The Damn Good Marketing Podcast: Recent Episodes
Hasita Krishna
Welcome to The Damn Good Marketing Podcast! Yes, we walked right into that one, so there's nothing else to do, we suppose, but to make these episodes on marketing pretty damn good.
Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't.
One only needs to be on LinkedIn to see one story coach or another promote a certain way of doing it. In rebirthing this podcast into its current avatar, the one thing that always existed was doubt.
Not the spark- that one comes and goes. Not the premise- it is as wide as it can be. Not even the persona- who are we speaking to you as? That keeps changing too. But the one thing that's always constant is doubt.
What do we say to you? What do we tell it like, so it means something? Today's conversation on #nasa #netflix and #applevisionpro goes BTS on what makes us inspired, what makes us teary, and what makes us buy what we do.
What did you think of this episode?
P.S. With each episode, we have gone for incremental improvements with each video podcast we make. For this one, we could’ve gone for the more cosmetic upgrades but we felt it was much more necessary to clean up the flow, and edit creatively. And a big shoutout to our video editor Ayush, for being patient, for working with us through this.
If you stick around to the very end, you’ll see he also has a great sense of humour!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com
Hi!
Have you noticed, also, that the ‘marketing’ seems to have quietly left The Damn Good Podcast?
We’ve been on a long and rather quiet hiatus from producing anything. And when the time finally came to put this out, we didn’t know what would be the right way to do it.
Minus the production budget of a series, and frankly even the editorial oversight, how we do we launch a new thing?
By being messy about it, perhaps.
In that spirit, we are glad to bring you The Damn Good Podcast- a pretty accurate representation of the fact that people evolve, and we are no exception.
I now often spend my weekends underwater as a conservation diver-in-training, cleaning coral with great gusto and encouraging the fish to reproduce. Yep. That’s my path and I think I’ve dived right in.
But that doesn’t mean I no longer do marketing consulting. I am still that person and I also happen to love that particular job.
Maybe the culmination of all of these is what we call ‘culture’- the slow, complex, usually painful evolution of a human being.
But that’s enough pondering from me. For now.
So, what can you expect from this ‘new and improved’ podcast?
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A video version. Having personally enjoyed video conversation way more than I’d have thought, I think it is time to be brave about facing the camera.
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Conversations on far-reaching topics: from ordinary city lives to what it means to be human today, expect everything, from two non-celebrity working women navigating life and work, much like you are too.
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Lots of fun! Subha and I have always wondered what it might be like to open up our coffee table conversation- and we welcome you to join us.
Now, that’s all I’ll say. Tune in, and let me know what you think? It does mean a lot to me.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com
Hasita apologizes for the audio quality on this one- the Flu is an unpredictable game-changer, and we hope this does not severely impact what you take away from the episode!
Episode Description
Is branding more than just marketing?
Delve into the world of brands as we analyze the core of branding, from emotional connection to custodian challenges. Discover the interplay between consumers, employees, and vendors, unraveling the craft of impactful branding. Understand that branding goes beyond marketing, shaping our perception of the world. Join us and unlock the secrets of brand custodianship!
IN THIS EPISODE
00:00 | World Cup, Anthems, and Brand Blitz
02:47 | Branding is misunderstood in India
06:13 | What will your brand be in the long term?
07:39 | Brands as emotional assets have their own value
12:53 | Think of your brand as a person in a group setting
15:18 | What are the challenges with brand custodians?
19;37 | Case study of a poor consumer experience
24:35 | Closing
YOUR HOSTS,
Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't.
Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.
https://www.linkedin.com/in/hasita/
contact@motleycrew.in
Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India.
https://www.linkedin.com/in/subhachandrasekaran/
—
This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels.
Find us on our Website, LinkedIn and Instagram
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com
Are content heads prepared for the challenges posed by AI, ChatGPT, and shifting search engine policies? In this episode, Hasita Krishna and Subha Chandrasekaran delve into the complexities of content management in the modern landscape. Join them to discover strategies for making your content stand out and how creative collaboration can enhance your efforts in an ever-noisier world.
IN THIS EPISODE
(00:00) Lawsuits on OpenAI
(02:54) What does a content head do in this situation?
(05:12) Hierarchies and expertise
(08:32) How much of the info is real?
(10:51) The biggest pain points of content heads
(15:02) Managing expectations
(17:40) The need for good editors is on the rise
(20:12) Things to be mindful about
YOUR HOSTS,
Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't.
Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.
https://www.linkedin.com/in/hasita/
contact@motleycrew.in
Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India.
https://www.linkedin.com/in/subhachandrasekaran/
—
This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels.
Find us on our Website, LinkedIn and Instagram
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com
How do you create a brand that's not just visually stunning but also drives profitability while focusing on social impact? Join us on a journey with Siddharth Purohit, co-founder of Aazol, a direct-to-consumer food company.
In this episode, we dive deep into the art of clarity and how it can free up valuable time, the importance of controlling costs, and the challenges of entering the retail space.
There are some conversations that affirm our actions and choices, and for us, it was this one. This is also the first time Hasita has put her dream of being a SCUBA Divemaster out in the public domain.
Tune in to find out how visual language is brand language, and why some of the best choices in business are often the simplest.
IN THIS EPISODE
(00:00) Jumping to the visual shooting process
(4:30) A little bit about Siddharth
(05:46) Siddharth's past experiences before joining Aazol
(08:10) What inspired Siddharth to create Aazol's designs?
(10:12) How to manage logistics as a small brand?
(13:59) Which customer feedback to address at which point of time?
(15:13) What does growth mean for Aazol?
(20:28) Which elements to prioritize as a founder?
(23:20) Clarity gives time
(25:27) Advice for someone starting from the visual standpoint and trying to succeed
(29:59) The Future
OUR GUESTS
Siddharth Purohit
Co-founder at Aazol
Siddharth helms Aazol’s (www.aazol.in) sales, marketing, and digital operations. A management consultant with Kearney in a former life, he is also a professional diver.
Siddharth’s peripatetic life (he has lived in 6 cities across 3 continents and traveled over 40 countries) has found root back in the land of his birth where he takes great joy in showcasing Maharashtra to the world through the foods of Aazol.
https://aazol.in/pages/about-us
https://in.linkedin.com/in/siddharth-purohit-32265621b
Your Hosts
Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't.
Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.
https://www.linkedin.com/in/hasita/
contact@motleycrew.in
Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India.
https://www.linkedin.com/in/subhachandrasekaran/
—
This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels.
Find us on our Website, LinkedIn and Instagram
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com
Ever wondered if social media is evolving faster than you can keep up? Join Subha Chandrasekaran and Hasita Krishna on the "Damn Good Marketing" podcast as they explore the ever-changing world of content creation. Is marketing changing, or are business owners overwhelmed by the pace of change? From the allure of AI to the pitfalls of over-marketing, they discuss the challenges faced by businesses today. Tune in for insights on simplifying content creation, achieving marketing sanity, and finding your brand's true voice in the modern marketing landscape.
IN THIS EPISODE
(00:00) What is a thread?
(02:12) Thinking thoughts based on medium
(03:23) Challenges of needing to be present everywhere
(05:13) Disillusionment in content creation
(06:08) Using AI for content creation
(07:22) Social media optimization
(08:33) Self-awareness in content marketing
(11:10) Prioritising customer experience
(15:16) Case study - Yoga bar
(18:29) Content creation - a challenge?
(20:16) Topical segment - Apple's marketing
(23:49) It's okay to not jump into new things
Your Hosts
Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't.
Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.
https://www.linkedin.com/in/hasita/
contact@motleycrew.in
Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India.
https://www.linkedin.com/in/subhachandrasekaran/
—
This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels.
Find us on our Website, LinkedIn and Instagram
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com
Thinking of Starting a Podcast? The allure of this shiny new toy has captivated everyone, but it is serious business. Join Subha Chandrasekaran and Hasita Krishna as they dive into podcasting, sharing their experiences, insights, and unexpected discoveries.
From the challenges of finding the right niche and keeping up with the demands of consistent content to deciphering podcast metrics and managing distribution, they reveal the realities behind the scenes. Explore the question: Is starting a podcast the right move for you? Get ready to uncover the truth about the podcasting journey!
In This Episode
(00:00) Should I Start A Podcast?
(02:26) Why Start A Podcast?
(04:41) Effort vs. Outcome
(06:27) What Is The Contribution of Podcasts?
(09:03) How Do They Manage?
(10:31) The Distribution Process
(12:05) Keeping Your Promise To The Audience
(13:22) How the Podcast Rankings Change
(13:53) What is Hasita's Response To Clients Wanting To Start a Podcast?
(15:13) Podcasts As Standalone Ventures
(16:01) Increasing Awareness About Podcasts
(17:06) Celebrity Podcasts
(18:13) Hosting a Podcast
(19:37) What is a Big Podcast?
(21:03) Segment - Only Murders in The Building
(22:18) Who Shat On The Floor At My Wedding
(24:27) How Do You Decide If Podcast Is The Right Thing For You?
Your Hosts
Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't.
Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.
https://www.linkedin.com/in/hasita/
contact@motleycrew.in
Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India.
https://www.linkedin.com/in/subhachandrasekaran/
—
This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce, and grow your custom-branded audio and video podcast channels.
Find us on our Website, LinkedIn and Instagram
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com
In the latest episode of the Damn Good Marketing Podcast, hosts Subha and Hasita are joined by Manisha Kapoor, Secretary General of the Advertising Standards Council of India (ASCI), who reveals the importance of self-regulation in the advertising industry. They delve into the role of ASCI in monitoring and maintaining trustworthy advertising, emphasizing the connection between honest advertising, consumer trust, and brand integrity.
Most importantly, they discuss what campaign regulations, falling trust, and too much information, mean for a small business today and how to cut through the noise.
Tune in!
In This Episode
00:00| What Kind Of Work Does Manisha Do At the Advertising Standards Council of India?
05:14| Advertising In India, And The Law
07:08| Surrogate Advertising
09:29| What is the Difference between Offline Advertising and Digital Marketing?
12:46| How Can A Small Brand Advertise?
33:00| Influencer Marketing
15:24| What is Due Diligence?
16:44| Is the Consumer Side More Aware Now?
18:58| Role of AI in Advertising
21:21| Moral Aspects of Ads
26:20| Topical Segment: Most Bizarre Ad
27:12| Strangest WhatsApp Forward
32:35| What Are The Upcoming Advertising Trends
Our Guests
Manisha Kapoor heads the Advertising Standards Council of India. ASCI is a self-regulatory body that is committed to the cause of fairness and honesty in advertising. She is also part of the leadership team of the International Council of Advertising Self-regulation (ICAS).
Over the past 25 years, she has helped companies establish and nurture brands through brand building, new product development, marketing strategy development as well as media strategy.
She has diverse, cross-sectoral consulting experience including in banking, insurance, financial broking, automotive, FMCG, healthcare, wellness, food, media, aviation, apparel, and lifestyle.
Before ASCI, she also helped businesses grow and differentiate through the integration of social development goals into business and brand strategy. She has worked with Corporates, NGOs, Foundations, and International development organizations developing programs that work effectively for business while simultaneously creating social impact.
We are able to make these episodes because of our wonderful guests who generously agree to speak with us, and to you. If you enjoyed this episode, please do find Manisha on LinkedIn and give her a shoutout.
https://www.linkedin.com/in/manisha-kapoor-04a5a81/
Your Hosts
Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't.
Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.
https://www.linkedin.com/in/hasita/
contact@motleycrew.in
Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India.
https://www.linkedin.com/in/subhachandrasekaran
—
This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce, and grow your custom-branded audio and video podcast channels.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com
ChatGPT: Unleashing Creativity or Taking Over Jobs? Or both, perhaps?
Join Subha and Hasita as they explore the impact of generative AI tools like ChatGPT on content creation and marketing processes, and whether it is a game-changer or just a shortcut for writers and marketers alike. The pen may be mightier than the sword, but both are just tools, after all.
Discover the exciting possibilities and challenges of embracing this innovative technology in this episode of The Damn Good Marketing Podcast. Tune in!
In This Episode
00:00| When ChatGPT doesn’t know what it is talking about
02:35| Linkedin thought leadership, and ChatGPT
03:12| AI tools can work. Usually.
05:42| How is ChatGPT impacting our day-to-day lives?
10:01| ChatGPT as a Conversational AI tool
11:08| How ChatGPT can help your marketing effort
12:47| Is it worth teaching the team to use ChatGPT?
14:40| How can you be a good thought leader if your thoughts come from ChatGPT?
15:21| ChatGPT and education
16:51| Why you can’t stop your employees from using ChatGPT
18:03| ChatGPT and data security
18:42| Did we expect ChatGPT to become what it did?
19:42| Should you replace your marketing team with ChatGPT?
20:31| Closing
Links and such
How folks in marketing are using ChatGPT today: https://www.moneycontrol.com/news/business/how-are-product-folks-marketers-and-designers-using-chatgpt-in-india-10258161.html
How to really chat with ChatGPT: https://hasitakrishna.substack.com/publish/posts/detail/125465235?referrer=%2Fpublish%2Fposts
Your Hosts
Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't.
Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.
https://www.linkedin.com/in/hasita/
contact@motleycrew.in
Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India.
https://www.linkedin.com/in/subhachandrasekaran/
—
This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels.
Find us on our Website, LinkedIn and Instagram
_
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com
Do follow the show so you always know when a new episode comes out. See you, on your favorite podcast platform.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com
Do you have to be a mad genius to be creative? Or get inspired somehow? Or is it something within reach of all of us, something that can actually be executed reliably and within deadlines?
For this season’s final episode, we discuss creativity in all its glory.
In This Episode
(02:43) How can we be creative?
(04:10) Do you always have to be inspired?
(07:40) How can a single person be consistently creative?
(08:30) 70% of ads aren’t memorable - how do you ensure yours don’t flop?
(10:00) Ways to get fresh ideas
(14:30) Connect the best ideas to your brand
(20:00) How to measure the effectiveness of your ideas
(22:30) Brands that transcend their status as a business
Your Hosts
Hasita Krishna is the founder of Motley Crew, a marketing agency that provides marketing strategy, consulting as well as execution for B2B companies.
Subha Chandrasekaran is the founder of RainKraft, offering one-on-one career coaching, corporate workshops, and consulting assignments involving process or people management.
Hit that big follow/subscribe button on the top right so you know when the next episode comes out!
We're on LinkedIn:
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
And Instagram:
@damngoodcommunity
@official_motley_crew
©Motley Crew Marketing Services- Hasita Krishna
This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.
--- Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
Have you been frustrated with your lead-generation efforts on LinkedIn? In today’s episode, we share with you tips and a formula you can apply to attract and nurture quality leads at a reasonable cost. Watch out for the bonus tactic on how a certain type of LinkedIn ad could be run for almost the same price as Google ads!
(If you keep track of how many times Hasita says 'if I'm not wrong' in this episode accurately, please DM her on LinkedIn with your answer for some cool podcast merch!)
In This Episode
- (02:10) Why run LinkedIn ads?
- (04:47) Think Campaigns, not ad-hoc messaging
- (06:20) How to calibrate ad spend for maximizing ROI
- (09:14) A formula for successful B2B lead generation
- (12:56) LinkedIn ads are more effective than Google in many ways
- (15:52) How should you evaluate the ‘success’ of a LinkedIn ad?
- (18:20) How can a little company with limited budgets compete with the big guys?
- (23:25) 4 easy ways to make your LinkedIn page more effective
- (27:52) A satisfying project
Our Guest
Varnika Pasari is the founder of Tic Tactic, a B2B marketing solutions provider that aims to help brands grow their digital audience across platforms, convert them into quality leads, and maximize ROI.
The Damn Good Marketing Podcast is a Top 5 marketing podcast in India. Every two weeks, we share with you actionable tips or expert advice that you can use as a business owner to make your marketing effort and spending more effective.
Do subscribe so you never miss another opportunity to make your marketing work better.
Links
- Show notes and full transcript for the episode.
Your Hosts
Hasita Krishna is the founder of Motley Crew, a marketing agency that provides marketing strategy, consulting as well as execution for B2B companies.
Subha Chandrasekaran is the founder of RainKraft, offering one-on-one career coaching, corporate workshops, and consulting assignments.
—
This podcast is powered by CrazyTok: We help experts become influencers by helping you launch, produce and grow your own custom-branded podcast.
Find us on our Website, LinkedIn, or Instagram
--- Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
Have you found yourself managing two personas, one of an entrepreneur and the other of you as a person when you’re not working? All founders and leaders need to be creators also, and all creative effort needs to be supported by ads. Oh, and all ads also need to be supported by CRO! Where does this end? How can you keep it simple?In This Episode (01:31) Challenges doing too many things in marketing (03:17) Handling multiple identities (04:30) Branded house vs house of brands (05:49) When to invest on a single aspect and when to diversify (08:20) How to make the separation between roles (11:32) What worked for others might not work for you (15:20) Focus on where the audience is (20:28) Don’t over-focus on the metrics (23:22) Balance between topical and timeless content (27:05) You needn’t market everything all the time We're on LinkedIn:https://www.linkedin.com/in/hasita/https://www.linkedin.com/in/subhachandrasekaran/And Instagram: @damngoodcommunity @official_motley_crew©Motley Crew Marketing Services- Hasita KrishnaThis episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.--- Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
Have you ever struggled to articulate what your brand stands for? Or wondered how to not just be, but also sound authentic online? In this episode Hasita and Kushal Menghrajani, Chief Creative Officer at The Experience Co, walk you through a quick exercise in how to do it right. They also discuss community, storytelling and content creation, with a fun aside into how Kush won the Bira account from amongst hundreds of contenders!Our GuestsKushal (Kush) Menghrajani is the Chief Creative Officer at The Experience Co and Director and Curator at The Beachhouse Project. Prior to this, he’s been a writer, brand film-maker, social media strategist and content specialist.In This Episode(02:08) What is storytelling(05:51) Community vs tribes and social media(12:58) Standout brands(17:41) Self-branding and overcoming imposter syndrome(21:06) A short exercise in describing your own brand(28:37) Establishing a perpetual content cycle(32:50) Micro-content and ‘chasing’ algorithms vs long form content(40:04) How Kush won the Bira marketing account(43:54) How the Ragini MMS movie script was pitchedHit that big follow/subscribe button on the top right so you know when the next episode comes out! We're on LinkedIn: https://www.linkedin.com/in/hasita/ https://www.linkedin.com/in/subhachandrasekaran/ And Instagram: @damngoodcommunity @official_motley_crew If you found this episode helpful, do say hi to Kush, he's on Instagram @mr.mengh. And if you've never traveled with The Experience Co. before, prepare to have your life changed at https://www.theexperience.co©Motley Crew Marketing Services- Hasita Krishna This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.--- Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
Everybody understands the struggles of creating unique content with consistency. This episode charts the pains and gains of content creators as they are encouraged to explore new mindsets and approach newer topics every damn day of the week. Whether you’re a learner, explorer or even an expert, you’ll find something of value to take away after this fun and engaging episode. Tune in to listen to the damn good hosts Hasita and Subha talk about the intricate process of content creation. In this episode Churning out good and meaningful content consistently to get people excited. The struggles of making content for ourselves vs for clients The extremities of Personal Bias Using the Expertise and know-how of content creation mindsets to chart a journey from learning to becoming an expertDecoding the Learner vs Expert DilemmaJournalling notes, planning content calendars and timelinesOur Personal Experiences and Learnings Importance of Consistency and continuity in content creation to make interesting content everydayHit that big follow/subscribe button on the top right so you know when the next episode comes out! We're on LinkedIn: https://www.linkedin.com/in/hasita/ https://www.linkedin.com/in/subhachandrasekaran/ And Instagram: @damngoodcommunity @official_motley_crew ©Motley Crew Marketing Services- Hasita Krishna This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.--- Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
It’s a new year! For many of us, that means a new planner and a new beginning. This is even truer for marketers, who have a whole new world of social media content, email campaigns, blogs, websites, and other cool things to work on. In this episode, Hasita and Subha delve into what it means to create a marketing plan in 2023.00:45 How to approach a marketing plan in 202305:14 Plan to cover all four pillars of digital marketing08:59 The benefits of outsourcing and how you should brief creative teams16:52 Choosing content platforms and reaching out to a new generation of consumers22:48 The rise of AI writing tools and their benefits29:20 Topic-AL: Branding for the Royals (of Britain)Hit that big follow/subscribe button on the top right so you know when the next episode comes out!We're on LinkedIn:https://www.linkedin.com/in/hasita/https://www.linkedin.com/in/subhachandrasekaran/And Instagram: @damngoodcommunity @official_motley_crew©Motley Crew Marketing Services- Hasita KrishnaThis episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.--- Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
This week, we’re excited to bring you the first-ever crossover episode with our sister podcast Small Talk with RainKraft- a podcast for those who feel passionately about growing their career. In this episode, Hasita and Subha discuss a topic dear to both their hearts: the power of storytelling and its ability to make life, career, and media all the more enriching.In This Episode01:27 How celebrities use storytelling to shape their narratives05:15 Branding as a way to position yourself in the professional world07:50 Finding a point of view to anchor your story10:10 Stepping out of the comfort zone to share your story16:40 Finding inspiration for stories in the little moments of lifeWe're on LinkedIn:https://www.linkedin.com/in/hasita/https://www.linkedin.com/in/subhachandrasekaran/And Instagram: @damngoodcommunity @official_motley_crew©Motley Crew Marketing Services- Hasita KrishnaThis episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.--- Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
Most people encounter your brand through landing pages. But in the excitement of showing off (as you should), you may be tempted to go overboard… and end up forgetting about the people on the other side—your customers!
In this episode, Hasita and Subha discuss what actually makes a landing page effective and how brands should approach making one.
02:23 What exactly is a landing page and what is it supposed to do?
05:10 What do users look for in a landing page? And what do they absolutely NOT want to encounter in one?
08:04 How can I toe the line between explaining my services adequately and not overwhelming users with information?
16:30 What should I avoid while creating a landing page? (The don’ts of creating one)
19:12 At what point (and from whom) should I take feedback about my landing page?
25:58 Topic-Al: The advent of AI writing tools and why we find it so appealing.
Hit that big follow/subscribe button on the top right so you know when the next episode comes out!
We're on LinkedIn:
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
And Instagram: @damngoodcommunity @official_motley_crew
©Motley Crew Marketing Services- Hasita Krishna
This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.
--- Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
Is Elon Musk a gifted man of science or an evil genius? The answer to the question depends entirely on your perception, a perception that is central to his personal brand. In the context of brand marketing, you absolutely cannot leave a room without hearing the word 'personal brand' casually thrown around. And yet, why isn't everyone successful at building one?
In marketing, we always say, 'If it were that easy, it would have been done already." Brand building takes time, effort, and energy most of all. It isn't that one instance of showing up and posting something online, but about having the energy to do it over and over again. And then some.
But what exactly is the process for building a solid personal brand? And if you're a founder, should it be the same as your company brand?
2:28 Whether you realize it or not, you already have a personal brand. But is it the one you want?
6:36 Celebrities are now launching products leveraging their personal brand. Why would you buy from one, but not from the other?
10:34 Authenticity- that oft-overused word. You need to be authentic, but authenticity is not the same as transparency.
12:35 A company's narrative could be a combination of the founders' personal brands, but the messaging needs to be harmonized across both, or you end up in a bit vat of soup like the good folks at Byju's.
18:45 Personal brands are built through story-telling. But can your story enrich others? How Resse Witherspoon became a millionaire all over again, by starting a book club.
22:46 Topic-Al: Action time: Learning from recent flops, successes, and things that make you go 'hmm, maybe that isn't the best way to go about building a personal brand!'
Hit that big follow/subscribe button on the top right so you know when the next episode comes out!
We're on LinkedIn:
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
And Instagram: @damngoodcommunity @official_motley_crew
©Motley Crew Marketing Services- Hasita Krishna
This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.
--- Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
Emails, emails everywhere, not a single one worth reading.
Out of 50 emails of all shapes, forms, and varieties, we receive each day, we probably read one. The recipe for a good email consists of some ingredients- like understanding exactly who you want to speak to, knowing in depth the subject you're writing about, and giving people the 'hook' so they have a reason to pay attention.
In this episode, we discuss why this simple recipe often goes bad, and what we can do about it.
[02:06] - [6:38] Email drip campaigns and cold emails, how many to send, and when to end them.
[07:50] - [10:58] Styles of emailing, whether you should include images and GIFs, and how to write for a mobile reader.
[10:59] - [12:06] That thing that no one talks about- email analytics and vanity metrics, and why open rates probably don't mean much.
[12:06] - [16:08] Intentionality in emails, and why sending 10 good emails is better than 100 random ones.
[16:09] - [16:45] Should you or should you not run a festive email campaign?
[16:45] - [22:50] The recipe for the perfect email communication piece, from 10 years as a copywriter
[22:50] - [24:10] Subscription emailers, and what it takes to monetise them.
[24:10] Topic-Al
A transcript of this episode is available at https://www.motleycrew.in/post/the-recipe-for-writing-the-perfect-email-from-ten-years-as-a-copywriter
Hit that big follow/ subscribe button on the top right so you know when the next episode comes out.
We're on LinkedIn
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
And Instagram @damngoodcommunity @official_motley_crew
©Motley Crew Marketing Services- Hasita Krishna
This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.
Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
Welcome back! It’s season 2, and we’re starting, as always, with the big questions. If you’ve had failed digital marketing experiences, it is only natural to be unsure about trying it again. In this episode, we discuss why some things fail, and others succeed, with seemingly no explanation offered. In this episode, we discuss why this might be happening, and how to fix it. [00:26-1:54] It takes ten years to become an overnight success. [03:00-06:10] What does digital marketing success mean to me? Defining parameters, being realistic. [07:00-12:49] What if this effort fails again six months from now? [14:00-17:45] Feeding the ad monster, and where breaking even figures in all of this AKA should I be spending ad dollars at all? [17:45-19:45] Positioning your brand the right way, and why saying one thing right, is better than saying many right things [19:45-22:30] Who owns my digital brand, and marketing efforts? [24:02] Topic-Al. There’s usually no better way to give a brand a lift than to rope in an influencer. But what happens when an influencer goes rogue and begins spouting ideas that you as a brand do not agree with? We dive into the Adidas and Ye example and talk about why the right kind of influencer for your brand may actually be lurking elsewhere. Oh! The Places You'll Go (When you click on these links) Want to dance to the peppiest wedding song created this past year? Tune into Gulab Jamun Nahi Tha by OnlyDesi and Hanu Dixit: https://www.youtube.com/watch?v=u36xh7UzUys The other wedding dance video that went viral involved a certain famous pair of sunglasses, a bunch of wonderful dancers, and a decade of just keeping at it: https://www.youtube.com/watch?v=yGRdDEgSdvw Liked it? Hit that big follow/ subscribe button the top right so you know when the next episode comes out. We're on LinkedIn https://www.linkedin.com/in/hasita/ https://www.linkedin.com/in/subhachandrasekaran/ And Instagram @damngoodcommunity @official_motley_crew ©Motley Crew Marketing Services- Hasita Krishna This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.
Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
All mentions of the metaverse aside, this one's a very 'meta' episode. For the final episode of this season, we look back at what we said during the season and test whether that advice still holds.
After all, in marketing, there's always a shiny new tool to buy, or advice to follow. And yet, good recommendations (yep, not even a sign of humility in us here), do tend to stand the test of time.
So, should you start your own podcast as a marketing channel? Should you fall for that Instagram urge to show you the most irrelevant content? Maybe, let's just all chill out a bit instead.
We'll be back with season 2 soon, and an announcement will be made on our website, LinkedIn profiles, yada yada...but do tune into the episodes you missed, and tune back into the episodes you didn't miss.
Until then, if you have existential questions, speak to a therapist, but if you have marketing questions (or just need a Damn Good t-shirt), please reach out to us on LinkedIn.
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
Check out what we do at Motley Crew at www.motleycrew.in
©Motley Crew Marketing Services- Hasita Krishna
Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
Over time, Hasita's favourite marketing saying has become this- most people do not have marketing goals, they have marketing dreams.
Marketing campaigns can (and should) be creative and fun and even a bit outrageous. Marketing goals, however, need to be rooted in reality, plain hard facts, and be oftentimes, boring.
How do you move from early traction to actual marketing? What marketing processes should you multiply and which ones should you kill?
In this episode, Aniiket Sengar, Director of Marketing Ops for Digbi Health talks us through the process of scaling your wins, testing everything, and knowing when to give up on a bad marketing plan.
Digbi Health is revolutionizing healthcare- they use individual health markers and targeted health plans to get us all to live the best life we could ever live. In under three years, they have achieved astounding business growth, and in this episode, Aniiket discusses how they went from a small marketing team to a full-fledged powerhouse in the middle of a pandemic.
Burger King's marketing is often customer-facing, and rather tongue-in-cheek. But even they couldn't foresee the disaster of a tweet thread that begins on the wrong note. A reminder to all of us to watch what we say.
If you have questions about what we say on this episode, reach out to us on LinkedIn:
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
https://www.linkedin.com/in/aniket-sengar/
Check out what we do at Motley Crew at www.motleycrew.in
©Motley Crew Marketing Services- Hasita Krishna
Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
Yep, one of us has a cold here, and it isn't the guest. We apologize in advance for the 'nn's that sound like the 'dd's.
Pranoy Thipaiah of Kerehaklu knows something, almost viscerally, that a lot of brand managers, marketing folk, and businesspeople miss- no one hangs out on social media to hear from brands.
We hang out here, instead, to feel connected with the people and things that matter to us. Why, then, do we push so much of the product messaging? Why, then, as Pranoy says, do we "sell the sausage and not the sizzle"?
This episode addresses questions that we all must ask and ponder before turning a social media platform, and one as finicky as Instagram, into a sales channel.
As a creator, Pranoy has spent the last four years on Instagram cataloging and chronicling his own journey with coffee on the family's estate. And what we get to see is a rich, diverse experience of coffee as it was, and as it will be.
If you're wondering where the business outcomes are, Blue Tokai buys out several lots of Kerehaklu coffee, lets Pranoy take over their Instagram account, and features their coffee lots in their Producer Series.
So let's just take a step back, look at Instagram for what it is- a means to connect, share, and tell stories- and let the business outcomes be based on engagement. If communities are indeed the future of marketing, there's no better place to build them today than on social media.
Kerehaklu is on Instagram @kerehaklu. We STRONGLY recommend following them.
And as always, we're on LinkedIn here
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
Check out what we do at Motley Crew at www.motleycrew.in
©Motley Crew Marketing Services- Hasita Krishna
Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
Existential crises aside, we ask this question (and get asked often as well)- do I matter in the larger scheme of (virtual) things?
Being on social media can be hard both for individuals and brands, and yet there is a reward for consistency, for having opinions and being able to articulate them in ways that benefit us and the people consuming what we put out there.
In this episode, we dive into how businesses and brand owners can play the social media game in beneficial ways, how much is too much, how little is too little, and that utopian sweet spot of social media as a marketing channel.
The Whole Truth Foods made a splash on Instagram recently by....choosing to quit Instagram entirely. Here's an excellent piece on why they did, and what it means for brands to choose not to play some games: https://www.moneycontrol.com/news/business/storyboard18-shashank-mehta-on-why-the-whole-truth-is-on-an-instagram-break-8798041.html
Swiggy, meanwhile, took moment marketing and turned it into a real-life version of Pokemon Go, except this time, we're all looking for the elusive Swiggy partner who prefers to travel by horse.
Several of the examples discussed on this podcast are from active client case studies. If you'd like more details, please reach out to us on LinkedIn on the approach we take, and why we take it.
We're on LinkedIn here
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
Check out what we do at Motley Crew at www.motleycrew.in
Speaking of existential crises, do check out @nasawebb on Instagram to feel like a grain of sand on a cosmic beach.
©Motley Crew Marketing Services- Hasita Krishna
Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
After avoiding the subject for as long as possible (no we're just kidding, we've been dying to do an episode on LinkedIn), Subha and Hasita wade into the realm of social media. And what better place to start, than with the world's largest professional networking platform?
Looking at LinkedIn today, it is hard to see it as a professional platform sometimes. It is replete with opinions that we don't always agree with, or ideas that we don't quite comprehend. But it is also a land of opportunities- to learn, to observe, to eventually even share what we think.
Most conversations on LinkedIn are all about the action- how many posts to do, how to get a few thousand followers quickly, or how to make these posts go viral.
We're shifting the conversation, however, to engaging more mindfully. Knowing that social media comes with its own quirks and fallacies, how can we play a positive-sum game? How can we lead conversations to a place where they help us all? How, even, do we get over the very real fears of constantly being in the spotlight?
Where do we begin?
This episode is focused on answering these very questions.
The funniest man on LinkedIn also happens to be a copywriter. Find him here: https://www.linkedin.com/in/daveharland/
If you're generally curious about marketing, do give some of the folks mentioned on the podcast a follow. You can also tune in to Ep.5 of this podcast to hear Andrei talk about customer segmentation.
And of course, we're on LinkedIn here
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
Check out what we do at Motley Crew at www.motleycrew.in
©Motley Crew Marketing Services- Hasita Krishna
Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
We hear your frustration!
If you want to find out how successful a marketing team will be in the future, get them all to agree on how to go about building a website. Because of its front-facing significance, and its dynamic nature, and its role in reflecting evolving company goals, and its complexity in mapping.....and the list goes on, but we can count on the fingers of one hand the number of website projects that went precisely how everyone hoped they would.
But, if there were a mythical 'right way' to build a website, what would that be?
That's precisely what Subha and Hasita dive into in this episode, covering aspects such as what to consider before starting a website project, who gets a seat at the table, who has vetoing authority, what you really need, and truly do not need, on your website, what platforms to choose, and so much more.
RainKraft's website (www.rainkraft.in) is built on Wix.
BluSapphire, the cybersecurity company mentioned in the episode, and Motley Crew's own website, are both built on Webflow and can be found here.
www.blusapphire.com
www.motleycrew.in
Got questions on what we say on this episode? We sure as hell think you would, given that websites give several business owners sleepless nights. We'd be happy to answer all questions and concerns via LinkedIn DM.
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
Check out what we do at Motley Crew at www.motleycrew.in
©Motley Crew Marketing Services- Hasita Krishna
Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
Well here's a super-common question we get asked- if we don't really know our story, how can we count on a consultant to tell us?
Personally, we've grappled with this question quite a bit, too. However, having sat in on several brand strategy workshops now, we've come to understand that the role of a brand strategist is quite like that of a therapist- they have the ability to ask the right questions, to use their experience to form the best conclusions, and lead our brand picture from confusion to clarity.
What is branding? What is marketing? And what is brand marketing? Sometimes, it is so easy to get lost in the jargon. Joining us on this episode are Madhav Maheshwaran and Thomas Sehested, Strategy Directors for Stereo Associates in India and Denmark respectively.
Let's get our brand-related ducks in a row!
IndiGo, as a public-facing brand, seems to get its brand fundamentals bang-on and messed up, usually at the same time. In the episode, we discuss why a brand isn't just what we build, but what people perceive. Since the time that we recorded this episode, IndiGo has been in the news for the way it treated a specially-abled passenger. This just goes to show why it is so vitally important to know exactly who you are, and that's where a great brand strategist can help.
The Sweathead episode with the Senior Manager for Global Insights for The Lego Group can be found here: https://anchor.fm/sweathead-by-mark-pollard/episodes/What-I-Wish-I-Knew-About-Brand-Strategy-Ten-Years-Ago---Marcelo-Ferrarini--The-Lego-Group-e1g75d7/a-a7ks4mh
Attribution is a tricky premise to work with, and we're finding this to be true more of the time. In a rush to track clicks, opens, and sends, we're forgetting to build the relationships needed to sell better. Rand Fishkin of SparkToro dives into this here https://www.linkedin.com/feed/update/urn:li:activity:6930237848910471168
Got questions on what we say on this episode? Reach out to Hasita on LinkedIn at in.linkedin.com/in/hasita
Topic-Al is a podcast segment where we take ourselves and the world of marketing a lot less seriously. Topic-Al, the character, is a curious cat who you see on our podcast creatives and cover. Designed by Sahita Krishna, and voiced by Sahil Mahajan.
Check out what we do at Motley Crew at www.motleycrew.in
©Motley Crew Marketing Services- Hasita Krishna
Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
Genius. Billionaire. Playboy. Philanthropist. Who is this?
Subha and Hasita guessed two very different people, which made us think about ICP, or ideal customer profile.
Often, our best efforts to engage prospects fail because we don’t understand the real-world context of a client. We group them by age, by gender, by location and income, but never enough by their interests, their drivers, or their everyday pain points.
In this episode, Andrei Zinkevich tells us how to get our ICP right.
Andrei Zinkevich and Vladimir Blagojevic run FullFunnel.io and a wonderful community for B2B marketers. You can join the Trenches here https://trenches.community/
In this episode, Andrei talks about building your ideal customer profile by looking at past clients. But, what if you’re relatively new and don’t have past clients? This is where market research comes into the picture.
At Motley Crew, we almost never begin a project without market research being in the picture, or ask to sit in on active sales conversations and observe what clients actually ask for. More about this approach can be found at https://motleycrew.in/project/cybersecurity-digital-marketing
A transcript of the episode is available at https://www.motleycrew.in/post/the-damn-good-marketing-podcast-ep-5-icp-with-andrei-zinkevich
Topic-Al is a podcast segment where we take ourselves and the world of marketing a lot less seriously. Topic-Al, the character, is a curious cat who you see on our podcast creatives and cover. Designed by Sahita Krishna, voiced by Sahil Mahajan.
This episode was produced in collaboration with Audstory.
Tell us what you think of this episode!
We’re on LinkedIn here:
https://in.linkedin.com/in/subhachandrasekaran
https://www.linkedin.com/in/hasita/
Check out what we do at Motley Crew at www.motleycrew.in
©Motley Crew Marketing Services- Hasita Krishna
Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
Welcome! This episode has Subha and Hasita discussing a topic that’s immensely close to their heart- content marketing.
CRED ads are a cult of their own, but how do you really go viral like they did? Should you indulge in moment marketing? Should you write blogs? Build case studies? We answer these questions and many more in this episode.
The viral Dollar Shave Club ad is here https://www.youtube.com/watch?v=ZUG9qYTJMsI
We bunged up on JK Rowling and what she’s now infamous for. Truly sorry. We do not stand for any and all kinds of discrimination that put any individual in a disadvantaged position.
The example involving a Crock-Pot, a house on fire, and a beloved characted can be read about here https://www.vanityfair.com/hollywood/2018/01/this-is-us-jack-death-crock-pot-statement
The mishap with Peloton can be discovered here https://ftw.usatoday.com/2021/12/mr-big-peloton-death-sex-and-the-city
Do you have feedback, thoughts, and comments? Subha and Hasita are here
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
Check out what we do at Motley Crew at www.motleycrew.in
Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
B2B performance marketing is wildly different from B2C, and yet we often interchange the two, to no avail. Here’s what we think- use the creative stimulus and fun of a B2C campaign, and focus laser-sharp on your target audience the way world-class B2B businesses usually do.
Both marketing functions have a lot to learn from each other. Yeah?
But how?! We hear you, which is why this podcast episode is here to answer the age-old question- why are my ad campaigns just not working?
Vismaya runs The Orange Heart, a performance marketing firm with a focus on building sustainable PM processes. Please take a look at what they do here https://www.linkedin.com/company/theorangeheart/about/
And please reach out to Vismaya here https://www.linkedin.com/in/vismayamn
In case you also feel the need to be remarketed to by Dyson, here’s their range of vacuum cleaners https://www.dyson.in/dyson-v11-absolute-nickel-blue-cord-free-vacuum-with-swappable-battery
The F of X festival is a flagship event for creators, usually held in India, and hosted by The Experience Co. Hasita has been part of the Beachhouse Project in 2018. Take a look here for their entire experience lineup https://theexperience.co
Do you have feedback for us? Subha and I are here
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
Check out what we do at Motley Crew at www.motleycrew.in
Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
"We need better numbers." Have you heard this before? So have we. Let’s get logical about how much growth businesses actually need. Building a pipeline is not optional, and that’s the basis for why an entire marketing function exists at all, but how much is necessary, really? In this episode, we talk about growing steadily, and sustainably.
On calculating TAM: One way to calculate TAM is to multiply ACV (average contract value) with the number of customers you can sign on. We usually take the opposite approach at Motley Crew, starting with market size and cutting it down based on who we can service, and who we can service easily, today. More on this at https://www.motleycrew.in/post/total-addressable-market-guide
We interchange product and service examples in this episode on purpose, because the tenets of customer service and satisfaction are universal. The processes driving them are also unfashionably unscalable.
KC Das is a popular Indian sweet brand that opened their first store in Bengaluru in 1972. They currently operate 24 retail stores and export globally. More information is available on their website. Allbirds makes sustainable shoes and clothing, and we love their focus on building a great product experience first, and leading with the right growth metrics. Product-led Growth as a concept involves building and fine-tuning a (usually software) product based on market cues. Please take a look at the ProductLed Slack community to know more.
Topic-Al is a segment where we take ourselves and the marketing function a little less seriously. Topic-Al, the character, is the curious cat you see on our cover art. Designed by Sahita Krishna, voiced by Sahil Mahajan.
This episode was produced in collaboration with Audstory.
Tell us what you think of this episode!
We're on LinkedIn here:
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran
Check out what we do at Motley Crew at www.motleycrew.in
©Motley Crew Marketing Services- Hasita Krishna
Send in a voice message: https://anchor.fm/the-damn-good-podcast/message
It was supposed to be about jingles and fun creatives. Marketing and advertising were a welcome respite from the mundanity of everyday life. Today, can we put the fun back in marketing? Can we still get the results we want, while continuing to have fun? We think so, yes. In this episode, we discuss just how to work in the field of marketing with both your head and your heart in the right place. Measure, manage, but also go crazy from time to time. It usually tends to pay off.
Classic Indian ads are a mood in themselves. Here's a tribute to them from Voctronica and AIB that we really love: https://www.youtube.com/watch?v=EjD3ZK91DHo
The #52WeeksOfMarketing project on LinkedIn is run by Hasita, and can be found here: https://www.linkedin.com/feed/hashtag/?keywords=52weeksofmarketing
The example of planes with bullet holes in a very interesting study in numbers and perceptions. Here's an article that we love for its depth: https://medium.com/@penguinpress/an-excerpt-from-how-not-to-be-wrong-by-jordan-ellenberg-664e708cfc3d
Topic-Al is a podcast segment where we take ourselves and the world of marketing a lot less seriously. Topic-Al, the character, is a curious cat who you see on our podcast creatives and cover. Designed by Sahita Krishna, voiced by Sahil Mahajan.
This episode was produced in collaboration with Audstory.
Tell us what you think of this episode!
We’re on LinkedIn here:
https://in.linkedin.com/in/subhachandrasekaran
https://www.linkedin.com/in/hasita/
Check out what we do at Motley Crew at www.motleycrew.in
©Motley Crew Marketing Services- Hasita Krishna
Send in a voice message: https://anchor.fm/the-damn-good-podcast/message