Ad Agency Secrets Podcast: Recent Episodes
Jessica Walman
It’s time to take the guesswork out of your ad spend and replace it with profitability. So if you’re looking to turn $1 into $2 or maybe $10 into $100, then join me as I deep dive into what’s working for our A-list clients in our in-house Facebook & Instagram advertising agency. You’ll get a behind the scenes look at our clients' million-dollar ad strategies utilizing our proven GPS Method. Take these strategies and implement them in your business TODAY and start seeing your impact and income grow.
For most of us, summer has officially started ☀️ And while others are frolicking under the sun, vacationing at the most relaxing getaways, and taking some well-deserved time off, this is the perfect time to:
✅ get your business on track
✅ prep your operations for incoming clients, or
✅ launch a new offer for a product or service
This week, we dive deep into decoding the powerful structure of high-converting sales.
And it all starts with a great offer! Learn how to structure offers to yield your desired outcome. 👌
Consider your not-so-baby steps, and start achieving your next significant milestone with these structures for maximum conversions. 💯
🎧 Don’t miss out on the new episode of Marketing on Tap as I share insights to streamline and improve your sales techniques.
Key Takeaways:📌 Naming - Name your offer
❌ Don't try to be cool
❌ Don't try to be funny or trendy
❌ Don't use alliteration
❌ Don't make it too long (use 2-4 words, but not more than 7!)
✅ Use memorable words that are easy to say and spell
✅ Take time to research other offers
✅ Use keywords that will attract your ideal client or audience
✅ Look at how the name fits with everything else
📌 Description – typically shows up like a headline and is where you can be a little bit more creative!
✅ Stack - incorporate visual, auditory, kinesthetic, and other engaging elements into your offering
✅ Support – implement effective mechanisms for answering questions, offering guidance, and maintaining progress
✅ Tangible results - include social proof, screenshots, testimonials, case studies
📌 Offer Targeting
✅ Speak to your buyers (emotional, logical, etc) to value connection
✅ Urgent mechanism – something finite that disappears (urgency & scarcity)
✅ Guarantee risk reversal - provides a safety net and also protect your reputation
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“If you aren’t growing your business, you’re dying.” 💀💀💀
I’m sure you’ve heard, if not this same exact quote, a dialogue more or less similar to this.
So you think you SHOULD scale your business. Aim for higher revenue. Hit that next big target. Grow your business. 🎯
A little pressuring, isn’t it? It’s like an unending chase. And not everyone’s cut out for it. It’s not always what every person personally needs or wants.
Here’s what you need to know: no matter what your number is—a six-figure every month, $10 million a year, or maybe just a consistent number of manageable clients—you really have to figure out what your goal is.
No matter what others say about growing your business, only YOU can decide for yourself what your goal is.
Whether you want to stay where you are in your business right now or you want to scale, YOU make the call. 🤙🏻
🎧 Listen to the new episode of Marketing on Tap and I’ll tell you my thoughts about the pressuring idea of growing your business for fear it’ll die. 💀
Key Takeaways:📌 “If you aren’t growing your business, you’re dying.” — is it true or not?
📌 Before you listen to this notion normal in business, know first where you currently stand and what your goal is — your goal is the most important vision.
📌 Everybody can tell you how and why you should grow your business, but only you can decide how and when to do that — if it’s part of your goal.
📌 What’s important rather than always chasing the next big goal or number is growing your list, your following, or your target audience — because no audience, no business.
📌 You don’t need to feel pressured — growing your business doesn’t equate to being successful.
Connect with Jessica
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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.Want to write a review on Apple Podcast? We’d love to know what you think about the show!
I know! It isn’t easy, right? Putting content on social media (that actually generates sales too) and making sure you’re consistent.
It takes a lot of thinking 🤔 planning 🗓️ conceptualizing 💭 and actually DOING 💪🏻 the content before you put them out in the open, in social media where everyone can see it, and finally attract future customers to whatever your life-changing offer is.
That’s why it’s always been an intimidating task.
But fret not, my friends. I have the easiest, simplest 5 steps that you can implement in the next 2 hours so you can plan your marketing content for the next 6-12 months!
🎧 Listen to the new episode of Marketing on Tap and let’s talk about how to make your life easier with these 5 steps.
Key Takeaways:
5 Steps to Create Your Marketing Plan Ahead
📌 Check your calendar and figure out what launches or promotions you have around the corner and fit your content with it — is Black Friday coming? Are you launching a book?
📌 Identify what’s your macro theme — analyze and deep dive into your content and offering. What main themes can you draw from it?
📌 From your macro theme, identify your micro theme — go another level deeper and flesh out your macro themes so you can find out what your micro themes are.
📌 Determine your content pieces — from the micro themes that you’ve dissected, determine the actual pieces of content you’re going to talk about now?
📌 Create a document or a spreadsheet where you can jot down and visualize all your content — you can usually draw many micro contents from long-form contents, so a document will help you get organized and actualize your content planning.
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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.Want to write a review on Apple Podcast? We’d love to know what you think about the show!
Which converts the BEST when marketing your business: long-form or short-form content?
Option A: One form allows you to produce a well-researched, in-depth content that creates confidence in your audience with the kind of knowledge you share with them, making you look and sound more credible.
Option B: This allows you to gap the short attention span your audience might have by only revealing the tiny, juicy, and digestible information in your content.
So, which one is best to use in your marketing?
❌❌❌
Correct answer: NONE OF THE ABOVE.
There is no ONE exact way to get your audience attracted, engaged, and converting into sales 💰💰💰
Both forms have their strengths and you can lean in on those strengths when you use them both at the right time, the right moment, with the right audience, and the right strategy.
The secret to success in engaging your audience is not with the form but in knowing when to use the short form or the long form.
Still unsure about your content? 🤔
🎧 Listen to the new episode of Marketing on Tap and let’s put an end to this long-form vs short-form debate.
Key Takeaways:
Long-form vs short-form content: What works best for you?
✅ Long-form
📌 Allows you to explore topics in greater detail
📌 Provides audience more knowledge
📌 Demonstrates your expertise and authority
📌 Works well with SEO search engines
✅ Short-form
📌 Short, bite-size content appeals broader audience who have short attention span
📌 Information is easier to digest
📌 Might result to higher engagement
📌 Enables you to create and publish more content more frequently
Connect with Jessica
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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.Want to write a review on Apple Podcast? We’d love to know what you think about the show!
Here’s a fearless forecast: Ads-only agencies are DEAD! ☠️☠️
If you are an ads-only agency or someone who’s hired an agency to manage only your paid ads, I have bad news for you—this will NOT solve your lead & sales acquisition problem.
Why?
Because as I’ve said, time and time again, ads are only part of the marketing equation. If you don’t have your funnel, messaging, and follow-up dialed in, then ads WILL NOT work for you.
So what to do instead? You need an entire marketing system employed in your business to…
🎉 attract your ideal client
🎉 get the lead
🎉 get the actual sale
How exactly?
🎧 Listen to the new episode of Marketing on Tap and let’s deep dive into why I know ads-only agencies are out 💀
Key Takeaways:
What can a full-suite digital agency do for you that ads-only agencies can’t?
1️⃣ Strategy — Find an agency that will deep dive into who you are and what you want to achieve as a brand and a business so they can tailor-fit your ads to reflect YOU.
2️⃣ Messaging and positioning — The right agency will also look into who your audience is so you can speak to them differently from your competitors.
3️⃣ Funnel — They will help you create a funnel sequence that is designed for a positive, powerful, and profitable user experience.
4️⃣ Nurture — They will guide you into creating continuous and relevant content to nurture your audience and finally convert them into sales.
5️⃣ Creatives — They make sure you attract your ideal client and repel the non-ideal client through creatives that aren’t clickbait-y and can beat competition on the newsfeed.
6️⃣ Ads — A full-suite digital agency will help setup, launch, optimize and completely take charge of your ad account to ensure you hit goal KPIs.
7️⃣ Scaling — All these steps lead to scaling your business, and if this is your goal (which I think it is), a full-suite agency is what you definitely need to guide you through this journey.
Connect with Jessica
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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.Want to write a review on Apple Podcast? We’d love to know what you think about the show!
Most of my clients are using webinars as their client acquisition system.
And for good reason—webinars, if done right, are an amazing way to create a relationship quickly with your ideal customer and turn them from lead to buyer in just one sitting.
Who doesn’t want that?!
But let’s be honest - creating a webinar that actually converts, and converts profitably enough to run paid ads to, is a struggle for most people.
This is why my agency does a complete audit on our clients' webinars BEFORE we ever run paid ads to it.
So if you’re looking to turn your webinar from so-so to ON FIRE, then I’m going to share with you 4 levers 🔧 that we ensure all of our clients utilize in their webinars.
Now, there is MUCH more than these 4 levers to make a webinar convert profitably, but if you implement these 4 levers 🔧, I can guarantee you’ll see higher engagement and conversions on your webinar.
If you haven’t added these 4 levers yet to your webinar, 🎧 tune in to the latest episode of Marketing on Tap and see how you can increase profitability on your next webinar!
Key Takeaways:
4 Levers of Conversion
1️⃣ Belief
⚙️ In your webinar, you have to create the belief that your product or offering can work for them.
⚙️ Make them believe that they can do the action required to get the result.
⚙️ Allow them to believe that they are worthy of the result.
2️⃣ Logic, aka tangibility — provide tangible data and outcome, show the process of how you can provide solution.
3️⃣ Credibility — add testimonials and result right from your client’s mouth.
4️⃣ Ethical persuasion — people need a push to say yes to themselves; be that support and offer them something that can impact their lives forever.
Connect with Jessica
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Facebook™ ads not converting? 🤒😔
Don’t worry, I’ve got you!
After brainstorming with my expert media buyers on what they are seeing as the TOP reasons client campaigns don’t perform…we’ve narrowed it down to 7 reasons.
Yes, 7. All of which come from years of experience working with clients and making sure their ads get them the outcome that they desire.
And if you can 🔨nail down 🔨 all these 7 I can guarantee you’ll have better results from your ads 😉
🎧 Tune in to the latest episode of Marketing on Tap to make sure you’re not making these mistakes.
Key Takeaways:
7 Reasons Why Your Ads Aren’t Converting
❌ You’re not speaking about the right problem or benefit in your ad — you’re talking in a general manner and not addressing specific needs of your target audience.
❌ You’re not stopping the scroll — your graphic or video is not enticing enough.
❌ Your copy isn’t compelling enough — your copy didn’t do its job of converting your audience into customers.
❌ Your posts are clickbait-y — your copy is overly enticing and attracting everyone, so it does not attract the right people.
❌ Your offer blends in with your competitors — you're not making yourself stand out from the rest of the competitors in the market.
❌ You’re not overcoming objections — your copy doesn’t counter the objections of those who read it.
❌ You’re not eyeing the right target — you appeal to the general public and do not target the right audience for you.
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Error Message: Ad Not Approved ❌
You created what you think is AH-MAZING ad copy that you think will hit all the right spots to convert your audience to paying customers…
✅ well-written
✅ clear message
✅ hitting the right pain points and desires
But Facebook decides to be a 🤡 and rejects your ad. Worse comes to worst, Facebook shuts down your account 😱😱😱
Definitely a scary scenario, one that I’ve encountered before.
Don’t make the rookie mistake of just slapping up any copy without 1) thoroughly reviewing specific policies you need to follow in order to make sure your ads don’t get rejected and 2) listening to my tips and tricks to get around ad rejections (these are tricks from years of running paid Facebook ads).
🎧 Tune in to the latest episode of Marketing on Tap to dodge a bullet when Facebook gets cranky and rejects your ads.
Key Takeaways:
👍🏻 Golden rule to remember when dealing with Facebook ads — be compliant with Facebook ads policy as much as possible.
👍🏻 Common flagging trigger: Making specific claims — Don’t claim that your product can do this or that in a specific timeframe (even if it’s true); Facebook will surely reject that!
👍🏻 Common flagging trigger: Including personal attribute keywords in your copy — Facebook does not want you to direct the end user by using their specific situation and personal attributes.
👍🏻 Some keywords that trigger flagging you should avoid in the following niche: personal health and appearance, business opportunities, real estate, etc
👍🏻 Tips to not get flagged:
👍🏻 Test one ad first before you create multiple ads.
👍🏻 If it ever gets rejected, find the issue and fix it.
👍🏻 Duplicate the rejected ad before fixing it, submit the new ad, and delete
the old, rejected one.
👍🏻 Make sure landing pages also comply with Facebook ads policies.
Connect with Jessica
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Planning your next big launch? 💭
Great timing! You’re in the right place.
I know launches could be scary and overwhelming. What if you fail? What if it doesn’t convert? What if it doesn’t reach your expectations?
But fret not—I’m gonna trade with you some valuable lessons I’ve gotten from my experience working with our clients in the agency 😉
In this episode of Marketing on Tap, I’m gonna deep dive into the nitty gritty of launches—what worked and didn’t work, what mistakes you could avoid, and some ideas you could use for your own launch.
🎧 Tune in as I break down the essentials for a successful launch!
Key Takeaways:
💡 The intricacies of doing a live masterclass and how to make it convert well
✅ Set your expectations — know the attendee drop rates and from there, understand when’s the best time to make a pitch
✅ Remember that the goal is to give value and then pitch — people will consistently show up in your masterclass when they get something essential from you
✅ Refine the process — rather than changing your strategy entirely, look at some areas that you can enhance, like increasing your ad spend or asking your target attendees to join a Facebook group
✅ Use FOMO as a tactic — tell your target audience that it’s their last chance to get what you offer at a lower cost; the fear of missing out (and they’re really gonna miss out on something big) will make them want to join your masterclass
Connect with Jessica
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I know this is all too common of a saying: listen to your gut. 👂
But let me complete that sentence for you—listen to your gut. Give attention to what your instincts tell you, while also looking at real, tangible data 👀
Really, there’s nothing wrong when we listen to our feelings. But there’s also no harm if you don’t jump right away to what your heart tells you but instead align what you feel to what’s logical and concrete.
Our businesses are our babies, so there’s a tendency to be a bit (or should I say a ton?) biased about it. When that bit of bias kicks in, that’s when we should take a step back and look at it through a different lens. 🔍
Maybe then we could make the right, sensible marketing decision.
In this episode of Marketing on Tap, I’m gonna give you a few examples of when feelings are valid but are not solely the right indicator for you to make your choices. 🎧 Tune in to find out the balance between your instincts and data.
Key Takeaways:
💡 Make marketing decisions based on data and not your feelings — while feelings are valid, we sometimes have clouded judgment if we only rely on what we feel
💡 Looking into data allows you to take a step back and assess your business based on
✅ What’s working right now in the landscape?
✅ What do your conversions look like?
✅ What funnels are working for what type of price point products?
✅ What’s your end goal?
💡 No specific strategy that would work for everyone — remember to make marketing decisions and apply strategies that would align with your end goal
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STOP wasting time spinning your wheels in business. You don’t need to be successful.
I get it—you’re working round the 🕡 because you’re passionate about your business and you want nothing but success. I get stuck there too sometimes.
But lately, I’ve realized 💬
❌Working longer hours doesn’t equate to productivity
✅ I owe myself and my family time too
✅ There are ways I can work less without sacrificing the quality of my output
So I became intentional in reducing my workload without sacrificing my productivity. And guess what? From an average of working 50 hours a week, I’ve significantly reduced it to 35 hours now.
I did that with these five steps.
🎧 Tune in to the latest episode of Marketing on Tap to learn the 🔑 steps I took to reduce my working hours while still efficiently leading my team and helping my clients.
Key Takeaways:
Five key steps to reducing your work hours without sacrificing quality and efficiency
✅ Step 1 — clear your goals. Instead of arbitrarily setting a specific number as your goal, align your goals with how you want to live your life.
✅ Step 2 — reduce your work meetings. Communication is key, but having too much is also counterproductive.
✅ Step 3 — reduce your workweek. Allocate some time for yourself and your loved ones. You’re allowed to breathe and enjoy too.
✅ Step 4 — create a system. Make SOPs and organize every little area of your business for a smooth, seamless workflow.
✅ Step 5 — learn to delegate. Being the CEO doesn’t mean you need to know it all and do it all. Designate experts from your team to work on certain areas of your business.
Connect with Jessica
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Lead magnets, funnels, and ads - OH MY!
We talk A LOT about them - I know. But it’s because they’re SO important... More than important - ESSENTIAL to growing your business.
For some though, it may sound like jargon. That’s why today I’m taking a step back to define the terms, and pin down the reasons why you need to know what lead magnets are vs slow funnels and how to leverage them in your business.
Because one thing’s for sure—you need these strategies to close sales and see real results 💰💰💰.
Click that play button to listen to this episode and let’s dive into the pros and cons of lead magnets and slow funnels.
Key Takeaways:
❓ Lead magnets vs slow funnels + the pros and cons of using them for your business
🧲Lead Magnets
✅ Lead magnets are an inexpensive way to get customers because they’re free
✅ They can come in the form of files (like PDFs) that are easily digestible and take less time to consume
✅ Key terms when dealing with lead magnets: it’s tangible, it's quick, it's digestible
❗Messaging needs to be on point so your lead magnets don’t just bring in freebie seekers
🧲 Slow Funnels
✅ Slow funnels are also called “self-liquidating offers” because that’s literally what they do — they self-liquidate
✅ Self-liquidating offers can come in the form of templates that your customers can take and implement RIGHT NOW
✅ Self-liquidating offers must be customizable enough for your business, for your brand, and for your identity
✅ Self-liquidating offers work well when you set up order bumps that interested people can purchase
❗This strategy works if you’re ready to set aside a budget for your funnels
Connect with Jessica
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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.Want to write a review on Apple Podcast? We’d love to know what you think about the show!
“I did everything the marketing gurus said to do and it STILL didn’t work! 😡”
It sucks. I get it. I’ve been in the same boat, done the same things you have and dealt with the same results (or lack of results if I’m being honest!).
You think, by doing everything they say you should do, your launch should go smoothly and the revenue should fly in, right?!
Here’s the thing… the landing page, copy, creatives, product, offer… Those are all things you’re told to work on… but you’re missing one major element that pulls it all together.
METRICS. 📈
Tracking your metrics is a powerful tool to know how your funnels are performing and identify which areas you need to improve on so you can test and optimize for profit.
Without analyzing your results, you’ll never know if anything you’re working on would make a difference.
You’ll never know which strategies actually work and which ones just drain your time, energy, and pockets.
Tune in to this episode to understand the ONE MAJOR THING you’re missing key to optimizing your funnels.
Key Takeaways:
❓ Why tracking metrics is important
📈 It allows you to measure success.
📈 Identify areas of opportunity.
❓ Different stages of a funnel
❓ How to track the effectivity of your lead magnet
📈The landing page should be converting where it needs to be — are people opting in, giving their names and emails in exchange for what you promised to give them, like downloadable PDF or eBook, etc.?
📈Check your drop-off percentage — how many people are clicking your link but are not landing on your page?
📈 Your target audience should be taking your next desired step — are they buying your products or signing up to avail your services?
❓ How to know if your sales vehicle is effective
📈 Track the number of leads — how many people are signing into that webinar? How many are opting into your VSL?
📈 Track the number of video plays — how many are clicking that play button and are watching the video?
📈 Track the average watch rate of the video — let’s be honest—not everyone’s going to finish your video. Check to see where a good chunk of people are dropping off in the video, and make sure to put the CTA somewhere earlier.
📈 Track the cost per acquisition — how much does it cost to gain a buyer and close a sale? You have to know what you can't afford and what works for your business.
📈 Increase your LTV (lifetime value) for your customer — aside from your main offer, why not present something that only your buyers have the privilege to avail?
Connect with Jessica
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Who says DMs are just for friends catching up?
🎯 Fun fact: DMs are marketing gems! 🤳
We know communication is key—in life but more so in business. And in this age where everyone needs a strong online presence to stay relevant, sliding into your target market’s DMs is a good way to engage them.
Remember: when you constantly message someone, Facebook, Instagram, and other social platforms see you as besties and prioritize showing your content more in their newsfeed organically.
Ready to set up a strategy for sending DMs? Tune in to this episode to find out—or you can DM me, too! 😉
Key Takeaways:
✅There are two ways to use DM as a strategy for your marketing:
📩 Blind outreach strategy where your target market doesn't know who you are yet, similar to cold calling (but this isn’t my style!) [2:14]
📩 DMing those who reached out to you first [2:50]
✅How do you get your target audience to DM you first?
📩 Run a direct messenger campaign — advertise a product and set up a ‘send message’ button [3:28]
📩 Run a conversion campaign to your lead magnet, VSL, webinar, slow funnel, etc — you can start a conversation with them by delivering what they requested from you [8:24]
📩 Adding a call-to-action to DM you — this creates conversations that allow your followers to connect with you personally [12:46]
Connect with Jessica
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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.Want to write a review on Apple Podcast? We’d love to know what you think about the show!
How do you become an authority in your niche?
That’s a million-dollar question every entrepreneur wants answered.
But what does it even mean to be an authority in your niche? Does that mean you need to gain a gazillion followers? Does that mean you need to be super rich before you can become one?
The answer is no and no. All you need to follow are these six actionable steps to gain the trust of your audience and show how credible you are in your field.
Curious as to what these steps are? Tune in to learn more about how you can show your audience that you’re the expert in your game!
Key Takeaways:
✅The key to creating authority in your niche is to get your audience’s trust [1:10]
✅Show up consistently — the more people see you, the more they become curious about who you are and what you offer [2:41]
✅Create relevant content —don’t just put out random stuff [6:01]
✅Find other avenues to show your credibility — guest on different podcast shows or be featured in publications [9:56]
✅Get results — nothing best proves your credibility than showcasing your accomplishments [11:51]
✅Engage with your community — you have to be seen as an accessible, real person [13:40]
✅Show up as you — being authentic will draw in the right audience [15:35]
Connect with Jessica
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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.Want to write a review on Apple Podcast? We’d love to know what you think about the show!
What can you do with $6?
Apparently, A LOT!
At the JW Agency, we can talk about client success stories all day long, but this one might be one of our favorites. So listen up and listen good!
This week, we take a closer look at our client who had a legendary 10x ROAS on their $6 cost per lead or $4,800++ ad spend. How? Let’s find out.
First, there’s the overall strategy. Then there’s the creatives and copy. And of course, don’t forget about the messaging!
But the most important piece yet - and I’ve always been and continue to be a proponent of this: testing, testing, testing.
To 10x your ROAS, you want to streamline your campaign and see what worked vs. what didn't. Check the overall stats and be super flexible to pivot your creatives, copy and messaging.
You don’t need to spend more to make more. By implementing these key strategies you can launch successfully and get more bang for your buck.
Key Takeaways:
# - The Overall Strategy
☑️ Keep on testing your offer, it might not convert at the rate you expect [4:28]
☑️ Add a live component to prerecorded evergreen webinars for Q&As [5:03]
☑️ Run reminder and replay ads before and after the webinar; they’re an inexpensive way to get in front of more people [7:09]
☑️ Set up your sales cycle: open and close cart, extended payment plan [10:35]
#2 - The Creatives, Copy and Messaging
☑️ Don't try to get overly complicated with the copy. It needs to be on point and clear [12:55]
☑️ Your messaging should answer the basic questions and address the objections of your ideal avatar [13:03]
☑️ Select an image that best captures the message and removes any possible objections [13:25]
☑️ Train your audience to know that you’re not always promoting but also providing helpful and valuable content [15:04]
#3 - Analyzing the Numbers
☑️ When you're running your ads to different countries to get leads into your webinar, analyze your sales at the end of the day to see where are the majority of your sales coming from [16:57]
☑️ Determine what percentage of your sales are from a cold audience vs. a warm audience to see how well the webinar did [17:26]
Additional Resources:
- Scale your offers with Facebook™/Instagram™ paid ads: https://live.jessicawalman.com/realresults
Connect with Jessica
- YouTube
Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.Want to write a review on Apple Podcast? We’d love to know what you think about the show!
2023 is the year of action-ready funnels. As attention spans shorten, communication must prioritize getting straight to the point.
NO sugar coating. NO fluff.
It’s likely your audience understands what they need, so give ‘em a short, quick answer early or they’ll bounce and find someone who will.
So… what about giant slide decks, long-winded webinars, or massively long-form copy to cold audiences? Is it worth the effort in hopes someone, somewhere will purchase something?
Or does a long-term strategy that starts with hitting your goals in a profitable way without sacrificing authentic connections with your audience sound more appealing?
Listen up to know more about the Top Funnels for 2023 and take the time to do it right the first time. That way you can generate leads and sales daily and reach your goals in no time.
Key Takeaways:
- High Ticket Offers
- Video Sales Letter (VSL) [01:52]
- Self-Liquidating Offer (SLO) [03:42]
- Booked phone calls add-on [05:31]
- Low to Mid-Tier Offers
- Live streams [06:49]
- 30-minute mini webinar [09:02]
- Any Type of Offers
- Live launches [10:53]
Additional Resources:
- Scale your offers with Facebook™/Instagram™ paid ads: https://live.jessicawalman.com/realresults
Connect with Jessica
- YouTube
Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.Want to write a review on Apple Podcast? We’d love to know what you think about the show!
As fast as things move in the digital marketing world, if you don’t know these new 2023 marketing trends yet - your strategies are about to be obsolete.
The truth is - ready or not - they’re HERE. In this episode, I’m sharing proven actionable advice and actual results we’ve seen running campaigns with these new marketing trends for our own clients.
Get ready to understand the good, bad, and the ugly so you can leverage what’s working to 2X, 3X, or even 4X your business this year. You’ll learn the shifts needed to ride the trending waves instead of getting crushed by hightide - which is exactly what will happen if you’re not ready, willing, and able to rise with the tide.
Isn’t it time you optimized your uniqueness AND made marketing trends - and entire business - work FOR you (not the other way around).
Let’s get right to it! Here are the Top Trends in Marketing for 2023.
Key Takeaways:
📈 Connect with your audience - break down barriers to get those conversations going [4:36]
📈 Build and nurture your audience - even when they don’t buy right away, you’re nurturing them later on so that they’ll be ready [5:27]
📈 Add a done-for-you aspect to your business - people are no longer as interested with DIY products and packages [7:28]
📈 Give guarantees with integrity - puts you above your competitors, but make sure your offer actually works! [10:04]
📈 Optimize your offer - present your offer in a new light [14:09]
If you're really looking to make 2023 your year, then you really need to implement these strategies to start seeing more success. Remember - the market has shifted! It’s time you make the changes to your marketing as well!
Additional Resources:
- SLO funnel done-for-you ad templates and creatives
https://live.jessicawalman.com/aot-2 - Scale your offers with Facebook™/Instagram™ paid ads: https://live.jessicawalman.com/realresults
Connect with Jessica
- YouTube
Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.Want to write a review on Apple Podcast? We’d love to know what you think about the show!
VIDEO. IS. EVERYWHERE.
As a coach, consultant, business owner, or entrepreneur you’re doing everything you can to boost your online presence. But something’s not working - your video content.
In order to separate yourself from the crowd and connect with your dream clients or customers, you’ve gotta create video content that’s unique and high-impact.
But HOW?!
In this episode, you’ll learn six tips to creating videos that build an audience, increase authority, and convert to your offers.
First, start with these practical tips to add an extra oomph to your videos:
☑️ Maximize as much natural light as you can [3:01]
☑️ Invest in a (not-so-expensive) microphone [3:20]
☑️ Switch up your background for more variety [3:48]
☑️ Make sure your background is nice and clean [4:06]
☑️ Change up your hairstyle [5:07]
Finally, use my 6-Step Video Script For High Engagement and Conversions…
Key Takeaways:
📹 Strong hook that speaks directly to your audience and stops them from scrolling and grabs their attention
📹 Juicy promise that outlines what they should expect to learn and is easily implementable
📹 Call to action that makes them incentivized to stay ‘till the end
📹 Quick intro of who you are and where you add credibility
📹 Deliver the content - make it short, sweet, actionable and tangible
📹 Reloop the promise and give them the opportunity to take the next step through the CTA
Additional Resources:
- 6-Step Video Script For High Engagement and Conversions (PDF)
- Scale your offers with Facebook™/Instagram™ paid ads: https://live.jessicawalman.com/realresults
Connect with Jessica
- YouTube
Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.Want to write a review on Apple Podcast? We’d love to know what you think about the show!
As a business owner or entrepreneur, do you ever feel like having a successful launch is as rare as capturing a unicorn? Plus - not only is it rare, it takes A LOT of work! It’s gut-wrenching, nerve-wracking, and anxiety-inducing.
But it doesn’t have to be!
Launches could be fun.And they will be if you launch the JW Agency way!
I’m back from a bit of a hiatus. We all need a break at some point to refresh us and keep us energized. And believe me, I am back, post-jumping out of an airplane and all that excitement.
And this week, I talk about the 5 Steps to a successful launch. From your target to your audience to your offer, we dive in on these best practices to pave you the path to a successful launch you’ll actually enjoy!
5 Things you need to know to foolproof your first or next launch:
💡 Get crystal clear about who your target is
💡 Validate your offer
💡 Opt for a launch with less barriers to entry
💡 Build an audience first of high-intent buyers
💡 Understand there's no such thing as failureShareable Quotes:“Is there a way to make sure that a launch is successful out the gate? There is and there isn't.”
“If it's your first time launching an offer, you can't expect it to convert like gangbusters. That's just usually not what's gonna happen.”
“You'd rather go after those who understand the holistic approach. It's so much easier to speak to that person.”
“Before you put all this time and energy into a launch, will your offer actually convert? Is it something that your audience even wants? How do you know that?”
“There is a learning lesson in everything you do. And you gain experience and confidence through every act you do.”
“Everyone hits bumps in the road in every aspect of their business. But those who learn from it are for the better.”
If you'd like to know more about how we can support you in your launch, visithttps://live.jessicawalman.com/realresults.
Connect with Jessica
- YouTube
Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.Want to write a review on Apple Podcast? We’d love to know what you think about the show!
Stop panicking.
I had to get that out first because if you’re an entrepreneur, you’re probably getting anxious about increasing lead costs this Q4. And I’m here to tell you it’s okay. Here’s why.
- It’s seasonal and you’re bound to experience bumps up and down both with your lead costs and with your sales.
- It’s relative to what funnel you’re running and what industry you’re in or what niche you’re targeting.
- And probably the most important reason why it’s okay: lead costs don’t matter if you’re converting well because you’ll still profit in the end!
In this episode, I’m giving you a sneak peek into our agency’s current clients’ lead costs to webinars, challenges, and lead magnets that they are running right now. I’m also diving into what we are doing for our clients throughout the rest of December, plus I’m letting you know what to expect for the rest of Q4 with your ads.
Want to know more? Go ahead, grab your Starbucks toffee nut latte (heck, it’s Christmas!), and get ready for Episode 24 of the Ad Agency Secrets Podcast!
LOVE MY PODCAST?
Then please rate and review my show by clicking here!
My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!
Share-worthy Quotes:
- If you're running into some increased costs now, know that it's normal for that to be happening. It doesn't mean that you can't be profitable. It just means you have to plan for those increased costs.
- If it's not converting into sales in the backend, lead costs mean absolutely nothing.
- Do trial and error with your ads and lead budget to see what's working. That one ad that was converting high might not be working now, but it might work really well in January. So test it again. It's never just, “Oh, it didn't work.” It depends on when you tested. It depends on the variables that are in place.
Ad costs are increasing, that’s a fact. So to continue to run ads profitably, there are two actions you can take.
One is to continue working to get the lowest CPA possible. That’s a given and should always be a goal. However, when it’s not possible to get back to your insanely low CPA’s from 2019, then the next action is to increase your AOV (average order value).
Increasing your AOV means you’ll be increasing the average dollar amount spent per paying customer. This will allow you to spend more in ads to obtain a single purchase.
In this week’s episode, we’ll look into several ways to increase your AOV that you can implement immediately so that you can start spending more on your ads and making more profitable sales!
Go ahead, grab your coffee and get ready for Episode 23 of the Ad Agency Secrets Podcast!
LOVE MY PODCAST?
Then please rate and review my show on the apple podcast - https://podcasts.apple.com/us/podcast/ad-agency-secrets-podcast/id1541127807!
My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!
Share-worthy Quotes:
- Being able to increase your average order value is what's going to allow you to make more revenue per sale.
- It's always about testing for you, and what will work for you.
- If you feel like you're undercharging and you've been thinking about increasing your price point, I'm giving you that green light.
Capturing people’s attention in the newsfeed is getting harder every day. What worked 6 months ago, doesn’t work today and what’s working today may not work 6 months from now.
Therefore as marketing trends shift rapidly, it’s important to stay abreast of what’s trending and popular so that you can stay ahead of your competition and get the attention of your ideal client. One of the best ways to do that is through video, but not just any video, a certain kind of video.
This type of video can be powerful for a few reasons:
- It showcases your more personal & humorous side.
- It’s super easy & quick for your audience to digest.
- It’s currently trending and what people are consuming right now.
Turn up the volume to learn:
✅ What type of video is killing it right now.
✅ How to start doing them yourself TODAY.
✅ Results current agency clients are getting with them & what to expect.
Turn up the volume and let’s dive in!
LOVE MY PODCAST?
Then please rate and review my show on the apple podcast - https://podcasts.apple.com/us/podcast/ad-agency-secrets-podcast/id1541127807!
My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!
Share-worthy Quotes:
- There are shifts that are happening in the market and staying on top of those trends is what’s going to put you above your competitors.
- Push yourself outside of your comfort zone. At the end of the day, make it entertaining and fun, but the content must be relevant to your audience.
- When your click-through rates go up, your cost per click goes down. It’s just math!
Running a challenge is a great way to create a relationship with your audience in a short period of time, however, it’s only effective if they show up!
Even after already investing a lot of time and effort into getting registrants for your challenger and making all the necessary preparations, one monumental question remains: will they show up?
Thankfully, you have total control. In this episode, I’ll be giving you FIVE different easy-to-implement and effective ways to increase your challenge show-up rate.
At The JW Agency we’ve had dozens of clients run highly profitable challenges and the #1 area they all focus on is increasing the show-up rate. Why? The more who show-up and engage, the more potential buyers you have. They won’t buy if they didn’t show-up, didn’t gain value, and didn’t build a relationship with you.
A 5% increased show-up rate could be the difference in tens of thousands of dollars in revenue. So put your earbuds in, take notes, and increase your next challenge show-up rate!
LOVE MY PODCAST?
Then please rate and review my show by clicking here! My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!
Share-worthy Quotes:
- Facebook pop-up groups are important to create engagement, build likeability, trust, and credibility before a challenge starts.
- If you implement texting as a reminder, and engagement tool, it works fabulously to get more people to engage and show up.
- If people don't show up and don't engage in the content, then they won't buy.
- In a pop-up Facebook group, you're actually training them to hear you, get the content, be around like-minded people, and show-up.
- You can incentivize people to be LIVE by listening, being one of the first people to take action, and getting something - that's one way you're going to get people to show up and engage with your content.
Facebook ad costs are rising, that’s a fact. For some, it’s making it almost impossible to be profitable.
Thankfully at The JW Agency we’ve implemented strategies with our clients, keeping their accounts stable and profitable. In fact, we’ve been able to reduce ad costs for clients, even in these crazy times.
In this episode I’m giving you 2 foolproof ways to decrease ad costs and stabilize your ads account - whether it’s on Facebook, YouTube, or Google!
If you implement these 2 things you’ll never have to worry about ad costs again. These 2 foundational strategies will set you up for success, no matter what happens (i.e.: pandemic, iOS updates, GDPR, etc.)
We dive into the ad side:
- Reducing your overall cost per click
- Refreshing creatives
- Testing audiences
As well as diving into the funnel side, analyzing how the funnel converts on the front-end and how it can affect your ads costs.
Grab a notebook, put in your ear buds, and press play!
LOVE MY PODCAST?
Then please rate and review my show by clicking here! My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!
Share-worthy Quotes:
- You can't run a business unless you're getting the sales.
- Your audiences are exactly who you're going after, who your ads are targeting, and who you're speaking to with your messaging.
- Getting people to click on your ad and go to your page at the lowest cost possible while keeping the quality high has a lot to do with your creative - copy, images, video - and your audiences.
You’ve heard of getting in-front of the right people at the right time with the right offer? Well, if you fail at step 1, getting in-front of the right people, then you’ve doomed your funnel and your campaigns from the start.
In today’s episode I’m talking ALL about laser focusing on your ideal audience with your targeting. Best way to set it up? What kind of audiences should I use? What size should the audience be?
Not only will proper targeting get in-front of the right people, it will usually lower lead costs! We at the JW Agency are after quality over quantity, so weeding out the wrong people is first on our list so our clients don’t waste their resources and business opportunities. Ready? Let’s dive in!
Share-worthy Quotes:
- "At the end of the day, you don't just want opt-ins, webinar leads, or challenge participants. You want sales. You want revenue."
- "Targeting the right audience means you're getting in front of the right people which means high click-through rates and higher quality leads. "
- "Quality leads are most important and getting in front of the right audience is instrumental to lowering your overall cost."
- "Messaging and copy goal is to either repel or attract your ideal avatar."
- "Without proper targeting, you're not going to get the leads and you're not going to get the results that you want."
Getting your audience off of Facebook and onto your email list should always be your ultimate goal. A simple yet powerful way to do this is through what is known as a lead magnet. Now, when you read the title of this episode, you probably thought lead magnets are super simple to create and there’s no need to do a whole episode about this topic.
But the struggle is REAL for a lot of people. Creating a good lead magnet may come naturally to you. Heck, your lead magnet could be amazing! But it doesn’t matter how amazing the content is if no one actually opts in and gets it. So the question is, will it actually convert prospects into subscribers? That’s where I can help.
In this episode, I’ll be giving you five specific tips to creating an effective lead magnet, what to look for, what to think about, and how to position it so that people are opting in left and right. Take notes, make sure your current or next lead magnet follows all 5 tips, and you’ll be golden.
Share-worthy Quotes:
- “The actual lead magnet needs to solve a very specific pain point. It needs to show your in-depth knowledge, solve a specific pain point for your user, and steer away from being broad or general.”
- “Think about how you can make yourself unique and different. You have to stand apart from your competition.”
- “At the end of the day your goal is to get leads in, build your list, nurture, get them off the platform that they're on and put them on your platform, which is your email provider.”
- “High converting lead magnets should be easily digestible, consumable, and provide instant gratification.”
It has been a crazy week! With the Apple iOS 14 update, we at the JW Agency have been combing through our client list to bring them up to speed. I gave a quick but meaty rundown about this recent update in the previous episode.
Now, it’s easy to blame this recent update or even your ads for the lack of conversion and profitability in your business. It is frustrating, especially if you aren’t super tech-savvy or lack experience with Facebook Ads Manager, to begin with.
BUT... if you take a deeper look, you will see how your ads aren’t the reason why your funnel isn’t working. To bring in qualified leads, get better engagement, and of course, convert leads to actual sales, you need to make your funnel work!
Listen to this episode as I dig into understanding the purpose of your ads and the goal of your funnel so you truly look at Facebook ads for what they are, a traffic source, and finally focus your energy on fixing what isn’t working instead of blaming the wrong thing an easy target.
Share-worthy Quotes:
- "I don't try to point and blame anywhere. I'm always about looking at the data, finding the bottleneck, and saying, 'let's fix it!'"
- "The ads are just the traffic source. It is just the fuel to the existing fire. If there's no fire, it’s not going to do anything. It's just going to fizzle on the ground."
- "It's not just about the ads. It's about the whole approach, the holistic approach."
- "You need to understand what the end goal of your funnel is. That’s what’s going to make your funnel successful."
The Apple iOS 14 privacy update is HUGE news for Facebook and has everyone up in arms about the effects this will have on their advertising.
It’s essentially hindering our ability as entrepreneurs to deliver personalized ads, which has a lot of us questioning the future of Facebook paid ads.
You may have questions like:
- How will this affect targeting?
- How will this affect retargeting?
- How will this affect lookalike audiences?
- How will this affect tracking?
- How will this affect attribution?
- How will this affect lead and sales costs?
Don’t panic! I’m diving into what the iOS 14 update means, the initial effects, and what you need to do today to ensure your campaigns continue tracking and performing for you successfully.
Supporting Links:
- https://developers.facebook.com/docs/sharing/domain-verification
Share-worthy Quotes:
“Facebook's a huge part of your marketing and part of your strategy, but you still need to gather those leads yourself and do organic lead gathering as well.”
“Think about marketing from 20 years ago to 10 years ago to 5 years ago to last year - everything has changed. We're constantly seeing changes that occur that we all have to adapt to. We all have to figure out how to work around it.”
“We're always trying to stay up to date with what's going on, making sure our clients are complying and are able to continue to advertise with success.”
If you sell high ticket offers above the $2k price point, then booking qualified applicants is a must.
Unfortunately, booking quality calls is a huge struggle for most. Most calls are non-ideal clients who are not pre-framed for the sale, not your ideal avatar, broke or don’t understand the importance of investing. This is difficult whether you are the one selling on the phone personally or you have a sales team.
However, if you had the option to book 30 calls a week and have 3/4 of them no show, be broke, or just not qualified or instead have 10 calls booked per week that were all qualified applicants, people ready to buy from you and pull out their credit cards - which would you choose?
A huge chunk of our clients sell high ticket offers and our #1 goal as an agency is to bring them in high quality, ready to buy prospects. We do this a number of ways and in today’s episode I want to break down very specific steps to take in your process that will start changing who is filling up your calendar.
Put your earbuds in and get ready to take notes!
Share-worthy Quotes:
“Warming up your audience beforehand and having this tiered approach works well as long as your audience building and nurture content are actually being watched by your audience because you need to have that retargeting pool of people.”
“Pre-frame applicants for the upcoming call and make it clear on the next steps.”
“You're going to have a higher conversion rate and an easier phone call when you can warm up prospects right.”
“We are going to make sure that you have fewer cancellations and no-shows, and have people that are actually qualified to be on the call with you because that's what we want.”
“The goal is to provide relevant content that is structured strategically to convert your prospects into qualified applicants.”
Is it possible to create quality content without being online every day?
Stepping away and taking a break from social media is important, not just for our mental health but our general wellbeing. A social media detox every once in a while allows us to prioritize ourselves and focus on other activities.
But this may be a struggle for many business people since online visibility is crucial to building long-term momentum and growth. It allows us to connect with customers, increase brand awareness, and boost our leads and sales. So there really is that pull towards having to go online every day to check social engagement and post and post and post.
In this episode, I talk about how to be visible on social media and provide quality content and value without being on social media. How can you use content organically and ads strategically to keep your organic content full and alive for your viewers to continue coming back, without being online 24/7?
Discover why batch creating is important, how schedules are helpful, how to delegate, and learn and apply these tips and tricks for you to enjoy your time outside social media without having to worry about your content and customers.
Share-worthy Quotes:
“Determine one to two main content avenues for yourself and how you're going to produce that content and what that content will look like.
“Make sure you have a team that will take your content, create multiple pieces of content from that one piece and post it for you, so you don't have to go on social media just to be visible.”
“Don't post just to post. Don't post just to be visible. Post because it's going to make an impact on your audience because it's good content.”
Are you suffering from the dreaded condition known as multiple and overtly complex offers? Free offers like webinars, ebooks, challenges, and paid offers such as tiny $27 products, mid-ticket DIY programs, high ticket masterminds, and more?
Are you testing a million things at one time instead of hyper focusing, which ultimately leads to your marketing efforts suffering?
It’s time to start fresh so you can hit that high profit margin and that comes with one ultimate goal: simplify.
In your attempt to hit all the notes and try to sell as many offers as you can and solve all your clients’ pain points, you’re actually doing them a disservice. Instead, hone in on one or two offers and have that laser focus to enhance your marketing.
We know it’s super tempting to try and stuff everything in your one offer, or have 15 different funnels to sell to a dozen different types of clients and market to various audiences, but putting your eggs all over the place will drain you of your precious time and energy.
Listen up and listen good so you’ll know how we at the JW Agency implement this in our GPS Method to help you kick some butt in 2021!
Share-worthy Quotes:
“It might sound crazy to have six plus offers, but believe me, hundreds of us fall victim to this.”
“Wouldn't you rather simplify your marketing and focus on a single offer and funnel?”
“One piece of advice I can give you for 2021: simplify.”
Having the perfect ad formula is only half the battle. Knowing if you’re ready to roll out those scroll-stopping, click-worthy ads is vital to the success of your marketing.
I get asked this question a lot, “Is my offer ready for ads?”, and it’s a fair question. Whether you’ve sold your offer organically, haven’t sold your offer at all, or sold it here and there in ads, I want you to stop and ask yourself if you’re really ready for ads.
So before you waste another dollar on paid ads, I put together the key components you should have in place so that 1) your ads will have more success and 2) you will feel confident turning them on knowing you checked off all the boxes.
And if you check all the boxes, you know you’re ready for ads, but you want help - The JW Agency can help take what you have, apply innovative and cutting edge marketing strategies, and turn it into a successful, profitable campaign.
Share-worthy Quotes:
“When spending money on paid advertising, you always want to have a goal of generating revenue.”
“If you've never sold your offer before and you want to test it out on Facebook ads first, YOU CAN!”
“Investing in testing means you're okay with putting money towards testing knowing that you may not get any return on your investment.”
“Facebook is not a place to guess. It's a place to test and understand and analyze the data.”
Creating click-worthy ads is what we all aim for. Ads that attract our ideal clients, brings us qualified traffic to our funnel, and assists in generating sales with our products and offerings.
However, creating an ad that slows the scroll and generates the click can be difficult. This is where the majority of people struggle. If you can’t create an ad that truly resonates your message, attracts your ideal client and stands out from the masses - then it’s doomed.
That’s why at The JW Agency we use our Perfect Ad Formula and I’m diving into the entire formula in this episode.
Do we customize it or go off-script sometimes? Absolutely! However, using this as a guideline for 80%+ of our clientele has produced consistent results.
There is so much competition and I want to give you an edge so you can start creating drool-worthy ads that people are happily clicking on so you can reach your goals faster and cheaper.
Get your pen and paper out and get ready to write down this step-by-step formula!
You can also download the Perfect Ad Formula, 100% free, at www.jessicawalman.com/adkit
Share-worthy Quotes:*“Go outside the norm and be a bit different and polarizing."
“Get people interested and be able to convey your offer in an intriguing and irresistible way."
“If you were able to convey the value in the ad well enough, they'll be clicking like hotcakes.”*
We can’t truly welcome 2021 without looking back at the year that was. 2020 was massively polarizing as it has been difficult for most people yet surprisingly rewarding in some aspects for others. Depending on what industry and niche your business is in, 2020 has hit us each differently.
Whatever the case may be, there are experiences to be valued and lessons to be learned as we reflect on the past year. We can grow stronger and wiser by revisiting both our mistakes and successes, defeats and victories until we come up with a comprehensive understanding of who we are and how we can move forward in 2021.
Change. Process. Train. Help. These are just some of the lessons I learned and will drop on you in this episode.
Prepare. Activate. Refine. Simplify. Hopefully after listening to this episode you’ll feel empowered moving into 2021.
How these all fit in together and tie in with your goals for the coming year - that’s entirely up to you. I’m giving you my personal lessons learned and my ah-ha moments and I hope you can walk away with your own ah-ha’s.
Share-worthy Quotes:
“Change is inevitable and can creep up on us fast and alter our lives completely without our consent.”
“On being active in social media, I've realized that posting about my personal life creates a strong relationship with my audience.”
“Updating and refining your processes never ends. That never stops. And if it does, you should be worried because you're probably outdating everything you're doing.”
“However you can simplify your life and get help so that you're a happier mom or a happier wife, or just a happier person in general - do it and don't feel guilty about it.”
To say that 2020 has been a challenging year is a HUGE understatement. And so I know that everyone - myself included - is itching to plan for 2021 and see what the coming year has in store for us.
Instead of guessing, hoping, or wishing that you meet your 2021 revenue and profitability goals, start 2021 fully prepared so you can hit your goals with ease & confidence.
That means no more spending $100 here or $300 there and crossing your fingers that you get enough people registered for your webinar and get enough sales to meet your goals. Instead strategically map out your revenue, sales, and budget so you hit your goals every single time.
Put in your earbuds, turn up the volume, and let’s start planning out your 2021 together.
Share-worthy Quotes:
“Going into 2021 with unrealistic expectations is definitely not going to pan out well for you.”
“I am a huge believer and advocate of delivering valuable content to your audience and creating a long-term relationship with them.”
“Determine how much advertising budget you will need to allocate in order to hit your goals”
“Tweaking, testing, shifting, pivoting and moving just the tiniest things in your campaign can increase conversions, bring in more sales and impact more lives.”
Are you at the point where you’re starting to doubt your offer because your ads aren’t converting or creating that necessary impact in your business that you’ve been expecting?
Welcome to the second installment of this two-part mini-series where we’re diagnosing which of these two aren’t really working out: is your offer or your ads the real issue?
In the last episode, we dissected if your offer was the culprit to a non-profitable funnel. In this episode I want you to be able to diagnose if your traffic is the reason your funnel isn’t converting.
From your cost-per-click to your messaging to your targeting, not getting these right can absolutely have your campaign suffering. This could result in attracting the wrong people or not getting enough people to your funnel.
Analyzing your data, diagnose the issue, and follow my tips for fixing this today.
Share-worthy Quotes:
“You need data in order to know if your ads are working or not!”
“Always look at your profitability, make sure it's working for you.”
“If your messaging and creatives are off, you’ll see it in your cost per click and click through rates.”
You’ve cemented your offer. You’ve tweaked your messaging according to how you think your market will respond. And you’ve engineered your ad spend to match your offer. And yet, you still aren’t converting.
You need to diagnose the problem - and fast! Because if you don’t, before you know it, you’ve already put x amount of dollars on your campaign - one that’s not really getting any positive, effective response from your audience or target market.
So how can you determine if the issue is with your offer or with your ads?
Today we’re diagnosing your offer to determine if your offer is the reason your funnel isn’t converting. I’m giving away tangible steps you can implement today to ensure your offer is not the culprit.
Don’t wait! You better fix your offer soon before your entire ship sinks!
Share-worthy Quotes:
“If you are getting traffic to your page and it's not converting, then something is OFF!”
“Confusion on the user's end will kill the conversion.”
“When it comes to language in your marketing, always explain it, like you're talking to a six-year-old.”
“It's all about testing. If it's not converting well, and you've made a few tweaks and it's still not converting, then my go-to is to always simplify.”
“Clear benefits help someone to know immediately what the offer can help them with and how it can help them reach their goals.”
What’s the essence of your business if you don’t intend for it to grow in size and profit?
Intimidating as it may seem, it’s a fair question to ask yourself as a business owner, whether you’re a coach/consultant, selling physical products, service-based business, or a local mom-and-pop shop. It doesn’t matter if you’re just starting out or looking to bring your business to another level, growing your business should be the ultimate goal.
The 5th and last phase of the GPS Method is all about how to optimize and scale. This is after you’ve already successfully applied phases 1 to 4.
This phase is all about following the data and allowing it to tell you exactly what’s working well, what’s broken, and how to troubleshoot. You’ll identify the bottlenecks in the campaign so that you can tweak, optimize, and get better results.
Once you’ve been able to optimize your campaigns and they are working effectively and are profitable, now it’s time to scale up! Scaling can be a beast, but with the right strategies and methodologies you can scale up your advertising budget and be able to impact more lives and make more money.
Share-worthy Quotes:
“Take ownership of your ads, even if just a little, so that you can feel 100% confident that they are performing to the standards you expect.”
“When you're making consistent sales and your funnel works, then it's time to scale.”
“If you don’t know that you're putting $1 in and getting $4 out, then you don't know it's time to scale. And scaling your budget means scaling your revenue. So you should know your numbers!”
We’re almost at the finish line - or in this case, the bottom of the funnel. Phase 4 of the GPS method is all about closing. As with any sales process, closing the sale is the most gut-wrenching, nerve-wracking, and in extreme circumstances, even vomit-inducing. I kid you not, this is a thing. But it doesn’t have to be that way!
Closing the sale can be one of the most exciting and enjoyable phases of the business. And if you’re like me and you love the thrill of the chase or going for the “kill”, then this is also your favorite phase.
The goal of the Close phase is to retarget your warm audience and direct them to your paid offer. This is when you usually have the highest return on ad spend since you are enticing your audience with your offer by talking about how your product or service will benefit their lives. Highlight how it will impact them on a daily basis - in the process, you are helping them reach whatever results they're trying to achieve.
You've already done the work for brand awareness through audience building in the Connect phase. It’s now about strategically retargeting those people who clicked on your sales or checkout pages and convince them to complete the purchase.
Share-worthy Quotes:
“Find the right combination of offer, messaging, and targeting. And then once you've narrowed in on something that's working, that's consistently profitable, then it's like an ATM machine.”
“Don’t create ad fatigue! You don't want people thinking it's the exact same ad that they're seeing in their newsfeed over and over.”
It’s your job to prove to your ideal avatar the worth of the investment.”
It’s Phase 3 of the GPS Method, the Convert phase which is the lead generation phase. Everyone should be doing lead generation as part of their marketing strategy. Why? Well, the more leads you generate, the more you can nurture them through email and create more buyers.
Plus, this is where you will spend the bulk of your budget, so getting this right is crucial and continuing to improve lead generation for your business is crucial to the success of your marketing efforts and overall campaign performance.
In this episode we walk through how to determine the best funnel for your audience, top funnels converting right now for our agency clients, industry standard metrics so you can make better decisions on how your campaigns are performing, along with how to get more leads for less money.
Listen up and listen good so you can make sure you get the most bang for your buck!
Share-worthy Quotes:
*“Profitability is queen as it’s super, super important. BUT testing is king!”
“Lead gen is where you spend the bulk of your budget, so getting it right is crucial!”
“Ads won’t fix a broken offer, so you need to make sure your funnel converts”*
We’re digging deep in this episode as we talk about Phase 2, which is Connect. This is the phase of the GPS Method where you truly create a bond and connection with your audience.
Truth time: you can actually build an audience of ideal clients from scratch at a very inexpensive cost! You heard that right - you don’t have to break the bank to connect with your audience.
What I’m about to share with you will bring you consistently profitable months when done correctly. And believe me when I say that 90% of people aren't even doing this! And even if they are, they're doing it ineffectively.
In the Connect phase, you need to keep showing up consistently with relevant, value-driven content that your ideal avatar wants and craves. In this day and age, video is the best way to show up. But whichever way you choose to connect, make sure your audience sees you and hears you.
Creating new content is fantastic and exciting, but you can also start with existing content. Nothing needs to be perfect at the start, so go at it! Connect!
Share-worthy Quotes:
“The more you nurture your audience, the warmer your audience is, the more they trust you and see you as a credible expert.”
“Make sure your audience sees and hears you since this is the fastest way to stand out and create quicker trust.”
“Value-driven content, video and consistency play a huge role in the success of the Connect phase.”
There’s one thing you need to do first to ensure a healthy and successful marketing campaign before ever launching an ad or marketing effort - and that’s strategized.
I’ve worked with dozens of high-end clients and you would be surprised at how many of them didn’t do this step first, at least not properly. However, once on-boarding with The JW Agency, we’re hell-bent on zeroing on our client's marketing strategy before ever spending a dollar or sending an email.
In this episode, we’re diving into Phase 1 of the GPS Method which is all about Strategy. In this phase, we have three actionable steps to ensure we are attracting the right people, to the right offer, with the right strategy, that will inevitably allow us to reach our revenue goals. You’ll also walk away from this episode with simple formula’s so you can plan your launch in advance successfully.
Take out your pen and paper, grab your coffee, and get ready to map out your strategy!
Share-worthy Quotes:
“Helping everyone means helping no one. Be very specific!”
“Knowing how you're taking them from point A to point B, is how you effectively funnel people from a cold prospect - someone who doesn't know you - to someone pulling out their credit card and becoming a buyer of yours.”
“We go through each of these steps with each client we onboard at the agency through our intake forms, and our strategy calls, and this ensures a healthy, and successful setup before we ever launched an ad or marketing effort.”
The hard truth; when it comes to your marketing and ad spend it’s all about testing. We can’t really know for sure what will work and what won’t. There’s no magic bullet, and it’s a mistake to think that there’s one strategy to rule them all, one strategy that will work for every single person.
And when you get to that point of knowing what is and isn’t working, you’re one step closer to nailing that winning strategy, helping you cut the time it takes to reach your goals.
In this episode, I’ll introduce you to the GPS Method: Grow, Profit and Scale,our signature process at The JW Agency. And if you want to do just that - grow, profit and scale, then following the 5 phases of the GPS Method will get you there faster.
Share-worthy Quotes:
“For some of you, Ad Manager is just really, really scary and overwhelming and daunting. Or you just aren't sure if your webinar's going to work. You feel like you're just throwing spaghetti and money at the wall by doing all the things. And I get that.”
“Here's the silver lining, knowing what is and is not working will help you get to a winning strategy that much quicker and test and tweak faster so that you can reach your goals in less time.”
“Once we have winning audiences and winning creative, we then start to scale. Scaling though, I can tell you, can be really tricky and really difficult.”