Deconstructing Data: Recent Episodes

BDEX

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

On this episode of Deconstructing Data, we welcome Chris Sell, Co-Founder of ⁠GrowthLoop⁠ and an expert on bringing marketing and data teams together to drive business growth.

Chris discusses the challenges of siloed data and the importance of building trust between marketing and data teams. He highlights the impact of fragmented data on marketing strategies and emphasizes the need for a unified data layer. This unified approach enables effective AI implementation and data-driven decision-making. Chris also advocates for a phased approach to building a first-party data plan. Finally, he explores the tools that can empower marketing and data teams to work more efficiently together.

Topics:

Effective Teamwork Between Marketing and Data Teams
What’s the True Impact of Siloed Data?
Building Trust with Data: First-Party Data Plan
Tech Stack

Tune in to learn the key steps your company can take to maximize revenue and accelerate growth by bringing data and marketing together.

Join us for an insightful conversation with Amanda Sherry, Director of Marketing at Western Computer.

Amanda discusses the importance of data-driven marketing, particularly in the Microsoft ecosystem. She highlights the challenges of attribution and the need for a holistic approach to marketing measurement. Amanda also shares insights on how her team at Western Computer leverages tools like Power BI, Uber Flip, and account intelligence to drive marketing success.

Topics:

Future Trends in Data Analytics and Marketing
Polarizing Beliefs in Marketing: The Power of SEO
Data-Driven Marketing in the Microsoft Space
Tech Stack

You'll come away with fresh ideas to improve your strategy, save money, and accomplish more with the data you already have.

Join us for an insightful conversation with Kamal🚀 Maheshwari , Co-Founder of Decube.

Kamal explains that data trust encompasses not just data quality, but also data discovery, governance, and observability, and he emphasizes the need for a unified platform that can address these various aspects of data trust. The conversation also touches on the challenges of data management, the rise of data marketplaces, and the importance of establishing data contracts and Kafka observability in the context of building trust in data.

Discussion Topics:

Building Trust Through Data Quality: Modern Enterprises
Solving Data Management Challenges: Unified Approach of Decube
Trends in Streaming: Data Mesh, Data Contracts, and Kafka Observability
Tech Stack

As enterprises strive to become more data-driven, trust in data quality is essential.

This week we welcome Jeremy Ryan Slate , CEO of Command Your Brand on Deconstructing Data.

If you want more listeners, less production headaches, and new revenue streams, you won't want to miss this episode!!

Jeremy covers strategies to fuel podcast growth on YouTube, the use of AI tools to streamline podcast production, and various monetization strategies for podcasts.

The key points include:

Focusing on YouTube as a platform for podcasts is crucial for discoverability and growth, with tips on optimizing titles, thumbnails, and viewer engagement.
Leveraging AI tools like Riverside FM, VidIQ, and Krisp.ai dramatically reduce podcast production time by automating editing, audio processing, and chapter creation.
Monetization strategies including traditional advertising (CPM model), affiliate marketing, and sponsorships, with the emphasis on building trust and providing value to the audience rather than solely focusing on revenue.
Jeremy also shares insights on his own experience with podcasting, book writing, and the importance of simplicity and predictability in podcast equipment and workflows.

This week we're thrilled to welcome Collin Graves, CEO of North Labs, to Deconstructing Data!

In this insightful discussion, we covered topics such as:

The importance of having quality, trusted data as a foundation before trying to implement AI/ML tools
Taking an incremental, value-driven approach to building a data program, starting with the biggest constraints/problems in the business
Uniting data across silos in an organization to get a more complete picture and make better decisions
Leveraging data and automation to drive growth and operational efficiencies

Don't miss this great conversation as Collin shares so many great analogies to help make tackling your toughest data problems make sense to everyone.

In this week's episode of Deconstructing Data, we welcome Bob Audet, Partner at Guidehouse, to discuss the rapidly evolving landscape of generative artificial intelligence in 2024.

We covered the importance of education to stay ahead of the AI curve, how AI can drive major productivity and efficiency gains, implementation challenges like ethical considerations and fast pace of change, as well as management struggles around governance to ensure AI systems are safe and aligned with regulations.

Topics:

Gen AI Adoption: Investment Risks Widening Disparities
Substantial Gains in Productivity, Automation, and Efficiency
Governance and Management Struggles with AI
Tech Stack

Join us for an eye-opening discussion on the opportunities and challenges presented by the emergence of generative AI in 2024.

On this episode of Deconstructing Data, we welcome Aaron Dix, Founder and CEO of BettrData.io.

Aaron shares his extensive experience working with marketing data and the challenges of ingesting, cleaning, and validating data from disparate sources. He explains how his company, BettrData, builds software to help streamline these processes so companies can organize and make sense of data.

We discussed the importance of data accuracy, especially when sources provide conflicting reports.

Topics: - Turning Raw Data into Valuable Insights: The Power and Practice of Data Enrichment

Key Benefits and Real-World Applications of Data Enrichment
Navigating the Future: Overcoming Challenges and Exploring Trends in Data Enrichment
Tech Stack

With the right strategy and tools, raw data can be transformed into business breakthroughs.

Join us for an insightful discussion on data integrations with our special guest Taylor 🌹 Gobar, User Privacy Advocate and Mobile Marketing Growth Leader.

Taylor shared her deep expertise in mobile marketing, gained from 14 years in the industry. She provided thoughtful perspectives on dealing with reduced targeting capabilities and loss of control due to changes in mobile tracking policies. We also discussed the importance of cross-functional collaboration and comprehensive documentation when building data models to avoid issues down the road.

Topics:

Maximizing Mobile Marketing: UA Data Potential
Data Models: Effective Conventions and Integrations
Data Latency Effects on CRM Campaigns
Tech Stack

We're thrilled to welcome Paul Boynton, Co-Founder of Company Search Incorporated, to Deconstructing Data.

Paul discusses how his company provides in-depth global business intelligence from thousands of data sources. We covered topics like data enrichment, supply chain analysis, and the importance of local partnerships for gaining insights that static data lacks.

Topics:

Sourcing Data: Obtaining Information Categories
Enriching Data: Industry and Research
Trade Data Usage: Relevance and Compatibility
Tech Stack

If you want to decode the trends, challenges, and opportunities in your niche, you won't want to miss this episode.

This week we welcome Pat LaCroix, Executive Vice President at Seekr Technologies.

We discussed Seeker's approach to developing reliable and transparent AI models by training them on verified data that aligns with principles like journalistic standards.

We talked about the problem of misinformation spreading due to models being trained on inaccurate data from popular yet unreliable sources, and how Seeker's methodology can help address this issue and expand opportunities for ethical advertising and publishing.

Topics:

Government Grade AI: Software and Technology
Podcast Sponsorships: Brand Alignment Before Promotion
Podcast Evaluation: Assessing Podcasts for Brand Suitability
Tech Stack

What metrics indicate a podcast's value for potential brand partners?

Come and learn insights from this episode.

This week we welcome multi-passionate entrepreneur DJ Kim, Founder of Cherry Assistant.

In this episode, DJ shared his experiences founding and selling several successful companies, offering tips on validation, automation, and adopting B2C strategies. DJ provides aspiring founders with advice on getting started and avoiding common mistakes based on his own entrepreneurial journey over the past decade.

In this episode of the Deconstructing Data podcast, we hosted Rocco Baldassarre, CEO of Zebra Advertisement and Human Data Intelligence. As a Forbes 30 Under 30 honoree, Rocco brought a wealth of digital marketing expertise to the conversation around leveraging first party data, AI, and consumer behavior tactics.

Some key takeaways:

Companies must better utilize their own customer data for personalized experiences.
AI and machine learning are revolutionizing data analysis and decision making.
Understanding consumer behavior means thinking like a customer and providing value, not just constant sales pitches.

This week we are featuring Nick Stoltz Chief Strategy Officer at Measured.

Nick brings a wealth of experience as a growth hacker, creating success for companies, teams, and technology products through strategic vision, marketing, operations, product commercialization, and business development. He has been instrumental in driving revenue and implementing systems and processes that enhance customer success and bottom-line growth. His expertise spans the marketing ecosystem, including technology, analytics, campaign planning, and audience activation for both traditional and digital channels.

Nick's journey includes pivotal roles at MarketShare, where he contributed to its growth from a small team to over 400 employees, leading to a $450M acquisition by Neustar.

Following MarketShare, he served as the COO of North America for Blackwood Seven, managing media, AI analytics, and various managed services.

Nick is currently the Chief Strategy Officer of Measured.

Topics include:

Beyond Common Attribution: Why Incrementality Testing Leads the Way
Decoding Sales Drivers: Unveiling Truths with Marketing Mix Modeling
Social Media Spending: Unmasking Over-Reporting and Maximizing ROI-Tech Stack

This week we welcomed guest Jamie Thomas, CEO and co-founder of Cognito Forms.

Jamie explained how he started out studying aerospace engineering but found his passion was in software development and web consulting. He and his co-founder noticed a common need among their clients for customizable software solutions and that inspired them to create Cognito Forms.

Their goal is to empower non-technical people to build their own tailored forms and workflows to manage data more efficiently.

Conversation TOPICS

AI Boost: Streamlining Marketers' Workflows
Effective Data Management Strategies
Data Collection Tools
Tech Stack

Get ready for a creative conversation about data-driven strategies for brands and advertising!!

We're thrilled to welcome advertising expert Kylie Kullack, Head of Client Engagement at Struck to the show.

With nearly 30 years of experience helping companies refine their brands, Struck takes a thoughtful, research-based approach to driving business results.

Kylie shared fascinating insights from her career trajectory, from working in media in New York to leading client initiatives for Struck. She detailed their four phase process consisting of diagnostics, tactical execution, testing, and planning that enables data-driven decision making.

A few key takeaways from the discussion include:

The importance of aligning branding with overarching business goals
Optimizing creatives based on engagement metrics and usability testing
Distinguishing brand building from sales activation and setting realistic timelines
Adapting marketing campaigns based on external events and crises

With tangible examples and an insider's perspective, Kylie provides a masterclass in strategic branding and marketing.

For entrepreneurs and executives looking to differentiate their brands, this episode is one not to miss. Tune in to hear Kylie's thoughts on driving measurable impact through research-backed strategies.

Get ready to dive deep into the data-driven strategies behind marketing success with Narine Galstian, CMO of SADA, An Insight company.

We'll discuss how organizations can leverage data analytics to shape their core values and transform their marketing.

Discussion topics include:

Data-Driven Core Values: Marketing Organization
AI: Impacts on Creative Process
Performance Indicators: Tracking Success of Marketing
Tech Stack

Join us for an insightful discussion with our guest, Chris Daly, Founder of I Want That! Chris is a wealth of knowledge when it comes to retail merchandizing, pricing and marketing.

We'll explore the world of consumer behavior and what motivates people to buy at different price levels and the importance of discounting the right way to maintain your profit margin.

Tune in for tactical tips you can test on your retail initiatives right away.

Conversation topics include:

Consumer Behavior and E-commerce
Let the Consumer Decide
Rethinking Discounting
Tech Stack

We are thrilled to have Rod Boothby, CEO and Co-Founder of IDPartner Systems with us this week on the Deconstructing Data podcast for what promises to be an insightful and empowering conversation.

"The internet was not designed with an identity layer." This has led to on overwhelming amount of internet fraud. Rod's solution to this ever growing problem is to leverage the strength of the banking system's fraud protection. Find out how in this week's episode!

Conversation TOPICS

The Need for Change: Users Should Own Their Data
Bank-Backed ID Systems: Building Digital Trust
Flaws of Current Systems: Fraud and Lack of Control
Tech Stack

Get ready for an insightful and straight-talking exploration of digital identity with one of the pioneers in the space.

This week we welcome Elizabeth Harr from Hinge Marketing back to the Deconstructing Data podcast. Liz is here again to fill us in on their 2024 High Growth Study.

In its ninth edition, this study is built to identify emerging trends in the professional services marketplace and determine what the fastest growing, most profitable firms do differently.

We will be covering the following topics:

High Growth Firms Spend More on Marketing and Research
Data and Technology Remain Focus for High Growth Firms
“Data is like x-ray vision.” High Growth Firms Track Are More Likely to Track and Use Data
Tech Stack

This week we had the pleasure of talking to Dr. Kyle Allison, The Doctor of Digital Strategy. Dr. Allison is a professor of digital marketing strategies, which is where he gets his nickname. He also has years of experience running marketing strategies for companies such as Best Buy, TigerDirect, Dick's Sporting Goods and more.

Get ready to explore the tech stack driving the advancements in digital marketing and gain invaluable knowledge to optimize your digital experiences. You can tune in for a deep dive into the heart of digital strategy and data modeling.

Conversation TOPICS include:

Human-Connection: Strategies for CRM Data Modeling
Deciphering Consumer Behavior: Advanced Data Modeling Techniques
Enhancing AI Experiences: Innovations in Customer Data Modeling
Tech Stack

This week we welcome Amit Deshpande to the podcast. Amit brings a wealth of expertise to our discussion as we delve into the intricacies of data science and its terminology to make it more accessible to all.

This week's Conversation TOPICS include:

Post-Cookie Era: AI Integration Strategies

With all the developments with AI, what are the top implications or possibilities for marketers?

How are you making AI real for your clients?

Channels Data Analysis: Machine Learning Actionability

With AI being dependent on data, how can data be made more actionable?

Tech Stack

Today on Deconstructing Data, we're thrilled to welcome Jacqueline Woods, Chief Marketing Officer of Teradata.

Jacqueline has had senior roles in Fortune 500 companies and her achievements are widely recognized, from being named among the 10 Most Successful Business Women Making a Difference in 2022 by cioviews.com to being listed in the TOP 100 Executive Women in Tech to Watch in 2023.

Conversation TOPICS:

AI Era: Trust in Data
Human-Centric Data Lineage
Leadership: AI for Customer Value
Tech Stack

Don't miss this insightful episode with Jeff Marcoux, Teacher of B2B Marketing at Oregon State University and former CMO at Bombora.

Jeff joins us to explore critical strategies for leveraging intent data to boost your go-to-market strategy. Tune in now for practical tips you can instantly apply to enhance your GTM strategy using intent data.

Conversation TOPICS include:

Intent Data: GTM Strategy Integration
Data Quality: Importance and Privacy
Buyer Committee Insights: Leveraging Data

Join us for an exhilarating episode of Deconstructing Data as we welcome our amazing guest, Max Gomez Montejo, to the show.

Max is CMO at Next Net Media and brings a wealth of expertise and insights to the table.

Max’s innovative, data-driven approach transforms brands, including The HOTH, a leading search engine marketing company and Authority Builders. They boost businesses with services like SEO, PPC, content creation, and offer an SEO reseller program.

Max’s experience spans e-commerce, travel, telco, and B2B, driving growth and collaboration at Next Net Media. As a guest professor in various universities, Max shares his wisdom, shaping the future of marketing with students.

In this episode, we’re thrilled to be joined by Atul Patel, CEO and Co-Founder of Orbee.

He's an expert in middleware and customer experience in the automotive industry. We’ll get into how automakers are using data to automate creative generation and audience segmentation as well as:

What role does Middleware play in the automotive industry?
What is the role data plays in improving the customer experience?
How can data help automate things like creative generation or audience segmentation?
Tech Stack

So tune in for an enlightening discussion!!

This week, we are excited to welcome Latha Sarathy, Chief Research Officer of the Association of National Advertisers, to the podcast.

Latha has built a career in advertising research with a purpose! In this episode you will hear how Latha has reshaped the advertising industry with her groundbreaking gender equality research for SeeHer and the ANA.

Topics include:

Gender-Inclusive KPIs: Marketing Insights
Integrating Data for Inclusive Advertising
Strategizing Inclusivity: Brands and Data
Tech Stack

Tune in for an enlightening discussion on how data-driven approaches can pave the way for a more inclusive future in marketing and beyond.

Deconstructing Data is proud to welcome 🌞Sara Hanks, LSS MBB Senior Director, Project Management at GE Transportation, a Wabtec company.

Leading a team of project managers who break down functional barriers to solve business problems, with technology based solutions. Sara's approach combines tools from the Lean Six Sigma toolkit, as well as Project Management from PMI and design thinking.

Our conversation with Sara will cover the spectrum from maximizing output with minimal input, ensuring data quality for operational excellence, to fostering an environment of continuous improvement within organizations.

Topics:

1.⁠ ⁠Get More Output with Less Input

Data Quality for Operational Excellence
Cultivating a Continuous Improvement Culture
Tech Stack

Today we welcome Barbara Cavness, the visionary CEO of (un)Common Logic on Deconstructing Data.

Barbara's journey epitomizes the essence of a purpose-driven leader in the digital age.

In this episode, we'll talk about the core principles that Barbara has embraced to set a compelling vision for her agency.

We explore her unique approach to humanizing performance-based businesses, her commitment to building strong, engaged teams, and her innovative strategies for fostering a culture where digital marketing experts thrive.

In this week's Deconstructing Data, we're excited to welcome Chris Rodgers, the esteemed Founder and CEO of CSP, as our special guest.

Chris brings a wealth of knowledge and experience in the field of SEO and Google Algorithms, and we look forward to hearing his unique insights and the story behind his journey to becoming a leader in the industry.

Topics for Discussion:

Google's Algorithm Changes: Unravel the latest updates to Google's algorithm and how they're shaping the digital landscape.

Google Trends in 2024: Dive into the current trends on Google, understanding what's hot and what's not in 2024.

SEO Impact: Off-Page vs. On-Page : A critical comparison of off-page and on-page SEO strategies and their impact on traffic.

Tech Stack: Explore the essential technologies and tools that are driving success in data analytics and digital marketing.

Join us on Deconstructing Data as we welcome Larry Allen, VP and GM of Addressable Enablement at Comcast Advertising.

Delving into his journey to the forefront of TV advertising, Larry offers unique insights into the dynamic world of addressable TV.

Comcast Advertising is the advertising division of Comcast Cable. Larry was also recently appointed the Board Chairman of Go Addressable, which is now an official, non-profit trade organization

The conversation will explore the growth and momentum of TV ads, discuss the adoption and usage trends in addressable TV, and forecast the future of this rapidly evolving sector.

In this week's episode, we are thrilled to welcome a special guest, Rico Dittrich, a renowned Project Lead and Privacy Ambassador at Fifty-Five.

Rico will share his unique journey and insights into the world of data privacy, an area he has passionately contributed to.

Key Discussion Points Include:

1) Cookie Depreciation: Marketers' Dilemma - Delving into the challenges faced by marketers in the era of depreciating cookies.

2) Privacy Regulations & GenAI Impact

3) CDPs for First-Party Data Mastery

Don't miss this opportunity to engage in a dynamic conversation about the intersection of data privacy and technology. Whether you're a professional in the field or simply interested in the topic, this podcast will provide valuable insights and perspectives.

Start the New Year with David and Jessie on Deconstructing Data. This week they introduce Louis Lombardi.

Louis is the CEO of Wallet Group and founder of Insider Data 360.

Conversation topics include:

Data Enrichment and Data Mining
Meta and Semantic Data
Visitor Identification
Tech Stack

This week on “Deconstructing Data,” hosts Jessie and David cover the whirlwind year of 2023 with data and AI.

It’s been a year of remarkable developments and shifts, with a particular focus on the transformative impact of ChatGPT.

Our hosts will explore how this groundbreaking AI has reshaped strategies, consumer engagement, and data analytics in the marketing world.

From the challenges of adapting to new AI-driven tools to the exciting opportunities they present.

We will dissect the biggest stories, trends, and lessons from 2023.

Join us for an insightful wrap-up of a year that saw the marketing and advertising landscapes evolve dramatically, driven by innovation and technology.

This week we spoke to Samuel Thimothy, Chief Growth Officer at OneIMS.com, a seasoned strategist specializing in impactful go-to-market strategies and RevOps implementation is coming on Deconstructing Data!

Conversation TOPICS

The Importance of Data and the Growth Formula (Acquisition + Retention = Growth)
Data-Driven Content Marketing: The intersection of content marketing and data analytics.
Marketing Automation and Data Integration: The role of marketing automation tools in gathering and leveraging data for lead nurturing, personalized, communication, and improved customer experiences.
Tech Stack

This week welcome. Jeremy Levitan, CEO of NewText. Jeremy has a wealth of experience in the MarTech/AdTech space including working for Twitter and VaynerX.

Discussion Topics Include:

Navigating the Shift: Identity Graphs & Marketing Attribution in a Cookieless Era
The Rising Value of Phone Numbers: The New Anchor in Marketing Strategies
SMS Marketing: Why It's Crucial & How to Leverage It Effectively

Today on Deconstructing Data, we're thrilled to welcome Christina Inge, Author of Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies. An expert in leveraging web data and AI for marketing, Christina brings insights into innovative data strategies for today's dynamic marketing landscape.

Marketing Metrics In The Age Of ChatGPT
Using Data To Make Strategic Decisions
Effective Data Audits For Ads & Enrichment
Tech Stack

Today on Deconstructing Data, we are thrilled to welcome Yanay Sela, CMO of Bright Data. An expert in leveraging web data and AI for marketing, Yanay brings insights into innovative data strategies for today's dynamic marketing landscape.

Maximizing ROI with Google AI in Advertising
What is public web data and how are marketers using it
How public data might not remain public for long
Tech Stack

This week we welcome back Fariba Zamaniyan, VP Data & Analytics at TiVO.

Discussion topics include:

1. Back to the Basics - Importance of Deterministic Data

2. Importance of Metadata

3. Addressability Focused ID Graphs

4. AI and Identity

This week we talked to Melinda Byerley, CEO of Fiddlehead Marketing, LLC.

Discussion topics include:

1) Marketing Analytics and AI In Marketing Analytics

2) Data Privacy And Ethics

3) Creating Cultures That Are Data-Driven.

This week we welcome, Jonathan Chin, Co-Founder of Facteus for this episode of Deconstructing Data.
Topics of discussion include:

What kind of metrics and spending data can be used for competitive insights to better understand how competitors are doing?
How Market Share Data provides a view on which retailers are winning in the wallets of consumers - even by geographies, or within a specific spend category.
How the potential of consumer spending data from DaaS companies allied with AI tools can identify emerging market trends, inform marketing decisions, and guide the development of effective policies and sustainable business practices.
Tech Stack

This week we welcome the knowledgeable and experienced Jason Downie, US CEO of Making Science, a Digital Acceleration Company.
Having donned multiple hats, from his tenure at Lotame outside the walled gardens, to the power centers of Google, and now at the crossroads with Making Science, Jason has been an active player in the evolving world of data.

We dive into a variety of topics including:

Data Privacy
1st Party Data Strategy and CDP/CDA
AI Applications for Marketing
Tech Stacks

This week on Deconstructing Data we welcome Ted Sfikas of Tealium as he explores the profound influence of privacy in contemporary first-party digital marketing.
Dive into the integration of MarTech/AdTech with Omnichannel strategies, and grasp the growing significance of First-Party Data in today's landscape.
Understand the upcoming shifts in data for advertising.

This week we are deconstructing data with Joe Wheeler⁠, tech innovator and best-selling author of The Digital-First Customer Experience. We will be gettinginto the convergence of technologies, exploring the frontier of generative AI, and unlocking the secrets behind crafting bespoke experiences through machine learning!
Discussion Topics:
1. Melding Minds: Exploring the Convergence of Tech!
2. Next-Gen Intelligence: The Future of Generative AI!
3. Bespoke Experiences: How ML Crafts Personalization!

This week we welcome Michael Cohen, CD&AO of Plus Company. He comes from a background of AI and R&D for Marketing Management and Business Growth.
We'll discuss Data-Centric AI, explore the synergy of Prediction and Judgment, and introduce GenAI: your tool for crafting desired data instantly.

This week we welcome Adam Heimlich Founder and CEO of Chalice Custom Algorithms to uncover the future of custom algorithms, data collaboration, incremental performance, how custom algorithm software reduces corporate risk and big-tech dependency and AI for digital media buying.

Today we’re very lucky to welcome Vibhor Kapoor, President of AdRoll. Vibhor's stellar resume speaks for itself, but what truly sets him apart is his passion for marrying technology and marketing to create incredible consumer experiences.

Currently at the helm of AdRoll, a division of NextRoll, as President, Vibhor has been a guiding light in the realms of marketing, strategy, and customer success across some of the biggest names in tech, like Adobe and Microsoft.

Get ready for insights that could very well reshape your understanding of marketing in the digital age.

Among other things, we will be talking to Vibhor about:

Using AI-powered automation to drive marketing performance
The holy grail of attribution in a multi-channel world
The benefit of using centralized marketing data

Today we are welcoming back DeVaris Brown, CEO and Co-Founder of Meroxa to talk about:

Architecting Centralized Data: 2Constructing a Solid, Trustworthy Data Hub
Decentralized Consumption: Promoting Data Access and Utilization for All
Striking Data Balance: Achieving the Perfect Blend of Centralization and Decentralization

You won't want to miss this Data in the Influencer Marketing Space episode of Deconstructing Data with Founder and CEO of Influur, Alessandra Angelini.
Topics include:
1. The importance of taking data-based decisions as a CEO of a startup.
2. The importance of analyzing advertising data for people using influencer marketing.
3. Privacy, transparency, accuracy, and security as a top priority when it comes to technology
4. Teck Stack

This week's Deconstructing Data, featuring Ana Mourao, a seasoned expert in Digital Marketing and CRM at Stanley Black & Decker, Inc.
With extensive experience in driving digital transformation across Fortune 500 companies, Ana thrives at the crossroads of marketing, data, and technology.
This episode will dive into the power of zero and first-party data for B2B2C companies, especially those in the midst of digital transformation. Ana will explore the following discussion topics:
Getting to Know Your Customers: Understand how B2B2C companies can utilize zero and first-party data to engage better with end-users, and why having a robust data storage system is crucial.
Identity Resolution & Data Enrichment: Explore the impact of identity resolution and data enrichment on enhancing the customer experience, especially for those who operate through retailer partners and distributors.
Navigating Privacy and Compliance: Learn the importance of having governance over how the data is collected and used, to stay compliant with global privacy laws while still providing a personalized customer experience.
Tune in for this informative discussion with Ana, David and Jessie.

This week we are lucky to welcome Harry Maugans, Founder and CEO of Privacy Bee.

Privacy Bee is a company that believes privacy is a human right. Harry has a robust background in data, marketing and analysis, previously serving as the CEO of Clickagy and Vice President of Product at ZoomInfo. These experiences and the current market led him to start Privacy Bee. Harry will discuss:

How marketing data gathered by companies can potentially lead to hacks and cybersecurity threats
How companies and consumers can prioritize safety when it comes to personal data
How much control consumers and companies really have over the data they and their employees share (Privacy Bee can give companies more control)

Connect with Harry:

• LinkedIn: https://www.linkedin.com/in/harrymaugans/

Connect With Privacy Bee

LinkedIn: https://www.linkedin.com/company/privacybee/

You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics and use our AI to builded an extended audience of more people just like your best customers. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

Deconstructingdata #AI #Privacy #Data #Tech

This week we are lucky to welcome Kamal Shaik, Chief Data Officer at REAL

Kamal has impacted the business landscape by crafting data-centric products spanning domains like Social Networking, Advertising, and Marketing. With a profound expertise in AI/ML, Big Data, and Business Intelligence, he's been at the forefront of blending analytics and data engineering into transformative products and programs.

Connect With REAL

LinkedIn: https://www.linkedin.com/company/getrealapp

You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics and use our AI to builded an extended audience of more people just like your best customers. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

Deconstructingdata #AI #ML #Marketing #Tech

This week we are lucky to welcome Cory Munchbach, CEO, BlueConic

BlueConic is the world's leading Customer Data Platform, beloved by customers the world over from VF Corp to Colgate to Mattel to UEFA and back again. One of Vista Equity Partner's Endeavor Fund portfolio companies, BlueConic is on a mission to liberate your data in the privacy-first era by putting unified, privacy-compliant first-party data into the hands of business teams that want to transform the customer relationship and unleash growth.

LinkedIn: https://www.linkedin.com/in/corymunchbach/

Connect With BlueConic

LinkedIn: https://www.linkedin.com/company/blueconic/

You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics and use our AI to builded an extended audience of more people just like your best customers. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

Deconstructingdata #CDP #FirstPartyData #Marketing #Tech

This week we are lucky to welcome Ariel Geifman, Chief Revenue Officer at Dealtale

Ariel Geifman is an expert B2B marketer. He has over 15 years of experience scaling tech companies. His skills span outbound marketing, social selling, content development, and online advertising.

Connect with Ariel:

LinkedIn: https://www.linkedin.com/in/arielgeifman/

Connect With Dealtale

LinkedIn: https://www.linkedin.com/company/dealtale/

You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics and use our AI to builded an extended audience of more people just like your best customers. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

Deconstructingdata #AI #CustomerData #Marketing #Tech

This week we are lucky to welcome Fariba Zamaniyan, VP of Data and Advertising at TiVo

Fariba has been on the podcast multiple times before. She was an original guest on our early Fireside chats that originally inspired Deconstructing Data.

Fariba is a recognized leader and media industry expert with a proven career history of success in the development and scale of products that monetize data and technology for advertising.

Fariba is someone we’re grateful to get to work with her on a number of projects as we are proud partners with TiVo.

It’s a privilege to be able to work with TiVo to help more advertisers improve return on ad spend by targeting their consumer audiences deterministically.

Connect with Fariba:

LinkedIn: https://www.linkedin.com/in/fariba-zamaniyan-5541014/

Connect With TiVo

LinkedIn: https://www.linkedin.com/company/tivo/

You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics and use our AI to builded an extended audience of more people just like your best customers. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

Deconstructingdata #TVData #Addressibility #Marketing #Tech

This week we are lucky to welcome another esteemed guest.

He is the Partner at Guidehouse who was also on episode 40 with DW. Please welcome Bob Audet back to the show.

Bob is a highly acclaimed Partner and Data Management leader at Guidehouse, with a wealth of experience in advising top executives and driving transformational change across industries.

He is a strategic thinker and expert in delivering high-quality results, with a focus on helping organizations extract value from their data assets and establish effective data management capabilities.

Bob has been actively involved in leading data-related efforts across the Federal Government and has spoken at MIT CDO Symposium on the Federal Data Strategy and the OPEN Government Data Act.

Join us this week as we deconstruct data with Dennis DeGregor and unearth the secrets, tips, and ticks that will prepare marketers for the future. Connect With DeBob Audet

LinkedIn: https://www.linkedin.com/in/robertaudet/

Connect With Guidehouse

You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

Deconstructingdata #DataStewardship #Marketing #Tech

How do the leading retail brands balance customization and identity? Dive deep with us as we unravel the secrets behind some of the industry's biggest game-changers.

📌 Discussion Topics:

Decoding FindMine's Success: Uncover the magic behind FindMine's innovative approach to inventory management. We'll explored how they've harnessed data to not only streamline their operations but also make significant strides in reducing waste.
The Danger of Over-Personalization: Personalization is the buzzword, but where should we draw the line? We delve into the intricacies of tailoring consumer experiences and discuss strategies for brands to maintain their unique identity amidst the personalization frenzy.
Enriching the Customer Journey: Ever wondered how advertising data can be a goldmine for retail businesses? Join us as we shed light on leveraging this crucial data to maximize revenue, all the while fostering sustainability in business operations.
Tech Stack: Hear about Michelle's favorite tools in her tech stack.

Whether you're a retail enthusiast, a budding entrepreneur, or just curious about the intersection of tech and commerce, this podcast promises enlightening discussions and insights from the frontlines of retail innovation.

BDEX is proud to welcome Matt Prohaska with Prohaska Consulting on Deconstructing Data.
We'll be covering identity, attribution & measurement, ai, tech stack and more.

This week on Deconstructing Data, we have the pleasure of welcoming Michael Trapani.

During the show, Jessie Lizak, CMO at BDEX, and David Finkelstein, BDEX's Co-Founder and CEO, will delve into a range of topics with Michael, including the positive and negative trends in brands moving away from third-party data, the shift from marketing to dedicated data teams, and how the financial services industry is using data today.

Connect With Michael Trapani LinkedIn: https://www.linkedin.com/in/trapanimichael/

Connect With ActionIQ Website: https://www.actioniq.com LinkedIn: https://www.linkedin.com/company/actioniq/

You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.

While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

Timestamps: 0:00 Intro Music 0:36 Introducing Michael Trapani 3:50 Pros & Cons to the Rise of First Party Data in Brands 13:24 Marketing to Data Teams for Customer Data Management 23:41 Financial Sector's Data Utilization 35:19 What's in Your Tech Stack? 37:47 What Advice Would You Give Your Younger Self? 42:10 Connect with Michael or ActionIQ

Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8

Deconstructingdata #DataGovernance #Marketing #Tech

Today, we are welcoming Ivan Ostojic, Chief Business Officer of Infobip. Ivan is in charge of setting company strategy and direction, developing and delivering new business growth and overseeing functions in charge of exponentially scaling Infobip’s growth.

We will be discussing: 1. Data and Analytics and the Intersection of AI 2. Chatbots and CX 3. How generative AI is transforming the customer journey 4. Tech stack

Connect With Ivan Ostojic LinkedIn: https://www.linkedin.com/in/ivan-ostojic/

Connect With Infobip Website: https://www.infobip.com LinkedIn: https://www.linkedin.com/company/infobip/

You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.

While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

Timestamps: 0:00 Intro Music 0:36 Introducing Ivan Ostojic 5:52 Data and Analytics and the Intersection of AI 13:53 Chatbots and CX 20:25 How Generative AI is Transforming the Customer Journey 33:29 What's In Your Tech Stack? 36:00 What Advice Would You Give Your Younger Self? 41:12 Connect with Ivan Ostojic

Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8

Deconstructingdata #DataGovernance #Marketing #Tech

On today's show we look back at our second episode of Deconstructing Data with the Co-founder of BDEX, Michael Aronov. We interview him about his experiences with immigrating to the US and being an entrepreneur of multiple businesses.

We’ll also be discussing the topics of identity resolution and advertising on the internet, along with our newest creation of OMNI IQ.

You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.

While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

This week on the Deconstructing Data Podcast, we are honored to host Dennison DeGregor, VP & Global Chief Data Officer for Ogilvy/Verticurl.

Dennison is a pioneer in his field, carving a path for Fortune 500 brands globally on enterprise CX transformation, analytics, and leveraging technology for a competitive business edge.

Dennis has a track record of leadership and innovation, crafting an analytics, data monetization, and cloud-based platform strategy for a $1 billion+ P&L.

He's also recognized as a game-changer, having developed the first AI-as-a-Service cloud platform in the contact center managed services industry.

Our conversation will dive into data-driven personalization, AdTech MarTech integration, the impact of data-driven customer experiences on the brand, and the tech stack that powers it all.

But Dennis isn't just a seasoned veteran - he's also an author, providing key insights into the next generation of applied, IoT-centric strategic AI and the strategies for closing the Brand/Customer gap with advanced data, analytics, and technology.

Join us this week as we deconstruct data with Dennis DeGregor and unearth the secrets, tips, and ticks that will prepare marketers for the future.

Connect With Dennison DeGregor

LinkedIn: https://www.linkedin.com/in/degregor/

Connect With Ogilvy

Website: https://www.ogilvy.com
LinkedIn: https://www.linkedin.com/company/ogilvy/

Connect With Verticurl

Website: https://www.verticurl.com
LinkedIn: https://www.linkedin.com/company/verticurl-pte-ltd/

You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.

While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

Timestamps:

0:00 Intro Music 0:38 Introducing Dennison DeGregor 3:38 Data Driven Personalization 10:36 AdTech & MarTech Integration 13:35 Data Driven Customer Experience 26:13 What's In Your Tech Stack 30:20 What Advice Would You Give Your Younger Self 41:40 Connect With Dennison DeGregor

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

Deconstructingdata #DataGovernance #Marketing #Tech

In this episode, we have the privilege of hosting Jim Williams, CEO of Uptempo. Jim is a seasoned professional specializing in early-stage tech companies. His expertise in revenue scaling and tactical demand programs is invaluable.🔎 Dive into intriguing topics:-Data governance for marketers-Impact of "bad data" on marketing and sales-The power of marrying marketing and finance dataJim will also share insights into his favorite tech tools and offer valuable advice for marketers based on his experiences. Don't miss out on this engaging discussion!Join us and gain valuable knowledge from Jim's expertise.

Connect With Jim Williams

LinkedIn: https://www.linkedin.com/in/jimcwilliams/

Connect With Uptempo

Website: https://www.uptempo.io
LinkedIn: https://www.linkedin.com/company/uptempo/

You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.

While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

Timestamps:

0:00 Intro Music

0:40 Introducing Jim Williams, CEO of Uptempo

6:58 Data Governance for Marketers

12:07 Impact of "Bad Data" on Marketing & Sales

21:36 The Power of Marrying Marketing & Finance Data

31:34 What's in your Tech Stack?

35:55 What Advice Would You Tell Your Younger Self

40:42 Connect with Jim Williams

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8#Deconstructingdata #DataGovernance #Marketing #Tech

Today, we are excited to welcome Lilit Davtyan, the CEO of Phonexa.As Phonexa’s CEO, Lilit shapes the all-in-one performance marketing automation suite for calls, leads, clicks, email, SMS, accounting, and more, by leading the company’s business development, strategic growth, client relationships, operational transformation, and financial health.Lilit formerly served as the company’s CFO, overseeing an average of $200 million in revenue yearly throughout Phonexa Holdings and its related entities businesses in Los Angeles, United Kingdom, and Ukraine since 2016. We are honored to have Lilit join us on Deconstructing Data.Connect With Lilit DavtyanLinkedIn: https://www.linkedin.com/in/cpaglobe/ Connect With PhonexaWebsite: https://phonexa.comLinkedIn: https://www.linkedin.com/company/phonexa/You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/loginTimestamps:0:00 Intro Music0:40 Introducing Lilit Davtyan, CEO of Phonexa7:35 Tying Publisher & Affiliate Outcomes to Business Outcomes16:48 Martech Challenges & Data Silos21:14 How To Stay Compliant in Lead Generation27:34 What's in your Tech Stack?31:15 What Advice Would You Give Your Younger Self?34:34 Lessons From My Career38:18 Connect with Lilit DavtyanConnect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

DeconstructingData #Technology #Data

Join us for an exciting conversation about the future of AI and data in advertising, training AI to recognize bias and not generate biased results, and fighting racism with data.We'll be discussing topics such as identity resolution, data enrichment, and advertising data. To fight racism in advertising, there's a new bridge we should cross: Data. X_Stereotype's proprietary AI provides marketers a scorecard on their ads, analyzing sentiment by race, intent to purchase by race, authenticity by race, and more. Emotional intelligence is profitable - and with over 2 million collective data points, marketers can rest assured they have the right intentions in their creative and execution.Our guest, Larry Adams, CEO and Founder of X_Stereotype, will be sharing his expertise on the topic. We'll also be discussing design/product experience & growth marketing, digital transformation, and more.Discussion Topics:- The future of AI and data in advertising- Training AI to recognize bias and not generate biased results- Fighting racism with dataSo join us for this exciting episode of Deconstructing Data! Don't miss out on this unique opportunity to gain valuable insights and engage in thought-provoking discussions. See you there! 🚀Connect With Larry AdamsLinkedIn: https://www.linkedin.com/in/larryvadams/ Connect With X_StereotypeWebsite: https://xstereotype.comLinkedIn: https://www.linkedin.com/company/xstereotype/You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/loginTimestamps:0:00 Intro Music0:40 Introducing Larry Adams, CEO & Founder of X_STEREOTYPE12:50 The Future of AI & Data in Advertising16:51 Training Ai to recognize Bias22:36 Fighting Racism with Data40:10 What's in your Tech Stack?43:25 Connect with Us & Our GuestConnect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

DeconstructingData #Technology #Data

Join this discussion on the intersection of technology and real estate with our special guest Rich Swier, Founder of Offrs.com.We will be discussing how AI and data are revolutionizing the real estate industry and how machine learning is reshaping business strategies.We will also dive into the next generation of lead generation and how AI is transforming sales and marketing for real estate professionals.As a bonus, Rich will be sharing some of his favorite tech tools that he and his team use to stay ahead of the game.Connect With Rich SwierLinkedIn: https://www.linkedin.com/in/swier/ Connect With Offrs.comWebsite: https://offrs.comLinkedIn: https://www.linkedin.com/company/offrs-com/You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/loginTimestamps:0:00 Intro Music0:38 Introducing Rich Swier, Founder of Offrs.com8:40 Revolutionizing Real Estate with AI20:45 How AI & Machine Learning are Reshaping Business Strategies34:21 How AI Revolutionizes Sales & Marketing for Real Estate Professionals41:25 What's In Your Tech Stack?45:35 Connect with Rich SwierConnect with BDEX:Web: https://www.bdex.comLinkedIn: https://www.linkedin.com/company/bdex/Twitter: https://twitter.com/BDEXInstagram: https://www.instagram.com/bdex_llc/TikTok: https://www.tiktok.com/@bdex_llcSpotify: https://spoti.fi/3Yxs0x8

DeconstructingData #Technology #Data

We are so excited to have Aaron Edwards, CEO of The Charles NYC join us on today's Deconstructing Data.We will be discussing, Pairing data and cultural insights, leveraging paid and organic data, data governance for small business, and the cookieless work that's not really cookieless.Connect With Aaron EdwardsLinkedIn: https://www.linkedin.com/in/aaroncedwards/ Connect With The Charles NYCWebsite: https://thecharlesnyc.comLinkedIn: https://www.linkedin.com/company/the-charles/You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/loginTimestamps:0:00 Intro Music0:38 Introducing Aaron Edwards 3:40 Pairing Data & Cultural Insights12:08 Data Governance with Marketing Agencies19:17 The Cookieless World Is Not Really Cookieless33:17 What's in your Tech Stack?37:40 Advice I'd Give Myself42:42 Connect with Aaron Edwards44:25 Check Out Omni IQConnect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

DeconstructingData #Technology #Data

Join us for an exciting episode of Deconstructing Data, where we'll be diving into the world of data-driven insights and innovative marketing strategies. Our special guest, Przemysław Depka Prondzinski from GetResponse, will be sharing his expertise on three fascinating data-related topics:1. Data-driven email marketing2. How to hyper-personalize your customer journey using advanced segmentation and AI3. How Data and AI Are Changing Email MarketingBut that's not all. We'll also be discussing Przemek's favorite marketing tools and the secrets, tips, and tricks that will prepare marketers for the future.So, join us on all major podcast apps, YouTube, TikTok, LinkedIn, and Twitter, and tune in to Deconstructing Data for an insightful discussion with Przemek.Connect With Przemysław Depka ProndzinskiLinkedIn: https://www.linkedin.com/in/pdepka/ Connect With GetReponseWebsite: https://www.getresponse.comLinkedIn: https://www.linkedin.com/company/getresponse/You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/loginTimestamps:0:00 Intro Music0:38 Introducing Przemysław Depka Prondzinski from GetResponse5:13 Segmentation & AI Recommendations15:29 How AI is Revolutionizing Email Marketing28:25 The Rise of AI Content Creation Tools30:01 What's in your Tech Stack?38:17 Connect with Przemysław Depka ProndzinskiConnect with BDEX:Web: https://www.bdex.comLinkedIn: https://www.linkedin.com/company/bdex/Twitter: https://twitter.com/BDEXInstagram: https://www.instagram.com/bdex_llc/TikTok: https://www.tiktok.com/@bdex_llcSpotify: https://spoti.fi/3Yxs0x8

DeconstructingData #Technology #Data

In this episode, we have Adam Dornbusch, CEO and Founder of EnTribe, who will share his insights and knowledge on reaching millennials with user-generated content, identity resolution, and the importance of first-party data in advertising today.Adam has more than 20 years of experience building domestic and international multiplatform businesses. Before founding EnTribe, Adam spent four years building the Community Content & Rewards program at GoPro, where his team licensed millions of photos and videos from the GoPro community for Super Bowl Ads, The GoPro Channel, Out Of Home, and In-Store marketing.During this episode, Adam will reveal how EnTribe uses AI, image recognition, identification, EXIF metadata, and other technologies to verify ownership, and will provide insights on working with actual customers versus paid influencers.Adam will also discuss the opt-in era and share tips and tricks to help prepare marketers for the future. He will offer advice on how to make ads feel more authentic, trustworthy, and not subject to the transactional social media landscape of today.In closing, Adam will share how listeners can find him and we'll also discuss how to find Deconstructing Data on all major podcast apps, YouTube, TikTok, LinkedIn, and Twitter. Additionally, we'll provide a QR code to bdex.com, where listeners can try out BDEX's Omni IQ, an analytics tool that provides insights on gender, birth year, and household income.Don't miss this insightful episode that will leave you with valuable knowledge to apply in your marketing and advertising strategies. Remember, no pain, no gain! So tune in and let's deconstruct some data.Connect With Adam DornbuschLinkedIn: https://www.linkedin.com/in/adamdornbusch/ Connect With EnTribeWebsite: https://www.entribe.comLinkedIn: https://www.linkedin.com/company/entribe/You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/loginTimestamps:0:00 Intro Music0:38 Introducing Adam Dornbusch of EnTribe7:14 Reaching Millennials with User Generated Content15:29 What is Identity Resolution?21:03 Why is First Party Data so Important?26:17 The Power of Influencer Content31:17 What's In Your Tech Stack?Connect with BDEX:Web: https://www.bdex.comLinkedIn: https://www.linkedin.com/company/bdex/Twitter: https://twitter.com/BDEXInstagram: https://www.instagram.com/bdex_llc/TikTok: https://www.tiktok.com/@bdex_llcSpotify: https://spoti.fi/3Yxs0x8

DeconstructingData #Technology #Data

We can't believe it's already been a YEAR since we started Deconstructing Data!!!

On today's show we're jumping into a time-machine and heading back to the first episode where we introduced you all to Co-Founder & CEO of BDEX, David Finkelstein, our Fractional CMO Jessie Lizak, and our marketer friend Joshua Morgan.

You'll hear us figure out what to name the show, the importance of data in marketing and advertising, and our initial goals with Deconstructing Data.

You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/loginConnect with BDEX:Web: https://www.bdex.comLinkedIn: https://www.linkedin.com/company/bdex/Twitter: https://twitter.com/BDEXInstagram: https://www.instagram.com/bdex_llc/TikTok: https://www.tiktok.com/@bdex_llcSpotify: https://spoti.fi/3Yxs0x8

DeconstructingData #Technology #Data

We have the pleasure of speaking with Prashant Mehta, Founder and CEO of Ficus Analytics, on Deconstructing Data.We will delve into three data-related topics:1. How to make consumption of analytics frictionless2. Understanding the entire customer journey is key to marketing and confounding factors in advertising data3. ChatGPT and other large language models in analyticsWe will also explore the topics of identity resolution, data enrichment, and advertising data, and discuss the challenges and solutions in these areas.For example, perfect identity resolution is hard, but directional/fuzzy matching may be good enough to answer a lot of business questions.In terms of advertising data, identifying confounding factors is key, and trying out multiple approaches to assess the effectiveness of an ad campaign can provide more insightful results.And lastly, we will have some fun discussing my favorite marketing topic: price elasticity.If you're interested in learning more about these topics, be sure to tune in to the upcoming episode of Deconstructing Data titled "How to make consumption of analytics frictionless." Don't forget to like and share with your network!Connect With Prashant MehtaLinkedIn: https://www.linkedin.com/in/prashantmehta0/ Connect With Ficus AnalyticsWebsite: https://www.ficusanalytics.comLinkedIn: https://www.linkedin.com/company/ficus-analytics/You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/loginTimestamps:0:00 Intro Music0:38 Introducing Prashant Mehta, Founder & CEO of Ficus Analytics3:23 How To Make Analytics Consumption Frictionless10:13 Understanding the Entire Customer Journey16:00 How To Make Sure You Have Quality Data?20:32 ChatGPT & Other Large Language Models in Analytics32:00 What's In Your Tech Stack?33:52 What Advice Would You Give Your Younger Self?36:53 Career Advice For Everyone43:02 Connect with Prashant Mehta43:42 Check Out Omni IQConnect with BDEX:Web: https://www.bdex.comLinkedIn: https://www.linkedin.com/company/bdex/Twitter: https://twitter.com/BDEXInstagram: https://www.instagram.com/bdex_llc/TikTok: https://www.tiktok.com/@bdex_llcSpotify: https://spoti.fi/3Yxs0x8

DeconstructingData #Technology #Data

In this episode, David and Jessie will sit down with special guest Bob Walczak, CEO of MadTech, to discuss the latest privacy safe audience targeting tech strategy.🎧 Tune in as they cover a variety of topics, including data transfer and interoperability, 1st party vs 3rd party data, and identity without cookies.Don't miss out on this exciting conversation! Connect With Bob Walczak LinkedIn: https://www.linkedin.com/in/bobwalczak/ Connect With MadTechWebsite: https://madtech.ioLinkedIn: https://www.linkedin.com/company/madtechadvisors/You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/loginTimestamps:0:00 Intro Music0:38 Introducing Bob Walczak, Founder & CEO of MadTech9:36 First Party vs. Third Party Data15:50 Data Transfer & Interoperability22:07 Identity without Cookies37:20 What's In Your Tech Stack40:56 Advice For Your Younger Self43:12 Connect with Bob Walczak43:26 Check Out Omni IQConnect with BDEX:Web: https://www.bdex.comLinkedIn: https://www.linkedin.com/company/bdex/Twitter: https://twitter.com/BDEXInstagram: https://www.instagram.com/bdex_llc/TikTok: https://www.tiktok.com/@bdex_llcSpotify: https://spoti.fi/3Yxs0x8

DeconstructingData #Technology #Data#advertising #b2cmarketing #marketresearch

Join Deconstructing Data on March 9th as Conor McKenna, Director at LUMA, discusses the evolving data ecosystem and its implications, including the growing importance of 1st party data, new 1st party data networks like Retail Media Networks, and more.

The conversation will also cover topics such as CTV, Commerce Media, and Ad Tech consolidation.

Conor brings over a decade of investment banking experience and a focus on Ad Tech, CTV, and emerging trends in Commerce Media and Digital Audio. Don't miss out!

Connect With Conor McKenna

LinkedIn: https://www.linkedin.com/in/conor-mckenna-7a079125/
Twitter: https://twitter.com/conorjmckenna

Connect With LUMA Partners

Website: https://lumapartners.com
LinkedIn: https://www.linkedin.com/company/luma-partners-llc/

Tune in to Deconstructing Data on all major podcast apps, YouTube, TikTok, LinkedIn, and Twitter. If you have any questions or feedback, please feel free to reach out to us at info@bdex.com.

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

Timestamps: 0:00 Intro Music 0:42 Introducing Conor McKenna, Director at LUMA Partners 7:10 The Implications of a Changing Data Ecosystem 10:56 How Does AI Fit into AdTech & MarTech 13:51 The Growing Importance of 1st Party Data 24:48 CTV, Commerce Media, & Ad Tech Consolidation 38:08 What's in your Tech Stack? 40:20 What Advice Would You Give Your Younger Self? 42:23 Connect with Conor McKenna 43:00 Check Out Omni IQ

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

DeconstructingData #Technology #Data

Get ready for an exciting and informative episode of Deconstructing Data! We are thrilled to announce that our special guest for this episode is Joe Laratro, President and Founder of Tandem Digital Marketing.

Join us as Joe shares his expertise on a wide range of topics, from GA4 and GA Audiences to PPC and SEO.

With years of experience as a CEO, published author, and Keynote Speaker at Pubcon, Joe will provide valuable insights into custom variables for data enrichment and ad data, upcoming challenges of losing free analytics and free AB testing, and his favorite tech stack tools.

In addition to the main topics, if time allows, we will also ask Joe some post-topic questions, such as what advice he would give his younger self in the industry and what tips and tricks he can share to prepare marketers for the future.

Connect With Joe Laratro

LinkedIn: https://www.linkedin.com/in/joelaratro/

Connect With Tandem Buzz

Website: https://tandem.buzz
LinkedIn: https://www.linkedin.com/company/tandem-buzz/

Don't miss out on this opportunity to learn from a true leader in the sales intelligence platform space. Tune in to Deconstructing Data on all major podcast apps, YouTube, TikTok, LinkedIn, and Twitter.

If you have any questions or feedback, please feel free to reach out to us at info@bdex.com.

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

Timestamps: 0:00 Intro Music 0:45 Introducing Joe Laratro, Founder of Tandem 5:50 How SEO Has Changed 10:30 Challenges of Losing Free Analytics & A/B Testing 19:00 Preparing For The Transition To GA4 22:12 Best Practices for Custom Variables For Data Enrichment & Ad Data 27:47 Why Are PPC & SEO Important In Digital Marketing? 33:25 What's In Your Tech Stack? 36:20 What Advice Would You Tell Your Younger Self? 37:54 Lessons From Your Experience 40:20 Check Out Omni IQ

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

DeconstructingData #Technology #Data

Get ready for an exciting and inspiring conversation with Mona Akmal, the CEO of Falkon, an emerging leader in the sales intelligence platform space. With over two decades of experience as a product and engineering veteran, Mona has an impressive track record of building elegant solutions to technically hard problems.

Starting out at Microsoft, Mona has gone on to help scale OneDrive and Office, as well as lead product and technology organizations at Code.org and Amperity.

And now, as the CEO of Falkon AI, she is revolutionizing the go-to-market strategies of companies with her intelligence platform.

Mona's talent for building resourceful, kind, and output-driven teams has allowed her to go from 0 to scale, and her experience in both startup and big-tech cultures gives her a unique perspective on the industry.

It's no wonder that Falkon raised $16M from a group of A-list investors, including Greylock and Madera.

So join us as we deconstruct data with Mona Akmal.

Connect With Mona Akmal

LinkedIn: https://www.linkedin.com/in/mona-akmal/

Connect With Falkon

LinkedIn: https://www.linkedin.com/company/falkonai/
Website: https://www.falkon.ai

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

Timestamps: (0:00) Intro Music (0:45) Introducing Mona Akmal, CEO at Falkon (4:11) Using CRM Data to Improve Sales (17:20) How Can GTM & Sales Teams Drive Revenue? (34:36) Challenges of being a Woman Tech Founder (39:30) What's In Your Tech Stack (41:52) Connect with Mona Akmal (43:32) Check Out Omni IQ

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

DeconstructingData #Technology #Data

Nihal Advani is a game changer in the world of consumer insights, having received recognition as the #1 fastest growing company in Illinois and the #1 fastest growing software company in the Midwest by both Inc. 5000 and Financial Times.

As the founder and CEO of QualSights, Nihal's background in tech and expertise in AI has enabled him to deliver unparalleled solutions to businesses seeking authentic and deep consumer insights.

He inspires and motivates his team to push the limits of what’s possible, leading to an award-winning insights platform that is revolutionizing the consumer insights industry.

Nihal's passion for understanding the world around us and his unwavering drive has made him a sought-after thought leader, trusted by Fortune 500 companies to refine their brand messaging, drive innovation and make informed decisions through deeper consumer insights.

With Nihal at the helm, QualSights is poised for continued growth and success, and his innovative spirit and tireless drive will inspire generations to come and drive impactful change in the consumer insights space.

We are thrilled to have the innovative and visionary Nihal Advani, the founder and CEO of QualSights, join us on Deconstructing Data and share his expertise in consumer insights technology and how he's changing the game in the industry.

Connect With Nihal Advani

LinkedIn: https://www.linkedin.com/in/nihaladvani/

Connect With QualSights

LinkedIn: https://www.linkedin.com/company/qualsights/
Website: https://www.qualsights.com

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

Timestamps: 0:00 Intro Music 0:37 Introducing Nihal Advani, CEO of QualSights 6:25 Qualifying The Qualitative 14:12 Reinventing Consumer Insights 22:36 Revolutionizing Post-Purchase Data 36:20 What's In Your Tech Stack? 38:13 What Advice Would You Give Your Younger Self 42:10 Connect With Nihal Advani 42:43 Check Out Omni IQ

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8

DeconstructingData #Technology #Data

Get ready for a thrilling episode of Deconstructing Data, where we welcome one of the most dynamic leaders in the tech world!

Veronica Buitron, CEO and Co-Founder at Chassis, is changing the game in the tech industry and leading the charge for diversity and inclusivity. As a seasoned expert in the field, Veronica has built a company that specializes in digital marketing automation, helping companies align their technology with their business objectives.

With a passion for continuous learning and improvement, Veronica is not only an expert in her field, but she is also a role model for aspiring tech leaders and a mother of three. She brings a unique perspective to the table, always striving to make a difference through her keynote presentations, mentoring sessions, and informal talks. With her infectious energy and commitment to growth, Veronica is a true force to be reckoned with.

In this episode, we'll be discussing the importance of martech automation in proper data collection, how marketers can streamline the constant evolution of ad platforms, and how to promote creativity, innovation, and better data-driven results using software. We'll also dive into tech stacks per usual. So join us for an insightful and inspiring conversation with Veronica Buitron, and get ready to take your tech game to the next level!

Connect With Veronica Buitron

LinkedIn: https://www.linkedin.com/in/veronica-buitron-64a68017/

Connect With Chassis

LinkedIn: https://www.linkedin.com/company/getchassis/
Website: https://www.getchassis.com

Connect With TangoCode Inc

LinkedIn: https://www.linkedin.com/company/tangocode/
Website: https://tangocode.com

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

Timestamps: 0:00 Intro Music 0:38 Introducing Veronica Buitron, CEO of Chassis 11:33 Martech Automation Is Critical For Proper Data Collection 18:08 Streamline The Evolution Of Ad Platforms 24:29 Promoting Creativity & Data Driven Results Using Software 35:05 What's In Your Tech Stack? 38:50 How To Connect with Veronica & Chassis 40:29 Check Out Omni IQ

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

Bob Audet is a highly acclaimed Partner and Data Management leader at Guidehouse, with a wealth of experience in advising top executives and driving transformational change across industries.

He is a strategic thinker and expert in delivering high-quality results, with a focus on helping organizations extract value from their data assets and establish effective data management capabilities.

Bob has been actively involved in leading data-related efforts across the Federal Government and has spoken at MIT CDO Symposium on the Federal Data Strategy and the OPEN Government Data Act.

Join Bob Audet, a renowned data management expert and Partner at Guidehouse, at Deconstructing Data, as he explores the crucial topic of "Enabling Timely Access to Trusted Data."

In this session, Bob will delve into the latest approaches of data mesh and data fabric in a distributed data architecture and provide data leaders with valuable insights on how to effectively enable timely access to trusted data.

He will also discuss the pressing challenges in identity resolution and data enrichment, and provide solutions to help organizations navigate this complex landscape.

Don't miss this opportunity to learn from the best and stay ahead in the rapidly evolving world of data management.

Get ready for a thought-provoking and educational session!

Connect With Bob Audet

LinkedIn: https://www.linkedin.com/in/robertaudet/

Connect With Guidehouse

LinkedIn: https://www.linkedin.com/company/guidehouse/
Web: https://www.guidehouse.com

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

Timestamps: 0:00 Intro Music 0:43 Introducing Bob Audet, Partner at Guidehouse 4:54 How Data Leaders Enable Access To Trusted Data 14:05 Key Data Management Capabilities 26:17 Success Factors For Data Mesh & Data Fabric 31:37 What's In Your Tech Stack? 34:34 What Would You Tell Your Younger Self? 42:38 Connect with Bob Audet 43:29 Check Out Omni IQ

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

Disruptur.co puts sales, marketing and customer success together, so you don’t have too.

ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.

Utilising this framework, Adem Manderovic, this week's guest, built ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management.

The Disruptur frameworks gained worldwide exposure on global critically acclaimed podcast #Ungoogleable by Jonny Stofko in 2022. Has since been featured on Sales Today, Salesdeck, Down the Rabbit Hole, Simply Sales and Marketing and The Bang On Sales Show.

We look forward to talking with Adem this week about Targeting, Triggers, Channels and more.

Connect With Adem Manderovic LinkedIn: https://www.linkedin.com/in/adem-manderovic-disruptur/

Connect With Disruptur.co Web: https://disruptur.co/

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

Timestamps: 0:00 Intro Music 0:46 Introducing Adem Manderovic, CEO of Disruptur.co 6:22 Targeting Your Data 16:05 Data Triggers 25:26 Channels & Validating Channels on LinkedIn 36:19 What's In Your Tech Stack 41:05 Connect with Adem & Disruptur.co 41:56 Check out Omni IQ

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

Join David and Jessie as they interview Gina (AKA ChatGPT).

With text-to-voice software, Gina (aka ChatGPT) is able to be answer interview questions on Deconstructing Data.

We asked Gina all about herself and her capabilities.

You won't want to miss this fun.

Are you ready to learn from one of the most promising entrepreneurs in Israel? Look no further!

This week, Deconstructing Data is thrilled to welcome Ido Wiesenberg as our guest speaker.

Ido is an accomplished entrepreneur with over 15 years of expertise in building growth and marketing teams, and has recently been selected by Forbes as one of the most promising entrepreneurs in Israel.

As the Co-Founder and CEO of Voyantis, and a proud father of three children, Ido has a wealth of knowledge and experience to share with us.

Don't miss this opportunity to hear from one of the industry's top leaders and gain valuable insights on how to drive growth.

We'll be discussing the disconnect between short-term and long-term marketing, shift from CAC to LTV/CAC, using zero-party data for growth and discussing favorite tools and technologies used in current or previous tech stacks.

Connect With Ido Wiesenberg

Twitter: https://twitter.com/idofrido
LinkedIn: https://www.linkedin.com/in/idofrido/

Connect With Voyantis

Web: https://www.voyantis.ai
LinkedIn: https://www.linkedin.com/company/voyantis/

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

Timestamps:

0:00 Intro Music

0:39 Introducing Ido Wiesenberg of Voyantis

6:23 Disconnect Between Short & Long-Term Marketing Optimization

22:28 Shifting From A CAC To A LTV/CAC Approach

33:11 Leveraging Zero-Party Data For Growth

38:36 What's In Your Tech Stack?

40:12 Closing Remarks

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

This week on Deconstructing Data, join us for our live broadcast and podcast as we sit down with Jeremy Fain, Co-Founder and CEO of Cognitiv.

With over 20 years of experience in the interactive industry, including leadership roles at Rubicon Project and CBS Interactive, as well as shaping interactive policy and standards at the IAB, Jeremy is a seasoned expert in the field.

He holds a BS in Electrical Engineering from Yale University and an MBA from Columbia Business School.

During the episode, we will discuss the evolution of AI in marketing, the benefits of deep learning in advertising, industry predictions for 2023, and our weekly tech stack review.

Connect With

Jeremy Fain: https://www.linkedin.com/in/fainjeremy/

Cognitiv: https://www.linkedin.com/company/cognitiv/

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

Timestamps: 0:00 Intro Music 0:37 Introducing Jeremy Fain, Co-Founder & CEO of Cognitiv 7:03 The Evolution Of AI In Marketing 13:17 Advantages Of Deep Learning For Marketing/Advertising 26:10 Marketing/Advertising Industry Wishes For 2023 32:59 What's In Your Tech Stack? 36:35 What Are Some Obstacles To AI Adoption 42:20 Connect With Jeremy & Cognitiv

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

AI #Marketing #Advertising #DeconstructingData #Technology #Data

This week's guest is May Habib, Co-Founder and CEO of Writer.

Before founding Writer, she was a vice president at one of the world's largest sovereign wealth funds, where she was the first employee on the technology investment team, building a portfolio now worth over $20B.

May started her career in the New York office of Lehman Brothers, where she helped US software companies raise capital. She earned an AB degree in Economics and Near Eastern Languages and Civilizations at Harvard University, where she was Associate Managing Editor of The Harvard Crimson.

Check out Writer for yourself: https://writer.com

Connect with May Habib: https://www.linkedin.com/in/may-habib/

Timestamps:

0:00 Intro Music
0:37 Introducing May Habib, Co-Founder & CEO at Writer
11:53 AI For Marketing/Advertising
23:35 AI For Customer Support
25:30 Decision AI For SMBs
33:15 What's In Your Tech Stack
36:36 The Biggest Advice You'd Give Your Younger Self
42:02 Connect with May Habib and Writer

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

Check out Joe Karasin, Chief Marketing Officer at CircleIt Inc., on Deconstructing Data.

Our discussion topics include:

Using data to improve user experience
Privacy & data in marketing
Data bias in advertising

We'll be doing a deep dive into advertising data.

Deconstructing Data is available anywhere you listen to podcasts. We'd love to hear what data-related topics you would like to hear about in the marketing and advertising world. Please share your qualitative data with us in the comments.

Timestamps:

0:00 Intro Music
0:37 Introducing Joe Karasin
6:09 Using Data To Improve User Experience
13:19 Privacy & Data In Marketing
19:02 Data Bias In Advertising
26:07 What's In Your Tech Stack?
27:19 How To Manage The Cookieless Future?
31:50 Advice For Your Younger Self
39:06 Closing Remarks

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

We're looking forward to welcoming Chris Rodgers, Founder and CEO of Colorado SEO Pros on to Deconstructing Data this week.

We'll be talking all about SEO, enterprise SEO and more! You won't want to miss it.

Timestamps:

0:00 Intro Music
0:36 Introducing Chris Rodgers
7:36 The Value of SEO and Enterprise SEO
10:46 Measuring SEO and Google Analytics 4
17:22 The Difference Between SEO and Enterprise SEO
23:25 The Importance of a Digital Marketing Mix
31:54 What's In Your Tech Stack
35:00 What Is The Most Important For SEO?
38:52 Closing Remarks

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

This week David and Jessie will be speaking with Damian from Affinity Solution about outcome driven marketing through data and a future in which actual consumer purchase media metrics lead innovation within the evolving cross channel media measurement space.

We'll hear about the new type of innovation Affinity Solutions is driving in the media measurement landscape and Damian's vision for purchase driven media metrics overall.

Timestamps:

0:00 Intro Music
0:36 Introducing Damian Garbaccio
4:40 Outcome Driven Marketing Through Data
14:30 New Media Measurement Innovation
23:33 What's In Your Tech Stack
26:32 Damian Is Affinity Solutions New Chief Business & Marketing Director
29:30 Check Out Omni IQ

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

You won't want to miss hearing about Hinge's latest research reports: 2022 Inside the Buyer's Brain, 2022 High Growth Study.

We'll do just that on this 32nd episode of the Deconstructing Data podcast.

Our guest Elizabeth Harr will be taking us through it.

Elizabeth is an accomplished entrepreneur and executive specializing in brand management and growth strategies for professional services firms.

A partner at Hinge, she leads Hinge’s business development team, helping businesses solve critical marketing and brand-related challenges.

Prior to joining Hinge, Elizabeth co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management.

Elizabeth has co-authored several books and reports published by the Hinge Research Institute, including The Visible Expert®, Inside the Buyers Brain, The Social Media Guide for Professional Services, How Buyers Buy and Online Marketing for Professional Services and regularly contributes to Hinge’s company blog and numerous professional services publications.

Timestamps:

0:00 Intro Music
0:36 Introducing Elizabeth Harr
5:36 Inside The Buyers Brain
21:42 Planning for 2023
31:04 What's In Your Tech Stack
33:31 Common Marketing Mistakes
37:16 Lessons From Your Past Jobs
40:24 Check Out Omni IQ

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

Have you heard of the word "Interoperable" in advertising???

The VP of Advanced Media & Advertising at Xperi Corporation (TiVo), Fariba Zamaniya joins David, Jessie, & Adam on today's Deconstructing Data Podcast to teach us about the Interoperable Future for Linear and Connected TV.

Timestamps:

0:00 Intro Music
0:37 Introducing Fariba Zamaniyan
2:09 Tips For Optimizing Holiday Advertising
14:05 Interoperability For Linear & CTV
28:02 Should You Put Ad Spend Into CTV Advertising?
34:20 New Features In Omni IQ
38:38 Closing Remarks

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

Annmarie Turpin leads Ocean Media’s data analytics, performance measurement, and technological development initiatives. With a keen focus on preserving the integrity of analytics and a passion for strategically leveraging data, Annmarie has forged Ocean’s path since 2009. We're excited to talk to Annmarie about the application of ad-campaign and media analytics for client success.

Timestamps:

0:00 Intro Music
0:36 Introducing Annmarie Turpin
3:50 How Advertising On Twitter Is Changing
7:48 Media Mix Modeling vs. Multi-Touch Attribution
17:06 Experimentation Measuring Marketing Performance
23:17 Tools For Optimizing & Measuring Performance
28:30 What's In Your Tech Stack?
31:38 Check Out OmniIQ
32:37 What Advice Would You Give Your Younger Self?
34:40 What Advice Would You Give Our Audience?
35:57 What Do You Use For Modeling?
37:30 How Can Advertisers Prepare For The Future?
39:25 Closing Remarks

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

We're excited to talk with James Williams with Ad Hype TV this week on Deconstructing Data. We'll be diving into how iOS 14.5 and limited data is disproportionately affecting small to midsize advertisers more than large fortune 500 advertisers. We'll also cover why 1st party consumer data is so valuable for businesses. Finally, we'll cover how data has transformed TV advertising from audience targeting to measurement and attribution. We hope you can tune in live to join us.

Timestamps:

0:00 Intro Music
0:36 Introducing James Williams
3:47 How iOS 14.5 and Limited Data Affects Small Advertisers
10:59 The Power Of 1st Party Data
20:56 How Data Has Transformed TV Advertising
28:24 What's In Your Tech Stack
30:34 What's In The Future For Ad Audience Building?
34:10 Excitement And Paranoia With Ad Targeting
41:44 Check Out Omni IQ

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

DeVaris Brown is a product executive with the ability to build and lead high-performing teams, develop and execute company-wide strategy, and create experiences that resonate with a wide range of customers. He is the CEO and Co-Founder of Meroxa which helps enable teams of any size and expertise to build and leverage real time data infrastructure in minutes not months.

Some of the topics we'll dive into include:

The Future of Apps is Real Time Data
Data Liberation as a Business Imperative
A New Way to Think About Risk Aversion with Enterprise Data

Timestamps:

0:00 Intro Music
0:37 Introducing DeVaris Brown
4:22 The Future Of Apps Is Real Time Data
11:03 Data Liberation As A Business Imperative
27:15 What's In Your Tech Stack
37:48 #1 Piece Of Advice You'd Give Your Younger Self
41:49 Create Your Omni IQ Account
42:48 Closing Remarks

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

Join us as we chat with John Baudino - Global Partners and Alliance Leader at Treasure Data. In this episode, we discuss the power of first-party customer data, making the most of your data, identity resolution, and so much more!

Timestamps:

0:00 Intro Music
0:53 Introducing John Baudino
5:50 The Power Of First Party Customer Data
15:21 Identity Resolution
25:37 What's In Your Tech Stack?
37:33 The Future Of Ad Audience Building
41:23 Closing Remarks

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

Jesse Ouellette, Founder of LeadMagic joins us today to deconstruct sever-side tracking, open pixel, and breaking down where marketers can improve with Google, Facebook, and LinkedIn analytics. We'll also be discussing bulk email campaigns and providing tips you won't want to miss. And lastly, Jesse will also be sharing his favorite tools from his tech stack.

Timestamps:

0:00 Intro Music
0:54 Introducing Jesse Ouellette
4:25 Server-Side Tracking
16:16 Sending Bulk Email
30:07 What's In Your Tech Stack
35:05 What Are The Best Coding Languages To Learn
39:01 Closing Remarks

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

Join us as we chat with Sharad Varshney - Founder and CEO at OvalEdge. In this episode, we discuss the importance of data governance, trends in data management, tech stack tools, and much more!

As a founder, Sharad Varshney believed that employees from marketing, sales, IT, human resources, and other departments, could do their jobs better if they could develop insights from data across the organization. Varshney graduated with a degree in nuclear engineering from IIT Kanpur in India but shifted his focus to working in computer science. He moved to Atlanta in 2003 and began working in asset management and later as a principal architect with Hortonworks. Toward the end of his time at Hortonworks, Varshney was looking to be a part of the next big technology revolution in data.

Timestamps:

0:00 Intro Music
0:53 Introducing Sharad Varshney
5:10 What Is Data Governance?
22:43 Data Management Trends
34:30 What's In Your Tech Stack
37:36 Your Take On Modern Data Management
44:30 Closing Remarks

Connect with BDEX:

Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985

DeconstructingData #Technology #Data

Join us as we chat with Fariba Zaminiyan - VP of Advanced Media and Advertising @ TiVo. In this episode, we chat about the first-party data and the death of cookies, thoughts on political advertising, the importance of deterministic data, and so much more!

In this episode, we chat with John Loury - President @ Cause+Effect Strategy. Topics include: Using data to create and change processes, the critical role of product adoption, monetizing data, and so much more!

Matt Hertig, CEO and Co-Founder of ChannelMix, joins us as we chat about fueling machine learning through quality data, adapting analytics without the use of third-party data, new marketing data and tracking strategies, and so much more!

In this episode, we sit down with Jay Bartot - CEO and Cofounder of Zeitworks. Jay guides us through discussions in the challenges of collecting quality data in ML/AI, machine learning and reproducibility, tech tools that help with the utilization of machine learning, and so much more!

In this episode, Olivia Tsang - Director of Growth Marketing at Fraction covers the evolution and best practices of B2C SMS and email marketing, ad optimization and avoiding bots, the future of building ad audiences, and so much more!

In this episode, we sit down with David Tiberia - VP at BlueWater Media. Topics include Data-based decision making in DTC advertising, best practices in multi-channel advertising, visualization platforms, and much more!

In this episode, we sit down with Pasha Irshad - CoFounder of Shape and Scale. Topics include: Collecting zero-party data with authentic experiences, B2B vs B2C in building trust with buyers, the challenges of marketing globally, and so much more!

In this episode, we sit down with Michael Steele - CEO of FlyWheel. Topics discussed include: Building Ad Audiences, Cookie Depreciation, the Future of Data in Advertising, and so much more!

In this episode, we chat with David Whiting - General Manager and U.S. Lead of CommsTech Solutions at Edelman. Topics include: Communications functions with marketing teams as it relates to data and analytics, mistakes in integrated communications, the future of data in communications, and so much more!

In this episode, we chat with Nina Wornhoff - Senior Data Scientist at Change Research. Topics include: Building predictive models and customized data analysis, how political campaigns collect and analyze quality data while reducing poor data, targeting in paid media campaigns, and more!

In this episode, we chat with Ruth Barr Ready, CEO of Upbuild, about marketing strategies wthout the use of 3rd party cookies, strategies for SEO, and data points in optimizing websites.

In this episode, Camela talks about how her experience in revenue operations influenced her approach to marketing, challenges with first-party data, building identity graphs, and more!

In this episode, Matthew educates us on product user data depreciation, targeting with accuracy, mistakes with data storage, and so much more.

In this episode, we sit down with Gabe Fabius and discuss GTM, using data to improve the ad experience, the future of marketing and advertising, and so much more!

In this episode, Evan Chaisson goes over using customer data to create better products, machine learning algorithms, building audiences, and so much more.

In this episode, Jesse Ouellette talks about scaling marketing email campaigns and outreach, identity resolution improving first-party data, what B2B marketing can learn from B2C, and more.

In this episode, we sit down and chat with Chris Daly. Chris Daly is the president and CMO at TBG Marketing. Chris shares with the audience how he got into marketing, the collection of first-party data, the importance of speed in scaling operations, identifying customers across mediums, and more.

In this episode, we chat with Daniel Pages Chacon. Daniel breaks down for the audience his love of data and engineering, the impact of identity resolution, how to properly target your audience, and more.

In this episode, we interview Vitaly Kovrigin and discuss combining the arts with education, his love of math and software development, using analytics in marketing, and understanding your target audience.

In this episode, Fariba shares her story and background and we discuss the creative of advertising, reaching consumers through content creation, programmatic advertising, and more.

In this episode, we interview Hector Cen, a data engineer at BDEX, and chat about his passion for software development, his role in the success of BDEX, and the accuracy of data for customer targeting.

In this episode, we discuss David's experience in early start-ups, his love for playing the trumpet, and the problems solved by enriching data.

In this episode, we interview the co-founder of BDEX Michael Aronov. We discuss his experiences in immigrating to the US and being an entrepreneur of multiple businesses along with the creation of OMNI IQ.

In this episode, we interview David Finkelstein - the founder of BDEX. We cover David's experience with creating successful businesses, his vision in starting BDEX, and the importance of data in marketing and advertising.