Barberpreneur Podcast: Recent Episodes
iMikeFadeIt
A mix between the art of barbering, and the science of success.Join us as we explore the business side of barbering.
David Raccuglia is the co-founder of the popular brand American Crew, a product line that is still standing strong after 25 years. Join us as we discuss the importance of products for the modern-day barber. David is a perfect example to follow for any barber who dreams of being an entrepreneur, as he created sustainable businesses that allowed him to step away from the chair.
Use code ACBARBER20 at check out and get 20% off your next order from: www.americancrew.com
Show Notes
00:45 – Different eras of the hair industry.
2:02 – Photoshoot for Armani as a barber.
2:36 – The search for the right product.
2:48 – Who took part in the creation of American Crew?
3:31 – Men’s grooming book.
4:16 – “The Barbering Course” VHS tape.
4:50 – Launch of the product.
6-22 – The long-term game with product creation.
7:06 – Profits through product sales for barbers.
8:16 – The math of product sales.
9:11 – Product as ground to your business.
9:54 – Most barbershop’s issues with product
11:05 – Good product consultation.
11:31 – The “hold” factor.
11:44 – The “look” vs the habitual style.
12:15 – Providing tools to understand their style.
14:05 – How to sell 2 products to 1 client.
14:28 – Shampoo as a product.
15:32 – High maintenance vs low maintenance.
16:54 – American Crew line of products.
18:11 – Hold vs control.
19:41 – Desired look, end result, and building confidence.
21:50 – The importance of consistency.
21:49 – American Crew grooming education.
22:48 – Tool selling opportunity.
23:05 – Rapid Fire session.
23:22 – Intense caring as a habit.
23:42 – The ability of cutting and styling hair.
24:41 - Mastering the craft.
24:57 – Keep showing up!
Resources
American Crew Grooming Education: https://www.americancrew.com/pages/grooming-tips
Connect With Us:
Website: https://www.barberpreneurpodcast.com/
Facebook: https://www.facebook.com/barberpreneurpodcast/
Instagram: http://instagram.com/barberpreneurpodcast
Twitter: http://twitter.com/barberpreneurp
TikTok: http://tiktok.com/barberpreneurpodcast
Ep 15. Benefits & Downfalls of Your Barber Network
Have you considered the positive & negative impacts that clients can have on your life? Some clients can help you elevate to new levels while others love to drag you down with them.
In this episode, I share the benefits and downfalls of the network involved in your barber business. We go into detail regarding issues while dealing with people, the amazing impact that powerful clients can have, and the potentially disastrous consequences that you can incur as you meet shady individuals.
Some of the downfalls could include a few of your close clients using your kindness to take advantage of you, while drugs and other products that are not legit can jeopardize your barbering career. Since you meet different people, part of your network might want to use you as an intermediary, which could be harmful.
On the flip side, the beauty of being a barber is acquiring knowledge from clients who have successful businesses. Such clients can enlighten you on managing businesses and handling money. Being a barber can allow you to get game tickets and other free goods such as food. Also, you get to meet people who help you better yourself and increase your network and chances of connecting with other powerful people.
Tune in to listen to this and much more.
Key Highlights from the Episode
[02:40] Downfalls of your network to your barber business.
[02:50] Being taken advantage of.
[05:37] Involvement in drugs and other illicit products.
[10:59] Client’s personal problems can become yours.
[15:15] Benefits of your network to your barber business.
[16:28] The impact of clients with successful businesses.
[19:19] Free goodies from clients.
[21:55] Meeting new people that can help out.
[27:33] It is about helping people
[30:12] Connect with Us
Notable Quotes
- When you become a barber, you meet people who not only want to do business with you but also know the importance of your network.
- It's cool to be nice to people, but business is first; you're not in this to make friends. You're not in this to please anybody. You're here to make money.
- Be aware that your network could harm you and your business.
- Don't ever take time off work to potentially make money when you can definitely make money at the barbershop.
- The best thing about being a barber is having a fire network.
- Being a barber increases your network and gives you more power to do things.
- It's not about what you know; it's about who you know.
- Be mindful of your network and use it to your advantage.
- One of my favorite things about being a barber is that you can connect with all these people and connect to a point where both parties are winning.
Resources
Connect With Us:
Website: https://www.barberpreneurpodcast.com/
Facebook: https://www.facebook.com/barberpreneurpodcast/
Instagram: http://instagram.com/barberpreneurpodcast
Twitter: http://twitter.com/barberpreneurp
TikTok: http://tiktok.com/barberpreneurpodcast
Ep 13. 5 Free Ways To Sustain & Grow Your Client Base
Shownotes
Being a successful barber is dependent on having a solid clientele.
Would you benefit from learning actions you can take to retain and acquire clients? Are you taking these steps to grow your income consistently for you and your barbering career? Then put your headphones on and listen as Mike breaks down 5 techniques that you can apply to your business today.
What You Will Learn From This Episode.
-How to make sure you are giving quality customer service.
-What is quality control and how to apply it to your career.
-How to schedule their next appointment after their service.
-Social media techniques to get seen by locals.
-Getting your clients to post on your behalf.
Timestamps.
1:10 – The importance of having clientele
2:22 – Customer service & the customer service industry.
3:39 – Listen first, do not be disagreeable.
4:42 – Giving suggestions, keeping options open.
6:04 – Hear, understand, and consider client’s requests.
8:42 – What is quality control?
9:22 – Using the handheld mirror to ensure quality control.
11:13 – Schedule their next appointment after the service.
13:44 – Using social media to grow your clientele.
14:51 – Using the location tab on IG to boost your visibility.
16:43 – The best way to use word-of-mouth advertising.
17:17 – How to get your client to post on your behalf.
18:20 – How to reach 1500 people with just 3 people.
20:30 – Episode Recap.
Key Takeaways
“Customer service is the number one thing you have to prioritize, making sure that your clients requests are heard, understood and considered, give them options but never, never tell them that they are wrong”
“If you have good customer service, and good quality control, the next thing you should do is to rebook them, ask them if they would like to book their next appointment now”
“When you let your client post a picture on your behalf, you are reaching ALL of their followers, if you post 3 pictures, and each of them has 500 followers, you just got in front of 1500 people”
Connect with Barberpreneur Podcast:
- Website: https://www.barberpreneurpodcast.com/
- Facebook: https://www.facebook.com/barberpreneurpodcast
- Instagram: https://www.instagram.com/barberpreneurpodcast/
- Twitter: https://twitter.com/barberpreneurp
The Beginning of Your Career in 3 Steps, pt.3
Do you want to learn how to get people to trust you even when you’re still a beginner in cutting hair? Do you want to discover people whom you can talk to as you start your career as a barber?
Now that you’re already equipped with education and some techniques, it’s now time to put all those things into practice!
In today’s episode, we’ll be discussing how to actually start cutting hair. Remember, this is the Barberpreneur Podcast. Whether you’re trying to be a professional or are just starting out, rest assured that you’ll learn ways beyond the basics -- all the things you can apply to better your career!
What you will learn from this episode: ● Embrace the necessity of going through and having mistakes, but also understand that certain mistakes can only be done once;
● Understand how to get people to trust you, by using your barber appearance as a tool; and
● Find out how to put all what you’ve learned in the last 2 episodes into practice while reminding yourself that you do not need to be skilled to perform any of these.
Topics Covered:
02:25 – Start with low tapers: Why a new barber should never start cutting hair from the top
04:01 – The Learning Barber Mindset: “Mistakes are inevitable and necessary. It’s okay to make mistakes”
06:01 – The many ways to cut hair, why as a new barber you are open to ask for help.
09:57 – ‘To be a barber, you should look like one’: What look should you achieve to become a trusted barber to potential clients?
13:37 – You got the ‘barber’ vibe, what’s next? Who should you look to if you’re trying to actually practice your skills.
17:08 – Building the barber authority: Have a business structure, a booking app, and a portfolio
19:10 – Your service list and how to upsell for more profits: Debunking the stigma that you need to be an expert to sell more barber services.
22:26 – Short recap of today’s main points of how to build you barber career.
Key Takeaways:
“When you start cutting hair, I don’t want you to ever start from the top. Don’t ever go to the crown. Don’t ever go to the lining. Don’t start there, it’s very hard to fix those mistakes, even for a professional. If you’re just starting to practice, start low. Start with low tapers, the temple/nape area. If for some reason you mess up, you could always send these people to a professional. They can fix your mistake in your behalf.”
“If you make a mistake, I want you to know one very important thing -- mistakes are inevitable and necessary. But I do have a single rule for myself, and that rule is; certain mistakes are only allowed once. You are allowed to make mistakes, no matter what the mistake is, you’re not perfect. Everybody makes mistakes, so be gentle, be kind to yourself. Don’t let that discourage you. We’re all gonna make mistakes, and those are gonna be those lessons that’s actually going to make you into a better barber.”
“If you look like a barber, they’re more likely to trust you. Look like a barber. Have that appearance ready.”
People / Resources Mentioned: ● Square.com:https://squareup.com/
Connect with Barberpreneur Podcast:● Website:https://www.barberpreneurpodcast.com/
● Facebook:https://www.facebook.com/barberpreneurpodcast
● Instagram:https://www.instagram.com/barberpreneurpodcast/
Have you ever thought of having a hair care business but you’re always being halted by your doubts as to the fact that you haven’t experienced running a barbering business yet?
Well, sit back and relax as Barberpreneur Podcast leads you the way towards the crown!
We talk about educating ourselves here in this episode, especially in terms of the techniques, as well as the where-to’s and how-tos of having your own barbershop.
From tips to resources, we all got that covered! All you have to do is take time to dive into the world of barberpreneurs and be one of these cool guys later on!
What you will learn from this episode:
- Find out why educating yourself – especially with the techniques – is a must when wanting to become a barber;
- Understand how beneficial YouTube, barbershops, and barber schools are in one’s journey towards starting a barbering career; and
- Discover the three most influential barber mentors to follow on Youtube that will give you an idea of the things you’d need to know when it comes to being a barber
Topics Covered:
01:33 – Talking about who this episode is for
02:27 – The first step: The importance of educating yourselves
03:45 – Why you should educate yourself in the technique
04:06 – How powerful YouTube is in educating people
05:13 – The three most influential barbers in social media to look up to
07:13 – Learn locally: Where to go when you can’t find someone to educate you
08:56 – Enrolling yourself in a barbering school
10:09 – The story of a friend named Freddie who went to a cosmetology school
12:46 – Summarizing today’s points
13:17 – Check out the podcast and join us in fun and interactive courses
Key Takeaways:
“YouTube has all the help that you need to get started. There’s no need for fancy colleges. None of them. YouTube has great educators for free. You will learn things there that they don’t teach you in school, and that even mentors or barbers around you won’t teach you.”
“Going to college, going to barber school, will teach you a bunch of stuff. You’d gotta feel like you’re wasting a lot of time in barber school; they’d B.S. you a lot. There’s a lot of non-important stuff that you need to do, but promise you, the repetitive stuff that you do will come in handy in the long run.”
“The more time that I dedicated to it, the more I fell in love with what I’m doing, the more I fell in love with the journey, the process, and the more I fell in love with my baby. That course is my baby.”
People / Resources Mentioned:
- YouTube: https://www.youtube.com/
- Chris Bossio: https://www.youtube.com/c/chrisbossiobarber
- Jorge Zepeda: https://www.youtube.com/channel/UCcBSOfh52RnOU27A1cF_k2Q
- 360 Jeezy: https://www.youtube.com/c/360Jeezy
Connect with Barberpreneur Podcast:
- Website: https://www.barberpreneurpodcast.com/
- Facebook: https://www.facebook.com/barberpreneurpodcast
- Instagram: https://www.instagram.com/barberpreneurpodcast/
- Twitter: https://twitter.com/barberpreneurp
--- Support this podcast: https://anchor.fm/bar
The Beginning of Your Barbering Career in 3 Stages.Starting your own barbering venture is so much more than being artistic with hair. Welcome back, to another knowledge-filled episode of the Barberpreneur podcast. After receiving many DMS that wanted me to discuss more on starting a barbering career, I am here with a 3 part series that discusses all that circles around taking off your barbering dreams. In this part one of three, I sit down to share with you all the tools and products that would allow you to actually get a career started. Key HighlightsWhether you do want to do it as a career, or you want to do it as a hobby, you're going to have to start the same way. This episode should give you guidance on at least the first step. I have six tools, and four products that are essential to a barbering career. The 6 Essential tools.Clippers? Why do you need them? [2.12]Wahl’s Premium Guards [2.46]Trimmers on a budget [4.00]Cutting and thinning shears [4.48]Combs and brushes [5.57]Using drapery for a clean customer experience [6.26]razor blade and knife [6.55]Four essential cleaning supplies to prioritize hygiene for customer safety.When to use a Disinfectant spray [8.42]What kind of Alcohol must be used [9.25]How are neck strips useful [9.55]Using talcum powder to clean hair particles [10.32]Your first step is to get all these supplies together put them in a bag, you'll be ready to go for the next chapter in the coming week where you will learn how to cut hair, getting into a community of other barbers, and much moreJoin the Barberpreneur Podcast Facebook group Follow us on InstagramConnect on Twitter--- Support this podcast: https://anchor.fm/barberpreneur/support