Phoenix's Universe: Recent Episodes

Phoenix Michele

Welcome to Phoenix's Universe where we discuss all things business for creative entrepreneurs. Being an entrepreneur is not for the faint of heart, but there are apps and techniques to make it better. Various topics like Instagram content, business systems, and more are covered to empower entrepreneurs.

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The holidays are coming up and we’re ending the year very strong. Now, we shift our focus for next year and make sure we prepare our business for a better year.

In this episode, I give you a checklist of things to do to ensure that our businesses will do better next year. Get your pen and paper. Prepare to take some notes. Enjoy!

**Key takeaways for this episode:

  1. Review your expenses for the year.**

Make a list of your expenses and examine if there are things that you don’t really need.

2. Create a budget.

Just because the money is there, it doesn’t mean you need to spend it. Stay on a good path in spending.

3. Review any template you had set up.

Go through the templates you are using and evaluate if they still apply.

4. Update your website with new 'About You' photos.

Choose recently taken photos of you that are appropriate for your website.

5. Create a freebie.

Freebies are great to build up your e-mail list. Have really engaging freebies, not just basic ones.

6. Create a list of goals.

Keep your goals short, simple, and realistic, and plan for the specific steps you have to take to accomplish these goals.

7. Have a content strategy in plan.

Be realistic with your plan and think about your approach to doing your strategies.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CUv_XomJtea/

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It’s almost the end of the year and it’s time to plan for the next steps for your business for next year. Your website is one of the most important part of your business that you should not neglect as it is essential for conversion. If you will include your website in your plans (and you should!), then, this episode is for you.

In this episode, I talk about the things that you should absolutely have in your website.

Listen up and start amping that website!

Key takeaways from this episode:

  • Contact forms will ensure that people can reach you if they have additional inquiries. Make sure it asks basic information about people who will contact you.
  • Having your services and prices in your website can help you streamline your process. It would also help the clients’ decision-making, if it is within their budget or if they can make budget for it.
  • Photos on your website gives a visionary description of your work brought to life.
  • Make sure you have your metadata and keywords attached to the photos in the website.
  • Choose good and clear photos and ensure that your file size is not too big as large files tend to slow down your website.
  • Include testimonials in your website and you can also repurpose it for your social media and newsletter.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CUv_XomJtea/

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Instagram is on a roll! All these new updates are helping us connect with our audience and in effect help our business.

In this episode, I share the latest Instagram updates that will surely help your business if used correctly. And with that, I also give some tips on how to maximize these new updates.

Key takeaways for this episode:

  • Always make sure your app is up to date.
  • The way to grow your follower is to engage with them. Build relationships with your audience.
  • Tell a story. Introduce the problem and present a solution. Your stories must be enticing.

New Features on Instagram:

  1. Sticker Threads

  2. By using this, you encourage your story viewers to jump on and share your story.

  3. You can connect and learn something about your audience

  4. Collab option

  5. You can tag a friend and it can appear in their feed as well once they approve it.

  6. It means they are an active participant in the content.

  7. Link sticker

  8. You still have to create quality content for people to click on the link.

  9. Make sure to put the correct link.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CUv_XomJtea/

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Are you maximizing your hashtags?

In this episode, I give you some updates to level up your hashtags game. These are valuable tips to reach not just any audience but your target audience.

Take some notes and let’s ace this one!

Key takeaways from this episode:

  • You should use 8-10 hashtags in an Instagram post.
  • Do not use hashtags that do not do anything to your post.
  • Put hashtags in your captions to be able to edit them.
  • Do not use spammy hashtags to attract the right audience.
  • Hashtags should always be on every post.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CUv_XomJtea/

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When the opportunity comes, you have to be ready. Hard work will only take you so far.

In this episode, I encourage you in whatever you are doing. Hard work and mastering your craft are essential, but don’t be afraid to shoot your shot while doing that. There is a lot of value gained in doing things, even if you get rejected at first. Trying out things helps you make the necessary improvements.

Key takeaways from this episode:

  • Do not be afraid. Shoot your shot.
  • NO doesn’t mean never. It just means not now. Even if you get that NO, don’t stop. Just keep ongoing.
  • Opportunities do not always just fall into one’s lap.
  • It doesn’t matter what field you are in, but you always have to work and study hard to be better at it.
  • We’re entitled to make mistakes, and that’s how we improve.
  • Progression over perfection. Just get things done and make improvements along the way.
  • Whatever your goal is, research it and see what others are doing.
  • Accept negative feedback for your improvement.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CUv_XomJtea/

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Are you ready to level up for your business?

In this episode, I chat with James Johnson of @tailoredpenguin. We talked about the factors in making decisions when to go DIY or pro for your photo and video content. He shared some tips and what to expect if you decide to go Pro. Listen up and enjoy!

Key takeaways from this episode:

Factors to consider on whether to hire a professional for your video or opt for a DIY video:

  1. What the intention of the video is and where it's going to be posted.
  2. The budget and ROI.
  3. Goals or visions for the video.
  4. Business tasks delegation.
  5. Music is a big part of a video. Licensing popular tracks may cost 2500$ to 7000$.
  6. For new videographers, do research. Take time to understand the purpose of the video, how it'll run, and how long it's going to run.
  7. When you decided to hire a professional, be ready to have a conversation with them about the things that you want to do.
  8. Big brands will only hire you when you are a legal business entity.

Today’s Guest

James Johnson is the owner of Tailored Penguin Media Company, LLC. Tailored Penguin Media Company LLC. is a small, but powerful video production company.

Connect and learn more about James and his company here:

Instagram: https://www.instagram.com/tailoredpenguin/

Website: https://www.tailoredpenguin.com

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CEacLKBpnx-/

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Do you want to work with some amazing brands?

In this episode, I chat with Korey Larkins of @theturnedgentleman. We talked about how to land dream brand partnerships. He walks us through some of his best tips in working with brands.

Key takeaways from this episode:

  • When you are looking for brands to partner with, consider what are your favorite brands. Check their missions are, how they see things, and if it is aligned with your vision.
  • Search for hashtags. Avoid pop-ups.
  • Check the brand you want to partner up with. Check their page and their look. Do some research about the brand or company.
  • Do photoshoots similar to what they have.
  • Pay attention if the email you get comes directly from the brand or firms that represent them.
  • Engagement is more important than the number of followers. Focus on your content.
  • Quality is better than quantity.
  • If you are going to do something, don’t reinvent the wheel.
  • Interact with people on social media. Treat social media like a networking event.
  • Start with the city where you are.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CAwHelHpDFW/

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Is your carousel game weak? Carousel posts are one of the best types of content to get great engagement on Instagram.

In this episode, I share my design tips, tools, and examples. Listen up and ace that carousel game!

Key takeaways from this episode:

Reasons to use carousel post:

  • Get more eyes on your brand.
  • Tell a better story than a regular caption.
  • Gain insight about your audience

Tips for making carousel post:

  • Whenever you make a carousel post, make sure it’s helpful.
  • Simple is best.
  • Big font is better than little font.
  • Don’t forget your Call to Action (CTA)!

Carousel Design Tools:

  • Canva
  • Adobe Photoshop
  • Keynote or PowerPoint
  • Be sure your dimensions are 1080x1080

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CCKM6tLJfaS/

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Hashtags are one part of the equation of being found by your potential client or growing your following.

In this episode, I talk about the purpose of hashtags, the Dos and don'ts of using hashtags so you can use them to your advantage and not against you. Listen up, and let’s use those hashtags!

Key takeaways from this episode:

Purpose of Hashtags

  • Visibility for people to find you or your content
  • It helps Instagram see what you are creating.

What to use to research for your hashtags

  • Instagram
  • Plann & Later
  • displaypurposes.com

Don’ts

  • Use tags that don’t match your content.
  • Use the same list over and over
  • Use the max tags (30)
  • Look like a bot.

Do’s

  • Take time to research your list.
  • Check your insights.
  • Mix up your tag size.

Additional notes:

  • If you use hashtags with a too high number, you may not be seen in there. If it’s too low, then it might be because no one is looking for it. The only exception to this is your brand name.
  • Research and check your insights. This will give you an idea of what works and what doesn’t.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CDkUqL0plUO/

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Have you been getting an Instagram prompt that one of your posts is performing better than the others?

In this episode, I talk about if it is a good idea to promote your posts and other Instagram ads tips. Tune in and let’s decide together.

Key takeaways from this episode:

When to promote your posts.

  • Instagram suggests posts that can be promoted. Most of the time, it is a good one.
  • When your post is doing well with engagement, maximize it.
  • Content that educates usually gets more engagement.

What types of posts you should promote.

  • The best type of content to promote are promos, freebies ( to grow email list), services, and things about yourself.
  • When someone gives you an email list, you have direct contact with that person.
  • Use CRM or Customer Relationship Management tool.
  • Introduce yourself and let people know what you do.

How to promote.

  • You can select the post itself, go to your insights, create your audience or have IG pick it for you.
  • Use insights, it will give you a lot of valuable information on how your content are doing.
  • If you are overseas, target the audience in that area. Instagram will not do it automatically for you.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CCcN3TIJn7j/

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Let’s maximize the effort we put into our content. Those IG stories can get more engagement than it is getting now!

In this episode, I talk about seven ways to make your stories get more traction. Let’s use the tools Instagram is giving us. Listen up, and let’s get more creative and more reaction to our IG stories.

Key takeaways from this episode:

7 Ways to Raise Your Stories From The Ashes

  1. Turn Your Background Into a GIF

-this makes your stories more engaging.

  1. Use Templates

-use this to play around with the look of your stories.

  1. Use mentions

-use this to give love to accounts and add value to them.

  1. Flashbacks

-Instagram’s version of Facebook Memory.

  1. Offer Gift cards

-offer your audience to give gifts through your stories. You can share a link through this.

  1. DMs

-this makes it easier for your audience to message you through your story.

  1. Picture It

-PIcture within a picture or video for more depth in your story.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CBUI-qZpTH7/

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Are you using your bio to its full potential to attract your clients?

In this episode, I talk about the things that should be in your bio to maximize your Instagram account. Listen to this episode, and let’s complete the checklist.

Key takeaways from this episode:

  • Use clear and bright pictures or logos for profile photos.
  • Tell us who you are. Put your name, location, and industry.
  • Maximize the highlight feature. Make a good highlight cover. You can create one using Canva.
  • If you have a post that got a lot of engagement, put it in the highlight.
  • Have a call to action. Examples: Discount sign-up, Download my guide, etc.
  • Drive your follower to somewhere else aside from Instagram, like your website, and build your email list.
  • Use action buttons.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CE-b9eJpl_U/

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Instagram stickers have more uses than just making your post cute. It can actually make a difference in your engagements.

In this episode, I talk about different stickers and how you can use them to improve your engagements. Listen up and enjoy.

Key takeaways from this episode:

  • Share your post to your story to expose it to more audiences and get more engagement.
  • It’s all about how much time people spend on your profile.
  • You can mix the stickers up.

Poll Stickers

  • You can use this for engagement and market research as well. You can use it as a poll or survey. You can find out what your audience likes.
  • You can have further conversations with people. It gives you an insight into people.
  • You can ask people about their answers so you can have a further conversation in the dm.

Countdown stickers

  • You can use this to get people excited for a launch.
  • You can use the reminder feature in the countdown to remind people.
  • People may not know what it is for so you can put an arrow and put “click this for the reminder.”

Caption

  • It automatically makes a caption for your post.
  • Not all people will listen to your post, but they can read it with the captions on it.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CPrioojpxWu/

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Struggling with deadlines will be the death of your business.

In this episode, I talk about how using Zapier can help alleviate a lot of the gaps in your workflow. Check out three simple ways I use it now. Listen up and enjoy.

Key takeaways from this episode:

  • Zapier is a tool that helps automate items together for efficient workflows.
  • Zapier is very secure and has a high uptime.

3 things that you can do with Zapier:

  • Create a task for yourself or your team.
  • Get text notifications with lead info.
  • Add events automatically to your calendar.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CSNqEYDJjw6/

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You are missing out on sales and clients if you don’t create video content.

In this episode, I talk about three reasons why it is important to create video content. You wouldn’t want to miss this out. Listen up and enjoy this short, valuable, and on-point episode.

Key takeaways from this episode:

Reason #1: Attention-grabbing for your audiences

  • There is something about video that compels the audience to get to know more about you.
  • It is three-dimensional. There’s visual, audio, and movement that engages the audience more than a photo.
  • Facial expression transcends beyond languages.
  • Personality is displayed in a video.

Reason #2: More likely to get shared and increase engagement

  • Videos are more relatable. It’s mostly videos that go viral.
  • If you watched a video that you like, you are more likely to share it with someone.

Reason #3: Can help convert people better because they can better understand how to use your product

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CR7ph_WJu_2/

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Instagram is not just a photo app anymore. You can say that again. But no worries because, as usual, I got you!

In this episode, I talk about three apps to help you create video content! Don’t be scared! These are some simple tips to have videos for your feed, stories, and reels!

Key takeaways from this episode:

  • Canva

You can use templates and drop your materials like videos, photos or customize them with your brand color.

  • Prequel

You can record within the app and customize it with filters. It is suitable for creating a consistent look for your stories.

  • Capcut

You can make a video out of different photos with transitions like a slideshow.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CRplWxppL32/

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What happens when you step on a banana peel? Yes. That’s right, you slip? But what happens when you slip in your business? You don’t see the bananas, but it’s there. It’s your invisible bananas.

In this episode, I talk about the invisible bananas that stop you in your business. Listen up and learn!

Key takeaways from this episode:

Why you out here slippin’?

  1. Moves without proper information
  2. You are focused on what everyone else’s game plan
  3. Your self-doubt is greater than your self worth
  4. Try to get an understanding of what you are about to do before you start.
  5. It’s ok to be inspired but being distracted is another thing.
  6. Go at your own pace. Everybody has a different style, but you can still win the game.
  7. Be inspired by somebody’s game plan but don’t make it your own game plan.
  8. Push through even when things are tough.
  9. Even when you sleep, you don’t lay there forever. You have to get up.
  10. You can’t help others win if you are losing.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/COjXi7dJl5H/

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Let’s make content creation easier and more fun for you!

In this episode, I talk about the 5 apps to get your content poppin’! These will help you to be creative with your content creation process and consistency. Listen up and let’s go ace this content thing!

Key takeaways from this episode:

  1. Creator Studio

  2. Scheduling app through Facebook that gives you access to Instagram.

  3. Can be used to Schedule, video post, and check insights.

  4. Free

  5. CapCut (Video editing app)

  6. Giphy (For creating gifs)

  7. Life Lapse (Stop motion)

Has a very good tutorial on how to use the app.

  1. Hashtag expert

Gives you a recommendation for hashtags.

  • Always put a branded hashtag
  • Create content that entertains, educates, and enlightens.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CO1VvBVJfaE/

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Are you maximizing the use of Instagram to your advantage?

In this episode, I talk about the top three things that are important as far as the algorithm works. Listen up and let’s find the rhythm in algorithm!

Key takeaways from this episode:

The top three important things in algorithm:

  1. Relationships

  2. Being in social is being social.

  3. The people or accounts you most interact with are the ones you will be seeing the most.

  4. If you are not paying for something, you are the product.

  5. Interest

  6. Check your insight to gauge which of your contents are the most effective and when is the best time for you to post.

  7. Check which of your contents are effective and make more of that.

  8. Choose quality content over quantity.

  9. Timeline

Post when your audience is online.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CK5FdWUJCY4/

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Instagram Guides are a MUST for EVERYONE!

In this episode, I give you all the details on guides, why you need them, and how to create your own. Listen up and let's maximize this feature.

Key takeaways from this episode:

  • There are three categories you can use for IG guides: Places, products, and posts.
  • Alway maximize Instagram features to help your brand or business.
  • If you have posts that have done really well, put it back to the forefront.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:
https://www.instagram.com/p/CHyydQ7pp4-/

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Are you making money? Or what you have is just a hobby?

In this episode, I talk about 5 numbers that EVERY entrepreneur should know in their business. So listen up, and let's check those numbers!

Key takeaways from this episode:

  • Expenses can include operating costs, systems you pay for like software or subscriptions, people you get services from, and equipment.
  • Track expenses and analyze if there. There may be some things that can be lessened, may not be needed anymore.
  • You must price your product or services accordingly. It will show that you are taking your business seriously, and you will be taken seriously.
  • Profit margin can help you set your goal or level up in your business.
  • Track your debts, even those that you use your credit card for. If you can’t afford it, you don’t need it.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:
https://www.instagram.com/tv/CLvQNtJJ7Jx/

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Are you overwhelmed when you think about creating content? Do you think you need fancy equipment and top-of-the-line gears? I tell you, it’s much simpler and easier than you think.

In this episode, I talk about how to create content using only your phone. This way, you can make your content anytime and anywhere. Listen up, and let’s start creating excellent content for your feed!

Key takeaways from this episode:

Phone features to use for your content:

  1. Hyperlapse

  2. Hyper lapses work for activities that may take a lot of time, but you can see it from start to finish.

  3. Regular recording

  4. Be mindful that video takes a lot of memory from your phone.

  5. Slo-mo

  6. Dramatic movements look great when slowed down.

Stick with what you have. Don’t be so focused on buying new gear. Think about it from new angles or new ways that people don’t usually think about.

Apps:

  • InShot
  • Prequel
  • Premiere
  • Spark
  • Snapseed

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

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Do you know the latest about Instagram? You came to the right place!

Instagram Reels since its launch has been a mystery without having any insights. Some people have gone viral while others have not. So Instagram will provide more details like accounts reached, total plays, shares, and more.

Listen up for the full details.

Key takeaways from this episode:

  • Instagram Live will provide data to see accounts reached and more. This is great data to have as well as the opportunity for badges.
  • If you are not seeing the updates, you may need to update your app.
  • Insights can help your content strategy to see what works and what doesn’t.
  • Likes, comments, and followers are great but conversion is the key. Check if you are getting people to visit your website or in your email list.
  • You know you have solid content if you get a lot of saves and shares.
  • Going live helps a lot with engagement and in reaching more people.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

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Use your Instagram Highlights to your full advantage.

In this episode, I give you a breakdown of how to do just that. Listen up and let’s maximize this Instagram feature.

Key takeaways from this episode:

  • Use Instagram highlights to build a portfolio and for clients to find more information about you.
  • Include your high-performing posts like BTS or behind the scenes, about you, brand story, and specials.
  • Make sure that your highlights are not too old.
  • Use icons for your highlight cover that is related to what is in the highlights.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

For more info, watch the Instagram live here: https://www.instagram.com/tv/CGGiv_jplQ_/

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There is no point in creating good content with bad design. But how do we make a good design? Worry no more.

In this episode, I talk about my favorite tools and tricks I use for my Instagram feed. Listen up and say goodbye to bad design.

Key takeaways from this episode:

  • Use a mix of bold and simple fonts. Combine bold and regular or script and simple fonts. Some script fonts are hard to read.
  • Use appropriate font sizes. Don’t put everything in one picture. Use carousel and spread the message. Don’t use tiny fonts.
  • Do not use too many different styles and colors. Evaluate if what you want to post will do your feed good.

Suggested Tools:

  • Canva
  • Adobe Color
  • Storyfold
  • Font Squirrel
  • DaFont
  • Pinterest
  • Adobe XD
  • Powerpoint
  • Keynote
  • Creative Market
  • Spark Post

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CMTMM9xJkIT/

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I don’t want to show my face! No one wants to see me! Right?
You are missing out on the biggest part of your brand, connecting with your audience!

In this episode, I talk about QUICK and EASY ways to connect with your audience, especially if you are too shy to speak in front of the camera. Listen up, and let’s get the show started!

Key takeaways from this episode:

You need to show up for your brand for connection, relatability, and authenticity.

  1. Record Your Screen and Do Voice Over
  2. Educate, Entertain, Enlighten.

  3. You can turn your mic on while you record the screen.

  4. Show some BTS

  5. Your audience can see you in action, you can raise curiosity, and you don’t have to talk.

  6. No matter what your industry is or what you do, you always do something behind the scenes that you can show.

  7. Toss up a picture with some fun facts.

  8. It makes you closer to your audience.

  9. Say something about you and ask them a question. This can be a way for connection and engagement.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/p/CMlHzEdp4aP/

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Creating content that’s is not in alignment with your brand makes no sense. Like. Absolutely none.

In this episode, I break down ways to create an alignment that helps you stay on track. I share here my system of creating categories that I use as a guide for my content. Listen up and learn how to make your customized content category.

Key takeaways from this episode:

Purpose:

-Help create consistency with your audience

-More structure to your content creation process

How:

Think about the following:

-Your strengths

-Your services

-Your mission

Example Categories:

-Motivate

-Brand Photography

-Social Media

  • The selling point should be you, who you are as a person. Your content should show that.
  • If someone booked you or purchased from you, ask how they found you, so you know what is effective for your ideal client.
  • Creating categories can help you stay on track.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/p/CN_O3c_pI6A/

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What is the difference between a branding shoot and portraits? ✨

In this episode, I talk about this is a common question I get asked by inquires on my website. I explain here three key differences between the two.

Key takeaways from this episode:

  1. Purpose

What are the images for?

  • Branding shots are used for websites, media kits, any type of marketing material, social media. It involves licensing, and it involves cost.

  • Portraits are just used privately, like for home, and don’t need a license. It can be more creative.

  • Type of Shots

Are you working?

  • Branding shots should tell the story of what you are doing.

  • Portraits are generally more fun. It just tells more about you as a person.

  • Time

Amount of time and energy to plan

  • Branding shoots need a lot of time to plan.
  • Portrait shoots are more spontaneous. It doesn’t last that long.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/p/CNtMgCfJ0R4/

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Instagram is cool and all, but are you converting people to your site to purchase your services or products?

In this episode, I break down why it’s important and the tools to create a bomb link in your Instagram bio.

Key takeaways from this episode:

  • The link in your is supposed to tell people where to go and give them some direction.
  • It’s one thing to have followers on Instagram, but it’s another thing to make them go to where you want them to go.
  • Why is the link in bio important?
  • We want to convert our people to our product or services.
  • Move people from the gram to our platform/communities
  • Move to a place where no algorithm exists.
  • Tools for creating link in bios for your Instagram:
  • Landing Page
  • Canva
  • Linktree
  • bio.fm
  • Contactinbio
  • Smart.bio
  • Creative Market
  • What to put in the link in your bio:
  • Services
  • Calendar
  • How much are your services
  • Features
  • Website
  • About
  • Freebies

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CNbJ_wuJmNh/

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OMG, for the love of all things Fenty, please do NOT do these three things!

In this episode, I share my tips to create better stories. I talk about three things that you need to avoid in order to make the most out of your effort in creating IG stories.

If you do these things, no worry, you get a pass...for now...

Key takeaways from this episode:

3 Things to Avoid Doing on Your IG story

  1. No eye contact
  2. You are making a connection, so make good eye contact.

  3. You can do this by looking directly at the camera.

  4. Too close

  5. Back up, don’t be too close. Give your audience some space.

  6. Get yourself a phone stand or tripod. If you have no tripod, you can use books.

  7. Fuzzy video

  8. An unclean lens causes-Fuzzy video.

  9. We don’t want to see you at a crossroads.

Bonus:

Angled-up

  • Make sure your angle is right and not in a way that you are kind of looking down at your audience

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CFz9LtHpY3R/?igshid=v88hwl79bmgc

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Want to go live but nervous about it? Video performs great and creates strong engagement with your audience.

In this episode, I share some tips on how to be confident and slay your next video.

Key takeaways from this episode:

5 Tips to be Confident on Video:1. Write out your bullet points

  • Do it by 3s.

  • Keep it simple. (beginning, middle, and end)

  • Practice, Record, Critique

  • Talking a little bit slower helps in minimizing filler words.

  • Getting feedback from somebody else can help a lot.

  • Have a hype playlist

  • Choose some music that gets you going.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CFiek0MJ4Du/

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A big following is good but strong engagement is best. But how do you build that kind of engagement in your social media?

In today’s episode, I share ways to improve your engagement, so listen up, learn, and enjoy. Cheers!

Key takeaways from this episode:

5 Tips to Improve Your Engagement:1. Be Yourself. It’s easier.

  • Audiences right now are looking for authenticity, and they can sense if you are genuine.

  • Choose 1-3 platforms

  • Stick to what you know.

  • Take your time and find what works for you
  • Each platform has its purpose and audience.

  • If you can’t go all in, then don’t do it.

  • Give Kudos when possible.

  • If you see someone doing well, tell them.

  • Part of being social and getting engagement is to give engagement.

  • Remember to be genuine about it. Do it if you mean it.

  • Set a timer for engagement.

  • Find people in your area to connect with.

  • Visit other accounts and connect with them.

  • You can also get content ideas from other pages.

  • Propose a collaboration.

  • Make sure it makes sense and benefits both parties.

  • You can collaborate with a team of people. Just make sure that everyone is in alignment.
  • A wise man learns from a fool’s mistake.
  • Be very strategic and clear with what you want for your brand.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CFiek0MJ4Du/

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Is being consistent with your social media posts overwhelming you?

Worry no more because, in today’s episode, I will share with you the what, when, why, and how of content planning. I tell you, content planning is not rocket science. It’s basic math. Listen up and learn how to have stress-free content planned out.

Key takeaways from this episode:

**Tips for Easy Content planning:

1.** Set small goals

  • Determine how many times to post.
  • You don’t need to post everyday. It’s better to post a few times with quality content than 3-4 not so good content.

  • If you don’t add value through your post, people might unfollow or not follow you.

  • Calculate the total amount of posts needed.

  • If you are going to post 3 times a week.

Example:

3 (posts/week) x 2 weeks = 6 pieces of content.

  • 2 weeks of content is a good number to handle.

  • It can be different kinds of content (photo, video, story, reel, etc.) Mix it up for variety.

  • Look at your insights.

  • Your insights will tell you when is the best time for you to post.

  • Post your content on your best days and times.

  • You want to reach more people with your hard work.

  • Engage with your audience.

  • Don’t just post and disappear. Stay and chat with people who comment. -Engage in the first hour of your post.

  • Comment on other people’s feed. Most will return the favor.

  • Analyze your results

  • Check out your engagement rate

  • Determine why it did good or not. Look for improvements.

Recommended Tools & Apps:

Scheduling
-Plann, Planoly, Preview, Later

Project Management
-Trello

Design
-Canva, SnapSeed, Spark Camera, Prequel, InSHot

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CFiek0MJ4Du/

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We all have days of "game face on," ready just to slay anything thrown at us. But sometimes, things get so overwhelming that we just want to surrender and walk out.

In this episode, I talk about what to do to help when you are burned out with your job, business, or just life in general. Listen up, and let’s fight the burnout head-on!

3 Tips to Win Over Burnout

1. Take a break

  • You need to take a break to get a whole picture of everything.
  • Ask yourself, What is it that you need to do?

2. Create a schedule

  • A schedule helps you stay on track and not feel overwhelmed.

3. Have an accountability partner or group.

  • Choose someone with who you can bounce ideas and help you stay in there when you want to tap out.

Remember to have some self-care. Do things that make you happy.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CFQb4scpCmC/

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The whole is greater than its parts. Very wise, indeed. As more and more people find the beauty of collaboration, we might be asking ourselves, is it worth it?

In this episode, I share ways that collaboration can help your business. Listen up and enjoy!

Key takeaways from this episode:

  1. It is good for your portfolio.

  2. No matter what your product or service is, it will give an idea of what you offer and what you can do.

  3. It gives you opportunities to stretch your creativity.

  4. Your portfolio should be something that you want to do in order for you to benefit.

  5. Good exposure to new audiences.

Who you collaborate with may have different audiences from your regular followers, so it will allow you both to be exposed to diverse audiences.

  1. Save Money.

You can split the cost up with those with who you collaborate with.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CFiek0MJ4Du/

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Do you want your Insta stories to last more than 24 hours? Highlights are the key!

In this episode, let’s talk about Instagram highlights! Listen up for some tips and tricks to maximize this feature.

Key takeaways from this episode:

Highlights are important for:

  • First impression
  • Additional way to connect with your audience.
  • Tell more of your brand story.

This is how your stories can live on forever instead of just 24 hours. Especially those stories of yours that get a lot of traction.

Some ideas on what to put on those highlights:

  • Behind the scenes
  • Customer testimonials
  • Fun facts about yourself

Get some testimonials from your clients and edit them before uploading.

What to use for your highlight cover:

  • Brand colors
  • Icons that work with your brand
  • Photos

Make sure the photo or icon you will use fits well in a circle.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CGYjKnZpi6_/

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Is community just a fad? Is there a purpose for your squad? Or can this mean a lot for your brand?

In this episode, let’s talk about community and what it means for your business. Let’s also unpack some expectations versus reality and how we can align this to optimize our existing and soon-to-be-growing community.

KEY TAKEAWAYS FROM THIS EPISODE

Expectation: I want someone to help me with my struggles.

Reality: You end up helping people more by sharing your struggles.

Expectation: Having a community is pointless. I don’t need it.

Reality: There are so many positives of having a community for your brand and business.

  • Community is a feeling of fellowship with others as a result of sharing common attitudes, interests, and goals.
  • By admitting that you have struggles, it helps you be stronger. Someone can help you if they went through the same struggles.
  • Go in with the right mindset, that you will help others as well. What you learn, you might teach somebody else as well.
  • Whenever you’re telling your brand’s story, you want to build up a community.
  • No matter where you’re at in your business or no matter what industry you are in, you got to have a sense of community.
  • Community is building a relationship with like-minded people.
  • Don’t be a one-trick pony.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CGGiv_jplQ_/

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Have you thought about uploading your Tiktok videos to Instagram Reels? Think again! Or better yet, listen to this episode to know more about uploading content from another platform to Instagram.

In this episode, Phoenix Michele shares some tips to maximize Instagram’s new feature, Reels.

KEY TAKEAWAYS FROM THIS EPISODE

  1. Save Audio.
  2. Do not reupload directly from Tiktok.
  3. Use filters to change it up.
  4. If the audio is original, you can use it for a business account.
  5. Instagram wants you to create original content for people to see in your story and not just lift from another platform.
  6. Content is created no matter what you do.
  7. If you are a business, you should be creating content for people to learn more about you and your services.
  8. Instagram always adapts.
  9. When you make content, do it in a way that makes sense to your business. To the products or services that you are offering.
  10. The 3 Es to remember when making content: Entertain, Educate, Empower

Hello! I’m Phoenix.

As a hybrid shooter (photo & video) I quickly learned how brand content is so critical! I continued to create visual content for my brand and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CLLGQ8FJi8o/