Becoming a Sleep Consultant with Jayne Havens: Recent Episodes
Jayne Havens
Welcome to Becoming a Sleep Consultant with Jayne Havens. On this podcast, I’ll be discussing the business side of sleep consulting. You’ll have an insider’s view on launching, growing, and even scaling a sleep consulting business. This is NOT a podcast about sleep training. This is a podcast about business building and entrepreneurship.
Join our Facebook Group Becoming a Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant Follow Jayne on Instagram: https://www.instagram.com/snoozefestbyjaynehavens/ Check out our website: https://thecpsm.com/
This is a topic that I have covered before, but since every day as a Sleep Consultant looks different I decided to tackle it again! The beautiful thing about running your own business is that you get to do it in a way that works for you. This example of “A Day in the Life” is my first day back at work with my kids back in school. It felt great to have a full day of calls and to be back in the swing of things again. I am sure tomorrow will look entirely different!
Links:
Episode 49: A Day in the Life of a Sleep Consultant: https://thecpsm.com/2023/01/10/a-day-in-the-life-of-a-sleep-consultant/
If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant
CPSM website: https://thecpsm.com/
Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
One question that I get asked all the time is whether or not the market for Sleep Consultants is over saturated. Oh, do I have thoughts on this! In order to hear my views on this topic, you will have to tune in. On this episode of the Becoming a Sleep Consultant podcast I address this objection head on with full force. I hope you enjoy the show!
If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant
CPSM website: https://thecpsm.com/
Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
Amber Matusky has been supporting families through birth and the transition into parenthood as a birth and postpartum doula since 2006. She is a solo parent to two amazing kids, 13 years apart. She began sleep consulting earlier this year as a way to further support her clients long term, as well as a means to realize her dreams of being more present for her kids. One day Amber wishes to move abroad, and she believes that her ability to support families virtually is going to be what allows her to make this move for her family one day! Amber finds peace in nature. You can find her in the garden growing vegetables, in the kitchen preserving the bounty or on the water paddle boarding in her free time!
On this episode of the Becoming a Sleep Consultant Podcast Amber shares what it looks like to support her clients as they work towards independent sleep habits for their children while she continues to bedshare in her own home.
Amber shares:
- How bedsharing works for her and her child, but if there ever came a point where the arrangement no longer felt sustainable, she would simply make a change!
- That she certainly had doubts about supporting families to sleep in a way that was different from what her sleeping arrangements look like at home, but then she realized that as a doula she is very comfortable supporting births that look different from her birth experiences - and she loves that side of her work.
- How she plans to grow her sleep consulting business so that she can transition to full time virtual work!
Links:
Website: https://www.soundpediatricsleepconsulting.com/
Instagram: https://www.instagram.com/sleep.consultant/
Facebook: https://www.facebook.com/soundpediatricsleepconsulting/
If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant
CPSM website: https://thecpsm.com/
Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
Starting a new business is scary. One thing I hear over and over again as I speak with prospective CPSM students is that they worry they won’t know the answer to someone’s question, or won’t be able to solve someone’s problem once they start working as a certified sleep consultant. On this episode of the Becoming a Sleep Consultant Podcast I address this concern head on. I hope you enjoy the show!
If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant
CPSM website: https://thecpsm.com/
Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
Danielle is a wife, mama to four little ones, restful sleep enthusiast and Certified Pediatric Sleep Consultant. She graduated from CPSM in early 2022 and recently completed her Special Needs Sleep Certification. Having four kiddos close in age, she knew good sleep was going to be crucial for both herself and her husband to be the best versions of themselves for their kids.
Once they had their last child in 2021, Danielle knew that she wanted to start her journey to help other parents and caregivers! Danielle is passionate about empowering exhausted families who are ready to prioritize sleep by giving them the support that they deserve and the rest that they need to be the best version of themselves for their children, partners and themselves! She helps families with newborns, infants, toddlers and preschoolers have restful nights. Because every sleep journey is different, she works with families to meet them where they are to help their littles one sleep in an impactful way.
On this episode of the Becoming a Sleep Consultant Danielle shares:
- What it looks like for her to network as a pediatric sleep consultant
- How she approaches professionals who feel “out of her league” like pediatricians etc.
- Why laying the foundation for these meaningful connections is the ultimate key to growing a successful business
Links:
Website: https://www.restfulhaus.com/
Instagram: https://www.instagram.com/therestfulhaus/
If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant
CPSM website: https://thecpsm.com/
Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
Jessica Petrus Aird is a dual-certified pediatric sleep consultant and postpartum doula. She owns Burgeoning Bud Postpartum where she helps families eat, sleep, and be well in postpartum and beyond. As mother of three children under five, she currently walks the path of raising young children along with her clients and is known for her empathic, insightful, and practical support. With her background in education, she meets families where they are by giving them realistic and action-oriented steps to work on whatever challenges they are facing. Jessica is also a classically-trained soprano and spent years traveling as a soloist and ensemble musician around the country and internationally. Today she draws on her backgrounds in music and education as she finds her voice helping families in creative and lasting ways.
On this episode of the Becoming a Sleep Consultant Podcast Jessica shares:
- How she integrates her background in yoga and mindfulness into her sleep consulting business
- That she is not motivated by competition, so her drive to be successful stems from her desire to support parents in a way that feels truly authentic to herself
- When you master how to effectively communicate your unique coaching style along with your value, that’s when your business really begins to thrive
Links:
Website: https://www.burgeoningbud.com/
Facebook Group: https://www.facebook.com/groups/498757255640238
If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant
CPSM website: https://thecpsm.com/
Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
Moorea Malatt is a Perinatal Mental Health Certified Sleep Educator and Consultant. She’s also a Lactation Counselor and Early Childhood Development Specialist. She's been supporting families in various capacities for almost 25 years as a preschool teacher and director, as well as a postpartum doula. Moorea has been teaching sleep education to doulas and other perinatal professionals for 11 years and has been a professional Certified Life and Career Coach and business owner for 18 years!
Moorea is passionate about both parents and professionals getting their needs met, setting healthy boundaries and finding their personal power in life, in parenting and in business.
She is mom to a 13 year-old, bonus mom to a 5 year old, proud auntie, songwriter, cat and plant mom and all-around biology nerd.
In this episode of the Becoming a sleep consultant podcast, Moorea shares:
- How to decrease your anxiety about your competitors in business
- Her thoughts on whether or not there is room for more sleep consultants in the field
- How to leverage relationships to turn competitors into referral sources!
Links:
Website: https://www.savvyparentingsupport.com/
Instagram: https://www.instagram.com/thesleepwitch
Better Biz Boundaries, Baby! https://www.savvyparentingsupport.com/biz-boundaries/
Zombie Prevention Skills https://www.savvyparentingsupport.com/zombie-prevention-skills-for-overnight-professionals/
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
Nicole is a Certified Pediatric Sleep Consultant through the Center for Pediatric Sleep Management. Seven years as a Speech Language Pathologist and two kids later, Nicole found that she could combine her love for working with children with her new passion, getting kids to sleep. She enrolled in CPSM and later started her company, City That Sleeps.
With a background in Speech Language Pathology, Nicole understands how to meet families where they are and gently guide them to make the progress they desire.
On this episode of the Becoming a Sleep Consultant Podcast, Nicole shares:
- How she integrates her knowledge and experience as a SLP into her work as a sleep consultant
- That blocking her time and making routines for herself are the key to juggling both her family and work obligations
- That the satisfaction that she gets from helping families is what drives her to work hard to grow her business
Links:
Website: https://citythatsleeps.com
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
Nas Echeverria is the Founder of Next Level Up CEO and the Easy Yes Method. Over the last 12 years she’s worked with over 400 coaches, consultants and healers to 2-5x their revenue, while turning strangers and lurkers into premium clients in just 7 days. She also happens to be my business strategist and Business BFF.
On this episode of the Becoming a Sleep Consultant Podcast Nas shares:
- Some of the key differences between the role of a business coach vs. a business strategist
- How sleep consultants can carve out their own market space by differentiating themselves from their competitors – but they must be able to effectively communicate why and how they are in a league of their own
- That a combination of conviction, drive, and passion is the recipe for success in entrepreneurship
Links:
Nas’ mini series: https://easyyesleads.com/
Podcast: https://podcasts.apple.com/au/podcast/business-real-talk/id1606787271
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
Gina is a certified doula (DONA), certified lactation counselor, certified pediatric sleep consultant, and is trained in perinatal mental health. Gina owns New Blossom Maternity Services and serves families in person in the Orlando, Florida area as well as families everywhere with digital courses and communities. Her goal is to make parent life beautiful for her clients!
Before birth work, Gina was an instructional designer creating courses, assessments, and digital materials in the public education realm. She supports other birth workers by designing their dream digital offerings that allow them to increase their income and reach without increasing their work hours.
On this episode of the Becoming a Sleep Consultant Podcast Gina shares:
- How she uses her online courses and digital resources to streamline and improve the experience for her postpartum clients
- Her thoughts on when it makes the most sense to transition from 1:1 coaching to offering an online course to generate passive income
- Best practices for creating an online course or digital resources
Links:
Website: https://newblossommaternity.com/CourseDesign/
Instagram: https://www.instagram.com/newblossommaternity/
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
Karen has her degree in Early Childhood Education and has been working with children in various settings for over 20 years. Six years ago Karen launched her first business as an in-home daycare provider. A year and a half ago she became a certified pediatric sleep consultant through Center for Pediatric Sleep Management and launched her second business Winter Slumber. Her daughter's last day of 4K will be her last day as a daycare provider and she will move into full time sleep consulting!
Karen has found her true passion in helping 2-7 year olds learn to confidently sleep in their own beds all night long while maintaining a strong connection to their parents. She does this using her Prepare, Connect, Plan, and Expect framework. The result? A happy, healthy, well-rested family!
She is now expanding her business by sharing her knowledge with other sleep consultants via her Confident Consulting classes.
If you missed Karen’s first appearance on the podcast, scroll back to episode 21!
On this episode of the Becoming a Sleep Consultant podcast Karen shares:
- How niching down to support children ages 2-7 has helped her to gain more clients and grow her business at a faster pace
- Why she decided to create a course to help sleep consultants feel comfortable supporting older children
- What plans she has for the future of her business as she officially closes down her daycare and commits to working full time as a sleep consultant!
Links:
Website: https://winterslumber.com/
Confident Consulting: https://winterslumber.com/classes/
Instagram: https://www.instagram.com/winterslumbersleep/
Facebook Group: https://www.facebook.com/groups/sleepsupportfortoddlersandpreschoolers/
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
Marli is a certified pediatric sleep consultant through the Center for Pediatric Sleep Management. After a successful 13-year career in retail management and human resources, she discovered the world of sleep consulting and immediately knew this was what she was meant to do with her life. As the owner of Your World In Color and The Sleep Cure program, she helps moms navigate the world of sleep training in a way that feels aligned with their parenting style while setting their child up for both short and long-term sleep success.
Less than 8 months into her Sleep Consulting journey, Marli was able to grow her business to a point of being able to leave her day job and go full-time in her business. Marli is now supporting other Sleep Consultants with growing their businesses using the same strategies she used to grow so quickly.
On this episode of the Becoming a Sleep Consultant podcast Marli candidly shares:
- What it feels like to be in a lull in your business, and how she personally pulled herself out of a slump to have a record month in her business
- How a shift in her mindset and morale positioned her to raise her prices by 40% and land more clients at that higher price point
- That her spouse was incredibly fearful of her dream to dive into entrepreneurship. But this was nothing a spreadsheet with their family budget couldn’t fix!
Links:
Website: https://www.yourworldincolor.com/
Instagram: https://www.instagram.com/the.sleep.cure/
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
Aurielle Martin, DMSc, MSPAS, PA-C, is a physician assistant with a doctoral degree in medical science. She has been practicing evidence-based medicine for 6 years and wanted to find a way to support her pediatric patients and families with their sleep struggles in an evidence-based way. Aurielle found CPSM about a year and a half ago and quickly felt empowered by the course to start her own business as a sleep consultant. She believes independent sleep is a beautiful and powerful gift. It is her mission to equip parents with the tools to empower their children to sleep independently with trust-building and healthy boundaries. Along the way on this journey, Aurielle has been blessed with the opportunity to complete her own doctoral project on the evidence behind sleep training techniques as well as dive into and critique the peer reviewed literature we now discuss in the "Science of Sleep" section of the CPSM course!
On this episode of the Becoming a Sleep Consultant Podcast Aurielle shares:
- Why she chose to get certified as a sleep consultant
- How she juggles working her day job, caring for her daughter and growing her business
- What she has planned for the future!
Links:
Website: https://pediatricsleepbyaurielle.com/
Instagram: https://www.instagram.com/pedsleepbyaurielle/
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
Tara Dakin Sauer, LMFT, PMH-C is a CPSM graduate passionate about the impact of infant sleep on parental mental health! Tara’s therapy practice, Renew Psychotherapy, specializes in treating trauma that occurs or resurfaces during pregnancy or postpartum. Tara's consulting business, a Renewed Momma, merges her expertise as a newborn care specialist, sleep consultant, and perinatal mental health professional to provide trauma-informed sleep programs that are uniquely tailored to meet the needs of moms experiencing significant anxiety.
Tara is also excited about combining her knowledge and skill set related to both maternal mental health and infant sleep to help other sleep-based postpartum professionals feel more confident in supporting their clients’ mental and emotional well-being. This newest part of her business is dedicated to providing education, resources, and collaborative care services to support sleep consultants, NCSs, and postpartum doulas in being able to more holistically promote the physical and emotional wellness of both babies and parents!
On this episode of the Becoming a Sleep Consultant podcast Tara and I discussed how to best combat the negativity surrounding sleep training.
Tara shares:
- That the intense mom shaming that happens on both sides of the sleep training debate is almost always rooted in a parent’s insecurities about their own choices they are making for their family.
- That a parent’s discomfort with the crying during sleep training is often less about the child’s discomfort and more so about the parent’s own discomfort with the noise.
- As sleep consultants its most important to show up to these conversations with confidence. When you truly believe that the support you are providing your clients is what is ultimately best for the child and the family as a whole, it’s way easier to navigate these conversations.
Links:
Psychotherapy Website: https://renewpandc.com/
Sleep Consulting Website: https://arenewedmomma.com/
Blog Post on Sleep Training and Attachment: https://arenewedmomma.com/postpartum-professionals
Resources for Postpartum Professionals: https://arenewedmomma.com/resources-for-postpartum-professionals
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
Monica is a mother of four, surrogate, RN maternity nurse, certified newborn care specialist and inventor of the Butterfly Swaddle, which is a newborn swaddle and transitional sleep training system all in one!
On this episode of the Becoming a Sleep Consultant podcast, Monica shares:
- Her story of creating the Butterfly Swaddle and the challenges she faced along the way
- How she works hard day in and day out to find the balance between showing up as both a mother and an entrepreneur
- How she overcame her own weaknesses and powered through to succeed at all costs
Links:
Website: https://thebutterflyswaddle.com/
Instagram: https://www.instagram.com/thebutterflyswaddle/
Facebook: https://www.facebook.com/TheButterflySwaddle
YouTube: https://www.youtube.com/channel/UC7Wqamh7mNuSFOVfCt10CiQ
Monica’s product launch consultant: https://www.kivieconsulting.com/
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Jaimee Campanella is a time strategist and productivity consultant who mentors and guides parents, professionals and entrepreneurs to take control of their time. She is the creator and principal facilitator of the Time Power program that gives people the essential tools and strategies to avoid overwhelm and tame chaos so they can regain control of their time for good.
On this episode of the Becoming a Sleep Consultant podcast we discussed:
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Best practices for managing, allocating and structuring our time
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How to schedule with kindness, awareness and intentionality!
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The ebbs and flows of entrepreneurship and how to achieve “balance” as we grow our businesses
Links:
Website: https://www.jaimeecampanella.com/
Instagram: https://www.instagram.com/jaimeecampanellaco/
Facebook: https://www.facebook.com/jaimeecampanellaco/
LinkedIn: https://www.linkedin.com/in/jaimeecampanella/
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Jamesa is a wife, a mom and certified sleep consultant through Center for Pediatric Sleep Management. She provides nationwide virtual sleep support in the following areas: longer stretches of sleep overnight, nap challenges, bedsharing transitions, early morning wakings and sleep regressions. She has a passion for infant and toddler sleep, and decided to get certified to help families who look like hers sleep more soundly. She truly believes that good sleep for one equals good sleep for all.
On this episode Jamesa shares:
- How she got her business up and running and how she landed those first few clients
- What her day looks like as she juggles her 9-5, growing a business AND taking care of her 18-month-old son Camden
- Her best advice for those getting started in the field of sleep consulting
Links:
Website: https://www.suitesleepco.com/
Instagram: https://www.instagram.com/suitesleepco/
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Emily is a certified pediatric sleep consultant and birth doula helping families from pregnancy to preschool. She received her training through CPSM and DONA international.
Emily’s background is in education and has extensive experience with young children. After becoming a mom, her passion shifted from little ones to parents. As a mom who struggled in the postpartum period, she dove into researching ways to make pregnancy and parenthood empowering and positive.
Emily has now supported countless families through their parenthood experience, whether that be in birth or coaching parents through sleep struggles. She loves to partner alongside her clients and meet them where they’re at in their journey, knowing every child and every situation is totally unique.
On this episode Emily Shares:
- Her initial fears around not being able to help all of her clients, and how she overcame that fear
- A personal experience with supporting a family with a case that felt a bit outside of her comfort zone
- How her WHY ultimately gives her the confidence she needs to show up and give her clients the support they crave and deserve
Links:
Instagram: https://www.instagram.com/emilytinglellc/
Facebook: https://www.facebook.com/emilytinglellc
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Mandy Diamond is the owner and founder of Blue Zone Thinking. It is Mandy’s mission to create breakthroughs for her clients. Using new and different techniques to equip them with knowledge that is unforgettable and tools that are practical. Mandy supports her clients as they formulate strategy, gain motivation and navigate through barriers to true success, both personally and professionally.
Mandy has made it her mission to provide organizations, and their leaders, with the tools and confidence to move beyond their comfort zones. Everything you have ever desired lies just outside your comfort zone. She refers to this space as the Blue Zone, because once you’ve broken through the barrier of comfort, the sky is the limit.
On this episode Mandy Shares:
- The biggest roadblocks to success in entrepreneurship, and how to overcome those blocks
- Why so many entrepreneurs have unrealistic expectations for early and rapid success
- Her answer to the question, “is the market over-saturated?”
- That your idea of success in business is different from someone else’s success in business, and that’s ok!
Links:
Website: https://www.bluezonethinking.com/
Email: MandyDiamond@bluezonethinking.com
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Ciarra Morgan is the owner of Empowered Beginnings, located in Austin Texas. She is a wife and mother of two children: a twelve year old daughter and a four year old son. She is a birth and postpartum doula, HypnoBirthing child birth educator and pediatric sleep consultant. Ciarra was so empowered by the birth of her son that it sparked her to become a birth worker and start her own company!
On this episode Ciarra shares:
- How hard it can feel to set boundaries in your business when you are first getting started… especially when you are LOVING the work
- Her realization that she didn’t even know what her boundaries were until she saw what was and wasn’t serving her in her entrepreneurial journey
- How setting boundaries in her business actually positions her clients to be more successful
Links:
Website: https://empoweredbeginningsatx.com/
Instagram: https://www.instagram.com/empoweredbeginningsatx_doula/
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Heather Cartier is a wife, a mom of two growing littles, an occupational therapist, and more recently, a certified pediatric sleep consultant. Heather has over 17 years of experience as an OT, which has melded perfectly with sleep consulting. She has experience with autism and other developmental delays, having provided services to children ages 0-21 over the span of her career. She enjoys coaching parents through difficult discussions and difficult behaviors their children are exhibiting.
On this episode Heather shares:
- How she successfully juggles her 9-5 AND growing a successful sleep consulting business
- Why she decided to add sleep consulting to her already very full plate
- Her perspective on the secret to success in entrepreneurship
Links:
Website: https://www.heathercartier.com/
Instagram: https://www.instagram.com/nightnightsleepconsulting/
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Jodi Congdon is the owner of Hip to Heart, a birth and postpartum doula agency in the Boston Area. She is also a postpartum doula and lactation educator trainer for CAPPA and the creator of the Birth Boss series of business courses for birth and postpartum professionals.
On this episode of the Becoming a Sleep Consultant Podcast, we discuss:
- The building blocks for a successful online business
- The importance of nailing down your WHY
- How to identify your ideal client
- Best practices for marketing to your ideal client, and creating a brand for yourself
- The value of a strong customer service experience
- How systems in your business lead to a better experience for both you and your clients
- Why investing in yourself, whether it’s time or money, will always position you to come out on top!
Links:
Website: https://www.hiptoheart.com/
Instagram: https://www.instagram.com/hiptoheart/
Facebook Group: https://www.facebook.com/groups/businessforbirth
If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant
CPSM website: https://thecpsm.com/
Heather Reed is a Happiness Coach for Moms, a Certified Pediatric Sleep Coach, and a Certified Vision Integration Method Coach. Heather is passionate about serving moms by providing a space where they can reconnect to themselves with the support of a loving community and expert resources. By providing programs, courses and classes, she empowers moms to embrace the idea that their life balance and unencumbered joy is vital to a fulfilled and happy life for themselves and their families! It’s her mission to help moms simplify, reduce stress, improve their marriages, refocus on themselves, and bring more calm into their homes. Heather is breaking generational cycles, disrupting the “motherhood martyrdom” and creating space for freedom, passion, and joy to moms worldwide.
On this episode Heather shares:
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Her best strategies for thriving and achieving true happiness as both a mom and entrepreneur
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Why moms fall victim to “Motherhood Martyrdom”
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Her own truth about why she decided to pivot from sleep coaching into happiness coaching, and what that has looked like so far
Links:
Website: https://heatherreedcoaching.com/
Instagram: https://www.instagram.com/heatherreedcoaching/
The Happy Mom Hangout: https://www.facebook.com/groups/teachyourbabytosleep
If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant
CPSM website: https://thecpsm.com/
Sue is a Certified Pediatric Sleep Consultant and also a Certified Newborn Care Specialist. She founded Tender Care Newborn Services which is based out of Orlando Florida and serves families both nationally and internationally through her virtual services. Sue’s coaching helps teach little ones to sleep 8-12 hours a night, and allows everyone in the household to get the rest they need!
Sue began her journey working with children and families nearly 25 years ago as a nanny and educator, and in the last several years Sue has found that her passion lies not only in working with babies and families, but in helping them to conquer sleep challenges. Sue sets families up for sleep success by providing parents with the tools they need to help their children learn to sleep reliably and peacefully through the night.
On this episode Sue shares:
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The WHY and HOW behind her decision to step outside of her comfort zone and shift to exclusively providing virtual support
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How she overcame the fear of stepping outside her comfort zone
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Her newfound comfort with being a bit uncomfortable, and how that has led to great success in business!
Links:
Website: https://tendercarenewbornservices.com/about-sue Instagram: https://www.instagram.com/tendercarenewbornservices/
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Mariah Martin is a certified pediatric sleep consultant through the Center for Pediatric Sleep Management and a postpartum doula. She has a degree in early childhood development and has worked with babies and toddlers in some capacity for over 20 years. She has always been passionate about helping families and feels that she has finally landed her dream job. Mariah supports families virtually and in person. She lives outside Philadelphia with her partner, and their blended family of three boys.
On this episode Mariah shares:
-
How adding sleep consulting has positioned her to grow her postpartum doula business
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How she finds clients as a sleep consultant
-
How hiring a business coach positioned her to reach new levels in her business
Links:
Instagram: https://www.instagram.com/mariahmartinsleepconsultant/
Website: https://mariahmartinpostpartumdoula.com/
If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant
CPSM website: https://thecpsm.com/
Nas Echeverria is the Founder of Next Level Up CEO and the Easy Yes Method. Over the last 11 years she’s worked with over 400 coaches, consultants and healers to 2-5x their revenue, and turn strangers and lurkers into premium clients in just 7 days. She also happens to be my business strategist and Business BFF.
On this episode Nas and I unpack:
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The difference between a strategic partner and a Business BFF
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The benefits of having this type of relationship, and what to look for in a Business BFF
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How these relationships can really help you to grow as an entrepreneur
Links:
Website: https://easyyesleads.com/
Instagram: https://www.instagram.com/nextlevelupceo/
Facebook Group: https://www.facebook.com/groups/428797721205404
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Lucia is a Certified Sleep Consultant through Center for Pediatric Sleep Management and the founder of Dreaming of Lulubies. She is also a master Bar Method instructor. Lucia is originally from Portugal but is now living in New Jersey with her husband and two-year-old son Gabriel. She particularly enjoys working with first time moms, helping them to navigate out of the stress and anxiety that comes along with those sleepless nights. Lucia describes her approach as both empowering and mindful, and it is her mission to take families from sleep deprivation to sleep rejuvenation.
On this episode Lucia shares:
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Her process for coaching parents to identify the WHY behind their desire to make a change to the way their child sleeps
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How this time of discovery ultimately leads to success for her clients
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Her own WHY for becoming a sleep consultant, and how she’s doing just four months in!
Links:
Website: https://www.dreamingoflulubies.com/mystory
Instagram: https://www.instagram.com/dreamingoflulubies/
Facebook: https://www.facebook.com/dreamingoflulubies/
If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant
CPSM website: https://thecpsm.com/
Michelle Vroom is a marketing coach with over 15 years of marketing experience with nonprofits, agencies and large corporations. Now she helps small business owners grow to six figures with more freedom and peace. Michelle believes every woman deserves to be in control of getting clients and making money. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building to get clients and grow your business.
On this episode, Michelle identifies:
- The biggest roadblocks that brand new entrepreneurs face when launching a business
- The mindset shift that is necessary to overcome your own limiting beliefs
- Simple strategies to gain momentum in your business
Links:
Facebook group: https://www.facebook.com/groups/2044100592272216
Instagram: https://www.instagram.com/marketlikeabossmv/
Podcast: https://michellevroom.com/
If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant
CPSM website: https://thecpsm.com/
Meg O’Leary is a Certified Sleep Consultant and Founder of A Restful Night. For Meg, being a sleep consultant means changing the lives of families each day by giving them the tools and confidence they need to get their children quality sleep. Meg has always been a sleep enthusiast and as a mother of three young children, she quickly realized how important A Restful Night is for both parent and child.
Meg received her certification from the Center for Pediatric Sleep Management and uniquely combines her expertise in sleep with 15 years of leadership as a marketing executive coaching large global teams at American Express. Working with Meg means you’ll get the best combination of parent, sleep enthusiast and coach! Meg resides in Westchester County NY with her husband and three children. She supports families both locally and virtually all over the world.
On this episode Meg shares:
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How she knew that it was time to add someone to her team
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What traits and characteristics she was looking for in a team member
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What it looked like for Meg to grow her team AND maintain her brand at the same time
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How her pitch has changed from “me” to “we” and how that has ultimately made her business stronger
Links:
Website: https://www.arestfulnight.com/
Instagram: https://www.instagram.com/arestfulnight/
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Jenèt is a certified postpartum doula, pediatric sleep consultant through Center for Pediatric Sleep Management, and lactation educator. She is also a wife and mom to seven children. She is passionate about supporting families with young children – especially new mothers! Jenèt believes that when a mother is well rested and cared for, the entire family benefits. Through her business “The Night Mommy”, Jenèt provides daytime and overnight postpartum support, sleep consulting and lactation education.
On this episode we discuss passion driven success. Jenèt shares:
-
How her passion for supporting mothers postpartum led her to get certified to work as a sleep consultant
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What it looks like for her to manage her large family AND run a successful business at the same time
-
How she finds clients as both a postpartum doula and sleep consultant
Links:
Website: https://thenightmommy.com/
Instagram: https://www.instagram.com/thenightmommy/
TikTok: https://www.tiktok.com/@thenightmommy
If you would like to learn more about becoming a Certified Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant or check out our website https://thecpsm.com/
Brenda Cadman is one of only 25 verified global Canva Experts worldwide, and owner of Bon Accord Creative, a WordPress development company based in Prince Edward Island Canada.
On this episode, Brenda shares:
- Best practices for remaining organized in Canva
- How to create graphics that look professional
- Some of the mistakes that new Canva users often make
- Her favorite hacks, tips and tricks!
Links:
Website: https://brendacadman.com/
Freebies: https://brendacadman.com/freebies/
How to Use Canva Facebook Group: https://www.facebook.com/groups/howtousecanvagroup
If you would like to learn more about becoming a sleep consultant, please join our free Facebook Group: https://www.facebook.com/groups/becomeasleepconsultant or visit our website: https://thecpsm.com/
Emily is the founder of The Blissful Bebe and a newborn care specialist based out of Southern California offering overnight, 24/7, and travel support for families during the 4th trimester. She is also currently growing her business to support families virtually, both for newborn consults and sleep support.
As a former educator and nanny, Emily found her love for supporting families in the 4th trimester and beyond, paying particular attention to the emphasis on parent education, setting a family up for long term success, and the importance of building rapport and trust within the caregiver and parent relationship.
On this episode Emily shares:
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Why she believes that empowering families through education and coaching is the key to success
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Her strategies for building trust with families during their postpartum experience
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How she balances her own philosophies with the varying parenting styles of her clients
Links:
Instagram: https://www.instagram.com/theblissfulbebe/
Emily's LinkedIn
If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant
CPSM website: https://thecpsm.com/
Sindy Warren is a Stanford Law School Lawyer turned life and business coach. She’s been a side hustler for as long as she can remember – as a yoga teacher, published author, and now having turned two of her side hustles into successful businesses. She’s done this while raising a family and having plenty of time for life outside of work.
As a coach, Sindy works with people one on one and also in her group coaching program, Side Gig School. She’s passionate about helping women start and grow their own service-based side hustles so they too can experience the freedom that comes from being their own boss.
On this episode Sindy and I discuss:
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Discomfort Tolerance, and how much discomfort is too much discomfort when starting a business
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Some of the sources of discomfort for sleep consultants, and how to overcome these obstacles
-
The mindset work required to get to the other side of discomfort
Links:
Website: https://www.bluetree-coaching.com/
Instagram: https://www.instagram.com/bluetreecoaching/
Podcast: https://www.bluetree-coaching.com/podcast
If you would like to learn more about becoming a sleep consultant, please join our Facebook group: https://www.facebook.com/groups/becomeasleepconsultant
Kelly Knoll is a mom of two children, a teacher and certified sleep consultant through Center for Pediatric Sleep Management. Kelly hired a sleep consultant when her daughter Harper was 14 months old and the experience was life changing. She is passionate about a full night of sleep for the entire family! On this episode we discuss working as a sleep consultant while also maintaining a full-time job.
Kelly shares:
-
The logistics of balancing her full-time job and her sleep consulting business
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Her decision to keep her business small, and the mindset work required to keep it that way
-
Her decision to take a break from social media. After about a year in business Kelly gained enough traction that ALL of her business comes to her by way of referrals. She doesn’t miss Instagram one bit!
Links:
Website: https://www.snoozeworthysleep.com/
Instagram: https://www.instagram.com/snoozeworthysleep/
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
Ailish works to help families from pregnancy to preschool as a hypnobirthing childbirth educator, holistic birth coach and consultant, reiki practitioner, doula, and gentle sleep and parenting coach. She also works for Postpartum Support International CT chapter and recently opened her own space in Manchester CT. Ailish is not only a graduate of Center for Pediatric Sleep Management, she has also completed her certification as a Jai Institute parenting coach that focuses on attachment science and gentle responsive parenting. She melded what she’s learned in both courses to help families navigate their parenting goals all while getting some sleep!
On this episode we discuss:
-
Whether or not sleep training compromises attachment
-
The differences between “gentle parenting”, “responsive parenting” and “permissive parenting”
-
How to attract clients that practice “attachment parenting” and what it looks like to support these families as they work towards their sleep goals
Links:
Website: https://www.ailishlewis.com/
Instagram: https://www.instagram.com/ailish.lewis.coaching/
Facebook group: https://www.facebook.com/groups/abravespace
If you would like to learn more about becoming a sleep consultant, join our free Facebook group: https://www.facebook.com/groups/becomeasleepconsultant
On this week’s episode, Jayne and her husband Jonathan discuss the entrepreneurial journey, through the eyes of a spouse. Jonathan candidly shares when he realized that Snooze Fest was more than just a side hustle, and his reaction to Jayne’s decision to create her own sleep consultant certification course.
Jonathan also shares:
-
Why it is so important for a spouse to support their partner through entrepreneurship
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How the family dynamics have shifted since Jayne launched her business
-
What strategies Jonathan has learned from Jayne, and how he has implemented them in his own business development efforts
Links:
https://www.saul.com/attorneys/jonathan-havens
https://www.linkedin.com/in/jonathan-havens/
https://twitter.com/RegulatoryAtty
If you are interested in learning more about becoming a Certified Sleep Consultant, please join our free Facebook group to learn more: https://www.facebook.com/groups/becomeasleepconsultant
Karen Winter is a mother to an almost four year old, an in-home daycare provider, an independent contractor for Swaddled Newborn Care Concierge and the owner and founder of Winter Slumber. Karen has her degree in Early Childhood Education and has been working with children in various settings for 20 years.
On this episode Karen shared her experience partnering with a newborn care agency to increase her revenue streams and grow her business.
We discussed:
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How to approach agencies for the purpose of partnership and collaboration
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How to pitch virtual sleep consulting to an agency that supports families in-home
-
Karen’s vision to transition out of daycare work and into working her sleep consulting business full time within the next year
Links:
Website: https://winterslumber.com/
Instagram: https://www.instagram.com/winterslumbersleep/
If you would like to learn more about becoming a certified sleep consultant, please join our free Facebook group: https://www.facebook.com/groups/becomeasleepconsultant
Allison Henderson is an international business coach and Instagram expert for ambitious coaches who are looking to grow their businesses through social media. In the past three years Allison has worked with nearly 200 female coaches in a variety of industries teaching them how to make money and get clear on their sales and marketing strategy. She founded the Social Media Sales Blueprint with the mission to help women build the life and business of their dreams.
On this episode we discuss MONEY MINDSET
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Why is it so scary to invest in yourself?
-
How to overcome the fear that no one will invest in your offer
-
Best practices for setting your pricing
-
Why “skin in the game” is necessary to achieve results
Links:
Website: https://www.allisonhendersoncoaching.com
Instagram: https://www.instagram.com/allisonhenderson_coach/
MORNING BIZ MOTIVATION: https://allisonhendersoncoaching.mykajabi.com/morning-biz-motivation-form
MONEY MAKIN’ CHALLENGE:
https://allisonhendersoncoaching.mykajabi.com/moneymakinchallengesignup
To learn more about becoming a Certified Sleep Consultant, join our free Facebook group: https://www.facebook.com/groups/becomeasleepconsultant
Melenie Duval has more than 24 years of experience in both lactation and newborn care. As the owner and founder of Goodnight Baby Montana, she has established herself as the go-to expert for helping families establish healthy sleep hygiene from day one. On this episode Melenie explains what it looks like to support families through sleep training in-person.
On this episode Melenie shares:
-
Her process for onboarding a client, and how to best set them up for success
-
The logistics of supporting a family in-home
-
How to set pricing
-
Her process for making sure families maintain their progress once she moves on
Links:
Website: https://www.goodnightbabymt.com/
Instagram: https://www.instagram.com/goodnight_baby_montana/
If you’d like to learn more about becoming a sleep consultant, join our Facebook group: https://www.facebook.com/groups/becomeasleepconsultant
Ryann Dowdy did everything RIGHT in life. She had her dream job, a 6+ figure salary, she is married, has kids, and a nice home... and still woke up one day feeling completely unfulfilled. She knew something wasn't right.
She realized it was because she was chasing a dream that wasn't hers. As she found more success on her journey, Ryann realized she still felt alone and misunderstood by her peers. That's when she realized SHE herself did not have a community to come as the truest version of herself.
Today, Ryann's mission is to create a safe space for every woman who has ever been told she's too much, too picky, too loud, too ANYTHING to come together and be fearlessly themselves.
Because when women connect, work together, and harness our power into ONE common mission - we will be invincible.
On this episode we discuss:
-
The fear of judgement and the strong urge to seek permission when starting something new
-
What separates those that make it from those that don’t in entrepreneurship
-
Why community is so crucial to success as you work to grow professionally
Links:
Website: https://beintheroom.org/
Facebook: https://www.facebook.com/groups/beintheroom
Instagram: https://www.instagram.com/ryanndowdyofficial/
TikTok: https://www.tiktok.com/@ryanndowdyofficial
If you’d like to learn more about becoming a Certified Sleep Consultant, join our free Facebook group: https://www.facebook.com/groups/becomeasleepconsultant
Kerri "Nan" Nachlas is a Certified Pediatric Sleep Consultant, Parenting Coach and Newborn Care Specialist. She offers mentorship to other consultants in the pediatric sleep and parenting arena and is currently serving as a board member of the International Pediatric Sleep Association. She gives back to her community through the local pregnancy center offering newborn classes as well as sleep and parenting classes.
Empowering and supporting women has always been a passion of Kerri’s, so when she combined that love with her love of children, she found her ULTIMATE passion.
Kerri started her formal business in 2020. Since that time, she has supported hundreds of families as they have found their sleep, their joy, and their sanity!
On this episode we discuss:
-
How Kerri grew a very successful sleep consulting business without having a major presence on social media, OR a website.
-
How to create “strategic alliances” for referrals.
-
How to articulate your strengths and values so that families will want to hire YOU.
Links:
Instagram: https://www.instagram.com/solutions_with_nan/
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
Malin King is a Certified Sleep Consultant and doula. While nannying in the US, she fell in love and brought her American boyfriend back to Sweden to marry! She now has two kids, ages 3 and 1. Malin launched her sleep consulting business in Sweden less than six months ago and is already earning $20,000+ monthly! She is LOVING her journey through entrepreneurship.
On this episode we discuss:
-
Some of the cultural differences between life in Sweden and the US, and how these differences impact how babies and toddlers sleep
-
How sleep consulting has been received in Sweden; Malin is one of just two sleep consultants in the entire country!
-
How Malin successfully launched her sleep consulting business while juggling two young children at home
-
How mindset played a key role in her rapid success
Website: https://sovandebarn.se/
Instagram, sleep consulting: https://www.instagram.com/sovandebarn/
Instagram, parenting: https://www.instagram.com/malin_king/
To Learn More about Becoming a Sleep Consultant, Join our Free Facebook Group: https://www.facebook.com/groups/becomeasleepconsultant
Elizabeth Baron is a NY State Licensed Mental Health Counselor and psychotherapist with a Master’s degree in Counseling Psychology from Columbia University’s Teachers College. Her primary clinical focus is maternal mental health – from preconception and pregnancy, through postpartum and parenting. Elizabeth is deeply committed to de-stigmatizing maternal mental health issues, and she is passionate about helping women through all stages of motherhood.
On this episode we discussed:
-
Some of the mental and emotional challenges that we as moms, or “Mompreneurs” face as we head back to work, or launch a new business
-
Why it can feel so hard to try something new and outside of your comfort zone
-
How to overcome our own objections of self-doubt, imposter syndrome, the expectation of early and rapid success, and so much more.
Links:
Website: https://www.elizabethbaronlmhc.com/
Instagram: https://www.instagram.com/withelizabethb/
Join our Facebook group to learn more about becoming a Certified Sleep Consultant:
https://www.facebook.com/groups/becomeasleepconsultant
Natalie Fay is a Certified Sleep Consultant through Center for Pediatric Sleep Management and the founder of Sound Sleepers by Natalie Fay. Natalie works full time as a household manager and nanny where she enjoys partnering with parents to support their children and the entire household in unique ways. Adding sleep consulting has allowed Natalie to expand her reach and promote wellness for young children and parents alike.
On this episode we discuss:
-How Natalie juggles growing her business while working full time
-How she feels about being in this field without children of her own
-The mindset necessary in order to start your own business
-Natalie’s five year plan to transition towards offering an entirely new type of support for her clients
Links:
Website: https://www.soundsleepersbynataliefay.com/
Instagram: https://www.instagram.com/soundsleepersbynataliefay/
Join our Facebook group to learn more about becoming a Certified Sleep Consultant:
https://www.facebook.com/groups/becomeasleepconsultant
Liza Montanino is a Certified Sleep Consultant through Center for Pediatric Sleep Management. She is also a Sleep Health Expert with TintoApp, a children’s book editor and a mom of two. Since launching her consulting agency Rock-a-Bye-Baby-Sleep, Liza has supported families one-on-one as well as led numerous sleep webinars and workshops for parents both locally and abroad. On this episode of the podcast we discuss:
- The importance of identifying your WHY when starting a business
- How Liza’s WHY evolved as her business grew
- The secret to success in business and entrepreneurship
Links:
Website: https://www.rockabyebabysleep.com/
Instagram: https://www.instagram.com/liza_rockabyebabysleep/
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
The Doula Darcy is a certified postpartum doula and lactation counselor who has helped hundreds of new moms navigate the first twelve weeks at home with a baby since 2010. In addition to supporting new parents, Darcy also coaches doulas and sleep consultants to grow their businesses using connection-based marketing strategies.
On this episode we discuss:
- Best practices for marketing your business
- The importance of community in entrepreneurship
- The value of integrating virtual support into your doula business
- Why adding “Certified Sleep Consultant” is a great idea for doulas
Links:
Take Your Postpartum Doula Business Virtual class
https://darcy-sauers.mykajabi.com/take-postpartum-doula-business-virtual
Coupon code: JAYNE20 to save 20%
Darcy’s Free Decision Making Checklist
https://darcy-sauers.mykajabi.com/doula-training-decision-making-checklist
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
Sara Skiles is a Certified Pediatric Sleep Consultant, Certified Doula, Advanced Newborn Care Specialist, and a mom of two amazing boys. As a new parent Sara bought into a lot of the negative messaging around sleep training that is so pervasive on social media and spread amongst circles of friends. On this episode Sara shares her personal journey towards a mindset shift that allowed her to make a change to the way her children slept, which greatly benefitted her entire family. We also discuss ways to combat the negativity when the topic of sleep training arises as this is often a controversial topic of conversation amongst parents and professionals in the parenting space.
Links:
Website: https://www.thebabyisasleep.com/
Blog Post: It’s Time to Stop Shaming Moms for Sleep Training
Instagram: https://www.instagram.com/thebabyisasleep/
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
Kelsey Vetter is a Pinterest manager and strategist who helps online businesses leverage the power of Pinterest to drive traffic to their website, generate new leads and grow their audience on autopilot.
On this episode we discuss:
-
How Pinterest works and why it’s a great tool for Sleep Consultants to be using
-
The importance of blogging
-
Best practices for DIYing Pinterest, and when it’s time to outsource to a Pinterest Manager
Links:
Pinterest: https://www.pinterest.com/kelseyvetterco/_created/
Instagram: https://www.instagram.com/kelseyvetterco/
Freebies from Kelsey:
Inspire with Idea Pins Mini Course:
https://kelsey-vetter.mykajabi.com/inspirewithideapins
Key to Keywords Mini Course:
https://kelsey-vetter.mykajabi.com/keytokeywords
Set it & Forget it, Scheduling for Pinterest Mini Courses:
https://kelsey-vetter.mykajabi.com/schedulingforpinterest
Link to my free "The Ultimate Pinterest Business Account Set Up Checklist" resource:
https://kelsey-vetter.mykajabi.com/setupchecklistig
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
Camila Martelo is the owner and founder of Camila Sleep. Originally from Colombia, she completed her certification with Center for Pediatric Sleep Management and now helps Spanish speaking families around the world improve sleep at home. Camila is also the director of Academia Consultoria de Sueño which is a CPSM’s sleep consultant certification program in Spanish!
On this episode Camila shares how she built an audience and a clientele abroad. We also discussed some of the cultural differences that impact her process.
Links:
Website: https://camilasleep.com/
Instagram: https://www.instagram.com/camilasleep/
Academia Consultoria de Sueño: https://academiaconsultoriadesueno.com/
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
Tara Dakin Sauer is a Licensed Marriage and Family Therapist as well as a Newborn Care Specialist and Certified Sleep Consultant. She believes that too many moms aren’t getting the rest they need for their mental well-being because of the misinformation and stigma that surround the subject of sleep training. Tara is dedicated to changing that narrative!
On this episode Tara uses her background in psychotherapy to help us understand best practices for supporting our clients in ways that ultimately lead to higher success rates and less burnout.
We discussed:
- Viewing our work as a collaborative project with our clients
- Setting reasonable goals and expectations
- Using a strength based and solution-focused lens when looking at our business.
Links:
Website: http://renewpandc.com/
Managing Client Expectations PDF
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
Ramya Antony is a mom to a 4 year old little boy named Jude. She struggled with sleep training in her own home and decided to turn a negative into a positive! She enrolled in Center for Pediatric Sleep Management to “face her fears.” After completing the course, she sought out the support of another CPSM graduate and together they teamed up to teach Jude to sleep independently and through the night. She is now excited to start helping others!
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
Shannon Buhera is an elementary school teacher turned entrepreneur after having her daughter in 2019. She launched Nights & Naps in June 2020 after graduating from CPSM, quit her teaching job one year later, and has now replaced her teaching income while only working 25-30 hours per week. On this episode we discuss Shannon’s top tips for growing an audience on social media, how mindset plays a crucial role in successful business growth, and the importance of creating a unique offer.
Links:
Website: https://nightsandnaps.com/
Instagram: https://www.instagram.com/nights_andnaps/
TikTok: https://www.tiktok.com/@nights_andnaps
Shannon's Facebook Group: https://www.facebook.com/groups/accelerateyourcoachingbusiness
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
Ciarra Morgan is a Doula as well as a Certified Sleep Consultant with the Center for Pediatric Sleep Management. On this episode we discussed why adding Certified Sleep Consultant to your resume positions you to scale your business beyond the hours you have in a day. We discussed supporting families virtually, sleep training toddlers and preschoolers, and what goals she has set for 2022... Hint hint... it involves working LESS!
Links:
Website: https://empoweredbeginningsatx.com/home
Instagram: https://www.instagram.com/empoweredbeginningsatx_doula/
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
Steffi Edwin is a Center for Pediatric Sleep Management graduate, and the owner and founder of Jolie Sleep. In this episode Steffi shares her experience leaving her full time job at the start of the pandemic. Pivoting from full time Nanny to Certified Sleep Consultant felt like a leap, but she went for it and IT PAID OFF! You’ll hear her share what a typical day looked like as she juggled Zoom school for her kids, growing her small business and trying to stay healthy and sane at the same time. I asked Steffi how she turned the idea of becoming a Sleep Consultant into a successful business, and she spoke the truth. A combination of mindset work, determination and her willingness to seek out support when she was struggling is what allowed her to achieve such great success in her business!
Links:
Website: https://joliesleep.com/
Instagram: https://www.instagram.com/joliesleep/
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
Allison Henderson is a social media marketing coach that happens to be a total guru when it comes to mindset work. On this episode we discussed how to manage your mindset in order to be successful in business.
The three biggest takeaways:
-
The only way to truly fail is to quit. You're still in the game as long as you continue to work and try.
-
You do not need to seek permission to try something different, new, and challenging.
-
"Follow your highest form of excitement, ALWAYS." - Allison Henderson
Links:
Website: https://www.allisonhendersoncoaching.com/
Instagram: https://www.instagram.com/allisonhenderson_coach/
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
Michelle Hansley is a Center for Pediatric Sleep Management graduate, and the owner and founder of Make Sleep Sweet. In this episode Michelle shares her experience growing a sleep consulting business while prioritizing spending time with her two young daughters. You’ll hear her share how she juggles family and work responsibilities, her experience launching her business on a shoestring budget, and what she thinks is the key to growing a successful sleep consulting business!
Links:
Website: https://www.makesleepsweet.com
Instagram: https://www.instagram.com/makesleepsweetbymichelle/
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
Jamesa Bailey is a Center for Pediatric Sleep Management graduate, and the owner and founder of Suite Sleep Co. In this episode Jamesa shares her experience growing a sleep consulting business while working full time and raising her nine month old son Camden. You’ll hear her share what a typical day looks like as she juggles all of these equally important responsibilities. I asked Jamesa what she thinks is the key to success. You won’t want to miss her answer!
Links:
Website: https://www.suitesleepco.com/
Instagram: https://www.instagram.com/suitesleepco/
Join our Facebook group to learn more about Becoming a Certified Sleep Consultant: https://www.facebook.com/groups/becomeasleepconsultant
Welcome to Becoming A Sleep Consultant with Jayne Havens.
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