The Rebel Girl's Guide to Marketing: Recent Episodes
Lisa Raebel
Marketing has become more and more complex, so business owners either put marketing at the bottom of their to do list or simply don’t do it at all. Yet, according to a Forbes article, the lack of marketing and sales efforts are in the top four reasons businesses fail. Rebel Girl Marketing’s mission is to help small businesses stay in business! This podcast is designed to answer your marketing questions and provide you with the foundation to build intentional, workable strategies that reach the right audience, at the right time with content that connects with your ideal customers!
Thanks for listening! It has been a journey of learning, listening, teaching, and talking over the past year as I dove further into the book and its chapters.
This final episode is all about how to network with purpose and with better results. When you take a look into where you are spending your time and money on networking, you come to realize that there are organizations that may not be the best use of your resources. You may also discover that there is a gap in your networking efforts. Listen in on what you can do to determine is you are committing random acts of networking or in fact… Networking on Purpose.
Marketing is not the sole responsibility of the marketing department; leadership plays a critical role in creating great marketing strategies and content.
There is a theme amongst frustrated business owners when I talk to them about their lackluster marketing results, and it is this: ‘Nobody seems to be on the same page.’ Does this sound familiar? Have YOU said this in your leadership meetings? There is a solution, and it comes down to one word.
What is that word? That is what this episode is all about!
RebelMindset: Marketing strategy includes the people inside your organization just as much as it is about those outside of your organization.
It’s the last episode of 2023 and I am discussing planning… (like so many other people’s podcasts this month), what makes this one different is that I have a sense of humor and provide tips that just may change your life in 2024. You won’t know until you give it a listen!
If you don’t like to word ‘plan’ then change it to preparation. The point is that if you don’t know where you are going, you have no idea where you’ll end up! Still not sure you want to give it a listen, don’t take my word for it, listen to a man who changed a nation: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln It is never too late to listen to this episode because it is never too late to PLAN!
RebelMindset: It’s time to stop committing ‘Random Acts of… ANYTHING!’
Reflecting on the past can bring up two very powerful emotions: Delight or Regret. In this episode, Brent will be sharing his wisdom as Milwaukee’s Small Business Coach on what are the right questions to ask yourself AND what is the mindset you need. You will find yourself celebrating or learning from your reflecting exercise and how your 2023 can positively impact your 2024. Last week we talked about the benefits of PAUSING.
This week’s topic: REFLECT
#RebelMindset: If it works = Repeat it. If it failed = Learn from it.
LINKS
Website
BUY THE BOOK
BRENT'S LINKS
Website
Blogs
If I had a nickel for every time someone has said to me, “How is it December already?!” I’d be on a private beach right now, not in cold and damp Wisconsin! However, I am not one to throw the first stone living in the same glass house. (translation: I am also someone asking that question, so no judgment here!!)
The next three episodes are all about what you do now (or early 2024) to make 2024 an amazing year. This is NOT the quick fix, ‘do this and your life will be golden’ kind of advice. It’s about taking a pause, reflecting on 2023, and planning for 2024.
Today’s topic: PAUSE
RebelMindset: If you are using the “I’m busy” response to, “How are you?” as a badge of honor. Stop. Your busyness is doing more harm than good.
LINKS
Website
BUY THE BOOK
ARTICLES
Become A Better Leader By Taking Time To Reflect
Learning by Thinking; How Reflection Can Spur Progress Along the Learning Curve
Why Is Taking Time To Reflect Important?
Just because someone gives you a lead, does not mean it is a good lead. Knowing the right questions to ask is step 1. This episode is all about asking the right questions to make sure the lead you have been given is worth pursuing. Using B.A.N.T to qualify your leads like a pro.
Not sure what B.A.N.T. is? That's ok, that is why you are here!
RebelMindset: Please do not pepper someone with a multitude of questions like they are under a spotlight... they are a prospect, not a criminal!
LINKS
Website
BUY THE BOOK
QBQ
Michael Creed has been the top 1% producer in his industry for many years. It's not because he works harder than the rest, it's because he works smarter.
Join us in this episode where you will learn Michael's secret to more referrals, and better leads. and having fun while you're doing it!
LINKS
Website
BUY THE BOOK
Michael's LinkedIn
Michael's website
Referral-based marketing isn't about you... let me repeat that... it isn't about you. When you go out to network and come back with no leads, a fixed mindset will say 'That was a waste of time', whereas an open or infinite mindset will say, 'I planted some seeds today about how I help people let's see how they grow.'
This episode is an introduction to introductions.
LINKS
Website
BUY THE BOOK
9 Reasons Referrals Are Your Best Sales Opportunities
Some lessons need to be learned the hard way and some lessons are learned by those who have already travelled down that long and dusty road. This episode has stories about my selling blunders and knowing what I don’t know. I am also going to touch on digital dementia and tips to help improve your listening skills which can lead to more closed sales!
RebelMindset: Be ok with knowing what you don’t know… yet.
Marketing+ Sales= More profit! When you separate marketing from sales instead of thinking of it as one cohesive motion, you're missing the point. If you want more profitable sales, follow these steps.
In this episode, I take you through the differences and similarities between sales and marketing. Some of them might surprise you. And who knows, it might even cause you to rethink everything…
So as you're listening, ask yourself this question- What causes you more stress, sales or marketing?
LINKS
Website
BUY THE BOOK!!
New business owners quickly get blindsided by how much selling they need to do to start and grow their business. Whether you are just starting out or need to up your skills in the selling game, this is the episode where sales guru, Susan Trumpler, share insights and tells it like it is to go from hating sales to making it your business BFF. We talk about how your mindset can kill a sales and what to do before/during/after your sales conversation to make a great impression and close more sales!LINKS for Lisa Raebel
Website
Buy the Book!
Links for Susan
Wehsite
Buy her book!
Nothing gets my blood boiling more than when an organization’s marketing team and sales team are at odds with one another. I see it time and time again when the revenue numbers are low, marketing is pointing a finger at sales saying they mess up all the leads and sales is pointing the finger at marketing saying there aren’t enough qualified leads coming in. STOP IT!
RebelMindset: Marketing is storytelling and Selling is simply telling that story to other people.
LINKS!
Website
BUY THE BOOK
Marketing is perception and how you show up to your workplace, your client’s workplace, networking, etc. is a direct reflection of your marketing. Remember, in season 1 how we talked about marketing being storytelling? Well, it is… and even though the story is yours; the journey is theirs.
RebelMindset: Time for a shift in your thinking…going forward, put yourself in your customers’ seat and view your marketing and sales efforts from their perspective.In this episode, Lisa talks about what it means to KLT. And as a podcast host that KNOWS what she is talking about, and has things to say that she knows you'll LIKE, she wanted to put out these TRUSTworthy links for you!
Website
BUY THE BOOK
Sourcs
Gartner
cmocouncil
HBR
marketingcharts
Guest Krista Morrissey tells us about the science (and art) behind using mindset to improve your marketing and your selling efforts. When you understand the importance of having a positive mindset, being fully present in the moment, and checking in with yourself on how you are internalizing the emotions you experience in your day, your conversations improve, your emotions are more in check, and you will win the day… and the business.LINK
Website
Buy The Book!!
Get connected with Krista!
Website
It is the first episode of season 2 where we are going to REBEL UP! and empower you with the strategies and insights you need to take action to promote your brand to the right people at the right time and place with content that engages your audience.
In today’s episode, I am going to prove to you that marketing is a \ mindset… not just a task to be done.
RebelMindset: Everything is Marketing. Yes, Everything!
Website
BUY THE BOOK
Power words will only get you halfway to your Power Pitch goal. How you pull them together to clearly articulate what you do and how your help your customers is the next step of the process. There are 4 components that make up a great pitch, so join me for part 2 of the Power of Your Pitch!
RebelMindset: Your POWER Pitch is not about what you want them the hear… it’s about gaining their attention and telling your story.
What / How / Problems / Emotions / Why – answer these 5 questions and you are on your way to creating a POWER Pitch that will attract and engage anyone you are talking to. Stop sounding like everyone else and get your marketing to stand apart from your competition.
Today we are going over the first 2 steps of the process. This is going to be fun! #RebelMindset: Your POWER Pitch is not about what you want them the hear… it’s about gaining their attention and telling your story.
LINKS
Website
BUY THE BOOK!!!
Erin Marcus of Conquer Your Business joins Lisa this week to discuss why what you say MATTERS… a lot! Between their marketing geek rants and laughing spells, Erin and Lisa talk about the real world of what words can do for your marketing and how words can drive people away if you are not careful.
LINKS:
Erin Marcus' Website:
Lisa's Facebook
Lisa's LinkedIn:
Lisa's Website
Buy the Book
We are told to create an elevator pitch or sales pitch to succeed at networking. STOP IT! You are not talking to people in elevators anymore, people are always on their phones and I hate to break this to you… you cannot sell your product or service in a 30 second pitch. It does not work. Besides, what you need is a POWER PITCH!
RebelMindset: It’s not a pitch, it’s your first impression
LINKS:
Website
BUY THE BOOK!!!!!
In the episode we are getting back on track with teaching you marketing strategy by going over lessons from “The Rebel Girl’s Guide to Marketing” book. In Chapter 4 we are talking about ideal clients and target markets. Today we are discussing why “The Devil is in the Details.”
LINKS:
Website
BUY THE BOOK
When was the last time you stopped and paused to really look at where you are now vs where you were in both life and in business. And, when was the last time you celebrated YOU? It’s time to stop wearing “I’m so busy!” as a badge of honor and start looking at it as a warning sign!
LINKS
Facebook:
LinkedIn:
Website:
BUY THE BOOK:
Socrates may have said "Know Thyself", which is true... yet knowing your ideal client'scharacterizationsis the difference between surviving and thriving! In this episode, we talk to Sara Nowacki on how she has created a process to weed out the price shoppers and bargain hunters to find clients who understand her value.
There is a distinct difference between your target audience and your ideal customer. Your customer has specific characteristics and known qualities while your target audience is simply where your ideal customer hangs out… or where they see and digest information.
Knowing the difference is the difference between having a marketing strategy versus committing random acts so marketing.
Oh, and I forgot to mention… there are 3 types of audiences you need to market to. Wanna know who they are? Take a listen to this episode!
LINKS
Website
BUY THE BOOK
There are two books that I love to read over and over again. The first one is “QBQ” by John G Miller and the second one is “Find Your Why” by Simon Sinek. They both talk about the word why, yet in very, very different ways. One says to use the word ‘why’ to further your business and one says not to use ‘why’.
This begs us to ask the question: “WHY is that?”
Links:
Website
BUT THE BOOK
QBQ
Finding Your Why
The two P's of marketing that business owners tend to dread the maost are:
- Positioning
- Price
It's about how to position yourself to be different from your competition as well as defining how you are unique... and yes, YOU are unique!
In this episode, you will not only learn how to create your unique selling propostion, I will be touching on the sex most common pricing strategies for you to consider.
You know what you sell, yet how well can you describe it to others? In this episode, we talk the seven questions that will get you further down the line of being able to create content that you can use in your marketing strategies.
If you want your brand to be remembered, incorporating emotion into your messaging is the best way to do that. What emotions do your products/services elicit or eliminate that your customers can relate to?
Links
Website
BUY THE BOOK
Your products and services include so much more than just features and benefits. To engage your audience, it’s about what feelings you invoke or mitigate when your message goes out into the world. The #1 emotion people are trying to mitigate is FEAR. Becoming familiar with the different kinds of fearhelp you to better understand your target audience and hence the marketing you create. And who knows… you may even learn something new about yourself!
LINKS!!
Rebel Girl Marketing Facebook Page
Rebel Girl Marketing LinkedIn Page
Website
Buy the Book!
Rant week alerr!!
You sell more than a product or a service. You sell more than a feature or its benefits. You sell emotions… You sell solutions… You solve problems… and that's what people buy! So ask youself this question…
What am I REALLY selling? This is a question that you may need to bounce off of somebody else.
I am happy to help! Mention this episode in an email to me at lisa@rebelgirlmarketing.com
LINKS!!
RebelGirlMarketing (Facebook page)
Website
Buy the book
Marketing can be used for more than just growing yur business. Learn how marketing can also grow your team and sell new products before they are even out.
Website
Book
You need to dig deeper than just “to make money” when it comes to WHY you need marketing in the first place. It’s not always simply for brand awareness and new clients. This episode will be talking about how to make quick and easier sales by selling to your existing clients, as well as playing the long-game withestablishing yourself as a subject matter expert.
After having this conversation with my clients, they say… “I never thought of it that way!” It’s time for your “aha” moment.
Website
Book
Hearing from a fellow business owner about how she determines the WHY she need marketing is a great way to understand how you perceive WHY you need marketing. Jenn Stanford, owner of Club Pilates in Brookfield, WI, shares her a-ha moments when it comes to knowing WHY she needs marketing in the first place and talks about the misconceptions she had about marketing until she started to intentionally learn from marketing experts in her network.
If your first question isn’t “WHY” then your marketing may just be a waste to time and money. How are your marketing efforts working for you?
Website
BUY THE BOOK
Have you ever ask yourself “why” do you need marketing in the first place? Most people don’t sit down and ponder this question before launching a campaign. The “why” questions is so much more than simply knowing what call to action you want your audience to take. There are 6 core reasons you need marketing. The key: pick 2 and only 2 for a certain period of time. Unless you have a big marketing department to run several campaigns simultaneously, stick to 2; otherwise your message becomes diluted and all you will do is confuse your audience.
We will go over reasons 1 & 2 in this episode… the 2 most common reasons people need marketing. This is all part of Chapter 2 of The Rebel Girl’s Guide to Marketing book. Want to learn more? Click here: The Rebel Girl’s Guide to Marketing | Marketing Book (rebelgirlmarketing.com)
Next week I’ll be talking to a business owner in my network about how she uses these 6 “whys”in her marketing. Cheers!
Marketing is so much more that getting posting on social media and showing up at a networking event! Since the 1950’s marketers have been using the 4 P’s of Marketing: Product, Price, Place and Promotion. Then, along came a couple of marketing geniuses that add 3 more! All 7 of these P’s will help any and every organization build a comprehensive marketing foundation that you can build your marketing strategy on top of.
Website
AmazonFacebook
In the week’s episode we’ll kickstart your #RebelMindset tosee how your marketing will stand apart from your competition’s! And, as Andrea said last week, content (alone) is not king! Saying the right thing is only one piece of the marketing puzzle. Marketing strategy starts with understanding the 3 C’s of Marketing according to… well… me. If you start with understanding the 3 C’s, you begin to understand what sets extraordinary and memorable marketing apart from your basic, boring marketing.
Now, let’s have some fun!
Anchor.fm
Rebel Girl Marketing's website
Book links:
Amazon
Website
"Two marketing geeks is better than one!" A quote by me! #RebelMindset
Andrea Hubbert demystifies what public relations truly is by breaking it down into 5 steps. Lisa and Andrea tell stories about what works and what doesn't work when it comes to public relaitons, and have a few laughs along the way.
Andrea's website!
Andrea on LinkedIn
Rebel Girl Marketing Website
Lisa Raebel's LinedIn
Rebel Girl Marketing Facebook page
When you're trying to learn something new, it's always good to start from the beginning. In chapter one of the book, The Rebel Girl's Guide to Marketing, we start by understanding the basic of marketing, and that's exactly what this episode does, We will be defining the difference between marketing, branding, and yourbrand. Knowing the difference is your first step to creating great marketing.
Buy the book!
Check out Anchor for yourself!
The story is yours, yet the journey is your customers. The content you write for your marketing is about them and how you solve their problems, make their lives easier, or fill a need in their business. Your story is the foundation of their marketing, so write that first. Don't know how? Take a listen\
Anchor.fm
Website (book)
Amazon
Marketing strategy does not need to be complicated. There are given steps, or should I say questions, that you need to ask yourself to create a marketing strategy that connects with your target audience in the place, at the right time, with the right message. In this episode, we will be discrussing steps 3 and 4.
-
Who/whom is your ideal client?
-
Where do they hang out?
This episode dives deep into these two questions, setting the foundation for your marketing strategy. So join me in today's episod, as we continue the journey in learning to market like a Rebel!
Marketing strategy does not need to be complicated. There are five steps, or should I say questions that you need to ask yourself to create a marketing strategy that connects with your target audience in the right place at the right time with the right message. In this episode, we will be discussing steps one and two
- Why do you need marketing in the first place?
- What do you really sell?
This episode dives deep into these two questions, setting the foundation for your marekting strategy. So join us in today's epsidoe, as we begin the journey in learning how to market like a Rebel.
Website: Rebel Girl Marketing
Anchor.fm: Anchor
Keep an eye out for The Rebel Girl's Guide to Marketing: Stop Committing Random Acts of Marketing book! It will be available in the next seven days for purchase on Amazon, Barns and Nobel, and other online retailers.
Cheers!!
There are things you say to yourself that prevent you from creating the marketing that you want. In this episode, Lisa talks about saboteur voice that eveyone has that can hold you back from your full potential, the five phrases that limit you, and how she developed a #RebelMindset for herself.
Anchor website- Anchor.fm
Anchor for iOS- Anchor
Most business owners I talk to tell me they can't do marketing because they are not creative. To this I ask them, "you started your own business, didn't that take some creative tendencies?" Anyone can be creative as long as they have the right process in place to allow their brains to work the way they are meant to... so get ready to create great marketing by taking the READY | FIRE | AIM approach to unleash your creative genius!
Anchor.fm- Website
Anchor- iOS
Life does not always go as planned, and neither will your marketing. In this episode, I look back at my 2022 and how it affected my business, what I did to overcome set=backs. We will also be talking about how I use mindfulness to create marketing.
Marketing has become even more complex, yet if you think about it, marketing in it's simplest for is just storytelling, and selling in it's simlest form is just telling that story to others. In this episdoe, Lisa Raebel dives into the fundamentals of marketing, building up a foundation for future episodes. Listen in to hear what she has in store for you.
Facebook- Lisa Raebel
LinkedIn- Lisa Raebel
TikTok- RebelGirlMarketing