Ops Cast: Recent Episodes
MO Pros
Ops Cast, by MO Pros (www.themopros.com), is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant innovation.
The discussion explores how marketing teams can move beyond experimenting with AI tools to building long-term, value-based strategies that drive measurable impact. Aby shares real-world examples of AI implementation, frameworks for defining a “strategic north star,” and advice for leading change across every level of the organization.
In this episode, you will learn:
- How to apply a value-based approach to AI adoption
- Why productivity is only the beginning of AI’s potential in marketing
- How to build responsible-use guardrails that support faster innovation
- The evolving role of Marketing Ops in AI strategy and execution
This episode is ideal for marketing, operations, and business leaders who want to use AI with purpose, balance innovation with responsibility, and prepare their teams for the next phase of intelligent marketing.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com
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In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years.
Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it felt to say goodbye to a conference that shaped the Marketing Ops profession.
They also discuss the evolution of the MarketingOps.com community, what the event has meant to practitioners everywhere, and what might come next as the movement continues to grow.
In this episode, you will hear:
- Reflections on the final MOPsapalooza and its impact on the community
- Favorite moments, stories, and lessons from the 2025 event in Anaheim
- How MOPsapalooza helped shape the Marketing Ops profession
- What the future holds for the MarketingOps.com community
This episode is both a tribute and a look forward, celebrating the spirit of collaboration, connection, and curiosity that has defined MOPsapalooza from the beginning.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningful.
The conversation centers on one of the most common sources of friction in go-to-market teams: attribution and alignment. Penny shares insights on why teams often clash over credit, what “marketing contribution” truly means, and how simplifying metrics and conversations can drive stronger collaboration and better outcomes.
In this episode, you will learn:
- Why attribution continues to challenge marketing and sales alignment
- How to simplify performance measurement without losing insight
- Ways to present metrics that build trust with executives and peers
- How Marketing Ops professionals can shift the focus from “who gets credit” to “how we win together”
This episode is perfect for Marketing Ops, RevOps, and go-to-market professionals who want to improve collaboration, clarity, and trust across their organizations.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Tracey Fudge, AI Operations Architect and Agentic Workflow Designer at AI By Thrive.
Tracey has spent the past several years working hands-on with language models, automation systems, and what she calls agentic workflows. She helps marketing and operations teams move past AI buzzwords and turn technology into practical tools that drive better results.
The discussion focuses on how to build real, usable AI systems that enhance creativity, improve efficiency, and deliver measurable business outcomes. Tracey explains what agentic workflows are, how they differ from traditional automation, and how teams can start integrating AI into everyday work in a thoughtful, scalable way.
In this episode, you will learn:
- How to apply AI and automation in practical marketing and operations use cases
- What agentic workflows are and how they create intelligent systems
- Techniques for prompting and choosing the right AI tools for each task
- Ways to balance human creativity with AI assistance for better outcomes
This episode is ideal for marketing and operations professionals who want to make AI an integrated part of their workflow without losing the human touch.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries.
The conversation examines the requirements for running effective marketing operations in highly regulated industries, including finance, healthcare, and legal services. Danielle shares her insights on working within compliance constraints, earning trust across teams, and building a marketing operations function that strikes a balance between agility and accountability.
In this episode, you will learn:
- What makes regulated industries unique from a marketing operations perspective
- The skills and mindsets needed to succeed in compliance-heavy environments
- How to collaborate effectively with legal and compliance teams
- Strategies for balancing marketing speed with regulatory requirements
This episode is ideal for marketing operations professionals, leaders, and consultants who work in or with regulated industries and want to strengthen collaboration, compliance, and operational excellence.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com
Support the show
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams build smarter, more sustainable marketing systems.
The conversation focuses on Martech maturity, how to know when you have outgrown your current setup, what signals indicate it is time to evolve, and how to align platforms and processes as your team grows. Danielle shares lessons from her experience guiding teams through HubSpot optimization, stack consolidation, and key maturity milestones to avoid growth slowdowns.
In this episode, you will learn:
- How to define Martech maturity and identify growth triggers
- Common pitfalls when teams outgrow their systems
- How to align HubSpot and processes with business evolution
- When to DIY and when to bring in outside expertise
- The growing role of AI in shaping marketing operations
This episode is perfect for marketing operations professionals, HubSpot users, and growth teams looking to scale efficiently without skipping important maturity steps.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sarah Lane-Hawn, a fractional marketing leader and consultant who helps organizations shape their go-to-market strategy and build operational infrastructure with intention. Sarah brings experience leading both marketing operations and demand generation, offering a clear view of how these functions can work together more strategically.
The discussion focuses on how Marketing Operations professionals can move beyond the “ticket-taking” mindset and step into roles that drive real business impact. Sarah shares how understanding the “why” behind requests, influencing decisions, and aligning with organizational goals can elevate both personal growth and company success.
In this episode, you’ll learn:
- Why a human-centered strategy is essential to the future of marketing operations
- How MOps professionals can gain credibility and influence within their organizations
- The difference between building for reporting versus enablement
- Practical ways to bring strategic thinking and intuition into daily work
This episode is perfect for Marketing Ops, RevOps, and demand generation professionals looking to increase their strategic impact, build stronger partnerships with stakeholders, and find more meaning in their work.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative, content, events, and more, and brings a unique perspective on the human side of marketing operations.
She explains why the best MOps leaders focus not only on campaigns and systems but also on relationships, anticipating behavior, and applying empathy in reporting, segmentation, and strategy. The discussion explores the difference between being “data-informed” and “data-driven,” how to combine strategic thinking with emotional intelligence, and ways to engage both internal teams and external audiences without losing the human touch.
In this episode, you’ll learn:
- Why empathy is essential in marketing operations
- How to balance data insights with human understanding
- Practical ways to anticipate behavior and build stronger relationships
- Tips for creating campaigns and reporting that resonate without being robotic
This episode is ideal for marketing operations leaders, MOps professionals, and anyone looking to bring a more human-centered approach to data, strategy, and execution.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
Join us at MOps-Apalooza: https://mopsapalooza.com/
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is transforming how B2B marketing teams measure ROI, particularly in social media.
They discuss how LinkedIn and Channel99 are partnering to provide marketers with a privacy-safe approach to connect paid and organic social engagement to website activity and pipeline impact. The conversation explores the implications for ABM and ABX strategies, the evolving landscape of view-through attribution, and how marketing operations professionals can gain deeper insight into brand reach, buyer behavior, and overall performance across the funnel.
In this episode, you’ll learn:
- How company-level attribution is changing B2B social measurement
- The role of privacy-safe solutions in connecting social engagement to pipeline impact
- Insights into ABM and ABX strategies informed by better data
- How MOPs teams can leverage attribution to understand brand reach and buyer behavior
This episode is perfect for marketing operations professionals, B2B marketers, and anyone looking to improve social ROI and attribution strategies.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
Join us at MOps-Apalooza: https://mopsapalooza.com/
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In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright, growth and demand generation leader with deep experience in both marketing operations and demand generation. Monica brings a rare dual perspective on what it takes for marketing and operations teams to work together effectively.
In this episode, Monica discusses the often-overlooked challenge of mutual understanding, why marketers need to understand how Ops professionals work, and why they must understand marketing strategy to drive real business impact. She shares insights from her career leading, building, and advising teams, offering practical advice for bridging gaps, improving collaboration, and maximizing the effectiveness of your marketing organization.
You will learn:
- Why cross-functional understanding between marketing and Ops is critical for success
- How Ops and marketing teams can better communicate and align on goals
- Strategies to ensure Ops adds measurable value while supporting marketing initiatives
- Lessons from real-world experience building and scaling high-performing teams
This episode is ideal for marketing leaders, demand generation professionals, and MOps teams seeking to enhance collaboration and achieve a more significant impact throughout the organization.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
Join us at MOps-Apalooza: https://mopsapalooza.com/
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg.
Jon shares his insights on why Marketing Operations professionals often struggle to communicate their impact to the C-suite and how AI, cleaner data, and strategic thinking are changing the game.
Jon dives into the importance of translating complex marketing data into business language, earning trust with senior leadership, and the evolving role of MOPs in driving revenue and AI-enabled pipeline initiatives.
He also offers guidance on career growth, helping MOps professionals expand influence and demonstrate measurable impact.
In this episode, you’ll learn
- Why first-party data and clean systems are critical for AI and pipeline success
- How MOPs can effectively “translate” marketing operations insights for executives
- What builds trust between junior MOps professionals and seasoned leadership
- Career strategies for expanding influence and taking a more strategic role
This episode is perfect for marketing operations, demand generation, and RevOps professionals seeking practical advice to increase visibility, build trust, and position themselves as strategic leaders in the organization.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
Join us at MOps-Apalooza: https://mopsapalooza.com/
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, including what happens when teams hit MQL goals but still face cuts, and why ROI visibility has become critical for MOps leaders.
Ellie discusses the limitations of attribution and reporting, how over-engineered models can create complexity, and what it takes to simplify processes while improving impact. She also shares insights on customer marketing, retention, and how MOps professionals can make their work more visible and strategic across the organization.
In this episode, you’ll learn:
- How to connect marketing performance to business outcomes
- The risks of overcomplicated attribution and how to simplify it
- The importance of foundational marketing processes for measurable ROI
- Strategies for MOps teams to communicate effectively with non-technical stakeholders
This episode is ideal for marketing operations, demand generation, and growth professionals looking to strengthen their impact and visibility in the organization. Tune in for Ellie’s actionable guidance on making MOps work matter.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
Join us at MOps-Apalooza: https://mopsapalooza.com/
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting data, building journey-based experiences, and aligning marketing operations across channels.
Pradeep explains how to map customer journeys effectively, leverage segmentation, and implement omnichannel strategies that work in both B2C and B2B environments. He shares lessons learned from consumer-focused marketing and how B2B teams can apply them to drive better engagement and measurable results.
In this episode, you’ll learn
- How to design seamless customer journeys from scratch
- The role of data integration across channels in marketing success
- Segmentation strategies that improve targeting and personalization
- What B2B teams can learn from consumer-focused marketing approaches
This episode is perfect for marketing, RevOps, and growth professionals looking to improve customer experience and operational efficiency. Tune in to hear Pradeep’s actionable insights on building journey-based marketing strategies.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
Join us at MOps-Apalooza: https://mopsapalooza.com/
Save 10% with code opscast10
Support the show
Text us your thoughts on the episode or the show!
In this episode of Opscast, Michael Hartmann and Naomi Liu are joined by Karen Kranack, Director of Applied AI Strategy and Experience, to explore the intersection of AI, brand strategy, and trust. Karen shares her insights on how AI is transforming marketing and operations, while emphasizing the importance of building and maintaining trust in this rapidly evolving field.
We dive into key considerations for marketing professionals as they navigate the challenges of implementing AI, from transparency in AI usage to addressing data privacy concerns and ensuring ethical AI practices. Tune in to hear real-world examples, including how AI-generated content impacts brand perception and how organizations can foster a culture of trust internally while driving AI adoption.
Key Takeaways:
- The importance of transparency and honesty when integrating AI
- How AI is reshaping consumer experiences and internal workflows
- The role of ethical considerations and privacy concerns in AI adoption
- Real-world examples of successful AI use cases in marketing
Join us for a discussion on how to leverage AI to enhance brand strategy while maintaining trust with your customers and employees.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
Join us at MOps-Apalooza: https://mopsapalooza.com/
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Evan Kubicek, founder of Grow Rogue. Evan brings 15 years of experience in marketing operations and shares insights on what he calls the foundational operations gap, a critical area that many early-stage companies overlook as they scale.
Evan explains why addressing foundational processes and systems early on is essential to avoid building a house of cards. He discusses how tech debt, process inefficiencies, and the lack of clear documentation can derail growth and why speed should never come at the cost of solid infrastructure.
In this episode, you will learn
- What the foundational operations gap really means and why it is often neglected
- How to avoid creating "automated chaos" and scale marketing operations effectively
- The importance of establishing foundational processes, like segmentation and tech integrations
- Why getting the basics right is critical before layering on complex tech solutions
This episode is perfect for professionals in marketing, RevOps, and growth teams looking to build a sustainable ops foundation. Tune in to hear Evan’s advice on how to build strong marketing infrastructure before things break.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
Join us at MOps-Apalooza: https://mopsapalooza.com/
Save 10% with code opscast10
Support the show
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In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, Michael Hartmann speaks with Ahmed Datoo, CEO and co-founder of Allgood and a self-described recovering CMO.
Ahmed reflects on his time leading marketing teams and shares a candid perspective on why CMOs struggle with attribution, budget allocation for MarketingOps, and the ongoing pressure to justify impact across creative, analytical, and strategic dimensions. The conversation also covers the shift from rules-based to reasoning-based systems and the role of AI in modern marketing teams.
In this episode, you’ll learn
• Why attribution often creates more conflict than clarity
• What makes MarketingOps hard to fund and even harder to scale
• How AI and digital employees like “Mary” can ease team burnout
• The real reason CMOs burn out and what can be done differently
This is a must-listen for marketing and revenue professionals who want to understand how marketing leadership views operations, resourcing, and emerging technologies like AI.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
Join us at MOps-Apalooza: https://mopsapalooza.com/
Save 10% with code opscast10
Support the show
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In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate.
Dean discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance audience targeting and personalization. He also outlines the importance of identity resolution and data structure in building effective campaigns.
Topics covered include
• How to apply predictive consumer intelligence to marketing workflows
• The value of identity resolution in campaign planning
• Practical approaches to scaling personalization based on real data
This episode is intended for marketing operations professionals looking to improve their use of data in audience engagement.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
Join us at MOps-Apalooza: https://mopsapalooza.com/
Save 10% with code opscast10
Support the show
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In this episode of Ops Cast by MarketingOps.com (powered by The MO Pros), hosts Michael Hartmann, Mike Rizzo, and Naomi Liu delve into one of the most discussed shifts in B2B marketing and revenue operations: the evolving roles of Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs).
In this episode, you’ll learn:
- Why the traditional MQL model may be falling short and where MQAs step in.
- How to realign marketing and sales around shared intent signals.
- Common pitfalls when transitioning from MQLs to MQAs (and how to avoid them).
- Practical advice on shifting measurement frameworks to reflect real buyer behavior.
To unpack this timely topic, they’re joined by two accomplished leaders in RevOps and marketing strategy:
- Andrea Frazier, Senior Revenue Operations Technical Consultant, is known for her expertise in building scalable systems and aligning sales, marketing, and data. What makes her presence special on this podcast is that she will be a part of the Mopsapalooza as a speaker.
- Jessica Fewless, VP of Marketing and Partnerships, has deep experience in ABM, demand gen, and full-funnel program strategy.
Together, they challenge long-standing definitions of buying intent and discuss how teams can evolve from lead-focused metrics to account-based signals that drive more aligned, strategic growth.
Tune in now, because whether you're in Marketing Ops, RevOps, or Demand Gen, this episode offers an expert-led perspective on what it means to qualify, measure, and act on intent in today’s B2B environment.
Check out our complete toolkit for helping you move from MQLs to MQAs!
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
Join us at MOps-Apalooza: https://mopsapalooza.com/
Save 10% with code opscast10
Support the show
Text us your thoughts on the episode or the show!
In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu to explore the role of community within the Marketing Operations profession.
What does community look like for Marketing Ops professionals? Why is it more than just networking? And how do different experiences transform what people need from a professional community?
To answer these questions, four inspiring guests share their perspectives on how participation turns into meaningful connection, and why building community matters now more than ever.
In this episode, you'll learn:
- What does community mean in the context of Marketing Ops
- How local engagement supports growth and confidence
- The impact of community during moments of professional change
- How leaders foster connection, learning, and trust
Featured guests:
- Leslie Greenwood, community strategist and founder of Chief Evangelist Consulting. She helped launch the MarketingOps.com chapter leader program and focuses on turning participation into belonging.
- Alysha Khan, Director of Client Services at Intrisphere, founder of Alpaca Consulting, and Chicago chapter lead. She brings experience building momentum through local engagement.
- Penny Hill, a seasoned marketing executive who joined the community during a career transition. She brings insight into how the community supports reinvention.
- Ellie Cary, Senior Demand Gen Manager at StarTree and Dallas chapter leader. She offers insight from both learning and leadership roles within the community.
Listen in to hear how these women are shaping what community can look like across the Marketing Ops space.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
Join us at MOps-Apalooza: https://mopsapalooza.com/
Save 10% with code opscast10
Support the show
Text us your thoughts on the episode or the show!
On today's episode, we talk with Kyle Priest (former CMO, CRO, COO, and President at multiple SaaS firms and agencies) and returning guest Eric Hollebone (President & COO at Demand Lab) to discuss what it really takes for marketing to have a voice at the leadership table. Together, they explore how alignment between marketing, sales, and RevOps creates not only better stories but better business results—and how marketers can shift their mindset to lead strategic growth conversations at the board level.
Whether you’re in marketing ops, RevOps, or a revenue leader looking to elevate your impact, this conversation is packed with insight on how to connect tactical execution with executive influence.
Tune in to hear:
- Marketing’s Role in the Boardroom: Why marketing must go beyond tactics and brand to speak the language of revenue, margin, and predictable growth.
- Revenue-First Mindset: How aligning on goals, terminology, and KPIs across departments builds organizational momentum and earns trust at the top.
- The Power of Storytelling: Tips for telling clear, concise growth stories that resonate with CFOs, CEOs, and investors—starting with closed-won revenue and working backwards.
- Quality of Revenue Explained: Understanding why not all revenue is equal and how marketers can influence strategic customer acquisition that builds long-term value.
- Practical Advice for RevOps & Marketing Ops: From measuring contribution (not just attribution) to carving out time for strategic insights, learn what actions to take today to elevate your role tomorrow.
💡 Whether you’re presenting to the board or optimizing campaigns, this episode will inspire you to reframe your impact through a revenue-centric lens.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
Join us at MOps-Apalooza: https://mopsapalooza.com/
Save 10% with code opscast10
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On today's episode, we talk with seasoned B2B marketing leader Pratibha Jain, who has spent nearly two decades driving demand, growth, and operational excellence across multiple industries. From cloud computing to HR tech, she’s seen—and measured—it all. Together, they unpack how to bridge gaps between marketing, sales, and operations to deliver measurable business impact.
Tune in to hear:
- Why alignment between Marketing Ops, RevOps, and Sales is critical—and how to actually achieve it.
- Which metrics matter for executives versus your internal marketing team (and why “vanity metrics” still have a place).
- How to build a unified data and reporting framework to eliminate finger-pointing and drive decision-making.
- Lessons in event marketing: from planning and execution to post-event follow-up that truly delivers ROI.
- Practical ways marketing teams can partner with ops to make account-based strategies more effective.
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
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On today's episode, we talk with Carissa McCall, Director of Revenue Operations at Liquibase, to tackle one of the most common challenges in marketing and revenue operations: how to balance strategic projects with the unrelenting pull of daily fires and ad hoc requests.
Carissa shares a candid and insightful look into her approach to building a sustainable capacity model, prioritization frameworks, and time management practices that empower her lean RevOps team to stay focused, deliver impact, and avoid burnout.
Tune in to learn:
- 🔢 How Carissa uses capacity modeling and effort-impact scoring to realistically plan and execute high-value projects across her team.
- 🎯 Frameworks for prioritization, including revenue alignment, effort estimates, and project scoping techniques using tools like Asana.
- 🧠 Personal and team-level time management strategies, including calendar design for deep work and buffers for unplanned requests.
- 💬 How to say “not now” instead of “no”—and advocate for your team with transparency, empathy, and data.
- 🏆 Why celebrating wins and communicating the “heroics” of ops work matters—especially when it often goes unnoticed.
Whether you're a team of one or leading a growing ops function, this episode is packed with actionable insights to help you make smarter decisions about what to take on, when, and how.
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
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On todays episode, we down with Andy Caron, President of Revenue Pulse, to explore the unexpected intersections of curiosity, attribution, psychology, and the marketing operations profession. Andy shares her non-linear journey from costume design and publishing to marketing ops leadership, revealing how seemingly unrelated experiences laid the foundation for a successful career in MarTech and consulting.
We unpack the role of curiosity and "hand-raisers" in MOPS success, debate the nuances and pitfalls of attribution modeling (with a detour through The Hitchhiker’s Guide to the Galaxy), and dive deep into how understanding human psychology enhances leadership and system architecture. They also explore the evolving influence of AI in marketing operations and what the future might hold for the AI-augmented MOPS professional.
Tune in to hear:
- From Costumes to Campaigns: Andy’s unique journey from theater and publishing to MOPS shows how creative roots and adaptability foster systems thinking and leadership in tech.
- Curiosity as a Superpower: Why the best MOPS professionals are tinkerers, willing to break things and raise their hands to figure it out.
- 42 and Attribution: A humorous yet profound analogy between Douglas Adams' "42" and the complexities—and misinterpretations—of marketing attribution models.
- The Psychology of Ops: How studying human behavior helps bridge stakeholder needs, build better systems, and influence organizational dynamics.
- AI in MOPS: Insights into how AI is reshaping the profession, from task automation to agent orchestration—plus why being AI-activated (not replaced) is key to the future.
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
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On today's episode, we sit down with lead scoring consultant Lucas Winter to explore a refreshing, data-first perspective on building lead scoring models—one that challenges the conventional wisdom and AI hype alike. With storytelling flair and practical insights, Lucas discusses how marketers can uncover true buying intent and dramatically improve sales efficiency.
Tune in to hear:
- "Moneyball" Meets Marketing Ops: Lucas applies the Moneyball philosophy to lead scoring—focusing on what actually drives conversions versus what sales or execs think looks good. It’s about looking for patterns in customer behavior, not just traditional job titles or industries.
- AI’s Limitations in Lead Scoring: While AI has promise, Lucas outlines how AI-driven models often misinterpret causation (e.g., recommending “retired” contacts) and require human oversight to avoid absurd conclusions.
- Gold, Silver, Bronze > Arbitrary Scores: Ditch complex scoring ranges like “0-100” and opt for intuitive models like “gold, silver, bronze, junk”—making it easier for sales teams to understand and adopt.
- Why Gmail Isn’t Garbage: Contrary to common assumptions, personal email addresses like Gmail can indicate serious buyers—especially in early-stage startups. But to gain sales trust, these leads must “work harder” to earn high scores.
- Start Simple, Stay Iterative: Don’t wait for perfect data or fall into “overreactive” model changes. Build a solid draft, validate with real outcomes, and evolve based on performance—not opinions.
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
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On today's episode, we are joined by Janelle Amos, founder and chief strategist at Elevate Growth, to explore how demand generation and marketing/revenue operations teams can thrive through better collaboration, mutual understanding, and strategic alignment. With a rich background in revenue marketing, advising, and podcasting, Janelle brings powerful perspective and practical tips on fostering cross-functional trust, communication, and shared success.
Tune in to hear:
- How top marketing ops teams stand out by aligning tactical work with broader business goals and communicating their value effectively.
- The power of curiosity and shadowing—why simply asking questions and observing other teams can drastically improve cross-functional rapport.
- Why trust is essential and how "disagree and commit" can move collaboration forward even when there’s tension or differing opinions.
- Tips for building productive relationships, including when to use an internal advocate and how to handle difficult conversations with empathy and clarity.
- How leadership perception and initiative shape success, especially for newer hires aiming to establish credibility and connection.
Episode Brought to You By MO Pros
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
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On today's episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo come together for a candid midyear conversation about everything happening in the MO Pros community and the broader Marketing Ops landscape. From membership model updates and upcoming events to fresh research and evolving roles, this chat covers a ton of ground. Whether you're a longtime member or just tuning in, this is your go-to catch-up on where things stand in 2025 and where we’re headed.
Tune in to hear:
Membership Model Shift: Slack access is now a Pro-member benefit—hear the reasoning behind the change and how it’s designed to foster trust, safety, and meaningful engagement.
MOps Events Update: MOps-Apalooza 2025 is coming in hot—get the dates, location (hello, Anaheim!), and behind-the-scenes insights into the planning chaos (including a $350K food & beverage minimum?!).
New Research Drops: The team discusses the new State of Data-Driven Decision Making report, covering data quality, analytics gaps, and organizational maturity.
Expanding Roles in MOps: Naomi shares how her role has grown to include BDR teams and sales enablement, highlighting the real-world impact of cross-functional ops leadership.
Coming Soon: Cohorts & Community Building: A sneak peek at new initiatives to match members based on roles and responsibilities—connecting peers in meaningful ways.
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
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On today's episode, we talk with Ahmad Moore, founder of Pressure Marketing, to unpack his unconventional but deeply inspiring journey into marketing operations. From IT help desk roots to sales leadership and now running his own MOps-focused agency, Ahad shares how leaning into empathy, technical curiosity, and a hunger for alignment helped shape his path.
✨ Tune in to hear:
- Why marketing ops is “IT with better branding” — and why that matters
- The underrated power of listening deeply and building an “empathy engine”
- How cross-functional experience in sales, strategy, and support creates a sharper MOps perspective
- Lessons learned from building systems under pressure (literally and figuratively)
- How Ahad is using AI and HubSpot to scale smarter, not harder
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On today's episode, Mike Rizzo talks with Martin Pietrzak, founder and president of Pinch Marketing, to unpack what Google and others have called “the messy middle” of today’s buyer’s journey.
Gone are the days of the simple, linear sales funnel. Instead, buyers loop through endless cycles of exploration, evaluation, and self-education before they ever talk to sales — if they do at all. Martin shares how marketing ops pros can embrace this new reality by becoming strategic partners who help build flexible data-driven systems that enable real-time insights, better attribution, and scalable growth.
You’ll hear:
- Why the messy middle exists — and how buyers’ behavior has changed forever.
- How technology, data, and AI are reshaping go-to-market architecture.
- The critical role marketing ops plays as the “marketing scientist” in modern organizations.
- Practical steps to capture buyer signals and turn them into actionable insights.
- Why marketing ops leaders must think like product managers to architect the GTM stack.
Whether you’re building your ops career or leading teams through complex martech stacks, this episode is packed with insights you can apply right away.
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In today's episode, we talk with Irwin Hipsman, founder of Repititos, to explore the often-overlooked world of customer marketing and the critical role of customer contact data. Irwin shares findings from his recent research report on the state of customer contact databases, revealing why so many organizations struggle with poor data quality and how it impacts customer communications, renewals, and crisis response.
Together, they dive into:
- The definition of customer contact databases and why focusing on individuals—not accounts—is crucial.
- Key findings from Irwin's research, including an industry-average database health score of just 47%.
- The importance of cross-functional teams in maintaining healthy customer data.
- Actionable steps ops professionals can take to assess, clean, and maintain customer data health.
- Why better customer data translates directly into stronger customer relationships, higher retention, and better crisis management.
Whether you're in marketing ops, customer marketing, or revenue operations, this conversation offers practical insights that can help transform your organization's approach to customer data management.
Access the customer health score assessment here.
Access Irwin's report here.
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On todays episode, we talk with Rick Collins, Vice President of Demand Generation at ConnectWise, to explore his unconventional yet inspiring journey from IT to marketing operations and ultimately into executive marketing leadership. Rick shares how he transitioned from managing systems to driving demand, the pivotal career moments that shaped his path, and the leadership lessons he’s learned along the way. Whether you're early in your marketing ops career or looking to break into leadership, this conversation is packed with valuable takeaways on navigating transitions, building trust, and expanding your influence.
Tune in to hear:
- Rick’s unique career path from IT and QA into marketing operations and eventually to a VP role in demand generation.
- How to leverage technical and relational skills to create career mobility within marketing.
- The importance of curiosity, relationship-building, and challenging assumptions—internally and externally—for leadership growth.
- Insights into managing through organizational change, including private equity acquisitions and team restructuring.
- Tips on transitioning from managing ICs to managing other managers, including the importance of communication, presentation skills, and executive alignment.
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The rise of AI tools has dramatically changed the landscape of email marketing and sales outreach, creating both exciting opportunities and significant risks. As Mustafa Saeed, co-founder and CEO of Luella, explains in this eye-opening conversation, many revenue teams are now "scared shitless" about how their reps might abuse these powerful new technologies.
When AI-powered automation tools are implemented without proper guardrails, organizations face serious threats to their brand reputation, domain health, and even compliance standing. The problem isn't AI itself, but rather "AI coupled with reckless automation" that floods inboxes with content that lacks genuine value. As email service providers like Google and Microsoft respond with increasingly aggressive spam filters, even legitimate messages from trusted senders are getting caught in the crossfire.
The solution isn't abandoning AI but reimagining how we use it. While many AI tools promise to remove humans from the loop, Saeed argues for bringing them back in through thoughtful collaboration between humans and AI agents. This approach combines the best of both worlds—AI's ability to analyze vast datasets and humans' talent for building authentic relationships.
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Ever wondered why your marketing data isn't delivering the insights you need? The answer lies in what Nicole Alvarez calls "the ugly work" – those essential but unglamorous tasks that create the foundation for beautiful marketing results.
In today's episode, Nicole, a Solutions Architect at ClearPivot with a fascinating background in psychology and cognitive science, explains why field audits, permission sets, and process documentation deserve more attention. Drawing from her experience across multiple industries, she reveals how these behind-the-scenes elements enable the exciting, visible outcomes that marketing teams celebrate.
We explore a powerful technique for demonstrating the value of data cleanup – building reports with bad data to show stakeholders why investment in data quality matters. When executives see inaccurate reports that don't reflect business reality, they better understand why dedicating resources to "boring" operational work is essential.
Whether you're struggling to maintain clean data, communicate the value of operations work to executives, or simply looking to improve your marketing systems, this episode offers practical wisdom from seasoned professionals. Subscribe to OpsCast for more insights on the critical work that happens behind the scenes in successful marketing operations.
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Join us as we welcome back Garrath Robinson and first-time guest Sebastian Hidalgo from RevXcel for a deep dive into what it really takes to execute a go-to-market (GTM) strategy effectively today. Spoiler: it’s not just about tactics or tools—it’s about speed, trust, and team unity.
Garrath and Sebastian challenge the old playbook of siloed teams and rigid strategies, and instead offer practical insights into how GTM execution needs to evolve to match buyer behavior and internal team dynamics. From sales being the true face of the brand to using frameworks like STRIKE and SWAT to stay agile, this conversation is packed with hard-earned lessons and bold takes.
💡 Episode Highlights
- Why connection and speed are the only competitive advantages left in a post-AI world
- How frontline execution—not just strategy—can make or break your GTM motion
- The gap between marketing and sales (and why the “revenue team” mindset matters more than ever)
- Why “best practices” might be your biggest blocker to moving fast and being relevant
- How frameworks like STRIKE and SWAT bring clarity and execution back to the people doing the work
🎧 Tune in to rethink how your team shows up at every stage of the buyer journey—and why now’s the time to ditch the handoffs and play as one team.
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Feeling swamped by marketing operations busy work?
AI-powered automation can help you reclaim your time — but knowing what’s real versus hype isn’t easy.
In this episode, Tarun Arora, a marketing tech veteran and founder of RevCrew, explains how AI goes beyond traditional rule-based automation by handling tasks that require human judgment. He shares how "agentic AI" systems act like virtual team members — making decisions, managing your tools, and only checking in when needed.
You'll hear real-world examples, from inbox management and campaign optimization to audience selection, showing how AI can eliminate busy work and free you up for more strategic projects.
Tarun also offers practical advice on where to start: focus on your biggest needs first, test real use cases, and remember — this is just mile one.
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When your marketing team needs to produce thousands of content pieces each month, the operational challenges can become overwhelming. In this eye-opening conversation with Satej Sirur, founder and CEO of Rocketium, we explore the emerging field of Creative Operations and how it's transforming how enterprise brands manage their content production.
Satej shares how his "pet project" evolved into a platform that now helps performance marketers and creative teams work more efficiently together. We unpack the fundamental tension between creative expression and performance optimization - a struggle familiar to anyone who's tried balancing brand guidelines with marketing results.
The most fascinating insights come when we discuss what makes creative content perform well. While marketers claim to be data-driven, few have systematically analyzed which creative elements drive results. Should your logo be larger in awareness campaigns? Does showing a product outside its packaging perform better than inside? Most decisions rely on gut feelings rather than data. Rocketium changes this by extracting creative attributes and correlating them with performance metrics to identify winning patterns.
For organizations producing high volumes of content (2,000+ pieces monthly) with substantial teams (10+ members) and significant ad spend ($5-10M minimum), Creative Ops solutions offer a way to eliminate repetitive tasks and focus on strategic decisions. Satej emphasizes that technology alone isn't enough - implementing these solutions requires a cultural shift toward data-informed decision-making while still respecting creative expertise.
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What does it take to elevate marketing operations from a technical support function to a strategic business driver? AJ Driscoll reveals how understanding product marketing fundamentals transformed his career trajectory from system administrator to co-leader of an entire marketing department.
The journey begins with a data-driven approach to validating and refining ideal customer profiles (ICPs). Rather than accepting conventional wisdom about target markets, AJ demonstrates how combining quantitative analysis with qualitative research creates powerful insights that sales teams can actually use. He walks us through his methodology for evaluating historical win rates, customer demographics, and industry trends to identify where businesses should focus their efforts.
Most remarkably, AJ shares his unique philosophy on cross-functional collaboration. "My job is to help other people be better at their jobs," he explains, detailing how this service-oriented mindset helped him build relationships throughout his organizations. From creating automated alerts for sales teams to designing ROI tracking systems with finance, these collaborative efforts eventually earned him company-wide recognition typically reserved for top salespeople.
For marketing operations professionals looking to expand their impact, AJ offers practical advice on developing business intelligence skills and becoming industry experts. He shares how new AI tools have accelerated the research process, allowing ops professionals to quickly gain domain knowledge that enhances their strategic contributions. The combination of technical expertise, product marketing understanding, and collaborative spirit creates the foundation for a marketing operations professional who can truly drive business success.
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Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations professionals must somehow transform into credible reporting.
Drawing from 20 years of executive leadership experience spanning sales and entrepreneurship, Eric offers a refreshingly practical perspective on how marketing teams can build trust in their data and storytelling. Rather than attempting to fix all data quality issues before beginning reporting initiatives, he advocates starting small with specific reports that deliver meaningful insights. This approach allows teams to identify which data elements need fixing while simultaneously delivering value.
The conversation explores how marketing operations teams can effectively normalize data across systems, enabling consistent reporting even as organizations migrate between platforms or evolve their naming conventions. Eric shares a striking example where analysis of 1,800 job titles revealed that 80% were unique variations of essentially the same titles—a common challenge that undermines segmentation and reporting efforts.
The episode also examines how AI is revolutionizing marketing operations. While AI tools may struggle with complex calculations, they excel at transforming buyer journey data with thousands of touchpoints into credible stories. Organizations embracing these capabilities are gaining significant efficiency advantages, with SDRs able to cover 20% more accounts and marketing teams generating insights faster than competitors.
Whether you're a marketing operations professional struggling to build reporting credibility or a CMO needing to better demonstrate your team's impact, this conversation provides actionable guidance for taming your data dumpster fire and transforming it into powerful, trusted insights that drive business decisions. Connect with Eric Westerkamp on LinkedIn or visit calibermind.com to learn more about building marketing data you can trust.
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What happens when all your digital breadcrumbs—personal emails, professional accounts, device IDs, and physical addresses—get connected into a single identity? Jeremy Katz, SVP of Product Solutions, Identity and Data at Merkle, takes us deep into the fascinating world of identity resolution and first-party data.
Starting with his unconventional path from English major to data analytics leader, Jeremy shares the pivotal moments that shaped his understanding of how organizations can build comprehensive customer views. He breaks down complex concepts like identity graphs, customer data platforms, and the technical challenges of defining seemingly simple terms like "customer." Through real-world examples from his experience implementing enterprise-wide customer data hubs, Jeremy illustrates how companies struggle with and ultimately solve the puzzle of connecting fragmented customer information.
Looking toward the future, Jeremy identifies emerging trends that will reshape how organizations manage and leverage identity—from AI-driven audiences and synthetic data to retail media networks and data collaboration through clean rooms. Whether you're a marketing operations professional trying to implement a CDP or a business leader trying to understand the strategic value of your first-party data, this episode offers crucial insights into one of marketing's most foundational yet complex challenges.
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The modern job hunt is broken—but Ryan Murphy, Managing Partner at UpfrontOps, has cracked the code. After being forced to resign from his position during a cross-country move, Ryan found himself frantically applying to hundreds of jobs with zero responses. Through experimentation and insight from HR professionals, he developed a revolutionary approach that transformed his results from 0% to a 50% interview rate.
He reveals why most job seekers fail before they begin. Your resume likely scores terribly with Applicant Tracking Systems (ATS), the digital gatekeepers rejecting your applications before human eyes ever see them. The solution isn't just tweaking your resume—it's understanding the psychology of hiring managers and the hidden mechanics of job platforms like LinkedIn.
Ryan shares the exact strategy for optimizing your resume for ATS using JobScan.co, how to craft personalized connection messages that bypass premium LinkedIn requirements, and the precise phrase to use in interviews to discover a position's true salary range before revealing your expectations.
Ready to transform your job search? Whether you're currently looking or preparing for future opportunities in marketing operations, these battle-tested techniques will give you a significant advantage in a competitive market. Connect with Ryan at UpfrontOps.com to learn more and access templates that have helped professionals secure immediate salary increases and land roles they love.
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Ever feel like your marketing data is giving you half-truths? You're not alone. In this eye-opening conversation with Dan McGaw, founder and CEO of UTM.io, we dive deep into the critical but often overlooked foundation of all marketing attribution: UTM parameters and proper data governance.
We explore the real challenges marketing ops professionals face in implementing consistent UTM parameters across global organizations. Dan shares practical insights on how to transform your approach from the ubiquitous "UTM spreadsheet" to more robust systems that enforce taxonomies and ensure data quality. His advice comes with empathy for the marketing ops professionals caught between demanding VPs and busy campaign managers who "just want to get their job done."
Whether you're struggling with attribution models, considering a CDP, or simply trying to bring order to chaotic UTM parameters, this episode offers practical wisdom from someone who's seen it all. Dan's parting advice? Start with a spreadsheet to solve 85% of the problem, then iterate until you're ready for specialized tools. It's a refreshing reminder that sometimes the simplest solutions lay the groundwork for sophisticated attribution strategies.
Ready to bring order to your marketing attribution? Listen now and discover the power of proper data governance.
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The landscape of video production has undergone a seismic shift over the past decade. What was once a straightforward process of creating a single, polished piece of content has evolved into a complex ecosystem where every production must function across multiple platforms while maintaining its emotional impact.
In our conversation with Christian Schu and David Siciliano, two veteran video producers working with major brands across continents, we explore how the fundamentals of video marketing have transformed. Christian, who creates content for high-end audio brands like Focal, Naim, and Bang & Olufsen, and David, who manages production for everything from performance marketing to major brand campaigns, share their perspectives on what makes modern video content effective.
The most surprising revelation? Today's successful video producers think of themselves primarily as marketers rather than filmmakers. Both guests describe at length how understanding marketing strategy, target audiences, and desired outcomes has become essential to their work. As David puts it, "Your marketing budget is your video budget" – highlighting how completely these disciplines have merged. Christian adds that while technical aspects matter, ultimately "the product doesn't matter – it must be good, but anything besides that is only emotion."
Whether you're a marketing professional collaborating with video teams or simply curious about how modern video content comes together, this episode offers valuable insights into the evolving relationship between storytelling, marketing strategy, and technical production. Listen now to discover why emotion trumps features and how your marketing content can benefit from a filmmaker's perspective.
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In a dynamic exploration of the intersection between sales and marketing operations, we dive deep into the journey of Kanwal Ibrahim, a seasoned Marketing Operations Manager at OffSec. Her background in sales armed her with unique insights that many marketing professionals may overlook. Kanwal shares pivotal lessons she learned as she transitioned into operations, emphasizing the importance of understanding the sales funnel and the customer journey.
Listeners will discover how data transparency informs better strategic decisions, highlighting the vital connection between sales and marketing. With her experience, Kanwal illustrates the necessity of fostering collaborative relationships across teams, ensuring effective communication that leads to aligned objectives. By unpacking her approach to process optimization and structure, Kanwal offers a roadmap for those aiming to enhance their marketing efforts.
Moreover, she illustrates the significance of being open to feedback, a lesson that transcends the boundaries of sales and marketing. Whether navigating through CRM systems or understanding metrics, her perspective serves as a guide to help listeners refine their operations strategy. This episode is a must-listen for professionals at all levels looking to bridge the gap between sales and marketing operations. Share your thoughts with us on social media or subscribe for more insider insights!
Connect with Kanwal Ibrahim on LinkedIn here
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Join us for an enlightening conversation with Anna Tumanova, the Events Marketing Lead at Gorgias, as we unravel the complexities of managing large-scale events. With her impressive track record of orchestrating over a thousand events, Anna offers a unique perspective on how to elevate brand presence through strategic event marketing. From the grandeur of Gorgias Connect to small-scale dinners designed to test new markets, Anna reveals the secrets behind Gorgias's diverse event portfolio and their pivotal role in market expansion.
Explore the meticulous details that go into making each event a success, from choosing the perfect venue in an unfamiliar city to the surprising impact of comfortable flooring on booth foot traffic. Anna shares her insights on how the goals of these events—be it lead generation, customer engagement, or brand enhancement—have evolved over time. Discover the financial wizardry behind budget allocations and how Gorgias tailors events to cater to various stakeholders, ensuring not just customer acquisition but also solidifying existing relationships.
Peek behind the curtain to see how Anna and her team keep their event operations seamless and efficient. Learn about their process of using dedicated Slack channels for event requests, Asana for logistical management, and how tools like HubSpot and lemlist optimize marketing operations. This episode is a treasure trove of insights for marketing and MarTech professionals eager to automate and personalize event communications, drive engagement, and precisely measure success. Anna's expertise is sure to inspire and equip you with strategies to take your event marketing to the next level.
RSVP for Anna's upcoming webinar series here
Find Anna on LinkedIn here
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Unlock the secrets of harnessing energy for personal and professional success with our special guest, Carrie Fabris, founder and Chief Reframer of CareerFrame. Together, we redefine the concept of Return on Energy (ROE), offering a fresh perspective on how to evaluate the energy we invest in our daily tasks. Discover Carrie's insightful four-step approach to ROE, which will help you verify feelings, pinpoint impact, balance costs, and make decisive actions about whether to continue or drop certain tasks. By embracing tools like Clifton StrengthsFinder and Myers-Briggs, Carrie highlights the profound effect energy levels can have on decision-making and team dynamics.
Shift your focus away from immediate satisfaction toward long-term achievements. Through engaging discussions, we explore the growth mindset, resilience, and courage required to tackle tasks that demand energy without quick rewards. Our conversation delves into the cultural penchant for instant gratification and offers strategies to maintain focus on long-term objectives. Learn how the RPM framework—result, purpose, and massive action—can guide you toward patience and steady advancement, ensuring your energy is well-invested for future gains.
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Join us as we unravel the transformative power of AI in business with Kobi Stok, the visionary entrepreneur behind Forwrd.ai. Discover how his journey from WalkMe to launching Forwrd.ai is reshaping the landscape of data science automation. This episode promises insights into how AI can act as a team of data scientists, empowering businesses to turn complex data into clear, actionable strategies and enhanced performance. Kobi provides an insider's view into current challenges and solutions, highlighting the need for accessible tools that revolutionize decision-making processes.
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Unlock the secrets to building a formidable marketing operations function with insights from our expert guest, Deirdre Mahon. Deirdre, a trusted advisor in product marketing and growth, reveals the essential steps early-stage companies must take to set up their marketing operations for success. From selecting the right marketing automation system to establishing clear KPIs and fostering cross-departmental collaboration, she provides invaluable guidance to ensure your organization is on track. Deirdre also highlights the often-overlooked aspects like budgeting for tools and processes alongside campaigns, ensuring a well-rounded approach.
As organizations expand, the transition from a generalist to a specialist model becomes crucial. Explore strategies for creating specialized teams to manage different stages of the sales funnel efficiently while avoiding potential pitfalls like inefficiencies and misalignment. Deirdre emphasizes the importance of clear communication and strategy alignment to maintain seamless operations and sustainable growth. Regular performance reviews become your best ally in deciding which strategies to pursue or discard, enhancing overall efficiency.
The episode takes a transformative turn as we discuss the role of AI in modern marketing. AI tools like ChatGPT and MarkovMLcom are changing the game, automating repetitive tasks and enabling marketers to focus on strategic and creative endeavors. Discover how balancing AI capabilities with human intelligence can unlock new levels of innovation and productivity. With AI handling mundane tasks, marketers can shift from mass messaging to creating personalized, impactful campaigns. Join us in exploring these exciting possibilities and transform your marketing operations for the future.
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What if your marketing strategy could be supercharged by AI? Clemens Diemann, a leading AI growth consultant from Algomarketing, joins us to share his expertise on navigating the complex world of marketing operations. He brings to light the struggles marketers endure when relying on historical data and intuition, revealing how this pressure can lead to strategic decisions based more on hope than certainty. Clemens discusses the often daunting task of meeting ever-increasing targets and how running ad hoc campaigns without thorough analysis can strain marketing teams and lead to incomplete data-driven decisions.
Clemens dives deep into the transformative role of predictive analytics and AI in marketing. He challenges traditional models like the MQL to SAIL to pipeline approach, which can flatten conversion rates when not integrated with a broader revenue operations strategy. By encouraging collaboration across teams and employing predictive analytics, marketing professionals can unlock significant improvements in campaign performance and sales funnels. Clemens illustrates this with a compelling case study from Cisco, showing how AI-driven insights can elevate sales team performance and foster better decision-making.
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Curious about how a fitness instructor transitions into a marketing ops powerhouse? Join us for a fascinating conversation with Jannelle Roscoe, the Associate Director of Digital Marketing and Marketing Systems at Lonza. Jannelle shares her unique journey from the world of fitness to mastering marketing operations, all while sticking to a budget. Her experience highlights the importance of customer-centric thinking, not only when engaging with external clients but also within internal teams. Her insights into customer journeys and motivations are must-hear lessons for anyone navigating the complex realm of marketing operations.
In our discussion, you'll discover the power of continuous learning and humility in professional growth. Jannelle opens up about embracing new challenges and overcoming the fear of not knowing everything, striking a perfect balance between confidence and humility. We explore the importance of creating nurturing environments where newcomers can freely ask questions, seek guidance, and grow without unnecessary struggles. This approach not only fosters personal growth but also strengthens the marketing operations community by encouraging collaboration and shared experiences.
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Unlock the secrets to transforming your marketing strategies with the power of AI, featuring insights from Luke Crickmore of Algomarketing. Learn how artificial intelligence is not just a tool but a game-changer that elevates data analysis and campaign strategy to new heights. Luke shares his expertise on automating the mundane, freeing up time for creativity, and crafting more personalized marketing experiences that cut through the noise. Discover how AI empowers marketers to concentrate on what truly matters: interpreting data to make informed decisions and fostering innovation in their campaigns.
Imagine a world where entire marketing campaigns are nearly complete with AI-driven insights, needing only the human touch to refine and finalize. That's the future we discuss, exploring AI's role in generating dynamic hypotheses for campaigns, moving beyond basic multivariant tests, and ensuring brand alignment through finely-tuned models. We delve into the crucial topics of intellectual property and data security, explaining how AI can enhance content creation while safeguarding brands' unique voices. Through our conversation, we paint a vision of a more efficient and effective marketing process, driven by AI yet validated by human expertise.
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Explore the journey from stage acting to marketing operations with Cory Huff, Marketing Operations Manager at Discogs, as he shares insights on storytelling, personalization, and emotional intelligence in marketing. The episode highlights collaboration and the nuances between B2C and B2B marketing environments.
• Investigation of storytelling as a powerful marketing tool
• Discussion on personalizing marketing messages
• Examination of the transition from B2C to B2B marketing
• Insights on data challenges within marketing operations
• Importance of team collaboration in marketing execution
• Role of emotional intelligence for marketers
• Strategies for implementing change within organizations
Link to the book Team Habits: How Small Actions Lead to Extraordinary Results here
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What if AI could redefine the very essence of creativity and fulfillment in marketing? That's exactly what Yomi Tejumola, the visionary founder and CEO of Algo Marketing, explores with us. Imagine a world where marketers aren't bogged down by routine tasks but are instead empowered to tap into unprecedented levels of inventiveness and strategic thinking. With Yomi’s insights, we discuss the rise of the "evolved marketer"—those who harness AI not just for productivity but as a catalyst for personal and professional growth.
Picture your brain as a network of highways and dirt roads, where AI serves as the tool to pave new paths and break free from mental ruts. Together, we unpack how automation can free us from mundane processes, allowing marketers to focus on discovering innovative strategies and channels. This shift in mindset opens doors to expanded neuroplasticity and creativity, ultimately reshaping our approach to marketing and beyond. It's about harnessing technology to not just change how we work, but how we think.
In the realm of team dynamics, we venture into the nuanced world of productivity and stress measurement with AI solutions. Yomi and I reflect on the initial hesitance teams may face when integrating new tools and the potential for AI to alleviate stress through predictive action recommendations. By streamlining tasks and aligning individual efforts with team goals, AI can transform workforce strategies into cohesive and effective operations. As we conclude, Yomi and I express our gratitude to our listeners, inviting you to contribute your thoughts and ideas for future episodes. Let’s continue pushing the boundaries of innovation together.
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This episode dives into the dynamic realms of B2C and B2B marketing operations, highlighting their interconnectedness and the emotional versus rational appeals that differentiate them. Beth Horrigan shares her extensive career journey, emphasizing the importance of curiosity and collaboration across marketing sectors.
• Discussion around pivotal career moments in marketing
• Exploration of B2C emotional marketing vs. B2B rational marketing
• Insights on campaign management and cross-team collaboration
• Importance of technology and AI in marketing operations
• Commonalities from the 2024 State of the MoPro report
• Advocating for curiosity and knowledge-sharing across sectors
Link to Adam Grant's podcast episode can be found here.
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Ever wondered how a podcast can thrive amidst chaos and unexpected interruptions? From fire alarms to lullabies, our journey with OpsCast over these past four years has been anything but ordinary. Born amidst the uncertainty of the COVID-19 pandemic, our podcast grew from a live talk radio concept to a platform for raw and unfiltered marketing operations discourse. We've shared laughs, learned from mishaps, and embraced the charm of unscripted moments, all while exploring the evolving intersection of marketing and technology. As we reminisce about our beginnings and the quirky anecdotes that have shaped our identity, we extend gratitude to our listeners and guests who have been part of this wild ride.
Join us as we celebrate milestone episodes like "WTF is Marketing Operations" with Amy Goldfine and explore the profound impact our content has had on listeners’ careers. The heartfelt stories of transformations and professional growth fuel our passion, even when analytics remain elusive. Encouraging personal and professional goal-setting, we look forward to new challenges and fresh insights in the year ahead. We also delve into the shifting trends in education, particularly the surprising decline in computer science applications, and how AI perceptions may be reshaping career paths in tech.
The future of OpsCast promises exciting shifts as we aim to bring more B2C perspectives into our discussions, delve into personal narratives, and forge deeper community connections. Inspired by personal stories like those shared by Kyle Lacey, we're eager to explore the human side of professional journeys and offer spaces for shared interests beyond work. With an eye on both professional development and personal growth, we invite you to share your experiences, feedback, and ideas as we continue to evolve and expand our content. Here's to another year of unscripted moments, valuable insights, and meaningful conversations!
Link to Building Effective Agents can be found here
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Ever wondered how small to medium-sized businesses can harness the power of business intelligence without breaking the bank? Join us for an enlightening chat with Janet Gehrman, co-founder of Scoop Analytics, who reveals the untapped opportunities in marketing analytics designed specifically for SMBs. Discover Janet's journey in creating tools that make data integration and visualization more accessible, and how advancements like APIs are simplifying the user experience. As Janet shares her insights, you'll learn about innovative ways to streamline the BI process, overcoming challenges with evolving computing power and intuitive system design.
We also dive deep into the critical role data snapshots play in strategic decision-making. Mere numbers can be deceiving without the proper context, and Janet explains why understanding the "why" behind KPIs is essential. With tools like Scoop, tapping into real-time data drilling becomes feasible, allowing businesses to navigate the ever-changing go-to-market landscape with flexibility and precision. It's not just about hitting targets; it's about understanding the questions behind those metrics and effectively managing the shifting data that influences everyday operations.
Finally, we tackle the complexities of marketing attribution and the art of analytics storytelling. Janet guides us through the intricate world of demonstrating financial impacts in B2B marketing, where traditional tracking systems fall short. The conversation underscores the importance of aligning marketing strategies with broader business objectives and the power of storytelling in making data-driven insights resonate with stakeholders. By blending numbers with narrative, businesses can foster stronger credibility and trust, ultimately achieving a more cohesive path toward success.
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Unlock the secrets of a thriving startup culture with insights from Brendan Burke, Senior Marketing and Growth Manager at Baydin (Boomerang). Ever wondered how a company can successfully run 52 experiments in a year? Brendan reveals how Boomerang, a bootstrapped company since 2010, champions data-driven decisions and adaptability, creating an environment where ideas are tested quickly and inefficient ones are discarded without hesitation. His intriguing journey from politics to tech underscores the unexpected paths our careers can take, offering lessons in flexibility and growth.
Explore the art of managing experimentation in product development as we dissect Boomerang's 2024 initiative using a modified RICE framework. With guidance from Boomerang's CEO, we shine a light on the meticulous process of refining a long list of potential experiments into actionable strategies, focusing on reach, impact, effort, and reversibility. Discover the power of minimizing bias through structured frameworks and how iterative testing can enhance user engagement, all while keeping the experiment list fresh with new ideas and insights.
Finally, we dive into the world of marketing operations, discussing the critical role of specific metrics and the challenges of replicating results across different platforms like Gmail and Outlook. Learn about the surprising effectiveness of quick tests on seemingly minor details, and how unconventional strategies, like intentional misspellings in ads, can capture attention. We also highlight the importance of fostering a culture of experimentation that enhances collaboration, especially in remote work settings, where communication and team relationships thrive through continuous learning and adaptation.
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What happens when you blend the worlds of exercise physiology and marketing? Our latest episode features Leanne Dow-Weimer, a fractional marketing leader, who shares her unique journey from gym floors to executive offices. Leanne's story offers a fresh perspective on how personal training parallels marketing—it’s all about understanding and motivating people. You'll learn how aligning marketing strategies with seasonal trends and focusing on sustainable, evidence-based approaches can lead to lasting success, avoiding the pitfalls of quick fixes.
But that's just the beginning. We also tackle the often tricky balance between maintaining a profitable business and pursuing altruistic goals. Using insights from John Mackey's path with Whole Foods, we explore how understanding finance is crucial for social impact and growth. Leanne and I dive into the importance of financial literacy and effective communication in gaining stakeholder buy-in. We share strategies to discern which business ideas hold water, emphasizing the need to blend operational and financial insights for overall success.
Finally, we unpack the essence of brand identity and the power of data-informed decision-making. With examples like Southwest Airlines, we highlight how a brand's core values permeate every aspect of the business, influencing everything from hiring decisions to customer service. We stress the importance of data literacy, advocating for meaningful storytelling with data rather than relying on raw numbers. This episode is a must-listen for anyone eager to understand the intersection of data, humanity, and marketing.
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What if you could transform your business into a predictable revenue engine? Join us as we chat with Sean Lane and Laura Adint, the brilliant minds behind "The Revenue Operations Manual." Sean and Laura, who first teamed up during their days at Drift, share the incredible journey of crafting their comprehensive 80,000-word guide, meticulously organized using the operation professionals' favorite tool—spreadsheets! They discuss how their collaboration grew into an official partnership with a publisher, emphasizing the value of diverse perspectives in crafting a resourceful handbook for revenue operations professionals.
Uncover the true nature of Revenue Operations (RevOps) as we redefine a concept often confused with Sales Ops. This episode highlights how RevOps unites marketing, sales, and customer success operations to create scalable business outcomes. Sean and Laura provide insights from their book on how RevOps professionals can enhance specialization and clarity within teams. They reveal strategies for planning, execution, and deriving insights that are essential for marketing and sales ops professionals to contribute effectively to their organizations.
Explore the evolving landscape of operations roles and the mindset required to excel. Sean and Laura delve into the importance of creating more value than one's salary and the role of leadership in recognizing the unique contributions of operations professionals. Discover practical strategies for skill development and cross-functional collaboration, with tips on avoiding a victim mentality and embracing proactive learning. Connect with Sean and Laura on LinkedIn for further engagement and insights into the dynamic world of Revenue Operations.
As mentioned in the episode:
- the color coding exercise can be found here
- Anyone interested in pre-ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here)!
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Renowned designer Kelly Robinson joins us to share her transformative approach to environment design, exploring the profound impact our surroundings have on mental health and adaptability. From her work with tech giants like Airbnb and Headspace to guiding individuals as their homes became workspaces during the pandemic, Kelly offers a unique insight into crafting spaces that nurture the human spirit. Her intuitive design philosophy not only addresses functionality but also supports well-being, offering practical advice for those adjusting to new living and working conditions.
In an emotionally charged conversation, we embrace the power of vulnerability in the workplace. Through personal stories of grief and resilience, we uncover how such experiences can reshape professional interactions and lead to more empathetic and cohesive teams. By fostering an environment where employees feel comfortable sharing personal challenges, we reveal the potential for workplaces that prioritize emotional intelligence and compassion. This dialogue challenges the traditional view of professionalism, urging leaders to balance strategic thinking with genuine care for their team members.
Our discussion further ventures into the intricate dynamics of team roles, from the strategic "rocket builders" to the emotionally attuned "nurturers." With insights from tools like StrengthsFinder and Myers-Briggs, we highlight the importance of understanding diverse personalities and working styles to create inclusive and value-driven environments. As we navigate the complexities of neurodiversity and leadership, we emphasize the significance of empathy, accountability, and embracing diverse perspectives to foster innovation without overlooking well-being. By incorporating elements of psychology into leadership training, we inspire a shift towards a more holistic approach to management that values both human connection and business success.
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Ever wondered how a career shift can lead you to the job of your dreams? Join us for an inspiring conversation with Hannah Nodus, the Product Manager of Marketing Ops Technology at Salesforce, as she shares her fascinating journey from tech consulting at PWC to her current dream role at Slack. Hannah opens up about the pivotal experiences and mentors, especially Peter Kirk, who shaped her professional growth and fueled her passion for Salesforce products. Her story is a testament to the serendipitous paths that can lead to a fulfilling career in marketing operations.
Explore the dynamic world where marketing ops professionals seamlessly transition into product management roles. We delve into how foundational skills like problem-solving and technology integration are crucial in bridging diverse teams and functions. Hannah sheds light on the hybrid role professionals often play, balancing technical know-how with functional strategies to connect go-to-market plans with technology infrastructure effectively. Discover the importance of adapting to change and harnessing team strengths to drive business success.
Gain valuable insights into how resources like Salesforce’s Trailhead and professional communities can propel career growth. Hannah discusses the significance of a holistic understanding of the sales cycle and the power of lifecycle analytics in revenue operations roles. The episode also highlights the benefits of agile methodologies and the enriching experience of engaging with communities like marketing ops groups. Whether you're looking to excel in RevOps or seeking inspiration for your professional journey, this episode offers a blend of personal narratives and practical advice to help you thrive.
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Join us for an insightful conversation with John Pagano, Vice President of Digital Studios at Paramount/Nickelodeon, as he takes us on a journey through the ever-evolving world of content creation. Discover how John's impressive career has led to the development of cutting-edge AI post-production systems that are revolutionizing video content production. From catering to Nickelodeon's diverse global audience on 53 YouTube channels to overcoming the challenge of creating high-volume content with limited resources, John shares strategies that resonate with both legacy media companies and B2B enterprises.
Explore the transformative power of AI technology in redefining the role of modern producers. Learn about the innovative tools John's team has crafted to streamline video editing, from keyword searches in caption files to vector cell search capabilities. These advancements not only shave off substantial time—sometimes entire days—from production timelines but also liberate creative minds to explore new formats like vertical videos. This evolution in creative operations underscores the growing intersection of traditional artistry with data and technology, encouraging a fusion of skills that align with interdisciplinary educational trends.
Ponder the future of content creation and the delicate balance between creativity and structured processes within creative teams. John emphasizes the need for project management systems, like Airtable, to harmonize workflows and communications across various departments. He highlights the importance of hiring adaptable individuals eager to learn, especially in a landscape where foundational knowledge of AI and data is crucial. As we discuss best practices for change management and the adoption of new AI tools, John's insights offer valuable guidance for fostering innovation while embracing the joys and challenges of parenthood. Connect with us on LinkedIn to stay updated on future discussions and industry events.
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Unlock the secrets to transforming your sales and marketing strategies with insights from Alice Walker and Christine Maxey of Lean Data. Discover how the introduction of buying groups is not only reshaping traditional methods but also elevating the collaboration between marketing and sales teams. This episode promises to equip you with a balanced approach that enhances your understanding of key decision-makers within target accounts, bridging the gap between marketing qualified leads and account-based marketing strategies.
Alice and Christine dive into the synergy between buying groups and existing ABM tactics, debunking myths that these are obsolete. Learn how integrating these strategies can elevate your engagement with key influencers and decision-makers, making your marketing efforts more agile and relevant. By embracing these enhanced strategies, marketing teams can foster stronger alignments with sales, ultimately improving conversion rates and opportunities.
Navigate the complexities of implementing these innovative strategies with practical advice from our guests. From the role of executive champions in building trust to the potential of multi-threading in sales and innovative SDR compensation models, there's a wealth of knowledge to explore. With a forward-looking perspective, we also touch on the implications of AI and technology in shaping the future of sales. Join us for this insightful conversation and stay tuned for a follow-up episode where we'll continue to explore these game-changing concepts.
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Unlock the secrets of data-driven marketing with Vishnu Vankayala, the visionary founder and CEO of CustomerLabs. Gain exclusive insights into the world of first-party, second-party, and third-party data, and learn how to navigate the complexities of data privacy and tracking restrictions. Vishnu sheds light on the transformative power of first-party data, revealing how it can elevate your marketing strategies in an increasingly privacy-conscious digital landscape. Discover the game-changing shift from traditional tracking to server-to-server connections and the ways ID resolution can sharpen your performance marketing strategies.
Explore the burgeoning field of first-party data operations (1PDOPS) as we discuss the role of ID resolution in creating a cohesive identity across multiple platforms. Vishnu shares his expertise on unifying disparate system IDs to enhance lead quality and marketing performance. Learn how the synergy between CRM data and marketing operations can empower platforms like Google, Facebook, and LinkedIn to generate high-quality leads. This episode is a treasure trove of knowledge for marketing professionals eager to optimize campaigns and reduce costs while navigating the challenges of privacy regulations.
Elevate your networking game by tuning into our conversation with Vishnu about the power of LinkedIn for knowledge sharing. He shares invaluable tips on using the platform to connect with industry leaders and exchange insights. This episode promises to be a rich resource for anyone looking to harness the power of data in digital marketing. Join us and become part of a community that values learning, growth, and collaboration.
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Garrath Robinson, founder and CMO of Rev-X-Cel, joins us to reveal the secret sauce behind transforming marketing operations from mere order-taking to a strategic powerhouse. His journey, which began with a college business venture, spans impactful roles at Microsoft and beyond, providing him with unique insights into efficiency and optimization. Garrath's experience with tech and operations has fueled his passion for startups and go-to-market strategies, equipping him with invaluable lessons on how to turn marketing into a strategic asset for any company.
Shifting gears, we follow the entrepreneurial pathway of building successful e-commerce brands and navigating the transition from corporate America to a thriving consulting career. Garrath's reflections on the challenges and triumphs of starting multiple e-commerce ventures, including a profitable Amazon business, offer practical lessons for anyone in the business landscape. We discuss the pivotal role of marketing automation across company sizes and the often overlooked power of personal branding on platforms like LinkedIn, which can open doors to enriching connections and opportunities.
In our conversation, we also tackle the necessity of adaptability and cross-functional collaboration, emphasizing the importance of financial literacy for marketing professionals. Garrath shares how understanding finance can enhance strategic decision-making, making marketers more effective in their roles. We explore the dynamic interplay between flexibility, ownership, and financial insights, drawing parallels between the tech industry and military operations. By sharing personal anecdotes, we underscore the impact of supportive leadership environments, where innovation can thrive and cross-departmental communication is key to success.
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What happens when a military intelligence officer turns tech entrepreneur? That's what we uncover with Jonathan Hansing, co-founder of Walabi, as he shares his intriguing journey from the US Army to shaping the future of marketing analytics. Listeners will discover the surprising parallels between military intelligence and B2B marketing, as Jonathan elaborates on his experiences at Narrative Science, Tableau, and Salesforce. Together, we navigate the potential and pitfalls of data-driven methodologies in the world of AI and marketing, as Jonathan humorously admits to being an "AI guy who hates other AI guys."
Marketing and sales teams often face significant challenges with data integration and visualization, and Jonathan brings to light the steep learning curves associated with platforms like Tableau. Our discussion explores alternative tools that simplify these processes and introduces the Cynefin framework as a strategic ally for marketers. This sense-making model helps differentiate between complicated and complex problems, offering strategies to align marketing efforts and secure leadership buy-in. We provide real-world examples of how this can improve communication and understanding among business leaders across diverse domains.
The future of marketing is rapidly evolving, especially with AI's transformative impact, and we emphasize the necessity of rapid experimentation. Jonathan and I explore how being data-driven is crucial, yet it's equally important to embrace failure as part of the learning journey. We discuss the concept of an experimentation budget as a growth lever, the scientific approach to marketing, and the art of staying comfortable with uncertainty. By the end of our conversation, listeners will be equipped with strategies to navigate the dynamic landscape of AI-influenced marketing while spreading their bets across multiple channels.
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Unlock the secrets to making your tech investments genuinely work for you with insights from our esteemed guest, Tony Ferreira. With nearly two decades of experience in the marketing technology sector, Tony has transitioned from the agency world to leading marketing technology at Wrench Group. In our conversation, Tony challenges the misconception that simply acquiring new tools will miraculously solve organizational issues. Instead, he reveals how a strategic approach, emphasizing readiness and structure, is essential to truly leveraging technology investments within your organization.
Throughout our discussion, we tackle the intricacies of organizational readiness and its critical role in implementing effective technology solutions. From miscommunication pitfalls to the perennial struggle of justifying tech investments as value-generating rather than costly expenses, we cover it all. Drawing from personal anecdotes and industry events like Adobe Summit, we highlight how aligning organizational structures with tech investments fosters a holistic business strategy, ensuring that every tool performs its best function. These lessons are especially poignant for businesses navigating the challenges of cost versus investment perceptions within their tech stacks.
Finally, we focus on the vital elements of change management and decision-making in tech adoption. With real-world examples, Tony and I explore how a robust plan and clear communication strategies can overcome resistance and foster stakeholder buy-in. We delve into the complexities of decision-making authority and the cultural barriers to acknowledging 'successful failures.' By encouraging an environment ripe for experimentation and learning, organizations can transform tech adoption from a daunting task into an opportunity for enhanced efficiency and productivity. Join us for an episode filled with valuable insights and actionable strategies to maximize your tech stack through organizational readiness.
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Embark on an inspiring journey with Andrea Lechner-Becker, CMO at LeadMD, as she recounts her dynamic shift from the sports entertainment arena with the Phoenix Suns to becoming a maestro of marketing automation. Holding the baton for tools like Eloqua and Marketo, Andrea orchestrates a symphony of insights into the ever-evolving landscape of marketing analytics in the B2B realm. She emphasizes the vital importance of bridging the gap between marketing endeavors and tangible sales results—a task she approaches with both passion and precision. Her expertise, garnered from the distinct challenges of sports marketing, carries over into her profound understanding of customer psychology, offering a masterclass in what B2B marketers should focus on when it comes to analytics.
Our conversation then waltzes into the delicate balance of consulting pricing and specialization, where Andrea's seasoned perspective shines bright. The art of valuing expertise, rather than mere time spent on tasks, comes under the spotlight as we navigate the intricacies of pricing strategies and service packaging. We unveil the essence of setting boundaries and communicating transparently with clients, ensuring that the value delivered is unmistakable. Andrea then shares her heartfelt transition from consultant to CMO, where empathy and common sense become the guiding stars. As we uncover the ground realities behind strategy execution, we celebrate the unique position that comes with marketing to fellow marketers, all while embracing authenticity and a genuine marketer's perspective in the consulting world.
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Ever wondered how a math enthusiast turned aerospace engineer finds his calling in the world of marketing? Join us as we sit down with Stefano Mazzalai, a seasoned expert in marketing technology and operations, who takes us through his unconventional career path. From numerical simulation and software development in the aerospace sector to the strategic heart of marketing operations, Stefano’s journey is a testament to the power of analytical skills in shaping a successful career. Discover the pivotal moments and decisions that led Stefano to pivot from engineering to marketing, guided by a desire for new challenges and an unexpected love for marketing discovered during his MBA journey.
Stefano's unique perspective bridges the often siloed worlds of marketing and engineering, offering insights into the art of balancing stakeholder demands without exhausting resources. He unpacks the strategies for translating marketing needs into technical specifications, a skill that’s increasingly vital in today's data-driven business landscape. Stefano emphasizes the necessity of understanding trade-offs and the importance of aligning extreme requests with business requirements and capabilities. His balanced approach not only achieves strategic goals but also fosters productive internal relationships, ensuring sustainable success.
In the final stretch, we tackle the intricate world of data quality and governance within B2B contexts, comparing it with the often-misunderstood ease of B2C data strategies. Stefano highlights the importance of leveraging technology to overcome data quality challenges, drawing from his experience at Demandbase. He shares valuable insights into establishing clear data definitions and governance structures, underscoring their critical role in aligning marketing operations with larger company objectives. Learn how to measure the impact of data initiatives and maintain data accuracy, ensuring that marketing efforts are seamlessly aligned with overarching organizational goals. Tune in for a masterclass in marketing operations and data strategy from someone who's walked the path and emerged a leader.
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Discover the transformative journey of Julz James, a celebrated Marketo champion, as she unveils the secrets to a thriving career in the MarTech consulting world. Her story is not just a narrative; it's a roadmap for marketing professionals aiming to pivot their careers with finesse and strategic prowess. From her inaugural steps in the industry to establishing her consultancy, Julz' experiences serve as a masterclass in building lasting client relationships, adapting to diverse Marketo environments, and the continuous upskilling required to navigate the dynamic terrain of marketing technology.
Expand your understanding of the intersection between marketing theory and practical application with our episode's esteemed PhD guest, who seamlessly marries academic insights with real-world consulting challenges. This dual perspective sheds light on the immense value of hands-on experience with tools like Marketo, Salesforce, and Google Analytics. The guest's candid discussions reveal the trials and triumphs of both teaching and consulting, while accentuating the importance of lifelong learning and the ripple effect of empowering students with applied knowledge.
Join us as we delve into the practicalities of freelancing and consulting, from the art of transparent billing to the juggling act of client management. I share my preference for billing by the hour, fostering transparency and trust. Moreover, we weigh the merits of starting a marketing career on the client-side versus in an agency, and speculate on the potential impact of specialized marketing qualifications such as a hypothetical PhD in Marketo. Before we part ways, we extend a hearty thanks to Julie and invite you to enrich your marketing acumen by tuning in to these insights, stories, and strategic musings on the SMTC Podcast.
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Embark on an adventure through the landscape of MarTech consulting with the guide extraordinaire, Bryan D'Andrea. Swap the predictability of agency life for the thrill of carving your own independent path as Bryan, a San Diego-based consultant, joins us to share the twists and turns of his professional journey. Courtney and Grant sit down with Bryan to delve into the world of marketing technology operations, discussing the ins and outs of powerhouse platforms like Salesforce and HubSpot. Bryan doesn't just talk shop; he provides a masterclass in aligning sales, marketing, and customer success teams for a symphony of business efficiency. For anyone flirting with the idea of venturing into the consulting realm, Bryan lights up the path with practical wisdom and seasoned insights.
But wait, there's more than just industry talk—we also crack the code on networking and freelancing strategies that can propel your career skyward. Personal stories of success and learning moments illuminate the conversation as we reveal how the human touch can transform professional connections into career catalysts. From leveraging the power of testimonials to scaling your freelance business into a full-blown agency, we cover the full spectrum of opportunities that await the savvy freelancer. If passion fuels your professional drive, this episode is your rallying cry to embrace the adventure of freelancing and uncover the strategies that can make your consulting dreams a reality.
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Imagine stepping into the ring of professional wrestling and how it could transform your approach to the corporate world. That’s precisely what happened to Devin Leshin, a marketing technologist at Microsoft, whose journey from wrestling fan to wrestling performer has left a lasting impact on his career. Devin shares how his passion for wrestling, sparked through resourceful ways to catch pay-per-view events and a chance encounter at an Elks Lodge, seamlessly intertwined with his trajectory in marketing operations and technology. The episode shines a spotlight on how unexpected paths can equip us with diverse skills that enrich our professional lives.
Peeling back the layers of business and entertainment, we draw intriguing parallels between the economy's hidden complexities and the theatrical world of pro wrestling. From handshake rituals in locker rooms to the meticulous planning behind wrestling promotions, Devin and I explore how these elements mirror corporate structures and cultural shifts over time. Revelations about everyday inventions like Velcro add depth to our conversation about the often-overlooked intricacies of both industries, offering fresh insights into the similarities between theater and wrestling.
Communication is the backbone of both wrestling and business success, and we uncover strategies for fostering collaboration and growth. By weaving in Devin's experiences from wrestling, sales, and customer service, we highlight the art of balancing short-term wins with long-term vision. Emphasizing the use of tools like AI for refining communication, we showcase how small shifts in approach can lead to significant improvements in teamwork and strategy. This episode is more than just a tale of wrestling and marketing; it's a testament to the power of unique experiences in shaping innovative perspectives in any field.
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Unlock the secrets of data management in marketing operations with Adrianna Shukla, Director of Demand Generation at Snowplow. Join us as Adrianna shares her expertise on constructing a robust operational backbone that ensures data accuracy and actionability, a crucial element for any marketing strategy. Discover the art of aligning data collection with business outcomes and avoid the common trap of excessive data gathering without a purpose.
Our conversation takes you through the intricate challenges of harmonizing data across departments like sales, finance, and marketing. Learn why defining acceptable error margins and maintaining detailed documentation is essential for cross-team clarity. Adrianna highlights the revolutionary potential of RevOps, where unifying diverse data sources can forge a comprehensive customer view, enhancing decision-making and customer experiences. We also touch on the rise of AI-driven innovations, such as recommendation engines, which rely on precise data integration.
Explore the evolution of marketing and revenue operations, where data shines as a strategic asset. Adrianna reveals how treating data as a product can transform it into a dynamic tool for better customer engagement and strategic decision-making. We examine successful data operationalization from leading brands like Burberry and Charlotte Tilbury, showcasing how a solid data foundation is critical to harnessing AI's power and ensuring future scalability. Listen in for practical insights and strategies to elevate your marketing operations and drive long-term success.
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Join us as we engage in a dynamic conversation with Nick Araco, the visionary CEO and founder of the CFO Alliance. What if finance roles were not just about numbers but also about building community and collaboration? Nick sheds light on his journey in creating a safe and interactive space where finance leaders are empowered to connect, debate, and influence their enterprises effectively. We've touched on the exciting possibilities for Mopsapalooza 2025, including a potential CMO CFO panel—a testament to the powerful synergies between finance and marketing operations.
Explore the intriguing dynamics between finance and marketing with us. While finance leaders often feel restricted by traditional confines, marketers thrive on spontaneity. Our discussion unveils how finance professionals are stepping out of their silos, learning from their marketing counterparts, and embracing storytelling to enhance their roles. Through real-life insights from North America, we highlight the critical skills of active listening, intellectual curiosity, and critical thinking that are key to bridging gaps, especially during budgeting season.
Our exploration continues into the realm of data visualization, a game-changer in finance communication. Discover how tools like Power BI are revolutionizing the way financial data is shared, fostering interdepartmental collaboration and strategic growth. We delve into how finance professionals are increasingly integrating across business areas, driven by a need for collaboration and understanding. The conversation culminates in the art of building career-enhancing connections, underscoring the importance of financial literacy and professional networking as powerful tools for career growth and partnership-building.
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Joining us today is Chris Golec - a serial entrepreneur - who is currently Founder & CEO of Channel99, a company that leverages AI to help companies improve B2B marketing programs and invest in growth. Prior to Channel99, Chris has been active advising CEO's and marketing executives, investing in start-up's, and supporting various philanthropic organizations. Previously, he founded Demandbase to transform B2B advertising, marketing and sales through innovations in digital technology and pioneered the ABM technology category. Prior to starting Demandbase, Chris founded Supplybase to help global manufacturers collaborate with their supply chain to bring new products to market. Before becoming a software entrepreneur, Chris held multiple sales, marketing and engineering positions with GE, DuPont, and GM.
Tune in to hear:
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Chris shares the initial vision behind Demandbase and the shift towards Account-Based Marketing (ABM) in the B2B space. Discover what led to this strategic pivot and its impact on the company's growth.
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Explore the role of AI in reshaping the future of marketing operations. Chris discusses the potential changes and opportunities AI presents for marketing teams, with a focus on automation and data insights.
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Learn why Chris launched Channel99 and how it addresses the challenges of marketing analytics. He delves into the unique opportunities it offers for data-driven decision-making in marketing.
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Chris explains what it means to be an AI-driven Marketing Investment Decision Platform and how the use of economic analysis helps in predictive marketing. Real-world scenarios and examples are discussed for better understanding.
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Today we are joined by Sangeetha Parsan and Mary Wallace from Informa to talk about the lessons learned from rolling out a CDP at a global enterprise organization.
Sangeetha is Vice President, Professional Services at Informa. She has been in IT leadership in various capacities at Informa for several years. Prior to Informa, she was part of IT project management and technology with UBM, which was acquired by Informa. And, her early career was in solution architecture for web/CMS/Ecommerce.
Mary Wallace is Senior Director, Marketing Technology. She has held several leadership roles in Marketing, Marketing Operations and technology at Informa. Before Informa, Mary led marketing technology efforts at UBM before it was acquired by Informa. She has held roles in marketing, marketing services, IT, and project management.
Tune in to hear:
Overview of CDP Implementation: Sangeetha Parson and Mary Wallace discussed their experiences and challenges while implementing a Customer Data Platform (CDP) at Informa, a global enterprise. They emphasized the importance of enhancing customer engagement and operational efficiency through technology, particularly in response to challenges posed by the pandemic.
Strategic Deployment: The rollout of the CDP was strategic, addressing data silos by integrating data to provide a comprehensive 360-degree view of customer interactions. This integration helps in understanding customer behaviors and preferences across different business sectors of Informa, facilitating more targeted and effective marketing strategies.
Adoption and Change Management: Sangeetha and Mary highlighted the critical aspects of ensuring successful adoption of new technologies within large organizations. They underscored the necessity of engaging with different business units individually to understand their specific needs and then scaling solutions. Training, transparency, and trust were identified as key elements to foster acceptance and utilization of the CDP.
Future Outlook and AI Integration: Looking forward, the integration of AI and machine learning is seen as the next significant step to enhance the capabilities of the CDP. This advancement will allow for even more precise data analysis and segmentation, potentially transforming strategic decision-making processes and operational effectiveness at Informa.
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Joining us today to talk about establishing Marketing Technology as a tool for business impact is Mirko Roettgers. Mirko is General Manager at Triggerfish, a global marketing technology agency based in Brisbane, Australia. Mirko is an experienced senior leader who helps implementing marketing and technology solutions that align to organisational strategic goals, with demonstrated experience across digital, marketing and technology disciplines. Prior to joining Triggerfish, Mirko held leadership roles in digital transformation, digital marketing, and other related fields both internally and at agencies.
Tune in to hear:
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Mirko shares insights on the significance of marketing technology in achieving business goals, stressing the importance of aligning tech initiatives with organizational strengths.
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The episode dives into the challenges and strategies for measuring the effectiveness of marketing operations teams, highlighting the dependency on various factors like sales and market conditions, and the need for metrics that directly tie to revenue.
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The conversation shifts to how personalized marketing strategies can enhance customer retention and satisfaction, with examples of successful implementations in different sectors.
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Mirko offers advice on how to approach new marketing technologies, emphasizing the need for clear objectives, limited scope, and gradual implementation to ensure sustained value from tech investments.
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Meet Jeto, your new Marketo campaign co-pilot!
Jeto is an application that centralizes all your campaign intake into a single place by allowing marketers to easily create, launch, and manage campaigns without stepping foot in Marketo.
The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.
Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?
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Join us as we sit down with Johnny Rodgers, one of Slack's original employees. During his time at Slack - from the beginning until post-acquisition - Johnny wore several hats. Earlier this year, he and some other former early employees started sharing some stories about the early days (and beyond) of Slack. You can read those and subscribe for notifications as new posts are published at buildingslack.com.
Tune in to hear:
- Journey of Slack: Johnny discusses his transition from web development to joining the startup that became Slack. He shares insights on how Slack evolved from a gaming company into a revolutionary communication tool.
- Building Products People Love: The discussion delves into creating software that people can genuinely enjoy using, drawing from Slack's goal to replace email and streamline workplace communication.
- Customer Engagement and Feedback: They highlight the importance of listening to customer feedback to improve products and services continually. Johnny emphasizes the responsive approach Slack takes to incorporate user suggestions and resolve issues.
- Technology Adoption and Change Management: The episode covers strategies for effective technology adoption within organizations, including fostering internal advocates and understanding the challenges of introducing new tools.
- Link to Johnny's website
- Link to the podcast episode "How I Built This" mentioned in the episode
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Meet Jeto, your new Marketo campaign co-pilot!
Jeto is an application that centralizes all your campaign intake into a single place by allowing marketers to easily create, launch, and manage campaigns without stepping foot in Marketo.
The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.
Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?
MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.
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In todays episode, Michael Hartmann talks with Eric Hollebone, President and CEO of DemandLab, a notable figure in the marketing and operations sphere with extensive experience in digital marketing and a robust background in engineering. They delve into the convergence of art and science in marketing, emphasizing the increasing need for a scientific approach due to the advent of digital tools which make marketing efforts more measurable and precise. This discussion spans from the integration of digital strategies in higher education to the internal marketing challenges within businesses.
Tune in to hear:
- Eric and Michael discuss the importance of incorporating scientific methods into marketing to enhance precision and accuracy, attributing this shift to the advent of digital tools which have made measurable marketing accessible to more businesses.
- Eric shares his insights on the current state of marketing education, stressing the need for more practical, digital-focused curricula to prepare students for modern marketing demands.
- They explore the issue of marketing departments struggling to communicate their financial value within organizations, which often leads to their underestimation and underfunding during budget allocations.
- The conversation highlights the crucial role of marketing operations in bridging the gap between creative marketing efforts and business-centric analysis, facilitating better internal storytelling and resource allocation.
- Looking forward, Eric emphasizes the need for marketers to adopt a more data-driven approach, integrating analytics and financial understanding to better justify marketing investments and strategies.
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Meet Jeto, your new Marketo campaign co-pilot!
Jeto is an application that centralizes all your campaign intake into a single place by allowing marketers to easily create, launch, and manage campaigns without stepping foot in Marketo.
The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.
Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?
MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.
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Can the latest ABM technology truly revolutionize your marketing strategy, or is there more beneath the surface? Join us on this compelling episode of OpsCast as we sit down with Jessica Fewless and Andrea Frazier to explore the oft-misunderstood world of Account-Based Marketing. Jessica brings a rich tapestry of experience from her unique career journey that includes transitioning from sales to marketing, with a notable stint in non-profit organizations. Meanwhile, Andrea shares how her solid background in agricultural economics provided her with the analytical prowess essential for excelling in marketing operations. Together, they unveil personal stories and professional insights that shed light on unconventional paths to success in ABM.
In this episode, we challenge the misconceptions surrounding the implementation of ABM technology. The discussion focuses on the critical need for strategic planning and data readiness before purchasing ABM tools. We dissect the common pitfalls faced by companies who rush into technology investments without a solid ABM strategy, often leading to less-than-stellar results. Jessica and Andrea emphasize the importance of due diligence, continuous evaluation, and validation of sales claims to ensure that your ABM initiatives are on the right track from the onset.
We also delve into the operationalization of ABM, highlighting the essential role of Marketing Operations (MOPs) in both strategic planning and execution. Drawing from pilot programs and real-world examples, we discuss how to set realistic expectations and effectively utilize existing technology to drive success. Moreover, we explore the transformative potential of MOPs professionals when they transition from mere order-takers to crucial players in shaping ABM strategies. By asking insightful questions and demonstrating strategic thinking, MOPs can significantly contribute to the overall success of ABM initiatives. Don’t miss this opportunity to gain valuable insights and practical advice from our esteemed guests, Jessica Fules and Andrea Frazier.
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Meet Jeto, your new Marketo campaign co-pilot!
Jeto is an application that centralizes all your campaign intake into a single place by allowing marketers to easily create, launch, and manage campaigns without stepping foot in Marketo.
The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.
Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?
MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.
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Embark on a journey through the dual worlds of Tom Keefe—by day, a dedicated Director of Marketing Operations at Engagio; by night, a savvy MarTech consultant with an entrepreneurial spirit. This episode peels back the layers of moonlighting in the marketing tech space, as Tom generously shares his playbook for balancing a full-time career with the thrills and spills of consulting. From the meticulous establishment of an LLC to the intricate dance with tax considerations, he lays bare the essential steps for those who dare to tread the path of simultaneous employment and self-employment. Get ready to absorb wisdom on boundary-setting, the art of time management, and the cultivation of personal growth through customer interactions that only a seasoned professional like Tom could impart.
As the conversation waxes strategic, Tom dives deep into the economics of consulting, breaking down the pros and cons of retainer agreements and hourly billing with the finesse of an industry maestro. Whether you're navigating diverse industries, collaborating with agencies, or standing your ground on pricing, his insights illuminate the consulting sphere with precision and practicality. Discover how to value your expertise, manage your consulting workload alongside a demanding job, and why learning to adjust rates in line with project complexities is the linchpin of success. Tom doesn't shy away from the financial gymnastics of freelancing either, tackling the complexities of accounting for the absence of employer benefits and striking that delicate balance between earning and saving. Tune in for an episode rich with guidance for both the MarTech novice and the seasoned consultant alike.
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Meet Jeto, your new Marketo campaign co-pilot!
Jeto is an application that centralizes all your campaign intake into a single place by allowing marketers to easily create, launch, and manage campaigns without stepping foot in Marketo.
The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.
Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?
MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.
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Ever wondered how transitioning from restaurant operations to sales can shape an executive career? Meet Stephanie Valenti, our guest who has navigated this unique path with remarkable success. In this episode, Stephanie shares her journey from managing restaurants to leading sales teams and eventually holding executive roles across diverse industries. Discover how her operational mindset became the foundation of her achievements in sales and leadership, and gain insights into the evolving landscape of sales and marketing alignment.
Stephanie opens up about the power of vulnerability in leadership and the unexpected reactions she encountered when she admitted gaps in her knowledge. Learn how fostering a culture of collaboration and respect can lead to professional growth and team cohesion. We'll also discuss the surprising lack of formal sales education in colleges and the importance of continuous learning and adaptability, regardless of your career stage.
Dive into the complexities of operational roles within organizations with Stephanie as she explains the distinctions between revenue operations, go-to-market operations, and traditional sales and marketing operations. Hear her practical advice for marketing operations professionals aspiring to transition to revenue or sales operations roles, including the need to understand stakeholder language and business priorities. Finally, Stephanie shares her strategies for effective leadership and her active engagement on LinkedIn, offering a wealth of knowledge for anyone looking to advance their career in operations.
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Meet Jeto, your new Marketo campaign co-pilot!
Jeto is an application that centralizes all your campaign intake into a single place by allowing marketers to easily create, launch, and manage campaigns without stepping foot in Marketo.
The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.
Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?
MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.
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Embark on a journey through the world of MarTech consulting with us, Courtney McAra and Grant Gregorian. Together, we peel back the layers of our industry, revealing the triumphs and trials that come with the territory of being consultants. Tapping into our personal stories, you'll hear firsthand the challenges we've faced and the exhilarating sense of freedom that comes from striking out on our own. Whether you're a seasoned consultant or a fresh face in the field, our candid conversations promise a trove of knowledge to empower your career path, packed with actionable insights and a supporting community touch.
In the spirit of sharing and support, we delve into the essentials of launching your consulting enterprise, touching on the often-overlooked legal intricacies and financial considerations. Our episode traverses from the practicalities of finding your footing with pricing strategies to the discipline of managing remote work—especially timely given the current global landscape. With Grant adding his rich perspective to the mix, we bring to life the collective wisdom that underscores our consulting experiences. Tune in for a session that not only enlightens but also fosters the growth of a community eager to share valuable tips and support each other through this dynamic consulting journey.
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Unlock the secrets of effective project management with Blaine Tetterton, who brings her wealth of experience from theater management to marketing and revenue operations. Blaine's journey is nothing short of fascinating, and in this episode, she shares how skills honed from managing the chaos of the stage have seamlessly translated to her current role. Plus, get the inside scoop on an upcoming event in the Raleigh-Durham area where experts will discuss the transformative impact of AI on marketing.
Dive deep into the nitty-gritty of structuring day-to-day workflows and managing workloads efficiently. We go beyond the basics, discussing advanced project management training and the integration of softer skills to elevate overall effectiveness. Blaine sheds light on capacity modeling and resource management, cautioning against the common but flawed assumption that a 40-hour work week equals full capacity. Learn how to use project management tools to better estimate task durations and make a compelling case for additional resources.
Join us as we dissect the balance between setting effective KPIs and managing complexity within varying team sizes and stages of maturity. From the strategic use of project management tools to the debate between Agile and Waterfall methodologies, this episode is packed with practical advice and real-world examples. Blaine and I share our experiences, emphasizing the need for simplicity, adaptability, and the right balance of metrics to ensure your project management approach is both efficient and effective. Don't miss out on this valuable conversation that bridges the worlds of theater and business.
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Meet Jeto, your new Marketo campaign co-pilot!
Jeto is an application that centralizes all your campaign intake into a single place by allowing marketers to easily create, launch, and manage campaigns without stepping foot in Marketo.
The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.
Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?
MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.
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What motivates a seasoned lawyer to swap legal briefs for bed linens? Tune in as we sit down with Vivian McCormick, the brilliant co-founder and CEO of Wilet, a Canadian linens and bedding company. Vivian takes us on her transformative journey from the legal world to entrepreneurship, sharing profound insights about her time as in-house counsel at the Business Development Bank of Canada, and how it ignited her passion for building businesses. Discover how she navigated the leap from practicing law to launching Willit, complete with lessons learned about legal complexities, rebranding, and international expansion.
Resource management and adaptability are crucial in today's volatile economic landscape, and Vivian shares her strategic approach to these challenges. From making swift decisions to optimizing resources, we discuss how businesses can thrive in times of both abundance and shortage. Learn about the necessity of being agile, cutting down on unnecessary expenses, and managing growth sustainably—all skills that have become even more critical in the wake of the pandemic.
Finally, delve into the nuances of strategic decision-making, branding, and SEO challenges. Vivian, alongside our hosts, explores the importance of blending thorough analysis with intuition, especially when facing the competitive landscape of SEO. From rebranding efforts to creating quality content that resonates with humans over algorithms, this episode offers invaluable insights into building a successful brand. Whether you're a budding entrepreneur or a seasoned business leader, this conversation will equip you with strategies to navigate the multifaceted world of running a business.
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Can marketing operations truly be considered a part of traditional marketing, or does it stand as its own unique discipline? Join us in this thought-provoking episode of OpsCast as we explore this question from multiple angles, diving into the essential roles and responsibilities that define marketing operations. Hear from Mike Rizzo as he delves into the origins of this contentious debate, intended more to spark conversation than controversy, and listen to Michael Hartmann and Naomi Liu as they share their differing viewpoints on the operational focus and technological intersections of marketing ops.
In this episode, we dissect the distinct roles within marketing operations and sales operations, highlighting the unique skill sets required for each. By drawing on personal experiences and real-world examples from LinkedIn discussions, we unpack the challenges faced by marketing ops professionals and explore the intriguing possibility of career transitions between marketing ops and field marketing. We highlight the importance of early collaboration and proactive communication to improve efficiency and effectiveness within marketing teams, stressing the need for marketing ops to be seen as a strategic, rather than just supportive, function.
Finally, the conversation shifts to the necessity of clear role definitions and effective communication of achievements within marketing operations. We underscore the strategic value that marketing ops brings to go-to-market planning and emphasize the vital role of celebrating successes to ensure recognition from senior leadership. As we look ahead to the upcoming Mops-Apalooza event, we share our excitement about the discussions that will further illuminate the critical role of marketing operations in today's data-driven landscape. Tune in to gain a deeper understanding of the evolving field of marketing operations and why it deserves recognition as a cornerstone of modern marketing strategy.
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On today's episode, we talk with returning guest Raja Walia, Founder and CEO of GNW Consulting. With over 20 years of experience, Raja shares his journey from solopreneur to leading a 16-person marketing operations agency. He also introduces a new framework designed to help marketing and revenue ops professionals articulate their value and navigate the ever-evolving landscape of Martech.
Tune in to hear:
- The unexpected challenges and lessons of building a marketing ops agency from the ground up.
- How to navigate the complexities of Martech consolidation and budget cuts.
- The development and application of a new framework to articulate the value of marketing and revenue operations.
- Strategies for improving cross-team alignment and collaboration between marketing, sales, and customer success.
- Real-world examples of how marketing ops teams can secure budget and drive impact.
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On today's episode, we walk with Jeremy Steinbring, Founder of RevOnyx, a Revenue Operations agency. Prior to starting RevOnyx, Jeremy led a Salesforce practice at another consultancy. Before that, he held several leadership roles in GTM & Product at companies focused on CRM, Salesforce, Hubspot and other platforms. He has also held business systems leadership roles, and has even worked in retail banking and insurance.
Tune in to hear:
-From retail banking to leading a Salesforce practice, and eventually founding Revonix, Jeremy discusses the key moments and decisions that shaped his career.
-Learn about the importance of a holistic approach to revenue operations and why simplifying tech stacks can lead to greater efficiency and profitability.
-Explore how AI and automation are transforming RevOps roles and what this means for the future of the industry.
-Insight into where RevOps should sit within an organization for maximum impact and how it can align with overall business goals.
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In today's episode, we talk with AsherMathew, Co-Founder and CEO of Partnership Leaders. Partnership Leaders is a private network built to elevate the role of partner teams in their companies. Prior to Partnership Leaders, Asher held senior leadership roles in partnerships and GTM, including roles at Demandbase, Avalara and LeanData. Tune in to hear:
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Asher explain the concept of operational debt, its impact on businesses, and how it parallels technical debt.
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The evolution and importance of partner go-to-market motions like co-sell, co-market, and co-serve.
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The critical elements of building and funding communities, maintaining their ethos, and ensuring stakeholder support.
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The unique role of partner marketers and the need for better internal support to enhance external effectiveness.
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The benefits and challenges of strategic partnerships and co-building initiatives in today's business landscape.
Episode Brought to You By MO Pros
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MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.
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Unlock the secrets of AI's role in transforming search marketing with insights from Adi Abdurab, Senior Marketing Content Manager at KodeKloud. Explore how AI has evolved from the rudimentary visions of the 1970s to the cutting-edge large language models like BERT, Lambda, and MUM, which enhance our interactions with search engines. Adi and Michael dive into the progress of AI technology, shedding light on how it better understands human dialects and thought patterns, making it an integral part of our everyday digital experiences.
They complex challenges AI faces in the realm of search marketing. From deciphering user intent to combating the flood of AI-generated content, Adi shares real-world examples and personal experiences, including the competitive landscape of SEO in the semiconductor industry. They reflect on the paradoxes of AI development, scrutinize historical AI failures, and discuss the implications of Google's content filtering on SEO strategies. This chapter promises a nuanced view of the hurdles and triumphs in AI-enhanced search marketing.
They also address the limitations and future prospects of AI in content creation and search personalization. Discover how AI is reshaping online privacy concerns and the evolving landscape of content generation, from improving technical accuracy to streamlining processes like translations. They ponder the potential advancements in voice recognition and localized content, emphasizing the enduring appeal of traditional reading formats. Engage with them as they journey through expert insights and future expectations for AI's impact on search marketing.
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Ever wondered what it takes to transition from a corporate giant to a nimble startup? Join us as we sit down with Rosalyn Santa Elena, the visionary founder and Chief Revenue Operations Officer of The RevOps Collective, who shares her compelling journey from finance and product marketing into the dynamic field of revenue operations. Rosalyn unveils the motivations and challenges of leaving a stable role in a large enterprise to build something innovative from scratch. Learn about the learning curves she tackled, the risks she embraced, and the immense satisfaction she found in creating new processes and systems from the ground up.
Rosalyn's story doesn’t stop at career transitions. She dives into her rewarding experience as an advisor and coach, helping businesses scale and optimize their revenue operations. Discover how she shifted from equity-based advising to solopreneurship and the joy she finds in one-on-one coaching with ops professionals. Rosalyn opens up about balancing a demanding career with motherhood, sharing personal anecdotes and drawing parallels between professional leadership and parenting. Her insights aim to inspire those navigating similar challenges, offering a candid look at the struggles and triumphs of being a working mother.
In an era of remote work and heightened workplace empathy, Rosalyn emphasizes the importance of human connections and transparency. She discusses breaking down communication silos and fostering collaboration among marketing, sales, and customer success operations. Through her experiences, Rosalyn highlights the critical need for understanding the entire business landscape and how RevOps professionals can elevate their impact by integrating their efforts across departments. Tune in to gain invaluable advice on building cross-functional relationships, managing career and family life, and discovering the evolving roles within sales and marketing operations.
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Unlock the secrets to mastering marketing analytics with insights from Shivani Bhatt! As the Director of MarTech Solutions and Analytics at CloudFlare, Shivani shares her incredible journey and the pivotal moments that shaped her career. From building marketing ops teams at S&P and Adobe to addressing the critical gaps in understanding analytics in marketing and sales, this episode promises to elevate your data analysis skills.
We tackle the misconceptions about dashboards and explore the often-overlooked value of well-prepared data sets. Through Shivani's experiences, we discuss the importance of creativity and clear communication in data analysis. Hear how she navigates the complexities of managing vast data volumes and why refining reports is essential to keep stakeholders confident in data quality. This conversation is packed with practical strategies to go beyond traditional dashboards.
Finally, we delve into foundational steps in marketing analytics and essential learning strategies. Discover how mastering basic Excel functionalities and leveraging online resources can incrementally build your knowledge. We also explore the emerging role of AI in marketing and its collaborative potential. This episode is a treasure trove of real-world advice, equipping you to bridge the gap in marketing analytics and enhance your data analysis prowess.
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Unlock the secrets to community-led and partner-led growth with insights from Asher Mathew, co-founder and CEO of Partnership Leaders. Discover how fostering spaces for sharing best practices can drive collective learning and growth, and why building mutually beneficial relationships with stakeholders is crucial for a thriving business. We'll explore innovative strategies that go beyond traditional customer and employee interactions, providing you with actionable advice to foster a sustainable and competitive edge in your market.
Dive into the strategic advantages of leveraging both user and professional communities in a resource-constrained business environment. Learn how technology companies can harness market insights from industry professionals to enhance product development and drive customer acquisition. By supporting and participating in these communities, you'll understand the flywheel effect that can boost both your product development and market presence, ensuring customer retention and business growth.
In our discussion, we also unpack the critical aspects of funding professional communities to ensure their sustainability. Asher shares valuable perspectives on different funding models and the challenges of aligning investor and community interests. We highlight the evolution of professional communities, especially in the tech sector, and underscore the importance of finance knowledge for marketers aspiring to leadership roles. Don't miss this comprehensive conversation packed with practical advice and forward-thinking strategies for building and sustaining impactful professional communities.
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Could customer marketing be the secret weapon your B2B SaaS company needs to thrive in today's noisy marketplace? Join us for a compelling conversation with Mark Organ, the CEO of CategoryNAS and the brilliant mind behind Influitive and Eloqua, as we uncover the pivotal role of customer marketing. Mark reveals why marketing to existing customers for upsell, cross-sell, and retention, as well as leveraging their advocacy to attract new prospects, is becoming increasingly crucial. Despite its importance, many organizations still favor new logo acquisition. We tackle the organizational challenges that hinder customer marketing efforts, including the lack of alignment between customer success, sales, marketing, and product teams.
We dive deep into how marketing operations can amplify customer advocacy through effective collaboration. Discover the strategies that marketing and customer success teams can use to identify and empower potential customer advocates, even those who may not be entirely satisfied with the product. Mark shares insights into utilizing data from various platforms and communities to enhance advocacy efforts. We explore the potential of centralizing operations under a revenue operations (RevOps) function to harmonize goals across marketing, sales, and customer success teams, thereby boosting overall company performance.
Cross-departmental collaboration is key to success, especially in coordinating design efforts across product and marketing teams. We introduce practical tools like the broken importance matrix for prioritizing process improvements and highlight the critical role of the kickoff process for new accounts in reducing churn and fostering growth. Mark offers valuable advice for marketing ops professionals aiming to elevate their careers, emphasizing the importance of empathy, collaboration, and understanding the language of sales and engineering. As we wrap up, we express our appreciation for marketing ops professionals and invite our audience to share their ideas, feedback, and guest suggestions, ensuring our content remains relevant and engaging.
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Unlock the secrets of Revenue Operations with our special guest, Natalie Furness, founder and CEO of RevOps Automated. Natalie shares her unique journey from clinical operations in healthcare to the world of revenue operations, drawing intriguing parallels between systems designed for patient care and customer relationship management (CRM). With her scientific background in biomechanics and neurophysiology, Natalie offers a fresh perspective on designing efficient reporting systems that can revolutionize your business processes.
Join us as we dissect the core functions of RevOps, emphasizing its pivotal role in aligning people, processes, and data systems across sales, marketing, customer support, and customer success. From startups to large corporations, we explore how RevOps roles can range from a single position to specialized teams, alongside current job market trends that blur the lines between traditional sales operations and RevOps functions. Our discussion also addresses the challenges of role definition and the critical importance of effective onboarding and support in customer retention.
Are siloed teams holding your business back? Discover how fostering collaboration within RevOps can break down barriers and drive performance. Learn about the transformative power of integrated CRM systems and the potential benefits of aligning RevOps with CFOs for improved financial reporting and resource allocation. Whether you're a seasoned professional or new to the field, this episode is packed with invaluable insights and practical advice that will leave you eager to apply these strategies within your own organization.
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Ready to transform your leadership approach in revenue operations? Our conversation with Dionne Mejer, a trailblazing sales executive, guarantees you’ll learn how to empower your team and master the shift from marketing operations to revenue operations. Dionne candidly shares her journey from being a perfectionist and people pleaser to becoming an influential leader. She unveils her upcoming course, "Lead the Shift: Mastering the Bridge to Revenue Operations Leadership," designed to help you navigate the ever-evolving landscape of revenue operations with confidence. Alongside my co-host, Mike Rizzo, we reflect on our collective experiences and the invaluable lessons learned from overcoming challenges to achieve genuine growth and development.
Ever wondered how Malcolm Gladwell crafts such compelling narratives? We tackle this intriguing question by exploring the collaborative essence of intellectual work. Our discussion highlights how Gladwell masterfully integrates ideas from various sources into his writings, creating a tapestry of thought-provoking concepts. By showcasing specific instances where he acknowledges the contributions of others, we emphasize the interconnected nature of creative processes. Whether you’re an aspiring leader in revenue operations or a fan of insightful literature, this episode promises a wealth of knowledge and inspiration.
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Embark on a voyage through the dynamic world of marketing operations alongside our esteemed guest, Chris Petko, who brings to the table not just stories but a legacy, including his critical role in the Eloqua IPO. His insights traverse the early days of marketing ops to its present intricacies, providing you with a treasure trove of knowledge on fostering customer success and the secrets behind securing those coveted platform renewals. Picture this: a blend of cutting-edge AI and the timeless human touch, reshaping the landscape of marketing, where predicting personality profiles isn't just a possibility—it's the norm, revolutionizing your approach to sales and customer experience.
This episode isn't just about the glitz of AI; it also exposes the folly of hastily throwing technology at problems without grasping their essence. It's a candid conversation that scrutinizes the allure of 'quick fixes' and the pitfalls of a bloated tech stack. You'll learn the art of marrying the right strategy with technology and why a thorough understanding of your tools can amplify your marketing ops beyond your wildest dreams. And let's not forget the raw truth about professional tenures' impact on decisions, a cycle that might be more familiar than we'd like to admit.
Finally, let's zero in on the heartbeat of every business: the customer experience. As we dissect giants like Eloqua and Marketo, you'll uncover how truly understanding your customer can catalyze sustainable growth. From the pivotal role of customer support to the strategizing behind post-onboarding upsells, this conversation is a gold mine for those keen on fortifying their customer relations. So, ready your LinkedIn profiles and join the professional conversation that continues beyond this episode, because the future of marketing ops doesn't just stop here—it's an endless journey of discovery and innovation.Episode Brought to You By MO Pros
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Unlock the secrets of partnership synergy with the astute Will Taylor, your guide to the Nearbound Go-To-Market strategy. As we traverse this new terrain alongside the head of Nearbound Partnerships at Reveal, you'll grasp how to encircle buyers with a halo of trust and value, impacting everything from brand recognition to customer fidelity and upselling opportunities. Prepare to reimagine the partnership ecosystem, where influencers, affiliates, tech integrations, and service providers become more than just a network, but a unified force for market penetration and growth.
If you've ever wondered how strategic relationships can bolster your business longevity, this conversation with Will is the key. We dissect the art of 'introduction plays,' where a well-placed referral can leapfrog cold outreaches and set the stage for meaningful engagement. This is about sculpting introductions that resonate with value and trust, and scaling them to new heights - a masterclass in crafting collaborations that amplify your brand and resonate with your audience on a level that goes beyond transactions.
This session isn't just about forging connections; it's about building an economy of 'Who' over 'What.' Trust isn't just a buzzword here; it's the currency we trade in as we navigate the intricate landscape of customer and partner relationships. Learn how to turn shared clients into shared successes, and measure the ripple effects of your marketing strategies with precision tools and techniques. We're not just talking about making impressions; we're embedding lasting imprints on the market through strategic, value-driven partnerships. Join us and Will Taylor for an expedition into the heart of network-driven growth.
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Have you ever wondered how the lessons learned from managing a theater stage can revolutionize marketing operations? Xander Broeffle, our esteemed guest and the Senior Director of Marketing Operations at CS2, shares his story, one that elegantly weaves together his experiences from a family foster home to the spotlight of stage management and into the strategic folds of marketing operations. This episode peels back the layers of Xander's career trajectory, revealing how the skills of caregiving and orchestrating theater productions have influenced his approach to marketing, strategic planning, and leading a team that's as dynamic as any cast of characters.
Strap in as we navigate the complex terrain of career transitions and dissect the essence of Account-Based Marketing (ABM) strategies. With Xander's guidance, we uncover the transferable skills that can catapult an engineer into an advisory board member and delve into the power of diversity in enriching professional environments. Our conversation takes a critical turn, challenging the relevance of ABM and its inconsistent application, urging a shift from a tool-centric to a strategy-centric mindset. Get ready to rethink the way you deploy ABM as we discuss the imperative of aligning sales and marketing for a winning go-to-market approach.
In our closing act, we focus our lens on the operational backbone that underpins effective marketing strategies. Xander advocates for the 'aim small, miss small' philosophy, highlighting how marketing operations professionals can transition from technical mavens to strategic architects within their organizations. He offers his wisdom on selecting target accounts and the iterative nature of campaign refinement, emphasizing the pivotal role of continuous analysis in ABM campaigns. This episode is a treasure trove for anyone looking to understand the scaffolding that supports impactful go-to-market strategies and the strategic alignment that drives success in marketing operations.
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Struggling with the high-stakes demands of marketing ops, I recently found myself reflecting on the immense toll it can take on our mental health. But it's not all doom and gloom; in fact, my latest podcast is a beacon of hope, featuring Andy Mullings of Bluprintx, who joins me to share how feats like the National Three Peaks Challenge can fortify our mental resilience. Together, we trade stories of physical endeavors that underscore the intricate dance between mental well-being and physical health, advocating for the innovative ways in which tools like ChatGPT can underpin mental health support systems.
Mistakes in a regulated environment can feel like the end of the world, but they don't have to. Through a personal account, I reveal the vulnerability of a team member brought low by a single error and the importance of embracing those errors as invaluable lessons. Our conversation with Andy Mullings further enriches this narrative, as we discuss fostering a nurturing work atmosphere through tools like the Clifton Strengths assessment and the profound effect it can have on a team's spirit and success.
As we close our heartfelt discussion, we celebrate the power of routine, physical activity, and social interaction in maintaining mental equilibrium. From Brazilian Jiu-Jitsu to the simple discipline of daily walks, Andy and I explore strategies that help keep overthinking at bay and balance in our hectic lives. We don't stop there – we delve into the role of workflow automation in easing workplace stress and conclude with the undeniable truth that a supportive culture is vital not just for individual well-being, but for the overall health of an organization. Join us for this eye-opening episode that promises to enlighten and encourage.
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Could the acquisition of HubSpot by Alphabet spell a revolution or a step back for marketing automation? Join Naomi Liu, Mike Rizzo, and myself, Michael Hartmann, as we tackle this burning question. We dissect the ripple effects of such a corporate shake-up, drawing from historical tech giant acquisitions and project what it could mean for the innovative landscape of marketing tools. We don't just stop there; we also weigh in on the shifting tide towards bespoke marketing stacks, questioning whether the allure of customization outweighs the convenience of an all-in-one platform.
Strap in as we venture into the high-stakes realm of artificial intelligence and machine learning, and their profound impact on the tech world. Amidst discussions of composability and the democratization of development, we're bringing you firsthand insights into the complexities of creating custom solutions within large corporations. We consider the potential risks and rewards, from grappling with maintenance to protecting intellectual property, and ponder the scenarios that might compel a company to radically rethink its technological backbone.
Wrapping things up, we shift gears to the grassroots level, sharing a fascinating chat with a startup founder who crafted a nimble, homegrown tech solution during the lockdown era. We invite our hands-on listeners to share their tales of tech tinkering and celebrate the art of simplicity in technology. Your feedback is the heartbeat of our conversation, and we eagerly anticipate the diverse viewpoints and experiences you'll bring to the table. Tune in for an episode that's set to challenge and refine your approach to technology in marketing and sales.
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Ever wondered what ties the vibrant threads of a marketing campaign together? On our latest OpsCast episode, we're thrilled to have Jo Gruszka, the marketing operations wizard behind mo jogruszka, unravel this mystery with us. With a tapestry of experience that spans merchandising to overseeing operational programs, Joe stitches together an enlightening narrative on why project management is the quilt that comforts creative and operational teams, allowing them to shine. Her journey from industry expert to founder of a consulting firm that blends efficiency with a dash of magic reveals how vital project management is to the fabric of any marketing endeavor.
Picture this: a world where marketing maestros are bogged down by the weight of administrative tasks, their creative symphony reduced to a cacophony. That's the chaotic scene we examine with Jo's expertise, highlighting how a dedicated project manager can orchestrate harmony within the ranks. We recount tales of transformation, including a maternity leave cover that underscored the power of a finely tuned onboarding process. Our conversational loom weaves through topics like the debate over external project managers and the paramount role of a conductor who keeps the marketing ensemble in tempo to hit every note of success.
In a crescendo of shared wisdom, Jo conducts us through the must-have qualities for a maestro of project management. From the strategic placement in cross-departmental gatherings to wielding tools like Jira with finesse, we uncover the art of ensuring marketing and IT projects perform a seamless ballet. But it's not just about the baton they wield; it's the music they hear—relationship-building, proactive listening, and an intricate knowledge of the marketing rhythms—that marks an exceptional project manager. Join us for this harmonious exploration that's sure to resonate with anyone orchestrating their own marketing symphony.
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Ever wondered what it takes to leave the 9-to-5 grind and shape your destiny in the world of freelance marketing ops? That's exactly what we're unpacking with the dynamic duo behind EMMIE Collective, Lauren Aquilino and Sydney Mulligan. We don't just scratch the surface; we get down to the nitty-gritty of establishing a freelancing business, taking you through the unexpected hurdles and sharing the unspoken benefits of being the architect of your own career. From the essential cushion of financial security to the indispensable skill of nurturing client rapport, this episode is your freelancing field guide, stuffed with actionable advice for both budding and seasoned freelancers alike.
As we chat with Lauren and Sydney, we unravel the layers of their freelancing blueprint and how EMMIE Collective emerged as a beacon for marketing ops consultants. Discover how they tackled the common freelancer challenges, like isolation and the maelstrom of non-billable tasks, by banding together. This episode is about the power of collaboration and community in a field that can sometimes feel like a solo voyage. Join us for an honest conversation that reveals how strategic planning, and a blend of technical and soft skills, can harmonize your professional and personal aspirations.
To cap off our insightful session, we take a deep dive into the evolution of community knowledge-sharing and the art of personal branding in the freelancing sphere. Get a peek at the current freelance market dynamics and learn why consultants are now seen as a crucial service line item. Plus, discover why platforms like LinkedIn and Slack can be your greatest allies in showcasing your expertise. Whether you're contemplating a freelance leap or seeking to elevate your game, this episode is brimming with wisdom from those who've charted the course and now invite you to join the voyage.
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Prepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-market strategies that no longer just capture demand, but cultivate meaningful relationships. Get ready to find out how to infuse a human touch in your business interactions that will not just resonate but also generate revenue.
Throughout the conversation, we unwrap the art of storytelling in B2B marketing and how it can do more than just sell a product—it can build trust. Mark and I explore the potent combination of storytelling, relationships, and partnerships. These are the indispensable pillars that support a strong marketing structure, aligning perfectly with the evolved consumer behavior of today. Learn how to narrate the emotional value behind your product, focusing on the outcomes rather than just the features.
Finally, we venture into the collaborative landscape where integrated partner-led growth strategies come into play. From leveraging ComStore's GoToNetwork for smarter partnerships to adapting marketing strategies in accordance with macro market conditions, we cover it all. We also discuss the emergence of people-led growth tactics and how these can be powered by AI, while never forgetting the irreplaceable human element. Tune in, and be inspired by a blend of innovative ideas that could be the missing piece in your marketing puzzle.
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Discover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We're unpacking the essentials of human-centric marketing and the power of trust in building long-lasting customer relationships. Forget about the days of impersonal, sales-driven tactics—today's marketing is all about creating genuine connections that value people over simple transactions.
Dive into a conversation that merges the wisdom of experience with innovative marketing tactics, revealing the secrets behind successful go-to-network strategies. Mac and I share anecdotes and strategies that highlight the importance of creating a culture where marketing and sales teams foster deep connections with their customers. We explore the art of trust-building and the impact of salespeople who invest time in educating and supporting their clients, proving that the best tools are useless without the right mindset and skills to wield them effectively.
Wrap up your understanding of MarketingOps with our discussion on the need for new technologies to manage complex networks and the shift towards customer-centric engagement. We dissect the challenges of predicting revenue in an ever-changing economic landscape and probe into how varying generations of sales leaders are adapting to these changes. Our conversation will leave you pondering the roles of AI, automation, and the value of authentic relationships in the quest for marketing success. Join us for this episode, brimming with insights and strategies to navigate the evolving tides of marketing operations.
Ted Talk by Shawn Anchor mentioned during the episode linked here
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Embark on a journey through the intricate maze of marketing technology as Frans Riemersma, the brain behind MarTech Tribe, joins us to unravel the threads of hype cycles and their profound impact on the world of marketing innovation. Discover how these cycles mirror psychological models like the Dunning-Kruger effect and Kubler-Ross's grief curve, offering a fascinating glimpse into the way we, and the organizations we are a part of, come to grips with the relentless tide of new tech. If you're curious about aligning your tech investments with your actual needs, often finding that less is more, this episode is your treasure map to making informed, strategic choices.
Dive into the world where hype cycles intersect with marketing maturity models, and uncover where your company might land in the grand scheme of marketing automation and prowess. Frans guides us through the nuanced understanding of these maturity definitions, drawing from Carnegie Mellon University's framework, and how these cycles ripple through every level—from industry trends to individual experiences. We discuss the art of identifying the right project leaders and making strategic tech adoption decisions that navigate the crests and troughs of innovation. For those who aspire to lead the pack in the marketing technology race, this conversation is a lighthouse in the fog of industry buzz.
In our final chapter, we switch gears to the strategic elements of marketing operations and the undeniable power of data analysis. Learn how to reverse engineer customer journeys that magnify your company's value and why prioritizing client needs trumps the allure of shiny new tech. Frans imparts wisdom on the Blue Ocean Strategy and the art of aiming small to win big—ensuring your investments are not just expenditures but catalysts for success. If you've ever wondered how to make every dollar work for you, join us as we dissect the crucial elements of profitability and strategic questioning that can lead to your business's financial triumph.
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Prepare to unlock the secrets of combining Account-Based Marketing with Product-Led Growth as Julie Geller from Infotech Research Group joins us for an insightful exploration into harmonizing these powerful strategies. Our conversation kicks off with Julie's wealth of experience, from pivotal roles in company acquisitions to the forefront of marketing technology innovation. We pull back the curtain on ABM's transformation over the years, revealing how it has sharpened its focus on high-value accounts through personalized, intent-based marketing and discussing the hurdles that businesses face when implementing these data-driven approaches.
Venture into the operational world of ABM and PLG, where maintaining a clean database is not just recommended but essential for effective campaign customization. Julie and I dissect the struggles of selecting top-tier accounts amidst the chaos of unclean data and how PLG's user-centric growth methods offer a compelling contrast. By advocating for a blend of ABM's targeted precision with PLG's organic reach, we champion a strategy that aligns with the natural purchasing tendencies of today's savvy customers.
Finally, we wade through the nuances of buyer engagement with a focus on the art of personalized messaging. Julie illuminates how recognizing potential champions within organizations can be a game-changer, and we ponder the non-linear odyssey customers undertake, emphasizing the importance of crafting a customer experience that adapts to their unique journey. As we conclude, heartfelt thanks are extended to Julie for sharing her expertise, and we tease the promise of more illuminating conversations with future experts. Join us for a session that not only enriches your marketing knowledge but also empowers you to sculpt strategies that resonate with the heartbeat of modern customer dynamics.
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Unlock the mysteries of marketing ops with Rachel Squire, a former math teacher turned marketing maven, making waves in the world of Marketo and data-driven solutions. Our discussion peeks into Rachel's remarkable transition from academia to the forefront of marketing analytics, offering a fresh perspective on the value that a strong analytical mindset can bring to the marketing table. Her insights reveal not just the unexpected paths one can take toward a career in marketing ops but also the essential analytical prowess required for success in the field.
Ever wondered how the modern sales funnel bends and twists in response to today’s well-informed customer base? Rachel and I dissect the evolution of buyer behavior, especially within the B2B SaaS landscape, where traditional models like the serious decisions model are being reshaped. We reflect on our own buying experiences to underscore the trend of vendor independence and the importance of adapting sales strategies to keep up. This dance between old and new requires finesse and an ability to forecast not just sales figures but also shifts in customer dynamics.
In a candid exchange, we tackle the challenges lurking in the data management corridors of sales teams, emphasizing resilience and the need for clear, reliable sales metrics. The conversation then moves towards the transformative power of AI and machine learning in honing marketing metrics, pulling back the curtain on how these technologies can revolutionize early-stage funnel predictability and accountability in marketing. Join us as we fuse Rachel's astute analysis with real-world examples to illuminate the path to marketing operations excellence.
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Explore the transformative power of lean methodology in the marketing realm with Rutger Katz, a luminary in digital strategy and a maestro of marketing technology. With Rutger's rich background in neuroscience and an impressive journey from Capgemini to pioneering consultancy, we dissect the application of lean principles to the fluid and dynamic world of marketing. Uncover how to craft strategies that resonate with a customer-centric approach, distill the essence of purpose, process, and people, and effectively manage resources to carve a lasting impact in your industry.
Venture into the trenches of operational efficiency as we unravel the three P's of lean methodology that are revolutionizing marketing operations. Hear a compelling case study from a food relief organization, where lean thinking transformed their operations, and discover how tools like the Hoshin Kanri framework and the Kano model can fine-tune your strategic alignment and customer experience efforts. This knowledge-packed exchange promises to equip marketing professionals with the prowess to prioritize work and manifest their value within any organization.
Embrace the spirit of Kaizen for continuous improvement and witness how incremental enhancements are key to triumph, as illustrated by the success stories from the Tour de France. Learn how the "Five Whys" and "Fishbone Diagram" can be leveraged to dig deep into the root causes of challenges and inspire a culture of self-motivated growth. This episode isn't just about refining processes; it's about steering transformational change and propelling your team towards victory—one small, calculated step at a time.
Resources mentioned during the episode:
- Applying Lean Methodologies in Marketing Presentation
- LinkedIn Post - Lean: StreamliningMarketing and Revenue Operations
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In today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jessica Kao, Senior Director of MarTech at CloudFlare, shares her exceptional transition from cancer biology to marketing analytics, highlighting the unexpected parallels between predictive cancer modeling and forecasting marketing outcomes. Jessica's story is not just about career transformation; it's a testament to the power of data storytelling across diverse fields.
Join us as our host Michael and Jessica unravel the complexities of assembling a powerhouse Marketing Ops team, touching on the critical choices between full-time employees, contractors, and agencies, and the strategic use of offshore resources. With over a decade of experience, Jessica lends her insights into crafting a team that not only builds but thrives in the sophisticated landscape of marketing infrastructures.
Furthermore, the episode delves into the art of partnership and resource management, offering a candid look at evaluating agency relationships and mitigating risks. From navigating RFP processes to understanding the essence of successful collaborations, learn how to discern the right agency fit and manage project capacities like a pro. Jessica rounds off the discussion with an invitation to connect further and a teaser of her upcoming talk at the Adobe Summit, promising to demystify the jargon clouding executive conversations.
Tune in to this episode for a treasure trove of insights that will sharpen your Marketing Ops acumen, presented in our signature friendly, clear, and concise manner. Whether you're just starting in marketing operations or leading a team at an enterprise level, this conversation is filled with valuable takeaways to help you navigate the hiring landscape and optimize your Marketing Ops squad.
Check out the LinkedIn post here: https://www.linkedin.com/posts/mikedrizzo_marketingops-revops-marketingoperations-activity-7140490673287233537-ktv_/?utm_source=share&utm_medium=member_desktop
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In this podcast episode, we delve into the complex world of marketing operations with the expertise of Dani Worthman, Director of Marketing Operations at Headspace. Dani shares her professional journey, which intersects with the critical importance of mental health within the demanding landscape of marketing operations. Her journey, from a background in neuroscience to leading a marketing agency and eventually embracing a strategic role in a corporate environment, provides a unique perspective on balancing mental well-being with professional demands.
We explore the concept of work-life balance as a dynamic pursuit rather than a fixed state, drawing on experiences from our own Mike's foray into freelancing. Dani offers invaluable insights into leading a team while prioritizing mental health, emphasizing the role of trust in preventing burnout. The discussion acknowledges that achieving balance requires ongoing adjustment and a strategic approach to the challenges of marketing operations.
The episode also addresses practical aspects of marketing operations management, from adopting agile methodologies to integrating IT-inspired documentation practices. These strategies aim to enhance communication and organizational structure, thereby reducing the stress associated with roles in marketing operations. We discuss the importance of allocating time for strategic planning and agile response to unforeseen challenges, offering listeners actionable advice for optimizing their marketing operations team's efficiency.
Join us for a thought-provoking conversation that serves as a guide for professionals seeking to improve their marketing operations while maintaining a focus on mental health and well-being.
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Prepare to delve into the transformative world of marketing efficiency with a minimalist approach—an attainable reality we're excited to explore. In this episode, we are honored to have Colton Slauson from Sendoso as our esteemed guest. Together, we navigate the nuanced art of simplification and optimization within marketing operations. Colton, who began his journey as an intern making memorable missteps with 'Marketo,' has ascended to the role of Senior Marketing Operations Manager, epitomizing the principle of achieving more with less. His trajectory offers invaluable insights into automating routine tasks, streamlining processes, and effectively integrating Sendoso and Alice, all while leading a lean yet impactful marketing operations team.
Many professionals can relate to the challenge of managing competing priorities akin to a performer without a net. This episode offers a behind-the-scenes look at the delicate equilibrium between satisfying customer expectations and fulfilling internal objectives. Through our dialogue with Colton, we illuminate the importance of communication in maintaining alignment with sales teams and making decisive judgments on project priorities. Our discussion also includes a humorous anecdote about a VP's content notification request, illustrating how a simple query can unravel complex issues.
Moreover, this episode goes beyond storytelling to provide actionable insights. Managing a diverse marketing technology stack is often compared to herding cats, yet we break down strategies for mastering this complexity with a streamlined team. Additionally, we redefine the allure of documentation, emphasizing its role not just in procedural accuracy but also in compliance with privacy regulations and enhancing team cohesion. We advocate for a culture of curiosity, underscoring how an inquisitive disposition and engagement with the broader marketing community can propel professional growth.
Join us for an enlightening conversation that promises to elevate your approach to marketing operations. Tune in to this episode to revolutionize your marketing strategies and operations.
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This episode is the first of a series we are working on to educate our audience about some emerging Go-to-market approaches, and to provide guidance on how you, as a marketing ops professional, can be an enabler for these GTM approaches.
In today's episode, we will be talking with Justin Gray about Nearbound GTM Strategies. Justin is an award-winning 5X entrepreneur who has made a career of launching and scaling companies and guiding them to successful exits of over 250MM. In 2018, Justin started angel investing to make strategic investments in founders he believes in and is currently a Limited Partner in several Funds.
He is now Co-founder and Managing Director of In Revenue Capital, where he couples GTM expertise with venture funding to empower Seed stage founders and their startups, through a first of its kind model called Operator-Immersive capital.
Justin is a strong voice for pragmatic entrepreneurship, Partner-Led Growth, and building intentional performance culture. As a recognized speaker and thought leader, Justin has presented at top industry conferences and has been published over 500 times in publications.
Tune in to hear:
- Justin introduces the concept of Nearbound GTM strategy, discussing its definition and implications.
- He outlines the key market drivers that prompted his team to adopt the Nearbound approach.
- Justin emphasizes the importance of building relationships across the organization for successful implementation of Nearbound strategy.
- The conversation delves into the impact of Nearbound approach on talent identification, hiring, and retention, questioning whether the current models are adaptable to this strategy.
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In todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker. Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact on marketing organizations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset.
Tune in to hear:
- Scott discuss the unexpected growth of the Marketing Technology (Martech) Landscape since its first iteration. He reflects on how the list of vendors has expanded significantly by 2023, exceeding initial expectations.
- Key Themes in Martech: The episode delves into three major themes identified by Scott: Data, Composability, and AI. Each theme is discussed in detail:
- Data: Covers the evolution of data integration, the concept of a continuous data integration "flywheel," the debate between consolidation vs. aggregation, and the idea of fragile vs. anti-fragile systems.
- Composability: Focuses on the changing role of software developers, the blend of packaged and custom software, the democratization of software development (including "citizen coders"), and the shift from Big Data to Big Ops.
- AI in Martech: Discusses the balance between quality and quantity in AI applications, the potential for AI/ML to automate advanced use cases, and the concept of "Martec’s Law" related to the pace of technological change and organizational adaptation.
- Scott gives his predictions about significant changes expected in the Martech landscape by the end of 2024, exploring how current trends might evolve and become more mainstream in the field.
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In today's episode, sharing her story is Jenn Steele. Jenn is an entrepreneur, CEO, and founder with a solid track record in the fields of marketing technology and startups. With over a decade of executive experience, Jenn has consistently demonstrated strategic leadership and go-to-market skills that have led to outstanding outcomes. After successfully turning around and selling Kissmetrics in 2023, she is currently founding another company in the martech space.
Her journey includes roles such as CEO at Kissmetrics, Vice President of Marketing at Reprise, Chief Revenue Officer at ORSNN, Chief Marketing Officer at Madison Logic, and Vice President, Product Marketing at Bizible. She started her marketing career at HubSpot in 2009 as one of the first hundred employees.
Tune in to hear:
- Jenn share insights on her experiences with Marketing Operations (Ops) teams across different roles, highlighting how her perspective on Marketing Ops has evolved and varied depending on her position, and how it has changed over time.
- As a former CMO and current CEO/founder, Jenn outlines her approach to building a marketing organization, emphasizing the timing and importance of integrating Operations and the early focus areas for the Ops team.
- The conversation delves into Jenn's transition from marketing to entrepreneurship, exploring the motivations and influences behind her decision to start new ventures in the marketing space.
- Jenn reflects on pivotal moments and key figures in her career, discussing how certain decisions and individuals have significantly influenced her current success and providing final thoughts on her journey and advice for others.
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In this episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo, reflect on reaching a significant milestone of publishing 100 episodes. They discuss their surprise at the podcast's success and its impact on listeners. They highlight the diverse global audience and share interesting statistics about their listeners' locations.
The hosts also discuss the uniqueness of podcasting as a medium for connecting with others and how it allows them to meet and learn from various experts and professionals. They touch on the challenges of podcasting, such as limited data insights and the lack of a structured theme. Finally, they hint at the possibility of upcoming themed episodes focused on go-to-market strategies and managing expectations in marketing operations.
Tune in to OpsCast for an insightful and unscripted conversation with the hosts as they celebrate their podcast's achievements and share their future plans for the show.
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In today's episode, we talk about the importance of Finance Knowledge for Marketing Ops pros with Jaime Garza, currently Senior Manager, Marketing Operations at SolarWinds . Prior to joining SolarWinds, Jaime has had in-house roles in Marketing Operations, Marketing Program Management and as a founder. He co-founded a company in the real estate media industry. Jaime is also a veteran of the US Army Green Berets and the Texas Army National Guard, where he served in combat and trained other military.
Tune in to hear:
- Jaime's career overview and how he ended up in Marketing Ops.
- The importance of finance knowledge and what Jaime learned during his MBA.
- Managing the full marketing budget and the lessons learned from that experience.
- Recommendations for pitching projects internally, emphasizing the importance of finance as a universal business language, and the impact on reporting and analytics in attribution and influence reporting.
Some statistics knowledge can be helpful on your journey to learning more finance, if you are interested, take the Stats 101 Course for Marketing Ops taught by Camela Thompson.
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Welcome to a special milestone episode of Ops Cast! We're celebrating our 100th episode, and we're thrilled to have you join us on this journey. While there might be more than 100 episodes in our feed, this feels like a significant moment as we approach three years of this podcast adventure.
But that's not the only reason we're excited today. In this episode, we have the privilege of speaking with Shivina Kumar, the Director of Brand & Communications at CompStak. Shivina has had a remarkable career journey, holding various leadership roles in marketing, branding, and operations. She's also a guest lecturer and has published multiple papers about the marketing ecosystem.
Tune in to hear:
- Shivina's career journey and how she obtained a patent.
- The transformation of branding from a qualitative concept to achieving "attribution" in branding.
- The use of full funnel metrics by branding teams, including the types of metrics they focus on, benchmark establishment, and ongoing measurement.
- The ABM Impact graph and its significance for the audience, along with practical applications.
- How metrics inform decisions regarding tactics in GTM, goal setting, and the methodology used for campaigns/initiatives, including the alignment with Sales and Finance.
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In today's episode, we talk about Adaptive Personalization with Tony Ferreira, currently Senior Growth Director at WillowTree, a conultancy/agency. He is primarily responsible for the growth of their Adobe Practice area. Tony has 15+ years in technology, marketing, data, strategy, ecommerce, and product ownership experience. Prior to joining WillowTree, Tony has held various leadership and management roles in agencies/consultancies and in house. He is an avid consumer of content and is always looking for ways to apply it to his current roles and teams.
Tune in to hear:
- Tony discusses his career journey, highlighting the influence of his coaching experience at a school on his approach to Marketing Operations.
- He explains the concept of "Adaptive Personalization" in marketing, as discussed in his recent LinkedIn post.
- Tony differentiates between "Adaptive Personalization" and the often-heard term "personalization at scale," clarifying their meanings and applications in marketing.
- He explores the feasibility and reality of real-time personalization in both B2B and B2C sectors, leveraging tools like Adobe's suite for unified account profiles.
This episode was originally inspired by this LinkedIn post by Tony.
Blog posts written by Tony mentioned in this episode:
Navigating Marketing Operations: Insights from a MarTech Professional.Why Marketing Ops Should Have Its Own Seat at the Table
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In today’s episode, The Ops Cast hosts Michael Hartmann, Naomi Liu, and Mike Rizzo dive into a detailed recap of MOps-Alooza 2023. This episode offers an engaging discussion that reflects on the highlights, key learnings, and memorable moments from the event. The trio shares their personal takeaways, emphasizing the innovations and strategies that stood out. They also engage in a lively conversation about attendee feedback and suggestions that could shape MOps-Apalooza 2024. Whether you're a marketing operations professional or just curious about the latest trends in the field, this episode provides valuable insights and a peek into the future of marketing operations.
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In this episode, we talk about building a Marketing Ops portofolio with Joy Martinez, Senior Director of Marketing Operations with CS2 a consultancy. Joy was a 2022 Marketo Champion, Marketo Certified Solutions Architect, and 8x Marketo Certified Expert. With almost 20 years of experience in marketing – both in-house and consulting – and the last 12 of those specifically in marketing operations, Joy brings a breadth and depth of experience in areas such as marketing operations strategy, business process, attribution and funnel reporting, MarTech, Marketo implementations, demand generation, ABM and more. Joy is also a founding member and ambassador for MarketingOps.com. Joy is passionate about strengths-based development, instructional design & training, and enjoys coaching and mentoring the next generation of MOps leaders.
Tune in to hear:
- How Joy got into Marketing Operations.
- Her recommendations on how to start developing a portfolio.
- Her passion for Mentorship and how it’s affected her career.
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In this episode, we have our first discussion about the intersection of Generative AI and Marketing Operations. Joining us for the conversation is Paul Wilson, Chief Strategist of GTM Systems, a consulting company focused on reinventing the intersection of marketing, sales, and customer success operations. Prior to starting GTM Systems, Paul held several senior leadership roles in Marketing Operations and Marketing Technology, including One Trust, Salesforce and Slack, among others. He has also been involved with Sales Operations and, at one point, was in sales. He is also an advisor to some startups.
Tune in to hear:
- Why Paul thinks Marketing Operations professionals are the innovators to lead the generative transformation of GTM.
- What he sees happening in the next few years with technologies.
- What MO Pros should be doing to prepare themselves and their teams/organizations for the new landscape.
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In this episode, we discuss Vivi Gehan's interesting career journey to Marketing Ops. Vivi is currently Vice President of Operations with Digital Pi (a part of Merkle). Prior to that, she held several other roles in Marketing and Marketing Ops, both in-house and with consultancies, including LeadMD. She is also a member of Mensa!
Tune in to hear -
- Vivi's transition from doing events to ending up in Marketing Ops.
- Challenges she faced during her transition from in-house marketing to consulting.
- Some key transitions, or people, along the way that had a major impact on her career journey.
- How Vivi thinks about the skills she gained from past positions and applied those transferable skills for getting and succeeding in new roles.
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, Paula Gorman talks with us about the importance of project management and program management. Paula is the Owner of Lift Group, the consulting firm she started that is focused on operational improvements & digital transformation to support organizational efficiency and scale. She has also held leadership roles in customer success, implementation, and project/program management.
Tune in to hear:
- How Paula thinks about / approaches the concept of different levels and/or dimensions for project and program management.
- Her best practices for managing projects and whether the type of project or domain has an impact.
- When Paula thinks is time to consider adding a project manager to an Ops team or for specific projects.
- Paula’s suggestions on how to ensure better alignment when it comes to connecting these initiatives to overall organizational goals and objectives.
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Today we will be talking about the concept of a maturity model for Marketing Ops and the skills MOps pros need with Simon Daniels. Simon is currently Principal Analyst for Marketing Operations Strategies at Forrester where he does research and delivers guidance and advice to clients. Prior to joining Forrester, he has held several Marketing Operations leadership roles both in-house and as a consultant. He has also co-hosted another podcast called What’s MOps Got to do With it?
Tune in to hear:
- Simon's perspective on what is needed to build and upskill a MOPs team/department.
- Whether he thinksall the principles of the maturity model apply to companies of different sizes / stages.
- What he sees as the career paths for Marketing Ops leaders? Rev Ops? Chief of Staff? CMO?
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In this episode, we talk with Sylvain Giuliani about how Marketing Ops pros can take advantage of the increasing importance of first-party cookies. Sylvain is currently Head of Growth at Census, a reverse ETL provider. He is also an active member of several communities, primarily in the revenue space. He is also an investor and mentor with experience at several startups - as a founder and leader.
Tune in to hear:
- The state of things with first-party vs third party / intent data; and, the trends/impacts on the ease of capturing and quality.
- How Sylvain approaches the challenge of the importance of identifying customers’ preferred communication channels to optimize spend/effort.
- How Marketing Ops teams can leverage this insight to strategically collaborate with other marketing teams (demand gen, ABM, etc.) - specifically as it relates to access and understanding of data.
To contact Sylvain on LinkedIn, click this link to his profile: https://www.linkedin.com/in/sylvaingiuliani/
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In this episode, we talk CMO-Ops role with returning guest, Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organizations.
Tune in to hear:
- What Raja means by "CMO Ops."
- How differentiates these roles from “traditional” CMO roles or marketing ops roles.
- Raja elaborates on how this could be a fractional role and talks about what he thinks the scenarios arewhere the "fractional" CMO role would work well vs those that would not?
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In this episode, we talk with Andrea Lechner-Becker and Drew Smith about attribution reporting. Andrea is currently the Head of Marketing at Toolio. Prior to Toolio, Andrea worked in consulting, and was CMO of Shift Paradigm. Drew is currently Founder and CEO of Attributa, a consulting firm that specializes in attribution and marketing analytics. Prior to Attributa, Drew worked in both consulting and in-house marketing roles, including time with LeadMD.
Tune in to hear:
- What tools and platforms that excite Drew about the future of attribution reporting.
- Both Andrea and Drew's perspectives on how they think attribution fits into the overall measurement of marketing and marketing’s effectiveness.
- Whether they think attribution reportingwill continue to be a hot topic for the foreseeable future.
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In this episode, we talk with Scott Vaughan about how to maximize the relationship between marketing ops and the CMO. Scott is currently a Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory - his own advisory/consulting business. Prior to that Scott was the Chief Growth Officer and CMO at Integrate. Scott was also CMO at UBM TechWeb and has held other marketing leadership roles in other industries. Scott is a prolific writer and speaker about marketing, leadership and business.
Tune in to hear:
- What the best marketing ops leaders and teams do to help their CMO.
- What skills and experience are needed to reach the CMO role.
- Listen to Scott talk about the common or potential career path for marketing operations professionals to CMO and how can our listeners set themselves up to move up.
- What Scott meant when he mentioned learning to step outside of marketing - understand customer journey, etc.
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In this episode, we talk about Marketing Chief of Staff roles with Chloe Washington, Ragen Dodson, and Jim Williams. Chloe Washington is currently Chief of Staff to the CMO at Hubspot. Prior to joining Hubspot, Chloe has held several project management and operations (both Sales and Marketing) roles, and some leadership roles. She is also PMP certified. Ragen Dodson is currently Director of Marketing Operations and Analytics at Axonius. Prior to joining Axonius, Ragen has held several Marketing Ops roles, Marketing and Finance roles, and she had her own agency. Jim Williams is currently the CMO of Uptempo.io. Jim has held previous CMO and marketing leadership role - including Eloqua - as well as roles in public relations.
Tune in to hear:
- What the definition of what a marketing Chief of Staff is.
- How is a marketing Chief of Staff role different from “traditional” Marketing Ops, and what our guests see as the major differences in scope and skills.
- How this kind of role fits into a career path for marketing ops.
- What skills and experience are most important for a CoS and why?
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In this episode, we talk with Scott MacGregor about learning how to learn. Scott is the Founder of CXM Consulting Canada, a Marketing Technology and Revenue Operations consulting firm. During his career, Scott has held multiple leadership positions in and around revenue operations and marketing (and related) technology. He has also been in marketing and internet marketing roles.
Tune in to hear:
- How Scott keeps up with and figured out technology early in his career.
- How he "learned how to learn" and how valuable it is in today's world.
- What he sees as the biggest or most common skill gaps in marketing, marcom, and Ops.
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In this episode, we talk about how to continuously learn and grow in Marketing Ops with Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organizations.
Tune in to hear:
- What has kept Raja in Consulting vs. In house.
- What he sees as the commonalities and differences between B2B, B2C, B2S marketing.
- How Raja keeps up with the things happening in the industry while also delivering his projects with clients?
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Join us LIVE in November 2023 along with 400+ Marketing and Revenue Ops pros. Learn more here.
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In this episode of Ops Cast, we discuss what has been happening across the landscape of Marketing Operations. We all take a breath for a moment and realize just how crazy it has been.
Details about MOps-Apalooza and the journey the team at MarketingOps.com has been on is shared -- Most importantly, the scheduling difficulties for the agenda and what happens with "Summer Camp" are addressed.
Bonus:
Tune in to this episode to hear our special guest "Mickey" (Mike did an impression and now it's out there in the world forever, sorry Mike no takebacks!)
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On this episode, we talk with our first returning solo guest, Lorena Morales In this series we want to talk with our guests about how Marketing Ops can work (better?) with other Ops functions. Lorena is currently a Revenue Operations Executive at JLL Technologies. Prior to that, she has held several Marketing and Operations leadership roles. She is also currently on the advisory board with Syncari and is an active member of several communities, including Women in Revenue.
Tune in to hear:
- What she thinks are some things Marketing Ops professionals can do to better work with the other Ops functions - in particular Sales Ops, if they are having challenges?
- Given the recent cuts at several tech companies, Lorena gives her opinion on where the trend to revenue operations seems to be strongest and whether the trend toward that will accelerate or decelerate.
- If she thinks there is a way to measure how well different Ops functions at a company are working together.
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In this episode, we talk with Shikha Pakhide about the impacts of the ever-growing Martech landscape. Shikha is currently Global Marketing Director with X0PA AI, a B2B SaaS platform to improve the hiring process. Prior to joining X0PA AI, she held several general marketing, product management and leadership roles. She is passionate about Go To Market strategy, Brand Awareness, Account Based Marketing, Account Based Experience and Demand Generation. Shikha has been recognized as the Most Innovative Martech leader by the World Marketing Congress. She is an active member of CMO Alliance Community and CMO Council.
Tune in to hear:
- Shikha's exposure to Martech tools and platforms and her take and experience with the overall growth of martech tools.
- What she sees as the biggest challenges as a marketer with the Martech space.
- Lessons or guiding principles she has learned and applied when thinking about how data flows between applications/platforms, and the downstream impact on analytics.
- How the challenges with data and analytics affect Shikha's ability to articulate the ROI (or benefits) from investing in Martech or programs.
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Join us LIVE in October 2023 along with 400+ Marketing and Revenue Ops pros. Learn more here.
We're taking a look back at the top trends for Marketing Ops in 2022 and discussing what we think 2023 will hold.
Tune in to hear about the top-performing episodes, what we believe your key listens should be, and what we have in store for 2023.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Join Us at MOps-Apalooza!
Join us LIVE in October 2023 along with 400+ Marketing and Revenue Ops pros. Learn more here.
In this episode, we talk with Jay Schwedelson, the founder of SubjectLine.com which is the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events which puts on the GURU conference, the world’s largest email marketing event. He has keynoted and presented for more than 50 organizations and has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years.
Tune in to hear:
- His opinion on the overall state of email marketing is compared to other channels.
- Some of the most common challenges he hears from marketers when it comes to email marketing and if the issues are different for B2B vs B2C marketers.
- Jay’s suggestions for some simple and quick tweaks to improve open rates for email campaigns.
- What he thinks are the best days, times or frequencies for sending emails?
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
In this episode, we talk with Frank Cowell, most recently the CEO of Digitopia Agency, an inbound digital marketing agency with a proprietary methodology. Frank founded what is now Digitopia in 2004, and has evolved the agency from primarily website development and internet marketing to a digital marketing agency. Prior to founding his first agency, Frank worked in Sales and Marketing with Tandy, AT&T, and other technology companies. He is a Veteran of the United States Marine Corps and regularly volunteers his talents to the San Diego AMA, while mentoring young people in the areas of strategy, sales, and marketing.
Tune in to hear:
- What he means by the Growth Engine Concept and how it applies to our audience of operations professionals.
- His distinction between “Operations” vs “Ops” and the confusion of the terms.
- How he differentiates between an Operating manager (COO) vs an Operations Manager.
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In this episode, Ops Cast Co-Host Naomi Liu leads the talk about all things women including superpowers and advocating for leadership. She is joined by guests Kacyn Goranson, Vivian Chan, and Leah Miranda.
Tune in to hear:
- Their Super Hero origin story and subsequent super powers.
- The differences between the way women approach problem solving in the workplace?
- Why female leadership matters to them.
- Female leaders / role models they look up to and why.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
In this episode, we talk with four marketing operations experts, each to talk about one of the major marketing automation platforms. Lara Black is currently Director of Marketing Operations at ExtensisHR and is a Pardot Pro, AJ Navarro is currently a Packaged Technology Operations Consultant with Shift Paradigm and is a Marketo Pro and George Samaras is currently Director of Marketing Operations and Technology at Coveo and is an Eloqua Pro. Mike Rizzo is currently CEO & Founder of Marketingops.com and is a HubSpot Pro.
Tune in to hear:
- Each expert tell us what they are most excited about in terms of recent changes or announcements from each platform. - What is each of their companies is doing to engage with the marketing operations community.
- If there are any features that the user community is looking for that the vendor has not prioritized the way they have hoped.
Episode Brought to You By MO Pros
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In this episode, we talk with George Xing (Shing), Co-founder and CEO of Supergrain, a customer engagement platform. Prior to founding Supergrain, George held multiple roles at Lyft, including Director, Head of Decision Science Products and was a data scientist at Indiegogo. Before that he was a Fixed Income Analyst with Morgan Stanley.
Tune in to hear:
- George's career journey and how it led to starting Supergrain.
- Why he describes Supergrain as a warehouse-native solution for marketing / marketing ops.
- Trends that George is seeing in the Martech / Revtech space and how the Supergrain solution aligns with these technology trends.
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In this episode, we talk about we are joined by AJ Valles to talk about his journey in different Marketing Ops roles. AJ is currently Senior Marketing Operations Manager at Saviynt. Prior to that he has worked in marketing operations and marketing technology consulting as well as in-house roles. In addition to his “day” job, AJ is also a sports enthusiast and is an NCAA basketball official.
Tune in to hear:
- AJ's experience with In-house vs consulting and he how would describe the similarities and differences between the two.
- How his experience prior to Saviynt set him up for success in his current role.
- How AJ went from zero to one in a company with no Marketing or Revenue Operations.
PLG Confessions by MadKudu
The episode is brought to you by PLG Confessions.The interview series where top leaders in Marketing Ops & beyond share their experiences implementing PLG in their go-to-market and what they’re still learning along the way.
In this episode, we talk with Omair Izhar to talk about what it is like working in Marketing Operations in Europe, especially with a US-based company. Omair is currently the Head of Marketing Operations and Technology at Ably. Prior to that, Omair had several roles in Demand Gen, general Marketing and Marketing Ops roles. He has also worked for Oracle / Eloqua.
Tune in to hear:
- His experience working in MOPs in Europe vs other regions such as the United States) and what do he sees as the major differences between Europe and the US (or other regions).
- What he has found to be effective in managing global teams dispersed in several regions.
- How Omair's roles evolved and expanded over time and how did he's gotten support to increase his scope of responsibilities.
PLG Confessions by MadKudu
The episode is brought to you by PLG Confessions.The interview series where top leaders in Marketing Ops & beyond share their experiences implementing PLG in their go-to-market and what they’re still learning along the way.
In this episode, we talk How to Elevate Marketing Ops from a CMO's Perspective with Kyle Lacy. Most recently, Kyle was the SVP of Marketing at Seismic after Seismic acquired Lessonly, where Kyle was the CMO. Kyle has held several marketing leadership roles at several different companies. In addition, Kyle is an advisor to several organizations, a speaker and author of three books [this is something I just learned]. And, I think it is safe to say that Kyle believes in the power of community to accelerate careers.
Tune in to hear:
- Kyle's experiences working with different Marketing Ops teams, whether there were there lots of similarities in structure/size, and how he viewed those teams from a marketing leadership perspective.
- How he thinks most Marketing Ops teams are perceived by their marketing leader (or executive team) and why?
- What advice would he give to Marketing Ops professionals to be more involved with marketing strategy and planning.
PLG Confessions by MadKudu
The episode is brought to you by PLG Confessions.The interview series where top leaders in Marketing Ops & beyond share their experiences implementing PLG in their go-to-market and what they’re still learning along the way.
On today's episode we talk about the broken nature of (Marketing) project management with Amara Omoregie, President of amaraREPS.
Amara Omoregie has an inbound sales and marketing agency, amaraREPS, and is a speaker. With a passion for using her expertise and strategic approach from working with and supporting a vast number of companies, including Fortune 500 businesses, to build startups and small businesses, she’s been able to help companies generate and raise millions of dollars in capital through investment and product/service sales.
Her vision is to create an environment where entrepreneurs and businesses can obtain top quality sales, marketing/revenue operations, and implementation support, but can also have access to resources and education for the latest marketing and business development best practices that they need to employ for their innovative brands and products.
Tune in to hear:
- An overview of Amara's career, what led her to start your business and why she has a passion for project management.
- Major lessons she's learned about streamlining product management and project management.
- What Amara means when she says, “marketing project management is not just about systems, it is more about data and data management.”
- Suggestions she has for listeners who are facing challenges with impact of discipline (or lack thereof) on data, SLAs, on a marketing or marketing operations team’s ability to execute efficiently.
PLG Confessions by MadKudu
The episode is brought to you by PLG Confessions. The interview series where top leaders in Marketing Ops & beyond share their experiences implementing PLG in their go-to-market and what they’re still learning along the way.
In this episode, we talk about the rising importance of Marketing Ops with Tim Parkin, President of Parkin Consulting. Tim is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. He is a speaker, author, and thought leader who is featured frequently in industry publications.
Tune in to hear:
- Why Tim thinkMarketing Ops should be a senior/VP level role.
- Why Marketing Ops is more about People and not technology or some other element typically associated with Ops.
- What Tim means when he says Marketing Ops is not a "role."
PLG Confessions by MadKudu
The episode is brought to you by PLG Confessions.The interview series where top leaders in Marketing Ops & beyond share their experiences implementing PLG in their go-to-market and what they’re still learning along the way.
On today's episode, we are joined today by Dave Rigotti to talk about Marketing Ops in Product Led Growth (PLG) organizations. Dave is the CEO and founding team member of Inflection.io, a startup developing software for marketing teams at product-led companies. Previously, Dave was a Director of Marketing at Adobe, responsible for account-based marketing supporting Marketo and Magento. Dave made his way to Adobe via two acquisitions. First, he was the VP of Marketing at Bizible. Bizible was acquired by Marketo, which was subsequently purchased by Adobe in 2018. Prior to Bizible, Dave spent nearly 5 years at Microsoft introducing Bing and Bing Ads to the world.
Tune in to hear:
- Major trends that are happening in PLG.
- Dave walks listeners through how MOPs and marketing are different in PLG compared to traditional GTM.
- What skills are needed in marketing and MOPs to be successful in a PLG company.
- Lessons that non-PLG marketers or MOPs professionals can apply to their “traditional” business.
Episode Brought to You By MO Pros
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On today's episode, we talk about the art and science of email deliverability with CEO & Founder of CyberData Pros, Chris Arrendale. Chris is a privacy, data security, and compliance professional with a proven track record of accomplishment for enhancing organization practices, while focused on revenue growth. Before starting CyberData Pros, Chris has started multiple consulting companies and advises with several other companies on all things deliverability. He started his career with Silverpop helping clients with deliverability challenges. Chris is a sought-after expert, author and speaker.
Tune in to hear:
- Chris talk about the relationship between deliverability and privacy/compliance/legal policies and practices?
- His suggestions on how listeners can keep up with the changing legal/regulatory landscape, and how they will know when or if they should make changes.
- The best practices for managing regional opt-in (global standard vs regional variations, etc.), and how important double opt-in or other similar approaches is.
- How to monitor deliverability and reputation
- Whether there are any distinctions between B2B and B2C as it relates to deliverability and compliance and what the major differences are.
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In this episode we were joined by John Van Pijkeren. John is a professional in digital, marketing & technology with a capability to combine strategy with execution. He has over 10 years' experience in delivering digital products, platforms and campaigns for leading brands in an international environment. He is currently a Product Manager with Nike, with previous stints with brands such as Heineken. He has also been a consultant and is the co-founder of GiftShift, a solution for non-profit organizations to enable easier donations from supporters.
Tune in to hear:
- Lessons John learned from aligning multiple operating companies across the globe on martech and processes.
- His experience at Heineken and whether it was all B2C or a mix of B2C and B2B?
- What impact he thinks came from the dynamics of a global company - global vs local, global vs regional and related implications on skills and capabilities?
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Joining us today is Carey Picklesimer to help us answer the question: Is Attribution ruining Marketing? Carey is the owner of her own independent marketing technology consultancy, Condurrio Marketing + Design. She has worked both in-house and in consultancies, including a stint with Perkuto. Her in-house roles included roles in marketing operations, general marketing and leadership, and a little bit of sales sprinkled in. She is also passionate about supporting military veterans as they transition into the civilian world with complex physical, emotional and brain injuries and recently launched CorpsStrength, a non-profit dedicated to supporting that community.
Tune in to hear:
- Her thoughts on whether attribution modeling/reporting has been a net positive or negative for marketers.
- Carey addresses if there is a gap between the expectations vs reality with attribution.
- If there is a way to get close to the promise of attribution.
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Joining us today is Max Spanier to help us answer the question: Why is it so hard to hire Marketing Ops professionals? Max is the founder and President of Sloane Staffing, a recruitment firm that specializes in: Marketing Technology, Digital Marketing, Saas Sales, and Technology roles. Prior to starting Sloane Staffing, Max was an Enterprise Account Executive at Marketo. Before that he held other sales and business development roles at ion interactive and SoVi Digital.
Tune in to hear:
- Max break down "Why is it so hard to hire Marketing Ops Pros?"
- His perspective on whetherhiring managers are being too specific about the skills and experience they are looking for.
- If he sees any differences in opportunities or expectations for candidates from larger organizations that don’t get exposure to the broad set of tech and processes that some at smaller organizations get.
- Whether or not hiring managers/leaders should consider supplementing with consultants / contractors / freelancers?
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Joining us today to talk about getting your next MOps role is Chelsea Rosenberg. Chelsea has been in the recruiting, people ops, and coaching/counseling space for over 10 years, with 7 of those specializing in all things marketing. 3 years ago, she became hyper specialized in Marketing Operations and is proud to have become a respected and oft-referred resource for Marketing Operations Professionals as they look for new career adventures, work to grow their team, and learn the skills needed to navigate the world of work.
In addition to recruiting and people ops, Chelsea is proud to share her passion for coaching and guiding others to uncover their fullest potential and supporting them in reaching their goals through her consultancy Sprout Bright Consulting!
In this episode, we talk about:
- How someone should approach going from a more junior role to a more senior role.
- Chelsea's advice for our listeners who either want to go from an entry level role to the next step or from an IC to management role.
- Common challenges she sees for Marketing Ops (and Rev Ops?) job-seekers.
- The importance of being able to talk to non-technical people as an Ops professional.
- Best practices for job seekers.
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On this episode, we talk with Camela Thompson, VP of Marketing at CaliberMind, a B2B Marketing Analytics Platform. Camela has been with CaliberMind for almost three years. Prior to that she spent 15+ years in Revenue Operations in the tech industry in successful startups such as Qumulo, Extrahop, and CDK Global (formerly Cobalt) before proving herself as a customer-first growth marketer. She is deeply familiar with the pain points that Ops teams face and is passionate about helping Ops professionals accelerate their careers. In addition, she hosts CaliberMinds' podcast, The Revenue Marketing Report.
On this episode, we cover:
- Camela's take on the trend of bringing Marketing Operations under the Revenue Operations umbrella.
- Is the driver for creating a Rev Ops function is usually driven more for alignment or to manage costs/headcount? If so, what kinds of challenges does this create?
- What Camela means by the "The War Between the Art & Science of Marketing and Measurement"
Link to The Revenue Marketing Report Podcast: https://www.calibermind.com/revenue-marketing-report/podcasts
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Our guest on this episode is Evan Dunn, Director of Growth Marketing at Syncari.
Prior to joining Syncari, he also held several roles in marketing, including other leadership roles in growth marketing, digital and social media. He also has experience in customer success, as well as being VP of Product at Resonance AI.
Tune in to hear:
- The question about how Project Management is defined (is it about tasks or people and resources?)
- Evan's journey from linguistics to marketing and product development
- Evan's experience in Product Development and what it taught him on the value of project management
- Tips on various personal and professional project management techniques
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In this episode, we talk with Carter Wright about Revenue Operations in the Military. Carter is currently Manager of Revenue Operations with the US Army. He has been with the US Army in a variety of roles, including combat duty. Most of his roles have been in and around Sales and Marketing. In addition, he is actively pursuing more knowledge about marketing and revenue operations and is a freelance consultant.
Tune into this episode to hear about:
- Carter's career journey and how he became so interested in Revenue Operations.
- Carter's take on how the concept of Revenue Operations applies to the Military.
- What he sees as the primary use of ops and tech in recruiting.
- The importance of data and analytics in his current role.
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In this episode, we talk with Courtney Chatterton about the importance of mental health. Courtney is currently in Content Marketing at Hyperproof, a startup in the security assurance and compliance operations space. Prior to her new role at Hyperproof, Courtney has held several roles in marketing and operations including revenue operations, demand generation, and email marketing. In addition, she is a freelance writer and also is active in the RevOps Co-op community.
Tune into this episode to hear about:
- Why is this topic so important to Courtney and hear her share more about her experience with it.
- Her opinion on whether or not there is a higher likelihood of someone struggling with mental health challenges in different roles or scenarios?
- Response from others after sharing her story.
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In this episode we talk with Stephen Stouffer, VP of Marketing Operations at SaaScend, a revenue operations consultancy. Stephen has a passion for email marketing, marketing automation and data…and how they come together to enable marketing strategy and execution. Today, he is joining us today to talk about his experiences as a consultant and in-house.
Some of the topics covered are:
- Observations of changes happening in the Marketing Operations Profession.
- Trends in the consulting industry
- Discussion on whether the MQL is dead
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The COVID pandemic affected everyone in different ways. The impacts to Marketing Operations professionals was no different.
In this episode we talk with RJ Andaya, Director of Marketing Operations at Observe.AI about this. In addition, we talked about his journey into Marketing Operations.
Some of the key impacts we discussed include:
- How work is prioritized and done
- The increased focus on data and insights, and the relative importance of that vs campaign operations
- The speed at which we are now expected to move and deliver
- Impacts to jobs - titles, career path, and compensation, as well as professional development
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In this episode, we are talking about the new MarketingOps.com site and how that's tied into the MO Pros community and everything else.
Join us for this discussion between your show hosts, Mike Rizzo, Naomi Liu, and Michael Hartmann.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Our guest in this episode is Amy Goldfine.
We discuss the 4 pillars of Marketing Operations and what Marketing Ops is all about.
Tune in to this episode to learn about the 4 pillars and how you can leverage the framework to build a career path in Marketing Ops.
By day, Amy is head of marketing operations at Iterable. Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized and dynamic communications at scale. By night, Amy is the founder of MarketingOpsAdvice.com, a site for MO pros to get actionable advice on both technical and strategic topics. Her motto is “more ops, less oops.” Amy is also a Marketo Certified Expert and a four-time Marketo Champion.
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John Charlesworth is currently Director, Marketing Operations at Narvar.
John is a marketing and ops leader primarily with high-growth startup companies. He has extensive experience in marketing operations, digital marketing, demand generation, project management, team building, and strategy.
He is an advocate for creating scalable processes for lead management, lifecycle tracking, campaign execution, automation, data governance, and attribution.
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In this episode we had a conversation with Angela Lee, who is a marketing and demand generation leader and consultant, about her experience working with marketing operations professionals.
She shared her decision-making process for leaving a corporate role and venturing out as a consultant.
She also talked about:
- The characteristics of the successful partnerships she had with marketing operations
- What marketing ops professionals can do to elevate their perception to be one as a strategic partner
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As Marketing Operations continues to become more common and more consistent, there is still a missing element -- consistent expectations and training/certification. In this episode, we talked with Kyle Jepson of Hubspot about the Revenue Operations Certification that they recently launched.
Kyle shared:
- His process for research and developing the content
- What he learned that was surprising (hint: the importance of basic finance literacy)
- Who would benefit most from the certification
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In this episode we talked with Lindsay Rothlisberger, the head of Marketing Operations and Email at Zapier about her journey to marketing ops. As has been the norm, her story was unique.
In addition, Lindsay shared her insights into:
- How and when to consider centralization or de-centralization of Marketing Ops functions. If you choose to de-centralize, what should remain centralized?
- The challenge of technical debt and how to approach it.
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In this episode we covered lots of ground with our guest Andrea Lechner-Becker, formerly the CMO of Shift Paradigm. She has been a hands-on Ops practitioner, a consultant, a champion and a CMO. She has a unique perspective on all things Marketing Operations.
One of the best insights from the conversation had to do with how hard it is to get the "right" reporting for marketing. She makes the case that part of the challenge is the complexity of the data and systems. The other big challenge she identified is the lack of a consensus on what the right reporting is. Contrast that to finance and accounting where everyone is taught the same set of principles and rules.
Speaking of finance, we also get into the importance of having basic finance literacy and a basic understanding of statistics.
Fair warning: don't listen to this episode with kids in the car. ;)
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Bizible Marketing Ops MOOPs + Harjot and Jessica sing a little Kelly Clarkson!!Tune in to hear how Harjot found, resolved and learned from this reporting error related to Bizible form fills vs Marketo form fills.
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The #1 Community for Marketing Operations Professionals
Sponsored by Stack Moxie
Avoid your next MOOPs with automated monitoring across your entire marketing and sales tech stack.
During this episode we talk with Zach Priest about:
- His journey to Marketing Operations (via Sales and Marketing)
- Our responsibility as MO Pros to uphold privacy for customers
- The connection between privacy, transparency and loyalty
- ...and a little about his F1 Racing podcast called Superlicense Formula 1
Zach joined us from London, where he is a transplant from Australia, providing a global perspective on these topics.
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In this episode, we talk with Drew Smith about how to get into Marketing Ops or Revenue Ops. So, if you are not already in the profession, but are interested, then get ready to take some notes.
About Drew:
Our guest, Drew Smith, is the Director of Growth, Revenue Operations at Directive, a performance marketing agency. Prior to joining Directive, he spent several years with LeadMD (now Shift Paradigm) as a revenue operations consultant and engagement manager. Before that, he held positions in sales, marketing, account management, and inside sales at different organizations.
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Collecting data in a bunch of different places; forms on websites, events, and more!
Well... sometimes we find out that you collect registration data on a completely non-standard form; and then you have to deal with the list import process... you can imagine where things go wrong from here -- but you should tune in ot find out more!
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Sponsored by Stack Moxie
Avoid your next MOOPs with automated monitoring across your entire marketing and sales tech stack.
This is something we’ve wanted to do for a while now on the podcast. Today we get to talk about Marketing Ops with co-workers.
Joining us today are, Tracy Warner and Candace Hopkins.
- Tracy is currently Senior Manager of Marketing Operations at Agorapulse. Before that Tracy has held a number of positions supporting executives, and she has had her own consulting practice. She has been involved with operations, email marketing - including design, development and strategy and been in project management/chief of staff-type roles.
- Candace works at Agorapulse with Tracy and is currently Manager of Marketing Operations. She is relatively new to Marketing Ops having worked as an Inbound Marketing specialist prior to this. In addition, she has worked as a consultant on social media and marketing.
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What happens when you work for a company that can ACCIDENTALLY send NUDE images to over 500,000 clients?
Find out in the latest episode of MOOPs.
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Sponsored by Stack Moxie
Avoid your next MOOPs with automated monitoring across your entire marketing and sales tech stack.
We are covering the intersection of two topics today - privacy and data/analytics.
To help us with this topic we are joined by Damon Gudaitis, Analytics Manager at Three Ventures Technology, Inc., and Caret Juice Marketing, his consulting companies. Prior to that, Damon has worked in several marketing and digital marketing roles as well as having started multiple other consulting companies. In addition, he has been involved in various capacities with the Digital Analytics Association.
Recorded Live Feb 23, 2022
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This is a systems template issue that's related to Monthly Newsletters - how do internal teams know if it's gone out?
You can imagine where this goes next...
Tune into this episode to hear how Andy Caron made a MOOPs about 5 or so years into her tenure as a Marketing Operations professional.
Episode Brought to You By MO Pros
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Sponsored by Stack Moxie
Avoid your next MOOPs with automated monitoring across your entire marketing and sales tech stack.
We are continuing our series of Marketing Ops career journeys.
In this episode we are joined by Mike Tatum, currently Director of Lifecycle Marketing at Athletic Greens.
Prior to that, he held several roles in demand gen, general marketing, digital marketing, and lead generation. He has also been on the agency side and was a media planner/buyer.
Mike has been a speaker at INBOUND, the HubSpot conference. He also does consulting and training on HubSpot and digital marketing. Prior to all of that, he served in the US Army.
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We are back to our series of Marketing Ops career journeys.
In this episode, we are talking with Faithful Adia who is currently Senior Marketing Automation Manager at HelloFresh, based in Germany. Prior to this role he has held roles as CRM Manager, email marketing specialist and more.
We enjoyed learning from Faithful about what it is like leading Marketing Ops at a B2C company since the majority of our episodes have leaned heavily towards B2B.
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Tune in to this episode of MOOPs TV where Weisi Kang shares her Marketing Ops mistakes and how she plans to avoid them in the future.
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Sponsored by Stack Moxie
Avoid your next MOOPs with automated monitoring across your entire marketing and sales tech stack.
In this episode we had the opportunity to talk with Daniel Murray (host of the Marketing Millenials podcast) about how he sees:
- The relationship between marketing ops and overall marketing
- The importance of understanding broader marketing and sales processes as a marketing operations professional
- The shifting perception of marketing ops and potential elevation of marketing ops leaders into heads of marketing/CMO roles
In addition we talk about overrated / over-hyped martech and the importance of understanding data and analytics in the marketing ops world now.
Recorded live.
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We continued our series of Marketing Ops Stories with Bethanie Swank. Her story is unique in a couple of ways.
First, she started more as a full-stack marketer, and found that she really enjoyed the technology and process orientation found in Marketing Operations. That led her to several different opportunities to be the "team of one" to do all things MOps.
She also shares with our audience how she has recently gone through the process internally to "pitch" the need for additional Marketing Ops resources. Although the process of hiring was still ongoing at the time of the recording, she shared some tips for how she built the case.
If you are a team of one - or a leader who wants to build the case for additional headcount - you will want to listen to this episode.
Recorded live January 2022.
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Tune in to this episode of MOOPs TV where Anna Leary shares a cloning mistake that resulted in a rather large mistake that impacted over 2-million records!
Hear how she resolved it and the practical tips she provides on how to avoid mistakes like this in the future.
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Sponsored by Stack Moxie
Avoid your next MOOPs with automated monitoring across your entire marketing and sales tech stack.
Our guest in this episode, AJ Navarro, shares his career journey from Sales to Marketing Ops and consulting, including how his experience with producing music taught him about marketing tech. If you've ever wondered what music production has to do with Marketing Ops, or what it's like to work as a consultant - this is the episode for you!
AJ shares his lessons learned, including:
- How he learned via community and others who shared
- The value of mentors, including Pete Furseth (check out our episode with Pete)
- Being curious and relentless to learn
We also touch a little bit on the question of "what is marketing ops?" during our discussion.
Recorded live.
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In this episode we talk with Carissa McCall about her journey through roles in sales/inside sales, customer success and customer success operations, product marketing, and channel partnerships before landing in marketing operations.
Carissa shares lessons about:
- Self-awareness - knowing what kind of work she enjoyed (and didn't)
- Being opportunistic and persistent
- Leveraging resources to learn about new topics
If you are new to Marketing Ops or just considering it, you can get some inspiration from Carissa.
Recorded Live
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Prasad joins us on another episode of MOOPs tv to share a mistake that occurred within a database of over 2-million records.
Tune in to find out what happened and how he went about remediating the mistake.
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During this (sorta) Ops Cast After Dark, we talk about one year of Ops Cast and we talk about predictions for 2022. Our starting point was 6 predictions about Marketing Operations in 2022 written in an article by a friend of the show, Darrell Alfonso.
As you will see, we don't all see things the same and predictions are almost always tough. Listen, and then let us know what you expect for 2022.
Recorded live on January 7, 2022.
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With the first of what is planned to be a series, we talk with Anna Leary about her path to Marketing Ops and into consulting. Learn how a stint of work in Australia randomly led her to working with Marketo.
After her return to the United States, she moved away from MOPs but eventually found her way back.
Lessons from Anna's story:
- Sometimes you have to be opportunistic
- Mentors and / or someone in your corner is key to any career
- Networking and connections can be valuable
If you are considering the jump from in-house to consulting, you can learn from Anna's journey.
Recorded live.
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When Rachel joined us to record this MOOPs episode she was still in the role of Marketing Operations Manager.
Her story is not uncommon, but her learning and approach to managing marketing technology (Marketo) is of course unique.
Tune in to find out why she had to watch emails go out all day long before she could resolve anything.
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Sponsored by Stack Moxie
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In the latest episode of #OpsCastAfterDark, we had an open conversation with Courtney McAra. We talked a little about her path to Marketing Operations and then into consulting.
We also talked about reaching some milestones with Ops Cast as this is the 40th episode and we recently went over 5,000 downloads.
And, you get a little insight into:
- Photoshop and HTML hacks
- The best SDR outreach ever
- What the connection is between the Backstreet Boys and Naomi
Recorded live.
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In this episode, we talk with Kacyn Goranson the now VP of Marketing at CM Group who's journey to Vice President actually started in Social, moved through Marketing Automation and Operations, and eventually got a seat at the leadership table.
Tune in to hear:
- how she got there - spoiler alert, she says YES way more than no - and how she literally wrote her own job description!!
- her call out every publication for asking what it's like to be a young female leader in the room.
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In this episode, we have a casual conversation about several top of mind topics. There may or may not have been adult beverages involved.
- How important is Marketing Ops and IT alignment? Why is not talked about more?
- Should Digital Asset Management (DAMs) be under the domain of Marketing Ops?
- Why is project management and project management platforms a challenge?
Recorded live.
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During a recent episode, we talked about our perspective as marketing operations professionals when it comes to buying technology or services. We talked about what we liked and didn't like from our experiences. During the conversation we challenged sales people to contact us if they wanted to come on and share their perspective from the other side of the "table."
Ivan and Gary took us up on the offer, and we had a great conversation about their perspective. Ultimately, it was mutually beneficial to have this open conversation that will hopefully help the sales and buying processes in the future.
Check out the earlier episode for for more context.
Recorded live.
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We all make mistakes in Marketing Operations.
How you learn from them (and how you learn from these episodes) is what matters.
Enjoy this great MOOPs shared by Chelsea Kiko during her use of Marketo and Salesforce and the mistake that was made to the routing programs they were trying to update.
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Sponsored by Stack Moxie
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So you've been hearing about the future of cookie-less browsers.
But what does that all really mean?
In this episode we speak to Nikki Candito, VP of Demand Strategy at MeritB2B; Greg Manetti, CTO at Klearly; and, Mary Blanks, CMO at Klearly about the forthcoming "cookie-less future".
Tune in to hear their perspectives on what to think about, how to prepare, and some incredible thoughts around 3rd party Cookies.
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The "Three Amigos" (as Michael H. says) jump on a special recording of what may become a new set of special episodes we are calling "Ops Cast After Dark".
In this episode, the team reflects on the past year of growth within the community plus we discuss the importance of mentorship for both the mentor and the mentee.
FYI: Adult beverages were consumed during the recording of this episode.
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We had a great conversation with Jodi Krangle, a voice actor, who has a podcast about Audio Branding.
What is Audio Branding, you ask?
Great question. In the episode, Jodi breaks down:
- Definition of audio branding (hint: the Netflix sound is part of it, but not everything)
- Why should we as marketers and marketing ops professionals care about it?
- How this overlaps with - and should be considered like - other parts of branding like visual, written tone of voice, etc.
- The tradeoffs between custom and "stock" audio
And, if you are into brain science, we talk a little about how sound can affect our other senses. #mindblown
Recorded live November 12, 2021.
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In the third episode of MOOPs TV Justin Norris shares how he made a mistake on a client account, but the interesting twist is that it actually took a while to discover the error!
Watch the episode to find out what the mistake was and how (if possible) it was resolved.
This taught Justin and the rest of the team a valuable lesson about checklists, operations documentation, and more!
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Sponsored by Stack Moxie
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In this episode we talk with Chris Walker, the CEO and founder of Refine Labs about his view on attribution modeling and marketing. Attribution modeling is a hot topic for Marketing Ops professionals, and he has a different perspective on the value of attribution modeling versus other sources of insights to inform marketing.
He is not suggesting that we should not be doing attribution modeling, but that we should be honest about what it can and can't inform. Toward the end of our conversation we get into how you, as a marketing ops or revenue ops professional, have tremendous insight into this data and can use that to initiate strategic discussions about what is working and not in marketing.
Recorded live November 4, 2021.
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In this episode, we talked with Pete Furseth about attribution modeling and best practices for use. Some of the things we talk about:
- Attribution modeling is not the end of the analytics journey, but an early step (think "crawl" in a "crawl, walk, run" model)
- Building your data literacy is a key new skill that everyone in Marketing Ops should be pursuing
- The importance of including costs in your attribution modeling (we break down different ways to approach this)
There is gold throughout this episode, so make sure you listen to the end.
Recorded live October 27, 2021.
Referenced in the show:
MO Pros Technical Workshop: Validation of Your Revenue Tech Center of Excellence
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Jessica shares an early mistake she made. It's not the most egregious or scandalous MOOPs, in fact, it's pretty tame compared to some of the ones we have coming up. But it taught Jessica invaluable lessons early in her MarketingOps career.
- Trust your instincts, she caught this mistake quite quickly and was able to start damage control because something wasn't sitting right.
- Ask for help - the fallout from her mistake could have been much worse, but a seasoned colleague helped before it was any worse.
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Sponsored by Stack Moxie
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During this episode we talk with Lorena Morales about the way her new Revenue Operations role at a large, global, publicly-traded company has challenged her thinking of revenue operations. Previously, she thought the journey was from siloed to centralized/integrated and aligned. Her new role has opened up her eyes that there may be a need (and a business justification) to become somewhat siloed again.
That being said, she also mentioned that she thinks there are different types of being siloed:
- siloed data
- siloed functions
- siloed organizational structures
- etc.
We also touch on attribution vs ROI and that she sees more marketers moving into Rev Ops and CRO roles.
Recorded live on October 18, 2021.
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This episode is a little different because it is geared toward both Marketing Ops professionals as well as those who are trying to sell to them. That's right, if you are selling to Marketing Ops, Revenue Ops, Martech or others, you should listen to this. We talk about what you should do (be interesting, be honest) and what not to do (waste our time when we have already done research).
For those in The MO Pros community, we want to hear from you. Did we give away too much insight? not enough? Should we have included other dos and don'ts? We want to hear from you.
During the conversation we referenced a couple of "resources" in case you are interested:
- We reference the book Building a StoryBrand by Donald Miller
- The Oatmeal's strip about web design
Recorded live on October 14, 2021.
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In the first episode of MOOPs TV Mike Rizzo shares how he made not ONE but TWO mistakes within just a matter of moments.
Find out what those mistakes were and how (if possible) he resolved the issue before causing yet a third MOOPs.
Episode Brought to You By MO Pros
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Sponsored by Stack Moxie
Avoid your next MOOPs with automated monitoring across your entire marketing and sales tech stack.
During this episode, we take a dive into Customer Data Platforms (CDPs). CDPs have been a hot topic over the past few years and we asked Michael Davis to help us cut through the hype and understand:
- What are CDPs?
- How can they be used?
- Common approaches to adding to a tech roadmap and build
- What are some pre-requisites?
If you've been curious about CDPs and how/if they should be part of your Marketing Ops / Martech roadmap, you don't want to miss this.
Recorded live October 4, 2021.
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In this episode we talk with AJ Sedlak about the LinkedIn post he published in late August 2021. In his post he made the provocative statement that Marketing Ops could help deliver revenue for an organization in the absence of a Marketing Strategy....and at the same time, Marketing would struggle to deliver revenue without Ops.
We dig into that topic and also cover:
- What should strategy look like from an Ops perspective
- How should Marketing Ops be measured
- The value of strong people vs tech in Marketing Ops
Recorded live on September 30, 2021.
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What is Customer Journey Mapping? If you are in Marketing Ops, should you care? We tackle these questions, plus the difference between personas, ICPs (hint: it is not Insane Clown Posse), journey mapping in our conversation with Lucas and Islin Munisteri of Theia Marketing.
Recorded live on September 21, 2021.
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In this episode, we talk with Juan Mendoza the founder of The Martech Weekly newsletter and the producer of Making Sense of Martech Podcast about:
- How vendor-based training fits into learning Marketing Operations and the risks that type of training brings.
- What is "Career lock" and should you be concerned?
- Usability trumps education - if it's easy to use, learning is less important
- "Low-trust" created by media in Marketing Technology
- The future of customer experience and how MOPs / Martech fit into that
Mike also jabs at the Salesforce lead object... we're not sure if he'll be on the next episode or not. :)
Recorded live on September 16, 2021.
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In this episode, we talk with Nikki Luele about her journey from a Marketing Ops team of one to 30! Nikki provides some insights on what she did early on to build momentum, what she learned along the way, and how she had to learn new skills.
We also get into a great conversation about the importance of diversity and the challenges she faced as a female leader in tech.
Recorded live on September 9, 2021.
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In this episode we talked with Josh Hill about his view and approach to vendor management. We talked about the distinction between managing software / technology vendors and consultants / agencies.
Josh also shared his view on three models of how to build an ROI model to support a bringing on a new vendor.
Recorded live on September 1, 2021.
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In this episode we talk with Darrell Alfonso about parts of the role that many Marketing Operations professionals don't like to talk about...but we all know are there. Things like, how it is tough to have a good marketing ops function when the messaging, branding or product is sub-par.
And, we had a literal fire alarm happen during the recording. How appropriate for a Marketing Operations discussion.
Recorded live on August 26, 2021.
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In this episode we talk with Toby Murdock from Highway Education about the gap in the market today for Marketing Ops talent. He is focused on providing training, education and opportunities to people who are early in their career and want to get into Marketing Operations.
We talk about the gap, why there isn't a "traditional" educational model for Marketing Ops (hint: it's about incentives in the university system) and more.
Recorded live August 19, 2021.
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During this episode we talk through some of the key things to make sure you have in place if you are considering building out a multi-touch attribution model at your organization. In some ways, it felt as if we only scratched the surface on the topic.
Some key elements to look for to give your organization a better chance of success:
- Culture of collaboration and comfortable with "fail fast"
- Alignment on definitions
- Clarity on what questions you are trying to answer
Thanks to Jeff Kew for his insights.
Recorded live August 11, 2021.
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One of the things we have touched on during almost all of the episodes prior to this (and will continue to touch on) is what should be included in a certification for Marketing Operations.
In this episode, Naomi Liu, Mike Rizzo and Michael Hartmann talk through this in some detail. We talk about:
- the inconsistent definition of Marketing Operations,
- when should certification come into play,
- should there be tiers or different tracks,
- what is the role of platform-specific certifications
- etc., etc., etc.
We would love your feedback. Join the conversation at www.themopros.com.
Recorded live on August 3, 2021.
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In this episode we have a conversation with Paul Mosenson, who has led marketing, to get his perspective on Marketing Ops, Revenue Ops, and more. We touch on things like the value that the CMO sees in marketing ops, how to position marketing operations to be a part of the strategic GTM conversations and the need for ops to be creative AND analytical.
Recorded live on July 29, 2021.
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In this episode, we did a deep dive on all things marketing reporting, analytics, attribution, etc., etc. with Nic Zangre. We discussed ways to approach it, and how the role of "data hero" is becoming more important in Marketing Ops.
Recorded live on July 21, 2021.
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In this episode we talk in detail with Steve Petersen about the importance of having an ownership mindset with Martech as a Marketing Ops professional. Steve talks through what that looks like from a practical standpoint. He also shares some tips for how to move toward this mindset...and some of the things to watch out for.
Recorded live on July 14, 2021.
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During this episode we do a deep dive with Connor Jeffers, the CEO and founder of RevOps consultancy Aptitude8. We talk about the perception of Hubspot as "only" for small to medium sized businesses and how that may have changed.
We even discussed a scenario that co-host Naomi Liu had with Hubspot a few years ago to provide more context.
If you are not familiar with Hubspot and want to learn more, then this episode is for you.
Recorded live on July 8, 2021
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In this episode we talked with Arjun Sen, the CEO of ZenMango and former CMO at Papa John's about the concept of "Marperations" that he coined. We covered what that means as well as how Marketing Operations professionals need to be advocates for the customer as much as they are focused on enabling the business.
Recorded live on June 30, 2021.
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Episode Brought to You By: MO Pros
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In this episode we talked with Tyler Stouder about his experience joining Arbor Homes, a homebuilder based in the midwest US. What many people may not realize is the historical lack of technology adoption, in general, in the real estate industry...especially with marketing technology. He shares some lessons learned on the importance of keeping track of data from prior roles (or research) that will help you sell internally to invest in MarTech.
Recorded live on June 23, 2021.
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In this episode we discuss the part of Marketing Ops that seems to be the most common part of the role, IT, yet is also the part that many of us want to play down. Learn from our guests, M.H. Lines and Helen Abramova on the topic. Find out if you agree that Marketing Operations is "IT for Marketing" or if it is something more.
Recorded live on June 9, 2021.
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In this episode of Ops Cast we chat with Vivian Chan who feels that the future CMO will come from Marketing Operations.
Tune in to hear why she believes the future of C-suite will be from the Marketing Ops background and get some practical advice on being HEARD by your leadership for the brilliant mind that you have!
Recorded live on June 3, 2021.
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Episode Brought to You By: MO Pros
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In this episode we talk with two founders and leaders of HR tech companies about the challenges of leading and managing teams...with a lens toward Marketing Operations teams.
Our guests were:
- Kate O'Neil, Co-founder and head of Marketing at Teaming
- Sophie Wyne, Co-founder and CEO of ariglad
We covered everything from resources and challenges, to how parenting applies to leadership.
Recorded live on May 27, 2021.
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In this episode, we talk with Amanda Thomas about go-to-market (GTM) data.
- How do you source it?
- What are the challenges and how should we be thinking about it?
We also got into the challenges with data hygiene and how to build a case for the investment in it for an organization.
Recorded live on May 19, 2021.
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Episode Brought to You By: MO Pros
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As a Marketing Ops professional, you are probably more familiar with one - maybe two - of the major marketing automation platforms (MAPs). Ever wondered how you could learn a little more about the others? Yeah, us too.
During this episode we will be joined by a great panel of experts for some of the big vendors in the MAP world: Michael Tucker (Marketo), Stephen Phillip Stouffer (Pardot), Ankit Sharma (Eloqua), and Ali Schwanke (Hubspot).
Recorded live on May 11, 2021.
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In this episode we will be talking with Chloe Pott, currently the Senior Marketing Operations Manager at Datadog, about best practices for how to approach a Martech Stack Audit. One of the most important thing we all need to do as MOPs professionals is make sure we understand the technology that is in our ecosystem and ensure that we are optimizing regularly. We will talk about how to approach a tech stack audit and key elements to focus on.
Recorded live on May 6, 2021.
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Episode Brought to You By: MO Pros
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Join us in a conversation with Cat Champoux with Jeto when we discuss the tradeoffs between centralized vs de-centralized organization structure. What components of MOPs should be decentralized? Campaign Ops? Templates? Other? What is required to be in place for decentralized?
Whether you are a team of one or at a large enterprise, you have probably had to think about this question. If you haven't, you will.
Recorded live on April 30, 2021.
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Episode Brought to You By: MO Pros
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We were joined on this episode by our guest, Ole Dallerup from Dreamdata.io, as we go deep on:
- Marketing vs Revenue Attribution and definitions
- What data is needed - and ideal to have - for building a B2B revenue attribution model?
- Should you build or buy? What are the tradeoffs?
- How should you use the output of revenue attribution? How should you not?
- First party vs third party data and quality
Recorded live on April 22, 2021
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On this episode, we talked with Jen Spencer, the CRO at SmartBug Media. She was recently promoted to this role and we will be talking with her about:
- her path to marketing and the CRO role
- how she views Revenue Operations
- how she is measured and how she monitors that
- a little about tech and tools she relies on
Recorded live on March 25, 2021.
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On this episode we discussed the topic of "Rev Ops" and asking how it's different than (or similar to) Sales Ops, Customer Success Ops and Marketing Ops with our guest, Melissa McCready.
Recorded live on March 12, 2021
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The elusive career path of Marketing Operations Professionals.
Is it deep tech?
Is it people management?
Where does it go?
More importantly, where do YOU go?
Recorded live on February 12, 2021
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We discussed an article (linked below) that talks about what should and should not be considered "MarTech". The inspiration for the article is from research published by CabinetM and we welcomed Sheryl Schultz, COO to the show to discuss the article and the report.
Article Here - When Martech Isn't Martech
Recorded live February 3, 2021.
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In this episode, we dive right into the definition of Marketing Ops and why we think community and professional development are not yet consistent in this realm.
Recorded Live January 15, 2021.
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