A holistic guide for professional music makers. Hosted by Aamir Yaqub, Ben Hennessy-Garside and Chris O'Gorman.
We've reached the final Charting Tracks episode of Season 1! In this episode we round off our conversation about how to make a living from music. We explore the ever changing ways that artists are expanding into new revenue streams. We look at how music and brands can connect in an authentic way, the value of music and art and the tricky relationship between art and commerce.
Quotes from this Charting Tracks episode:
“There’s an inherent value in what you create… and there’s a commercial value in it too.” - C. O’Gorman
“You have a right to ask for whatever you think you’re worth.” - A. Yaqub
“Don’t be so quick to squash that emerging love.” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
What Next?
Some further listening and research if you fancy it…
Music:
Adele - Turning Tables
Tori Amos - 1000 Oceans
Book:
The Long Tail - Chris Anderson
In this episode of Charting Tracks, the penultimate episode in Season 1, we cover the all important topic of how to make a living in music. We explore the different revenue streams from the perspective or an artist, producer and songwriter including royalties, merchandise, live shows and brand endorsements. We also explore the various other disciplines within the music industry and the core functions of the record label marketing machine including marketing, social media, radio promotions, TV promotions, club promo, live agents and more.
Quotes from this Charting Tracks episode:
“The music is the most important part but to think of it as the thing that’s going to be the main revenue driver is kind of an outdated way of thinking.” - C. O’Gorman
“I’m not going to name any names but… A BIG Artist… One of the most respected, well-known names in the UK. That Artist makes more money from their brand partnership with a sports brand, than they do from their music.” - A. Yaqub
“You might find that to begin with you’ve got to do a bit of almost everything.” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
What Next?
Some further listening and research, if you fancy it…
Music:
Nile Horan - Too Much to Ask
Sam Smith - Stay With Me
Ed Sheeran - The Parting Glass
Lady Ga Ga - Paparazzi
Cardi B - I Like It
Websites:
Intellectual Property (IP) protections in the UK: https://www.gov.uk/intellectual-property-an-overview
PPL: ppluk.com
PRS: prsformusic.com
Submit Hub: submithub.com
In this episode of Charting Tracks we continue our conversation on 'Building A Fanbase'. In part 1 we looked at how to identify your potential fans and how to construct a fan profile. In part 2 we look at how to find your potential fans, the differing behaviours of each core fan segment and how to adapt your marekting efforts to reach them.
Quotes from this Charting Tracks episode:
“Kick the tires.” - C. O’Gorman
“A recommendation, especially if it comes from somebody that they truly trust and respect… that’s always gonna get the first thing.” - A. Yaqub
“People like that sense of discovery.” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
What Next?
Some further listening, and researching if you fancy it…
Music:
Five Seconds of Summer: Amnesia
Websites:
Music Week: musicweek.com
In this episode of Charting Tracks we're looking into how an artist goes about building a fanbase. From identifying who your core audience is likely to be, breaking down the broader makeup of the music consuming public and the difference between the "Fanatic", "Enthusiast", "Casual" and "Indifferent" music audience segments. We also talk through examples of how artists can construct a profile of their typical fan and the different ways to reach them.
Quotes from this Charting Tracks episode:
“What does your audience actually look like? Who would your audience be?” - C. O’Gorman
“The people who are properly serious… They already kind ‘a know, what they’re doing.” - A. Yaqub
“You can’t be all things to all people.” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
Music:
Barbara Streisand - The They We Were
Celine Dione - It’s All Coming Back to Me Now
Susanne Boyle - Always On My Mind
Jacob Collier - Sleeping On My Dreams
In this episode of Charting Tracks, we continue our discussion of performance and delve into the psychology of performing. We also take a deeper look at the art of stagecraft, visual presentation, branding and the evolving world of digital performance spaces.
Quotes from this episode:
“Make it easy for people to find you. ” - C. O’Gorman
“Something as simple as tying a scarf around your mic stand. That can separate you from other people” - A. Yaqub
“Our psychology matters.” - B. Hennessy-Garside Socials:
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
What Next?
Some further listening, if you fancy it…
Music: Queen (lead singer was Freddie Mercury) - I Want It All
The Rolling Stones (lead singer was Mick Jagger) - Paint It Black
Lady Ga Ga - Poker Face
B.B. King - Bad Case of Love
In this episode of Charting Tracks we continue our discussion on the art of performance. We explore the subtle (and not so subtle) differences between studio and stage performing, the nuances of audio and visual performing and what make up the key components of a performance.
We also discuss the importance of practice and rehearsal as well as techniques and tips, warming up and cooling down and how to inject your performances with authentic emotion.
Quotes from this Charting Tracks episode:
“There have been times… where the artist just hasn’t been rehearsed… and so, basically a day where we should have been able to film at least five different tracks we’ve ended up just doing two, or just doing one.” - C. O’Gorman.
“My favourite vocal performances have always been the ones that I believe.” - A. Yaqub.
“It’s really important to distinguish between… ‘practicing’ and ‘warming-up in preparation’ to perform” - B. Hennessy-Garside.
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
What Next?
Some further listening if you fancy it…
Music:
Michael Jackson - They Don’t Really Care About Us
Michael Jackson - She’s Out of My Life
Michael Jackson - The Lady in My Life
Stevie Wonder - Living for the City
Whitney Houston - How Will I Know (Produced by Michael “Narada” Walden)
Patti Labelle - New Attitude
Dolly Parton - Smokey Mountain Memories
Oasis - Go Let It Out
In this episode of Charting Tracks we delve into the world of performance! We cover what makes a performance, what are the core elements that go into performing, rehearsal and how to refine a performance. We also explore adapting recorded music to a live setting, the specific of different venues and settings and how these can effect your performance and how to inject emotion and stylistics into a performance.
Quotes from this Charting Tracks episode:
“That’s actually what I think all the great performers have; like you said, this ability to command but also this ability to adapt.” - C. O’Gorman
“Your audience wants to be led somewhere, they want you to take them on a journey, they want you to put on a show.” - A. Yaqub
“Music isn’t a sport.” - B. Hennessy-Garside
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
What Next?
Some further listening, watching it if you fancy it…
Film
"Keyboard Fail": https://www.youtube.com/watch?v=30zH4FFokKc
La Vie En Rose: https://www.imdb.com/title/tt0450188/
Music
Dizzy Gillespie - Unicorn
Miles Davis - So What
Oasis - Noel Gallagher
Tori Amos - Crucify
Ed Sheeran - I See Fire
Lady Ga Ga - A Million Reasons
Beyonce - Love On Top
Prince - Purple Rain
Imogen Heap - Hide and Seek
James Brown - Man’s World
In this episode of Charting Tracks we continue our discussion on the art of recording and delve into the differing expectations on engineers and producers and how engineers, producers and studios have their own sound/aesthetic. We also look in more detail at recording techniques, underpinning messages, stylistic impact, and how this all connects to the artist brand as well as tips and advice for artists producing their own music.
Quotes from this Charting Tracks episode:
“The reason we’ve come to you is because we want YOUR sound.” - C. O’Gorman
“The word that sticks out for me is ‘Vision’.” - A. Yaqub
“Everything is an artistic choice.” - B. Hennessy-Garside
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
What Next?
Some further listening if you fancy it…
Music:
Adele – Rolling in the Deep (Produced by Paul Epworth)
Beyonce - If I Were A Boy
John Mayer - Daughters
H.E.R. - Hard Place Produced by Dark Child)
Anderson Paak - Jewelz (Produced by Timbaland)
Michael Jackson - Thriller
Jazmine Sullivan - Lost One (Produced by Mani Marroquin)
David Bowie - Let’s Dance
Michael Jackson - Billie Jean
Snoop Dogg - Drop It Like It’s Hot (produced by The Neptunes)
Metallica - The Black Album
Alanis Morrisette - One Hand in My Pocket
Billie Eilish - When the Party’s Over
In this Charting Tracks episode we discuss:
00:00 - 03:00: Intro, Disclaimer and Outline.
03:01 - 31:00: Roles in making a recording.
31:01 - 46:37: The studio “vibe”.
46:38 - 01:02:06: Getting a set-up for yourself and preparing before a recording.
01:02:07 - End: Reminder to LIKE, TICK, SUBSCRIBE, COMMENT and ENGAGE [:-D] and ending.
Quotes from this Charting Tracks episode:
“[with] social media and digital being such an important part of the process now, from early, early on we’ll probably be… capturing stuff like video content and social media content from the studio.” - C. O’Gorman
“Everyone’s going to work in a different way, so this is really why it’s important for you to… have some form of a recording device which will allow you to form your ideas… before you go into the studio.” - A. Yaqub
“There’s weirdness around us and that weirdness can be forgotten about.” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
What Next?
Some further listening if you fancy it…
Music:
The Foo Fighters - Monkey Wrench
Nirvana - Smells Like Teen Spirit
Jay Z - 99 Problems (produced by Rick Rubin)
Adele - Lovesong (produced by Rick Rubin)
Kanye West - Bound 2 (produced by Rick Rubin)
Black Sabbath – God is Dead? (produced by Rick Rubin)
Rihanna - You Da One (produced by Dr Luke)
Kesha - Tik Tok (produced by Dr Luke)
In this Charting Tracks episode, we continue our discussion on music creation and delve deeper into the creative process and explore concepts such as “TAMTIFTL” (Timing, hArmony, Melody, Tonality, Instrumentation / Timbre, Form / Structure, Texture, Lyric).
We also discuss the elements that go into music creation both emotional and phycological and learn how tension/release, repetition, change all play a part in the musical journey and what elements actually make up a song.
And if that wasn’t enough, we also talk about the Dolly Parton Test!! Want to know what that is? Listen and watch part 2 of our music creation episode here: http://hyperurl.co/chartingtracks
Quotes from this Charting Tracks episode: “The song just lives on beyond you, it takes on it’s own life.” - C. O’Gorman
“If the song works with just two instruments, you are going to the bank laughing.” - A. Yaqub
“Can you repeat the thing whilst also changing it at the same time?” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
What Next?
Some further listening if you fancy it…
Music:
Jeff Buckley - Hallelujah
Leonard Cohen - Hallelujah
Mono Neon - Martin Luther King Jr. (The Last Speech)
Charles Cornell - Cardi B Piano Meme
Compilation Let It Go - Frozen Soundtrack
Chandelier - Sia
Dolly Parton - Jolene
Tori Amos - Me and a Gun
Tori Amos - Bells for Her
Joni Mitchell - A Case of You
Damien Rice - Cannonball
Asgeir - Heart Shaped Box
Nirvana - Heart Shaped Box
Prince - Sometimes it Snows in April
Donny Hathaway - Song for You
Willie Nelson - Song for You
Pink Sweats - Honesty
Jasmine Sullivan - Lost One’s
Frank Ocean - American Wedding
The Eagles - Hotel California
Charting Tracks: Episode 7: Music Creation: Part 2 Writing Better Lyrics - Pat Pattison
In this Charting Tracks episode we discuss:
00:00 - 04:08: Intro, Disclaimer and Outline.
04:09 - 11:41: Democratisation, access to music creation tools and what to do about it.
13:04 - 25:00: Collaboration, creative boundaries, creating and editing.
25:01 - 28:53: Gold Digging, letting yourself off the hook and stretching yourself.
28:54 - 47:52: Focus, Constraints, Narrowing and Discernment
47:53 - 1:01:19: Is it serving the song? Ego and restraint.
1:01:20 - 01:08:26: Motion, Development and Change.
01:08:27 - End: Ending and reminder to LIKE, TICK, SUBSCRIBE, COMMENT and ENGAGE [:-D].
Quotes from this Charting Tracks episode:
“Generally speaking, having that hard release date, does help the creative process, rather than harm it.” C. O’Gorman
“Perfection is not when there’s nothing left to add, but when there’s nothing left to take away” - A. Yaqub
“Give us at least one verse and one chorus of JUST the song” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
What Next? Some further listening if you fancy it…
Additional Podcasts:
“The Genesis of Thriller - A Michael Jackson Podcast Documentary” (WATCH HERE)
Music:
Hope and Social - Living A Lie
D’Angelo - The Line
The Civil Wars - I’ve Got This Friend
Adele - Chasing Pavements
Five Seconds of Summer - Don’t Stop
One Direction - Take Me Home
The Vamps - Rest Your Love
Sam Smith - I'm Not the Only One
Ed Sheeran - Afire Love
Stevie Wonder - Songs in the Key of Life
Michael Jackson – Thriller (produced by Quincy Jones)
Whitney Houston - I Will Love Always Love You
Christina Aguilera - Beautiful
Leonard Cohen - Hallelujah
Jeff Buckley - Hallelujah
Whitney Houston - It’s Not Right, But It’s Okay (Produced by Dark Child)
Bruno Mars - 24K Magic
Britney Spears - Hit Me Baby One More Time
In this Charting Tracks Episode we discuss:
00:00 - 02:29: Intro, Disclaimer and Outline.
02:31 - 07:14: Do true selves exist?
06:43 - 30:42: Artistic Persona’s
30:43 - 44:18: Archetypes
44:19 - 46:55: Examples of Brand Archetypes
46:56 - 51:27: Examples of Artistic Archetypes
49:15 - 1:00:51: Defining an Artistic Persona
1:00:52 - 1:08:39: The Artistic Persona when making a record
1:08:40 - 1:11:31 Final Thoughts
1:11:32 - End: Ending and reminder to LIKE, TICK, SUBSCRIBE, COMMENT and ENGAGE [:-D].
Quotes from this Charting Tracks episode:
“When you have a certain level of success and awareness as an artist, there will be a point where that (building partnerships with other brands) is a consideration.” C. O’Gorman
“I try to steer it away from copycatting” - A. Yaqub
“Music is a creative endeavour, so do you really wanna ‘just do you’?” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
Click here for more info on artist branding and archetypes: https://bit.ly/3pK02jf
What Next?
Some further listening if you fancy it…
Music:
Beyonce - Diva
David Bowie - Ziggy Stardust
Madonna - Like A Prayer
Slipknot - Wait and Bleed
Sting - Mercury Falling
Bruno Mars - Locked Of Heaven
Amy Winehouse - Back to Black
Ella Fitzgerald - Love and Kisses
Donnie Hathaway - A Song for You
Kylie Minogue - I should be lucky.
Britney Spears - Oh Baby Baby.
Miley Cyrus- Wrecking Ball
Brian Eno – Late October
Joni Mitchell - Woodstock
Tenacious D - Tribute
Weird Al Jankovich - Eat It
DJ Khaled - Popstar
Adele - Chasing Pavements
Arctic Monkees - Mardy Bum
Celine Dion - The Power of Love
Bjork - Venus As A Boy Prince – When Doves Cry
Jennifer Lopez – Jenny from the Block
In this Charting Tracks Episode we discuss:
00:00 - 01:20: Disclaimer and Introduction’s.
01:20 - 32:29: Navigating blocks to growth and creativity.
32:30 - 41:00: Music industry judgment, failure, blame, success, “making it” and “managing decline”.
41:01 - 49:42: Get the goal right.
49:43 - End: Ending and REMINDER TO LIKE, TICK, SUBSCRIBE, COMMENT and ENGAGE.
Quotes from this Charting Tracks episode:
“We’ll probably have to come up with fifty ridiculous ideas and get one or two… that are actually really solid and really good.” - C. O’Gorman
“Editing too early is just one of those things which is like shooting yourself in the foot.” - A. Yaqub
“Make it playful.” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
This Charting Tracks episode is available in all these places: - Anchor - Spotify - Apple - Google Podcasts - Pocket Casts - Radio Republic - Breaker - YouTube
What Next?
Some further listening, reading, researching if you fancy it…
Music:
Nelly Furtado - Turn Out the Light
Ryan Adams - Dirty Rain
Toni Braxton (written by Dianne Warren) - Unbreak My Heart
Bob Dylan - Subterranean Homesick Blues
Lady Gaga - Poker Face
Tori Amos - Winter
Kate Bush - This Woman’s Work
Ed Sheeran - A Shape of You
The Beatles - I Saw Her Standing There
Books:
Malcolm Gladwell: Outliers
In this Charting Tracks episode we discuss:
00:00 - 01:30 Intro’s and Disclaimers.
01:31 - 08:01: What We Do Now and What We’ve Done
08:02 - 10:46: What We’re Discussing and Why We’re Discussing It
10:47 - 14:29: Plan, Do, Review
14:30 – 51:59: PDR Deeper Dive - Tools, Methods, Mindsets
52:00 - Intrinsic and Extrinsic Motivation
Quotes from this Charting Tracks Episode:
“To be considered anything like a legend in the game of music you probably have to have put in a good 20 – 25 years.” - A. Yaqub
“Every Overnight Success is Years in the Making’” - C. O’Gorman
“Plan, Do, Review” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks/
https://www.facebook.com/chartingtracks
https://www.tiktok.com/@chartingtracks
This Charting Tracks episode is available in all these places:
Anchor
Spotify
Apple
Google Podcasts
Pocket Casts
Radio Republic
Breaker
YouTube
What Next?
Some further listening, reading, researching if you fancy it…
Music:
Sam Smith - Money On My Mind
Five Seconds of Summer - She Looks So Perfect
Mint Royale - Blue Song
Madonna - Into the Groove
Websites:
https://www.notion.so/
Books:
An “old school” Notebook and Pen.
Getting Things Done: David Allen
How To Be a Productivity Ninja: Graham Allcott
Atomic Habits: James Clear
The Compound Effect: Darren Hardy
The Slight Edge: Jeff Olson
Dan Pink: Drive
In this Charting Tracks episode we discuss:
00:00 - 01:30 Intro’s and Disclaimers.
01:31 - 08:01: What We Do Now and What We’ve Done
08:02 - 10:46: What We’re Discussing and Why We’re Discussing It
10:47 - 14:29: Plan, Do, Review
14:30 – 51:59: PDR Deeper Dive - Tools, Methods, Mindsets
52:00 - Intrinsic and Extrinsic Motivation
Quotes from this Charting Tracks Episode:
“To be considered anything like a legend in the game of music you probably have to have put in a good 20 – 25 years.” - A. Yaqub
“Every Overnight Success is Years in the Making’” - C. O’Gorman
“Plan, Do, Review” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks/
https://www.facebook.com/chartingtracks
https://www.tiktok.com/@chartingtracks
This Charting Tracks episode is available in all these places:
Anchor
Spotify
Apple
Google Podcasts
Pocket Casts
Radio Republic
Breaker
YouTube
What Next?
Some further listening, reading, researching if you fancy it…
Music:
Sam Smith - Money On My Mind
Five Seconds of Summer - She Looks So Perfect
Mint Royale - Blue Song
Madonna - Into the Groove
Websites:
https://www.notion.so/
Books:
An “old school” Notebook and Pen.
Getting Things Done: David Allen
How To Be a Productivity Ninja: Graham Allcott
Atomic Habits: James Clear
The Compound Effect: Darren Hardy
The Slight Edge: Jeff Olson
Dan Pink: Drive
In this Charting Tracks episode we discuss:
00:00 - 02:05: Intro’s and Disclaimers.
02:06 - 09:37: What is Charting Tracks?
09:38 - 19:30: What Is Music and Why Do We Love It?
19:31 - 33:18: Why Do We Make Music?
33:19 - 01:17:00: Why Do We Listen to Music?
01:17:01 - Ending.
Quotes from this Charting Tracks episode:
“No one is just an artist anymore.” - A. Yaqub
“There’s a bit where it flips over from ‘I want to do this, because it’s fun and I want to make a noise and I want to make an impact’ to ‘I want you to hear me.’” - C. O’Gorman
“Noise is important” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
https://www.tiktok.com/@chartingtracks
This Charting Tracks episode is available in all these places:
Anchor
Spotify
Apple
Google Podcasts
Pocket Casts
Radio Republic
Breaker
YouTube
What Next?
Some further listening, reading, researching if you fancy it…
Music:
Buena Vista Social Club - Veinte Años
La Lupe - Puro Teatro
Donny Hathaway - Love, Love, Love
Tori Amos - Cornflake Girl
Miles Davis - All Blues
Boys II Men - On Bended Knee
Limp Bizkit - Break Stuff
Korn – Falling Away
SlipKnot – Wait and Bleed
Simon and Garfunkel – The Boxer
Oasis - Supersonic
Black - Wonderful Life
Jeff Wayne: War of the Worlds - Forever Autumn
Mike Oldfield - Tubular Bells
A. R. Rahman - Kun Faya Kun
Nusrat Fateh Ali Kahn - Haq Ali Ali Maula
The Three Degrees - When Will I See You Again
Donny Osmond - Why
Don’t Leave Me This Way - The Communards
Websites:
https://www.vocalrehabilitation.com/primal-voice
Podcasts:
“So You Wanna Be An Artist”
Books:
This is Your Brain on Music - Daniel Levitin
Music: A Subversive History – Ted Gioia
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