People Over Profit: Recent Episodes
Justine Beauregard
Are you an entrepreneur or small business owner who’s tired of chasing traffic, money, and followers?
On the People Over Profit podcast, host and Creative Business Strategist Justine Beauregard gives you a real behind-the-scenes look at what it takes to build a successful mission-driven company. Since 2008, Justine has scaled multiple businesses to 6+ figures, all while putting relationships first, and her mission is to help you do it too.
Justine’s style is engaging, inspiring, informative, and rooted in expertise. You'll love her practical advice + proven-to-work strategies – guaranteed!
Ever felt invisible as an entrepreneur?
You’re posting, engaging, sending DMs, and all you get back is…silence.
No good leads. No new sales. Nothing.
There’s a simple explanation for this.
One that can stop you from feeling the need to chase, shrink, and exhaust yourself just to “get by.”
On this episode of Why You Hate Sales, you’ll learn:
- The real cost of chasing leads or accepting less than you deserve
- What buyers are really looking for that doesn’t require more of you
- 4 practical ways to own your difference and call in clients naturally
If finding clients has felt impossible lately, this episode will help you reset, rise, and remember you already have the foundation you need to succeed—you just have to accept it.
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You’ve probably heard “Don’t sell features, sell benefits” hundreds of times.
The problem is, if you only sell benefits, you sound vague and miss opportunities to qualify buyers.
If you only sell features, you sound like everyone else and end up competing more on price than the true value of your offer.
That’s why selling often feels harder than it needs to be (and why you’re only taught half the skills you need to sell effectively).
In this episode of Why You Hate Sales, you’ll learn:
- Why selling just features (or benefits) makes you forgettable
- A 3-step formula that makes people feel compelled to buy
- How to know what matters most to your ideal buyers now
By the end, you’ll know how to sell your offer in ways that connect instantly with your most qualified buyers and close more sales in natural, feel-good ways.
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Ever been told to “just be yourself” when selling?
This may feel empowering, but it’s also very likely (and secretly) one of the reasons you hate sales!
In this episode of Why You Hate Sales, we break down why being yourself alone isn’t enough—and what actually makes you an effective salesperson.
Here’s what you’ll walk away knowing:
- Why most pitches fail even when they’re authentic
- Signs how you sell is or isn’t working (and how to adjust it)
- The tiny tweaks that turn head nods into genuine interest + sales
If you’re looking for better ways to connect, compel, and convert leads into clients without losing your personality in the process, this is for you.
Let’s make you more memorable, understandable, and irresistible starting today!
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On this special episode of Why You Hate Sales, I pulled out all the moments coach Lindsay Dotzlaf and I talked through pricing offers from her full episode this week.
This is a good resource to turn to when you want to feel good about your pricing choices.
It's also one to help you get unstuck with pricing questions quicker, while feeling totally normal even if you're spinning out with fear or uncertainty in the pricing process.
More about Lindsay:
Lindsay Dotzlaf is a business mentor who helps coaches build practices they love without sacrificing who they are. With a psychology background and nearly 10 years of experience, she’s known for her ability to see patterns that help coaches unlock what’s actually working in their business and life.
Lindsay has worked with hundreds of coaches through programs like The Coach Lab and Reimagine Mastermind (and an upcoming membership, The Complete Coach). She believes that being more yourself is the strategy, not the obstacle. When not working, she’s traveling, sipping wine, and reminding herself not to coach her teenage daughters unless they ask.
You can learn more about Lindsay and the work she does at lindsaydotzlafcoaching.com or on Instagram at @lindsaydotzlaf.
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Changing things up in business can feel exciting!
And sometimes, it feels like you’re burning the ships and wondering if you made the wrong call.
In this week’s episode of Why You Hate Sales, I sat down with my friend and fellow coach Lindsay Dotzlaf.
She’s smack dab in the middle of a major reinvention of her multi-six-figure business and doesn’t hold back on how the experience has been for her along the way.
Here’s what you’ll learn from Lindsay this week:
- Her trick to instantly spot “mind drama” versus real issues
- How to price new offers when you don’t know where to start
- Ways you can experiment without blowing up your business
If you’ve ever wondered, how do I know when it’s time to change things up? And how do I do it so my sales don’t suffer in the process? this one’s for you.
More about Lindsay:
Lindsay Dotzlaf is a business mentor who helps coaches build practices they love without sacrificing who they are. With a psychology background and nearly 10 years of experience, she’s known for her ability to see patterns that help coaches unlock what’s actually working in their business and life.
Lindsay has worked with hundreds of coaches through programs like The Coach Lab and Reimagine Mastermind (and an upcoming membership, The Complete Coach). She believes that being more yourself is the strategy, not the obstacle. When not working, she’s traveling, sipping wine, and reminding herself not to coach her teenage daughters unless they ask.
You can learn more about Lindsay and the work she does at lindsaydotzlafcoaching.com or on Instagram at @lindsaydotzlaf.
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Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!
Think you need a million-dollar business to feel successful?
Think again.
On this episode of Why You Hate Sales, we’re diving deep into what running a seven-figure business really takes—so you can decide if this particular milestone is the right move for you.
Because just like six packs, million-dollar businesses can look amazing and be tempting, but the level of discipline, sacrifice, and pressure it takes to build and sustain them isn’t for everyone.
And that’s not failure—that’s wisdom.
Here’s what you’ll learn:
- The real trade-offs behind million-dollar businesses
- Why you don’t need a million-dollar business to live a rich life
- 3 questions to help you decide what kind of business fits you best
If you’ve ever felt pressured to chase “7 figures,” this episode will give you the plan and the permission to build the exact business that feels right to you.
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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!
Think people will buy when you tell them what to do but not how to do it?
Think again.
On this episode of Why You Hate Sales, we’re breaking down this common piece of sales advice in the online space that’s quietly sabotaging your sales.
Your buyers aren’t incapable of success, they’re not driven to get it. Most of them already know what to do and can even figure out how to do it.
What actually gets them to hire you is something different. Something only you can offer and no one else (which is great news!).
Here’s what you’ll learn:
- Why giving away the “what” without the “how” kills trust (and sales)
- How to uncover your unique shortcut so buyers choose you every time
- A simple filter to apply to your next post, email, and call so it converts
If you’ve ever felt frustrated that your audience loves your free content but won’t buy, this episode will flip your approach completely.
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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!
Do you really need more visibility to close sales? Or is that just another myth keeping you stuck?
In this episode of Why You Hate Sales, I’m breaking down the truth about visibility so you can stop exhausting yourself trying to “be everywhere” online.
Because visibility alone won’t make you sales. It’s not about how many people see you—it’s about what they see and the actions they take when they do.
Here’s what you’ll learn:
- Why visibility matters and how you can do it effectively
- The real reason marketing feels draining (+ what to do instead)
- 2 simple shifts that make every post count in a big way
- How to feel natural, even if you’re private or introverted
If you’ve felt like you want to get out there in a bigger way, this episode is the guide to do it well. No overwhelm, just big ROI on every action you take to be seen by more of your best clients.
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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!
Are you showing up with the energy of a champion?
If you hate sales because it feels hard to stand apart and get people jumping at your offers without hesitation, that’s about to change.
On this episode of Why You Hate Sales, I’m joined by the inspiring Lasada Pippen. He’s built an empire off the core principle of keeping your messaging simple.
Most of us need more reminders than lessons, and today we’re pulling back the curtain on why great offers still flop, why amazing sales calls still end in “I’ll think about it,” and how your messaging might be quietly costing you thousands.
Here’s what you’ll learn:
- How to embody the energy of a champion 24/7
- A proven 4-step formula that makes sales flow in
- A simple process to rewrite your bio to stand out today
You’ll love how this episode helps you spot the tiny tweaks that can completely transform your conversion rate—without changing your price, audience, or offer.
More about Lasada:
As a first-generation college graduate, first-generation corporate professional, and bilingual STEM expert, Lasada Pippen is a natural disruptor. Growing up in an underserved community, he navigated his way into the tech industry, spent over a decade in corporate leadership, and ultimately made a bold pivot into keynote speaking, business coaching, and empowerment training.
Today, he helps individuals and organizations transform obstacles into opportunities through a mix of personal storytelling, practical frameworks, and deeply relatable insights that stick.
You can learn more about Lasada and the work he does at https://www.lasadapippen.com/coaching.
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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!
Want to sell more without relying on fake countdowns and ‘last chance’ offers?
On this episode of Why You Hate Sales, we’re unpacking why urgency alone won’t save your sales—and how to use it the right way so it works every time without making you feel pushy or appear desperate.
Get ready to see exactly what real urgency looks like, why it works, and how to create it in ways that actually help your buyers (and you!).
Here’s what you’ll learn:
- The difference between urgency that converts and urgency that kills credibility
- Four signs your “limited time” offer is backfiring (and what to do instead)
- How to create urgency that feels exciting, helpful, and 100% repeatable
If you’ve been struggling to sell out your offers, keep bonuses fresh, or figure out what to say when your “last chance” falls flat—this episode will give you an ethical, scalable urgency plan you can use over and over again.
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Wish you could stop losing sales to other sellers or price-driven objections?
On this episode of Why You Hate Sales, we’re digging into what it really takes for small businesses to win—without relying on discounts and deals.
You'll love how this episode flips the script on competition and shows you exactly how to create more value, loyalty, and impact with every customer interaction.
Here’s what you’ll learn:
- Why people say “I wish I could shop small” (and what to say back!)
- How to respond to price objections without apologizing or discounting
- A simple shift that turns your business into an experience customers love
If you’ve been looking for a way to stand out during Prime Week, Black Friday, or any other promo-heavy season, this episode will give you a fresh perspective and a clear path forward.
These are the kinds of changes we need to be making when we want to really thrive as small businesses today.
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Ever told yourself, “I’m just learning” or “I’m better at connecting with people than closing the sale”?
While they may be true, will they make you better at sales…or just keep you stuck.
In today’s episode of the Why You Hate Sales podcast, we’re flipping the script on why admitting you’re bad at sales might be the best thing you can do for your business.
In under 10 minutes, you’ll learn:
- What to replace the phrase “I’m just learning” with to get better results
- 3 simple swaps you can make to get better at sales immediately
- Proven ways you can build your sales skills + confidence today
I even give you a follow-up script and post you can copy and use today to close more sales.
Awkwardness not required.
This isn’t about shaming yourself for lacking a skill you were never taught. It’s giving yourself the permission—and freedom—to improve.
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Welcome to the very first episode of Why You Hate Sales!
Get ready to hear how we landed on the podcast’s new name, what inspired the change, and why sales isn’t what you think it is (or have been taught).
If you've ever felt resistance to selling…If you've ever tried to avoid making an ask…If you’ve ever felt icky, pushy, or not like YOU…
…consider this show, and this episode, your permission slip to start reimagining sales as something to feel neutral about.
On today’s episode of Why You Hate Sales, you’ll hear:
- Why “hate” is exactly where we should start
- Why selling is transactional, and it’s not a bad thing
- How to fix the exact cycle that stops so many of us from selling
This isn’t about hyping you up to sell or teaching you to be someone you’re not.
It’s about seeing sales as a skill to learn, so you can do it without feeling awful every time you try.
You have some killer offers, and it’s time more of us knew about them!
Don’t you agree?
P.S. Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!
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After 3 incredible years, thousands of downloads, a top 5% global ranking, and a community of thoughtful, loyal listeners — People Over Profit is evolving.
Introducing our next chapter: Why You Hate Sales (not because sales is something to hate, but because so many of us do).
In this solo episode, you’ll hear the why behind our name change, the moment it all shifted, and how a single question from a trusted expert sparked a realization that couldn’t be ignored.
Basically, the podcast is getting a facelift and a fresh burst of energy and all the best sales insights…and it kicks off this Thursday!
This isn’t a rebrand, it’s a renewed commitment to helping you sell in ways that feel good and actually work.
On our last episode of the show as “People Over Profit,” you’ll hear:
- Why “People Over Profit” was the perfect name, until it wasn’t
- A mindset shift that can help you see sales in a whole new way
- All the legitimate reasons entrepreneurs are saying we hate sales
- What to expect from this show moving forward (hint: it’s GOOD)
Whether you’ve been here since the beginning or you’re just finding us — welcome.You’re exactly where you’re meant to be.
Listen now to get excited about what’s coming next!
See you back here on Thursday xx
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This one’s for every woman who’s ever felt like she had to shrink to succeed!
I sit down with the wonderful Karianne Munstedt, a photographer, speaker, coach, and founder of Strategic Impact Partners.
She’s on a mission to help women take up space, show up fully, and love themselves from the inside out.
Karianne is a powerhouse with a story and messages every woman needs to hear.
Together, we dive deep into courage, confidence, and clarity and how they’ve helped her achieve some massive wins.
On today’s episode of People Over Profit, you’ll learn:
- How to show up powerfully (even when you don’t feel 100%)
- A shift Karianne is seeing in women that we all need now
- Steps you can take to love you and your business again
This isn’t your typical confidence pep talk.
It’s a vulnerable, energizing, and real conversation about what it takes to feel good in your skin and your business — and why your success depends on it.
More about Karianne:
Karianne Munstedt is an award-winning portrait photographer, speaker, coach, and author dedicated to empowering women everywhere. On a personal level, she’s a wife, mommy to a 1st grader, stepmom to a college sophomore and a doggy momma.
She is passionate about helping others break free from limiting beliefs and perfectionism and loves guiding women to embrace their true selves, both personally and professionally.
Karianne is someone who finds joy in seeing the beauty in others and is a wonderful human being inside and out!
You can learn more about her and the work she does at kariannemunstedt.com.
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What if thinking like an owner who’s planning to sell her business is the very thing that makes your business an asset that’s sellable? One that’s strong, smart, and more profitable than ever, whether you sell it or not?
The amazing Kiley Peters is about to drop some major value bombs on this topic!
Her consultancy is known for helping women launch, grow, and exit their boutique agencies and service businesses. She’s helped hundreds of entrepreneurs sell and scale with purpose. You’re next.
On today’s episode of People Over Profit, you’ll learn:
- Secret, set tax laws that can save you thousands a year
- How to run your business like an asset, not just a job
- 3 metrics every founder must be tracking to grow
Whether you’re in your first year or your tenth, this episode will help you think more clearly, act more strategically, and build with your future in mind.
Smart growth isn’t about endless hustle. It’s about building a business that works with, and especially without, you.
More about Kiley:
Kiley Peters is an international award-winning serial entrepreneur, speaker, and small business strategist with over 20 years of entrepreneurial experience. She currently leads RAYNE IX®, her strategic consultancy, and has helped hundreds of women launch, scale, and exit their businesses in pursuit of greater autonomy and financial freedom.
You can learn more about her and the work she does at https://kileypeters.com.
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Enough gatekeeping of the tools and tactics you need to scale with marketing!
Today, I’m joined by Angela Frank, a Fractional CMO and founder of The Growth Directive, who’s here to share real marketing wisdom. The kind that actually works, doesn’t lead to burnout, and isn’t locked behind a $5K paywall.
Angela believes that every entrepreneur deserves success, and in this value-packed conversation, she delivers.
On today’s episode of People Over Profit, you’ll learn:
- How to find and nail your best marketing strategy
- What to cut when you need less to invest in less marketing
- One “sounded-good-but-wasn’t” sales tactic that flopped (and why)
If your content feels like it’s getting ignored, or you’re working way too hard for way too little ROI, this episode will help you shift that, fast.
Tune in for a fresh, focused take on marketing that’s not just about visibility but impact and simplicity, too!
More about Angela:
Angela Frank is a marketing consultant who has generated over $50M in client marketing revenue. She is the host of The Growth Pod podcast and founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
She believes that keys to marketing success shouldn't be hidden behind a multi-thousand dollar paywall and is known for sharing high-impact, no-fluff strategies freely to entrepreneurs worldwide.
You can learn more about her and the work she does at angelafrank.com and sign up for her marketing accelerator for free at angelafrank.com/marketing-accelerator.
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The brilliant Megan Dougherty sits down with us to chat about the ins and outs of podcasting and monetization.
Whether you have a podcast, are thinking about starting one, or are just looking for smarter ways to show up online, you’ll find value here.
Megan is an absolute powerhouse when it comes to creating profitable podcasts and content ecosystems.
Be prepared to take lots of notes—this one is packed with actionable takeaways to help you grow your visibility, reach, and revenue.
On today’s episode of People Over Profit, you’ll learn:
- A guaranteed method of setting + achieving BIG goals
- Behind-the-scenes podcasting tips you won’t find on YouTube
- Lessons from top-performing shows that you can apply to your marketing today
This isn’t just an episode about podcasting. It’s a masterclass in leverage and how to make your voice go farther and become more influential.
If you’d like to keep your marketing equal parts simple and profitable, you’ll love this episode from start to finish!
More about Megan:
Megan Dougherty is a digital marketing strategist with a background in online business development. She has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries.
In 2017, she co-founded One Stone Creative, a podcast production agency known for its State of Business Podcasting Report.
She is also the author of Podcasting for Business: How to Create a Show That Makes a Bottom-Line Difference for Your Company. She lives in Western Quebec with her spouse, 2 cats, 5 chickens and over 65 thriving houseplants.
You can learn more about her and the work she does at https://onestonecreative.net.
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If you’ve been working nonstop with little to show for it, it ends today!
Joining me this week is the incredible Hannah Abad. Hannah is a 14-year certified expert coach and my resilience coach!
After years of burning the candle at both ends, I finally found a way to thrive without overworking, cutting back my work time by over 50% and finding peace in how I naturally bring value to those around me.
Together, we’re unpacking what resilience actually means, what it’s not, the surprising reason overworking doesn’t work, and why pushing through fails you.
On today’s episode of People Over Profit, you’ll learn:
- How to be truly resilient and what it really means
- The ONE action to take today to work less & earn more
- Hannah’s best tip for slowing down without losing momentum
Working harder isn’t the only way forward. If your default mode is to “do more, be more, or achieve more,” that’s about to change.
More about Hannah:
Hannah Abad is a certified expert coach for visionary service driven leaders who guides them out of depletion and burnout into healthy high achievement.
As someone who believes in addressing root causes not symptoms, Hannah teaches others how to lead well without burning out.
Her trauma-informed coaching methods are backed by proprietary neuroscience and have been proven to successfully help 100’s of leaders into powerful, lasting transformations.
Hannah is also a 3x business owner, coach with The Honor Foundation, and her most meaningful titles are wife and mom.
You can learn more about her and the work she does at hannahabadcoaching.com.
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Spot signs of burnout before they happen: hannahabadcoaching.com/survivalmode
Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!
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If you’re waiting for clarity before taking action, you’re missing out.
Once I learned when and why to say “yes” to things, my business grew leaps and bounds. Suddenly, I was taking more intentional action, building momentum, and knowing when to pivot.
It all got easier for me once I learned the power of YES.
But not just any yes, the right yes.
If you’ve been waiting for the “right time” to try something new, post that offer, or go after the thing you can’t stop thinking about, this will get you off the fence.
Good or bad, you’re about to get the nudge, confidence, and clarity to go for it or drop it in an instant.
Today on People Over Profit, you’ll learn:
- Why your yes’s (and no’s) are critical as an entrepreneur
- How to always be in alignment with what lights you up
- A framework for choosing the right YES opportunities
If you’re seeking permission to move forward now with something that may not feel perfect but does feel aligned, this will help.
Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!
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If you’re someone who loves to grow, feel empowered, and do work that brings you deep joy and fulfillment on a soul level, you’re in for a treat!
We’re joined by the incredible Suzy Wraines to talk about some nearly forgotten lessons that saved us and are now wisdom she shares with her clients as the founder of Business Simplified.
Suzy is known for helping purpose-driven medical professionals build businesses they love in authentic, feel-good ways as they embark on their own journey of healing and self-discovery.
Today on People Over Profit, you’ll learn:
- What’s good about hustling and how to do it without burnout
- Hard-earned lessons from the early days of entrepreneurship
- Why you don’t have to choose between impact and profit
Whether you’re just starting out or scaling your business, this episode will remind you of your own brilliance and build extraordinary momentum from today on.
Tune in now to hear the full conversation and get inspired to build your business in a way that feels good from day one.
More about Suzy:
Suzy Wraines is a Healing-Centered Business Coach who empowers entrepreneurs to break through these barriers, find clarity, and build purpose-driven businesses with confidence and flow. She is also the host of Starting a Business Simplified Podcast for Higher Purpose Entrepreneurs.
As a former Army medic who healed from childhood wounds and PTSD, Suzy understands how trauma creates fear, procrastination, and self-doubt in business.
On a personal level, she finds joy in deep, meaningful conversations, personal transformation, and connecting with others on a soul level. Guided by her intuition and spiritual practices, she often seeks wisdom from her higher self and spirit guides.
You can learn more about her and the work she does at startingabusinesssimplified.com.
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Want to know if you’re ready to transition out of healthcare and launch your very own business?
Take this free quiz to find out your best next steps at startingabusinesssimplified.com/quiz
Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!
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Let’s talk about networking as entrepreneurs.
As an avid networker of 10+ years, I found a way to network that’s not awkward, draining, or pitchy…at all.
I’ll share why I created my own virtual networking events each month, and why hundreds of entrepreneurs come back again and again!
It’s all about genuine, energizing, and effective connections — especially for entrepreneurs who are introverted, ADHD, or tired of the old ways of connecting.
Today on People Over Profit, you’ll learn:
- My best tips to get the most from networking events
- How to make networking easier and more enjoyable
- How to know a networking event is worth the time
If you want to stand out without being salesy and walk away with aligned connections that actually grow your business, this is for you!
Tune in now and discover how to make networking work for you.
Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!
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Are you having strategic conversations with the right people?
Gathering feedback, in spades, from key people, is a determining factor of fast business growth…or no growth at all.
If you’re not growing fast, it’s probably because you’re not collecting enough feedback.
Spotting the subtle differences between opinions and insight, strategically using conversations as growth catalysts, and improving by learning faster are vital to your success as an entrepreneur.
On this episode of People Over Profit, I break down:
- Why you need to take more action to know what works
- How to quickly filter feedback that hurts instead of helps
- Who to listen to and who to tune out to guarantee growth
Your business demands more, better, faster, and higher quality feedback.
If you’re looking to grow on purpose, this episode is one not to miss.
Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!
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If you’ve ever said, “I don’t want to be pushy...” or “They’ll reach out if they’re interested…” you may secretly be underserving (and losing sales as a result).
This episode of the podcast is your permission slip to stop holding back.
Overselling isn’t your issue, underserving is.
Your people are overwhelmed and need you to lay it out for them. So, if you’re not saying your offer clearly, confidently, and repeatedly, they probably won’t buy.
On this episode of People Over Profit, you’ll learn:
- The biggest myth you’re taught about pressure vs. leadership
- How to share your offers daily without feeling bad or burnt out
- 3 advanced selling skills to boost confidence without sounding salesy
This isn’t about “saying more just to say more.” It’s about saying the right things—with heart and clarity.
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Are you building a team-based business?
If so, you'll love this episode of People Over Profit! I sat down with the amazing Karen Evers to talk all about what makes a thriving team. You'll love her take on creating a happy, profitable workplace by putting people first.
Karen’s people-first philosophy balances employee motivation with business needs.
Her non-cookie-cutter approach to HR is super refreshing! The tips she shares for eliminating common team challenges are a must for any business.
Today on The People Over Profit Podcast, Karen shares:
- How to build a supportive, profitable company culture from scratch
- The biggest flaws in traditional HR practices + how to fix them fast
- The three non-negotiables of a strong, people-first environment
If you’ve been looking for ways to reduce stress and grow a profit-minded team, this is the episode for you!
More about Karen Evers:
Karen Evers spent 25 years leading HR teams before founding her firm, HumanSmarts, in 2022. Her mission is now to help small business owners put an end to their “people headaches.” She believes happy employees are profitable employees, and she's so right!
To learn more about Karen, check out Human Smarts or follow her on LinkedIn at linkedin.com/in/klevers.
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What if 90% of your marketing could do the selling for you — before anyone even gets on a call?
Let’s break down how to swap information with influence in your content.
You’re not here to convince. You’re here to confirm what your best clients already feel and let your content lead, your offer shine, and allow selling to be simpler.
Today on the People Over Profit podcast, you’ll learn:
- How to market for replies, DMs, and applications without being salesy
- Prompts that build desire, overcome objections, and show results
- How to make a case for buying your offer without pitching
If you’d prefer to let your marketing do the heavy lifting for you on the sales side, this episode is the one to listen to (probably more than once)!
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Ever thought to yourself, “I’ve tried everything to get sales, and nothing’s working”?
Maybe you’ve posted all over social media, rebranded, changed things about your offer, and swapped out lead magnets and still…crickets.
But you know that’s not everything you could do.
It’s mostly the things you’re willing to do. Things you’re familiar or comfortable enough with to give a try.
Sure, there are “invisible” patterns that sabotage your sales. There are also ways to overcome them.
Today on the People Over Profit podcast, you’ll learn:
- How to get unstuck and start selling more effectively
- Ways you can lead (instead of manipulate) when selling
- A simple message you can send today to revive old leads
If you’ve been feeling busy but not making sales, this episode will be a game-changer for you!
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You’ve heard we buy from those we know, like, and trust.
But this isn’t the whole story, is it?
And the rest could be the difference between more sales and no sales.
It’s time for us to flip the script on the traditional “know, like, trust” strategy and break down what we really need in order to buy your offer.
Today on the People Over Profit podcast, you’ll learn:
✅ Why people can like you but still not buy from you
✅ The 3 specific things your audience needs to feel before they buy
✅ How to make content that sells —without sounding salesy (or fake)
If you’ve been thinking, “if they just get to know me, they’ll buy,” this episode is going to make selling a LOT easier for you.
Tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out most to you about this one!
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Want to unlock your full potential and be a more effective entrepreneur?
On this episode of People Over Profit, Alan Lazaros shares how to maximize your potential. His mission is helping others design fulfilling lives and businesses. You'll love how he went from life-altering tragedy to purpose-driven success.
Alan will inspire you to rethink your goals and the impact you can have as a business owner. His approach is doable and works regardless of your experience level or background.
Today on People Over Profit, Alan shares:
- The one skill every entrepreneur needs to master for greater effectiveness
- Three actionable strategies to start practicing high performance today
- His personal approach to optimizing success in life and business
If you’ve been looking to take your business to the next level, you'll love this episode!
More about Alan Lazaros:
At age 2, Alan lost his father to a car accident. At age 26, a near-fatal car crash forced him to rethink his entire life. Filled with regret, he set out on a path of radical self-improvement.
Today, Alan helps others design fulfilling lives and maximize their unique potential. Through his coaching, he helps his clients achieve purpose-driven success without burnout.
To learn more about Alan, check out his Next Level University podcast or follow him on LinkedIn at linkedin.com/in/alanlazarosllc.
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Following up after a sales call can feel awkward—especially if you’re not sure what to say or when to say it.
This is why most sales are lost.
Last year, one of my most saved, shared, liked and commented on posts on Instagram was all about how to follow-up in feel-good ways.
Then, I released this episode and it became our most saved, shared, and liked episode of the pod!
So, today, you’re being reminded of some creative, feel-good follow-up strategies that help you stay top-of-mind without sounding desperate or pushy.
You’ll learn:
✅ Simple one-liners to replace “Hey! Just checking in…”
✅ Ways to open up the conversation instead of getting a yes/no response
✅ Gentle ways to nudge a prospect toward a decision without pressure
These small shifts can make a massive difference in your sales results. Tune in now, then get out there and use these to close some sales!
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Want to close more sales without feeling pushy or awkward?
It’s all about your audience, but not in the ways you think.
Instead of niching to a specific group, niche by your expertise—focus on what you’re exceptional at to confidently guarantee results.
By aligning your offer with your audience’s priorities—time vs. money, speed vs. ease, skills vs. knowledge, the wins come a lot faster.
Today on The People Over Profit Podcast, you'll learn:
-
- The #1 mistake entrepreneurs make when trying to sell (and how to fix it)
- A powerful mindset shift that makes sales feel natural and easy
- A step-by-step framework to close more sales without objections
If you want to make your offer an easy yes, this episode will give you all the secrets for how to do it!
P.S. Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!
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Want to work smarter, not harder, in your business?
Let's talk about how a simple shift in perspective can unlock massive leverage in your business.
Talk about more profit, less stress, and faster growth! This shift is all about simplifying operations to achieve even more freedom.
Today on The People Over Profit Podcast, you’ll learn:
- A simple question you can ask to create more success
- How to structure your business to compound your results
- Ways to identify the key leverage points that drive big growth
If you’ve been looking for a way to grow your business without burning out, this episode will be a game-changer for you!
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If you think the struggles in your business come from external factors like bad marketing, lack of demand, or financial instability...think again!
While these are important, they’re often not what kills a business (and what does may surprise you).
Today on the People Over Profit podcast, you’ll discover:
- 3 things that I’ve seen kill more businesses than ever
- What they look like so you can spot them faster (they’re sneaky!)
- What you can do to get ahead of these, or even avoid them entirely
If you want your business to thrive and light you up, this episode is one you don’t want to skip!
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Listen + tag me on Instagram (@justinebeauregard) with your biggest takeaway—I’d love to hear what stood out to you!
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Want to grow your business without feeling sleazy or salesy?
Dr. Julie Pham has some ways to help. You'll love her secrets to building authentic, meaningful relationships that drive referrals.
Julie is a master of navigating cultural nuances to ensure inclusivity and respect. By getting creative with networking, she's grown leaps and bounds! Her use of creative strategies, like hosting dinner parties, is only the beginning.
Today on The People Over Profit Podcast, Julie shares:
- Simple ways to practice curiosity everyday + be a great networker
- Her favorite tips for earning referrals without feeling weird or pushy
- How she builds trust and stays curious through innovative networking
If you want new, actionable ways to grow your business, this episode will be a game-changer for you!
More about Dr. Julie Pham:
Dr. Julie Pham is the CEO of CuriosityBased, an organizational development firm based in Seattle. She is also a bestselling author and TEDx Speaker.
Born in Saigon, Vietnam, Julie earned her PhD and a "real-life MBA" running her family’s newspaper. Her multifaceted career spans journalism, academia, marketing, and management consulting.
To learn more about her, visit CuriosityBased.com or follow her on LinkedIn at linkedin.com/in/juliepham2
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Are you secretly unselling your best customers?
There are 3 common ways entrepreneurs unknowingly push away our best buyers.
As a sales strategist with nearly 20 years of experience, I’ve seen these mistakes cost thousands in lost sales—without us even realizing it!
The good news? Once you recognize these patterns, they’re easy to fix.
On this episode of People Over Profit, you'll discover:
✅ The #1 rule of selling (+ why most entrepreneurs break it)
✅ The biggest mistake we make when talking about money
✅ My favorite way to analyze how you sell to spot mistakes
This isn’t just another sales conversation—it’s your chance to stop repelling buyers and start closing more of them effortlessly.
Listen + tag me on Instagram (@justinebeauregard) with your biggest takeaway—I’d love to hear what stood out to you!
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Is your content attracting buyers or just adding to the noise?
Too many business owners create content based on whatthey want to say.
The result?Crickets.
No engagement, no sales, and…well, let’s face it, wasted effort.
If your goal is to engage, excite, and convert your ideal buyers, then content that speaks to your customers’ needs is good content.
Today on the People Over Profit podcast, you’ll discover:
✅ The biggest mistake entrepreneurs make with content
✅ 3 simple ways to know exactly what your ideal clientswant
✅ A proven framework to create content that builds trust and drives sales
If you’ve been wanting fresh ways to create content that converts, this episode will give you the clarity and strategy you need!
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Want to close more sales without feeling stuck or discouraged?
Let’s dive into the 5 essential traits every entrepreneur needs to master sales. If you’ve ever felt like sales just isn’t your thing, we’ll shift your perspective.
You’ll love how we break down the biggest misconceptions about selling, why more sales come from more selling (not just better selling), and how your environment plays a massive role in your success.
Today on the People Over Profit podcast, you’ll discover:
✅ The truth about why you’re not making sales consistently
✅ How to shift from “I’m bad at sales” to being a sales powerhouse
✅ Why you need a sales plan (and what to include when you make one)
If you’ve been avoiding sales or feeling discouraged when it comes to selling, this episode will be a game-changer for you!
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Want to become a disruptor in your industry?
On this episode of People Over Profit, I sit down with Nick Jain. He's the founder of IdeaScale—a free innovation tool for small businesses with teams of 100 or less—and his human-centered approach to gamified ideas is changing how we grow for good!
Nick uses AI to enhance customer experiences without losing a human touch. You'll love his practical frameworks for choosing the right ideas to scale. Plus, he makes crowdsourcing innovation from your team and customers simple to do!
Today on The People Over Profit Podcast, Nick shares:
- The biggest non-negotiable when choosing which ideas to scale
- How to navigate and execute ideas you’re not excited about as a CEO
- His go-to brands and the business leaders that inspire innovation in him
If you’ve been looking for more ways to inspire winning ideas and scale fast, this episode is a must-listen!
More about Nick Jain:
As the founder of IdeaScale, Nick Jain is helping businesses innovate through collaboration. Known for blending innovation, technology, and the customer experience, Nick is a changemaker.
His unique perspective on balancing cutting-edge technology with human-centered business practices is refreshing! If you want to create meaningful and sustainable growth, you'll love what Nick has to say.
To learn more about Nick, visit ideascale.com or follow him on LinkedIn at linkedin.com/in/nickjain.
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There are two primary ways entrepreneurs sell.
One feels natural and friendly, and the other feels pushy and hard. While both can work, one (clearly) works better.
My hope is, by learning more about each method of selling, you can enjoy your sales process more. And, as a result, see better results.
You may also be inspired to sell differently after listening to this episode!
Remember, selling isn’t about pushing – it’s about helping.
We aren’t convincing people to buy our offers, we’re attracting those who already want what we sell and making it easy for them to say yes.
Today on the People Over Profit podcast, I’ll share:
✅ The difference between old school and new school selling
✅ How to set your sales process up to support buyers
✅ Specific examples of how to close more deals
If selling has ever made you feel awkward, this episode will change that…for good!
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I see a lot of entrepreneurs share testimonials.
This is great proof of your success, but there are more ways to share than a simple screenshot.
Believe it or not, copy/paste testimonials are the least recommended way to share success stories with your audience!
I know how hard you work to get these stories to share, and I’d like to help you make the most of them.
Because, guess what? There actually is a good, better, and best way to share customer success stories with your audience.
Today on the People Over Profit podcast, I’ll share:
✅ 3 proven ways to share success stories to bring in more sales
✅ How to get the most value from each of your customer wins
✅ Specific examples of how to share your big wins today
If you’re looking for ways to share or repurpose customer wins with your audience to increase sales, you’ll love this episode!
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What qualifies you to be an expert, and does it even matter?
I'm someone who's been teaching experts how to sell for almost 20 years. There are some telltale signs I look for to gauge someone’s expertise.
These are the things that I look for to determine whether someone is the best in their field or “just okay.”
You can have a successful business with or without self-proclaimed expertise!
That said, I find it easier to grow by leveraging our expertise. And that's what you're going to learn to do after listening to this episode.
Today on the People Over Profit podcast, I’ll share:
✅ 3 signs that make it obvious you're an expert
✅ The importance of being an expert in business today
✅ Specific ways to leverage your expertise to grow even faster
Are you ready to claim your expertise, get paid well, and become your most confident self in business? If so, this is the episode for you!
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Years ago, I had a popular coaching-style podcast.
My guests would bring questions around building, growing, or scaling a business and we’d work together to find a solution for them in 30 minutes or less.
Today is a revival of this concept!
I’ve invited some incredible guests, each prepared with a challenge we can work through together, so we can workshop solutions to problems we’ve all likely faced – directly or indirectly – in real time.
Today on The People Over Profit Podcast, we dive deep on:
- How to overcome pricing objections for underpriced offers
- Ways to fine-tune your sales messaging to attract customers now
- What to do when you have too many “to-do’s” and not enough time
If you’d love to be a fly on the wall to some coaching for businesses that are between 1-5 years old, you’ll love tuning into this episode!
More about our guests:
Willow Paule is a content creator with a passion for using language in an intentional, clear, heartfelt way. As a world traveler and expat, she has a deep understanding of and respect for world cultures and tends to attract clients who value this, too.
You can connect with her on Instagram (@willowpaulecreative) and learn more about her and the work she does at www.willowpaule.com.
Melissa Cossette helps new and aspiring event planner entrepreneurs launch and grow celebratory event businesses. She’s been planning events for over 20 years and loves helping others do the same, without the typical headaches of launching solo.
You can connect with her on Instagram (@maxeventofficial) and learn more about her and the work she does at www.maxeventconsulting.com.
Lorraine Connell is a leadership coach for young adults. After two decades of teaching high school students, she designed a curriculum that blends empathy, confidence, problem-solving, and decision-making skills that sticks with teens for a lifetime.
You can connect with her on Instagram (@peersnotfears) and learn more about her and the work she does at www.peers-not-fears.com.
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Lots of entrepreneurs secretly repel our best customers every day!
We think we’re attracting our best customers by showering them with “value” but it’s a trap! Instead, we tend to over-give and overwhelm without even realizing it. We often give too much, or worse, keep things too simple or general.
Finding the happy medium is your ticket to freedom, financial success, and the end of frustration for you as a business owner.
Today on the People Over Profit podcast, I’ll share:
✅ 3 common ways you’re subconsciously overwhelming buyers
✅ How to shift from overwhelm to excitement with a few tweaks
✅ Ways to simplify from the start to avoid overwhelm in the future
Are you ready to deliver the perfect amount of value to attract your best buyers?
If so, this episode is one you’ll love and listen to again and again!
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Ready to learn from the best when it comes to authentic, feel-good selling?
Recently, I was a guest speaker at a conference for 6+ figure earners alongside two other powerhouse saleswomen to talk about the future of sales across small businesses, teams, and organizations.
We dove deep into the evolution of sales culture, strategies, and some massive paradigm shifts when it comes to sales that will flip the entire industry on its head.
I’ve asked these women if they would be willing to join me for a special episode of the podcast to share our insights with you, and they instantly agreed!
Today on The People Over Profit Podcast, we’ll dive deep on:
- What’s shifting in sales as we move into 2025
- How to have difficult conversations + create real change
- Strategies for communicating better across teams to sell more
If you’d love to learn more about the changing landscape of sales in business from top experts, this is an episode you can’t miss!
More about our guests:
Aleasha Bahr is the creator of The Black Sheep Sales Method™ and a long-time sales expert who specializes in working with teams and individuals to sell more naturally. She’s an author, speaker, podcaster, and a brilliant sales leader who’s changing the sales game for people one black sheep at a time!
You can connect with her on Instagram (@aleashabahr) and learn more about her and the work she does at aleashabahr.com.
Dr. Nadia Brown is a highly sought-after sales strategist, author, and trainer whose superpower is ethical selling. Her training programs extend beyond closing deals to help executives, leaders, and teams build strong, lasting relationships with clients that foster loyalty, and ultimately, leads to sustainable sales growth.
You can connect with her on Instagram (@iamdrnadia) and learn more about her and the work she does at thedoyenneagency.com.
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Do you want to get better at social media but aren’t sure where to start?
More importantly, what is the measuring stick for “better” when it comes to social media?
I don’t know if you can relate, but I can love how I show up on social media, the content I make, and the growth of my account, but if one post gets 2 likes I often feel like a total failure.
But what if we can be good at things simply because we enjoy them? Or because we practice them a lot and are open to learning and improving as we go? Or because we never give up on them, even when they’re hard.
Today on the People Over Profit podcast, I’ll share:
✅ The 2 reasons you’re not improving on social right now
✅ How to fix them fast and get wins you can brag about
✅ Ways to use these lessons in other areas for 10x results
If you’re excited to love how you show up on social media and want to see consistent results you’re proud of, this is the episode for you!
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Sign up for my free sales challenge at https://www.justinebeauregard.com/14-day-sales-challenge!
If one piece of your sales process is broken, none of it works.
There are three key areas I see sales processes break most often, and we’re going to dive deep into what they are, why this happens, and how to fix it.
If you’ve ever felt like your sales process works, but only sometimes, you probably have a weak link in one of these three areas—and when this happens, sales slip through the cracks.
The good news? You’re likely one change away from very different results.
Today on the People Over Profit podcast, I’ll share:
✅ A breakdown of all 3 areas (they’re not what you may think)
✅ Quick ways to qualify even better leads, with specific examples
✅ Expectations you can set once you plug your sales process leaks
If your sales are low, slow, or inconsistent, this is the episode for you to listen to and learn from that will result in quick, positive changes!
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Every business can have a community behind it.
Whether you’re building or growing a community now or simply want to improve your relationship or networking skills, you’re in for a real treat today!
On this episode of People Over Profit, 3X founder and renowned community builder Inbal Claudio shares her best secrets around what makes a thriving community, what to include in a community to make it successful, and how to lead communities well.
People have paid thousands for the insight she’s sharing with us today, so be prepared to listen well and take notes!
Today on The People Over Profit Podcast, Inbal shares:
- Her non-negotiables for a thriving, growing community
- Her main priority as a leader that creates instant growth
- How she grows her communities by 1,000’s of members/year
If you’re ready to have the most beautiful communities that grow organically and attract only the best people, you’ll love (and likely replay) this episode!
More about Inbal:
Inbal Claudio, is the founder of the LikeMinded Collective, a mom of 3, and a gem of a person whose mission is to make sure every single female founder, no matter what stage of business they’re in, knows how incredible they are and has the support they need to thrive in community!
As a 3X founder, she knows how to cultivate virtual and in-person communities like no other and reaps the rewards of her work in so many beautiful ways! Something she says and stands for that I LOVE is that community is the best currency in any business and that when you grow communities, your revenue follows.
You can connect with her on Instagram (@inbalclaudio) and learn more about her and her community, the Like Minded Collective, at www.likemindedcollective.com.
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Want to start cultivating your own incredible community? Grab her beta offer for just $197 now at www.cultivateyourcommunity.com.
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Lots of entrepreneurs achieve initial success on hard work and charisma.
The problem isn’t reaching this milestone, it’s growing past it (and sometimes, even just staying there).
The only way to get this is through a repeatable sales process.
As someone who worked my way to that $100,000 revenue mark and wondered, “how did I get here?” I know how that plateau feels. It’s hard.
I call this the “Accidental 6-Figure Entrepreneur” phenomenon—when a smart, driven woman who’s built a 6-figure business but doesn’t have a clear way to replicate her success—and we’re going to talk about it!
Today on the People Over Profit podcast, I’ll share:
✅ How we create our first $100K in revenue (+ why it’s not repeatable)
✅ Why our growth stalls, and what you can do to fix or prevent this
✅ A step-by-step process to create your intentional success path
If you’re looking for a framework that will help you burst through any plateau in business and create success long-term, you’ll love this episode!
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What if the secret to making $100K in your business wasn’t working harder?
Spoiler alert: most business owners spend their time on the wrong things (I did when I started!).
What I’ve learned is, there are ways to leverage time to grow faster. This is true whether you’re starting at $0, growing, or scaling to the next level.
And I'll break down these specific, exact buckets of time for you in this episode.
Today on the People Over Profit podcast, I’ll share:
✅ The magic time formula I created after tracking my time for 8 years
✅ How to know if you’re focusing on the right things for you, now
✅ A step-by-step guide to redesigning your schedule for growth
I’ll also share how one business owner altered her schedule to see unbelievable growth in a short time!
Are you ready to stop guessing how to invest your time and start growing with more ease and less stress? If so, this episode is for you—enjoy!
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Psst...let's be friends on social!
Connect with me on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!
There are two sales objections you should never accept.
Not because they’re not valid but because there’s proof of higher close rates when you don’t accept them.
They also happen to be the two strongest challenges to your own belief as a salesperson—and as a salesperson, what’s your number one priority?
Never be outsold!
Today on The People Over Profit Podcast, I’ll share:
✅ What the two objections are (+ why you hear them)
✅ How accepting or acknowledging them kills sales
✅ Examples of how you can overcome each one
Whether you’ve gotten more of these in the past or are actively combating them on sales calls lately, there’s a lot you’re going to love and learn from in this episode—enjoy!
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Then, connect with me on LinkedIn or Instagram @JustineBeauregardCoach!
The best thing you can do with your money is use it to make even more money!
On this episode of People Over Profit, Misty Lynch shares exactly how she thinks about building true, lasting wealth and how she invests her money to compound over time without much risk (and with lots of liquidity!).
You’ll love how she dives deep into practical strategies without forgetting to talk about the beliefs and habits that impact our financial fitness, like how we spend money, how we invest money, and even how we FEEL about money.
Today on The People Over Profit Podcast, Misty shares:
- The exact investments she makes to grow money passively
- A simple question you can ask yourself to create more wealth
- How to use your business to strategically compound your wealth
If you’ve been looking for ways to build wealth that don’t overwhelm you or reduce your ability to cover emergent needs, this episode will be a game-changer for you!
More about Misty:
Misty Lynch, CFP® is a personal finance expert and the Owner and CEO of Sound View Financial Advisors, LLC. She hosts the unscripted reality show HEARTBROKE and the Demystifying Money podcast and is the author of the DEMYSTIFYING MONEY book.
She’s also a trusted resource for media outlets like The New York Times, CNBC, CNN, Investopedia, Real Simple, and others. When she isn't working, you can find her reading mysteries, skiing on the East Coast, or coaching her kids' basketball and field hockey teams.
To learn more about Misty and the work she does, visit her website at www.soundviewfinancialadvisors.com or follow her on social media @mistylynchcfp.
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Ready to dream big and start building more wealth today? Download her Free Demystifying Money® Journal at https://mailchi.mp/mistylynch/workbook.
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Are you a good listener—on sales calls or otherwise?
Most people aren’t, and I think it’s because we’re not taught how to be effective listeners! Instead, we've been taught to persuade, manipulate, convince, and coerce people into our points of view.
We've been told to focus on the features of something and to believe so strongly in what we sell that we can sell it to anybody if we just work hard enough.
I’d like to fix that, starting by sharing simple ways I’ve grown to listen better and sell with less effort over the years.
Today on The People Over Profit Podcast, I’ll share:
✅ How to tell in seconds if you’re a great listener or not
✅ The 3 surprising ways you can listen (even if nothing’s said)
✅ Ways to listen even when you sell through automated funnels
If you agree that good selling—effortless selling—comes from connecting, creating real value, and understanding (all byproducts of great listening skills), you’ll love this episode.
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I've been a content marketer for almost 20 years. I'm pretty sure I've tried almost every content marketing strategy out there, and the one I’m sharing today has been the best and most lucrative by far.
It's not specific to one brand or business and doesn't have to be executed only one way to work. You can even mix and match the content styles and formats I'm sharing in any combination and still achieve the same level of success.
It’s like the unicorn strategy you never knew you needed or existed and can’t wait to start using ASAP!
Today on The People Over Profit Podcast, I’ll share:
✅ What to post and the strategy and thinking behind it
✅ Examples of each content bucket for a variety of industries
✅ Thoughts and considerations to make as you implement each
Whether you’re looking for your content marketing process to feel and be easier for you or you want it to lead to more sales, you’re going to be obsessed with this episode (and this content marketing strategy)!
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Most entrepreneurs don’t need a proposal to close sales.
I’ve reviewed a LOT of proposals for my clients, and the majority of them are either too detailed or could just be an email.
Let’s unpack this so you know which camp you’re falling into and are prepared to do what’s needed to close more sales with or without a proposal as part of your sales process.
If you’re all in on the proposal, that’s great! We’ll close out this episode with how to write a good one and when and how to follow up so your proposals actually convert to sales consistently for you.
If you decide they aren’t something you need, you’ll still walk away with insight you can apply to other aspects of your sales process.
Today on The People Over Profit Podcast, I’ll share:
✅ Why you’re losing sales when you send proposals now
✅ How to cut back your time creating and sending proposals
✅ The bare minimum you need in a proposal to close more sales
Whether you aren’t sure whether you need to be using proposals or want a better way to use these as strategic tools for closing more sales, this is the episode for you!
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Sign up for my free sales challenge at https://www.justinebeauregard.com/14-day-sales-challenge!
If making more money is a goal you have this year, you’re in for a treat!
In this episode of People Over Profit, Jessica Miller shares exactly what she does with her clients to help them increase their income without adding work to their plates (in fact, she takes a lot OFF of their plates).
As a long-time growth strategist with a focus on creating HELL YES! Offers, she knows what it takes to make more money and impact with minimal effort.
Today on The People Over Profit Podcast, Jessica shares:
- The ONE question you can ask yourself to 2x your income
- What every offer must include to be a HELL YES! offer
- The telltale signs you’re ready to level up in a big way
If you’re ready for some explosive growth and don’t want to add a bunch of stuff to your (already full) plate, this episode is one you can’t miss!
More about Jessica:
Jessica Miller is a Growth Strategist who helps established entrepreneurs to double their revenue with what they already have in their business. She’s on a mission to help you stop wasting money by adding unnecessary complexity to your business while helping you generate consistent income and more free time!
A wife and mom of 4, she loves working in fast-paced environments with motivated and smart people. Her specialty is cutting through the noise to get to the heart of an issue, helping you feel clear on how to confidently move forward.
She’s also the host of the award-winning It’s Your Offer Podcast, ranked in the top 3% of business podcasts worldwide. You can learn more about Jessica and the work she does at www.jessicamillercoaching.com.
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Ready to stop spinning your wheels and wasting time chasing clients and money? Get her Offer Optimization Scorecard for free now at https://your10kformula.com .
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Your response to episode 54 of the People Over Profit podcast is the reason for today’s episode.
You shared so much with me, from comments like “this is so relatable!” to “this is where I struggle,” so I thought it might be helpful to share an update on how I’ve been balancing my work and personal time lately with a 6-figure business, a family, and some big personal goals.
It’ll be helpful if you're trying to grow or scale, but that's not at all a requirement to want to find a better balance in your life. You may even want to scale back in your business to find better balance. I’ve been there, too.
My intention is that no matter where you’re at now, after listening to this episode, you feel like you have a plan and can breathe a sigh of relief, ready to step into whatever’s next for you without feeling like you’re massively out of sync with yourself or working too hard for the life you want.
Today on The People Over Profit Podcast, I’ll share:
✅ How I think about what I do, so you can find your ideal way
✅ The strategy behind what I don’t do, so you can save resources
✅ The 5 steps you can take after listening to make instant progress
If you want better balance in your work and personal life without feeling like you need to sacrifice your sanity or joy to do it, this episode will be a real game-changer for you!
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We did it! We made it to a THIRD season of this podcast!
People Over Profit officially has a top 5% ranking, a new cover, and to celebrate, today’s episode is all about 17 lessons I’ve learned about sales so far that will help you hit your sales goals even faster!
I almost can’t believe that I’ve been teaching people how to sell since 2007.
That’s 17 years of expertise and a lot of failure along the way. My hope is that you will not just have some actions to implement right away but also learn from my mistakes so you never have to endure them.
Even if some of these feel “obvious” to you, pay close attention. Often, it’s the simple ones that sabotage our results in the long term.
Today on The People Over Profit Podcast, I’ll share:
✅ Lessons that have led to millions more in sales
✅ The strategy behind deeper ones, so you can implement fast
✅ Significant failures + why they happened (so you can avoid them)
If you want to become even better at selling, this episode is the way! Think of it as a masterclass in sales, made just for you.
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There’s one stand out difference between averagely successful people and highly successful people.
It’s similar to why Olympic and average athletes experience such different results, with a few varying nuances.
And how it works and impacts our outcomes changes as we grow, which is why we need to first understand it and then learn how to implement it—both of which I will help you do with this episode.
I once heard a definition of happiness that’s stuck with me, which is that “happiness is the difference between what you expect and what actually happens.”
If you expect people to say yes every time you make an offer and they don’t, you’re unhappy. If you, instead, expect to have a genuine conversation in service of the person you’re talking to, it’s a great use of time and will likely lead to a sale.
Today, you’ll set those expectations for yourself and start doing the one thing that will make you even more successful with minimal effort.
Today on The People Over Profit Podcast, I’ll share:
✅ What highly successful people do differently
✅ What it really takes to be the best in your industry
✅ How you can adapt this skill over time for better outcomes
If you want to be more successful and have an easier time creating the life and business you desire, this is the episode for you.
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Which is better, a paid marketing campaign or an organic strategy?
There actually is a right answer, and to find it we have to first explore the benefits and drawbacks of each.
Organic marketing teaches us how to tell great stories, leverage the right trends for our brand, find what can be easily automated at scale for our businesses, and even decide the flow of content that works best for us.
On the other hand, there’s a lot of testing and trial and error that comes with organic marketing. Essentially, you pay for marketing either way, and with organic, that payment comes in the form of time instead of money.
Paid marketing, for contrast, is often oversimplified in mainstream media. The last thing you want to do is throw money at problems and think that that's the solution. It never is, I can tell you this from experience.
Paid ads are essentially an upgraded version of organic marketing. It’s taking what you’ve seen work organically for a warmed up audience and make it work for a less engaged audience that doesn't know you as well.
Today on The People Over Profit Podcast, I’ll share:
✅ How I grew to 6-figures with organic marketing
✅ How you can blend both strategies for explosive growth
✅ How I lost thousands on paid marketing (so you don’t have to)
You want to understand the purpose of each and how to use them at the right times, in the right ways. After listening to this episode, you’ll know exactly what that means for you.
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What if building a business with joy is a strategy?
My guest today, M. Shannon Hernandez, believes it is (and I agree)!
She runs all of her business decisions through a filter of joy to make 95% quicker decisions every single day in her business.
With a nearly 7-figure business and decades of experience as a teacher, she does a beautiful job of sharing insights you can use to have more joy and create more profit in your business from today to years into the future!
Today on The People Over Profit Podcast, Shannon shares:
- The specific questions she asks to do a “joy audit” anytime
- How to quickly identify your values to make faster decisions
- The simple ways she reconnects to her joy when it dips + fades
If you’d like a step-by-step blueprint for how to use joy as a strategic tool in your business, you’ll absolutely love this episode!
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More about Shannon:
M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz.
She is specifically known around the globe for The Content Personality® Wheel and is the Founder of Joyful Business Revolution™, a business growth strategy and consultancy company that works with coaches, consultants, and service-based business owners.
Shannon and her team specialize in organic mission-driven marketing and creative email marketing campaigns that help their clients grow aligned audiences, deepen community relationships, and double revenue.
A sought after expert in the world of business strategy, Shannon has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher. When she is not teaching, she's spreading joy and funding projects that impact the world and its people.
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Want clarity on your natural marketing strength, so you know EXACTLY how to simplify your marketing, deepen relationships with your community, and double your revenue?
Take her Content Personality® Quiz for free at joyfulbusinessrevolution.com/quiz.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
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How do I bring in 6 figures from repeat customers who get incredible results working just a few hours a day in my business?
I live by the mantra, “do less, better.”
Instead of being all the places I am primarily in one place, showing up fully and making a real impact there. I invest my resources there, and it creates exponentially better results.
And with this in mind, you’re guaranteed to have happier customers who invest less and get more by working with you!
This means loyalty, long-term retention, and more confidence when you sell because you know how good your offers are and how much others get from investing in them.
Today on The People Over Profit Podcast, I’ll share:
- Dramatic improvements you can make to your offer (+ your retention)
- Quick ways to find optimization opportunities by doing less
- How to immediately stop overselling and overworking
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Are you looking to bring in more leads but feel a bit stuck on how to do it?
I’ve got something to help with that!
Tools like ChatGPT and Gemini can help reduce the massive time drain on sales actions like lead generation and qualification.
They’re built to aggregate, synthesize, and tailor data to fit us quicker than it would take us on our own.
Most of these tools are even free, so why wouldn’t you at least give it a try?
Today on The People Over Profit Podcast, I’ll share:
- Specific scenarios in which AI can reduce your workload dramatically
- The exact prompts I’m using to save hours of research in minutes
- My secrets for refining your AI prompts to be exceptionally good
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Do you want to achieve more with higher ROI than ever?
When tracking the time I spent on certain tasks in my business, I noticed that there are ideal times to automate, outsource, and stop certain tasks!
In fact, many of us (me included!) have been wasting money, seeing a lack of results, and creating more harm in our businesses than good by doing these things at the wrong times.
Today on The People Over Profit Podcast, I’ll share:
- The best times to automate, outsource, and pause tasks
- Your best next step if you’re seeking to make one of these moves
- A step-by-step process to do each of these with maximum efficiency
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You only need 3 things to maximize your impact and income as an entrepreneur: clarity, systems, and sales.
At least, this is what the fabulous Amy Traugh shares in this episode!
From scheduled CEO days to simple ways to reverse-engineer success, she breaks down the fundamentals of running a successful business so you can immediately understand and apply it all for big results.
You don’t need a lot to create a lot of positive momentum—she’s the proof that simplicity wins!
Today on The People Over Profit Podcast, Amy shares:
- Her process for evaluating success + making high-impact decisions
- How to instantly tell when your business is on track (or not)
- The where, what, why, and when of profitable businesses
If you’d like to make a more significant impact on others and have a business that allows you to do so while maintaining your energy and having lots of time left for YOU, be sure to tune into this episode!
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More about Amy:
Amy Traugh is a business strategist, bestselling author, and the host of The Motivated CEO Podcast. She helps online service providers shatter their sales plateaus and generate consistent income by teaching them how to leverage data to drive decisions in their business using her signature CEO Method.
As a woman on a mission to help others make more money so they can create more impact, Amy is lit up by her work. She believes we’ve become so jaded by society's version of "success" that we've lost sight as to what it truly looks like to us as individuals.
Amy wholeheartedly believes that you can have a business built around your life. You just need the systems in place to support you.
You can find her—and send her a DM anytime—on Instagram (@amytraugh).
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Want a free copy of her bestselling book, The CEO Method?
You can download yours, no strings attached!) at amytraugh.com/freebook
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Why aren’t people buying (more of) your offers?
There are actually a lot of reasons why people don’t buy things.
The good news? There are many more reasons why they DO, and infinite solutions to the most common objections people have to buying things.
I’ve put these into 4 core buckets: money, time, fear, and belief.
Today on The People Over Profit Podcast, I’ll share:
- Specific fear-based objections you likely hear when selling
- Specific belief-based objections you likely hear when selling
- How to overcome each of these objections, step-by-step
This is part two of a 2-part series, so be sure to listen back to episode 94 for time and money-based objections and how to overcome those, too!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
Why aren’t people buying (more of) your offers?
There are actually a lot of reasons why people don’t buy things.
The good news? There are many more reasons why they DO, and infinite solutions to the most common objections people have to buying things.
I’ve put these into 4 core buckets: money, time, fear, and belief.
Today on The People Over Profit Podcast, I’ll share:
- Specific money-based objections you likely hear when selling
- Specific time-based objections you likely hear when selling
- How to overcome each of these objections, step-by-step
This is part one of a 2-part series, so be sure to tune into episode 95 for the remaining objections and how to overcome those, too!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
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How do you price an offer to fly off the shelves?
Are there secrets to pricing that make it easier than testing lots of formulas?
My answers are YES, and I’m going to show you how!
Pricing can be a low-stress activity (and a quick one too!) with some basic best practices in mind.
Today on The People Over Profit Podcast, I’ll share:
- What makes any price an instant no-brainer for people
- The 3 questions you must ask before pricing any offer
- The ONE thing you cannot allow to happen with prices
If you want to make sure you’ve priced your offers to sell or are in the midst of pricing a new offer, you do not want to miss this episode!
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Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
You don’t need much to make a lot of money.
If you search for what you absolutely need, however, you will find a lot. Then, you’ll waste hours sifting through it all to come to your own conclusions.
I’d like to help you skip right to the good stuff, instead!
Today on The People Over Profit Podcast, I’ll share:
- The only 3 things you need to generate $100,000+ per year
- A list of all the things you don’t need (but thought you did)
- The simplest way to add in “extras” for even faster results
This episode is a great checkpoint for established businesses and a killer checklist (and time saver) for newer ones – don’t miss it!
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
What do people who close 80%+ of sales calls do differently?
We apply active listening to every sales conversation! This skill is essential to building (and maintaining) a successful business, yet so many have still not learned or applied it consistently!
So, how can you get great at listening and close more sales calls in the process?
In this episode, I sit down with the amazing Deb Porter to teach you how to become a good active listener. Deb has been teaching active listening for 25+ years and helps people discover the power of listening for better communication and deeper connection in their personal and professional lives.
Her mission is to help more people feel truly heard in this world, and it’s your turn!
Today on The People Over Profit Podcast, Deb teaches us:
- Her 4-step CORE framework for active listening
- Specific examples you can use to model good listening skills
- What to do when you struggle to really hear or relate to someone
If you’ve been looking for a natural way to close more sales (and build your skills in the process!), this is the episode for you!
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More about Deb:
Deb Porter believes that “soft skills” should be recoined to “essential skills”.
An expert in Active Listening for over 25 years, she is the founder of HOLD Hearing Out Life Drama. Her mission is to educate others in Active Listening as well as be an outlet when someone needs to be heard. She has seen the impact that strong listening skills can have in both businesses and personal life.
As an uplifter, her purpose on this earth is to help others. She always wants to make people feel better than they did before any interaction they have with her and achieves this through listening.
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Want to practice your active listening skills by enrolling in her free mini course?
Register for free at courses.hearingoutlifedrama.com/FreightTrainBrain
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
How can you have more fun and sell more things, starting today?
Recently, I sat down with Crista Grasso, a brilliant operations guru, to unpack the do's and don'ts of sales conversations. We dig deep into what makes some sales messaging convert more than others and explore how curiosity can be a powerful tool when selling.
We even share some simple ways you can build more confidence and adaptability when selling.
Today on The People Over Profit Podcast, you’ll learn:
- What authentic selling is and some techniques to try
- Why specificity in your pitch can make or break a sale
- How to adjust your message for more clarity + impact
If you’ve ever wanted to be a fly on the wall to a million-dollar conversation about selling, this is your chance!
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
Good partnerships are a game-changer for growing businesses.
A good partner program can grow your sales exponentially while teaching you skills and frameworks you can apply to other areas of the business.
There are a few core principles that every partner program needs to succeed and a couple of added considerations that can make all the difference, too.
Today on The People Over Profit Podcast, I’ll share:
- 7 keys to creating winning partnerships that last
- How to qualify good partners + disqualify bad ones
- Ways to make your partnerships flexible to your needs
Whether you are using partnerships now or simply want some creative ways to boost your sales, this episode is for you!
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
Confident entrepreneurs find more joy in their work and close more sales.
Whether you’re working on your confidence or simply want a quick boost in confidence, this episode is the solution.
I recently tried this with a group of fellow business owners, and the results were INCREDIBLE.
It didn’t just make me feel great, it made them feel amazing too – win/win!
Today on The People Over Profit Podcast, I’ll share:
- The 2-minute exercise proven to boost your confidence
- A few parameters for you to get the most out of it
- Examples of what I did with what I learned (for more wins!)
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
How do you go from having fans to having FANATICS of your brand?
In this podcast episode, I sit down with the incredible Meg O’Neill to spill the tea on what she does to manage a booming business, her fantastic agency partnership, and a very busy personal life.
We explore everything from “polarizing” social media shares that had her unfollowed by friends and family to a community she’s built over the past year around the SAME topic that’s been thriving since the start!
Today on The People Over Profit Podcast, Meg shares:
- A repeatable framework to create brand fanatics on social media
- Ways you can stand out + make lots of money without a big following
- How to captivate peoples’ attention + get them sharing your work for free
This episode is a value-packed masterclass on how to create a brand that represents who you truly are and is made to last. Don’t miss it!
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More about Meg:
With 20 years of marketing and social media experience up her sleeve, Meg O’Neill has mastered the art of conjuring brand magic on social media. From local startups to national names, Meg has helped turn them all into social media sensations.
Meg strives to help businesses build communities that aren't just fans – they're fanatics! She believes every brand has a story that can captivate and engage, and she is here to make that happen.
Meg is not just about likes and shares; she is about creating a digital family that celebrates your brand. Meg the go-to guru for showing businesses how to transform their audience into a thriving, buzzing community. Think of her as the architect of digital excitement, crafting spaces where your brand and its followers can have a fabulous time together.
In the World of Social Media Marketing, Meg is more than a consultant; she is a visionary, a strategist, and your brand's best friend. To work with Meg and make your social media shine, follow her on Instagram (@megoneill10).
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Want to join her incredible board meeting calls?
Register for free at https://welcoming-cake-74948.myflodesk.com/df700a21-3984-4537-a96e-34a448f5425a
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
Want to significantly reduce your likelihood of burnout in your business?
The struggle is real.
A long list of to-do’s or demands on your time can become overwhelming and hard to prioritize when you wear a lot of “hats.”
The thing is, no one has yet to solve SIMPLE.
The majority of us default to the hard way, or a harder than needed way, of doing things. I’m one of those people.
Today on The People Over Profit Podcast, I’ll share:
- How to create more ease in your day-to-day
- Examples of ways to make things easier that you can copy
- Ways to identify major, repeatable wins in unexpected places
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
If you think you may be overcomplicating lead generation, you are.
And if you want a simple step-by-step way to have more leads pouring in, ready to buy from you, this is the episode for you.
But first, let’s get on the same page as to what lead generation is. I define it as making strangers interested in whatever you sell, so you can nurture them to buy.
Now let’s talk about what you need to do to effectively generate more leads.
Today on The People Over Profit Podcast, I’ll share:
- How to make others interested in what you sell + eager to buy it
- Where you need to show up to create sales immediately
- The one thing your missing that will 10x your leads
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
Do you ever get stuck on how to follow-up after a sales conversation?
Maybe you asked them to touch base, and they ghosted you?
Maybe you left it open and have no idea what to do next?
Or maybe you're just getting really vague responses?
No matter which scenario you find yourself in where you feel ready to close the deal and unsure of how to do it, I want to help you!
Today on The People Over Profit Podcast, I’ll share with you:
- 15 creative one-liners I’ve used to close more sales
- When and how I’d use them with specific examples
- Various formats based on different industries
If you want quick ways to close more sales that feel natural and are proven to work, this episode will be a game-changer for you!
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
When it comes to selling, the fortune is in the follow-ups.
So, why do so many of us struggle to come up with a good way to stay on top of the connections we work so hard to build as entrepreneurs?
Most salespeople will say a CRM is your best next step, but let’s explore why that may be the case along with some alternatives that may work even better for you.
Today on The People Over Profit Podcast, I’ll share with you:
- The best way to keep conversations going with leads
- How often to follow-up without feeling pushy or desperate
- The one telltale sign it’s time to move on or pause follow-ups
If you’re trying to figure out how to get better at creating a workflow for following up with people to keep those genuine connections flowing – and turning into sales – this episode is going to be a game-changer for you!
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
As an entrepreneur, leadership looks different.
For me, this was a steep learning curve and something I had to learn to do differently to thrive in my own business.
And today, I want to share with you a 2-part exercise I do to ensure my success as a leader, which effectively ensures my success as a business.
Think of this as a framework. Change whatever questions, criteria, and parts of the process to make them fit you.
Once I started doing these evaluations, my business revenue skyrocketed. I went from struggling in feast and famine cycles to consistently hitting 6-figures a year.
Today on The People Over Profit Podcast, I’ll share with you:
- What the employee/employer evaluation is + how to do it
- The specific questions I ask myself + why I ask them
- Criteria that will set you apart + create more growth
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
If you want to grow your business, creativity may be the key.
This is what all the greatest, most successful companies of all time have in common.
All of them have creative CEO’s.
When you think of creativity, you probably think about an artist, a visionary, and maybe even an innovator. People who are right-brain thinkers. But that’s not all creativity is.
You can even hone your creativity to work for you, connect with customers in new and unexpected ways, and design your business to work better for you.
Today on The People Over Profit Podcast, I’ll share with you:
- What makes a CEO creative (+ how to become more creative)
- The sides of creativity people don’t often see or get to appreciate
- How creatives struggle + simple fixes to avoid these issues in your business
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
Thinking about scaling your business, or just curious what you need to scale it?
Most people scale too early.
Scaling is simply doing more of the same things with a greater level of efficiency.
It is a way to increase your income without adding significant costs to do so.
That doesn’t involve a huge injection of cash into the business, like hiring lots of people, increasing customer acquisition costs, investing in tech tools, or restructuring your business in any significant way.
Yet, most of us have thought of these as requirements to scale.
So, when is the best time to scale and how do you know you’re ready?
Today on The People Over Profit Podcast, I’ll share with you:
- A list of proven criteria to qualify when it’s time to scale
- Specific examples of good and bad kinds of scale
- What you can look for + do to prepare to scale
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
Do you tell yourself any of these kinds of things?
- “If I don’t send emails 1x a week, I may as well not send any.”
- “If I can’t post every day on social media, I’ll never see results.”
- “I have to make 100 offers before I hear a ‘YES!’ or make a sale.”
These are exactly why you aren’t being consistent now or seeing consistent success in your business.
I know because I used to tell myself the same things.
And, to make matters worse, I’d change things up more often than I was keeping them the same STILL expecting to get consistent results.
As a result, there are lessons I learned the hard way that will hopefully allow you to have an easier time creating consistent success in your business than I did.
Today on The People Over Profit Podcast, I’ll share with you:
- Specific actions I take that positively impact my results
- How you can feel productive and achieve more with less effort
- A simple exercise you can do today that will get you an instant win
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
Want to create more wins for less work?
First, we need to figure out WHY you’re not winning as often as you can be.
For instance, when’s the last time you were asked how things were going in your business, or if you’d hit your goals, and you replied, “I'm trying!”
You and I both know trying is not DOING (+ it’s so much more work)!
I see examples of this all over the place, not just with goals or money—and I want to open up and get real with you about it.
Today on The People Over Profit Podcast, we’ll talk about:
- Examples of how you’re trying instead of thriving
- A rundown of how to create more urgency + money
- Specific ways you can achieve more with far less effort
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
Recently, I was invited to be a featured expert in Jeremy Barr’s SuperFounder speaker series.
This was a $260B speaker lineup of investors, founders, and influencers sharing their knowledge on a variety of topics.
We were only given 10 minutes, so I had to really simplify a concept to share.
Now, I’m going to share the concise, memorable framework I shared on that call with you, so you can benefit, too!
Today on The People Over Profit Podcast, you'll learn:
- A framework to make you a more effective salesperson
- Examples to guide you in writing powerful sales messaging
- An activity you can do immediately to generate more leads/sales
If you’re looking for a memorable acronym and simple formula for sales success that you can use on sales calls, when writing social media posts, sharing your pitch deck, or redoing copy on your website, you’ll love this episode!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
P.S. don’t forget to hit “subscribe” so you never miss an episode.
And don’t forget to connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
There are so many better ways to start a sales follow-up than, “Hey! Just checking in…” wouldn’t you agree?
Last year, one of my most saved, shared, liked and commented on posts on Instagram was all about how to follow-up in feel-good ways.
Specifically, it was a collection of creative one-liners you can use to follow-up, which is what I want to talk about and build on today.
Each one allows you to stay open, curious, kind, and FEELS GOOD TO SAY!
Today on The People Over Profit Podcast, you'll learn:
- How to initiate follow-up conversations that get you more sales
- Ways to close the deal that don’t feel pushy or uncomfortable
- My favorite frameworks to use repeatedly that close the deal
If you’re sick of sending emails that say, “Hey! Just checking in...” or feeling ghosted whenever you follow-up with people, this episode is for you!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
P.S. don’t forget to hit “subscribe” so you never miss an episode.
And don’t forget to connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
Are you tired of competing with AI, but you’re not quite sure how to use it to grow?
There are simple ways you can embrace these tools to cut back your busy work and see real results with minimal effort.
I want you to imagine a world where your time isn’t consumed by repetitive tasks.
AI is like your trusty sidekick. It's there to amplify your creativity, not steal or replace it. And, let’s face it, it’s here to stay.
Today on The People Over Profit Podcast, you'll learn:
- Some of my favorite AI tools + ways you can use them to grow
- Specific prompts you can play with + customize to fit you
- Big weaknesses of AI + how to overcome them
If you’re tired of competing with AI or not sure how to capture the full benefits of AI to grow, this episode is for you!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
P.S. don’t forget to hit “subscribe” so you never miss an episode.
And don’t forget to connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
Think about the cost of doing business.
There’s taxes, health insurance, software (the list goes on), but where do your emotions fit into this list?
In my nearly 10 years of owning a business, the highest cost by far has been to my mental health.
I’ve been humiliated more times than I can count, and fear is a daily emotion.
So, let’s get clear about what these are and how they look and feel to us so we can strategize together on what you can do to manage and cope with them.
Today on the People Over Profit podcast, you’ll learn:
- How to reframe tough emotions to serve you better
- Simple coping mechanisms you can put into practice today
- A step-by-step framework to navigate hard seasons more easily
If you’re feeling a bit burnt out, anxious, fearful, or ashamed as a business owner, this episode will give you clarity and peace. Don’t miss it.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
P.S. don’t forget to hit “subscribe” so you never miss an episode.
And don’t forget to connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
If you're quick to completely start over when something isn’t yet working in your business, you're not alone.
I've "burned the ships" more times than I can count.
The time, energy, stress, and money that cost me was too much.
It doesn't matter if you’re offering a challenge, workshop, PDF, course, program, or physical product. There’s actually a simple list of checkpoints you can use to tweak what you’re doing and see massive returns.
Today on The People Over Profit Podcast, you'll learn:
- What 2 things make the biggest difference to your results
- My go-to checklist for optimizing anything you do in minutes
- Specific examples of how small changes create powerful results
If you’re tired of reinventing the wheel and want a simple go-to checklist to optimize anything you do in minutes (not months), this is a can’t-miss episode!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
P.S. don’t forget to hit “subscribe” so you never miss an episode.
And don’t forget to connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
72% say positive reviews increase their trust in a business.
92% of customers read online reviews before making a purchase.
97% of B2B customers cited testimonials as the most reliable types of content.
The data speaks for itself – positive reviews and testimonials help businesses build trust with their ideal customers and make more sales.
So, how do you get more of them?
Today on the People Over Profit podcast, you’ll learn:
- The perfect time to ask for a testimonial (there is one!)
- A proven script you can use to request testimonials more easily
- The specific questions I use for video testimonials and case studies
If you’d like to capture more customer feedback, or just feel more comfortable and clear about how to go about asking for testimonials, don’t miss this episode!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
P.S. don’t forget to hit “subscribe” so you never miss an episode.
And don’t forget to connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
There are certain topics that fascinate me, and sales psychology is one of them.
I’ve read dozens of books, hundreds of articles, and listened to many podcasts on this topic. So, when you hear me say, “sales is so fun!” It’s not just the act of selling to someone, it’s also topics like these that give so much more depth to sales.
Since this is an area I’ve invested many hours in learning, I thought I could share some of what’s stuck with me on the topic with you.
Today on the People Over Profit podcast, you’ll learn:
- What value really is and how you can create it instantly
- How to make people excited (even desperate) for what you sell
- Ways to create ethical urgency that drives people to buy right now
If you’re curious about the topic of sales psychology or want to have an easier time selling, this episode is for you!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
P.S. don’t forget to hit “subscribe” so you never miss an episode.
And don’t forget to connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
Ready to uplevel your sales skills in a big way?
One of the biggest sticking points for my clients when we work through their sales pitch and process is the close.
Many people will tell you it’s caused by a fear of rejection, which can be an underlying contributor, but I see this always coming down to the process steps themselves.
If you have a good process to lean on and a drive to help others, your fear is often something you can look past to reach a positive outcome when selling.
Today on the People Over Profit podcast, you’ll discover:
- Key things you may be neglecting when selling
- The relationship between good lead qualification + sales
- A simple, proven framework that will guarantee you more sales
If you’d like to close more sales, confidently and with less stress, this episode will be an absolute game-changer for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Sometimes, we use storytelling to sell ourselves on a purchase.
What I'd like to talk about today is how you can incorporate storytelling into more of your marketing and even sales processes to hear more yes’s.
To help you with this, I’ll share different reasons why storytelling is so effective.
Then, I’ll use storytelling to illustrate the points I’m making that much better.
Today on the People Over Profit podcast, you’ll learn:
- How to use storytelling to build confidence in buyers
- How storytelling works to shift emotions from blocked to open
- How you can use storytelling to make people feel like a real-life hero
If you’re curious about how to tell better stories as a business owner or desire a fresh perspective and models of stories that sell, this episode is for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Marketing and sales aren’t the same thing but they are often treated like it.
Marketing is making sure everyone you reach with a message feels seen and is invited to consider getting to know you better.
Sales feels much more intimate, personal, connected — it also generates revenue, which is a key distinction.
Today on the People Over Profit podcast, you’ll learn:
- The main differences between marketing and sales
- The critical functions of marketing and sales in the buyer’s cycle
- A quick activity you can do to put what you learn into action immediately
If you’re stuck on the nuances of marketing and sales in your work, or you simply desire to make more progress with either, don’t miss this episode!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
The research is clear – teaching what you know to others is a proven way to learn faster, understand better, and sustain higher levels of momentum and motivation.
I see monetizing knowledge as a form of teaching, from developing courses to running events, creating lead magnets, and even posting your most basic ideas and thoughts on social media.
So, let’s talk about the easiest way to monetize the knowledge you’ve gained over the years.
Today on the People Over Profit podcast, you’ll learn:
- Ways to find out what you can monetize for the greater good
- How to monetize your unique skills and knowledge easily
- Different ways to think about the value it adds to others
If you’d like to profit off your knowledge more this year and enjoy every minute of it, this is the episode for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Do you dread spending time on social media?
Maybe you’re short on time, or your social media channels aren’t working for you like you thought they would and it doesn't make sense to spend as much time there as you have been.
Whatever the reason, we’re going to fix it today!
I've been in all three of these situations, and I've tried dozens of ways to maintain a presence on social media despite my personal circumstances.
A few months ago, I found an amazing workaround for social media slumps like this and have shared it with some of my clients with some success, so I thought it would help to share it with you today!
Today on the People Over Profit podcast, you’ll learn:
- The one big strategic move I took to simplify everything on social media
- A simple swap that will get your account growing — guaranteed!
- A quick way to show up powerfully in less time than ever
No matter what level of proficiency you are when it comes to social media, I’m confident you can implement all of these changes in under 30 minutes and see some real results. Enjoy!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Your mindset in business (and in life) matters—a lot.
As you seek to grow in your business, you’ll naturally seek to grow on a personal level as well. It’s all connected.
I’ve found that as I’ve evolved, I have also changed my mindset, habits, environment, and who I am on a variety of levels to connect more to and understand who I truly desired to be in business—and become her.
But beyond this, I’m also a very tactical person and a methodical planner when it comes to my business. So, today, let’s explore the 3 actionable and specific steps I take every time I’m seeking to level up in my business, and what questions you can ask yourself to do the same for your business in a meaningful way that truly fits you.
Today on the People Over Profit podcast, you’ll learn:
- How I evaluate what’s working (or not) for me right now
- Important questions I ask to optimize my business
- Simple ways I’ve found to automate stress-free
If you’ve been looking for some easy-to-implement ways you can uplevel your business in 2024 and beyond, this is the episode for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Sales can sometimes make entrepreneurs feel uncomfortable or even defeated. So, how is it that some of us are thriving while selling and others are barely staying in business?
Recently, I was interviewed as a guest on another podcast where me and the host – another long-time sales expert – explored this exact topic. Listening back, it feels almost like you’re a fly on the wall of a coffee chat between two sales experts.
Since I enjoyed the experience and thought it would be helpful for you, I’m sharing the replay today on this show for you to hear.
Today on the People Over Profit podcast, you’ll hear:
- Why there's such a disconnect between marketing and sales
- Fresh ways to think about how to differentiate your brand
- Where we get our best ideas for sales + business growth
- How you can make offers an easy YES for anyone
If you’ve been looking for insight that will change your sales results and are simple to implement right away, you won’t want to miss this episode!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Increasing customer retention by just 5% can increase your profits by up to 95%.
On top of this, the success rate of selling to an existing customer is up to 1,400% higher than selling to someone new.
This is proof that leveraging existing customers to grow is a good idea.
There are many ways I’ve done this, and I’m going to share my top 5 with you. My hope is that it inspires you to grow your business even more effectively in the coming months.
Today on the People Over Profit podcast, we’re going to talk about:
- 5 ways I’ve leveraged or helped clients’ grow their businesses
- Specific examples of each method for every type of business
- Questions to consider as you land on your ideal strategy
If you’d like to spend less time working on the sales and marketing of your business and more time doing the parts of your job you enjoy, this is the episode for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
When most entrepreneurs think about scaling, they think about adding to their workload, adding to their team, and adding to their stress.
When I think about scaling, I think about my mantra in life and business.
DO LESS, BETTER.
Today, I don't just want to debunk the myth that scaling takes a lot of effort.
I also want to help you reframe what scaling can look like in your business so you can do it without taking on a ton more customers or burning yourself out.
This is especially important as you set yourself up to scale.
It can also be a really useful reflective exercise if you're in the middle of scaling your business or have already scheduled your business but feel like you're on the verge of burnout or have maybe taken on too much.
Today on the People Over Profit podcast, we’re going to talk about:
- A simple way to scale your business (literally) overnight
- Ways to think about scaling your business using systems
- What to invest in and when as you scale your business
- Questions to help you find your best way to scale
If you’d like to take your business to new heights without adding a ton of extra work to your plate, this episode is a must-listen!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Let’s talk about trends!
Do you think following trends is good or bad for business? In my opinion, it’s both.
In some ways, trends can really support your growth and make things easier, like using trending audio to get found quicker on Instagram.
On the other hand, it can take you out of your natural flow state and disrupt growth patterns.
So, let’s talk about it – the good and bad of following trends as part of your overall business strategy, and how you can leverage them to grow without compromising your integrity or joy in the process.
Today on the People Over Profit podcast, we’re going to talk about:
- How trends support healthy business growth
- Unique ways trends can help with content creation
- The pitfalls of leveraging trends + how to avoid them
- The role of trends in leadership and authority-building
If you’d like to understand and leverage more trends to help shape the curve of innovation in your industry, this is the episode for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Are you looking to grow your email list?
I went back and analyzed how I grew mine, from the highest effort and highest return actions to the processes behind each one.
While the actions I took are specific to my business, you can easily modify them to fit you.
For instance, you might not want to grow a Facebook community, but what about a virtual networking group? Or joining someone else’s community and becoming a go-to resource there?
As you listen, think beyond the obvious to find your ideal strategy for growth!
Today on the People Over Profit podcast, we’re going to talk about:
- The specific actions I took to gain 10K email subscribers
- Processes I used to maximize my ROI on each action
- What to consider as you evaluate each opportunity
- Which actions were high and low effort and why
If you’d like to grow your email list, this episode will get your wheels spinning and hopefully inspire you to achieve even greater results with more ease!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Do you desire to see your profit margins go up, stay the same, or maybe steady out a bit more? Do you wish it felt easier to acquire new customers? Do you want to outsource more of your lead generation?
My goal for you today in listening to this episode of People Over Profit is to decide which of the strategies we talk through today are the best fit for you in terms of keeping expenses low and profits high.
The examples I’m sharing are ones I’ve personally used to keep my profit over 80% and my costs of customer acquisition between 1-3% my lifetime customer value.
Today on the People Over Profit podcast, we’re going to talk about:
- A simple method for calculating customer acquisition costs
- Ways to set goals that support your highest profits
- Strategies for blending offers to increase revenue
- Creative ways to add more value with less effort
If you’d like to increase your profits or lower your costs of lead generation, this episode will be a game changer for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Wish you could create money in your business whenever you like?
After listening to this episode, you can!
Each of the methods I’m sharing today for how to make $1,000 or more are totally customizable to fit your skills and industry.
The goal is for you to choose whatever one(s) that align with the business you’re building and can be used to create money anytime in feel-good ways.
Today on the People Over Profit podcast, we’re going to talk about:
- What you can sell to make some extra money quickly
- Creative ways to save money with minimal effort
- How to leverage freebies to create more income
- Ways you can build wealth by investing wisely
If you’d like to bring in some extra income or increase your profits more easily (and repeatedly), this is the episode for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Something I hear often is, “I know what I need to do, I just don’t know how I’ll find the time to get it all done.”
Marketing is like parenting. What works for one of us will not work for most of us.
Our businesses are different, our audience is different, and frankly WE are different.
Our working styles are unique to us, and that makes it very hard to define a single set of tasks that fit all these criteria.
That said, I can help you find and develop a set structure for your marketing that makes you feel at ease, empowers you to do more without stress, makes you feel like you’re on the right track, and helps you make smart choices with your time.
Every time I work with clients to develop their custom marketing schedule, they talk about the relief and the joy they feel around having a checklist and knowing exactly what to do, even if they don't do it!
So, today on the People Over Profit podcast, I’m going to help you:
- Create your very own marketing schedule in minutes
- Align your schedule to your goals in a really easy way
- Break down and track BIG goals into manageable chunks
If you’d like an easy way to market your business, track your progress, optimize each action you take, and see better results, this is the episode for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Wondering how I manage my schedule as a busy entrepreneur?
As someone with ADHD, 2 active kids, and multiple autoimmune issues, I am not naturally good at this. I had to get good at it!
And trust me, I've kissed a lot of frogs trying to find my best process.
I’m happy to share what’s working for me right now.
Just know that this isn’t a perfect solution (whatever “perfect” means) – and it’s not meant to be. It just needs to be a solution that works for me for now.
I change. It changes. You’re unique, too.
So, as you learn new ways of doing things, don’t be afraid to change it up!
Today on the People Over Profit podcast, we’re going to talk about:
- The best productivity hack I’ve learned to date
- The one principle I live by that makes life so easy
- Specific examples behind what me and my clients do
- A simple way to know my best use of time at any moment
If you’re feeling a little overwhelmed when it comes to all your to-do’s, this episode will give you clarity and immediate relief—and help you improve how you manage your actions long term!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Wondering how to hire well and onboard those people quickly?
I know this can be a huge sticking point for us entrepreneurs! It’s something I’ve seen cause problems and stress and can cost your business a lot of money when you don't do it correctly.
So, today, I’d like to offer some help with that by sharing how I’ve perfected my current hiring process and seen great outcomes as a result!
Today on the People Over Profit podcast, we’re going to talk about:
- My unique process for hiring an onboarding fast
- How I guarantee ROI immediately from my virtual resources
- Ways I articulate what I need so they’re successful in the role
- Tips for establishing business processes, filters, and standards
If you’re thinking of hiring or are someone who desires to be hired for a role within a small business, this episode will be a game-changer for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
In 9 years of operating my own business, I’ve made my fair share of mistakes.
As I grow I continue to push myself to do things that I'm not familiar with or are way out of my comfort zone, I’ll make more.
Some of the mistakes I’ve made have cost me a lot, and I hope today’s episode can help you avoid them so you don’t incur the same costs I did.
This isn’t your typical “mistakes I made” podcast, either. I'm going to give you the specific mistake for me, then I'm going to zoom out so you can see how this might apply to your specific business.
Today on the People Over Profit podcast, we’re going to talk about:
- How I landed on the right amount of things to sell
- When + how I incorporate feedback into my business
- Ways I have found to allow more ease into my schedule
- Specific examples of how I overcame my struggles to win
If you’re looking to save time, money, and headaches on common business struggles, this episode will be one you love and listen back to more than once!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Have you ever been asked, “what do you do?” and either sound awkward as you deliver some canned pitch or freeze up and fumble through it?
Having a list of go-to frameworks to share what you do, for whom, and why is so helpful! You can swap them out, break them up, and play with the customizable pieces to fit you and make it easy to answer that age-old question with confidence.
Once you know the frame, these become easy to use in any scenario.
They’re also totally customizable to different audiences and needs.
Today on the People Over Profit podcast, we’re going to talk about:
- Several of my favorite value proposition frameworks
- Examples of how to use them for your specific business
- New and different ways to think about how value is created
- Simple ways to plug-and-play audiences and needs into them
If you’re looking for simple ways to talk about what you do confidently, this episode is for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Have you been wondering, “should I be making a change in my business?” or maybe, “what I’m doing doesn’t seem to be working”?
If so, it may be a good time to pivot.
In my opinion, too many people wait to make changes they know they need to because they're afraid or unsure of what to pivot to.
As someone who is constantly analyzing my business, I think this topic is underrated and needs to be talked about a lot more (and more openly).
So, today on the People Over Profit podcast, we’re going to talk about:
- How to know when the best time to pivot is
- Ways to change direction without disruption (KEY!)
- Practices to help you avoid living in the sunk-cost fallacy
- Methods of fast, intentional decision-making you can use now
If you’re anticipating some changes now or think you may be heading into a business “rut,” this episode will leave you feeling clear, calm, and in control of your next steps.
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Even as a woman, it's been easier to lean into the masculine energy of my business than the feminine side.
Masculine energy is about taking action, which is why we tend to give it more credit. Action creates results; there's no way around that. It’s also based on logic – facts – things that make you feel secure on paper, and who doesn’t want that?
But the feminine energy? It’s powerful. It’s magnetic. It’s beautiful. It’s not about what makes sense or looks good on paper. It’s about desire, intuition, trust, allowing, and receiving.
If you want a thriving business, you want one that balances both.
Today on the People Over Profit podcast, we’ll talk about:
- The feminine truth (it’s NOT anti-patriarchy)
- Simple ways to build more trust with yourself
- My go-to methods of leading with compassion
- Ways I’ve found to balance rest and productivity
Whether you're trying to call in more of your feminine side or simply understand how to leverage it for even greater wins, this episode will be a game-changer for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
After working with hundreds of clients and training thousands more, I’ve been pushed, made mistakes, and invested in my own growth in many ways.
As a more strategic, tactical person I also don't tend to spend a lot of time talking to my clients about mindset and habits. We spend most of our time talking about exactly what to do step-by-step to get results.
That said, I've noticed lately that there are some habits and mindset shifts I made to have a six-figure business that a lot of people don't make or haven't made yet who desire to have a six-figure business.
So, I thought I would share some of them on the podcast! Hopefully these get you thinking and show a little more behind the scenes on something less common for you to hear on the podcast (but no less important).
Today on the People Over Profit podcast, we’ll talk about:
- The importance of mapping your time
- Simple ways to set and evaluate goals
- Safe ways to embrace risk in business
- How I put my customers first by default
If you want to become a more powerful and effective leader and hit six figures without even trying, this is the episode for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Does what your ideal customer is thinking feel hard to grasp? Just out of reach? Too complex or subjective?
You likely spend so much time thinking about your business, but what about them?
Today, I invite you to do this – think about your current customers, particularly your best ones.
The more you do this, the less you will stress about your own business. The more money you’ll make. The more appreciated they will feel. The better off everyone is.
Today on the People Over Profit podcast, we’re going to talk about:
- How to tap into your ideal customers’ thoughts
- A quick exercise to forge deeper connections
- Simple messaging shifts you can make now
- The key benefits of doing this work
This is the perfect episode for you if you desire higher conversions, happier customers, and more certainty around your sales process!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
I love talking about the idea of a “used car salesman.” It’s so visual!
Everyone can picture them in a cheap suit with greased up hair and bad sales techniques. The easiest way to describe this person is…pushy.
My hope Is that today's episode rewrites this vision of what a car buying experience can look and feel like with authentic selling – and shows you how to create amazing sales experiences in your business.
Today on the People Over Profit podcast, we’ll talk about:
- The importance of asking “good” questions when selling
- Why you feel pushy when selling + how to fix it fast
- How to prepare for your best sales conversations
- What to do to always feel good when selling
If you ever feel pushy when selling, this episode is a game-changer! You’ll not only feel better about how you sell but know what to do to keep leveling up in your sales skills – enjoy!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
Consider this: “If running your business feels hard, you’re doing it right.”
You don't hear me talking about the hard side of business often, and that's because I found a way to make hard seasons of my business look and feel easier.
Part of that process is welcoming the challenges that come with running a business. Expecting them. Not being afraid of them.
I also choose to see more opportunities than excuses to stay stuck. I think that's why I love coaching so much. I see opportunities where other people see obstacles, and I have trained myself to think through infinite amounts of scenarios in which it can feel and be easier.
After helping hundreds of people navigate really tough situations in their business, make hard decisions, and feel their feelings along the way, I’ve realized there is some value I can share with you around how to do this, too.
Today on the People Over Profit podcast, we’ll talk about:
- Navigating big gaps in productivity (like getting sick or burnt out)
- Specific things I do to make hard seasons feel manageable
- How I keep things simple for me and my customers
- Ways I reconnect to my mission to drive progress
Whether you're in a hard season right now or want to be reminded of what's possible when you get there again, this is the episode for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
I’ve self-identified as a generalist for many years, or as I like to call it “a Jane of All Trades.”
It’s been a gift to know a lot about a lot.
I have knowledge about many things and continue to learn about lots of topics.
Perhaps you can relate?
I think being a generalist is wonderful. It’s widened my perspective and made me an exceptional problem-solver and critical thinker.
But it’s also held me back – I’ve held me back.
So, I thought it might help to share what I’m learning through this journey of releasing some of those old stories and stepping into my power as more of a specialist.
Today on the People Over Profit podcast, we’ll talk about:
- Why being a generalist or specialist is helpful
- Benefits to evolving your business persona
- What I’ve learned from failing in big ways
- A call to arms for all my fellow “Jane’s”
This is absolutely the episode for you if you’re struggling with your identity as an entrepreneur in any way. So is episode 35, “How to Untangle Your True Identity from Your Work.”
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
I got a DM on Instagram from a fan of the show, Diane.
She said, “I have a million ideas, but not necessarily for things people need and will buy. My business offers a variety of services, from helping identify the ideal tools for a business to use and scale to customized training, and defining standard operating procedures.
I guess you can see where I’m feeling a little clueless on how to develop a strategy, if it’s not necessarily a package that I can offer – or something like an online course or resource.”
And yeah, I get it.
The pressure to have a packaged offer or a fixed price is real. It’s not always your answer – and I know why you're thinking about it.
Today on the People Over Profit podcast, we’re going to talk about:
- Why you feel the pressure to offer packages
- What you can do to keep pricing simple
- A quick exercise to find your best offer
- Lessons from selling packaged offers
Whether you're someone who's creating a new offer or questioning how you price or structure your existing offers, this will be a helpful episode for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
It’s hard to start a business!
It’s easy to love what you do, but not knowing if it's going to work can really get to you.
- What if you’re not good at selling?
- What if you’re not good at marketing?
- What if you’re not good at networking?
- What if you’re not good at problem solving?
We have to be skilled in so many ways (and that's on a good day!).
So, it’s not surprising that you struggle with self-trust and your vision at times – especially in tougher seasons! In fact, it’s often easier to have doubt than not.
This is part of the job, and it also makes you a better business owner.
We’re going to talk about this today on the People Over Profit podcast, including:
- Simple ways to build self-trust + reconnect to your vision
- How to reframe imposter syndrome to support you
- What to do when you feel like you’re not enough
- Safe ways to be vulnerable + grow from fear
Whether you're someone who's just starting a business or someone who's had your business for a while, this episode will be massively helpful for you.
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Make sure to hit subscribe so you never miss an episode!
Connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)
I built my business on referrals.
Over the years, I’ve also served dozens of clients in the creation and growth of their affiliate and referral programs and partnerships.
I’ve also been interviewed on this topic numerous times.
It’s something I know a lot about by working with lots of different companies and observing industries outside of my own.
So, today, I'm bringing you a fairly comprehensive view of what makes a subjectively great referral or affiliate program.
My goal is to make it feel very doable for you to create and manage your own affiliate or referral program with a lot of success.
Here’s what we’ll be covering on this People Over Profit podcast episode:
- The simplest way to nurture your affiliates and stay top of mind
- How to incentivize people and maintain good profit margins
- Ways to use software to automate your process and scale
- My go-to protocol for testing different program models
Whether you have affiliates or referral partners now (or you're thinking about it) or even if you're just building strategic partnerships on a more broad scale, this is going to be a really helpful episode for you.
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You’re so good at what you do - you’re the best!
So, why aren’t you seeing the income and the following you deserve?
It’s probably because you’re too focused on marketing, which isn’t surprising considering all the noise you hear about it from gurus online.
Don’t get me wrong, marketing is important. It’s just that sometimes we give marketing a little too much credit.
When you're a new business owner who’s using marketing to try and grow your business, it has to be part of a larger strategy.
Today on the People Over Profit podcast we'll talk about:
- A strategy I teach my clients to grow fast with 0 audience
- What to focus on in lieu of marketing when you’re newer
- Where most entrepreneurs go wrong with marketing + why
- What makes new business owners the most money quickly
If you have been struggling to hit your goals or investing more time than you’d like marketing your business, this is a can’t-miss episode!
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I’ve been asked about podcasting a lot lately!
- “I’m about to start a podcast, can you share how you launched yours?”
- “I’d love some tips for making a podcast successful!”
- “How much did it cost to start your podcast?”
- “I’m editing episodes for hours! Any advice?”
Since this seems to be a hot topic, I thought, “what better place to share my answers than on my podcast?!”
Today on the People Over Profit podcast we'll talk about:
- What I learned from having a top-ranking podcast
- 3 things I wish I knew before launching my podcast
- How I kept the set-up simple (and saved a TON of money!)
- Behind the scenes of launching and promoting my podcast
If you have a podcast of your own or are looking to launch one, this is the perfect episode for you!
—
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Nearly 80,000 restaurants closed in 2021.
Why?
They didn’t solve problems quickly.
They had an obstacle and opportunity in front of them, and many chose to “sit tight” and seal their fate instead of control it.
We aren’t going to do that.
Let’s talk about less extreme business problems…
…everyday problems that we’ve faced many times, like not having enough customers.
(I’ll speak for myself, I know I have!).
Learning how to solve these problems quickly will allow you to move strategically and get those customers without going into panic mode!
Today on the People Over Profit podcast we'll talk about:
- Everyday business problems you can solve
- My simple 8-step problem-solving framework
- How to transform into a proactive problem solver
- Best practices that make problem solving a breeze
If you know something needs to change in your business for you to get to the next level or avoid a problem, this is the episode for you!
—
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Feeling discouraged with your growth lately?
Most people will tell you to focus on the good or practice gratitude.
These sound lovely in theory, but when you are in the struggle……it’s so much harder to stay encouraged!
As an entrepreneur, I’ve told myself:
- “I’m done!”
- “I’m job searching!”
- “I’ll never be successful.”
I know how gut-wrenching it can be to feel as though you've failed and have no path forward. To be paralyzed with fear and uncertain about your future.
So, today on the People Over Profit podcast we'll talk about:
-
- How to solve for why your business isn’t growing
-
- Simple ways to reconnect to the joy of what you do
-
- My favorite “hack” for creating momentum in minutes
-
- One simple thing you can do today to get back on track
If you’ve been in a bit of a slump or felt a little disheartened when it comes to your growth, this episode will be a game changer for you!
—
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Say BYE to social media for lead generation!
There are so many ways (and places) to find people who want what you sell that don’t involve using social media.
I know social media can be a huge energy drain and time sink - I've been there! - but what are the alternatives?
On today's episode of The People Over Profit Podcast, you'll learn:
-
5 proven ways to get leads that don't include social media
-
Why you may not want to abandon social media just yet
- How to leverage social media in unconventional ways
- The truth about other alternatives (like SEO)
If you’ve been feeling a little burnt out with social media lately, this is the perfect episode for you!
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Sending cold messages on social media platforms is the "new" cold calling.
As I sat down to write this episode and thought about this topic more I realized that there were a couple of common mistakes that usually show up in different ways and the examples I was going to give for how to structure cold sales DMs play beautifully into this topic of common mistakes.
I'm taking this approach not because I want you to feel blamed or shamed if you're doing something that isn't working or isn't feeling good to you or the people that you're DMing, but because I want you to be able to quickly recognize when things are headed in the wrong direction so you can fix it and get better results, quicker.
On today's episode of The People Over Profit Podcast, you'll learn:
- The top 3 mistakes I see entrepreneurs make with cold DMs
- How to use a cold DM strategy to authentically sell
- DM examples and frameworks you can borrow
- A checklist of must's for cold DMing
If you'd like to sell using direct messages on social media, you absolutely must listen to this episode!
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Picture this.
You just created a new offer that you believe is going to change EVERYTHING about your industry. It’s so good!
You have two primary pathways forward:
- Get it out to as many people as possible
- Get it out to only the best people for it
If you choose pathway #1, you’re taking a mass-market approach. This means lower price points, mainstream marketing tactics, and a focus on volume.
If you choose pathway #2, you’re taking a niche-market approach. This means higher price points, unique marketing tactics, and a focus on value.
There’s no wrong answer - besides not choosing a pathway at all.
On today's episode of The People Over Profit Podcast, you'll learn:
- The secrets behind successful billion-dollar brands
- What makes you best suited for both value or volume
- How to leverage both approaches to get optimal results
- Your best next steps, depending on the pathway you take
If you are feeling stuck because your audience is too small, you aren't hitting your sales goals, or everything feels like it's working against you, this episode is going to be a game-changer!
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Have you ever wondered...
Where does work end and where do I begin? Or when do I stop working and start living? Or who am I when I'm not working?
Perhaps you find yourself either asking someone what they do or introducing your work into conversations within the first few minutes of a conversation?
I think about work often, make it the center of conversation, and, yeah, I've tied my own self-worth to it – many times!
What I’m finding is that I'm not alone, so if you struggle with this I have something (or a few somethings) to help.
On today's episode of The People Over Profit Podcast, you'll learn some simple ways to cope and separate yourself from your work by:
- Understanding why you do this (+ releasing shame)
- Doing some simple exercises to get to know YOU better
- Introducing yourself like a real human, not a working robot
- Using journaling prompts to help you focus less on your work
If you've ever tied your value to your work or struggled to separate from your work, this episode will change your life!
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This podcast is called People Over Profit, and you're the most important part of “People”!
You probably started your business to feel free in some way. I know I did!
Then, somehow along the way, you didn't feel so free. You ended up working harder and saying yes to things you didn't want to do.
Maybe your mission and why you started has become forgotten.
On today's episode of The People Over Profit Podcast, we're going to change all that by:
- Getting REAL + RAW about entrepreneurship
- Remembering what a joyful business looks/feels like
- Reconnecting to our big picture vision as entrepreneurs
- Ditching the self-judgment and regret at the door for GOOD
Are you ready to remember your WHY and fall back in love with the business you've built? If so, this is the episode for you!
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Recently, I ran some polls on Facebook and LinkedIn where I asked, “What is your biggest struggle when SELLING?”
Across the board, 30% of you said booking sales conversations! Last week we talked about the follow-up process and I mentioned that this week I was going to be covering booking sales conversations as a topic on the show, so here we go.
On today's episode of The People Over Profit Podcast, we'll talk through:
- Networking basics to find your best people
- How to create demand and desire for your offer(s)
- Ways to make the ask that don't feel overwhelming
- The fundamentals of compelling language when selling
Are you ready to find your ideal strategy to convert new people into paying customers without feeling uncomfortable? If so, you'll love this episode!
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Recently, I ran some polls on Facebook and LinkedIn where I asked, “What is your biggest struggle when SELLING?”
Across the board, 50% of you said following-up, so that is what we're going to talk about today!
This is where I notice most of my clients struggle.
Following up can be awkward and confusing when it’s not done well – for BOTH parties involved – but there are some tricks of the trade that I've picked up as a sales trainer and coach for over 15 years. They're all easy, high-converting ways to follow up that will change how you sell forever.
On today's episode of The People Over Profit Podcast, we'll talk through:
- How to create your own follow-up process
- Specific scripts you can rely on to follow-up
- Simple hacks to ease your anxiety and frustration
- Fun, new ways to follow-up you've never tried before
If you'd like to feel clearer and struggle less than you ever have with the sales follow-up, this episode is a GOLDMINE of tips for you!
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If you've ever felt burnt out, stressed out, or started resenting the work it takes to run your business, you're not alone. The not-so-hidden costs of running a successful business are REAL.
I don't want to talk about them just so we can "dish" and feel better. We're going to think and speak CONSTRUCTIVELY so you can begin making small, important changes so they're not so bad!
There are solutions and ways to make it easier, I promise. I'll share a few of mine to get you started and finding yours.
On today's episode of The People Over Profit Podcast, we'll talk through:
- What having a successful business means to you
- Simple ways to set + honor important boundaries
- The real reason you overwork (and how to stop it)
- Ways to slow self-criticism + shift to better thinking
If you'd like to stop making excuses for why running your business feels so hard and start creating solutions to make it more successful, tune into this episode!
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I love a great analogy!
Bartending has so many great ones for business building!
More specifically, today I'm talking about the nuances of bartending.
Aside from the fact that bartenders are the ultimate networking professionals, there are three things in particular that come to mind that you probably never think about as you build your business, but might want to start.
On today's episode of The People Over Profit Podcast, you'll learn:
- The success principles of signature cocktails
- The importance of profit margins booze creates
- The interchangeable ingredient methodology
- A slew of fun ways to look at business differently
If you'd like to exercise a different part of your brain for business and experience the world through my eyes, this is the episode for you!
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Have you ever wondered how successful people are able to achieve their goals and stand out from the crowd so easily?
It’s not magic or a superpower, it’s that they leverage their unique abilities!
I’ve been working on this for awhile, and finally in 2022 it all kind of clicked. That’s when my business really took off, my revenue became far more consistent, and I finally built the confidence to honor my inner voice with people outside of my inner circle.
On today's episode of The People Over Profit Podcast, you'll learn:
- How to find your true set of unique abilities
- Different examples of ways to use them to grow
- Strategies to monetize and financially benefit from them
- Specific ideas that work across multiple industries to scale
If you'd like simple-to-use, proven strategies that will help you start leveraging your unique abilities to achieve your BIG goals, this is the episode for you!
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Passive income isn’t a myth.
That said, it is very different from what most entrepreneurs think it is.
These offers take time to build – and even more time to master the sales process and marketing language (that’s really the secret sauce) behind it.
On today's episode of The People Over Profit Podcast, you'll learn:
- What makes an offer truly "passive"
- Why passive offers are counterintuitive
- My favorite kind of passive income to generate
- Secrets you need to know to generate passive income
If you've been stuck trying to create passive income or are seeking a fresh perspective with the power to change your strategy for the better, you don't want to miss this episode!
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Visualization is such a powerful activity - especially when you pair it with the specific action steps you’ll need to take to see it all come to life.
By following up your big dreams with a strategic map, you’ll have the inspiration and the know-how to reach those goals faster.
Are you ready to dive right in and do a visualization exercise together?!
Get comfortable, grab a pen and paper, and sit in a space where you can work this out with me.
On today's episode of The People Over Profit Podcast, I'll guide you to:
- Envision your desired future state of being
- Choose some epic goals to achieve this year
- Decide exactly how you will achieve these goals
- Take two simple steps to ensure your ultimate success
If you're looking for a proven way to feel clear, motivated, and ready for your next level of growth, this is the episode for you - and one to revisit regularly!
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You don’t need to be everywhere, all the time, to build an audience of ready buyers – in fact, it’s better not to be.
Choosing a focus platform and being strategic about where to invest your time is key.
Anything else can be automated.
If it isn't, you risk becoming less effective at building your audience.
On today's episode of The People Over Profit Podcast, I'll share:
- 3 proven audience-building methods I've used
- How to automate parts of this process simply
- Specific ways to create readiness to buy
- Examples of how to grow quickly now
If you're not just looking for followers but loyal fans who are actively buying from you often, you don't want to miss this episode!
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Let’s talk about the easiest ways to optimize any landing page.
I’m talking about getting more clicks, keeping people on the page longer, making sure your landing pages result in paying customers, and even optimizing the skimmability of your content (okay, I may have just made up that word but you get my point).
Each of the methods I’m recommending today take under 10 minutes to implement – and they’re proven to work.
On today's episode of The People Over Profit Podcast, I'll share:
- My favorite ways to optimize text for SEO and usability
- Quick hacks for increasing your page speed in seconds
- Free tools to help you optimize your website in minutes
- A step-by-step process for monitoring your site changes
If you’ve got a landing page that's not converting well or you’re building a landing page you’d like to make sure converts well from the start, this is the episode for you!
Listen on your favorite podcast platform, or click on your favorite below!
—
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How do you make your offers easy to say yes to?
I think it begins by asking, “how can I make sure this offer is a no-brainer” before you sell it.
This is a proactive way to think through what someone may need to know before saying yes, thus making their yes when you sell for real more inevitable and quick to get.
On today's episode of The People Over Profit Podcast, I'll share:
- How to create natural differentiators by being proactive
- The foundations of every successful offer ever made
- Questions to get to the heart of your offer's value
- Ways to create inevitable "yes's" when selling
If you're excited to take on more customers or in the midst of creating a new offer you want to be successful, this is the episode for you!
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Are you tired of feeling bad about marketing but worried that if you don't keep it all going, your business will fall apart?
I used to feel this way when I was working for other companies.
Once I became an entrepreneur, I started seeing marketing with a lens of compassion. And guess what? My profits and momentum didn't suffer - they soared.
On today's episode of The People Over Profit Podcast, I'll share:
- What it means to market with compassion
- How and when to be vulnerable in your marketing
- 3 ways to use more compassion in your marketing today
- Insights I've learned in my 8-year journey as an entrepreneur
If you're ready to feel great about how you market your business and offers, this is the episode for you!
Listen on your favorite podcast platform, or click on your favorite below!
—
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Are you tired of spending so much time on marketing?
There are actually ways around this.
In my 15 years growing small businesses and startups, the quickest way I’ve found to hit my revenue goals and maximize the time I spend doing things within my zone of genius is by focusing more on referrals.
It’s how I built my business!
On today's episode of The People Over Profit Podcast, I'll share:
- The top 5 ways I've gotten referrals
- The exact words I use to ask for referrals
- Ways to think about leveraging referrals to grow
- How I keep my effort low and gain tons of referrals
If you're ready to scale back on marketing or skyrocket your results from marketing with referrals, this episode is for you!
Listen on your favorite podcast platform, or click on your favorite below!
—
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If you Google the quickest ways to grow your revenue, you'll find tips about increasing your prices or acquiring more customers.
This was not the way I grew my business.
I chose a less "traditional" pathway to profits, and it paid off big time.
From year one to year two in my business, I grew 1,800%. Then I taught hundreds of my customers the same methods I used to grow and most of them have seen between 500% - 2,000%+ growth, too.
On today's episode of The People Over Profit Podcast, I'll share:
- The 4 ways I grew my business with minimal effort
- Specific examples and ways you can use them to fit you
- Things to consider as you implement them that I wish I knew
I guarantee you'll walk away from this episode feeling inspired and clear on what to do to increase your profits (and love how you do)!
—
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I'm asked all the time for tips on how to find customers online.
While I don't believe in a one-size-fits-all method of growing a business, I've noticed that some of the ways I've found customers seem to work consistently for my clients, too. In fact, they work across customers of varying sizes in multiple industries (I know, it shocked me too).
I'm going to share three of them with you because sometimes you just need a starting place to learn what your style of marketing and selling is.
On today's episode of The People Over Profit Podcast, I'll teach you:
- Step-by-step strategies you can use to sell on social media
- How I use events to attract perfect customers on repeat
- Ways to build relationships that can 10x your profit
Whether you're looking to find your first few customers or your next few, you'll walk away from this episode feeling clear and inspired!
—
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Networking can be a huge growth opportunity for those of you who enjoy it!
And yet, I hear from so many people that it's not as great as it seems – and I think I know why. If networking is part of your business strategy, but it’s not resulting in the customers, referrals, or relationships you’d hoped to see, this episode will be the best time investment you make all year.
Even if you just wonder, “can I get even better results from networking” I bet you can, and this episode is how.
On today's episode of The People Over Profit Podcast, I'll share:
- Two huge mistakes I made networking as a newbie
- My exact follow-up process (feel free to borrow it!)
- Things about networking that no one else talks about
Are you ready to have explosive ROI from your next networking experience? If so, tune in and be prepared to take some serious notes!
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Have you ever been told that authority is the key to building an audience?
Do you dream about speaking on stages, writing books, being invited as a guest on popular podcasts, or even paid to share your opinions publicly?
This is all wonderful, but it's often done in the wrong order. In fact, the idea that authority builds credibility is backwards. Proof of your expertise in action makes authority-building easier - and creates more profit.
On today's episode of The People Over Profit Podcast, I'll share:
- How to build authority without seeing a dip in profits
- What media outlets + popular websites look for in experts
- 4 specific things you’ll be asked for when you're paid to speak
If you want to make great money doing what you love – and position yourself as an expert with minimal effort – this episode is for you!
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Do you ever feel wrong and not know why?
This is a byproduct of judging ourselves and allowing others to tell us what's right and wrong.
When something you feel is right is considered wrong in your industry, you question yourself, and when something you feel is wrong for you is considered right in your industry, doubt creeps in. Sound familiar?
All of this forces you into constant feelings of shame - feelings that are nearly impossible to avoid today - no wonder we're always looking for the "right" way to do things and looking to others to tell us what we want and need!
On today's episode of The People Over Profit Podcast, I'll share:
- How to escape the "blame game" in business
- Simple ways to cope with shame anytime
- Tips to manage shame in the moment
Whether you're in the midst of a shame spiral or there hasn't been any shame in your game since 1993, you'll get tons of value from this episode.
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A few weeks ago, I shared ways to get in front of 10x more customers.
This week, we’re going to talk more about the strategy behind visibility – all things I wish I knew when I started my business in 2014 (and ended up learning the hard way).
On today's episode of The People Over Profit Podcast, I'll share:
- What it really means to be visible
- How to show up consistently without burnout
- Ways you can build your business with no audience
- Important things to know about nurturing an audience
Whether you’d like to get your business out there for the first time, create better visibility, or have an easier time being seen, this is the episode for you!
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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Ever hear the same question day after day from customers or potential customers?
The one I'm asked most often lately seems to be, "How do I get more engagement on social media?”
After auditing hundreds of pages and profiles, I came up with a list of 5 things I've noticed across-the-board that boost engagement consistently.
On today's episode of The People Over Profit Podcast, I'll share:
- The 5 things I've seen boost engagement the most
- Ways you can implement these + SAVE time
- Specific examples of each you can borrow :)
If engagement is a high priority for you this year, this is an episode you can't afford to miss!
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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Making decisions as an entrepreneur (and as a human) is HARD!
Decision making is a skill many of us need time to learn and master.
We aren’t taught it in school, by our parents, or even by those we know who do it so well.
It’s one of those unspoken skills you learn by doing...
...no wonder we get stuck so often!!!
On today's episode of The People Over Profit Podcast, I'll share:
- 3 methods of making decisions that have worked well for me
- Examples of each method to make it simple to learn each one
- Some rules to help you avoid common "traps" of these methods
If you're someone who spends a lot of time questioning decisions, doubting yourself, or struggling to know what to do next, this is the episode for you.
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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Do you struggle to stand out as an entrepreneur?
With so much noise from businesses online today, it's no surprise that being seen feels challenging.
What you do to stand out, be seen, and feel heard by your ideal customers changes dramatically as more competition enters the marketplace - even if all they're competing for is the attention of your audience!
On today's episode of The People Over Profit Podcast, I'll share:
- 10 things I've done to be seen 10X more by ideal customers
- How to execute each one with little effort and big results
- Ways to get creative and ensure they fit you + feel fun!
When you want bigger visibility, more customers, more impact, and more revenue, this is your go-to episode!
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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Have you ever chalked up a loss to laziness when you actually worked really hard? Or beat yourself up for selling simply because the word “sales” has a negative connotation in your brain?
Some of our worst behaviors are actually proof that we can form habits and honor them long-term.
So, I came up with 52 different re-frames of classic words we’re used to hearing that have made me feel powerful and uplift me as an entrepreneur.
On today's episode of The People Over Profit Podcast, I'll share:
- The 52 words I love reframing for success
- How I define them to work for me, not against me
- Ways you can use them to improve your life + business
If you're ready to kick off 2023 strong, this is absolutely an episode you don't want to miss (and one you'll likely revisit)!
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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In all my years working with startups and small businesses, I rarely hear ethics brought up.
At first, I wasn’t sure why and now I am realizing it’s because a lot of entrepreneurs don’t take the time to define their ethics – at least, not nearly as in-depth or often as things like their mission statement.
The rules or policies of a company are often indicative of their core values and ethical standards, but let’s talk about that because many people don’t even know where to start when it comes to the topic of ethics.
On today's episode of The People Over Profit Podcast, you'll learn:
- The 4 ethics in entrepreneurship I see as changemakers
- What these ethics are and how they impact your business
- How to honor and integrate these ethics into your business
Let's think more about what matters to us as entrepreneurs and who we're being as leaders, together.
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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If you want to be an exceptional entrepreneur, there are five skills you want to master. After helping over 450 CEOs grow their businesses, these are the ones that stand out most to me and have made the most impact on me in my business and my clients in their businesses.
They’re a little different from the traditional skills like “marketing” or “listening” and are more subtle human skills with a twist.
You'll see what I mean when you get into the episode - enjoy!
On today's episode of The People Over Profit Podcast, you'll learn:
- The 5 most high-impact skills for CEOs to master
- How to master them, including specific examples
- What may stand in your way and how to overcome
If you'd like to be the best CEO you can be, this is the episode for you!
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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How you care for your customers matters – a lot.
When you're able to overdeliver for your customers simply and consistently, you'll experience growth for years to come.
Your secret to success is the quality of your customer experiences.
Do you want to win at customer service?
This is what I will help you do in under 15 minutes today.
On today's episode of The People Over Profit Podcast, you'll learn:
- What good vs. bad customer service looks like
- How to create exceptional customer experiences
- Questions you can ask to create optimal customer care
If you'd like less anxiety around profit and positive experiences with your brand, this is the episode for you!
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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My whole life, I've been an underdog and a misfit.
I've been underestimated + undervalued – and not just by others, but me!
As I transition into a brand that is quite literally all me, moving from my company name to Justine Beauregard, it has really shined a light on how challenging it’s been for me to own and honor all the beautiful things about me.
I've been growing my business for so long (since 2014), and in that time, I've been fixated on all the areas of lack in my life, or where I have room for improvement or growth.
I’ve never fixated on my joy or areas of strength or achievement.
On today's episode of The People Over Profit Podcast, I talk about the impact that has had on me, and how it may help you:
- Reframe perfectionism in a way that serves you better
- Ask for and accept the praise you have deserved for so long
- See yourself in a new light, appreciating where you are even more
If you'd like to finally accept your place as the hero of your entrepreneur story, this episode can most certainly make it happen!
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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After helping over 450 entrepreneurs grow their businesses, I've noticed patterns of failure.
These are what I see business owners do time and time again that inevitably lead to either quitting, a major change in direction, or massive failure. The goal of this episode is to help you avoid making the same mistakes so you don't suffer the same fate.
On today's episode of The People Over Profit Podcast, you'll learn:
- The top 5 reasons I see entrepreneurs fail
- What you can do to avoid these problems
- How you can fix them if they already exist
If you'd like to make your success more likely and avoid most of the issues I see along the way, this is the episode for you!
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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There are three main reasons I see people buy things.
On today's episode of The People Over Profit Podcast, I will break each of these down:
- Convenience
- Knowledge or know-how
- Desire (+ even how to create it!)
From there, I'll give you some questions to consider that have been proven to help my clients' offers become even more irresistible.
If you want more sales and to hear more easy yes's when you sell, this is the episode for you!
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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People will choose others over you and you over others, so yes, competition exists.
Competition, or the existence of multiple brands worthy of buyers who either think similarly or offer similar products and services, can be positive or negative for your growth as a business (and an entrepreneur).
I’ve seen how competition in the traditional sense can hurt a business, from driving prices dramatically down to causing losses of brand integrity and sacrifices that didn't need to exist.
On the other hand, there are countless examples where competition is actually amazing for business.
On today's episode of The People Over Profit Podcast, you'll learn how to use competition to your benefit and:
- Create environments of healthy performance
- Drive even higher quality goods + services
- Lead to big innovation across brands
- Inspire profitable offer extensions
Are you ready to create powerful momentum with competition as the fuel for it? Listen from start to finish, and you'll walk away with dozens of ideas to use competition to your benefit for years to come!
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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When you consistently exceed someone’s expectations, you win every time.
Sometimes, this is just giving what you promised in the special way only you can deliver it. Listening well, learning about their core desires, showing up when they need you most are all ways you can delight your customers and ensure more revenue—and profit.
Happy customers tell friends about you, and that leads to more revenue, but loyal customers buy more and more often and tell not only their friends but also strangers.
So, how do you delight customers and build that loyalty?
On today's episode of The People Over Profit Podcast, you'll learn:
- How to communicate well and with with ease
- How to automate personal touches in a proactive way
- How to be accessible in all the best ways for you + others
- How to make your default work for you, without sacrifice
After supporting over 400 business owners worldwide, I can say with certainty that these are what I see as real game-changers. They also work for any business on any budget. Get ready for this free masterclass on how to deliver exceptional customer experiences.
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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As the sole-income earner in my household, I understand the need to generate profits as a business owner. I also see the extremes people fall into when it comes to running a business.
*“If you prioritize profits, your customers become mere numbers on a spreadsheet.”
“If you prioritize people, your profits will dwindle and your business won't survive.”
“If you focus on both simultaneously, you’ll drown in to-do’s and get nowhere.”*
But will prioritizing people harm your profits? It can – absolutely! But so can prioritizing profits over people, especially in the long term.
On today's episode of The People Over Profit Podcast, you'll learn if you operate better with a profit-first or people-first mindset and how to make either work for you, without judgment or sacrifice.
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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Discounting is not a given!
If you're like most entrepreneurs, you've been made to believe that discounting is a standard of doing business. While it certainly can be used to achieve higher levels of success when selling, whether it's right for you is up to you. No one else.
Discounting may be a very important part of your business strategy, or it may simply be something you "just" do. Now may be time for you to rewrite the story that helping people is giving them a discount - or start offering discounts more! On today's episode of The People Over Profit Podcast, you'll know which camp you fall into, why that is, and how to move forward confidently.
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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How do you choose your goals – and think about them?
If you're like most entrepreneurs, you set goals with your business in mind. You prioritize the profit. This has become the standard of goal-setting, but there's another way that exponentially increases your profit without focusing your time and energy on the money itself. One that is driven by your purpose. This way allows for you to set goals in a people-driven way and make the money.
This is why you have a business! For the love of the work. For the freedoms. For the joy. Most of all, for the people you have in mind to serve. It's not about putting your people on a pedestal and sacrificing everything for them, nor is it about putting profit on a pedestal and sacrificing everything for it. It’s about balance, and on today's episode of The People Over Profit Podcast you'll find what that looks like for you.
Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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Welcome to the People Over Profit podcast!
As entrepreneurs and small business owners, we’re surrounded by money-centric language. It takes a lot to drown out the noise and listen to our own voices – and even more to trust that we can put people first and still be wildly successful. This is a space to change all that.
You can create whatever business you want with people at the center of it and be successful without sacrificing your values, integrity, or how much you care for people. I'll show you how right here!
I’ll be framing each episode of this podcast with stories, lessons, and examples of how people can come before profit and work in everyone’s favor – without sacrificing joy or success on either side so no matter where you are in this process you’ll be reminded that it’s possible.
If you love it, please subscribe and consider rating and reviewing the show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.
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