Attention: The Audience Growth Podcast: Recent Episodes

Sweet Fish

What if you could be on stage in front of thousands of your ideal buyers every single week? What would you tell them if you had their undivided attention? That’s the magic of having an audience. Without an audience, you have to pay or beg to get in front of somebody else’s. Because those with the audience have all the leverage. But what does it actually take to grow an audience? Let’s figure it out together.

In this episode, Dan Sanchez talks to Jason Widup who is the VP of Marketing at Metadata.io.

We cover:

How others define audience
Jason's definition of audience and community
The future of audience growth and community building in B2B marketing

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Pete Larkin who is the Senior Director of Marketing at Anglepoint.

The definition of thought leadership
His four quadrants of thought leadership
How thought leadership impacts audience growth

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Sheena Badani who is a Senior Director Of Marketing at Gong.

Creating a culture of creativity
Identifying clear owners for ideas
How they test ideas before fully launching them

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Carey Straetz who is the Head of Demand Generation at Mode Analytics.

They cover:

The podcast she helped launch at her last company
The paid media and creative elements they used to promote it
The proper elements of a marketing plan to execute it

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Micah Zayner, a Senior Marketing Manager at Courier.

They cover:

How to find the right communities.
Micah's early mistakes in integrating into those communities.
The key results he's seen by getting his content accepted.

In this episode, Dan Sanchez talks to Kathleen Booth who is the VP of Marketing Tradeswell.

How Kathleen is now approaching audience growth.
What it means to be audience-focused.
And the one thing you have to accomplish to build a successful media brand.

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Mark Jung who is the VP of Marketing at Dooly.

Dooly's MVP model for content
How he ranks creative content ideas
And the advice he would give to his past self before building a media empire

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Thomas Igou who is the Head of Content at GetAccept.

They discuss:

Different definitions of community
How to engage with Reddit
The insights people are missing from ignoring channels with anonymous users

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Lori Sullivan who is the VP of Marketing at Fleetio.

Fleetio's approach to YouTube
Their content production process
The results they've seen from the channel so far

In this episode, Dan Sanchez talks to Chris Stephenson who is the VP of Marketing at MedRisk.

Three major operational differences between content marketing and what a media company does
The one major factor between content from a media company and marketing department
What advice he would give his past self if he had to do it all over again.

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Charlie Riley who is the VP of Growth at Havoc Shield.

They talk about:

Four ways to create more white space to do deep work.
Why most marketers are failing to execute the basics.
How he is creating focus for his marketing at Havoc Shield.

In this episode, Dan Sanchez talks to Lauren Patrick who is the VP of Marketing at Curricula.

What growth hacking really is and where it came from.

The massive gains Curricula has seen to their owned media because of these hacks

The process others can use to find them

In this episode, Dan Sanchez talks to Brian Robinson who is the Director of SEO at EverCommerce.

The role SEO can play in attracting an audience for other channels
How SEO can build an audience by itself
What most people miss when it comes to SEO

In this episode, Dan Sanchez talks to Justin Schmidt who is the VP of Marketing at Capacity.

They discuss:

The emerging trend of B2B companies actually becoming media companies
Dan pitched his idea of having two separate websites to Justin
Justin also shared some fantastic nuggets on how to convert more traffic

In this episode, Dan Sanchez talks to Andie Ostrowski who is the Director of Marketing at Team Genius.

In the episode we talk about:

Her first failed attempt at turning her marketing department into a media company
What it takes to gain true traction on a channel
The story behind their success at Team Genius

In this episode, Dan Sanchez talks to Michael Hartmann who is the Senior Director of Marketing Operations at Informa Markets.

We talked about the most common obstacles around building an audience:

Overcoming perfectionism
How he collects feedback
The process for getting better

In this episode, Dan Sanchez talks to Caitlin Cassady who is the Director Of Strategic Communications at Formation.

They discuss:

What to do rather than perfect your messaging
How to collaborate with others without watering down the messaging
How to integrate your message into your audience growth initiatives

In this episode, Dan Sanchez talks to Lisa Hackbarth who is a Senior Marketing Campaign Manager at ChaosSearch.

In the interview we cover:

How her journey as a small business owner impacted her content marketing.
What processes she uses now to deliver key results regularly
The book that changed the game for her.

In this episode, Dan Sanchez talks to Daniel Murphy who is the VP of Marketing at Privy.

We talk about:

What a winning distribution plan looks like
How to get the most out of what you currently have

In this episode, Dan Sanchez talks to Cassidy Shield who is the SVP Marketing and Sales of at Narrative Science.

In this episode we cover:

What you can expect with traditional media
What Narrative Science with a combo of paid ads, events, and organic social to build an audience
How owned media led to more earned media

In this episode, Dan Sanchez talks to Adam Shaw who is the Head of Demand Generation at Intentwise about paid media in audience growth.

You will:

See how much budget to spend on paid for audience growth.
Get some inspiration of what kind of creative to test.
Grow your audience today with his best tip for getting started

In this episode, Dan Sanchez talks to Elena Hengel who is the Director of Marketing at Marketing Architects about the importance of taking big swings with your content marketing rather than making continuous safe bets.

In this episode you will learn:

How they took a break from social and blogging to write a book.
The impact that book had on their content marketing.
What they are now looking to accomplish next in the future.

In this episode, Dan Sanchez talks to MJ Peters who is the VP of Growth at Refine Labs about whet her solo creators are strong audience builders than businesses.

Together they explore:

The pros and cons of each
How businesses can tap into the power of individuals

In this episode, Dan Sanchez wraps up season one and previews whats to come with season two.

In this episode, Dan Sanchez talks abou t how the two channel rule has changed the game for his audience growth and why you should be serious about dropping all other channels but two.

In this episode, Dan Sanchez shares his controversial point-of-view and challenges listeners with five reasons why they should consider building a second website for the bulk of their content marketing.

In this episode, Dan Sanchez talks about the differences between audience growth and community building as well as how they can come together to serve eachother.

In this epsidoe, Dan Sanchez shares one of his favorite content lessons he learned from Jay Acunzo that transformed how he approaches every content channel. It's what makes your content unique and it's the missing ingrediant you were looking for to make all of your channels remarkable.

In this episode, Dan Sanchez talks abou t the internal framework that Sweet Fish uses to grow the podcast audience's of their customers.

This episode includes:

How to optimize content to increase it's stickiness
Where to advertise your show
How to insure new visitors subscribe and stay

In this episode, Dan Sanchez borrows an other concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step farther and applies the thinking to audience growth.

You'll learn about:

The pros and cons of being a "product-first" company
How starting a company with an audience-first mindset works better.
Practical steps to become more audience focused with your company

In this episode, Dan Sanchez talks abou t the main problem behind most content channels that stops audience growth. He calls it the lack of the media/market fit.

Listen in to see how Dan applies a concept from the startup world to content channels to unlock growth.

In this Episode, Dan Sanchez talks with James Carbary who is the CEO of Sweet Fish about the origin story about this podcast.

They cover:

The growing trend of audience growth
Why they think audience growth is the new marketing
The intentions for the show

Listen to hear what to expect to this show.