Marketing Foundations: Recent Episodes
Sandi Luck
In this episode Dr. Luck talksabout how to effectively use sales promotion and how important personal selling is in marketing.
In this episode Dr. Luck takes us through the advertising segment of the promotional mix.
What are the 5 pieces of the promotional mix - This episode takes us through the individual components of the promotional mix and Dr. Luck prepares for us the rmeainder of wat is coming up in the podcast.
Dr. Luck and guest, Elizabeth Albin team up this week to discuss the importance of customer servie and marketing and marketing the concept of customer service, both internally and exxternally.
Dr. Luck expands on the importance of understanding and product and the lifecycle of a product as it relates to marketing and marketing strategy.
Dr. Luck explains marketing positioning and how important it is to understand how to position your product or service in the market for best results.
Dr. Luck talks about the 4 areas of segmentation and why it is important, relating to the world of marketing.
In this introductory episode Dr. Luck discusses the definitions of marketing and what marketing looks like in today's world.