Market Research Archives - Dialsmith: Recent Episodes
Dialsmith
On this episode, I talk with Priscilla McKinney, CEO of Little Bird Marketing and host of the podcast Ponderings from the Perch. In addition to being a world class marketer and cultural anthropologist, Priscilla has carved out an exciting niche for Little Bird Marketing, helping market research companies reach their full potential. Priscilla is as genuine and practical as they come. I learned a ton from talking with her.
In this Engagious Podcast episode, we speak with Dr. Eric Solomon who will be the keynote speaker at the upcoming Insights Association NEXT 2019 conference. Dr. Solomon has held strategic and marketing positions at Instagram, Google, Spotify, and YouTube. Currently, he is Chief Marketing Officer in residence at Blackbird, offering organizations ‘fractional CMO’ services from C-suite marketers.
Coming to you once again from the floor at the Insight Association’s Corporate Researchers Conference, check out this great conversation with Brianna Sylver, Founder and President of Sylver Consulting. Brianna and I shared a great conversation on how she has applied her expertise to help organizations reach and engage audiences in an ever-more-splintered and short-attention-spanned world.
In this second of three Great Takes from CRC episodes, I share an interesting discussion I had with Paul Bolls, director of media mind insights and neuromarketing research group at Texas Tech University, and Colette Thayer, senior consumer insights research advisor at AARP.
In this first of three Great Takes from CRC episodes, we share highlights of market research predictions from Lisa Wright of Canadian Viewpoint, Fred Gaudios of Zeldis Research, and Bob Lederer of RFL Communications.
When it comes to engaging audiences, the direct marketing industry has it down. And one of the foremost experts in direct marketing is our guest Rick Petry. Over the course of his career, Rick has helped clients realize more than a billion dollars in combined sales and he has some great insights to share on how storytelling and behavioral science techniques can help engage consumers and drive sales.
Hot on the heels of our Harris III conversation, we have another great podcast episode featuring master storyteller Carla Johnson. What makes Carla unique is her focus on shifting people from being recipients of a story to actually having an experience related to the story. We explore how that can be done, the benefits to consumers, and which brands are already starting to embrace that technique.
When it comes to storytelling in market research, one of the best in the business is Kristin Luck. She’s a serial entrepreneur and a globetrotting keynote speaker on marketing, branding, storytelling, startups, and innovation. Kristin is also the founder of Women in Research, a global nonprofit that facilitates education, entrepreneurship, and other career development for women in the market research industry. For this special edition of our Engagious Podcast (co-hosted with Paul Kirch from the Audible Insights Podcast), our conversation focused on the convergence of market research and storytelling. We also touch on brands that are doing a stand-out job of engaging consumers and we explore the state of women, and diversity overall, in market research.
No podcast covering the topics of storytelling and market research would be complete without a discussion with Ray Poynter. Between creating NewMR, authoring The Handbook of Online and Social Media Research, serving as Director of Vision Critical's knowledge sharing center, and as Managing Director of The Future Place, Ray is always at the forefront of how to tell stories with data.
Elizabeth has been a client, co-presenter, and industry friend for years. From her days at HSN (formerly Home Shopping Network), to her role within the Market Research Association (MRA), to her strategy and insights work at Nest, Elizabeth is without a doubt one of the smartest and most talented people I’ve ever worked with. It’s my absolute honor to have her on this podcast.