The Hovi Frequency: Recent Episodes
The Hovi TV
Boost your Digital Marketing Knowledge with our podcast and digitally evolve on the move. Stay ahead on everything Digital Marketing. We're all about discussing disruptive and trendy topics in the Martech industry.
Today, Rami sits down with Dany to dive into how B2B marketing has been changing, focusing on creating great experiences at every stage of the buying journey.
Join Rami in this episode of the Hovi Frequency as he sits down with Bob Sabra, Hovi’s CEO, to dive into the world of Internal eNPS Scores and how to successfully measure employee happiness & satisfaction. Learn how to set-up your own eNPS strategy and start retaining you employees alongside your customers!
Join Rami in this episode as he sits down with Hovi’s CSO, Ahmad Dirani, to dive into sales evolution and discuss the importance of the BDR-AE layering in the sales process, why the functions must be separated, and what it takes to excel at each role.
In this episode, Rami sits down with Queen Helou, Reporting Specialist at Hovi, to go over what Brand Reputation Management is, how it differs from Brand Safety, and how to businesses can adjust their Review Strategies to capitalize on them.
In this episode of the Hovi Frequency, Rami sits down with Marianne Boulos, Hovi’s Conversion Optimization Specialist, to talk about the surge of Video Marketing, compare the impact of video marketing with statics, and discuss mobile’s impact on the switch away from image to video marketing.
In this episode, Rami sits down with Queen Helou, Hovi’s Reporting Specialist, to go over Content Marketing and the importance of storytelling in building a brand-client relationship, and how you can effectively use storytelling and engage your clients and prospects.
In this episode, Rami sits with Rayan Ramadan BDR @ Hovi to talk about how she gets ready for her B2B sales calls, why you need to more than just look at some of the information in your CRM when calling, and how you can elevate your calling technique to start converting more.
In this episode Rami sits down with Mohammad Chehade, Hovi’s Solutions Engineer, to go through what you’ll need to not only build an e-commerce website, but what you can do to make it stand out and create great customer experiences.
On Today’s Episode, Rami sits with Marianne, Hovi’s Optimization Specialist, to talk about Personalization and how it applies to businesses at different sizes. She also leaves us with some extra tips to really take your personalization efforts to the next level.
In this episode of the Hovi Frequency, Rami sits down with Joanne Nassar, an AM on Hovi’s Customer Success Team, to dive into what Lead Scoring is and how you could start setting up your own lead scoring model. Listen in to what you’ll be needing and why you should be using a lead scoring to start generating more qualified leads.
Join Rami and Dany in today’s episode to learn what you need to know about what it takes to create a conversion-focused Landing Page that’ll help you get your leads to click, submit, and convert.
Like marketing automation, artificial intelligence is another important tool for delivering the high-touch experiences that customers expect. Find out AI’s role in Marketing and how it will evolve and transform the digital landscape for outreach to be more personable, accurate, and lucrative.
In this episode, we tackle important aspects you should know before starting a career in Digital Marketing.
The simple reason why businesses need customer success is because it leads to business success. Tune in to this episode for valuable insights on customer success Learn how to drives customer growth through positive experiences and meaningful outcomes.
In this podcast, we’ll introduce you People Management, and how Hovi operates its people management department. Get to know how people operations are distinct from traditional HR management. Get to know its benefits and discover why you should adopt it in your company.
Tune in with Gaelle, Hovi's optimization specialist, to get deep insight on what optimization is, its importance in every marketing process and a detailed perception on best practices to optimize emails.
On this Episode, we're sitting down with our Project Management Team Lead Dany to flesh out what a buyer persona is, how you can build your own, and why it's important to your business' growth. Join to and find out what you need to build your own detailed buyer personas.
Get introduced to common leadership problems, how to avoid them, and solve them when they come up. Whether you’re a lead of a small team or a big company, you’ll want to hear how to handle the issues that will come your way.
Placing customers at the center of your activities is crucial for your growth - they're your most important asset after all. Under the flywheel model, clients are placed front and center of your operations and processes. Take a dive into how you can shift your focus from stuffing the top of your funnel to a circular Flywheel model that focuses on building better customer relationships, accelerates your business, and kickstarts growth. Join us to learn about the Sales and Marketing Flywheel, its origin, how it'll help you grow, and the importance of customer success' role in your operations.