Unboxed: A Board Game Marketing Discussion: Recent Episodes
Jen Graham-Macht & Danni Loe
Board Game industry veterans Jen Graham-Macht (@playsatellite / Keymaster Games) and Danni Loe (@dannibelow / Hachette Boardgames) put their heads together to discuss marketing conundrums and strategies within the board game industry. Episodes are hosted live on Twitter with community engagement, and then uploaded here for posterity. Transcriptions provided by Dina Ramse @Dinasaidso1.
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How do we effectively use content to drive demand for our products? Danni and Jen share some observations from major campaigns both outside and inside the board game industry to inspire your own content marketing strategies.
How do we work greener in gaming? Guest T. Caires joins Danni and Jen to talk about the Green Games Guide and the future of making and marketing games greener.
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Danni and Jen discuss three essential questions that have helped them find success in crowdfunding games.
Audio transcription coming soon.Episode timestamps:* coming soon!
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!
Danni and Jen outline the basics of lifestyle photography and videography, how to get the most bang for your buck, and challenge listeners to think critically about visual needs for their specific product. Audio transcription available here. Originally aired on Twitter Spaces on January 26, 2023.Episode timestamps:* 0:00 - Why do we take lifestyle photos and videos? * 4:24 - What types of video content can you create? * 8:33 - Deciding on and asking for aspect ratio ahead of time.. * 14:04 - How do lifestyle visuals play a role on Amazon? * 17:01 - What to consider when you’re asking for that content. * 21:19 - How storyboards are used with specific types of video. * 25:12 - Turing white photos into transparent assets. * 31:25 - Pricing and packaging considerations.
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Danni and Jen recap fun, engaging marketing trends they saw and tested during the 2022 holiday season. From gift guides to giving back to the community, let these marketing ideas inspire your holiday planning in 2023. Audio transcription available here. Originally aired on Twitter Spaces on December 6, 2022.Episode timestamps:* 0:00 - When did you start seeing holiday messaging this year? * 13:08 - How to segment your audience? * 18:15 - Gift Guides * 21:42 - Importance of consistency in sales * 32:14 - Using social media during holiday * 36:16 - Following trends and changes * 40:22 - Environmental giving and charity * 50:00 - How to inspire confidence and increase sales
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!
Danni and Jen recap fun, engaging marketing trends they saw and tested during the 2022 holiday season. From gift guides to giving back to the community, let these marketing ideas inspire your holiday planning in 2023. Audio transcription coming soon! Originally aired on Twitter Spaces on December 6, 2022.Episode timestamps:* Coming soon!
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!
Danni and Jen zoom in on strategies for announcement day for a new product. Who builds the hype train best, and the differences between digital announcements and in-person event opportunities.
Originally aired on Twitter Spaces on August 25, 2022.
Danni and Jen discuss D2C communication through email, learned best practices on email platforms like Mailchimp and Klaviyo, and how we can and should start building communication strategies with SMS.
Audio transcription available here: https://bit.ly/unboxed3
Originally aired on Twitter Spaces on June 30, 2022.
We discuss how to plan your communications surrounding pre-order launch all the up to (and after) release of your product in a three month time period.
Audio transcription available here: https://bit.ly/3thrbuo
Originally aired on Twitter Spaces on May 20, 2022.
We discuss how to choose which conventions to exhibit at, the benefits of exhibiting, sponsorship options, and even digital conventions -- all through the lens of board game marketing.
Audio transcription available here: https://bit.ly/3thqVLW
Originally aired on Twitter Spaces on April 22, 2022.