DRGN SLYR: Recent Episodes
East Idaho Credit Union
DRGN SLYR is all about sharing the amazing moments of overcoming adversity in the business world and personal lives of its guests. It offers those moments as a resource for people looking for inspiration, wisdom and a roadmap for success. This podcast is hosted by Steven Foster, Chief Marketing Officer at East Idaho Credit Union. He comes from a long background of high growth companies, small startups and not for profits. He has been an integral part of multiple billion-dollar valuations and exits. He is in love with complex problems, how to overcome them and the lessons that can be learned.
In this episode, we sit down with David and Bailey from SignPro, a signage company instrumental in Frontier Credit Union's rebranding. David shares his journey from employee to owner, highlighting the evolution of SignPro and the unique business model that fueled its growth. Bailey, having grown up in the family business, discusses his passion for the signage industry and the challenges of working alongside family. Their story emphasizes the importance of seizing opportunities, embracing challenges, and maintaining a growth mindset, offering valuable insights for career-driven listeners.
In this episode, Steven Foster interviews Lisa Burtenshaw a member of the Idaho Falls City Council. They discuss Lisa's political career and her involvement in community projects, notably the renovation of the Frontier Center as well as Frontier Fields. Lisa shares insights on securing funding, navigating city council negotiations, and the importance of accessibility and community engagement. The conversation also addresses societal polarization, emphasizing the need for balanced viewpoints and constructive dialogue. Lisa's commitment to positive change and collaboration is highlighted, offering valuable lessons for community involvement and public service. This is a great episode especially for those local to East Idaho who may be directly impacted by the projects happening in our community and the insight that Lisa gives!
In this episode, Gentry from Cordova Coolers discusses his journey with the company, from overcoming initial design flaws and personnel challenges to improving the product and building a strong team. He talks about the origins of the brand, named after Cordova, Alaska, and emphasizes the importance of creating a sense of purpose within the company. Gentry shares his vision for expanding Cordova Coolers beyond the Pacific Northwest and highlights the brand's commitment to American manufacturing and exceptional value. He also provides advice for entrepreneurs on resilience and optimism, and talks about collaboration. Tune in here!
Join us on a fascinating episode of the DRGN SLYR Podcast as we delve into the inspiring journey of Dr. Dustin Portela, an esteemed dermatologist. From humble beginnings in a small town to the founding of his thriving dermatology practice, Dr. Portela reveals the pivotal role his father, a science teacher, played in sparking his love for science and navigating the competitive world of dermatology. Listen in as he shares the trials and triumphs of launching his practice in Idaho, the power of utilizing social media for professional growth, and the significance of fostering a supportive team environment. Discover the invaluable lessons Dr. Portela imparts on mentorship, sun protection, medical entrepreneurship, and his innovative plans for a mobile clinic to reach underserved communities. Don't miss out on this enlightening conversation encompassing business acumen, healthcare excellence, and the unity in diversity that defines his remarkable journey.
Want to learn more about Dr. Portela and Treasure Valley Dermatology? Check out his social media platforms and website!
https://www.instagram.com/drdustinportela/
https://www.tiktok.com/@drdustinportela?_t=8kan33xlGqx&_r=1
https://www.dermatologyboise.com/
https://www.instagram.com/treasurevalleyderm/
https://drdustinportela.com/?fbclid=PAAaa9YSksQvrHue5Gzx_Jg_lU9KfJK6LPcphAN5UzBAogivCQGlLBv8Lw9EA_aem_AfTC3gRqvriUGT2G4N-yZABZPYz5KdfwPfRArX76SxV9iWsXRXLD6uF2ApZALxwo-c4
In this podcast episode, Deidra and Joe join us from Idaho Coffee Company. They discuss the origins of their coffee business, the challenges they faced during its establishment, and the importance of community support. Deidra and Joe share their passion for providing quality coffee and their experiences of running a business. They also highlight the role of social media in promoting their business and the potential it holds for expansion. The episode concludes with a discussion on the importance of kindness and community in business and life.
They give a real and raw look into what it looks like to start a business and their insight is truly valuable! This is an episode you wont want to miss!
Interested in learning more about Idaho Coffee Company, check them out on social media!
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In this episode of the DRGN SLYR Podcast, Steven and Bailey host Jessica Mortensen from Karrie Annes, an Italian ice and frozen custard shop. They discuss the secret menu item, the Dragon Slayer, and the origins of the business. Jessica shares the story of how she and her husband bought the business and the challenges they faced during its rapid growth. They discuss the importance of valuing employees and creating a memorable customer experience. Jessica also shares her insights on dealing with competition, the benefits of industry networking, and the importance of work-life balance. Jessica shares future expansion plans and the potential for franchising! Tune in because you won't want to miss whats next for this growing and successful business!
In the latest episode of the DRGN SLYR podcast, we are thrilled to have Bryan Brusman as our esteemed guest. Bryan's impressive track record as a serial entrepreneur has provided him with invaluable insights and a wealth of experience in growing successful businesses. During our engaging conversation, Bryan shares a gripping personal account of a recent emergency plane landing and the valuable life lessons derived from that harrowing experience. Additionally, he delves into the diverse array of ventures he has undertaken, shedding light on his latest endeavor called Skips. We explore the challenges and rewards that come with entrepreneurship, emphasizing the significance of practicing frugality and maintaining financial responsibility. Bryan also offers invaluable advice on effectively purchasing and managing stores across different locations, while striking a harmonious balance between professional endeavors and personal life.Moreover, Bryan emphasizes the importance of nurturing the next generation of leaders and shares strategies for incentivizing and motivating employees. We also touch upon the art of door-to-door sales, among many other topics that will undoubtedly captivate your interest.Prepare for an inspiring episode as we delve into the entrepreneurial mindset of Bryan Brusman, a truly successful individual. This episode is a must-listen for anyone seeking inspiration and practical wisdom for their own business ventures. Don't miss out - Tune in now!
Join us for an exciting episode of the DRGN SLYR PODCAST as we interview Brian Ziel, the Director of Marketing at Mountain View Hospital and Idaho Falls Community Hospital. During this engaging conversation, Brian takes us on a captivating journey through his career and the obstacles he overcame to reach his current position. Despite facing the initial challenge of being a high school drop out, Brian's determination and drive pushed him to prove that success was still within his grasp. He shares his marketing secrets and what sets him apart from others in the field.
But that's not all - in this episode, we took on the adrenaline-pumping hot ones challenge! We braved 10 fiery sauces, each one hotter than the last, to see who could endure the heat from start to finish. Will Brian conquer the challenge? Tune in to find out!
Prepare to be inspired as you hear Brian's inspiring story and gain valuable insights into the world of marketing. Don't miss this episode of the DRGN SLYR PODCAST!
In this podcast episode, we sit down with the founder of Ben and James, a company that specializes in baby products. Randy Christensen shares the story behind their popular product, the swaddle sack, which was inspired by his own experience with his son. Randy's journey to entrepreneurship wasn't a smooth one. He started with a makeshift baby hammock, the "baby breeze," and later ventured into fabric squares. Despite facing rejection from his wife for previous business ideas, Randy took a leap of faith and invested $500 in fabric swatches. Starting a business was a learning curve for Randy. From creating a logo to finding a tag company, he had to learn everything from scratch. He even taught himself how to sew using YouTube tutorials and trial and error. Eventually, he mastered the art of sewing swaddle sacks and started selling them. He discusses the challenges he faced in starting his business, including learning how to sew and finding a manufacturer. Randy also talks about the success of his products, collaborating with influencers, and the importance of social media marketing. The conversation touches on topics such as timing, trusting intuition, and embracing opportunities in the digital age. Randy offers advice for aspiring entrepreneurs.
Want to learn more about Randy and Ben and James?
Check out their website
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Join us on this episode of the DRGN SLYR Podcast as we embark on an insightful conversation with Dani and Cameron, the visionary owners behind The Fringed Pineapple and Arrow and F Printing Co. Hailing from the charming town of Shelley, ID, Dani kick-started her business just six years ago, and in record time, transformed it into a renowned company with a nationwide presence.
Prepare to be captivated as we delve into the journey of these inspiring entrepreneurs, as they recount the dragons they've fearlessly conquered along the way. Our discussion takes a deep dive into the growth and evolution of their businesses, tracing their humble beginnings with a small rodeo rack to their current expansive warehouse operations.
Get ready to gain valuable insights into the dynamic western industry and gain valuable tips on sourcing products and establishing your own formidable brand. We also explore topics such as influencer marketing, enhancing customer experience, fostering teamwork, and persevering in the face of challenges.
Before bidding farewell, Dani and Cameron graciously share personal stories immersed in the western world, leaving us with a profound appreciation for their remarkable journey.
Join us for an exclusive sneak peek into the awe-inspiring businesses they've tirelessly built from the ground up. You won't want to miss this episode!
Learn more about their businesses by checking out their website!https://thefringedpineapple.com
Join us for an inspiring episode featuring Jeremy Carlson, the creative force behind Crispy Cones. Jeremy takes us on an incredible journey, starting from humble beginnings in Rexburg, ID after a life-changing mission trip and being inspired by a mouthwatering dessert from abroad. With limited resources, Jeremy learned the art of stretching his dollar and turning his dreams into reality.
Jeremy and his wife were featured on Shark Tank where they got a deal with Barbara Corcoran. From the intense application process to the nerve-wracking pitch preparation, he takes us behind the scenes and reveals the rollercoaster of emotions he and his wife felt throughout the journey.
Discover the growth and future plans of Crispy Cones as a franchise business, including their upcoming locations and the invaluable support they provide to their franchisees. Learn about the lessons Jeremy has learned and how he continues to conquer new challenges and navigate the world of franchising.
This episode offers a rare peek into the insider info from Shark Tank, along with valuable insights into starting a business, overcoming obstacles, and achieving success. Tune in for an inspiring story that showcases the incredible journey and the remarkable achievements of this unforgettable company.
Check out their Instagram HERE.
In this episode of the DRGN SLYR PODCAST, Jasmine Rae, an experienced hairdresser and social media influencer, shares her journey and how she found success by sharing her hair care techniques on social media. Jasmine talks about her journey of turning her career of being a hairdresser into so much more by impacting millions of people about the knowledge she has about proper hair care. Like all successful entrepreneurs, Jasmine worked tirelessly to become an expert and slayed many dragons along the way. Additionally, Jasmine discusses the challenges of balancing motherhood and work, providing relatable and practical advice for listeners who may be facing similar struggles. She also opens up about the impact of negative comments on social media and the importance of self-love in overcoming such challenges. Furthermore, the episode delves into Jasmine's aspirations of creating her own product line, offering a behind-the-scenes look at the entrepreneurial journey and the determination required to turn dreams into reality. Overall, this episode offers a wealth of knowledge and inspiration for anyone interested in hair care, entrepreneurship, and personal growth. Listeners will not only gain practical tips and insights but also be motivated to pursue their passions, overcome obstacles, and embrace self-love.
Want to learn more about Jasmine Rae?!
HER LINKS
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Do you dream of starting your own business but don't know where to start? In this episode,Tiffanie Orr, owner of Sweet Cheeks Waxing and Skincare and Sweet Cheeks University, shares her journey of starting and growing her business in a small town. Tiffanie emphasizes the importance of taking control of your own story and not putting off your dreams until retirement. She also discusses the difficulty of trusting yourself and following your gut, especially when faced with outside noise from unsupportive family members or a lack of clear direction. Tiffanie advises other beauty professionals to niche down and focus on what they are passionate about and good at, rather than trying to do everything. She also discusses the importance of offering products to clients to set them up for success and the challenges of having difficult conversations with clients. Listen to this episode to learn how to turn your passion into a successful business and take control of your own story.
Her Website
Check out Sweet Cheeks Waxing & Skincare on her social media pages!
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Are you looking to start your own business or expand your existing one? Then you won't want to miss this episode. We had the pleasure of interviewing Joe and Phil, co-founders of SOVRN Creative, a creative agency that specializes in branding, videos, websites, and ad campaigns.
Joe and Phil share their personal backgrounds and the story of how they started their business. They discuss the challenges they faced and the importance of having a strong partnership based on mutual respect and confidence in each other's abilities. They also offer advice for those looking to start or expand their own business, emphasizing the need to understand why you want to go into business and finding enjoyment in the work.
The conversation also covers the importance of branding and the process of branding. Joe and Phil stress the importance of authenticity in branding and caution against fabricating a brand that is not backed up by real substance.
Overall, this episode is packed with valuable insights and advice for anyone looking to start or expand their own business. So, don't miss it!
Tune in here for insight into the minds of successful entrepreneurs!
Want to learn more about SOVRN Creative?
Check out their website HERE.
Like/follow them on Facebook.
View some of their work on Vimeo
Follow them on Instagram.
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On this episode of the DRGN SLYR Podcast, we sit down with Krystina Adair the owner of Drop Accessories and Drop Piercing to discuss the challenges and opportunities of starting and growing a successful business. Krystina shares her experience of starting her business with just $50 in her checking account and having to use a credit card to ship out her products after a successful sale on Jane.com. She emphasizes the importance of learning from experiences and not regretting past mistakes.
Krystina talks about many different aspects of growing her business and the challenges she faced along the way. This episode is very beneficial for any entrepreneur as well as someone who hasn't started yet and may be scared to get going.
Krystina has grit and her drive for success is very impressive. Tune in to hear her incredible story and for inspiration in your own journey.
Interested in learning more about her businesses?! Check out her website HERE
Drop Accessories on Instagram
Drop Accessories on Facebook
The Dragon Slayer podcast by East Idaho Credit Union features Brianna and Patrick Anderson, a successful couple who have had a lot of success and are continuing to grow as entrepreneurs. This episode dives into their journey to success, including their high school romance, early careers in retail, and the founding of their respective businesses. The couple discusses the challenges they faced when starting their businesses, securing funding, and building a customer base. They also share their experiences with multi-level marketing companies, the importance of passion and consistency, and handling negative comments on social media. The conversation highlights the Andersons' entrepreneurial spirit and the importance of perseverance and self-belief in achieving success.
In this episode of the DRGN SLYR Podcast, listeners will have the opportunity to learn from the experiences and advice of Ashlie Sutton, founder of The Haircut Box. As an entrepreneur, Ashlie has a wealth of knowledge to share about starting and growing a successful business. Listeners will gain valuable insights into the importance of investing in quality tools and being intentional with money, as well as the challenges that come with entrepreneurship and how to overcome them. Additionally, Ashlie's expertise in the hair industry provides a unique perspective on the importance of providing high-quality products and services to customers. Whether you are an aspiring entrepreneur or a seasoned professional in the hair industry, this episode is a must-listen for anyone looking to learn from the experiences and advice of a successful business owner. Furthermore, Ashlie's expertise with social media and digital marketing will also be discussed in this episode, providing listeners with valuable insights on how to effectively leverage these platforms to grow their business and reach a wider audience. So tune in and discover the valuable lessons that Ashlie Sutton has to offer!
To learn more about Ashlie and her businesses check out her website HERE.
Check out The Haircut Box on Instagram HERE.
Tommy Higham is a very successful entrepreneur whose business is far more than just blankets. Tommy founded Lola Blankets to honor his mom who passed away after a long fight with breast cancer. His story is inspiring and his blankets leave a lasting impact upon many. Tommy shares his story about his journey in this episode. He has powerful life and business advice that can be applied across many industries. Give this episode a listen!!!
Check out Lola Blankets HERE.
Lola Blankets on Instagram.
Lola Blankets on TikTok.
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Clarissa Ryan is the owner of Gussy Up Bow Co. While a business about bows may not be your thing, the lessons and advice she has to offer about owning a small business are valuable to any entrepreneur. Clarissa has a thriving business that has grown in a big way over the last 6 years. Clarissa keeps it real and talks about all aspects of business. From the slow growth to the magical moments, her story keeps the reality of chasing big dreams very realistic. If you are questioning your business during the hard right now, this episode could inspire you to just keep going until you've met your goals and more! Tune in..... it's a good one!
Learn more about her business by visiting her Website HERE.
Gussy Up Bow Co. on Instagram HERE
Gussy Up Bow Co. on Facebook HERE
Gussy Up Bow Co. on Pinterest HERE
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Roy Jackson and Bernice McNeven are World Famous Hatters operating out of Salmon, Idaho. This episode dives into their story of how they have developed their company into what it is today. As a famous company out of small town Idaho, it is incredible to hear their success story. A hilarious episode full of lots of humor, their operation and some tips for you as your grow in your career!
Interested in learning more about Jaxonbilt Hat Co International? Check them out HERE.
Check them out on Facebook HERE.
Check them out on Instagram HERE.
Learn more about East Idaho Credit Union by visiting our website HERE.
Steven Dutcher, also know as "Dutch" is the General Manager of Action Motor Sports here in Idaho Falls. He has an incredible story of overcoming dragons in his life and career to get to where he's at today. With a cancer diagnosis in 2021, he has overcome the unthinkable. While he has always been a leader within his community, he has inspired many people and grown as an individual through his struggles. Dutch has an outlook on life that is one worth listening to. This episode is full of life advice and inspiration to strive to be better and live each day with more purpose.
You can learn more about Action Motor Sports by visiting their website HERE
Learn about Dutch and his journey to being cancer free Here
Visit their Facebook Here
Visit their Instagram Here
Michelle Ziel-Dingman is a small business executive, a nonprofit advocate and a City of Idaho Falls Council member. This episode dives into her story and the dragons she has slayed to get to where she is at today. Michelle talks about the power of building relationships in this episode and how she balances a very busy life. She is a mom of 4 who enjoys cooking, bike riding, reading and serving her community.
Learn more about the Snake River Animal Shelter HERE!
Brandon and Jessica DesFosses have become top leaders in their area for their industry. They are realtors by day and DIY'ers by night. They have taken their business up a notch through top of mind awareness. They know that most people are not currently in the market for a home but have done a great job to be top of mind when someone is ready to make moves. Brandon and Jess have leveraged social media to work well for their business. They've implemented an approach that works so that content is always relevant for their target audience whether or not someone is currently looking to buy, sell, build or invest in a home. Tune into this episode to hear their story of how they've slayed dragons to get to the top and leverage marketing tools to work for them. The DRGN SLYR Podcast can help take your business to the next level by getting you in the right mindset and inspiring you to reach the next level.
Learn more about Idahome Real Estate HERE!
Check them out on Instagram
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Taylor and Marcela Kerbs have built several successful businesses and have systemized each one to work efficiently. Systems and Ops sounds so boring but they have made it simple to implement. They believe a successful business doesn't need you present day in and day out but rather there to put the right people in place and to move the needle. Marcela talks about not needing to work 60 or even 30 hours a week but rather creating a more flexible work life balance as an entrepreneur. They have simplified building a business and share their story here! Give it a listen for the potential to help yourself in your current or future business!
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Learn more about Taylor and Marcela Kerbs HERE!
Marcela Kerbs Consulting Website!
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In 6 years, Chynna Hansen has taken her graphic tee business from her basement Etsy shop to a 12,000 sq. ft. warehouse. Little Mama Shirt Shop ships thousands of orders each month to mamas all across the world. During this episode, she dives into what has made her business so successful in the last 6 years. She talks about the mentality it takes to expand your business and to "let it grow." She lives by the mentality of feeling the fear and doing it anyways. Chynna has mastered social media to reach a larger audience and talks about how she has utilized influencer marketing to be a win-win-win. If you are looking to scale your business, create the right culture and establish the right marketing plan, you are going to want to tune into this episode!
Visit her website!
Little Mama Shirt Shop Instagram
Little Mama Shirt Shop on Facebook
Little Mama Shirt Shop on TikTok
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Candace Jones is owner of Hip Sip in Ammon, ID. She's built an incredible brand over the last year and a half and it can be said that her marketing mind is top notch. She's created a business that is more about the experience and they just also happen to have great drinks as well. People may forget what you did but they will never forget how you made them feel and the experience at Hip Sip is creating an environment that everyone wants to be a part of......Curious about how she's become so proficient in building an incredible brand? Tune into this episode to hear her story, her mindset, knowledge, tips, and inspiration to figure out your marketing strategy as well...
Check out Hip Sip:
Hip Sip Website
Hip Sip on Instagram
Hip Sip on Facebook
Hip Sip on TikTok
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Eric Torres-Garcia invented the Cocoa Bomb TM in December of 2019 and saw immediate unexpected viral success on TikTok. After only ever making one Cocoa Bomb, he faced many challenges after receiving thousands of orders overnight. Eric is an amazing example of a young entrepreneur who has had to slay many dragons to get to where he's at today. He now has product in Kroger stores across the United States, has written a book, and is doing some REALLY BIG things. Eric is a graduate from Boise State University and is now manufacturing his product out of Blackfoot, ID. Tune into this episode to hear his story, the challenging obstacles he's faced, and feel the inspiration to dig deep to do the hard things in your own business.
Check out Cocoa Bombs website!
Teasha Buxton calls herself a human collector in a non-murderous way. You may be wondering what exactly she means here.... don't worry, she explains this successful skill that has lead to entrepreneurial success during this episode! Teasha is not only a successful entrepreneur, but a leader in her industry who has attracted women from all over to travel into Idaho to learn from her. Whether a sunless tanning business intrigues you or not, her mind-set and knowledge can be applied across many industries. She is the owner of the Sun Gun Tanning and is also the founder of the Hustle Project. She has spent years learning about what it takes to own and operate a successful business. You may be wondering what has been her key to success? Well, you should probably tune in and give this full episode a listen!
Connect with her today!
The Sun Gun Website
Jenna Johnson is one of the BEST teachers of taking ownership of your own life. She is the owner of two thriving businesses; Jenna Johnson Artistry as well as The Experience. She has been featured on Good Morning America, given a TEDx Talk and is now taking the hard climb with hundreds of women with hope to help them achieve the beginning foundation of growth, self confidence and grit. Tune in NOW to learn how choosing the hard climb can help YOU get ahead for the things you don't ask for in life.
Check out her Website: The Experience
The Experience on Instagram
Jenna Johnson Artistry on Instagram
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Carlie Wood and Ashley Hunt are Owner's of Woven Inclusive Boutique+Brand. These childhood besties reconnected just years ago after being disconnected for many years. This episode dives into their story of their success and how they've come together to build something incredible. They not only have created a thriving business that launched in 2020 during COVID-19, but have many other business ventures. They are public figures with large followings on different social media platforms. Tune in for some raw and authentic advice and stories.
Check them out!
Woven Website
Woven Instagram
Woven Facebook
Carlie's YouTube Channel
Carlie's Instagram
Carlie's TikTok
Carlie's Facebook Page
Ashley's Instagram
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Dan Thurman, CEO and President of East Idaho Credit Union, started as a loan officer but worked all the way to the top. In just 5 years, he has doubled the asset size of the credit union that was founded in 1935. Dan tells his story and shares insight about his leadership that has helped develop a thriving culture. His story in not only inspiring but proves that hard work, determination, and humbling yourself can get you where you want to go in your career.
You can learn more about East Idaho Credit Union and CEO, Dan Thurman at:
https://eastidahocu.org/
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Christine aka the Frugal Fit Mom has built a following from scratch and tells her story of how she got there. Building half a million followers doesn't happen over night. In fact, through trial and error she found that her original videos on YouTube weren't getting her more than a couple views. This episode dives into the Frugal Fit Mom, her story, and what dragons she has slain along the way to get to where she is today as an influencer. An idahoan whose story is truly inspiring, shows you that with hard work and determination you can achieve your dreams.
Make sure to check out Christine on her Platforms if you aren't following her already!
YouTube
Website
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Travis is living proof that obstacles in your life don't have to define you and can help shape where you want to go and how you want to get there. Some of the most successful people have had to slay dragons along the way to get to where they are. This episode dives into the story of Travis Powell; Owner of Blue Phoenix Branding. We will venture through his story of how he rose from the ashes and built a successful thriving business after facing a number of challenges along the way, including being fired from his previous employer. He's also funny so that's a plus!