Data Stories: Leaders at Work

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In this episode, Rahul talks to the Global Head of Customer Intelligence at Colt Technology Services, Noah Roychowdhury, about his roles in market research and customer insights.

After studying economics, sociology, and history, Noah’s keen interest in using social sciences in everyday contexts led him into the world of market research and insights.

How has Noah’s educational background helped further his career? Hear about Noah’s various roles, his experiences with working both agency and client-side, his important volunteering work, and get some of his valuable advice, all on today’s episode of Data Stories: Leaders at Work.

Highlights

“I think sometimes there’s a risk in businesses where people get deeply institutionalised into a sector.”
“The crucial challenge in what we do is how we can make things absolutely simple.”
“The most powerful tool in my job is the pencil.”
“You’re always going to grapple with uncertainty, so don’t come in with a pen.”
“This business of being curious about people - no matter how you do it, you’re essentially tapping into gossip. If, as a young person, you find yourself being joyful listening to different people talk, and then making up your mind around what to do and what not to do based on those discussions, this would be a great industry to join.”

About - Noah Roychowdhury

Noah Roychowdhury is the Global Head of Customer Intelligence at Colt Technology Services, leading a team that is responsible for measuring and improving customer experiences. He has over 20 years of experience in various client and agency leadership roles.

In 2009, Noah volunteered as a Magistrate for the Ministry of Justice UK. Noah is a London Business School Alumnus.

Noah’s Influential People

Wendy Proctor

Matthew Sell

Mahendra Singh Dhoni

Jofra Archer

Recommended Resources

Underground, by Haruki Murakami

Relevant Links

Website: https://www.colt.net

LinkedIn: https://uk.linkedin.com/in/noahroychowdhury

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In this episode, Rahul talks to the Associate Director of Central Insights and Analytics at King, Ritu Bhushan, about research and insights in the gaming sector.

Ritu’s journey started with a move from India to the US in her late teens. After completing her Bachelor’s in Business Management, Ritu’s career took turns through roles in tech startups, gaming companies, and a brief stint working for herself.

How did Ritu navigate moving to a new country? Hear about how she got into working for herself, the story behind her degree choices, her roles at Gamesys and King, and get some valuable advice, all on today’s episode of Data Stories: Leaders at Work.

Highlights

“If you were entrepreneurial, you wouldn’t be in business school taking a class about entrepreneurship. You’d be out there starting and building companies.”
“Don’t be afraid to ask questions. Question things you don’t understand. Question assumptions. Question senior leadership.”
“You don’t know what the opportunity cost of something that you’re doing is until you do things differently.”
“A lot of businesses that are making money, that are doing reasonably well, don’t see the value in rocking the boat.”
“Find a mentor in the space. There’s so much that you can learn from someone who’s 5-10 years ahead of you.”
“Stay on top of agencies, tools, publications, by signing up to some kind of industry forum.”
“Join a well-balanced team. If you’re slightly further along, build a well-balanced team.”
“Working with people that are very different from yourself is a great opportunity.”

About - Ritu Bhushan

Ritu is the Associate Director of Central Insights and Analytics at King, the company behind games including Candy Crush, Pet Rescue Saga, and Farm Heroes Saga.

She has over a decade of experience leading research and insights teams, as well as extensive hands-on experience, at tech companies.

In 2016, she founded and led the Consumer Insights and Research Department at Gamesys.

Ritu holds a Bachelor’s in Business Management from Muskingum University and an MBA in Marketing from Fordham University Graduate School of Business Administration, which she completed on fast track in less than 15 months with a 3.9/4.0 GPA.

Ritu’s Influential People

Dan Ariely

Recommended Reading

Transforming insights

Predictably Irrational

Relevant Links

Website: https://king.com

LinkedIn: https://www.linkedin.com/in/ritubhushan

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In this episode, Rahul talks to Social Intelligence Lead at GSK, Daniel Gardner, about market research and social listening.

Starting off with a background in accounting, Daniel took an accidental turn into the world of market research.

How did Daniel get into marketing research from accounting? Hear about social listening, Daniel’s move to the client-side, his future in different research industries, and hear his advice to new and growing professionals, all on today’s episode of Data Stories: Leaders at Work.

Topics Discussed

[01:30] Daniel’s educational background.
[06:18] Accounting to marketing research.
[13:03] About social listening.
[22:19] Moving from agency to client-side.
[25:56] To stick to healthcare research, or not.
[30:18] Daniel’s Influential people.
[32:49] Recommended resources.
[35:00] Daniel’s vision.
[38:23] Daniel’s advice.

Highlights

“The people that are exceptionally gifted in analytics aren’t always the best storytellers.”
“This space isn’t going anywhere. If anything, it’s going to continue taking off.”
“Fundamentally, it [social listening] answers questions that otherwise take a really long time to answer through traditional research methods.”
“There’s never a shortage of challenges to face, but opportunities to be had.”
“There’s so much that you learn from people beyond your industry, and the way they approach different problems and challenges.”
“It’s so easy to pigeonhole yourself into the world of social media, and only social media.”
“I don’t believe in career paths being linear.”
“Be intellectually curious. Continue to view yourself as a student. Take a step back, recognise that you don’t know everything and you never will, but be open and receptive to learning new things.”

About - Daniel Gardner

Daniel Gardner is the Lead Data Analyst, Social Intelligence for the US Region at GSK.

He previously held this role at Pfizer, and was part of the joint venture with GSK.

His career started with the W2O Group, where he held various roles in analytics, market research, social listening, and data science.

Daniel holds a BA in Economics from the University of Maryland College Park and an MBA from the American University Kogod School of Business.

Daniel’s Influential People

Daniel’s media team and past bosses.

Jamie Dimon

Kat Cole

Relevant Links

Website: https://www.gsk.com

LinkedIn: https://www.linkedin.com/in/danielgregorygardner

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In this episode, Rahul talks to the CEO of Big Sofa Technologies, Kirsty Fuller, about her journey into market research, her various roles in different businesses, doing her Master’s Degree in Economics, and how she segued into creating her own business.

With a background in languages, Kirsty climbed the career ladder to the top, representing women in senior positions in a male-dominated industry.

How has Kirsty’s language background contributed to her success? Hear about the eye-opening experience working at Gillette, the founding of Flamingo Research, the story behind Big Sofa Technologies, the lessons learned along the way, and valuable advice for business leaders, all on this episode of Data Stories: Leaders at Work.

Highlights

“Cultural context is so important, and you need to be able to harness the expertise and perspectives of people who are living in those cultures, and bring that to bear.”
“When you learn a language, you don't just learn a language. You also learn a different way of thinking and conceptualising how things are expressed.”
“As a female in this world, I’m already at a slight disadvantage. You have to work a bit harder. You have to be a bit more intentional about how you present yourself, come to work, and how you talk.”
“So much success in a business is about having brought together the right combination of people, and finding a way for them to work together incredibly productively.”
“The advent of machine learning, artificial intelligence, automated analysis tools, etc, shouldn’t change the skills of the researcher.”
“Listen more to clients than the competition.“
“Know what your special thing is - the one thing that’s the most differentiating about your company and what you do.”

About - Kirsty Fuller

Kirsty has over 30 years of experience in the insights industry. She is an experienced business leader and a rare breed of female CEOs of a technology company.

She is the co-founder and former CEO of Flamingo, a multi-award winning insights and strategy agency that has since been acquired by Omnicom. Since 2018, She has been the CEO of Big Sofa Technologies PLC.

Kirsty is also the founding trustee of the charity, Purposeful, which works on behalf of adolescent girls in Sierra Leone. Since its involvement with the ‘With and For Girls’ organisation, Purposeful has expanded further across the globe.

Kirsty’s Influential People

Sue Knowlesworthy

Relevant Links

Website: https://www.bigsofatech.com

https://wearepurposeful.org

Twitter: https://twitter.com/fuller_kirsty

LinkedIn: https://uk.linkedin.com/in/kirsty-fuller-3324716

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In this episode, Rahul talks to the Founder and CEO of Delineate, James Turner (aka JT), about the fascinating and quick rise through the ranks in his career so far.

After getting a degree in Engineering, JT’s career took turns through research and marketing insights roles for 20 years before he founded Delineate.

How did James get into marketing insights with his engineering background? Hear about his experiences in various agencies and companies, his client-side and agency-side roles, how his career accelerated as quickly as it did, the entrepreneurial journey that led to him founding his own company, and get some valuable advice, all on today’s episode of Data Stories: Leaders at Work.

Highlights

“You don’t really know the pressures of being client-side until you’ve felt it.”
“When there’s a natural point to make a decision, do so, and have confidence that you’ll gain new experiences elsewhere and be better off for it.”
“Doing one thing well, and everyone agreeing that the one thing will do, is far more powerful than trying to do many things less well.”
“Don’t be afraid of generalists.”
“I’ve not been afraid of finding people that don't have very specific experience, and teaching them.”
“One of the reasons for not changing is continuity.”
“Don’t be afraid of change.”
“If you don’t understand a little bit about all these different dialects, you might not progress as quickly, or you might be less favourable than someone else who’s got that varied background.”
“Make sure you build connections with great people now - people that you can call upon in the future.”
“It’s not unusual for a startup to redo its strategy on a regular basis.”
“People are the most important part of these businesses.”

About - James Turner

James Turner (aka JT) is the Founder and CEO of Delineate, a research, and insights firm that works exclusively with marketing and communications teams.

For 20 years prior to founding Delineate, James held agency-side and client-side research and insight roles at companies including Black Swan Data, Edelman Berland, BT, FreshMinds, IRI, Populus, and ICM.

In 2018, JT co-founded Opinion.Life, an international market research firm.

Today, JT is an industry speaker and lectures in research techniques.

James’s Influential People

Gavin Patterson

Relevant Links

Email: jt@denileate.agency

Website: https://delineate.agency

Twitter: https://twitter.com/jamesturner247

LinkedIn: https://uk.linkedin.com/in/jamesturner247

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In this episode, Rahul talks to the Founder and Director of The Forge, Simon Garnett, about his career journey from studying theology to ending up in the world of marketing insights.

What was the motivation behind getting a degree in Theology? Hear about Simon’s many different roles, his experience working in innovative spaces, going from client-side to agency-side, the story of creating his insight agency - The Forge, and listen to his advice on following an entrepreneurial path, all on the seventeenth episode of Data Stories: Leaders at Work.

Highlights

“It’s okay that you are motivated by different things.”
“Everything can be of value, but nothing is of primacy.”
“No one approach can ever give you the whole answer.”
“Let’s remember that oftentimes we don’t make sense. We are flawed. We are contradictory.”
“Remember that we are multidimensional beings. What you need as an individual is not likely to be just a single thing. It’s really important that, as soon as possible, you recognise that and you feed that. If we become obsessive and one-dimensional - one-dimensional things fall over.”
“People treat you the way you let them treat you.”
“The business that will win will be those that match up a great machine with a great human.”
“What matters is the people you go into business with. Whatever your idea is, however good it is, it will be wrong.”

About - Simon Garnett

Simon spent nearly a decade during his initial career working client-side, with brands such as Diageo, GSK, and Nestlé. The client-side career helped him realise that he loved the upfront part of marketing, the exploration of the opportunity, forging together of insight, and the developing of a strategy to take advantage of it. Hence, it was no surprise that he leaped over the fence to agency-side soon after, and has stayed since then for over 10 years now.

He founded The Forge in 2013, to help clients with sense-making, taking the abundance of data and information that exists and creating a clear, actionable strategy for brands and businesses.

Simon holds a BA in Theology from the University of Cambridge.

Recommended Listening:

Tim Harford’s Cautionary Tales Podcast

Relevant Links

Website: https://www.thisistheforge.com

LinkedIn: https://www.linkedin.com/in/simongarnett

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In this episode, Rahul talks to the Founder of Ten Bear Group, Jessica Thomas, about sales and insights.

Starting with an International Business certification and a degree in Media and Communications, Jessica’s career arch sees her in roles ranging from sales and social insights to starting her consultancy.

What is the story behind the name ‘Ten Bear’? Hear about Jessica’s experiences in multiple sales roles, the difference in working culture between Spain and the UK, her journey into insights and consulting, and get some valuable advice for junior insight pros, all on today’s episode of Data Stories: Leaders at Work.

Highlights

“One of the ways in which I’m going to achieve work-life balance is actually enjoying the work side of it.”
“A lot of clients will buy the product, they’ll buy the platform, get it in-house, they’ll get trained on it, and then it just gets left by the wayside.”
"Always have people in the room that are more intelligent than you.”
“Don’t wait. Do loads of courses on Udemy. Find out what it is that you enjoy. You can retrain at any point.”
“If you’re going to go into starting a consultancy, you need to have that background of experience. Even if it’s not the right role, at least try and look for a company that does what you’re interested in.”
“There’s nothing more valuable than training outside of your job and putting all the effort in yourself outside of your role. You can’t rely on companies to be in a position to move you to the role that you want. You have to make that work for yourself.”

About - Jessica Thomas

Jessica Thomas is the Founder of Ten Bear Group.

Since its inception in 2017, Ten Bear has grown to become an industry leader in digital consumer insights, harnessing the power of social listening, search engine data, and AI.

Even though coming from an unconventional professional experience, and ending up in marketing research and insights, Jessica has managed to build a successful career for herself in this industry.

Ten Bear has garnered multiple awards, including the Stevie Awards’ Bronze Award for Best Women-Led Startup of the Year 2019, the Social Media Marketing Awards’ Social Listening Agency of the Year 2019, and Goodman Lantern’s #2 Top 50 Women in Tech 2017.

Recommended reading:

Learning Social Media Analytics with R, by Raghav Bali, Dipanjan Sarkar, and Tushar Sharma.

Jessica’s Influential People

Kate Franklin

Relevant Links

Website: https://tenbeargroup.com

LinkedIn: https://uk.linkedin.com/in/sociallistening

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In this episode, Rahul talks to the Account Director at Media Zoo, Toby Kheng, about employee wellbeing and experience.

Toby shares anecdotes about his journey, armed with a degree in media production, a career that spans roles in the food industry, telecommunications, and employee experience.

Did Toby’s dissertation predict the media behemoth that is podcasting? Hear about his passion for employee wellbeing and experience, the Influential person that changed the way Toby sees the industry, and get some valuable advice to accelerate your career, all on today’s episode of Data Stories: Leaders at Work.

Highlights

“I don’t see an endpoint. I think technology is never going to stop changing, and therefore the way we work is going to always need to change.”
“We should be able to live in a world where everybody’s doing work that feels meaningful, purposeful, and feels rewarding.”
“If you’re passionate about technology, and I think you have the right personality to share that passion with other people, then I can mould you into the person that you need to be, to be great at this role.”
“There’s got to be a great appreciation that some of the functional stuff can be learned, but it’s more important that you hire the right people than the right CV.”
“Be a bit braver. Take leaps of faith more often. Don’t sit too comfortably. Always push yourself.”
“Learning may not always be the answer.”
“Be curious. If there is a problem, don’t shy away from trying to fix the problem, and don’t go to the usual places you would do to try and find the answer, because it might not be there.”

About - Toby Kheng

Toby is a people and business transformation expert. He is extremely passionate about exploring the social impact of digitization and the workplace.

As a student of behavioral economics, and master of digital communities, combines his knowledge with learning and communications theory to support the transformation of global clients.

Toby’s career spans over diverse roles including Sous Chef at The Cloud Bar, Chalet Chef at Ski Total, Head Chef at Kai’s Bar, Learning Strategy Manager at Dixons Carphone, Learning Consultant at O2, Client Strategy Director at Freeformers, and Account Director at Media Zoo. He holds a BA in Media Production from the University of Lincoln.

Recommended reading:

Nudge: Improving Decisions About Health, Wealth, and Happiness, by Richard Thaler and Cass Sunstein

Relevant Links

Website: https://mediazoo.tv

Twitter: https://twitter.com/welearnandlive

LinkedIn: https://uk.linkedin.com/in/tobykheng

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In this episode, Rahul talks to Group Head of Customer Research at Legal & General, Charlotte May, about her career path in research & insights.

Starting with a degree in sociology, Charlotte talks about her career starting with her first role at Millward Brown, following her journey to her current role at Legal & General, and the lessons she’s learned along the way.

What are some of the myths about market research? Hear about the variety of perspectives in the industry, some Influential people in Charlotte’s career, and her experience with the gender balance in the insights industry, all on today’s episode of Data Stories: Leaders at Work.

Highlights

“You can win or lose an audience early on if you aren’t pitching things in a way that’s cognizant of what’s going on in their world. If you get the tone wrong, even if the research and the insights are potentially very revealing, you’re potentially not going to have that audience listening to what you’ve got to say.”
“You need to, as a researcher, learn how to correctly interpret data, read the numbers in a way that’s statistically accurate, or think about asking non-biased questions. There’s always going to be more than one perspective, so ensuring you have a pragmatic approach is going to be really important. ”
“The other skill that I think increasingly people are going to need, particularly in a client-side role, is the ability to recycle and tell data stories using existing data.”
“No one is as passionate and as engaged with doing consumer research as yourself.”

About - Charlotte May

Charlotte is a passionate senior insights leader with broad sector and category experience, familiar with both UK and international markets. Her experience spans many sectors, including financial services, FMCG, insurance research, food service, retail, and telecoms, to name a few.

She holds a BSc from the University of Bristol.

Recommended reading:

The Chimp Paradox, by Dr. Steve Peters

The Leadership Pipeline, by Ram Charan

Relevant Links

Website: https://www.legalandgeneral.com

LinkedIn: https://uk.linkedin.com/in/charlotte-may-3b520210

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In this episode, Rahul talks to Customer Camp CEO, Katelyn Bourgoin, about customer insights and marketing.

Starting out with no interest in becoming an entrepreneur, Katelyn was introduced to the world of PR, which started her on an entrepreneurial journey that has lasted over 10 years. Today, she talks about the many businesses she founded, the lessons learned along the way, and the culmination of her experience that is Customer Camp.

Why is it important to truly understand your customers? Hear why businesses struggle to identify their customers, how online businesses are losing out on valuable insights, and Katelyn gives some great advice to those looking to join this industry, all on this episode of Data Stories: Leaders at Work.

Highlights

“Businesses are under an enormous amount of pressure to move very quickly, and really deeply understanding your customer goes far beyond their demographics, what they’re reading, and where they’re hanging out.”
“People don't buy things because of who they are or what they look like. They buy things because there are specific jobs to be get done in their life.
When you deeply understand what those jobs look like, what the constraints are that they’re facing, and what their desired outcomes are, you can get a lot better at designing products, solutions, and marketing that’s really compelling to them.”
“Read what you can. Consume the information you can. But, at the end of the day, get out there and start talking to customers, because you’re going to learn from doing.

About - Katelyn Bourgoin

Katelyn Bourgoin is “a marketer by trade and a 4X founder by choice.” Her entrepreneurial experience includes running her own branding agency, building and selling a restaurant consulting business, founded a VC-backed tech company (which Inc. Magazine called ‘the next LinkedIn’).

Katelyn has featured in USA Today, Forbes, Inc., HuffPost, CTV, and CBC, to name a few. She is a Board Member of Volta Labs and host of the Customer Show Podcast.

Recommended reading:

Competing Against Luck: The Story of Innovation and Customer Choice, by Clayton Christensen

Relevant Links

Website: https://katelynbourgoin.com

Company: https://www.customershowpodcast.com

Twitter: https://www.twitter.com/KateBour

https://www.twitter.com/CustomerCampCo

LinkedIn: https://www.linkedin.com/in/kallenro

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In this episode, Rahul talks to The Brand SERP Guy, Jason Barnard, about digital marketing and SEO.

Starting with a dream of filling stadiums with his rock band, Jason’s career has seen him in roles from double bassist to Flash game builder, and from a blue dog to digital marketing and SEO specialist. Today, he talks about the twists and challenges that led to his career decisions, paying €1000 a month for 64k internet speed in Mauritius, and coining “Brand SERP”.

How did Jason solve digital problems back in 1998? Hear about his process of changing his SEO results to improve his marketing pitch, the inspiration behind creating cartoons, and he gives some valuable advice regarding SEO, all on today’s episode of Data Stories: Leaders at Work.

Highlights

“I can learn it if I just apply myself and accept that I will make a lot of mistakes along the way. Every mistake is a learning experience.”
“If we can build the job around the person, rather than try to force the person into the job, we’re going to be much better off. We’re going to have a much happier person working for us who’s going to enjoy their work, and they will be more productive.”
“Take control of your digital footprint. You need to make sure that you control how Google and other machines understand you.”
“Look at how Google understands the entities, and if you can grasp that, you can build the entire digital marketing strategy on top of your understanding of Google’s perception of the brands you’re working for.”

About - Jason Barnard

Jason Barnard is the Founder and CEO of Kalicube, a digital marketing agency that pioneered exact match Brand SERP. He is also a digital marketer, SEO specialist, musician, author, speaker, podcast host, and a cartoon blue dog.

From 1998 to 2008, Jason played the cartoon character Boowa, a blue dog in the fictional universe of Boowa & Kwala. In 2000, Jason founded UpToTen Ltd, a childrens’ TV, web, and music production company.

His writing features regularly in digital marketing publications, including Trustpilot, Search Engine Journal, Search Engine Land, Wordlift, SEMrush, Searchmetrics, SE Ranking, and Search Engine Watch.

Relevant Links

Website: https://jasonbarnard.com

https://kalicube.pro

https://wtpl.fr

Twitter: https://www.twitter.com/jasonmbarnard

https://twitter.com/kalicubepro

YouTube: https://www.youtube.com/c/kalicube

LinkedIn: https://www.linkedin.com/company/kalicube

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In this episode, Rahul talks to Christina Garnett - senior marketing manager for offline community & advocacy at HubSpot, about marketing and building communities on social media.

As a former teacher, Christina focuses on strengthening brands through community building and audience intelligence. She talks about her journey from an English Literature degree, to teaching maths, and finally getting into marketing and social intelligence.

What was the reason for getting into social intelligence? Hear about her creative entrepreneurial ventures, founding Twitter Marketing, her experience with NASA Social, and making a positive difference in the social media space, all on the eleventh episode of Data Stories: Leaders at Work.

Highlights

“What they don’t tell you is how the entrepreneurial spirit is contagious. The more you spend time around people who are creating things for themselves, the more you want to do that. You will work harder than you’ve ever worked in your life, you will get less sleep than you ever have, but you will have this profound sense of accomplishment that you just don’t get when you’re creating something for someone else.”
“We’re all figuring it out as we go. We’re living in a world that changes so much daily. The world is in such flux constantly. How can anyone know always what’s coming next? You’re never going to have it all figured out, and that’s okay. Just bring your best.”
“Always be learning. You have to constantly understand that you are a work in progress, and that’s a good thing. As long as you are a work in progress, there’s room to improve. Be open to learning. Know that you don’t know it all. Be curious, because having that passion, and wanting to learn, and wanting to know more is so intrinsic to what a good marketer is.”

About - Christina Garnett

Christina Garnett is a community builder at HubSpot, a strategist, marketer, speaker, and audience intelligence specialist.

At the heart of her work lies inbound marketing and audience intelligence, which allows Christina to focus on encouraging deep dives to understand personas, competitors, and more. She has a deep love for audience research and social listening. She was nominated for the 2020 Sprout Social Community Builder Award, was a featured speaker at INBOUND19, Adapted Digital Media Summit, and events for the Virginia SBDC.

Relevant Links

Medium: https://medium.com/@christinagarnett

Speakerhub: https://speakerhub.com/speaker/christina-garnett

HubSpot: https://blog.hubspot.com/customers/author/christina-garnett

Instagram: https://www.instagram.com/thatchristinag

Twitter: https://twitter.com/ThatChristinaG

LinkedIn: https://www.linkedin.com/in/christinamgarnett

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In this episode, Rahul talks to Vice President, Group Director, at Digitas, Allie Wassum, about social media strategies and insights.

After completing her degree in just 3 years, Allie’s interest in politics and journalism turned into a career in social media strategies. Today, she talks about her decision to take on social media marketing in the early days of social media, and the many roles she’s held leading up to her position at Digitas.

How did Allie pivot from digital marketing to specialist social media roles? Hear about her volunteer work with Best Buddies, the source of her motivation, and her valuable advice for both her younger self and those looking to get into the industry, all on today’s episode of Data Stories: Leaders at Work.

Highlights

“Find roles where you can have multiple hats so that you can learn the things that you’re really good at.”
“I would’ve told myself to study abroad, and to just soak up that time because learning wasn’t just learning in classes, it was also learning from the experiences that you had.”
“Be brave. You know more than you think you know just from your intuition.”
“When you see something, never take it at face value.”
“If you’re not able to think of the story or bring your own vision to something, the insights will never become insights, they’ll just be numbers on a page.”

About - Allie Wassum

Allie leads Social Strategy at Digitas USA with her team of over 30 strategists.

Allie has done social strategies for many brands, including Hasbro, as well as smaller businesses, tech brands, airlines, higher education institutions, nonprofits, pharmaceutical companies, financial services, telecom services, and baby brands. She has extensive experience in social strategies, having led many multi-million dollar influencer campaigns, organic presence growth from scratch, larger content programs, and community management and service teams.

Allie holds a BA in Journalism and Political Science from the University of North Carolina at Chapel Hill, and an MSc in Advertising from Boston University.

Relevant Links

Website: https://socialallie.com

https://www.digitas.com

Instagram: https://www.instagram.com/social_allie

Pinterest: https://www.pinterest.jp/socialallie

Twitch: https://m.twitch.tv/social_allie

Twitter: https://twitter.com/social_allie

TikTok: https://www.tiktok.com/@socialallie

LinkedIn: https://www.linkedin.com/in/socialallie

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In this episode, Rahul talks to Trinity McQueen’s Customer Director, Laura Morris, about how she transitioned from a research practitioner to a business developer.

Laura’s keen interest in economics at school led her down the path of business studies and a 20-year journey in consumer research. In this episode, she talks about her career choices and interests that spun her research role to business development. She emphasises the importance of networking and building relationships. Hear about her experience with domestic abuse and how she’s dedicating her time to help other victims, and she gives some valuable advice to new and junior researchers, all on today’s episode of Data Stories: Leaders at Work.

Highlights

“If you want to learn the craft of research, go and spend some time in an agency. You’ll be working with all sorts of different clients, you will get those skills, and then come back to client-side and apply them.”
“I honestly don’t think you can be a good business development person without also being a good researcher.”
“This is a big industry. There are so many different types of roles out there, you might not be in the right role at the moment, but you will find your niche. You will find that thing that you are amazingly good at. Stick to that - don’t worry about what everybody else is doing or how good of a researcher they are. There are roles and space for every different type of person in this industry.”
“Have that open-mindedness. Be open to learning things all the time. You never stop learning. The minute you think you’ve stopped, it’s a slippery slope.”
“Build your network. It is the fundamental building blocks of your future career. You never know when you’re going to rely on your network for something.”
“People have this image of the victim of domestic abuse being a certain type of person. It can happen to anybody. It doesn’t matter who you are. It doesn’t happen how senior you are in your professional career.”
“It doesn’t necessarily matter if you’re not the expert person in a particular thing. Be the expert in building that client relationship upfront and an expert in helping them solve their problem.”

About - Laura Morris

Laura is the Customer Director at Trinity McQueen, one of the fastest-growing insight consultancies in the UK.

Her 20 years of experience spans diverse roles at Nestle, Nunwood, and Brass Insight. The focus of her career has been mainly on the agency-side, where she specialises in quantitative research, working with clients from retail, FMCG, and financial services. Her research with Moss Bros won an MRS Award for driving brand transformation.

She holds a Degree in International Business from Loughborough University, an Advanced Certificate from the Market Research Society, and a Professional Marketing Diploma from the Chartered Institute of Marketing.

Relevant Links

Website: https://www.trinitymcqueen.com

LinkedIn: https://uk.linkedin.com/in/lauranhmorris

https://www.linkedin.com/company/trinity-mcqueen

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In this episode, Rahul talks to the Head of Data and Enterprise Solutions at Twitter, Joe Rice, about his diverse career.

Armed with a degree in Public Affairs and a keen interest in politics, Joe launched his career as a Consultant in Geographic Information Systems, before joining various other industries including pharmaceuticals, international development, and technology. Joe shares his incredible journey so far, and where he sees his career going in the future. He gives some valuable advice to young professionals starting their career in technology sales, all on the 8th episode of Data Stories: Leaders at Work.

Episode Highlights

“If you’re interested in something, don’t necessarily just follow the rules in terms of what they’re looking for, or qualifications or experience, there actually might be a fit for you somewhere in that organisation.”
“Experience is what you get when things don’t go as you hoped.”
“It will all work out. It’s easier to connect dots looking back than forward.”
“Sometimes you have to go back to go forward. Titles aren’t everything - don’t get too wound up about titles, but about what you’re learning. Titles are usually free, and usually inflated in young businesses.”
“You have to win the battle in front of you. You have to do the best you can with that job and that role. It may not be the perfect one, but take what you can, do the best you can, and take the next step.”
“Some of the best opportunities are when you don’t expect them.”

About - Joe Rice

Joe Rice heads up the Data and Enterprise Solutions at Twitter. His 20 -year career spans across various industries, from consulting in Geographic Information Systems, to program managing in Pharmaceuticals, to Economic Development for the USPC, and top roles in Technology. He enjoys taking the road less traveled, and seeking the challenges of building things from scratch. Throughout his journey, he’s constantly asked himself, “where do we grow from here?”

Joe holds a BSc in Public Affairs from Indiana University Bloomington and an MBA from the University of Oxford Said Business School.

Relevant Links

Website: https://www.twitter.com

LinkedIn: https://uk.linkedin.com/in/ricejoseph

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In the 7th episode, host Rahul Jerome interviews Lewis Wiltshire, CEO of Seven League, a digital sports agency part of the Mailman Group.

Lewis’s dream was to become a professional footballer. When he fell short of that dream, he set his sights on becoming the chief sports writer at a national newspaper. He talks about taking his editorial career into the digital space after the advent of the internet, and how he was able to propel himself into the top sport media roles at various digital platforms.

With a background in newspaper reporting, how did Lewis adapt to digital journalism? Hear his thoughts on the future of digital sports consumption, and get some great advice on how to reach your professional goals, all on this episode of Data Stories: Leaders at Work.

Episode Highlights

“Don’t be afraid to move around the country, or move to different countries, for work. It’s good to experience new things.”
“There are more demands on our time and more competing demands on our attention now than ever before.”
“Digital is both a problem and the solution. Digital is the reason why there are more competing demands on people’s attention, but it’s also the way in which you’ll cut through.”
“Hard work beats talent. Whilst of course talent is important, throwing your backside out the door every morning at 6am, come wind, rain, or shine - all of that beats talent. I’ve known some very talented people that didn’t have the hunger, and they did not make it.”
“Digital is the most powerful thing that the sports industry can use to retain its special place in the world’s affections.”
“Fill gaps that the company needs you to fill, find solutions to problems, work unbelievably hard at it, put a smile on your face, make it fun, and you’ll find that your career will look after itself. Don’t worry too much about the next promotion. If organisations are good and they recognise talent, and you’ve got the skills that the organisation needs to fill a gap, then those opportunities will come. If your organisation isn’t the sort of organisation that recognises that, move on. Don’t be afraid. Go and find something else. Take risks in your career.”

About - Lewis Wiltshire

Lewis Wiltshire is the CEO of Seven League and Mailman (EMEA). With 25 years of experience in the sports industry, Lewis has been promoting and supporting the industry through digital transformation.

Prior to his current position, Lewis has served as sports reporter at the Hastings Observer, and sports reporter at the Eastern Daily Press, followed by 10 years at BBC, serving roles from Broadcast Journalist to Editor of their Sport website, and Social Media Editor and Digital Olympics Editor to BBC Sport. He then joined Twitter UK/EU as the Head of Sport, followed by Director of Media Partnerships, Global Sports Chair, and Senior Director of Media Partnerships at Twitter UK/Africa. He finally joined Seven League as a Consulting Partner in 2017 and now serves as their CEO.

He also makes the best tea in the industry apparently, a lot of people have commented!

Relevant Links

Website: https://sevenleague.co.uk

LinkedIn: https://uk.linkedin.com/in/lewiswiltshire

Twitter: https://twitter.com/LewisWiltshire

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In this episode, Rahul talks to Hannah Marcus - associate director at Discover.ai about English literature, semiotics, AI, and cultural taboos.

Hannah has been working to break down barriers in culture, technology, and health. She talks about her journey into research through semiotics and English literature, and how she ended up working for a tech startup.

How did Hannah’s degree in English literature become intertwined with her love of semiotics? Hear how she makes herself stand out from the crowd, and why it’s important to open the conversation around gender and gender politics. She gives some valuable advice to interviewees and emphasises the importance of networking.

Episode Highlights

“The version of yourself that you present on social media is, people only see the successful side of that.”
“If you can be proactive, and if you’re in an environment that lets you make those opportunities for yourself, you can do a lot with it.”
“When you think about networking, think about it in a couple of different ways. One of the privileges of having lots of contacts and family that pushes you to have meetings with family friends is not just so that you make contacts, but also that you get to practice talking to people that you don’t really know in a low-stakes scenario.”
“Treat the job interview like you’re interviewing them as well, always ask ‘what would you have expected me to ask that I haven’t asked yet?’”

About - Hannah Marcus

Hannah Marcus, associate director at Discover.ai, focuses her work on the intersection between culture and technology, particularly on topics such as sex, dating, relationships, and women’s health. She holds a Bachelor’s Degree in English Literature from Cambridge University and an MA in Cultural and Critical Studies from Birkbeck, University of London.

Hanna works with the Women’s Health Tech Hive to scope under-representation in women’s health data, and with MEND to tackle the problems of toxic masculinity and men’s emotional language. She co-hosts the Machine Unlearning podcast to question the assumptions in the tech industry and to celebrate those who work with tech in unconventional ways.

Hannah features on the GRIT Future List 2020 and was awarded the MRS Culture Insight Award in 2019 for her work on understanding Japanese modernity.

Relevant Links

Website: https://www.discover.ai

LinkedIn: https://www.linkedin.com/in/hrmarcus118

Twitter: https://twitter.com/ai_discover

https://twitter.com/sligers118?lang=en

Bloom Network - https://www.bloomnetwork.uk/home

MEND - https://www.mend.world

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In this episode, Rahul talks to the Managing Director of YouthSight, Josephine Hansom, about psychology and youth market research.

Josephine started her career in market research in 2001 after graduating with her BSc in Social Psychology. She talks about her journey from stumbling upon a booklet on psychology to finding her passion in social psychology and youth market research.

What keeps Josephine motivated in her job? Hear about the happy coincidence that led to her going into market research after her degree in psychology, how she’s helping young people become interested in market research, and the importance of storytelling and communication in research. Josephine gives some advice to young market researchers, some useful resources for managing time, and we hear about the great women who influenced and inspired her, all on the fifth episode of Data Stories: Leaders at Work.

Episode Highlights

“To be a good researcher, it is about communication. It’s all about having a conversation. You can only get people to listen to you if you’re talking in a way that they can connect with and empathise with.”
“As a researcher, it’s important to have project management skills and understand the craft, but at the same time, those numbers and insights are never going to make a difference unless the person you’re telling them to is listening.”
“As an early researcher, it’s important to be flexible and to understand that we have a lot of techniques up our sleeve to be able to elicit the insights that were trying to share with our clients. Don’t let yourself feel limited to those methodologies when it comes to answering your clients’ questions.”

About - Josephine Hansom

Josephine Hansom is the Managing Director of YouthSight. She leads a team of researchers to help clients grow within the youth market.

Upon graduating with her social psychology degree, Josephine worked as a project manager at CMRC and Vision Twentyone before joining GfK in 2006. At GfK, she worked as a qualitative research manager before becoming the Associate Director of Global Innovation and Digital Research. In 2013, Josephine joined YouthSight as the Director of Youth Research and Insight, and in 2014, she launched State of the Youth Nation, a subscription-based tracking study that provides clients with the latest youth trends and data.

Josephine holds a Master’s in Public Policy from King’s College London, a BSc in Social Psychology from Loughborough University, and is a Certified Member of the Market Research Society.

Relevant Links

Website: https://www.youthsight.com

LinkedIn: https://uk.linkedin.com/in/josephinehansom

Twitter: https://twitter.com/YouthSight

https://twitter.com/JosephineHansom

Instagram: https://www.instagram.com/youthsight

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Welcoming 2021, in the fourth episode of the podcast, Rahul talks to Jake Pryszlak, an associate partner at Newgate Communications Research.

Jake started off with the goal of furthering a career in sports. In this interview, he tells us how his studying sports development led to joining a sports research agency.

Why did Jake decide to start his own blog and podcast? Hear about how he managed to maintain his blogging consistency while working a full-time job, and how he’s learned from others to separate himself from the crowd. Jake gives some advice to both his younger self and to all aspiring researchers, all on this episode of Data Stories: Leaders at Work.

Episode Highlights

“There’s no excuse now, with all the social media tools and how easy it is to create your own blog, and ready-made templates and websites.”
“If you take different tips from different individuals who are using it to their advantage, you can create your own niche and way of communicating with your audience for the better.”
“Market research is not just about the methodology and the data collection, it’s about understanding what’s going on in the different client worlds.”
“No one is an expert in something, and when you’re just coming out of university, the worst thing you can possibly do is call yourself an expert in a particular profession or field of work.”

About - Jake Pryszlak

Jake is an internationally renowned speaker, commentator, Forbes columnist, award-winning research blogger, and host of The Research Geek Podcast.

Prior to joining Newgate Research, Jake managed the research function for the events analytics company, Meshh. His clients include Formula 1, Nielsen, Sky, NASCAR, Coca-Cola, London Marathon, UEFA, Nike, Lexus, Renault, Wimbledon, Adidas, Survey Monkey, Logit Group, Greenbook, and Question Pro.

Jake holds a Bachelor’s Degree in Sports Education, and a Master’s in Sports Development, both from the University of Gloucestershire.

Recommendations

The Chimp Paradox, by Dr Steve Peters

Relevant Links

Website: https://researchgeek.co.uk

Podcast: https://anchor.fm/jacob-pryszlak

LinkedIn: https://www.linkedin.com/in/jacobpryszlak

Facebook: https://www.facebook.com/TheResearchGeek

Twitter: https://twitter.com/Jake_pryszlak

Instagram: https://instagram.com/theresearchgeek

YouTube: https://www.youtube.com/channel/UCaeE5ytglOUKgcVxO8nAAyg

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In the third episode of the podcast, Rahul talks to Co-Founder and CEO of Convosphere, Jackie Cuyvers.

Jackie started her tertiary educational journey in the UK, before moving back to the US. After a decade of working in the US, she decided to return to the UK. She talks about her journey through her diverse qualifications and how she ended up doing an MS in Social Science.

Find out how Jackie acquired her coding skills, and how she’s able to stay motivated after so many years in the industry. Jackie offers young professionals and budding entrepreneurs some valuable advice, and she talks about her work to support and empower women leaders, all on this episode of Data Stories: Leaders at Work.

Episode Highlights

“If you’re just trying to run a project through automated machine translation, you’re losing not just the understanding of the language of the dataset, but the cultural nuance and relevancy too.”
“Don’t over-stretch yourself. Make sure you schedule personal time too.”
“For building a business, don’t be afraid. Go for it. You can start by writing out a business plan… Don’t be afraid to talk to people about it.”
“When you can understand that people are feeling anger or surprise, you can understand the barriers or drivers to adoption or switching. Then you have the potential to understand that experience better and potentially manage or impact that experience.”

About - Jackie Cuyvers

Jackie is the Co-Founder and CEO of Convosphere. Her background in Digital Marketing and Social Media Intelligence spans over 18 years and across 2 continents.

She has extensive experience working with marketing agencies, management consultancies, and leading social intelligence teams. Jackie is a regular speaker and presenter, where she showcases the potential of applying social intelligence to strategic business questions.

Jackie holds a BA in History of Art with Material Studies from University College London, an MBA in International Marketing from Baker College, and an MS in Social Science of the Internet from the University of Oxford.

Recommendations

https://urbandictionary.com

https://knowyourmeme.com

Relevant Links

Website: https://convosphere.com

LinkedIn: https://uk.linkedin.com/in/jackiecuyvers

https://uk.linkedin.com/company/convosphere-limited

Twitter: https://www.twitter.com/jackiecuyvers

https://twitter.com/convosphere

Instagram: https://www.instagram.com/convosphere

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In the second episode, Rahul talks to Founding Partner at Day One, Abigail Stuart, about her journey in marketing research & insights.

Abigail started her career in market research in 1995 after graduating with a degree in Arts, and went on to become the youngest ever Managing Partner at Hall & Partners Health at just the age of 28. She tells her story of an accidental interview that sparked her interest and led her on the path to spend over 20 years in the industry.

What has changed in the research industry since Abigail started? Hear it all and about how her company aims to provide opportunities for those who were overlooked by the industry’s “standard recruitment filter”, and she gives some advice to her younger self about entrepreneurship. Abigail talks about the interesting interview setups, some important influencers in her life, and she emphasizes the importance of listening, all on the second episode of Data Stories: Leaders at Work.

Episode Highlights

“Good leaders manage, and great leaders lead.”
“Technology is just an enabler. It’s the people that actually deliver great insight and make that meaningful. Technology makes things better, and we should be embracing that.”
“One of the biggest skills that we have is listening and the value of feedback. If you really dissect what people are saying, every single thing that they say gives you clues about what you should do next.”
“In today’s world, being connected is really important. You don’t learn that until much later in your career – you think being connected and having a network is something senior people do, but actually, I think everybody should do it.”
“Nothing is handed to you on a plate. It is hard work. Do something you love – that makes the hard work easier.”
“Be nice. This is a small world. Form those relationships, be kind, be fair – you never know where someone is going to pop up somewhere else in the future.”
“Focus on building the skills of the future, and if you’re not getting that in your current business, go find it for yourself.”

About - Abigail Stuart

Abigail Stuart is the Founding Partner at Day One, a healthcare insights agency. Prior to founding Day One, she launched Hall & Partners Health in 1999, which grew to be among the most successful and sought-after healthcare brands and communications research consultancies, and was the preferred agency for 9 out of 10 of the world’s largest pharmaceutical companies. Within Hall & Partners, Abigail launched Open Mind in 2017 as a brand and innovation consultancy.

In 2019, Abigail started Day One, and by embracing technology for gathering data and connecting with people, they have been helping their healthcare clients make better decisions.

She holds a Bachelor of Arts in Human Geography from the Queen Mary University of London.

Relevant Links

Website: https://www.dayonestrategy.com

LinkedIn: https://uk.linkedin.com/in/abigail-stuart-92759ba

https://www.linkedin.com/company/dayonestrategy

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In the first episode of the podcast series, Rahul talks to the Board Director of Walnut Unlimited, Dr. Cristina de Balanzo, about merging the advertising industry with neuroscientific research.

Cristina moved to London as a consultant for 6 months and ended up staying for 11 years, making waves in the advertising industry as well as finding and filling the gaps in research. Her journey into research was almost accidental, as she tells Rahul how she was in the right place at the right time for many of the defining moments of her career.

Episode Highlights

“The most successful projects, or the ones that you really enjoy, are where you feel that you have a voice.”
“Neuroscience cannot answer all the questions, but when it is alongside other research techniques, that is when you have the perfect combination that will give the answers that your client is looking for.”
“Being in the advertising industry has given me the chance to learn client and comms agency language. It gives you the power of seeing the big picture – I see things, sometimes, that researchers miss.”
“It’s good when you’re judging an advertising agency or comms agency that you speak their language.”
Not everyone has the same interests and views, so you need to be more empathetic.
Be fearless. Be curious. Be ready to challenge the status quo.

About - Cristina de Balanzo

Dr. Cristina de Balanzo is the original founder of Walnut, a consumer neuroscience consultancy. In 2014, Walnut was acquired by Unlimited Group, and Cristina now serves as the Board Director of Walnut Unlimited. In 2000, she was appointed as the Strategic Planner at McCann Erickson, and in 2009, she went on to be the Global Head of Neuroscience at TNS. In 2015, in partnership with WARC, Cristina created Brainy Bar events.

Her research contribution includes many written papers and published articles on consumer neuroscience. Her regular speaking engagements include conferences such as ESOMAR, MRS, WARC, IIEX, and Market Research Summit, to name a few. Cristina currently holds a Degree in Sociology and a Ph.D. in Communication.

Relevant Links

Website: https://www.walnutunlimited.com

Facebook: https://www.facebook.com/WalnutUnlimited

Instagram: https://www.instagram.com/walnutunlimited

LinkedIn: https://uk.linkedin.com/in/cristina-de-balanzo-ph-d-1693694

https://www.linkedin.com/company/walnut-ltd

Twitter: https://twitter.com/crisbalanzo

https://twitter.com/WalnutUnlimited

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Data Stories: Leaders at Work: Recent Episodes

Rahul Jerome