Real Estate Survival Guide: Recent Episodes
TheRealEstateSurvivalGuide.com
A huge thank you to Mike Swenson for being an amazing guest today! Check him out at the following links!
https://www.relfreedom.com/
http://agentinvestormastermind.com/
https://www.facebook.com/mswenson13
https://www.instagram.com/realmikeswenson
https://www.linkedin.com/in/mike-swenson/
Check out Jordan and Melanie Suber at the following link:
https://www.yourroyalrealtors.com/real-estate-freedom
On todayâs episode, weâre going to talk about how rising tides lift all boats. This week while in a real estate group, I saw a post that asked why there are agents out there asking questions of other agents in their market. The person commented that they would never help their competition. If you know me, then you know that this is the opposite of everything I stand for. Of course, my response was that this is the absolute worst mentality to haveâthat they were hoarding information and being selfish instead of helpful. I was a bit nicer than that, but I basically said that they werenât getting it right. Weâre supposed to be encouraging, helpful, and care about each other. The comments I received on my response variedâsome agreed with me, and others thought I was nuts. A rising tide lifts all boats. Thereâs plenty of real estate business to go aroundâI donât need to fight other Realtors to have success. Itâs ok to help others, and if they get a deal over me because of information I gave them, good for them. I have never once lost a deal to a close friend, or someone I coach or mentor. Will it happen? Absolutely, but I really think itâs more important that we care about and help each other. Another one of my favorite phrases is collaboration over competition. This is exactly why I do everything I do, and it makes me sad that some people donât feel this way. When youâre kind, gracious, and helpful toward someone, itâs going to come back to youâbut thatâs not why you do it. You do it because itâs the right thing to do. I help Realtors all the time in the membership. Some of those members are from Lancaster County. I believe that if Iâm doing my job, Iâll be just fine and have plenty of success and I donât have to worry about helping out my competition. We have to do better as a community to help each other and be less selfish. The more people I help, the more Iâve seen my business grow from the real estate side to the coaching, membership, and mastermind. I hope youâll think about this and remember that a rising tide lifts all ships. Donât be that person who made the post. Donât be one of the people who is unwilling to help another Realtor. Thanks for listening. Iâll talk to you on our next episode.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
My wife told me recently that I needed a hobby. I think she noticed that, even though things were going really well in my real estate business, that I seemed to be stressed a lot. I needed something to take my mind off real estate. At the time I really resistedâafter all, I already had a hobbyâI play Madden, I watch sports. She pointed out that I get mad when I lose at Madden and that a hobby isnât something that makes you mad. She had a point. She said I needed something that would take my mind off work without frustrating me. She had a point, but at the time I didnât realize I wasnât getting that. I really enjoyed our time in Florida doing things I didnât get to do on a normal day in Lancaster. I was reminded on this trip that I do need a hobby. I ended up buying a pretty expensive L-series lens for my camera while on holiday and I had a great time taking pictures of the Phillies spring training. I really found a new love for photography. I wouldnât want to do it as a paying job, but I loved doing it for fun. It really brought me a sense of calm, peace, and enjoyment. So, I ended up realizing that I do need a hobby, and I encourage you to get a hobby too. You need something to take your mind off real estate sometimes. Not that real estate isnât great, because it isâI never could have imagined how much I love it. Thereâs no W2 job out there that would let me go away for five weeks with my family. Real estate is awesome, but one of the downsides is that youâre never really clocked out. Valerie and I have figured out a system where itâs ok that I basically have to work every day. But while in Florida, I had the freedom to work for only 30 minutes to an hour some days. Imagine a job where you get to be gone more than 10% of the year. It just doesnât happenâso real estate has the major advantage of being able to be away and work from anywhere. But you do work every day, so you still need that release and break from real estate. Thatâs why you need a hobby. Mine is going to be going out and having fun, taking pictures of sports. Another thing I really love is going to the movies. It's something that I donât mind doing by myself because I can just sit there and enjoy the movie. I plan on going to more movies, and I want to encourage you to do something you love as well. Iâm here on this podcast to encourage and motivate you, and hopefully help you have a successful business, but if you donât have some kind of release to get a break from your work, you will burn out. So, you need a hobby. I would love for you to commit to doing something you enjoy, something fun for you, once a week. Thatâs what Iâm committing to do. Whatever that looks like for youâtaking a walk with your family, going to a movie, bowling, a sports event, whatever, just do it. I need a hobby and you need a hobby. Go out and find one. Iâd love to hear from you guys about it, what your hobby is or what you are going to do to give your brain a break from real estate. I appreciate you guys, thanks for listening. I hope this was helpful, and Iâll talk to you on our next episode.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Todayâs episode is about asking the right questions. If you donât ask better questions, youâll just keep going around and around in circles in your business. Six months ago, I shared about my irrational fear of flying and how the hardest part for me was the takeoff. Thereâs a lot that goes on at an airport that intrigues meâthe way the business runs and how many people cycle through every day. Recently, something happened that I hadnât experienced before at the airport. As you know we were in Florida for over a month and after the first couple of weeks my sister Liz came to visit us from Pittsburgh. For some reason, when I went to pick her up at the Tampa airport I couldnât find the pick-up area for the terminalâI kept driving in an endless loop because I couldnât find the right waiting area. The same thing will happen to you in your real estate business if you donât ask the right questions. So many of you are struggling and donât know how to survive, but actually you arenât asking the right questions. During every membership call there are people who wonât ask a single question. They sit there struggling, frustrated with their business, but they wonât ask the right questions to get the solutions they need. I canât fix your business, but if you ask the right questions, you can find the solution to your problem and create a successful business. You should have seen me in our big SUV trying to hide at the terminalâjust trying to sit there and not get kicked out by anybody. The rules are to keep people moving, so they would tell me move along and the endless loop would begin again. I even tried to park on the side of the road across from the terminal with my flashers on, but a police officer came and made me move. Of course, itâs for security reasons. No matter where I tried to pull up and park, someone made me move. I asked where they wanted me to go, and they said they didnât care as long as I wasnât there. My issue was that I wasnât asking the right questions. I should have asked if they had a waiting area where I could park until my sister got her bags. I never asked, so I was stuck in an endless loop going around the terminal for 30-40 minutes. Maybe I was stressed, not wanting her to be late, so I just stayed in this endless loopâbut it was because I wasnât asking the right questions. So, my encouragement to you is that if you arenât getting the results you want, you need to ask better questions. If youâre struggling in your business and youâre around top producers, ask them for advice. Ask them what they would do if they were in your shoes. Thanks for listening. I really appreciate you guys so much. Ask the right questions to the right people and you will have more success in your real estate business. Iâll talk to you guys on our next episode.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
This week weâve talked about building content and making connections, and today we will talk about the confluence. Confluence is a great word that I heard from Vincent Pugliesi that he came up with from looking at what successful businesses were doing. Confluence occurs when several things come togetherâit is used often when smaller rivers come together and form a larger river. For our business purposes, confluence is where you take your content and your connections and you add marketingâand it becomes a powerful force that works together for the success of your business. The interesting part about confluence is that it brings together things that may not be powerful by themselves, but together make a big impact. I know people that have tons of contentâthey want to build a website, do a podcast and they are always giving away free content. Some of you have so much content that your content river is overflowing and flooding everywhere. Imagine that your river is overflowing on the content side, but thereâs a dam set up and the water canât go anywhere. The dam is there because you havenât done any connecting. The river canât keep flowing without both content and connections. You have to use your connections to serve, be helpful, and be kindâthat connections river has to be long and deep just like your content river. Of course, it doesnât have to start that way. Many rivers start as a foot-wide stream that only has a little water in itâyou donât have to start big. You can start small, but you do have to start. Eventually that stream begins to widen and turns into a river, and when those two rivers of content and connections combine, where the confluence occursâthatâs where the power and success begin. That amazing third river that results from the combination of the first twoâ¦it must start somewhere. You can create content thatâs helpful for people and then make good connections by having great conversations about what youâre doingânot a pitch or saleâjust building relationships, helping people, and talking about what youâre trying to do. You need both of those rivers flowing well to get to the confluence. You can do itâIâve seen tons of people do it and Iâve done it myself. If you can do the content and make the connections and relationships, the confluence is going to be amazing. Itâs going to come together and youâre going to have a ton of success. So, I hope this is helpful to you. If you have any questions about building your niche or micro niche after hearing this weekâs episodes, Iâd be honored to talk to you. Thanks for listening.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
On the last episode, we started talking about your micro niche and building content. Today weâre moving on to step two, which is connections. Some of you are great with connections, but a lot of you donât do it well. A lot of people want to start a podcast or a membership, but without the connections, the content is meaningless. You have to have conversations with people. Vincent Pugliese does this so well as he builds out his $9 a month membershipâhe has conversations. He gets on the phone with people, spending 30 or 40 minutes basically giving them a free coaching call. When he mentions the low-cost membership with Total Life Freedom School, they jump on it before he even gets to explain it all. The majority of people donât reach out and really care about another person. Your micro niche and your content are absolutely pointless if you donât have connections and donât build relationships with people. Iâve talked about the hour of giving in the past and I try to do this every day. I donât do it as well as Vincent, but part of what I do each day is connect with friends, clients, past clients, potential clients, and people I see on social media. So many of you hate social media because of all the superficial posts you see, but you arenât on social media trying to change thatâif you donât like something, go and do something about it. Remember purposeful scrolling? I log into social media daily and think about the people I can connect with, help, and serveâ¦and when I do that, those people want to promote me to others. I think of all the people who have connected me with other people who have helped me have success in my business. I helped them and they helped me. Interestingly, most of those people who come to mind are women. Maybe women are better at connections. I respond to every single message and text that I receive and sometimes they just say thank you and the conversation ends there, and I totally understand that. Iâm not saying all this to make you think youâre doing it all wrong, but the point is to ask how you can get better at it so you can build out an effective micro niche and produce content that will help peopleâmaybe even have a membership or something one day. 99% of the guys that I interact with are terrible at thisâmost talk about sports, which is fine from time to time, but thatâs not going to grow your micro niche. Friday weâre going to talk about the confluence and what happens when content and connections come together. On the last episode I had you write down some ideas about content. Today I want you to scroll through your text messages, Facebook messenger, WhatsApp, whatever social media you have. Reach out to 10 people you havenât spoken to in a week, or a month, or longer. Just reach out and check in. Tell them something you appreciate about them or thatâs been helpful to you. Thatâs how you build connections. I started doing free social media audits and I still do themâyou can book them, just message me and I will make it happen. Itâs not a pitch about the membership, itâs so I can build a relationship and help you with social media (which I know is something that Realtors really need because I talk to Realtors every single week with what theyâre struggling with). So, if you want to be successful, content is important, but you canât do it without connections. Make those 10 calls or messages and tell those people youâre thinking of them, praying for them, saw something that they would be interested in, or whatever. When you build connections, people want to help you. On the next episode weâll talk about confluence and how to put it all together. Iâll see you then.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
This is the first of a three-part series talking about what you need to serve your niche. Iâve watched Vincent Pugliese build out a $9 membership over the past few months that consists of an email that goes out every week and has shared so much with the TLF community. What Iâve learned as I watched him is that he has really mastered his micro nicheâwhat heâs good at and what he enjoys doing. Today weâll talk about your micro niche, which is the content. Wednesday weâll talk about connections and on Friday weâll finish up with the confluence of where those two things come together. So, for the past almost 300 episodes Iâve talked to you about real estate advice. This week is going to be a little different, but it will still apply to your real estate business. Weâll be talking about how you can build an audience through the knowledge that you have and help people with itâwhether itâs a community mastermind group, video course, book, or email list. When you think about building a niche, you have to start with content. For some of us thatâs easy, we have a ton of ideas, but maybe itâs hard for you. Think of what you enjoy and do something with that. A friend of mine, Aaron Hunt, has had a ton of success with his YouTube channel. In fact, heâs monetizing it now and it will eventually replace his full-time income by making videos about something he enjoysâJapanese bait style fishing. It doesnât matter how old you are or if you already have a full-time job, if you can identify your niche, you can build something that can be successful and be a lot of fun. My membership has grown a ton, itâs been a lot of fun, and Iâve had a lot of success with it. I just started with making content, producing it, and building itâbuilding things that I wish wouldâve been there when I was starting out in real estateâthings that I wish wouldâve been there as a new Realtor. I get to share that on the membership. So, I want you to think about what is the content that you have that maybe youâve never realized you had. John Stange talks about the content waterfall, and weâve had an episode about how to create yours. Think about what you wish you had known when you got into X? The same way I share how to have success in your real estate business, how to market a luxury listing, how to find balance with work and your family, how to use social media in your real estate career, and how to reassure the client that you are the best Realtor for the job? You need content. As you think of that micro niche, if you are having some confusion, Iâm more than happy to talk to you about it. As you think about that niche or micro niche, think about what you are passionate about, what you want to talk about and do. I joke about having a podcast about the Philadelphia PhilliesâIâve had a great time here in Florida watching their spring training games. Maybe Iâll have a podcast one day about that because I love it. Maybe Iâll have a podcast about faith and marriage. I love real estate so much and I love having conversations about how to be a successful Realtor, how to use social media to grow your business, and love answering questionsâthatâs my micro niche. If youâre struggling with your niche, just write down ideas every day and youâll figure out what you enjoy doing. Youâll figure out your micro niche and what content you should be producing. Google questions that people are asking in your field and answer them for your content. Answer the Public is a great site for finding questions that people want answered. Take those questions and answer them in an email, blog, or podcastâI encourage you to start today. Do it right nowâwrite down three to five things you wish you wouldâve known about something youâre passionate about. I hope this is encouraging to you and we will continue to talk about it as we cover the connections on the next podcast followed by the confluence on Friday. I hope by the end of the week you get a better feel of what that niche and micro niche are, but first you must have that content. Hope you guys enjoyed this episode about how you can create content and why itâs important. If you have any questions, feel free to reach out any time.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Today weâre going to talk about why you should be happy when the wrong ones leave. To be honest, Iâve experienced this recently with both real estate clients in my business and with membership, coaching, and training agents. I talk so much about your avatar and the importance of going after the people who you really align with. Remember the four client boxes we have talked about on the showâhigh paying/high drama, high paying/low drama, low paying/high drama, and low paying/low drama? You want to stay in the low drama boxes. A client thatâs looking at a $200,000 house but is going to be low maintenance/low drama is going to be easy to work with. Sometimes the clients who are going for a high paying $800,000 listing but are going to be constantly complaining and causing lots of drama are just not worth it. Iâve experienced both in business and with some agents that I was coaching recently. Iâm pretty low pressure during the first meeting with a client and let them know that they can take their time to decide if they feel itâs a good fit to work with me. Recently, a client said they were sure they wanted to work with me and told me to go ahead and set up the MLS search. The next day I got a text telling me they had decided to go another direction. To be honest, I was a little frustrated and stressed out for a few days because I didnât know what I had doneâbut I had to remind myself that they just werenât a fit. I should be happy they made that decision, happy that the âwrong onesâ left. It wasnât a fit and thatâs ok. Iâve also experienced this in the membership when a Realtor comes in and pays the membership, but then dominates the conversation or is rude and obnoxious. There have been a few people that I have either removed from the membership or they removed themselves. Sometimes I have asked myself what I did to make them leave, but I have learned that my job is to protect the integrity of the group. If someoneâs not a fit and they leave, I should be happyâagain the âwrong onesâ left. I want to encourage you in your real estate business to be happy when the wrong ones leave. I believe that if you are working hard, youâre diligent, and have integrity that you will have success in the real estate business, so donât be upset when people who arenât a good fit go in another direction. You donât want to be chasing people that donât want to work with you. You want to have the freedom and openness for the clients that do need you. I agree, it hurts when a client decides they donât want to work with you. It hurts when Realtors leave or quit the membership, but my encouragement to you (and myself) is to be happy when the wrong ones leave because it opens you up to work with the clients that want to do business with you and value what you have to offer. I hope that instead of being frustrated when clients go another direction that you will think of it as an opportunity to find the right clients and realize that it doesnât mean that you are doing anything wrong. It just opens you up to having more room for success in your real estate business. So, thank you guys so much for listening. Hope you enjoyed this episode, and I will talk to you guys next week.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Todayâs show is about the importance of having a foundation in your business. Weâve got around 35 people in the membership and itâs interesting because we have a combination of new Realtors and top producers. About half the people want to learn from me because Iâve tripled my income from my first full year to the second full year and created a six-figure real estate businessâand of course I want to teach those people. The other half Iâm wondering what I could possibly teach them when theyâre making half a million dollars a year. It all comes back to your foundation, and thatâs what those top producers want to learn from me. I was able to build a solid foundation relatively quickly and have success in my business using social media to build relationships with people that donât end at the settlement table. Itâs been interesting, and to be honest, Iâve had to get over some major imposter syndrome working with some of these people who do four or five times the sales I do in real estate. But then there are things that I can learn from a new RealtorâI learn from them all the time on my team and in the membership community. A foundation is important if you really want to grow and have success in real estate. Thereâs a parable Jesus preaches that is found in the book of Matthew (7:24-27) where he says that whoever hears his words and doesnât follow them is like the foolish man who build his house on a foundation of sandâhis house fell apart as the rains came and the flood waters rose. Those who heed his words are like the wise man who build his home on a foundation of rockâhis house withstood the rain and flood. I have always loved this parable because it talks about the importance of having a good foundation. Not only is this a good principle for your life, but also for your real estate business. If you have a solid foundation for your business, you will have success. If youâre a new Realtor, youâre going to do this by having a good CRM, giving your clients a great experience, having a system for doing paperwork, and keeping in touch with your clients. You build that foundation. If youâre a seasoned Realtor, maybe you realize you never built that foundation. You donât have a system for posting on social media, keeping in touch with clients, or organizing paperworkâand youâre seeing the pain of not having that foundation. You just wanted to make money and you built a very successful business, but you didnât set down a foundation. So, wherever you are in your real estate journey, I would encourage you to have that foundation, and I would encourage you to use your downtime to build it. When I had a lull in business, I would spend that time focusing on my foundation. I built out my CRM so I could keep in touch with my contacts, and I built out the membership. I knew the importance of foundation. If you donât have oneâ¦you need one. I would encourage you to really focus in on building that foundation to create success in your business. I appreciate you guys so much and thank you for listening. Iâll talk to you on the next episode.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Today weâre going to talk about the power of connectionâa very powerful tool for your business. As I record this episode, Iâm on my way to the TLF retreat in Bradenton, Florida. A lot of people think about social media as just putting content out there. I get really passionate about this because I feel like 99% of people are using social media wrong and not making the most of their connections. If youâre only about growing your business to get something out of it, youâre missing out on the opportunity to make meaningful connections and help people. At last weekâs retreat, I was talking with some great people about using your social media purposefully to connect people. Vincent came up with the phrase, âpurposeful scrolling instead of mindless scrolling.â We did an exercise at the retreat where we spent 15 minutes thinking about who we knew that we should connect with someone else. I tried to connect people in the group with other people I know, and they did the same for me. The point was to use social media for goodâto help others and pour into people around us. An example of this was a client I helped to sell their luxury home for $1.3 million in Westchester. They would have never listed their home with me if we hadnât had a mutual friend in Melissa Bloom and she connected them to me. Thatâs a $35,000 commission before splits for my business in 2022âthatâs the power of connection. Vincent leads an incredible community. Iâll be posting some pictures of some great people from the retreat in a few days, some amazing people I get to be around. When I tag someone in one of my photos, Iâm promoting them and telling others about their businessâbecause I believe in the power of connections. So many people have helped me get where I am in my real estate business, with the membership and with everything that Iâm growing with podcast. Theyâve shared it, so why shouldnât I give back to those people and serve them? Not because of what they do for me, but because I want to help them. It makes me angry when someone says social media is a waste or that it takes up too much of their time. My argument is how are you using it? Are you using it just to promote and serve yourself? Not that there is anything wrong with promoting yourself, but you want to make sure youâre promoting others too. If you donât want to post on social media about your business, then at least use it to talk about the amazing people youâre around. Vincent would seem pretty arrogant if he posted about how amazing his retreats are and how great his membership and mastermind community are, but if he posts about how thankful and impressed he is after speaking to some amazing entrepreneurs and tags their businessesâheâs being generous. The natural result of that is that people see that and want to know more about his membership community. I want you to look at your social media differentlyâlook at your relationships and your connection differently. In real estate, it is vital to make connections. Be selfless about it. Serve other people. Sales will come if you do business in a generous way, the right way. Your business will grow, and youâll become a better person. Thanks so much for listening.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Todayâs episode was inspired by a few different conversations Iâve had since weâve been in Florida. There have been a lot of people interested in how we were able to come away for a month. So, I want to talk about what makes all of this possible for us and why itâs possible for anyone. Itâs all about choices and decisions. I watched Ken Carfagno and Vincent Pugliese both go away for a month at a time with their families and never dreamed it was possible for me, but then by learning from them, I realized that it could be a reality for us as well. Itâs possible for anyone depending on the choices and decisions they make. Many of you know that my wife and I paid off our house last summer and we had a year of living expenses in savings. We decided to take around $10,000 and go to Florida. We would still have plenty of money in savings and be able to do something we dreamed of and was important to our family. This kind of freedom is possible for you if you make choices about what is important to you and good decisions on how you use your money. When I talk to people about financial freedom and that journey, so many donât think itâs possible for them, but then I see how much they spend on Starbucks, eating out, cigarettes and alcoholâand itâs insane. We donât do any of that stuff. We donât spend money on car payments. One of my dreams is to own a Tesla, but I donât want the car payment. Thatâs a choice we have made. When my wife and I talked about buying a Tesla, I realized that the root of it all was that I really wanted a nice radio with Apple CarPlay. So, my wife told me to go spend $500 on a nice radio with Apple CarPlay to put in my carâwhich is much better than a recurring car payment. I could afford a car payment, but we have two paid off carsâthey arenât the nicest cars in the world, but certainly not the worst either. I upgraded my current car instead of getting my dream car. You can have the freedom, but you have to make the choices and decisions that are financially wise and live frugally. Even when we bought our new house, we kept it close to what we sold our old one for. We upgraded, but we didnât need a mansion. We wanted a garage; I wanted an officeâbut those were choices we made. Iâll also tell you that those decisions get a lot easier when you can create a recurring income. If I have a membership that produces one to two thousand dollars a month, I can come to Florida twice with the money generated from the membershipâand that membership is growing. Part of making those choices and decisions means that you donât mind investing in building relationships for your business and doing the work needed to be successful. Choices and decisions are a huge thing in our personal lives and our real estate business, so I would encourage you today that freedom is possible. Having success in real estate is possible. You can do anything if you can make some hard choices and decisions. Thank you for listening today. If I can ever help you with anything, let me know. Iâll see you on the next episode.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
How quickly can you change your focus? One of the things I have learned through my real estate career is how quickly you need to be able to focus on the next thing. For example, as I record this podcast, I have a settlement coming up in a couple of days. Iâll need to change my focus pretty quick after wrapping this up so I can focus on that client. Once that settles, Iâll move my focus to the next thingâitâs about balancing it all. We have to be able to change our focus quickly in real estate. This past Tuesday I experienced my first Philly spring training baseball gameâsomething I have dreamed of as long as Iâve followed baseball. I have some professional camera equipment from my photography days, so I brought that along with the new L series zoom lens I had recently purchased. I was in the second row, right behind the Phillies dugout. Iâve followed baseball a good majority of my life, so I can anticipate the actions of the players as I watch the ball. There were a couple of times during the day where I really thought about how quickly I had to shift my focus to follow the action. These guys are throwing the ball around a hundred miles per hour, so the action is fast paced. I was photographing Zach Wheeler as he threw a pitch, watching the ball with my left eye. Suddenly, Iâd move my camera, using my right eye to see where the ball was shifting, zoom in or out, adjust the focus and take the picture of Trey Turner fielding the ball at the shortstop and tossing it to second. I was constantly shifting my focus trying to get the best shot. Iâm pretty proud of the photos I took that day and was impressed that I was able to shift the focus of the lens and adjust all the things in enough time to get some of those shots. So many things had to happen all at once. To apply this to real estate, ask yourself how good are you at adjusting your angleâat changing your position and focus, whether it be physically or mentally? If you want to have success in real estate, you have to be able to adjust. If one client is calling about a property and the next calls stressed out about their settlement, you have to be able to change your focus and be able to meet the needs of each. You also need to be able to adjust your expectationsâreal estate involves so many things getting thrown at you. You have to be fast on your feet so that if something unexpected comes up, you can handle it. You need to be able to go from guiding listing clients to advising buyers on inspection matters. You have to be adjusting your focus and expectations and be prepared when something unexpected comes up. If you can do these things, I believe you will have much more success in real estate. Thank you so much for being on this real estate journey with me and learning together.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
When will it hurt bad enough? In other words, when will the pain be so great that you do something about it? I recently asked a friend of mine that question. A lot of my friends want to call me to pick my brain because they know Iâm pretty public on social media about my entrepreneurial journey and about real estate. This friend of mine absolutely hates his job. Weâve talked about building out a platform on social media. Heâs taken a couple of courses, but never really showed up for them. When I asked him when will the pain of his job be bad enough for him to do something about it, he replied that he didnât know. Most of my episodes are for Realtors, or people in the real estate, but today is different. Todayâs episode is for those of you who are part-time in real estate. Youâre a Realtor, but you work another job. Iâm going to ask you, when are you going to cut the cord? When is that pain going to be bad enough? Recently, Google laid off 12,000 employees. When did the pain get so bad for those people at Google that they did something about it? It was when they woke up to an email saying thanks for your serviceâyouâre done. For those of you in real estate, but working another full-time job, how many people have been on this show telling you that you cannot succeed if you are doing this part-time? I think about Andrew Welk, who leads our team and Christina Diehl who found success when she jumped into it full-time. Many of you listen to this podcast three times a weekâand Iâm very thankful for that, but what have you actually done with it? I know some of you that listen to every episode and donât sell any real estate. You can create a six-figure real estate income where you work from anywhere you want. Whatâs stopping youâwhen will the pain be enough? Whether your halfway to being a Realtorâjust doing one or two transactions a year because you have another job, or youâre in a full-time job and youâre just comfortable. Iâll say comfortability is the enemy of progress. Youâll never get anywhere if youâre comfortable. What happens when the money disappears, or you get replaced by a robot? Weâre a couple of months into the new year. How many of you work up January 2nd and said you were going to do something about your health? Here we are, a couple of months later, and how many of you have actually done something about it? Maybe you have, but then you fall back into bad patterns and routinesâwe all do it. So, when is the pain bad enough that you actually do something about it permanently? I canât decide for you, I can only decide for myselfâfor my health, real estate goals, what Iâm growing and building. There can be a lot of pain that comes through building and creating new things, but Iâm not going to stay there asking myself where is this going? When will you get sick and tired of being sick and tired? You have to decide that for yourselfâand I would really encourage you to step out of that comfort zone and stop dealing with the pain. You donât have to live like this. You can have success in this business as a Realtor if youâre willing to do things to change whatâs not working. I appreciate you guys, so thanks for listening. I hope you have an awesome day and an awesome weekâand that maybe youâre starting your Monday with this episode and say to yourself the pain is not worth it. Iâm going to do something about it.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Today I want to remind you that how you treat people is important to the success of your businessâcustomer service matters. Iâm going to share a story that happened last month when Podcast Movement was over, and I was headed home. I had a late check out from my hotel and I was just about to leave, when I received an alert that my connecting flight from Orlando to Nashville was canceled. I immediately started scrambling to figure out flights for the next day. It reminded me of the fiasco with Southwest Airlines during Christmastime when they delayed, canceled, or pushed about 2 million flightsâthat resulted in a hearing with the Senate Commerce Committee to discuss the breakdown. Southwest delayed, canceled, or adjusted my flights three different times on January 31st. When I called them the first time, on the 30th, and told them I didnât think Iâd be able to connect, they told me they didnât have anything else that day but offered to switch me to a flight the next day. Thankfully I was able to stay an extra day at my hotel. I was on the phone talking to my friend Tim, who had dealt with the same thing with Southwestâtrying to fly to Vegas for Christmas. He even ended up on CNN because of the debacle. He likens his feelings toward Southwest now as a type of ptsd. I think the lesson with the whole situation is that it only takes one bad experience to really ruin it for someone. Thatâs why I want you to hear that customer service matters. So, I was stuck in Orlando with my friend Justin Shank, who Iâve mentioned a few times. He runs a great podcast and mastermind groups with the Growth Now Movement and the Growth Now Summit. We were at Disney Springs grabbing dinner, and while I was sitting there, I got a text from Southwest that my trip had been canceled for the next day. Twenty minutes later, I got a text that theyâd rescheduled me on something else, a flight that was going to Chicago where I would sit for a day and a half before heading to Philadelphia. I ended up canceling my flights with Southwest and to this day Iâm still trying to get compensation for the trip I ended up taking on American Airlines. Customer service matters and to be honest, I donât know that Iâll be able to fly with Southwest again. Your word matters, what you say matters. In December, the CEO of Southwest Airlines said, âWe made mistakes. We will fix this. This wonât happen again.â So to see it happen to a good friend in December and then to have it happen to me in Januaryâ¦doesnât seem like theyâve made changes. It makes me not trust them. I had a very bad experience with Southwest, but I want to contrast that with the amazing service I experienced at the Holiday Inn Orlando at SeaWorld. They did a great job. First of all, when I checked in on the 25th, I got in around noon and they got me into my room three hours early. When I found out my first flight was cancelled, they were able to keep me in the same room that night, and told me they would make it work outâhowever long I neededâwhen Southwest cancelled the rescheduled flight as well. They told me not to worry, that they would make it happen. I gained so much respect for them. They knew I was in a rough situation and was frustrated with the airlines. The fact that they were willing to be kind and gracious to me made a big impression. I felt cared for and valued by the hotel and felt like to Southwest, I didnât matter. Not once did Southwest apologize for the extra hotel expenses, extra dining costsâI didnât matter. I hope you take this cautionary tale and apply it to your real estate business. You want to give out great serviceâyou want to care about and value people. If you make mistakes, like Southwest Airlines did, fix it. Customer service matters and mistakes that you donât take care ofâthat news travels and those are the things people remember. Think about whether you are creating great customer service experiences with your clients. If you are making mistakes, are you fixing them, or just giving them lip service? I think the contrast of these experiences I had with Southwest and Holiday Inn can make us better Realtors. Thanks for listening. I hope you enjoyed this episode.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Real Estate Business News
Business is going great! I have a settlement, and Iâve had a few deals under contract in February. Business is picking up again as I mentioned in my January update. People seem ready to buy houses again. Iâve had some clients looking at homes and am thankful for team members that are helping with clients there while weâre in Florida. I have a settlement this Friday that will close; I think thatâs my third, or maybe fourth deal of the year so farâso thatâs really good. Our primary residence, which was listed, is under contract and will settle March 17th, so weâre excited about that. Iâm really pumped to see where real estate goes as the spring market gets started and as we move into the summer. Once our home sells, weâll have a lot of financial flexibility. Weâre not sure if that will be a rental, or an Airbnbâweâre processing and praying through a few different things, trying to make the best decision.
Community for Realtors
Things are still going great with the podcast and membership. Iâm very thankful for everyone on the calls. Weâve had a lot of great Monday calls. If youâre ever interested in what weâre doing on those calls, feel free to let me knowâIâd be happy to have you check it out for a couple of weeks and see if it could be a fit. Absolutely no pressure at all. I just want to help you in your real estate business and help you have success. As for the podcast, we wonât have any interviews for a couple of weeks. They take a lot more work and time than a regular episode, and since weâre in Florida, I want to take some time and enjoy my family. I love bringing them to you, but just donât have time for the work they take for a few weeks while weâre here and with the TLF retreats coming up. There will be some great ones coming back in March. Weâve been having a blast here and this past week was the first TLF retreat in Bradenton, Florida. The great thing about what I do is that Iâm basically able to do all the work here that I did from home. Iâm still recording podcasts, still doing social media stuff for our team, still doing my membership and coaching callsâI can do it all from our Airbnb. Weâre really learning a lot about freedom this monthâbuilding more freedom in our business and in our lives. Itâs been great.
On the Home Front
Our family has been having a great time here in Florida. Weâve been in the St. Petersburg/Clearwater/Tampa area and are having a great time exploring. We even got to see part of the Philly spring training. My sister came to town this past weekend and weâve had a great time. Iâm excited about my in-laws coming down for a week and then my dad coming down in a couple of weeks. Weâre going to have some fun family time, while still doing the stuff I need to business-wise from here. Itâs been a blast so far and things are good. I had a great time at a TLF retreat last week and thereâs another one coming up this week. We have about three weeks left before we check out of the Airbnb and head home. Iâm just excited to enjoy the flexibility that I have to be here in Florida, enjoying time with my family.
Thank You
Thanks for listening to this episode and for continuing to support what I'm doing. If you ever have questions, I'm always happy to answer them. Thank you for being a part of this and supporting the show, sharing it with people, leaving reviews, and helping the show grow. I appreciate it so much. I'll talk to you guys on our next episode on Friday.
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
The podcast is edited by Kenny Carfagno.
Show notes are created by Jennifer Harshman and RealtorEmails.com. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Todayâs episode is all about winning at sales. To be honest, this episode was inspired by a recent interaction I had with a former coworker and how Iâve just seen people do it all wrong in sales and not have success. Many Realtors overcomplicate sales and relationshipsâthey overthink everything. If you want to have success, you have to build relationships and treat people the right way. Make sure youâre checking in for special life eventsâanniversaries, birthdays, the anniversary of the sale of their home, etc. Keep building that relationshipâ¦which was not my experience with my former coworker, letâs call her Jessica. Jessica and I worked together at a local bank in Lancaster. We werenât best friendsâthere was a lot of competition between us as customer service representatives. Jessica was one of the longest tenured customer service representatives at the branch, but I had a lot of success with sales. I was able to persuade banking customers to expand their banking relationship with usâto sign up for more accounts, open credit cards, apply for loans, mortgages, etc. I advanced pretty quickly through the financial institution, which fostered a lot of jealousy in Jessica. Jessica advanced through the bank despite having an attitude. I also went through a couple of promotions at the bank before losing my job there. Someone must have liked her because by the time I was in real estate, Jessica was an assistant branch manager, and she wanted my business. I remember her inviting me to one of her branches and wanting to swap business cards since I was in real estate. Since we had never been friends, I figured she was extending an olive branch. When I met with her, she had a stack of her business cards ready to give me and asked me to hand them out to my potential clientsâso she could help them grow their banking relationship. I said sure, expecting her to take a stack of mine to hand out to banking clients as well. I offered her my cards and told her Iâd be happy to help any of her banking clients when it was time to buy or sell a home. Keep in mind she had handed me a stack of 30 cards, had them all in a stack ready to go when I arrived. When I offered her a stack of my business cards, she took three. Three cards. In that moment it was clear that nothing had changed with her. She wanted me to help her build her business but wasnât interested in referring anyone to me. I was reminded in that moment that she wasnât trying to build relationships; she wasnât extending an olive branch. She only brought me in to pitch her banking services and for me to provide free advertising to my clients. I wasnât going to do that. Thatâs not how sales works. That was three years ago, but just the other day I noticed on LinkedIn that Jessica had been out of banking for a couple of years but had recently gotten a branch manager role at another bank. I thought to myself, âI bet she reaches out to meâ, and sure enough, within 24 hours I had a call from Jessica. It was literally the most awkward conversationâshe talked all about her new bank position, never asked about me, my family, or how my real estate business was going. She was using the call as an opportunity to pitch her servicesânot build relationships. I listened to her spiel for five minutes and got off the phone. Jessica will often say that she doesn't know why she's not having success in banking. Many of you will say you don't know why you're not having success in real estate. Are you building relationships? Are you caring about those relationships with clients, with other business partnersâor are you doing things like Jessica? Are you caring about the relationships around you, or are you just using people to try to grow and expand your business? Think about it and remember that success in real estate is all about relationships.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Donât be so busy creating that you stop growing. I often talk about Vincent Pugliese and the Mastermind group that Iâm part of. Heâs really changed my life, and while I was at his retreat we talked about some hard things that really changed the trajectory of everything Iâm doing in my business. As a Realtor, I thought that recurring income wasnât a possibility for me, but Vincent taught me otherwise. He taught through Total Life Freedom how to have recurring incomes so that you donât have to have all your work be service based. That week really changed my life and that brings me to the lesson for today. I started listening to Vincentâs podcast after that retreat along with Ken Carfagno, Kent Sanders, and John Stangeâs podcasts. Listening to these shows changed my lifeâall of them were in the Total Life Freedom Mastermind with me at one point. It affected how I did business, how I interacted with people, how I served people, and how I grew my business. Iâve spent the last couple of years really devoted to my show and creating content for the membership. What Iâve learned is that Iâve gotten too busy creating contentâand I donât want you to get so busy creating content or whatever in your business that you stop learning and growing. This is what I learned a few weeks ago when I realized I had been missing out on the podcasts I usually listen to because I had gotten so busy creating content that I had stopped my routine of consuming content and learning from others. It reminded me of the time I was in the ministryâyou are pouring into people, but you feel like no oneâs pouring into you. You can spend so much time leading and teaching others that you never take the time to feed yourselves. Youâre just too busy. Part of my growth is listening to podcasts that cause me to improve as a dadâbe a better person in my faith and with my family. They help me improve my business, become a better Realtor, and be a better leader for my membership community. So, I hope that you can really get the point that you can be so busy creating that you stop consumingâstop learning. Donât be so busy that you are not consuming, learning, and growing yourself. I hope this is helpful for you guys. Itâs important to keep learning and growing whether thatâs reading books or listening to podcastsâwhatever feeds you. Always keep learning and growing. Thanks for listening and Iâll see you on the next podcast.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmailJohn Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Who is Josh Smith?Josh Smith is an entrepreneur, life coach, keynote speaker, and community leader. He recently launched his business, Your Speaking Voice, LLC where he teaches people to develop a voice and why public speaking is important. He helps others how to overcome challenges and gain confidence in whatever I pursue. Josh is a good friend and the reason I shared my nine-part story recently about how losing my job affected my mental health.
âI think that there's a crisis nowadays when it comes to being able to communicate with others, especially as we try to do it face to face.â
âIt's really important if you're a parent out there, even if you're doing whatever field that you're in, especially real estate, take some time for your kids because it is certainly the most important thing that you can do for them.â
âJust know that you always have a place in this world and that you have the abilities deep inside of you.â
ââ¦try to say no because that will help you keep your work life balance in check and might even help you with recovering from some of the episodes of de depression anxiety.â
Find out the following and more: * Why Josh started his business of helping people * The importance of being authentic and having confidence * Why men are hesitant to talk about mental health * Joshâs experience with depression and how he got help * Why itâs important to spend time and listen to your kids * Why itâs vital you check in on people * What you can learn from Joshâs journey * How you can teach others from your experience * Two things Josh feels everyone should do for their mental health * Never be afraid to ask hard questions * The reason behind Your Speaking Voice, LLC * Joshâs advice to Realtors
ResourcesSuicide and Crisis Hotline: 988
Josh Smithâs Website: https://www.yourspeakingvoice.biz/
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Todayâs episode is all about dreams. Weâve talked about dreams before on the show and about working hard for our goals, but today I want to encourage you to have a big dream. While doing real estate coaching in the membership I see so many people talk about the dreams they have, but they donât have the goals to get there. I love the quote, âA goal without a dream, without a goal, is just a wish.â So many are just wishing for success. Today we check into our Airbnb here in Florida for a five-week stay and Iâm pumped. My in-laws are coming down to visit and weâll check out a few spring training baseball games. We have several family members coming down at different points and weâre really excited. But how did this get started? Iâve mentioned my friends Vincent Pugliese and Ken Carfagno in previous podcasts. I watched Vincent and his wife Elizabeth build a life of freedom where they could travel every day and I told myself I wanted that for my family. I dreamed about it, but I didnât do anything about it. I worked a W2 job where I got maybe three weeks off a yearâ¦I would never have been able to spend five weeks in Florida like I am now. I had the dream, but I didnât have any goals to get there. So, I encourage you to dream big, but have big goals to go along with them so that you can make it happen. Remember, a dream without a goal is just a wish. Once I got into mastermind and had some success in real estate, I told my wife that if we could pay off the house, we could book a month in Florida. At first it seemed crazy, but the more success I had the more the dream seemed possible. We worked hard, paid off the house, and booked the Airbnb in Florida. Weâve dreamed about being here for the past nine months. I love real estate and the opportunities that itâs presented to me. I love that I can take time and be with my family. Iâm here for five weeks, but Iâll still work every dayâmaybe an hour or so in the morning or evening. Iâll still record podcasts and still be interacting with real estate clients. The cool thing I learned from Vincent was total life freedomâtime, money, and location freedom. This is one of the reasons Iâve doubled down on the efforts to grow the membership, because if Iâm providing value and the membership is growing like it has been, I can build the membership to the point where it produces a decent income. I would have the freedom to be on a beach in Florida, the mountains in Poconos, or travel the world and go to Italy. Iâm able to work anywhere I go. In a span of three months the membership went from making very little money to having a recurring $1,500 a month. That amount hasnât changed my life, but $1,500 a month is $18,000 per yearâand I did that in just a few months. Imagine if I continue to double and triple down on growing the membershipâimagine multiplying the current amount by 5âthen I go from $18,000 a year to $90,000. That sounds impossible until you start. Thatâs why weâll talk more in the next few weeks and months about building things to have multiple streams of income. That dream you have is possible if you have the right goals. I see myself continuing to grow the membership, Iâd love to be at $5000 by the end of the yearâand that would be $60,000 a year. That would allow me to sell less houses and to be able to pour more into my members and growing the community. I want to encourage you to have a dream and a goalâremember you need to have both. Our dream was to pay off the house and have money to travel to Florida. The goal was to save the money to pay off the house and still have money left over to be able to take a month off. The thing I love most about the business Iâve created is that I can work from anywhere. I can still talk and work with clients, still rate contracts, and still do my membership calls from the poolside or the beach. I have the freedom to do those things, so let me encourage youâyour dream may seem like a long way off, but itâs not too far off. Remember, I was broke and feeling like we werenât going to make it just a few years ago in 2020. Your dream is possibleâput it along with the goals on a vision board and then work hard. Youâll make it. Thanks for listening. Feel free to reach out if you have questions and Iâll talk to you soon.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Weâve been talking about Chick-Fil-A this week. This past Monday we talked about Chick-Fil-A putting their emphasis on leadership (rather than investing), and Wednesday we interviewed my brother-in-law, Brad Burkholder, an operator. Today weâre going to talk about how we donât have to be on the clock 24/7. So many Realtors feel they must be on the clock 24/7âalways answering their phone, always available. But this isnât the case. I have a cut off time where I no longer answer calls for the night, and I often sleep in because I stay up late working in the evenings. It all goes back to setting boundaries. Chick-Fil-A is closed on Sundays. Truett Cathy wanted his employees to be able to go to church and spend time with their families, so he was committed to being closed on Sundays. He got a lot of flak for it with people telling him he wouldnât make money or that he wouldnât survive, but if you look at the numbers today, Chick-Fil-A is making more money in less days per week than the other restaurants. I really feel like a lot of this success goes back to the operator and the fact that they are often involved in supporting their community. When a business supports the community, the community wants to support them. Thatâs something that can be applied to your real estate business as well. If we look at some numbers, we find that the average McDonaldâs franchise does about 3 million a year in net sales. Burger King does around one and a half million a year and Wendyâs brings in about 2.17 million. So, McDonaldâs brings in the most of the three. If we compare McDonaldâs with Chick-Fil-Aâthe average freestanding Chick-Fil-A makes more than 8 million dollars in sales a year. Many of the operators I personally know who own stores bring in way past 10 million, but even on the conservative side of 8 million a year, Chick-Fil-A is doing more than two and a half times the volume of McDonaldâs. Wendyâs, Burger King, and McDonaldâs are open seven days a week, sometimes 24 hours a day and donât bring in the sales Chick-Fil-A does while being closed Sundays and being open less hours daily. So, when you get frustrated as a Realtor and feel like you have to work constantly to have successâthink again. Chick-Fil-Aâs business model has shown that you donât have to work 24/7 to be successful. Even if youâre only open six days a week and have limited hours, you can have a lot more success than your competitors. I hope you can think about this with your real estate business and learn to say no to working all the time. You need that balance. Thanks for listening to the podcast and Iâll see you guys on the next episode.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Who is Brad Burkholder?Brad Burkholder has been a Chick-Fil-A operator for 11 years and been with the company for 12 and a half. He is currently the operator of the freestanding restaurant off Lindle Road in Harrisburg. He is a wealth of knowledge with a lot of wisdom to offer entrepreneurs. He is also my brother-in-law and a big supporter of the show.
âI'm really grateful for my time at Cairn University, which allowed me to understand I could do business for the glory of God, and that's really where it came to life for me.â
âI always say the valley is where we learn our character and our true commitment.â
âI always encourage entrepreneurs, find someone that you can delegate the things that you don't want to do or that you're not good at, and find those people, delegate to themâusually they're way better at it than we are.â
Find out the following and more: * How being an entrepreneur can be a calling * Bradâs introduction to Chick-fil-A in college * What it is like to be a Chick-fil-A operator â in good times and hard times * How Brad balances work and family * Lessons on generosity and character that he passes on to his team members * Hard times he endured and his advice to Realtors who are struggling * How his faith carries him through the struggles * The importance of rest and recovery when youâre working hard * Characteristics that entrepreneurs and leaders share * Tips for managing a team and delegating * The benefit of being part of a coaching group * What is your legacy?
ResourcesFree social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Today weâre talking about leaders versus investors and the differences between the business practices of Chick-Fil-A and McDonaldâs. There are several different companies I have always felt have great lessons that can be applied to real estate, and today weâre going to talk about Chick-Fil-A and McDonaldâsâspecifically the process to own one. Iâm a big fan of Chick-Fil-A. I spent several years there and dreamed of being an operator, but it wasnât a good fit for me and didnât work out. It did get me into banking and then real estate though, so I am forever grateful. I love the company and love a lot of people that work there, but today I want to talk to you about the process you go through to own a Chick-Fil-A versus the process for McDonaldâs. How much do you think it takes to own a McDonaldâs or Chick-Fil-A? To qualify to own a McDonaldâs, you need a net worth of around $500,000 in liquid assets and pay a $45,000 franchise fee. If you want to open a completely new McDonaldâs franchise, you will need upwards of 1.3 to 2.3 million, and even if you are buying an existing franchise, you will still need a million dollars. There is no mention of any leadership skills required, no program you must attend, just the moneyâyou basically must be a millionaire to own McDonaldâs. Now what does it take to become a Chick-Fil-A operator? Here is where the difference liesâChick-Fil-A is looking for leaders and McDonaldâs is looking for dollars. This difference isnât necessarily good or bad, just the difference in how they run their business. McDonaldâs doesnât care how often you are in the restaurant. You can own the business and be there every day or not at all, it makes no difference to their business model. Chick-Fil-A requires you to be there full-time, or a little less if you have a great teamâChick-Fil-A is your primary income. Iâm not saying one of these models is any better than the other, but itâs interesting to look at the differences. If you want to be a Chick-Fil-A operator, you apply for their leadership development program. They send you all over the country to help different locations with getting up and running, or you might work at the support center in Atlanta until they send you to your new restaurant. Thatâs how I met my friend Jonathan. A friend in Pittsburgh had left to open his new Chick-Fil-A restaurant and Jonathan came to work as an interim manager and ran it as if it were his store. Itâs extremely hard to become a Chick-Fil-A operator. In fact, itâs much easier to get into Harvard. Harvard has an admittance rate of 3.2%. You are guaranteed to get McDonaldâs if you meet the financial requirements, so there isnât an admission rate at play there. Chick-Fil-A only plants 75 or 80 new franchises each year because theyâre doing it all in cash. So, theyâre admittance rate is basically 0.5% to become operators. You can see there are some differences between becoming a Chick-Fil-A operator and becoming a McDonaldâs ownerâit all comes back to leadership or dollars. I hope this makes you think about what you value in your real estate business. Are you trying to grow as a leader and become better? Or are you an investor who doesnât really care about the leadership skills? I hope you lean more toward it not just being about the dollars. You want to focus on the leadership. You want to give your clients the same kind of service they give at Chick-Fil-Aâwhere everything is their pleasure. You know you get terrible service when you walk into a McDonaldâsâthatâs because owners donât have to be in the restaurant making sure their employees have a good set of core values. Even 15- and 16-year-old team members go through a pretty rigorous hiring process with Chick-Fil-A. They want the best of the best and as a result, they end up with employees that stick around. Make sure that you are invested in the success of your business. Be passionate about your business and make sure youâre working it full time. This is why I believe Chick-Fil-A operators have so much success. Weâll be talking more this week about Chick-Fil-Aâs business model and how it can help you create success with your real estate business. Iâm looking forward to it.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
While attending PodFest a week or so ago, I had the TV on in my hotel room and caught some of the analysis on for the AFC Championship game. As I listened, I thought how they spend so much time, so many hours preparing for the games that they almost run out of things to talk about. Iâm an Eagles fan, so Iâm thrilled that it will be the Eagles against the Chiefs for the Super Bowl, and Iâm really hoping the Eagles will win. There have been thousands of hours of analysis to prepare the fans for the Super Bowlâimagine if they did all the analysis and had all the conversations, but didnât play the game? That would be crazyâbut this is a struggle I see Realtors having a lot. They think about what they can do to improve their business, but thatâs ALL they do. They have talked and prepared and prayed and planned, but at some point it becomes time to stop preparing and take action. The time for analysis is overâitâs time to play the game. Donât get me wrong, Iâm all about dreaming. If youâve listened to my podcast for any length of time, you know Iâve probably got more ideas than anyone in the world. Even with all the plates I have spinning, there comes a time where Iâve processed enough and itâs time to get moving. I encourage you to do the same. Donât have so many ideas that you donât take action. I hope you can apply this to your real estate business. If youâve been discussing and thinking for a long time, maybe you need to make that jumpâmake that decision. Make sure youâre moving forward. The biggest struggle is overthinking, and the only bad decision you can make is not making one. Stop overthinking and start making decisions. I hope this helps you in your business and I hope the Eagles win the Super Bowl. Go Birds.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Who is Katherine Polsinelli?Katherineâs background is in management, medical administration, and she is an agent service coordinator for one of the largest real estate brokerages in the world. Her desire is to help agents and entrepreneurs become the best version of themselves by getting organized, mastering their mindset, and by helping them accomplish more. Katherine has recently launched a podcast called Real Chat with Kat where she brings in a variety of coaches to give people a different approach to growing their business.
âI think the biggest piece of advice that I give people is really focusing on how they view themselves.â
âYou need to establish what am you are willing to put up with and what is not worth your time.â
âI personally think that success is moving forward, whether that's an inch or a mile. Success is different with every single person, and I think that's a word that we get stuck on wholeheartedly because we look at other people's successâwe measure their success, and we feel bad because we are not there.â
Find out the following and more: * How and why she transitioned into real estate * Helping with âThe Startup Agentâ and what she loved about the book * What Katherine looks for in the people she works with * The importance of investing in people * How she encourages her Realtor clients * The problem with perfection * Why you should only take clients that align with your avatar * Establishing boundariesâwhat to say yes to and when to say no * What to do when you donât know all the answers (and how to find them) * Mirror and Matchingâhow to read your clients * Katherineâs advice to a new Realtor
ResourcesKatherine's Podcast: https://realchatwithkat.podbean.com/
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Last week I was at PodFest, connecting and meeting with people and supporting my friends. When it was time to leave, I had a conversation with someone who didnât feel like they made the connections I didâthat the event wasnât valuable. This person was a friend of mine, so we interacted a bit, and I noticed that every time we would go into a session, they would sit in the back. Thatâs why they werenât making connections. I learned from Vincent Pugliese, Ken Carfagno, and John Stange that you only make connections by putting yourself out there and introducing yourself. You have to drag that extroverted side out of you at events. Justin Schenck has an amazing podcast and is considered an influencer. Iâve had him on the show, and heâs been a great encourager. Sunday when things were wrapping up, he invited me to come sit down with group of big influencers he was with, and I was able to meet some amazing people. Being willing to put yourself out there is how you make connections and meet people that will be in your corner and include youâwhen you donât really have the audience or the relationships to sit with people who are influencers of that level. This friend who hid in the back of the class didnât ask any questions, didnât support the people who were speaking, and therefore didnât make any connections. He didnât have the amazing experience that I had at PodFest this year. I sat in front, asked questions, raised my hand, and introduced myself and my podcast when I was called on. I met so many people that way. At Podcast Movement this past year, my friend Ariel called me out and asked me to talk about my podcast simply because I asked a question. As a result, I connected with a bunch of Realtors and my show grew a lot. However, people who come to the events, sit on the sidelines, and donât try to make connections leave feeling shocked that they didnât build any relationships or get anything out of the event. If you have a platform and youâre trying to build it like Iâm trying to build mine, let this be a lesson for you. This is a lesson for Realtors as well. Why are you not making connections and meeting people? Are you spending too much time hiding in the back of the class? Of course, you donât want to be that person who comes in like a bull in a China shopâdominating the conversationâthere has to be balance, but get out there. Donât sit in the back, staring at your phone. Introduce yourself to the speaker and thank them for their time. Put yourself out thereâgo out in your community, serve at church, serve for nonprofit organizations, or just go sit at the coffee shop and have conversations with anyone who comes in. Ask to buy them a cup of coffee. There are so many ways to grow your business and if you are continuing to struggle, you are not using the resources available to you. I told my friend that if you hide in the back of the room, the back of the class, you wonât make any connections. They didnât like what I had to say, but it was true. I would encourage you in whatever youâre buildingâyour podcast, membership, real estate business, or whatever to build relationships. Show up and put yourself out there. If you can do this, you will create success. Thank you so much for listening.
Resources
Free social media coaching calls are back! To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created byJennifer HarshmanandRealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
This episode is going to be a little different. Normally, I try to share a lesson with you guys. Sometimes I use an analogy that can apply to your real estate business. But today is a personal celebration for me and my family.
Debt-Free Real Estate AgentAs you can see from the title, today is the day that we are doing our debt-free scream at Ramsey Solutions in Franklin, Tennessee. We have been in Nashville since Friday, the day after Thanksgiving. Our family got up the next morning and drove to Kentucky first, and then down to Nashville for a few days, and we are so pumped to be here today.
Our scream is scheduled for sometime between 3:00 and 4:00 PM Central. For those of you in the Eastern time zone, that will be from 4:00 to 5:00 PM, today, November 30th.
We are so thankful for Dave Ramsey's plan and how, years ago our time in Financial Peace University led to us, finally getting on the same page about money and then finally paying off all our consumer debt before our son turned one, which was in September of 2020. And then, we paid off our house to be completely debt free this past June, um, right before my birthday, which was the best birthday gift.
I'm a nobody, and I've said that often, but I hope God can use our story in a small way to impact some of you guys. And who knows, maybe you could be paying off your house in less than a year. Maybe you could be doing a debt-free scream at Ramsey Solutions. It's definitely a remarkable experience.
I'm here today doing the debt-free scream, but I've been here before and met Dave and some of the staff here, and they're absolutely incredible people. So definitely check it out. Check out Dave's programs. You can find the stuff they're doing at DaveRamsey.com. If you search Dave Ramsey YouTube, you can go to the YouTube page and the username is the Ramsey Show and they will have a playlist there where you can go to the Ramsey show with the full episode. So if you guys have questions, feel free to ask. Thanks for being a part of our debt free journey, and I hope to talk to you guys again very soon.
Today we have the boss of the Schuchman household on the show—my beautiful wife, Valerie! So many of you have asked me about our debt free journey, and soon we will have our debt-free scream day on the Dave Ramsey show. So today the show is from our home—you might hear screaming kids in the background—but I’m excited to be here with my wife to talk about our journey.
“What we go through and what we do can help somebody else. It makes it all worth it.”
“I feel like one of the biggest things that I have learned is just trusting the process— trusting the process of becoming debt free, trusting the process of the work that it takes to become a realtor, trusting the process through just the whole entire time of all of the changes in your life.”
Find out the following and more:
- Why they signed up for Financial Peace
- Are you a spender or a saver?
- Why balance is so important when couples budget
- Why patience and research are important in making financial decisions
- When Valerie knew it was going to work out for John in real estate
- How you can better support your spouse as a Realtor
- How the Schuchmans juggle work and family life
- The importance of helping others with your experiences
- What it’s like being married to a Realtor and Valerie’s advice to spouses
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA,with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
On today's episode, I want to talk to you about not being there to pitch. This is a phrase I used recently on a call, and I want to share with you the power that can happen when you just show up to help rather than trying to pitch. This applies to Realtors, the podcast community, as well as with working with clients. So, this call was to promote a book some friends had just launched and I was there to help answer questions in the chat, google links, etc. After a while, my friend asked me to talk about my podcast because there were 30 or 40 Realtors listening on the call. I replied that I wasn’t there to pitch, that they didn’t have to give me that opportunity, but they said that they knew it would help those Realtors that were listening, and they knew that was how I grew my membership. I appreciated that amazing opportunity, but I was just there to support and serve in any way that I could. If you show up trying to pitch, people will see through that and just be bothered that you're using their meeting to promote yourself. I showed up and answered questions in the chat to help people and I was just there to support. They called on me and gave me an awesome opportunity to talk about the podcast—and even if they wouldn't have, that’s not the point. It’s just a reminder come from a heart and try to serve. I wasn't there to pitch—that should be your heart in everything that you do. I wasn't there to pitch, I was just here to help, to build relationships, to pour into people. You’ll have an opportunity to hear these friends and learn about their book in a future podcast, but for today I really hope you can think about seeking to serve with no expectation of pitching or selling what you're doing in your business and use this idea to create more success.
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.
John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Who is Heath Barnes?Heath is a mortgage lender and does a show for mortgage lenders. We connected about our mutual connection for real estate and Heath has had an amazing career. He has been a top producer in the mortgage business since 2002. In his current position, he is the branch manager for Cardinal Financial where he spearheads a six-person team that is full of dedicated, fun loving, and driven professionals. He has a combined 35 years of industry experience, and they have closed over $50 million a year in loan volume. Heath is a native Texan who graduated from Texas A&M with a BBA in business and marketing. The energy and passion he demonstrates for the business coupled with his competitive spirits is apparent—even in his downtime. He's hiked to the summit of the Grand Teton (13,700 feet, he’s a licensed pilot, a six-time Triathlete, and snow skier. He also has an amazing podcast called Mortgages Reimagined, where he coaches loan officers on how to build a business that support their life.
“…if you're listening and you're not sure whether or not you're gonna make it through, I will give you a little bit of advice. One, find yourself a coach or mentor that will hold you accountable to those tasks that you need to do every single day.”
“…most people are focusing on the doing when they should be focusing on the being. Who are they gonna be today that's going to attract the people that they wanna do business with.”
Find out the following and more: * How Heath built his business as a loan officer * What he learned from the crash of 2008 * How a coaching organization helped his business * The importance of focusing on today and staying out of your head * With the right coach and the right training, you can do anything * Staying tough through tough times * How real estate is like a marathon…and how not to quit * Dealing with fear of failure * The benefit of going all in with your real estate career * Tips for leading a team * Heath’s platinum rule * The importance of asking questions
ResourcesWebsite/Podcast https://heathbarnes.com/
Fear Setting by Tim Ferris https://youtu.be/5J6jAC6XxAI
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.
John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
This is a really cool lesson I've been processing recently— today I want to talk to you about how there's always more in the tank. I've been trying to get back into running over the last few months, and when you haven't run in a while that first run is always the hardest. I was pretty worn out after that first mile and my goal was to run three, so I kept going—running a bit, walking a bit—and after the second mile, I noticed my time had gotten a bit faster. Despite feeling like I had nothing left in the tank, I ran my split. That made me wonder if I could make the third mile even faster. The point is that even though I felt like I had nothing left to give, there was more in the tank. I want to encourage you, in your real estate business, that sometimes you have to push yourself. If you feel like you're struggling in the real estate business, if you feel like you've got nothing left, if you feel like you're just like at the end of your rope, let me tell you to first of all, reach out and get help from someone to encourage you and then know that you are much stronger than you think. You have much more in you. God's put so much more in there, so much more in you than you really think is there. And so that's my encouragement to you today. There is always more in the tank.
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA,with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
I want to talk to you guys today and remind you that maybe you are the problem. I try to be encouraging and not be a Debbie Downer all the time, but one of the things I really hate is people that make excuses and don’t acknowledge that they could be the problem and the reason that they're not having success in their real estate business. I know a Realtor who makes excuses for why she couldn't post on her Facebook about her real estate business because of her full time job. I actually asked her how she was going to move into real estate full time if she wasn’t telling people that she was a realtor? Her response was more excuses and that I didn’t understand her situation. I know I shocked her when I said, “Hey, I mean, no disrespect for this, but maybe you're the problem.” And she got all offended and said, “No, I’m not the problem.” I got so frustrated with Abby because Abby thinks everyone else is the problem when she wanted to transition into real estate full time. She blamed her current boss, what people thought, and her current company for why she couldn't post on social media. And even when she left the company, she blamed broker after broker for not giving her the resources for success. The point is, Abby's the problem here. Abby doesn't see it, but Abby is the problem. Abby is the reason why she is not having success. Sure, there are hard days in real estate. Getting your business up and running can be tough, and those first couple years are tough. But real estate is not rocket science and it's not like being a neurosurgeon. Again, it's difficult—it takes hard work, but it's not impossible to figure out. I tried to get Abby to understand that she was the problem. And you might be the problem. You might not see it now, but you will see it one day. If you've changed companies three and four different times, what is the common denominator, right? I do want to encourage you that you can have success in real estate, but I need you to hear that maybe the reason you're not having success is you. Maybe the reason you're not selling homes is you, not the broker, not the team manager, and not the leads you're given or not given…it's you. Your most valuable asset to your business is you. And so, if something's not working, I have to question, what am I doing wrong—not blame the broker and everybody else. And instead of making excuses, maybe you should try to figure out how to get stuff done, how to sell homes, how to get in front of people, and how to have meetings with people. I hope you can learn from the Realtor’s mistakes. Maybe you are the problem. What you can do with this episode is not have a pity party or be bummed—just learn from this. Stop blaming everyone else and realize that maybe you are the problem, and that you're the only one that can fix that problem. I hope you can think about this and that it helps you have more success in your real estate business.
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Who is Connor Steinbrook?Connor Steinbrook is the founder of the Wolf Pack organization—they have 2200 plus agents. He is also the founder of the Investor Army and is soon launching a new YouTube channel for entrepreneurs under his name. He has over 40,000 subscribers and is crushing it in real estate.
“So, if you guys are struggling in that deep darkness right now, your best days are brighter ahead of you…Just battle through it.”
“All you have control over is the decision that you have to make and how you react to the decisions other people make.”
“…self-esteem is the root of everything in business because if you don't believe in yourself, you won't take action.”
Find out the following and more:
- How he persevered after losing everything overnight in 2011
- How he built a real estate team of over 1000 in just over 3 years
- What made him finally get his real estate license
- Connor’s theory on how positive thinking drives your life
- Remembering the good things in the midst of the negative
- The importance of thought process and self-esteem in real estate
- Everyone pays their dues and how you handle it determines your success
- How to set goals for activity instead of results
- Find a mentor and keep a gratitude journal
- Finding success in real estate and life
ResourcesYouTube Channel: Investor Army
YouTube Channel: Connor Steinbrook
Instagram: Connor Steinbrook
Podcast edited by Outsource Your Podcast.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.
John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Guys, I promise I'm almost done talking about baseball. After last week, you know I had to talk to you about John Middleton. John Middleton holds 50% ownership of the Philadelphia Phillies and is worth about $3.4 billion dollars. The lesson I want to tell you about is that while John has all that money, you would never know it to be around him. We talked about the Phillies journey with the World Series, and what I want to say about John is that it really doesn’t matter how much money you make, what your status is, or your position. You still want to create relationships with people and that's what I saw John doing so well throughout the playoffs—really saw him value the importance of relationships. John makes a point to be involved with the fan base, in fact he goes to away games and home games and sits in the cheap seats just to be with the fans. He gets out on the field during batting practice with the players, interacting with them and interacting with the fans. His energy is infectious. That's the lesson here—that we need to create relationships in our real estate business. We need to care about people, we need to engage with them. When they clenched the trip to the National League Championship series, they were handing out the trophy for the National League Pennant, and this is where John Middleton really surprised me—he went behind home plate, let a couple fans hold the trophy, and then came on top of the dugout where he let a couple of us hold it as well. I was one of the people who was fortunate enough to hold the trophy and get a picture with him. I look at that picture and it’s the craziest thing—the owner of the Phillies, a guy worth over $3 billion, is standing on the dugout, interacting with the fans, handing out baseballs, letting fans hold the trophy and take pictures with it. John Middleton has figured out that to have a successful business, he has to build relationships with people—not only being willing to be kind and friendly, but put a good product on the field. What matters is the relationships—John Middleton has done that with the Phillies, and we need to do that in our real estate businesses. You want to create relationships where people want to know you and want to be around you. That’s the lesson—it's all about creating relationships, caring about people, and thanking people for showing up. If you can take anything from what I'm saying about John Middleton, I want you to think about this with your clients and your relationships. Are you willing to give them time? What kind of relationships are you creating with your clients, with your friends, with your family? How are you cultivating relationships and continuing to develop and build those relationships with the people that you know? That's what I saw John Middleton doing, and I hope that you can apply it to your business as well.
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Summary: Today I want to talk about the Philadelphia Phillies magical run all the way to the World Series. Of course, they lost game six of the World Series to the Houston Astros and I was definitely bummed for a little bit. But what I kept thinking about Saturday night as I watched the end of the game, was how much fun the team had, how exciting the run to the World Series was, and how resilient the team was all year. I really thought about the resilience of the team and how quickly things can change—in baseball as well as in your real estate business. Look at how much life can change in a month’s time! It changed for the Phillies, and it can change for your business as well. If you can be resilient, you can accomplish almost anything. How in the world, in the span of three or four weeks did the team go from October 1st thinking the season was over, to being on the way to the World Series? The players believed in themselves and continued to fight—even when the fans probably didn't believe in them. The point here is that you must be resilient. Sometimes you have to believe in yourself more than other people do. You have the skills necessary to be successful—we all do. You just have to be resilient and work harder than anybody else. You must ask yourself, “Can I be resilient? Can I believe in myself? Can I put in the effort?” It's certainly not easy to get to the World Series. It takes hard work and it's hard when you lose. Even with all that hard work, the Phillies didn't quite get there. Can they be resilient enough to come back and try to win it again? I sure hope so and believe they could, but I think the same thing applies to us in our real estate business. All the doubters said the Phillies would never make it. You know, there's always going to be doubters and there's always going to be detractors. We're going to have detractors in our real estate business, right? Doesn't matter what people say, not really. What really matters is are you willing to put in the effort to be successful? Are you going to work hard and give it your best? They didn't win the World Series, but I'm still super proud of the Phillies. They were resilient and we can be resilient too in our real estate business.
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Who is Amber Fuhriman?I first met Amber this past spring at podcast in Orlando. She is like the connector—every time I would run into her, she would say, “Have you met this person?” She's really great at connecting people. Amber is also an attorney, and she runs the More Than Corporate podcast. She is also a success architect (I love that term), an NLP trainer and a podcaster, and she helps business owners and entrepreneurs get out of their own way, by understanding their mindset blocks, so they stop sabotaging their life. Her experience through law school, and NLP training, obstacle course racing (including a 24-hour endurance race) have given her incredible skills, perspectives, and knowledge that place her in a unique opportunity to help her clients design their lives and have the courage to live it. She's been featured on tons of podcasts in the top 100 attorneys in Las Vegas in 2019, the top 100 women in Las Vegas in 2022. Her mission is to make sure that every single person knows that they don't have to settle in their life—that if they don't have everything that they want, the only reason for that is themselves. With the right tools and resources, there's a way to accomplish the life that they deserve.
“I feel like if there's anything that people need to be good at in order to become valuable in any industry, it is the ability to connect other people.”
“I felt for the first time what it was like to live a life that you were proud of and happy with, and to live a life where you knew that work and life went together, not as work being a price you had to pay for life.”
“You just get to decide what you want that career to look like and how it's going to fit into the life that you wanna have instead of trying to build your life around a career you hate.”
“You have an opportunity to impact those around you, but you can only do it if you're willing to allow yourself to be seen, and you can only do that if you're willing to get hurt.”
Find out the following and more: * How Amber rebuilt her life to what it is today * Why she hates the question, “What do you do?” * How to value yourself independently from your career * Why movement creates results * Why people get stuck in a joyless career * Amber’s advice to Realtors
ResourcesBrene Brown TED talks
Website: Success Development Solutions
More Than Corporate Podcast
Podcast edited by Outsource Your Podcast.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
I’m excited about today’s show! I want to talk to you about an event that happened at Podcast Movement in August. I met a guy, we’ll call him Adam, and he asked me to be on his podcast and suggested we record it at the end of the day. Before I go on, I’ll say that when I started my podcast, I did the editing myself and I bought a $150 microphone. Now I have Kenny Carfagno with Outsource Your Podcast do my editing, but I still use that same microphone. The point is that I didn’t spend thousands of dollars on equipment—I just got started. When I showed up for the interview with “Adam”, he had $3000 worth of equipment. He had the Bose headphones and microphones for both of us, the soundboard, the whole nine yards. I’m not insulting Adam, I hope his show takes off, but at that time he had maybe a couple of hundred downloads and had been doing it for six months to a year. As a contrast, I’m at 35000 downloads and am using a $150 microphone and an arm that allows it to swing closer to my mouth. My point is, Adam had spent all this money when his audience hadn’t grown to the point that he needed to invest that kind of money. He was doing too much, and I think that sometimes Realtors do too much as well. Every single realtor or a business owner for sure should have a podcast and be sharing content with people—because that is how you grow what you’re doing. In the real estate business, I see so many people not starting because they feel like they have to have all this stuff—all this professional equipment first and really you just need to start. You're doing too much and almost trying too hard to make it work when you could just do it from the beginning with what you already have. My podcast often starts as an audio draft, and I'm literally recording it while I'm driving on the turnpike. Later, I'll make some highlights and record it on my professional mic for you guys. But if you wanted to release some audio content, you could just release that voice memo. Don't overthink it—just get started with what you already have…the phone that you're listening to this podcast on can be used for videos and record ideas for your podcast or social media post. So stop it! Stop doing too much, stop overthinking, and just get started.
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
Summary:
I’m excited about this month’s business update and excited to share about some things going on in my business. As you all listen to this, I am finishing up an awesome week at the TLF Retreat here in Bradenton, Florida. I came down on Wednesday, and it's been a great time of growth and lots of learning. On my business update for September, I mentioned that things were starting to move and shake. I had a listing that I co-listed with my team leader. I had a client who went under contract. So that's two deals right there this month. I feel like I had more conversations in October than I've had in a long, long time, and I'm super excited.
The podcast is also going really well. I’ve been on a bunch of podcasts, my podcast continues to grow, and it's been a lot of fun. I’ve had some really cool interviews and I'm really pumped. I've got some great guests that will be on the show. I know you all have learned so much from people because you've emailed me and told me about it. So thanks for the feedback.
The membership has been amazing. We switched in October to do every week, and so it's nice to have a consistent group that shows up every Monday morning—committed and wanting to learn and grow. That's the goal, to continue growing it, to continue connecting with people and helping their real estate business grow. I'm already starting to set goals for 2023, and you should be, too. The work I do now, I see the results of that in six months, nine months, sometimes a year. So put in the work now.
If I can ever be of assistance, whether it's questions about the membership, or questions about how to grow your business—maybe you feel like you're stuck—let's connect. You can text call, whatever, (610) 568-4651. Or you can email me at john@johnschuchman.com. Social media is a good way to reach me as well. As always, I appreciate you guys listening to the show and these business updates.
Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.