The Kid's Party Hustle: Recent Episodes
Brinie Scheen
Hosted by Brinie Scheen, the Kid's party Hustle Podcast showcases motivating stories and business strategies for the business who serve the Children's Party Industry
Hi lovely,
Look...
Sometimes you have it all together
and SOMETIMES this business journey can be an overwhelming wild ride that drives you insane...
I have been there!
In times like those, you need to learn to take a step back.
Take a step back from your business, go for a walk, do something else, clean your bathroom and then come back and have a look with fresh eyes.
And if it's STILL too much, then book in a power hour with me and let's get this sorted for you (because there is always a solution!)
Wishing you a wonderfully productive week!
Brinie
x
Hello!
This week I want you to think about what you are putting off in your business that is holding you back.
If you are not sure - come and take my quiz and see what you are putting off that is holding you back.
Hello and welcome to another episode of The Kid's Party Hustle Podcast.
I'm your host Brinie, firstly this podcast is being brought to you while I'm away, taking a little break. Sometimes I need to just pull away and recharge after a launch after a particularly hectic period,
I need to just go and sit in zero noise so I can think!
Why am I not making sales? Now this week's podcast is all about why am I not making sales?
And this is not for you starting out... Although you can absolutely take some advice this is not for you starting out.
This episode is specifically targeted to women who have been running their business for a little while.
You do have an influx of bookings and you are selling but you're not generating the kind of sales that you either used to or are expecting at this level in your business.
And this one is motivation episode guys. Okay.
So if that is you, I want you to firstly know you've got this, but you've stopped doing something you have stopped pushing I see this time and time again. I've experienced it myself, right.
You start your business. You worry about your initial influx of sales so you do all the marketing things. Okay. And then the phone rings and you've essentially created an inbound marketing system
Awesome!
The phone rings without you really having to do anything.
You probably can run your business without socials without making phone calls.
People just come to you that phone rings, maybe you've got ads running, but then the volume decreases.
And I'm going to say it again, guys. It's because you've stopped pushing. You do have a lot of work coming in the door, but it's not enough.
I want you to listen carefully I want you to listen very carefully to me.
You're not doing anything wrong.
But you stop trying. There's a good chance.
I'm gonna get you to ask yourself dig deep... Are you marketing like your first year? Or have you gotten a little bit lazy with the marketing because that phone rings.
Sometimes, when we've taken a break from marketing, it can feel really nerve wracking to push.
I get it!
You kind of feel like "it makes me seem desperate" or
you've forgotten how to put yourself out there because you're so used to people just reaching out to you
I get it.
But listen to me.
It's absolute codswallop. (I cannot use a swear word. Because I know some of you have kids listening while you listen to these.)
No, none of that is true. Those are just stories you're telling yourself.
I'm telling you the real issue.
You're in business.
This is your business.
Okay, roll up the sleeves, guys.
- You know this works;
- You know what you do is good;
- You know it works;
- It's been tried and tested;
- You know you're awesome at what it is you do - it's proven
and now have to go back, and find that fire in your belly and push.
Channel the "Wolf of Wall Street." Okay, that guy. Those movies you see when they're making sales calls.
You need to channel that inner energy and put yourself out there again.
The sales have dropped for a number of reasons. Okay.
The market Sure. Maybe you've got more competition out there now than you hadn't realized before so you've got a push.
Okay, maybe it's noisy out there as well.
Maybe you're now cheaper than you were and that's not a good look.
Maybe you're now the most expensive (which is totally fine) but you've got to prove why your business is worth that much money.
Okay, you got to roll up your sleeves, and you got to do it and you can do it.
You've done it once and you can absolutely do it again.
I know it's hard
I know it's hard.
But I promise you can do it.
And with just a few tweaks you will be back to where you were in no time but I know how you feeling.
I know it's frustrating. But we're doing it.
Right?! It's your baby.
It's your business.
You're not ready to stop it yet.
So it's time to keep going.
Okay, so you're gonna roll up your sleeves.
What I'm going to do is give you three things that I want you to think about and see whether or not you are doing okay.
And if you aren't, you probably have some other issues going on with your business (that could be pricing and whatnot)
But first and foremost, you need to push
Look at the sales currently coming in Okay, so first things first, I want you to look at the sounds that are coming in.
Look at your stats,
Look at your numbers.
Those sales are coming in for a reason.
And I want you to do more of that.
Look at your most lucrative package Okay, that's step one. Now, step two, is I want you to look at all your packages and your pricing and I want you to work out what is the most lucrative package, okay? The one that you make the most amount of money on and guess what guys?
You're going to promote that product or service
- Post about it on socials reach out to your clients.
- Send an email,
- Push that one product,
I'm not going to get you to get out there and do all of the things. We start with one small step each and every time. So you get out there and push that one product because once you get a few good runs under your belt, you'll relax and you'll feel more comfortable doing this.
Look at your business as a whole And the third thing I want you to do, I want you to have a look at your business as a whole. I want you to look at the work that you can do without so much happening behind the scenes. Now this changes depending on each client.
So for example, my entertainers, sometimes they find that the parties can be a lot of hard work, right? The recurring revenue is where it's best, it's less taxing less energy, more money, more regular work, and it's easier. So I want you to look at that product.
For my Balloon Shops shots.
I know that they prefer to do certain setups they're more lucrative take less time than the run of the mill smaller packages that you know you make less money on because you've been doing this for a while now you're not new, you know your business.
You need to cut dead weight but you also need to have a look at what services you want to be doing what services generate you more income that require you to do less work, and you need to go out and push.
That that might actually mean starting a new Marketing Avenue, a new channel.
That might mean you need to reach out to people you've never reached out to before.
Business is ever evolving. That can be one of the most frustrating parts about it. But it's time to do that now.
I hope this helped.
And if you have any questions or you just need someone like me, in your brain in your head personally then book in a one on one power hour with me we can have a look at your business together. And you can walk away with some action items to really get out there and hit the ground running.
Someone told me that the last time they spoke to me "it was like a shot of caffeine in their business"
So if that's what you need, then honestly book a call and I would love to talk more about you and your party business specifically.
Have a great week everyone and I'll chat with you soon.
Cheers,
Brinie
Hello!
This one comes up time & time again - particularly for this industry.
If you want more bookings you can't sit and wait for the phone to ring, you need to be actively and consistently marketing your beautiful party business in order to generate more sales and more income (#yesplease)
Let me show you how to take your marketing into your own hands with "Booked Out" My Industry Specific Marketing Membership.
- Party Marketing Blueprint to take you through the 4 different stages in your Marketing
- Monthly Marketing Strategy Calendar with:
- done-for-you prompts
- Selling tasks; and
- action items so you can market your business consistently
- Monthly 10 min trainings so you can take further action in your marketing; PLUS
- Monthly Live Q&A with me so I can answer any questions you might have.
You can check the program out here
Wishing you a wonderfully productive week!
Cheers,
Brinie
In this final bonus episode I share my 3 Ultimate Time-Savers for your party biz.
Tune in to find out the changes you can make to have you working less!
If you loved this, then make sure to register for my upcoming free, live masterclass "3 must-have ingredients for a wildly successful party business"
Looking forward to connecting with you then!
Cheers, Brinie
x
This week I am talking about all things efficiency!
i talk about the 3 areas I see women in this industry wasting so much time and the steps you can take to change that.
If this episode resonates with you then I am inviting you to join me for our free live masterclass over zoom "The 3 must-have ingredients for a wildly successful party business" for motivated and driven women in this industry.
There are 2 live Masterclasses 10am and 1pm (Sydney, Australia)
You can register here
PS: If you know you can't make it, but you know this is what you need in your business right now, I'll be sending out a limited time replay for all those who register - live is best but I know what life can be like for you!
Have a wonderful week!
Cheers,
Brinie
x
In this bonus episode I share 3 big myths about the party industry that are preventing your growth. Tune in to find out if these myths are what is holding YOU back from running your dream business.
If you loved this, then make sure to register for my upcoming free, live masterclass "3 must-have ingredients for a wildly successful party business"
Looking forward to connecting with you then!
Cheers, Brinie
x
Hi ladies!
In this bonus episode I share the 3 big mistakes I see women making in this industry that are holding them back from ensuring that their passion filled business is sustainable.
If you loved this, then make sure to register for my upcoming free, live masterclass "3 must-have ingredients for a wildly successful party business"
Looking forward to connecting with you then!
Cheers, Brinie
Is everything in your party business an emergency?
When you are running a reactive business you are never in control. You are always putting out fires.
What would life look like for you if you ran a really PRO-ACTIVE business?
If you are nodding your head then I am inviting you to register for my live free masterclass "The 3 must-have ingredients for a wildly successful party business"
You can register here
Have a wonderful week!
Brinie x
Happy Wednesday!
It's time for another episode of the 'The Kids Party Hustle' SEASON TWO!
This week we are talking all things 'finding your way, when life get's hard'
Because, sometimes it just is...
Being your own business owner comes with a whole host of incredible perks, but it also has it's tough times...
Let's talk about HOW & WHAT we can do during these times.
Come and join me as we do one of my favourite things #problemsolve
Happy listening!
Brinie x
PS: Don't forget you can come and connect with me over on insta or facebook
Welcome back to SEASON 2!
This episode we get right into the in's and outs of running a business in this industry and why it's imperative you are treating yourself and your business with the respect it deserves.
If you need want to jump on a call to work out your obligations then you can book a power hour session with me.
Don't forget to come and say hi on FB or Insta
Until next week! Brinie x
Ladies, are you too afraid to stop and think about who your ideal customer is?
Do you think if you think can get your message out to everyone, regardless of if they are interested, then someone might decide to buy from you? Now listen, I get it. I have been exactly where you are right now. I'm not anymore, but I have been there.
It can be so hard to wrap your head around why you need to get specific about your audience.
This week I share a SUPER embarrassing story of mine that perfectly illustrates why you need to get clear on who you serve.
Click the link below to listen (12 mins).
And if you are ready to take action in your party business there are 3 ways I can help you:
- Book a 1:1 Power Hour with me
- Grab my Find. Attract. Engage Marketing Course Specifically designed for the CHildren's Party Industry
- Join my Party Biz Society - A complete system to an endless stream of perfect clients and a Party Business that won't burn you out.
Have a wonderful week! Brinie Xx
I know & remember how easy it was to get caught up in the nature of this industry and only think of yourself as a "Creative" and not as "Local business owners!" This week I step away from creative businesses and talk instagram strategy with Cara who is using instagram to grow her local audience (she also serves local mums). Put on your "Local Business Owner" Hat and come and join me!
If you're not sure if the year that was means you are "allowed" to take a break, I'm here to tell you - you should! You all deserve to rest and recharge the batteries and let's see what 2021 has in store for us all! Wishing you and your families a safe and Merry Christmas. Brinie Xx
Hi guys!
This week I talk about how you can work more efficiently in your kids party business by Batching! (Doing the same tasks at the same time each week.)
This week I give you a few examples of this in action and then some homework for you to start thinking about the work you do each and every week!
Have a wonderful week!
Cheers
Brinie
PS: Come and connect with me on Socials. Insta @the_kidspartyhustle or on FB @thekidspartyhustle
Hi there lovely,
We all have that mean girl that rears her head from time to time. The one who tells you:
-
You're not worthy
-
You're not good enough
-
Others are better than you
Listen as I talk you though why we need to ignore her and WHY you might need to rethink what "being the best" actually means to your audience.
Cheers,
Brinie
ps: Come and connet with me on socials. You can find me on insta @the_kidspartyhustle or FB @thekidspartyhustle
The life of an entrepreneur can be so challenging!
Every day you need to remain self-motivated in order to reach that ultimate goal.
Have you ever considered what it would be like:
- to be in a community of like minded women who spoke your language?
- to have a business mentor who understood EXACTLY what you are going through & could help move you forward;
- to have clear business goals and next steps to help you meet your ultimate goal?
Sign up to they waitlist for my Marketing and Business Program specifically for the Children's Party Industry
A complete system to an endless stream of perfect clients, and a profitable party business that won’t burn you out. https://www.thekidspartyhustle.com/party-biz-society
Do you find that you are being followed mainly by other people in your industry and NOT mums in your local area?
Or that Instagram is a total waste of your energy but everyone says you should be doing it?
Don't worry - it's a common problem in this industry.
In this episode I talk about:
- Things you need to be thinking about if you are spending time on Insta;
- WHY you need to ignore what you are seeing OTHERS do on Insta; &
- Strategies to help you move forward!
Cheers,
Brinie
X
PS: Come and connect with me on Insta @thekidspartyhustle or on FB @thekidspartyhustle
Hi guys!
A business in this industry can have so many little moving pieces and things that have to stay in your brain. Add staff in the mix and... oh man! It can be too much work to stay on top of!
This week I'm showing you what I was able to automate in my business. The exact tools I used and what was possible for me.
Grab a pen and let's get you moving forward.
Cheers,
Brinie
Ps: Come and connect with me on Instagram @the_kidspartyhustle on FB @thekidspartyhustle
This week I hijacked a 'girls night out' and asked 4 of my friends:
"Why they do or do not outsource elements of their birthday parties"
Take a listen as my wonderful friends share interesting and important insights into:
- What they outsource
- Why some of them DON'T outsource (and why)
- What they would consider outsourcing in the future and why!
Not ALL mums will book from you and this podcast talks about some reasons WHY they won't BUT also some really great reasons why they WILL!
Take notes and get ready to get into the minds of your 'Target Market' Ladies!
This week's episode is as a result of hearing how many of you still accept cash for your bookings....!!
You will hear some industry members telling you it's fine to run your business this way but we need to consider if you would be perceived as a legitimate business if you conduct yourself in this way.
If you are still accepting cash AFTER you have completed the work, I encourage your to listen to this episode and take steps to protect yourself.
- Value what you do and others will then value you in return;
- Don't risk losing money;
- It's not hard or technical - requesting payment prior via direct deposit is an easy first step!
Cheers,
Brinie
x
Hi Party People
In this week's episode I had the AMAZING pleasure & privilege of chatting with Cherish who owns "The Social Princess".
As an ex-party princess herself, Cherish shares:
- Her story;
- Niching and WHY you should "Niche-down";
- The importance of Branding in this industry;
- Some tips on what NOT to do; &
- How you can connect with her!
Grab a beverage, a notepad & turn off distractions - it's a meaty one this week FILLED with juicy tid-bits!
Cheers,
Brinie
Ps: Don't forget to connect with me on Insta @the_kidspartyhustle and on FB @thekidspartyhustle
Hi lovelies!
Side hustle or sole hustle, in business, as a creative business owner, it can be so hard to stop and acknowledge just how far you've come.
It can seem ludicrous to stop and celebrate every win (no matter how big or small) because there is usually just more work to do!
But if you don't stop and celebrate yourself, no one else will!
- Set yourself goals
- Celebrate EVERY win (no matter how big or small)
- Take a moment and acknowledge how far you have come!
Sharing your success helps life the industry, helps push & empower others and if you won't celebrate yourself then I'm over here cheering for you!
Do you have a ocmmuntiy of people who will share your success and celebrate you?
We'd love to have you in ours - Come and join us!
The Party Biz Society - for Party Biz Owners who are taking control of their businesses and living life on their terms.
Https://www.thekidspartyhustle.com/party-biz-society
Hi Party People,
And NOPE! I don't mean talking more about your paints or costumes or anything that YOU find important about your party business.
This week we discuss why it's important to "Demonstrate your knowledge" to your Mums and why you need to be known for something in your industry.
In this way you can:
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Stand out from your competition;
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Build your credibility;
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Help people understand why you're an expert!
Happy Listening!
Cheers,
Brinie
PS: If you are ready to be a bit more intentional with your marketing (or your Party Business in general) then go and jump on the waitlist for The Party Biz Society and get ready for a HUGE change in your Party Business.
Https://www.thekidspartyhustle.com/partybizsociety
Hi!
In today's episode, I share the story of my son's 6th birthday party and the 3 things that impacted my experience as a "mum" while tryong to book his party.
Doing these 3 things will help set you up for success in your business with your mums!
If you have LOTS of parents calling with questions in the lead up to your event, then you may need to look a how you are handling these 3 areas:
1) Communication
2) Take charge
3) Set the rules
Happy listening!
Cheers,
Brinie
Ps: Come and connect with me on Instagram @the_kidspartyhustle or on FB @thekidspartyhustle
Hello!
This week we’re talking about email marketing & if it’s a right fit for this industry.
Regardless of whether you use a Lead Magnet/Opt in Freebie or other way of collecting email addresses, you definitely should.
Listen in as I share 3 ways I use my emails to help generate money and also demonstrate my worth and credibility to corporate clients!
Cheers,
Brinie
PS: Come and connect with me on Instagram @the_kidspartyhustle and on FB @thekidspartyhustle
This week we talk about staff and the concerns many of you have. I was right there with you but once I learnt these 3 valuable lessons, I stopped operating from a place of fear and managed to assemble a truly fantastic team who were as invested as I was!
Brinie
x
PS: Come and connect with me on Instagram @the_kidspartyhustle and on FB @thekidspartyhustle
It’s so very easy to get caught up with social media.
Getting more likes or follows, posting every day etc etc
But I want you to stop and consider for a moment:
Who are you doing this all for?
Who are you marketing to and
What is the point?
Today’s episode is full of action tips - so grab a pen and paper, you might want to take notes.
And I want to preface this episode, and my tips for you, by letting you know I actually have a marketing degree so these are not just my opinions!
Brinie
X
PS: Come and connect with me on Instagram @the_kidspartyhustle and on FB @thekidspartyhustle
I never understood how to collaborate and I always thought it wasn't the right move for my "little" entertainer business. I couldn't have BEEN more wrong!
I accidentally found myself in a collaboration in my local area and it changed everything for me and my business.
Listen as I discuss how this strategy:
- Allows you to get in front of mums at the exact point of their decision making;
- Helps cuts through the noise of all your competition and allows the mum to trust you;
- Is fast & free;
- Creates an inbound marketing strategy for you.
Until next week, Bye!
PS: Come and connect with me on Instagram @the_kidspartyhustle and on FB @thekidspartyhustle
This week is an action item designed to get you moving forward in your Party Business
8 years ago I had a vision for my business but I never did anything with it other than throw the concept out into the world (and then get lost in the constant busy work that consumes small businesses!)
It took a further 4 years before I would actually cast a vision for my business.
By the time I made this a priority my business was a red hot mess (super busy but very chaotic!)
Once I cast my vision, I started to be laser focussed on what I was trying to achieve and I was able to achieve so much more because all my energy was aligned.
A vision is so important for a number of reasons.
- Firstly – A vision helps you define success.
- Secondly, a vision for your business helps define and shape the decisions you make.
- Finally, a business without a vision is like a boat lost at sea.
Your vision doesn’t have to be big and it won’t be the same as anyone else. It’s personal.
So over to you. Take 5 mins today and write out your vision for your business. It doesn’t have to be long.
It can even just be a financial goal but you’ll see – once you have set a vision you will see the next step that you need to take to move forward towards achieving this vision.
Until next week, Bye!
Brinie
X
PS: Don’t forget you can connect with me on Instagram @the_kidspartyhustle and on FB @thekidspartyhustle
Hi lovely!
You're nnot going to want to hear this but women are not going to buy from you JUST becuase you exist.
You need to let your mums know HOW you are going to solve a problem that they are having.
And, trust me, if you can nail this, you won't have to compete on price.
Cheers,
Brinie
x
PS: Want help solving this for your Party Business? Come and join us:
https://www.thekidspartyhustle.com/party-biz-society
I promise you - it doesn’t matter who else is out there offering what you are offering. It doesn't even matter if their stuff looks better than yours.
- What matters is you.
- How you show up
- How you explain your expertise
- How comfortable you make your client feel
- How much they trust you
I can tell you this from experience. If you understand your target market and the mums you serve, and you speak to them (I covered this is more detail in episode #2) I promise, it will not matter what anyone else is doing around you, YOU are the point of difference.
Cheers,
Brinie
PS: Come and connect with me on Instagram @the_kidspartyhustle and on FB @thekidspartyhustle
Hi Ladies,
I don't mean knowing the age of the children at the party. I mean understanding the mums who are booking you.
Today we talk about understanding your target market so you can:
-
understand what they want and deliver on that;
-
talk in their language;
-
make their life so very simple that they'll have no choice but to book with you!
Come and see what a difference it makes to understand your mums!
Cheers,
Brinie
x
PS: Come and connect with me on Instagram @the_kidspartyhustle and on FB @thekidspartyhustle
Welcome to "The Kids Party Hustle". My name is Brinie & I've been running kids parties for over 16 years.
I found the industry very lonely and not many people understood. I joined business communities but the traditional forms of marketing don't work for this type of industry.
You're wearing all the hats, would love some help and guidance and I thought it was time to create the community I wished I'd had when I was starting out.
Come and follow along https://www.instagram.com/the_kidspartyhustle
https://www.facebook.com/thekidspartyhustle
https://www.thekidspartyhustle.com/stop-posting-about-parties