It's a Healthusiasm World: Recent Episodes
Christophe Jauquet
The healthusiasm podcast challenges you to think about the importance of health and happiness for your customers, patients, doctors, visitors, drivers, students, guests, ... Because today our basic and emotional needs are increasingly met. As a result, people increasingly desire to become the best version of themselves. Being healthy and happy is an important aspect of that. This podcast gives you insight into recent trends in health and self-care. Most of all, it will encourage you to integrate health into your customer experiences. About the host: Christophe Jauquet is a health experience expert. He researches trends in healthcare and self-care to help you create better health experiences. As a keynote speaker, he inspires consumer businesses and healthcare organisations around the world. With his experience at the intersection of healthcare, marketing and technology, he guides companies and brands to remain relevant in the light of this Healthusiasm trend. www.healthusiasm.com
Healthusiasm Monologue - Welcome to “A Healthusiasm World”, a spoken column by Christophe Jauquet on the latest healthcare and self-care trends impacting all types of industries.
- Discover how both healthcare and consumer companies are experience-driven health businesses now.
- Learn what's next for customer experience, purpose-driven marketing and digital health.
-
Be inspired to design the most engaging health experiences yourself.
-
- -
GRAIL is a promising digital health solution that will not only radically change the way cancer is detected. It will also directly impact how cancer is treated and how people will live with cancer.
In turn, these changes are already being anticipated by other start-ups that will be part of the new patient journey. But how can the local affiliates of the pharma companies prepare for this change, already today? Feel free to contact me to discuss how you can prepare your business.
Healthusiasm Monologue - Welcome to “A Healthusiasm World”, a spoken column by Christophe Jauquet on the latest healthcare and self-care trends impacting all types of industries.
- Discover how both healthcare and consumer companies are experience-driven health businesses now.
- Learn what's next for customer experience, purpose-driven marketing and digital health.
-
Be inspired to design the most engaging health experiences yourself.
-
- -
The perception of self-care has changed. It is no longer seen as selfish. On the contrary! More than ever, self-care is about being together. But self-care today finally makes even preventive health something worth pursuing.
As a result, the importance of self-care has grown—no wonder the related industry is already twice the size of the pharmaceutical industry today. And the possibilities for incorporating self-care and wellness into your customer strategies are simply endless, regardless of whether you are running a healthcare organisation, a pharmaceutical business or a consumer brand. It's just a matter of asking yourself the right questions. But using the Healthusiasm model can, of course, also help. Because that's what Healthusiasm is all about: making your customers healthy & happy.
- This is Healthusiasm dialogue -
The Health Design Podcast is brought to you by Moyez Jima from Australia. It brings personal stories and reflections from the front lines of health care as told by doctors, patients and others committed to "better health by design".
Christophe was invited for an interview in early 2021. He talks about how healthcare will be changing and that this change is driven by people - like you and me - at a neck-breaking pace. He explains why his views are wrongly considered visionary by the healthcare stakeholders. "Changes are happening all around us. We only fail to see them, because we are so occupied with the processes of the healthcare system. It's time to stop focussing on what isn't possible. In fact, Healthusiasm is all about the focus on what is possible and what is already happening. It's about a positive form of activism that is changing how we look at our own health."
www.healthusiasm.com
- This is a Healthusiasm Monologue -
Good health is vital to each of us. Good health ensures that we can do what we want to do and be who we want to be.
Here comes Healthusiasm. We have all become much more aware of our health. We also want to have a more significant impact on it ourselves. We want to become the best version of ourselves. We don't want to go at it alone, though. Thus, we look to brands and companies for a helping hand, for guidance, for clear and relevant information about the impact of the products and services we consume.
This dynamic sparked some Healthusiasm in the companies and brands themselves. Today, entire industries are focused on health and happiness, which previously had little or no affinity with it. They want to contribute to their personal development and help them become the best version of themselves. I wrote about this significant social and economic trend in detail in my book, titled Healthusiasm.
Well, this podcast is about how Healthusiasm is taking over the world: It's a Healthusiasm world now: Everybody wants to be healthy and happy. Every business is a health business.
- This is a snippet from the Healthusiasm book (p.104) -
Customers are generally excited about their decisions. They look forward to receiving something. About 85% of the time, people make decisions as consumers or as customers. But in 15% of the situations, people make decisions as patients. They are generally made in an anxious state in a moment when they are looking for immediate relief. This chapter takes a look at the different decisions people make as a patient. It also explains what types of new decisions people make as patients in the light of the Healthusiasm trend.
www.healthusiasm.com
"Healthusiasm not only describes the enthusiasm to live healthily and happily, but also explains what people expect from products, services and experiences in their quest for self-actualisation. The Healthusiasm podcast challenges companies and brands to think about how they can help their customers in their aspiration."
- This is a snippet from the Healthusiasm book (p.194) -
When it comes to health, there is nothing more desired - and lacking at the same time - than information. That's why Dr. Google was such an immediate hit, and why there are so much dicussions about facemasks and vaccines today. We simply need valuable and actionable information. And that is exactly the first piece of advice I give to every client: "you know your product and service best, so make sure you offer them all (health-related) information they need to know."
www.healthusiasm.com
"Healthusiasm not only describes the enthusiasm to live healthily and happily, but also explains what people expect from products, services and experiences in their quest for self-actualisation. The Healthusiasm podcast challenges companies and brands to think about how they can help their customers in their aspiration."
- This is a Healthusiasm Dialogue -
I was asked by The Future of Healthcare about the future of healthcare. Sounds meta? Well, you'll quickly hear that is not really the case. It was a lightweight interview in which I share how Healthusiasm is changing how biotech companies will operate or should be operating in the near-future. We also talk about the impact of covid-19 on the pharmaceutical industry of course. And finally, I share some final remarks and pieces of advice, to remain successful as a biotech company. enjoy!
www.healthusiasm.com
"Healthusiasm not only describes the enthusiasm to live healthily and happily, but also explains what people expect from products, services and experiences in their quest for self-actualisation. The Healthusiasm podcast challenges companies and brands to think about how they can help their customers in their aspiration."
https://thefutureofhealth.care/
The Future of Healthcare provides valuable content about innovation, digital transformation, patient empowerment, promising start-ups and new trends in the healthcare industry. They show you the white space in the market so you can get actionable and early insights to make better decisions.
- This is a Healthusiasm Monologue -
Better beats perfect. It may seems obvious in a start-up environment, but is it really the case for something as sensitive as health? Here's a some thoughts on why one should not always focus on having things perfect.
"When it comes to health & well-being, we are cautious to move forward; to put something on the market; to make a claim. And it is not a bad thing to be on the safe side here. Sometimes it really needs to be perfect. But let’s remain reasonable. Let’s balance things out. And quite frankly, let’s reflect on when it really needs to be perfect, and when something is already better than not having anything at all. "
www.healthusiasm.com
"Healthusiasm not only describes the enthusiasm to live healthily and happily, but also explains what people expect from products, services and experiences in their quest for self-actualisation. The Healthusiasm podcast challenges companies and brands to think about how they can help their customers in their aspiration."
- This is a Healthusiasm Monologue -
Today, almost every company wants to play the wellness bingo. They all want to be holistic. Let’s focus on exercise, sleep, food and mental health. BINGO. And that’s ok. that’s even great. But when they get to price table, then they ask me,… " what do I need to do. This is nothing to be excited about. Everybody is doing it already ". And indeed, it is not enough to advise to eat well, sleep better, exercise more, and taking some time for yourself.
www.healthusiasm.com
"Healthusiasm not only describes the enthusiasm to live healthily and happily, but also explains what people expect from products, services and experiences in their quest for self-actualisation. The Healthusiasm podcast challenges companies and brands to think about how they can help their customers in their aspiration."
- This is a Healthusiasm Monologue -
Welkom to another Healthusiasm monologue. This time, I’ll talk about what the healthcare providers - and the healthcare system at large - actually can learn from why people do/don't follow the covid-19 measures.
How did we go from simply following these rules to actually fighting against them? Finding the answer is, obviously, not that straightforward. You can approach this matter from several angles and there are many different reasons why we find ourselves in this situation. However, I’d like to point out two particular elements that might (in part) explain the recent change. Two elements, which – in my opinion – can even teach healthcare professionals a lot. Those two elements are “a system-centred approach” and “fear-based decision-making".
"Healthusiasm not only describes the enthusiasm to live healthily and happily, but also explains what people expect from products, services and experiences in their quest for self-actualisation. The Healthusiasm podcast challenges companies and brands to think about how they can help their customers in their aspiration."
http://www.healthusiasm.com
- This is a Healthusiasm Monologue -
Cartoons teach our kids a lot.
Pinocchio teaches us that lying is wrong.
Dumbo learns that it is ok to be different.
Cars explains it is not only about winning.
And my Little pony is about friendship.
Cartoons teach us about the world we live in, about new emotions, life issues or even difficult choices.
- This is a Healthusiasm Monologue -
In this brief monologue, I will recap the four different evolutions that make people (want to) take action to impact their own health.
These four evolutions are important for you as a company in order to really serve the primary need of your customer, which is “be(com)ing healthy and happy”. In applying these four evolutions, your business can become a health(care) business.
- This is a Healthusiasm Monologue -
Aspirations are playing an increasingly important part in today's society. Particularly in this current pandemic reality, people want to feel comfortable; they are constantly on the look-out for #safeness, #togertherness and #wellness. Therefore, companies and brand need to put themselves forward as REAL as they can be. Being a marketeer myself, I would advise any of my colleagues out there to show their human skills, and focus on doing it with #REALNESS. In short: Get #REAL!
"Healthusiasm not only describes the enthusiasm to live healthily and happily, but also explains what people expect from products, services and experiences in their quest for self-actualisation. The Healthusiasm podcast challenges companies and brands to think about how they can help their customers in their aspiration."
- This is a Healthusiasm Monologue -
A 25-minute monologue in which I delve deeper into why people are, more than ever, occupied with their health, and why they are taking more and more action to impact their own health.
- This is a Healthusiasm Monologue -
When things are tough. We change. Our needs change. When a crisis hits us, our dreams and aspiration are no longer the same. In past years, we’ve all aspired to become as healthy and happy as possible. We have been enthusiastic about our own health more than ever before. Something which I refer to in my book as Healthusiasm.
But we now live in times of pandemic and lockdown. A crisis has hit us and things are tough now. So, have our needs changed? They sure have. But The Healthusiasm trend has and will only become stronger.
- This is a Healthusiasm Monologue -
Two weeks ago, I received this call from a frontline physician, who was struggling with just one profound question. That question was, “Who owns the patient?”
The doctor was open to innovation, forward-thinking, and tech-savvy. He enjoys exploring which new tools and solutions are out there. However, with all these initiatives taken by start-ups and companies who want to offer the patient tools providing information, reminders and recommendations, based on increasingly high-performing artificial intelligence (AI)… who will actually own the patient?
"Healthusiasm not only describes the enthusiasm to live healthily and happily, but also explains what people expect from products, services and experiences in their quest for self-actualisation. The Healthusiasm podcast challenges companies and brands to think about how they can help their customers in their aspiration."
- This is a Healthusiasm Monologue -
It is all over the news. Everyone is talking about it: we find ourselves in the midst of a crisis. At the moment, we are living in times of Fear, Uncertainty and Doubt – or as I like to call them: ‘the FUD times’. Not only because of what is currently going on, but because we are curious, perhaps even anxious, to find out what the world will look like tomorrow, when this is all behind us. What will the so-called new normal be like?
"Healthusiasm not only describes the enthusiasm to live healthily and happily, but also explains what people expect from products, services and experiences in their quest for self-actualisation. The Healthusiasm podcast challenges companies and brands to think about how they can help their customers in their aspiration."
- This is a Healthusiasm Monologue -
When thinking of social events, a beer with friends might come to mind; maybe a diner with wine; or - why not - a cocktail party. These are the happy moments in which we - so called - enjoy life. But now, more than ever, people are conscious about their alcohol consumption. And this time, it is really to enjoy life. In fact, it is to become healthier and happier.