The Application with Corynn Myers: Recent Episodes
Corynn Myers
I'm doing a podcast, but not like the typical fluffy marketing podcast (I really don't like fluff). This podcast has a 3-part recipe. Ingredient #1: The Doers. These are the social directors, marketing managers, and communications specialist on the ground doing the work, and I'm going to convince them to tell me all of their secrets. Ingredient #2: Consumer Data. We'll look at consumer behavior and marketing best practice outside of higher ed and apply them back to higher ed. Ingredient #3: Actionable Takeaways. We're going to mix together higher ed secrets, marketing best practices, and consumer data to create action items you can do and use today. This podcast is for doers in higher ed marketing communications and is a a part of The Enrollify Podcast Network.
Transfer students represent one of the biggest enrollment opportunities in higher education, yet many institutions still treat them as an afterthought. In this episode, Allison sits down with Jaime Smith, author of The Complete Guide to College Transfer, to discuss what transfer students actually need from colleges and universities. Jaime explains why institutions should move beyond being merely "transfer-friendly" and instead strive to become transfer-affirming, creating experiences that support students from application through graduation.
Join us as we discuss:
- [2:15] What criteria truly makes a college transfer-friendly
- [8:20] How transfer students evaluate colleges differently than first-year applicants
- [13:42] Messaging that resonates with prospective transfer students
- [19:02] The importance of transfer-specific communication
Check out these resources we mentioned during the podcast:
- NACAC
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Artificial intelligence is changing how higher education teams work, but successful AI adoption is about much more than choosing the right tools. In this episode, Allison sits down with Tina Miller, Executive Director of Creative and Communications at Arizona State University's Enterprise Technology Division and founder of the AI Beacon Network. Tina shares how her team achieved 100% AI adoption, why most organizations approach AI implementation backwards, and what leaders can do to help their teams move from experimentation to meaningful adoption.
Join us as we discuss:
- [3:06] How ASU benchmarks their AI usage and how they achieved 100% adoption
- [9:11] Laying the foundation for ASU’s AI adoption framework
- [16:55] Higher ed leaders modeling their teams’ AI usage and behavior
- [21:57] Why schools must have an AI-forward mindset to remain competitive
Check out these resources we mentioned during the podcast:
- AI Beacon Network
- EduWeb
- The AI-Driven Leader by Jeff Woods
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name: Tina Miller, Executive Director of Creative and Communications, Arizona State University’s Enterprise Technology (IT) division
Guest Social: https://www.linkedin.com/in/tinamiller3/
Guest Bio: Tina Miller is the Executive Director of Creative and Communications at Arizona State University’s Enterprise Technology (IT) division, where she leads a future-focused team shaping the role of AI in marketing, communications, and digital strategy. A passionate advocate for innovation and storytelling, Tina is also the founder of the AI Beacon Network, a global consortium of 175+ higher education institutions working together to build AI literacy, leadership, and community.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
For the 100th episode of The Application, Allison Turcio isn't looking back. She's looking at the assumptions shaping enrollment marketing and asking whether they're still true. After 100 conversations with enrollment leaders, marketers, researchers, financial aid experts, student affairs professionals, and higher education innovators, four themes kept resurfacing. They challenge some of the most common beliefs in our industry: Is enrollment marketing really about communication? Do institutions build trust, or do people? Should students have to figure out how higher ed works? And does more information actually lead to better decisions? Drawing on lessons from 100 episodes of The Application, Allison offers a practical framework for creating experiences that build trust, reduce friction, and help students move forward with clarity and confidence.
Join us as we discuss:
- [3:24] Assumption #1: Enrollment Marketing Is About Communication
- [9:46] Assumption #2: Institutions Build Trust
- [14:46] Assumption #3: Students Will Figure It Out
- [19:39[ Assumption #4: More Information Leads to Better Decisions
Check out these resources we mentioned during the podcast:
- Student Fans: Using Taylor Swift’s Playbook for Higher Ed Success
- Student-Shaped Storytelling: Why Real Voices Outperform Polish
- Marketing People Remember: Inside Fordham’s Experiential Pizza Pop-Up
- How ODU Boosted Admitted Students Day Attendance by 30% in One Year
- Rethinking Search Marketing and How to Help Students Find Right-Fit Colleges
- Empowering First-Gen College Students: Enhancing Website User Experience
- Why Clear Communication is a Top Enrollment Tactic
- How to Unlock the Power of Your .Edu
- Strategies for Reaching Hispanic Students and Families
- Inclusive Strategies for Marketing to International Students
- If Financial Aid Is an Afterthought, Your Marketing Strategy Is Broken
- The Roosevelt Pledge: How a Free Tuition Promise Drives Enrollment and Revenue
- Turn FAQs into Strategy: The Power of a Blog for Admissions
- Cost, Clarity, and Connection: The Case for a Parent-First Strategy
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Enrollment teams are being asked to do more than ever before, but many institutions are still operating with structures designed for a very different era of higher education. In this episode, Allison talks with Jack Corby, VP at Stevens Strategy, to explore what happens when enrollment teams outgrow their organizational structure. From data fluency and systems thinking to project management and team design, Jack shares what modern enrollment operations need to succeed and where many institutions are getting stuck. They discuss the growing tension between relationship-driven recruitment and increasingly technical enrollment work, how leaders can tell the difference between being understaffed and misstructured, and why curiosity, adaptability, and cross-functional collaboration matter more than ever in higher ed today.
Join us as we discuss:
- [2:13] What “stay dangerous” means and how to learn your team’s strengths
- [14:30] Early warning signs that your internal departments aren’t aligned
- [20:31] Understaffed or misstructured? How leaders can tell the difference
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Allison sits down with Webb Lewis, Assistant Director, Marketing & Brand Strategy at the University of Mississippi, for a thoughtful conversation about burnout, creativity, purpose, and remembering your why in higher education marketing. They explore what happens when marketing becomes more transactional than transformational, why authentic storytelling matters more than ever, and how staying connected to students can bring fresh energy and meaning back to the work.
Join us as we discuss:
- [2:20] Why pressure on enrollment teams drives transactional marketing
- [10:48] How Ole Miss scaled its ambassador model across campus
- [22:01] Why student-centered content is the key to breaking through the noise
Check out these resources we mentioned during the podcast:
- EduWeb
- Smart Brevity
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Allison talks with Ashley Miller, Associate Vice President of Enrollment Management at Old Dominion University, about the strategy, resilience, and teamwork behind one of ODU’s most successful admitted student events to date. Ashley shares how her team increased their Admitted Student Day attendance to more than 3,300 students and guests while navigating an incredibly difficult season on campus. From building a stronger enrollment marketing operation to creating more personalized student experiences, this conversation explores what it means to lead with resilience, empathy, and accountability during difficult moments.
Join us as we discuss:
- [2:46] Why building an in-house enrollment marketing team was key to ODU’s success
- [14:07] Reconnecting with the “why” behind enrollment work
- [19:27] Leaning into leadership during your institution’s most challenging moments
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name:Ashley Miller
Giuest Social: https://www.linkedin.com/in/ashley-miller-iukelleygrad/
Guest Bio: Ashley Miller currently serves as the Associate Vice President of Enrollment Management at Old Dominion University (ODU). As ODU’s chief enrollment officer for campus. Ashley earned her Bachelor of Science in Marketing and Master of Science in Data Science, both at Indiana University. She received her Doctor of Education in Leadership and Innovation from Purdue University Global.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Financial aid is often treated like a backend function post-enrollment after the student has already decided. But in reality, it shapes everything. In this episode, host Allison talks with Rachel Gordon, VP of Student Financial Aid Services at American University of Antigua College of Medicine, about what happens when financial aid and marketing stop operating in silos and start working together. They explore why cost is one of the most emotional parts of the student journey, and how the way we talk about it can either create clarity or create risk. Rachel shares how financial aid teams support students through complex, real life moments, and why that work often continues long after graduation.
Join us as we discuss:
- [1:48] Why admissions is the window and financial aid is the door for students
- [8:51] Avoiding higher ed jargon and speaking human-to-human
- [19:04] The role financial aid plays in lifelong relationships with alumni
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if affordability isn’t just a financial aid strategy, but a positioning strategy? In this episode, we sit down with Nicole Barron, Senior VP of Enrollment Management at Roosevelt University, to unpack the Roosevelt Pledge, a program guaranteeing free tuition for qualifying students. What started as a tuition reset became a clear, compelling promise that now drives nearly 40% of their application pool. Nicole shares how Roosevelt turned complexity into clarity, using financial aid modeling, competitive data, and thoughtful marketing to increase enrollment, improve retention, and grow net tuition revenue all at once.
Join us as we discuss:
- [2:08] How Roosevelt moved from a tuition reset to affordability positioning
- [11:14] Internal buy-in and making the case for an affordability pledge
- [16:29] The full-cycle impact and future outlook of the Roosevelt Pledge
Check out these resources we mentioned during the podcast:
- The Roosevelt Pledge
- EAB
- Market View
To hear this interview and many more like it, subscribe on
Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
AI isn’t just changing how students search for colleges, but changing how they decide. In this episode, we talk with Jason Smith, Founder of OHO Agency, about how generative AI tools like ChatGPT are becoming a new layer of the enrollment funnel. With more than 75% of students now using AI in their college search, institutions risk being evaluated, compared, and even eliminated before a student ever visits their website. Jason also introduces the AI Visibility Scorecard, a tool OHO designed to help institutions understand how they’re represented in AI and where critical content gaps exist.
Join us as we discuss:
- [2:03] The shift from traditional search to personalized AI-filtered questions
- [10:08] How the AI Visibility Scorecard gauges your school’s AI search “rankings”
- [18:18] Why AI-powered visibility is really a content strategy shift
Check out these resource s we mentioned during the podcast:
- AI Visibility Scorecard
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if the students already on your campus could shape your most powerful stories? Greg Carter, Director of Strategic Enrollment Marketing and Communications at Virginia Tech, joins Allison to share how they built a student-powered storytelling engine that actually moves the needle. In 2022, his team shifted student content from peer chatter to future-student focus, without handing students a script. The 100-plus Hokie Ambassadors aren’t just tour guides. They’re storytellers, creating thousands of real belonging moments. Authentic voices beat polished campaigns here. The strategy is simple: put students in the room, give them the mic, and let their perspectives steer the story forward.
Join us as we discuss:
- [3:15] The dining hall reel that hit 210K views
- [13:23] VT’s scholarship storytelling shift and why outcomes matter more
- [16:20] Why marketing meetings need students in the room
Check out these resources we mentioned during the podcast:
- Eduweb
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Higher ed marketing teams are competing in one of the noisiest environments we’ve ever seen, and traditional tactics often get lost in a “sea of sameness.” So Fordham University tried something different. At the NACAC conference, the team transformed a pizza shop across the street into a fully branded Fordham pop-up experience. With New York style pizza, music, and Fordham branding everywhere, the activation drew nearly 1,000 attendees in a single day. In this episode, Allison talks with Justin Bell and Laura Cioffi about how the idea came together, what they learned from launching the pop-up, and why experiential marketing works best when it’s amplified by traditional campaigns.
Join us as we discuss:
- [2:25] How Fordham brought a piece of New York to Columbus
- [11:17] What success and ROI look like in experiential marketing
- [17:50] Why experiential marketing needs amplification with traditional marketing
Check out these resources we mentioned during the podcast:
- NACAC
- EduWeb Summit
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens after a student clicks “Request Information”? For most institutions, that’s where marketing’s job ends. For our guest, that’s where it begins. Devin Purgason, Associate VP of Student Experience at Forsyth Technical Community College, explains how rethinking marketing as service transformed enrollment, strengthened persistence, and improved completion. By merging marketing with student care, restructuring onboarding, and investing in paid student influencers, Devin argues that the goal of marketing isn’t just more leads. It’s better outcomes.
Join us as we discuss:
- [2:11] Why navigating a website is homework to Gen Z
- [14:40] Why the goal of marketing should be completion
- [22:40] Bringing human-centric marketing into your social media
Check out these resources we mentioned during the podcast:
- American Marketing Association Conference
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Allison is joined by Laura Rudolph, Founder and CEO of Square One Consulting, and Kristin Nichols, CMO at Massachusetts College of Liberal Arts, to unpack the “secret language” of higher education. They argue that clarity is not just a best practice, but an act of equity, leveling the playing field for all audiences. From decoding terms like “matriculate” and “bursar” to realizing “graduate” can confuse a high school senior , they show how jargon creates friction and erodes student trust. The conversation explores practical methods, including using AI at a sixth-grade reading level paired with human review, to audit and rewrite communications. They emphasize that small, free changes can lead to huge gains, like the reduction in melt-related phone calls and improved conversion rates.
Join us as we discuss:
- [2:18] Common words or phrases in higher ed that trip up prospective students
- [11:18] How to ensure your language is clear for your intended audiences
- [20:15] Finding the balance between conveying your intended message and meeting your audience where they are
To hear this interview and many more like it, subscribe on
Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Allison talks with Day Kibilds, VP of Strategy at Ologie, and Bridget Campolettano, Executive Director of Communications - Arts and Sciences at Dartmouth College, about the bold journey mapping project that transformed how Amherst College thinks about access, communication, and enrollment strategy. Day and Bridget break down how they uncovered four personas that reveal the emotional and informational barriers students face, and how those insights reshaped real conversations and real materials. They also share the early impact, including record numbers of first generation and rural admits, and offer practical advice for any institution ready to rethink its approach from the student perspective.
Join us as we discuss:
- [2:00] How journey mapping uncovered what traditional research missed
- [11:52] The pain points that most students want schools to solve
- [19:14] How admissions counselors use the personas in real conversations
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Allison is joined by Jenny Petty, VP of Industry Relations and Advisory Services at SimpsonScarborough, and Kerri Shook, Owner of ks strategy studio, to discuss rethinking student recruitment and retention by building a fan base. Inspired by Taylor Swift's “Eras” model, UM saw retention climb by 9% since 2018 by focusing on emotional storytelling and experiential branding. They explain how cross-campus collaboration led to new traditions, like the “Freshman Float,” that combat the perception of a lack of campus vibrancy. Learn how to use data to justify this emotional approach, listen to students to co-create experiences, and foster a true sense of belonging.
Join us as we discuss:
- [2:23] Rethinking student engagement through the lens of Taylor Swift fandom
- [9:30] How a lazy river float became an orientation capstone for the UM experience
- [18:34] Co-creating brand with your students and adapting to your audience
To hear this interview and many more like it, subscribe on
Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name:
Guest Social:
Guest Bio:
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Allison is joined by Jeff Dillon, Founder and CEO of EdTech Connect, to discuss a major research report on higher ed site search. Jeff reveals shocking data, including that 92% of schools ignore "no result" searches, a treasure trove of first-party data. He explains why your current site search is a high-risk area for enrollment and how the rise of AI is changing user expectations from a list of links to instant, conversational answers. Learn how schools like TCU are achieving huge gains by focusing on search relevance, how to pitch a site search upgrade to IT, and how to use search data as invaluable market intelligence for campaign planning.
Join us as we discuss:
- [1:58] The most surprising findings in the report and the biggest barriers to fixing them
- [11:42] How AI tools can help improve site search and content discovery
- [19:40] How TCU and Grand Valley State optimized their site search
Check out these resources we mentioned during the podcast:
- The State of Site Search in Higher Education
- Search Stax
- EdTech Connect Podcast
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name: Jeff Dillon, Founder and CEO of EdTech Connect
Guest Social: https://www.linkedin.com/in/edtechconnect/
Guest Bio: Jeff Dillon has more than 20 years of leadership experience in higher education technology, with expertise in search, AI, digital governance, and communication tools. He is the founder and CEO of EdTech Connect, a crowd-sourced platform that helps universities discover and evaluate technology solutions. Jeff partners with best-of-breed software providers to guide colleges toward smarter digital strategies and stronger student experiences.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Are you still trying to out-volume your enrollment problems? More apps, more emails, more FAFSAs? What if the real solution isn’t more noise, but sharper signals? In this episode, Geoff Baird, Founder and CEO of Enroll ML, joins Allison to pull back the curtain on higher ed’s “Category 5 collision” and explains why the old playbook of chasing volume is broken. You’ll hear how application surges can actually hide intent, why the movable middle is where enrollment is won or lost, and how AI is changing the game by revealing hidden behavioral patterns.
Join us as we discuss:
- [2:38] The category five storm of forces that’s reshaping higher ed
- [8:06] How to analyze patterns of behavior to understand student intent
- [16:13] Unpacking the student decision process and smart AI vs. vanity AI
Check out these resources we mentioned during the podcast:
- The Signal Solution
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if your university’s marketing felt as irresistible as a Spotify playlist? That’s exactly what Lauran Hundshamer, VP of Enrollment and Marketing at St. Catherine University, is building. Instead of relying on tired “apply now” email blasts, her team is delivering personalized portals, layered communications, and behavior-driven outreach that moves students to act. The payoff is clear: campus visits are soaring, engagement is climbing, and enrollment is growing across every program. Tune in to discover the playbook for making personalization a reality on your campus.
Join us as we discuss:
- [4:23] Portals and what an individualized student experience looks like
- [11:00] Steps to move from spray-and-pray to individualized outreach
- [21:20] AI tools and surveys that deepen personalization
Check out these resources we mentioned during the podcast:
- Loper
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this final installment of The Application AMA miniseries, Allison Turcio confronts three unavoidable realities shaping the future of higher ed marketing. But rather than offering recycled takes, this episode delivers three powerful reframes that challenge conventional thinking and offer clarity amidst the chaos.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In part 2 of her AMA Mini Series, Allison Turcio dives into the transformative role that AI and social media are playing in the college search process. The conversation centers on a big shift: AI tools and platforms like TikTok and YouTube have become the first stop for many students researching colleges—not your homepage. This episode breaks down what that means for your enrollment marketing strategy and offers tactical advice for evolving your content to meet students where they are.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this special bonus episode from the AMA Mini-Series, hosted by Allison Turcio, she dives into one of the most pressing—and often overlooked—topics in higher education: retention. As Allison shares, we can’t out-recruit poor retention. This episode unpacks why student persistence isn't just a student services issue—it’s a marketing, messaging, and promise-keeping priority. You’ll walk away with actionable strategies and fresh perspectives on how enrollment marketers can become key players in student success.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Application, Allison sits down with Jennifer Lonchar, Co-founder of AmbioEdu, to demystify performance TV. Jennifer explains how this new approach to streaming ads moves beyond brand awareness to become a measurable, personalized, and highly effective tool for driving enrollment outcomes. She shares actionable insights on how to use hyper-specific targeting, from high schools and community colleges to specific demographics and income levels, to reach prospective students and their families where they're most engaged. Learn how to leverage AI to optimize campaigns, measure true impact beyond vanity metrics, and create powerful creative that tells a story instead of just screaming stats.
Join us as we discuss:
- [2:03] What differentiates performance TV and why streaming ads are still an untapped goldmine
- [11:15] Real examples of performance TV moving the needle for smaller schools
- [16:03] How AI is optimizing personalization opportunities and audience segmentation
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when storytelling stops being a side project and becomes the main event? In this episode, we talk with Kelly Peiffer, VP of Communications and Advancement at Manor College, to explore how stories drive not only connection but measurable enrollment results. Kelly shares how her team turned storytelling into the centerpiece of their marketing strategy, tracking its impact on applications, building collaboration across departments, and proving that authentic student and alumni voices can outperform traditional campaigns.
Join us as we discuss:
- [6:32] How to connect stories to KPIs and enrollment goals
- [12:26] Why collaboration is key for sourcing authentic stories
- [16:29] “You Belong Here”: Storytelling and student identity
Check out these resources we mentioned during the podcast:
- The Nest podcast
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Every email, text, and touchpoint with a prospective student matters. Get it right, and you move them closer to enrollment. Get it wrong, and you may lose them to another institution. In this episode, we sit down with Lisa Starkey-Wood, Sr. Director of Digital Strategy at Stamats. She breaks down the must-dos of prospect nurturing: from mapping communication by stage and student type, to delivering quick wins that keep your funnel strong. You’ll hear why “day zero” response is critical, how to avoid overwhelming prospective students, and why student workers may lead you to your most valuable insights.
Join us as we discuss:
- [1:53] Why a “day zero” response is non-negotiable
- [8:59] How to use “mystery shopping” to test your own funnel
- [16:54] Making students and faculty a part of your outreach process
Check out these resources we mentioned during the podcast:
- EduWeb Summit
- Halda AI
- Lisa's slides from EduWeb
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
When a prospective student lands on your website, what do they really want to find? It might not be what you think. In this episode, Grant De Roo, Founder and Principal at ADV Market Research & Consulting and Jarrett Smith, Senior VP of Strategy at Echo Delta share results from surveying over 1,000 prospective students about the top tasks students want to accomplish online. From cost clarity to course descriptions, modality, and career outcomes, the data challenges some common higher ed marketing assumptions and reveals a handful of universal priorities you can focus on to improve the student experience.
Join us as we discuss:
- [1:45] The surprising consistency across student segments
- [10:04] What students want on academic program pages
- [20:26] Gaps between higher ed professionals’ assumptions and student needs
Check out these resources we mentioned during the podcast:
- Siena University - Affordability and Aid
- Siena University - Merit Scholarship calculator
- Grant and Jarrett’s research
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Names:
Grant De Roo, Founder and Principal, ADV Market Research
Jarrett Smith, Senior Vice President of Strategy, Echo Delta
Guest Socials:
Grant De Roo - https://www.linkedin.com/in/grant-de-roo-26062043/
Jarrett Smith - https://www.linkedin.com/in/smithjarrett/
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Campus social media is at its best when it feels alive. It should feel like walking the quad, chatting with students, and catching those unexpected moments that make a place unforgettable. In this episode, we talk with Eve Gaciarz, Associate Director of Social Media at Yale School of Management, and Kayla Ooms, Digital and Social Media Specialist at Purdue University Northwest, about keeping feeds fresh, authentic, and impossible to scroll past. From pumpkin toss competitions to students in ghost costumes roaming the quad, Kayla and Eve share stories that prove authenticity draws people in.
Join us as we discuss:
- [3:51] What authenticity looks like in higher ed social media
- [10:04] How to balance raw, unfiltered content with institutional messaging
- [18:00] How to align social media with admissions and enrollment goals
Check out these resources we mentioned during the podcast:
- EduWeb Summit
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In the final installment of The Admissions Travel Season Playbook, Allison Turcio addresses a critical question: what do you do with everything you’ve learned on the road? Too often, valuable insights from conversations with students and counselors stay locked in notebooks, heads, or voice memos. This episode shows you how to use AI to capture those takeaways and turn them into action.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Allison and Dallin Palmer, Co-Founder of HALDA, discuss the shift in enrollment marketing from an institution-centric approach to a relationship-first mindset. Dallin unpacks the SHIFTS Framework, a powerful roadmap for building authentic connections with prospective students. The conversation covers key pillars of the framework, including how to listen effectively (Survey), provide personalized value (Helpful and Individualization), and leverage technology to create a more human, responsive experience (Face, Triggers, and Speed). Learn how to move past outdated tactics and focus on building genuine trust to drive enrollment success.
Join us as we discuss:
- [3:35] Relationship-first recruiting in a digital-first world
- [7:49] Using the SHIFTS framework to build authentic connections with students
- [19:57] How customer data platforms empower AI to help you individualize at scale
- [28:38] Communication triggers and why speed evokes sophistication
Check out these resources we mentioned during the podcast:
- HALDA Blog
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name: Dallin Palmer, Co-Founder, Halda
Guest Social: https://www.linkedin.com/in/dallin-palmer-9aa19335/
Guest Bio: Dallin Palmer is a highly experienced entrepreneur with a passion for innovation, hard work, and integrity. He is the Co-Founder of Halda, a company that provides out-of-the-box AI powered personalization for websites. Prior to this, he was the Co-Founder and Advisor at Shift Health, where he worked to improve the patient payment experience with increased transparency and clarity. Dallin has also served in various leadership roles at Podium.com, Chegg Inc., and Zinch China. He has a BA in International Relations, Economics, and Chinese from Brigham Young University and completed the exclusive Bay Area Y Combinator entrepreneur program that accepts less than 1% of applicants. With a proven track record in driving growth and success, Dallin is a knowledgeable, engaging, and energetic speaker and workshop facilitator.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In Part 3 of The Admissions Travel Season Playbook, host Allison Turcio dives into how admissions counselors and enrollment marketers can stop working in silos and start building a stronger, AI-powered partnership. Fall travel is a team sport, but too often it feels like two separate games. By using AI to bridge the gap, institutions can make their outreach smarter, faster, and more effective.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Admissions Travel Season Playbook, host Allison Turcio tackles the crucial moment that determines whether your travel season efforts pay off: the follow-up. A great high school visit or college fair conversation is only the beginning. Without timely, relevant, and personalized follow-up, your chances of turning interest into applications drop fast.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to Part 1 of this mini series — The Admissions Travel Season Playbook. In this episode of The Admissions Travel Season Playbook, host Allison Turcio dives into how admissions counselors can make their high school visits more personal, engaging, and effective — without reinventing the wheel. With a focus on AI in higher education, Allison shares four actionable strategies for using tools like ChatGPT to tailor presentations to different student audiences. Whether you're visiting a STEM-focused school or a service-driven community, these tips will help you show up with relevance and impact. Perfect for enrollment marketers and admissions pros looking to stay sharp this fall travel season.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Application, Allison is joined by Faton Sopa, Cofounder and CEO at Manaferra, to dissect the groundbreaking findings from the State of College Search 2025 report. Based on a survey of over 1,500 recently enrolled students, Faton reveals a seismic shift in student search behavior. He shares surprising insights, from the rise of platforms like Reddit for authentic validation to the fragmentation of the student journey across multiple channels. Learn why marketers need to move beyond traditional SEO, audit their brand's presence on new platforms like AI search, and focus on performance metrics that truly influence the enrollment pipeline.
Join us as we discuss:
- [1:53] The report’s most surprising finding and unifying behaviors across its participants
- [12:05] Shifting from searchability to helping students in their discovery journey
- [20:58] The role of brand awareness and what SEO “wins” looks like in the Age of AI
Check out these resources we mentioned during the podcast:
- State of College Search 2025 Report
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name: Faton Sopa, Co-Founder and CEO, Manaferra
Guest Social: https://www.linkedin.com/in/fatonsopa/
Guest Bio: Faton Sopa is the Co-Founder and CEO of Manaferra, a leading higher education marketing agency specialized in Omnichannel SEO. With 15+ years of experience in digital marketing, Faton has pioneered strategies that integrate data-driven insights with AI, Content and Analytics to deliver measurable results for universities and colleges. Under his leadership, Manaferra has become a trusted partner for higher ed institutions looking to get discovered when their future student search for college or university. Passionate about transforming how institutions connect with prospective students in an increasingly competitive higher ed space, he frequently speaks on topics like SEO, AI, Analytics, and digital transformation in higher education
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Allison sits down with Simon Lewis, founder of Binary & Co., to dive deep into his Pillars and Layers framework. This smarter, student-centered approach helps nurture higher-ed leads throughout their long and emotional decision-making journey. We explore why lead capture is only the starting point, not the goal, and how to keep students engaged well beyond the initial form fill. Simon explains how to sync your ads, emails, and CRM so you can meet students where they actually are rather than where you wish they were.
Join us as we discuss:
- [7:46] Shepherding students with the Pillars and Layers framework
- [15:23] Why ads shouldn’t stop after the form fill
- [23:20] What signals marketers should look for in their data captures
Check out these resources we mentioned during the podcast:
- Russell A. Barkley
- Case Study
- The Application, episode 65 on Progressive Profiling
- The Application, episode 70 with Jeff Holeman
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name: Simon Lewis
Guest Social: https://www.linkedin.com/in/simonlewismarketing/
Guest Bio: Simon Lewis is a seasoned digital marketer with over two decades of industry experience. He began his career studying cognitive science, a foundation that quickly led him into the dynamic world of digital marketing. Simon has since applied his expertise across diverse sectors, including Education, E-commerce, and Real Estate, working with notable clients such as the Smith School of Business, Stern NYU, and OTM Training College. In 2019, Simon founded Binary & Co with a clear mission: to bring the strategic "marketing" back into digital initiatives. The agency focuses on high-ticket, high-consideration lead generation through paid digital advertising. Under his leadership, Binary & Co has consistently driven qualified leads and interest for clients in education, real estate, and finance. Simon's passion for digital marketing stems from its powerful ability to generate genuinely engaged leads.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if your institution stopped playing it safe and started thinking like a startup? DéRecco Lynch, Assistant Vice Provost of Enrollment Management at the University of Cincinnati, asked that question and answered it by launching Our City, one of higher ed’s boldest brand activations. In this episode, DéRecco tells Allison how his team broke down silos, built trust, and aligned four divisions to move fast and make an unforgettable mark on the city. From failing fast to letting go of creative control to creating a student-centered, family-focused experience, he shares what it takes to unify a brand and spark real engagement.
Join us as we discuss:
- [1:51] How to break down departmental silos and build trust
- [8:29] Why you should embrace a startup mindset and fail fast
- [20:21] The art of the possible: where to start and what not to skip
Check out these resources we mentioned during the podcast:
- BLINK Cincinnati
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Allison Turcio delivers a recap of one of the most compelling sessions from EduWeb Summit 2025 from R. Ethan Braden, Vice President and Chief Marketing and Communications Officer at Texas A&M University. Braden tackled the question we all wrestle with: Does your brand actually matter? His answer: absolutely, but only if it’s rooted in values, clarity, and great storytelling. From challenging the idea of being “for everyone” to turning brand perception into an emotional experience, this session offered a masterclass in higher education content marketing and brand building. If you're looking to sharpen your institution’s identity and ensure your brand drives student recruitment and long-term loyalty, this is an episode you can't miss.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Allison breaks down one of the most buzzed-about sessions from LeduWeb Summit 2025, sharing about Western Governors University’s approach to using AI and decision intelligence to stop student dropouts before they happen. WGU’s tech-forward system can predict, with 80% accuracy, which students are at risk of disengaging—within the first week of classes. But what makes this a must-listen for enrollment marketing professionals is how WGU’s playbook can be adapted for yield, melt prevention, and even student services across any institution—big or small.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Allison unpacks a powerhouse session from EduWeb 2025 featuring Montclair State University’s innovative approach to enrollment marketing. By leveraging National Student Clearinghouse data and integrating it into Slate, Montclair isn’t just re-engaging stop-outs—they’re stealing market share and rewriting program value props with clarity and confidence. From “spring-back” campaigns to faculty-driven messaging makeovers, this is a masterclass in data analytics in higher education done right. If you're serious about using marketing strategy for student recruitment and want to put actionable data to work across your institution, don’t miss this one.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Search marketing isn’t what it used to be, and in higher ed, that opens the door to new possibilities. In this episode, Sarah Russell, Vice President of Marketing at Education Dynamics, joins Allison to explore how AI is reshaping the way prospective students search for and engage with colleges and universities. From Google’s Search Generative Experience (SGE) to the rise of zero-click search, Sarah unpacks what these shifts mean for your digital strategy. You’ll hear how to strengthen your technical SEO, rethink your content approach, and connect the dots between performance marketing and brand awareness.
Join us as we discuss:
- [2:19] How student search behavior is becoming more conversational
- [9:58] What to automate vs. what to manage manually
- [16:29] How to measure success with AI density and search share of voice
Check out these resources we mentioned during the podcast:
- Semrush
- Conductor
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name: Sarah Russell, Vice President of Marketing, EducationDynamics
Guest Social: https://www.linkedin.com/in/sarahwildhaber/
Guest Bio: In her role as Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across all marketing channels. She works as part of our team of marketing experts to solve performance challenges, optimize to downstream results, and adapt to the ever-changing digital marketing environment. With 16 years of higher education marketing experience, Sarah understands what it takes to find success for our higher education marketing partners. Sarah is obsessed with data and loves leveraging it thoughtfully to help our partners exceed enrollment goals. Sarah holds a Bachelor of Arts degree from Missouri State University in Communication. When she’s not working on improving marketing results for our partners, Sarah enjoys playing dinosaur games with her two young boys, reading trashy mystery novels, and finding new prestige TV shows to become obsessed with.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Allison Turcio dives into a fascinating panel discussion from EduWeb 2025 featuring the real decision-makers in college admissions: parents, school counselors, and high school teachers. They revealed how students actually search for schools, what turns families off immediately, and what colleges must do better when it comes to communication, transparency, and retention.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this recap episode from EduWeb Summit 2025, host Allison Turcio shares a transformational case study from Vermont Law and Graduate School that proves why authenticity—not polish—is the future of higher ed marketing. Struggling with brand confusion after adding new grad programs, the school found itself drifting from its core identity. The turning point? A bold shift back to its mission, its students, and its unique community values. From repositioning their messaging around social justice to closing the loop between admissions and marketing, Vermont Law embraced who they are—and saw incredible results. Cost per lead dropped by 50%, student interest surged, and the admissions team finally had leads they were excited to talk to.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Reporting from eduWeb Summit 2025, Allison Turcio unpacks groundbreaking research presented by Faton Sopa of Manaferra — research that redefines how students actually search for colleges in today’s digital-first landscape. Spoiler alert: the traditional enrollment funnel is officially broken. From anonymous, omnichannel discovery journeys to the increasing influence of AI and TikTok on college decision-making, this episode reveals what enrollment marketers must do now to stay competitive. Whether you’re still relying on Google Ads or wondering how to optimize for ChatGPT and Gemini, Allison breaks it all down into four urgent, actionable takeaways.
Tune in for an energizing, data-driven conversation that challenges the status quo and maps out the next era of enrollment marketing strategy.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Recorded live from the eduWeb Summit 2025, Allison Turcio breaks down insightful research shared by Grant De Roo of ADV Market Research and Kristen Lainsbury, VP for Communications and Marketing at Bates College. The focus? Brand clarity in higher education—and how it significantly affects enrollment, retention, and even your discount rate. If your marketing still leans heavily on community messaging, this data-driven discussion will inspire a powerful shift toward storytelling that prioritizes academic experience and student outcomes.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this special EDU Web Summit 2025 takeaway, Allison breaks down one of the most buzzworthy sessions of the conference — Boston University’s Metropolitan College’s SEO-savvy content strategy. Discover how they turned old newsletters and student spotlights into a powerhouse enrollment marketing tool that’s winning Google’s AI Overview and influencing prospective students to take action. This episode of the EDU Web Podcast delivers a masterclass in content repurposing and SEO for higher education marketers.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if your most effective recruitment tool starts with a microphone? In this episode, Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan-Flint and host of Victors in Grad School, shares how a grassroots podcast grew into a strategic enrollment asset. Chris walks us through how the show evolved into a multi-touchpoint engagement tool that supports prospective students, current learners, and alumni alike. From concept to execution, we explore how this low-cost, high-impact effort engages audiences across the entire enrollment funnel.
Join us as we discuss:
- [4:55] Smart distribution strategies for maximum impact
- [9:20] Why small podcast audiences still deliver big value
- [17:31] How to start a podcast without big resources
Check out these resources we mentioned during the podcast:
- Victors in Grad School
- Castmagic
- ChatGPT
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name:Dr. Chris Lewis
Guest Social: https://www.linkedin.com/in/drchristopherlewis/
Guest Bio: With over two decades of experience in student affairs, enrollment management, and graduate education, Dr. Lewis has dedicated his career to fostering student success and institutional excellence. Dr. Lewis currently serves as the Director of Graduate Programs at the University of Michigan- Flint, where he has successfully increased enrollment, revitalized graduate admissions policies, and enhanced student engagement through innovative initiatives, including the creation of the Victors in Grad School and Law School Insider podcasts. His leadership extends beyond administration—he is a thought leader committed to elevating the graduate student experience. A proud member of the NASPA community and NASPA Foundation Pillar of the Profession, Dr. Lewis has served in numerous leadership capacities, including as Chair of the Student Affairs Partnering with Academic Affairs (SAPAA) Knowledge Community and the founder of and co- producer of NASPA’s SA Voices from the Field podcast. He has also played a key role in NASPA’s Excellence Awards and Mid-Level Managers Institutes, shaping the next generation of student affairs professionals.
Beyond his contributions to NASPA, Dr. Lewis has held pivotal roles at institutions such as Lansing Community College, Western Michigan University Cooley Law School, the University of Wisconsin-Manitowoc, and Grand Valley State University. His expertise spans student services, enrollment management, strategic planning, and digital engagement—always with a focus on student success, equity, and access. An accomplished author and presenter, Dr. Lewis has shared his insights at national conferences, published works on academic and student affairs collaboration, and championed the use of podcasting as a tool for professional development and institutional storytelling. In addition to his professional achievements, Dr. Lewis is deeply involved in his community, serving as an elected school board member, a dedicated Rotarian, and an advocate for educational excellence at all levels.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Allison takes listeners behind the scenes at the Engage Summit 2025 and breaks down a powerful insight from Mallory Willsea’s session. From the rise of ChatGPT-powered college research to the blunt, late-night questions students won’t ask on tours, this episode unpacks how Gen Z and Gen Alpha are redefining how they engage with higher ed—and what enrollment marketers must do now to meet them where they are.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Your website isn’t just a digital brochure. It’s your most powerful marketing asset. In this episode, Brittney Miller (Director of Communications and Marketing) and Britt Heppler (Digital Media Specialist) from Angelo State University join Allison to share how they turned underperforming academic program pages into high-converting recruitment tools. They break down the strategy, collaboration, and SEO tactics that led to a 370% increase in RFI submissions. We also explore how they used data, internal buy-in, and smart design to create a better experience for both students and parents.
Join us as we discuss:
- [1:53] Why program pages are more than just content
- [8:51] How to gain buy-in and merge faculty insight with SEO strategy
- [14:47] What metrics to track for maximum success
Check out these resources we mentioned during the podcast:
- BrightEdge
- ChatGPT
- EduWeb Summit
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name:
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Allison dives into a powerful session recap from the Engage Summit, spotlighting a thought-provoking conversation with Dr. Matthew Winn and JC Bonilla. The episode, titled “Do We Have an AI Problem or a Culture Problem in Enrollment?”, unpacks the real obstacles preventing effective AI integration on campuses—and it’s not what most assume. Instead of a tech challenge, Winn and Bonilla argue, higher ed institutions are facing a culture challenge that requires a deep mindset shift. If you're exploring how to use AI in higher education to drive better outcomes, this is a must-listen.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Coming to you live from Engage Summit 2025, Allison distills the must-know takeaways from Kosmas Karadimitriou’s opening keynote on the evolving role of AI in higher education. From redefining AI as a teammate to using it to enhance yield, student support, and team collaboration, this episode is packed with actionable insights for enrollment leaders and marketers looking to stay ahead of the AI curve.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Parents aren’t just supporting players in the college search — they're often leading the charge, especially when it comes to finances. In this episode, Will Geiger, Co-founder and CEO of Scholarships360, joins Allison to talk about why parent engagement is no longer optional and how institutions can better meet parents where they are. From practical communication strategies to demystifying financial aid, Will shares real-world insights on what parents actually care about, what they’ll act on, and how colleges can build trust early.
Join us as we discuss:
- [2:03] The real extent of parents’ influence on college decisions from day one
- [12:18] Lower-lift ways to start engaging parents in the search process
- [18:09] The potential impact of parental influence on future student recruitment
Check out these resources we mentioned during the podcast:
- The Anxious Generation by Jonathan Haidt
- allisonturcio.com
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name: Will Geiger, Co-founder, Scholarships360
Guest Social: https://www.linkedin.com/in/wmgeiger/
Guest Bio: Will Geiger is the co-founder of Scholarships360 and has a decade of experience in college admissions and financial aid. He is a former Senior Assistant Director of Admissions at Kenyon College where he personally reviewed 10,000 admissions applications and essays. Will also managed the Kenyon College merit scholarship program and served on the financial aid appeals committee. He has also worked as an Associate Director of College Counseling at a high school in New Haven, Connecticut.Will earned his master’s in education from the University of Pennsylvania and received his undergraduate degree in history from Wake Forest University.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Melt season is fueled by mission, but often fueled by too much hustle. In this final installment of The Melt Season Playbook, Allison tackles a common challenge: how to support every student without running your team into the ground. The answer? Using AI to scale what’s already working.
From turning counselor notes into personalized follow-ups, to helping your team embrace low-lift AI strategies, this episode is a toolkit for doing more good without burning out.
Key “How Tos” You’ll Hear in This Episode:
- Turn counselor notes into actionable, personalized messages in minutes
- Use AI to shape content strategy around student ambassador stories
- Help your team adopt AI with low-pressure prompts and shared success
- Prioritize human connection by letting AI do the organizing and summarizing
- Build an internal culture of “working smarter” during high-stress seasons
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when a university blog stops talking about itself and starts answering the real questions students are asking? In this episode, Allison sits down with Mary Flagg Lewis and Samantha McGill from the University of Pittsburgh to explore how Pitt’s blog evolved from a simple FAQ hub into a powerful, student-centered content strategy. You’ll hear how they use data, AI, and student personas to craft effective posts and why their most popular blog entry wasn’t what they expected.
Join us as we discuss:
- [3:43] How to balance helpful content with subtle brand messaging
- [16:36] How to use AI for messaging and tone
- [20:13] Why it’s important to track every interaction, every time
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Names:
Mary Flagg Lewis, Office of Admissions & Financial Aid Digital Marketing Manager, University of Pittsburgh
Samantha McGill, Office of Admissions & Financial Aid Marketing Data Analyst, University of Pittsburgh
Guest Socials:
https://www.linkedin.com/in/mary-flagg-lewis-6a0b8930/
https://www.linkedin.com/in/samanthamcgill/
Guest Bios:
Mary Flagg Lewis, University of Pittsburgh, Office of Admissions & Financial Aid Digital Marketing Manager
As the Digital Marketing Manager for the Office of Admissions & Financial Aid at the University of Pittsburgh, Mary creates and launches marketing campaigns to support undergraduate recruitment efforts. In her time with the university, she has crafted a structure in which data supports campaign decisions and leads content direction across multiple platforms including email and web.
Samantha McGill, University of Pittsburgh, Office of Admissions & Financial Aid Marketing Data Analyst. At the University of Pittsburgh, Samantha has created analytical reporting dashboards and campaign review templates that allow for campaign execution improvements to the undergraduate recruitment process. within the time of utilizing the new reporting structures, the Marketing Communications team has been able to implement campaign adjustments with improved results and cultivate a better understanding of what attracts the targeted audiences to the University and its communications.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Melt Season Playbook series, Allison explores how AI can help enrollment marketers communicate with more empathy, creativity, and strategic intent during melt season. From writing warmer nudges to supporting nervous parents, this episode is packed with practical ways to improve your student and family outreach—without losing your human touch.
Whether you're staring at a blank screen or editing your fifth orientation reminder, these prompts and strategies will help you engage smarter.
Key “How Tos” You’ll Hear in This Episode:
- Use AI to brainstorm student-centered messaging ideas quickly
- Pressure-test texts and emails for warmth, urgency, and clarity
- Personalize messages for different student segments (like first-gen commuters or pre-med prospects)
- Support parents by anticipating their concerns—and creating helpful content without extra workload
- Revise checklist-style comms into more welcoming, anxiety-reducing experiences
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
How do you triple your lead generation while cutting costs in half? In this episode, Jeff Holeman from the University of Florida’s Warrington College of Business reveals how his team transformed their paid lead generation strategy — leading to a 300% increase in leads and a 50% drop in costs. Jeff also shares insights on balancing automation with human oversight and building an effective lead engagement scoring model to help admissions teams focus on the best candidates.
Discover how leveraging first-party data, AI-driven ad platforms, and behavior-based targeting helped them move beyond outdated demographic models to find the right prospects faster.
Join us as we discuss:
- [3:51] The transition from lookalike audiences to behavior-based targeting
- [11:22] Why you still need humans to fact-check your AI tools’ outputs
- [16:58] How to implement lead scoring to help admissions focus on the best candidates
Check out these resources we mentioned during the podcast:
- Google Demand Generation
- Google Performance Max
- Salesforce
- Slate
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name: Jeff Holeman, CMO/Marketing and Brand Director, University of Florida - Warrington College of Business
Guest Social: https://www.linkedin.com/in/jeffsholeman/
Guest Bio: Jeff Holeman leads marketing at the University of Florida’s Warrington College of Business, where his focus is strengthening the brand among the college’s 8,600 students and 95,000 alumni, while also building an enrollment pipeline for the college’s portfolio of academic programs. Jeff has more than 25 years of experience and previously led marketing, communications or enrollment at the University of California, Berkeley, Arizona State University, Keene State College, and the University of Rochester, as well as several healthcare systems serving Arizona, Colorado, California, Nevada, Wyoming, and Nebraska.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to the first installment of The Melt Season Playbook — a 3-part, quick-hit series designed for enrollment marketers navigating the tricky post-deposit stretch. Each episode is under 10 minutes and packed with actionable insights you can try today.
In this kickoff episode, Allison breaks down how to use AI to find the students most at risk of melting—and how to spot the signals hiding in plain sight. From tapping into behavioral patterns in your CRM to listening in on what parents are posting online, this episode is your cheat code to early intervention.
This isn’t about more guesswork or more stress—it’s about using AI as your behind-the-scenes partner to see what you might be missing and make smarter, faster decisions.
Key “How Tos” You’ll Hear in This Episode:
- Use ChatGPT to analyze melt risk factors from your CRM data
- Surface parent concerns using AI’s live research tools
- Pressure-test your onboarding plan from a student’s POV
- Map the emotional journey between deposit and move-in
- Feed your real-world knowledge into AI for better insights
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Traditional lead generation in higher education isn't working. Universities pour time and money into RFI (Request for Information) forms, yet most enrolled students never even fill one out. So why are we still treating prospective students like sales leads instead of informed decision-makers?
In this episode, Allison is joined by Robert Kadar, a higher ed marketing expert with over 15 years of experience in enrollment and media strategy. Together, they break down why lead generation tactics fall short, what students actually do when researching colleges, and how universities can shift their marketing focus for better results.
Join us as we discuss:
- [2:35] How Robert discovered that 90% of students never submit an RFI form
- [9:01] Optimizing for applications and how universities can drive better ones
- [15:46] How generative AI can help admissions offices fill the gaps
Check out these resources we mentioned during the podcast:
- eduWeb Summit
- Halda
- CUNY Youtube channel
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name: Robert Kadar, Senior Director of Marketing, Graduate Schools Yeshiva University
Guest Social: https://www.linkedin.com/in/robertkadar/
Guest Bio: More than fifteen years of experience in marketing and communications, fundraising, enrollment, media relations and management for higher education and diverse advertising clients. Integrating strategic thinking and planning with a scientific approach, and nuts-and-bolts expertise to enhance brands, generate revenue growth, and optimize return on investment. I have managed small and large teams and budgets in highly complex organizations, including one of the largest universities in the United States.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
It’s no secret that parents play a significant role in which schools prospective students end up choosing — but just how much of a factor are they really?. Our guest, Dave Becker, CEO and co-founder of CampusESP, breaks down how parent engagement directly influences application rates and yield. We’ll also explore eye-opening research on this connection, plus how AI and other tech tools are transforming the way schools communicate with families.
Join us as we discuss:
- [2:15] The changing role of parents in college decisions
- [11:09] How to leverage AI in parent engagement
- [14:41] A jaw-dropping stat on parent communication and enrollment
Check out these resources we mentioned during the podcast:
- CampusESP blog - case studies, research, best practices, and more
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name: Dave Becker, CEO, CampusESP
Guest Social: https://www.linkedin.com/in/dbecker43/
Guest Bio: Dave Becker is the CEO and co-founder of CampusESP, which provides parent and family engagement platforms to 450+ major universities and supports communication to 13 million parents. Dave has over 25 years of EdTech experience and was formerly the SVP of Product at Ellucian, utilized across 1,200 global colleges and universities. His focus on family engagement recently moved from a work to a personal interest — his twins are currently first-year college students.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Silos between enrollment, admissions, and marketing often prevent innovative strategies from taking shape. How can higher ed keep up with change when their institutional structures are so fragmented?
In this episode, Allison speaks with Katy Campbell, Chief Client Officer, and Sarah Mullins, Marketing Strategist, at VisionPoint Marketing about the biggest roadblocks facing enrollment marketers today. They discuss the real reason innovation stalls (hint: it’s not just budget constraints), how institutions can foster collaboration across departments, and why AI should be seen as an opportunity rather than a threat.
Tune in for insights that will help you navigate internal barriers, streamline marketing efforts, and create a more effective strategy for student enrollment and engagement.
Join us as we discuss:
- [4:21] Roadblocks preventing enrollment marketers from innovating
- [12:18] How AI tools can help marketers navigate higher ed silos
- [18:48] Making faster campaign decisions in real-time
Check out these resources we mentioned during the podcast:
- Google Gemini
- Claude
- Goblin Tools
- Perplexity
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
How can higher education enrollment marketers collect student data in a way that builds trust and drives engagement? Progressive profiling — the practice of gathering information over time rather than all at once — might be the answer.
In this episode, James Cox, Salesforce Administrator, and Kelsey Smith, Marketing Cloud Administrator, at Purdue University’s Mitch Daniels School of Business, share how their team has transformed the way they collect and use student data. They discuss the importance of clean data, dynamic personalization in marketing automation, and how institutions can move beyond clunky RFI forms.
If you want to optimize your student outreach without overwhelming prospects, this episode is for you.
Join us as we discuss:
- [2:37] The long-term benefits of progressive profiling for potential students
- [12:35] How Purdue is leveraging their data for dynamic content
- [17:55] Navigating the fine line between personalization and invasiveness
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Allison sits down with Dr. Joe Sallustio, Vice President of Industry Engagement at Ellucian, host of The EdUp Experience Podcast, and co-author of Commencement: The Beginning of a New Era in Higher Education. Joe shares his insights from interviewing hundreds of higher ed leaders and discusses how enrollment marketers can drive institutional success by embracing differentiation, leveraging creativity, and using AI to strengthen human connections. Together, they explore the challenges and opportunities in the ever-changing higher ed landscape.
Key “How Tos” You’ll Hear in This Episode:
- Differentiate Your Institution: Why focusing on what your school does best—and knowing what not to do—is key to standing out.
- Leverage Enrollment Teams: Use insights from front-line enrollment and admissions professionals to shape strategy and improve outcomes.
- Adapt to Modern Learning: Explore innovations like 90-credit bachelor's programs and competency-based education to meet evolving student needs.
- Make the Case for Marketing Investment: How to convince institutional leaders to treat marketing as an investment, not an expense.
Balance AI with Creativity: Use AI to improve efficiency, but lean on human creativity to make meaningful, empathetic student connections.
Guest Name: Dr. Joe Sallustio, host, The EdUp Podcast
Guest Social: https://www.linkedin.com/in/joesallustio/
Guest Bio: Dr. Joe Sallustio stands out as a leading expert and influential voice in the world of higher education. His unique blend of experience across operations, finance, and academics positions him as a rare breed of executive with leadership acumen in diverse functional areas. Across his impressive 20+ year career, Joe has led teams in every critical aspect of university operation, from non-profit institutions to for-profit colleges. This comprehensive understanding makes him invaluable for scaling and operating businesses and institutions effectively in the 21st century. Currently, Joe is the Vice President of Industry Engagement for the industry-leading educational technology company, Ellucian. Additionally, he co-founded and hosts "The EdUp Experience Podcast," America's leading platform for higher education insights, featuring interviews with prominent global leaders. His influence and expertise further extend to his role as a sought-after keynote speaker, moderator, and facilitator. Joe is also the co-author of the best-selling book "Commencement: The Beginning of a New Era in Higher Education," a trusted resource guiding thousands of staff and faculty worldwide.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Allison dives into the launch of Purdue Brand Studio, a bold and innovative initiative at Purdue University that’s redefining higher education marketing. Guests Bailey Leffler, Director of Brand, and Katie Ellis, Senior Director of Marketing Strategy, share the strategies, successes, and lessons learned behind their groundbreaking campaigns and their approach to storytelling that sets Purdue apart in the crowded higher ed landscape.
From leveraging bold campaigns like the In Our STEM Era activation to engaging Gen Alpha through peer-to-peer ambassador programs, this conversation explores how Purdue is rewriting the playbook for enrollment marketing and brand strategy.
Guest Names:
Kate Ellis, Senior Director of Marketing Strategy, Purdue Brand Studio
Bailey Leffler, Director of Brand, Purdue Brand Studio
Guest Socials:
https://www.linkedin.com/in/baileyleffler/
https://www.linkedin.com/in/katiewellis/
Guest Bios:
Bailey Leffler, a results-driven marketing professional, leverages her MBA to power strategic decision-making and elevate brands to new heights. With an undergraduate degree from Purdue University as her foundation. Bailey is dedicated to amplifying and authentically representing a brand’s values and strengths on a global scale. At Purdue, Bailey leads a dynamic team in crafting compelling narratives that align with the university’s vision and goals, collaborating with key stakeholders to create campaigns that showcase Purdue’s institutional excellence. An ambitious and passionate marketing leader, Bailey works to unite and inspire team members to aim higher and deliver exceptional results.
Katie Ellis is a seasoned marketer with a diverse background spanning from tech startups to Fortune 500 companies. Fueled by an MBA-driven strategic mindset, Katie excels in directing marketing strategy at Purdue University and has spearheaded brand initiatives across various industries throughout her career. With a talent for crafting campaigns rooted in insights and delivering tangible ROI, Katie thrives on driving innovative initiatives that engage audiences and elevate brand reputation. Her career reflects a commitment to strategic excellence, where she leverages data-driven insights to create compelling narratives that resonate with diverse audiences, fostering lasting connections between brands and their customers.
Key “How-Tos” You’ll Learn in This Episode
- Embrace Boldness in Higher Ed Marketing
- Learn why stepping away from the status quo is essential for standing out and how Purdue draws inspiration from consumer brands to craft audacious campaigns.
- Foster an In-House Agency Mindset
- Discover how Purdue Brand Studio operates as a one-stop shop to produce campaigns that are uniquely and authentically Purdue, ensuring consistency and depth in storytelling.
- Engage Prospective Students Through Storytelling
- Understand Purdue’s approach to creating authentic, relatable content, including how their ambassador program amplifies peer-to-peer storytelling.
- Use Metrics to Improve Campaigns
- Explore how Purdue measures everything from web traffic and ad recall to earned media impressions, turning data into actionable insights for constant improvement.
- Focus on Strategic Prioritization
- Learn how to identify where to invest your resources for maximum impact and why it’s crucial to protect team bandwidth for meaningful work.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.
This episode dives into the key metrics to track in yield marketing, how AI can help analyze success, set up A/B and multivariate tests, and, most importantly, how to adjust strategies based on data-driven insights.
Key “How Tos” You’ll Learn:
- Track the right metrics: email engagement, ad performance, deposit trends, event attendance, and chatbot interactions.
- Use AI to analyze student sentiment, predict yield likelihood, and identify high-performing messaging strategies.
- Set up and run A/B and multivariate tests efficiently with AI-generated content variations.
- Adjust outreach strategies based on AI-powered insights for continuous improvement.
If you’ve used AI in an innovative way for enrollment marketing, share your story with Allison! And don’t forget to subscribe to The Application and Allison’s newsletter at allisonturcio.com for more AI-driven strategies in higher ed.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Allison sits down with Melody Ferguson, Dean of Admission at Pacific Lutheran University, who brings a dual perspective to the table: as an experienced enrollment leader and as a mom navigating the college search process with a high school senior and a sophomore. Melody shares eye-opening insights from her unique vantage point, revealing how being both a professional and a parent has reshaped her views on communication strategies, family engagement, and what it really takes to connect with today’s prospective students.
From the challenges of getting noticed among thousands of college emails to leveraging insights about Gen Z and Gen Alpha, this conversation dives into the future of enrollment marketing and the lessons Melody is taking back to her team at PLU.
Key "How-Tos" You’ll Hear in This Episode:1. Understand the Parent’s Role in the Search Process: * Learn why engaging parents early and effectively is essential to guiding a student’s college decision. * Discover why traditional assumptions about student-driven decision-making may be incomplete. 2. Influence the Influencers: * Discover the importance of targeting teachers, counselors, and coaches to amplify your messaging. * Explore strategies for micro-campaigns directed at niche influencers, like theater directors or local educators. 3. Adapt to the Next Generation of Students: * Identify differences between Gen Z and Gen Alpha and how those impact communication preferences. * Explore practical tactics like gamified quizzes to engage students and gather meaningful insights. 4. Personalize Communications at Scale: * Unpack the challenges of delivering authentic personalization and how to move beyond basic tactics like inserting a student’s name. * Hear how faculty-written notes and creative outreach campaigns can stand out in crowded inboxes. 5. Rethink Your Enrollment Funnel: * Understand why it’s critical to communicate the “why” behind your outreach—helping students and families see their fit with your institution. * Consider the impact of financial aid transparency and academic program alignment on a student’s final decision.
Guest Name: Melody Ferguson, Dean of Admission at Pacific Lutheran University (PLU)
Guest Social: https://www.linkedin.com/in/melody-ferguson-wa/
Guest Bio: Melody Ferguson, Dean of Admission at Pacific Lutheran University (PLU) in Tacoma, WA, has over 22 years of experience working at 3 very different universities. She is also the mom to a high school senior and sophomore, which has made this process a bit more personal.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.
In part three of the AI for Yield Season mini-series, Allison Turcio dives into a challenge every enrollment marketer faces—creating high-quality content quickly and efficiently. With growing demands for emails, social posts, landing pages, and event invitations, AI can be a powerful tool to enhance content creation without sacrificing quality.
This jam-packed episode walks through seven specific ways AI can help you optimize and scale your content efforts, from improving landing pages to personalizing event invitations.
Key “How-Tos” from This Episode:
- Fixing underperforming landing pages – Use AI to analyze clarity, persuasion, and conversion tactics.
- Finding and replicating high-performing content – Analyze top-performing emails, blog posts, and social content to create more of what works.
- Using proven marketing frameworks – Apply persuasive structures like Power of One, AIDA, and social proof to improve messaging.
- Writing stronger CTAs that drive action – Transform generic calls to action into compelling, engaging statements that get results.
- Turning student testimonials into multiple content pieces – Use AI to adapt one quote into LinkedIn posts, Instagram captions, and email snippets.
- Refreshing and modernizing old content – Quickly update past content for 2024 trends and Gen Z readability.
- Personalizing event reminders based on student interests – Customize invites at scale to make them feel personal and relevant.
Next Up:
In the next episode, Allison will cover how to track success when using AI for content creation. Subscribe so you don’t miss it!
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Allison and Carrie Chambers, a data-driven marketing strategist with over 15 years of experience in higher education, explore how to use historical data and strategic foresight to define actionable and achievable goals for enrollment marketing. Carrie shares practical examples, explains the dangers of relying too heavily on averages and percentages, and provides actionable tips for fostering collaboration across campus offices to access and utilize data effectively.
Key “How Tos” You’ll Hear in This Episode1. Define SMART goals that align with institutional priorities while inspiring and engaging teams. 2. Utilize historical data to uncover surprising trends and shift strategies. 3. Collaborate with campus partners to access and use data effectively without breaching privacy. 4. Avoid common pitfalls with averages and percentages in analyzing trends and presenting reports.
Track campaign performance using date-based data and overlaying initiatives for actionable insights.
Guest Name: Carrie Chambers, Associate Director of Marketing and Communication, Miami University
Guest Social: https://www.linkedin.com/in/carrieschererchambers/
Guest Bio: Carrie Chambers is a data-driven marketing strategist with over 15 years of experience in higher education. Her analytical approach has led to the successful implementation of a differentiated brand launch, innovative online learning programs, and recruitment strategies. She combines her analytical skills with a collaborative leadership style to develop and execute data-informed marketing initiatives that yield measurable results. Based in Miamisburg, Ohio, Carrie balances her passion for data-driven decision-making with family life and personal interests in cooking, audiobooks, and reality TV.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.
In this episode of AI for Yield Season, Allison explores how AI can help higher ed marketers personalize student outreach—at scale. Yield season is crunch time, and students want to feel valued. But when managing communication with hundreds or thousands of admitted students, true personalization can feel impossible. That’s where AI comes in.
Allison walks through four powerful ways AI can help personalize communication efficiently, including a surprising insight into handwritten notes. You’ll also hear how AI can tailor content for different student groups, match students with the right resources, and refine ad campaigns to maximize engagement.
This episode is packed with actionable AI tactics to help enrollment teams work smarter, not harder, while delivering personalized experiences to prospective students.
Key "How-Tos" You'll Learn:✅ Using AI to create handwritten-style notes at scale – Learn why photocopied handwritten notes are just as effective and how AI can generate unique, warm messages for each student.
✅ Generating tailored content ideas for different student segments – Use AI to quickly brainstorm blog posts, emails, and social media content that resonate with groups like first-gen students, STEM students, and student-athletes.
✅ Matching students with the right content – Organize your university’s content library and leverage AI to surface the most relevant resources based on a student’s interests.
✅ Customizing ad campaigns for better engagement – Transform generic messaging into targeted digital ads for specific student groups to drive deposits.
🎧 Next Episode Preview: In Part 3 of AI for Yield Season, we’ll cover how to create better content, faster—so you can spend more time on the students who need it most. Make sure to subscribe so you don’t miss it!
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Allison is joined by Suzan Brinker, PhD, co-founder and CEO of Viv Higher Education and author of Pass Fail: The Urgent Need for Strategic Leadership in Higher Education. Suzan shares practical strategies and frameworks to help higher ed institutions create authentic differentiation in an increasingly competitive enrollment landscape. This conversation tackles why differentiation is no longer optional, how to get started with a strategy, and what metrics can prove it’s working.
Key “How Tos” You’ll Hear in This Episode:
- Leverage Brand Anthropology: Discover how to tell stories rooted in your institution’s history while aligning them with modern audiences.
- Build Differentiation Through Storytelling: Move beyond testimonials to create emotional, narrative-driven stories that resonate across the funnel.
- Integrate Research, Creative, and Activation: A clear three-step approach to crafting and implementing a differentiation strategy.
- Measure Success: Find out which quantitative and qualitative metrics signal that your brand differentiation efforts are working.
Guest Name: Suzan Brinker, Co-Founder & CEO, Viv Higher Education
Guest Social: https://www.linkedin.com/in/suzanbrinker/
Guest Bio: Suzan Brinker, PhD is a higher education strategist, marketer, author, and podcast host. She is the co-founder and CEO of Viv Higher Education, a Boston-based, woman-owned full-service marketing agency for colleges and universities. Suzan is the author of Pass / Fail: The Urgent Need for Strategic Leadership in Higher Education, which was published in 2024. She also hosts the Higher Ed Leaders Podcast. Suzan and her collaborative team specialize in helping colleges and universities differentiate themselves through market-aligned brands and programs rooted in market research, strategic planning, and a content-first approach to authentic marketing that builds trust and engages prospects at every stage of the funnel. In addition to leading her agency team’s work across projects with institutions of all types and sizes for the past five years, Suzan brings in-house experience from her roles as - Director of Marketing at Penn State World Campus - Director of Marketing at Northeastern University - Fractional CMO at Assumption University Suzan grew up in Germany with a Turkish father and a German mother. She fell in love with American higher education when she came to the U.S. to study English as an undergraduate exchange student at St. Norbert College. From there, she earned her M.A. in communication from Marquette and her PhD in Higher Education from Penn State. She lives in the Boston area with her husband and three children.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.
In this first episode, Allison breaks down what AI can and can’t do for you. She shares real-world scenarios where AI can help speed up your outreach, personalize student interactions, and save time—without losing the human touch.
Key "How-Tos" You'll Learn in This Quick Episode:
✅ Use AI to Draft (But Not Replace) Personalized Emails – Speed up your writing while keeping it personal.
✅ Leverage AI for Smarter Student Meeting Prep – Summarize key student details in seconds.
✅ Know AI’s Limits – AI can’t replace human connection or strategic decision-making.
✅ Get Started with AI Today – Try simple, free AI tools with no complex setup required.
✅ Balance Efficiency with Authenticity – Use AI to handle repetitive tasks so you can focus on real conversations.
Next Up: How to Personalize Outreach at Scale Using AI – Don’t miss this bite-sized episode! Subscribe now.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, host Allison Turcio dives into the importance of collaboration in enrollment marketing with guest Greg Summers, a former provost turned higher ed strategist at BVK. Greg shares insights from his decades of experience on how enrollment marketers can engage faculty, staff, and leadership to ensure student recruitment efforts are cohesive, effective, and reflective of the institution's true identity.
From fostering cross-campus partnerships to addressing the complexities of academic culture, this episode is packed with actionable advice for enrollment marketers navigating one of higher ed’s biggest challenges.
Key “How Tos” You’ll Learn:
- Foster faculty and staff collaboration: Build relationships and align communication strategies with departments across campus.
- Define and deliver your institution’s brand promise: Use the student experience as a foundation for authentic and effective marketing.
- Evaluate organizational readiness: Assess internal communication, strategic alignment, and leadership buy-in before launching major campaigns.
- Educate campus stakeholders about marketing: Develop a strategic plan to clarify what marketing can and cannot do, using data to set realistic expectations.
- Engage academic partners effectively: Create tools, templates, and messaging strategies that empower decentralized units to reinforce the institution's brand.
Guest Name: Greg Summers
Guest Social: https://www.linkedin.com/in/greg-summers-4b00819b/
Guest Bio: Greg Summers is a former faculty member and longtime higher education administrator who joined BVK to help universities develop and utilize focused brand positions as frameworks for integrated planning. In his ten years as a university provost, Greg helped manage the many challenges facing universities today, including the declining perceived value of higher education. His principal focus at BVK is helping colleges and universities to more fully leverage their brands to create meaningful student and stakeholder experiences that complement their marketing and communications.
Greg and BVK invite you to explore their new presentation, Beyond "Telling Our Story Better": How to Work with University Presidents, Provosts, and Deans, offered at no cost. This 1-hour, highly informative virtual session is designed for university brand marketing leaders and provides actionable insights, including:
- A proven step-by-step guide for engaging university leaders to position your MarComm office for success.
- Strategies to broaden campus leadership’s perspective and understanding of how marketing and communications can support objectives in rankings and reputation, recruitment and enrollment management, and fundraising.
- Methods for evaluating and improving your organizational readiness for brand and marketing initiatives, including determining resources and campus partnerships needed to achieve your goals.
This session is tailored to empower higher education marketers with the tools and strategies necessary to create meaningful collaboration and measurable outcomes.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Application, host Allison Turcio sits down with W. Kent Barnds, a veteran enrollment leader with over 30 years of experience, to tackle one of the hottest topics in enrollment marketing today: the shifting dynamics of campus visits. With students increasingly waiting to visit until after they’ve applied, how should colleges rethink their visit strategies? Kent unpacks the trends reshaping campus visit behavior, including the impact of social media and the rise of digital-first interactions. Enrollment marketers and admissions teams will walk away with actionable strategies for creating visits that drive yield and adapting their approach to meet today’s students where they are.
Key “How Tos” You’ll Hear in This Episode:
- Design visits that drive yield: Learn how to roll out the red carpet and make every visit count, even with fewer opportunities to connect in person.
- Use digital behaviors as new signals of interest: Move beyond traditional demonstrated interest metrics like campus visits and focus on social media engagement, email interactions, and off-campus touchpoints.
- Shift your messaging timeline: Rethink your communication flow to account for students who may skip the traditional pre-application visit.
- Maximize the power of student-generated content: Develop a strategy for leveraging authentic student voices on platforms like TikTok and YouTube to influence prospective students.
Incentivize visits strategically: Explore creative ways to make campus visits more attractive, from scholarships to priority housing.
Guest Name: W. Kent Barnds, Executive Vice President for Strategy & Innovation + Vice President of Enrollment & Communication, Augustana College
Guest Bio: W. Kent Barnds is a seasoned professional with over 30 years of experience in higher education, known for his strategic acumen and proficiency in driving organizational success. With a career marked by a variety of leadership roles, Kent has become a trusted advisor and strategist, particularly within the non-profit sector. Kent's expertise lies in crafting and implementing effective strategies that align with the mission and goals of non-profit organizations. His strategic vision has played a pivotal role in advancing the objectives at Elizabethtown College and Augustana College, contributing to their sustained growth and impact. Through his strategic leadership, Kent has demonstrated an unwavering commitment to enhancing the quality of education and the overall experience for students. Having served in key leadership positions, including Vice President for Enrollment, Communication, and Planning at Augustana College and as the Executive Vice President at Augustana College, Kent has honed his skills in strategic planning, enrollment management, and communication. His experience equips him with a comprehensive understanding of the challenges and opportunities facing higher education institutions and non-profits today. Kent Barnds is recognized for his ability to foster collaboration and engage diverse stakeholders in the planning process. His approach involves a keen understanding of market trends, data analysis, and a forward-looking mindset that positions organizations for long-term success. His track record of successful strategic initiatives underscores his capacity to navigate complex landscapes and drive positive change. In planning sessions, Kent brings a unique blend of analytical rigor, creative thinking, and effective communication. His skills in synthesizing diverse perspectives and facilitating consensus make him an invaluable asset in strategic discussions. Kent's strategic foresight and ability to translate vision into actionable plans have consistently delivered results, elevating the organizations he has served. As a thought leader in higher education strategy, Kent Barnds continues to make significant contributions to the field. His commitment to innovation, collaboration, and excellence positions him as a sought-after partner for organizations looking to chart a course for success in an ever-evolving national and international landscape.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Allison sits down with Jason Keath, co-founder of SocialFresh and a strategist at Convince and Convert, to unpack how prospective students are researching colleges in 2024-2025. Drawing from recent research involving over 1,400 Gen Z students, Jason reveals what’s driving college decisions, where students are finding trusted information, and how enrollment marketers can adapt their strategies to meet students where they are. From website optimization to social media and email, this episode is packed with actionable insights to refine your enrollment marketing game.
Key "How-Tos" You'll Hear in This Episode:
- Optimize Your Website for Prospective Students: Ensure your homepage prioritizes key college decision factors like majors, financial aid, and campus life.
- Leverage UGC and Video Content Effectively: Develop student-generated content and organize it into search-friendly playlists on platforms like YouTube.
- Encourage Authentic Peer Voices: Build student creator programs with clear incentives and amplify their content through both institutional and personal channels.
- Refine Your Email Marketing Strategy: Use email to share authentic student stories and incorporate engaging visuals like GIFs to boost video engagement.
Invest in YouTube as a Strategic Priority: Use short-form and playlist content to provide trusted insights and answers to student questions.
Guest Name: Jason Keath, Cofounder, Social Fresh and Strategist, Convince & Convert
Guest Social: https://www.linkedin.com/in/jasonkeath/
Guest Bio: Jason Keath was one of the first people in the world to run ads on Facebook in 2004. He co-founded Social Fresh, the original social media conference and consultancy, and collaborates with brands as an expert in social media, performance marketing, and creative strategy. He is also a strategist with the consulting firm Convince & Convert, where he currently leads research on higher education enrollment and how Gen Z makes college decisions.
2024 Higher Education Marketing Report: https://www.convinceandconvert.com/higher-ed-report/
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Allison talks with Lauren Brooks, a higher ed marketing strategist known for her innovative approaches to CRM implementation, digital campaigns, and team alignment. With over a decade of experience in helping institutions achieve enrollment goals, Lauren brings insights into balancing immediate enrollment targets with long-term strategic goals without compromising mental health. The conversation covers practical ways to align teams, maintain brand clarity, and prioritize mental health, drawing from Lauren’s own experience and her passion for advocacy.
Key "How-Tos" You'll Hear in This Episode:
- Achieve Alignment on Enrollment Goals Across Departments Learn methods to break down silos and foster collaboration between admissions, marketing, and academic departments to ensure all teams are working toward a unified goal.
- Prioritize Long-Term Strategy Alongside Immediate Wins Gain insights on creating "optimistic" and "realistic" versions of strategic plans to set expectations, manage resources, and prevent burnout.
- Incorporate Mental Health and Wellness into Team Culture Hear Lauren’s journey and her advice on creating a work environment where team members can communicate openly about capacity and personal needs, and where leaders actively support mental wellness.
- Leverage Consistency and Clarity in Brand and Enrollment Messaging Discover how maintaining a consistent brand story across ads, emails, and face-to-face interactions can enhance the student experience and ultimately drive enrollment results.
Create Sustainable, Data-Driven Communication Strategies Learn practical steps for segmenting communications by audience type, collecting accurate data, and ensuring prospective students receive relevant, timely, and personalized messages throughout their journey.
Guest Name: Lauren Brooks, Enrollment Marketing Manager, California College of the Arts
Guest Social: https://www.linkedin.com/in/laurencbrooks/
Guest Bios: Lauren Brooks has worked in higher education for over 10 years in both the admissions and marketing/communications departments at three different institutions. Her speciality is creating new processes the institutions haven't utilized yet. She's lead teams in implementing CRMs, new email campaigns, and digital marketing. Her experience helps to connect admissions and marketing teams to trust one another and work together to hit their enrollment goals and processes. In the fall of 2021, she quit her job due to extreme burnout and took a mental health break. She is passionate about advocating for people's mental health, especially Black women. In everything she does, she aims to bring her full and authentic self. In her free time, you can find her spending time with friends, watching or listening to true crime documentaries, reading all the books, going to concerts, enjoying a nap or three, or watching women's sports (go Bay FC and the Valkyries).
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this forward-thinking episode, Allison speaks with Tom Mikowski, VP of Business Development and Higher Education Partnerships at Allied Pixel. Tom shares insights from his 30-year career in enrollment and discusses how data-driven personalized video can dramatically elevate student engagement and drive conversions. He emphasizes the role of personalization in capturing the attention of today’s “YouTube and TikTok” generation and discusses the power of tailored video in meeting the digital expectations shaped by platforms like Amazon. From initial inquiry through financial aid, Tom highlights how video can transform each stage of the enrollment funnel by fostering connection and conveying vital information effectively.
Key "How-Tos" You’ll Hear in This Episode:1. Engage Prospects Across the Funnel with Tailored Messaging
Learn how personalized video strategies can be used at each stage, from inquiry to enrollment, to increase relevance and resonance with prospective students.
2. Leverage Data to Make Videos More Relevant
Discover how using academic interests, location, and student type (like first-generation or commuter status) can guide customized video content that feels truly individualized.
3. Utilize Multichannel Distribution for Maximum Video Impact
Tom explains why colleges should distribute videos through multiple channels (email, text, admissions portals) and even how on-demand options can keep students engaged at critical decision points.
4. Engage Parents with Financial Aid Videos
See how personalized videos that clarify financial aid offers can help first-generation families better understand financial aid details, and dramatically boost retention and yield rates.
5. Boost Engagement with Real-Time Website Personalization
Explore how integrating real-time personalized video on a website can increase inquiries by creating an interactive experience for stealth visitors and actively engaged prospects.
Guest Name: Tom Mikowski, Vice President of Business Development and Higher Education Partnerships, Allied Pixel
Guest Social: https://www.linkedin.com/in/tommikowski/
Guest Bio: Tom is the Vice President of Business Development and Higher Education Partnerships for Allied Pixel. Allied Pixel is a leader in providing data-driven personalized video to the education market. Allied Pixel has worked with organizations such as NACAC, CASE, and RNL and over 200 colleges from coast to coast. Tom has spent his entire career working within higher education enrollment. Prior to joining Allied Pixel 5 years ago, he spent 29 years at Aquinas College in Grand Rapids, MI. - including the last five years as Associate Vice President of Admissions and then as Vice President of Enrollment. During his tenure at Aquinas, Tom was known for his focus on technology as he was involved with numerous projects for enrollment including: the AQ virtual tour, redesign of the Aquinas website, implementation of SLATE CRM and the creation of numerous marketing videos. Among his accomplishments, in addition to achieving record classes during his time there, Tom led efforts to increase global student enrollment that ultimately grew four-fold under his direction. Tom holds a Bachelor of Science, Business Administration from Aquinas College and has presented at many conferences including NACAC, College Board, RNL, CUPRAP and the Small College Admissions Conference.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Allison speaks with Dr. Raquel Bermejo about the often-overlooked emotional challenges students face during the college search and application process. Raquel shares insights into how financial anxiety, fear of choosing the wrong college, and the weight of being a first-generation student can impact students’ ability to apply and enroll. Together, they discuss actionable strategies for enrollment marketers to create empathetic and supportive communications that address these emotional barriers and foster a culture of care.
Key “How-Tos” You’ll Hear in This Episode:
- Address Student Financial Fears: Acknowledge and address the specific financial anxieties that students may face, including concerns about affordability, scholarships, and the steps in the financial aid process.
- Personalize Communications to Reduce Application Anxiety: Replace generic reminders with empathetic messages that encourage students to reach out for support on specific application steps.
- Support First-Generation Students by Reducing Pressure: Tailor communications to ease first-gen students’ fears about fitting in and academic preparedness. Show them multiple pathways for success rather than a single “right” college choice.
- Encourage a “Culture of Care” Mindset: Shift institutional messaging to prioritize student wellbeing over institutional priorities, focusing on transparency, empathy, and student-centered processes.
- Engage Students with Genuine Questions and Options: Use messaging that invites students to share their concerns in a straightforward, manageable way—such as by providing response options (A, B, C) for easier communication.
Research Study Link: https://www.ruffalonl.com/blog/enrollment/the-emotional-rollercoaster-of-college-planning-why-institutions-need-to-step-up-their-support/
Guest Name: Brianna Blackburn, Assistant Director of Social Media Strategy at Bowling Green State University (BGSU)
Guest Social: https://www.linkedin.com/in/bermejoraquel/
Guest Bio: Dr. Raquel Bermejo is a seasoned researcher and educator with a passion for understanding the complex journey of college-bound students and their families. With 15 years of experience teaching graduate courses in education at Purdue Global, Raquel brings a wealth of knowledge to her role analyzing existing research, conducting inquiries, and interpreting conversion data. Her original research studies with college-seeking students and parents provide invaluable insights into emerging trends and student behaviors. Raquel's work informs and enhances the services provided by her organization, helping to create a more supportive and inclusive path to higher education.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Allison talks to Brianna Blackburn, Assistant Director of Social Media Strategy at Bowling Green State University (BGSU), about how social media can be a powerful driver of enrollment. Brianna shares her strategies for turning TikTok trends and Instagram posts into measurable enrollment outcomes and how her team has built a thriving online community of over 350,000 followers across various platforms. As a Gen Z-er, Brianna offers a fresh perspective on how to balance creativity with intention to engage prospective students, current students, parents, and alumni in a way that feels authentic and fun.
Key “How-Tos” You’ll Hear in This Episode:
- Engage Prospective Students with Social Media Trends: Learn how to leverage trending sounds, viral challenges, and popular content formats to create engaging posts that attract and resonate with your target audience.
- Optimize Social Media Platforms for the Enrollment Journey: Discover which platforms are most effective for prospective students and how to create a tailored experience on TikTok, Instagram, and YouTube to meet their needs.
- Build Collaborative Campaigns Across Teams: Understand how to work with admissions teams, video production teams, and influencers to create consistent and engaging social media campaigns that align with enrollment goals.
- Balance Multi-Generational Audiences on Social Media: Find out how to create content that appeals to multiple generations, from Gen Z to parents and alumni, without losing your brand’s unique voice.
- Measure the Impact of Social Media Campaigns: Learn how to track success through key metrics like engagement, comments, and shares, and how to pivot when certain strategies aren't working.
Guest Name/Title/Employer: Brianna Blackburn, Assistant Director of Social Media Strategy at Bowling Green State University (BGSU)
Guest Social: https://www.linkedin.com/in/brianna-blackburn-71289a150/
Guest Bio: Brianna Blackburn is the assistant director of social media strategy at Bowling Green State University (BGSU) in Ohio, where she leads the BGSU social media team, cultivating an audience of more than 350,000 across platforms. Over the last seven years, Brianna has scaled and coached teams to develop and execute social campaigns that have driven engagement and audience growth, increased brand awareness and boosted sales and enrollment. She is also a social content creator and social media freelance consultant.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Allison chats with Grant De Roo, founder and principal of ADV Market Research and Consulting. Grant shares his wealth of experience in conducting market research for colleges and universities, offering insights into how storytelling can become a potent tool for enrollment marketers. Together, they explore the critical role of brand clarity, the impact of storytelling on university messaging, and why focusing on the "plot" rather than the "character" makes a lasting impression on prospective students.
Key “How-Tos” You’ll Hear in This Episode:
- Craft narratives that go beyond data points and facts to create a memorable brand identity that resonates with prospective students.
- Explore how brand clarity influences retention rates, discount rates, net tuition revenue, and institutional desirability.
- Discover the direct correlation between ad spend and brand clarity, underscoring the importance of investing in marketing.
- Learn why prospective students are more interested in understanding the educational experience (plot) than finding affinity with others (character).
By the end of this episode, you'll be equipped with actionable strategies to leverage storytelling as a powerful tool to convey your institution's unique message, build a clear brand, and attract the right students.
For more info on the brand clarity research study, visit ADV Market Research.
Guest Name: Grant De Roo, Founder and Principal of ADV Market Research and Consulting
Guest Social: https://www.linkedin.com/in/grant-de-roo-26062043/
Guest Bio: Grant De Roo is the Founder and Principal of ADV Market Research & Consulting, a higher education research and strategy firm. Grant conducts market research for colleges and universities around the country. In addition to frequent presentations for boards, cabinets, and faculty & staff groups, Grant is a frequent presenter at industry conferences, including AMA. Grant was previously the Director of Research & Strategy at a higher education marketing agency and formerly served as Associate Director of Admissions at Elon University. He holds an MBA in Data Analytics from Elon University.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Julie Johnson Novara, a seasoned copywriter, shares her insights on how to craft compelling copy that resonates with different audiences, especially in the higher education sector. The conversation dives into the nuances of effective copywriting, common pitfalls, and practical strategies that enrollment marketers can use to improve their messaging and connect better with prospective students.
Key "How Tos" from this Episode:
- Segment and Personalize Your Emails: Understand your audience and tailor your messaging to their specific concerns and needs, especially when writing emails. Personalization can make recipients feel valued and more likely to engage.
- Address Audience Concerns Directly: Don’t shy away from addressing potential objections or concerns, such as the cost of education. Tackling these issues head-on with relevant stories or testimonials can build trust.
- Use Visualization Techniques: Before writing, visualize yourself as the student or audience member. This helps in creating content that truly speaks to their emotions and needs.
- Stay Consistent with Messaging: Ensure that all communication channels—from the website to social media—are consistent in messaging and brand voice to avoid confusing your audience.
- Utilize Copywriting Tools: Tools like content mapping and headline analyzers (e.g., Headline Studio by CoSchedule) can significantly improve the effectiveness of your copy by ensuring it aligns with both your goals and SEO best practices.
Guest Name: Julie Johnson Novara, Freelance B2B Copywriter & Content Creator
Guest Social: https://www.linkedin.com/in/content-marketing-writer/
Guest Bio: A teacher-turned-writer, Julie spent 15 years teaching English for Speakers of Other Languages (ESOL) on three continents before turning her love of writing and education into a brand-building business. She’s thrilled about helping others communicate, so teaming up with marketers on content strategy and creation is… So. Much. Fun. Julie’s traveled the world but put down roots with her husband in central North Carolina.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
In this episode, Allison sits down with Kristin Nichols, a seasoned higher ed marketing professional, to discuss the importance of aligning enrollment marketing with institutional strategy and brand messaging. The conversation touches on various aspects of strategic alignment, from web content audits to the importance of personalization and AI in marketing. Kristin shares her experiences and strategies from her extensive career, offering actionable insights for enrollment marketers looking to strengthen their institution's brand presence.
Key “How Tos” you’ll hear in this episode:
- Conducting an AI Audit: Learn how to use AI to evaluate your institution's website, ensuring that your content accurately reflects your brand and eliminating outdated or irrelevant information.
- Optimizing Web Content for Enrollment: Strategies for improving key web pages and ensuring a seamless user experience that aligns with institutional goals.
- Maintaining Brand Consistency Across Media: Tips on how to keep brand messaging unified across different media, including web, print, and social media, while tailoring it to specific enrollment audiences.
- Leveraging Campus Collaboration: How to work with various campus offices to ensure that enrollment marketing efforts are in sync with the larger institutional strategy.
- Utilizing AI for Enrollment Marketing: Explore the role of AI tools in life cycle marketing, focusing on acquisition, retention, growth, and advocacy to improve enrollment outcomes.
Guest Name: Kristin Nichols, Founder, Nichols Higher Education
Guest Social: https://www.linkedin.com/in/nicholskristin/
Guest Bio: Kristin Nichols is a higher education marketing professional with a wealth of experience spanning over twenty years. Throughout her career, she has worked at several top-tier institutions in the Northeast region. Kristin's skills in market research, brand development, digital strategies, and enrollment marketing have made a lasting impact on the industry. Currently residing in suburban Boston with her husband Chris and their two young children, Kristin devotedly balances a dedication to both her career and family. As a strategist and leader, she continues to shape the landscape of higher education marketing by contributing to the growth and success of the institutions she guides.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
In this special crossover episode, Allison Turcio, host of the Application with Allison Turcio, and Shane Baglini, host of Breaking Silos, are taking a deep dive into their popular session from Element451’s 2024 Engage Summer titled “There’s a GPT for That.” Shane and Allison take turns as interviewer and interviewee, and talk about the many ways marketers can us AI to expand capacity, increase efficiency and revolutionize the way they market programs, create content, analyze data and much more.
Catch new episodes of The Application every other Tuesday, and new episodes of Breaking Silos every other Wednesday!
Guest Names:
Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College
Shane Baglini, Senior Director of Marketing, Muhlenberg College
Guest Bios:
Allison Turcio - Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award and AMA's inaugural Emerging Marketer in Higher Education Award She is a frequent presenter at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb and others. She serves on the Editorial Board for the Journal of Education Advancement & Marketing. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.
Shane Baglini - Shane Baglini leads Muhlenberg College's strategic recruitment and digital marketing efforts, manages all web and social media initiatives, and supports the College's brand and awareness endeavors across the institution. With a higher ed marketing career approaching a decade in length, Shane has a deep background in transforming strategies and tactics to maximize results and implementing best practices to meet institutional goals.
Guest Socials:
Find Allison on LinkedIn: https://www.linkedin.com/in/allisonturcio
Find Shane on LinkedIn: https://www.linkedin.com/in/shanebaglini/
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
In this enlightening episode, Allison interviews Mickey Baines, a seasoned enrollment consultant with over 25 years of experience. Mickey shares his unique insights derived from his extensive study of Amazon's customer experience strategies and his hands-on experience in higher education. The discussion explores strategies to engage prospective students, the importance of new data collection points, managing the "messy middle" of the enrollment funnel, and how lessons from Amazon can enhance the student enrollment process.
Key “How Tos” you’ll hear in this episode:
- Engage parents effectively
- Leverage CRM Data for personalization
- Tailor communications to reflect the student's journey stage and previous interactions
- Establish clear goals and outcomes for student experience initiatives
If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.
Guest Name: Mickey Baines, Partner, Kennedy & Company Education Strategies
Guest Social: https://www.linkedin.com/in/mickeyb/
Guest Bio: As a consultant and former practitioner in higher education, Mickey has over 25 years of experience building, implementing and leading enrollment and student success systems and teams. He spent almost a decade leading a successful adult education program at a small, private college in Pennsylvania that produced record results in enrollment, revenue and retention. It was this experience that helped him transition to consulting, where he assists many institutions expand and grow with the use of technology and sound enrollment strategies. At Kennedy & Company, Mickey leads the technology services practice. He oversees the practice’s growth, as well as the tech services team in their design, implementation and customization of CRM technologies. Under Mickey’s leadership, the practice has served over 225 colleges and universities. For two years, Mickey studied Amazon’s evolving efforts to design and deliver their customer experience, including an extensive review of books, public documentation and prior writings from founder and former CEO, Jeff Bezos, direct interviews with former Amazonians, listening to podcast interviews of current and former Amazon leaders and touring two Amazon facilities. His understanding of their principles and strategies, as well as his experience in higher education give him a unique perspective in what an Amazon-like experience can be in higher education. Outside of work, Mickey is a RV enthusiast, traveling to various destinations around the United States with his family every spring, summer and fall. Last summer, they headed west for a six-week journey to Banff and Jasper National Parks in Canada, followed by stops to the Badlands and Glacier National Parks in the United States. This summer, they began a series of treks across the east coast to visit 20 colleges and universities as Mickey’s son begins his college search.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
In this episode, Allison welcomes back Louis Miller, partner at Electric Kite, for an in-depth discussion on the importance of owning your audience in higher education marketing. They explore how direct control over your communication channels can transform marketing strategies, reduce costs, and foster stronger relationships with prospective students. Through examples from Red Bull to HubSpot, they illustrate the impact of a media-minded approach and offer practical tips for higher ed institutions.
Key “How Tos” you’ll hear in this episode:
- Diversify marketing efforts by building and nurturing your own platforms alongside using third-party channels.
- Invest in creating valuable, evergreen content that continues to attract and convert students over time
- Treat your institution as a content creator and publisher, focusing on topics that resonate with your target audience.
- Use various media formats (blogs, podcasts, videos) to tell compelling stories that attract and engage prospective students.
- Align your team around a clear content strategy and brand messaging to ensure consistency and authenticity across all channels.
If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.
Guest Name: Louis Miller
Guest Social: https://www.linkedin.com/in/louismiller/
Guest Bio: Louis Miller is a Partner at Electric Kite, a full-service creative marketing agency that specializes in helping higher education partners tell their stories in creative ways.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
In this episode of The Application, Allison sits down with Lance Hydrick, an expert in higher ed technology, to discuss the critical role of the Request for Information (RFI) experience on university websites. Lance shares his insights on the shortcomings of traditional RFI forms and introduces innovative AI-driven solutions that transform the web experience for prospective students. They explore how personalized, dynamic content can engage students more effectively, providing them with the specific information they need instantly and creating a more seamless path from inquiry to enrollment.
Key “How Tos”
- Evaluate Your RFI Process
- Implement AI-driven tools to transform informational websites into experiential destinations
- Focus on understanding and addressing specific student needs in real-time
- Use AI to gather first-party data and create hyper-personalized experiences that mimic popular consumer platforms like Netflix
If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.
Guest Name: Lance Hydrick, CEO at Halda.AI
Guest Social Handles: https://www.linkedin.com/in/lancehydrick/
Guest Bio: Lance Hydrick is an entrepreneur with over 15 years of experience building and positioning software to help schools engage with students. He finds new ways to make the student journey more personalized and efficient, so that schools and students can find the right educational fit–fast. As a first-gen student from a single parent household, he cares deeply about higher education, helping students navigate the enrollment process, and keeping pineapple off of pizza.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
In this special bonus episode of The Application, recorded live at eduWeb Summit 2024 in Philadelphia, PA, Dr. Alison Turcio brings listeners a unique man-on-the-street experience. Hear from higher ed marketing professionals as they share their insights on the sessions, innovations, and strategies that have caught their attention at this year's summit.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this episode, Allison chats with Erica Colaianne, the Director of Social Media at the University of Michigan, about crafting powerful social media strategies that resonate across multiple platforms. Erica shares her journey from journalism to leading a social media team that engages over 2.4 million followers. She provides insights into data-driven strategy development, platform-specific content creation, and the importance of flexibility and listening in social media management.
Key “How Tos”
- Transition to Social Media Leadership
- Adapt to Social Media Changes
- Make Data-Driven Social Media Decisions
- Boost Engagement
- Collaborate with Influencers
- Structure a Social Media Internship Program
If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.
Guest Name: Erica Colaianne, Director of Social Media, University of Michigan
Guest Social: LinkedIn
Guest Bio: Erica Colaianne is the Director of Social Media at the University of Michigan where she leads the social communications team that creates dynamic content every day for audiences of more than 2.4 million. Representing a world-class institution known for academic excellence, innovative research, competitive athletics, and a vast global alumni network, she strategizes informational, inclusive and inventive content to educate, engage and enthrall U-M audiences across all social platforms. Driving the coordination of cohesive strategies, she brings social communicators throughout the institution together to cultivate collaborations for creative content that demonstrates the immense impact of the institution and encapsulates the Wolverine experience.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
Live from Engage Summit 2024, Allison sits down with Louis Miller, partner at Electric Kite, to discuss innovative strategies for higher ed marketing. They explore the benefits of owning your audience, the emotional factors in student decision-making, and the new features from Element451 that enhance student engagement. Their conversation underscores the importance of authentic, personalized communication in today’s competitive higher education landscape.
- Own Your Platform: Building your own email newsletters, podcasts, blogs, or digital magazines allows for more authentic relationships with your audience and better control over messaging and analytics.
- Emotional Decision-Making: College choice is often driven by emotional factors rather than rational ones, highlighting the need for personal and engaging communication strategies.
- Challenges of Content Ownership: Transitioning from third-party advertising to owned content platforms is complex and requires expertise, technical skills, and consistent, compelling content.
If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.
Guest Name: Louis Miller
Guest Social: LinkedIn
Guest Bio: Louis Miller is a Partner at Electric Kite, a full-service creative marketing agency that specializes in helping higher education partners tell their stories in creative ways.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this episode, Allison Turcio chats with Glenn Friesen, a seasoned SEO and data science expert at Cal Poly. Glenn shares his extensive journey from early tech enthusiast to leading digital strategist, emphasizing the importance of analytics and SEO in higher education. He provides practical tips on leveraging data to enhance user experiences, optimize content, and boost enrollment efforts.
Key “How Tos”
- Leverage Analytics for Content Strategy
- Optimize Content Structure
- Foster Collaborative Content Creation
- Utilize Essential Tools
- Build a Durable Digital Strategy
- Embrace Continuous Learning.
If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.
Guest Name: Glenn Friesen
Guest Social: https://www.linkedin.com/in/glennfriesen/?trk=public_profile_browsemap
Guest Bio: Glenn Friesen is a seasoned expert in SEO and data science with over 15 years experience. He is part of the web team at Cal Poly nad has a wealth of knowledge in the digital sphere.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
Allison and content marketing expert Brian Piper delve into the transformative role of content marketing in higher education. Piper shares his journey from a website developer to a content strategy pioneer, emphasizing the pivotal moments that shaped his career. He discusses the current state of content marketing within the sector, highlighting innovative approaches and common pitfalls. This episode is a treasure trove of insights for marketers aiming to leverage content effectively to engage and inform their audiences.
How Tos on this Episode:
- Optimize Content for SEO
- Use Data to Inform Content Strategy
- Scale Content Marketing Efforts
- Incorporate AI into Content Marketing
- Create Engaging and Authentic Content
- Measure the Impact of Your Content
If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.
Guest Name: Brian Piper
Guest Social: https://www.linkedin.com/in/brianwpiper/
Guest Bio: Brian Piper is an author, international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for hundreds of companies including Xerox, IBM, and Volvo. He has spent the last eight years focusing on data, content marketing, and content strategy. Since 2021, he has been diving into AI, community, and web3. He is the author of Epic Content Marketing for Higher Education, the co-author of the second edition of Epic Content Marketing with Joe Pulizzi, and is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer. Brian has presented at numerous conferences, is a board member of HighEdWeb, a member of Ed3DAO, and a mentor for the Content Marketing Institute. When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.
Key Takeaways:
- Empowering User-Generated Content: Discover how institutions like Penn State utilize social media listening to recruit and empower student content creators, enhancing their digital footprint authentically.
- Interns as Key Marketers: Learn from Siena College's approach, where student marketing interns play a crucial role in crafting content that resonates with Gen Z, proving that real voices drive real engagement.
- Strategic Influencer Collaborations: Gain insights from Glacier, a digital advertising firm, on how to identify and collaborate with student influencers to boost enrollment and campus engagement.
Listen to the Full Episodes Featured:
Confessions of a Higher Ed Social Media Manager - Episode 7: Using Social Media Listening And Monitoring To Recruit Creators
Mission Admissions - Episode 30: Creating And Developing A Team Of Student Content Creators
The Application - Episode 30: How To Discover And Activate Your School’s Student Influencers
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this episode, Allison chats with Adam Stoltz, the Director of Enrollment Marketing at University of Idaho, about the groundbreaking strategies and collaborative efforts that led to record-breaking enrollment numbers. Discover the importance of teamwork, innovative projects like virtual tours, and the big-picture strategies that keep Idaho at the forefront of higher education marketing.
How Tos on this Episode:
- Encourage open communication and collaboration between different departments and teams within the institution to break down silos
- Build relationships with various campus stakeholders to support marketing efforts.
- Utilize virtual tours and digital content to engage prospective students
- Design admissions packets that are not only informative but also emotionally engaging
- Implement a data-driven approach to marketing to help justify investments
If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.
Guest Name: Adam Stoltz
Guest Social: https://www.linkedin.com/in/adamstoltz/
Guest Bio: Adam Stoltz is an award-winning higher education professional with a distinguished career spanning over a decade in strategic enrollment management. Currently serving as the Director of Enrollment Marketing at the University of Idaho, Adam has been instrumental in leading creative teams and multimedia divisions to orchestrate effective marketing campaigns. His expertise has greatly contributed to the university's strategic objectives, focusing on recruiting, retaining, and graduating a diverse and high-achieving student body.
Prior to his current role, Adam was a CRM Subject Matter Expert and Independent Consultant at TargetX, where he provided tailored solutions to enhance customer relationship management systems. His leadership was further demonstrated during his tenure as the Director of Admissions at California State University, Chico, where he managed a significant staff and budget, overseeing the recruitment and admissions processes to meet annual enrollment targets.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this thought-provoking episode, Allison speaks with RJ Thompson about the intersection of artificial intelligence and higher education marketing. They explore how AI can serve as a powerful tool for data analysis and creative processes, helping institutions stand out in a crowded market. RJ shares insights from his extensive experience, highlighting the potential of AI to support and enhance human creativity rather than replace it.
How Tos on this Episode:
- Leverage AI for Empathy and Understanding
- Integrate AI to Enhance Creativity
- Apply AI tools for analyzing existing content and data
- Use AI to question and rethink traditional narratives and strategies in higher education marketing
If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.
Guest Name: RJ Thompson
Guest Social: https://www.linkedin.com/in/studentofdesign/
Guest Bio: RJ Thompson, MFA is an award-winning marketing and graphic design professional. Currently, RJ is the Manager of Digital Strategy in Pitt Health Sciences. He was most recently the Director of Digital Marketing in the Joseph M. Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh. Before joining Pitt, he was a tenured Assistant Professor of Graphic + Interactive Design in the Department of Art at Youngstown State University. Previous to Youngstown State, RJ taught at Carnegie Mellon University, La Roche University, and Edinboro University of Pennsylvania. Continuing his career in education, RJ has been an Adjunct Professor of Graphic & Interactive Design at Point Park University since 2019 where he was responsible for writing and teaching the interactive design curriculum. In 2020, he began teaching at the Community College of Allegheny County. Outside of marketing, design, and teaching, RJ is also the Co-Principal and Creative Strategist for +Public, a Pennsylvania-based social enterprise that focuses on cultivating community and economic development impact through the creation of branded communication platforms, creative place-making, and storytelling initiatives for communities-in-revival. Throughout his career, RJ has received many accolades for his creative works: In 2015, he was one of several recipients of the National Endowment for the Arts “Our Town” grant, valued at $100,000, for the INPLACE (“Innovative Plan for Leveraging Arts & Community Engagement”) project. In 2017, RJ received a “Best of Marketing Award” from the Ohio Economic Development Association for his efforts in rebranding the City of Youngstown, Ohio. In 2018, RJ was accepted into the prestigious Cohort 2 of the National Arts Marketing Project, a program supported by Americans for the Arts and the Pennsylvania Council on the Arts. In 2019, RJ also received a scholarship to join the National Arts Strategies Executive Program in Arts & Culture Strategy through the School of Public Policy at the University of Pennsylvania. In 2019, RJ was honored with the Ohio Governors Award in the Arts in Community Development, the state of Ohio’s highest recognition in the arts sector. Recently, RJ was the recipient of a certification scholarship from the National Institute for Social Media and received accolades from GDUSA and the University & College Designers Association for "Pitt Business Backstory" and "Business.Pitt.Edu" websites. RJ is presently the Immediate Past-President of the Pittsburgh chapter of the American Marketing Association.
For more on Building Brands with Creative Research:
The Key Word presentation by RJ Thompson
The Keywork: Building Brands with Creative Research Techniques Using ChatGPT
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
This conversation with Katie Mills-Erickson from the University of Iowa delves deep into the transformative power of listening in higher education marketing. Katie shares compelling insights and experiences on engaging with prospective students in a way that's both authentic and impactful, especially amid the uncertainties of the pandemic. By adopting a listening-first approach, Katie and her team have been able to develop content and campaigns that genuinely resonate with students' concerns, fostering a connection that goes beyond traditional marketing tactics.
How Tos on this Episode:
- Use the power of listening to transform Marketing Strategies
- Engage prospective students creatively
- Showcase empathy and understanding through content
- Craft content that resonates widely rather than overly segmenting the audience
- Building a culture of open feedback within the marketing team
If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.
Guest Name: Katie Mills-Erickson
Guest Social: https://www.linkedin.com/in/katelyn-mills-erickson/
Guest Bio: Katie is currently a communications and marketing professional at the University of Iowa. She has worked in higher education for over five years, primarily in the realm of admissions. Katie oversees strategy for both email and social marketing within the Office of Admissions. In her role, Katie enjoys creating engaging content, from experimenting with quirky subject lines to crafting captivating captions. She attributes her success not only to her own creativity but also to the collaborative spirit of her team, who ensure that her ideas never veer into cringe territory. Katie is happiest when she can bring a little humor to the workplace through clever gifs, afternoon teas, and the occasional mischievous office prank—such as orchestrating the infamous "ducking" of her director's office. When not at work, Katie enjoys bad reality tv, romantacy reads, and crocheting small creatures.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion (DEI) in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifaceted approach needed to authentically represent and engage a diverse student body.
Key takeaways include:
- The Importance of Diverse Leadership and Marketing: An engaging story from Jaime Hunt and Kevin Tyler reveals the impact of having openly gay and black leaders in higher education. This segment underscores the pivotal role diverse leadership plays in shaping inclusive marketing strategies and fostering an environment where all students feel represented.
- Amplifying Voices through Authentic Stories: Dayana Kibilds and Mikki Collins delve into how the University of Chichester's podcast initiative succeeded in significantly boosting social media engagement by sharing real, unfiltered stories from minority and underrepresented groups. This discussion highlights the power of authentic narratives in enhancing a university's reach and its commitment to DEI.
- Accessibility as a DEI Pillar in Digital Marketing: The conversation between Allison Tucio and Raman Bhalla explores the often-overlooked aspect of DEI - web accessibility. It offers practical insights into how a systematic approach to making digital content accessible can serve as a form of advocacy for inclusivity, demonstrating the crucial role marketers play in ensuring all students have equal access to information.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this enlightening episode, Allison Turcio dives into a transformative conversation with Maya Demishkevich about the innovative strategy of employee advocacy in higher education. Focusing on Carroll Community College's approach under Maya's leadership, they explore how faculty and staff can significantly amplify their institution's message through personal branding. This discussion not only sheds light on Maya's journey and insights from her diverse roles in higher ed marketing but also offers practical advice for colleges looking to implement similar programs.
How Tos on this Episode:
- Build an employee impact initiative
- Empower faculty and staff to develop their personal and professional brands
- Evaluating success of employee advocacy strategies
If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.
Guest Name: Maya Demishkevich
Guest Bio: Maya Demishkevich leads marketing at Carroll Community College in Westminster, Maryland. She has over 15 years of experience in higher education, ranging from leading marketing and retention initiatives and teaching undergraduate and doctoral level courses to developing programs. She is also a host of the Hidden Gem podcast and a founder of College Crusader, the only social media solution created for community colleges.
Guest Social: https://www.linkedin.com/in/mayademishkevich/
Check out The Hidden Gem Podcast: https://podcasts.enrollify.org/the-hidden-gem?hsLang=en
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this insightful episode, Christina Inge, the Online Infrastructure Manager at the Brandeis University Innovation Center, dives deep into how Universal Design for Learning (UDL) principles can make university websites not only more engaging and inclusive but also improve their SEO performance. Through her expert lens, Christina discusses the critical role of website design in addressing the enrollment cliff, emphasizing the importance of creating a welcoming online environment that reflects the university's brand and makes every visitor feel like they belong.
How Tos on this Episode:
- Learn to apply Universal Design for Learning principles to make your university website a more engaging and inclusive platform that addresses the demographic cliff.
- Discover strategies for creating a user-friendly website that attracts and retains students through improved engagement and accessibility.
- Understand the steps to make your website more accessible, thereby improving its SEO performance and visibility among prospective students.
Guest Name: Christina Inge
Guest Bio: Christina Inge is the Online Infrastructure Manager at the Brandeis University Innovation Center, where she specializes in creating a welcoming website that serves a wide range of stakeholders. She has over 20 years' experience in digital media and learning design. She also teaches digital marketing and media at Brandeis and at Northeastern and Harvard in their divisions of continuing education.
Guest Social:
https://www.linkedin.com/in/christinainge/
X: @christinainge
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this episode, Tara Ebrahimi, from Wake Forest University School of Law, and Allison Turcio delve into the crucial role of marketing in elevating faculty scholarship to public prominence. They discuss the transformative impact of making academic research accessible to wider audiences to enhance the institution's reputation but contribute to societal advancement. The conversation covers the challenges of academia's traditional incentive structures, time constraints, and resource limitations, while offering innovative solutions for repackaging scholarly work in engaging formats like podcasts, infographics, and op-eds. The episode emphasizes the importance of collaboration between marketing professionals and faculty to effectively communicate complex ideas to the general public and underscores the growing recognition of public engagement in academia.
How Tos from the episode include:
- Finding your first faculty partners
- Translating academic work into engaging content for broader audiences
- Understanding the barriers that may hinder the promotion of faculty scholarship
- Encouraging the academic community to see the value in making scholarly work more accessible and impactful outside traditional academic circles
Guest Name: Tara Ebrahimi
Guest Social: LinkedIn
Guest Bio: Tara Ebrahimi has a wide variety of professional experience—including in nonprofit, corporate, and higher education—which has enabled her to become an expert in marketing, communications, and development. She has a background in creative writing and has been published in the New York Times, among other publications. She currently serves as Executive Director of Marketing & Communications at Wake Forest School of Law.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this special crossover episode, Allison Turcio and fellow Enrollify podcast host Jeremy Tiers dive deep into the complexities that FAFSA delays pose for higher education, with a special focus on the role of marketers in navigating these challenges. They emphasize the critical need for synergy among marketing, admissions, and financial aid teams, highlighting how a unified approach can significantly mitigate the impacts of these delays. The conversation is geared towards equipping higher education marketers with strategies for crafting empathetic and engaging communications, aimed at reducing the stress and uncertainty faced by students and families. Don’t miss their insights on the importance of understanding the unique concerns of each family, and how to create messaging that resonates and builds trust. Tune in to discover how you, as a higher education marketer, can play a pivotal role in helping your institution rise to the challenge of the delayed FAFSA.
Guest Name/Title: Jeremy Tiers, Senior Director of Admissions Services, Tudor Collegiate Strategies
Guest Social Handles:
https://www.linkedin.com/in/jeremytiers
https://twitter.com/CoachTiers
Guest Bio: Over the past 10 years, Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Senior Director of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
Allison and Angie delve into the critical moment when a student inquires with a college and reveals how savvy higher ed marketers can turn this high-intent moment into a game-changer for applications and conversions. Non-name-brand colleges can particularly benefit from focusing on this moment to stand out and attract prospective students. By creating personalized and engaging experiences, colleges can increase contact and engagement rates, leading to higher application and enrollment rates. The conversation also highlights the changing landscape of search marketing and the need for a more personalized approach in higher ed.
Guest Name: Angie Mohr, SVP, Student Engagement, Archer Education
Guest Social Handles:
https://www.linkedin.com/in/angiemohr/
Guest Bio: Angie Mohr is the Senior Vice President of Student Engagement at Archer Education. With a background in marketing, communications and CRM & marketing automation, she brings over 15 years of strategic communications and higher education experience. In her current role at Archer Education, a full-service marketing and enrollment solutions provider for higher education institutions, Angie focuses on supporting student acquisition and lifecycle delivery services, utilizing scalable communications strategies and technologies to help prospective students engage, enroll, and persist in the student journey.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this episode, we're focusing on a crucial aspect of student outreach: connecting with Hispanic prospective students and their families. Why is the Hispanic population important to college enrollment? What sets them apart in terms of behaviors and demographics? And most importantly, how can we effectively reach this audience and their influencers? Cristina and Allison explore these questions and discuss the power of listening, leveraging audience-centered market research, and creating multifaceted integrated marketing and communications campaigns that truly resonate.
Guest Name: Cristina Craig, Director of Marketing, NJIT
Guest LinkedIn Profile: https://www.linkedin.com/in/cristinacraig
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this episode, Allison is joined by Raman Bhalla, the Assistant Vice President of Web Services at RIT, a visionary leader in the field of website accessibility. Together, they explore the transformative power of taking a systematic approach to accessibility, providing invaluable insights for marketers seeking to enhance their outreach strategies and foster inclusivity. This is an eye-opening conversation on how embracing accessibility can revolutionize your higher education marketing efforts—and the role marketers can play as advocates and content leaders. Don't miss out on the opportunity to make your digital footprint a force for inclusivity and engagement.
Guest Name: Raman Bhalla, AVP of University Web Services, RIT
Guest Social: https://www.linkedin.com/in/bhallaraman
Guest Bio: Raman Bhalla is AVP of University Web Services at Rochester Institute of Technology (RIT). In this role, he’s responsible for the strategic vision, design, development, and maintenance of the university’s web properties. Among his many accomplishments, Raman led the first-ever comprehensive deployment of RIT’s web presence.
Raman is a seasoned MarTech leader with 15+ years of experience managing creative and technical teams towards delivering exceptional user-centric digital experiences. His interests are UX, web accessibility, SEO, and web governance. With an MBA from LaTrobe University, Australia, and an MS in IT from RIT, Raman enjoys leveraging data and technical solutions to deliver on business goals.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this episode, we dive into the future of college outreach with Eric Menna, co-founder of Loper, a cutting-edge platform redefining how students find their right fit college. Eric emphasizes the need for a personalized, customized approach for students in their college search, ensuring they receive tailored information to make informed decisions. To do this, we need to encourage students to reflect on their ideal college experience rather than defaulting to familiar names and one-dimensional search parameters. Eric also provides invaluable advice for college marketers seeking alternatives to traditional search marketing, leveling the playing field among colleges in terms of prestige. Discover innovative strategies and tools that empower students to find their right-fit colleges while enabling institutions to engage with prospective students in a way that resonates on a personal level.
Find Today's Guest Eric Menna, co-founder of Loper, on LinkedIn
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
According to Pew Research, only 62% of students who start a degree or certificate program finish their program within six years. The story—and potential—of stop-out students is more relevant than ever. This episode delves into the need for multi-pronged, intentional communication strategies that resonate with the unique challenges and aspirations of stop-out students.
It's not just about filling seats; it's about enriching the educational landscape with diverse perspectives and life experiences. Whether you're a seasoned higher ed marketer or an administrator looking to make a difference, this episode will leave you with a deeper understanding of why patience and intentionality are the keys to engaging with this student population and how their return can shape a more inclusive and vibrant academic community.
About The Enrollify Podcast Network
The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.
Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
Have you been looking for ways to foster positive cultural change at your institution? This episode is for you. Our guest expert, Fredrick Martin highlights the pivotal role of employee culture in shaping a brand's reputation. The 'Great Resignation’ taught us not to wait on culture and employee experience—losing valuable talent puts your institution's brand at risk. Listen in for invaluable insights and practical steps that empower you, as a marketer, to lead cultural change within your institution, fostering a more vibrant, engaged, and resilient community.
About the Guest
Fredrick holds the esteemed position of Sr. Director for Change Management at the University of Virginia. In this role, he spearheads the development and execution of change management strategies, with an emphasis on transforming Human Resources within both the Academic Division and Health System.
Boasting over 15 years of expertise in fostering business and cultural change in large, intricate, and multi-dimensional organizations, Fredrick is a trusted figure in the industry. His previous tenure as the Master Change Agent for Ascension Health—a leading non-profit faith-based healthcare system encompassing over 2600 care sites, 151 hospitals, and a workforce of 130,000 across the U.S.—saw him craft and roll out pivotal change management tactics that addressed both local and nationwide concerns. Fredrick's leadership has been instrumental in reshaping organizational cultures, enhancing patient accessibility, ensuring patient-centric care, and elevating the overall employee experience.
Academically, he holds a BS degree and an MBA from the University of Phoenix, an Executive Master's in Healthcare Leadership from Cornell University, and he proudly carries the title of a certified Master Change Agent.
About the Enrollify Podcast Network
The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.
Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
Unlock the potential of student influencers and creators this episode featuring John Reid, President of Glacier, a leading youth marketing agency. In this power-packed session, John and Allison talked about how to not only identify budding influencers within your student body but also unleash their full marketing potential. With years of experience in elevating colleges and universities to enrollment success, John's insights are a game-changer for higher education marketers. Don’t miss his actionable tips for nurturing and empowering your student creators.
About John Reid:
John Reid is the President of Glacier and has been growing Glacier's presence in both Canada and the US for many years. He's an expert at helping colleges and universities run successful campaigns and achieve their enrollment goals, primarily focusing on driving additional website traffic or lead generation. He's a passionate speaker when he's talking about his favorite subjects, Gen Z advertising and Dairy Queen blizzards.
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this episode, we're diving deep into the art of creating emotionally impactful content. John Azoni, a trailblazer in content creation and video production for colleges and universities joins us as we explore the power of creating emotional connection through marketing. John shares the transformative potential of emotional content (yes, it can lead to tangible results!) and talks about how you can strike a resonant chord with your audience.
This Episode is Sponsored by Pathify
Meet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
Join host Allison Turcio in this captivating episode of The Application podcast, as she engages in a dynamic conversation with Kris Hardy, the accomplished Director of Web and Digital Marketing at Messiah University. Kris, an expert in user experience, information architecture, and web analytics, brings a fresh perspective to the crucial topic of leveraging digital analytics to overcome the biggest challenges in higher education marketing. As the digital landscape evolves rapidly, he shares invaluable advice on harnessing analytics for continuous improvement and keeping your web and marketing experience student-centered.
This Episode is Sponsored by Pathify
Meet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In the latest episode of The Application podcast, hosted by Allison Turcio, we delve into the art of managing diverse opinions in higher education website design. If you're a higher education marketer seeking to transform the challenge of handling multiple perspectives into a productive endeavor, this episode is a must-listen. Join us as we unravel the secrets of harnessing data-driven strategies to inform your design decisions. Our guest, Lyndsey Hicks, a seasoned marketing professional from the Rochester Institute of Technology, brings a wealth of experience in web design and digital marketing to the table. You don’t want to miss her advice!
This Episode is Sponsored by Pathify
Meet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
Allison and Alex Ahlstrom (Asociate Director of Data Products at Simpson Scarborough) unravel the transformative influence of AI tools like ChatGPT and Bing Chat on the college search process. As students increasingly turn to AI for guidance in their search, the landscape is evolving, and we, as marketers, must adapt. Alex sheds light on these implications and shares actionable strategies to align web and digital experiences with the AI-savvy student's expectations. Tune in to discover how to navigate this new marketing paradigm and deliver exceptional value to prospective students, setting your institution apart in an era of AI-powered college search.
This Episode is Sponsored by Pathify
Meet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
In this eye-opening episode, Allison welcomes UX strategist Kelly Kautz, who unveils the impact of college websites on first-gen students. Discover groundbreaking insights from her primary research, learn about common website design issues that create barriers, and gain evidence-based strategies to improve user experience. As higher education marketers, it's time to take action and create an inclusive digital environment to guide first-gen students through their college journey. Join us and empower your marketing strategies for a brighter future!
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
College and university websites hold significant strategic value from a marketing perspective as they serve as the primary online hub for promoting an institution's brand, attracting prospective students, and engaging with various stakeholders. Join Allison and Ben Congelton (CEO & founder of Olark) as they unravel the transformative potential of web optimization and the pivotal role live chat plays in creating exceptional user experiences. Gain invaluable insights from Ben as he shares his expertise on setting strategic goals, implementing metrics, and leveraging testing to make data-driven decisions that drive remarkable results.
This episode is brought to you by our friends at DD Agency:
DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.
In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.
If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.
Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
In a fast-paced and ever-evolving higher education marketing landscape, the role of Chief Marketing Officers has become increasingly challenging. But what if there was a game-changing solution that could revolutionize their professional journey? Join us in this compelling podcast episode as we delve into the transformative power of support networks for higher education CMOs. Discover how these networks not only provide guidance and solutions to common challenges, but also prioritize camaraderie and a sense of belonging that fuel the success of CMOs within their professional community. Get ready to be inspired as we consider what higher ed marketing as an industry could become with support networks that empower CMOs to thrive, innovate, and lead the way.
This episode is brought to you by our friends at DD Agency:
DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.
In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.
If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.
Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
In this episode, we delve into the importance of creating a long-term, comprehensive marketing strategy that is inclusive of all students and reflects the college's commitment to diversity, equity, inclusion, and belonging. Shelley stresses that an inclusive marketing strategy is not a quick fix, but a continuous effort to create a student experience that matches the messaging. She gives great advice on how marketers can not only build a strategy that attracts and supports a diverse range of students, but also take a leadership role in DEIB initiatives.
This Episode is Sponsored by our friends at Element451:
Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.
Register for Element’s Engage Summit
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
In this episode, we dive into the world of content marketing for higher education marketing teams. Content marketing expert and writer Melissa Fiorenza shares valuable tips for avoiding common mistakes and developing a successful strategy that engages audiences and generates leads. Whether you're just starting out or looking to improve your current approach, you won't want to miss this advice-packed episode.
This Episode is Sponsored by our friends at Element451:
Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more aboutThe Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
In this episode, Kin and Allison explore how higher education marketers can better market to and recruit international students by prioritizing inclusive culture and authenticity. Kin sheds light on the importance of understanding international students on an individual basis, rather than assuming they all fit into one group. Whether you're an admissions officer, marketing professional, or simply interested in the world of international education, this episode will provide you with valuable insights and practical tips for connecting with international students in an authentic and meaningful way.
This Episode is Sponsored by our friends at Element451:
Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
Dr. Julie Lessiter of LSU Shreveport discusses a brave and bold initiative to leverage a niche opportunity in a super competitive market. Learn how LSU Shreveport was able to align institutional, marketing, and recruitment strategies to increase applications from new markets and audiences. If you're looking for inspiration on how to take a creative and strategic approach to higher education marketing and application generation, you won't want to miss this episode!
This Episode is Sponsored by our friends at Element451:
Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
In this episode, we sit down with the manager of Maryland Day, the University of Maryland's annual grassroots event that welcomed over 86,000 visitors to campus in 2019. Allison and Cynthia explore the impact of grassroots community events on college marketing, public relations, and brand reputation, and discuss actionable advice for higher education leaders looking to create similar events at their institutions. If you want to learn how to build buy-in for and leverage community events to increase your college's impact and engagement, this episode is a must-listen!
This episode is brought to you by our friends at DD Agency:
DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.
In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.
If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.
Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
Are you struggling to build brand awareness for your institution that is not a "name brand"? Get valuable insights and strategies from a branding expert, Peter George, who has a record of helping colleges and universities overcome this challenge. Learn about the opportunities and pain points that come with this exercise in change management, and how to use your skills as a marketer to rally your community around increasing brand awareness.
This episode is brought to you by our friends at DD Agency:
DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.
In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.
If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.
Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
Unlock the power of LinkedIn for your higher education marketing strategy! In this episode, you'll learn about how to leverage and support the creators on your campus to build brand awareness for their personal brands and your university. Join us as we explore the best practices, tips, and tricks for reaching and engaging with your target audience on LinkedIn.
As colleges and universities face the impending enrollment cliff, it's critical for marketers to understand the challenges and act as change agents to help their institutions prepare. Lucky for us—Carrie is an expert on how to do this! Tune in to gain actionable advice and learn how marketers can leverage their skills to navigate the enrollment cliff and drive meaningful change within their institutions.
This episode is brought to you by our friends at DD Agency:
DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.
In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.
If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.
Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
Our guest for this episode is Day Kibilds, Strategy Director at Ologie.
Join Day and Allison as they explore the impact of higher education marketing on equity and access. Get actionable tips to improve your marketing strategy and make information about college more accessible. Spoiler alert: Day and Allison also give permission to do something that every higher ed marketer secretly wants to do (you’ll have to listen to find out what!).
This episode is brought to you by our friends at DD Agency:
DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.
In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.
If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.
Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
Join Allison Turcio in her debut episode as host of The Application!
In this episode, Allison is joined by Raffi DerSimonian, VP & Chief Strategy Officer at ERI. The pair explore the unique balance of leveraging AI technology like ChatGPT while still maintaining a personal, human approach to higher education marketing. They discuss the benefits of using ChatGPT for tasks such as data analysis and content creation, and show how, when used correctly, it can enhance, not detract from, the authenticity and personal touch that is so important in higher ed marketing. With its ability to streamline processes and free up time and resources, ChatGPT is a valuable tool for higher ed marketers looking to strike the right balance between technology and human connection.
This episode is brought to you by our friends at DD Agency:
DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.
In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.
If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.
Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
On the final episode of Season 1 of The Application, Safy and I spend this episode doing our favorite thing, talking about content strategy. While we cover many topics, and get a bit distracted at times, we mostly focus on capturing student and brand experiences to create engaging “indirect experiences” via content. In our deep dive into content we also talk about:
- Zero-click content
- Our 3 layers deep rule
- Mushroom Guy (again)
- Brand anthem videos
The Application is brought to you by RahRah- a Community Engagement system that provides a simple solution to give your students the inclusive and supportive experience they need to thrive. Rah Rah integrates your entire campus so students can enjoy a single, centralized, mobile experience that will help them create stronger connections between their work inside and outside of the classroom.
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Jeremy Tiers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
When I heard Bill Campbell had “Chief Experience Officer” in his title, I just knew I had to talk to him about my favorite topic - student experience.
On this episode, Bill dives into his role as Chief Experience Officer at Chatham University where he is examining and shaping student experiences from the perspective of current students, retention, technology and all the things in between.
The Application is brought to you by RahRah- a Community Engagement system that provides a simple solution to give your students the inclusive and supportive experience they need to thrive. Rah Rah integrates your entire campus so students can enjoy a single, centralized, mobile experience that will help them create stronger connections between their work inside and outside of the classroom.
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Jeremy Tiers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
I’ve spent the last 9 episodes talking to higher ed professionals across the US about the student experience. From the University of Montana and Arizona State to The Ohio State University and Siena College.
For this episode, I want to take a step back and talk about:
- what I mean when I say experiences
- why experiences are the biggest opportunity for Higher Ed and an essential strategy for the wider campus community
- how the entire ecosystem of experiences impacts your brand and everything you’re trying to accomplish in your strategic goals and institutional planning.
Human Experience Cycle
Like many in higher education, Becca wears multiple hats but my favorite part of our episode is all about the multidimensional health and wellness support her office provides students. Becca talks about the data and individuals that came together to make student experiences better through robust mental health and wellness resources and services. One focus was on the financial wellness of students and addressing everything from living and transportation to childcare and food security.
- We’ve got to address the whole student. From financial to spiritual, student health and wellness impacts every part of the student experience.
- A new generation is forcing staff and faculty to question everything they’re doing, even down to the terms they use
- Multigenerational impact helps older students be more open about mental health and younger students are learning critical thinking skills
The Application is brought to you by RahRah- a Community Engagement system that provides a simple solution to give your students the inclusive and supportive experience they need to thrive. Rah Rah integrates your entire campus so students can enjoy a single, centralized, mobile experience that will help them create stronger connections between their work inside and outside of the classroom.
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Jeremy Tiers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
From athletes and pregnant students to addressing sexual assault and dating violence, Title IX prohibits sex-based discrimination in any school or any other education program that receives funding from the federal government. One would assume the importance of Title IX, student conduct processes, and mediation in the student experience would mean every university has someone like Stacey Rose, but that simply isn’t true. In this episode, we learn about the day-to-day roles student conduct offices play and how truly amazing Stacey is in ensuring students feel supported regardless of the reason they ended up in her office.
The Application is brought to you by RahRah- a Community Engagement system that provides a simple solution to give your students the inclusive and supportive experience they need to thrive. Rah Rah integrates your entire campus so students can enjoy a single, centralized, mobile experience that will help them create stronger connections between their work inside and outside of the classroom.
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Jeremy Tiers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
Netflix offers 6K+ shows and movies, TikTok has over a billion videos, and the Washington Post publishes over 1,000 stories, videos, and graphics per day. The volume of content is overwhelming which is why personalized discovery through the FYP, Netflix’s suggested shows and the Washington Post’s “what to read next” feature is essential to keep audiences engaged.
Other social giants are catching on, which is why you see “suggested posts” more than ever on Facebook and Instagram and why your Twitter feed is showing Tweets based on topics instead of just from those you follow.
The overwhelm can also be applied to higher ed institutions and their broad range of services, organizations, and other opportunities students can take advantage of and really benefit from. The problem is, how are students supposed to know those things exist?
In this episode, I talk to Cooper Jones, Co-Founder and CEO of RahRah, an app dedicated to ensuring an optimal student experience by showing students what resources, services, and organizations might interest them based on a personalized discovery model.
A few takeaways:
- Higher ed can create all the resources and services they want but it’s all for nothing if those same resources and services are not known to students
- Higher Ed apps have to be “sticky” by fulfilling a need students are not getting on other apps
- We need to create good student experiences despite complicated internal processes
This episode is brought to you by RahRah- a Community Engagement system that provides a simple solution to give your students the inclusive and supportive experience they need to thrive. Rah Rah integrates your entire campus so students can enjoy a single, centralized, mobile experience that will help them create stronger connections between their work inside and outside of the classroom.
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Jeremy Tiers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
In this episode, Corynn and Jeremy Martin, Director of Digital + User Experience at Cincinnati, talk about “easy disqualifiers,” the power of search, and the age of discovery. Each of these elements contribute to the student digital experience and, when done correctly, can remove friction and contribute to better outcomes on your website. The two also discuss:
- Campus-wide website projects & governance
- The concept of “easy disqualifiers”
- Why high-quality search functionality matters
- The age of discovery and what it means for higher ed content
This episode is brought to you by Rah Rah- a Community Engagement system that provides a simple solution to give your students the inclusive and supportive experience they need to thrive. Rah Rah integrates your entire campus so students can enjoy a single, centralized, mobile experience that will help them create stronger connections between their work inside and outside of the classroom.
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Jeremy Tiers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
Learn more about this episode in our show notes.
The student digital experience is an essential part of the overall student journey. With much of our lives online, students expect seamless, informative experiences. During this episode, Anice Barbosa, the Director of Digital Marketing at Wheaton College, and Corynn talk about all things digital experience, including social, email, and web.
Learn more about this episode in our show notes.
Technology is key to the student experience, something Zac knows all too well. In this episode we talk about CRMs, getting rid of .edu student email accounts and what a better website experience could look like for higher ed.
To learn more about this episode check out our show notes.
If your brand was an experience, what would it be? That’s a question Kevin and his team get to answer every day. Ohio State is setting their sights on the student experience by centralizing efforts and creating affinity-building brand experiences. It’s not easy, measuring is hard, and it requires significant partnership across campus, but as Kevin describes, the rewards are worth it.
You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org.
Learn more about this episode in our show notes.
In this episode, University of Montana’s CMO, Jenny Petty, talks all about a her vision for a new brand experience position, personalization efforts in recruitment content, and looking at the future of student experiences.
You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org.
Learn more about this episode in our show notes.
This podcast is part of The Enrollify Podcast Network and made streamable by RahRah.
Connect with the host, Corynn Myers, on LinkedIn.