Jarvis Media Podcast: Recent Episodes

Cole Jarvis

Start using social media to become the real estate influencer in your market! This podcast dives into tips, tricks, and misconceptions about current social media practices and how to use these tools to become a household name. Join Cole Jarvis, owner of Jarvis Media Consolidated, as we demystify social media for realtors.

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Here's how I lost half of my income on two separate occasions when running my small business so you can learn from my mistakes.

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When I started my business I tried to market all of my skills at one time. And what I got was a bunch of clients who all wanted different skills. Here's why that ended up hurting my business goals more than helping.

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We all understand the need to create content on social media to grow our brand as real estate agents. But we also rarely ever have the time to get that content made and posted. Well here's a new strategy that will make it so you never have to worry about having enough time to make awesome content to grow your social pages.

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"Post to social media every day" has been one of the most common recommendations for seeing growth on social media platforms. But is this really the best advice? Here's why posting one INCREDIBLE piece of content per month may be a better solution for realtors.

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How do realtors stand out against hundreds and sometimes thousands of agents in their markets? To the average home buyer or seller, all agents look the exact same. This is where differentiating your brand comes in. Here are some ways to start making your brand stand out on social media.

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Are you making content that is actually hurting your reach on social media? Turns out, not all posts are created equal, and sometimes posts can hurt our brand and make it harder to grow as a realtor in your market, therefore, we should be sure not to make that kind of content. Here's what you should avoid like the plague when posting.

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We hear all the time about how you can grow your brand and build a following on social media. But how much of that advice is actually practical? How much is really just a waste of time? Turns out to see social media success as a realtor you only need to worry about two things: Attention and Retention.

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We talk a lot about investments in the world of business. But, what's one of the best investments you can make to grow your business as a realtor? People like Ryan Serhant and Jason Pantana believe it's your personal brand.

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When thinking about your social media strategy you have to first ask yourself: "what's my goal"? Social media success can mean a lot of different things to a lot of different realtors. Here are some goals to shoot for to start growing your business.

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"Post twice a day on Instagram", "post at least once a day on Facebook", "You need to have X amount of videos on TikTok to get your first 1000 followers", etc, etc...

This is what we've been hearing for the past decade as we've tried to discover how to see growth on social media. It's also completely false. 

In this episode, we'll dive into why less content that's great is much better than frequent content that's boring.

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There are 3 types of real estate agents on social media. The most common type may actually be the worst one to be if you're trying to grow your presence on social media.

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Instagram stories are an incredibly under-utilized tool that can help real estate agents maximize their branding to a new audience. Learn how to leverage stories to grow your audience on Instagram.