The PR Week: Recent Episodes
Steve Barrett, PRWeek
The latest guest on The PR Week is Ann Melinger, CEO of Bink, which works with biotech and life sciences companies on organizational culture, employee engagement and change management.
She talks about Bink’s new Culture at Work Study and its key findings about how some companies fail to produce winning cultures while others thrive.
Plus, PRWeek’s Diana Bradley on the biggest PR and communications news of the week, including key executive exits at Conagra, Edelman and Airbnb and acquisitions by FGS Global and One Strategy Group.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What area of marketing is best positioned to be in charge of affiliate marketing? Mike Rush, EVP and partner at 360PR+, makes the case that it’s PR on the latest edition of The PR Week.
Rush also talks about the Boston PR market and what it’s like having a lettuce client in the current news cycle. Plus the biggest marketing and communications news of the week, such as PRWeek’s Power List 2026, Wendy’s decision to hire a new PR AOR for the first time in more than 30 years, a new chief communications officer at Skims and a look inside the New York Liberty’s PR playbook.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In beautiful Cannes, France, one of the most interesting places during the Cannes Lions International Festival of Creativity is actually a basement — because that’s where the shortlisted campaign case studies are.
The latest guest on The PR Week, Taj Reid, global chief creative officer at Burson, talks about that and much more, including how Burson and VML won the PR Lions Grand Prix for their work for client KitKat. Reid also chats about unconventional paths into the industry, AI’s impact on creativity and inspirational work.
Plus, PRWeek’s Carina Cole talks about winners and losers from the World Cup — that’s to say brand winners and losers — and effective tournament marketing by players, countries and fans.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest edition of The PR Week features Jennifer Risi, founder and president of The Sway Effect.
Risi founded The Sway Effect, a New York-headquartered global marketing and communications agency, exactly seven years ago on July 16. In 2025, The Sway Effect reported revenue of $4.9 million, up 11% from the same period a year prior, according to PRWeek’s latest Agency Business Report.
Risi discusses what her firm has been up to, what she attributes its success to and highlights some client campaigns.
She also talks about her takeaways from this year’s Cannes Lions International Festival of Creativity.
Plus, PRWeek news editor Diana Bradley reviews the biggest PR and communications news of the week with newly promoted senior reporter Julia Walker, including how brands are cracking jokes amid the cyclospora outbreak; the FDA taking steps to make good on its threat to remove the adequate provision rule for pharma DTC ads; Praytell’s expansion into the Asian market; and people moves atSeatGeek, Etsy, Whoop and Unilever.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest edition of The PR Week features Kevin Dulaney, EVP of innovation and integrated marketing at SourceCode Communications and a top agency strategist on AI.
He talks all about AI — from where it’s most useful for agencies and their clients to where it’s overhyped — and discusses what he thinks is coming next.
Plus, the biggest PR and communications news of the week with PRWeek news editor Diana Bradley, including top World Cup campaigns, brands’ reaction to Taylor Swift’s wedding and major executive moves at Ogilvy, Onclusive and Nvidia.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week is helping explain fusion to the world and why it might soon be a part of people’s everyday lives.
Joe Paluska is chief marketing officer of Commonwealth Fusion Systems, which spun out of the Massachusetts Institute of Technology and is now the world’s largest fusion company. He talks about making a complicated technology understandable to the public and explains how his company works with influencers and content creators.
Plus, PRWeek associate news editor Jess Ruderman interviews Frank Washkuch about the Cannes Lions International Festival of Creativity and main takeaways from the event.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
“PR is no longer that last mile. We’re the starting point in many initiatives.” Chris Foster, CEO of Omnicom Public Relations (OPR), spoke those words as he sat down with PRWeek in Cannes. This was evident in the many PR-led Cannes Lions award victories. It was equally apparent as Foster discussed his main takeaways from his time on the Croisette. These included a notable shift from ad influence to earned influence and the prevalence of reputation in conversations on the ground. Foster's all-encompassing chat with PRWeek executive editor Frank Washkuch also covered AI and the early days of OPR post-Omnicom-IPG merger. A must-listen.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Influencer marketing has officially grown up. What was once a fragmented landscape of one-off deals and experimental budgets has evolved into a sophisticated marketing channel defined by rising creator compensation, faster execution cycles and stronger long-term partnerships. Monica Caponigro, MD at Bobbie and co-author of a new study analyzing six years of creator partnership data, discusses the signals behind the creator economy's maturation and what they reveal about the future of brand-creator relationships. She'll explore why operational excellence is becoming the new competitive advantage, how marketers should rethink creator selection beyond follower count and why the brands winning today are treating creator marketing less like a campaign and more like a business system.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
When one person shares their experience living with a condition, something powerful happens. Empathy spreads, understanding grows and change follows. Motivated by this belief, Chandler Chicco Agency created Ripple, which closes the gap between brands and the real patients they serve. The story behind this revolutionary offering, the incredible results already achieved and the lessons brands in every sector can learn are front and center during this podcast featuring Anna Khersonsky, managing director at Chandler Chicco Agency (CCA), Kerry O’Keefe, patient engagement lead for Ripple at CCA, and rare disease advocate James Ian.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. StartYour Free 1-Month Trial Subscription To PRWeekHosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
So much conversation around AI has centered on its power as a tool to change how communicators operate. And it’s all valid. However, the realization has become inescapable: AI is no longer just a productivity enabler or touchpoint of amplification. During this podcast featuring RepTrak’s chief reputation and strategy officer Stephen Hahn, we tackle how AI has become your most important stakeholder for everything from reputation matters to crisis comms to the development of actionable insights.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week’s guest on The PR Week podcast is Mike Neumeier, cofounder and CEO of Arketi Group.
In a wide-ranging interview, Neumeier talks about everything from the Atlanta PR market to making AI an effective part of an agency’s workflow. He also chats about the firm’s aggressive expansion strategy and what it looks for in prospective deals.
Plus, the biggest marketing and communications news of the week: the first round of the 2026 World Cup, the Knicks winning the NBA title, AMD’s new chief communications officer and much more.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week’s guest on The PR Week podcast is Jim O’Leary, an alum of Edelman and Weber Shandwick who recently joined Penta Group as CEO. O’Leary talks about why he switched firms and what the agency of the future looks like. Plus, the biggest PR and communications news of the week, including the completed Golin Ketchum merger, a new healthcare leader at Allison Worldwide and an interesting NBA Playoffs campaign starring Chipotle and Timothée Chalamet. And it wouldn’t be The PR Week podcast without some banter about the start of the World Cup, so tune in to see who PRWeek’s staff is supporting.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Does every technology client now need to be able to tell an AI story?
Tyler Perry, co-CEO of Mission North, tries to answer that question and much more on this latest edition of The PR Week podcast.
Perry also chats about:
-How her firm makes sure employees are upskilled on the latest technology.
-Mission North’s status as a Benefit Corporation, and how it balances that with servicing clients.
-Her expectations for the PR agency sector.
Also on this episode: PRWeek’s Jess Ruderman talks about the 2026 edition of PRWeek’s Pride in PR list, as well as trends she’s reporting on as major brands pull back from public Pride sponsorships.
Plus, Edelman names its first global chief creator officer and T.J. Maxx has a cheeky response to being made the object of fun in the sequel to The Devil Wears Prada.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The question is no longer whether brands should work with influencers. It’s about how brands can leverage culturally relevant influencers as part of an integrated digital ecosystem that drives brand impact while building trust, brand equity and advocacy, all while staying compliant within industry regulations.
Healthcare brands face some of the toughest such regulations, which is why this sector is so helpful to examine in this regard. That is why the counsel offered on this podcast from Real Chemistry’s Erin Bittner, president of integrated communications, and Bayer’s Courtney Ambrosi, director of consumer integrated marketing strategy, women’s healthcare, is so valuable.
During this conversation, the two discuss why cultural relevance and authenticity matter more than reach. They provide a blueprint for integration in a digital ecosystem. Help in measuring both the hard and soft value of influencer marketing is provided. And they make a compelling case for why compliance is a catalyst, not a constraint, for stronger influencer partnerships.
If you want to learn how to work with influencers in a manner that will drive deeper credibility, connection and business impact, you’ve found the right podcast.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
As brands race to understand how they show up in generative AI and measure their visibility, many make strategic decisions based on incomplete data. A smart prompt framework can be the main ingredient for uncovering key narratives, filling visibility gaps and gaining share of answer.
During this podcast, Coyne PR’s Stacy Bataille, SVP, and Sierra L'Altrelli, VP of PR and analytics, provide a 360-degree master class to help you truly tap into the power of the prompt. They counsel on how to achieve the right language, tone and intent in all your prompts. They lay out the risks of having too narrow a set of prompts. They help you move beyond raw AI outputs to glean insight you can act on immediately.
To top it all off, they lead an exercise in which a prompt is crafted on the spot — putting all the lessons on display for you to follow.
The ability to prompt effectively will become — if it hasn’t already — one of the most important skills a PR pro can master. This conversation will be a huge step in that direction for you.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Alex Myers, founder and CEO of Manifest, who joins the show to talk about the growth of his firm and what he’s learned along the way. Among those lessons, how to break through across types of media, whether paid, earned or owned.
Also on this week’s show, the biggest PR and communications news of the week, such as major people moves at Lumen Technologies and
Duolingo, World Cup campaigns and mass transit madness and Charmin’s fast reaction to an NBA cultural moment.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week’s episode of The PR Week podcast was recorded on the ground at our 2026 Women of Distinction event in New York City, which was held on May 19. This year, PRWeek honored 27 Women of Distinction and 13 Women to Watch.
Hear highlights from the day’s panels, which included sessions on “How to Thrive as Communications Intensifies” and “The Future of the Corporate Affairs Organization.” The event’s keynote speaker, NHL senior executive Kim Davis, also spoke about leading as a woman of color and the vision behind the league’s Heated Rivalry strategy.
PRWeek news editor Diana Bradley and reporter Julia Walker share their takeaways from the event.
Additionally, listen to off-stage interviews with Women of Distinction honorees such as United Airlines’ Nicole Carriere and LaForce’s Olita Mills; and Women to Watch honorees including DNA Communications’ Sara Jane Baker and Anthropologie Group’s Kate Haldy.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The special guest on this week’s episode of The PR Week podcast is Jim Joseph, global head of brand impact at FleishmanHillard.
Joseph talks about the launch this week of FleishmanHillard’s America 250 Unit, a specialized offering designed to help brands and organizations navigate the opportunities and complexities surrounding the United States’ 250th anniversary in 2026.
Plus, the biggest marketing and communications news of the week is discussed, such as PRWeek's Agency Business Report 2026; the return of Haymarket Media’s AI Deciphered conference in New York in November; a new reputation management and crisis consultancy launched by two Edelman vets; and a promotion on Uber’s comms team.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Creativity isn’t what you make. It’s how you think. And organizations that treat it as a department — rather than a discipline —are leaving serious competitive advantage on the table. In this episode, we challenge one of business’ most frustrating and persistent myths: that creativity belongs to a certain type of person in a certain type of role.
We make the case that creativity is not an output but a behavior: a way of thinking, questioning and problem-solving that drives measurable impact. We explore how creative thinking has been systematically stripped from our institutions and culture, and what that’s costing organizations today.
For PR, communications, marketing and advertising leaders, the conversation focuses on what it actually takes to build a genuinely creative culture — from a foundational philosophy of why you exist, who you hire and why the agencies that will win the next decade are the ones brave enough to stop selling work and start selling thinking.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week’s guest on The PR Week podcast is Courtney Kasinger, executive director of communications at Eli Lilly and Company and jury chair for the 2026 PRWeek Healthcare Awards.
She talks about standout work from this year’s awards program and other trends she’s seeing in healthcare and marketing communications.
Plus the biggest marketing and communications news of the week, such as major agency acquisitions and a new role for one of the sports world’s most prominent communicators.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Recorded live at the PRWeek Sports Conference in New York City, this is The PR Week podcast.
From the rise of women’s sports leagues and the road to the World Cup and the Olympic Games, sports is the ultimate consumer powerhouse. On today’s show, you will hear from leaders in sports and communications, beginning with keynote speaker and multi-time WNBA champ Breanna Stewart.
Plus, hear from panelists such as Anna Lingeris of Hershey, Cynthia Martinez of the U.S. Soccer Federation and Taylor CEO Maeve Hagen.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Last week’s PRWeek Crisis Conference in Washington, DC, had a who’s who list of speakers and attendees.
On this podcast, hear from Kristin Cabot, who talks about taking back the narrative after the Coldplay KissCam incident went viral.
Also hear from attendees and speakers Chuck Todd of the Chuck Toddcast and Noosphere’s Sunday Night with Chuck Todd, Marli Collier of Airlines for America and Lauren Odell of Gladstone Partners.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Adam Sohn, VP of communications at T-Mobile, and a veteran of communications roles at companies including Microsoft, Amazon and Lockheed Martin.
He talks about a day in the life of a tech sector PR executive, how his team uses AI and what the Seattle PR scene is like.
Plus, the biggest marketing and communications news of the week, from the “rise of consultancies” to the latest on how Nutella maximized its big moment in space.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Bradley Akubuiro, head of the corporate communications practice at Bully Pulpit International and a veteran of companies such as Boeing and United Technologies and organizations such as the Rainbow PUSH Coalition.
He talks about crisis communications, and why it often flummoxes organizations, as well as memories of the late Rev. Jesse Jackson.
Plus, the biggest marketing and communications news of the week, including Artemis II, and why it was a major opportunity for one brand; Martin Sorrell’s thoughts on the state of the industry and holding companies; Publicis Groupe’s acquisition of 160over90; and a major account win for Edelman amid executive departures at the firm.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Brandon Stanton is a photographer, influential social media content creator and author — and now he’s also PRWeek’s Communicator of the Year for 2026.
Stanton joins the latest edition of The PR Week podcast to talk about the different countries and cultures he’s visited, from places as varied as Iran to Queens, New York. He also chats about approaching a subject and surprises he’s encountered.
Plus, the biggest marketing and communications news of the week, including a major communications hire at Nike, a new co-CEO at Kekst CNC, Therabody’s new PR AOR and how KitKat responded to the theft of thousands of its chocolate bars in Europe. Also on the agenda: takeaways from PRWeek’s latest Salary Survey
.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Rob Longert, cofounder and managing partner of Day One Agency.
He talks about the agency’s heritage in other PR firms and how it puts earned media at the center of the work it does for clients.
Plus, the biggest marketing and communications news of the week, including controversies involving ABC’s The Bachelorette and Chappell Roan, a new chief communications officer at Lockheed Martin and the “death of the metaverse.”
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
It’s the biggest night in PR. The PRWeek Awards U.S. took place in New York City on Thursday, and all of the industry’s stars were out.
PRWeek’s reporters chatted with the executives whose agencies, companies, organizations or campaigns won awards, as well as other big names who joined in the celebration.
Plus, hear from PRWeek’s communicator of the year for 2026, Brandon Stanton, creator of Humans of New York.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is none other than Diana Littman, U.S. CEO of MSL.
She talks about her goals for the agency, seven years into its top role, and what it’s like working on client assignments with other agencies from Publicis Groupe and other networks. She also gives listeners a behind-the-scenes look at the un-retirement campaign for Mr. Clean.
Plus, the biggest marketing and communications news of the week, such as Omnicom PR relocating agencies, the fortuitous timing of Wendy’s chief tasting officer job ad and Cup Noodles’ special celebrity collaboration product launch in Asia.
It’s also the biggest week of the year on the PR calendar, with the PRWeek Awards U.S. set for Thursday night in New York City.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers. The ultimate way to achieve that is by establishing mental equity. Think of it as an equation: Belief + Behavior = Mental Equity. During this discussion, Jordan highlights two recent campaigns — including a 2026 PRWeek Awards finalist in the Best in B2B category — to illustrate this innovative marketing approach, one that has reaped impressive and measurable benefits to the brands involved.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
How can young PR pros and recent graduates connect with mentors? And what should both sides get out of the relationship?
Those are a few questions answered on the latest edition of The PR Week podcast, starring Jon Harris, EVP and chief communications and networking officer at Conagra Brands, and his mentee, Zeno Group senior account supervisor Jocelyn Arellano, a 2025 NextGen Awards honoree.
Also on the agenda: the biggest marketing and communications news of the week, including WPP’s Q4 2025 and full year earnings;
a shift at the top of PRWeek’s 2025 U.S. agency rankings; the decision by Levi Strauss & Co.’s chief communications officer to retire and much more.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Armando Azarloza, CEO of Axis Agency.
He talks about the Hispanic market in the U.S. and why it must be a focus of any brand marketing campaign and not just an afterthought. He also discusses Bad Bunny’s performance at Super Bowl LX and his time working for the late first lady Nancy Reagan.
Plus, the biggest marketing and communications news of the week, including Omnicom’s first earnings report since acquiring Interpublic Group, Alexis Williams’ promotion at Target and the 2026 PRWeek Communicator of the Year.
We also pay tribute to sports PR pioneer Alan Taylor, who passed away this month.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Fred Haberman, cofounder and CEO of Minnesota-based agency Haberman and one of the authors of an op-ed calling for deescalation by federal agents operating in the Twin Cities.
Haberman talks about what the situation on the ground in Minneapolis is like, and how it’s affected both residents and members of the business community. He also chats about the Winter Olympics and a decidedly non-Olympic competition: pond hockey.
Plus, the biggest marketing and communications news of the week, including earnings from Havas and Dentsu; an executive move at Weber Shandwick and a look back at the life and career of Jesse Jackson.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
There is a difference between being a good, perhaps even great, place to work and being the very best. And that difference can make all the difference on so many levels, recruitment and retention of the best talent among them.
Everyone appreciates how important a “good culture” is to establishing the ultimate workplace, but few truly grasp the tactics necessary to achieve and/or improve upon it.
Most understand that leadership sets the tone when it comes to your workplace environment — whether in-office, remote or both — but many don’t realize that every person in the organization has a crucial role to play in this equation.
Being a “Best Place to Work” takes exactly that — work. It doesn’t happen by accident. It takes a plan. And this podcast will go a long way toward helping you devise that plan.
And our secret ingredient:
One leader each from three organizations that were named 2025 PRWeek Best Places To Work, all of whom are under the umbrella of our podcast partner, Syneos Health Communications.
Our featured guests:
-Arwen Evans, MD, Chamberlain Healthcare Public Relations
-Anna Khersonsky, MD, Chandler Chicco
-Alina Worth, MD, Biosector 2
The best way to learn how to do something is to hear from those who have done it. This event presents you that precise opportunity — and we look forward to you joining us for it.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. StartYour Free 1-Month Trial Subscription To PRWeekHosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Storm Tussey, chief marketing officer for Discover Puerto Rico, joins The PR Week's latest episode as Puerto Rico is getting ready to celebrate Bad Bunny’s performance headlining the Super Bowl LX halftime show.
Also on the agenda: the biggest marketing and communications news of the week, including Publicis Groupe reporting positive quarterly earnings during a tough week on Wall Street for holding companies, the first message from Target’s new CEO to employees and the next Cannes Lions PR jury leader.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The guest on the latest edition of The PR Week podcast is Nick Kalm, founder and CEO of Reputation Partners, a firm he launched in 2002 after working at Edelman.
Kalm talks about the corporate reaction to the fatal shooting of Alex Pretti in Minneapolis by federal agents, and whether a letter signed by dozens of Minnesota-based companies accomplished its goals.
Plus, the early marketing storylines for Super Bowl LX, a Danone communications executive joins PVH and major agency moves by Confidant and Ruder Finn.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
With the Swiss Alps providing a backdrop for global discussions on transformation and growth, they explore the discovery of a $7 trillion global reputation economy. The conversation covers how reputation has officially graduated from a soft concept to a measurable financial asset, the critical insights from their roundtable session on the workplace in the age of AI and the massive opportunities available for leaders who treat reputation as a driver of shareholder value.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The World Economic Forum in Davos brings together many of the most important political and business leaders in the world, and it’s also a who’s who gathering of some of the biggest names in the PR industry.
PRWeek VP and editorial director Steve Barrett was on the ground in Switzerland this week, chatting with executives including
Edelman CEO Richard Edelman, Burson CEO Corey duBrowa and Weber Shandwick North America CEO Jim O’Leary.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Join PRWeek VP, editorial director Steve Barrett as he sits down with Weber Shandwick CEO, North America and global president Jim O’Leary in Davos to discuss why CCOs have gained ground in the past year — and how they can continue to navigate the new stakeholder economy. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. StartYour Free 1-Month Trial Subscription To PRWeekHosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
The latest guest on The PR Week podcast is one of the best-known in-house communications executives in the industry: Jonathan Adashek, senior vice president of marketing and communications at IBM.
He talks about how IBM’s leadership set a clear course for the company in areas such as AI and technology at large and why former CEO Louis Gerstner has been rightly credited with “saving” the company.
Plus, the biggest marketing and communications news of the week, including people moves at
Carnival Cruise Line, Avoq and Merck; an intriguing midsize agency acquisition and Bombas’ reaction to being made a joke at the Golden Globes.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week’s episode of The PR Week podcast features 2026 predictions from our editorial team: Editorial director Steve Barrett, news editor Diana Bradley, associate news editor Jess Ruderman and reporter Julia Walker.
They talk about what's in-store for the year ahead in relation to consumer marketing trends, agency dynamics and the impact of AI.
PRWeek executive editor Frank Washkuch also joins the podcast remotely from CES in Las Vegas. He shares his insights and snippets of conversations he had with PR pros on the ground at the event, such as Jennifer Hartmann, John Deere’s global director of corporate reputation and brand marketing; Sona Iliffe-Moon, Yahoo’s chief communications officer; and Joseph Gallo, PayPal’s director of communications and head of communications for crypto and PayPal Ads.
The team also discusses the biggest industry news of the week, including Allison Worldwide hiring Wendy Lund as global CEO; ICR appointing Anton Nicholas as CEO; Chris Chiames’ retirement from his role as Carnival Cruise Line’s chief communications officer; Universal Music Group naming James Steven as EVP and chief communications officer; and WPP launching Agent Hub on its AI marketing platform WPP Open.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Another year has come and gone for The PR Week podcast, and this year has once again been filled with top guests and key insights.
Check out this highlight reel of some of the year’s best episodes, including leaders from top agencies such as
The Weber Shandwick Collective and in-house teams such as Walmart and Ford.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The guest on the latest edition of The PR Week podcast is Kim Sample, president of the PR Council, a national trade organization that works on behalf of agencies.
As a year of massive change for the agency landscape wraps up, Sample talks about what her industry partners are thinking while entering 2026. She also chats about the effects of Omnicom’s acquisition of Interpublic Group, as well as other industry and economic trends.
Plus the biggest marketing and communications news of the week, from a range of high-level people moves at organizations from
OpenAI to Intel and Netflix to reaction to Vanity Fair’s profile of the White House staff.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The guest on the latest, wide-ranging edition of The PR Week podcast is Dan Bartlett, executive vice president of corporate affairs at Walmart.
He joins the podcast during an important week for Walmart, after the retail giant eschewed the New York Stock Exchange for the Nasdaq. Bartlett talks about that and discusses the communications skills and preparation ethic of Walmart CEO Doug McMillon. He also reflects on his time crafting the public communications strategy of former President George W. Bush.
Plus, the biggest marketing and communications news of the week, such as the latest from Omnicom’s acquisition of Interpublic Group, Publicis Groupe’s 100th birthday celebration, the affordability debate and new communications leaders at Duolingo and Insulet.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
It’s a seismic change for several industries.
Omnicom Group closed its $9 billion acquisition of Interpublic Group last Wednesday. In the days since, the deal has resulted in many job reductions as Omnicom tries to reach promised cost savings.
For the PR sector, the deal means former Interpublic agencies Golin and The Weber Shandwick Collective are joining Omnicom PR, which includes FleishmanHillard, Ketchum, Porter Novelli and other firms under the leadership of CEO Chris Foster.
Joining this week’s podcast are Campaign’s Luz Corona and MM+M’s Jameson Fleming, who explain what the holding company mega-deal means for the creative and medical marketing sectors, respectively.
Plus, some of the biggest marketing and communications news of the week, such as WPP delaying employee pay reviews until next spring and PRWeek’s Best Places to Work 2025.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to a special edition of The PR Week podcast from a very special night.
PRWeek’s Julia Walker chats with every member of the 2025 PRWeek Hall of Fame Class: Torod Neptune, Kathy Bloomgarden, Vanessa Broadhurst, Pat Ford, John Saunders and Jim Weiss.
The 2025 Hall of Fame class was honored last Thursday night at a ceremony in New York City, including video tributes to all of the new inductees. Congratulations to the 2025 class!
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Paul Cohen, CEO of Attention Comms.
Cohen launched the firm this year after it spun out of U.K.-based Milk & Honey PR. He talks about U.K.-headquartered firms expanding to the U.S. with varying degrees of success, as well as the trends he’s seeing in the current economic and political environment.
Plus, the biggest marketing and communications news of the week, including the end of R&CPMK as its staff joins Acceleration Community of Companies; executive moves including the new U.S. CEO of Ogilvy and FleishmanHillard’s first chief creative officer in the Americas; and the political and brand implications for McDonald’s after President Donald Trump spoke at its Impact Summit.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week’s guest on The PR Week podcast is Paul Wood, an alum of Ketchum and the chief marketing and communications officer at the Cohen Veterans Network.
He gives us the lowdown on why his nonprofit was founded to help post-9/11 veterans and how it provides mental health services to veterans when they return from active-duty service. Wood also discusses breaking the stigma of embracing mental health services.
Also on the agenda, the biggest marketing and communications news of the week, from people moves at
Allison Worldwide, Praytell and Verizon to PRWeek’s Health Influencer 30 list.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
AI Deciphered is back for a second year!
On Thursday, November 13, three Haymarket Media publications – PRWeek, Campaign and MM+M – will reunite for a daylong conference focused on the ongoing AI revolution.
Attendees will get to hear from leaders across a variety of industries and sectors about how AI is impacting their work and what the future holds for these innovations.
The opening keynote will feature the chief data scientist at The New York Times and the closing keynote speaker will be the global head of generative AI at The Coca-Cola Company.
To preview the second annual AI Deciphered conference are the three editorial leads from Haymarket Media: PRWeek editorial director Steve Barrett, Campaign editor-in-chief Luz Corona and MM+M editor-in-chief Jameson Fleming.
Register here for tickets to the 2025 AI Deciphered conference.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
PRWeek VP and editorial director Steve Barrett is back in New York after meeting with top PR and communications leaders last week in Seattle, where he had the chance to chat with Dominic Carr of Starbucks and Katie Townsend of the Seattle Kraken. He also spoke at a LaGrant Foundation event with Frank Shaw of Microsoft and Amazon’s Drew Herdener.
Plus, the biggest marketing and communications news of the week, from Unilever’s new campaign with NFL legend Marshawn Lynch
to major people moves at Acrisure, The Weber Shandwick Collective, DuPont and Twitch.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
We only have treats for our listeners on this Halloween edition of The PR Week podcast.
This week’s guest is Beth Cleveland, the new CEO of Praytell. She talks about transitioning into the top role at the agency, the changing worlds of both the media and PR firms, how her shop is using AI and much more.
Plus, the biggest marketing and communications news of the week, including third-quarter earnings from Omnicom PR Group and
FTI Consulting, prominent people moves and a preview of coverage of the New York City Marathon.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Featuring:
Shane Arman, SVP, head of US Sports, Allison Worldwide
In 2010, many comms pros studied “The Decision” — LeBron James’ highly anticipated announcement of which team “he’d be taking his talents to.” Fifteen years later, he had everyone on pins and needles awaiting “The Second Decision,” which ended up being the launch of an ad campaign with cognac brand Hennessy. Many had opinions on this, more critical than complimentary. During conversation with PRWeek’s Gideon Fidelzeid, Arman opines on what the fallout would likely be for James and the brand. In doing so, he highlights what comms pros can take away from this episode.
And that is just the start of this game. The WNBA. Emerging sports leagues. NILs. Pickleball — we know you’re playing it. Everyone seems to be. All are discussed at length with Arman — all with a focus on the valuable comms lessons to be gleaned from each.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Featuring:
-Richard Edelman, CEO, Edelman
-Chris Foster, CEO, Omnicom Public Relations Group
“PR has never been more important than it is today.” Those words were expressed by Omnicom Public Relations Group CEO Chris Foster during a riveting session at PRDecoded on October 16 in Chicago. Fellow guest Richard Edelman, CEO of his eponymous agency, concurred, noting that now is the opportunity for PR to “steal the moment.”
In a conversation moderated by PRWeek VP, editorial director Steve Barrett, the two industry titans continually validated those sentiments as they touched on myriad topics. Those include AI, misinformation, COVID-19’s impact still being felt today, the rise of earned media, the current era of radical transparency, trust, the evolving nature of agency-client conversations, the importance of podcasts and much more.
And, yes, the two tennis enthusiasts both shared some lessons they continue to learn on the court that helps them lead their firms and the industry. A rare opportunity to hear from two true PR giants.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week’s episode of The PR Week podcast comes to you from PRWeek’s PRDecoded conference in Chicago, which took place on October 16 and was themed around navigating uncertainty.
PRWeek news editor Diana Bradley catches up with Bespoke Beauty Brands CEO Stacey Tank right before she took to the stage to share her journey from the comms office to the boardroom. Bradley also speaks with Feeding America’s Monica Lopez Gonzalez, PepsiCo’s Andrea Foote, MSL’s Diana Littman and The Lagrant Foundation’s Kim Hunter.
Meanwhile, PRWeek associate news editor Jess Ruderman interviews Burson’s Vikki Chowney.
The episode also includes conversations with attendees from on the stage at the event, such as Kevin Warren, president and CEO of the Chicago Bears, who was the closing keynote speaker; as well as Omnicom Public Relations Group CEO Chris Foster and Edelman CEO Richard Edelman, who met for an on-stage discussion about the “state of the PR nation.”
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Is the press release back and better than ever? Some experts are making that case, thanks to the emergence of AI and large language models as a search tool.
Joining the podcast this week to talk about that topic and much more is Matt Brown, president of PR Newswire, who discusses the marked increase in PR pros using AI for their jobs, which has benefitted press releases as an authoritative source of information.
Plus, the biggest marketing and communications news of the week, including General Motors bringing together its marcomms departments under Lin-Hua Wu, why brands need to get in shape now for the World Cup and a major departure from Burson. And don’t forget: it’s one day to PRDecoded in Chicago.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
On this latest edition of The PR Week podcast, we’re joined by Jason Abrams, senior PR manager at Amtrak, who talks about how his organization measures success and prepares for the unexpected
Also on the agenda: a major leadership shift at Edelman, State Farm’s first chief communications officer, the rise of creator-led agencies and the effects of the government shutdown. Plus, PRWeek’s Salary Survey 2026 and Play by Play have arrived.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week’s guest on The PR Week podcast is Bill Imada, PRWeek Hall of Famer and chairman and chief connectivity officer at IW Group. He talks about the just-published Civility Paradox report, which shows that while most Americans decry incivility in public life, they consider themselves civil.
He also talks about the biggest marketing and communications news of the week, including a BBQ-flavored campaign from Progresso, and seeks to answer one of the major questions of our time: Is Taylor Swift finally oversaturated?
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week’s guest on The PR Week podcast is Mark Truby, chief communications officer at Ford Motor Company.
Truby talks about some of his company’s initiatives, from electric vehicles to the renovation of Michigan Central Station and other ways his company is investing in Detroit.
Plus, the biggest marketing and communications news of the week, from Jimmy Kimmel’s return to late night, the U.N. General Assembly and Climate Week, a major promotion at Edelman and agency hires by the Colombia Avocado Board and Stanley 1913.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is one of the best-networked people in all of business: Conagra EVP and chief communications and networking officer Jon Harris.
Harris, who is about to be awarded the Harold Burson Award from the Public Relations Society of America’s New York chapter, joins The PR Week to talk about everything from his Chicago network of PR executives to his decade-long tenure at Conagra.
Also on the agenda: the biggest PR and communications news of the week, including PRWeek’s groundbreaking AI survey with Boston University, the changing nature of DEI and new roles for Aaron Kwittken and Anne Hammer.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The guest on the latest edition of The PR Week is Ines Rodriguez Gutzmer, SVP and chief communications officer at Aflac.
She takes us behind the scenes of Aflac campaigns from the newly launched Check for Cancer initiative to the long-running efforts including the world-famous Aflac Duck.
Plus, the biggest marketing and communications news of the week with PRWeek news editor Diana Bradley, from
PRWeek’s latest 40 Under 40 list to the departure of Paramount’s chief communications officer.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Dr. Jamila Cupid is the co-author of Who's in the Room: A Guide to Public Relations from the Black Professional Perspective with Myescha Joell, as well as a professor at Pepperdine University’s Seaver College.
Cupid joins the latest edition of The PR Week podcast to discuss her experiences as a Black PR practitioner and the state of diversity in the industry when DEI is under attack.
Also on the agenda: the biggest marketing and communications news of the week, including the dismissal of CEOs at Nestle and Suntory, major communications people moves at UnitedHealthcare Group, AT&T and Applecart and the split of Kraft-Heinz.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The word “impression” is a very intriguing one in the world of marcomms. As a savvy brand, you certainly want to make an impression. However, as a savvy brand, you also understand that an impression is no longer that Holy Grail metric to which your efforts should aspire.
During this podcast, Spectrum Science’s Bryan Blatstein (EVP and head of media) and Allie Golden (Group SVP, client services) discuss the importance ofstrategically combininginfluencer authenticity with media muscle, patient-first design and campaign tools that empowerreal action.
Many lessons will be gleaned from this conversation by communicators in all industry verticals about selecting the right influencer, engineering media on day one and working with journalists in a manner that has both near- and long-term benefits for all parties.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Aaron Kwittken, founder and CEO of PRophet Global.
The former founder and chairman of KWT Global discussed building PRophet, Stagwell’s AI-powered SaaS platform, the evolving landscape of PR and communications with the integration of AI and the importance of brand safety in influencer marketing.
Kwittken also gave his thoughts on the biggest marketing and communications news of the week, including brand reactions to
Taylor Swift and Travis Kelce’s engagement, Cracker Barrel's decision to return to its original branding following backlash, Beth Cleveland succeeding Andy Pray as CEO of Praytell, Crumbl Cookie’s CEO’s decision to come out and this week’s Gen Zeitgeist column.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Torod Neptune, a veteran of prominent in-house and agency roles from Medtronic to Waggener Edstrom.
Neptune is also a member of the 2025 PRWeek Hall of Fame class, announced just this morning, alongside other industry heavyweights.
Now a member of the faculty of the University of North Carolina, Neptune talks about PR and communications in academia, as well as the biggest marketing and communications news of the week, including PRWeek’s profile of OpenAI communications leader Hannah Wong.
Plus, remembering longtime Southwest Airlines head of PR and culture Ginger Hardage, who passed away last Saturday.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The PR Week, Steve Barrett and Frank Washkuch sit down with Ron Berkowitz, founder and CEO of Berk Communications, to discuss his career in sports and entertainment PR, from working for George Steinbrenner to an era when athletes are also global influencers.
Plus, the biggest marketing and communications news of the week, from Shamrock Capital’s acquisition of the Penta Group to
WPP’s latest quarterly earnings and ICR CEO Tom Ryan’s decision to step down.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Sarah Jenkins, head of creative brand initiatives at Grindr and an alum of agencies including The Romans and Freuds.
She talks about using creativity and brand initiatives to foster community, how Grindr’s audience challenges brands to be creative, and marketing faster than the speed of what’s trending.
Also on the agenda: the biggest marketing and communications news of the week, from
Lollapalooza’s immersive brand activations, IPG’s significant job cuts, a profile of PopUp Bagels’ Gen Z PR director and much more.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Cheryl Overton, founder of Cheryl Overton Communications and an alum of agencies including Egami Group, Zeno Group, PMK*BNC and Edelman.
She talks about the growing appreciation for earned media and its versatility, why brands are wise to focus on consumers over the age of 50 and the changing nature of DEI at corporations.
Overton also discusses the biggest marketing and communications news of the week, from more personnel changes at Edelman, Astronomer’s celebrity response to its corporate crisis, American Eagle’s controversial jeans campaign and much more.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
On this edition of The PR Week, we're thrilled to welcome JJ Carter, who took the helm as CEO of FleishmanHillard last October.
Join us as he discusses the agency's evolution, particularly in light of Omnicom Group's pending acquisition of rival Interpublic Group. Plus, we'll dive into the week's biggest marketing and communications news, including IPG’s Q2 earnings, Real Chemistry’s latest acquisition and Astronomer’s viral crisis.
Plus: The 2025 PRWeek US Power List, which features the CEO of Omnicom PR Group in the top slot.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Pam Jenkins recently left Weber Shandwick, where she spent the last two decades, to join nonprofit Shatterproof as its CEO.
The organization works to reduce the burden of substance use disorder in the U.S. by increasing access to treatment, expanding education and driving public policy change. Jenkins talks about her previous work with Shatterproof at Weber and her plans for the nonprofit.
Plus, the biggest marketing and communications news of the week, such as Omnicom’s poor PR financial results in Q2; reports of a possible tie-up between WPP and Accenture; and prominent people moves at Real Chemistry and Golin.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is PAN president and CEO Philip Nardone. He talks about the evolution of tech PR and media over the last three decades, as well as recent changes at major agencies.
Also on the agenda is the departure of Sally Susman from Pfizer, CEO Mike Doyle leaving Ketchum, WPP’s profit warning and a spotlight on the brands responding to tragic flooding in Texas.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Before you fire up the grill and crack open an adult beverage for the Independence Day long weekend, hear from the latest guest on The PR Week podcast, Luz Corona, U.S. editor of Campaign.
She talks about her first trip to the Cannes Lions International Festival of Creativity, which was full of insights but also a few controversies.
Other topics on the agenda: layoffs at We. Communications, Pam Jenkins’ new role, a new CCO at Gap Inc. and reflections on this year’s Pride in PR program.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The guest on the latest edition of The PR Week podcast is the global CEO of Allison, Jonathan Heit.
He talks about the Cannes International Festival of Creativity, where Allison’s holding company, Stagwell, held Sports Beach and other activations. Also on the agenda: Allison’s collaboration with other agencies for Go Daddy and what clients are looking for halfway through 2025.
Plus, the biggest marketing and communications news of the week, including an upset in the New York City mayoral race’s Democratic primary, major executive moves and FTC approval for the Omnicom-IPG deal.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This is truly a moment of immense transformation for the comms industry — “and Cannes just accelerates that.” So believes Omnicom PR Group CEO Chris Foster. In this conversation with PRWeek VP and editorial director Steve Barrett, Foster highlights what he deems to be wake-up calls for the sector. Of course, there was much that energized him during his week on the Croisette, including some particularly timely awards submissions from the PR industry that epitomized the proactive solutions toward which the sector should strive. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. StartYour Free 1-Month Trial Subscription To PRWeekHosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
On this special edition of The PR Week podcast, VP, editorial director, Steve Barrett talks with FleishmanHillard chief inclusion and impact officer Adrianne Smith about the growth of Inkwell Beach at Cannes and the importance of diversity, equity, and inclusion in the creative industry.
Smith reflects on her journey to make the festival more inclusive, the challenges and misconceptions about DEI, and the role of FleishmanHillard in promoting an inclusive culture.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
PRWeek VP and editorial director Steve Barrett caught up with PR Lions jury chair and Weber Shandwick chief creative officer Tom Beckman in Cannes this week for a wide-ranging discussion.
Beckman talks about standout work and other trends from this year’s Cannes Lions in the latest edition of The PR Week podcast.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
On this week’s first live-from-Cannes special edition of The PR Week, PRWeek editorial director Steve Barrett interviews Stagwell CEO Mark Penn, who discusses the Stagwell Sport Beach at Cannes, the role of sports in marketing and the positioning of Stagwell as a challenger in the holding company landscape. Penn highlights the importance of collaboration among creative agencies and shares insights on political communication.
Listen to their conversation and stay tuned for more exclusive interviews this week from the 2025 Cannes Lions International Festival of Creativity.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
“You build a brand. You earn a reputation.” Just one of a myriad pearls of wisdom Ray Day, executive chair at Allison Worldwide and vice chair at Stagwell Group, shared with PRWeek’s Gideon Fidelzeid during this podcast. Reputation has always been among every company’s most important assets and every brand communicator’s most vital responsibilities. The associated challenges, though, have never been more daunting due to the unprecedented amount of uncertainty we all face today — societally, economically and otherwise. How do you combat that as a communicator? By being data-led, digital-first and future-focused. By being comfortable with the noise. By mastering the admittedly difficult balancing act of appealing to stakeholders on both sides of the political aisle. And by understanding and respecting the emotions of your key audiences. The intelligence you need to do all this is there for you — including in two pieces of recent research and a plethora of inspiring examples that are referenced throughout this conversation.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week’s guest on The PR Week podcast is Josh Earnest, former White House communications director and EVP of communications and advertising at United Airlines.
He talks about a wide range of topics and issues, such as his priorities leading earned and paid media at a major international carrier, the challenges of messaging for critical topics like airline safety and issues at Newark Liberty International Airport and next week’s Cannes Lions International Festival of Creativity.
Plus the biggest marketing and communications news of the week, from Reddit naming its first chief communications officer
to WPP CEO Mark Read’s decision to step down to the results of the wide-ranging Mars review.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Maybe the biggest news to come out of PRWeek’s Agency Business Report 2025 was that Real Chemistry supplanted Edelman as the No. 1 PR firm in the U.S. by revenue for 2024.
Real Chemistry CEO Shankar Narayanan talks about that honor, and what the disposal of specialist shop Swoop will mean for his firm, on the latest edition of The PR Week podcast. He also previews Real Chemistry’s presence at the Cannes Lions International Festival of Creativity, talks about how nearly all of his firm’s work is rooted in communications and discusses what happens when large organizations combine — spoiler: they don’t become more creative.
Plus, the biggest marketing and communications news of the week, from the opening honorees on
PRWeek’s Pride in PR list to McDonald’s chief impact officer Michael Gonda’s new job at Nike.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week’s episode of The PR Week podcast comes to you from PRWeek’s Women of Distinction event at The Lighthouse at Pier 61 in New York City.
PRWeek’s associate news editor Diana Bradley and reporter Julia Walker discuss this year’s Women of Distinction and Women to Watch honorees.
Additionally, they give highlights from a panel held with comms execs from Wendy’s, McDonald’s and Merck on coping with RTO mandates as moms and a talk with Baked by Melissa CEO and cofounder Melissa Ben-Ishay.
The episode also includes conversations with honorees from on and off the stage at the event.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
PRWeek toasted the best international work last week at the PRWeek Global Awards in London. Here’s a special behind-the-scenes look at the show with Andy Pharoah, VP of corporate affairs and sustainability at Mars and chair of judges for the awards program.
Weber Shandwick was the big winner, taking home six awards from the Jumeirah Carlton Tower, in the heart of Knightsbridge, London.
Plus, here’s a recap of the biggest marketing and communications news of the week, including Adam Collins stepping down from the top comms job at Molson Coors, major hires at Eli Lilly and Company and Jeep and a tribute to Al Tortorella, a key figure in Tylenol’s 1982 crisis response.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Dan Kramer, chief executive of global shareholder services at Equiniti.
On the agenda: Kramer talks about his company’s recent acquisition of earned media platform Notified, working with PR and investor relations clients that report up through different parts of the business and how companies like his are using AI.
Plus, PRWeek senior reporter Jess Ruderman with the biggest marketing and communications news of the week, including
a major agency people move and a perspective on how influencers and brands are monetizing personal relationships.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week — and not just any week, but Agency Business Report week — is Doug Thornell, CEO of SKDK, a firm that was up 26% in 2025 by revenue earned.
He talks about the current complicated operating environment, which includes giving advice to clients about issues such as President Donald Trump’s promise to institute a 100% tariff on foreign-made movies.
Plus, the biggest marketing and communications news of the week, from the just-convened Papal Conclave to Jack Leslie’s return to Weber Shandwick in an advisory role.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is busy putting out a shingle for her own consultancy, Pam Goldstein Advisory.
Pam Goldstein previously had a long tenure at McDonald’s and before that worked as a corporate communications and crisis wrangler at Edelman. She talks about the type of professional it takes to handle a corporate crisis and the kinds of work her firm will focus on.
Plus, the biggest marketing and communications news of the week, from the resignation of Columbia University’s top communications executive to the PRWeek Agency Business Report 2025 Rankings, are featured on this edition of the podcast.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Before joining Bully Pulpit International, Jeff Nussbaum was a speechwriter for former President Joe Biden and helped to direct speechwriting and messaging operations at four Democratic National Conventions.
He’s also the author of the book “Undelivered,” which takes a deep dive into addresses that never saw the light of day from historical figures including former Presidents Dwight Eisenhower and Richard Nixon.
Nussbaum joins The PR Week to talk about how he gets into the voice of a corporate client, and discusses the importance of humor in effective communications.
Plus, the biggest marketing and communications news of the week, including the White House Correspondents Dinner, major people moves and reaction to the death of Pope Francis.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Steve Lombardo recently returned to the agency world at the helm of strategic communications and public affairs shop Adfero. His range of experience includes stops at Koch Industries, Edelman-owned StrategyOne and the presidential campaigns of former President George HW Bush and Mitt Romney.
He talks about what he sees as the most important news coming out of Washington, DC, and the biggest marketing and communications news of the week, including Publicis Groupe and Omnicom Group earnings and the effects of tariffs on the agency business.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
When a crisis hits, communicators are the ones working behind the scenes to fix the problem and rescue a brand’s reputation.
This episode of The PR Week comes to you live from the 2025 PRWeek Crisis Comms Conference, where leaders from media, corporate communications and public affairs shared what it takes to stay steady under pressure.
You’ll hear from Judy Smith, whose career inspired Scandal; NFL SVP Katie Hill on managing a live emergency; and former Boeing and White House communications aide Brian Besanceney.
Plus, Audrey Cooper of New York Public Radio unpacks the media’s shifting role, and reaction from panelists on how to engage audiences that don’t want to listen.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
AJ Jones II is back full-time in Washington, DC, with a new job leading communications for Monumental Sports & Entertainment, the owner of the NBA’s Washington Wizards, the NHL’s Washington Capitals, the WNBA’s Washington Mystics and other sports brands.
Jones talks about making the transition to the sports world from Starbucks, where he was EVP and chief corporate affairs officer and previously EVP and chief communications and public affairs officer.
There’s no shortage of other news coming out of Washington, DC, including Wednesday’s major tariff announcements and significant job cuts across communications teams in the Department of Health and Human Services.
Jones also offers his two cents on the biggest marketing and communications news of the week, including April Fools’ Day campaigns and major people moves at Andreessen Horowitz and Roche Diagnostics.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Dive into the crucial topic of men's mental health and social connection in this episode featuring Laura Bremer, US president of Citizen Relations and Nate Checketts, co-founder of performance apparel brand Rhone, champion for mental fitness. Drawing from the 2024 Citizen Connections Report, this critical conversation explores the growing desire for deeper social connections, particularly amongst men. Laura and Nate will share more about their mental health advocacy work, authentic and actionable steps brands can take to make a difference, and the role PR plays in rebuilding male connection.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Who starts a PR firm in the middle of a pandemic?
Steve Hirsch and his business partner, Evan Leatherwood, did just that, when they launched Hirsch Leatherwood in 2021 at the corner of reputation management and media and content strategy.
He joins the latest edition of The PR Week podcast to discuss the agency’s founding principles, what types of employees it hires and how Hirsch sees the legacy media landscape.
Plus: the biggest marketing and communications news of the week, such as Golin and The Weber Shandwick Collective taking a break from the PR Council, major people moves at TikTok and the Centers for Disease Control and Prevention and the Trump administration’s Signal fiasco.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The eighth annual PRWeek/Cision industry report recently deployed. PRWeek's Gideon Fidelzeid speaks with Cision’s Katie Tod to dissect key data and highlight what it means for communicators’ day-to-day function.
Since 2017, industry pros have been the main source of a Cision/PRWeek annual report that captures the current state of the comms industry and function. This year’s iteration produced some noteworthy findings. Among numerous obstacles they face, communicators identified “a focus that is too reactive, as opposed to proactive” as the factor that challenges them the most. Though improvement is apparent, effective measurement of earned media’s impact (on multiple platforms) remains elusive for the majority. A healthy focus on Gen AI’s impact and an emerging voice in the never-ending search for optimal influence over consumers round out this in-depth conversation between PRWeek’s Gideon Fidelzeid and CisionOne’s VP of marketing Katie Tod, during which the numbers are converted to actionable takeaways.
Click here to download the 2025 PRWeek/Cision Comms Report.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
PR leaders from Microsoft, We. Communications, and the USC Center for PR unpack their latest research on AI’s impact on the industry. The We. Communications and USC Annenberg study Energized by AI reveals that AI is making communicators feel more valued, while USC’s Relevance Report, produced with Microsoft, showcases how AI is reshaping the way we work, create, and connect.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The biggest day in the industry got even bigger this year.
The PRWeek Awards U.S. kicked off bright and early on Wall Street last Thursday, with PRWeek ringing the opening bell at the New York Stock Exchange alongside prominent industry executives.
Later, the stars of the industry were out at the PRWeek Awards U.S., which honored the best work — good to see you again, Michael Cera! — to top agencies, students and organizations.
The latest edition of The PR Week takes you behind the scenes at the New York Stock Exchange and includes interviews with winners and special guests from the PRWeek Awards. Cheers!
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Next up on The PR Week: Dawn Beauparlant, CEO for North America at WE Communications.
Recorded just one day before The PR Week Awards, Beauparlant talks about what she’s most looking forward to during the big night. She also previews some upcoming agency news and talks about topics including tariffs and the suddenly uncertain economy.
Also on this edition of the podcast:
Sandy Hook Promise’s latest touching campaign, the race to buy TikTok and big changes taking place at Unilever.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week’s guest on The PR Week is Susan Howe, CEO of The Weber Shandwick Collective.
She talks about her first six months as Weber’s chief executive after succeeding Gail Heimann, as well as her firm’s award-winning bowl-game work for Pop-Tarts and the adjustment to another hectic Trump-driven news cycle.
Plus, the biggest marketing and communications news of the week, including President Donald Trump’s speech to Congress, financial results from Edelman and Stagwell and Finn Partners’ latest acquisition.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this week’s episode, PRWeek senior reporter Jess Ruderman takes you inside PRWeek’s inaugural Sports Conference, featuring highlights from Wednesday’s event in New York City and off-stage insight from industry leaders. You’ll hear from our opening keynote presentation, plus exclusive conversations with communications pros from national athletic organizations and clients about what to expect in sports PR in 2025 and beyond.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Beth M. Foley, VP and chief communications officer for Edison International and Southern California Edison.
She talks about Southern California’s recovery from wildfires that ravaged the region early this year, and how authorities can ensure their messages remain front and center amid a hectic news cycle. She also discusses the importance of internal comms and reaching different audiences.
Plus, PRWeek senior reporter Jess Ruderman on the biggest marketing and communications news of the week, including the death — or not — of Duolingo’s mascot, Edelman’s new predictive intelligence lead and the ongoing dispute between President Donald Trump and the Associated Press.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Super Bowl LIX has come and gone, and amazingly the city of Philadelphia is still standing after the Eagles won the Vince Lombardi Trophy for the second time.
But on to the real main event: the ads. For this special edition of The PR Week, Steve Barrett and Frank Washkuch are joined by the top editors at Campaign US and MM+M, Luz Carona and Jameson Fleming, respectively, for their takes on the top ads and flops during the Big Game and the halftime show.
Also on the agenda: the biggest marketing and communications news of the week, including job cuts at Omnicom Group ahead of its acquisition of Interpublic Group and the Dashboard 25 edition for 2025.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In today’s episode, we take you inside PRWeek’s big day in New York City, featuring highlights from PRDecoded, the PRWeek Healthcare Conference and the PRWeek Healthcare Awards. You’ll hear from our two keynote presentations, plus exclusive off-stage conversations with industry leaders, hosted by PRWeek’s Frank Washkuch, Diana Bradley and Julia Walker.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Even with a new president, the future of TikTok is still uncertain.
One bidder for the app is Project Liberty, which is mounting what it calls a “people’s bid” for the ByteDance-owned video-based social media network. If the organization, which was founded by businessman Frank McCourt, is successful, it could place the platform under U.S.-based ownership, satisfying the law that banned TikTok in its current structure.
Joining The PR Week podcast this week is Tomicah Tillemann, president of Project Liberty, who explains how a deal could take place, what a new version of TikTok would look like and how his organization wants to get rid of the “neo-feudal framework” of the internet.
Plus, the biggest marketing and communications news of the week, including the first briefing from new
White House Press Secretary Karoline Leavitt
, a Super Bowl marketing preview, Target’s decision to pull back diversity, equity and inclusion programs, recent
deals and people moves at Shake Shack and Lyft.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Chris Foster is ready to be bullish about 2025. In conversation with PRWeek VP, editorial director Steve Barrett at the World Economic Forum, the CEO of OPRG discusses a new U.S. administration, AI advancement, the rise of “local” and how PR has been getting ready for the huge change this year will bring — and how the discipline will benefit because of it.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Join PRWeek VP, editorial director Steve Barrett as he sits down with Weber Shandwick global president and North America CEO Jim O’Leary in Davos to discuss the modern agenda for corporate leaders — and how they can navigate the volatility of 2025.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
PRWeek VP, editorial director, Steve Barrett is in Davos this week for the World Economic Forum. For this special edition of The PR Week podcast, he talks with Edelman CEO Richard Edelman, GLAAD president Sarah Kate Ellis, Omnicom PR Group CEO Chris Foster, Weber Shandwick Collective North America CEO Jim O’Leary and Infosys CMO Sumit Virmani.
Plus PRWeek’s Frank Washkuch and Diana Bradley bring you the biggest marketing and communications news of the week, from the inauguration of President Donald Trump to the changing fortunes of TikTok.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The first guest on The PR Week podcast for 2025 is Rochelle Ford, long one of the most prominent academic voices in PR and now the CEO of Page, the industry group supporting chief communications officers and other top comms executives.
Ford talks about her plans for the organization and discusses the top marketing and communications news of the week, including President-elect Donald Trump’s inauguration, the possible end of TikTok and the tragic California wildfires.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The incredibly busy news year of 2024, punctuated by a major agency holding company acquisition in December, has turned the page to 2025. And with Donald Trump returning to the White House, Elon Musk somewhere nearby and emerging technologies like AI everywhere, 2025 promises to be no less hectic.
PRWeek’s team of journalists joins the first edition of The PR Week of 2025 to talk about their expectations for the next 12 months, and to recap the biggest news of the first week of the year.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
PRWeek takes a look back at our podcast conversations throughout 2024, including conversations with Edelman CEO Richard Edelman, Weber Shandwick Collective CEO Gail Heimann and the late Barbara Hunter, founder of the eponymous agency, a pioneer for women in PR and the public relations industry as a whole.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The PR Week podcast ends 2024 with a big name as White House communications director Ben LaBolt sits for the final interview of the year. He talks about the changing nature of the White House press shop, the evolving media landscape and the challenges it presents for Democrats, the Biden administration’s long-term impacts and much more.
Plus the biggest marketing and communications news of the week, such as leadership appointments at The Weber Shandwick Collective, President-elect Donald Trump’s lawsuits against media outlets and Michael Gonda’s recap of McDonald’s eventful year. And what’s up with those drones over New Jersey?
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Anthony D’Angelo, who leads the public relations practice at Syracuse University’s S.I. Newhouse School of Public Communications.
He gives listeners insight into how colleges and universities are training students for a future in which AI is an even more integral part of their professional lives.
D’Angelo also weighs in on the historic holding company merger bringing together Omnicom Group and Interpublic Group and what it could mean for clients, agencies and employees.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Greg Galant, cofounder and CEO of earned media platform Muck Rack.
He chats about the rapidly changing world of media relations, including the new mix of traditional media with influencers and content creators, and why teams should be eager to work with both. Plus, his take on how long a podcast should run.
Also on the agenda, the top marketing and communications news of the week, including layoffs at Edelman, a new chairman at Allison and RF|Binder’s acquisition of Taft Communications.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This special edition of The PR Week was recorded live at the PRWeek Hall of Fame induction ceremony in New York City.
Six incredible industry luminaries joined the hall this year, and Eli Lilly and Company’s Kathryn Beiser was recognized with the David Finn Award.
In this episode, you’ll hear sounds from the stage, including speeches from the honorees, and conversations with inductees prior to the ceremony.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Michael Kaye, head of brand and director of brand marketing and communications at Archer and OkCupid.
He talks about why dating apps shouldn’t try to be everything to everyone, why he enjoys teaching and how he overcame his fear of public speaking. Plus, the biggest marketing and communications news of the week, including people moves at Racepoint Group and Burson, the return of edible mascots and the best Thanksgiving campaigns.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In a world that demands innovation but still experiences resistance to change, communications is a critical factor in the successful adoption of emerging technologies across industries. Kathy Beiser, chief communications officer of Eli Lilly & Company, and 2024 recipient of the David Finn Award is joined by Kathy Bloomgarden, CEO of Ruder Finn, and Steve Barrett, VP, editorial director of PRWeek, to explore the evolution of market shaping in an era where personalized news and empowered consumers determine the launch of innovative products in the marketplace.
Listen in to learn more about the role of communications in bringing industry-defining technologies to market, what lessons we can learn from the large-scale adoption of AI, how we can craft stories that resonate with both early adopters and the broader market, and how the roles of social media and traditional media are evolving.
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Ben Smith, cofounder and editor-in-chief of Semafor.
He talks about the new media outlet’s unique take, which Smith describes as transparent and welcoming of a range of views instead of partisan, and discusses President-elect Donald Trump’s victory. Also on the agenda: the changing state of media, the Trump team’s relationship with the press and much more.
It’s also a big week for healthcare content, with a profile of Johnson & Johnson’s Vanessa Broadhurst, the Health Influencer 30 list and the shortlist for the 2025 PRWeek Healthcare Awards.
Plus, industry news including senior departures at Edelman, MikeWorldWide’s new digital agency and Cision’s CEO moving to a new role.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Tara Reid has been CEO of Havas Formula since 2023, leading the firm that is part of the Havas network.
She talks about the agency’s work, and discusses the biggest marketing and communications story of the year: the 2024 presidential election and Donald Trump’s return to the White House.
Plus, industry news such as PRSA’s CEO stepping down and major people moves at Takeda, FleishmanHillard and PRWeek’s parent company, Haymarket Media.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on The PR Week podcast is Michael Nyman, who split from PMK-BNC in 2018 to found the Acceleration Community of Companies. He’s since built the network by acquiring agencies, including a majority stake in New York-based PR firm DKC.
Nyman talks about why he calls Acceleration a “doing company” rather than a holding company, and about the top marketing and communications news of the week, including the closing pitches by Vice President Kamala Harris and former President Donald Trump.
Plus, it’s Halloween — and PRWeek has an especially frightening poll of the scariest things that send a shiver up the spines of PR pros.
Also on the agenda: the biggest marketing and communications news of the week, such as people moves at
PwC, Taylor and Wells Fargo
.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Axicom’s Brian Snyder is the latest guest on The PR Week podcast. He talks about Axicom’s place in the Burson network and how it stands out in the wider agency word.
Plus the biggest marketing and communications news of the week, such as Donald Trump’s McDonald’s stop, quarterly earnings from Interpublic Group and WPP and Intuit’s very awkward post-podcast conversation with The Verge.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Eric Carlson, COO for product, operations and finance at Notified, is the latest guest on The PR Week podcast. He joins the show to talk about the newest developments in the communications platforms and technologies space and other hot topics.
Plus, the biggest marketing and communications news of the week, such as Omnicom’s Q3 earnings, FEMA fighting disinformation and marketing crises at Heinz and Bath & Body Works.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on The PR Week podcast is Courtney Walker, chief growth officer at MMC and RXMosaic. She talks about interesting campaigns, including the Susan Toothbrush effort for Philips Sonicare and a tasty Discover Puerto Rico collaboration, as well as other work.
Plus, PRWeek’s Diana Bradley talks about the biggest marketing and communications news of the week, such as disinformation about Hurricanes Helene and Milton and Airheads’ Halloween campaign.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Donna LaVoie joins The PR Week podcast to talk about her team’s work across biopharma, medical devices and other important health areas, as well as her firm's specialities in PR, marketing, IR, digital and creative.
Plus, the biggest marketing and communications news of the week, such as PayPal’s communications reorganization, a new
top comms exec at eBay and reactions to the vice presidential debate.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Nancy Elder was a mid-season acquisition for the New York Mets in 2022. Since then, she’s served as the team’s chief communications officer, handling much more than beat writer relations for the Major League Baseball team.
She talks about the club’s down-to-the-wire playoff push, promoting food and drink options at Citi Field and this season’s memeable moments, including those starring Grimace.
Plus, the biggest marketing and communications news of the week, including AI Deciphered, U.N. General Assembly week in New York City and the Halloween season’s biggest sensation, the Pop-Tarts mascot.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
With the 2024 U.S. elections fast approaching, PRWeek's Gideon Fidelzeid sits down with Sachs Media's Ryan Cohn to explore the high-stakes intersection of politics and communications. Through real-world examples, they unpack the risks and rewards of taking political stances, how to talk about key issues without alienating stakeholders and the art of proactive brand storytelling with lawmakers. Cohn also shares why an employee advocacy program may be the missing piece to your internal communications playbook. From there, he offers counsel for organizations that enter the political arena with good intentions but struggle to escape unscathed. With a volatile political climate reshaping corporate PR, companies must adopt a strategic approach to public affairs and government relations. You may not want to wade into politics, but everyone should be ready just in case they get dragged through the mud.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on The PR Week podcast is none other than Chris Foster, CEO of Omnicom Public Relations Group, the network that contains agencies including Ketchum, FleishmanHillard and Porter Novelli.
He talks about how his company sees hot-button issues such as AI, broader market conditions, competing with private equity and other issues. Plus the biggest marketing and communications news of the week, including PRWeek’s special report on AI, Amazon calling office workers back in five days a week and Acceleration’s PE-backed acquisition of DKC.
And stick around for a preview of this week’s AI Deciphered conference and the upcoming PRDecoded and PRWeek Healthcare Awards.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
This week’s guest on The PR Week podcast is none other than Helena Maus, CEO of Next Fifteen agency Archetype and the Marker Collective.
She explains the rapidly changing world of technology comms, the PR scene in the Bay Area, the debate between former President Donald Trump and Vice President Kamala Harris and much more. Plus the biggest marketing and communications news of the week, such as the detainment of Miami Dolphins star Tyreek Hill and a new marketing leader at X.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
There’s no shortage of PR and communications stories to talk about on the latest edition of The PR Week.
Special guest Jeff Hahn joins the podcast to talk about his unique agency, based in Austin, Texas, as well as how his skills helped him survive his own crisis. He also discusses the unique position of the NFL — read PRWeek’s profile of league comms leader Katie Hill — which kicks off its season this week.
Hahn also talks about the biggest marketing and communications news of the week, such as more companies pulling back on DEI commitments, boomeranging media executives and Columbia University’s new head of communications.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Bill Imada is chairman and chief connectivity officer at IW Group, but in reality he’s much more. He’s an agency founder and leader, a brilliant networker and mentor and a pioneer in diversity and other areas — not to mention a PRWeek Hall of Famer.
He stops by The PR Week podcast to talk about his agency’s history and to offer his thoughts about the biggest marketing and communications news of the week, such as Lowe’s changing its DEI policy and big changes in UPS’ communications department.
Disclaimer: This podcast is supported by the sponsor. Editorial podcasts are developed solely and independently by the PRWeek editorial team but may contain advertisements. Advertisers (sponsors) are not involved in the development, review or approval of editorial content.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Former Edelman San Francisco GM Michael Kuczkowski, who founded his own shop Orangefiery in 2014, is the special guest on this week’s episode of The PR Week podcast.
Kuczkowski reflects on what Orangefiery has been up to over the past 10 years, how it has branched out from healthcare into the corporate social impact space and he shares his advice for anyone looking to launch their own PR agency.
Kuczkowski also talks with PRWeek’s Steve Barrett and Diana Bradley about the biggest PR and marketing stories of this week, including the unveiling of PRWeek’s 2024 Hall of Fame class, J.J. Carter taking over as FleishmanHillard CEO from John Saunders, Honeywell International selecting Edelman as its global PR AOR, comms reflections on the DNC and the “demure” trend taking over social media.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Jano Cabrera, chief communications officer at General Mills, is serving as the next jury chair for the PRWeek Awards U.S. — the standard deadline is September 27 — and he’s looking forward to another year of agencies and marketers putting their best work forward.
He talks about that and other marketing trends on the latest edition of The PR Week podcast, including the biggest PR and communications news of the week. That includes interviews with Mark Read and Alex Geiser about KKR’s acquisition of FGS Global, brand-scented colognes and MrBeast hiring a crisis PR firm.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Ben Finzel is a veteran of Washington, DC, a wide range of agencies and most recently a coalition of multicultural and LGBTQ-owned firms focused on inclusive work. He currently does double duty as president of RenewPR and founder and managing partner of The Change Agencies.
He joins the latest edition of The PR Week to talk about everything from hits and misses at the Olympic Games in Paris to the latest news from the presidential campaign trail, pulling from his experience in the nation’s capital to his work as a diversity advocate.
Also on the agenda, the biggest marketing and communications news of the week, from the rollout of Vice President Kamala Harris’ running mate to Google’s decision to pull an ad from its Olympic rotation after it struck the wrong notes with consumers.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Barbara Hunter, founder and namesake of Hunter PR, was one of the true pioneers of the PR industry in the years after World War II — and even more remarkable, she did so while often being the only woman in the room.
She talks about acquiring an agency, founding another — and the occasional three-martini lunch in the “Mad Men” era — on the latest edition of The PR Week podcast.
Also on the agenda, the top marketing and communications news of the week:
-
Olympics week one, and medal-worthy campaigns and partnerships;
-
Risque and safe Deadpool & Wolverine marketing;
-
Publicis acquires a creator marketing firm, and much more.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Devika Bulchandani is the latest guest on The PR Week podcast and the most recent in a series of CEOs whose work won plaudits at the Cannes Lions International Festival of Creativity to be featured on the podcast.
She also talks about the strengths of the overall Ogilvy brand and how its different parts, from creative to PR, work together to develop work for clients, such as the Michael CeraVe campaign for CeraVe.
Plus, the biggest marketing and communications news of the week, such as Vice President Kamala Harris’ embrace of memes about her, Microsoft’s response to the CrowdStrike outage and this week’s holding company earnings.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on The PR Week podcast is Matt Neale, CEO of Golin.
The Interpublic Group agency CEO is fresh off big wins at the Cannes Lions International Festival of Creativity, including the first win by a PR agency in the PR Lions, for The Misheard Version for U.K.-based retailer Specsavers.
Neale talks about his firm’s award-winning work and weighs in on the biggest marketing and communications news of the week, including corporate America’s response to the assassination attempt against former President Donald Trump, the start of the Olympics, PRWeek’s Power List and much more.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on The PR Week podcast is none other than Weber Shandwick Collective CEO Gail Heimann.
Heimann made news of her own this week when Weber announced she will step down in November, to be replaced by agency president Susan Howe.
Why is this fall the right time for a leadership transition? Heimann talks about that and much more, including the origin story of the Cannes Lions-winning Edible Mascot campaign and her thoughts on the presidential election on the latest edition of The PR Week.
Plus the biggest marketing and communications news of the week, including Finn Partners’ acquisition of a Paris agency
and the PRWeek US Awards 2025 opening for entries.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on The PR Week podcast is Richard Edelman, global CEO of the largest agency in the world, who was eager to praise the performance of his firm, and that of rivals, at the Cannes Lions International Festival of Creativity.
Edelman explains how his firm changed its strategy at Cannes and why he believes PR agencies are uniquely positioned to succeed at the annual festival.
In non-Cannes news, he discusses his agency’s financial performance in its fiscal year, acquisition targets, President Joe Biden’s
lackluster debate performance and many other topics.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
This episode explores the challenges and opportunities of scaling creativity within business. We’ll discuss the importance of learning and development for supporting creative ideas, investigate the idea of ‘continuous creative development’ and recap the inspiring creativity and insights coming out of Cannes. This podcast is for anyone interested in leveraging creativity in a business context.Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. StartYour Free 1-Month Trial Subscription To PRWeek
With the European Championship and Copa America underway and the Olympic torch traveling to Paris, it’s very much the summer of sports.
Who better to join The PR Week podcast than Bret Werner, president of MikeWorldWide and a veteran of activations at sporting events from soccer tournaments to the Super Bowl?
Werner also discusses lessons learned from starting and selling an agency and his favorite work from Cannes — and much more.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Everyone has to be an influencer these days. It’s not enough to have a good idea. A good product. To write a good book. To start a company. To be a journalist. You have to be more than that. To cut through the noise, to make an impact, to be noticed, you have to have ‘influence.’ Relevance. You have to know how to be social, to craft social content that people engage with. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. StartYour Free 1-Month Trial Subscription To PRWeek
Join us to explore current trends impacting healthcare public relations, focusing on how these are shaping health equity initiatives, as well as traditional and digital media landscapes. Featuring expert insights from Real Chemistry thought leaders, you’ll hear share actionable advice and innovative strategies to more effectively reach audiences and achieve communications milestones.Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. StartYour Free 1-Month Trial Subscription To PRWeek
Discover how to transform everyday moments into powerful brand activations, from local book bans to a viral news interview and innovative date night experiences. We’ll explore the strategies behind leveraging organic content and consumer behaviors to drive engagement and brand loyalty.Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. StartYour Free 1-Month Trial Subscription To PRWeek
Kat Thomas, founder and chief creative officer of One Green Bean, has a front-row seat to some of the best earned media work in the world as PR jury president of the Cannes Lions International Festival of Creativity.
She sits down with PRWeek’s Steve Barrett at the festival to talk about standout work and other trends from this year’s Cannes Lions in the latest edition of The PR Week podcast.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
In this special Cannes Lions International Festival of Creativity edition of The PR Week, Steve Barrett sits down with Burson CEO Corey duBrowa.
They talk about bringing together two blue chip agencies to form the second-largest agency in the world by revenue, as well as new assignments from major consumer and technology clients.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
PRWeek VP and editorial director Steve Barrett caught up with WPP CEO Mark Read at the Cannes Lions International Festival of Creativity this week for a wide-ranging discussion.
They cover topics from WPP’s share price to where Burson fits in the rankings of global PR agencies by revenue. Plus, AI and the main points of the festival itself on this special edition of The PR Week.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Cristal Downing has been a member of PRWeek’s Health Influencer 30 list and an honoree of PRWeek’s Women of Distinction program. And as of this week, she’s now a guest on The PR Week podcast.
Downing talks about her organization’s commitment to purpose and diversity, as well as how communications at Merck has changed since she joined the company.
Plus the biggest marketing and communications news of the week, such as the start of the UEFA European Championship,
Nathan’s Famous freezing out Joey Chestnut and Shutterstock’s new AOR.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
It’s going to be a big summer for soccer in the U.S. with the American men's and women’s teams participating in the Summer Olympic Games in Paris and the Copa America kicking off this month. And that’s just a warm-up for the 2026 World Cup, which will be held across the U.S., Canada and Mexico.
Heidi Burgett, VP of corporate communications for U.S. Soccer, talks about those events, as well as her career at Nike and the explosion of women’s sports on the latest edition of The PR Week podcast.
Also on the agenda: the biggest marketing and communications news of the week, including top executive moves at
Hill & Knowlton and Havas PR, PRWeek’s Pride in PR list, a big account win for Golin and major changes at The Washington Post.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on The PR Week podcast is Nicole Dye-Anderson, SVP, MD and head of corporate communications for cards and merchant services at Wells Fargo.
She talks about the company’s initiatives and how it’s worked to refurbish its image after scandal. Dye-Anderson also adds her point of view to the biggest PR and communications news of the week, including:
-
The “brutal” job market for PR pros over age 50;
-
Pride 2024;
-
Melinda French Gates’ contributions to organizations helping women.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
You all know the value of media relations when it comes to reputation, credibility and getting stories placed. What you likely don’t know is how to measure its effectiveness on the bottom line. However, there are two industry leaders who do know: Lisa Arledge Powell, CEO and founder of MediaSource, and Kena Lewis, AVP, public affairs & media relations, Orlando Health. Fortunately, they share their vast wisdom on this podcast from which all of you can greatly benefit. They introduce new methods and tactics. They underscore the why and how of being truly strategic in your media relations. And they share concrete examples of all this in action.
And better still, you can click here for a free download of a whitepaper entitled “Effectively Quantifying the Business Value of Media Relations at Orlando Health.” This report truly breaks down a test-and-learn approach to data analysis that is commonly used in industries from retail to telecommunications.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
One of the best-known healthcare influencers, Dr. Mike Varshavski, is the special guest on the latest edition of The PR Week podcast, recorded live on Tuesday at the PRWeek Healthcare Conference+Awards. He talks about dealing with disinformation, which social media platforms he prefers and how medical professionals should keep the public informed.
That’s not all on this special edition of The PR Week. Reporter Brandon Doerrer chats with conference panelists and guests, and there’s a celebration of the best PR campaigns, agencies and organizations at the Healthcare Awards.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
London calling! PRWeek U.S. editorial director Steve Barrett checks in from the PRWeek Global Awards in this latest edition of the PR Week Podcast. The special guest is the chair of judges for the event: Sabina Ellahi, who is joining Sephora U.K. as head of PR and communications.
PRWeek executive editor Frank Washkuch and associate news editor Diana Bradley also discuss the biggest marketing and communications news of the week, including 5W Public Relations’ new CEO, the Boy Scouts’ latest rebranding and Bumble’s campaign missteps.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
BRG Communications has had a wildly successful run at the last two PRWeek Awards U.S., taking home Outstanding Boutique Agency at both events.
The firm’s president and CEO, Jane Barwis, talks about her firm’s culture on the latest edition of The PR Week and how it services a national client roster from its headquarters near Washington, DC.
Also on the show: the biggest marketing and communications news of the week, including the PRWeek Agency Business Report 2024, the Drake-Kendrick Lamar beef and controversial comments by the CEO of Hims & Hers.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Leah Chandler has served as chief marketing officer of Discover Puerto Rico since 2018, and in that time, she’s been busy. Chandler has reworked the island’s agency relationships into a collective of firms and developed a wide-ranging crisis-response plan for everything from hurricanes to shark bites.
She joins the latest edition of The PR Week podcast to talk about that, as well as the biggest marketing and communications news of the week, such as major people moves at Kenvue and Generate:Biomedicines and fresh developments in nationwide student protests and AI.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
This week’s special guest on The PR Week podcast is none other than the CEO of Phaedon, Kris Tremaine.
Tremaine talks about the evolution of her firm — as well as what its name means in Greek — from part of ICF Next.
She also chats about the biggest PR and communications news of the week, such as changes to the Burson agency network and staff, holding company results from Next 15, Omnicom Group and Interpublic Group and Shake Shack’s clever influencer decision.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Airline crises. Labor relations. Working through the opening moments of a crisis on social media.
All of these events require specific skills to protect brands, and each was discussed on Thursday at PRWeek’s sold out Crisis Comms Conference in Washington, DC. This podcast includes insights from top communications executives at UPS, Southwest Airlines and Miller Coors as they discuss how their brands navigate tricky situations.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Meet the guest on the latest edition of The PR Week podcast: John Box, CEO of Meltwater.
He talks about how his company has evolved from a news monitoring platform to one that keeps an eye on social media activity across many platforms for agencies, clients, the government sector — and even the Vatican.
Plus, the biggest marketing and communications news of the week, including Omnicom Group’s Q1 results, John Deere’s campaign to become a cultural brand for young consumers and the best and most noteworthy 4/20 campaigns.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The special guest on this week’s episode of The PR Week podcast is Myles Worthington, CEO and founder of Worthi, a Black-owned marketing, communications and content agency. Worthington discusses being named to The Lagrant Foundation’s inaugural Alumni Advisory Council, his background as a marketing executive at Netflix and how he has grown his firm from one to 30 staffers since launching in 2022.
Worthington also discusses the week’s news with PRWeek’s Steve Barrett and Diana Bradley, such as how brands reacted to the New York City earthquake and solar eclipse, 20 years of Unilever’s Campaign for Real Beauty, DJE Holdings launching Ruth, along with other big stories.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on The PR Week Podcast is Sara Garibaldi, president of Boden, which just won Outstanding Small Agency at the PRWeek Awards U.S. last month. She discusses the complicated nature of marketing to Hispanic audiences in the U.S. and much more.
Also on the agenda: the biggest marketing and communications news of the week, including PRWeek’s Salary Survey 2024, Golin’s AutonomyWorks partnership and GE splitting into three companies.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
It’s a solemn week at Dow Jones and its flagship newspaper, The Wall Street Journal, because it marks the anniversary of journalist Evan Gershkovich’s detention in Russia.
For the past 12 months, the media outlet has worked tirelessly to draw attention to Gerhkovich’s situation, alongside his parents, who attended the State of the Union address and sat for interviews with ABC News and other media. On Wednesday, the WSJ held a “read-a-thon” — a 24-hour reading of his work — to mark one year since he was imprisoned.
Ashok Sinha, SVP and head of corporate communications at Dow Jones, talks about the company’s work to free Gershkovich, as well as the top marketing and communications news of the week, including Catherine, princess of Wales’, announcement
and the communications around the collapse of the Francis Scott Key Bridge in Baltimore.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on The PR Week is none other than MSL’s U.S. CEO, Diana Littman, who talks about her efforts to supercharge Publicis Group’s primary PR firm since she became CEO in 2018.
Plus, the biggest marketing and communications news of the week, including questions about the House of Windsor’s communications strategy; Don Lemon’s interview of Elon Musk; and Unilever’s decision to spin off the outspoken Ben & Jerry’s brand along with its other ice-cream lines.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The biggest night in PR was bigger than ever this week, as PRWeek toasted the best people, campaigns and organizations both of this year and of the last 25 years.
PRWeek’s team gets together virtually the morning after the show to talk about their favorite moments from the awards ceremony and what work stood out to them in this special edition of The PR Week podcast.
To listen to the playlist for the 2024 PRWeek Awards on Spotify, click here.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The spot starring actor Michael Cera from CeraVe was one of Super Bowl LVIII’s big hits, and now other brands want to know how they can have the same kind of big-event impact.
That’s one insight from Charlotte Tansill, North America president of Ogilvy PR, who joins The PR Week Podcast to talk about the hit Super Bowl campaign that went way beyond a big game ad. She also discusses how Ogilvy’s disciplines work together on a big campaign, and when they partner with other WPP firms.
Plus, the biggest marketing and communications news of the week, such as
Pop-Tarts asking Taylor Swift for her homemade recipe, Pepsi’s global rebrand and lessons learned from working with influencers.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest edition of the The PR Week Podcast stars Pamela Bourland-Davis — or Dr. Pam to her students — who talks about how PR education is changing to keep up with new media platforms and advancements like AI. Plus, her thoughts on DEI and the biggest issues that students face when they get into the real world.
Then it’s time to recap the biggest marketing and communications news of the week, including Edelman’s full-year 2023 earnings, the PRWeek Healthcare Awards shortlist and Hormel Foods’ new chief communications officer
.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Over the years, many game-changing technologies have emerged that have improved both the process and perception of the comms function. At present, though, we are all adjusting to an innovation that will likely have the biggest impact of them all: Artificial intelligence (AI). This conversation with Chad Latz, BCW’s chief innovation officer, will be a true 360-degree study on the topic that is atop every communicator’s mind today. From cognitive AI to actionable insights. From how comms can uniquely benefit from AI to the exciting opportunities around the corner. And, of course, thoughts on mis- and disinformation. We discuss all this and more with Latz, an inductee into PRWeek’s Dashboard 25 Class of 2024.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
How does marketing a product compare to working on a presidential campaign? What’s founding an agency like after years on the campaign trail and in the White House? How should clients approach social media in the age of X?
These are just some of the questions on this week’s podcast for Teddy Goff, a one-time adviser to former President Barack Obama and cofounder of Precision. He also talks about Tucker Carlson’s “interview” of Russian leader Vladimir Putin and gives his take on agencies supporting political campaigns.
Also on the agenda: the biggest marketing and communications news of the week, from people moves to John Deere’s influencer effort to get its brand in front of new audiences.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
On this week’s episode, The PRWeek team is joined by Margery Kraus, founder and executive chairman of APCO Worldwide, which is celebrating its 40th anniversary. Kraus discusses operating in the Middle East with 400 people, innovation and AI and her Hispanic roots.
Topics include:
-
Super Bowl round-up;
-
Politics: President Joe Biden joins TikTok; Evaluating the Biden White House comms dynamic;
-
Lyft’s earnings typo snafu;
-
Weber Shandwick nabs more talent from Edelman;
-
More people moves and news.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest edition of The PR Week podcast has not one but two VIP guests: incoming Burson CEO Corey duBrowa and chairman AnnaMaria DeSalva. They talk about the big task of combining two blue chip agencies into one, building compelling offerings for clients and putting together the new agency’s executive team.
Plus, the biggest marketing and communications news of the week, such as the Dashboard 25 list, Grindr’s new agency and top people moves.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The challenges of financial sector communications and marketing are well-known, from working in a highly regulated environment to building — and rebuilding — trust with a broad range of stakeholders.
Kevin Windorf helps members of the Financial Communications Society with those topics and much more as the CEO of the organization, as well as serving as chief marketing officer for North America at 2112 Communications.
He joins the latest edition of The PR Week podcast to talk about the work the society does with partners. Plus: the biggest marketing and communications news of the week, such as the latest on the Burson merger and account moves at AT&T, Under Armour and UNICEF.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Just yesterday, WPP announced that it is merging its two biggest PR agencies, BCW and Hill & Knowlton, with a goal of completing the combination by July 1. The new agency will be titled Burson.
There’s a lot of work for the two firms to get there, and many other implications for the rest of the agency world. PRWeek’s editorial team discusses all the angles in this special edition of The PR Week podcast.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
There have been big changes in communications at Starbucks. Just this month, the company named AJ Jones as chief corporate affairs officer and hired Lyft and Microsoft alum Dominic Carr to replace him as chief communications officer.
Jones joins the PR Week podcast to talk about diversity, equity and inclusion initiatives, labor relations and how to navigate social-media-driven corporate crises. Plus, the biggest marketing and communications news of the week, such as executive moves at Yum Brands and Meta, the Kyte Baby crisis and Havas’ B Corp status review.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The World Economic Forum in Davos, Switzerland, is dominating business news headlines this week. PRWeek VP and editorial director Steve Barrett is at the event, and he has a blockbuster list of interviews for this week’s podcast. Special guests include Omnicom PR Group CEO Chris Foster, Weber Shandwick North America CEO Jim O’Leary, August CEO Nadya Okamoto, Understood.org CMO Nathan Friedman and Infosys CMO Sumit Virmani.
Plus, PRWeek’s Frank Washkuch and Diana Bradley talk about the biggest marketing and communications news of the week, including the retirement of Current Global CEO Virginia Devlin and the latest Edelman Trust Barometer.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
This year’s WEF agenda is packed with transformative concerns for CEOs, with the global economy, geopolitics, generative AI and the green agenda taking prime billing. Join PRWeek VP, editorial director Steve Barrett as he sits down with Weber Shandwick North America CEO Jim O’Leary on the mountain to discuss what’s at stake this year and how corporate leaders are navigating a world that will never change this slowly again.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
What can we expect from 2024? Well, “quiet politics,” “AI-nclusivity” and “sexy positive” are a few trends to expect this year, according to Adrianna Bevilaqua, M Booth’s chief creative officer.
She talks about those predictions and weighs in on cultural moments at the Golden Globes and other events on the latest edition of The PR Week podcast. Plus the biggest marketing and communications news of the week, including Pop-Tarts’ bowl game triumph, Edelman’s new U.S. CEO and the Alaska Airlines-Boeing crisis
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Social media upheaval. Marketing in gaming. Weight-loss drugs. Understanding what younger generations are talking about. And, if that wasn’t enough, the first AI election.
These are all big topics as 2024 begins, and they’re also among the discussion points on the latest edition of the PR Week podcast, featuring PRWeek’s entire editorial team discussing what they expect to happen this year.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
A difficult economic environment. Corporate crises over hot-button political and social issues. Controversial clients.
These were just some of the most important topics of 2023 discussed throughout the year on the PR Week podcast . Enjoy this wrap-up of the best of PRWeek’s weekly podcast from 2023. And look out for the special 2024 kick-off episode next week.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on the PR Week podcast is KeJuan Wilkins, who was named EVP and chief communications officer of Nike this year, replacing industry legend Nigel Powell.
He talks about how brands like Nike and its subsidiary Converse resonate in large parts of the cultural conversation, as well as the importance of hiring and working with diverse teams and much more.
Plus the biggest marketing and communications news of the week, including Weber Shandwick winning Walgreens’ account in the U.S., the Boxbollen craze and the first Gen Z member of PRSA Los Angeles’ board of directors.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
In this podcast, we’ll bring together three of the PRWeek Health Influencer 30 winners to discuss the importance of healthcare communications and outline key themes for healthcare communicators leading into 2024.Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. StartYour Free 1-Month Trial Subscription To PRWeek
The guest on the latest edition of the PR Week podcast is Leslie Cafferty, chief communications officer of Bookings Holdings, the parent company of Booking.com, Priceline and Kayak, among other brands.
She talks about what the busy holiday travel season means for her company and how it markets itself during major sporting events such as the World Cup. Plus, the biggest marketing and communications news of the week, including fallout from major universities’ presidents on Capitol Hill and the PRWeek Awards U.S. 2024 shortlist.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Chris Graves is stepping away from Ogilvy after nearly two decades at the agency, but he has no intention of slowing down, not with all of the technological innovation driving the world of communications.
He talks about that, from behavioral science to artificial intelligence and everything in between, as well as his career and future plans on the latest edition of the PR Week podcast.
Graves also adds his thoughts on the biggest marketing and communications news of the week, including agency layoffs, COP28 and the PRWeek Hall of Fame and Best Places to Work honors.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
In honor of PRWeek’s recognition of industry leader Jonathan Adashek, Senior Vice President, Marketing and Communications and CCO of IBM, as the inaugural winner of The David Finn Award, this podcast will feature a conversation between Jonathan, Kathy Bloomgarden, CEO of Ruder Finn, and Steve Barrett, Editorial Director of PRWeek. Jonathan will elaborate on how he helped reintroduce today’s IBM, a hybrid cloud and AI company, and his accomplishments on integrating and transforming marketing, communications, and internal engagement, as well as his leadership and vision within today’s fast changing and polarized world. Jonathan, Kathy, and Steve will provide insights on how communications professionals can be at the forefront of uniting people in a divided world, solving some of our most urgent problems on a domestic and global scale, and unlocking opportunities using the digital transformation with AI and beyond.Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. StartYour Free 1-Month Trial Subscription To PRWeek
Featuring:
- Shreya Mukherjee, chief strategy officer, MSL
- Ben Grinspan, VP of cultural strategy, MSL
A tendency among many brands and their comms leaders is to react to the hot trend. It’s totally understandable. However, it would be so much more powerful to use insights and strategy to be ahead of the trend.
Of course,cultural trends are fluid and move fast. It can be challenging just to keep up, let alone get ahead of them.
Fear not. During this podcast, MSL’s Shreya Mukherjee and Ben Grinspanshare their unique visions of how the right PR strategy — and, yes, “strategy” is in both of their titles, quite intentionally — can help you be effectively proactive in this regard.
To be even more specific, Mukherjee introduces the intriguing concept of being an “ambidextrous strategist.”
During the 25 minutes of this conversation, Mukherjee and Grinspan also counsel on setting up the proper teams and structure to allow for operation at the speed of culture. The roles of data, AI and DE&I figure prominently.
The two leaders conclude the podcast by focusing on some of today’s mega-trends and reasserting how the right strategy will ensure that your brand is in the best position possible.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The very special guest on the latest edition of The PR Week podcast is none other than Sabrina Sanchez, creative editor of Campaign.
The former PRWeek reporter talks about the 2023 Spotify Wrapped program, the AdColor event in Los Angeles and other marketing hot topics.
Plus a discussion of the biggest marketing and communications news of the week, such as COP28, Sam Altman’s departure from and return to OpenAI and top people moves.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
-Vanessa Broadhurst, EVP, global corporate affairs, Johnson & Johnson
A highly decorated executive, Johnson & Johnson’s Vanessa Broadhurst has been bestowed accolades by the likes of Savoy, blackdoctors.org, the National Association of Female Executives, who has recognized her as “Healthcare Champion of the Year,” and, of course, PRWeek, which this year is naming her to its Health Influencer 30 list.
A key reason for all these honors: Her pursuit of health equity for everyone has been powerful and consistent throughout her career. That very career has also put Broadhurst in a unique position to observe and advise on ways to ensure the goal is consistently pursued. During this podcast, she shared myriad such insights.
Though health equity has long been an issue, the recent pandemic truly shined a spotlight on how problematic it is. Few understand that as deeply as Broadhurst.
“There’s so much work to do on creating culturally competent care,” she notes. “And we need diversity in the healthcare workforce.”
While many issues in need of vast improvement remain, Broadhurst is proud to note the strides that have been made, including those facilitated by programs such as J&J’s Health for Humanity.
She is pleased to report that there is greater diversity now in clinical trials. And she even speaks about progress made in the medical illustration arena.
Broadhurst takes her role as a mentor to younger professionals very seriously, as well. She devotes time on this podcast to focusing on advice – both that she received in her early career and that she readily dispenses to the next generation.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Featuring:
-Sinead Norenius, VP of product management, Cision
A world with better content. That is the tagline for BuzzSumo, a content marketing platform that is part of the Cision family and is overseen by Sinead Norenius, VP of product management at Cision. With a promise such as that, it’s not hard to imagine that she would know a thing or two – or a ton more – about influential content.
When you listen to this podcast, you’ll quickly learn that expertise is very real and very powerful.
Authenticity and transparency are two words constantly on the minds and lips of brands and their communicators. They can also be elusive. Norenius devotes attention to how you can focus on both to create genuine connections with your audience.
She also sheds light on a far-too untapped goldmine to reach consumers.
“Micro and nano influencers,” suggests Norenius, “are your C-to-C strategy.” Why? Because “these are consumers with a really loud megaphone.”
Another type of influencer with which all brands must become familiar? Virtual and CGI influencers. If you’re unclear about this, you won’t be after this podcast.
And though it can be very hard to control, user-generated content must be an always-on strategy for communicators, she advises. “Look at it as the ongoing social media conversation in which your brand needs to be involved.”
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on The PR Week podcast is Peter Land, a veteran of most recently Dick’s Sporting Goods as well as the NBA and several agencies.
He talks about his plans for semi-retirement, as well as Dick’s reaction to mass shootings and the NBA’s forays onto the internet. Plus, the biggest marketing and communications news of the week, including the Health Influencer 30, a profile of Nadya Okamoto and tourism reviews by Discover Puerto Rico and LA Tourism.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Bayron Wilson is the cofounder and COO of Urban Alchemy, a nonprofit that works in situations involving extreme poverty, homelessness, mental illness and addiction. More than 90% of the group’s workforce are formerly incarcerated long-term offenders.
Urban Alchemy was recently recognized as a multi-award winner at PRWeek’s Purpose Awards in Chicago.
Wilson talks about the important work that his organization does, and the podcast also includes the biggest marketing and communications news of the week, such as executive moves at Anheuser-Busch, PepsiCo and BCW.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on The PR Week podcast is Lianne Hedditch, VP of communications at the San Diego Zoo Wildlife Alliance, which includes the world famous zoo as well as other operations.
She talks about how the organization advocates for the role of zoos, how it relies on volunteers and advocates and how it has to race avid fans to post pictures and information of its animals on social media.
Plus, the biggest marketing and communications news of the week, including MADD’s new impaired driving campaign, war protests on Roblox and PR pros running the New York City Marathon.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Jim O’Leary has been Weber Shandwick’s North America CEO for less than nine months — joining from top rival Edelman — and it’s been a busy nine months. In that time, he’s brought on talent from his former agency and other firms and worked to bolster his network’s strengths in AI and elsewhere.
He joins the latest edition of The PR Week podcast to talk about that and the top marketing and communications news of the week, including PRSA’s communications about the Israel-Hamas war , campaigns from Campbell’s Chunky and other topics.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
On this week’s episode, the PRWeek team is joined by Carol Cone, CEO of her eponymous organization, Carol Cone on Purpose. Topics include:
-
Wrapping up PRDecoded and the 2023 Purpose Awards;
-
Lisa Ross’ exit from Edelman;
-
ESPN’s Chris LaPlaca retiring after 43 years;
-
Remembering Salient Global CEO Bryan Specht, who died earlier this month;
-
Target’s corporate affairs changes;
-
The latest people moves;
-
Holding company news, including Omnicom’s Q3 PR numbers and WPP’s merger of VMLY&R and Wunderman Thompson;
-
And the continued conflict in Israel and Palestine.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Featuring:
-Jeff Lambert, global chair of PROI Worldwide, founder of Lambert, U.S.
-Angela Scaffidi, chair-elect for PROI, managing partner of SenateSHJ, Australia
PROI is the world’s largest partnership of entrepreneurial communications agencies. And the 90 or so firms in 65 countries that comprise the network exemplify that the whole can be greater than the sum of its parts.While Scaffidi h,as long appreciated the benefits she has reaped from being part of PROI, she recalls the start of COVID-19 as a key point in time when she was reminded of it. Legitimate concerns that the pandemic could potentially end her firm were quickly stemmed by the confidence partner agencies instilled in her.
Meanwhile, Lambert sees the benefits of the network in so many places. Top of mind for him is the expertise certain PROI members have with AI in select parts of the world and how colleague agencies are significantly assisted by that.
This all-inclusive conversation also touched on other vital topics such as predictions for 2024 and the keys to managing talent. And in every segment, interesting similarities and differences emerged in terms of how PR is perceived and practiced in different parts of the world.
PROI celebrates the drive and determination of entrepreneurs while simultaneously offering the unique benefits that only true collaboration can bring. This podcast exemplifies all of those realities.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
PRWeek’s PRDecoded Purpose+ conference in Chicago had it all, from session after session of purpose-related content to the Purpose Awards, and even an event at a Chicago school.
But don’t take it from us. Here’s what guest speakers and panelists discussed at the event.
On this podcast, hear from
Aflac CEO Dan Amos, March for Our Lives cofounder David Hogg, Mars Food North America VP of corporate communications Kristen Campos and many others. Plus highlights from the Purpose Awards and the conference itself.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on The PR Week podcast is Maeve DuVally, president of Glasheen & Co. She talks about coming out as trans while working in corporate communications at Goldman Sachs and how she serves as a mentor and advocate for others.
Plus, the biggest marketing and communications news of the week, including Shell’s global PR review, Publicis Groupe’s office policy, brand activations on Roblox and major career moves by Tara Smith and Amanda Coffee.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Featuring:
-Antony Cousins, executive director of AI strategy, Cision
While the abject fear many PR pros felt about AI’s potential to replace them has dissipated, nervousness and uncertainty are still palpable. Questions about where communicators “fit in” to this new AI-driven world are still asked with regularity.
In this conversation, Cision’s Antony Cousins, executive director of AI strategy, not only provides resounding reassurance, but tactical advice for PR pros to thrive in this new reality.
He clearly highlights the vast potential for AI to boost content. But while he cautions PR pros to be mindful of the bias that AI can bring to the information it produces, he also reminds communicators of the following:
“You still have to own the content you produce, even with AI,” says Cousins, who in addition to his role at Cision also serves as the Tech Hub chair for AMEC (International Association for Measurement and Evaluation of Communication).
When the conversation turned to ethics, he brought up a responsibility that PR pros have that very few have mentioned previously. Communicators use a lot of creative-industry providers. If AI automates PR work, which it will, that could very well eliminate jobs. PR pros, stresses Cousins, have an ethical responsibility to support those processes and the people who are crucial to them.
AI is here to stay, but so are communicators. This podcast will inspire you to do your part to ensure the relationship is beneficial to all.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The PRWeek team hosts a Gen Z-focused edition of the podcast, featuring Lyft social media manager Bri Reynolds. Reynolds talks about her social media management strategy, how brands can decide which platforms to use and much more.
Plus the biggest Gen Z stories of the week, including Taylor Swift and Travis Kelce, the Kevin James meme making rounds online, why everyone is talking about the Roman empire and the latest on Meta’s X competitor, Threads.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
There’s a lot happening in New York City this week. One of the big events is the Clinton Global Initiative, where Shari Rudolph is as her organization, Good360, made a commitment toward reducing waste and community needs.
She talks about everything happening at the CGI, plus the biggest marketing and communications news of the week, including the U.N. General Assembly,
United Airlines promoting Josh Earnest, Lisa Ross taking a leave of absence from Edelman, other major people moves and much more.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Horizon Therapeutics’ Geoff Curtis has a wide range of responsibilities, including corporate affairs, strategy, audience engagement and innovation while overseeing more than 50 staffers in corporate comms, brand, government affairs, corporate social responsibility and more.
And he built it all from a team of one person. Curtis talks about that process on the latest edition of The PR Week, as well as strategies for mentorship, the importance of internal communications and much more.
Plus, cohost and PRWeek senior reporter Jess Ruderman talks about the biggest marketing and communications news of the week, including the
2023 edition of PRWeek’s Hall of Fame, acquisitions by ICR and Omnicom PR Group and new roles for Stacey Jones and Brandee Barker.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Kyle Monson, founding partner of WE’s tech subsidiary Codeword, joins us on this week’s episode of The PR Week podcast to discuss the latest trends in that area, such as AI. He also shares his personal connection with the late singer Jimmy Buffett.
Plus, we talk about the biggest marketing and communications news of the week, including changes to Audi of America’s comms team, Barri Rafferty’s new job, the upcoming NFL season, Roz Brewer out as Walgreens CEO, Buffett’s song about PR and more.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Football season is almost here and the U.S. Open is in full swing, so we have the perfect guest for the latest edition of The PR Week: M&C Saatchi Sport & Entertainment’s North America president, Paul Anastasiadis.
He discusses the quickly changing world of sports marketing in the U.S and abroad and talks about the biggest marketing and communications news of the week.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Women have been the cultural force driving this summer, and none more than Barbie — with apologies to Beyonce and Taylor Swift. So who better to join the podcast than Catherine Frymark, EVP of corporate communications at Barbie parent company Mattel.
She talks about the pinkest summer on record, how her company is transforming intellectual property into blockbuster box office hits and when Mattel knew it had a major cultural event in the making.
Plus the biggest marketing and communications news of the week, including PRWeek’s 40 Under 40 list, Enero earnings, Erin Gentry’s move to Acronym, and big changes at X and Threads.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
his week's topics include:
-
PRWeek reveals its Purpose Awards 2023 shortlist
-
Betsy Solfisburg Quinn leaves Ketchum after 38 years
-
UAE state-owned renewables company Masdar hires PR rep ahead of COP28
-
How PR firms are responding to the Hawaii wildfire disaster
-
Why bad news media pitches get the most replies
-
And more.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest edition of The PR Week podcast has a very special guest: industry veteran and Edelman executive Dave Samson. The former top communications executive at Levi Strauss and Chevron talks about balancing work and family life and highlights from his career.
Plus the biggest marketing and communications news of the week, including Porter Novelli’s CEO , ICF Next spinning off its brand marketing group , the Union Square influencer riot and much more.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Shankar Narayanan has been at the helm of one of the fastest-growing firms in the world, healthcare specialist Real Chemistry, since the start of the last year.
The network has grown into one of the top three firms in the U.S. and six largest globally on the strength of its unique services.
Narayanan talks about those, the economic environment, recent pitches and how his firm is embracing artificial intelligence.
Plus the biggest marketing and communications news of the week, including:
-
Dave Samson’s retirement
-
Real Chemistry hiring Steve Behm
-
The Women’s World Cup
-
agencies’ AI offerings
and much more.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
It’s been a busy few weeks for Ed Hammond.
The former Bloomberg reporter was part of the group that this month launched Collected Strategies, a strategic communications firm that helps clients navigate mergers and acquisitions, corporate crises, restructurings, bankruptcies and other issues.
He talks about getting the firm off the ground, as well as the biggest marketing and communications news of the week, including:
-
Twitter’s rebranding as X;
-
Microsoft updating its comms team for the age of AI;
-
Chipotle’s contest on Threads;
-
And much more.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
This week’s guest on The PR Week podcast is none other than Jennifer Temple, EVP and chief communications officer of HPE.
She talks about how her comms team functions now, post-COVID national emergency, compared to when she joined the company in 2018, as well as mentoring other employees and agency life versus careers in-house.
Plus the biggest marketing and communications news of the week:
-
Walmart’s new chief communications officer;
-
Omnicom’s Q2 results;
-
Ulta Beauty’s top communications exec steps down;
-
And much more.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on the PR Week Podcast is one of the 50 most powerful in PR.
Doug Thornell, CEO of SKDK and a member of the 2023 edition of PRWeek’s Power List, joins the podcast to talk about his public affairs and political shop, the current political environment, the 2022 midterm election cycle and much more.
Plus, the biggest marketing and communications news of the week, including:
-
The 2023 Power List, and whether AI itself is ready for the list
-
A new top communications executive at Royal Caribbean Group
-
Craig Buchholz’s move to Hill+Knowlton Strategies
-
The latest on Threads
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
AI can help PR pros with so much more than efficiency. The pair of industry leaders featured on this podcast, presented by WE Communications, share myriad ideas and tactics that will truly enlighten you on the creative potential AI can unlock.
Proper and effective AI implementation must include a strict adherence to ethical standards. During this podcast, presented by WE Communications, a pair of industry leaders underscore communicators’ key role in meeting this mandate.
It’s been a few months since Olga Fleming took over for agency founder — and industry legend — Marina Maher as CEO of her eponymous firm. Fleming stops by The PR Week podcast to talk about the transition, what she learned from Maher, industry trends and how she expects agencies to change in the coming decades.
Plus:
-
Wrapping up the Cannes Lions International Festival of Creativity;
-
Major people moves at General Motors, Pitney Bowes and TikTok;
-
Layoffs at Edelman;
-
And much more.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Day One Agency, Campaign US’ Independent Agency of the Year and PRWeek’s Outstanding Midsize Agency of the Year 2023, is hyperinterested in reaching and influencing the next generation: Gen Z. In wanting to delve deeper into how (and why) Gen Z consumes media, the agency recently partnered with USC Annenberg Center for Public Relations on a mobile ethnographic “Ask Gen Z: A Deep Dive into Gen Z’s Scrolls” study that provides how brands can reach Gen Z, whose attention is increasingly fragmented across different corners of the internet, at all hours of the day. Recorded from Cannes Lions, Day One Agency CEO Josh Rosenberg; its director of creative strategy Eli Williams; and USC Annenberg Center for Public Relations director Fred Cook discuss the generation’s changing media diets, their complex relationship with their feeds and how actively they’re reshaping the media landscape, along with happenings from the Croisette.
In a year that’s been a challenge to navigate for comms hiring managers and candidates alike, what’s hot and what’s not for the rest of 2023 according to Jim Delulio, founder of PR Talent, the largest comms specialist recruiting firm in the country. Delulio will talk hiring trends, layoff trends, search strategies and what talent is hottest in a topsy-turvy economic environment.
Nearly two years later after forming a pioneering collaboration model, Zeno Group and Egami return to share key learnings and highlights of their work together to advance greater multi-cultural competency. Barby Siegel, global CEO, Zeno Group and Teneshia Jackson Warner, founder of Egami, joined VP, editorial director Steve Barrett to highlight how agency allyship has challenged the traditional agency partnership model, and helped to open up new opportunities for their teams and clients.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Larry Weber — yes, the Weber in the Weber Shandwick Collective — joins the latest edition of the podcast to talk about building his former agency as a part of Interpublic Group, and how there was once almost a Weber-Ketchum combination.
Plus: PRWeek summer intern M.K. Kalenak makes a special guest appearance.
Weber also talks about the biggest marketing and communications news of the week, including:
-
Kellogg clarifying Tony the Tiger’s appearance at the Tony Awards;
-
Edelman launches a B2B unit;
-
Early 2024 election communications strategies;
-
Expectations for Cannes
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
John Saunders, CEO of FleishmanHillard, makes his first appearance on The PR Week podcast after eight years in charge at the Omnicom Group agency — and his debut comes during a week packed full of news.
Saunders, whose firm has won back-to-back Outstanding Agency awards at the PRWeek Awards U.S., talks about the state of the industry as well as the biggest marketing and communications news of the week.
Topics include:
-Pride 2023 and PRWeek’s Pride in PR list;
-Chris Licht out at CNN after a disastrous profile in The Atlantic;
-Brand Entertainment Awards winners;
-Big people moves including Corey duBrowa joining BCW and Aaron Radelet leaving Walgreens Boots Alliance;
-And
Leo Messi coming to the U.S
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
This week’s episode of The PR Week podcast comes to you directly from PRWeek’s Women of Distinction event, which was held in New York on Wednesday.
PRWeek’s associate news editor Diana Bradley and senior reporter Jess Ruderman discuss this year’s Women of Distinction and Women to Watch honorees, in addition to a panel held on how to be a great leader and mentor and a moving keynote from Kelli Richardson Lawson, CEO and founder of House of Joy, a Black- and woman-owned cultural insights, marketing and creative agency.
The episode also features conversations with honorees from on and off the stage at the event.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Featuring:
-Chris Foster, CEO, Omnicom PR Group (OPRG)
-Ephraim Cohen, global lead, influencer and creator strategy, Omnicom PR Group (OPRG)
Communicators have been working with “influencers” for a long time, even before the term became common. However, so much about that relationship continually evolves. And it actually starts with how to define the word.
During this conversation with PRWeek’s Gideon Fidelzeid, OPRG’s Chris Foster and Ephraim Cohen distinguish between the dictionary definition of “influencer” and what it really means today.
From a tactical standpoint, they both clarify, it’s crucial to realize that influencers, who not that long ago waited for content, are now content creators themselves who have massive and loyal audiences of their own.
A segment of the discussion was also devoted to a topic that is always top of mind for PR pros: Measuring and proving impact in a manner that will resonate with the C-suite. Data is the star in this discussion.
As Foster notes, “Data doesn’t just answer questions. It helps you ask the right questions.” Meanwhile, Cohen underscores how data “helps you understand audiences like never before.
And that is just the tip of the iceberg in terms of the counsel shared by these two industry leaders. Maximizing paid partnerships, specific counsel pertaining to overcoming C-suite uncertainty, and examples of brands and sectors who are ahead of the curve on the influencer front are all part of this can’t-miss podcast.
This podcast was inspired by a recent salon dinner, hosted by OPRG, in which some top comms leaders convened in San Francisco to discuss the innovation of influence.
Wednesday’s PRWeek Healthcare Conference + Awards in New York marked a new milestone for the brand: its first-ever live podcast — and it has guests worthy of the occasion.
PRWeek editorial director Steve Barrett was joined on stage by Sally Susman, EVP and chief corporate affairs officer at Pfizer, who discussed her experiences working on communications during the COVID-19 vaccine, batting away disinformation and why comms is more of a hard skill than a soft skill.
Joining Susman was Edelman CEO Richard Edelman, who discussed building healthcare expertise at an agency, winning over skeptics on issues such as vaccines and working with controversial clients.
Plus a conversation between the two industry heavyweights on building consensus and taking on controversial political and social issues.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Data and analytics. Once deemed add-ons to PR work, they are now understood by all to be essential parts of the PR function. That can overwhelm new and seasoned comms pros alike. That will change, however, after this Coyne PR-hosted podcast.
Megan Driscoll launched EvolveMKD nine years ago, establishing a firm with clients in healthcare, beauty, aesthetics and other areas. And she also works with her mom, who is the agency’s office manager and a key part of each new employee’s interview process.
Driscoll talks about her firm, how the pandemic has changed it and its client work and the state of the economy on the latest edition of The PR Week.
Plus the biggest marketing and communications news of the week: Pfizer’s agency review; Twitter’s new CEO; Levick winds down; and Zeno Group’s traveling bassinet.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
This week’s episode of The PR Week is a global awards special. PRWeek’s Steve Barrett checks in from the awards ceremony in London, where the best international campaigns, organizations and individuals in communications were recognized. He also talks with jury chair Aaron Radelet, global chief communications officer and SVP, about this year’s entries.
Plus: PRWeek’s Diana Bradley and Frank Washkuch talk about the biggest marketing and communications news of the week, including more Bud Light fallout, BerlinRosen’s latest acquisition, Stagwell’s results and a new and interesting Jack in the Box appointment.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
This week’s podcast has two chunky topics on the agenda.
First, artificial intelligence. And who better to discuss the emerging technology than Frank Shaw, whose company, Microsoft, has made significant investments in AI. He discusses its benefits — such as drawing up reports in minutes rather than hours — as well as fears about it being a job killer.
Next up: PRWeek’s Agency Business Report 2023. This year’s report highlights global and U.S. agency revenue growth, broad industry trends, staff retention, women-led offices, diversity and the quotes that inspire agency leaders.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Kiwan Anderson certainly has one of the most appealing jobs in the PR industry as the global director of communications, PR and content development for the Bermuda Tourism Authority. He talks about wearing Bermuda shorts to business meetings and making the case for the island as a convenient getaway from New York City.
Plus the biggest marketing and communications news of the week, including:
-
Tucker Carlson’s split from Fox News;
-
More Bud Light marketing fallout;
-
Mattel introducing the first Barbie with Down syndrome;
-
The PR Council’s AI guidelines;
-
And much more.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
More than one in five Black Americans have gotten sick in the past 12 to 18 months because they didn’t have access to the health information they needed. Meanwhile, 53% of Black Americans say pharma companies are an important source of health information, but only 13% say they have actually learned about health from a pharma company website.
These are just two of myriad eye-opening statistics gleaned from a recent proprietary M Booth Health study. And during this podcast, Tayla Mahmud, EVP of health equity and multicultural strategy at M Booth Health, speaks to PRWeek’s Gideon Fidelzeid not only about the staggering data that highlights notable health inequities among Black Americans, but about the unique role brand communicators can – and must – play in overcoming it.
The study is called “Chosen Circles.” That title references a fact that Mahmud notes during the conversation: Lacking full trust in other sources, Black Americans are very proactive about seeking out people they know, people like them, to get the vital health information they need. Those are their “chosen circles.”
“Solving this issue cannot be done without serious engagement by those in the trenches.” This is one of many sound bits of counsel Mahmud offers to communicators in the space. “Inclusion has to be an output” is yet another.
Some noteworthy insights and specific data about Black mothers and Gen-Z are also highlighted. Plus, Mahmud shares some personal perspectives on why advancing health equity is such a passion for her. All of this and more is available to you by listening to this must-hear podcast.
Click here for M Booth Health’s proprietary study, “Chosen Circles: How Black Americans Navigate Health Decision Making.”
On this week’s podcast, the PRWeek team is joined by Change for Balance project manager Ben Trockman.
Also in this episode:
-
Craig Buchholz’ exit from GM
-
Budweiser responds to critics after trans influencer campaign
-
Big changes at Golin's corporate practice in Chicago
-
Omnicom’s Q1 numbers
-
Fox News settles defamation case
-
PRWeek launches PRDecoded 2023
-
Brand Entertainment Awards shortlist unveiled.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
For the first time, the PR Week podcast is coming to you from Washington, DC, as part of the first PRWeek Crisis Comms Conference.
The lineup included top journalists including CBS News’ Jeff Pegues and NPR’s Juana Summers, as well as deep dives into the worlds of celebrity, government and sports communications.
Plus: Insight from Andscape and ESPN’s Jason Reid, R&CPMK chair Cindi Berger and Lockheed Martin’s Dean Acosta.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Jonathan Rosen is the latest guest on The PR Week podcast, and it couldn’t come at a better time, as his firm, BerlinRosen, continues to grow via acquisition and just won Outstanding Large Agency at the PRWeek US Awards 2023.
He talks about:
-
Communications implications of former President Donald Trump’s indictment;
-
How communications pros can help to free a Wall Street Journal reporter held in Russia;
-
Major account and people moves;
-
And much more.
No matter what kind of organization or department, you must always be evaluating your overall operation – and be prepared to transform it. On this podcast, Padilla’s Tina Charpentier offers counsel to make that daunting task seem a lot more doable.
Featuring:
Tina Charpentier, EVP, client experience, Padilla
“Don’t put structure ahead of strategy,” advises Tina Charpentier, EVP of client experience at Padilla. This is counsel she often shares when she works with entities embarking on an overhaul, many of whom immediately look to their organizational chart.
While an understandable tack, such an important (and, yes, scary) endeavor demands broader thinking. And during this conversation with PRWeek’s Gideon Fidelzeid, Charpentier tapped into her years of experience to share invaluable advice, much of which focused on how to best start such an important process.
One key starting point, she notes, is a realization that it’s almost impossible to fully evaluate your own organization, so outside counsel must be sought at the very early stages. A key provider of that counsel: your clients. “Only they can tell you what it’s really like to work with your team,” says Charpentier.
Just as important: You must be ready to hear – and act upon – the hard truths.
As the discussion continues, the importance of talent evaluation (both current and prospective) in the overhaul process takes center stage. In both cases, the often-underappreciated need to clearly define roles cannot be stressed enough, she advises.
In the podcast’s final segment, Charpentier offers some specific thoughts for agencies and in-house arms, though much of that counsel works for both. For example…..
Whatever the level of communication you imagine is necessary for an overhaul to be successful, she suggests, it needs to be even deeper than you think.
padillaco.com
The most recent guest on The PR Week is Therese Caruso, global head of strategy and planning at Zeno Group. She discusses the agency’s research on multiethnic younger generations in the report, The State of Multiculturalism in America Today: A New Mandate.
Caruso also joins the regular cast of the podcast to talk about:
-
The Stand Up to Jewish Hate campaign;
-
Deepfakes strike the Vatican;
-
Blowback to the We Love NYC campaign;
-
And new account and people moves.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Day One Agency has had a big week.
The nine-year-old firm won Outstanding Midsize Agency last Thursday at the PRWeek Awards U.S. with judges citing its 59% growth over the last two years and the fact that it is now the lead creative agency for many of the brands it represents.
Day One cofounder and CEO Josh Rosenberg joins The PR Week a week later to discuss his firm’s ethos and growth strategy and discuss the top PR, communications and marketing news of the week, including:
-
PRWeek’s 2023 Women of Distinction and Women to Watch lists;
-
The cast of “Ted Lasso” visits the White House press briefing room;
-
Twitter’s smelly media-response strategy;
-
Penta’s acquisition of Copperfield Advisory;
-
And much more.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Plus, the editorial team reflects on ringing the Opening Bell at Nasdaq and more.
PRWeek's Steve Barrett, Frank Washkuch, Diana Bradley, Ewan Larkin, Brandon Doerrer and Jess Ruderman break down the 2023 PRWeek Awards, which were presented Thursday night at Cipriani Wall Street.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
On this episode of The PR Week, the PRWeek team is joined by Jennifer Skyler, chief corporate affairs officer at American Express.
Topics this week include:
-
Insights and trends from the 2023 PRWeek/PR Talent Salary Survey;
-
In-depth profile of Ulta Beauty’s first VP of PR Eileen Ziesemer;
-
International Women's Day;
-
Papa Johns brings on Edelman for IR and corporate support;
-
The latest on Walgreens’ abortion pill controversy;
-
When social media managers forget to log out of brand accounts.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Show Less
The latest guest on The PR Week podcast is Gemma Hart, VP of communications and community affairs at Danone. She talks about how a company obtains and maintains its B Corp status, as well as the topical marketing and communications news of the week, including:
-
Pfizer’s agency review;
-
The Norfolk Southern crisis;
-
Shortlists for the PRWeek Global and Healthcare Awards;
-
and much more.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Andrea Brimmer knows a thing or two about teamwork, having played soccer at Michigan State University. She knows a thing or two about challenging the status quo, leading comms and marketing for a company that revolutionized the industry as one of the very first online-only banks.
Ahead of her conversation with PRWeek’s Gideon Fidelzeid, it was determined that a great – and quite fun – way to glean from Brimmer’s vast expertise in so many areas was to play a game of word association.
The first word posed to her was “integration.” One would assume a leader who oversees PR and marketing would have some sound counsel on this. And Brimmer does not disappoint. (Both sides remembering that putting the brand first is the most important thing helps massively in this regard, she notes.)
She goes on to talk about disruption and bravery (both as a brand and as a communicator), as well as Web3 (with a noteworthy nod to gamification and all it has done in the tech and consumer space). The conversation gets more passionate as the subject of DE+I is broached.
Brimmer concludes by underscoring how “leading from the front” is foundational to her management and marcomms style.
www.ally.com
Ellen Ryan Mardiks is full of stories about how founder Fred Cook influenced the Interpublic Group agency through his personality, curiosity and leadership ability. She’s taking those lessons and her experience from four decades at the agency into her year as chair of the board of the directors at the PR Council, which is also celebrating its 25th anniversary this year alongside, ahem, some other bold-face brands in the PR industry.
Ryan Mardiks talks about her plans for both Golin and the PR Council, as well as the following topical news in the latest edition of The PR Week podcast, including:
-President Joe Biden’s trip to Kyiv;
-The passing of industry veteran David Wells;
-Edelman Global Advisory’s latest acquisition;
-QSR sector PR;
-And one agency’s out-of-this-world new practice.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
On this episode of The PR Week, the PRWeek team is joined by Tom Ryan, founder and CEO, ICR. Topics this week include:
-
Super Bowl LVII round-up
-
Edelman’s 2022 revenue results
- Medtronic’s Torod Neptune’s expanded brief
-
Remembering LGBTQ PR pioneer Howard Bragman’s life and legac
-
CEO Elizabeth McNichols’ departure from Outcast
-
Finn Partners acquisition news
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
From the media cycle to social media, to the state of governance, to the workplace — polarization in our beliefs, and how we communicate them, are contributing to a fragmented society. How do we create collaboration and consensus? What is the role of communications? What kind of leadership works in today’s world? PR Week’s Steve Barrett and Ruder Finn’s CEO Kathy Bloomgarden sit down to discuss the findings of Ruder Finn’s latest survey, which explores the importance of engagement & listening from leadership on consumer opinion and brand perception.
Fortune Media CEO Alan Murray, the author of “Tomorrow’s Capitalist: My Search for the Soul of Business,” is the guest on the latest edition of The PR Week podcast.
The longtime business journalist discusses how and why businesses are embracing sustainability and social issues — but not in a woke way — as well as the relationship between business and government.
Also on the agenda, the top marketing and communications news of the week, including:
-The combative State of the Union address
-Corporate and nonprofit response to the horrific earthquake in Turkey and Syria
-Holding company results
-Marina Maher steps back from the CEO role at her agency
-The Super Bowl
-The race to own AI
-Clean Creatives hijacking the
Ad Net Zero U.S. launch
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
This week’s guest on The PR Week podcast is Ulrike Decoene, group chief communications, brand and sustainability officer at AXA.
She talks about the differences in sustainability on both sides of the Atlantic, as well as distinctions in business and geopolitical environments, as well as lending her perspective on the biggest marketing and communications stories of the week, including:
-
The release of the video of the beating of Tyre Nichols
-
How Pfizer dealt with a Project Veritas video
-
Black History Month
-
A Super Bowl preview
… and plenty of agency moves.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Featuring:
- Phil Nardone, president and CEO, PAN Communications
The pandemic changed – and, frankly, continues to change – so much in all our worlds. Among those shifts: the C-suite’s appreciation of its employees and the need to take care of them holistically.As made crystal clear by PAN Communications’ president and CEO Phil Nardone in his conversation with PRWeek’s Gideon Fidelzeid, this is one of the most crucial undertakings any comms leader can take on – both for the present and the future.The need to embrace technology is clearly nothing new to comms pros. During this podcast, Nardone shares specific thoughts on key tech investments that will help your talent thrive.
Culture is another word central to this dialogue. Everyone knows the benefits of a strong culture and the consequences of a weak one. For Nardone, it’s all about creating a “culture of innovation.” He shares what that means and how any entity can go about building it.
One of the interesting takeaways from PRWeek’s 2022 Best Places to Work program revolves around annual performance reviews. Entities that scored well overall tended to do well in this area. Those that did not score quite as well overall, lagged behind in this regard. Nardone has some very specific thoughts on this key aspect of employee development.Dedicated career coaching and a true respect for employee feedback were also highlighted during this podcast, one full of counsel and inspiration that will indeed be worth an investment of your time.
Penta president Matt McDonald has served as a senior counselor to leaders in the public and private sectors for more than two decades, including former presidents and governors and the late Sen. John McCain (R-AZ).
Now he’s at the helm of Penta, which bills itself as “the world’s first comprehensive stakeholder solutions firm.” McDonald joins the latest episode of The PR Week to discuss the biggest marketing and communications news of the week, including:
-
The possible implications of the Federal Trade Commission doing away with non-compete clauses;
-
This year’s Dashboard 25 list;
-
ChatGPT and its implications for business;
-
The future of work;
-
More mass job losses across technology and media;
-
And the main takeaways from the World Economic Forum in Davos.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The latest guest on The PR Week is none other than the 2023 chair of PRSA and chief communications officer at Alyeska, Michelle Egan.
She talks about living and working in Alaska, and the direction she has planned for the industry body for 2023. Plus, she discusses the biggest marketing and communications news of the week, including:
-The World Economic Forum in Davos and the Edelman Trust Barometer 2023;
-Donna Imperato’s retirement from BCW;
-Jim O’Leary’s transition from Edelman to Weber Shandwick;
-Dave Samson replacing O’Leary at Edelman;
-Ketchum’s new COO and CFO;
-New York University’s study on whether PR’s workforce is too liberal
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
It’s the first podcast of the new year and with a guest worthy of the occasion: Sean Garrett: founder and convener at Mixing Board.
The tech-sector veteran talks about everything from Mixing Board’s unique structure to founding Pramana Collective with other tech comms heavyweights to what the future will hold for Twitter.
Plus the biggest news of the week, including:
-
Southwest Airlines’ holiday disaster;
-
The NFL’s response to Damar Hamlin’s collapse;
-
Away’s interesting social media campaign.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
The PR Week takes a look back at its best interviews of the year with this compilation podcast that includes chats with Tim Dyson, Chris Foster, Margot Edelman and more.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Featuring:
-Jacob Moon, cofounder and GM, Salt Lake City, Method Communications
“It starts at the top. David has been very transparent about sharing personal things [and his lead has set a great tone for us].” Those words are shared by Method Communications cofounder Jacob Moon about his agency’s CEO and other cofounder David Parkinson.The Salt Lake City, Utah-headquartered firm’s selection as a Best Place to Work in PR is notably based on not only the level of transparency from leadership exemplified by Parkinson, but an impressive and easily recognizable commitment to the holistic well-being of all team members.As Moon continues his chat with Gideon Fidelzeid, PRWeek editorial director of custom, it becomes clear that Method is an agency that prioritizes its employees above all else.
Based on staff responses to the PRWeek survey upon which the honorees were determined, programs such as Method Matters More and Method Anywhere really make a difference. The latter, in particular, helps explain why the firm scored so well for “being flexible to the point of allowing each employee to have an individualized work arrangement that works best for them (as opposed to mandating one policy for all)”.
Another area in which Method scored very well was its mentoring programs. Moon explains how his firm focuses on this – and he does so with great pride. That is a sentiment his team clearly shares about the agency that employs them.
Featuring:
-Jamie Cooper, VP, global brand PR and influence, Bacardi
-Jessica Merz, VP, global corporate comms, Bacardi
Perhaps unsurprising, but still gratifying is the fact that the word “team” was used so consistently and often by both Jamie Cooper and Jessica Merz, Bacardi’s VP of global brand PR and influence and VP of global corporate comms, respectively, during this podcast.
So many of the things that stand out about Bacardi and its selection as a Best Place to Work in PR come back to that concept of teamwork.
As Merz explains to Gideon Fidelzeid, PRWeek editorial director of custom, the desire to contribute to the greater good of the team, as opposed to being a solo star, is one of the key things Bacardi looks for upon hiring anyone. And that collaborative spirit is just as evident, notes Cooper, not only among the two teams, but among Cooper and Merz themselves.
The brand got very high marks from its comms team for “recognizing employees for doing a good job.” Cooper notes how leadership really prioritizes this not only as an emotional boost to staffers, but as a key to their constant evolution as professionals.
Even with that emphasis on team, the staff also rate Bacardi strongly for its “entrepreneurial” culture. Merz is particularly pleased by this because it is indicative of the creative atmosphere she is helping to build, one in which every single employee feels as if they can contribute meaningfully.
Putting the team first, but still allowing individuals to shine. That certainly sounds like a best place to work.
Perhaps no acronym is considered and uttered more by brands and their communicators today than ESG. Still, many questions abound. Armed with data and vast experience in the area, leaders from Kivvit answer them in this podcast.
When it comes to the home-improvement retail giant’s culture, an inverted pyramid structure, says The Home Depot’s CCO Stephen Holmes, is a major factor that could explain this honor.
Customers are at the top of that pyramid. So are employees. Leadership is at the bottom. And every leader, including CEO Edward Decker and Holmes himself, truly feels their main priority is creating an environment where their associates (the preferred word to “employees” at The Home Depot) can thrive.
In fact, main headquarters are not even called “corporate” at The Home Depot, adds Holmes. It’s the “store-support center.”
As the conversation continues with PRWeek editorial director of custom Gideon Fidelzeid, Holmes drills deep into explaining how creative storytelling helps tell the employee story and the level the comms team goes to in order to empower in-store staffers to be the best brand ambassadors they can be. After all, happy employees make happy customers.
All Best Places to Work selections were based solely on feedback from staffers provided via responses to a survey PRWeek distributed. As such, it is noteworthy that The Home Depot got very high marks on two somewhat disparate characteristics – comms being involved in all major business decisions and being a fun place to work.
Amid numerous entrants, though, many of which were also quite strong, excelling on both of those particular fronts (and much more) seems apropos for an entity chosen as a Best Place to Work in PR.
Ketchum CEO Mike Doyle is the latest guest on the PR Week, as his firm brings to a close what he describes as an outstanding year. He discusses the state of the agency business and the biggest marketing and communications news of the week, including:
-PRWeek’s Best Places to Work 2022;
-The Liver King scandal;
-Client payment terms;
-Volkswagen moves its account;
-A round of big people moves.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Featuring:
-Katie Scott, senior director, head of global communications, Iron Mountain
In just 20 or so minutes, Iron Mountain’s top communicator makes it very clear why her organization is worthy of this recognition.
In her conversation with Gideon Fidelzeid, editorial director, custom, PRWeek, much attention is paid to certain attributes at which the brand scored particularly well. (It’s important to note that all decisions were made based solely on feedback from staffers provided via responses to a survey PRWeek distributed.)
For example, while respondents reveal that many organizations have annual performance reviews, Iron Mountain’s team gives it a perfect score in terms of the usefulness of those reviews as a mechanism to help in their professional evolution. Perfect scores are also achieved in “treats employees well” and “communicating clearly and consistently to ensure the entire team is always informed and up-to-date on all decisions impacting them.”
Scott goes on to explain why terms such as “Why not?” and “Spirit of Mountaineers” are so important to the brand, as well as the role CEO William Meaney plays in making Iron Mountain a Best Place to Work in PR.
When it comes to influencer marketing, every brand’s goal is – or at least should be – to grow it in an authentic way and make sure it reaches everyone. This podcast is a great step in that direction as it introduces The Citizen Inclusive Influencer Index, a research study that reveals four cornerstones of creating trust-centered, authentic, inclusive influencer marketing.
Featuring:
-Shilpa Tiwari, EVP, Sustainability & Social Impact, Citizen Relations
“It’s fascinating how we don’t put more time into recognizing our demographics.” This thought overtook Shilpa Tiwari, EVP, sustainability and social impact at Citizen Relations, when she was recently searching for data about various ethnic groups in Canada, where she is based (Toronto, to be exact). Tiwari couldn’t find much – and the same issue arose when searching in the U.S.
As the U.S. (and Canada) become more and more diverse, brands have to realize that “it’s not about consumers,” she says, “but consumer segments.” And the data – or lack thereof – available is an obstacle to truly being able to influence the audiences you need to impact.
During this conversation with Gideon Fidelzeid, editorial director, custom, PRWeek, Tiwari discusses her agency’s research study. In the process, she offers notable insights on ethnic groups’ use of social channels, co-content creation, how the lack of diversity in the boardroom is directly causing a lack of diversity or understanding of diversity when it comes to influencer marketing, and more.
*At about the 13-minute mark of the podcast, Tiwari lists a few countries from which many people are coming to Canada. She says, “India, Canada and the Philippines.” The second country was meant to be China.
Beth Foley, VP of corporate communications and philanthropy at Edison International and Southern California Edison, joins the latest edition of The PR Week to talk about her role at one of the nation’s largest electric utilities.
Foley oversees charitable giving of about $20 million annually and leads the company’s communications activities with a focus on employees, customers and communities.
Also on the agenda: the biggest marketing and communications news of the week, including
-The 2022 PRWeek Hall of Fame;
-Edelman’s workforce strategic review;
-How companies should prepare for the new Congress;
-The launch of Weber Shandwick’s Business & Society Futures group;
-Publicis Groupe’s holiday video;
-And much more.
.Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Living more sustainably is an aspiration for almost everyone. Myriad studies tell us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In many cases, it comes down to “if I knew, I would” – consumers’ lack of understanding of how certain acts – such as eating less red meat or washing your clothes in cold water instead of hot – actually help the planet.
In this podcast, Porter Novelli’s Sandy Skees and Lisa Unsworth share some eye-opening data from their agency’s recent report, “The Gap Between Say + Do: The Sustainability Engagement Spectrum.” They drill deep into many specific behavior types and attitudes that, once identified, can inform PR efforts. And in doing all this, they give comms pros – both as brand representatives and as citizens of the planet – invaluable inspiration and education to close those gaps and help their organizations be true leaders in the space by inspiring and educating consumers as never before.
Stacey Jones is a nearly two-decade veteran of consultancy Accenture, where she’s seen the company’s evolution and expansion, including recently onboarding thousands of new employees. She talks about her role and the biggest marketing and communications news of the week, including:
-Thanksgiving and Black Friday campaigns;
-The 2023 economic outlook;
-Women of Distinction;
-More big people moves
.Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Ketchum defines trauma as a psychological injury that affects performance and well-being. By definition, it’s a powerful force that impacts the ability to do a job optimally. Enter Ketchum’s Trauma Informed Consultancy. How does it work? What’s the intent? Why Ketchum? Why now? And, most of all, what can you all take away from this?
Learn all that and more during this podcast.
It is becoming increasingly clear to the brands in this industry – just as it has to those in many others – that comms can raise awareness and even drive bottom-line results as nothing else can. And sometimes, divine inspiration can help. Any doubts? They will be erased by this podcast.
Featuring:
-Jennifer Kamienski, EVP, Coyne PR
-Denny Marie Post, Co-President of Nextbite, Lead Director at Vital Farms and Bluestone Lane, Board Member of Travel + Leisure, Libbey Glass and P.F. Chang’s
“PR allows you to punch above your weight class as a brand,” says Nextbite’s Denny Marie-Post, who is also a former CEO of Red Robin. Its unique ability to tell an experiential story better than any other discipline is a key reason.
It also helps that comms pros in the space have proved incredibly adaptable. As Coyne’s Jennifer Kamienski explains to PRWeek’s Gideon Fidelzeid, the incredible impact the pandemic had on the sector necessitated such flexibility.
“It’s not just about the food in the restaurant space,” she asserts. “It’s about appealing to all five senses. It’s about the overall experience.” And she proudly discusses numerous examples of how PR pros in the sector have gotten creative with the reality that people are increasingly accessing restaurant food off-premises.
That creativity can also be so simple sometimes. Case in point, a 2015 Red Robin campaign on which Post and Kamienski collaborated. It involved a new fish sandwich, Lent, and an invitation hand delivered to the Vatican for Pope Francis. Check out this podcast to learn more about this inspired initiative.
Follow us on Twitter: @PRWeekUS
www.prweek.com
Since the COVID-19 pandemic brought us to a halt, business and society have collided like never before, generating an increase in brands’ commitments to their communities. This dramatic rise in corporate purpose happened against a backdrop of significant economic growth and progress. BPI President Andrew Bleeker explains the pressure purposeful leaders face amid the looming economic, political, and regulatory landscape. Critically, we discuss how to connect purpose initiatives to business ROI before budgets are cut.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Dean Acosta, leader of communications for aerospace and defense company Lockheed Martin, joins the latest edition of the PRWeek to talk about getting his company’s narrative across in the media. He also gives his POV on the biggest marketing and communications news of the week, including:
-Fraudsters take Eli Lilly’s identity for a ride on Twitter;
-The World Cup in Qatar;
-Things that irk journalists and PR pros about each other.
On this week’s episode of The PR Week: Fenton CEO Valarie De La Garza, who was recently named to PRWeek’s Health Influencer 30 class of 2022. Also in this episode:
-
All about PRWeek’s 2022 class of the Health Influencer 30
-
The launch of the PRWeek Healthcare Conference + Awards;
-
Profile of UnitedHealth Group CCO Jennifer Smoter;
-
Midterm election results and implications;
-
Remembering Porter Novelli co-founder Jack Porter, who passed away this week;
-
Brew Dog defends its anti-World Cup anti-sponsor campaign.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Curtis Sparrer, the outspoken cofounder and principal of Bospar, joins the latest edition of The PR Week to talk about winning the title of Most Purposeful Agency Pro at the Purpose Awards, purposeful business and what he trademarked “politely pushy.”
Plus the biggest marketing and communications news of the week:
-Elon Musk’s takeover of Twitter and the aftermath;
-40 Under 40;
-New York City’s pay transparency law;
-The potential impact of the midterm elections on ESG
.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Sophia Feleka wears two hats as an account director at SourceCode Communications and a driving force behind the Diversity Marketing Consortium. She joins the latest edition of The PR Week to talk about the formation and work of the DMC, as well as the biggest marketing and communications news of the week.
That includes:
-Adidas splitting with Kanye West;
-Holding company and major corporate quarterly earnings reports;
-”Davos in the Desert;”
-The McRib’s farewell tour;
-People moves at
The Washington Post, Goldman Sachs and Chevron.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Most purposeful companies are guided by a desire to do good (heart) and an understanding of the business benefits of doing so (mind). On this podcast, a pair of industry leaders representing Current Global explain how a third crucial element - soul – can take ESG initiatives and commitment to entirely new levels.
Speakers: -Virginia Devlin, CEO, Current Global -Renee Austin, president, North America, Current Global
To architect a purpose, says Current Global’s Renee Austin, brands must lead with soul. In order to lead with it, though, you must understand what yours is – and you will be able to after listening to this podcast. In addition, this conversation touches on the power of inclusion, explains the role purpose plays in product innovation, provides myriad examples of brands in a variety of sectors who are beacons of purpose, and much more.
In its latest edition The PR Week welcomes Shelley Spector, president of Spector & Associates and founder and director of the Museum of Public Relations. She talks about the early days of the industry and her interactions with trailblazers such as Edward Bernays and Harold Burson.
Plus, the top marketing and communications news of the week, including
-PR Decoded and the Purpose Awards in Chicago;
-BerlinRosen’s strategy to help the families of victims of the Sandy Hook mass shooting;
-Aldi picks a new U.S. PR AOR;
-The launch of Semafor;
-Ulta Beauty’s response to transphobic comments;
-Q3 results from Publicis Groupe and Omnicom Group;
-Hims & Hers names its first CCO
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
PRWeek’s conference returned to Chicago this week for the first time since the start of the COVID-19 pandemic with the two-day event PRDecoded: Purpose Evolved.
The week started with a trip to Great Lakes Academy via a partnership with GenYouth and continued with two days of great panels and breakout sessions and PRWeek’s Purpose Awards .
Plus: special guests tell the podcast how their organizations are embracing purpose.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
This fifth podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, immediately challenges the notion of intent as it pertains to DE&I. In her conversation with PRWeek’s Gideon Fidelzeid, Shannelle Armstrong Fowler, director of U.S. public affairs at AbbVie and member of the esteemed Changemakers Advisory Board, speaks passionately about what real commitment must look like and offers counsel on how to attain it. Much attention was also devoted to the importance of the right culture and ensuring the psychological safety of all key stakeholders, especially staff. You’ll also enjoy – and learn from – Shannelle’s stint as a TV star.
We welcome you to listen to the first, second, third and fourth podcasts of this series, featuring Google’s Corey duBrowa, Medtronic’s Torod Neptune, Royal Caribbean Group’s Rosanna Fiske, the Peace Corps’ Troy Blackwell and UPS’ Deisha Barnett.
Patrick Lenihan, a veteran of Google and Goldman Sachs, has served as VP and head of global communications at dating app Grindr since January. He chats about taking the company public and navigating thorny issues.
Plus the biggest marketing and communications news of the week, such as:
-Previewing PRDecoded and the Purpose Awards;
-The latest on the “Corn Kid;”
-Kim Kardashian’s crypto fine;
-Bayer uses TikTok to get people aged 50-plus into gummy vitamins;
-WE’s Brands in Motion study;
-More top-level people moves
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
In this fourth podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, Deisha Barnett, president, global communications and content strategy at UPS and member of the esteemed Changemakers Advisory Board, and PRWeek VP and editorial director Steve Barrett speak about what makes a true DE&I “changemaker.” To shed light on the answer, crucial issues ranging from creative solutions to pay equity to transparency are all discussed in depth.
We welcome you to listen to the first, second and third podcasts of this series, featuring Google’s Corey duBrowa, Medtronic’s Torod Neptune, Royal Caribbean Group’s Rosanna Fiske and the Peace Corps’ Troy Blackwell.
Follow us on Twitter: @PRWeekUS
www.prweek.com
Craig Minassian, longtime communications leader for the Clinton Global Initiative, helped bring the event back for the first time since 2016.
Plus:
-Edelman turns 70;
-A profile of Intel’s Tara Smith;
-GM’s RTO policy
-And much more
Follow Craig on Twitter: @MinassianMedia
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Featuring:
-Jeff Lambert, global chair of PROI Worldwide; chair, Lambert
-Ana Margarida Ximenes, president, ATREVIA (in Portugal)
For more than a half-century, PROI Worldwide has created and grown a network of firms all over the world who have found the key to simultaneously helping each other while still thriving as individual agencies. In this podcast, Jeff Lambert, global chair, PROI Worldwide and chair, Lambert Global, and Ana Margarida Ximenes, president of Atrevia (in Portugal), speak with PRWeek's Gideon Fidelzeid about mastering both the spirit and the business benefits of collaboration. Other topics touched on include: The impact of the war in Ukraine, particularly on agencies in close proximity; the importance of agency culture; and more.
In this third podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, the focus shifts to PR’s younger talent – the industry’s future. In this conversation between Troy Blackwell, press director at the Peace Corps and member of the esteemed Changemakers Advisory Board, and PRWeek’s Gideon Fidelzeid, numerous challenges preventing younger diverse professionals from short- and long-term advancement are tackled. Those include the interview process, the lack of “people like me” at senior levels, practice groups that are a good start but aren’t set up for long-term impact, and more.
We welcome you to listen to the first and second podcasts of this series, featuring Google’s Corey duBrowa, Medtronic’s Torod Neptune, and Royal Caribbean Group’s Rosanna Fiske.
The “great resignation” and a plethora of return-to-office issues have been on everyone’s mind throughout the pandemic, so who better to join The PR Week podcast than Lara Vandenberg, founder and CEO of the online talent marketplace Publicist? She talks about launching a company in the first month of lockdown and what the PR talent marketplace is really like.
Vandenberg also chats about the top marketing and communications news of the week, including:
-The PRWeek Bellwether survey 2022.
-The latest class of the PRWeek Hall of Fame.
-Queen Elizabeth II’s funeral.
-Patagonia’s founder “giving away” the company.
-Hill+Knowlton Strategies acquiring Jeffrey Group.
-and another round of top people moves.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
This special edition of The PR Week features Matt Neale, CEO of Golin, and PRWeek U.K. editor John Harrington commenting on the death of Queen Elizabeth II, including her skills as a communicator and the relationship between the U.K. and the U.S.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
In this second podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, PRWeek VP and editorial director Steve Barrett speaks with Rosanna Fiske, global CCO of the Royal Caribbean Group and member of the esteemed Changemakers Advisory Board. During their conversation, Fiske calls on the industry to bring the same forward thinking it does in so many other areas to the pursuit of DE&I. She highlights how the creation of a sense of belonging is vital to the retention of diverse talent. Additionally, she reminds us that meaningful, sustainable progress can only occur when all three elements of DE&I – Diversity, Equity and Inclusion – are pursued with the same vigor.
Click here to listen to the series’ first podcast, featuring Google’s Corey duBrowa and Medtronic’s Torod Neptune.
This special edition of The PR Week features Matt Neale, CEO of Golin, and PRWeek U.K. editor John Harrington commenting on the death of Queen Elizabeth II, including her skills as a communicator and the relationship between the U.K. and the U.S.
The main goal of the inaugural Changemakers program, presented by Google in partnership with PRWeek, was to inspire the PR industry to build on the intent it already has to achieve true progress on the diversity, equity and inclusion front and inspire needle-moving action toward that crucial objective. In this first of a five-part podcast series, Corey duBrowa, Google’s VP of global communications and public affairs, speaks with Torod Neptune, SVP, corporate marketing, brand, communications & CCO at Medtronic, about the inspiration behind the Changemakers program, while talking tactically about the collaboration needed between agencies and in-house teams to facilitate tangible, real evolution.
Plus Company burst onto the scene last year and made an even bigger splash this year with new acquisitions. Its CEO, Brett Marchand, sits down with The PR Week podcast and talks about his network’s unique approach, as well as the biggest marketing and communications news of the week.
-Restructuring at Dentsu and the departure of Wendy Clark;
-20 years of PRWeek Students of the Year;
-Another acquisition by Finn Partners;
-Golin’s sustainability research amid opposition to ESG investment;
-The return of the NFL
-More executives on the move.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Show Less
Bob Gold & Associates is celebrating its 25th year in business. Its owner and CEO, Bob Gold, talks about his experiences at the firm and in sports TV and entertainment PR, and weighs in on the biggest marketing and communications news of the week.
On the list for this week:
-An eBay communications executive becomes the story after an interesting find on vacation;
-The National Football League kicks off its 2022 season with tragic news about one of its communications execs;
-What is BeReal? And is it useful for brands?;
-Instacart’s clever move at the VMAs;
-Moderna sues Pfizer;
-Republican state officials push back on ESG investment.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Elizabeth Jarvis-Shean joined DoorDash just months before the COVID-19 pandemic began and helped to lead the company through a period when food-delivery services were a life-saving part of the economy for many people.
She also talks about working for dynamic leaders at DoorDash, as well as Tesla and the Obama White House.
Plus:
-The CDC shakes up its communications function in light of public health emergencies;
-Moderna sponsors the U.S. Open to raise mRNA awareness
-Hershey responds to Macklemore’s viral TikTok
People moves:
Clorox hiring Linda Mills
Starbucks promoting A.J. Jones,
Boden names Sara Garibaldi as president
BerlinRosen takes a majority stake in Derris
And much more.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Former Edelman executive Kathy Krenger joined Kraft Heinz as global CCO in July 2021 from Hyatt Hotels, reporting directly to the company's CEO Miguel Patricio and working directly with him on the business' transformation.
She replaced 23-year Kraft Heinz veteran Michael Mullen, who retired in mid-August last year. On this week's podcast, she talks about doubling down on employee engagement, moving North America comms into the global comms team and bringing on Zeno this March for corporate agency support.
Plus:
-Edelman subsidiary's work with LIV Golf and the agency's split with Standard Bank Group;
-Lyft hiring WE as PR AOR;
-Diversity Marketing Consortium adds two more agencies
And much more.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Dominic Carr joined Lyft as its VP of communications in mid-2021 and has been driving its comms strategy in new directions ever since, growing its communications team and adding new kinds of roles, all while reevaluating its agency partnerships.
He talks about those processes, Lyft launching a media division and the differences between the U.S. and U.K. media markets in the latest edition of The PR Week.
Plus:
-The end — or maybe not — of the Choco Taco;
-ICF Next winding down some services;
-Tazo’s regenerative campaign
And much more.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
Want insight into the booming podcast market? We have the guest for you: Paul Suchman, chief marketing officer at Audacy, a free broadcast and radio platform. He talks all about audio and the resilient power of local news.
Plus, the biggest marketing and communications news of the week:
-The 2022 class of PRWeek’s 40 Under 40;
-A former Weber Shandwick key executive pleads guilty in fraud case;
-A new top communications executive at Boeing;
-Good momentum in Havas’ Q2 earnings;
-The end — or is it? — of the Choco Taco;
Hot wing lip gloss
at Applebee’s, and much more.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
https://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D
This week’s guest on The PR Week is an insider in both the political and Washington, DC, public affairs agency circles: Alex Conant, founding partner of Firehouse Strategies.
He talks with PRWeek executive editor Frank Washkuch and associate news editor Diana Bradley about setting up his own shop with business partner Terry Sullivan in 2016 and growing it beyond the Beltway. Plus: why it’s way too early to predict the 2024 presidential race.
Also on this week’s episode:
-Instagram’s CEO responds to Kardashian criticism;
-PR firms’ disappointment in the NIL market;
-Jay Carney’s move from Amazon to Airbnb;
-The comms reorganization at Macy’s Inc.;
-Edelman Smithfield going global;
-And much more.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
https://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D
The special guest on the latest edition of The PR Week Podcast is Tractable’s PR lead Norval Scott.
The former Dow Jones and Globe & Mail journalist discusses the tech media sector, transitioning into PR and the lack of insight his newsroom colleagues have about the comms profession, plus contemporaneous news topics including:
-
Omnicom PR agency Q2 financial results, Ketchum hires Jim Joseph;
-
Dxtra firms move under IPG CEO Philippe Krakowsky following Andy Polansky retirement;
-
Minions reminds consumers Tupperware is still around;
-
Saudi Arabia chooses Edelman to help transform its global perception;
-
PRWeek Awards 2023 launches for entries; Corey duBrowa is chair of jury;
-
Nancy Elder moves to the New York Mets from Dazn;
-
And much more.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
The special guest on the latest edition of The PR Week Podcast is none other than Target’s communications leader, chief communications officer, Katie Boylan.
She discusses current economic conditions and how they affect retailers and growing her team by 20%, as well as the top marketing and communications news of the week, including:
-The 2022 edition of the PRWeek U.S. Power List;
-Uber’s lobbying scandal;
-Firehouse Strategies secures a major investment as it plans growth;
-Twitter’s new global comms leader;
-The amazing photographs from the Webb telescope, and their rollout;
-And much more.
Follow us on twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
https://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D
What happens when a brand disagrees so much with its parent company that it decides to sue? That’s one topic on the agenda on the latest edition of The PR Week with special guest James Wright, global chairman of the Havas PR Global Collective and global CEO of Red Havas Group.
Also on the list of topics:
-Neera Chaudhary exits Ketchum;
-PRWeek and Google launch the Changemakers initiative;
-BerlinRosen acquires DEI specialist Onward;
-Two RFPs from the LGBTQ Task Force;
-Travel chaos.
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
https://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D
Pretty much every story or narrative these days has to be communicated through a public health lens in some form or fashion, whether that involves coronavirus infection, vaccines, travel, returning to physical work spaces or leisure. But as recent criticism of high-profile Spotify influencer Joe Rogan and the case of Novak Djokovic’s vaccine status show, there is a vast amount of misleading and false information out there.
This podcast explores why trusted brands have a crucial role to play in promoting credible, science-based healthcare information, illustrated by effective examples of how they are going about this. The responsibility and opportunity lies not just with brands operating in the heavily regulated pure health/pharma space, but also mainstream brands where health is one lens through which they communicate.
The guest on the latest edition of The PR Week Podcast is none other than WE’s president of North America and chief client officer, Dawn Beauparlant.
On the agenda:
-Cannes roundup: Why PR’s Lions performance doesn’t tell the whole story;
-The implications of the Supreme Court decision striking down Roe v. Wade;
-General Motors restructures its comms leadership;
-Julie Hamp returns to Toyota;
-WPP sticks with energy clients
.
Comms pros have all watched “Mad Men’s” Don Draper walk into a conference room, deliver a brilliant pitch and save the day. But what if the notion of “the big idea” is as outdated as the three-martini lunch? In this podcast, Josh Budd, Chief Creative Officer, NA, Citizen Relations and Jaime Pescia, VP, Global Creative & Brand engagement, Little Caesars Pizza talked about how the pressure to deliver “the big idea” can hinder creativity and harm the collaborative process.
The past two plus years have been unprecedentedly challenging for consumer brand comms pros – and even more difficult for those centered around ‘fun.’ From COVID-19, social injustices, political polarization, cancel culture, mass shootings and inflation to a media landscape almost exclusively covering doom, we will discuss the results of a nationwide consumer survey which poses the question: is it time for fun to return to brand marketing campaigns?
Edelman's global chief creative officer Judy John talks to PRWeek editorial director Steve Barrett about the trends behind the winning work in the PR lions, why this is PR's time across the board and why comms pros should get out there and change the world.
Barrett also speaks to jurors Chris Foster, CEO of Omnicom PR Group, and Cheryl Overton, founder of Cheryl Overton Communications to get their take on the work that was judged this year and why comms shops still can't seem to crack the code of winning in the PR Lions.
Also on the itinerary:
- Why the Cannes jury plumped for Decathlon and BBDO Belgium's The Breakaway as the PR Lions Grand Prix.
- Having more creatives on the PR jury and the first ever client judge.
- How the best work not only stands for something but is also sustainable and profitable.
- What John means when she says PR is the next trend.
- And much more.
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
https://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D
During recessions reputation has more sway than marketing. Buyers want trust and credibility — they need to know they are buying from sound businesses that can and will survive the lean times. PR is how you build trust, credibility — earned, third-party validation matters more than ever. Continuous communication is critical. Your competitors may go quiet — this is your opportunity to gain ground and market share. This is an opportunity for brands to build communities via organic social. Agencies will be more needed than ever, brands will need to outsource additional headcount. People connect to stories - provide examples of companies that were either born or underwent growth (outpaced a competitor) during a recession. Pepper these throughout the conversation. More mature companies have to consider their whole stakeholder ecosystem - a lot of audiences often with conflicting interests, esp during a recession - investors vs employees re: layoffs. Speaking authenticity while also addressing the concerns of each stakeholder is a crucial role that comms can help with.
Rosanna Fiske, global chief communications officer of the Royal Caribbean Group, joins the latest edition of The PR Week podcast to discuss her empathetic approach to management, as well as the latest trends in the cruise industry.
Also on the itinerary:
-Dxtra wins Moderna’s global AOR account;
-Strong growth in Edelman’s multicultural unit;
-How Taco Bell brought back Mexican Pizza;
-A preview of the Cannes Lions International Festival of Creativity;
-And much more.
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
https://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D
Follow us on twitter: @PRWeekUS
Glen Jackson, who cofounded Jackson Spalding in 1995, has been one of the most prominent PR leaders in Atlanta ever since. He joins the latest edition of The PR Week to talk about the communications market in the economic hub of the South, and much more, such as:
-Maintaining a firm’s culture by staying independent;
-Empowering employees and future leaders;
-Special — and very effective — guests in the White House briefing room;
-Ethical red flags in client work.
On the latest edition of The PR Week, Lippe Taylor's coach-in-residence Stephanie Smirnov explains how the two-time PRWeek Outstanding Midsize Agency has mitigated the pressures of the Great Resignation to retain employees and position the firm for exponential growth, partly through its The Leading Edge in-house coaching program for directors and senior executives.
Plus:
-
Corporate responses to the mass shooting at a school in Uvalde, TX;
-
Activist shareholder Nelson Peltz gets a spot on the board at Unilever;
-
An uptick in boomerangs at PR agencies;
-
BTS join a White House press briefing to talk about anti-Asian hate crimes
-
PRWeek launches Pride in PR 2022.
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
https://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D
Follow us on twitter: @PRWeekUS
The firm’s director of marketing and PR talks all things metaverse and web3.
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
https://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D
PRWeek returns to an in-person celebration of the best global work, teams and individuals after a hiatus of three years. This week's podcast features an interview with 2022 Global Awards jury chair Damon Jones, CCO at Procter & Gamble, as well as excerpts from the gala ceremony, including a special tribute to our inaugural Global Communicator of the Year, President Volodymyr Zelenskyy.
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
https://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D
Podcast topics:
-PRWeek’s first Healthcare & Pharma Comms Awards and Summit;
-Agencies and companies react to the Supreme Court leak;
-Karine Jean-Pierre named White House press secretary;
-Q1 results from Stagwell and S4;
-New communications leaders at Oatley and other companies.
It’s a special Agency Business Report 2022 edition of The PR Week podcast starring one of the top-ranking agency executives in the entire industry: Chris Foster: CEO of Omnicom PR Group.
On the agenda:
-Astronomical 2021 growth for agencies. But what does that mean for the work they’re doing;
-Providing new types of assignments for clients, such as consultancy-level counsel;
-What the agency world can do to improve diversity;
-And much more.
Follow us on twitter: @PRWeekUS
Corey Dade, VP of corporate communications at WSP U.S.A., is this week’s guest on The PR Week. He talks about leading communications for the massive engineering professional services firm and other topics, including the impact of the Biden infrastructure law.
Plus:
-Longtime Edelman veteran Russell Dubner joins Boston Consulting Group as its global chief communications officer
-PR shines in WPP’s Q1 financial results, outperforming all other sectors
-Elon Musk looks nearly certain to buy Twitter. What that means for free speech and harassment on the platform
-Two important departures at The Brooklyn Brothers, as Jackie Stevenson steps up to a new role at Interpublic Group
-PRWeek wins big at the Neal Awards
-PRWeek’s Purpose Awards are open for submissions
Follow us on twitter: @PRWeekUS
Remember when technology magazines were the size of phone books? Next Fifteen CEO Tim Dyson takes listeners back to that era on the latest edition of The PR Week, talking about working with Steve Ballmer and Bill Gates at Microsoft and other lessons from the dot-com boom and earlier.
Plus:
Omnicom Group and Publicis Groupe Q1 numbers and the S4 Capital earnings delay ; The end of the federal transportation mask mandate; Netflix’s disastrous earnings; and 4/20 — is it too mainstream for brands?
Follow us on twitter: @PRWeekUS
Podcast topics:
- Golin wins Grubhub’s PR AOR account;
-The state of return-to-the-office mandates after Philadelphia reinstated mask mandates and the New York City subway shooting;
-
Agencies push back on photo retouching among influencers;
-
Brand Ukraine;
-
PRWeek’s Salary Survey Premium Edition;
-
The latest roundup of TalentWarpeoplemoves.
Inspiration and education were everywhere as creative industry leaders convened for the annual extravaganza in March. Couldn’t be in Austin, Texas? Were there, but need a refresher? This podcast has you covered.
On the latest edition of The PR Week, Atari’s David Lowey sits in to talk about his company’s 50th anniversary and the sheer scale of the gaming industry.
Plus:
- Major people moves at HP, McDonald’s, the Federal Reserve Bank of San Francisco, BCW, Marina Maher Communications and Disney
- Jen Psaki reportedly negotiating for her own show on Peacock;
- The somewhat overshadowed Grammy Awards;
- Ukrainian marketers’ and PR pros’ efforts;
- Ruder Finn acquires Peppercomm.
Follow us on Twitter: @PRWeekUS
Lisa Tareila, director of public relations at Next PR, joins The PR Week to discuss Academy Awards fallout and other Oscars highlights and lowlights.
Plus:
-PRWeek’s 2022 Women of Distinction and Women to Watch classes;
-Disney’s response to Florida’s ‘Don’t say gay’ law;
-Why PR firms are turning down new business at an unprecedented rate;
-New top corporate hires at Weber Shandwick and Hill+Knowlton Strategies;
-Who’s in the running in PRWeek’s Pets in PR poll?
Follow us on twitter: @PRWeekUS
Podcast topics:
-
Zeno Group wins three Kraft Heinz brand assignments;
-
Ongoing coverage of war in Ukraine, and the comms strategies of Volodymyr Zelenskyy and Russian propaganda;
-
Real Chemistry 2021 revenue surges to $439 million;
-
Weber Shandwick elevates Pam Jenkins to chief public affairs officer;
-
Details from PRWeek's inaugural Healthcare + Pharma Comms Awards shortlist;
-
PRWeek’s 40 Under 40 is back and open for entries;
-
The reveal of this year’s PRWeek Global Awards shortlist.
Follow PRWeek on twitter @PRWeekUS
The editorial team reflects on ringing the Closing Bell at Nasdaq and PRWeek's first in-person live awards for three years.
Podcast topics:
-
Ziesemer talks about joining Ulta Beauty at the start of the COVID-19 pandemic after a career on the agency side, how the pandemic impacted the beauty retail industry, how cosmetics consumers changed their behavior working from home, Ulta's DE&I work and more.
-
The latest updates from the Russia-Ukraine war and how brands are reacting, from increased support for Ukraine to ending operations in Russia entirely;
-
Discussing International Women’s Day, brand activations and how organizations can put their money where their mouths are;
-
Reacting to an op-ed by Dark Horses exec Melissa Robertson on PRWeek calling for an end to the stigmatization surrounding menopause;
-
Evaluating Stagwell’s 2021 financial reports after another turbulent year;
-
What is the future of work in a post-COVID world? PRWeek’s March-April issue profiled leaders at Glassdoor, LiquidSpace and Unispace to gauge how the industry is still evolving and being disrupted regarding in-person, remote and hybrid work.
Podcast topics:
-
Ross discusses his work at Caracal, which is a communications advisory firm specializing in global business issues at the intersection of globalization, disruption and politics. He also talks about Brigadoon, a global affairs news and information platform for leaders, of which he is founder and chief curator.
-
The latest developments regarding the war in Ukraine, specifically the use of social media by both Ukrainian officials and Russia’s online propaganda machine;
-
Takeaways from President Joe Biden’s first State of the Union address: what Biden chose to highlight and how;
-
Discussing the findings from the 2022 PRWeek/PR Talent Salary Survey, from the COVID-19 pandemic’s ongoing impact to how agencies and employees are starting to get their confidence back;
-
Profiling Glassdoor's head of communications, Scott Dobroski, and how Glassdoor is positioning itself during the “Great Resignation”;
-
This week’s notable people moves, from a new COO at Trailrunner International to a new global head of creative at Golin
Podcast topics:
-
Marquis runs down his history with BNY Mellon and the intricacies of his role as global head of external comms, the future of hybrid work as the latest COVID variant recedes, how students and new graduates experience the job hunt differently now and more.
-
The communications components of the Russia-Ukraine conflict; how the Biden White House is communicating information to important stakeholders — both domestic and foreign — how Russian president Vladimir Putin is trying to control the narrative and more;
-
The details of WPP’s acquisition of influencer marketing firm Village Marketing under the Wunderman Thompson North American network. Village Marketing has worked on creative campaigns for Equinox, Honest Company, Netflix and Nike;
-
Explaining the controversy around Everything-PR, which presented itself as an industry news agency but was actually under the ownership of 5WPR founder and CEO Ronn Torossian — a fact that drew criticism from PRSA-New York’s board of directors;
-
News from pharma industry vet Ray Jordan as he launches his own agency, Putnam Insights;
-
How public-affairs-focused boutique agency Firehouse Strategies is expanding to meet client expectations with new offices in New York and Florida.
Podcast topics:
-
Anderson talks about the origins of Nike Communications, the Black Acceleration Initiative — pro bono PR and marketing support for Black-owned businesses — and how the industry can better serve Black professionals’ career development beyond Black History Month; Garba talks about how the Black Acceleration Initiative propelled LoveLee Wine, how she developed her own brand and more;
-
Recapping Super Bowl LVI, the best and worst advertisements, the blockbuster halftime and the actual game itself;
-
The latest on the shakeups at CNN, as Allison Gollust exits following Jeff Zucker’s departure earlier this year;
-
Discussing noteworthy Valentines Day ads and activations this year;
-
Interesting findings from HypeAuditor’s State of Influencer Marketing report on which social media platforms are influencers’ favorites;
-
On Heidi Hovland’s move to Edelman as global chair of food and beverage;
-
Meeting this week’s feature Pets in PR pet, Pimm the dog.
Podcast topics:
-
Asche talks about his career move from CMO at anti-tobacco advocacy group The Truth Initiative to the president of climate-focused nonprofit Potential Energy; the similarities and differences in advocacy targeting the big tobacco and big oil industries; how to communicate complex or controversial advocacy ideas to a broad audience and more.
-
Looking at Edelman’s 2021 results, which saw revenue at world’s largest PR firm jump 15.4%, moving closer to the $1 billion mark; And results from Omnicom’s 2021 PR holdings, which reported an increase of 6.3% for the full year to $1.39 billion.
-
The details of 360PR+’s first acquisition, lifestyle agency CRC.
-
On everything Super Bowl LVI, with some social media marketing insight from Twitter Next’s Ryan Oliver.
-
Recapping the latest developments in the Spotify-Joe Rogan controversy, from COVID-19 misinformation to Rogan’s repeated use of racial slurs and Spotify CEO Daniel Ek’s statement.
-
On PRWeek's Pets in PR, which launched this week, and puts the spotlight on PR pro’s furry, scaly and feathered friends helping them through pandemic life.
Podcast topics:
-
Pulizzi talks about Kyndryl's $19 billion spinoff from IBM in November 2021, how to organize and tell the brand story of a new business under COVID-19 restrictions, Pulizzi's career path in the Clinton Administration, Citi, World Bank and GE, and more;
-
Discussing how media companies' crisis comms around controversial public figures, from Joe Rogan’s podcast and allegations of spreading of vaccine misinformation to Whoopi Goldberg’s suspension from The View over insensitive remarks regarding the holocaust to Jeff Zucker's sudden resignation from CNN due to an undisclosed workplace relationship;
-
The latest in football comms, from The Washington Football Team’s rebrand to the Commanders to Tom Brady’s retirement;
-
The week’s most notable people moves, including Jim Hughes taking over as CEO at Trailrunner and David McCulloch joining Google's Tapestry spinoff;
-
Discussing restructuring and acquisition news, including Finn Partners’ acquisition of woman-owned brand strategy and creative firm AHA and Pan Communications’ reorganization;
-
Entries are open for two fun and creative submission-based features: PRWeek’s Pets in PR launch and the return of the ever-popular Cover Contest.
Podcast topics:
-
Littman talks about her three-year tenure as MSL U.S. CEO, how the agency's culture shifted during COVID-19, how MSL redefined and repositioned itself as a "midsized" agency while staying true to its identity and more;
-
How Korean K-pop supergroup BTS created an organic branding opportunity for fast-food chain Chipotle Mexican Grill and how the restaurant quickly created an activation to target BTS’s super-fan “army”;
-
On the drama surrounding M&M's mascot redesign, which made the female M&M’s mascots “less sexy” and angered some conservative commentators like Fox News’ Tucker Carlson;
-
How celebrities and influencers' influence interacts with brand decisions and public perception, from Peter Dinklage's comments on Disney's Snow White to Neil Young's threat to pull his content from Spotify over Joe Rogan's COVID-19 vaccination coverage;
-
Discussing the appointment of Procter & Gamble’s chief communications officer Damon Jones as chair of this year’s PRWeek Global Awards jury;
-
On the challenges women's health brands face on social media platforms, which sometimes censor female-centric health messaging as sexually explicit or inappropriate;
-
Looking at the CDC’s latest COVID-19 vaccination activation, which targets travel-hungry millennials and Gen Zers’ FOMO — fear of missing out — to encourage getting the jab;
-
Peloton faces pressure from activist investor Blackwells Capital to find a new CEO and possibly sell the company following falling stock prices.
Podcast topics:
-
Rafferty talks about starting a new role and taking on more responsibility during her largely remote tenure at Wells Fargo, moving from the agency world to running comms for a large financial institution, the future of live events and business conferences and more.
-
Discussing the details of IPG Dxtra CEO Andy Polansky’s plans to retire after a 38-year career and the future of Weber Shandwick and IPG Dxtra;
-
The implications of Edelman’s latest Trust Barometer report, which found consumer trust has declined across media, government and business;
-
On the potential benefits and risk of Unilever’s bid for the consumer healthcare arm of GSK;
-
The key players on GM’s revamped comms team, which included hiring for 20 new positions and reconfiguring existing teams;
-
On IBM's Jonathan Adashek moving into a new communications role to include marketing;
-
On Microsoft’s move to acquire Activision Blizzard for nearly $70 billion in the largest-ever gaming sector deal of its kind and what it means for the future of the metaverse and ongoing PR crises at Activision Blizzard.
Podcast topics:
-
Levick talks about running a boutique agency focused on crisis commutations, the evolution of crisis communications over the last several decades — especially during the turbulent Trump administration — working with potentially controversial foreign governments, what mainstream media gets wrong about PR professionals and more;
-
Discussing the details of IPG Dxtra CEO and Weber Shandwick executive chairman Andy Polansky’s planned retirement, which he announced on January 12. What’s next for Polansky after the June exit date?;
-
The latest on Edelman’s climate change principles. Edelman recently completed a client review and released a set of principles guiding which companies from which it will a ccept work. The firm had faced pressure from activist groups over its past work with fossil fuel clients such as ExxonMobil;
-
What is Wordle and why is every brand Twitter account suddenly tweeting green and yellow square emoji?;
-
A study from PR firm DKC looks at how different generations use social media sources for news and other information, and at which generations are least trustful of online news sources;
-
Recapping the latest people moves at BCW, Ketchum, M Booth Health, Caris and more;
-
PRWeek has opened submissions for its annual agency rankings table, part of PRWeek’s Agency Business Report. Learn more here.
This week on the podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Sabrina Sanchez, reporter for PRWeek and Campaign US.
Podcast topics:
-
What does "Web 3.0" really mean? What's going on in "the metaverse?" And what does it all mean for communicators in the year ahead? A look at the evolving tech sector with a focus on brands, including Twitch, Rec Room, Zynga and more;
-
The future of the media landscape, including Ben Smith's exit from The New York Times to launch a media organization. Plus, the continued workplace and industry disruption caused by COVID-19, the "great resignation;"
-
What’s in store for hospitality sector comms vet K.C. Kavanagh after joining AT&T as chief communications officer of AT&T Services;
-
Recapping the latest M&A news in the comms tech sector, including Symphony Technology Group’s acquisition of Kantar Reputation Intelligence, PRgloo and Onclusive;
-
The latest in agency news, including the departure of United Entertainment Group president Mary Scott, Pinta’s rebrand and more;
-
A play-by-play of PRWeek's six things to engage with in January.
Creative + connected = effective. This is an equation for modern marcomms. Some exciting new ways technology brings this to fruition are discussed during this podcast.
Developing the corporate brand has become paramount to most organizations. As this conversation highlights, the best way to get it right is to involve PR early and a lot.
Meredith Klein, head of consumer and product communications at Pinterest, discusses upcoming trends for 2022, new celebrity partnerships, sales strategies, and more.
Making a workplace attractive for Gen-Z professionals is a unique proposition. The counsel offered during this podcast will bolster recruitment and retention efforts of this crucial segment of the workforce.
Podcast topics:
-
Teranishi talks about the PR scene in Hawaii, the branding around and misconceptions of Hawaii regarding tourism, business and culture, the resurgence of indigenous Hawaiian culture and more;
-
Recognizing this year’s class of six influential inductees into PRWeek’s Hall of Fame, which comprised General Mills’ Jano Cabrera, Golin’s Fred Cook, Joe Evangelisti from JPMorgan Chase, Flowers Communications’ Michelle Flowers Welch, HP’s Karen Kahn and Zeno’s Barby Siegel;
-
On this year’s list of Best Places to Work agencies and teams, plus breaking down notable insights and trends gathered from their employees’ survey responses;
-
Discussing Publicis Group’s newly announced work abroad program that gives all its employees the option to work in any of the countries where the holding company maintains an office for up to six weeks per year;
-
This week’s notable people moves, including Geoff Morrell’s move from BP to Disney to replace Zenia Mucha and Real Chemistry’s new CEO as founder Jim Weiss moves upstairs;
-
How members of the K-pop supergroup BTS racked up millions upon millions of collective followers within days of setting up individual Instagram accounts.
Podcast topics:
-
Ross talks about her position as Edelman US CEO six months into her tenure, how her work in the public political comms sector informs her work in the private sector, what a "great day" at Edelman looks like, the strides that have been made regarding diversity at the top of the PR industry (and how much work remains to be done) and more;
-
Discussing the onset of the Omicron variant of COVID-19 and its potential — and realized — impacts on the comms industry and larger economic impact;
-
The controversy surrounding TikTok influencer Kyle Scheele’s Kum & Go prank that wasn’t really a prank after all and what it says about influencer marketing and the need for authenticity and transparency;
-
Recapping notable holiday activations around Thanksgiving and looking forward to end-of-year holiday campaigns;
-
What’s next for Twitter after the resignation of Jack Dorsey;
-
Notable merger and acquisition news this week, including a big investment in ICR and more.
The importance of scientific communications has never been more evident as it is now. A major reason stems from the myriad comms pitfalls that appeared during COVID-19, particularly the early days.
From real-time information challenges to opinions being misinterpreted as fact, Real Chemistry’s Jennifer Gottlieb dissects the root of the COVID-19 comms problems that kept leaders such as her so busy from the get-go.
When she confronts a particularly difficult scenario, one of the first questions she asks – Is this a crisis or a PR crisis? Knowing that answer impacts the response tremendously. This is just one of numerous bits of valuable counsel offered throughout the podcast.
Aaron Rodgers. Healthcare choices made along political leanings. The important of “insight integration.” All these topics — and more — are tackled during Gottlieb’s podcast with PRWeek managing editor Gideon Fidelzeid. We welcome you to listen in.
Podcast topics:
-
The future of work and plans to return to a weekly office commute — is there a new normal? How are agencies and other businesses adapting? And what do employees want?;
-
The highly competitive competition to hire and retain PR talent across the industry and the disruption that started with COVID-19 and has continued months later;
-
Edelman’s response after being targeted by a celebrity-driven push for the firm to stop working with fossil-fuel clients and to recommit to working toward climate solutions;
-
The Thanksgiving ad campaigns and activations that made a splash this week, including Hershey's limited-edition Reese's Peanut Butter Cup pie that sold out in mere hours;
-
Recapping the several recently announced business breakups of Johnson & Johnson, General Electric and Toshiba and what it all means for each company;
-
The communication strategies -- or lack thereof -- around President Joe Biden’s trillion-plus-dollar infrastructure bill, which he signed into law earlier this week, and whether its passage can swing public opinion back into his party’s favor after a rough Election Day for Democrats.
-
Recapping Business Insider's allegations of inappropriate conduct by Barstool Sports founder Dave Portnoy and Portnoy's crisis management strategy and rebuttal.
This week on the podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Erica Jefferson, associate commissioner for external affairs, U.S. Food and Drug Administration (FDA).
Podcast topics:
-
Jefferson talks about working through no “average days” at the FDA, what frontline comms work at the FDA was like during each stage of the agency’s COVID-19 response, making sure the public has accurate and timely information about vaccinations and other COVID treatments and more;
-
Discussing claims from¸Edelman, The world’s largest PR agency, that the firm doesn’t accept work that denies climate change — despite working with ExxonMobil — amid the backdrop of COP26;
-
Explaining the multiple recent departures of notable figures from Edelman, including Deidre Latour, Jimmie Stone and Russell Dubner;
-
On this year’s six inductees into PRWeek’s Hall of Fame: General Mills’ Jano Cabrera, Golin’s Fred Cook, JPMorgan Chase & Co.’s Joe Evangelisti, HP’s Karen Kahn, Zeno Group’s Barby Siegel and Flowers Communication Group’s Michelle Flowers Walsh;
-
On the fallout from the Travis Scott Astroworld mass casualty crowd surge that left eight dead and nearly 300 injured — and the reputation implications for brands involved;
-
Tackling Green Bay Packers quarterback Aaron Rodgers' anti-vaccination statements and their impact on brand endorsements;
Brands and their leaders are expected to get involved in matters impacting society. Increasingly, consumers are judging organizations on their purpose and ESG initiatives, making key decisions based on their perceptions.
Social channels and platforms are where many of these conversations and activities take place. This podcast, featuring Coyne PR’s Tim Schramm and the University of Virginia Darden School of Business’ Kimberly Whitler, drills deep into the opportunities and pitfalls that await brands in this space.
Harkening back to a recent Forbes article to which she contributed, Whitler speaks candidly about the dangers brands can face if they pick a side as they engage in activism. From there, Schramm offers counsel to organizations who get involved in causes and conversations with good intentions, but get reactions online that are nothing like they would have expected.
These are just a couple of the topics tackled during Whitler’s and Schramm’s podcast with PRWeek managing editor Gideon Fidelzeid. We welcome you to listen in.
Podcast topics:
-
Leslie talks about his recently announced plans to step down as chairman at Weber Shandwick after more than two decades at the agency, his early political comms work in the U.S. and abroad, his plans for the future and more;
-
On narratives, implications, outcomes and strategies of government officials and climate activists during the COP26 climate change summit;
-
Highlighting the execs and professionals who comprise PRWeek’s Health Influencer 30: Class of 2021, including Merck comms head Cristal Downing and Moderna chief brand officer Kate Cronin;
-
Recapping the PRWeek 40 Under 40 gala, which was celebrated in-person on October 28, and diving into how the honorees this year might change the industry;
-
What PR holding companies’ Q3 financials say about where the industry has been and where it’s going, with an eye on Stagwell, WPP and more;
-
Rounding up the latest merger and acquisition news in the agency and vendor sectors, including Finn Partners, Amulet Capital Partners, TalkWalker and more;
-
How Omnicom is accommodating its New York City employees’ transportation needs with a private bus fleet;
-
Recapping Tuesday’s off-year election results, which saw Republican victories in Virginia, a hotly contested governor’s race in New Jersey, Boston electing a historic mayoral candidate and more.
Podcast topics:
-
Lund talks about her position at pharmaceutical company Organon, which spun off from Merck in June, how Organon positions itself to address an industry deficit in women-centric healthcare, what’s next for Organon and more;
-
Discussing longtime Weber Shandwick chairman Jack Leslie’s decision to step down in March 2022 after more than two decades in the role and his history in the industry;
-
On Facebook’s financial results and the series of scandals that have put the social media giant on its back foot including leaks that indicated its content might contribute to negative health outcomes for women;
-
Discussing Publicis Groupe’s strong performance results that leapfrogged the holding company ahead of Omnicom and WPP to become the world’s most valuable agency group by stock market value and the future of holding companies in general;
-
On the consolidation of several Havas PR Global Collective PR functions under the Red Havas network;
-
Get vaxxed or get out? Why agencies are increasingly likely to require all employees to disclose their vaccination status as a term of employment;
-
What to expect at COP26, the global climate change summit.
Podcast topics:
-
Garrett talks about the origins of his firm, Redwood Climate Communications — which Garrett created to serve clients in the “climate tech” sector — working with clients communicating on major climate-related issues, emerging technology in the climate tech sector, breaking through the “doom and gloom” of environmental news and more;
-
Recounting the life and extensive legacy of public relations pioneer David Finn, who passed away on October 18 at 100;
-
Medtronic’s promotion of Amy Jo Meyer to the newly created role of VP of corporate communications;
-
Edelman’s announcement that vaccination against COVID-19 will soon be a condition of employment at the world’s largest-by-revenue PR firm;
-
Starbucks’ hiring of A.J. Jones to the newly created role of SVP of global communications and public affairs.
This week on the podcast, PRWeek editorial director Steve Barrett interviews Kristal Howard, director of media relations and corporate communications at Kroger and PRWeek's chair of jury for the 2021 Purpose Awards.
Podcast topics:
-
Howard talks about how Kroger, the largest supermarket chain in the country, took steps to protect its employees during the COVID-19 pandemic and the importance of frontline essential workers in other industries from airlines to hotels;
-
Discussing the work of viral immunologist Dr. Kizzmekia Corbett, PRWeek's inaugural Purpose Awards Changemaker of the Year for 2021;
-
This year's Most Purposeful Activation winners, the Black Coalition Against COVID-19 and Real Chemistry and how they addressed COVID's disproportionate impact on Black communities across the country and vaccine hesitancy in communities of color;
-
Recounting other timely and important themes from the Purpose Awards, including combating skin cancer, food insecurity, gun violence, environmental protection, vioting rights and more;
-
The evolution of advertising and the PESO model of communications and how focused comms and drive purposeful change and reputational gains;
-
Recapping the PRDecoded Conference for 2021, the topic of which is "purpose transformed"; standout panelists including PepsiCo's Steven Williams, Pernod Ricard's Ann Mukherjee, and more.
Every industry was impacted notably by COVID-19, including the home and building sector. While myriad challenges were presented to all entities in the space, many opportunities arose, as well. In either case, though, communicators had to adjust to new realities on a daily basis – and they still must to this day and into the foreseeable future.
This conversation, featuring Ben Boyd, VP of comms and community relations, Lowe’s Companies, and Meredith Topalanchik, MD at G&S Business Communications, delved deep into the unique world of communicating in a sector that means just as much – a lot – to the heartstrings of consumers as it does to their purse strings.
The home and home renovation market is booming right now, with more than half of consumers preferring to either build a new home or renovate the one they’re in. Some semblance of remote working is very likely here to stay, so the “home office” is a common consideration now. The importance of reputation and brand evangelists is unique in this sector, especially now.
These are just some of the topics tackles during Boyd’s and Topalanchik’s conversation with PRWeek managing editor Gideon Fidelzeid. We welcome you to listen in.
This podcast was the fourth in the G&S/PRWeek “Reshaping the future” series. We encourage you to check out the previous installments focusing on the financial sector, agribusiness and healthcare.
Podcast topics:
2:49 - Ponzio talks about her career path from Edelman to the origins of APC Collective, activating authentic DE&I initiatives, working through 2020’s civil rights protests and COVID-19 and more.
18:14 - How Facebook responded to two crises this week: whistleblower allegations that it had purposely prioritized “growth over safety” and an hours-long outage on Facebook and Instagram. Plus, how brands reacted to the outage on Twitter.
25:21 - Catching up on the ongoing developments around Ozy Media’s decisions to dissolve its board of directors, not to retain its law firm, or its PR firm.
32:14 - Discussing the Pandora Papers leak, the largest-ever look behind the curtain at how wealthy individuals and organizations utilize tax havens around the world.
33:43 - How Budweiser co-opted the viral success of Home Depot’s giant skeleton decoration.
35:07 - Allison + Partners is expanding into Latin America, opening an office in partnership with Grupo Garnier, an affiliate of Allison + Partners’ parent holding company, Stagwell.
37:09 - On former Trump White House press secretary Stephanie Grisham’s new book, I'll Take Your Questions Now: What I Saw in the Trump White House.
For every brand in every sector, a commitment to purpose is reaching table-stakes level in terms of being a necessity for success. Of course, this manifests itself differently depending on the type of organization you are.
The good news, though: Inspiration and education can be gleaned for all brands from any entity in any industry.
That is proved in this podcast, featuring Harvey Mason, Jr., CEO of The Recording Academy, and Sean Smith, EVP and head of corporate counsel practice, Porter Novelli.
The pair of leaders share some examples of how the Academy uses its powerful platform to advance DE&I and help broader society. They discuss how younger staffers at both organizations are leading the charge on purpose initiatives. The strength the Academy and Porter Novelli draw from their partnership is also on full display.
All this and more are revealed in Mason’s and Smith’s conversation with PRWeek managing editor Gideon Fidelzeid. We welcome you to listen in.
Podcast topics:
1:57: Ford talks about how companies and organizations can go beyond just words on DEI initiatives, the legacy of Black public relations pioneer and social justice advocate Ofield Dukes and more.
16:01: Edelman has named Taj Reid as its first global chief experience officer, tasking Reid with driving creative technology prototyping and innovative experience design across the Edelman network.
17:17: In a $11.4 billion joint venture, Ford and South Korean battery cell supplier SK Innovation will create three BlueOvalSK battery factories.
19:42: Next 15 has reported a 69% rise in pre-tax profit in the six months to July 31, naming PR agencies Archetype and MBooth among its strong performers.
22:08: Dating platform OkCupid is taking “an even bigger stand on inclusion” in response to viral videos of a woman tearing down its inclusive Every Single Person ads on a New York City subway.
26:18: Looking to refresh your brand’s logo? Why not hire TikTok star Emily Zugay for the job. Zugay has gone viral after redesigning brand logos including the Detroit Lions and McDonald’s.
29:31: Where are they now? PRWeek catches up with ordinary people brands made famous on YouTube and social media.
Podcast topics:
0:54 - Ellis talks about her work at foundation with Prosek Partners, how to attract students and retain them, diversifying the PR industry and more.
27:22 - Omnicom Group has won Mercedes-Benz’s global agency consolidation, edging out incumbent Publicis Groupe.
29:51 - Weber Shandwick has launched a media security center in partnership with threat-intelligence company Blackbird.AI to advise clients on potential information risks.
33:57 - Robinhood has hired Okcoin’s Will McCormick as crypto communications lead as the financial services company plans to launch a cryptocurrency wallet offering later this year.
35:20 - Real-estate technology company Compass has hired Adam Sohn as its first chief communications officer.
Podcast topics:
2:57 - Valdes-Fauli talks about his Hispanic-American-focused agency, Pinta, the intricacies of targeting the very diverse Hispanic-American market, the pros and cons of remaining an independent agency versus joining a holding company and more.
16:13 - Running down the insights and findings of the fourth-annual PRWeek/Boston University Communications Bellwether Survey after the unprecedented industry disruptions brought by the COVID-19 pandemic.
22:57 - Recognizing the six latest inductees into the PRWeek Hall of Fame: Jano Cabrera from General Mills, Golin’s Fred Cook, Joe Evangelisti from JPMorgan Chase, Flowers Communications’ Michelle Flowers Welch, Karen Kahn from HP and Zeno’s Barby Siegel.
26:15 - Hispanic Heritage Month is observed every year from September 15 to October 15. How are agencies and brands responding — and are they hitting the mark?
30:58 - Recapping the in-depth interviews with GM comms head Craig Buchholz and Subway CMO Carrie Walsh.
36:22 - McDonald's social listening tools struggled to keep up with a wildly popular activation with K-pop super group BTS.
Podcast topics:
1:01 - Cherwin talks about the mission of the 9/11 Memorial & Museum, how the organization prepared for the 20th anniversary, working with singer John Legend on communication to a generation that has little or no memory of September 11, 2001, and more.
21:50 - Barrett and Washkuch reflect on their memories of 9/11, as well as those of several Haymarket Media employees.
25:56 - Remembering financial services agency Cantor Fitzgerald, which lost almost 70% of its employees in the 9/11 attacks; and Bingham Group founder Mark Bingham, who was a passenger on United Airlines Flight 93 and later confirmed to have fought back against the hijackers.
30:17 - How airlines’ crisis comms strategies evolved after 9/11.
33:31 - Recounting PRWeek’s Jonah Bloom and Gideon Fidelzeid’s experiences on 9/11.
Podcast topics:
1:51- Baum talks about the Milwaukee Bucks’ championship and how the Bucks’ communications team handled media coverage and access, Baum’s own career path in sports communications, growing a global sports brand and more.
20:20 - PR pioneer David Finn turned 100 on Monday, August 30. Friends, families and colleagues shared memories of Finn’s storied career with PRWeek to recognize the living legend’s impact on the PR industry.
23:43 - Some notable companies are giving staff this week off for mental health and wellbeing leading up to Labor Day; Also, Edelman, Google delay office return as Delta variant concerns grow and the PRSA conference goes online (again).
27:57 - Sports talk — Athletes, sports, PR and branding; Mets "thumbs down"; Naomi Osaka reflects on Paris presser; Ronaldo comes home.
34:45 - The U.S. military withdrawal from Afghanistan was completed on August 31, ending America’s longest war just weeks before the 20th anniversary of the 9/11 terrorist attacks. How did President Joe Biden's communications strategy play out?
41:30 - Notable people moves, including a new head of comms at SAIC and more.
Podcast topics:
2:24 - Brod talks about the ingredients for PR agency success at the Cannes Lions International Festival of Creativity, how to actually measure the value of PR, working with influencers and more.
18:12 - Pfizer’s COVID-19 vaccine has been officially approved by FDA —What are the implications for marketing and mandates?
22:32 - Zeno Group has bought a stake in multicultural and Black woman-owned communications firm Egami; Zeno CEO Barby Siegel says the partnership will benefit her agency’s goals on multicultural communications and diversity, equity and inclusion.
26:03 - The 9/11 Memorial & Memorial is launching a Never Forget PSA ahead of the terrorist attacks’ 20th anniversary, specifically to reach a generation of younger Americans who have no memory of the attacks.
30:11 - People moves, including Marina Maher Communications hiring its first president of healthcare and corporate businesses.
31:34 - What’s trending on social — Is it too early for Pumpkin Spice Latte?; Tony Hawk uses his own blood to promote skateboards; Is the #CrateChallenge brand safe?
Podcast topics:
2:18 - Evangelisti talks about heading communications at a major international financial institution, working through the 2008 financial crisis, coming out in the world of PR and more.
18:03 - How global enterprises and governments have reacted to crises in Afghanistan and Haiti.
24:28 - It’s the second anniversary of the Business Roundtable Statement on Corporate Purpose. Have companies made good on their word?
31:44 - On Naomi Osaki’s continued mental health advocacy and her exchanges with reporters during her most recent press event.
37:18 - News in brief: Australian holding company Enero Group’s latest financial report; Notable people moves: Catherine Hernandez-Blades joins SAIC, Sade Ayodele heads to Tidal, Michael Kaye leaves OkCupid for LinkedIn.
39:46 - The PRWeek Purpose Awards 2021 shortlist has been unveiled. Learn more here.
Podcast topics:
2:08 - Cardinali talks about brand strategy at Popeyes to engage a loyal and social-media-savvy consumer base, how to get brand positioning right on social media, the “chicken wars” and more.
18:24 - New York Governor Andrew Cuomo on Tuesday announced his resignation, effective now in 12 days, after an investigation found credible multiple allegations of Cuomo sexually harassing women; PR pros reacted on Twitter to Cuomo’s communication style and strategy.
24:12 - YouTube has launched its Shorts offering with a campaign to take on TikTok, but can the copycat surpass the original?
28:24 - The Biden White House has deployed a vaccination influencer army, but will Gen Z listen? Also, the latest on brand and corporate vaccination policies and messaging.
30:45 - Black creatives and marcomm execs have called out LinkedIn over allegedly removing posts centered on DEI; LinkedIn responds.
35:19 - On the U.N. climate change report and its stark warning.
Podcast topics:
1:54 - Lowenthal talks about relocating from New York to Düsseldorf to work for Trivago as global head of communications; advice for PR pros moving to countries where English is not the primary language; how the Delta variant is impacting travel and other industries.
15:55 - Just as brands and businesses start to roll out "return to normal" campaigns, the COVID-19 Delta variant is poised to throw a wrench into back-to-work plans, and many businesses are updating their COVID policies in turn.
18:57 - All about the Edelman acquisition of Basilinna and roll out of DC firm Edelman Global Advisory.
23:05 - On Martin Sorrell’s S4 Capital rebranding its MediaMonks and MightyHive brands into one entity, Media.Monks.
25:01 - New York Governor Andrew Cuomo responded to an attorney general investigation that found he sexually harassed at least 11 women. How well — make that poorly — did Cuomo handle his response?
29:47 - Catching up on Olympics storylines and how athletes are communicating their mental health directly to viewers.
33:35 - PRWeek calls for Best Places to Work submissions. Learn more here.
Stakeholder demand has created a reality where a brand’s purpose is as key to its success as its products and services. Within certain sectors, though, the nature of the business causes skepticism among audiences as to how authentically purposeful a company can truly be.
In this podcast, Gin Kinney, VP of comms and marketing at NRG, speaks candidly and convincingly about her brand’s commitment to sustainability; diversity, equity and inclusion; its employees and truly listening to its growing base of consumers.
Transparency. Self-awareness, both as a brand and as a PR pro. Empathy. All companies and leaders truly committed to purpose espouse these traits. Kinney drilled deep into all of them during this conversation with PRWeek managing editor Gideon Fidelzeid. We welcome you to listen in.
Podcast topics:
1:53 - Kelly talks about the Charlotte FC before its 2022 debut, starting a pro sports team and recruiting players during a pandemic, the value a background in communications and sports marketing brings to the world of pro sport management and more.
15:40 - PRWeek has revealed its 40 Under 40 class of 2021, highlighting the next wave of young, diverse comms pros and their accomplishments during a year like no other.
18:13 - On Simone Biles, Naomi Osaka and communicating around mental health in sport and beyond.
23:27 - Recapping the first week of the delayed 2020 Tokyo Olympics and the stories and narratives that have accompanied it.
29:55 - Popeyes gives away millions of its competitors' nuggets as it calls for a truce in the “chicken wars.”
31:10 - Katy Perry and Orlando Bloom released a voting rights PSA set in a dystopian future to support voting rights currently under consideration in Congress.
32:31 - Should CEOs participate in earnings calls? Elon Musk says no.
33:53 - 160over90 has been named Hollister’s AOR, the first PR agency relationship for the brand.
Podcast topics:
1:56 - Wilson talks about cofounding DrivePath Advisors with Gordon Pennoyer and what it takes to launch an agency, the evolution of internal and external CEO communication, what lasting impact extended work-from-home will have on internal C-suite comms and more.
16:42 - Omnicom and IPG have released their Q2 numbers, both showing organic growth after the coronavirus-induced slump of Q2 2020.
21:43 - President Joe Biden walked back comments suggesting social media platforms like Facebook were “killing people” by hosting misleading and false COVID-19-related posts. But what responsibility do social media platforms have to combat COVID-19-related disinfo?
27:23 - The Tokyo Olympics open on Friday in the face of unprecedented challenges, from COVID-19 to a Japanese public with a negative view of the games.
33:02 - Billionaires launch into space — and face criticism back on Earth.
36:48 - Focus on Discover Puerto Rico CMO Leah Chandler and Marx Realty CEO Craig Deitelzweig as they bring their respective industries into a post-pandemic economy.
38:47 - Get ready for the PRWeek Awards 2022.
Podcast topics:
2:27 - Susman talks about heading up comms for Pfizer during the sprint to develop the first coronavirus vaccine in record time, how to communicate vaccine safety effectively and respectfully, whether fully vaccinated people will need booster shots and and more.
11:51 - The PRWeek Power List hits its 15th anniversary; plus, what notable trends are apparent from the 50 honorees on this year’s list and why a background in politics is an asset for today’s comms pros.
19:57 - The Olympic Games will kick off in Tokyo this year after being delayed in 2020 due to the pandemic. What do the restrictions look like and what will they mean for sponsors, advertisers, and fans?
22:06 - Remembering MSL chief innovation officer Bryan Pedersen after his passing this weekend.
23:08 - Finn Partners acquires Barokas.
24:45 - The novelty food trend continues with Kraft launching a macaroni and cheese ice cream in partnership with Van Leeuwen Ice Cream.
Podcast topics:
2:43 - Salomon talks about the history of The Harris Poll and her work for the organization, public opinion and brand reputation trends during the COVID-19 pandemic and more.
16:19 - Account moves: LinkedIn has brought Golin on as its global social media agency partner; the owner of the condo that collapsed in Surfside, Florida, has retained Levick for crisis comms.
18:15 - WPP CEO Mark Read's comments on ESG and eschewing clients who don't 'do the right thing.'
22:30 - Brand activations on social media: Wendy's delivers spicy nuggets to wedding; candy brand Airheads enters chicken sandwich wars; IHOP launches pancake support line.
26:50 - Teneo hires Ursula Burns as chairwoman after former CEO Declan Kelly’s resignation.
30:40 - New hires at Ogilvy Health.
Podcast Topics:
1:51 - Kyne talks about the history of Evoke Kyne, how agencies can thrive after an acquisition, responding to the COVID-19 pandemic, vaccine comms and more.
13:54 - Teneo cofounder and CEO Declan Kelly resigns after acknowledging he behaved inappropriately at a charity event
17:21 - Moderna snaps up Ogilvy Health global CEO Kate Cronin to be chief brand officer; what it means for the brand tied so closely to the vaccination effort.
20:23 - FTI Consulting releases the FTI Survey: The Future of the Newsroom Post-Pandemic that finds journalists can't wait to meet with their sources again. Plus what the newsroom will look like post pandemic.
23:39 - Marriott Bonvoy makes its TikTok debut with a campaign aimed at inspiring people to travel again by encouraging them to reminisce about pre-pandemic trips.
27:22 - Heinz and Oreo confirm that the Mayoreo condiment mashup that circulated on social media this week was a hoax, but Heinz called the idea "intriguing." Twitter had thoughts about that.
30:39 - High-profile people moves at BCW, DiGennaro, Signal AI, Noom, McDonald's and medical apparel brand Jaanuu.
In this third of a five-podcast series, Kathryn Beiser, VP of global comms at Eli Lilly & Company, and Anne Green, principal and managing partner at G&S Business Communications, join PRWeek managing editor Gideon Fidelzeid to discuss issues of healthcare inequality particularly exposed during COVID-19, evolving relationships between brands in the space and both media and agency partners, as well as the broader creative and collaborative thinking that has come to epitomize the healthcare sector.
Radical simplicity used to be the creative holy grail. But now, marketers and communicators must embrace radical complexity. Weber Shandwick’s Chief Creative Officer, Tom Beckman, and North America Chief Strategy Officer, Robyn Adelson, discuss this shift in light of this year’s Cannes Lions stand-out work.
More from Cannes and Weber Shandwick:
The Undeniable Power (and Potential) of PR to Drive Impact, a podcast sponsored by Weber Shandwick
The future of health must be equitable, a podcast sponsored by Weber Shandwick
At the conclusion of the first-ever virtual Cannes Festival of Creativity, PR Lions jury president and Weber Shandwick CEO Gail Heimann talks with PRWeek and Campaign US editorial director Steve Barrett about macro and micro trends in the work, the power of PR to weave ideas into culture, the benefits of being case-study scholars and the need for advocacy around wider industry representation at the Festival.
More from Cannes and Weber Shandwick:
Embracing radical complexity, a podcast sponsored by Weber Shandwick
The future of health must be equitable, a podcast sponsored by Weber Shandwick
In the last year, longstanding gaps in global health systems have been exposed. Even as we emerge from the pandemic, the ripple effects of health disparities are felt in all corners of the healthcare system. Weber Shandwick’s Global Creative Lead for Health Peter Matheson Gay and Executive Vice President, Diversity, Equity and Inclusion, United Minds (a Weber Shandwick Consultancy) Tai Wingfield, discuss the role organizations can play in driving progress to close health equity gaps – from changing internal culture to exercising creative and corporate muscle.
More from Cannes and Weber Shandwick:
The Undeniable Power (and Potential) of PR to Drive Impact, a podcast sponsored by Weber Shandwick
Embracing radical complexity, a podcast sponsored by Weber Shandwick
Podcast topics:
1:27 - Richter talks about her first six months as Ogilvy global CEO during the COVID-19 pandemic, Ogilvy’s new NYC offices and back-to-office plans, the evolution and future of Ogilvy and more.
16:28 - Cannes goes virtual; winners, takeaways and trends from the all-remote Cannes Lions International Festival of Creativity.
29:49 - Las Vegas Raiders defensive lineman Carl Nassib became the first out LGBTQ active player in the NFL this week; what his announcement means for inclusivity in pro sports in the future.
33:21 - Communicating the risks around the 2021 Tokyo Olympics and how brands are getting involved.
37: 28 - Running through the rest of the week’s top news, from staff shortages at American Airlines to how companies observed the newly recognized federal holiday of Juneteenth.
If you want to discover what a healthy brand looks like, check out this all-encompassing podcast featuring Kallie Goodwin, VP of family and wellness brands at Danone North America. She recently joined PRWeek managing editor Gideon Fidelzeid to discuss younger consumers, gut health, B Corp certification and the balancing act of maintaining consistency while allowing for individuality among a house of brands.
Podcast topics:
2:14 - Kernahan talks about her new position at Hotwire PR, working within the Enero Group agency framework, how the industry changed during the pandemic — including anxiety around returning to the office — and more.
12:48 - All about European soccer brand sponsors and press conferences — Cristiano Ronaldo and Paul Pogba push Coke and Heineken beer away.
16:49 - The lives and legacies of two recently departed PR legends: Burson-Marsteller's Bob Leaf and former Edelman U.K. CEO Robert Phillips.
19:29 - President Joe Biden met with his Russian counterpart Vladimir Putin on Wednesday — what was communicated and why and how Biden’s strategy differs from former president Donald Trump.
23:14 - PwC teams up with Edelman on Trust Institute initiative, a program designed to support the next generation of C-suite leaders in responsible and ethical decision-making for clients and consumers.
25:52 - High-profile people moves at Substack, Ogilvy, Royal Caribbean Group, Real Chemistry, Marriott Vacations Worldwide, Hill+Knowlton Strategies and BCW — and what turnover rates look like in a post-COVID industry.
Podcast topics:
1:07 - O’Neal talks about the history of marcomms analytics company Onclusive, advances in technology and AI, how the human element continues to add value and more.
13:31 - Morning Consult attains series B funding at $1 billion valuation, making it a rare commstech “unicorn”
18:15 - The story behind Wendy's creating an ad in 7 hours based on a young superfan’s idea
21:15 - The week in DEI progress — Workforce diversity at Omnicom ticks up; American Airlines CEO attends Black flight attendant's wedding after white privilege chat; DEI in the commstech field
26:40 - Cicadas delay White House press pool, and Biden's first trip abroad as president
29:31 - High-profile people moves at Bristol Myers Squibb, Impossible Foods, Edelman, Hotwire, Ogilvy, Golin and Weber Shandwick.
Podcast topics:
1:03 - Teitler talks about his role at Special Olympics — during event years and off-years — from working with internal stakeholders to external media influencers and more, all to further inclusion and equality for athletes with intellectual disabilities.
19:33 - Naomi Osaka’s decision to withdraw from the French Open due to anxiety-inducing media appearances has ignited a national discussion about expectations from athletes when it comes to public speaking engagements.
25:54 - To mark Pride Month, PRWeek is recognizing leading PR professionals who identify as LGBTQ on the inaugural Pride in PR list.
27:24 - Marketing during Pride — what brands should and should not do.
28:41 - Inside Clubhouse's Creator First pilot program.
Podcast topics:
0:42 - Singh talks about returning to a more normal travel experience as pandemic restrictions are relaxed, repositioning Expedia as the “ultimate travel companion” and more.
23:02 - Chris Foster named CEO of Omnicom PR Group.
25:00 – Audi of America promoted Emilie Cotter to SVP and chief communications officer.
28:50 - Philips selected Omnicom Group as its global creative, media and communications agency partner, extending its decade-long relationship with PR agencies Ketchum and FleishmanHillard.
30:02 - Corporate reaction to the anniversary of George Floyd's murder.
“It sets me free.” That was the response given by Ines Gutzmer, Aflac’s VP of strategic communications and head of communications, when asked what it means to her personally to work at a company that fully embraces DEI. In this podcast, Gutzmer speaks with PRWeek managing editor Gideon Fidelzeid to discuss environments that embrace the uniqueness of everyone, challenges that still exist, and what it means to have a CEO who truly wants to move the needle on DEI.
Some of the best counsel comms leaders will ever glean comes from counterparts in other industries. This was wonderfully exemplified during this podcast, sponsored by Padilla. On it, Padilla president Matt Kucharski (top left), Cargill’s VP of global communications Anna Lovely (bottom) and Mark Klein, SVP of corporate communications and public affairs at CommonSpirit Health (top right) share many such examples that have helped them – and will help and inspire you.
In this second of a five-podcast series, Wendell Calhoun, marketing operations manager at Syngenta, and Caryn Caratelli, principal and MD, G&S Business Communications, join PRWeek managing editor Gideon Fidelzeid to discuss unsung heroes of American society — farmers and the agribusiness sector — and how their story of tech sophistication and unique challenges is being told to an audience far more interested in it than ever.
Podcast topics:
1:36 - Bentley talks about becoming an agency CEO during the unprecedented year that was 2020, how organizations can and should respond to social and political movements and more.
14:17 - An Edelman Trust Barometer midyear report says business is now the most trusted institution — how can business leaders deliver on that mandate?
17:31 - President Joe Biden made an unscheduled appearance in Dearborn, Michigan, this week to test-drive a Ford F-150 Lightning electric pickup truck.
23:27 - Finn Partners is buying itself out of Stagwell Group. Where does the agency go from here?
26:01 - Mask communication: Who's been doing it well... and who's been doing it badly.
32:28 - What's going on at TikTok/ByteDance as the cofounder and CEO steps down?
Podcast topics:
0:44 - Ferraro talks about P&G’s The Visibility Project, the importance of intersectionality in advertising, how brands can promote more inclusive offerings and more
15:59 - Ketchum's Rob Flaherty retires
19:37 - The all-you-can-drink milkshakes activation at IHOP, courtesy of Adam Sandler
22:31 - Massachusetts sues Publicis Health over its work for Purdue Pharma during the opioid epidemic
25:31 - Remembering the life of veteran PR pro Julian Read, who briefed the press after the Kennedy assassination
27:45 - Tech sector people moves with new comms leads at Apple and Cisco
Podcast topics:
2:06 - Emerson Barnes talks about the coronavirus pandemic’s impact on the national and global travel economy, the industry’s plans for 2021, how to communicate with a travel-wary public and more
20:55 - Weber Shandwick loses Honeywell to Finn Partners, Michelin to Ketchum
22:57 - Reviewing the Facebook oversight committee's Donald Trump verdict
24:45 - Politics at work: the Basecamp saga
30:02 - Agency holding companies: MDC + BlueFocus
31:56 - CVS + Walgreens face vaccine waste backlash
35:18 - Interesting people moves: Deisha Barnett to UPS, Julie Townsend to AmEx, a Golin healthcare promotion and more
Jen Lowney, head of business and corporate communications at Citi, and Anne Green, principal and managing partner at G&S Business Communications, join PRWeek managing editor Gideon Fidelzeid to discuss hybrid consumer solutions, trust, equity and access and a host of key issues that are helping reshape the future in the financial services sector.
Podcast topics:
0:52 - Yang talks about event discovery platform Playground, how it connects creators and event coordinators with digital audiences, the team behind the platform and more.
12:03 - How the NFL draft has evolved with activations moving to digital platforms like Clubhouse and possibly into online games
16:18 - A case study on IHOP’s sizzling bacon activation on Clubhouse
19:42 - Tesla reaffirms its no-PR-department strategy
21:59 - Reactions to President Joe Biden's first State of the Union address
26:25 - Holding company Q1 results, with an eye on IPG and WPP earnings
28:41 - Merger and acquisition trends, including Gregory FCA’s Affect pickup
29:42 - Remembering Aaron Cushman’s life and PR career
31:02 - People moves this week, including Jen Crichton, Josh Passman, Una Pulizzi and more.
Podcast topics:
1:26 - Buchanan talks about retaining clients and talent during the coronavirus pandemic, being a member of the Public Relations Global Network and more
13:20 - PRWeek's Agency Business Report 2021 unveiled; key industry numbers and trends
22:06 - Omnicom Q1 financial results
25:50 - Brand and PR sector reactions to the Derek Chauvin verdict
31:05 - Social media: Brands react to McDonald's BTS Meal reveal
33:11 - CVS names boomerang executive as head of comms; other people moves including Chris Legentil, Shannon Stubo, Kristin Harrer, and Jonathan Heit.
Podcast topics:
2:10 – Creative agency Imagination’s Alistair Wilson on working with the Detroit Youth Choir, social justice and more
16:38 – Two-hundred companies have signed onto a letter published in the New York Times in opposition to recent voting restrictions — with some companies notably absent
22:01 – Crypto’s going public with Coinbase’s IPO, a $86bn valuation
25:09 – Agency holding company financials, with an eye on Publicis and Next 15
32:07 – The latest social media activations, including sizzling bacon on Clubhouse and Chili’s tribute to a late Vine influencer
35:52 – This week’s people moves
40:25 – The launch of PR Decoded
Podcast Topics:
1:48 – Terry Sullivan on his background in political campaigns, big businesses weighing in on political issues, and more
19:16 – Edelman promotes Lisa Ross to US CEO, Russ Dubner to a new global role
23:31 – MWW rebrands as MikeWorldWide
25:35 – PRWeek Hall of Femme Class of 2021 unveiled
29:03 – Bayer reorganizes US corporate affairs with Ray Kerins on the out
31:09 – Outcast CEO Alex Constantinople joins Zendesk
Podcast topics
1:53 – Soon Mee Kim on her role as global diversity, equity and inclusion officer at Omnicom Public Relations Group and the #StopAAPIHate movement
19:24 – Volkswagen ‘Voltswagen’ April Fools' Day 'rebranding' fiasco
26:30 – Cannes Lions plans for hybrid awards ceremony
27:47 – Delta Airlines looks for a new PR agency
28:54 – Georgia-based companies condemn new voting regulations
33:18 – Is AI coming of age? Ironman, Clorox, Avocados from Mexico campaigns
37:02 – Ogilvy U.K. CEO moving to take Weber Shandwick EMEA role
38:01 – Publicis & Havas merger rumors
Podcast topics:
Cinnamon Toast Crunch’s shrimp crisis, S4 Capital’s latest earnings and acquisition and why H&M is facing a boycott in China.
The PRWeek team recaps the 2021 PRWeek U.S. Awards, from the prestigious Communicator of the Year award to the coveted Campaign of the Year and more.
Difficult, emotional conversations with clients. Unprecedented challenges of working with hospitality and other brands particularly impacted by COVID-19. Fish Consulting CEO and managing partner Lorne Fisher joins PRWeek managing editor Gideon Fidelzeid to share lessons learned from a year that changed PR forever.
Borrman discusses Twitter’s core principles for reacting to and monitoring disinformation, how COVID-19 and the presidential election changed his team’s priorities and the decision to ban former President Donald Trump from the platform.
They also chat about Burger King U.K.’s International Women’s Day campaign gone awry; the royal family’s response to Oprah Winfrey’s interview of Prince Harry and Meghan Markle; and how to make a Spotify-themed resume.
They discuss New York Women in Communications' launch of its #WomenHeard campaign to support women struggling during the pandemic; Rema Vasan stepping up to be president at Marina Maher Communications; Weber Shandwick helping educate the public about the ACA special enrollment period; the PRWeek Salary Survey 2021 findings; and industry people moves.
They discuss Krispy Kreme’s special doughnuts and campaign for the Mars Perseverance landing; Texas PR pros working through an energy crisis; and the launch of Dashboard Daily, Femme Forward and What It’s Like to Be Black in PR 2.0.
They also discuss T.J. Ducklo resigning from the White House press team; Q4 results from Omnicom; Edelman's new content studio and the launch of Dashboard Daily.
They discuss the best and worst of Super Bowl LV ads — “Don’t do holograms!” — the emergence of audio-only social media app Clubhouse, holding company earnings, social media stunts by Wendy's and Weetabix and more.
They also discuss Publicis paying back COVID-19 salary sacrifices, Edelman’s 2020 performance, General Mills' restructure, Super Bowl brand campaigns and more.
Plus: S4 Capital’s absorption of Low Earth Orbit, Wells Fargo’s email snafu, Gamestop stock, the Twitter design refresh and more.
Mark Penn, MDC and Stagwell principal, joined PRWeek’s Frank Washkuch and Diana Bradley to chat about inauguration day; White House Press Secretary Jen Psaki’s first briefing and the Biden team's comms strategy.
Plus: Penn discusses the MDC-Stagwell merger, lessons from working within holding companies and possible acquisitions.
They also discussed the 2021 Edelman Trust Barometer, Pumpkin Pet Insurance’s “indoguration” event, Pfizer’s vaccine confidence campaign, the PRSA naming Linda Thomas Brooks as CEO and more.
The trio also discusses the legacy of PR legend Howard Rubenstein, PRWeek's feature with comms leader Kristal Howard of Kroger and Ketchum’s hiring of Neera Chaudhary.
She and PRWeek editors Frank Washkuch and Steve Barrett discuss the PR of the State of the Union and Iowa caucus drama, Ray Day's move to Stagwell Group, Publicis Groupe's 2019 results and more.
She joins PRWeek's Steve Barrett and Frank Washkuch as they discuss the biggest PR news this week, including Xerox's storytelling team, DeVries Global’s merger with Canvas Blue, Salesforce preparing for an agency review, Covered California's new PR AOR and a study scrutinizing PR's effectiveness in pitching journalists.
Gail Heimann talks with PRWeek's Steve Barrett on what the future of PR looks like and the need for left-and-right brain talent, whom she calls "cerebrally ambidextrous."
The group also sound off on Johnson & Johnson's half-a-billion-dollar settlement; Popeye's CMO recruitment efforts; the elevation of Arby's and Chobani's CMOs to new roles; and Tim Bell's legacy as Margaret Thatcher's PR man.
Paul also takes on the diversity and inclusion problem in PR. Given what he considers PR's poor track record, he wants everyone to "stop looking to our industry" for answers.
Plus: Hellmann's shoutout at the Oscars, the CIA's headscratching tweets about "Black Panther," Robert Kraft's legal problems, and Michael Cohen's testimony in front of Congress.
The group also talks about the PRWeek Awards shortlist and Hall of Fame, David Albritton's new role at GM Defense, French/West/Vaughan acquiring a stake in AMP3, the launch of ICF Next, Amazon hiring SKDKnickerbocker, and Wendy's weighing in on Fortnite.
The trio also discussed Disney's merger with 20th Century Fox, Google landing at the top of a Reputation Institute study, a senior-level departure from Burson Cohn & Wolfe, Hill+Knowlton's separation from SJR, and Kekst joining forces with sister Publicis firm CNC.
The team also gives its thoughts on the week's top news in PR and communications, which includes W2O Group's Bob Pearson stepping down; Martin Sorrell unveiling his plans for S4 Capital; MDC seeking a new CEO; and Apple's new product launch.
The team also discussed the week's top news in PR and communications, including Nike's latest iteration of its Just Do It campaign, which features former San Francisco 49ers quarterback Colin Kaepernick; Twitter CEO Jack Dorsey and Facebook COO Sheryl Sandberg appearing before the Senate, as well as Google's absence; Mark Read's appointment as WPP CEO and the company's latest quarterly results.
In the course of a wide-ranging discussion, Edelman said:
He wants at least one of his daughters to succeed him, as long as they are the most qualified - otherwise it will be a non-family member.
After 40 years in PR, he's happy Edelman stayed private - as CEO he’s grown revenues almost tenfold, from $90m to nearly $900m.
His biggest change in 40 years is Edelman and Weber Shandwick taking over as the biggest firms from Burson-Marsteller, H+K, and Carl Byoir.
Martin Sorrell is an irrepressible character, a brilliant operator, who has proven it by building a $21 billion business – he will be back.
Cannes: Too many PR Lions are won by ad agencies, but PR is going to do better this year. No PR people want to walk out of the Palais muttering again – we have to win.
2018 will be an "OK year" for our industry – we have to play for a 5- to 10-year time horizon.
"The power of earned media is only enhanced by shared media – you can’t buy influence."
Evolution of PR, digital and creative is a massive cultural transformation for our industry.
"I don’t believe all the bits of a holding company come to the table with equal status – it’s still advertising- or media buying-led."
There’s no automatic dividend to growth in developing markets.