Entrepreneurs Showcase: Recent Episodes
First Bank of Nigeria Ltd.
Entrepreneurs Showcase follows SMEs on their business journey, explores the ups and downs of people in the entrepreneurship ecosystem with the aim to share experiences, inspiring stories and offer advisory to help them improve their businesses.
Join #FabulousJulian weekly as she takes us through the world of business owners and the challenges they face. Her guests will be educating and sharing insights on business related topics such as Marketing, HR, Legal issues, Finance, Productivity, Wellness, Social Media Marketing, Operations etc.
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Purpose is no longer optional. It’s a competitive advantage, a recruitment magnet, and a reason your customers will return.
For too long, we've been fed a myth: that you can either run a successful, profitable business or do good in the world, but not both. But that’s changing. Consumers, employees, and investors are demanding more than just profits. They want purpose.
A support system is a group of people who support you when you need it most. This can be mental, emotional, and or practical, such as with finances, childcare, etc. Having people to support you does not make you weak!
Self-doubt may be a formidable foe, but with unwavering determination, self-compassion, and the courage to take action, we can rise above it.
Every setback is a setup for a comeback! Ezinne's journey is a testament to this truth. Join us as she shares her experiences, insights, and strategies for embracing challenges and seizing opportunities."
Get ready to disrupt the status quo! Join us as we sit down with innovative entrepreneur Soji Akinlabi to explore the vast potential of the gig economy. From flexible freelancing to scalable business models, Soji shares insider tips on how entrepreneurs can harness the power of short-term engagements to drive growth, innovation, and profitability.
Join the movement of impactful entrepreneurs who are redefining success. Building a purpose-driven business is about more than just profits - it's about creating a lasting legacy, driving positive change, and inspiring a better future. Discover the strategies, tools, and mindset needed to align your business with your values, ignite your passion, and make a meaningful impact on the world.
In this episode of Entrepreneur Showcase, we get up close and Personal with Ogechi Nancy Ihenacho CEO and founder sniffITng as she takes us through her incredible journey of entrepreneurship.
In this episode, we dive deep into the crucial question must you raise money for your startup? Our guests share invaluable insights on this pivotal decision, offering guidance on key factors to consider and dispel common misconceptions about raising capital. Whether you're a startup founder or a curious listener, this episode is a treasure trove of knowledge for your entrepreneurial journey.
In this thought-provoking episode, we delve into the fascinating world of founders. Tune in for a deep dive into the minds of founders and gain insights into their incredible journeys with Ayodeji Agboola
In this episode, we are joined by a true expert in the field, Elizabeth Edwards, a Software and Artificial intelligence engineer, as we unravel the world of Business Process Automation and its profound impact on small and Medium-sized Enterprises.
In this exciting episode, we sat down with the brilliant Elizabeth Edwards to unravel the dynamic world of AI and its transformative role in Small Business Marketing.
In this episode, we discussed common networking mistakes entrepreneurs and professionals make and provided actionable strategies and tips for overcoming the identified networking mistakes
In this episode, we get up close and personal with Queen Uwabua, founder of Clove Kids.
- Changes in the networking landscape with the rise of social media platforms
- Strategies for effective networking in the virtual space
- How do you choose the right virtual events for networking purposes
- How to overcome the challenges of building genuine relationships in a digital environment
- What to consider when networking internationally through social media and virtual events
The Importance of networking in today's business landscape.
1. What networking is about
2. The importance of networking in business success
3. Types of networking available to business owners
4. Fundamental principles of effective networking
5. Common misconceptions about networking
Joining on Entrepreneurs Showcase is Damilola Oladehin (The PR Man) If you've been trying to figure out how to do PR all by yourself we have have an expert here today who will tell us exactly what to do.
How you blend product, price, place promotion etc gives you an advantage over your competitors.
In this episode you will learn:
- What Marketing Mix is
- Components of the Marketing Mix
- 4 or 7 Ps how should they be applied
- Importance of the marketing mix
In this episode, Ayodeji Agboola a technology entrepreneur shared what competition is, why it is essential to understand competition, the types of competition, and how to handle competition in business.
A survey is a fantastic market research technique but how can one use it effectively?
In this episode of Entrepreneurs Showcase Ayodeji Agboola, founder Fly My Ads and Akowe answered the questions below:
➡️What are surveys?
➡️Why do you need surveys?
➡️What makes a good survey question?
➡️How do you interpret survey results?
Tune in to listen and learn
On this episode of Entrepreneurs Showcase, Patrick Ajunwa shared with us what lean business strategy is, how it can benefit SMEs and the principles every entrepreneur should know.
We went on an educational journey with Patrick Ajunwa as he shared what lean productivity is, the benefits, and the common areas of waste that SMEs should look out for when implementing lean productivity
Heard the word consumerism before?
in this episode of Entrepreneurs Showcase Roland Arabome a Market Research Expert is breaking down what consumerism is, how the concept evolved, and the reasons for consumerism.
Understanding Consumer Behaviour
In this episode, Roland Arabome a Market Research Expert shared what consumer behavior is.
* Who a consumer is, the difference between a customer and a consumer, and how consumers make purchase decisions.
Let's dive in and take a listen.
In this episode with Damilola Oladehin, you will learn what Public Relations is, the difference between PR, marketing, and advertising
Tune in to learn:
Step by step on how to leverage PR in your business.
Delegating, Outsourcing, and Automating Tasks in 2023 and Beyond
Our guest walked us through delegating, outsourcing, and automating things as business owners.
➡️Why delegate, outsource, and automate?
➡️When to start delegating, outsourcing, and automating?
➡️Who should business owners use for delegating, outsourcing, and automating
➡️Simple tools for delegating, outsourcing, and automating
➡️What an SME should delegate, outsource and automate.
In this episode Ojiugo, we focused on Goal Setting and our guest shared the following with us:
Why goal setting and goal tracking are important for a business owner
Why vision boards are essential for the business as an entrepreneur
Specific proven strategies available for achieving 60-80% of your goals
General tools for goal setting and tracking.
In this second part of the Business Model Canvas Explained, Soji walked us through the 9 components of the Business Model Canvas
🎙️What a business owner should consider when defining a value proposition
🎙️How the business model provides In - Build protection from competition
Tune in to listen, you will love it!
In this episode, we discussed customer retention strategies to grow your business in 2023 and beyond.
Tune in to learn
➡️What customer retention entails
➡️ Customer retention strategies that work
➡️How to 'wow' customers
In this episode of Entrepreneurs Showcase, Soji Akinlabi shared with us
1. What a Business Model Canvas
2. The purpose of a business model canvas
3. How effective is the Business Model Canvas to a company’s growth
4. Types of the Business Model Canvas.
Why Customers Leave
1. Overpromise and Underdeliver
2. Poor quality products or services
3. Not reinventing their products or services
4. Not taking customer feedback (9 in 19 customers leave without complaining)
5. Inconsistent employees
6. Inconsistent service - poor today, good tomorrow
7. It's not easy to do business with them - accessibility for special needs
In this episode of Entrepreneurs Showcase, Temitope shared the following:
➡️ Difference between Customer Experience and Customer Service
➡️5 pillars to consider in delivering exquisite customer experience as a small business
➡️Why Customer Experience is essential to you as a business owner
In this episode of Entrepreneurs Showcase, Soji Akinlabi broke down the following:
- What Product‑Market
Fit is
- Why it is this important to SMEs
- The steps to follow in achieving product-market fit
- How to ensure that you keep working on product-market fit even after the launch
In this episode you will learn:
💥What inflation is
💥The effects of inflation on MSMEs
💥What exactly are cost items?
💥Practical tips for managing cost items during inflation
Why Brand Story is important
In this episode, you will learn how to craft your Brand story.
What are the 2 most critical elements of Brand storytelling? (Authenticity and Relevance)
What is brand Positioning?
Why is it important for entrepreneurs
How can entrepreneurs know their present position?
Is the Branding position different for product and service businesses?
How to use social media to reposition your brand
💥Definition of Marketing Strategy
💥Why MSMEs need to develop a marketing strategy
💥Components/elements of an effective marketing strategy
💥Final words, charge and expert advice to MSMEs
In this episode, you will discover things you can do to create a psychologically safe environment, and learn about employee voice and how to protect it.
In this episode, you will learn what it means to be profitable, understand the term liquidity and how a business can be both profitable and liquid at the same time
On this episode of Enterprenurs Showcase Fabulous Julian discusses the trending topic of employee retention with Phil Maduagwu Listeners of this exciting episode should expect to learn:
1 What Employee Retention is about and the dynamic factors that can lead to retention?
2 Merits of retaining employees in your organization for a longer period.
3 Strategies SME Owners should deploy to retain employees.
On this Episode of Entrepreneurs Showcase, join Fabulous Julian as she discusses with Bola Edwards, Co-founder of Proud Africa Roots about her business journey in the creative art field.
Download this podcast to Learn:
• How Bola is using her storytelling business to transform the build the leaders of tomorrow.
• How she built her business from operating in her living room with two little girls to an International business with listings on Netflix and other content distribution platforms
•The importance of building trust with your customers when starting a business.
•Helpful strategies to operate a family business.
•How they have leveraged the pandemic to build their business.
On this Episode of Enterpreneurs Showcase, join Fabulous Julian as she discusses with Bola Edwards, Co-founder of Proud Africa Roots about her business journey in the creative art field.
Download this podcast to Learn:
• How Bola is using her story telling business to transform the build the leaders of tomorow.
• How she built her business from operating in her living room with two little girls to an International business with listings on Netflix and other content distribution platforms
•The importance of building trust with your customers when starting a business.
•Helpful strategies to operate a family business.
•How they have leveraged the pandemic to build their business.
On this episode,Fabulous Julian discusses with Fuh Che about the Basics of Market Research.
Tune in to learn:
• About the importance of conducting a proper market research before venturing into any business.
• What Market Research is all about.
•. Various Types of Market Research
This episode of Enterpreneurs Showcase is an exclusive interview with Daba Omoregbee a Nutripreneur and founder of Zest4life Nigeria.
Tune in to learn:*
•Her early business mistakes and how she corrected them.
•How she has managed to manoeuvre and excel in the Nigerian Business environment.
• What differentiates her products from the competition.
•The importance of conducting proper market research before starting a business.
This exciting episode of Entrepreneurs Showcase takes us a journey through the establishment of Babybliss online baby store and how the founder Ezinwanne is using the business to impact the world.
Tune In To Learn:
💡Why continuous education is a must for every entrepreneur.
💡How she views her business as an opportunity to impact the world.
💡Understand the right time to exit a business.
Juliet Aigbe is the founder of Bourffe Bakery and an award winning Nutripreneur, recipe-creator and wholesome food advocate. In this experience sharing episode you will learn about what makes Juliet’s business unique and how she has grown her business to become a community provider.
Tune in to learn:
•How Juliet grew her confectionery business into a profitable venture.
•Why you should not hold on to a failing product and kill it fast.
•How Juliet turned a location strategy error into an advantage for her business.
•The marketing channels that gave her traction after realizing social media wasn’t working.
“There was an advert in the newspaper to train interested diesel engineers and I applied for the training. Out of the so many applicants, I was the only female on board and that became my upper hand to make it for the training.”
In this episode, Elizabeth shares her experience in the male-dominated profession.
Upclose with Juliet Aigbe - Founder, Bourffe Bakery, an award-winning high-art sugarcrafter, nutripreneur, recipe-creator and wholesome food advocate
In this experience sharing episode you will learn what makes her business unique, how the business became a community provider due to customer's enquiries
Tune in to learn
• How Juliet grew from $100.00 pastime to a $250,000.00 confectionery business.
• Why you should not hold on to a product that is not doing well and kill it fast
• How Juliet turn around a location strategy error into huge success
- The marketing channels to gave her traction when she realized that it was not going to be social media
Businesses are increasing their investment in digital marketing because it works but, not always. Many of these businesses keep making the same digital marketing mistakes that affect their traffic and lead generation conversion rates. In this episode, Ayodeji shares in-dept knowledge on what digital marketing really is.
We are currently living in the age of the internet, and that means your business must cater to it. Promoting your business, your brand, and your product or service can all benefit from digital marketing. There is an audience to be reached online and a reputation to build from your presence. There is, however, a right and a wrong way to do digital marketing. In this episode, you will learn about the four common marketing mistakes and how to fix them
On this episode Ayodeji Agboola gave us clarity on the questions to answer if you want to use social media correctly and shared with examples what to do on social media as a business owner.
Tune in to learn:
• The steps you MUST take to do social media right
• The KLT customer journey and how to earn trust on social media
• The types of content to create and the different formats that are available.
In this episode with Patrick McFadden, you will learn what marketing is, the components of marketing and how to do marketing right.
Tune in to learn
• Why you should know the WHO before the WHAT
• Why you should not outsource your marketing function completely
• The most effective way to to approach marketing
On this episode Ojiugo Ajunwa shared insights on how to work smarter, measure what matters and increase your productivity.
Tune in to learn:
• 7 habits that can help you stay super productive and not burn out
• 6 productivity tools that are available online
• Tips on how to be more intentional