HCICast: Recent Episodes
Laura
Your Patients Are Changing. Are You? How to Future-Proof Your Business and Win the Patient Experience Battle
Armed with internal buy-in and a timely reason – American Heart Month - to conduct a campaign, HonorHealth knew the success of its patient engagement efforts, and ability to predict and identify patients for cardiology services hinged on effectively leveraging all available data. Aware of predictive analytics’ capabilities, learn how they stratified target populations, determining how and when to reach patients to achieve its acquisition goals.
We look at healthcare brands who did this well, brands who got it wrong and brands that danced on the fine line. Learn how to build a framework for trustworthy content marketing in your organization, including planning, distribution, working across your company’s siloes and trying some new tactics.
Save Money. Live Better. That has always been the motto of the world’s largest retailer, but most recently they are taking the motto to heart with a focus on changing how customers go about managing their health.
The expectations of today's workforce have changed. How you manage, recruit and engage must change too. That means breaking old rules, choosing the essential over the expected and rethinking just about everything.