Leonard Innovation: Recent Episodes

Justin Leonard

Working together to solve the problems of everyday entrepreneurs. Hosted by Justin Leonard, a 20+ year business owner who teaches practical entrepreneurship. The Leonard School of Business Innovation was created as a resource for entrepreneurs who don't come from wealth, but have the potential to be great. If you are an entrepreneur or business professional who is interested in realizing your full potential, subscribe to our podcast to hear content worth sharing. Popular concepts featured on Leonard Innovation include entrepreneurial mindset, how to make money online, how to advertise without spending money, and things you didn't know such as why restaurants go out of business.

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Entrepreneur Justin Leonard provides fascinating insight into why most candy stores tend to sell liquor to survive and why the cost of a cookie has reached $5.

You will learn the following:

  • Why many candy stores have to sell liquor to survive
  • Why the cost of a cookie has reached $5 (and will go even higher)
  • How commercial real estate works
  • A practical solution to help more businesses succeed

If you find this information helpful, please share it with a friend!

This podcast episode is presented by the Leonard School of Business Innovation, where the focus is on entrepreneurs who don't come from wealth but have the potential to be great. The following resources are HIGHLY recommended:

Watch on YouTube

https://youtu.be/wPAa_RuJkrY

Article: Why This Innovative Idea Can Help Reduce Business Failure Rates

https://www.entrepreneur.com/leadership/why-this-innovative-idea-can-help-reduce-business-failure/448288

90-Day Online Launch Guide (Start or Grow Your Business)

https://www.leonardinnovation.com/launch

Leonard School of Business Innovation

https://www.leonardinnovation.com

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Can Amazon be defeated? In this episode, business expert Justin Leonard responds to two questions. The first is, "Can any company beat or match the growth rate of Amazon in future? If yes, then what will their valuation be?" Surprisingly, Leonard believes they can be beaten and he reveals who can dethrone the king of online retail.

The second question is, "How did CEOs of successful startups become so good at what they do?" In his answer, Leonard reveals a little known circle of influence that guides successful CEOs. Learn how they do it.

If you find this podcast helpful, please share it with a friend. The following resources are featured in this episode:

Got a question? Ask Justin and get an answer today!

https://www.leonardinnovation.com

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Are you an entrepreneur looking for commercial real estate? As your business grows, you will eventually need retail space, office space, or warehouse space. Once you have chosen an ideal location, the next step is to hire a commercial real estate agent to represent your interests. But wait! Don't sign that lease agreement because there are some things you need to know. In this episode, entrepreneur Justin Leonard provides useful advice for anyone seeking commercial space. He highlights three tactics that agents often fail to disclose to potential tenants. If you are an entrepreneur and you want to protect your interests, this episode will save you thousands.

If you find this information helpful, please share it with a friend. You might also benefit from the following resources:

90-Day Online Launch Guide (Tips on Starting a Business)

https://www.leonardinnovation.com/launch

Leonard School of Business Innovation

https://www.leonardinnovation.com

Watch on Youtube

https://www.youtube.com/watch?v=QdO3VloHHA0

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Sam Bankman-Fried (formerly of FTX) was not the only overrated CEO to drive a billion-dollar company into the ground. It is more common than you think. Throughout history, there have been many overhyped and overvalued companies that have gone belly up. In this episode, entrepreneur Justin Leonard revisits five high profile tech company disasters.

EPISODE SHORTCUTS

00:00 Introduction

01:06 Webvan Bankrupt Within 3 Years

01:42 Pets.com Goes Belly Up

02:15 Theranos Fails Due to Fraud

02:53 Quibi Streaming Service Tanks

03:33 WeWork Financial Disaster

04:31 Amazon Almost Failed But Got Lucky

If you find this information helpful, please share it with a friend. The following resources were featured in this podcast:

Leonard School of Business Innovation

https://www.leonardinnovation.com

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How did Google become number one? In this episode, entrepreneur Justin Leonard tells a short but interesting story about his days in the military. According to Leonard, an overlooked factor might have contributed to Google's early success.

This episode is presented by the Leonard School of Business Innovation where we work together to solve the problems of everyday entrepreneurs.

If you find this information helpful, please tell a friend. For more free resources, visit the following:

Leonard School of Business Innovation

https://www.leonardinnovation.com

90-Day Online Business Launch Guide (Free Gift)

https://www.leonardinnovation.com/launch

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DON'T CALL THEM ENTREPRENEURS! Justin Leonard presents a compelling reason as to why some of the wealthiest businessmen in the world should not be called entrepreneurs. This episode highlights at least 10 differences between traditional entrepreneurship and other forms of business ownership. Leonard argues that many prominent business owners like Elon Musk and Jeff Bezos are actually mediocre entrepreneurs, and that their true gifts have very little to do with traditional entrepreneurship. Instead, their strengths are concentrated in three key areas, which he reveals later in the episode.

This podcast is presented by the Leonard School of Business Innovation, where the focus is on entrepreneurs who don't come from wealth, but have the potential to be great. If you found this information helpful, please share it with a friend. The following resources are mentioned in this episode:

90-Day Online Launch Guide (FREE GIFT)

https://www.leonardinnovation.com/launch

Entrepreneur Course for Beginners

https://www.leonardinnovation.com/course

Leonard Innovation Podcast

https://www.leonardinnovation.com/podcasts/leonard-innovation

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Learn by podcast! This is a free audio course on entrepreneurship for beginners (Part 1 of 4) presented by the Leonard School of Business Innovation. Become a better entrepreneur by learning important definitions and the entrepreneurial mindset. Module 1 covers the following topics:

  • How to define the ideal business
  • Factors needed to run a successful business
  • Reasons to pursue entrepreneurship

If you find this course helpful, please share it with a friend. For more high value content, check out the following resources:

90-Day Online Business Launch Guide (FREE)

https://www.leonardinnovation.com/launch

Got a business question? Ask Justin! Get a response within 12 hours.

https://www.leonardinnovation.com

Subscribe to Leonard Innovation on YouTube

https://www.youtube.com/c/leonardinnovation

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Learn by audio! This is a free crash course on entrepreneurship for beginners (Part 2 of 4) presented by the Leonard School of Business Innovation. Become a better entrepreneur by learning important definitions and the entrepreneurial mindset. Module 2 covers the following topics:

  • Definitions entrepreneurs should know
  • Entrepreneurial mindset and motivation needed for success
  • Can entrepreneurship be taught or are great entrepreneurs born?

If you find this free audio course helpful, please share it with a friend. The following is a list of supplemental resources:

90-Day Online Business Launch Guide (FREE)

https://www.leonardinnovation.com/launch

Got a business question? Ask Justin! Get a response within 12 hours.

https://www.leonardinnovation.com

Subscribe to Leonard Innovation on YouTube

https://www.youtube.com/c/leonardinnovation

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Learn by audio! This is a free crash course on entrepreneurship for beginners (Part 3 of 4) presented by the Leonard School of Business Innovation. Module 3 covers the following topics:

  • Where to get started as an entrepreneur
  • What to sell
  • How to test your business idea

If you find this free audio course helpful, please share it with a friend. The following is a list of resources discussed in this episode:

90-Day Online Business Launch Guide (FREE)

https://www.leonardinnovation.com/launch

Got a business question? Ask Justin! Get a response within 12 hours.

https://www.leonardinnovation.com

Subscribe to Leonard Innovation on YouTube

https://www.youtube.com/c/leonardinnovation

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Learn by audio! This is a free crash course on entrepreneurship for beginners (Part 4 of 4) presented by the Leonard School of Business Innovation. Module 4 covers the following topics:

  • How to fund your business
  • How to assess skill as a business owner

If you find this course helpful, please share it with a friend. The following is a list of resources discussed in the video:

90-Day Online Business Launch Guide (FREE)

https://www.leonardinnovation.com/launch

Got a business question? Ask Justin! Get a response within 12 hours.

https://www.leonardinnovation.com

Leonard Entrepreneur Scale

https://www.leonardinnovation.com/les

Subscribe to Leonard Innovation on YouTube

https://www.youtube.com/c/leonardinnovation

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A powerful story on entrepreneur motivation! In this episode, Justin Leonard reveals a very basic but valuable strategy that can accelerate business financial growth. Learn how to take the shortcut to success! The same strategy can also boost your personal wealth profile as well. Hear the incredible story of how Leonard was able to go from paying rent to owning his own warehouse.

This episode is presented by the Leonard School of Business Innovation, where the focus is on entrepreneurs who don't come from wealth, but have the potential to be great. If you find this episode helpful, please share it a friend. The following resources are featured in this episode:

  • 90-Day Online Launch Guide (FREE gift to you)
  • Leonard Innovation

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In this episode on the entrepreneurial mindset, Justin Leonard explains how winners share a unique trait that makes them different from everyone else. Ironically, those who exhibit this specific mindset tend to do particularly well in business and in life.

entrepreneurship #motivation #winning

This episode is presented by the Leonard School of Business Innovation, where the focus is on entrepreneurs and professionals who don't come from wealth, but have the potential to be great. If you find this information helpful, please share it with a friend. The following resources were mentioned in this video:

90-Day Online Launch Guide (Free) 

Leonard School of Business Innovation

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A SWOT analysis can't always save you. SWOT is a tool that businesses can use to assess strengths, weaknesses, opportunities, and threats. In this episode, serial entrepreneur Justin Leonard discusses five times when his business was significantly disrupted. There are many times when a business might experience events that can profoundly impact operations. The episode also highlights three important strategies he used to survive in business for more than two decades.

swotanalysis #entrepreneurship #business #inspiration

If you find this information helpful, please share it with a friend. The following resources were mentioned in this podcast:

90-Day Online Launch Guide (Free) https://www.leonardinnovation.com/launch

This podcast episode is presented by the Leonard School of Business Innovation, where the focus is on entrepreneurs and professionals who don't come from wealth, but have the potential to be great.

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Most people, unfortunately, don't have a winning mindset. In this episode, Justin Leonard reveals an interesting characteristic shared by all entrepreneurs. This unique characteristic also marks the precise moment when a person begins to process information with a higher level of sophistication.

entrepreneurship #entrepreneurialmindset #entrepreneur

If you found this information helpful, please share it with a friend. The following resources were featured in this podcast:

Leonard School of Business Innovation https://www.leonardinnovation.com

Start your business journey with our free 90-Day Online Launch Guide

This episode is presented by the Leonard School of Business Innovation, where the focus is on entrepreneurs and professionals who don't come from wealth, but have the potential to be great.

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Learn how to cultivate the entrepreneurial mindset. In this episode, Justin Leonard explains how to think like an entrepreneur. Here is the truth: highly successful entrepreneurs see the world differently than everyone else. This episode walks listeners through a unique mindset exercise to demonstrate how entrepreneurs and ordinary people are different. The following resources were featured in the video:

90-Day Online Launch Guide https://www.leonardinnovation.com/launch

Leonard School of Business Innovation https://www.leonardinnovation.com

This episode is presented by the Leonard School of Business Innovation, where the focus is on entrepreneurs and professionals who don't come from wealth, but have the potential to be great. If you found this information helpful, please share it with a friend.

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What is the best way to connect with an audience? According to Justin Leonard, if you have achieved any level of significance, it is a good idea to have a short, interview-ready bio ready to go. In this episode, Leonard reveals the secret to creating a memorable backstory that instantly connects with your audience.

bio #backstory #entrepreneurship #branding

If you find this information helpful, please share it with a friend. The following resources were featured in this episode: Leonard School of Business Innovation https://www.leonardinnovation.com

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In this episode, entrepreneur Justin Leonard explains the fastest way to disrupt your industry when you have a great idea. A great idea is always important. But according to Leonard, an idea alone is simply not enough to be a game changer.

entrepreneurship #money #tech #finance

This episode is presented by the Leonard School of Business Innovation, where the focus is on entrepreneurs who don't come from wealth, but have the potential to be great. If you find this information helpful, please share it with a friend.

90-Day Online Launch Guide (FREE) https://www.leonardinnovation.com/launch 

Visit us online https://www.leonardinnovation.com

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In this episode, entrepreneur Justin Leonard outlines a fast and easy way to make money online, even if you have no skills or formal training. You can also run this type of business from your home.

entrepreneurship #makemoneyonline #startup

This episode is presented by the Leonard School of Business Innovation, where the focus is on entrepreneurs who don't come from wealth, but have the potential to be great. If you find this information helpful, please share it with a friend. The following resources are featured in this episode:

Leonard School of Business Innovation https://www.leonardinnovation.com

Free Entrepreneurship Course https://www.youtube.com/watch?v=EuF6B...

Fiverr (affiliate link) https://go.fiverr.com/

Upwork https://www.upwork.com

EPISODE SHORTCUTS

03:38 Offer Your Services for Hire

03:48 Act As A Facilitator

04:14 Affiliate Programs

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If you are starting or growing a business, what is the best strategy for choosing a business partner? In this episode, entrepreneur Justin Leonard details an important consideration that should be made for choosing a business partner.

entrepreneurship #businesspartner #businessadvice

If you find this information helpful, please share it with a friend.

Leonard School of Business Innovation https://www.leonardinnovation.com 

90-Day Online Launch Guide (Free Resource) https://www.leonardinnovation.com/launch

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In this episode, entrepreneur Justin Leonard explains small business taxes for those who don't come from wealth. The following is covered in this episode: an understanding of the US tax code, tax write-offs explained, understanding tax classes, how to track business expenses, how successful businesses "plan" their tax outcomes, and what to do if you have been avoiding taxes.

taxes #entrepreneurship #accounting

If you find this information helpful, please share it with a friend. The following resources are featured in this audio episode:

90-Day Online Launch Guide (Free Resource)

https://www.leonardinnovation.com/launch

EPISODE SHORTCUTS

02:41 U.S. Tax Code Is Complicated

04:33 Understanding Tax Write-Offs

05:27 Which Tax Class Should You Choose?

06:25 How Does An S-Corp Work?

07:53 Not All CPAs Are Created Equally

09:04 Who Tracks Business Expenses?

10:07 How Successful Businesses Use Tax Planning

11:50 How to Handle Unpaid Business Taxes

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Entrepreneur Justin Leonard reveals some interesting sources of revenue for America's favorite online shopping destination. Learn how Amazon generates income beyond just selling products.

amazon #business #entrepreneurship

If you found this information helpful, please share it with a friend. The following resources are featured in this episode:

90-Day Online Launch Guide (Free Resource) https://www.leonardinnovation.com/launch

Free Course for Entrepreneurs https://www.leonardinnovation.com/course

Leonard School of Business Innovation https://www.leonardinnovation.com

EPISODE SHORTCUTS

02:03 Amazon Is In The Lending Business

03:31 Amazon Is In The Commercial Liability Insurance Business

04:22 "Prime" Deliveries May Not Originate From Amazon

06:22 Amazon Is Partnered With USPS

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Entrepreneur Motivation: Cultivating The Best Mindset For Financial Success. In this episode, Justin Leonard reveals an unusual but powerful characteristic that makes high achievers different from everyone else. Learn about the specific entrepreneurial mindset needed to achieve financial success.

entrepreneurship #entrepreneurialmindset #motivation #mindset

If you find this information helpful, please share it with a friend. The following resources are mentioned in this episode:

90-Day Online Launch Guide https://www.leonardinnovation.com/launch

Leonard School of Business Innovation https://www.leonardinnovation.com

This episode is presented by the Leonard School of Business Innovation, where the focus is on entrepreneurs who don't come from wealth, but have the potential to be great.

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In this episode, entrepreneur Justin Leonard reveals 6 reasons why annual business conferences and events are so popular, and why you may want to consider hosting or attending a live event in the near future. If you find this information helpful, please share it with a friend.

marketing #entrepreneurship #networking #investfest

The following resources are highlighted in the video:

90-Day Online Launch Guide (Free Resource)

https://www.leonardinnovation.com/launch

Got a question? Ask Justin!

https://www.leonardinnovation.com

EPISODE SHORTCUTS

02:02 Profit Opportunities

02:40 Confirmation of Influence (Social Proof)

03:16 Present Exclusive Information

03:49 Networking Opportunities

04:17 Residual Brand Promotion

04:57 Vacation for Business Owners

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Have you recently noticed a decline in the traffic at Burger King? This episode contains five strategies that can save the restaurant chain. The strategies might also be helpful to other restaurants and businesses. If you find this episode helpful, please share it with a friend.

burgerking #entrepreneurship #restaurants

FREE 90-Day Online Launch Guide

https://www.leonardinnovation.com/launch

Leonard School of Business Innovation

https://www.leonardinnovation.com

EPISODE SHORTCUTS

02:21 Reduce Number of Menu Items

03:49 Do Not Make Limited Menu Items Permanent

04:17 Highlight Unique Burger Qualities

04:59 Create Exclusive Burger King Beverage

05:34 Utilize A Neon Open Sign

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Getting a business off the ground while working a corporate job can be challenging. In this episode, entrepreneur Justin Leonard reveals the strategies needed to grow your W-2 income. Entrepreneurs will often have great business ideas, but they may experience delays in launching due to lack of funding. By applying these strategies, you should be able to generate enough income to start or grow your business.

entrepreneurship #finance #business

If you find this information helpful, please share it with a friend. Visit the Leonard School of Business Innovation website for more free resources: https://www.leonardinnovation.com

EPISODE SHORTCUTS

01:22 Real Estate Ownership

01:58 Launch A Starter Business

02:34 Stock Market Investments

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Does a product REALLY have to solve a problem? If you want to make money by selling a product or service, conventional wisdom suggests that the thing you are offering should solve a problem. But sometimes a product can have absolutely no utility and it can still make millions. So in this episode, host Justin Leonard discusses whether a product actually needs to solve a problem to be successful.

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How many subscribers is considered significant in the VC world? In this short episode, entrepreneur Justin Leonard explains the concept of traction and when you can expect venture capitalists to become REALLY interested in your product or service; particularly within the tech space. If you find this info helpful, please share it with a friend.

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Why do so many restaurants fail? What causes a restaurant to go out of business? The most commonly cited reasons include bad management, bad customer service, bad location, and lack of funds to continue operations. However, in this episode, entrepreneur Justin Leonard explains that there is another reason most don't know about. In fact, it probably has the biggest impact on restaurant closures, and it affects even the ones that have been around for decades. Listen to this informative episode to learn why restaurants fail.

This episode is presented by the Leonard School of Business Innovation, where the focus is on entrepreneurs who don't come from wealth, but have the potential to be great.

90-Day Online Launch Guide (FREE)

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In this episode, host Justin Leonard discusses the power of the entrepreneurial mindset and how high achievers tend to treat various aspects of business more like a game than working a job. "Entrepreneurship is not work to an entrepreneur," says Leonard. This episode highlights specific differences that entrepreneurs have, which make them unique. https://www.leonardinnovation.com

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In this episode, entrepreneur Justin Leonard provides comprehensive guidance for making money in the bodybuilding and fitness industry. Many of the strategies discussed can be applied to anyone with a business or personal brand. This is one of the most comprehensive financial resources for bodybuilders and physique athletes ever assembled.

entrepreneurship #bodybuilding #makemoneyonline

If you find this video helpful, please share it with a friend. The following is a list of resources covered in the video:

90-Day Online Launch Guide (FREE)

https://www.leonardinnovation.com/launch

Send Your Questions to "ASK JUSTIN"

https://www.leonardinnovation.com

Start or Grow Your Business With Kajabi

https://www.leonardinnovation.com/kajabi

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In this episode, learn how entrepreneur Justin Leonard created one of the most popular websites online in the early 2000s. The same strategy he used back then still works today.

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Justin Leonard offers practical advice to an entrepreneur who wants to start a protein cookie business. The sales and marketing advice can also be applied to other businesses.

This episode is presented by the Leonard School of Business Innovation, where the focus is on entrepreneurs who don't come from wealth, but have the potential to be great. Resources featured in this podcast include the following:

90-Day Online Launch Guide (FREE GIFT)

https://www.leonardinnovation.com/launch

Leonard Innovation

https://www.leonardinnovation.com

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In this episode, entrepreneur Justin Leonard reveals 9 proactive steps his business took to counteract the Amazon effect.

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In this episode, Justin Leonard reveals the reason most major retailers typically have a sale as the year comes to an end. The actual reason is not known to most, including many entrepreneurs.

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In this episode, Justin Leonard explains why an entrepreneur should never launch a perfect product. Learn how he applied this concept to grow a successful business.