journey in Marketing and Experience with Amber Jones
In this episode of the Business Class podcast, Steve interviews Amber Jones from Searchwide Global. Amber discusses her career progression from Marketing Manager to Chief Marketing and Experience Officer. She compares working in an executive search firm to her previous roles in Destination Marketing Organizations (DMOs), shares insights on industry barriers, and emphasizes the importance of grace and continuous learning. Amber also touches on her hobbies, favorite travel destinations, and the influence of key mentors in her life. Join us for an in-depth conversation about career growth, personal development, and industry insights.
00:00 Cambria Jones, Searchwide Global joins me for this episode of the Business Class Podcast. Let's jump right in...
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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In this powerful episode of Business Class, host Stephen Ekstrom sits down with Dawnielle Tehama, a Senior Associate Principal at Coraggio Group and an enrolled Klamath Tribal member, who shares her remarkable journey from a homeless teen to a leader in the tourism industry. Dawnielle opens up about the challenges she faced growing up, how her deep connection to her Indigenous roots shaped her career, and why she transitioned from law to travel. She delves into the importance of empathy, cultural preservation, and regenerative travel, offering unique insights into the complex dynamics between tourism and Indigenous communities. Dawnielle also reflects on her role as a mother, the lessons she's imparted to her daughters, and her passion for storytelling, art, and connecting people to places. This episode is a testament to resilience, leadership, and the power of authentic storytelling in shaping the future of tourism. Don’t miss this inspiring conversation that will leave you thinking deeply about the impact we all have on the world around us.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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In this episode, we chat with Lisa Bethea, Director of Destination Services for Visit Frisco. From a broadcast news career to a leading role in tourism, Lisa’s journey is a story of resilience and passion. Join us as we explore her unique path and the lessons she's learned.
From Broadcast News to Hospitality
Lisa’s shift from broadcast news to hospitality was unexpected. A chance visit to Embassy Suites led to a front desk job, and her rapid rise through the ranks set the stage for her current role.
Charting a Unique Career Path
Over six years, Lisa embraced diverse roles, from sales to convention services, each time tackling new challenges with enthusiasm. Her proactive approach helped her excel in her career.
Setting Goals and Boundaries
Lisa emphasizes the importance of setting personal goals and boundaries, which allowed her to tailor her role and better serve her clients.
Role Models and Inspirations
Lisa draws inspiration from her parents and Marla Rowe, whom she admires for her industry expertise and dynamism.
Frisco: A City of Diverse Offerings
Lisa highlights Frisco’s vibrant arts and music scene, countering the “Sports City” label and showcasing the city’s diverse experiences.
Learning from the Team
As Director, Lisa values learning from her team, hiring individuals with fresh perspectives and skills, reflecting her commitment to growth.
Teaching the Industry
Lisa advocates for setting healthy boundaries and the importance of saying no to maintain well-being and productivity.
Travel and Achievements
Lisa’s recent trip to Tampa, where she received the Destination Organization Leadership Award, was a career highlight.
The Value of Networking
Lisa stresses the value of networking and the insights gained from industry events like those organized by Destinations International.
Personal Insights
Lisa shares her love for Chick-fil-A, an extensive pen collection, and her ability to balance introversion with extroverted tasks.
Authenticity and Leadership
Authenticity is key to Lisa’s leadership style, shaping her approach and values at Visit Frisco.
Conclusion
Lisa Bethea’s story showcases the impact of adaptability and authenticity in career transitions. Connect with Lisa at lisa@visitfrisco.com.
Thank you, Lisa, for sharing your journey and insights!
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this episode of the Business Class Podcast, host Steve Ekstrom welcomes Mat Woods, the CEO of Destination Queenstown in New Zealand. Mat shares his unexpected journey from running a retail chain specializing in outdoor gear to becoming the CEO of a regional tourism office. He highlights his passion for the outdoors and his commitment to environmental stewardship, detailing his efforts to reduce waste and promote sustainable practices in tourism. His insights reveal how personal experiences and a deep love for nature shaped his professional path and fueled his drive to make a positive impact on the environment.
Mat delves into the concept of regenerative tourism, explaining how it goes beyond environmental conservation to include economic, social, and cultural well-being. He shares examples of innovative initiatives in Queenstown, such as the elimination of single-use coffee cups and the creation of the world’s first electric jet boat. These projects demonstrate how local businesses and the community are rethinking tourism to ensure it benefits both visitors and residents while protecting the environment. Mat emphasizes the importance of slow travel and building meaningful connections between tourists and the local community to enhance the visitor experience.
The episode also explores how COVID-19 provided a unique opportunity for Queenstown to reassess and reinvent its tourism strategy. Mat discusses the development of the Destination Management Plan, a comprehensive framework aimed at achieving regenerative tourism by 2030. He explains the collaborative efforts with the community to identify key priorities and values, such as decarbonization and preserving local culture. Through engaging storytelling and practical advice, Mat Woods inspires other destinations to embrace stewardship and sustainability, creating a model for future tourism that prioritizes the planet and its people.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this episode of the Business Class Podcast, host Steve Ekstrom sits down with John David, President and CEO of Sports ETA, to explore the dynamic intersection of sports tourism and adventure. John shares the rich history of the Sports Events and Tourism Association, detailing its evolution from a small group of 12 sports commissions in 1992 to a robust network of over 700 members today. He explains the diverse membership, which includes destination marketing organizations, rights holders, and industry partners, all working together to promote and support sports tourism.
John highlights the significant impact of sports tourism on local economies, citing impressive figures from the latest State of the Industry Report, such as a $52.2 billion total economic impact. He recounts personal anecdotes, like the emotional reaction of a hotel GM during the pandemic, emphasizing the resilience and vital role of sports tourism in sustaining communities through challenging times. John also discusses the increased investment and interest in sports tourism from DMOs and private equity, attributing this growth to the unique ability of sports events to create lifelong memories for participants and their families.
The conversation delves into John's personal journey within the tourism industry, from his early days managing a BMX track in Baton Rouge to his current leadership role at Sports ETA. He reflects on the lessons learned, the importance of strategic planning, and the passion that drives him. John also shares his vision for the future of sports tourism, emphasizing the need for continued education and advocacy to ensure the industry's sustained growth and success. This insightful episode offers a deep dive into the powerful intersection of sports and tourism, showcasing the profound impact it has on communities and economies alike.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this episode of the Business Class podcast, host Steve Ekstrom talks with Colin Carson, CEO of Tourism Prince George, a destination nestled in the heart of British Columbia. Colin shares insights into his journey from university to Denmark to China and back to Canada, all while discovering his passion for tourism. They discuss the importance of curiosity in travelers and the role of stewardship in promoting local Indigenous culture.
Discover how Tourism Prince George promotes sustainability through innovative practices like their downtown renewable energy system. Colin reflects on lessons learned and the evolution of his role over the past seven years, highlighting the community's shifting perception towards tourism.
Explore the unique aspects of Prince George often overshadowed by more prominent BC destinations, and learn how Colin and his team are fostering local pride and turning residents into enthusiastic ambassadors. They also delve into future challenges and opportunities for destination organizations like Tourism Prince George.
Tune in to gain a deeper understanding of this vibrant community and learn how you can experience it firsthand. For more information or to plan your visit, head to TourismPG.com and follow them on social media @TourismPG.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Just days before the destination marketing community converges on the vibrant landscape of Tampa Bay for the annual Destinations International Conference, Steve Ekstrom revisits his engaging conversation with Santiago Corrada, President & CEO at Visit Tampa Bay. Santiago shares his passion for the industry, his insights on the rebranding journey that transformed Tampa into a treasure waiting to be uncovered, and the secrets behind the city's billion-dollar hotel revenue success. Tune in for an inspiring discussion on branding, leadership, and the unique charm of Tampa Bay. Don't miss out!
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Welcome to another episode of the Business Class Podcast with your host, Steve Ekstrom. Today, we delve into the vibrant world of destination marketing with a special guest who knows it intimately. Joining us from the heart of New Orleans is Alice Glenn, Executive Vice President of New Orleans and Company. Alice brings a wealth of experience shaped by her unique journey through politics, fundraising, and nonprofit leadership, ultimately finding her niche in advocating for New Orleans' thriving tourism and hospitality industry.
Alice shares her career trajectory, starting from early roots in hospitality to navigating the intricate intersections of politics and nonprofit work. Her insights into the evolving role of destination marketers highlight a shift towards community-focused strategies that uplift rather than simply promote. As she discusses the critical importance of conventions and business travel to New Orleans' economy, Alice reveals the behind-the-scenes efforts that ensure sustainable growth and inclusivity within the city's tourism sector.
Throughout the episode, Alice touches on how values-driven travel decisions are reshaping visitor expectations, emphasizing sustainability and cultural heritage. Her passion for elevating New Orleans' culinary scene exemplifies the innovative spirit driving her role, as she spearheads initiatives to garner global recognition for local chefs and artisans. Join us as Alice Glenn paints a compelling picture of New Orleans as more than just a destination, but a community-driven experience where hospitality and culture converge.
This episode is a must-listen for anyone interested in the dynamic world of destination marketing and the transformative power of tourism in shaping vibrant, sustainable communities. Tune in to gain insights into how New Orleans and its leaders are paving the way for a future where every visitor experience is rooted in authenticity and respect for local culture.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this episode of a podcast hosted by Stephen Ekstrom, CEO and Co-founder of the Nonprofit Tourism Academy | tourismacademy.org, Keith Douglas from KD & Co Advisors discusses the importance of spontaneous networking, community involvement, and sustainability within the tourism industry. They delve into the successes of Out Professionals, a networking group led by Keith that brings together diverse groups and companies to foster community and career growth. The conversation highlights the significance of volunteering, the economic and cultural impact of tourism, and the crucial role of communication and personal connections in professional development. Keith also shares his insights on the importance of brevity, listening, and maintaining relationships within the industry.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this episode, Stephen Ekstrom, CEO and Co-Founder of Tourism Academy, has a conversation with John Marshall, Founder and Chief Stewardship Officer at NYC Borough Pass. John shares his extensive journey in the tourism industry, the creation and mission of the NYC Borough Pass, and his efforts to promote and preserve New York City's diverse cultural experiences. He discusses the importance of inclusivity, storytelling, and sustainability in tourism, as well as his work with various clients, including Sophie's Cuban and the Brooklyn Museum. They also delve into the significance of understanding local cultures and building meaningful connections during travel.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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The following broadcast is an excerpt of a recent live lecture presented by The Tourism Academy's Stephen Ekstrom to a group of entry-level hospitality students studying hotel and restaurant skills to aid in sustainable tourism development of their communities, which border on UNESCO World Heritage sites.
Steve Ekstrom, CEO and co-founder of the Tourism Academy, recently shared valuable insights from his extensive experience in the hospitality industry. He highlighted five essential skills learned from his early days as a waiter and bartender. With programs running on four continents and an average of 6,000 daily students, the Tourism Academy focuses on leveraging tourism for sustainable economic and cultural development.
Customer service emerged as a foundational skill, emphasizing the importance of anticipating and meeting customer needs promptly and effectively. Ekstrom stressed the value of understanding the holistic visitor experience, including the need for authentic local interactions.
Effective communication, active listening, and positive framing were emphasized as crucial in hospitality and beyond. Ekstrom illustrated the importance of clear communication and proactive problem-solving, empowering staff to enhance guest experiences.
Multitasking and time management were highlighted as essential for juggling multiple tasks while maintaining service quality. Ekstrom emphasized the transferability of these skills to various industries, including leadership and project-based roles.
Lastly, teamwork and collaboration were underscored as vital for delivering exceptional service. Ekstrom shared examples of how effective teamwork contributes to a positive workplace environment and customer satisfaction.
During the discussion, emerging trends like robotics and automation in hospitality were addressed, emphasizing the importance of balancing technological advancements with authentic, local experiences tailored to visitor preferences.
Ekstrom concluded with a message of inspiration, encouraging continuous learning and improvement. He echoed Maya Angelou's wisdom: "Do the best you can until you know better. Then when you know better, do better." He expressed gratitude for the opportunity to engage with students and looked forward to further educational collaborations.
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Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Join us for an insightful conversation between Stephen Ekstrom, CEO of Tourism Academy, and Cassandra McAuley, industry expert and managing director at MMGY Global, as they delve into their unique career journeys and the transformative power of storytelling in tourism.
In the first segment, Cassandra shares his diverse path from the science center to emergency services and eventually to MMGY Next Factor, her transition from communications to the dynamic world of tourism. Both emphasize the importance of continuous learning and the pivotal role of influential mentors in shaping their professional trajectories.
Moving into the heart of the discussion, Cassandra elaborates on her mission to transform destinations through storytelling and community engagement. Together, they explore the evolving roles and debunk myths within the industry, emphasizing the need for inclusive dialogue and collaboration to unlock a destination's full potential.
In the subsequent segment, Cassandra provides invaluable insights into consulting, emphasizing the importance of understanding diverse perspectives and staying abreast of industry trends, including AI and sustainability. Stephen adds depth to the conversation by highlighting the criticality of sustainability in tourism and the challenges in effectively communicating its significance to stakeholders.
Concluding on a lighter note, Stephen shares his nomadic lifestyle experiences, offering a glimpse into the adventure and fulfillment derived from his travels. Cassandra and Stephen exchange thoughts on the value of living in the moment, taking time off, and leaving a positive impact on the places they visit.
Tune in to gain valuable insights into the intersection of tourism, marketing, and sustainability and discover the profound impact of storytelling in shaping destinations and lifestyles.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Richard Peterson, President of the U. S. Cultural and Heritage Marketing Council, shares insights on cultural tourism, emphasizing the importance of storytelling, community engagement, and visitor experiences. He discusses the intersection of culture and heritage in tourism, the evolving traits of cultural travelers, and the significance of local engagement and personal connections in enhancing visitor experiences.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this captivating episode of the Business Class Podcast, host Stephen Ekstrom delves into the dynamic world of destination marketing with a special guest, Mark Hecquet, President & CEO of the Springfield Missouri CVB. Mark shares his remarkable journey from his roots in London to his pivotal role in shaping the tourism landscape of Springfield.
With over 16 years of experience, including a transformative tenure at Travel Butler County, Mark offers invaluable insights into the essence of leadership and community engagement. Reflecting on his career trajectory, he emphasizes the importance of nurturing growth, both professionally and personally, drawing poignant parallels between his role as a father and as a leader in the tourism industry.
Listeners are treated to an inside look at Mark's authentic approach to community integration, where genuine curiosity and sincere intentions pave the way for meaningful connections. From impromptu dining adventures to uncovering hidden gems off the beaten path, Mark and his wife embody the spirit of exploration and discovery.
As the conversation unfolds, Mark sheds light on the evolving landscape of destination marketing organizations (DMOs), highlighting the pivotal role they play in fostering economic growth and community development. With infectious enthusiasm, he champions the transformative power of tourism, positioning Springfield as a beacon of opportunity and innovation.
Join us as we journey through Mark's compelling narrative, filled with wisdom, humor, and a profound appreciation for the boundless potential of the tourism industry. This episode promises to inspire and enlighten, leaving listeners eager to embark on their own adventures and embrace the transformative power of travel.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Join us on this episode of the Business Class Podcast as we dive into the fascinating world of destination marketing with Mary Quinn Ramer, President of VisitLEX, the destination marketing organization in Lexington, Kentucky. Mary Quinn shares her journey into the DMO space, from her beginnings in PR & Communications to her current role leading VisitLEX.
Discover how VisitLEX has been at the forefront of creativity in earned media, including their groundbreaking move to send an advertisement into space. Mary Quinn's passion for stewardship and her deep connection to her Kentucky roots shine through as she discusses her pride in showcasing the unique charm of Lexington to visitors.
Learn about the innovative campaigns that have put Lexington on the global map, from the iconic Blue Horse brand to the recent aliens-themed campaign that captured imaginations worldwide. Mary Quinn also reflects on the life lessons she's learned as a leader, emphasizing the importance of staying curious and enjoying the moment.
Join us as we explore Mary Quinn's journey, her vision for destination development, and what keeps her excited about the dynamic world of tourism. Take advantage of this inspiring conversation with a leader who embodies the spirit of curiosity, kindness, and authenticity.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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An interview with Doug Price, President and CEO of Visit Colorado Springs, discussing his career journey in the tourism industry, sustainability efforts in Colorado Springs, key trends in tourism, advice for entering the field, and leadership style. He emphasizes the importance of community involvement in tourism, career growth opportunities in the industry, and the responsibility of destination management in enhancing visitor experiences.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this episode, join us for an insightful conversation with Elliott Ferguson, CEO of Destination DC, as we delve into the profound impact of travel on shaping our perceptions and fostering connections across cultures. Ferguson shares his perspective on the transformative power of travel, emphasizing how it enables us to appreciate both our differences and similarities, ultimately galvanizing a sense of unity.
Highlighting the importance of representing one's country and community with passion and authenticity, Ferguson explores his own experiences traveling to unconventional destinations like Saudi Arabia. He reflects on the renaissance of Saudi Arabia and its rich history, culture, and people, challenging perceptions of safety and cultural authenticity.
Delving into the economic and social significance of tourism, Ferguson underscores its role as a catalyst for growth and empowerment, particularly in underserved communities. He emphasizes the need for sustainable practices, technological innovation, and diversity, equity, and inclusion initiatives within the industry.
Sharing invaluable insights gained from his journey, Ferguson encourages newcomers to the field to prioritize passion and authenticity in their work. He emphasizes the importance of fostering an inclusive and supportive work environment where every voice is heard and valued.
Tune in for a thought-provoking discussion on the transformative power of travel and the essential role of authenticity and passion in shaping the tourism industry and beyond.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this captivating episode of the Business Class Podcast, host Stephen Ekstrom sits down with the esteemed guest, Domenic Bravo, CEO of Visit Cheyenne, for an insightful conversation on destination marketing and navigating the complexities of environmental conservation and economic impact in a politically charged landscape.
Domenic Bravo shares his remarkable background and journey in destination marketing, shedding light on the intricate balance between environmental ethics and economic growth in his home state. He underscores the importance of a comprehensive approach that integrates environmental considerations with sound business strategy and cultural resonance. Highlighting Visit Cheyenne's innovative response to the pandemic, Bravo delves into the creation of the Hell on Wheels rodeo series and the organization's unwavering support for local businesses. He also discusses the challenges of fostering a cohesive team environment and the intricacies of recruitment in the industry.
Stephen Ekstrom, the seasoned host and co-founder of the Tourism Academy, offers valuable insights into the genesis and evolution of the academy, with a keen focus on instructional design, organizational psychology, and deep-rooted tourism expertise. Ekstrom shares his heartfelt motivation behind establishing the academy, driven by a steadfast commitment to doing what's right for the industry. Both Ekstrom and Bravo underscore the enduring importance of lifelong learning and reflect on the profound impact of politics on their professional trajectories, with Bravo acknowledging the profound influence of mentors in his journey.
In a thought-provoking exchange, the two industry leaders address the misconception surrounding their organizations' effectiveness in promoting tourism and travel initiatives. They stress the imperative of continuous advocacy to showcase their contributions to the travel economy and dispel the myth that their organizations are not actively engaged in promoting their vital work. Through their candid dialogue, Ekstrom and Bravo offer invaluable insights into the dynamic landscape of destination marketing and the enduring quest for sustainable tourism practices.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this podcast episode, Fred Dixon, the newly appointed CEO of Brand USA, shares insights into his journey in the tourism industry and his vision for the future. Growing up in the hospitality business, Fred initially wanted to be a lawyer but found his passion in tourism, particularly in destination marketing organizations (DMOs). He reflects on the meaningful moments and challenges of his career, highlighting the importance of compassion, empathy, and strength of character for a successful CEO. Fred discusses the complexities of balancing stakeholder groups and navigating challenges such as political divisiveness and environmental sustainability. He emphasizes the role of advocacy and community building in creating a resilient tourism industry. Fred also shares his admiration for mentors in the industry and values kindness and fairness in leadership. The episode concludes with a warm exchange between Fred and the host, Stephen Ekstrom, expressing mutual respect and admiration for each other's work in the industry.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Welcome to another episode of the Tourism Academy Podcast! I'm your host, Stephen Ekstrom, the CEO and co-founder of Tourism Academy. Today, we have a fascinating interview with Tammy Canavan, President & CEO of Visit Seattle, a seasoned professional with over 35 years of experience in the Destination Marketing Organization (DMO) space.
In this enlightening conversation, Tammy shares her deep love for Seattle and how it aligns with her values. Living right downtown, she enjoys the vibrant atmosphere and the myriad of things to do and see. What surprised her most about Seattle, despite her extensive experience, was the incredible number of stakeholders invested in leaving a positive legacy for the community.
Tammy opens up about her personal and professional legacy, expressing her desire to have a positive impact on people's lives, both personally and professionally. As she nears retirement, her goal is to make this role at Visit Seattle her final stop on the adventure before she can travel freely.
We delve into the importance of tourism in contributing to the economic vibrancy of the community. Tammy emphasizes that tourism is not just about visitors; it's about community and legacy. She highlights vital projects on Seattle's waterfront, creating open and accessible spaces for the public and hosting events like the NHL Winter Classic that enhance the community's experience.
We explore the challenges of resident sentiment and the extra effort needed to engage the local community. Tammy shares anecdotes about misconceptions residents may have about the tourism industry, emphasizing the importance of telling a deeper story and building community pride through partnerships with local media.
Drawing from her extensive travels, Tammy reflects on the concept of a "sense of place and welcome." She discusses how the perception of welcoming evolves with maturity and experience, emphasizing the importance of connecting on a deeper level through shared commonalities.
Tammy sheds light on the diverse nature of the tourism industry, describing it as a lifestyle and a way of life. From her early days as a hotel dishwasher and reservation agent to her current role as CEO, she underscores the passion required to thrive in the industry. She encourages aspiring professionals to explore what excites them.
As the conversation unfolds, Tammy shares insights on the magical aspects of the tourism industry, where welcoming newcomers is a shared passion. She encourages those curious about the industry to reach out to professionals and emphasizes the willingness of the community to share experiences.
Tammy reflects on her inspirations in the industry, expressing gratitude for mentors like Rick Antonson and Maura Gast, who have provided guidance and support throughout her journey. She acknowledges the challenges of leadership in the DMO space, where opportunities abound, but the need for sleep and family attention limits capacity.
In a candid moment, Tammy reveals her desire to continue evolving as a leader, inspiring others, and prioritizing what's truly important. She acknowledges the difficulty of saying "no" and emphasizes the importance of expressing love, appreciation, and pride to those around her.
As we wrap up this insightful conversation, Tammy reflects on her wish list, and I share my thoughts
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this captivating episode of the Tourism Academy's Business Class Podcast, your host, Stephen Ekstrom, sits down with Tony Lyle, the Executive Director of Visit Galveston. Join them as they explore Tony's remarkable trajectory from a ski rep in Vermont and Tahoe to leading tourism efforts in the charming town of Galveston.
Tony shares insights into the dynamic nature of the tourism industry, emphasizing the importance of selling dreams and creating emotional connections. Reflecting on his earliest travel memories, Tony takes us back to skiing in Austria and family holidays in Ibiza, highlighting the enduring power of sensory experiences in shaping our recollections.
The conversation delves into Tony's unexpected entry into the Destination Marketing Organization (DMO) world, where he discovered the intricate art of not just selling a resort but an entire destination. Discover what surprised him the most about Galveston and why he believes it's one of the friendliest places in the U.S.
As a seasoned professional, Tony provides valuable advice for those starting their careers in this "hidden industry," stressing the importance of networking and genuine curiosity about others' stories. Uncover surprising facts about Tony, from his past as a radio presenter to solo travels in North Korea.
Learn about Tony's continuous pursuit of learning, both professionally and personally, as he navigates the complexities of leadership in a medium-sized DMO. From his love for exploring diverse cultures, especially in Africa, to the spiritual connection he finds in the natural beauty of Galveston, Tony's passion for his work shines through.
Tune in to discover Tony's perspective on luxury experiences and the unique charm of Galveston, a place where the island's dimensions stretch far beyond its physical size. Finally, explore the most rewarding aspects of Tony's work, where team collaboration, partnerships, and the art of storytelling take center stage.
For more insights and to explore Galveston's wonders, check out visitgalveston.com. Join Stephen and Tony on this enlightening journey through the world of tourism, where every destination has a unique story waiting to be told.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Welcome to a new episode of the Tourism Academy's Business Class Podcast, where we connect with inspiring individuals in the tourism industry. In this episode, we had the honor of speaking with Karly, the Senior Marketing Manager of Travel Butler County and a proud member of Destination International's prestigious "30 under 30."
Karly shared her incredible experience attending the annual convention in Dallas, where she had the opportunity to meet fellow 30 under 30 members and other industry professionals. She emphasized her love for connecting with people from all over the world and sharing her passion for tourism and travel, underscoring the power of travel in connecting people and places.
What sets Karly apart is her journey into the tourism and Destination Marketing Organization (DMO) space, which she fell into by accident. However, the longer she works in this field, the more passionate and inspired she becomes to get more involved. Karly's childhood memories of visiting Gatlinburg, Tennessee, with her parents every year, despite financial constraints, showed her the lasting impact of travel experiences.
Karly's colleagues describe her as reliable, up for new challenges, creative, innovative, and a self-starter. She spoke highly of her mentor and boss, Tracy, who transitioned from VP of Marketing to CEO and President and continues to provide outstanding leadership, compassion, and creative ideas.
One of the surprises Karly encountered in her journey was the competitive nature of the 30 under 30 group, with over 80 applicants vying for just 30 spots. Despite the competition, she found that they shared similar interests and faced similar challenges in their work.
Karly expressed her desire to learn to play the guitar, even though she claims not to have a "musical bone in her body." She also hinted at having various interesting hobbies and hidden talents.
As someone who grew up near Butler County in southwest Ohio, Karly, a University of Cincinnati alum, admitted she wasn't familiar with all the local attractions before working with Travel Butler County. She now loves exploring the fun and exciting activities within 30-45 minutes of her location, emphasizing the sense of community and the philosophy that "we is greater than me."
Karly also highlighted some unique attractions in Butler County, such as an adrenaline-pumping skydiving experience and Jungle Jim's International Market, a 6-acre grocery store that's an amusement park of food, featuring products from around the world.
She shared a piece of advice from the renowned Maya Angelou: "My mission in life is not to simply survive but to thrive." This quote reminds her of the importance of thriving in life, even amidst the daily grind.
For new professionals, Karly encourages them not to be afraid to say "yes" to opportunities that take them out of their comfort zone. She believes these experiences help them meet people, explore new places, and encounter unexpected things.
In a lighthearted note, Karly discussed the "Donut Trail" in Butler County, featuring 13 mom & pop donut shops. An astonishing 37,000 people have embarked on this delightful trail, and Karly's personal favorite is the strawberry glazed donut. She also recommended Oxford Donuts for the best cake donut.
To plan a visit to Butler County, make
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Welcome to another exciting episode of "Business Class," the podcast that delves into the hidden stories and insights of the tourism industry. I'm your host, Stephen Ekstrom, CEO of Tourism Academy, and today, we have a remarkable guest, Kristin McGrath, the Executive Director of Visit Pasadena, the Pasadena Convention & Visitors Bureau. Kristin has had a fascinating journey, from studying art history to becoming a leader in destination marketing. Join us as we explore her path, her love for the West Coast, and the heart of her work in tourism.
Kristin shares her transition from Providence to the West Coast. She spent nine years in Providence and now can't get enough of the West Coast weather. However, she confesses missing certain East Coast delicacies like clam chowder, mussels, and oysters. Her journey to becoming an Executive Director, complete with supportive bosses, is truly inspiring.
Kristin's career in destination marketing began as a graduate with an art history degree. She had a chance encounter with someone from a CVB; the rest is history. She emphasizes the importance of making visitors feel welcome and having a memorable experience.
Kristin discusses the challenges she faces in staffing and operational decisions. She also reveals the greatest misconception about destination marketing. It's not just about fun and travel; it's about economic development and positively impacting the community.
Kristin shares her childhood aspirations of becoming a flight attendant or cruise director, inspired by "The Love Boat." She emphasizes the importance of laughter and enjoying the work while taking it seriously. She believes in sharing the unique aspects of a destination with pride.
In a lighthearted moment, Kristin shares an embarrassing professional story and reminds us to laugh at ourselves. She discusses her recent professional achievements and hints at the exciting adventures on her horizon.
Kristin reveals her quirky juggling talent and the humorous backstory behind it. This talent is a testament to her competitive spirit and willingness to embrace challenges.
Kristin's journey in destination marketing is a testament to the unexpected paths that life can take. Her passion for her work, dedication to welcoming visitors, and love for laughter make her a true asset to the industry. We're excited to see what her next big adventure holds.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this captivating episode of the Tourism Academy Podcast, your host, Stephen Ekstrom, CEO and co-founder of Tourism Academy, embarks on a thought-provoking conversation with Julie Freeman, the EVP & Managing Director of MMGY NJF. Join us as we dive deep into Julie's extraordinary journey in the tourism industry and unveil the intricacies of travel public relations.
Julie's story begins with a lucky start in tourism during her teenage years when she seized an opportunity to study abroad in Spain. Little did she know that this experience would ignite her passion for travel and set her on a path of exploration and cultural immersion. She learned from her study abroad program that the world is vast and small, filled with opportunities to embrace different cultures and ways of life.
Julie's love for learning and experiencing new places and cultures shines through as she discusses her travels from the Maldives to Egypt and beyond. She shares her fascination with the beach, cultural experiences, and the joy of delving into history and local cuisines.
Discover how Julie's journey unfolded as she transitioned from wanting to work in travel, initially considering careers as a flight attendant or cruise ship crew member, to finding her calling in travel public relations. Her path was paved with opportunities to explore the world and build lasting relationships.
Julie also imparts valuable insights into the world of public relations, emphasizing the importance of understanding objectives, crafting unique messages, and building meaningful partnerships. She reflects on the challenges posed by the COVID-19 pandemic and how her team adapted to changing dynamics.
Listen as Julie discusses the evolving media landscape and the art of storytelling in travel PR. She highlights the significance of mentorship and giving back to the industry, sharing wisdom for those just starting their careers.
Join us in this inspiring conversation as Julie Freeman opens up about her life's journey from Dallas to New York City and the teachers and mentors who shaped her path. Get ready to be inspired and learn from Julie's wealth of experience in travel and public relations. This episode promises to be a treasure trove of insights for anyone passionate about the tourism industry.
Let Stephen Ekstrom and Julie Freeman take you on a captivating voyage into travel and public relations.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this captivating episode of the Tourism Academy's Business Class Podcast, your host, Stephen Ekstrom, the CEO and co-founder of The Tourism Academy, delves into a fascinating conversation with Geoff Freeman, President & CEO of the US Travel Association. Get ready to explore Geoff's remarkable journey and insights into the world of travel and leadership.
Geoff Freeman shares his unique path, starting from his roots in Wisconsin, where his desire for warmer horizons led him to California for school and eventually to Washington, D.C., where he's spent 26 years crafting his career in public policy without a strict plan in mind.
I'd like you to please discover how Geoff's family vacations, centered around soccer tournaments, opened his eyes to opportunities beyond his hometown. Through travel, he found courage and a passion for trying new things, and he discusses how travel can inspire perspective, optimism, and a thirst for exploration.
Geoff reflects on some of his most outstanding career achievements, including a thrilling moment in Macau and receiving news of the Supreme Court's decision to lift the ban on sports betting, a game-changing win for the industry. He also shares his involvement in creating Brand USA and the blueprint for the TSA, both pivotal moments in travel.
Looking ahead, Geoff discusses the challenges facing the travel industry, such as air travel woes and long wait times for passports and visas. He also emphasizes the need to highlight the essential role of the travel industry in personal development, community growth, and economic prosperity.
Geoff offers valuable advice to his younger self, stressing the importance of patience and humility, which he believes are keys to effective leadership. He encourages those interested in the travel sector to embrace every opportunity as a chance to learn and grow.
You can learn more about the US Travel Association and Geoff Freeman's vision for the industry, which involves collaboration, ambition, and empowerment. He emphasizes the importance of growing the travel "pie" and building robust business plans to secure a share.
Discover Geoff's favorite aspect of his job – working with passionate individuals in the travel industry who are driven to make a difference. He shares his admiration for various industry leaders and their diverse approaches to leadership.
As the episode concludes, Geoff expresses his hope for the future of the travel industry, highlighting its unique ability to inspire excitement, create connections, and stand as an essential sector. Take advantage of this engaging conversation that offers a deep dive into the world of travel and leadership.
Please join Stephen Ekstrom and Geoff Freeman as they explore the travel industry's past, present, and future on the Tourism Academy Podcast.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Join us in this captivating podcast episode as The Tourism Academy's Stephen Ekstrom dives into the vibrant city of Cincinnati with a remarkable guest, Julie Calvert, President & CEO of Visit Cincy. Julie's journey into destination marketing is a fascinating tale of serendipity, starting as a journalist and eventually leading her to helm one of the city's most influential organizations.
Discover how Julie, a seasoned professional with a penchant for taking calculated risks and a strategic mindset, repaired Cincinnati's image after adversity. Her dedication to building trust within her team and her passion for her hometown shine through as she shares her experiences and insights.
Beyond her role in tourism, Julie is a multi-talented individual, proficient in playing both the drums and bass guitar. She's also intrigued by the potential of AI in destination marketing, recognizing its transformative power when managed correctly.
Julie's deep connection to Cincinnati is evident as she discusses the city's thriving arts, culture, and culinary scenes, all complemented by a strong sense of civic pride. She challenges the misconception that destination marketing doesn't make a difference, emphasizing the importance of teams like hers in shaping perceptions of cities.
In this episode, you'll also hear about Julie's inspirations, her favorite quote from Maya Angelou, and her upcoming vacation plans to Florida with her husband. Her enthusiasm for exploring new places and enjoying life's moments is infectious.
Julie shares her wisdom with young professionals, encouraging them to follow their passions and prioritize happiness in their careers. She exemplifies how being authentic, resilient, and dedicated can lead to success in the tourism industry.
Tune in for an engaging conversation about the heart and soul of Cincinnati through the eyes of a leader who is deeply committed to her city and its continued growth. Whether you're a tourism enthusiast or simply curious about the journey of a CEO in the industry, this episode offers valuable insights and a genuine sense of Cincinnati's allure.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this enlightening episode, join us as we delve into hospitality and tourism with Dr. Robert Donato, Assistant Professor and Hospitality Program Manager at R. Motwani Family Academy of Hospitality & Tourism Management at Broward College. Dr. Donato, a New York native who found his way to Broward County and back, shares his incredible journey from the bustling world of hotels and restaurants to the fulfilling realm of education.
Discover the greatest misconception in the hospitality industry through Dr. Donato's eyes and hear about his transition from operational milestones to the joy of teaching. Learn how he collaborates with the Motwani Foundation to bring enriching opportunities to students, making Broward College stand out with its unique array of programs and initiatives.
Dr. Donato's passion for teaching and the industry shines as he discusses the importance of practical experience and nurturing that "light bulb moment" in students. Join us as we explore his vision for the industry's future, overcoming challenges and welcoming travelers back with personalized experiences.
Intriguingly, we touch on the changing landscape of hospitality in the digital age, emphasizing social responsibility and sustainability. Dr. Donato also expresses his gratitude to the Motwani family and highlights Broward College's exceptional curriculum.
You can engage with an industry expert dedicated to shaping the future of hospitality education and advancing the industry. To learn more about Broward College and the Motwani Foundation, visit broward.edu, or contact Dr. Robert Donato directly at rdonato@broward.edu.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this episode of the Tourism Academy podcast, join your host, Stephen Ekstrom, CEO and co-founder of Tourism Academy, as he sits down with Rob O'Keefe, the driving force behind See Monterey's remarkable rebranding journey. Rob, the mastermind behind "Find Your Way Here," shares insights into his inspiring career and the pivotal moments that brought him to where he is today.
Rob reflects on his journey and emphasizes continuously evolving and aiming high. As a proud father of three, he hopes to instill curiosity and imagination in his children, knowing that these skills can open doors, especially in tourism.
One of Rob's career highlights was relaunching See Monterey's brand during his tenure as CEO. He discusses how the pandemic, while a tragedy for many, allowed his community to refocus on the significance of travel, hospitality, and experiences. Rob's commitment was to emerge stronger from the crisis, resulting in a leaner, more focused organization with unparalleled community collaboration.
Discover Rob's three essential lists for success: the to-do list, the "what's possible" list, and the "what not to do" list. Learn how these lists help him and his team navigate the complex world of destination management.
Rob's guiding light question revolves around inspiration. He believes in inspiring others to achieve beyond their perceived limits within his organization and the destination itself. He's passionate about watching people experience his destination, even if it means playing tourist himself.
Rob credits mentors, including board members and former colleagues, for shaping his career. He also draws inspiration from sports figures like Patrick Mahomes and the supportive community of Chiefs fans.
For those considering a career in hospitality and tourism, Rob offers valuable advice: work on raising awareness about the industry's diverse opportunities and their impact on communities. He encourages young professionals to explore various paths and never stop learning.
Rob shares his passion for gaining knowledge through reading and engaging conversations as a voracious reader and lifelong learner. He believes that continuous learning is essential in a rapidly evolving industry.
Looking ahead, Rob is set on learning to play golf and achieving a better work-life balance. He recognizes the interconnected nature of work and personal life and is committed to improving this balance.
Rob concludes with a powerful message about the importance of the tourism industry. It's a career that gives back to the community, focusing on residents' quality of life and vitality. "A career in tourism is, in many ways, a career in giving back to the community."
Take advantage of this insightful conversation between Stephen Ekstrom and Rob O'Keefe, where they delve into the heart of tourism, rebranding destinations, and the profound impact of the industry on communities. Tune in and "Find Your Way Here."
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this episode, join The Tourism Academy's CEO & co-founder, Stephen Ekstrom, as he sits down with Paul Ouimet from MMGY NextFactor, a distinguished figure in the tourism industry, and explore his illustrious career's fascinating twists and turns. From aviation and transportation to a pivotal role in founding a consultancy specializing in border processes and air services development, Paul's journey is one of diverse experiences and relentless dedication.
Paul's claim to fame, "Destination Next," took the tourism industry by storm a decade ago. He shares the secrets of its success and how he leveraged insights from other sectors to reshape tourism. Get ready to delve into the nitty-gritty of strategic planning and scenario modeling that transformed how we approach destination management.
But it's not all about business. Paul opens up about his most rewarding experiences, like his remarkable work in Puerto Rico, aiding in strategic recovery after Hurricane Maria. Discover what truly drives him – the pursuit of consensus and togetherness in board retreats with shared goals.
The conversation continues beyond work. Paul's childhood and the mentors who believed in him shaped his incredible work ethic. Hear heartwarming stories of kindness from strangers and the importance of mentorship in his life. And, of course, he took advantage of the life-changing travel experience that shifted his perspective on sustainability and our planet.
Paul offers invaluable advice for those starting their careers in three phases: learning, capitalizing, and giving back. It's a candid conversation filled with wisdom, inspiration, and a call to focus on the positives and opportunities that lie ahead.
Tune in to this episode to find out about a man who has left an indelible mark on the tourism industry and continues to inspire us all.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this episode of Business Class by The Tourism Academy, we sit down with Steve Paganelli, Head of Americas at TripAdvisor, for a candid conversation about his journey in the travel and tourism industry. While today, he's at the forefront of one of the most influential travel platforms, Steve's path to this role was anything but conventional.
Steve shares that he originally aspired to be a doctor or lawyer, but life had other plans. He ventured into college with dreams of studying international business or foreign relations, only to find himself drawn into travel and tourism. For Steve, this industry is about more than just business; it's about building meaningful relationships.
His career in travel began serendipitously when he took a campus job at a conference center. This initial step led him on a journey through destination management organizations (DMOs) in Connecticut and beyond for 13 years. Eventually, he transitioned to the private sector, exploring the digital landscape.
Steve's enthusiasm for the travel industry stems from its profound impact on communities. He's passionate about preserving the essence and quality of life in these places and emphasizes the importance of the people involved—passionate, talented individuals, from teams to bosses to customers.
As a constant traveler, Steve understands the ups and downs of the travel experience. He recounts how technology and platforms like TripAdvisor have transformed travel, making it more seamless and enjoyable. He shares a recent experience that exemplifies the power of user-generated reviews and modern travel tools.
Beyond his career, Steve reflects on his move to Pittsburgh, his admiration for industry leaders like Maura Gast and Tammy Blunt, and the importance of staying connected and open to learning throughout your journey.
In this insightful episode, Steve imparts valuable advice for newcomers to the industry: follow your passion, make connections, and maintain them, as you never know where your next lesson will come from. He also discusses the significance of patience and grace in challenging situations.
Join us for this engaging conversation with Steve Paganelli, where we explore his journey, his passion for travel, and his vision for the future of the travel and tourism industry.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Join The Tourism Academy | tourismacademy.org in this enlightening episode as we sit down with Stacy Ritter, a dynamic leader representing Visit Lauderdale, a community of 2 million people speaking 147 languages. With a background in politics and a passion for her community, Stacy shares insights into the intersection of tourism and politics, highlighting the economic impact of her work.
Stacy's journey is one of dedication and transformation. She discusses her proudest moments, including becoming a grandmother and rebranding Visit Lauderdale to embrace diversity and community relevance. The new tagline, "Everyone Under the Sun," reflects her vision for this vibrant destination.
Stacy's resilience shines through in the face of challenges, such as the tumultuous year of 2020. She emphasizes keeping people employed and fostering a sense of purpose, even in the most challenging times.
Stacy's multifaceted personality is revealed as she discusses her hopes to be a mentor, balancing family and work, and her evolution from a legal career to her current role. She's not just a professional; she's a beacon of wisdom and warmth.
Discover the untold story of Broward County beyond its beautiful beaches and gain insight into the mind of a leader dedicated to shaping the future while cherishing the present. Stacy's connection to the waves symbolizes her commitment to her community and a never-ending drive for a brighter tomorrow.
Please tune in to this episode to be inspired by Stacy Ritter's journey, her passion for her community, and her vision for the intersection of tourism and politics. It's a conversation that will leave you thinking about the profound impact of travel and leadership.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Join us for an enlightening episode of the Tourism Academy's Business Class Podcast as we sit down with Cleo Battle, CEO of Louisville Tourism. Cleo's journey from childhood aspirations to becoming a dynamic leader in the tourism industry is nothing short of inspiring.
Cleo dreamt of becoming a firefighter as a child, driven by his innate desire to identify and solve problems. Little did he know that this problem-solving spirit would serve him well in the world of tourism.
In this engaging conversation, Cleo sheds light on the intriguing dynamics of working in a tourism organization, where you're tasked with attracting visitors and managing your community's assets without owning them. He delves into his pivotal career shift, leaving the hotel business behind to work for a Destination Marketing Organization (DMO) after a personal tragedy in 1994.
Discover how Cleo and his team in Louisville recognized the need for local talent to support the city's growing tourism sector, even before the pandemic hit. They initiated "talent academies" in high schools, focusing on hospitality and tourism, and collaborated with Junior Achievement to make these professions more appealing to young minds.
Cleo addresses a significant branding challenge in the industry, where parents often hesitate when their children are interested in hospitality and tourism. He emphasizes the importance of engaging with high schools and organizations like Junior Achievement to showcase the diverse career opportunities within the field.
As an industry innovator, Cleo draws inspiration not from a single individual but from his team's efforts and other destinations like DC, Napa, and Sonoma. He envisions Louisville becoming a destination akin to wine country, where visitors can savor the rich flavors of bourbon, culture, history, and craftsmanship.
Throughout the episode, Cleo shares valuable insights, including two critical pieces of advice he frequently imparts: "Hire well and get out of the way" and "If you're the smartest person in the room, you're in the wrong room."
Cleo's leadership philosophy centers on being a good leader of people and enabling others to succeed. He credits his upbringing in a military family for instilling a solid work ethic and a sense of focus.
As an advocate for servant leadership, Cleo discusses his involvement in various industry boards, such as the MPI's international board and the D.I. foundation board, emphasizing the importance of giving back to the industry.
The episode also delves into Cleo's journey, growing up in a military household, and the impact of personal losses on his life and career choices. He reflects on the need to engage with family and support their aspirations.
Intriguingly, Cleo shares his vision for the future of Louisville tourism, with ambitious goals of welcoming 25 million visitors by 2030 and expanding the bourbon industry.
Lastly, we explore a magical moment in Cleo's career, the successful establishment of a tourism improvement district, a challenging project that required intense effort and collaboration.
Take advantage of this insightful and motivational episode with Cleo Battle, a leader who has truly made a mark in the tourism industry. You can connect with him on Twitter using #loutourismceo or find him on LinkedIn.
For more fascin
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this captivating episode of the Tourism Academy's Business Class Podcast, we delve into the world of lifelong learning and the transformative impact of travel. Our guest, Liz Bittner, President & CEO of Travel South USA, is a seasoned traveler and industry expert; she shares her remarkable journey through roads less taken and bridges crossed.
We start by embracing the idea that we're all lifelong learners. Our guest highlights the beauty of connecting people to the unknown, fostering a continuous exploration of the world. This philosophy sets the stage for the stories that follow.
Our guest's earliest travel memory takes us from Dayton, Ohio, to Minnesota. Sitting in the front seat with a map in hand, she gained more than just geographical knowledge – she discovered the thrill of navigating the vast expanse of the United States.
From there, we fast forward to a recent trip to Montgomery, Alabama. This venture revealed a profound encounter with history and a connection to the U.S. Civil Rights Trail alliance. Walking the iconic Selma bridge and meeting foot soldiers who marched for justice painted a vivid picture of bravery and the magnitude of their actions. Visiting critical sites linked to Martin Luther King Jr.'s journey added layers to understanding how these moments changed the world, inspiring a continued path of exploration.
Reflecting on her journey, our guest unveils lessons learned. She shares how switching career paths from a legal aspiration to organizational communication led her through various roles, with the hotel industry as an anchor during economic downturns. Mentors played pivotal roles in shaping her trajectory, teaching her the power of promotions, data scrutiny, and embracing the courage to admit when you don't have all the answers.
Drawing parallels between her father's innate curiosity and her mother's kindness, our guest unveils her aspirations for knowledge and empathy. The conversation turns endearing as she gleefully brags about her children, each embodying different facets of her personality.
As advice flows freely, she emphasizes the beauty of the travel industry's diverse career paths. With the ability to adapt and evolve, this industry offers endless growth opportunities, ensuring that every stage of life can find fulfillment within its folds.
Our guest's current role involves promoting the southern United States globally. She passionately believes in the financial and diplomatic significance of bringing people together through travel. Through anecdotes of campaigns and ambassador gatherings, we uncover the authenticity of Southern hospitality and its unique power to forge connections and foster diplomacy.
Our guest addresses young women in a closing moment of wisdom, reaffirming that they can thrive in the hospitality industry while juggling motherhood. She advocates for a more substantial female presence in the industry, highlighting its potential for women from all walks of life to excel.
Join us in this insightful episode as we explore the profound impact of travel, the joy of learning, and the importance of embracing diverse paths in life. For more inspiration and to learn about the fascinating destinations discussed, visit travelsouthusa.com and the U.S. Civil Rights Trail.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Step into the fascinating world of Natchez, a city of captivating contradictions and profound history, as we sit down with Devin Heath, the Executive Director at Visit Natchez. In this illuminating Tourism Academy Business Class episode, we delve into the heart of Natchez's rich past, its complex narrative, and the exciting challenges it presents.
Natchez, a destination of immense historical significance, celebrates its 307th year, each year echoing the tales of a storied past. Devin shares his enthusiasm for navigating the city's history and progression, weaving a narrative that balances its triumphs and struggles. The town boasts a staggering number of pre-Civil War historic homes, a testament to its past, and yet, it was built on the back of slavery, with more millionaires in Natchez before the Civil War than even in NYC. The challenge lies in sharing this intricate story, honoring its grandeur and darker chapters.
Devin introduces us to the remarkable community members, including descendants of enslavers, who stand as staunch supporters of sharing the complete history of Natchez – from the enslaved individuals who built the homes to those who fought for the Union. With a background rooted in diverse communities, Devin's journey mirrors the city's complexity.
As Natchez thrives with a blend of 60% black and 40% white population, Devin enlightens us about the city's Native American history, which predates European arrival by 1100 years. Stewardship takes center stage as the city embraces its heritage as a story and a living, evolving narrative that resonates with visitors and locals alike. Devin emphasizes the importance of understanding life throughout Natchez's history, a shared knowledge that fosters connection.
Discover Devin's transformative journey from hotel sales to the world of DMOs (Destination Marketing Organizations), where he was enchanted by the opportunities to shape the narrative of a place. His mentors, from Jack Berry's work-life balance wisdom to Al Hutchinson's strategic vision, have shaped his leadership philosophy. His anecdotes, such as bridging cultures and languages to help a guest in need, exemplify the power of compassion and collaboration.
Join us as Devin reveals his aspirations for Natchez, where visitors can find more than they expect – from cultural heritage to warm hospitality. As the city evolves, its stories of old seamlessly translate to a welcoming and embracing community, shattering preconceptions. The episode wraps up with Devin's excitement about the industry's trajectory and thought leadership, though not without a reflective reminder to cherish life's moments beyond the screen.
To learn more about Natchez and its incredible journey, visit visitnatchez.org or email Devin. Prepare to be inspired by Natchez's past and present, where stories intertwine and history lives on in every corner.
Episode Highlights:
- Navigating Natchez's rich history and progression
- Balancing the narrative of pre-Civil War historic homes and slavery's legacy
- The community's dedication to sharing the whole history
- Embracing heritage and fostering understanding
- Devin's transformation from hotel sales to DMO leadership
- Bridging cultures and languages to make a difference
- Natchez's welcoming community and evolving reputation
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Brett Jewkes, our esteemed guest lecturer for the Tourism Leadership Accelerator Program, embodies the essence of values-driven leadership. Throughout his illustrious career, he embarked on a relentless quest to align his passion with his purpose, ultimately finding a company and role grounded in core values. His journey is a testament to the power of integrity and authenticity in leadership.
Brett's philosophy fosters a values-based culture where every action reflects the organization's guiding principles. He advocates for a stringent "core values test" for individuals seeking to promote these values, ensuring they embody the organization's ethos. This philosophy extends to hiring practices, focusing on who a person is, their beliefs, and how they navigate diverse scenarios.
Drawing inspiration from his association with Home Depot's co-founder, Arthur Blank, Brett champions values like giving back, innovation, inclusivity, and leading by example. These values emanate from introspection and a deep commitment to making a difference in the community.
Brett emphasizes the significance of listening and responding, even when it's not popular. He believes that everyone's voice matters and that founder-led businesses must infuse values from their inception, ensuring a cohesive and impactful organizational culture.
In an evolving landscape where purpose reigns supreme, Brett highlights the importance of embracing one's role as a community steward. He notes that contemporary leaders must engage in meaningful conversations, embrace soft skills and demonstrate their commitment to addressing social injustices.
The transformational power of Brett's leadership philosophy is evident in real-world examples. From challenging traditional revenue-driven mindsets to fostering an empowered workforce, he showcases how values-driven leadership aligns with profit and enhances customer satisfaction and community engagement.
Brett's passion resonates through his work, commitment to mental health awareness, and goal of inspiring the next generation of values-based leaders. His candid interviews and the impact he's made on MBA students' lives reflect his dedication to cultivating meaningful change.
Aspiring leaders in the Tourism Leadership Accelerator Program can learn from Brett's wisdom: leadership is a journey of self-discovery, aligning personal values with the organization's core principles, and prioritizing people above all. By fostering a values-based mindset, we can contribute to a better world where success is measured in financial terms and the positive impact we create.
Brett Jewkes is the EVP, Chief Brand and Communications Officer at Blank Family of Businesses / AMB Sports & Entertainment
The Arthur M. Blank Family of Businesses organization includes the NFL's Atlanta Falcons, MLS's Atlanta United, Mercedes-Benz Stadium, PGA TOUR Superstore, Mountain Sky Guest Ranch, and West Creek Ranch. The organization also includes The Arthur M. Blank Family Foundation. Currently oversee a team of communications, marketing, digital/social media, and community relations professionals across the family of businesses. As a member of the organization's executive leadership team, he works closely with founder/chairman Arthur M. Blank and CEO Stephen Cannon and
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Join us for an inspiring episode as we dive into the fascinating journey of turning a city's vision into a vibrant reality. In this episode, we sit down with Leonard Hoops, the visionary leader behind the transformation of Indianapolis into a tourism hotspot.
Back in 2014, Indianapolis unveiled an ambitious tourism masterplan, drawing inspiration from the likes of Vancouver. Hoops takes us through the challenges and triumphs of sustaining this plan beyond its launch. We explore the creation of a Vice President of Destination Development role, designed to collaborate with economic development and partnerships, which paved the way for dynamic growth.
In 2019, a pivotal moment arrived with hiring of a Deputy of Destination Development. This strategic addition enabled seamless coordination among for-profit developers, governmental entities, and resident sentiment. Hoops shares valuable insights about navigating through changes in local leadership, particularly emphasizing how they introduced a "Vision 2.0" concept alongside a new mayor.
Our guest shares a remarkable journey from a journalism undergrad with dreams of sports reporting to becoming a key figure in destination development. The episode is rich with personal anecdotes, including the joy of approval for a massive convention center expansion and headquarters hotel and overcoming challenges such as the 2015 religious freedom act.
Discover how Indianapolis, known as a sports city, leverages its strategic downtown infrastructure to host significant events seamlessly. The upcoming NBA All-Star Game, March Madness, and the USA Olympic swimming trials are just a few examples of the city's prowess.
Mr. Hoops also imparts wisdom for aspiring leaders, sharing the three P's that guide his candidate evaluation process - Productivity, Positive Energy, and a Progressive mindset. He emphasizes the importance of innovation and collaboration in a team.
Beyond the professional sphere, Leonard opens up about his family, particularly his wife's transformative journey to support their son with cerebral palsy. Despite challenges, the heartwarming account of bonding with his son over shared interests adds a deeply personal touch to the conversation.
As the episode unfolds, listeners gain insights into Indianapolis' plans, including groundbreaking projects and exciting events. Mark your calendars for a solar eclipse event that promises a citywide blackout and an anticipated visit by a renowned figure. Hoops rounds off the episode with insider tips for first-time visitors to Indianapolis, offering a three-day itinerary packed with local culture, history, and culinary delights.
Tune in to this episode for an inspiring story of leadership, transformation, and the power of community collaboration in making a city's tourism vision come to life.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Welcome to the Tourism Academy's Business Class Podcast! In this episode, we had the privilege of speaking with Hilina Ajakaiye, a remarkable individual making a significant impact in Boston as Executive Vice President of Meet Boston.
Hilina's journey began as an immigrant from Ethiopia in 1987, with a dream of integrating and assimilating into her new home. Today, she is at the heart of the city's diverse culture, serving as a critical hub for education, academia, the medical industry, and pharma. Boston, often described as an international and welcoming center, has evolved in numerous ways, as showcased during the recent NAACP conference that the city proudly hosted.
As the first black woman in the EVP role, Hilina emphasizes the importance of representation for community members. Believing in mentorship, she advises aspiring professionals to be bold and open about their ambitions, aligning themselves with like-minded individuals who can offer guidance and support.
For Hilina, competence goes hand in hand with passion and a thirst for learning. She attributes her success to her mentors, who have taught her to assume the best, listen attentively, and navigate cultural dynamics while driving positive change.
Reflecting on her best days at work, Hilina cherishes the moments of synergy and collaboration among her team. Their commitment to inclusivity and continuous learning has resulted in hiring dozens of new team members, demonstrating a profound dedication to leaving no one behind.
As a loving mother, Hilina draws inspiration from her parents, who instilled a sense of selflessness and dedication to the greater good. She encourages her children and others to take up space, be respectful, and embrace discomfort to create accessible and inclusive environments.
Innovation is at the core of Hilina's work, as she and her team at "meetboston.com" develop blueprints for market engagement and partnerships. Their focus on workforce development and supplier diversity aims to create a community that can fully embrace the visitor economy.
Throughout this episode, Hilina shares valuable insights, emphasizing the importance of being humble, teachable, and open to constant learning. She envisions a tomorrow where her children and others confidently walk into any room, knowing they belong and can make their space accessible to all.
Join us as we delve into the world of Hilina Ajakaiye, a visionary leader who continues to make sustainable change, inspire innovation, and elevate Boston's hospitality and tourism industry to new heights.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Join us on this captivating episode of "Business Class," hosted by Stephen Ekstrom, CEO & Co-Founder of The Tourism Academy | tourismacademy.org, as we sit down with a true trailblazer in destination marketing, Kristen Esposito. Kristen is not only the founder of Esposito Global Partners, a renowned destination marketing firm, and a distinguished member of the Brand USA Board of Directors.
In this exclusive interview, Kristen Esposito delves into the Origins of her passion for destination marketing, providing insights into what sparked her fascination with the industry and igniting her desire to create remarkable travel experiences for visitors worldwide.
Throughout the conversation, we get a glimpse of the pivotal Key moments in her career and the journey that has led her to become an influential figure in the field. From overcoming challenges to celebrating triumphs, Kristen shares the turning points that have shaped her path and her company's success.
But it's not all about the highs. Kristen openly shares the Lessons learned along the way, offering invaluable advice to aspiring destination marketing professionals and entrepreneurs. Her experiences navigating the ever-changing landscape of travel and tourism will inspire listeners seeking their paths in the industry.
As we look to the future, Kristen Esposito provides a captivating vision of what lies ahead in destination marketing. Drawing from her vast expertise and being at the forefront of industry innovations, she shares her predictions and insights on upcoming trends, challenges, and opportunities.
Whether you're an industry insider, a travel enthusiast, or simply curious about the world of destination marketing, this episode promises to be an enlightening and inspiring exploration of passion, growth, and foresight in travel.
Tune in to "Business Class" as Stephen Ekstrom sits down with Kristen Esposito to uncover the untold stories of her incredible journey, her profound impact on the industry, and her remarkable vision for the future of destination marketing.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this captivating episode of The Tourism Academy Podcast, host Stephen Ekstrom, CEO & Co-Founder, sits down with Fred Dixon, the CEO of NYC Tourism and Chair of Destinations International. Join us as we delve into the extraordinary career journey of a visionary leader and gain exclusive access to his invaluable insights into the world of tourism and destination industries.
Fred Dixon takes us on a riveting trip through the milestones of his career, sharing the pivotal moments that shaped his path to becoming one of the most influential figures in the tourism sector. From his early days as a budding professional to his rise through the ranks, we'll hear firsthand accounts of his challenges and strategies to overcome them.
A leader's journey is only complete with the influence of mentors, and Fred Dixon is no exception. Tune in to discover the inspiring stories of the mentors who played a crucial role in shaping his leadership approach and contributed to his remarkable success. Through these anecdotes, we'll gain a deeper understanding of the power of mentorship in fostering growth and nurturing the next generation of leaders.
Fred Dixon's leadership style is renowned for its dynamism and innovation, propelling NYC Tourism to new heights and empowering Destinations International to lead the industry. In this episode, we explore the principles and philosophies that have guided his leadership journey, offering listeners valuable lessons on building strong, cohesive teams, driving transformational change, and fostering a culture of excellence.
Aspiring professionals seeking a foothold in the tourism and destination industries will want to catch this episode. Fred Dixon imparts his wisdom through thought-provoking advice, sharing essential tips and strategies for newcomers to successfully navigate this dynamic and ever-evolving landscape. From identifying emerging trends to cultivating a passion for sustainable tourism, his insights will inspire and motivate listeners to embark on their path to success.
Join us for an engaging and enlightening conversation as Fred Dixon, an icon in the tourism world, and Stephen Ekstrom, an accomplished industry leader, come together for an interview that will leave you informed, inspired, and ready to take on the exciting challenges of the tourism and destination sectors.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this heartwarming episode, join us as we embark on an incredible journey with the extraordinary Bud Geissler, an ardent traveler, and advocate for exploration. Bud's passion for discovering new destinations and connecting people through travel has made him a renowned figure in the industry. As the Chair of the prestigious 2024 American Bus Association Marketplace Event, Bud has dedicated himself to fostering a vibrant travel community that embraces the true essence of adventure.
Prepare to be inspired as Bud Geissler shares his remarkable stories, weaving together his personal experiences with insights gained from his extensive travels. We delve into the transformative power of travel, uncovering how it has shaped Bud's perspective on the world and fueled his unwavering commitment to creating positive change.
Throughout the episode, Bud reveals the secrets of immersive travel, highlighting the importance of embracing cultural diversity, forging meaningful connections, and leaving a lasting impact on the communities we visit. He emphasizes that the journey is not merely about ticking off destinations but engaging with the people, their stories, and the rich tapestry of heritage that makes each place unique.
Join us as we explore the magic of discovering the unknown, immersing ourselves in breathtaking landscapes, and breaking down barriers through the language of wanderlust. Bud's infectious enthusiasm and warm-hearted nature will inspire you to seize every opportunity to embark on your transformative journeys, whether across the globe or in your backyard.
Get ready to reignite your love for travel and unleash your inner adventurer in this fascinating conversation with Bud Geissler, a true ambassador of wanderlust. This episode will leave you dreaming of new horizons and eager to create your own stories as you explore the beauty of our world, one step at a time.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this captivating episode, we sit down with Craig Davis, the visionary CEO of Visit Dallas, the official tourism organization responsible for showcasing the incredible diversity and energy of the dynamic city of Dallas. Join The Tourism Academy's Stephen Ekstrom as we delve into the exciting aspects that make Dallas the perfect host city for the highly anticipated 2023 Destinations International Conference.
Craig Davis, an industry leader with extensive experience in tourism and destination marketing, takes us on a virtual journey through the vibrant tapestry of Dallas. We explore the city's rich cultural heritage, burgeoning arts scene, world-class dining, and unmatched hospitality that sets it apart from other destinations.
Discover how Dallas, as a city, has evolved into a global hub for innovation, technology, and entrepreneurship, attracting visitors from all corners of the world. Craig shares fascinating insights into the transformative developments in Dallas, including the revitalization of historic neighborhoods, the growth of iconic landmarks, and the infusion of creativity in every aspect of the city's fabric.
As the host city for the 2023 Destinations International Conference, Dallas promises an unforgettable experience for conference attendees. Craig unveils exclusive details about the conference, such as the esteemed speakers, captivating sessions, and unique opportunities for networking and collaboration within the vibrant Dallas community.
We also dive into the strategic initiatives undertaken by Visit Dallas to enhance the city's appeal, from sustainable tourism practices to engaging local communities and fostering inclusivity. Craig sheds light on the collaborative efforts of stakeholders, residents, and businesses that have contributed to Dallas's rise as a premier destination for conferences and events.
Join us as we uncover the hidden gems and iconic landmarks that showcase the true essence of Dallas. Whether you're a seasoned traveler, a conference enthusiast, or simply curious about the magic behind a booming host city, this episode will inspire you to explore and experience all that Dallas offers.
Take advantage of this enlightening conversation with Craig Davis as we unravel the story of Dallas, the remarkable 2023 Destinations International Conference host city. Tune in and embark on an auditory adventure through the heart of one of America's most captivating destinations!
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Join us for a captivating episode of the Tourism Academy | tourismacademy.org's Business Class Podcast as we delve into the world of collaboration and the inherent goodness of people with our esteemed guest, Alana Cooper, CEO of Discover Monroe-West Monroe, Louisiana. In this episode, Alana shares her insights and experiences in fostering collaboration and community spirit in the tourism industry.
Alana Cooper, a visionary leader and passionate advocate for her community, guides us through her journey as the CEO of Discover Monroe-West Monroe. Drawing on her extensive experience in the tourism and hospitality sector, Alana offers valuable lessons on the power of collaboration. She highlights the exceptional qualities of the people she works with.
Through lively anecdotes and real-life examples, Alana illustrates how collaboration among various stakeholders, including local businesses, government bodies, and community members, can transform a destination into a vibrant and thriving tourism hub. She emphasizes the importance of nurturing relationships and building partnerships grounded in trust, shared goals, and a genuine desire to uplift the local community.
Alana also sheds light on her belief in the goodness of people and their capacity to impact the tourism industry positively. She shares inspiring stories of individuals who have gone above and beyond to create memorable experiences for visitors and support the growth of the local economy. From small business owners to volunteers, Alana highlights the collective efforts of these unsung heroes who contribute to the overall success of Discover Monroe-West Monroe.
During the conversation, Alana provides practical advice for listeners interested in fostering collaboration and unlocking the potential within their communities. She explores strategies for effective communication, resource-sharing, and cultivating a positive working environment that encourages innovation and creativity.
Whether you are a tourism professional, business owner, or simply an enthusiast looking to gain insights into successful collaboration and the power of people, this episode is a must-listen. Join us as we discover the secrets behind creating a thriving tourism destination, all while celebrating the good and goodness of our people.
Tune in to this enlightening episode of the Tourism Academy's Business Class Podcast with Alana Cooper, CEO of Discover Monroe-West Monroe, Louisiana, and get ready to be inspired by her passion for collaboration and unwavering belief in the potential of the human spirit.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this captivating episode, Stephen Ekstrom, the host of The Tourism Academy's Business Class podcast, sits down with Jack Johnson, the esteemed Chief Advocacy Officer at Destinations International. Join us as we delve into a deep conversation about Jack's remarkable work, passions, and the significant initiatives undertaken by the D.I. Foundation.
As a true champion of the tourism industry, Jack Johnson has dedicated his career to advancing destination advocacy on a global scale. With an impressive background in public policy and extensive experience in destination marketing organizations, Jack brings a wealth of knowledge and insights to the discussion.
Stephen Ekstrom guides us through a thought-provoking exploration of Jack's journey and the pivotal role he plays in shaping the future of the tourism sector. From discussing the challenges faced by destination organizations to highlighting successful advocacy campaigns, this conversation offers valuable lessons and inspiring stories.
The episode further unravels the fascinating work of the D.I. Foundation, a renowned institution committed to supporting destinations through research, education, and innovative programs. Jack shares his passion for empowering destinations worldwide and fostering sustainable tourism practices that benefit local communities and economies.
Whether you're a tourism professional, an avid traveler, or simply curious about the inner workings of destination advocacy, this episode is a must-listen. Gain valuable insights, learn about impactful initiatives, and discover how the D.I. Foundation is making a real difference in the world of travel and tourism.
Tune in to this enlightening conversation between Stephen Ekstrom and Jack Johnson to gain a deeper understanding of destination advocacy and the transformative power it holds for the tourism industry. Visit tourismacademy.org to access this episode and explore additional resources to enhance your knowledge in the field of tourism.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Welcome to another exciting episode of the Tourism Academy's Business Class Podcast! In this episode, we uncover the incredible synergy between STEM education and tourism development as host Stephen Ekstrom sits down with Michael Hensley, a visionary leader from Visit Great Lakes Bay.
Join us as Stephen and Michael delve into the captivating world of incorporating STEM (Science, Technology, Engineering, and Mathematics) learning into the realm of tourism. They explore how the Great Lakes Bay region has successfully harnessed the power of STEM education to create unique and enriching experiences for visitors.
Michael, a passionate advocate for promoting STEM education, shares his insights on how Visit Great Lakes Bay has seamlessly integrated science, technology, engineering, and mathematics into their tourism offerings. Discover the array of interactive exhibits, immersive science centers, and hands-on workshops that have been carefully designed to engage curious minds while educating and inspiring visitors.
Through real-life examples and captivating stories, this episode uncovers how STEM-related attractions and educational partnerships have transformed the tourism landscape. Gain valuable insights into the strategies employed by Visit Great Lakes Bay, attracting global attention and making the region a magnet for STEM enthusiasts of all ages.
Whether you're a seasoned tourism professional, an entrepreneur, or a student eager to explore innovative business models, this episode of Business Class Podcast offers a unique perspective on the intersection of STEM education and tourism development. Prepare to be inspired as Stephen and Michael reveal how the fusion of education and travel can create extraordinary opportunities, shape visitor experiences, and foster a love for lifelong learning.
Tune in to this power-packed episode of the Tourism Academy's Business Class Podcast and embark on an educational journey where tourism and STEM education intertwine to shape the future of the industry. Get ready to unlock new business possibilities and gain a fresh perspective on leveraging STEM in your own tourism ventures.
Get ready to elevate your business acumen and embark on a dynamic learning adventure. Welcome to Business Class!
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this captivating episode of our podcast, host Stephen Ekstrom sits down with the brilliant mind of Joseph St. Germain, Ph.D., President and Partner at Downs & St. Germain Research. With an impressive academic background and extensive experience in the field of research, Joseph has made a significant impact on understanding human behavior.
Stephen and Joseph embark on a thought-provoking journey, beginning with Joseph's educational milestones—a Bachelor's degree in Applied Science in Psychology from the University of Minnesota – Duluth, followed by a Master's and Ph.D. in Educational Psychology from Florida State University. From there, Joseph's career path led him to join the firm, then known as Kerr & Downs Research, in 2007, where he has played a pivotal role in all aspects of the research process.
As an expert in moderating focus groups and employing cutting-edge statistical techniques like structural equation modeling and conjoint analysis, Joseph unveils the power of translating survey data into models that predict attitudes and behavior. Listeners will gain valuable insights into how these techniques are transforming the way we understand and anticipate human responses.
Beyond his professional accomplishments, Joseph's multifaceted personality shines through as he shares his experiences as a former professor at Flagler College – Tallahassee campus and his involvement in organizations like Leadership Tallahassee – Class 32. Unveiling his lesser-known passions, Joseph's love for golf, classical gaming, and occasional discussions on fantasy football add an engaging twist to the conversation.
Join us for this enthralling episode as we delve into the mind of Joseph St. Germain, Ph.D., an exceptional researcher, leader, and advocate for understanding the complexities of human behavior. Get ready to expand your knowledge and gain a fresh perspective on the fascinating world of research and its implications for our everyday lives.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Welcome to the Business Class Podcast, where we explore the fascinating world of travel, tourism, and destination marketing. In today's episode, Stephen Ekstrom sits down with a distinguished guest, Marc Garcia, the President and CEO of Visit Mesa.
Marc Garcia is a recognized leader in the tourism industry, with a wealth of experience and insights into destination marketing. As the head of Visit Mesa, the official destination marketing organization for Mesa, Arizona, Marc has played a pivotal role in promoting Mesa as a premier travel destination.
In this insightful conversation, Stephen delves into Marc's professional journey, uncovering the strategies and initiatives that have contributed to the success of Visit Mesa. Marc shares his expertise on destination branding, marketing campaigns, and the importance of collaboration between tourism stakeholders.
Stephen and Marc also discuss the unique attractions and experiences that make Mesa a must-visit destination for travelers. From the breathtaking natural landscapes of the Sonoran Desert to the vibrant cultural scene and diverse culinary offerings, Mesa has something to offer everyone.
Listeners will gain valuable insights into the behind-the-scenes efforts that go into attracting visitors and building a thriving tourism industry. Marc's passion for Mesa and his dedication to showcasing its hidden gems shine through as he discusses the innovative approaches Visit Mesa has taken to engage with tourists and provide memorable experiences.
Whether you're a travel enthusiast, a tourism professional, or simply curious about the inner workings of destination marketing, this episode will offer a wealth of knowledge and inspiration. Join Stephen Ekstrom as he uncovers the secrets to successful destination marketing with the dynamic Marc Garcia, President and CEO of Visit Mesa.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Welcome to this inspiring episode of our podcast, where we dive deep into the world of sustainable tourism and philanthropy. In today's interview, we have the honor of hosting Bruce Beckham, the visionary founder of Tourism Cares, a renowned non-profit organization at the forefront of transforming the way we approach travel and its impact on local communities.
During our conversation, Bruce takes us on a remarkable journey, sharing his insights, experiences, and profound understanding of the power of tourism as a force for positive change. With a mission to preserve and enhance the travel industry's social, cultural, and environmental impact, Tourism Cares has been instrumental in fostering sustainable practices and addressing the pressing challenges faced by destinations around the globe.
Bruce delves into the origins of Tourism Cares, shedding light on the pivotal moments that led him to launch this groundbreaking initiative. He shares heartfelt stories of the organization's work in empowering local communities, preserving heritage sites, and supporting vulnerable populations, all while ensuring the long-term viability of tourism as a sustainable industry.
Throughout the interview, Bruce discusses the innovative programs and partnerships that Tourism Cares has developed to create a more responsible and inclusive travel ecosystem. From community-based tourism initiatives to capacity-building projects and conservation efforts, he illustrates the incredible impact that the organization has had on destinations worldwide.
As a true visionary, Bruce also explores the future of sustainable tourism, highlighting emerging trends, opportunities, and challenges that lie ahead. His compelling vision inspires both individuals and businesses to take action, encouraging listeners to engage in responsible travel practices and contribute to the preservation of our planet and its diverse cultures.
Join us as we unravel the transformative power of tourism with Bruce Beckham, a passionate advocate for sustainable travel, and discover how we can all make a positive difference in the world through our journeys. Get ready for an enlightening and thought-provoking conversation that will leave you inspired to embark on your own meaningful adventures.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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"Whatever job you start in, especially in tourism, be a sponge - keep your eyes open, pay attention to what you do to learn things along the way," says Kristina Wilson, JD and Tourism Academy | tourismacademy.org advisor. In this episode, Kristina joins host Stephen Ekstrom to share some of her favorite travel experiences and how that love for learning has helped her build a business that supports tourism.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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She's been able to "make a career out of selling fun." In this episode, Beth Gendler from Gulf Shores & Orange Beach Tourism joins the nonprofit Tourism Academy | tourismacademy.org Co-Founder, Stephen Ekstrom, for a lively chat. Beth shares her view on stewardship, creating a culture of adaptability, and her own leadership style. It's worth a listen.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Like most on The Tourism Academy | tourismacademy.org team, Paradise Advertising and Marketing's Barbara Karasek comes from a family of educators. She's both a sports fanatic and an academic who values lifelong learning. As she puts it, "constantly learning from ourselves, others & those around us." There's an air of wonderment around Barbara, the team she's built and her wonderfully diverse career that includes brands like NASCAR, Busch Gardens and countless household names.
In this episode, Barbara joins The Tourism Academy | tourismacademy.org CEO, Stephen Ekstrom, to share her experience.
Build your leadership skills with the Tourism Leadership Accelerator. Registration is open now.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Dr. Canny has nearly three decades of experience in higher education as a senior administrator as well as a faculty member. He is a faculty member at the University of Southern California, Rossier School of Education in the Doctoral Programs for Organizational Change Leadership and Education Leadership. Dr. Canny has also taught at Stetson University and Grand Canyon University.
In this episode, he joins The Tourism Academy | tourismacademy.org CEO, Stephen Ekstrom, to discuss developing leaders within our industry and what we can learn from his decades of experience. They also talk about the new Tourism Leadership Accelerator program which recently opened enrollment.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Maura Gast, Executive Director of the Irving Convention & Visitors Bureau and former Destinations International Chair, met The Tourism Academy | tourismacademy.org Co-Founder and CEO, Stephen Ekstrom, nearly 20 years ago. They reconnect and share stories of how their career paths have come to cross again
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Joining The Tourism Academy | tourismacademy.org's Stephen Ekstrom for this episode is Scott White from Visit Greater Palm Springs. Since 2010, Scott White has served as President and CEO at Visit Greater Palm Springs. Scott previously served as the Executive Director of the San Antonio Convention & Visitors Bureau where he oversaw the promotion of San Antonio’s $11 billion visitor industry. Scott also served as the Executive Vice President of the Greater Phoenix Convention & Visitors Bureau, where he made a successful bid for Super Bowl XLII in 2008. Having hosted the Rock ‘n’ Roll Marathon in Phoenix, Scott White was instrumental in bringing the series to San Antonio in 2008 with the largest inaugural race in RnR history. With more than 20 years of hospitality and destination marketing experience, Scott serves on several industry boards including the U.S. Travel Association, Destinations International Board and most recently, the California Travel Association Board. Scott is a Certified Hospitality Sales Professional and is active in numerous industry organizations including: Meeting Professionals International (MPI), Professional Convention Management Association (PCMA), American Society of Association Executives (ASAE), and the Society of Incentive & Travel Executives (SITE).
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Don Welsh, CEO of Destinations International shares the origins of his passion for this work, key moments in his career and lessons learned along the way.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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"Your reputation travels with you," says Monica Smith, President & CEO at Southeast Tourism Society, in this conversation with The Tourism Academy | tourismacademy.org's Stephen Ekstrom. Monica shares memories of her favorite travel experiences, leadership advice and her thoughts on the friendships she's made along her professional journey.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Nan Marchand Beauvois is U.S. Travel Association’s senior vice president of membership and industry relations. She is also general manager for U.S. Travel’s Educational Seminar for Tourism Organizations (ESTO). In this episode, she shares her story with The Tourism Academy | tourismacademy.org's Stephen Ekstrom
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Ryan George has held one job in his time at Simpleview — a responsibility he took on when he founded the company in February 2001. As CEO, he provides strategy and direction for the company, oversees its growth and operations through a cadre of highly skilled executives, and works to build industry knowledge and leadership in employees throughout the company. He joins The Tourism Academy | tourismacademy.org's Stephen Ekstrom for this episode of Business Class.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Growing up in the travel business, Melyssa never thought she'd be leading a DMO for 20+ years. Now, she counts destination marketing peers among her close friend group. In this episode, Melyssa Reeves from Visit Vacaville, and Destinations International Board member, shares her story with the Tourism Academy | tourismacademy.org's Stephen Ekstrom.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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With a background in business psychology and behavioural economics, and a love for Applebee's, Visit Corpus Christi's Brett Oetting, also a member of the Destinations International Board, shares his insight on growing quality of place, stronger teams, and more sustainable tourism economies.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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A lifetime learner, passionate educator, and leader amongst destination marketers, Gary Sherwin, CEO of Newport Beach & Company and member of the Destinations International Board, shares his experience and hopes for the future with The Tourism Academy | tourismacademy.org's Stephen Ekstrom. Gary shares how attracting more visitors is the result of educating consumers and breaking preconceptions. Take a listen...
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Taking risks, discovering one's own potential, and finding gratitude in her destination, Discover Long Island's Kristen Reynolds, also a member of the Destinations International Board, shares her experience and climb to leadership with The Tourism Academy | tourismacademy.org's Stephen Ekstrom
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Visit Tampa Bay's Santiago Corrada, who's also a member of the Destinations International Board, joins The Tourism Academy | tourismacademy.org's Stephen Ekstrom to discuss what it takes to unlock a destination's hidden gem, double hotel revenue and build a brand that others admire.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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She's an artist and a CEO, leading one of the most innovative destination marketing organizations in the US. Rose Noble from Galena Country Tourism and member of the Destinations International Board joins The Tourism Academy | tourismacademy.org's Stephen Ekstrom for this episode of Business Class. Together they talk about art, learning, and how she's applied her unique perspective to build a team that delivers great results.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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"Where do you want to go in your career?" It's a question Ellie Westman Chin, CEO of Destination Madison and member of the Destinations International Board, asks of every member of her team. Ellie joins The Tourism Academy | tourismacademy.org's Steve Ekstrom on this episode of Business Class.
In this conversation, Ellie shares her view on creating balance for her team, finding mentors, and learning empathy & understanding during times of difficulty. She explains her take on midwest nice in a city that prides itself on being down to earth and really welcoming.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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A new museum inside a commercial space lab with some unique challenges and a pretty neat new Director - Sam Moore of Pittsburgh's new Moonshot Museum.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Serving up messages that resonate, making sure the community is part of the tourism community and leveling the playing field - these are just a few of the tasks Visit Sacramento's Sonya Bradley, Chief of Diversity, Equity & Inclusion and member of the Destinations International Board of Directors, is tasked with.
How did a shy young girl who liked to hide in the background evolve into a leader in the tourism industry and someone who's shaping palpable change within her city? The Tourism Academy | tourismacademy.org's Stephen Ekstrom sat down with Sonya to find out. Take a listen...
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Nashville Convention & Visitors Corp CEO and member of the Destinations International Board of Directors, Butch Spyridon, joins The Tourism Academy | tourismacademy.org Chief Strategist, Stephen Ekstrom for this episode of the Business Class Podcast.
Butch shares his professional journey, advice for new recruits, and critical lessons he's learned. He talks about how he developed his leadership style, his mentors, what it takes to build dedicated teams, and giving credit where credit is due.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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As a kid he collected airline time tables and model planes, now he's running one of the most innovative companies in the travel industry, Status Match, pairing frequent flyers with destinations and airlines that want their business. Meet Mark Ross-Smith, Author, Founder of industry news site “Travel Data Daily.”
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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From a small hotel in a fishing village to one of the most desired destinations in the country, Milton Segarra, Chief Marketing Officer at Discover The Palm Beaches Florida and Destinations International Board Member, has made a career of transforming lives and making dreams reality through travel.
In this episode, Milton talks with The Tourism Academy | tourismacademy.org's Stephen Ekstrom about finding pride in your work and creating authenticity, uniqueness and honest experiences for millions of visitors.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Amir Eylon, President & C.E.O. at Longwoods International, is making a difference. Here, he joins The Tourism Academy | tourismacademy.org's Stephen Ekstrom to share his unexpected career path from driving the hotel shuttle bus to leading the industry's premier research organization and sharing his experience as a member of the Destinations International Board of Directors.
Amir is also a member of the nonprofit Tourism Academy's Advisory Panel.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Kyle Edmiston shares with the nonprofit Tourism Academy | tourismacademy.org's Stephen Ekstrom, is making his mark in Lake Charles, Louisiana - a community that blends luxury amenities with outdoor features like creeks, river, bayou and swamp.
From Louisiana Tech University, he was recruited to work in destination marketing and this is his story of building a career, mentors he's looked up to, mentoring others and professional growth.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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"The game has changed - we have got to make sure destinations continue to adapt and are serving the communities they represent," says Jerad Bachar, President & CEO at Visit Pittsburgh as he joins The Tourism Academy's Stephen Ekstrom for this episode of the Business Class podcast.
Together, they discuss the new meaning of work-life balance and how that manifests in company culture. Jerad shares the impact his first trip had on him and the similarities he sees between his work in the midwest, Middle East and mighty Allegheny.
About Jerad:
Jerad Bachar has close to thirty years of tourism and economic development experience in an array of countries and business environments. He has worked in both developed and emerging markets in the areas of destination branding and marketing, economic development and diversification, and workforce development.
Jerad began his tourism development career at VisitPITTSBURGH in 2004. In 2008, he became Director of Business Tourism for the Dubai Department of Tourism and Commerce Marketing where he led the development of the city’s strategy for business, sports, and leisure events. In 2015, Jerad became an Executive Director at the Bahrain Economic Development Board where he was responsible for economic development of the travel, healthcare, education, and real estate sectors.
Jerad returned to Pittsburgh in January 2019 as the Executive Vice President of VisitPITTSBURGH, and as of May 2020 became President and CEO of the organization. Jerad holds an MBA from the University of Liverpool.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Summerside, Prince Edward Island is an incredibly charming and unexpectedly fascinating destination year-round. Join the nonprofit Tourism Academy | tourismacademy.org's Stephen Ekstrom for this chat with Rose Dennis, Executive Director of Explore Summerside. She explains how they're able to punch way above their weight class for sports, leisure & business travelers, drawing the likes of Elton John, James Taylor, Reba McEntire, Sting and more.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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"I'm living my best life now..." says Martha Sheridan, CEO of the Greater Boston Convention & Visitors Bureau. In this episode, Martha talks about their work to elevate Boston as a global destination, a city that never gets old. She shares some pivotal moments and mentors who helped shape her career in destination management. She also talks about the integration between community involvement and tourism development.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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The Boy With The Blue Beard, also known as The Baltimore Foodie. Yes, he's as well known for his outgoing style as he is for his impeccable taste and ability to draw attention to the thriving food scene in Baltimore. This week, The Tourism Academy's Stephen Ekstrom sits down for a drink with @thebaltimorefoodie
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Chadi stepped off a plane in Baltimore 15 years ago. At the time, he had no idea that he'd be making a difference and making his mark in the hospitality industry. Here's his uniquely inspiring immigrant story.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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The first job you think of when someone mentions the National Parks may be that of a ranger, spiffy uniform and badge, sharing their knowledge of the land, history and special features that make each site unique. Today's guest, John Harlan Warren, knew at the age of 11 that he wanted to be a ranger. Now, he's Communications Specialist, representing more than 80 sites in the National Park Service's Region 1.
Here's John sharing his story and what excites him about the work he does with Stephen Ekstrom from The Tourism Academy | tourismacademy.org.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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The Stonehammer UNESCO Global Geopark is located on New Brunswick's Bay of Fundy, at the confluence of the Saint John and Kennebecasis rivers.
On this episode of The Tourism Academy's Business Class podcast, host Stephen Ekstrom is joined by Catrina Russell, Geoscientist and Educator at Stonehammer GeoPark.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Bennish D. Brown President/CEO Destination Augusta talks with The Tourism Academy's Stephen Ekstrom
Bennish Brown has served as President/CEO of Destination Augusta since July of 2018. Bennish also serves on the Board of Directors for Destinations International.
Among his most fulfilling accomplishments in his time at Destination Augusta are:
- Completion and roll out of a destination rebranding project
- Completion of a new destination website, and the launch of a new award-winning destination marketing campaign that truly reflects this soulful, dynamic, diverse, and artistic southern city
- The adoption by his Board of a Diversity, Equity and Inclusion statement for the organization
- Updating the organization’s Vision and Mission statement to reflect its evolving role
Bennish feels all of these are as much about building and amplifying community pride as they are about attracting visitors.
He serves on the Board of Directors for Destinations International, the global association for destination organizations. He recently ended his term as a Board member of Southeast Tourism Society (STS), a travel-and-tourism association with membership from 13 southeastern states and the District of Columbia.
Locally, he is on the Boards of the Augusta Metro Chamber of Commerce, the Alliance for Fort Gordon, the Augusta Sports Council, and the Greater Augusta Arts Council.
Prior to Augusta, Bennish served for six years as the President/CEO of the Tacoma, WA Convention & Visitors Bureau, and before that at the Rock Hill, SC Convention & Visitors Bureau for 12 years.
Before working in the tourism industry for more than 20 years, Bennish also spent nearly two decades in communications. He has worked in the radio industry, including time as an on-air radio personality and as station management. He has been a newspaper reporter, and worked in many aspects of public relations and public information for local and state government, and in the corporate world.
Bennish holds a bachelor’s degree in broadcast journalism and a master’s degree in public relations from the University of South Carolina. An avid traveler, Bennish and his wife Sandra have visited every continent but one, Antarctica.
They have one adult son, Cameron, who also loves traveling with them for the free meals and lodging.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Hampton is a small town with big adventures in an incredible natural environment. Explore the Kennebecasis River from a rented kayak or on a pontoon boat; taste local flavours at year-round markets, cafés, and homestyle restaurants; visit studios and cultural events, or enjoy time riverside at the Lighthouse River Centre with picnic area, wharf and boat launch. A great network of year-round trails connects this all. Choose your adventure and see why It's Our Nature!
Several residents of Hampton joined The Tourism Academy's Stephen Ekstrom for this piece.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Al Hutchinson joined Visit Baltimore as president and CEO in November 2016. As the chief executive of the city’s official destination sales and marketing organization, he is responsible for overseeing the promotion of Baltimore to leisure travelers and convention business, while demonstrating the impact of tourism on the city and state.
Hutchinson boasts more than 27 years of experience in the destination marketing industry and has earned recognition for his leadership throughout his career. Most recently, he was recognized as one of the Daily Record’s 2019 Most Admired CEOs in Maryland.
Hutchinson is a Richmond, Virginia native and proud University of Alabama alumni. Alongside his wife Unae, he is the proud father of Asia and Jalen Hutchinson. Outside of work, Hutchinson enjoys listening to jazz music and rooting for the Alabama Crimson Tide.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Lennox Island is a 540-hectacre island on the Malpeque Bay off the coast of Prince Edward Island, Canada. It's a place where visitors and locals go to learn about the art, artisans, history and culture of the Mi'kmaq people who call this tiny island home. Recently, The Tourism Academy's Stephen Ekstrom sat down with Jamie Thomas, Cultural Director.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Julia Purcell has been living and breathing drawing and painting ever since her university days. She shares her passion for art and her beloved Prince Edward Island by opening the doors to her gallery to tourists and those who are eager to learn during one of her classes. Here's what happened when The Tourism Academy's Chief Strategist, Stephen Ekstrom, joined her for a lesson.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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She decided one day that owning a campground and treehouse resort would be the best way to help other families reconnect with each other while disconnecting from the countless distractions we face in everyday life. Here's Jennifer Winder from Miramichi Treehouses' story.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Promoting tourism is unlike any other product - smart marketers, like today's guest, Noémie Cousineau from Canada's leading sightseeing cruise company, Croisières AML, explains on this episode of The Tourism Academy's Business Class Podcast.
Croisières AML offers a wide variety of experiences on the water including dining, zodiak excursions, whale watching, city tours of Quebec and Montreal and more.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Chris Thompson, President & CEO of Brand USA, joins The Tourism Academy's Chief Strategist, Stephen Ekstrom, to share what it means to promote travel to the US as an international export.
Chris describes what he sees as the biggest challenges and opportunities facing the the tourism industry. During the chat, Chris describes his own professional journey, mentors he's found and how he sees himself as a mentor to others.
RELATED: Find Tourism Expert Speakers for Your Next Event
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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She took her love for nature, the area she grew up in and for educating others and turned it into a career. Celebrating 25 years on the water, leading whale watching excursions on Croisieres AML from Tadoussac, Quebec, is today's guest, Agathe. She joins The Tourism Academy's Chief Strategist and full time digital nomad, Stephen Ekstrom for this exciting episode.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Throughout the west, there are signs of life from long before Europeans arrived. There were grand cities like Mesa Verde & Chaco Canyon, artists creating petroglyphs, builders & engineers who turned the faces of cliffs into homes and communities.
Today, there are countless people living life on the reservation, doing their best to ensure that their culture, heritage, traditions, language and families survive. The Tourism Academy's Stephen Ekstrom was invited to bake bread with the former governor of the Zia Pueblo, Rudy and his wife, Andrea. Here's their story.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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As American as cherry pie... Yes, you read that right. Everyone you talk with while visiting Traverse City loves it. This mid-sized city in Northern Michigan has a vibrancy, community pride and welcoming spirit that is without rival. The Tourism Academy's Stephen Ekstrom stopped by to visit and partake in the National Cherry Festival celebration. While there, he met with Trevor Tkach, a hometown guy and President & CEO of Traverse City Tourism.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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What is a Director of Beverage and how can you become one? To answer this question, The Tourism Academy's Stephen Ekstrom met with Rus Yessenov, Director of Beverage at the Fairmont Royal York in Toronto. Rus shares his career path and the secret to the perfect cocktail.
Special thanks to Destination Toronto for helping make this happen.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Have you ever stopped to think about the role everyday objects have in telling us about people, culture and history? Well, that's exactly what Elizabeth Semmelhack, Director of the Bata Shoe Museum does and she sat down with The Tourism Academy's Stephen Ekstrom to share her passion for footwear. They even talked about Stephen's choice of shoe for the interview.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Toronto, Ontario, Canada - one of the world's most diverse, inclusive and fastest growing cities and host of the 2022 Destinations International Conference happening right now. The Tourism Academy's Stephen Ekstrom sat down with Scott Beck, President & CEO of Destination Toronto to get a jump start on the busy week ahead and to talk tacos. Check it out.
RELATED: Engage & Upskill Your Tourism Stakeholders With Online Ambassador Training
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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On this episode, The Tourism Academy's Stephen Ekstrom is joined by Jody Shumway, fifth generation dairy farmer and ice cream maker extraordinaire in Afton, Wyoming, just outside of the Grand Teton and Yellowstone National Parks. Jody shares how tourism has benefited his family farm and his personal approach to stewardship. Jody also explains the Harvest Host program.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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While visiting Flagstaff, Arizona, The Tourism Academy's Stephen Ekstrom met up with glass artist, George Averbeck. George, a truly unique character and longstanding Flagstaff resident shares his insight on what makes Flagstaff special.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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The crown is heavy and, along with the responsibility to represent her family, community, language and culture, rests on the shoulders of Miss Navajo Nation, Niagara Rockbridge. Unlike any pageant you could imagine, Niagara explains her favorite part of the competition - sheep butchering. She also explains what life is really like on the reservation, balancing family, service and education both within and outside of the Navajo Nation. Join The Tourism Academy's Stephen Ekstrom for this wonderful conversation and learn how you can experience the beautiful sights, flavors and people of the Navajo Nation.
RELATED: Strengthen Your Community With Tourism Ambassador Training
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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When Tish Dahmen first stepped foot inside the Idaho Potato Museum, she knew it had a great story to tell, one that visitors can relate to. In this episode, Tish shares her story and what it takes to turn the simple potato into visitor experiences that engage, inspire and entertain.
RELATED: Find a Fascinating Storyteller for Your Next Event
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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First built to find evidence of life on Mars, the Lowell Observatory in Flagstaff, Arizona has made its mark as the place from which Pluto was discovered, where evidence of the expanding universe was first realized and where visitors from around the world go to observe the wonders of the night sky. In this episode, The Tourism Academy's Stephen Ekstrom is joined by Kevin Schindler, observatory spokesperson and self-described science fanatic.
RELATED: Inspire Your Audience; Find A Keynote Speaker
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Nestled at the mouth of the Padre Canyon, the Tuacahn Center for the Arts, with towering multicolor canyon walls cradling the main stage, is a venue unlike any other. Responsible for bringing life to that stage and eliciting a wide range of emotion from the audience is Scott Anderson, Creative Director. The Tourism Academy's Stephen Ekstrom had a chance to talk with Scott during his recent visit to Saint George, Utah and the Greater Zion area.
RELATED: Inspire Your Audience With Amazing Workshops
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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During a recent visit to St. George, Utah and Zion National Park, The Tourism Academy's Stephen Ekstrom had a chance to experience the dark night sky with astronomer, Matthias Schmidt of Stargazing Zion. Matthias shares his passion for the stars, galaxies, star clusters and the Milky Way in this episode of Business Class.
RELATED: Find a Passionate Speaker for Your Next Meeting
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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It was a leap of faith. Lifting himself from a trough of unwellness and lack of imagination, Jordan Menzel quit his job and took a risk to become the owner and chief steward of the Maple Grove Hot Springs. Three years later, The Tourism Academy's Stephen Ekstrom visited the springs and sat down for this chat with Jordan. This is that conversation.
Become Inspired: Keynote Speakers from The Tourism Academy
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Towering rock faces, majestic waterfalls, and unbelievable views draw millions of tourists to Yosemite National Park each year. Some of those visitors find themselves so connected to nature, outdoors activities and small town life that they become local residents. Today's guests have heard that calling, now considering themselves locals to Mariposa, California, gateway to Yosemite. Join The Tourism Academy's Stephen Ekstrom as he meets with Jonathan Farrington - Executive Director of the Yosemite Mariposa County Tourism Bureau, Miranda Fengel - Director of the Mariposa Museum, and Ken Yager, experienced climber and founder of the Yosemite Climbing Association & Museum.
Need an inspiring, engaging and fun speaker for your next event? Contact The Tourism Academy.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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There's lots of media about the places people visit, things they do, restaurants where they eat but, what we remember most are the people we meet. While sitting on a bluff overlooking the Pacific Ocean, host of the Business Class Podcast and The Tourism Academy's Chief Strategist, Stephen Ekstrom met Hector. What followed this chance encounter is Hector's remarkable story about life, work, family, humility and redemption. Take a listen.
RELATED: Hire Stephen To Speak at Your Meeting
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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In this episode, Stephen Ekstrom, host of Business Class and the Tourism Academy's Chief Strategist, visits Diamond P Grassroots Bison in McCannon, Idaho. Before staying the night, Jenny Perkins, took Stephen out on the range to see the bison up close, including a newborn calf just two hours old. After the tour, Jenny sat down with Stephen to share her experience hosting visitors and raising bison.
RELATED: Engage Your Community With Tourism Ambassador Training
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Tracy Smith & Leslie Brewer from Louisiana's Destrehan Plantation sit down with The Tourism Academy's Stephen Ekstrom to share how telling the whole story breathes new life into popular attractions, like Destrehan.
RELATED: Breathe New Life Into Your Tourism Economy
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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On this episode of Business Class, host Stephen Ekstrom sits down with Gloria, head chef and matriarch of the family-run Puerto El Zeppelin Resort, just outside of Ensenada, Mexico. El Zeppelin sits high on a cliff, with commanding views of Pacific waves crashing against rocky outcrops and sheltered by towering mountains. El Zeppelin can only be reached by a narrow dirt road, carved from the steep the mountainside.
RELATED: Share Inspiring Stories At Your Next Event; Find A Speaker Now
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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On this episode, The Tourism Academy's Business Class host, Stephen Ekstrom, takes a kitesurfing lesson in El Sargento Mexico then sits down for a chat with instructor, Alex Salvador.
RELATED: Get Great Stories For Your Meeting
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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The Power of Female Leaders: A Panel Discussion
Women and Leadership
Women-owned and women-led businesses are one of the fastest growing sectors in the enterprise world. Help us celebrate Women’s History Month and learn how to build a more profitable, resilient and diverse organization.
Topics include:
- how to diversity your business
- where opportunities for women leaders are available
- how the mentors and business advisors can help
Panelists Include:
Rebecca Mark
Director, Institute for Women’s Leadership
Professor, Department of Women’s, Gender, and Sexuality Studies
Rutgers University–New Brunswick
Rebecca Mark, is the Director of the Institute for Women’s Leadership and a Professor in the Department of Women’s, Gender, and Sexuality at Rutgers University. Formerly, she was the Chair of the English Department and Associate Dean and Director of the Center for Academic Equity at Tulane University.
Professor Mark is a scholar and professor whose research addresses southern writing and cultural representations of trauma. Her books include: The Dragon’s Blood: Feminist Intertextuality in Eudora Welty’s Fiction (University Press of Mississippi 1994), and Ersatz America: Hidden Traces, Graphic Texts, and Mending of Democracy (University of Virginia Press, 2014). Professor Mark is presently completing The Radical Welty: A Private Address and Owl Eyes, a book of original graphic inscriptions.
Sophia Hyder Hock
Chief Diversity Officer
Destinations International
Hock has spent 20 years developing strategy, training, facilitation, and coaching services on topics pertaining to diversity and social inclusion, gender empowerment, community engagement and outreach, emotional intelligence, and cultural awareness for clients in the international development and travel industries. Prior to joining Destinations International, Hock was the founder and CEO of Papilia, an organization dedicated to developing tailored equity, diversity and inclusion strategies for the travel industry to attract new audiences while respecting cultural heritage and diverse perspectives.
She has proven experience and success working with international and domestic teams and managing multi-million-dollar bids for participatory governance, economic growth, agriculture, health, and conflict mitigation efforts in Asia, Latin America, Middle East, and Africa for bilateral and multilateral donors. Hock holds a master’s degree in International Development Policy from Duke University and a Bachelor of Arts in Foreign Affairs from the University of Virginia.
Melissa Cherry
Chief Diversity & Inclusion Officer
Miles Partnership
In this new executive role at Miles, Cherry leads the development of the organization’s diversity, equity and inclusion (DEI) consulting practice to serve current and future clients, in addition to guiding the company’s internal DEI processes and best practices. Prior to joining Miles, Melissa was the Chief Operating Officer at Destinations International and was responsible f
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Lucinda AKA Sandy Feet, a sand castle expert. Lucinda shares the story of how she got into making sandcastles, she chats about big sandcastle building events she’s been to, and she talks about how art exists in so many forms.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
Things got a little weird when The Tourism Academy's Stephen Ekstrom visits Austin, Texas. There he met Vince Hannemann, artist and creator of The Cathedral of Junk - a backyard sculpture made entirely of junk and standing an impressive three stories tall.
RELATED: Inspire Creativity With A Great Keynote Speaker
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
The Tourism Academy's Sheena Works moderates this inspiring conversation about the power of women in leadership. Joining her are Rebecca Mark from Rutgers University, Colie Edison of the WNBA, Melissa Cherry from Miles Partnership and Sophia Hyder Hock of Destinations International.
Women and Leadership
Women-owned and women-led businesses are one of the fastest growing sectors in the enterprise world. Help us celebrate Women’s History Month and learn how to build a more profitable, resilient and diverse organization.
Topics include:
- how to diversity your business
- where opportunities for women leaders are available
- how the mentors and business advisors can help
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
Join The Tourism Academy's Stephen Ekstrom as he sits down for a drink with Christine Miller, head chick in charge at Two Chicks Walking Tours of New Orleans. Christine shares what it's like to be a New Orleanian, local traditions and highlights of her time in the Big Easy.
RELATED: Bring Great Storytellers To Your Event
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom heads to Louisiana. Steve gets to sample a few different Tabasco hot sauces, he chats with Barry from Crawfish Haven, and he makes his way out on the bayou to learn all about catching crawfish.
RELATED: Bring Authenticity To Your Next Event - Hire a Tourism Academy Speaker
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
Tourism experts, Anna Karnowski and Allison French get together to ask Business Class host and full-time traveler, Stephen Ekstrom, anything. Together they talk about life on the road, advice for making sure your trip is enjoyable, favorite places to visit and much, much more. This conversation first aired on 10 March 2022.
RELATED: Find An Inspiring Speaker For Your Next Meeting
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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Go behind the scenes at the Historic New Orleans Collection with Executive Director, Daniel Hammer. Business Class host and The Tourism Academy Chief Strategist, Stephen Ekstrom, talks with Daniel about his experience growing up in New Orleans, work now to preserve the city's historic character, and Daniel tells us about some of his favorite art on display in his office.
RELATED: Teach Travel Planners & Agents How to Sell Your Experience
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Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Joe Marinelli, President of Visit Savannah. Joe discusses how Savannah’s tourism has evolved over the years, he talks about the pride that the people of Savannah have about their hometown, and he shares how a grade school homework assignment got him interested in tourism as a career.
RELATED: Inspire Your Audience, Find The Right Speaker For Your Event
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
Ever thought about working in a cemetery? Well, that's exactly what Shannon Scott's career path has been. Joining The Tourism Academy's Stephen Ekstrom for this episode, Shannon explains where his quest for the macabre and fantastic storytelling skills come from.
RELATED: Capture Your Audience With Amazing Stories
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Darron Patterson from the Clotilda Descendants Association. Darron shares the history of the Clotilda slave ship, he talks about why it’s important for people of different backgrounds to visit Africatown, and he discusses why teamwork is so incredibly important.
RELATED: Inspiring Stories & Speakers For Your Event
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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While visiting Beaufort, South Carolina, Business Class host and Tourism Academy Chief Strategist, Stephen Ekstrom, paid a visit to the Kazoobie Kazoo Factory and Museum. Upon walking in the door, he was greeted by Beaufort's Mayor and factory owner, Stephen Murray, before getting a behind the scenes tour of the factory and an unforgettable live kazoo concert. This is one you don't want to miss.
RELATED: Make Your Meetings More Fun With A Tourism Academy Keynote
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
In this episode, The Tourism Academy's Business Class host, Stephen Ekstrom, sits down with Richard Goldman, President & CEO of the St Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau. Richard shares his personal travel memories, challenges facing DMOs like theirs, and similarities between his work and fatherhood.
RELATED: Motivation & Education - Find A Great Speaker For Your Next Event
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Dave Riordan. Dave talks about how he got into the tourism industry, he discusses some of his all-time favorite meals, and he shares some similarities he has with each of his parents. Let’s get to the show, here’s your host Steve Ekstrom.
RELATED: Find A Great Storyteller for Your Next Event
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Florence Li from Songtsam Hotels, Resorts & Tours. Florence discusses how her father founded the Songtsam hotel chain, she talks about the unique guest experiences at her properties, and he shares great advice about compassion. Let’s get to the show, here’s your host Steve Ekstrom.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
What would you do if you were just inches from a nine foot king cobra or face to face with the world's most dangerous bird, the cassowary? In this episode, Stephen Ekstrom from The Tourism Academy goes behind the scenes at the Saint Augustine Alligator Farm Zoological Park, an A.Z.A. accredited facility to meet the Head Curator, Gen Anderson.
RELATED: Need An Educational (And Fun) Speaker? Check this out...
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Akbal Setia, from Tourism Malaysia. Akbal talks about the delicious food in Malaysia, he explains the biggest challenges he faces when it comes to promoting his destination, and he shares discusses how affordable it is to visit Malaysia. Let’s get to the show, here’s your host Steve Ekstrom.
The Business Class Podcast is powered by Group Travel Odyssey.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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When asked what he loves about his job, Robb Wells, CEO of the Greater Beaufort and Port Royal Convention & Visitors Bureau, said it all relates back to his community and the role economic development plays in helping his friends and neighbors recover from adversity. That's not all Robb had to say about his experience in South Carolina. Check it out on this episode of Business Class.
RELATED: Turn Your Stakeholders Into Tourism Advocates
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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"I was determined not to lose my Gullah accent." When told she talked too fast and needed to slow down, Anita Singleton-Prather responded, "No, you need to speed up; you listen too slow."
During a recent visit to Beaufort, South Carolina, The Tourism Academy's Stephen Ekstrom got to talk with Anita from the Gullah Kinfolk Traveling Theater about her Gullah roots, finding pride in her community, and what it's like to carry on a cultural legacy.
RELATED: Find a Speaker for Your Next Event
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Patrick Kaler, President & CEO at Visit Buffalo Niagara. Patrick talks about his first destination job, he explains why he cares about all of Erie County so much, and he shares what he’s learned from other DMOs.
The Business Class Podcast is powered by Group Travel Odyssey.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Josh and Andrew from AGAR. Josh gives us the background on how AGAR came to be, Andrew talks about a business professional he looks up to, and we learn about how each of their kids are most like them.
The Business Class Podcast is powered by Group Travel Odyssey.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
Benjamin Maddy, one of the most lovable people in tourism and your contact at Fogo de Chao, joins The Tourism Academy's Chief Strategist, Stephen Ekstrom, to discuss Stephen's newest adventure as a full-time tourist. Together they talk about Stephen's decision to sell his home and everything in it, buying and outfitting an RV and the first few stops along his epic North American road trip.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
Kicking off Season 2 in Beaufort, South Carolina, with this story from Aunt Pearlie Sue, Anita Prather. Anita is the founder and a member of the musical performance group, The Gullah Kinfolk, Gullah Traveling Theater, Inc…among many other things. Aunt Pearlie Sue is a creation of Anita, a native of the Sea Islands. Based on her grandmother, Aunt Pearlie Sue’s character has entertained audiences with Gullah-flavored folktales for many years.
RELATED: Add Meaning to Your Meeting - Find A Great Speaker
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
Keith Snode, COO and Lead Navigator at Group Travel Odyssey, joins The Tourism Academy's Chief Strategist, Stephen Ekstrom, to discuss Stephen's newest adventure as a full-time tourist. Together they talk about Stephen's decision to sell his home and everything in it, buying and outfitting an RV and the first few stops along his epic North American road trip.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
Support the show (https://patreon.com/tourismbusinessclass)
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Gabriella Ribeiro from TRUMarketing. Gabriella shares advice she would give to someone wanting to enter the travel industry, she talks about the first flight she took after the pandemic, and she explains why staying calm in stressful situations is critical.
The Business Class Podcast is powered by Group Travel Odyssey.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Patti Golden from The Statue of Liberty and Ellis Island. Patti discusses her passion for events, she shares which golden girl she would be, and she describes a motivational phrase that she would put on a billboard to inspire others.
RELATED: Find A Keynote Speaker For Your Next Event
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Jeremy Sampson, CEO of The Travel Foundation. Jeremy discusses his switch from journalism to tourism, he talks about why he moved to Spain, and he describes some of his best habits.
RELATED: Find the perfect speaker for your next event or meeting
RELATED: Get more support from your community with Tourism Ambassadors
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"Be fearless," says Tony Hoover, founder of Red Line Tours - a Los Angeles based walking tour and storytelling business. Tony joins Business Class host, Stephen Ekstrom, for this fun, enlightening and inspiring talk about resilience, reinvention and becoming fearless.
RELATED: Find the perfect speaker for your next event or meeting
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"We're competing for the visitors' time and loyalty," says John Bridge, Director of TravelBeat - a UK based trade representation and business development firm. John is this week's guest on Business Class with host, Stephen Ekstrom. Together they talk about what it takes to launch new products, break into new markets and who they look for at networking events.
RELATED: Find the perfect speaker for your next event or meeting
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Business Class is made possible by Group Travel Odyssey.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Tico Soto from Tourism Tactics by Tito. Tico shares his thoughts on tattoos, he discusses how he got his start in tourism with the Lake Charles Tourism Bureau, and he talks about his decision to launch his own business.
RELATED: Find The Right Speaker for Your Next Event
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Haley Woods, full-time nomad and founder of the 1.2 million-member Girls LOVE Travel Facebook community joins The Tourism Academy's Stephen Ekstrom for this episode of Business Class. How a simple goal to make new friends and travel with them opened new doors and spawned amazing, over-the-top travel experiences on all seven continents.
RELATED: Improve Visitor Experiences with Tourism Ambassador Training
RELATED: Promote Your Destination And Get More Visitors
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On this episode, Frances Manzitto from Clarksville, Tennessee joins The Tourism Academy's Stephen Ekstrom to share her thoughts on how tourism friendships and business relationships helped pave the way toward a fulfilling career. She also talks about her favorite local events, people who have influenced her business philosophy and what she's done to stay connected through turbulent times. Frances volunteers her expertise and insight a member of The Tourism Academy's Advisory Panel.
RELATED: Tourism Ambassador Training & Certification
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Greg DeShields, a member of The Tourism Academy's Advisory Panel, from Tourism Diversity Matters. Greg describes how he launched his career in tourism, he talks about a mentor who inspired him greatly, and he discusses the benefits of having diverse leadership.
RELATED: Take a D.E.I. Course Now
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Vince Accardi, CEO of the Ontario Motorcoach Association. Vince talks about a mentor who’s influenced his career, he describes the biggest challenges his members are facing today, and he explains why self care is critical during a time of crisis.
RELATED: 6 Reasons Why eLearning Costs Less Than Traditional Training
RELATED: Keynote Speaker: What You Need To Know About The Tourism Academy Speakers Bureau
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Susan Marenoff-Zausner, CEO of New York City's Intrepid Sea, Air & Space Museum joins host, Stephen Ekstrom from The Tourism Academy, to share her thoughts on crafting and perfecting one's management & leadership style. She sheds some light on the programs happening within the Intrepid's steel walls that make STEM education more tactile and meaningful for tens of thousands of school children each year.
RELATED: Diversity, Equity & Inclusion Courses Available On Demand
RELATED: Get Certified. Online Tourism Ambassador Training
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Jeff Kollath, Executive Director of the Stax Museum of American Soul Music, shares how music forms a common thread through history, culture, art and humanity. Jeff shares with Business Class host, Stephen Ekstrom, how an incredible tale of the Stax story, came to life and grew into a powerful exhibit. Plus, Jeff talks about his own career growth and his hopes for the future of Stax.
RELATED: Science Says We Love To Travel
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Gregg Caren, CEO of the Philadelphia Convention & Visitors Bureau, joins The Tourism Academy's Business Class host, Stephen Ekstrom, to share his thoughts on overcoming adversity, finding strength in diversity and representing a wonderfully gritty city. Gregg also describes the way mentorships helped shape his career and who he looks up to.
RELATED: Empower & Align Your Stakeholders With Tourism Ambassador Training
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Katinka Friis from Visit Denmark joins host, Stephen Ekstrom, for this episode of The Tourism Academy's Business Class podcast. Katinka shares her experience, exploring Copenhagen, getting to know Denmark and translating that passion into a career abroad. Plus she shares a few tips on how to find authentic local experiences and immerse yourself in local culture.
RELATED: Online Destination Training for Agents & Operators
RELATED: Meet our Advisory Panel
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"Hop on that plane. Get on that train." says Paul Gauger, Senior Vice President/Deputy Regional Director for Visit Britain. Join host, Stephen Ekstrom, for The Tourism Academy's Business Class talk about following one's passion, being a part of major events, history, culture, heritage and intercontinental travel.
RELATED: Online Destination Training for Agents & Operators
RELATED: Meet our Advisory Panel
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Beth Potter, Executive Director at the Tourism Industry Association of Canada, shares her own professional journey with The Tourism Academy's Chief Strategist and host, Stephen Ekstrom on this episode of Business Class. Beth shares insight on the power of tourism to the Canadian economy and how a pretty awful travel experience turned into new lifelong friendships, great food and a cultural exchange like no other.
RELATED: Guaranteed Inspiration and Empowerment - Find A Speaker For Your Next Event
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Adele Youngs from Live Travel and Tours. We get to meet Adele’s dog, she describes how being involved in the Student Youth Travel Association (SYTA) has positively impacted her professional growth, and she shares the best advice she’s been given.
RELATED: Become SYTA Certified - Get Your CSTP Credentials RELATED: Finding Motivation & Inspiration - The Growth Mindset
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Luisa Mendoza (GTSE, Ukonik, AJL Reps). Luisa talks about why she launched her digital marketing company, she describes how two important people she’s worked for helped shape her career, and she shares the importance of her Colombian roots.
RELATED: Generate Leads And Train Travel Agents To Sell Your Destination, Product & Experience RELATED: Get Your Entire Community Involved In Tourism With Ambassador Training
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Richard Peterson, President & CEO of the US Cultural & Marketing Heritage Council joins The Tourism Academy's Stephen Ekstrom to shed some light on his remarkable career, building community alignment and learning from his mentors along the way. He also offers a bit of insight on his personal collection of travel memorabilia.
RELATED: The Tourism Academy's Advisory PanelRELATED: Creating Stakeholder Alignment with Online Tourism Ambassador Training
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Olly Nicholls, CEO of Attraction World. Olly talks about innovations he’s seen from attractions over the last 18 months, he describes how he got his start in the industry, and he shares his favorite travel experience.
RELATED: Provide Your People With A Curated Learning Experience RELATED: Planning An Event? Need A Speaker? We've Got 70+ Gifted, Engaging Instructors
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Craig Davis, president and CEO of Visit Dallas. Craig talks about a person who had a big influence on his career, he describes the southern hospitality visitors find in Dallas, and he shares what he learned during the challenges of the COVID pandemic.
RELATED: Train Your People Better - Custom Course Creation RELATED: Find A Phenomenal Speaker for Your Next Event
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On this episode of Business Class, Broadway Inbound's Allison French and tourism leader, Anna Karnowski join our host and The Tourism Academy's Chief Strategist, Stephen Ekstrom for a great talk about the three very different and yes, somehow similar experiences each has had over the last 18 months. They share their experiences with business on hold, companies to reinvent and finding the right next career step through (and coming out of) the pandemic.
RELATED: Tourism Ambassador Training & Certification
RELATED: Find The Right Speaker For Your Next Meeting
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Shannan Carter of Live Travel & Tours and former SYTA President joins Business Class host, Stephen Ekstrom to talk about her love of travel, turning that passion into a career and life changing moments she's experienced while traveling. Plus - chicken coops, rural shacks and her next destination.
RELATED: Get Certified. Tourism Ambassador Certification
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Dana Romanello, from the Country Music Hall of Fame and Museum. Dana explains why we should use all the crayons in our box, she gives an overview on innovations the Country Music Hall of Fame has made since the pandemic began, and she talks about learning something new everyday.
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Sharing his insight on building legacy and making a difference is Mike Gamble, Founder of Tourism Diversity Matters and Co-founder of SearchWide Global, a full service executive search firm. Prior to TDM and SearchWide Global, he was SVP of Sales and Marketing for the Philadelphia CVB and held various leadership roles with Marriott International.
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Deborah Ward shares her career journey from broadcast journalism to the convention & visitors bureau at Visit Omaha. In this conversation with The Tourism Academy's Stephen Ekstrom, she discusses building her new career and growing into the role of CEO and understanding the impact of tourism within her community.
Deborah shares what it takes to transition to a new career and tell an interesting story about the destination that people understand and enjoy, making them want to visit. She lets us know about Visit Omaha's pillars of work and her own joy as a new grandma.
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RELATED: Meet Gretchen Hall, CEO of Little Rock CVB and Chair of Destinations International
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On this episode of Business Class, Thu Tran of New Orleans & Company joins host, Stephen Ekstrom. Together, they talk about building a tourism career, the importance of working smarter - not harder, and becoming a sales leader with empathy, understanding and compassion. She also shares how she found community in the French Quarter. Plus - some of her favorite eats and foodie facts.
RELATED: Tourism Destination Sales Training How to Move It Online
RELATED: Best Practices & Strategies for Teaching Adults & Tourism Ambassadors
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Rachel Obermeier joins The Tourism Academy's Steve Ekstrom in Business Class to talk tourism, travel and developing international trade for Visit Mississippi. Rachel shares the best advice she's received, her own experience living & working abroad, and finding work-life balance with family, good food and plenty of local experiences to enjoy.
RELATED: INFOGRAPHIC: 6 Reasons You Need Tourism Ambassadors
RELATED: Meet Rickey Thigpen, CEO at Visit Jackson, Mississippi
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What's it like to lead destination marketing efforts in a soulful kind of place? Rickey Thigpen, CEO & President of Visit Jackson, Mississippi joins Stephen Ekstrom to share his thoughts on embracing community. He shares his experience from the Drum Corp and IT corner to creating a stronger, better destination that people want to visit and stakeholders are proud to support. Plus - being at the table for policy and bridging government & local community as destination leaders with a collective ambition.
Business Class is made possible by Group Travel Odyssey.
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What does a destination marketing organization do? In this episode, Stephen Ekstrom talks with Heather Boehm Egan about her role at the Grapevine CVB, hosting the ABA Marketplace and what it takes to earn community support.
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Kate Fox, Executive Director of Destination Salem joins Stephen Ekstrom for this episode of Business Class. Kate talks about balancing the needs of Salem, Massachusetts' local stakeholders with the economic benefits that come with tourism. She also shares a few surprising secrets of the city most known for its witchiness. So heat up your cauldron and grab your sage as you join us in Business Class from The Tourism Academy.
Business Class is made possible by Group Travel Odyssey
RELATED: Does My Destination Need Tourism Ambassadors?
RELATED: How to Create a Tourism Ambassador Program
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Mark Everton, from the Seattle Southside Regional Tourism Authority. Mark talks about people who have influenced his career, he chats about his passion of restoring cars, and he relives an amazing road trip.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Gretchen Hall, President and CEO of the Little Rock Convention and Visitors Bureau and Board Chair of Destinations International. Gretchen describes how she found a career path in tourism, she talks about her new role as chair of Destinations International, and she shares a travel memory that didn’t involve much sleep.
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In this episode, Adam Burke, CEO of Discover Los Angeles sits down with The Tourism Academy's Stephen Ekstrom to shares his thoughts as a recovering marketer and leader of one of the largest Convention & Visitors Bureaus in the US. Plus - he discusses a fun hobby that might surprise you.
RELATED: Tourism Ambassador Training - Create Alignment & Build Relevance
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Join the tourism and career conversation with Anna Karnowski, passionate traveler, experience promoter and all-around good person. Anna sits down with The Tourism Academy's Stephen Ekstrom to discuss key moments in her career, memorable travel experiences, and what it takes to shed that "boss" title and become a leader.
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Elliott Ferguson joins Stephen Ekstrom for this episode of The Tourism Academy's Business Class podcast. Together, they discuss business integrity, hard work, overcoming obstacles and creating a more diversity, equitable and inclusive industry..
Elliott talks about making Destination DC a successful organization, his own roots in economic development and how he defines leadership.
Business Class is made possible by Group Travel Odyssey.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Estela Martinez-Stuart from the Fort Worth Convention & Visitors Bureau. Estela describes how she’s been able to check in with customers during COVID times, she explains how sharing what you want in life can open doors for you, and she talks about what she’s learned during her international travel experiences.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Ben Berthelot, the President and CEO of the Lafayette Convention and Visitors Commission. Ben discusses local innovations he’s seen over the past year, he talks about partnerships Lafayette has made with other nearby destinations, and he reflects on the kindness he’s seen from the people of Lafayette.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Heidi Walters from Visit North Carolina. Heidi talks about sustainability, she chats about North Carolina’s amazing outdoor experiences, and she shares some of the best life advice she’s ever received . Let’s get to the show, here’s your host Steve Ekstrom.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Pete Pantuso, the CEO of the American Bus Association. Pete gives his philosophy on how you should treat your customer, he shares some of his favorite travel memories as a kid, and he talks about one of the biggest risks he’s taken.
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Carylann Assante, Executive Director of the Student Youth Travel Association (SYTA), is this week's guest on the Tourism Academy's Business Class podcast. She talks with Stephen Ekstrom about developing a love for travel early on, experiences that have influenced how she travels now, and her insight on the industry's ability to innovate.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview John Percy, the President and CEO at Destination Niagara USA. John talks the importance of following your gut, he discusses the strength of his team through the COVID pandemic, and he describes how Destination Niagara USA stayed relevant through challenging times.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Greg Takehara, the CEO of Tourism Cares. Greg talks about the importance of patience, he shares lessons he’s learned as CEO of Tourism Cares, and he discusses some of the silver linings travel organizations have taken from the pandemic.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Alfredo Gonzalez, a true tourism professional. Alfredo retells how he got his start in the industry, he explains the importance of technology in travel, and he talks about how low fare air carriers are expanding their operations.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Eric Masterton, the Director of Tourism at Visit Baltimore. Eric talks about his role as Director of Tourism, he shares the challenges he’s faced throughout the COVID pandemic, and Eric laughs about a memory he’ll never forget.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Duane Parrish, the Director of Parks, Recreation and Tourism from the state of South Carolina. Duane shares how he became interested in the hospitality industry at an early age, he talks about some unique places to visit in South Carolina, and he discusses some of his mentors in the tourism industry.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Alexa Peregrim from the Lackawanna County Convention and Visitors Bureau. Alexa talks about how she got her start in the travel industry and she shares valuable advice she’s been given along the way.
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On this week’s episode of the Business Class podcast from the Tourism Academy, Steve Ekstrom sits down to interview Rich Gilbert from the Maryland Office of Tourism. Rich is a veteran in the travel industry, and he shares some great nuggets about the travel trade and Maryland Tourism.
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Safiya Leslie, the creator of Safiya's World Music Playlist Subscription Boxes. This episode covers music, travel, culture and so much more!
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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Sheena Works, the Chief Learning Officer at the Tourism Academy. Sheena brings a unique insight in adult learning, business psychology and instructional design.
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