Automotive E/E Systems Revolution: Recent Episodes
Siemens Digital Industry Software
Welcome to Automotive E/E Systems Revolution – a series of podcasts from the Integrated Electrical Systems Group of Siemens Digital Industries Software.
The software-defined vehicle is another important trend in today’s automotive industry, not separate from but intertwined with the well-known trends of electrification, autonomy, connectivity, and shared mobility. Technologies underlying these trends all rely on sophisticated software applications to enable both basic and advanced vehicle features and functionality.
In the final part of our podcast series, we wrap up our discussion on the future of automotive E/E architectures, E/E systems development, and the automotive industry. We talk about the growing role of software in delivering vehicle functionality, and how this change may affect vehicle development as a whole.
Joining me once again are Doug Burcicki – the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software – and Dan Scott, the Marketing Director within Integrated Electrical Systems.
Tune in, to learn more about the drivers of change in the automotive landscape.
In this episode, you will learn:
- What software-defined vehicle is. (00:53)
- Why traditional OEMs are averse to putting giveaway content in a vehicle. (04:34)
- The importance of over-the-air updates capabilities. (06:29)
- The different business models that a software-defined vehicle brings. (08:30)
- The software impact on the physical structure of the vehicle. (10:18)
- The challenges imposed by the growing role of software in a vehicle & How the future will look like. (12:33)
- The legislative drivers of vehicle development. (15:34)
- How the pace of development is going to change over the next 10 years. (18:37)
- How the trend of software-defined vehicle impacts the engineering teams. (25:22)
Let’s connect!
- Mentor Graphics Website
Connect with Doug:
Connect with Dan:
See acast.com/privacy for privacy and opt-out information.
Welcome to Automotive E/E Systems Revolution – a brand new series of podcasts from the Integrated Electrical Systems Group of Siemens Digital Industries Software.
The disruption experienced by the automotive industry is well documented, and industry participants are busy working out the best ways in which they can create value, innovate, and position themselves at the forefront of the industry. For OEMs, a major focus is the development of brand new E/E and software architectures, designed to scale and support advanced features and functionalities. At the same time, suppliers are hoping to establish themselves as experts on delivering complex vehicle features, such as self-driving. Throughout the industry, the result is a growing emphasis on E/E systems and software demanding new product development methods that blur the old boundaries between all vehicle domains.
Over the last three episodes, we’ve examined all the major trends affecting automotive E/E systems development. Today, we pivot that discussion to begin talking about what the future is going to look like, how E/E architectures and vehicles are going to evolve, what new challenges will the vehicles of tomorrow introduce, and how will companies transform to meet these new challenges.
Joining me once again are Doug Burcicki – the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software – and Dan Scott, the Marketing Director within Integrated Electrical Systems
Tune in, to learn more about the future landscape of the automotive industry.
In this episode, you will learn:
- How the employee landscape changes. (01:00)
- What organizations focus on post-COVID. (05:50)
- The role played by corporate culture in the adoption of tools. (08:26)
- The expectations of the younger generation around the workplace environment. (10:27)
- The future of E/E systems. (14:01)
- The different business models OEMs can approach. (17:23)
- How the new trends in the automotive industry affect the E/E architecture and the development of E/E systems. (23:56)
- The reasons why virtual simulation validation is a rapidly growing area. (29:43)
- Why dealerships will be obsolete in the future. (32:51)
Let’s connect!
- Mentor Graphics Website
Connect with Doug:
Connect with Dan:
See acast.com/privacy for privacy and opt-out information.
Welcome to Automotive E/E Systems Revolution – a brand new series of podcasts from the Integrated Electrical Systems Group of Siemens Digital Industries Software.
What are you focusing on when you’re on the verge of buying a car? Is it the vehicle’s styling, design, and drivability or are you tempted to look more at the features and the functionality of the car, as a way to be connected to your friends? Regardless of your preferences, OEMs have to address all these different types of demands, and pleasing everyone is not an easy job to do.
In our last episode, Doug, Dan, and I talked about the overall industry trends that are affecting automotive development engineering, and today, in our third episode of this series, we dive deep into actual product development and what’s driving change in that arena. You are going to hear why EVs are becoming more attractive to the customers, why OEMs focus on developing advanced vehicles, and the role E/E systems and architecture play in the new, more complex world of the automotive industry.
Doug Burcicki is the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.
Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years, in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.
Tune in to learn how companies change their product development priorities and methodologies to adapt to the current and future market demand.
In this episode, you will learn:
- The current key drivers of innovation in vehicle development. (00:31)
- The complexities OEMs have to face to cater to all types of consumers. (01:59)
- How companies determine what to invest in. (05:26)
- What startups in the automotive industry focus on, at the moment. (07:46)
- Why E/E systems and architecture are becoming more and more important. (10:54)
- The elements that make EVs more attractive to consumers. (13:41)
- The impact EVs have on the environment. (14:21)
- How Tesla is pushing the automotive industry forward. (16:26)
- The importance of over-the-air updates for today’s product development world. (19:51)
- How product traceability changes with the increasing complexity in the automotive industry. (25:35)
Let’s connect!
- Mentor Graphics Website
Connect with Doug:
Connect with Dan:
See acast.com/privacy for privacy and opt-out information.
Welcome to Automotive EE Systems Revolution – a brand new series of podcasts from the Integrated Electrical Systems Group of Siemens Digital Industries Software.
As if a once-in-a-generation upheaval in automotive technology and business models wasn’t enough, 2020 has also brought the immense challenges of a global pandemic to bear on the industry, forcing companies to rethink the way they’re working and to change their plans as to what they’ll be developing in the next years.
In our last episode, Doug, Dan, and I talked about some of the large scale trends currently affecting the automotive industry, and today we continue that discussion with a focus on the impact that the COVID-19 pandemic has wrought on the auto industry, as well as the steps car manufacturers can take to respond to the challenges imposed by it.
We also touch on the importance of building a comprehensive digital twin during vehicle development, and fostering partnerships that provide key advantages for companies as they develop the advanced vehicles of tomorrow – whether they are gas or electric, autonomous or human-driven.
Doug Burcicki is the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.
Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years, in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.
Tune in to learn what companies are currently focusing on as they navigate through the midst of the pandemic and the challenges this new landscape brings.
In this episode, you will learn:
- The communication challenges companies face, as they are transitioning to remote working. (01:34)
- How manufacturers adapt to meeting the new workplace requirements, as well as the product level requirements. (04:44)
- What the OEMs are doing to come out stronger from this pandemic. (05:43)
- The shift from using homegrown tools to acquiring them from third-party vendors. (07:08)
- How business models are changing to adapt to the new norms. (09:43)
- The importance of leveraging and repurposing data by using the digital twin. (11:00)
- Why partnerships are becoming a critical step to success. (16:14)
- The benefits of working with companies such as Siemens. (19:54)
Let’s connect!
- Mentor Graphics Website
Connect with Doug:
Connect with Dan:
See acast.com/privacy for privacy and opt-out information.
Welcome to Automotive EE Systems Revolution – a brand new series of podcasts from the Integrated Electrical Systems Group of Siemens Digital Industries Software. In this series, we’ll be focusing on automotive industry trends and the electrical and electronic systems, networks, and software within a vehicle.
The automotive industry is in the middle of a major shift. The electrical, electronic, and software content of vehicles continues to grow, both incentivizing and necessitating new organizational structures and business models. At the same time, the level of competition is increasing as startups, tech companies, and traditional OEMs, all vie to bring innovative vehicles to market.
I am your host, Conor Peick, and I am joined by a duo of experts with impressive resumes and decades of industry experience - Doug Burcicki and Dan Scott. Together, in this first episode, we discuss the major changes that happened in the automotive industry over the past 10 years, what are the challenges OEMs have to face today, and how the future looks like.
Doug Burcicki is the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.
Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years, in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.
Tune in to find out more about the industry trends and the drivers of innovation that will bring the automotive landscape to new heights!
In this episode, you will learn:
- The state of the industry today, and the drivers of innovation. (01:25)
- The holy grail of the auto industry today and why we’re years away from it. (03:56)
- How traditional OEMs have to adapt to the current market. (04:40)
- The changes that have occurred in the past 10 years. (06:31)
- The different types of complexity that are challenging OEMs today. (09:58)
- The role integration plays in today’s automotive company structure. (11:52)
- How the next 10 years will look like, in the automotive industry. (14:18)
- How the EVs were viewed in the past and what the future holds for them. (17:06)
- What a company needs to focus on, to be successful in this industry. (21:36)
Let’s connect!
- Mentor Graphics Website
Connect with Doug:
Connect with Dan:
See acast.com/privacy for privacy and opt-out information.