Ecommerce & Brand Growth: Recent Episodes
Michael Campanaro
A complete guide to the art of scaling your ecommerce business and scaling your established brand with Shopify & Shopify Plus. Ecommerce expert, Michael Campanaro discusses important topics surrounded running a brand online and growing businesses with Shopify.
An enormous amount of content is being consumed through video content and more people are going to platforms where video content exists to get answers to the questions they're trying to solve. Whether that be finding a new product or finding valuable resources that can help them with their every day life, video is key in the success for your brand. In this episode, we discuss the importance of getting started with video content and why your brand may be left out if you don't start producing it in some capacity in 2023.
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Taking your brand to the next level will ultimately depend on how well you know your audience and how well your content relates to them. There are a ton of brands out there that think of their customer as, well, 'their customers' and that's where it ends. But there is so much more to learn and know about your customer that can better help you serve them the information that they care about. Creating a strong connection with your target customers can dramatically help to improve customer lifetime value and improve areas of your digital marketing strategy.
LinkedIn is one of the channels that seems to be often overlooked by brands, especially for those who are not doing strictly b2b business. However, there's so much that is left on the table in terms of opportunity on this platform that it would be pointless to not discuss it.
In this episode, I dive into the platform from a birds eye view and talk about some of the key things you can do on there to assist with brand recognization, acquisition, and growing your brand.
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LinkedIn: https://www.linkedin.com/in/michaelcampanaro/
TikTok: https://tiktok.com/@michael_porters
Twitter: https://twitter.com/m_campanaro
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Porters.io: http://porters.io/
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TikTok: https://www.tiktok.com/@porters_ecom
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Dropshipping has a lot of benefits but where we see a lot of people making mistakes is when they get into it with the wrong perception of what's possible. There's a massive amount of ads going around, telling people how easy it is to start making 7 figures with dropshipping. They tend to make it sound like it's instant and that anyone doing it is going to start making money right away. Although dropshipping can definitely be lucrative, you still have to understand that there is strategy and planning behind being successful with it.
In this episode, we talk about the issues with not getting the full story behind dropshipping and some of the top things to know before testing this out for yourself.
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The challenge for brand growth in the future is going to come down to whether or not you uniquely stand out against your competition. With so many people focused on the trend of automations and ai, there is going to be a time where human relationships are valued even more since they may not be available. This makes for a great opportunity to strengthen your communication with your customers by implementing really amazing customer service into your brand’s strategy.
In this episode, I discuss some of the reasons why customer service is so valuable for brands and what tools or tactics you can start implementing today.
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Starting a podcast can seem like a pipedream or be one of those things that's left on your to-do list for years. One of the most common problems we see with brands and companies is that they don't have the band-width or time to put into this but they could be missing out on an opportunity to build long-term evergreen content.
In this episode, Michael Campanaro discusses the key things you can do to get your podcast up and running as well as keeping the momentum once you get started. We dive into the benefits of podcasting alongside some tips & tricks to running your own.
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Building your brand can be a daunting process but it's important to integrate these key tactics onto your site in order to increase authority, improve conversions, and strengthen your ecommerce brand.
In this episode, Michael Campanaro dives into some of the top ways to increase conversions on your site using several low cost tactics. Some of these things you may already be doing but leveraging them in different ways may get more milage out of the assets and help your business grow in a variety of ways.
If this is your first time listening, thanks for checking out the podcast. Make sure that you subscribe and stick around for more episodes about scaling your ecommerce brand online with marketing & ecommerce tactics.
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Content creation is everything right now when it comes to low cost growth strategies for your brand. Of course, there are paid content strategies that can be used to scale your business faster but those are not as sustainable as content that can be leveraged across channels with little to no costs associated.
In this episode, Michael Campanaro discusses the benefits of some of the most well known strategies in content creation and how you should be leveraging them for your brand's growth.
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Google's robust ecosystem of tools are often overlooked or under utilized by store owners but are some of the most useful resources you can be using. Even if you are managing an outside agency or partner, it's great to have some understand of how the top tools function and what you can get out of them.
In this episode, Michael Campanaro talks give an explanation of the most used Google tools and how they can help your business and website grow.
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Tools mentioned in this podcast
Google Search Console
Google Data Studio
Google Optimize
Google Merchant Center
Google Workspace
In this episode, Michael Campanaro from Porters discusses the importance of creating more purposeful landing pages in order to increase conversions and lower acquisition costs in advertising. Broadly discusses various types of landing pages, these tips are meant to get your brain thinking about how you could make better, more specific pages for your audience and campaigns.
Follow Michael:
LinkedIn: https://www.linkedin.com/in/michaelcampanaro/
Twitter: https://twitter.com/m_campanaro
Porters: https://porters.io/
In this episode, Michael Campanaro discusses the reasons you should be thinking about introducing an ambassador program into your brand's strategy and how you can leverage affiliates to increase your revenue and your brand's reach.
Affiliate Apps:
Refersion: https://www.refersion.com
Referral Candy: https://www.referralcandy.com
Smile.io: https://smile.io
Follow Michael:
LinkedIn: https://www.linkedin.com/in/michaelcampanaro
Twitter: https://twitter.com/m_campanaro
TikTok: https://www.tiktok.com/@porters_ecom
Visit Porters.io: https://porters.io
In this episode of Ecommerce & Brand Growth, host, Michael Campanaro discusses some of the key things you should be focusing on when you are first getting started on TikTok or with TikTok advertising. From creating organic profile posts to engaging TikTok ads, he'll help you better understand how to strategize your growth on the platform.
Follow Michael:
LinkedIn: https://www.linkedin.com/in/michaelcampanaro
Twitter: https://twitter.com/m_campanaro
Visit Website: https://porters.io
In this episode, we quickly chat about some ways to take a step back and approach this year with a new mindset. Host, Michael Campanaro, discusses ways to plan and consider new tactics for the new year while elaborating on some specific ideas that could help your brand's ecommerce growth in 2023.
Follow Michael:
LinkedIn: https://www.linkedin.com/in/michaelcampanaro/
Twitter: https://twitter.com/m_campanaro
Visit Website: https://porters.io/
In this episode, Michael Campanaro, discusses some of the top apps to add to your Shopify site and how you can benefit from having them.
In this episode, Michael Campanaro talks about his career and gives a short run through of the steps he took to make it where he is now.
In this episode, Michael Campanaro discusses the importance of retention strategy and some tactics to help grow your revenue around this.
Follow Michael:
LinkedIn: https://www.linkedin.com/in/michaelcampanaro/
Twitter: https://twitter.com/m_campanaro
Visit Website: https://porters.io/
In this episode, Michael Campanaro talks about the benefits of hiring an experienced video production team for your brand.
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LInkedIn: https://www.linkedin.com/in/michaelcampanaro/
Twitter: https://twitter.com/m_campanaro
Michael is the owner of Porters, an e-commerce consulting company that is dedicated to helping scale brands online.
In this episode, Michael Campanaro talks about the benefits of incorporating project management into your workflow.
Follow Michael:
LinkedIn: https://www.linkedin.com/in/michaelcampanaro/
Twitter: https://twitter.com/m_campanaro
Michael is the owner of Porters, an ecommerce consulting company that is dedicate to helping scale growing brands online.
Hire Michael: https://porters.io/
In this episode, Michael Campanaro discusses some of the top reasons why Wordpress may be the right choice for your online business and the benefits behind using this platform.
Follow Michael:
LinkedIn: https://www.linkedin.com/in/michaelcampanaro/
Twitter: https://twitter.com/m_campanaro
Michael is the owner of Porters, an ecommerce consulting company that is dedicated to helping scale growing brands online.
Visit Porters: http://porters.io/
In this episode, Michael Campanaro talks about optimizing your website before beginning to advertise.
Follow Michael:
Linkedin: https://www.linkedin.com/in/michaelcampanaro/
Twitter: https://twitter.com/m_campanaro
Michael is the owner of Porters, an ecommerce consulting company that is dedicated to helping scale growing ecommerce brands.
Visit Porters: http://porters.io/
In this episode, Michael Campanaro discusses some of the top reasons why Shopify should be considered when choosing an ecommerce platform for your brand. Follow Michael: LinkedIn: https://www.linkedin.com/in/michaelcampanaro/Twitter: https://twitter.com/m_campanaroMichael is the owner of Porters, an ecommerce consulting company that is dedicated to helping scale growing brands. Visit Porters: http://porters.io/--- Support this podcast: https://anchor.fm/michael6317/support
In this episode, Michael Campanaro talks about his experience with agencies, ecommerce managers, and consultants.
In this Episode, Michael Campanaro talks about Tips To Improve Your Ecommerce Advertising With Paid Search & Social
In this episode, Michael Campanaro discusses his thoughts around Black Friday / Cyber Monday and the future of these marketing events in the following years
In this episode, Michael Campanaro discusses some of the top SEO related tips to increasing your site sessions and site's visibility in google search.
In this episode, Michael Campanaro talks about tips to increase conversions with a better homepage experience
Support this podcast: https://anchor.fm/michael6317/support
In this episode, Michael Campanaro talks about the importance of testing your site and how to organize this like a pro. With a focus around Quality Assurance, he touches on information about user experience, functionality, and bug tracking.
Support this podcast: https://anchor.fm/michael6317/support
In this episode, Michael Campanaro discusses tips to help you with better content production for your website and how to think like a content creator.
Support this podcast: https://anchor.fm/michael6317/support
In this episode, Michael Campanaro talks about what steps you can take to troubleshoot your site when your sales are oddly low for the day or your conversion rate is almost non-existent.
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In this episode, Michael Campanaro discusses the importance of not wasting too much time with granular metrics before focusing on a big picture plan for your company and your ecommerce goals
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In this episode, Michael Campanaro talks about the top email flows to setup when starting email automation for consumer product goods brands.
Support this podcast: https://anchor.fm/michael6317/support
In this episode, Michael talks about the common mistakes he sees brands making on their ecommerce stores and chats about things that you can do to improve
Support this podcast: https://anchor.fm/michael6317/support
In this episode Michael Campanaro discusses the common issues that arise when working on advertising accounts and while trying to scale your online, ecommerce business.
Oftentimes clients will approach us who have the need to expand their brand globally. Sometimes these brands are already well established in their own country and are looking to tap into another market. Regardless of the size of the company, we always recommend thinking about your growth path and how that may impact the decisions you take with global expansion with Shopify & Shopify Plus.