Storyselling: Recent Episodes
Product Marketing Alliance
Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing. During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.
In this episode of Storyselling, host Elliott Rayner is joined by Theresa Gschwandtner, Head of Product Marketing at Qonto.
Elliott discusses how Theresa and her team at Qonto turn around and manage new features, with new additions made as often as every two weeks.
Tune in as Elliott seeks to understand how she and her team use storytelling as a weapon to keep up to pace as one of the fastest-growing brands in the fintech industry.