Entrepreneurship: Recent Episodes
We Built This Life
Episode 34 with Tiera Chin of Yorktown Spice is about when a family recipe inspires a small business.
In 2021, Tiera Chin was working full-time in the healthcare industry while raising two little daughters, the youngest of which was 4 months old at the time. This is also when she launched her new small business, Yorktown Spice, featuring her crab sauce that was inspired by family recipes.
In this episode, Tiera talks about:
· The actual steps she took to get her food product-based business off the ground, from food safety and thinking about how to make her product shelf stable to graphic design and marketing;
· What she has learned about balancing time and priorities, particularly from juggling her full-time job, her role as a mom, and the launch of her business;
· Facing fears and uncertainties as an entrepreneur and how she responds;
· Her best advice for other entrepreneurs;
· What she wishes consumers knew about small businesses; and more.
Mentioned on this Episode:
· Yorktown Spice’s website
· SCORE Greater Baltimore (find a mentor + resources for small business owners)
· SCORE main page (find small business resources in your city)
· Where to Find Yorktown Spice in Maryland
· Yorktown Spice on Amazon
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Subscribe on Apple Podcasts, Spotify, or listen on my website, follow and get in touch on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com (but getting in touch through IG DM is better!)!
Episode 33 with Erin Scott from the Believe in Dog podcast and Erin Scott Podcasts is about when a hobby leads to a small business.
In 2019, Erin became a cancer survivor and decided to start saying yes to the ideas that excited her. She started the Believe in Dog podcast to tell heartfelt stories about the powerful connections between people and their dogs.
Believe in Dog is now a top 5 podcast globally, and Erin went on to co-host a second show, The Alternative Dog Moms podcast.
Now, Erin is focused on leveraging the skills she’s learned as a podcaster into a small business, Erin Scott Podcasts, to help other podcasters launch their own shows.
In this episode, Erin talks about:
· How her cancer diagnosis and treatment led to her starting a podcast;
· Finding confidence as a podcaster;
· The conversations she’s had on her show that have stuck with her;
· How she has found gaps in the pet industry market and created products in response to that, including the Dog Health Journal;
· When she knew that advice she was giving as a hobby podcaster could be the beginnings of a small business; and more.
Mentioned in this Episode:
· Believe in Dog podcast
· The Alternative Dog Moms podcast
· Erin the Dog Mom
· The Dog Health Journal
· Erin Scott Podcasts (coming soon!)
Follow Erin the Dog Mom on Instagram
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Subscribe on Apple Podcasts, Spotify, or listen on my website, follow and get in touch on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com (but getting in touch through IG DM is better!)!
Episode 32 of We Built This Life with Rebekah Murray from Dare & Co. is about mental challenges in entrepreneurship—and the rewards that come with getting through them.
In 2014, Rebekah Murray, an entrepreneur throughout her adult life, was looking to transition from international wedding photography to something new. Her parents suggested she start a clothing line.
Three years later, Rebekah launched Virginia Dare Dress Co. with a line of timeless, high-quality women’s dresses. In 2020, she added heartfelt gift boxes to her offerings. And today (May 18th, 2023), she unveiled her new brand name: Dare & Co.
On this episode, Rebekah talks about:
The various outlets she used to launch her company, from a Kickstarter to a Facebook focus group;
An unexpected outcome in her business due to customer interest;
How she has dealt with challenging life seasons while still being an entrepreneur who needs to keep her business going;
What success as an entrepreneur looks like to her;
Her best advice for other small business owners (I think anyone launching something in public will identify with this); and more.
A Few of My Favorite Dare & Co. Products:
· Samantha Wrap Dress
· June Floral Dress
· Floral Apron
· Cookie Hello
· Get Well Care Package
· Cottage Kitchen
Follow Dare & Co. on Instagram
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Subscribe on Apple Podcasts, Spotify, or listen on my website, follow and get in touch on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com (but getting in touch through IG DM is better!)!
Episode 31 of the We Built This Life podcast with Ashley Williams from Clymb (@clymb_up) is about persistence and mindfulness and how these two skills were assets as Ashley built her own company.
In 2018, Ashley Williams, a former educator and school leader in Baltimore City, founded Clymb (then known as Infinite Focus Schools), her company that produces emotional health software for school-aged children.
In this episode, Ashley talks about:
· The steps she took and resources she used to build Clymb from an idea to a thriving small business;
· The benefits of learning emotional regulation and coping skills in childhood—and how these skills carry into adulthood;
· How Clymb works to help children build these emotional health skills;
· How Ashley has used these skills herself to respond to challenging feelings that came in her early days of entrepreneurship;
· her take on an underrated skill in business—and in life, and more.
Mentioned in this Episode:
· Clymb, Ashley’s company that produces emotional health software for children
· The Johns Hopkins Social Innovation Lab
· Innovation Works at the Miller Center for Social Entrepreneurship at Santa Clara University
Follow Clymb on Instagram
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Subscribe on Apple Podcasts, Spotify, or listen on my website, follow and get in touch on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com (but getting in touch through IG DM is better!)!
Episode 28 with Emma Reisinger of Yellow House Farm is about finding your place in the industry that interests you, even if the road is slightly winding to get there.
Since 2017, Emma has owned Yellow House Farm, her small business that started as a tiny farm and CSA outside of her yellow house in Baltimore’s Waverly neighborhood. Today, the business has evolved to focus on ecological gardening and landscaping.
In this episode, Emma talks about:
- How she found her place within agriculture and built Yellow House Farm while working as a line cook (which she describes as essentially working one job to support the other);
- Her business strategies for CSAs vs. farmers' markets;
- Her ideal clients, and how she manages people as a leader and a boss;
- How her business has evolved to focus on ecological gardening; and
- The romanticizing of farming as a lifestyle and the reality of her experience with finances as a business owner in the agriculture industry.
Yellow House Farm’s website
Follow Yellow House Farm on Instagram (Emma is not active on this account, but you can check out some old content)
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Subscribe on Apple Podcasts, Spotify, or listen on my website, follow and get in touch on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com (but getting in touch through IG DM is better!)!
Episode 27 is a small business story about saying yes to opportunities and having the courage to follow new paths.After moving to Baltimore in 2014, Kate Christian—who had worked as a business analyst, a boat captain, and as chief operating officer for a company that made at-home STD tests—got a gift certificate to the Station North Tool Library from her wife. She took a cutting board class, fell in love with working with wood, and ultimately found a new career path.Today, Kate owns Bliss Woodworks, which specializes in custom woodworking projects and furniture like vanities, bookshelves, tables, wardrobes, and more. She also teaches one-on-one classes on topics like buying rough sawn lumber and project planning, and offers private instruction in her large studio space.In this episode, Kate talks about:* Her early careers before she discovered woodworking; * Why that cutting board class was so pivotal for her, how she approaches her woodworking projects, and how she built Bliss Woodworks; * Taking big leaps and when she knew it was time to do so, such as when she moved from a 200-square-foot studio space to a 1,200-square-foot warehouse; * The psychological challenges of being a business owner, as well as her successes and advice for other small business owners; * Evolving as an entrepreneur and what her vision is for Bliss Woodworks going forward; and more.
Follow Bliss Woodworks on InstagramFollow We Built This Life on InstagramMentioned in this Episode:* Bliss Woodworks, Kate Christian’s Baltimore-based small business specializing in custom woodworking projects and furniture and one-on-one classes * Station North Tool Library, a nonprofit tool-lending library that offers 30,000 tools, 30 classes, and more * Made in Baltimore, an organization that supports makers and manufactures in Baltimore City (and is a great place for consumers to learn about Baltimore-based small businesses)
Subscribe on Apple Podcasts, Spotify, or listen on my website, follow and get in touch on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com (but getting in touch through IG DM is better!)!
During the pandemic, Nina Ross’ full-time job suddenly became part-time, and she needed something to do with the extra hours in her week. Her family holds cookie parties every December, and these are some of Nina’s most cherished memories.So Nina started baking again to fill her free time and gave the dozens of cookies she made to friends and family.After a few months, Nina decided to turn her passion into a small business. She founded Nina’s Cookie Explosion, a company that offers specialty and customizable cookies and doughs, in September 2020.In this episode, Nina talks about:* How she got Nina’s Cookie Explosion off the ground and how her most popular products are not necessarily what she anticipated; * How she balances her day job, which is now full-time again, with being a small business owner; * How she builds collaborations both through organic connections and intentional outreach; * Her big break when it felt like her business started to experience exceptional growth; * How she views rejection as an opportunity for growth and learning; and more.
Follow Nina’s Cookie Explosion on InstagramFollow We Built This Life on InstagramMentioned in this Episode:* Nina’s Cookie Explosion’s website, where you can order specialty and customizable cookies and doughs. * WJZ story, “Coffee with: Nina’s Cookie Explosion”
**Please note that I mistakenly said that Nina was supporting the Tyanna Foundation through her November Cookie of the Month. In November, she is actually supporting the Maryland Food Bank.Subscribe on Apple Podcasts, Spotify, or listen on my website, follow and get in touch on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com (but getting in touch through IG DM is better!)!
Michele Dickinson had been building her successful corporate career at a large investment firm for more than a decade. But after having her third baby in 2018, she started to think about her life’s purpose and began to feel she was meant to be doing something else. Michele ultimately became a life and business coach who focuses on helping women build legacies and make a difference in the world through entrepreneurship and online businesses.
In this episode, Michele talks about: * When she reached her own turning point professionally and began to feel a nudge to shift away from her corporate career; * How she found her first client and refined her offerings, including private and group coaching, and a few examples of clients who have made major shifts while working with her; * Building community on social media and how she strives to share vulnerably and authentically while also providing value; * Money, pricing, and knowing your own worth; * Finding balance as a business owner; a consultant at her corporate job, a position she held until recently; and a wife and mom of three.
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Mentioned in this Episode: * Working Moms Wanting More Soul Circle, Michele’s Facebook group * Intuitive: Speaking Your Truth, a multi-author book. Michele wrote Chapter 11, “A Sixth Sense: The Call of the Soul.”
Subscribe on Apple Podcasts, Spotify, or listen on my website, follow and get in touch on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com (but getting in touch through IG DM is better!)!
Theresa Cangialosi was drawn to essential oils in the 1980s, long before they were readily available in the United States. She was one of the first people to start an aromatherapy bar in the U.S. and has had some iteration of this type of retail space for more than 30 years.
Today, SoBotanical, Theresa’s aromatherapy apothecary in Baltimore, has two retail locations and a warehouse; carries essential oils, as well as its own skincare, haircare, and specialty lines; and offers education and events on a variety of topics related to aromatherapy.
In this episode, Theresa talks about:
Her connection to essential oils, what it was like being one of the first people in the U.S. to open a business that focuses on aromatherapy; and how her business has evolved over more than three decades;
The benefits of essential oils, particularly during end-of-life care;
What she wishes she knew when she started her business;
Her advice for other small businesses owners (hint: don’t let the need for perfection keep you from getting your thing out there); and much more.
Links Mentioned in This Episode:
- SoBotanical (Aromatherapy + Apothecary)
- SoBotanical’s SoBo Black Soap
- SoBotanical Deep Repair Hand Cream
- SoBotanical Soaps (I’m actually not sure they offer the “soap bar” as mentioned in this episode, but here’s the collection of their soaps that are available online)
- SoBotanical Roman Chamomile Hydrolat
Follow SoBotanical on Instagram!
Subscribe on Apple Podcasts, Google Play, Stitcher, Spotify, or listen on my website, follow and get in touch on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com!
Nearly a decade ago, Heidi Shenk, a middle school teacher in Baltimore City Public Schools at the time, began illustrating at night as a way to relieve stress after long days in the classroom. She opened an Etsy store for her greeting cards and other stationery-type products and got her big break when a major retailer ordered 2,000 of her cards. This made Heidi think that her part-time side hustle could actually become her full-time business. She left teaching in 2013 and began working on Row House 14 full-time.
In this episode, Heidi talks about the highs and lows from her career in teaching, how she got into design and her first shop on Etsy, and that big break that pushed her to leave her teaching position and focus on Row House 14. She’ll also touch on how she decided on the style for her cards (often funny + drawing on what’s relatable; see her social distancing card line), where she gets inspiration for new designs, and how she began working with wholesalers/retailers, and her successes and challenges that have come with launching and running her business.
This is the second episode in a series highlighting small businesses in Baltimore. To find more amazing small businesses in this city, check out Made in Baltimore’s business directory.
Mentioned in this episode: * Row House 14 – Check out Heidi’s line of Valentine’s cards in particular for the upcoming holiday * Zoe & Co. Candle Company – Sneak peek at the next episode! These candles + Heidi’s cards/products would make a great gift for loved ones.
Follow Row House 14 on Instagram!
Subscribe on Apple Podcasts, Google Play, Stitcher, Spotify, or listen on my website, follow on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com!
Chef Davon Pulliam had his first taste of kombucha at an early morning farmer’s market in Baltimore about five years ago. He began making his own kombucha as a hobby, then opened his business three years later. Tortuga Kombucha offers several varieties of kombucha that showcase the teas' natural flavors, including Oolong, Jasmine, and Genmaicha. Today, Davon, who has left the restaurant industry for the moment, runs his business while taking care of his young daughter.
In this episode, Davon talks about his experiences as a culinary school student and a chef, how his goal-oriented nature propelled him to be a sous chef by age 25 and a chef by age 30, how he built Tortuga Kombucha and why he decided to highlight the flavors of the teas he uses in his products, and how he is shaping his business to represent what is important to him, including moving at a slower pace (hence the "Tortuga" in his business name) and taking time for loved ones.
This is the first episode in a series highlighting small businesses in Baltimore. To find more amazing small businesses in Baltimore, check out Made in Baltimore’s business directory.
Mentioned in this episode: * Tortuga Kombucha – Read about Davon’s kombucha flavors and buy individual bottles or join the Kombucha Club * Kombucha Brewers International * How to Run a Business Debt-Free by Dave Ramsay
A few restaurants where Davon has worked: * Petit Louis Bistro, Baltimore * La Cuchara, Baltimore * ANXO, Washington, DC * 5% Wine Bar, Baltimore
Follow Tortuga Kombucha on Instagram!
Subscribe on Apple Podcasts, Google Play, Stitcher, Spotify, or listen on my website, follow on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com!
The We Built This Life podcast has been around for one year! (Plus a few months, but that's a small detail...) When I started this podcast in May 2019, my goal was to complete 10 episodes. And in May 2020 I reached that goal. I’m calling this collection of episodes “Season 1” this, Episode 11, celebrates the 10 stories told so far. The first six lessons come from the amazing guests who have been on this show, and the next four lessons come from my own experience starting something new (and even though this new thing for me is podcasting, I think the lessons could apply to anyone starting something new, whether it be a business, program, or something else entirely). If you’ve never listened to We Built This Life before, this episode can also serve as a brief summary of sorts of the first season.
Lessons From This Episode: 1. It’s okay to pivot your career (and pivot it back again). 2. Be honest with yourself about how you feel about money and what it means to you so you can set goals accordingly. 3. Trust your intuition. 4. You can build a business with kids at home. 5. You also can build a business with limited time (even though the progress might be slower.) 6. When you hit roadblocks in your business, try making a little tweak and things might fall into place. 7. Get more mileage out of work you’ve already done. 8. Know yourself and design your business around that. 9. Don’t take anything too personally. 10. Set goals for your season of life.
Guests Who Have Been on the Show: * Episode 2 – Ryan Sullivan, Realtor with ExecuHome Realty * Episode 3 – Mercedes Lyson, Beauty Journalist at L’Amour et la Musique and Podcast Host at Your Purpose is Beauty. Patreon, YouTube, Instagram. * Episode 4 – Ashley Shelly Trotier from Ashley Shelly, which sells stationery products like planners and notebooks. Instagram. * Episode 5 – Emily Silverstein from Urban Oreganics. Instagram. * Episode 6 – Acyuta-bhava (Adam Elenbaas) from Nightlight Astrology. @nightlightastrology on Instagram. Ashley Litecky Elenbaas of Sky House Herb School. @skyhouseherbs on Instagram. * Episode 7 – Amy Homan of Evolverie, a sustainable and ethical clothing company. Instagram. * Episode 9 – Kenneth Yee, Abstract Artist. * Episode 10 – Ashleigh Becker of Sela Designs, a nonprofit jewelry company. Instagram.
Subscribe on Apple Podcasts, Google Play, Stitcher, Spotify, or listen on my NEW website (where you can sign up for my new newsletter), follow on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com!
Ashleigh Becker began making jewelry as a way to relieve stress and boredom after her first child was born. Then, wanting to raise money for a mission trip for her husband, Ashleigh went to her first craft show, where she realized there was a market for her designs. Today, Sela Designs sells handmade jewelry and donates 100 percent of the profits to charity.
In this episode, Ashleigh talks about how her interest in jewelry design developed despite being someone who was never particularly into art; how she built her business while being a stay-at-home mom to four kids and how she dealt with Sela Designs’ slow growth as a result; the radical generosity giving model that Sela Designs is built on, the organizations and projects Ashleigh and her company support, and why she gives 100 percent of her profits to charity; and what she wishes she had known when she first started her business.
Mentioned in this episode: * Sela Designs Handmade Jewelry * Sela Designs Piece of the Month (a special discount on a particular piece released on the 1st of the month) * IF:Gathering – an organization that Ashleigh has collaborated with * Fair Indigo – an organic clothing company that sells a few of Ashleigh’s pieces
100 percent of Sela Designs’ profits are donated to nonprofit organizations and to support specific projects. Here are some of the organizations that Sela Designs’ supports: * Ebenezer Grace Children’s Home * charity: water * Mercy House Global
Follow Ashleigh Becker and Sela Designs on Instagram!
Subscribe on Apple Podcasts, Google Play, Stitcher, Spotify, or listen on my website, follow on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com!
More than a decade ago, Kenny Yee would often wander the streets of Chelsea in New York City, drifting in and out of galleries to look at art. This is where he learned about color, form, and texture. Then he’d go back to his basement apartment in Queens to paint. He had a side hustle of sorts then, selling his work to several collectors in New York. Now he lives in Baltimore and works full-time as an admissions counselor, but he still considers himself a serious painter and makes time for this practice.
In this episode, Kenny talks about his early days as an art educator and a painter in New York and Baltimore, how his style has evolved, the influence that kids’ art has had on his own work, and whether he’ll eventually have a desire to make his painting practice into something more or whether doing something he loves is fulfilling on its own.
Mentioned in this episode: * Kenny Yee’s website (see his paintings here) * Church Street School for Music & Art in New York * Maryland Institute College of Art in Baltimore * School 33 Art Center in Baltimore (galleries and studio space) * The John Fonda Gallery at Theatre Project in Baltimore
Subscribe on Apple Podcasts, Google Play, Stitcher, Spotify, or listen on my website, follow on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com!
In 2017, Amy Homan took a fashion design course. Today, she has her own fashion line and a sustainable and ethical clothing company called Evolverie.
In this episode, Amy talks about the 16 years she spent working in collections, the rise and fall of her wedding décor business, and the ups and downs of designing and producing a fashion line. We also get into the financial challenges that can come with owning a business, the power of relationships, and Amy's commitment to building a company that is supporting the environment and paying people a living wage for their work.
Mentioned in this episode: * Evolverie Clothing – Amy Homan’s fashion business * A Stylish Design (Amy’s wedding décor business on Etsy) * Factory 45 Fashion Design Course * The True Cost documentary (currently on Amazon Prime as of 3/7/2020) * “What the Rana Plaza Disaster Changed About Worker Safety.” Racked.com. April 13, 2018. * “Retailers Split on Contrition After Collapse of Factories.” The New York Times. April 30, 2013. * Modular Maxi Dress Final Samples video. The dress will be released in April 2020. * Yellowcake Shop, a contemporary clothing company from Valerie Mayén, Project Runway alum * TELAstory, a fashion production company in the Philippines * “The fashion industry emits more carbon than international flights and maritime shipping combined. Here are the biggest ways it impacts the planet.” Business Insider*. October 21, 2019.
Follow @evolverieclothing (Amy Homan) on Instagram
- This is an affiliate link—you get 15% off, and I get a $20 gift card if you make a $75 purchase. (Use code ref4040860for the discount.) You can definitely look up Evolverie on your favorite search engine if you prefer. If you do choose to use the link, thank you so much!
Subscribe on Apple Podcasts, Google Play, Stitcher, or listen on my website, follow on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com!
Astrologer Adam* Elenbaas and Clinical Herbalist Ashley Litecky Elenbaas started dating in September 2011. Three months later, they decided to go into business together. Based in the Washington, D.C., area, Sky House Yoga encompasses astrology services (readings, certification courses, and private apprenticeships), herbalism offerings (private consultations, an apothecary with more than 300 herbs, and an herbal apprenticeship program and teaching garden), and until recently yoga.
In this episode, Adam and Ashley talk about their early work and experiences that led them to their current careers, how they met and decided to work together, and what they do as a professional astrologer and a clinical herbalist. They also touch on how they have learned over time to define their different relationships as a couple and as business partners; how they made the difficult decision to close their yoga studio, which had been the anchor of their business in the beginning; and how it felt after committing to less traditional careers on their own to find someone else on a similar life path.
*Since recording this episode a couple of months ago, Adam Elenbaas’ guru in the Bhakti yoga community gave sAdam a new initiated name, which is Acyuta-bhava Das (pronounced Ah-chew-ta baa-va Das). I refer to him as “Adam” in this episode for continuity, but he has been transitioning to his new name (or Acyuta for short) in his astrology videos and communications.
Mentioned in this episode: * Sky House Yoga’s clinical herbalism offerings * The Nightlight Astrology School * L’Amour et la Musique on YouTube (Mercedes studied astrology with Adam and connected us! Find her podcast, “Your Purpose is Beauty,” on your favorite platform.) * Video about Adam’s new name, Acyuta bhava-Das
Follow nightlightastrology (Adam Elenbaas) on Instagram
Follow plantswhisperyoga (Ashley Litecky Elenbass) on Instagram
Subscribe on Apple Podcasts, Google Play, Stitcher, or listen on my website, follow on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com!
Thank you for listening!
Six years ago, Emily Silverstein was a barista at Starbucks (having stepped down from her role as store manager after having her first child) who made her own skincare products at home. One day, while talking to her husband, Cory Silverstein, about how they were going to balance work and daycare with their new baby, Emily suggested listing her products on Etsy. This was the start of her company, Urban Oreganics, which makes beauty, skincare, haircare, and personal care products. Today, Cory also works with the business, which has become the sole income for the Silverstein family.
Emily’s story touches on the origins of Urban Oreganics, what it is like working with her husband and how they run a business together while their kids are at home with them, how she has made a commitment to reducing waste and minimalism for her family and her business, and how she looks at the cost vs. other potential benefits gained when making tough decisions about Urban Oreganics.
Mentioned in this episode: * Urban Oreganics Bare Cleansing Grains (also available in detox variety) * Urban Oreganics Facial Cream (my first product!) * Urban Oreganics Brush Cleaner * Urban Oreganics Rosewater Toner * Urban Oreganics Products (beauty/skincare, bath/body, personal care, and more) * Blue Jeans Go Green Denim Recycling (partners with Madewell, J.Crew, others to recycle denim) * H&M Garment Collecting * Lego Struggles to Find a Plant-Based Plastic That Clicks, The Wall Street Journal(latest story I found on plant-based Legos) * The Nugget, the Original Play Couch * Urban Oreganics VIP Facebook Group
Follow Urban Oreganics on Instagram
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Thank you so much for listening!