Industrial Marketing Simplified - Audio Course: Recent Episodes
clearmotive marketing
This six-part audio course is focused on helping industrial business leaders attract new customers. Learn about marketing in a way that is relevant to industrial salespeople and leaders - you don't need to be experienced in marketing to learn from this course!
In this episode, Chad and Tyler help you bring all of the module lessons together. Understand everything that's been covered with a recap and a few new insights. Learn about:
• Everything we've covered with a recap
• People, process and technology
• Building a repeatable sales and marketing process
In this episode, Chad and Tyler help you understand how technology impacts Industrial Marketing. Learn about:
• The primary benefits: speed, scale, automation, and insights
• Why industrial companies often give up before they even start
• Crawl, walk, and run from CRM and Google Analytics to dedicated Marketing Technology (MarTech)
In this episode, Chad and Tyler help you understand how to use digital advertising to get in front of the right customers—at the right time—without wasting money. Learn about:
• Why digital advertising is critical for industrial companies
• What are the best options and challenges to overcome
• Determining the budget formula that works best for your business
In this module, Chad and Tyler help you understand how content fuels your Industrial Marketing engine. Learn about:
• Different types of content for different stages of the buying process
• The case for quality and quantity
• 5 must-have mindsets to fuel your industrial marketing engine
In this episode, Chad and Tyler help you understand how customers buy (and what you need to know). Learn about:
• How buying groups find, evaluate and buy products
• Defining your ideal customer profile
• Determining your most valuable product
In this episode, Chad and Tyler help you get a grip on industrial marketing. Learn:
• What Industrial Marketing is and why it is different from any other marketing
• Why Business-to-Business (B2B) is different than Business-to-Customer (B2C)
• How to market industrial products and why so many fail.
In this 6 part Industrial Marketing audio course, you will learn:
- What industrial marketing is and why it's important.
- How industrial buying groups research, evaluate and buy
- Different types of content that apply to different stages of the buying process.
- How to get in front of your customers without wasting money
- How to crawl, walk and eventually run sophisticated marketing automation.
- Building a repeatable process.