Outdoor Alliances Podcast: Recent Episodes
Alex Burkett
The Outdoor Alliances Podcast with Alex Burkett, a next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in the Outdoor Hospitality industry. You'll learn how to use marketing to your advantage and fill your park. Support this podcast: https://anchor.fm/outdoor-alliances-podcast/support
Ready to make some Campground marketing magic? Communication through great marketing still remains a timeless and potent tool for connecting with your audience. Here's what we would focus on to level up your park's marketing.
Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
Let's talk about the latest campground news from this past week, which comes from Woodall's Campground Magazine. We'll discuss topics like the legal issues surrounding drones, creating a better online booking experience, how to attract campers to your park, and more.
Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
This episode is a clip for a "Supplier Showcase" interview with Woodall's Campground Magazine. We chat with Donna Bordeaux, co-owner and founder of Campground Accounting, an industry-specific service provider, about its services and what makes Campground Accounting different.
We also asked Donna about the difference between QuickBooks and a dedicated professional, when to make the switch and the kickoff process.
Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
Let's talk about how to engage an audience on social media and the steps you need to track to work with organizations, campers, and the local community. We'll also discuss how to launch a new Instagram account and the steps you can take to increase engagement.
Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
Let's talk about social listening and how you can use it to analyze online conversations about your brand and the industry at large to find out more about your campers.
Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
Let's talk about five marketing stats that reflect on the first half of 2023. We'll talk about measurement uncertainty, budget changes and platform shifts along with YouTube vs. TikTok and Gen Z & Millenial consumers.
Read the full article from Marketing Dive here: https://www.marketingdive.com/news/marketing-data-2023/653372/
Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
Let's talk about how to level up your marketing game and figure out to dial in your marketing to be geared toward more campers. We'll also about photography, AI, and brand consistency through better copy and messaging.
Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
Park owners and operators who are the most successful understand that it starts with knowing the industry’s best practices and being forward-thinking. With that thought in mind, Woodall’s Campground Magazine (WCM) is excited to launch its “Campground Masterclass” series — under the Woodall’s Campground Education banner — which features classes on a variety of topics led by industry experts. In this episode, we talk with Ben Quiggle, editor at WCM, about the series and what's next for their educational products over the next year.
Sign up for WCM's Campground Masterclass here: http://campgroundeducation.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about one simple artificial intelligence (AI) tool, Akkio, that you can use to grow your business. We'll talk about how you can use predictive modeling and data sets to predict business results in the future that you can use to make better decisions.
Try out the predictive analysis AI tool here: https://www.akkio.com/.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about how you can great the most out of your promotions to attract more customers and use marketing tools to get more guests. We'll discuss how to write better promotions, create better distribution channels, and how not to give money away through the process.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about the current state of the RV industry, what this means for your park, and the positive signs I'm seeing as rv shipments continue to plummet. We'll look at the financial results from Skyline Champion Corporation & Pathfinder Ventures as well as a recent survey from Winnebago on consumer sentiment and behavior in the outdoor recreation sector.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about how to protect your online reputation and "build your moat" while not letting your emotions get in the way. We'll also discuss monitoring all your review sites and how to add reviews on Google, TripAdvisor, Yelp, and RV park directories.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Did you know that 71% of CMOs lack the budget needed to execute a paid marketing strategy in 2023? In today's episode, we'll discuss some steps you can take to use free media and promotional tools when you're working with a smaller budget.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Thank you to all of our listeners for your continued support and listenership of our show, the Outdoor Alliances Podcast. We truly appreciate the feedback, our community together, and spending time with us throughout your week. Here's to the next 100 episodes!
Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your campground found in more local searches, rank higher than your competitors, and get chosen by more customers. In today's episode, let's talk about how to update your listing and why you need to optimize and maintain your listing.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about the latest campground news and events from this past week including Toby O’Rourke’s Speech on Camper Retention, Equity Lifestyle's Honoring Sam Zell’s Legacy, America’s Outdoor Recreation Act, & The Campground Owners Expo.
Full Speech from KOA's Toby O'Rourke- https://www.youtube.com/watch?v=o6jChxeykrcVideo Honoring Sam Zell's Legacy- https://woodallscm.com/sam-zell-founder-of-equity-lifestyle-properties-passes/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about virtual tours and what to consider from a marketer's perspective. We look at the virtual tour providers that serve our industry from an objective matter to try and better understand their products and the keys to know about before purchasing.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about the importance of engaging with your Pinterest followers and explore various strategies to drive traffic back to your website and grow a thriving community of campers. We'll talk about post creation, content planning, and engagement strategies.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about park photography and our tips to help you get excellent photography at your park. Photography plays an important role for campgrounds as we head into this season. Use these guidelines to help alleviate your photo anxiety, and get more from the photos you take.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's discuss today's news, including Meta Platform’s revenue growth in the first quarter & AI-powered recommendations that boost content; spurring engagement and increasing monetization. We'll also discuss Google’s advertising revenue decline for Q3, reflecting a sustained slowdown on YouTube and the impact of broader macroeconomic headwinds.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let’s talk with Christine Taylor, attorney and partner at The Towne Law Firm, P.C., who focuses on Outdoor Hospitality Law. In today’s episode, we’ll talk about legal challenges facing campground owners and how you can prepare as we enter the camping season. We discuss topics like long-term tenant relationships, employment issues, limiting liabilities on new amenities, and ADA website issues.
Learn more about The Towne Law Firm, P.C. here: https://townelaw.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about the most important metric you need to pay attention to this season to positively impact your marketing campaigns and have a successful camping season. (Hint: it's not as obvious as you might think)
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Staying protected from potential lawsuits is important. While you’re running your park, we will work to ensure your site is protected and accessible while following the best practice guidance and training on website compliance. Let's talk about ADA website compliance, what you need to know, and how to take the first steps to get protected.
Get our website accessibility statement template here: https://rvparkmarketing.com/website-accessibility-statement-template-for-campgrounds/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about three of my favorite free (or cheap) SEO tools that you can use to do keyword research, improve your page speed, and monitor your traffic and site growth.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Here's a short episode covering one of the Top Traffic Channels for campgrounds and RV parks. This is a quick preview of a presentation we gave covering these topics. Today we're going to talk about using short-form videos and creative marketing to build your community and drive qualified traffic.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Here's a short episode covering one of the Top Traffic Channels for campgrounds and RV parks. This is a quick preview of a presentation we gave covering these topics. Today we're going to talk about online advertising on Google Search to build a good intent-based marketing campaign.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Here's a short episode covering one of the Top Traffic Channels for campgrounds and RV parks. This is a quick preview of a presentation we gave covering these topics. Today we're going to talk about using search engine optimization (SEO) and search traffic to drive more reservations.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Visual imagery plays an important role in the brand experience - the visuals can immediately appeal to your market or turn it off - so align your imagery to your brand strategy. Let's talk about how to define your personality, brand experience, and timeline for creative projects.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about social media engagement and how to track the right metrics to build your community on social media platforms.
At its core, social media engagement is an umbrella term for actions that reflect and measure how much your audience interacts with your content. Social media engagement can include likes, comments and shares, but varies by platform.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
As avid campers and marketing experts, we understand the importance of online reputation in the camping industry. It can be a daunting task to build and manage a campground's online reputation, but it is worth the effort to get more bookings. In this episode, we will discuss how to use online reputation to boost your campground's bookings.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about how you can use TikTok to attract new campers to your park and what you need to do to make viral content. We'll talk about the tools needed to help you be successful and get started using short-term video.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Here are 5 ways you can promote your campground's opening weekend and kickoff event using social media. We'll dive into different ways you can use emotional marketing to drive more reservations early in the camping season.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about email sequences, what they are, and how you can use them to turn your list into loyal, converting customers. An email sequence is a series of emails that are sent out automatically on a schedule depending upon the actions of the customer/subscriber. We'll dive into setting them up and discuss why they are so important.
Deep dive into email sequences here: https://www.rightinbox.com/blog/email-sequences
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Mark Koep, CEO of CampgroundViews.com, raised some interesting questions for park operators Wednesday (March 29) during his digital marketing session at the California Outdoor Hospitality Association’s Summit in Roseville, Calif. Let's examine his findings and dive further into how we can apply these principles to great website design.
Read the full summary from Woodall's Campground Magazine here: https://woodallscm.com/koep-focuses-on-websites-during-caloha-session/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about how to build and manage your campground's online reputation and how paying attention to your reputation can actually help you can more bookings. We'll also discuss our announcement and new client benefit by providing free reputation management services to all current and future clients of Outdoor Alliances.
Learn more about our reputation management services: https://rvparkmarketing.com/reputation-management/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let’s talk with Chris Pyle, Director of Operations for RV Self Park, a new concept that's shaping the way RVers think about traveling in the RV industry. We’ll talk about their first park location, expansion plans and franchising opportunities, and how this concept could change the way people build parks.
Learn more about RV Self Park here: https://rvselfpark.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about how you can use social media to sell and how you can use this information to segment your customer base at your park and sell more products to the right customers. We'll also talk about the difference between value-driven and sales-driven content and what you can do to be successful using both.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about how to bridge the gap between sales and marketing, which traditionally causes tension in companies, plus how to make your park stand out with better marketing strategies.
We'll also talk about the three stages of the buyer's journey which includes awareness, consideration, and decision. Armed with that knowledge, you can adjust your sales strategy and marketing messaging to minimize pain points, solve problems, and meet your guests’ needs.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let’s talk with Steve Cody, CEO of Bunking.com, a shared marketplace that safely connects solo travelers with similar interests to unique lodging accommodations. We'll talk about the process of creating trips and trip ideas and how to get started on the platform.
Learn more about Bunking.com and the marketplace here: https://bunking.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about how to set the best first impressions during the check-in process and how you use this information to get more reviews, repeat customers, and better overall customer experiences.
We'll share the ideal process you should consider using from our experience with another park's real operation. We'll also talk about personal experiences you should try and improve how personal interactions make all the difference.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let’s talk with Sean Wood, Associate Broker for NAI Outdoor Hospitality Brokerage, which focuses on Glamping Resorts, RV Parks, and Campgrounds. In today’s episode, we'll talk with Sean about the real estate market, how interest rates are affecting the economy, and more.
Learn more about NAI Outdoor Hospitality Brokerage here: https://www.naiohb.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about this year's Super Bowl commercials and marketing lessons you can learn from Google Pixel's #FixedOnPixel advertisement, such as brand consistency, value add moves, and more.
See the Google Pixel ad here: https://blog.google/inside-google/company-announcements/super-bowl-ad-2023-watch-fixed-on-pixel/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk with Mike Sorensen, CEO / Owner of Wild Energy, which provides energy monitoring and control solutions for the recreational vehicle industry, campgrounds, marinas, industrial, condo associations, and more.
Learn more about Wild Energy here: https://www.wildenergyco.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about the tools and resources you should consider checking out to help your park grow. We'll discuss our favorites for staying up to date with trending topics, industry news, and communities within the camping industry.
Become a member of the National Association of RV Parks & Campgrounds (ARVC): https://www.arvc.org/
Join the "Park Owners' Facebook Group: https://www.facebook.com/groups/parkowners
Subscribe to Woodall's Campground Magazine: https://woodallscm.com/subscribe/
Check out the Campground Compass Podcast: https://www.campgroundcompasspodcast.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let’s talk with Joe Mehl, the Director of Marketing for Alliance RV, a new RV manufacturer, that’s focused on the luxury fifth wheel market.
In today’s episode, we'll talk with Joe about his approach to marketing, an update on the Florida RV Show, and a look at how RV consumers are approaching 2023 in the RV Industry.
Learn more about Alliance RV: https://www.alliancerv.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about Chat GPT and how artificial intelligence (AI) tools can affect the way we consume and view information. We'll help get you thinking about how automation can help save you money and improve your campground, as well as prepare you for the future of technology and search.
Learn more about ChatGPT here: https://www.businessinsider.com/everything-you-need-to-know-about-chat-gpt-2023-1
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let’s talk with Donna Bordeaux, CPA, and Chief Innovator at Campground Accounting, which provides accounting and bookkeeping services for campgrounds and RV parks.
In today’s episode, we'll talk with Donna about their campground accounting services, tax strategies for 2023, and her new show, Campground Compass.
Listen to the Campground Compass here: https://www.campgroundcompasspodcast.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website athttps://podcast.outdooralliances.com/
When you have more customer data for marketing than you know what to do with, finding effective ways to extract value from this seemingly infinite stream of information can be a real challenge. Let's talk about 3 ways to extract value from your customer's data to help with marketing, boosting your brand awareness, reputation, and profits in the process.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk with Cara Csizmadia, Membership Coordinator for the Canadian Camping and RV Council (CCRVC) about their 2023 Canadian Outdoor Hospitality Conference and Expo and preview the upcoming show.
Get more information on advocacy and membership resources from CCRVC here: https://ccrvc.ca/
Learn more about the conference here: https://cohce.ca/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about how better marketing and communication can help you hire more qualified applicants and fill open job positions at your campground or RV park in 2023.
We'll also talk about strategies you can use to build a great culture and how to communicate the value you can bring to potential employees.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let’s talk with Jim Dailey and Brooks Anderson from TimberHut Cabin Company, which makes custom cabins for resorts, RV parks, and glamping destinations. In today’s episode, we'll talk with TimberHut about their park model units and trends in the industry from their perspective.
Learn more about TimberHut here: https://timberhut.com/
Want to catch up on past episodes and get great marketing content? Visit our website at https://podcast.outdooralliances.com/
If your RV Park or Campground doesn’t show on Google Maps or shows with no information, your prospective guests will likely keep scrolling. Whether you’re building a new campground, recently purchased an existing RV park, or have been around a while, your presence on Google Maps is essential to marketing your RV park.
Read the full blog post here: https://outdooralliances.com/how-to-market-your-rv-park-on-google-in-5-easy-steps/
Want to catch up on past episodes and get great marketing content? Visit our website at https://podcast.outdooralliances.com/
Today's episode features a past podcast clip about creating great content and how quantity affects the quality of content you put out. Make more and explore different types of content before figuring out what works for your audience.
As a podcast, we've grown and changed quite a bit and this is reflected in the content production and quality of each episode. The key was being authentic and being willing to share this experience with you, our audience.
Being willing to fail and try new things is important and we hope this episode serves as a reminder for you as we enter this new year.
Want to catch up on past episodes and get great marketing content? Visit our website at https://podcast.outdooralliances.com/
Let's talk with Joel Holland, founder and CEO of Harvest Hosts, about CampersCard, a new program which connect campers with campgrounds and make vacationing that much easier. We'll learn more about the benefits and how campgrounds can join the program.
Learn more about CampersCard here: https://www.camperscard.com/
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let's talk about how guests use your campground's website and ways to improve the user experience using your existing website design. We'll also talk about tracking and the tools you need to be successful.
Finally, we'll look at Google Analytics and Google Search Console and a few key metrics you should look at to better understand your customers.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk with Paul Bosley, founder of Business Finance Depot, which offers financing services for fitness, franchises, and campgrounds and RV parks. In today’s episode, we'll talk with Paul about SBA loans, equipment leases, and his take on the health of the industry.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Outdoor Alliances wishes you and your family a Happy Thanksgiving holiday! We wish you relaxation, fun, and time with family and friends. We will be taking a break for a couple of weeks for the holiday. Regular episodes will resume on Monday, November 28th.
Let's talk about how you can use Live Facebook videos to promote content and engage your campground's audience in the off-season. We'll also talk through a few post ideas and reminders before diving into live, interactive content.
Guide on Facebook's live video platform: https://www.facebook.com/formedia/tools/facebook-live
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk with Mark Koep, the founder/CEO of Campgroundviews.com, which is trying to get more people outdoors by providing virtual tours for campgrounds, RV parks, and glamping destinations.
In today’s episode, we'll talk with Mark about his business, how his virtual tours can work for campgrounds, and his Facebook group which is providing a lot of value for park owners and operators.
Learn more about CampgroundViews virtual tours here: https://www.campgroundviews.com/easier-bookings/
Join the "RV Park/ Campground Owners and Managers Operations & Marketing Forum" Facebook group here: https://www.facebook.com/groups/parkowners
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let's talk about your campground's email list and what you can do to keep it up to date and take advantage in the off-season. We'll look at how to clean up your email list, update your contacts, and segment your audience, and what you can do in the off-season to take advantage.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let's talk about your campground's domain name and digital assets — like your email addresses, social media accounts and email service provider to make sure you actually own these accounts and can access this information.
Do you really own your park? Probably, but do you own the digital assets that belong to it. Although we've covered this in the recent past, we've seen multiple park owners struggle to retain access when working with other agencies in the industry. We want to protect you from this mistake, trust the partners you work with, and more.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let's talk about your campground's domain name and digital assets — like your email addresses, social media accounts and email service provider to make sure you actually own these accounts and can access this information.
Do you really own your park? Probably, but do you own the digital assets that belong to it. Although we've covered this in the recent past, we've seen multiple park owners struggle to retain access when working with other agencies in the industry. We want to protect you from this mistake, trust the partners you work with, and more.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let's talk about optimizing your landing pages and how to improve your online advertising spend by creating good landing pages. We'll also talk about the difference between a landing page and your website and the best principles for building these pages.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let's talk about three pieces of marketing you need to update this off-season. We'll look at your campground's Google My Business (GMB) profile, website, and park collateral such as your park map, brochure, and more.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk with Woodall’s Campground Magazine, which provides daily news, updates, videos, and more for the Outdoor Hospitality industry. They are the only nationwide business-to-business publication whose sole focus is on campground management and operations.
Today I’m interviewing Ben Quiggle, editor of Woodall's Campground Magazine and Midwest Editor at RVBusiness, to learn more about his new podcast and video show “WCM’s Park Update”, along with his view on the state of the industry.
Learn more about WCM Park Update here: https://woodallscm.com/wcm-updates-shows-name-launching-new-format/
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk about my thoughts coming out of The Glamping Show USA event which took place Oct. 3-5 at the Arapahoe County Fairgrounds in Aurora, Colorado. You'll hear about my three (3) takeaways and experiences attending the show and how glamping may be impactful for your campground or RV park.
Resources:
Woodall's Campground Management - Glamping Show USA Recap: https://woodallscm.com/slideshow-glamping-show-wraps-up-successful-conf/
KOA North American Glamping Report: http://koa.uberflip.com/i/1480652-2022-national-glamping-report-terramor
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk with Mersmann Consulting, which provides seamless planning, development, and management services for start-up and existing projects, including land selection, design, feasibility studies, business plans, comprehensive site plans and much more.
Today I’m interviewing Amie & Ryan Mersmann, Owners of Mersmann Consulting Group LLC, to learn about their business and how their services can help you be successful in the Outdoor Hospitality Industry.
Learn more about Mersmann Consulting Group here: https://www.mcg-hospitality.com/
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk about RV shows and camper events and whether they are really worth your time and money. We'll talk about how to allocate your marketing budget and understanding where your customers are coming from, both online and offline.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk about how you can partner with local businesses in your community to offer discounts, solutions, and help you grow your online reservations. This is a quick episode that talks about the 3 tips we would use to identify new partnerships.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk about how you can partner with local businesses in your community to offer discounts, solutions, and help you grow your online reservations. This is a quick episode that talks about the 3 tips we would use to identify new partnerships.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Today, let's talk about what I’ve learned so far running a digital marketing agency and how you can apply these to running your campground throughout the season and staying motivated.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Today, let's talk about what I’ve learned so far running a digital marketing agency and how you can apply these to running your campground throughout the season and staying motivated.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk about Jellystone Park and their upcoming 2022 Symposium & tradeshow. We’ll hear from her about the Symposium this year and what they are most excited about entering the next year.
Today I’m interviewing Marley Behnke, the Director of Franchisee Education for Jellystone Parks, which is now a part of the Sun Outdoors' family of brands. With more than 75 locations across the US and Canada, Jellystone Parks features fun attractions, Yogi Bear characters, and glamping-style accommodations.
Learn more about Symposium here: https://website.eventpower.com/22LSYS-ANNUAL and email Dan Wolford for vendor information and questions: dwolford@campjellystone.com
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
It's no secret that your park probably needs more traffic and sales to drive more leads back to your RV park or campground. That's why today we're talking about how to use blog posts and search engine optimization (SEO) to drive more traffic back to your website. We'll cover our 5-step process that we use when writing blog posts for our clients and how you can use this framework to help you get started.
Resource mentioned in the episode on structuring blog posts properly: https://blogambitious.com/writing-blog-content/
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk with David Korse, the organizer of Glamping Show USA, a one-of-a-kind event that brings together everything you need to know to help claim your share of the Glamping market. In today’s episode we’ll talk with David and hear all about the upcoming show events, vendor tradeshow, and what’s currently happening in the Glamping industry.
Register for Glamping Show USA here: https://www.glampingshow.us/register.html
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Your brand is an important part of your business. Let's talk about the steps and process you can employ to design and create a logo for a brand new campground or redesign an existing logo to be more successful.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk with Glampitect North America, which is a turnkey solution for anyone looking to start a profitable glamping business. That offer zoning screenings, feasibility studies, site designs, permit applications and much more. Today I’m interviewing Nick Purslow, the Managing Director for Glampitect North America to learn about their business and how they can help you be successful.
Learn more about Glampitect North America here: https://www.glampitect.com/us
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
We all know that generating traffic and new business for your park is important. Sales is the life-blood of your park. Today we’re gonna talk about how to improve your website’s traffic with Local SEO.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk with Happy Camper Capital, an investment capital firm and operations hub for outdoor hospitality properties that specializes in campgrounds, RV parks, & marinas. Today, I’m interviewing Adam Lendi, Principal & Co-Founder of Happy Camper Capital to talk about their unique process, planning and vision moving forward.
Learn more about Happy Camper Capital here: https://happycampercapital.com/
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Your online reputation represents your park, your brand, and your business. Today, we’ll talk about steps to improve your online reputation and why it’s so important. We will look at 3 key areas that will actually have an impact on your park's online reputation.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk with Cold River Mining, a national gemstone and mining company with over 400 designed and built sluices at campgrounds, family fun centers, and other attractions. Today, I’m interviewing Ryan Houchens, Vice President of Marketing and Sales for Cold River Mining to talk about their products and how they are creating interactive attractions and hands-on experiences for their guests.
Learn more about Cold River Mining here: https://coldrivermining.com/
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
As a campground owner, you probably don’t think of yourself as a copywriting expert or a digital marketing expert. That’s why today, we’re going to talk about how to improve your copywriting skills by writing for humans and not for computers.
This quick episode will serve as a great reminder to start the week and will shift your focus on writing effective copy with information focused on your campers and not search engines.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk with AccessParks, one of the leading broadband Wi-Fi providers serving the Outdoor Industry. We’ll talk with them about what they are doing and how their service can help grow business and attract new customers to your park.
Today, I’m interviewing Scott Westbrook, Regional Sales Manager for AccessParks which provides campgrounds and RV parks with fast broadband Wi-Fi service. If you're considering upgrading your Wi-Fi network or adding service to your park, this value-packed episode is for you.
Learn more about AccessParks here: https://accessparks.com/
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let's talk about how to optimize your website for conversions and the 3-step process we use to implement this on our clients websites. We'll also talk about the purpose of your website and how to focus on making more money.
This is a great value-packed episode for anyone looking to update or create a new website.
Do you want us to optimize your website for you? Contact us here to schedule a call: https://outdooralliances.com/calendar/
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s continue our series looking at the best campground reservation software's in the industry. Today, we’ll take a deep dive into a new booking platform that just launched called BookOutdoors, which allows campers to choose from campgrounds, RV resorts, cabins or glamping stays with no memberships or booking fees.
We'll interview Brian Nolan, CEO / Co-Founder of BookOutdoors and hear all about how they plan to reimagine outdoor travel and fundamentally transform how people travel outdoors.
Learn more about becoming a BookOutdoors partner here: https://bookoutdoors.com/about#partner
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you plan to publish upcoming content. It is one of the most important tools we have when building out social media campaigns.
Let's talk about ways you can improve your content distribution and stay organized using a content calendar. We'll also give you guidelines on creating a posting schedule and monthly rhythm.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
According to Optimizely, "A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink."
Using effective CTA's are an important tool to help you guide your customers to take desired action. Let's talk about the different forms of CTA's available and how to deliver them more effectively.
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Today, we’ll talk with TJ Ammond, Owner of Campsite360 which helps campgrounds increase sales and exposure to campers across the country by integrating 360-degree photos and virtual tours with campground maps.
We'll look specifically at their Virtual Tour Camper Insight Report which collected data and key insights from more than 3,000 users across multiple virtual tours with insights on consumer behavior, campsite types, and more.
Here's the link to the full report: https://campsite360.com/2022/06/virtual-tour-insights-report/
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Not everyone has flexibility with their schedule. The number of campers who stay during the week is limited, but it's important that they consider camping at your park if they have the option. Deciding on a family camping adventure can be overwhelming, and we have identified several advantages to camping during the week, that just may convince campers to stay with you instead of your competition.
We'll talk about several ideas you can use to promote your park during the middle of the week through lower pricing and promos as well as ways to deliver great experiences without having to lower your price. Whether this episode is just a reminder or these are new ideas, this show is packed with lots of value.
Rate and review the show: https://www.podpage.com/outdoor-alliances-podcast/rate/
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s continue our series looking at the best campground reservation software in the industry. Today, we’ll talk with Terry Broussard, CEO of Spot2Nite which matches campers RV profiles and travel criteria with thousands of spots across North America – all available to book instantly. The Spot2Nite platform drives new campers to campgrounds, increasing reservations and creating loyal travelers through a convenient reservation process.
We'll learn about their features, marketplace, booking process and how their platform integrates with multiple different different systems, like RMS, RoverPass, NewBook, and more.
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Check out the podcast website: podcast.outdooralliances.com
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let's talk about how WordPress websites and how to improve your sites speed by optimizing images, updating your plugins, setting up monitoring and more.
WordPress is the simplest, most popular way to create your own website with almost half of all websites today using WordPress as their website platform. From Fortune 500 companies to small businesses across the country, WordPress has become one of the most trusted website builders and online tools. It's why we trust WordPress as our only website platform.
Nowadays, thanks to changes to the core code, as well as WordPress’ massive ecosystem of plugins and themes, you can create any type of website with WordPress. We'll share 5 quick tips to help improve your sites speed, boost conversions, increase sales, and attract more visitors to your park.
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Check out the podcast website: podcast.outdooralliances.com
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s continue our series looking at the best campground reservation software in the industry. Today, we’ll take a deep dive into RoverPass which describes itself as the ultimate reservation software, making the reservation process easy to manage by streamlining day-to-day operations and campground management features. We'll interview Ravi Parikh, CEO of RoverPass, and learn why hundreds of parks use their booking system.
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Check out the podcast website: podcast.outdooralliances.com
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let’s talk with Erin Stender, Chief Marketing Officer (CMO) at Campspot, which offers user-friendly campground reservations software for outdoor hospitality properties across the U.S. and Canada. We'll talk about their milestone of reaching $1B of bookings last year, their Campspot Almanac project with Pinterest, and the importance of park photography.
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Check out the podcast website: podcast.outdooralliances.com
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let's talk about data aggregators, building citations online, and how you can use these tools to keep your online listings updated, accurate, and complete.
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Check out the podcast website: podcast.outdooralliances.com
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let's talk about the importance of your domain name, how to register for a new domain name, and ways to see who contorls your campgrounds domain and make changes.
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Check out the podcast website: podcast.outdooralliances.com
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let's talk about how to encourage more reviews for your campground and how your campgrounds use review sites: to consume or to create new reviews. How to focus your attention on the most impactful platforms and using the "paper survey" method to screen your customers and focus on collecting positive reviews.
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Check out the podcast website: podcast.outdooralliances.com
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let's talk about the importance of setting up your Facebook Business page correctly, editing the basics, and features to pay attention to like the reviews section and Facebook Messenger.
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Check out the podcast website: podcast.outdooralliances.com
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let's talk about how to incorporate video into your park's digital marketing strategy. We'll also talk about how to distribute video, guidelines for recording, and content ideas to help you get started.
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Check out the podcast website: podcast.outdooralliances.com
Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com
Let's talk about how to design great websites with all the best features. Everything from what features to consider, how to develop a high-performing website on your own, and how to make the most of your existing design. Plus some updates and a preview of our new show format moving forward. Let us know what you think!
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Let's talk about business photography, staging, lighting, and how to get maximum impact for your photos online. Let us know what you think!
Here’s the full article from HubSpot: https://blog.hubspot.com/marketing/product-photography-tips
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Let’s talk about the basics of TikTok, how to use it to build an audience, and how to create fun content. We will also cover practical steps for getting started and how to make the most of your content.
TikTok blog post (resource): https://outdooralliances.com/tiktok-followers/
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Let’s talk about how to use email marketing to get more reservations and how to grow an audience on email through best practice techniques and value-driven activities. This episode is a part of our Marketing Minute series where we break down an important marketing technique or topic in a few minutes to help you learn better. Let us know what you think!
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Today's episode features Sterling Dodd talking about Acquisitions in the RV Industry. Sterling acquires, manages, and sells destination-style RV parks and campgrounds with Wolf Hill Investments. He is also a Capital Advisor for Fervent Capital which specializes in capital advisory for owners and operators in the outdoor hospitality space.
He’ll share his thoughts on why there is so much acquisition currently taking place in the space and what to look for if you’re looking to sell your park. Let us know what you think!
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Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/
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Let's talk about organizing your social media strategy and spending less time on social media each day. Learn this technique and you’ll fill your campsites faster and get more value for the time you spend planning your content. Let us know what you think!
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Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/
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Today we have a special episode featuring Joe & Rose Duemig, Co-owners of App My Community a customized mobile app designed to enhance engagement within any community. Joe has worked previously as a Principal Consultant for Oracle & an OKM Consultant for Travelport. Rose has worked previously as a Meeting and Event Planner and Consultant.
They will share how to improve your park marketing efforts by creating your own customized online application for your RV Park or Campground. Let us know what you think!
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Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/
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Let's talk about how to find your ideal customer and how to attract more of those customers to your RV Park or campground with great marketing and content solutions. Let us know what you think!
Support this podcast: https://anchor.fm/outdoor-alliances-podcast/support
Today's episode features TJ Ammond, Owner of Campsite 360 which helps campgrounds increase sales and exposure to campers across the country by integrating 360-degree photos with campground maps.
He’ll share his thoughts on 360 videos and how this technology is changing the way consumers interact in the Camping industry. Let us know what you think!
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Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/
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Let's talk marketing a new campground and quick tips for your marketing success. When starting a new project, the last thing on your mind is promoting and building an audience. Our goal is to change that. Let us know what you think!
Support this podcast: https://anchor.fm/outdoor-alliances-podcast/support
Today's episode features Casey Cochran, Director of Business Development at Campspot, which offers user-friendly campground reservations software for outdoor hospitality properties across the U.S. and Canada, including RV parks, transient and seasonal parks, municipal campgrounds, festivals, event centers, family campgrounds, fairgrounds, and glamping resorts.
He’ll share his thoughts on the current state of the Outdoor Hospitality industry, how campgrounds can apart and what’s new at Campspot. Let us know what you think!
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Today's episode features Geoff & JoAnne from My Bucket List Day. Geoff is also President at Global Wireless Business Solutions, a technology firm leading teams to develop various technologies to solve problems for large and small companies. Recently Geoff & JoJo traveled to Florida to attend the 2022 Florida RV Supershow.
They’ll share about their experience at the RV show and the new things happening in the industry. Let us know what you think!
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Today's episode features Sterling Dodd talking about RV Park Development. Sterling acquires, manages, and sells destination-style RV parks and campgrounds with Wolf Hill Investments. He is also a Capital Advisor for Fervent Capital which specializes in capital advisory for owners and operators in the outdoor hospitality space.
He’ll share his thoughts on how to develop and start an RV Park and the success strategies he’s learned from being in the industry. Let us know what you think!
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Today's episode features Holly Priestly, a Multimedia Storyteller & Writer. Holly has been living and traveling in her converted van for almost 3 years. She specializes in Written, Audio, & Visual Content Creation, Branding, and Audience Engagement.
She'll share her thoughts on creating good content and what it means to start using the internet. As well as what it’s like to travel and work. Let us know what you think!
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Let's talk about creating more user-generated content and how to encourage your own guests to share pictures, videos, and testimonials that grow your campground and help you book more campsites. Let us know what you think!
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Today's episode features Kelly Jones, Vice President of RV Operations for The Jenkins Organization where she oversees their acquisition and development of RV resorts through the United States. Previously Vice President of Operations for Leisure Systems, Inc., the franchisor of the 85 Yogi Bear’s Jellystone Parks, her primary function was to work with franchisees to improve operations and facilitate revenue growth. Kelly also recently received the 2020 Herb Strauss Educational Impact Award from the National Association of RV Parks & Campgrounds (ARVC).
She'll share Jenkin’s plans and expansion happening around the country and her take on the current state of the camping industry. Let us know what you think!
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Let's talk about Reservation systems and using your data to better understand your customers and market to them. Learn this technique and you’ll fill your campsites faster and generate more reservations quickly. Let us know what you think!
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Today's episode features a clip about creating great content and how quantity affects the quality of content you put out. Make more and explore different types of content before figuring out what works for your audience. Let us know what you think!
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Today's episode features Kerisa Tiongson owner of Outside Voice Digital Marketing which works with Outdoor, Adventure, and Travel businesses, owner of Vay-K Mode Travel planning. She is also a full-time RVer and travel writer. Kerisa, thank you so much for being with us. She'll share her perspective on the camping industry and her experience traveling the country over the last year. Let us know what you think! ****
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Today's episode features Lori Severson from the Campground Owners Expo (COE), owner of Severson & Associates, a training, consulting, and marketing company, owner of Champion Riverside Resorts, Executive Director for the Wisconsin Association of Campground Owners, and a volunteer for the Gilbert Brown Foundation
She'll share her thoughts on the show this year and we will get an opportunity to preview next year’s COE show. Let us know what you think!
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Today's episode features Sterling Dodd from Wolf Hill Investments which acquires, manages, and sells destination-style RV parks and campgrounds. Sterling is also a Capital Advisor for Fervent Capital which specializes in capital advisory for owners and operators in the outdoor hospitality space.
He'll share his insights on how to invest in RV parks and campgrounds as alternative investments and the excitement coming to the Outdoor Hospitality industry. Let me know what you think!
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Today's episode is the audio from a presentation on marketing your business in the off-season. Are you struggling? It’s probably because your Campground or RV Park isn’t optimized for growth and new reservations. Many owners and operators struggle because they don’t have a defined plan or strategy. Having the right plan can save you time and money and it allows you to make your marketing more effective. Join us and learn the skills to market better and bring you success.
Enjoy and let us know what you think!
Get the slide deck presentation here: https://www.slideshare.net/AlexBurkett1/offseason-marketing-for-campgrounds-rv-parks
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See the full YouTube video here: https://www.youtube.com/channel/UC8jZQgpWTXDI0Eld7WTMPtw
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Today's episode features Jon Burek, Executive Vice President for Leisure Systems, Inc. the franchisor of Jellystone Parks. Leisure Systems, Inc. launched in 1969, and the Jellystone Park™ system is the second largest chain of campgrounds, boasting over 75 locations across the US and Canada. It was also ranked #1 in the Franchise Camping Category three of the last four years.
He'll share his insights on how the pandemic has changed campground operations, what he's learned during this process, and how Jellystone Park continues to be a leader in the camping community with exciting new updates and changes. Let us know what you think!
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The Outdoor Alliances Podcast is the next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in the Outdoor Hospitality industry.
Each week you can expect to hear about relatable experiences, helpful advice, and practical marketing advice to help your business grow. You'll also hear from campground owners and suppliers working in the industry and how their experiences have impacted them and their businesses. We hope this podcast will challenge you and help you grow. We're so excited you're here!
Visit our website and subscribe here: podcast.outdooralliances.com
Support this podcast: https://anchor.fm/outdoor-alliances-podcast/support