Business for Makers Podcast: Recent Episodes
George Supply Company
Each week we will explore topics in Business and Management, that you can apply to your own business as a maker. Brought to you by George Supply Company GeorgeSupplyCo.com
Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.
Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.
You can find George Supply Company merchandise here
In this episode, Starting a business has never been more accessible than it is today. With the proliferation of technology, the rise of e-commerce, and the wealth of information available online, aspiring makers can become entrepreneurs with relative ease.
The barriers to entry have diminished, but while the doors to entrepreneurship are wide open, the path to success remains paved with challenges....
This increased competition, resource limitations, multi skill requirements, and the ever present risk of owning a business can seem daunting.
But so did learning your craft right? In the beginning, you didn’t have the knowledge you have now. But by watching videos, asking other makers questions, and trial and error, you made a skill for yourself.
Just like you’ve assembled the tools of your craft in your workshop, you need to assemble the tools of business, in your own small business.
To start building your marketing knowledge now, you may be interested in our new course, “Raising Awareness About Your Brand” at our website at georgesupplyco.com, and clicking the “Courses” option on the toolbar.
You can find both the podcast, and the course at GeorgeSupplyCo.com
Listen at GeorgeSupplyCo.com, or your favorite podcast app.
Find our list of 18 other woodworking podcasts in the BUSINESS FOR MAKERS BLOG.
Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com
Special thanks to Brian Chervitz M.S.
Theme music Relax and Fade by Mr Smith
Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.
Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.
You can find George Supply Company merchandise here
In this episode,if you’re posting on Reels, TikTok, Linkedin, appearing on a podcast, sending an email, or wherever, most likely you are trying to engage your potential customers, and lead them back to your website, where they buy stuff.
And it gets a little more complicated, because your audience on Reels might be older than your TikTok audience. And your appearance on a podcast is probably to people who don’t know you, but your email list is most likely people who have purchased from you before.
So if all those efforts are not coordinated to speak to their individual audiences, and lead to specific landing pages, it’s all really just random acts of marketing.
And chances are, you’ll be more than disappointed with the results.
It’s the job of a sales funnel, to visually organize all those efforts and ensure your message is personalized to each audience, and take the shopper precisely where you want them to go.
So lets very briefly, discuss the first part of the sales funnel, pre-purchase branding...
You can find additional information about creating your own sales funnel in our new course, “Raising Awareness About Your Brand” at our website at georgesupplyco.com, and clicking the “Courses” option on the toolbar.
You can find both the podcast, and the course at GeorgeSupplyCo.com
Listen at GeorgeSupplyCo.com, or your favorite podcast app.
Find our list of 18 other woodworking podcasts in the BUSINESS FOR MAKERS BLOG.
Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com
Special thanks to Brian Chervitz M.S.
Theme music Relax and Fade by Mr Smith
Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.
Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.
You can find George Supply Company merchandise here
In this episode,maybe you’ve considered taking your maker hobby to the next level: your own small business. You’ve imagined doing what you love, on your own terms, and creating income for your family, instead of creating wealth for someone else from 9 to 5.
But it’s a huge gamble. You're not sure where to start, or even if you can do it. And who has time to sift through the internet for business information, and know what's true and what’s BS. Because believe me, there's a lot of BS out there.
In fact, after 30 years of owning and managing businesses, I can tell you that your concerns about starting a small business means you're in a good place right now. Because it means you're practical and realistic about what starting a business is like. This stuff is hard work.
But if it’s time for you to put in the work, and make your entrepreneurial dreams come true, listen to my BUSINESS FOR MAKERS podcast this week
Listen to all the details of our brand new online course designed for makers like you, called “Raising Awareness About Your Brand”, on this week’s BUSINESS FOR MAKERS Podcast
You can find both the podcast, and the course at GeorgeSupplyCo.com
Listen at GeorgeSupplyCo.com, or your favorite podcast app.
Find our list of 18 other woodworking podcasts in the BUSINESS FOR MAKERS BLOG.
Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com
Special thanks to Brian Chervitz M.S., Associate Instructional Designer at the University of Wisconsin
Theme music Relax and Fade by Mr Smith
Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.
Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.
You can find George Supply Company merchandise here
In the news: Meta introduces Threads
In this episode, Daily Social Media posts wearing you down? Maybe it's time to shake it up! Here are some low cost, actionable ideas for getting your maker business noticed in your local area.
Here are some actionable tips for getting your brand noticed in your local area, without spending a ton of cash on advertising. It's time get creative, maybe a little old school, and maybe a little crazy
Listen at GeorgeSupplyCo.com, or your favorite podcast app.
Find our list of 18 other woodworking podcasts in the BUSINESS FOR MAKERS BLOG.
Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com
Special thanks to Brian Chervitz M.S., Associate Instructional Designer at the University of Wisconsin
Theme music Relax and Fade by Mr Smith
The life of an entrepreneur is filled with self doubt, victories and defeats, challenges and solutions.
When facing systemic economic uncertainty, the wrong side of profit-and-loss statements, or the realization that a final hail Mary play still didn’t work out, it can be hard to take a step back and consider your next move. I know, I’ve been there, like many of you.
So after reflecting on the previous 30 years, here are my 5 Business Lessons I Learned the Hard Way.
Transcript of the podcast is available at GeorgeSupplyCo.com BUSINESS FOR MAKERS blog here
Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com
Special thanks to Brian Chervitz M.S., Associate Instructional Designer at the University of Wisconsin
3 Steps to creating your business one liner - a 1 line tool that quickly identifies your business and the advantages of working with you.
Written transcript available at https://georgesupplyco.com/blogs/news/one-sentence-to-grow-your-maker-hobby-into-a-business
Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com
Special thanks to Brian Chervitz M.S., Associate Instructional Designer at the University of Wisconsin
4th Quarter and Holiday Season success for makers is the result of careful planning, inventory production, and strong marketing. The benefits of a plan that takes full advantage of eager shoppers looking for a unique gift can be significant. In fact, most small businesses report their entire year’s profits are made in the 4th quarter.
The success plan doesn’t need to be complicated, but it does need to be thought out and well executed. As online shopping becomes more competitive, paying attention to the important details is even more critical. Here is a quick checklist to keep you on track for a successful Q4 Holiday Season.
Show notes: https://georgesupplyco.com/blogs/news/q4-success-checklist-maker-s-business-guide-to-the-holiday-season
Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com
Special thanks to co-author Brian Chervitz M.S., Associate Instructional Designer at the University of Wisconsin
Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.
Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.
You can find George Supply Company merchandise here
For your convenience, the transcript of this episode is available in our Business for Makers blog here
Helpful Links
https://www.sba.gov/business-guide/launch-your-business/choose-business-structure
https://www.sba.gov/business-guide/launch-your-business/choose-your-business-name
https://www.sba.gov/business-guide/launch-your-business/get-federal-state-tax-id-numbers
https://www.sba.gov/business-guide/launch-your-business/apply-licenses-permits
Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com
Special thanks to co-author Brian Chervitz M.S., Associate Instructional Designer at the University of Wisconsin
Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.
Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.
You can find George Supply Company merchandise here
For your convenience, the transcript of this episode is available in our Business for Makers bloghere
Justin Welsh can be found at JustinWelsh.me. His copywriting framework is here. I encourage you to subscribe to his weekly newsletter here
Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com
Special thanks to co-author Brian Chervitz M.S., Associate Instructional Designer at the University of Wisconsin
My leadership style is pretty basic, compared to how epic I wish it was.
But maybe it fits perfectly with the online maker community...
You spend hours or even days crafting your products. Your precious free time is used developing engaging social media posts, sending insightful emails, and getting direct mail postcards. And with all that, as an entrepreneur, you never know exactly what may work and what will fall flat. But there is one thing you can know for sure. It’s the only marketing channel with 100% open rate: your customer unboxing their order.
Brought to you by George Supply Company
GeorgeSupplyCo.com
By reframing your mindset, you can overcome fear of judgment and failure.
Thank you for listening to the Business for Makers podcast.
Brought to you by George Supply Company
GeorgeSupplyCo.com
We may be looking at harder decisions on our family purchases, as well as our business expenses. For those of us who lived through the recession of 2007 to 2009, we know there is going to be carnage. Jobs will be lost. Side hustles will stop hustling. Businesses will close. I was one of them in 2008.
Now is the time to take a hard look at your planned large business investments.
Each week we explore topics in business and management that you can apply to your own maker business