ill communication: copywriting tips & sales strategies for small businesses: Recent Episodes
Kim Kiel
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
Want to position yourself as the go-to expert in 2026?
I'm sharing the one writing prompt that'll make your ideal clients sit up and pay attention - and it's easier than you think.
This content strategy builds authority, showcases expertise, and directly speaks to the clients you want to work with.
Plus, I'm revealing how to turn this single piece of content into your easiest-to-sell workshop ever (I've done it myself with amazing results).
Perfect for wrapping up 2025 and setting yourself up for a profitable new year.
Come see this prompt live and in action at my upcoming masterclass!
Attend the live masterclass on Friday January 16 - tix are free, but reserve your seat at:
https://www.kimkiel.com/trends
Text me a question or comment!
It's that time of year when everything feels like a whirlwind - wrapping up business, closing final sales, and creating holiday magic for the whole family.
If you're heading into 2026 feeling a little disheveled and disorganized, this episode is for you. I'm sharing 11 powerful reflection prompts to help you honour your wins from 2025, release what didn't serve you, and set clear intentions for the year ahead.
These aren't just fluffy journaling questions - they're strategic prompts that will help you identify your biggest business goals, the support you need to achieve them, and the specific copy and marketing assets you'll need to make 2026 your most successful year yet.
Grab your favourite journal and a cozy spot, and let's create some clarity for the year ahead.
Text me a question or comment!
The marketing landscape is shifting fast, and 2026 is gonna reward business owners who prioritize clarity, humanity, and true community over viral trends and algorithm chasing.
In this episode, I'm sharing the six marketing and copywriting trends I'm seeing that will define success in the coming year - from community-driven business models to generative AI optimization.
If you're ready to ditch the exhausting hustle and build a sustainable, premium business that actually works, this episode will show you exactly where to focus your energy in 2026.
Resources mentioned in this episode:
Join Pivot to Premium to implement and refine these 6 trends in 2026: www.kimkiel.com/pivot
If you’re looking for tactical and practical ways to be more regenerative and seasonal with your marketing and content, make sure you grab my content remix strategy. It’s a free workbook with out-of-the-box ways you can repurpose your existing content - it includes example and swipes from some of the biggest creators - to remind you that not only is it smart to repurpose, but it’s essential. Get the remix strategy at www.kimkiel.com/remix
If you’ve been sleeping on LinkedIn and want a little motivation to get going, then you should grab my 30-day FAFO LinkedIn Challenge. Go to kimkiel.com/fafo
Text me a question or comment!
In this episode, I'm taking a pause from the business hustle to share what's actually keeping me grounded and functioning during this busy season.
Hear all about my new skincare obsession (complete with a quartz roller that resets my entire nervous system) to a spa subscription that's forcing me to actually take care of myself, plus the weirdest life-saver of all: beans. Yes, beans.
I'm getting real about the small things that are creating big shifts in how I move through my days - including a mantra that stops me from spinning out and why I finally let go of expectations that were draining my mental peace.
Consider this your permission slip to find joy in the little things.
Resources:
Check out Kendra’s What’s saving my life right now episodes on the Lazy Genius Podcast: https://www.thelazygeniuscollective.com/lazy/wsml117
My fave skincare products:
CeraVe Night Cream: https://amzn.to/48BkmrB
Neroli Eye Ritual: https://www.purabotanicals.ca/collections/skincare/products/neroli-eye-ritual
Ambrosia Beautifying Serum: https://www.purabotanicals.ca/collections/skincare/products/ambrosia-beautifying-serum
Hyaluronic Ruby Serum: https://www.purabotanicals.ca/collections/skincare/products/hyaluronic-ruby-serum
Exotic Pink Coffee Dust: https://www.purabotanicals.ca/collections/skincare/products/exotic-pink-coffee-dust
Gemstone Face Roller: https://www.purabotanicals.ca/collections/beauty-ritual-accessories/products/new-gemstone-face-roller
My Fave Fitness Classes:
Core Love: https://www.corelove.ca/
My fave Recipes:
Slow Cooker French Dip Sandwiches: https://houseofnasheats.com/slow-cooker-french-dip-sandwiches/
Go to Black Beans: https://bigflavorstinykitchen.com/go-to-black-beans/
My fave room diffuser:
Saje Wellness Aromatherapy Diffuser - https://www.saje.ca/products/aroma-om-stone-cool-mist-diffuser
Here’s my fave diffuser collection: https://www.saje.ca/products/happy-home-inviting-diffuser-blend-collection
My fave body butter:
Bee by the Sea Body Cream: https://amzn.to/4oZ92vT
Text me a question or comment!
The holiday season hits different when you're a Gen X business owner juggling kids' recitals, aging parents, and trying to keep your business running.
I'm sharing how to set up your marketing so you can actually step away and enjoy the holidays without the last-minute scramble.
Plus, I'm inviting you to my annual Get Shit Done Holiday mixer (www.kimkiel.com/holiday) where we'll batch content, write joyful out-of-office messages, and get your marketing sorted before December gets completely crazy.
Bring your ugly Christmas sweater and let's make this the year you're prepared instead of panicked.
Come to the Get Shit Done Holiday Mixer on Monday December 15! Get your free ticket: www.kimkiel.com/holiday
Text me a question or comment!
In this episode, I'm trying something totally new - my first real-time interview! I sit down with Brenda Rigney, a fellow Gen X entrepreneur who's cracked the code on using the platform Skool to generate leads, build community, and create remarkable revenue streams.
Brenda spent 27 years climbing the corporate ladder with multimillion-dollar brands before making her midlife pivot to entrepreneurship. Now she's helping other seasoned women business owners transition from hustle culture to sustainable, aligned businesses that actually make money.
We dive deep into why she chose Skool over traditional platforms, how she's running innovative bundles and summits that are bringing in thousands of participants, and her strategy for creating affordable entry points while still building a profitable business.
If you're curious about alternative ways to build community, tired of posting three times a day on Instagram with minimal results, or wondering how to create more spaciousness in your business while actually increasing revenue, this conversation is for you.
Get access to the Aligned AF 2026 Breakthrough Bundle (including my Master Your High-Ticket Message workshop): https://www.skool.com/aligned-af-camp/about?ref=5e0354c078584362a305f7c9460f9d37
Connect with Brenda Rigney:
Listen to the X Podcast: https://www.brendarigney.com/podcast
Instagram: https://www.instagram.com/itsbrendarigney
Skool: https://www.skool.com/aligned-af-community/about
Text me a question or comment!
Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot
Self-proclaimed "world's biggest procrastinator" Kim Kiel gets real about how perfectionism and all-or-nothing thinking can paralyze your marketing.
After ghosting her own email list for six months (yes, a copywriter who ghosted her list!), Kim discovered the power of B-minus work and strategic constraints.
She shares the exact mindset shifts and practical strategies that helped her build momentum and consistency, including how hosting monthly marketing moments boosts revenue, why accountability containers work, and how prompts and formulas can spark creativity instead of stifling it.
If you're stuck in perfectionist paralysis or lacking consistency in your marketing, this episode will give you permission to take imperfect action and create the constraints that fuel results.
Stop procrastinating and stalling your marketing by joining Pivot to Premium: www.kimkiel.com/pivot
Resources mentioned:
AIDA formula: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way
P4 Formula: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
Writing Prompt: 3 signs you need a writing prompt: https://www.kimkiel.com/podcast-1/3-signs-you-need-to-use-a-writing-prompt
Text me a question or comment!
Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot
If you're tired of hearing from the same gurus shouting each other out and talking about the same things over and over again, this episode is for you. Kim shares why she's excited about Regeneration 2025, a free virtual summit that's bringing together diverse voices who are reimagining business as a force for good.
You'll discover why the online coaching world often feels like a pyramid scheme (spoiler: it's not just you), and how events like this summit are creating something more regenerative, collaborative, and human. Kim talks about her experience with the Prosper Network and why this community feels so different from the typical online business echo chamber.
She introduces you to some of the incredible speakers you'll hear from, including Tina Wells (the millennial whisperer), Sam Horn (communication expert who's worked with NASA and National Geographic), and Amina AlTai (who teaches career, body, and mind balance after her own burnout journey).
This isn't about celebrity or sameness - it's about perspective, generosity, and expansion. If you're craving new ways of doing business that emphasize cooperation over competition and circulation over hoarding, you'll want to hear about this summit happening November 17-19.
Sign up for the Regeneration Summit 2025 (aff link):
https://kimkiel--ampersanded.thrivecart.com/the-prosper-network/6902ccbcc3361/
Join Kim as she explores what it means to build the next economy where women support women and become an unstoppable force in shaping culture and business.
Text me a question or comment!
Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot
Black Friday and Cyber Monday don't have to be a frantic scramble for your business.
In this replay episode from Empire Secrets, Kim shares four strategic alternatives to the traditional Black Friday hustle - from building swipe files and generous unsubscribing to participating in Giving Tuesday and shopping smart for your business needs.
Whether you're sitting this season out or jumping in, you'll discover how to align your marketing with your values, avoid training customers to wait for discounts, and create more spaciousness in your business during the most consumer-driven weekend of the year.
Perfect timing as we enter the lucrative year-end selling season.
Get added to the notification list for the Sales Email Course by emailing hello@kimkiel.com.
Get Mariana Henninger's Instant YES Machine: http://brandmagnetic.com/yesmachine
Binge the Black Friday Cyber Monday Survival Guide Playlist: https://www.kimkiel.com/podcast-1/the-business-owners-black-friday-cyber-monday-survival-guide
Text me a question or comment!
Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot
Halloween is just around the corner, and it's the perfect time to shake up your content strategy with something unexpected.
In this sweet and short episode, Kim shares an out-of-the-box seasonal content idea that'll help you connect with your audience on a more human level.
Whether you're into tarot cards, pumpkin recipes, or scary business lessons, this episode will inspire you to bring surprise and delight into your marketing.
Because here's the thing: people buy from people, and even premium clients want to see your personality shine through.
Plus, Kim shares how you can get four weeks of premium authority content prompts delivered to you each month in her Pivot to Premium program.
Find out more and enroll: www.kimkiel.com/pivot
Text me a question or comment!
Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot
Kim tackles the biggest roadblock keeping seasoned entrepreneurs stuck on the sidelines: the belief that they're "not ready" for premium clients and high-ticket offers.
If you've been watching others with less experience get more attention while you undervalue your expertise, this episode reveals why you're probably more ready than you think.
Kim shares how every high-earning consultant she's worked with felt unprepared but succeeded anyway, plus real client stories of transformation when they finally owned their worth.
Discover:
-
Why high-ticket isn't about charging more (it's about creating more value),
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How mismatched messaging keeps you speaking to beginner problems when your audience has premium-level needs
-
The exact positioning shifts that help you become the go-to expert in your niche
Perfect for Gen X entrepreneurs ready to stop playing small and build the sustainable, spacious business they've been craving.
Text me a question or comment!
Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot
After seven years in business and 165 episodes, I'm retiring my signature program, The Joy of Copy Club. This past year felt heavy. I lost my spark. I even applied for a job (spoiler: didn't get it). But the universe had other plans. New clients reached out. Podcast downloads doubled. My newsletter is growing like never before.
I realized something big: The Joy of Copy Club evolved into something far beyond copy. The real magic was watching women discover themselves, unearth their voice, and transform how they show up in business. It was never just about the copy. It was always about strategy, leadership, and selling with confidence.
In this episode, I'm announcing a new incubator and mentorship experience called Pivot to Premium. I built my business selling premium services to premium clients. I never had a $49 course or $97 membership. Instead, I made consistent, sustainable income through high-value, high-trust relationships with clients willing to pay for transformation.
The market is different now. Buyers are more discerning. They don't want low-ticket quick fixes or endless freebies. They're seeking mastery and results. When trust is low, people turn to their communities for reliable referrals. This is your opportunity to become the go-to choice.
I'm sharing what's inside Pivot to Premium and why now is the ideal time to elevate your offers, command the fees you deserve, and reclaim the spaciousness and ease you've been craving in your business.
Text me a question or comment!
Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot
In this episode, Kim invites you to her brand-new live workshop, Master Your High-Ticket Message: How to Attract and Win Premium Clients.
If you've been struggling to raise your rates, exhausting yourself with lower-ticket offers, or wondering how to position yourself as THE go-to expert, this episode is your wake-up call.
Kim walks you through exactly what she'll in the workshop—from premium buyer psychology to crafting your own Premium Positioning Statement (aka your Big Frigging Deal statement).
Plus, Kim shares details about the personalized mini audit you'll get when you join (typically $150, but included FREE with your ticket).
Selling high-ticket isn't about charging more. It's about creating more space, sustainability, and profitability in your business so you can work with fewer, better-fit clients.
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
High ticket buyers are still buying — even in a softer economy.
In this episode of the Ill Communication Podcast, I’m busting 7 of the biggest myths I hear from Gen X business owners about premium offers. From “my niche can’t command premium rates” to “I’ll alienate my audience” or “I need a bigger audience first,” I’ll share real-life examples and the mindset shifts you need to confidently step into that premium space.
If you’ve been hesitating to raise your rates or create that next-level offer, let this episode be your green light.
Join me on October 8th for my live workshop:
Create more sales and spaciousness in your business with premium offers at the Master Your High Ticket Message Workshop: www.kimkiel.com/workshop
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
We’re not just in an economic recession — we’re also in a trust recession. Consumers and businesses are being more choosy than ever about where they spend their money.
So how do you keep selling in shaky times? Spoiler: it’s not by slashing your prices.
In this episode of the Ill Communication Podcast, I’m showing you why doubling down on premium, high-ticket offers is the smartest move in a downturn. You’ll hear:
- Why “trust recession” is really a market correction
- What research shows about premium buyers during recessions
- The 5 keys to attracting and selling to high-ticket clients
- How selling premium actually gives you more room to do good
Subscribe to my newsletter to get info on my upcoming High Ticket Strategy and Sales Workshop: https://www.kimkiel.com/newsletter
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Leading up to my milestone birthday, everyone kept asking: How are you going to celebrate? Big party? Big event? Honestly, I didn’t want to do any of that—and for the first time, I felt totally okay about it.
I gave myself permission to celebrate exactly how I wanted, which is how I ended up fully embracing the We Do Not Care Club.
In this episode, I’m sharing the Business + Marketing Edition of the We Do Not Care Club, where I reveal the 10 things I’m officially no longer available for as I step into my fifties.
This is your permission slip to stop caring about what doesn’t matter and to focus on showing up real, imperfect, and powerful.
Follow the creator of the We Do Not Care Club movement, Melani Sanders:
https://www.instagram.com/justbeingmelani/
https://www.tiktok.com/@justbeingmelani
https://www.youtube.com/@JustBeingMelani
If you like the vibe of this episode, you're a perfect fit for the Joy of Copy Club: www.kimkiel.com/copyclub
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
In this episode, Kim shares 18 unconventional and totally doable ways to run year-end promotions that boost revenue without discounting your prices.
You’ll learn how to think strategically, playfully, and profitably about Q4 sales.
From Black Friday and Cyber Monday to creative pop-up promos tied to seasons, theme days, and even your business birthday.
Resources:
Daysoftheyear.com
Study: https://www.meteorspace.com/2022/08/25/ecommerce-peak-seasons-statistics-all-online-businesses-need-to-know/
For full show notes and resources, visit https://kimkiel.com/podcast
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
In this episode of ill communication: copywriting tips and sales strategies for small businesses, Kim Kiel dives into:
- Copywriting tips to simplify your sales message and attract more clients
- How to avoid jargon and write copy that resonates with your audience
- Why formal “corporate-sounding” copy is holding you back
- Simple strategies to make time for writing compelling, conversational copy
View the invitation letter to see if the Joy of Copy Club is right for you: www.kimkiel.com/copyclub
For full show notes and resources, visit https://kimkiel.com/podcast
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
In today’s world, sharing your values online can feel risky.
Speak up and you might face criticism. Stay silent and you risk feeling out of alignment. As recent events in the online marketing world have shown, navigating that line isn’t easy.
In this Summer Remix episode from early January, I’m revisiting one of the most loved episodes of the year, one that sparked countless messages from listeners who finally felt ready to start showing up for the causes and people they care about.
You’ll discover 10 simple, actionable ways to weave your values into your business and marketing, from quick, low-effort ideas to more involved strategies, so you can stand for what matters and strengthen your connection with your audience.
Whether you’re nervous about “getting it wrong” or just looking for ideas to take a stand with integrity, this episode will give you the clarity and confidence to start.
Plus, I’ll share a new resource from my friend Tasha Booth, her pop-up community Spark, created for progressive, values-aligned business owners who want a safe, supportive space to process and take action during these turbulent times.
You can learn more and join here: Join the Spark Community.
It’s time to use your business as a force for good, and I’ll show you how.
Resources:
Join SPARK, a progressive movement and community of values-aligned business owners (affiliate link): https://kimkielcopy.krtra.com/r/a/QXaz6hBGOjCx6vo
Listen to Claire Pelletreau’s podcast and her use of pronouns:
https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731
Check out the values statements in the footers of these websites:
https://carrieroseman.com/
https://www.simplifysimplify.me/
www.kimkiel.com
View CoordCrew’s Value Statements on their About page:
https://coordcrew.com/pages/about
See Brittney McBean’s values statement on her contact form:
https://brittanymcbean.com/contact/
Explore equity and anti-racist resources on my workshop page:
https://www.kimkiel.com/equity-workshop
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Hot take: it’s actually easier to sell a $5K offer than a $100 one.
(Especially if you’re not down for chasing thousands of likes and followers.)
This week’s Summer Remix episode of Ill Communication is a listener pick, voted in by my LinkedIn crew. And honestly? They nailed it. Because selling high ticket offers isn’t just a smart move, it’s a sustainable one.
If you’ve been stuck in the hustle of selling low-ticket offers, wondering how to make the math math... this episode is your invitation to step into premium positioning and claim your role as a trusted expert.
This episode is part one of a high-value, no-fluff mini masterclass on selling premium offers.
Resources Mentioned:
Listen to episode 133: Counterintuitive strategies to market and sell high-ticket offers to premium clients (part 2): https://www.kimkiel.com/podcast-1/counterintuitive-strategies-to-market-and-sell-high-ticket-offers-to-premium-clients-part-2
Listen to episode 93: How to make $150k from an ugly google doc for a deep dive into high-ticket messaging and how to use Desire-Obstacle-Solution framework: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-doc
Sales Copy Scorecard: https://kimkiel.com/scorecard
Show notes are always available at: https://kimkiel.com/podcast
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
This summer, I’m bringing back some of my most-loved podcast episodes, and today’s is a gem.
You’ve likely heard of the 9-word email, a magical little formula created by marketing legend Dean Jackson. It’s short, punchy, and still incredibly effective for re-engaging leads and booking new clients in 2025.
But here’s the problem. Most people are using it wrong.
A recent newsletter from a well-known marketing expert reminded me how often the most important parts of this strategy get left out. So I’m diving back into this episode to give you the full picture. What to do, what to avoid, and how I’ve personally used this email to book $10K in client work.
You’ll learn:
- What the 9-word email actually is (and why it works)
- The right time and audience to send it to
- Mistakes that make you look out of touch (and how to avoid them)
- Real-life examples you can swipe and test today
Whether you’re reviving cold leads or teasing a new offer, this email strategy can be gold when used properly.
Need help crafting your own 9-word email or sales sequence?
Book a 90-minute sales strategy session: https://kimkielcopy.thrivecart.com/strategy-coaching-power-session-usd/
Additional resources:
Find out more about Dean and subscribe to his newsletter: moredean.com
Ask me anything! (send a voice message to Kim)
https://www.speakpipe.com/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Running a business doesn’t have to be all 5am wake-ups, endless social media posts, and high-pressure launches.
Over the past 6 years, I’ve quietly built a chill, service-based business that has brought in over one million dollars in lifetime revenue.
No complicated funnels. No viral Reels. No fancy productivity hacks. Just a handful of habits that keep me grounded, creative, and in motion.
In this Summer Remix episode of the Ill Communication Podcast, I’m bringing back one of my favourite episodes of all time: 20 Tiny habits that help me generate $1million as a Gen X business woman.
It's fast-paced, fun, and packed with unconventional wisdom you can apply right away (whether you're a fellow Gen Xer or not).Show notes are always available at
👉 https://www.kimkiel.com/podcastCheck out my favourite tools and resources that support these habits!
Find links to my fave books, office gear and other essentials that support my tiny habits on my resources page: https://www.kimkiel.com/resources
Additional Resources Mentioned:
Episode 92: Stress-free financial management for small businesses with Profit First, featuring April Stroink: https://www.kimkiel.com/podcast-1/stress-free-financial-management-for-small-businesses-with-profit-first-featuring-april-stroink
Episode 5: The Mary Poppins of copy formulas - “Practically perfect in every way” (AIDA): https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way
Episode 13: How to write a compelling sales message without being cheesy or sleazy (P4): https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
Check out Rose Han’s YouTube video - 20 Tiny Habits that made me Rich: https://www.youtube.com/watch?v=Ff4z3pAqagQ
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Welcome back to the Ill Communication podcast!
This summer, I’m remixing hand-picked episodes to help you refine your message and sharpen your sales strategy for the year ahead.
Today’s episode is all about the power of picking a niche (something that can feel intimidating when you're trying to grow your business).
But narrowing your focus doesn’t mean shrinking your opportunities… in fact, it does the opposite.
If you want to stand out and sell more in 2025, it starts with dialing in your niche.
Let this episode guide you toward more clarity, confidence, and aligned clients.
Take a break from creating content (without looking like it)
Pretend you're a DJ and remix your best content with my Content Remix Strategy
✅ Save time
✅ Get inspired
✅ Take a break from scratch content
👉 Grab the jam-packed 8-page Google Doc for free at kimkiel.com/remix
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
If you tuned in to last week's episode, you know we discussed the importance of being bold and clear in your messaging and marketing.
Right now, one of the biggest trends is having a clear point of view.
Nothing helps you stand out more in your marketing than knowing how to articulate what you do and whom you help in a clear and compelling way.
Some call this the elevator pitch, some call it a power statement, but I like to call it a BFD or Big Frigging Deal statement.
If you want to attract your ideal buyers in the remainder of the year, you need to be bold and compelling with your BFD statement.
Listen in for the full details on how to create yours.
Resources Mentioned:
Listen to the episode all about writing your bio: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Welcome to the Summer Remix series on the Ill Communication Podcast! ☀️
Every summer, I take a short break from recording new content and re-air some of the most popular episodes (fan favourites, most downloads!)
This week, we’re revisiting an episode originally released at the very start of 2025.
In it I share 7 copywriting and marketing trends that will boost sales this year (even if we are halfway through).
✨ You will hear:
- Why human-centered marketing is non-negotiable
- The rise of audio, video, and live events
- A shift toward flywheels instead of funnels
- What slower, longer sales cycles mean for your launches
- The untapped power of direct mail
- Why now’s the time to go local
- How to use AI without sounding robotic
So grab your sun tea, your notebook and pen, and start taking notes about the trends you need to be aware of and integrate into your business for the rest of 2025.
Resources Mentioned:
🎧 Episode 126: 11 prompts for end-of-year reflection & goal setting in 2025
kimkiel.com/podcast-1/a-guided-reflection-for-entrepreneurs-11-prompts-for-end-of-year-reflection-goal-setting-in-2025
🎧 Episode 127: 25 No-BS Resolutions for GenX business owners
kimkiel.com/podcast-1/25-no-bs-resolutions-for-genx-business-owners-who-want-more-ease-success-and-fun-in-2025
🎧 Episode 75: Top 6 Copywriting Trends for 2024
kimkiel.com/podcast-1/top-6-copywriting-trends-for-small-businesses-in-2024
🎙️ Get the brand voice audio series and workbook
kimkiel.com/voiceworkbook
📞 Book a call to work together in 2025
bookacallwithkim.as.me/introcall
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
The marketing landscape has changed big time, and today’s buyers are more cautious, more skeptical, and taking way longer to say yes.
In this episode of Ill Communication, I’m breaking down the three essentials your business needs to sell with more clarity and ease in 2025, especially in what many experts are calling a “trust recession.”
We cover:
- How to clarify your core message so your dream clients immediately know you’re talking to them
- Why your brand voice and personality are more important than ever (and how to show up like you across every touchpoint)
- What it really means to have a strategic sales plan so you’re not scrambling last minute or repeating the same rushed copy every launch
This episode is your permission slip to pause, recalibrate, and rework the way you market and sell with a strategy that’s thoughtful, flexible, and designed for real results.
Plus, I’ll introduce you to Copy Camp, my summer sales and messaging accelerator built for high-touch founders who want to finish the year strong without the hustle.
🔥 Join me around the campfire at https://kimkiel.com/copycamp
Questions about Copy Camp or the Joy of Copy Club?
Hit me up!
Facebook: www.facebook.com/KimKielCopy
Instagram: www.instagram.com/kim_kiel_copy
LinkedIn: www.linkedin.com/in/kimkiel
Voxer: kimkielcopy
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Tired of writing sales copy that just seems to list out features and specs, but leaves your readers yawning? In this special 150th episode of Ill Communication, I’m diving into the secret sauce that transforms dull, lifeless sales copy into a message that sparks curiosity and inspires action: the FAB Formula. It’s the technique that helps you bridge the gap between what your offer is and why it matters. Plus, I’m celebrating this incredible milestone—150 episodes of helping you become an ill communicator—and sharing my gratitude for your support every step of the way.
Topics Covered in This Episode:
- 3:45 - The FAB Formula: what it is and how it works
- 5:19 - How to transform a dry feature list into compelling benefits using real examples
- 6:47 - Two key phrases that instantly bridge features and benefits in your copy
Please help me celebrate 150 episodes. If you enjoy or get value from this podcast, please leave a rating and review!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Episode 147: How to handle the emotional and mental health challenges of entrepreneurship with Rebecca Vigelius: https://www.kimkiel.com/podcast-1/how-to-handle-the-emotional-and-mental-health-challenges-of-entrepreneurship
Episode 77: How to use the PAS copywriting formula to sell more (without sounding douchey): https://www.kimkiel.com/podcast-1/how-to-use-the-pas-copywriting-formula-to-sell-more-without-sounding-douchey
Episode 5: AIDA - The Mary Poppins of copy formulas - “Practically perfect in every way”: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way
The Joy of Copy Club: www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
How often do you stop to truly celebrate your wins—big and small? In this episode, I dive deep into why celebrating successes matters more than you think, both in your business and in your personal life. From sharing personal stories of family milestones to reflecting on how I often skip over acknowledging wins in business, this episode is all about the power of creating a positive feedback loop that keeps you motivated and builds momentum.
Topics Covered in This Episode:
- The truth about why your brain is wired to focus on the negative
- The “male hubris, female humility” effect—and how it shapes how we (don’t) celebrate
- Why skipping celebrations could be hurting your business growth
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Find out more about the neuroscience of celebration in these articles:
https://hbr.org/2022/01/celebrate-to-win
https://www.forbes.com/councils/forbesbusinesscouncil/2023/09/01/embracing-entrepreneurship-recognizing-and-celebrating-successes/
https://www.forbes.com/councils/forbescommunicationscouncil/2023/11/14/the-power-of-celebrating-success-in-the-workplace/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
What would it take for you to truly unplug this summer—without your business missing a beat? I’m sharing all the juicy details about my most popular workshop of the year: The Summer of Ease. I walk you through why planning now can give you the freedom to enjoy more sunshine and yes—more ease. Join me as I break down exactly what we’ll be doing together in this live, get-it-done session—from crafting fun and functional email autoresponders to remixing old content so it looks like you never left. Plus, I’m offering my top seasonal prompts, content planning strategies, and a peek into Q4 prep so you can avoid the post-summer scramble. It’s all about helping you log off with confidence, clarity, and cash still flowing in. If you've ever wanted a real plan to unplug—this is it.
Topics Covered in This Episode:
- The first step to creating a summer you’ll actually enjoy
- A sneaky way to keep selling, even when you're off the grid
- How to write an out-of-office email that makes people want to engage with you
Grab your ticket to the Summer of Ease Workshop and get your copy and content done! www.kimkiel.com/summer
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Join the Summer of Ease Workshop: www.kimkiel.com/summer
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
This episode is different—and deeply personal. I'm stepping away from the usual copywriting tips to talk about something many of us avoid: mental health, burnout, and the hidden toll of holding it all together. The past year left me mentally and emotionally tapped out, and I didn’t even fully realize it until I was on the other side. So in honor of Mental Health Awareness Month, I’m opening up about the behind-the-scenes struggles I’ve faced as a business owner—and the quiet moments of dissociation, disconnection, and doing the bare minimum just to keep going.
To help make sense of it all, I’m joined by Rebecca Vigelius, a neuro-somatic intelligence practitioner and stress coach who helps high-performing women feel human again without sacrificing their success. Rebecca shares practical, physiological tools to help you come back to yourself when life (or business) gets heavy—and why rest and nervous system regulation aren’t luxuries, they’re survival skills.
Topics Covered in This Episode:
- The hidden behaviors that might be signs of burnout or dissociation
- Why “just think positive” might actually be making things worse
- A three-word tool to reconnect with yourself in under a minute
This episode is a love letter to every entrepreneur who’s ever kept smiling while quietly unraveling. You are not alone. Whether you’re in the thick of it or feeling strong right now, this episode offers a new lens—and a few powerful shifts—to help you navigate the harder seasons with more clarity and capacity.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Looking for a supportive business community to help you grow your business? Check out the Joy of Copy Club: www.kimkiel.com/copyclub
Get Rebecca's Unbothered Entrepreneur Blueprint: https://www.rebeccavigelius.com/unbotheredblueprint
Check out Rebecca Vigelius's website: https://www.rebeccavigelius.com/
Connect with Rebecca Vigelius:
https://www.linkedin.com/in/rvigelius/
https://www.instagram.com/rebeccavigelius/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
How do you turn what's happening in your life right now into compelling content your audience actually wants to read? I’m sharing a powerful seasonal writing prompt that will help you show up consistently and with purpose—whether it’s through email, social media, blog posts, or your podcast. I’m in the thick of baseball season with my son, and it got me thinking: our daily lives are full of timely inspiration just waiting to be turned into relatable, valuable content.
This episode will help you tap into the rhythms of real life—whether it's spring, summer, graduation, or even pickleball season—and use them as fresh fuel for your messaging.
Topics Covered in this Episode:
- A seasonal prompt that takes the pressure off content creation
- One unexpected trick for repackaging old ideas into something fresh
- Why seasonal content builds “know, like, and trust” faster
- A few juicy headline ideas you can swipe right now for your next post
Use this writing prompt to share content that hits the mark this season. Tag me on social with your post, or send your emails to me. Reach out on LinkedIn or IG with any questions.
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
What if “f*cking around and finding out” was exactly the mindset you needed to gain new traction in your business?
In this episode, I’m pulling back the curtain on my new FAFO (F*ck Around and Find Out) era—what sparked it, how it reshaped my marketing approach, and why I’m finally letting go of perfectionism. If you’re anything like me, you might’ve resisted LinkedIn for years. But once I finally leaned in, I saw real, measurable results.
I’m sharing what I recently tested, what flopped, and what surprisingly worked—breaking a few so-called “rules” along the way. You’ll hear about the posts that performed best, the mindset mantras that kept me moving forward, and how a challenge designed to “just try stuff” became one of my most energizing and profitable experiments yet. If you've been stalling, overthinking, or waiting for perfect timing, this episode is your permission slip to shake things up.
Topics Covered in This Episode:
- The anti-strategy that unlocked real results on LinkedIn
- Why posting "imperfect" content can outperform polished ones
- A challenge that got people excited about outreach and DMs again
- Which LinkedIn “rules” I broke—and what happened when I did
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
F-around and Find Out on LinkedIN! Join the challenge here: www.kimkiel.com/fafo
Join the Joy of Copy Club and embrace the FAFO philosophy in all your marketing and copywriting: www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
How many people are missing out on your offer just because it’s hard to find or share?
I’m giving you six dead-simple, free, and often overlooked ways to promote your offers that you can implement today. These strategies are designed to support all types of buyers from the DM-happy to the lurkers who never comment but love to click. Tune in to learn how to make your marketing more inclusive, more shareable, and way more effective.
Topics Covered in This Episode:
- Why your clever call-to-action may actually be driving people away
- The marketing real estate you’re probably forgetting to use
- How to make your offers shareable even for silent fans
- One small change that can boost visibility across multiple platforms
- A common mistake that creates buyer friction and how to fix it
- How to promote offers without relying on Stories or Reels
Tell me what you thought about these 1-minute messaging magic episodes! Love em' or leave 'em? Use the Text Me link in the shownotes, send me a DM on social media, or email me at hello@kimkiel.com to share your thoughts.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Binge the whole 1-minute messaging magic series:
Episode 141: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-let-your-words-breathe
Episode 142: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-5-website-tweaks-to-get-more-leads
Episode 143: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-boost-your-email-engagement-with-these-3-quick-tips
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Have you ever wondered why your emails aren’t getting opened—or worse, landing in the trash? I’m sharing three often-overlooked email tweaks that can instantly improve your open rates and get more eyeballs on your offers. This episode is all about boosting your email engagement with simple but powerful strategies.
Whether you’re just starting your email list or looking to freshen things up, these tiny changes can make a huge difference. Let this episode be the reminder and refresh your inbox—and your subscribers—have been waiting for.
Topics We Cover in This Episode:
- Why your sender name might be quietly sabotaging your open rates
- One email setting most people skip—but shouldn't
- How often is too often (or not enough) when emailing your list
- The cringe-worthy mistake I made with my own preview text
- A mindset shift that makes hitting "send" feel easier and more genuine
Share what you're struggling with! I'll turn your question or challenge into another 1-minute messaging magic episode, or a deeper dive episode. Send me an email or text!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to Episode 141: 1 Minute Messaging Magic: let your words breathe: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-let-your-words-breathe
Listen to Episode 142: 1 Minute Messaging Magic - 5 website tweaks to get more leads: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-5-website-tweaks-to-get-more-leads
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Are you unknowingly turning potential clients away the moment they land on your website? In this quick-hit episode, I’m sharing five super simple—but wildly effective—tweaks you can make to your website today to capture more leads and close more sales. Whether you’re just starting out or you've had your site up for years, these micro-adjustments are often overlooked but can make a huge difference in your website’s performance.
From optimizing your photos for both SEO and speed, to one small change that can keep visitors from clicking away too soon, I walk you through practical, actionable tips designed with service-based businesses in mind. If your homepage is missing just one of these, you could be losing trust, traffic, or even revenue. Tune in and snag at least one idea you can implement this week!
Topics Covered in This Episode:
- A tiny shift in your homepage layout that keeps visitors focused—and on your site
- Why your footer may be silently sabotaging your credibility
- A quick fix that increases accessibility and boosts search rankings
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Book Your No BS Copy Audit: https://www.kimkiel.com/audit
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
What if the key to writing better copy wasn’t writing more—but writing less? In this episode, I’m kicking off a new mini-series called 1 Minute Messaging Magic, where I’ll share fast, actionable tips you can apply right away to improve your messaging and marketing. And today’s tip is all about one simple shift that will instantly make your words more powerful: letting them breathe.
This week’s tip is based on a common mistake I see over and over again when reviewing emails, sales pages, and website copy. If your words are packed in and hard to digest, your best ideas might be getting lost. Tune in to learn how to make your copy not only more readable but more compelling—especially for today’s busy, mobile-first audience.
Topics We Cover in This Episode:
- The sneaky thing that might be sabotaging your message (and how to fix it fast)
- A simple trick to help your reader's eyes land on your most powerful words
- The one edit I make most often inside my Joy of Copy Club
- A free tool that can help simplify your sentences in seconds
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Join me inside the Joy of Copy Club: www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
We make thousands of decisions every day—some are small, some are life-changing. But have you ever shared one of your biggest decisions with your audience? In this episode, I break down how opening up about your own decision-making process can build trust, connection, and authority in your business.
Inspired by one of my recent and most popular episodes, I’m giving you a writing prompt that will help you craft compelling content around a big decision you’ve faced. Whether you’re writing an email, a blog post, or social media content, this approach will help you engage your audience in a way that feels real, human, and valuable. Plus, I’ll give you a few subject line ideas to make your content irresistible. Let’s dive in!
Topics We Cover in This Episode:
- Why decision-based storytelling resonates so deeply with audiences
- How to structure your story so it connects with your ideal clients
- A key ingredient that makes behind-the-scenes content impossible to ignore
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Hear this writing prompt in action! Listen to Episode 136: Making tough decisions in business and life: https://www.kimkiel.com/podcast-1/making-tough-decisions-in-business-and-life
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
What if the reason you're struggling to attract high-ticket clients isn't your offer—but your messaging?
In this episode, we're diving into the five stages of awareness and how they shape your marketing success. If you're frustrated by attracting the wrong type of clients, struggling to sell your premium offers, or wondering why your messaging isn't resonating with your ideal buyers, this episode is for you. I'll break down the legendary Eugene Schwartz’s five stages of awareness and show you how to align your messaging to meet your audience where they are—so you can move them seamlessly toward a confident "yes." Plus, I'll share how a simple shift in positioning helped one of my clients start attracting the high-level buyers she truly wanted.
Topics We Cover in This Episode:
- The crucial mistake that’s keeping high-value clients from seeing your offer
- How to move potential buyers from “just browsing” to “ready to invest”
- The five levels of awareness and how they dictate your marketing strategy
Tune in to learn how to refine your messaging and create a direct path for your ideal, high-ticket clients to say yes to working with you!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
If you think there's a disconnect in your messaging and positioning, book a complimentary Sales Strategy and Success call: https://bookacallwithkim.as.me/SuccessCall
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Why isn’t your marketing working? You’re putting in the effort, crafting your message, and showing up consistently—but something isn’t clicking. In this episode, I’m sharing the one foundational piece that most small business owners overlook when writing their copy: voice of customer (VOC) research. You’ll learn how to find and use the exact words, emotions, and motivations of your ideal buyer to create messaging that instantly resonates.
I’ll break down how VOC research differs from traditional market research, why it’s critical for writing high-converting sales copy, and where to find customer language—even if you don’t have a big audience yet. Plus, I give you access to my free mini masterclass that walks you through 10 simple strategies to uncover the most powerful words for your business!
Topics We Cover in This Episode:
- The reason your marketing messages might be getting ignored
- Where to find high-impact customer language—even if you’re just starting out
- The one thing that makes copy feel “magnetic” and impossible to scroll past
- How to access a free mini masterclass to level up your messaging instantly
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Uncover the 10 hacks to tap into your customer's voice in this free over-the-shoulder training: https://www.kimkiel.com/vochacks
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Have you ever assumed silence means a missed opportunity? In this episode, I’m sharing a simple but powerful lesson: the fortune is in the follow-up! Inspired by a real-life conversation with my son about job hunting, I dive into why following up isn’t desperate—it’s strategic. Whether you're reaching out to a potential employer, a client, or a past connection, a well-timed check-in can change everything. I’ll also share insights from entrepreneur Denise Duffield-Thomas and a personal client win that proves just how effective follow-ups can be.
Topics We Cover in This Episode:
- The surprising mindset shift that makes follow-ups feel effortless
- The key reason prospects and clients don’t respond—and what to do about it
- A simple but effective follow-up email template you can start using today
Tune in to learn practical, non-pushy follow-up strategies that can boost your business, revive client relationships, and even land you new opportunities.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Read Chill & Prosper by Denise Duffield-Thomas: https://amzn.to/44oPNBZ
Ep 18: How to use the 9-word email to get more clients: https://www.kimkiel.com/podcast-1/how-to-use-the-9-word-email-to-get-more-clients
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Have you ever held onto something—whether in life or business—longer than you should, simply because you’d already invested so much into it? In this deeply personal episode, I open up about a bittersweet decision my husband and I recently made and dive into the emotional rollercoaster of letting go, the fear of feeling like a failure, and the powerful lesson in recognizing when it’s time to pivot.
Maybe you’ve poured money into a program that isn’t delivering results, launched an offer that’s flopped, or stuck with a business path that no longer excites you. Why do we stay in things that aren’t working? In this episode, I break down why we cling to past investments and how to shift your mindset so you can make better, clearer decisions. If you’ve been struggling with a tough call, this episode will give you the permission—and the push—you need to move forward.
Topics Covered in this Episode:
- How the sunk cost fallacy might be keeping you stuck in the wrong business decisions
- Why quitting something isn’t always failure—it can be a strategic move forward
- A simple exercise to weigh your options objectively
Find me on social media to share your stories of making big decisions or changing your dreams!
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
What’s the real difference between a copywriter and a ghostwriter? In today’s episode, I’m diving into the differences and similarities between copywriting and ghostwriting—a topic that’s piqued my interest and curiosity over the last few months. As more and more copywriters start calling themselves ghostwriters, I couldn’t help but wonder: Is there a real distinction, or is it just smart branding?
Through my own research, polls, and deep dives into industry definitions, I uncover what each type of writer really does and when you should hire one over the other.
Plus, I share insights on how to find a writer who can truly capture your brand’s voice—because at the end of the day, that’s what really matters. If you’re a business owner looking to outsource your writing, a writer navigating your positioning, or just someone who loves a good word nerd debate, this episode is packed with insights you won’t want to miss!
Topics Covered in this Episode:
- Why some copywriters are rebranding as ghostwriters—and if it’s just a marketing strategy
- The biggest difference between copywriting and ghostwriting
- A key question to ask before hiring a writer to make sure they "get" your voice
What’s your take on the difference between ghostwriters and copywriters? Find me on social to share your take.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Find out more about what copywriters are and do:
Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip
Episode 74: https://www.kimkiel.com/podcast-1/a-special-ask-me-anything-episode
What’s your take on the difference between ghostwriters and copywriters? Find me on social to share your take: http://www.instagram.com/kim_kiel_copy
Need someone to take writing projects off your plate? Book a call to chat about the ways I can support you: https://bookacallwithkim.as.me/introcall
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
What if there was a simple formula that made writing your marketing content faster, easier, and more effective? In this episode of Ill Communication, I’m sharing one of my go-to copywriting formulas that belongs in every marketer’s toolkit—Challenge, Solution, Result (CSR). This versatile structure is perfect for your welcome email sequence, sales emails, and even social media posts. Whether you’re telling your own story or showcasing client success, CSR helps you build authority, provide social proof, and write content that sells—without feeling salesy.
If you caught my last two episodes on mastering your high-ticket message, you’ll recognize CSR as a powerhouse for selling premium offers. But it’s not just for high-ticket sales—it works for any offer, anytime. In this episode, I’ll break down the formula, give you a real example, and challenge you to try it out today. Let’s dive in!
Topics We Cover in This Episode:
- The key copywriting formula you must have in your marketing arsenal
- How to use CSR to craft compelling case studies and client stories
- A simple challenge to help you implement this formula today
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to the 2-part series on Mastering High Ticket Messaging:
Episode 132: https://www.kimkiel.com/podcast-1/how-to-market-and-sell-high-ticket-offers-part-1
Episode 133: https://www.kimkiel.com/podcast-1/counterintuitive-strategies-to-market-and-sell-high-ticket-offers-to-premium-clients-part-2
Listen to episode 76 to find out how to create scroll-stopping hooks for your content
https://www.kimkiel.com/podcast-1/10-scroll-stopping-hooks-to-get-more-engagement-on-your-emails-and-posts
Download the Hook formula cheatsheet:
https://www.kimkiel.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdf
Checkout the fun clothes at CoordCrew: https://coordcrew.com/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Why do some high-ticket offers sell effortlessly while others struggle to gain traction? The secret isn’t just in what you’re selling—it’s how you’re selling it.
In this episode, I’m covering what strategies actually work when marketing and selling premium offers in 2025. I’ll reveal where your high-ticket buyers are really hanging out (hint: it’s not where you think), how to craft messaging that positions you as the expert they need, and why less is often more when it comes to selling high-end services. Plus, I’ll share four of my favorite copywriting frameworks to help you write faster, sell more, and attract your dream clients with confidence.
If you feel like your premium offers aren’t getting the attention they deserve, this episode will change the way you approach your marketing and sales strategy.
What You’ll Learn:
- The truth about where high-ticket buyers really hang out
- Why trying to “hack the algorithm” won’t help you sell premium offers
- The one thing high-ticket buyers always look for before making a purchase
You don’t have to write your high-ticket message by yourself. I'll guide you step-by-step through developing and perfecting your high-ticket message inside The Joy of Copy Club. Or, if you’d rather have someone handle all the research, strategy, and writing for you, I can take it off your plate. Find me on social media or send me an email to get the conversation started: hello@kimkiel.com
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to podcast episode 13 to see how to use the P4 formula: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
Listen to episode 30 to hear about Before After Bridge formula: https://www.kimkiel.com/podcast-1/use-before-after-bridge-to-close-more-sales
Listen to episode 93 - How to make $150k from an ugly google doc for a deep dive into high-ticket messaging and how to use Desire-Obstacle-Solution framework: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-doc
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Selling high-ticket offers ($5K+) isn’t just about slapping on a premium price tag—it’s about speaking directly to the right buyers in the right way. High-ticket clients think, research, and invest differently, which means your messaging must reflect that.
In this two-part series, I’m unpacking what makes a high-ticket offer irresistible and the strategic shifts that help you attract, convert, and serve premium clients with confidence. We’ll dive into what works, what doesn’t, and how to position yourself as the go-to expert in your industry.
Topics We Cover in This Episode:
- The key differences between high-ticket and low-ticket messaging
- What high-ticket buyers really look for before making an investment
- The biggest mistakes that repel premium clients
There’s a lot to cover, so I’m breaking it into two episodes—tune in now for part one! And if you have questions about marketing and selling high-ticket offers, reach out to me on social media—I’d love to hear from you!
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Is the secret to growing your business actually going back to basics?
With AI tools, algorithm changes, and skeptical consumers, keeping up with online business trends can feel exhausting. But what if the real key to success isn’t about chasing the latest hacks—but instead, focusing on timeless, proven business foundations?
In this episode, I’m sharing my personal experience with B-School, Marie Forleo’s renowned online business and marketing program, and why it was one of the best investments I ever made. I’ll walk you through the strategies that helped me build a thriving, flexible business and why getting back to marketing fundamentals—like email, content, and real human connection—can help you stand out in today’s unpredictable landscape.
If you’re a Gen X woman looking for structure, clarity, and a supportive community to help you grow your business, this episode is for you. Plus, I’m revealing the exclusive bonuses I’ve created to help you implement what you learn and build a business that fits your lifestyle. Ready to find out if B-School is right for you? Hit play now!
Topics We Cover in This Episode:
- Why “old-school” marketing strategies are making a major comeback
- The biggest mistake I made before joining B-School—and how you can avoid it
- What makes B-School different from free business advice online
- The one thing that will help you gain traction faster than anything else
Get your business and marketing fundamentals dialed in. To register for the free Business Bootcamp and find out about my bonus suite for Gen X business owners, visit kimkiel.com/bschool.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Find out more about the bootcamp, B-School and the EXTRA SPECIAL ways I’ll support you as you go through the program: www.kimkiel.com/bschool
Episode 26: The X Factor - Why Gen X women are an untapped market: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market
Episode 27: 5 things I wish I knew before I started a small business: https://www.kimkiel.com/podcast-1/reality-bites-5-things-i-wish-i-knew-before-starting-my-business-as-a-gen-xer
Episode 128 - 7 Marketing and copywriting trends to boost sales in 2025: https://www.kimkiel.com/podcast-1/7-marketing-and-copywriting-trends-to-boost-sales-in-2025
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
How can your business reflect the world you want to create? In this week’s episode, I set aside my original plan to share a message that’s been too loud to ignore. Let’s talk about aligning your business with your values—boldly, intentionally, and authentically. We’re covering practical ways to show up for what matters to you, build a meaningful connection with your audience, and attract clients who care about the same things you do.
From small, quiet steps to bigger, more visible moves, I’m sharing 10 creative ways to bring your values to life in your business. These tips will help you communicate clearly, stand out in your market, and show up as a force for good in a time when your voice is needed more than ever. Let’s get brave, my friend!
Topics We Cover in This Episode:
- A 2-second way to show you’re a safe space for marginalized communities
- How to leverage your marketing to amplify diverse voices (without overthinking it)
- Real examples of brands using their values to drive loyalty and sales
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to Claire Pelletreau’s podcast and her use of pronouns:
https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731
Check out the values statements in the footers of these websites:
https://carrieroseman.com/
https://www.simplifysimplify.me/
View CoordCrew’s Value Statements on their About page:
https://coordcrew.com/pages/about
See Brittney McBean’s values statement on her contact form:
https://brittanymcbean.com/contact/
Explore equity and anti-racist resources on my workshop page:
https://www.kimkiel.com/equity-workshop
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Ready to become a respected voice in your industry without coming across as pushy or self-promotional?
Let me show you how to create the kind of content that naturally positions you as an authority while building genuine connections with other experts in your field. In this episode, I spill the tea on my Beastie Boys-inspired approach to becoming an "ill communicator" (spoiler alert: it's all about being the dopest marketer you can be), and share a game-changing writing prompt that's about to transform how you create content.
Topics We Cover in This Episode:
- Why playing it humble might be sabotaging your authority (and what to do instead)
- The sneaky psychology behind expert recommendations that makes your audience trust you more
- A brilliant networking hack that turns content creation into relationship-building
Want to help shape my new monthly writing prompts offering? Take the quick survey at www.kimkiel.com/WritingSurvey, and while you're at it, check out today's featured experts: Rebecca Vigelius (rebeccavigelius.com), April Stroink (aprilstroink.ca), and Megan Sumrell (megansumrell.com) for game-changing support in sleep, money, and time management!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Share your ideas and thoughts about a new low-priced offer I'm thinking of creating to help you write effective copy, in this short survey: www.kimkiel.com/WritingSurvey
Check out some of the experts I shout out in this episode:
Certified Stress & Sleep Coach, Rebecca Vigelius: https://www.rebeccavigelius.com/
Money Coach, April Stroink: https://aprilstroink.ca/
Time management & productivity expert for women, Megan Sumrell: https://www.megansumrell.com/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Ready to transform your marketing strategy for 2025?
I'm breaking down seven game-changing marketing and copywriting trends that most experts aren't talking about.
We’ll get into why human-centered marketing is more crucial than ever and discuss the big shifts happening in the marketing industry for 2025.
Plus, I share candid thoughts on AI's role in marketing and why going local could be your best strategy in the current economic climate. Whether you're a course creator, consultant, or small business owner, this episode will help you navigate the ever-evolving marketing landscape and boost your sales in 2025. Let’s dive in!
Topics We Cover in This Episode:
- Why the traditional sales funnel might be holding you back, and what to do instead
- The unexpected marketing channel that's making a comeback
- Why certain trendy marketing tactics might be damaging your brand
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
- Episode 126: 11 prompts for end-of-year reflection & goal setting in 2025: https://www.kimkiel.com/podcast-1/a-guided-reflection-for-entrepreneurs-11-prompts-for-end-of-year-reflection-goal-setting-in-2025
- Episode 127: 25 No-BS Resolutions for GenX business owners who want more ease, success and fun in 2025: https://www.kimkiel.com/podcast-1/25-no-bs-resolutions-for-genx-business-owners-who-want-more-ease-success-and-fun-in-2025
- Episode 75: Top 6 Copywriting Trends for 2024: https://www.kimkiel.com/podcast-1/top-6-copywriting-trends-for-small-businesses-in-2024
- Get the brand voice audio series and workbook: www.kimkiel.com/voiceworkbook
- Explore how you can get more marketing and copywriting strategy, support and sales by working with me in 2025: https://bookacallwithkim.as.me/introcall
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Tired of setting the same old New Year's resolutions that fizzle out by February? Ready for some refreshingly honest, achievable goals that actually align with your life and business?
I'm sharing 25 no-BS resolutions specifically crafted for GenX business owners (though trust me, they'll resonate no matter your generation). From finally raising your rates to embracing "B-minus work," these resolutions are all about finding more ease, success, and joy in 2025.
I'll show you why spending time setting intentions is valuable, even if you don't achieve them all, and how you can use these resolutions as a compass whenever you're feeling stuck or stagnant in your business journey. Plus, I'm getting real about my own resolution struggles and sharing a powerful self-forgiveness practice that helped me move past 2024's challenges.
Topics We Cover in This Episode:
- Why taking yourself less seriously might be the key to bigger success
- The "BAM" method that makes any goal more achievable
- A powerful self-forgiveness practice for letting go of past "failures"
Find me on social or email me with any New Year's resolutions you'd add to your list!
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Want to set yourself up for an incredible 2025?
Today I want to guide you through a powerful end-of-year reflection practice designed specifically for entrepreneurs and business owners. I'll walk you through a series of thoughtful questions that will help you celebrate your wins, acknowledge your challenges, and craft an intentional vision for the year ahead.
Starting with a grounding meditation to help you get centered, I'll lead you through ten transformative questions that go beyond basic goal-setting.
This episode is perfect for anyone looking to close out their year mindfully and step into 2025 with clarity, purpose, and a solid plan for their business messaging and copywriting needs!
Topics We Cover in This Episode:
- A unique way to reverse engineer your copywriting needs based on your vision
- How to tap into what I call "limitless abundance" to expand your business possibilities
- The micro-step strategy that turns big, bold visions into actionable plans
Feel free to go grab yourself a coffee or tea, your journal and your favourite pen. Light a candle and settle into a comfy spot. Pause this episode after each question, if you’d like, and give yourself the space to really think through these questions and your answers. Enjoy!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Book an intro & strategy call to share your goals and identify steps to get there: https://bookacallwithkim.as.me/introcall
Kara Lowentheil's podcast: https://schoolofnewfeministthought.com/podcasts/
Jen Horvath & Heartlifted coaching: https://www.heartlifted.com/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
If you caught last week’s episode on how to remix your content, this episode is a live example of that. I’m practicing what I preach and remixing a podcast episode from a couple of years ago.
I'm also breaking away from my usual copywriting content to share a testament to the power of "surprise and delight" content - those unexpected, personal moments that help you connect deeply with your audience.
You’ll learn my game-changing gravy recipe that will transform your holiday cooking experience and I'll even walk you through my "golden formula for gravy" - a foolproof method that takes the anxiety out of creating that perfect, lump-free sauce that will have your dinner guests singing your praises.
It's crucial to occasionally step away from strictly educational content and share something that simply brings you joy - and this episode is a great example of that. In a year that's been challenging for many, these small moments of connection can be a lifeline, helping you build stronger, more authentic relationships with your followers.
Topics We Cover in This Episode:
- The mysterious "golden formula" that transforms gravy-making from stressful to sublime
- Why imperfect, joy-filled content can be more powerful than constant teaching
- A secret technique for adding unexpected depth to your gravy (hint: it involves bourbon!)
- How sharing personal delights can revolutionize your audience engagement
The moral of this episode is to create surprise and delight content - if you need a brainstorming or thought partner - reach out to me!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Episode 124: 5 simple and stress-free ways entrepreneurs can remix content over the holidays (or any day!): https://www.kimkiel.com/podcast-1/5-ways-to-turn-2025-into-your-most-profitable-stress-free-and-successful-year-yet-in-small-business
Grab the Content Remix Strategy: www.kimkiel.com/remix
Get the Gravy Recipe: https://www.foodnetwork.com/recipes/food-network-kitchen/classic-turkey-gravy-recipe-1973898
Get more tips and strategies in my newsletter: https://www.kimkiel.com/magnetic
Join the Joy of Copy Club: https://www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Feeling overwhelmed by the pressure to create fresh content during the holiday season? What if I told you there's a stress-free way to keep your audience engaged without burning yourself out?
In this episode, I'm revealing 9 game-changing strategies for remixing and repurposing your existing content that will save you time, energy, and sanity. From creating "greatest hits" collections to resharing past podcast episodes and exploring creative ways to repackage your best work, I'll walk you through practical techniques that can help you stay visible and valuable to your audience—even when you want to take a well-deserved break.
Whether you're an entrepreneur, content creator, or business owner looking to maintain momentum without constant content creation, this episode is your ultimate guide to working smarter, not harder.
Topics We Cover in This Episode:
- The secret Hollywood-inspired technique for recycling content without feeling repetitive
- How to transform a single piece of content into multiple formats
- Sneaky ways to leverage past presentations and guest appearances
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Get the Content Remix Strategy - Holiday Edition download: www.kimkiel.com/remix
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Are you struggling to break through your marketing plateaus and looking to make 2025 your most successful year yet? In this episode, I dive deep into the strategies and services that can transform your business's copywriting and marketing approach.
I'll share five powerful ways to overcome common challenges like stalled sales, inconsistent messaging, and feeling stuck in your marketing efforts, offering practical solutions to help you generate more revenue with less stress.
Whether you're an entrepreneur whose course sales have slowed down, someone who constantly procrastinates on marketing tasks, or a business owner who struggles to find the right words to connect with your audience, this episode is your roadmap to clarity and momentum.
Topics We Cover in This Episode:
- The hidden reasons why your marketing might be falling flat
- How to diagnose and overcome your copywriting bottlenecks
- A surprising technique for generating consistent marketing momentum
- Why your current sales strategies might need a complete refresh
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to Episode 122: 8.5 Things I’m grateful for in 2024: https://www.kimkiel.com/podcast-1/8-things-im-grateful-for-in-2024
Check out the Joy of Copy Club: www.kimkiel.com/copyclub
Look at some of my services: www.kimkiel.com/services
Book an intro call to see which copy service is a best fit for your business: https://bookacallwithkim.as.me/introcall
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
How do you find joy and gratitude during challenging business years?
I’m sharing my reflections on 2024, diving into the ups and downs of my entrepreneurial journey while highlighting the unexpected sources of happiness that have sustained me through a difficult period of business uncertainty.
From celebrating my incredible family and rediscovering the magic of reading to appreciating in-person events and my supportive clients, I open up about the things that have kept me grounded and inspired. This episode is about resilience, gratitude, and finding light even when professional challenges threaten to overshadow personal growth.
Topics We Cover in This Episode:
- How I’ve been tapping into fiction as a source of unexpected joy
- Why community matters more than revenue numbers
- Why gratitude isn't just a practice, but a strategic mindset
- The hidden gifts within professional setbacks
- How personal connections can fuel professional resilience
- The unexpected benefits of vulnerability in business storytelling
If you've enjoyed this podcast in 2024, I'd be grateful if you would leave a 5-star rating and review in the podcast app.
Please share the things YOU'RE grateful for with me - find me on social or shoot me an email hello@kimkiel.com
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
What’s the best way to make the most out of Giving Tuesday?
In this episode, I share 13 creative, last-minute strategies that charities and businesses alike can use to ride the wave of generosity and excitement during this global day of giving. From simple email-only campaigns to thoughtful donor appreciation ideas, you’ll hear practical ways to connect with your audience and maximize results with minimal stress.
Even if you aren’t involved with a charity, I invite you to tune in because these ideas are totally transferrable to small business, and you might hear something that sparks your next best step!
Topics We Cover in This Episode:
- The email formulas that guarantee engagement on Giving Tuesday
- Why starting your campaign before Black Friday can be a game-changer
- How to make Giving Tuesday about more than just money
- The one mistake you must avoid when crafting your Giving Tuesday emails
Are you ready to spark generosity and make an impact? Let’s dive in!
If you need help with writing your fundraising messages, reach out to hello@kimkiel.com to find out how I can support charities and nonprofits.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Episode 17: How to get the most out of Black Friday - even if you’re not selling anything: https://www.kimkiel.com/podcast-1/how-to-get-the-most-out-of-black-friday-even-if-youre-not-selling-anything
Find out how to write the 3-email fundraising sequence:
1: ACCA - Episode 20: Don’t write from scratch! Use the ACCA copywriting formula to get more sales and donations. https://www.kimkiel.com/podcast-1/dont-write-from-scratch-use-the-acca-copywriting-formula-to-get-more-sales-and-donations
2: PAS - Episode 77 How to use the pAS copywriting formula to sell more https://www.kimkiel.com/podcast-1/how-to-use-the-pas-copywriting-formula-to-sell-more-without-sounding-douchey
3: P4 - Episode 13 - How to write a compelling sales message without being cheesy or sleazy https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Is your business missing out on potential customers and revenue by not including FAQs in your marketing efforts?
In this episode, I dive into why FAQs are so valuable for your business and bottom line. You'll learn how FAQs can help move your readers toward making a purchase decision, tackle common objections, and even boost your SEO. Plus, I'll share the best places to showcase your FAQs, from your sales pages to email sequences to your website.
By the end of this episode, you’ll understand why FAQs are anything but boring - and why they could be the secret to increasing your conversions.
Topics We Cover in This Episode:
- The different places you should be including FAQs in your marketing
- Why FAQs are great for SEO and attracting new leads
- How to strategically choose which FAQs to include
Have a burning question about copywriting, marketing, or growing your business? I want to hear from you! Visit speakpipe.com/kimkiel or click the link in the show notes to leave me a voice message or text with your question. I regularly answer these questions in my "Ask Me Anything" episodes!
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Want to know the secret behind growing your audience without spending a dime on ads? Today I’m answering a “pick my brain” question I got from one of my business buddies, Lauren, about how I've managed to regularly rank in the top 200 (and sometimes top 50!) marketing podcasts on Apple Charts in Canada.
I break down my three key strategies for boosting discoverability and growing your audience organically, including real examples. Whether you have a podcast, blog, or any other type of content platform, this is an episode you need to hear!
Topics We Cover in This Episode:
- The truth about "clever" episode titles and why they might be hurting your discoverability
- The specific equipment change that could be the difference between listeners staying or leaving
- A powerful keyword strategy that top-ranking podcasts use (but rarely talk about)
Have a burning question about copywriting, marketing, or growing your business? I'd love to feature your question in an upcoming "Ask Me Anything" episode! Head to speakpipe.com/kimkiel to leave me a voice message with your question, or find the link in the show notes to text me directly. Make sure to include your name and contact info so I can give you a shoutout when I answer your question on air!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to Adam Schaeuble Podcasting Business School Podcast: https://podcasts.apple.com/us/podcast/podcasting-business-school-podcasting-tips-for-entrepreneurs/id1439327697
Listen to Lauren Goldstein’s The Biz Doctor Podcast: https://podcasts.apple.com/ca/podcast/the-biz-doctor-smart-strategies-to-scale-your/id1618773779
Episode 113: “How do you continually come up with content ideas?” {Pick My Brain!}: https://www.kimkiel.com/podcast-1/how-do-you-continually-come-up-with-content-ideas-pick-my-brain
Check out my favourite podcast recording resources on my Resources Page: https://www.kimkiel.com/resources
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Are you staring at the calendar wondering how you'll get all your content created before the year ends?
Well, you’re in luck because I'm sharing one of my favourite copywriting prompts, "My Favourite Thing".
This prompt consistently helps my Joy of Copy Club members create engaging email content in record time. I'll walk you through exactly how to use this prompt to craft authentic, connection-building emails that your audience will love - starting with a personal story and ending with an engagement-boosting call to action.
Implement this prompt immediately to boost your email engagement and keep your best prospects close.
Topics We Cover in This Episode:
- A behind-the-scenes peek at how my Copy Club members transform simple prompts into revenue-generating content
- The engagement-boosting element that most people forget to include in their emails
- The perfect timing trick for sending this type of email during the holiday season
If you want more prompts like this one - Join the Joy of Copy Club and get 4 hand-picked writing prompts every month: www.kimkiel.com/copyclub
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:Join the Joy of Copy Club: www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Is your copywriting taking too long and still not getting the results you want?
In this episode, I’m walking you through how to go from feeling confused and overwhelmed about your copywriting to becoming confident and efficient. I share my proven strategies that have helped countless business owners write everything from weekly emails to sales pages in record time.
You’ll also hear how one of my Joy of Copy Club members went from having an outdated website she was embarrassed about to launching a completely refreshed site in just weeks – and how she's now booking clients months in advance.
Tune in for a peek inside the Joy of Copy Club and hear how this unique program combines copy frameworks and templates with personalized coaching to help you develop your authentic voice and create marketing that actually converts.
Topics We Cover in This Episode:
How to craft sales pages that sound authentically you
The secret to writing a month's worth of engaging emails in just a couple of hours
Why traditional writing rules might be holding your business back
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Book a call to ask questions or see if the Copy Club is right for you: https://bookacallwithkim.as.me/introcall
Write revenue-boosting copy with less time and effort inside the Joy of Copy Club. Join now: www.kimkiel.com
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
Have you ever found yourself staring at a blank page, struggling to start writing?
In this episode, I'm sharing three mind-blowing secrets I wish I'd known before becoming a professional copywriter.
Drawing from my experience in both the nonprofit sector and as a self-employed copywriter, I’m diving into why pro copywriters never start from scratch, how great copy is actually assembled rather than written, and why the "less is more" principle is crucial in crafting compelling messages.
I’m also inviting you to learn how to implement these 3 strategies in your sales copywriting process at my upcoming masterclass “What to say & How to say it” You can register for free at kimkiel.com/masterclass!
Topics We Cover in This Episode:
- How to tap into your customers' language for maximum impact
- A simple writing prompt that can kickstart your creativity
- The secret to turning one piece of content into multiple engaging messages
- Why confusion is the enemy of sales (and how to avoid it in your copy)
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
See these tips in action! Attend the free copywriting masterclass: What to say & How to say it. Grab your seat at: https://www.kimkiel.com/masterclass
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
I’m coming in hot on this episode with a very special invitation you’re not going to want to miss!
If you've ever found yourself staring at a blank page, unsure of what to say or how to say it, this episode holds your ticket to copywriting freedom.
Join me to learn about my upcoming free masterclass where you can discover how to banish writer's block, connect deeply with your audience, and create content that sells without feeling sleazy.
Topics We Cover in This Episode:
- A special invitation to my upcoming masterclass!
- How you can get live copy coaching from me
- A sneak peek into the masterclass
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Join the Masterclass! Save your seat: www.kimkiel.com/masterclass
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Create your own Premium Messaging Playbook to attract and win premium clients at my workshop: www.kimkiel.com/workshop
Use code NIFTYFIFTY to save $50.
You've probably heard the supposed secrets to small business success: posting 5 times a day on Instagram, going viral on TikTok, adhering to a strict 5 am morning routine, or constantly churning out new digital products. But are these really the keys to small business success?
As someone who's built a highly profitable and surprisingly relaxed service-based business that's generated over a million dollars in lifetime revenue in just 6 years, I can confidently say I did NONE of those things.
Instead, I developed a handful of habits that have allowed me to run a successful, laid-back business that provides both a comfortable work-life balance and a solid monthly income.
In this episode, I'm sharing the 20 Tiny Habits that helped me build a thriving small business as a copywriter. These are practical, actionable tips that can help you achieve success without sacrificing your sanity or personal life.
Topics We Cover in This Episode:
- A small but impactful ritual that will add joy to your workday
- A practical technique to overcome writer's block and start writing faster
- The mindset shift that turns business challenges into exciting experiments
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Find links to things I mention in this episode: www.kimkiel.com/resources
Episode 92: Stress-free financial management for small businesses with Profit First, featuring April Stroink: https://www.kimkiel.com/podcast-1/stress-free-financial-management-for-small-businesses-with-profit-first-featuring-april-stroink
Episode 5: The Mary Poppins of copy formulas - “Practically perfect in every way” (AIDA): https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way
Episode 13: How to write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
Check out Rose Han’s YouTube video - 20 Tiny Habits that made me Rich: https://www.youtube.com/watch?v=Ff4z3pAqagQ
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
In this episode, I’m introducing an exciting new segment of the podcast called "Pick My Brain," where I answer your burning questions about copywriting, messaging, marketing, and sales.
To kick this segment off, I'm tackling a question that many content creators struggle with: How to consistently come up with fresh ideas for podcasts, emails, and other content.
I’m sharing the 12 ways I come up with content even when I feel like I’m fresh out of ideas and inspiration. From my secret weapon (the Joy of Copy Cards) to leveraging tools like AnswerThePublic and ChatGPT, I'm giving you a peek into my content creation toolkit. But it's not just about the tools – I also dive into mindset shifts and habits that can transform your approach to content ideation.
If you've ever found yourself spinning wheels when it comes to content ideas, this episode is for you!
Topics We Cover in This Episode:
- How to turn your clients' challenges into compelling content
- A ninja marketing strategy that provides an endless stream of ideas directly from your audience
- The surprising place I look for inspiration that you probably haven't considered
- How to leverage AI without sacrificing your unique voice
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
To find simplicity in your business listen to Episode 111: https://www.kimkiel.com/podcast-1/why-simplicity-is-the-secret-to-online-business-success
Learn how to use days of the year to inspire content by listening to Episode 90: https://www.kimkiel.com/podcast-1/turn-blah-blah-blah-into-bravo-how-to-complete-small-business-copywriting-projects
Learn how to use AnswerThePublic by listening to Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip
Listen to Episode 40 to learn how to use a thank you page survey: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
I’m all about finding the easy, simple way to do things, so in this episode, I’m sharing my approach to a simple yet effective marketing strategy: the monthly marketing moment.
As a copy coach and sales strategist, I’m breaking down how hosting regular, low-key workshops or Q&A sessions has helped me grow my email list, build authority, and foster relationships with potential clients.
Whether you're looking to build your brand, expand your network, or simply connect with your audience more consistently, this quick episode has something for you!
Topics We Cover in This Episode:
- What is a monthly marketing moment?
- The 3 huge benefits of a monthly marketing moment
- How to implement your own monthly marketing moment without overthinking or overcomplicating
- Who this approach is ideal for
Tune in to learn why I love this "lazy, low-key style of launching" for boutique business owners and service providers who don't need complicated funnels or systems to attract a handful of premium clients.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
111: Why simplicity is the secret to online business success
Pick my brain!
-
Visit https://www.speakpipe.com/kimkiel to record a voice note with your question or suggestion. Include your name, email and background info for context.
-
Send me a text. Find the link to text me a question or comment in the show notes. When you click that link, it’ll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch.
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
I’m taking a much needed detour on this episode to address a common issue many of us entrepreneurs face: feeling overwhelmed by the multitude of tasks and systems needed to run a successful business.
Through two real-life examples from my recent coaching calls where this exact topic came up, I illustrate how both new and experienced business owners can become paralyzed by trying to implement too many strategies at once.
In this episode of Ill Communication, I’m covering the importance of focusing on core priorities and giving you permission to keep things simple, especially when starting out or pivoting your business.
Topics We Cover in This Episode:
- Why a simple, focused approach could be the key to attracting more clients and growing your business
- Practical advice on how to identify and prioritize the most critical elements for business growth
- The "bare minimum" needed to get started or pivot your business, and how can you identify it
- How simplifying your approach will lead to more clarity and success in your business
By the end of this episode, you’ll feel encouraged to take a step back, assess your immediate needs, and focus on the "bare minimum" required to move your business forward.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Uncover your best next step in your biz on a free Sales Strategy Call: https://bookacallwithkim.as.me/SuccessCall
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Recently, I almost marked an email as spam—from someone I know and follow!
Why? Because her name wasn’t in the sender section.
I had no idea it was from her and thought it was spam, which could have hurt her deliverability.
I don’t want this to happen to you! In this episode of ill communication, I’m diving into the importance of putting thought and strategy into your Sender Name.
Topics We Cover in This Episode:
- The three levers that impact your open rates
- When to change your Sender Name and when to use your business name
- How you can customize your Sender Name to show your personality
- One important “don’t” when creating your Sender Name
Tune in to learn some key do’s and don’ts that will help you ensure your emails land where they belong- in your subscribers' inboxes with a Sender Name they know and trust.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Episode 10 & 11: Increase your email open rates with these proven strategies:
Part 1: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1
Part 2: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-2podcast-template-title-9ew3a
Email Study: https://www.litmus.com/blog/6-shocking-myths-about-subject-lines
Pick my brain!
- Visit https://www.speakpipe.com/kimkiel to record a voice note with your question or suggestion. Include your name, email and background info for context.
2: Send me a text. Find the link to text me a question or comment in the show notes. When you click that link, it’ll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch.
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Thinking about running a flash sale?
Then this episode is for you. In this replay episode, I'm sharing one of the best ways to get a little revenue boost or book a few more clients into your calendar, the 5P Flash Sale Formula.
This formula is the best way to make your flash sales faster, easier, and more profitable!
Topics covered in this episode include:
- What flash sales are and how they can help give your business a boost
- Why you don’t need to discount your products or services to run a flash sale
- The myths you shouldn’t believe about flash sales
- What the 5P flash sale formula is and why it works
- How to use the 5P flash sale formula to increase your sales quickly and easily
You’re going to want to bookmark this episode to come back to again and again, so make sure to tune in!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Listen to episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip
Listen to episode 40: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers
Book a Sales Strategy Success Call: https://bookacallwithkim.as.me/SuccessCall
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
In this episode of ill communication, I’m sharing a rebroadcast of an episode I recorded with my friends Rob and Kira over on The Copywriter Club podcast.
I have had several copywriters reach out to me after listening to this episode because in it I talk about some of the practical and tactical ways I started my freelancing business, how I find clients, and how I've weathered the economic slowdown that has caused a lot of us to see a downturn in our revenue.
Even if you're not a copywriter, you should listen to this full episode, because the tips and strategies I share about referrals, finding clients, building a slower hustle-free business, and creating offers will apply to every small business out there.
Topics We Cover in This Episode:
- The one thing that helps me when I am having some self doubt
- What to do if you are a struggling copywriter to grow your business
- My tips for staying on track and staying hopeful after a tough year
- The one thing you need to remember when it comes to boundaries
- How I get referrals in my business
This episode will inspire you whether you are a copywriter or not! Check it out now.
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Follow the Copywriter Club:
Website: https://thecopywriterclub.com/
Podcast: https://thecopywriterclub.com/podcast/
Join the Copywriter Club Facebook Group: https://www.facebook.com/groups/thecopywriterclub/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Do you love your bio? As business owners, a bio is something we all need, and it’s one of the first things we write for our business.
In this replay episode of ill communication, I’m sharing one of my most popular episodes of all time. It's the number one most downloaded episode on my podcast, and I think it's because it answers a big pain point or a search topic all business owners have.
We're all searching for an answer to the question of how to write your bio.
Topics We Cover in This Episode:
- Mistakes that you definitely don’t want to make with your bio
- The key to creating a cheat sheet of awesomeness
- The five sentences every good bio needs
Tune in to take your bio to the next level today!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Get the 5 Sentence Formula recipe card: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
In this episode of ill communication, I’m turning the tables… on myself.
Instead of me doling out the advice and wisdom and coaching, I’m GETTING advice and wisdom and coaching from an incredibly smart speaking and messaging coach, Heather Sager in a rebroadcast of her podcast, Hint of Hustle.
In this conversation, she helped me zero in on my zone of genius, workshop some speaking topics, and eventually brainstorm multiple speeches I could offer and pitch to conference hosts.
Topics We Cover in This Episode:
- The three keys to finding the perfect topic for your speaking engagements
- A peek into how I found my speaking topic
- How we can write the script for how people talk about us
- How to make your topic sexy and exciting to your audience
Heather is an absolute genius and you don’t want to miss all of the amazing advice she gives on speaking in this episode. Check it out now!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Follow Heather in all the ways:
On her podcast, Hint of Hustle: https://heathersager.com/podcast
Get her latest freebies on her website: www.heathersager.com
Join Heather’s program, the Speaker Society: www.heathersager.com/society
Follow Heather on Instagram: https://www.instagram.com/theheathersager
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
In this episode of ill communication, I’m continuing our Greatest Hits series and this episode is one of my personal favorites.
It’s all about the Rule of 3. This rule is a way to organize your copy and your thoughts into a pattern that is memorable to our human brain.
You’re going to find out why the Rule of 3 is a powerful tool to have in your marketing toolbox. You’ll begin to use it to strengthen your message and after this episode, you’ll probably begin to see it everywhere!
Topics We Cover in This Episode:
- The reason this rule is so effective in marketing and copy
- The science behind why we love patterns so much
- Real examples of how you can use this rule to level up your copy
As Aristotle said, three is perfection. Tune in to learn more about how to use this rule in your marketing and copy!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Get a No BS Copy Audit: www.kimkiel.com/audit
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Today you’re going to meet one of the most favourite people I’ve met in this online business world - Emily Reagan. To go along with our summer playlist, I’m sharing a replay from her podcast where she had me on as a guest.
In this rebroadcast episode, you'll hear about my journey to becoming a freelance copywriter, and why I think there's a lot of misleading messaging out there that makes writing copy seem scary. Plus, I share a couple of my fave copywriting recipes, formulas, and tips that you can take immediately today and start moving forward in your business.
Topics We Cover in This Episode:
- How I went from working at a nonprofit to quadrupling my income as a copywriter
- The truth about why writing is so hard for people
- How I help my clients elevate their copy
- How copywriters can partner with digital marketing assistants
- My go-to copywriting formulas that help me tap into my creativity
- Resources that can help you elevate your copywriting skills
This is a fun and fast-paced episode I know you'll love so make sure to check it out!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Episode 99 3 tips to make business and life easier over the summer: https://www.kimkiel.com/podcast-1/3-tips-to-make-business-and-life-easier-over-the-summer
Find out more about Emily: https://emilyreaganpr.com/
Follow Emily’s marketing tips and latest events on Instagram: https://www.instagram.com/emilyreaganpr/
Apply to be a member of her workgroup: https://courses.emilyreaganpr.com/workgroup
Check out Marie Forleo’s B-School: www.kimkiel.com/bschool
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
We are trucking along on our summer playlist programming and I’m sharing another Greatest Hit with you today! It’s one of my most popular episodes about why GenX women are an untapped market.
They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X.
In this episode of ill communication, I’m talking about the generation that’s largely left out of marketing and advertising campaigns. So if you want some insights into an untapped economic power and marketing opportunity, this episode is for you.
Topics We Cover in This Episode:
- Why Gen X women make great entrepreneurs
- The incredible economic power we hold as Gen Xers
- Why Gen Xers provide an untapped marketing opportunity
Tune in to learn more about the potential for tapping into the Gen X market with your marketing and advertising materials.
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Listen to all 3 episodes in the mini-series on GenX women in business:
Episode 26: Reality Bites: 5 things I wish I knew before starting my business as a Gen Xer: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market
Episode 28: What is B-School and is it worth it?: https://www.kimkiel.com/podcast-1/what-is-b-school-is-it-worth-it
Discover how to tap into the Gen X market - or to leverage your own expertise as a Gen Xer in business by checking out the summer sale of B-School: www.kimkiel.com/bschool
Reach out to me on Facebook: https://www.facebook.com/KimKielCopy
Reach out to me on Instagram: https://www.instagram.com/kim_kiel_copy/
Send me an email at hello@kimkiel.com
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Get a business boost with Marie Forleo's upcoming webinar and Summer B-School. Find all the details and sign up at: www.kimkiel.com/bschool
In this episode of ill communication, I’m sharing another Greatest Hits episode, and this is one that I know really struck a chord with many of you. It’s why the world needs to hear from more women in business.
Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that.
Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of ill communication, I’m sharing some tips to help you build your confidence muscle and shut down the negative nelly in your brain so that you can start showing up and sharing your voice.
Topics covered in this episode include:
- One expert who can help you massively grow your confidence
- What a supportive community can do for your confidence levels
- The power of being scared… and doing it anyway
- The truth about why we need more diverse voices
The world needs more beautiful voices like yours. Tune in to learn how to share it with confidence!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to episode 100: https://www.kimkiel.com/podcast-1/the-100th-episode-reflections-challenges-listener-questions-about-copywriting-business-and-podcasting
Fill out the contact form to get help sharing your voice with confidence: https://www.kimkiel.com/contact-kim.
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
In this episode of ill communication, I'm digging into my archive and rebroadcasting one of the top fan-favorite episodes.
This quick episode will help you write stronger, clearer, and more compelling copy by removing one simple word.
We are talking about the trouble with “that.” You may be surprised to find you can eliminate it (and other unnecessary filler words) from most of your copy, and it still reads the same while sounding so much better.
Topics We Cover in This Episode:
- The secret to stop using “that” so much
- Other filler words you can easily remove from your copy
- Why this simple adjustment works so well and keeps your readers engaged
Let's go way back to episode six for the trouble with “that” and other words to cut from your copy!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Check out CKUA: https://ckua.com/
Listen to episode 99: 3 tips to make business and life easier over the summer: https://www.kimkiel.com/podcast-1/3-tips-to-make-business-and-life-easier-over-the-summer
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Can you believe this is the 100th episode of ill communication? That’s a lot of talking!
To celebrate, I’m dedicating this episode to you -my listeners, my community, and my clients who come back every week! I'm so excited to share your insights, your questions, and your comments as we celebrate 100 episodes of the ill communication podcast together.
Topics We Cover in This Episode:
- Some of the sweet shoutouts and messages I’ve gotten from my listeners
- The answers to all of your burning copywriting questions
- A look at the top fan-favourite episodes
I couldn’t have made it this far without you all, so make sure to tune in to hear this dedication to you!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to these Fan Favourite Episodes!
Episode 13 (P4 formula): https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
Episode 40: 1-question survey: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers
EPISODE 26: Gen Xers in business: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market
Episode 71: Brand Voice part 1: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one
Episode 85: Writing email newsletter + writing prompts: https://www.kimkiel.com/podcast-1/3-quick-tips-to-stop-procrastinating-writing-your-weekly-newsletter-writing-prompt
Episode 81: Why the world needs women in business: https://www.kimkiel.com/podcast-1/why-the-world-needs-to-hear-from-more-women-in-business
Episode 91: Editing and taking advice:
https://www.kimkiel.com/podcast-1/how-women-in-business-should-take-and-ignore-advice-about-entrepreneurship-and-copywriting
Episode 92: Profit First:
https://www.kimkiel.com/podcast-1/stress-free-financial-management-for-small-businesses-with-profit-first-featuring-april-stroink
Episode 86: Hitting 7-figures: https://www.kimkiel.com/podcast-1/crossing-the-million-dollar-mark-7-unconventional-success-strategies-for-entrepreneurs
Episode 46: Meet Kaye: https://www.kimkiel.com/podcast-1/the-power-of-copywriting-to-grow-your-business-case-study
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram
Text me a question or comment!
Hoping to take it easy in your life and business this summer? You’re going to love this episode!
I'm sharing three things I'm doing this year to make my business and life easier over the summer. Maybe you can take one of these ideas and do it for yourself, or maybe something I share will spark a new idea for you and help you create some space in your business or life.
Topics We Cover in This Episode:
- The quick and clever Content Remix strategy you can use to simplify your content creation process this summer
- The one simple thing I’m doing with my signature offer to take it into “light mode” for a few months
- My simple and effective plans for making my household run more smoothly this summer
I hope you're inspired by an idea or a takeaway in this episode that you can implement in your life and business this summer too!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to episode 37: How to use the kitchen sink email to provide a value bomb: https://www.kimkiel.com/podcast-1/how-to-use-the-kitchen-sink-email-to-provide-a-value-bomb
Find out more about the Summer Version of the Joy of Copy Club: www.kimkiel.com/summerjoy
Email me at hello@kimkiel.com
DM me on social: www.instagram.com/kim_kiel_copy
Or send me a voice note on Voxer: https://web.voxer.com/u/kimkielcopy
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
What’s in a name? As a copywriter, this is a question I get asked a lot.
Several factors go into writing a scroll-stopping, attention-getting name. So in this episode, I'm giving you five quick tips to keep in mind when you're brainstorming and creating names for your products, services, newsletters, webinars, freebies, events, blogs, or podcasts.
Topics We Cover in This Episode:
- A simple, yet powerful tip to make sure your audience immediately knows what your offer is
- The best method for making sure the name of your offer speaks directly to your dream clients
- A quick way to overcome objections right from the start
- The key to attracting the right people to your offer
- The one thing that smart copywriters never do if they want to write winning names
These tips are sure to make you a name-nerd like me! Tune in to hear them now.
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Get the free Naming Workbook: www.kimkiel.com/nameworkbook
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!
Send us a Text Message.
What’s your ideal summer?
For me personally, I’m looking for a summer of ease. I want to work a little less, check out some summer music festivals, go camping, and read a few fiction books.
Whatever your goal is, I want to help you set yourself up for success! In this episode of ill communication, I’m sharing a workshop I’m hosting next week to help you create your very own Summer of Ease.
Topics We Cover in This Episode:
- The workshop that is going to help you create your very own Summer of Ease
- All of the fun and effective ways you’ll be able to set your business up for success, even if you’re out of the office
- The key to avoiding any post-summer regret
Believe me when I say you will be getting so much bang for your buck at this workshop! You really don’t want to miss it. Tune in to learn more about how you can sign up and join me for free.
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Save your seat for Summer of Ease: http://www.kimkiel.com/summer
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Come to the Summer of Ease workshop: www.kimkiel.com/summer
Send us a Text Message.
Thinking about using AI in your business?
In this episode of ill communication, I’m answering a question I get asked all the time as a copywriter- what I think about AI.
I’m sharing my honest thoughts on using AI and ChatGPT as well as some mind-blowing ways you can use it to elevate your life and business.
Topics We Cover in This Episode:
- A sneak peek into how I use ChatGPT to make my business and personal life easier
- The one thing you need to do if you want to use ChatGPT in your business
- A word of caution about the ethics and the dark side of AI
- Seriously cool ways that people are using AI to create efficiency or simplify their lives
Tune in now to hear more!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Follow these experts for advanced AI tips:
Ami Williamson: https://www.damnwrite.com.au/
Samuel Woods: https://www.linkedin.com/in/samueljwoods/
Listen to the Copywriter Club podcast featuring Paul Roetzer: https://thecopywriterclub.com/a-i-paul-roetzer/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Come to the Summer of Ease workshop: www.kimkiel.com/summer
Send us a Text Message.
Want to turn your complicated and confusing copy into simple, powerful messages that create sales? I have you covered.
This episode of ill communication is the final episode in the mini-series on simplicity in sales! Join me as I share some powerful insights and trends I'm seeing in online marketing and sales and how to avoid the curse of TMI (too much information) in your copy.
Topics We Cover in This Episode:
- A true example of how simplifying your message can give your profits a powerful boost
- The simple rule that will stop your readers from suffering from TMI
- How a simpler message helped me generate a 40% increase in revenue for my client
Tune in to hear all the details!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Listen to episode 93: https://www.kimkiel.com/podcast-1/a-copy-quickie-to-simplify-sales
Listen to episode 94: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-doc
Listen to episode 15: https://www.kimkiel.com/podcast-1/how-to-simplify-copywriting-and-get-more-sales
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Leave a voice note with your fave episode, a top takeaway or to Ask me Anything at: www.speakpipe.com/kimkiel
Or send me a text message by clicking the Send a Text link in the shownotes.
Send us a Text Message.
Are you holding back on making an offer because you don't have it up on your website or on a designed landing page?
If so, this episode is for you. We are in the middle of a little series all about simplicity in your business, and in this episode, I’m sharing a super simple sales strategy with you. This is how you can make $150k from an ugly Google Doc.
Topics We Cover in This Episode:
- The cheap and cheerful way to test and validate your offer without designing a fancy landing page
- A real-life example of how you can use this simple strategy to get your genius offer out there
- Important things to remember if you are ready to use this super simple sales strategy
Tune in to hear how you can get started with a cheap and cheerful Google Doc!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Follow Becky Keen on Instagram: https://www.instagram.com/beck_keen/
Listen to Episode 93 for a Simple Sales Copy Formula: https://www.kimkiel.com/podcast-1/a-copy-quickie-to-simplify-sales
Join The Joy of Copy Club: www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Are you overcomplicating your sales copy?
Many of us do this! So in this episode, I’m sharing a very simple copy recipe that you can use today. This particular copy recipe is one of the most simple recipes you'll find, and it can be used for many of your copywriting needs.
Topics We Cover in This Episode:
- What this simple and effective copywriting recipe is
- Real-life examples of this formula in action
- Why this quickie works like a charm
You do not want to miss this super simple copy formula. Tune in now!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Get your Sales Copy Scorecard: http://www.kimkiel.com/scorecard
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Are you procrastinating financial tasks in your business?
You’re not alone! In this episode of ill communication, I sat down with my Money Coach, April Stroink, to talk about some stress-free financial management tips from the Profit First system.
Topics We Cover in This Episode:
- Why the Profit First system is the perfect system for small businesses and entrepreneurs
- How the Profit First system works in your business
- Wins from other business owners who have implemented this system
You do not want to miss these tips from April so tune in now!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Connect with April Stroink: https://aprilstroink.ca/
Connect with her on LinkedIn: https://www.linkedin.com/in/april-stroink-2b11a411a
Follow her on Instagram: https://www.instagram.com/aprilstroink/?hl=en
Get a copy of Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz: https://amzn.to/3NEkhcq
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Ever feel overwhelmed by all of the advice for your business out there?
There is so much advice being given online. From content to templates to tutorials to blueprints, and roadmaps- it goes on and on! It’s impossible to follow what everyone is saying.
In this episode of ill communication, I'm sharing how to decide which advice you should take about entrepreneurship and copywriting, and which advice to ignore.
Topics We Cover in This Episode:
- Why there is no substitution for your own intuition when it comes to your business
- A pitfall many copywriters fall into- and how to avoid it
- Why it’s crucial to be careful who you take advice from
Tune in now!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
It’s Blah Blah Blah Day! Yes, you heard that right!
It's a day to tune in to the voices telling us to do something. Maybe it was your spouse telling you to take out the garbage, or your financial coach telling you to incorporate your business.
In this episode of ill communication, I’m sharing how you can use this day to complete all of those small business copywriting projects you have been putting off.
Topics We Cover in This Episode:
- What Blah Blah Blah Day means for your business
- Why you need to revisit your goals from the beginning of the year
- How you can join me in taking action on things you’ve been ignoring
Let’s stop procrastinating and get those copywriting projects done! Tune in to find out how I’ll help you make it happen.
And then join me at a live co-working and copy coaching session on Tuesday April 23. Take your copy from blah-blah-blah to BRAVO. The coaching and co-working call is free, but save your seat here: www.kimkiel.com/officehours
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Clear a copy project off your to-do list at a copy coaching session: www.kimkiel.com/officehours
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel.
In this episode of ill communication, we are doing a follow-up on the episode last week all about the anatomy of a great storytelling email. In that episode, I shared the essential components of a storytelling email: the hook, story, segue, and so-what.
Now, I’m diving deeper into what a segue is and how to write one for your storytelling emails.
Topics covered in this episode include:
- What a segue is and why it’s essential
- Why stories make such an impact
- Examples of segues to show you how simple it actually is
- How to write the perfect segue for your story
Segues and storytelling don’t have to be complicated. In fact, they are quite simple. Tune in to hear how to do it with the perfect segue!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Join the Joy of Copy Club: www.kimkiel.com/copyclub
Let’s chat: hello@kimkiel.com
Listen to Episode 88: The anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email
Listen to Episode 80 for a live example of story - segue - so what: https://www.kimkiel.com/podcast-1/how-to-remove-jargon-from-your-marketing-and-copywriting-and-why-its-a-must
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Let’s dive into something that trips up a lot of people when they sit down to write an email -how to weave in a personal story. I know a lot of business owners want to write emails like this… but they think it’s super hard or complicated.
But guess what? It’s not!
So in this episode of ill communication, I’m sharing The Anatomy of a Great Storytelling Email. And trust me, it's one you'll want to bookmark.
Topics covered in this episode include:
- The flow of a great storytelling email
- How to write a great hook
- The key to incorporating stories into your emails
- A couple of prompts to get you started using stories
- The power of a good segue
- How to link the narrative to the lesson or tip for your reader
Incorporating storytelling into your emails doesn’t have to be scary or overwhelming! Tune in to hear my tips to get started today.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to episode 76: 10 scroll-stopping hooks to get more engagement on your emails and posts: https://www.kimkiel.com/podcast-1/10-scroll-stopping-hooks-to-get-more-engagement-on-your-emails-and-posts
10 Scroll-stopping hook formulas Cheatsheet: https://www.kimkiel.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdf
Get great at writing storytelling emails inside the Joy of Copy Club: www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
It’s no secret that I love the Beastie Boys. They actually inspired the name of this podcast! Their autobiography is where my love of the Beastie Boys collided with my love of the written word.
The Beastie Boys Book is a masterclass in writing and storytelling. In this episode of ill communication, I’m sharing three important things that the Beastie Boys can teach us about great copywriting.
Topics covered in this episode include:
- The importance of voice and tips for writing in your own unique voice and personality
- The importance of detail and how you can use details to make your brand more realistic and believable
- The importance of story and how to use storytelling to make your business memorable
Tune in now to hear these copywriting lessons learned from the legendary Beastie Boys!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Listen to a mini-playlist of some of my fave Beastie Boys tunes: https://open.spotify.com/playlist/1fGT8BnYZHMfBE2962NFLE?si=hYvcp_DFR1-xMcV0nYqGpAπ=u-NtJbmFXQSNmm
Sabotage Music Video: https://youtu.be/z5rRZdiu1UE?si=YqC2Hdt1DS2fD_PM
Intergalactic Music Video: https://youtu.be/qORYO0atB6g?si=SUNsJ-soe7PCbG78
Don’t Play No Game I Can’t Win: https://youtu.be/w-QIiVS_7Hs?si=-xLm-l_TRRI0dhoM
The Beastie Boys Book (affiliate link): https://amzn.to/3D0XVwJ
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
I am very, very close to hitting an important milestone in my business - crossing the million-dollar mark in lifetime revenue.
It’s a pretty huge deal for me, so in this episode of ill communication, I want to share 7 unconventional success strategies for entrepreneurs who are ready to hit that million-dollar mark too.
Topics covered in this episode include:
- The power of seeing women in business succeed
- The small trick I do in the mornings to help me become a successful entrepreneur
- The support I needed to achieve this success
- Why having fun in business is so important for me
- Why I never go for quick wins
If you feel overwhelmed by thinking that you’ll never be able to reach this milestone, I’m here to tell you that’s not true. I did it, and you can too. Tune in to hear my tips to make it happen!
Show notes are always available at https://www.kimkiel.com/podcast!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Ready to stop procrastinating in writing your weekly newsletter? I have you covered!
In this episode of ill communication, I’m sharing a brilliant writing prompt with you that can be used in your weekly newsletter, blog post, social content, or to inspire a podcast episode. This episode is short, sweet, and actionable so grab your notebook or a fresh Google Doc and get ready to start writing!
Topics covered in this episode include:
- What this prompt is and why you’ll love it
- How to use this writing prompt effectively to engage your audience
- A quick example of how to craft this type of message
This writing prompt is sweet and simple, and you’re going to love it. Tune in to find out what it is!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Join the Joy of Copy Club: www.kimkiel.com/copyclub
Learn more about the Rule of 3 in Episode 9: Triple Trouble - why you should follow the Rule of 3 in copywriting: https://www.kimkiel.com/podcast-1/triple-trouble-why-you-should-follow-the-rule-of-3-in-copywriting
Learn more about the Rule of 1 in Episode 15: How to simplify copywriting AND get more sales: https://www.kimkiel.com/podcast-1/how-to-simplify-copywriting-and-get-more-sales
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
If you’ve been in online business for even just a minute… you know you need a way to attract ideal buyers or leads to your business. And while you may have followers who double-tap your content, that doesn’t make them qualified leads.
That’s where lead magnets and email marketing come in. In this episode of ill communication, I'm sharing seven steps to choosing the right lead magnet to attract buyers to your business.
Topics covered in this episode include:
- Why every business owner needs a great lead magnet
- My seven-step method for creating a lead magnet that effectively brings in your ideal clients
- Some different lead magnet ideas you can use in your business
Don’t procrastinate when it comes to growing your email list! Tune into this episode to hear some tips for creating a killer lead magnet.
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Find out how to use Answer the Public in Episode 25: What is copywriting and why is it important? (Plus a bonus tip!): https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip
Join the Welcome Sequence that Wows Bootcamp: www.kimkiel.com/bootcamp.
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Let’s state the obvious: no matter how big or small your business is, you need an email list.
Your email list is a critical asset in your business because it is your list and your data. You own it, and these are your relationships. I know that the idea of having an email list can be overwhelming, So in this episode of ill communication, I want to demystify and simplify the three essential sequences you need in your business.
Topics covered in this episode include:
- Why email marketing is crucial for any business, big or small
- The easiest email sequence you can write for your audience
- How to create a sales sequence that converts every time
- The most important email sequence of all
- How to use the Dinner Party Framework to create a welcome sequence that wows
Email marketing is more important than ever. Tune in to hear the top three essential email sequences your business needs!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to episode 81 - Why the World Needs to Hear from More Women in Business: https://www.kimkiel.com/podcast-1/why-the-world-needs-to-hear-from-more-women-in-business
Attend the bootcamp and write your welcome sequence in 5 days: www.kimkiel.com/bootcamp
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Wondering if copy coaching is right for you?
Live copy coaching is just a part of what we do inside the Joy of Copy Club and my members have said that they love it. In this episode of ill communication, I wanted to share with you a little insider peek into what kinds of topics or questions people can bring to these open coaching calls or Q&A sessions.
Topics covered in this episode include:
- What copy coaching is and what we do during our live copy coaching sessions
- The types of things I help members with during these coaching calls
- How you can experience this for yourself - for free!
Tune in for a peek at what copy coaching can do for you!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Follow Heather Sager: https://heathersager.com/
Listen to Heather's Podcast, Hint of Hustle: https://heathersager.com/podcast
Follow Carla Dawes and her Rising into Resilience Program: https://risingintoresilience.com/
Access weekly copy coaching inside the Joy of Copy Club: www.kimkiel.com/copyclub
Experience a live copy coaching session! Sign up for the free Open Copy Coaching and Q&A session: www.kimkiel.com/officehours
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that.
Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of ill communication, I’m sharing some tips to help you build your confidence muscle and shut down the negative nelly in your brain so that you can start showing up and sharing your voice.
Topics covered in this episode include:
- How mindset coaches can help grow your confidence
- How supportive communities can raise your confidence
- The power of being scared… and doing it anyway
- The need for diverse voices
The world needs more beautiful voices like yours. Tune in to learn how to share it with confidence!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Fill out the contact form to get help sharing your voice with confidence: https://www.kimkiel.com/contact-kim.
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
It’s time to remove the jargon from your marketing and copywriting!
Why?
When you use industry jargon and buzzwords in your messaging, you risk alienating your audience and making them feel stupid or left out. So in this episode of ill communication, I want to share a couple of really quick and easy strategies to help you eliminate jargon from your copy and messaging.
Topics covered in this episode include:
- What the studies show about using jargon in your messaging
- How eliminating jargon boosts persuasion and sales
- Simple ways to get rid of the jargon in your copy
- Tools you can use to simplify the process
As the adage goes, a confused mind never buys. Tune in to learn how to better connect with your audience by removing all of the jargon!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Join the Joy of Copy Club: www.kimkiel.com/copyclub
Links to the studies mentioned: https://www.michbar.org/file/barjournal/article/documents/pdf4article1900.pdf
https://onlinelibrary.wiley.com/doi/10.1002/acp.1178
https://contentmarketinginstitute.com/articles/health-care-plain-language-study/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode of ill communication, I’m sharing a candid look at being a copywriter and entrepreneur in 2023 and 2024. 2023 was definitely harder than I expected, but I have a lot of things I’m excited about in the new year that I can’t wait to tell you about.
So grab your favorite drink, have a seat, put your feet up, and get cozy.
I’m getting a little personal today.
Topics covered in this episode include:
- The struggles many entrepreneurs faced in 2023
- The wins and highlights in my business, despite the hardships
- The experiments I tried last year and what I learned from them
- The types of projects I am focusing on in 2024
- My goals for the new year
- Upcoming events and workshops you do not want to miss
Tune in to hear the hard truth about last year and what I’m excited about in 2024!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to the Brand Voice Series starting with Episode 71: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one
Join the Joy of Copy Club: www.kimkiel.com/copyclub
Find out more about B-School: www.kimkiel.com/bschool
Save your seat for February’s open copy coaching sesh: www.kimkiel.com/officehours
Check out my copywriting services: www.kimkiel.com/services
Share your thoughts and ideas about the podcast: www.kimkiel.com/feedback
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode of ill communication, I’m talking about a critical piece of infrastructure all small businesses need in 2024.
I’m referring to your email marketing and email newsletters.
I’m sharing everything you need to know about email marketing this year including some email best practices, what’s working, and what’s not working. Plus, I need to alert you to some big changes with email marketing and deliverability that are coming up that you need to know about.
Topics covered in this episode include:
- Whether email marketing and email newsletters are still worth your time
- Why it’s crucial that you diversify your marketing streams
- The difference between different types of email marketing
- How often you should be sending emails (hint: it’s more than you think!)
- What the data says about what types of emails you should be sending
- The best email service provider to use
- The new rules you need to be aware of this year
If you are curious about email marketing in 2024, this episode is for you. Check it out now!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Join the Joy of Copy Club: www.kimkiel.com/copyclub
Learn about email marketing statistics: https://www.constantcontact.com/blog/email-marketing-research-and-statistics/
Learn about plain text vs. HTML emails: https://blog.hubspot.com/marketing/plain-text-vs-html-emails-data
Learn about the pros and cons of text-based emails: https://www.benchmarkemail.com/blog/text-based-email-versus-html/
Why you shouldn’t send image-only emails: https://www.litmus.com/blog/why-you-shouldnt-send-image-only-emails
Learn the new email deliverability rules: https://www.litmus.com/blog/new-yahoo-gmail-email-deliverability-rules
Watch Cheryl Rerick’s deliverability webinar: www.kimkiel.com/cheryl
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-used copywriting formula of all time.
Of course, I’m talking about PAS - problem, agitation, solution.
It's a classic, proven formula, but it can be a little problematic. So in this episode of ill communication, I'm going to share a modern and sophisticated approach to using the PAS formula in your sales copy.
Topics covered in this episode include:
- What this formula is and how it works in your copy
- Why this formula is so impactful- when done right
- My ethical approach to using this formula to sell your offers
This is my modern, ethical twist on the famous copywriting formula and I can’t wait to hear what you think. Tune in now!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Learn why I love copywriting formulas so much: https://www.kimkiel.com/podcast-1/what-is-ill-communication-how-it-will-help-grow-your-business
Learn the P4 Formula - Write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
Check out The Ultimate Sales Letter by Dan Kennedy: https://amzn.to/3CUkOSg
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
If you’ve ever wanted to figure out the secret to increasing the engagement on your emails or posts, it comes down to this one, super important thing.
The hook.
In this episode of ill communication, I’m sharing 10 scroll-stopping hooks to get more engagement on your emails and posts.
Topics covered in this episode include:
- How you can lead with something awesome and juicy that your audience wants
- How you can use a cliffhanger at the start of your email
- The power of quotes in your emails
- The best, but overused, prompt to use to hook your audience
- My personal favorite hook for your emails
There are many ways to write a good hook for your emails. Tune in to hear my favorites!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Follow Neal O'Grady, Master of Hooks, on LinkedIn: https://www.linkedin.com/in/nealogrady/
Grab the 10 Scroll-stopping hooks cheatsheet: https://kim-kiel.squarespace.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdf
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Happy New Year, sweet friend!
Because it's the New Year, it's the perfect time to celebrate and be grateful for the wonderful things that happened over the past year. It's also a time to reflect on and grieve some of the heartbreaks we might have had in 2023, and it's a good time to think about the coming year.
That's why in this episode of ill communication, I'm sharing the top six copywriting trends you need to know for 2024.
Topics covered in this episode include:
- The marketing trend that people are craving right now
- How you can be bold in your voice and values this year
- Why 2024 is all about playing the long game
These six trends are what I believe to be the big rocks of copywriting and marketing in 2024, so make sure to tune in to hear what they are!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to the Brand Voice Mini-Series:
Episode 71: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one
Episode 72: https://www.kimkiel.com/podcast-1/how-to-create-a-brand-voice-guide-for-your-small-business
Episode 73: https://www.kimkiel.com/podcast-1/27-ways-to-infuse-more-voice-and-personality-into-your-marketing-part-3
Follow Brenna McGowan: https://www.instagram.com/brennamcgowanco/
Join The Joy of Copy Club: www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode of ill communication, I’m doing something a little different.
I’m turning the microphone over to you!
I put up a social media poll and asked my email subscribers for questions about copy, copywriting, sales, and messaging. So I'm answering a few of those questions in a special end-of-the-year Ask Me Anything episode.
Topics covered in this episode include:
- What even is copywriting?
- My thoughts on how you can become a great copywriter
- How to know if it’s time to hire a pro copywriter
- One of the biggest flaws I see in copywriting and my tips for fixing it
- The secret to finding your unique message
I love answering your burning questions so make sure to tune in to hear my answers!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Episode 25: What is copywriting and why is it important?: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip
Joy of Copy Club: www.kimkiel.com/copyclub
Episode 8: The NEW 5Cs of copywriting: https://www.kimkiel.com/podcast-1/the-new-5cs-of-copywriting-a-modern-refresh-of-bob-blys-brilliant-formula
Book a call: https://bookacallwithkim.as.me/introcall
Hemmingway app: https://hemingwayapp.com/
Grammarly: https://app.grammarly.com/
Episode 71 Brand Voice Mini-Series: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Welcome to the third and final installment of our mini-series on Brand Voice, Brand Voice Guides, and writing with more personality!
In Part 3, you’ll find easy and simple ways to infuse more of your beautiful voice and personality into your copy and messaging. So grab your Mini-Voice Guide and let’s get busy!
Topics covered in this episode include:
- Some surprising places that you can be compelling or interesting
- Fun copy ideas for the buttons on your website
- Ways to infuse your personality into your products and services
- Conversational ways to add personality to your social media
- A word of warning about adding too much personality to your copy
There are countless ways you can infuse your unique personality and brand voice into your copywriting and messaging, but I'm going to share a handy little checklist that will help you get started. Check it out now!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Episode 71: What is a Brand Voice Guide and why do small businesses need them: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one
Episode 72: How to create a Brand Voice Guide for your small business: https://www.kimkiel.com/podcast-1/how-to-create-a-brand-voice-guide-for-your-small-business
Get your Brand Voice Workbook:
https://www.kimkiel.com/voiceworkbook
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode of ill communication, we’re diving into part 2 of a mini-series on refining, defining, and documenting your brand voice - or your verbal identity.
Your Brand Voice is the words you use, the tone with which you communicate, the rhythm and cadence of your speech and writing, and your personality. Join me as I lead you through the steps you can take to identify the components of your own unique brand voice.
Topics covered in this episode include:
- How to research and understand what your quirks and “isms” are
- The best tools to analyze your own writing
- How to identify your own tone words to describe your brand
- How to assign a persona or archetype to your brand voice
Having a Brand Voice Guide ready to go will make creating copy for your business so much easier. Tune in to learn how to create yours today!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Download your Mini Brand Voice Guide Workbook: https://www.kimkiel.com/voiceworkbook
Listen to episode 71 to learn what your Brand Voice is: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one
Check out the 3 Voice Assessment Tools:
https://www.analyzemywriting.com/
https://hemingwayapp.com/
https://www.verbatim.brandvoiceacademy.com/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode of ill communication, we’re talking about something that improves the impact of your copy, and the effectiveness of messaging. It’s something that helps you stand out and shine in the marketplace… especially in a world where we’re seeing more and more copy generated through AI or bots.
Understanding this topic is what separates the great copywriters from the mediocre ones. I’m talking about your brand voice.
Topics covered in this episode include:
- How understanding your brand voice can help you attract your soul mate clients
- The trust you can build with your audience by being consistent with your
brand voice - Why sharing your unique voice and personality is a marketing imperative
- How to discover your own unique brand voice
When you have your brand voice dialed in for your business, you’ll attract soulmate clients to you, and repel the kinds of clients who would probably be a pain to work with. Tune in to learn how!
Show notes are always available at https://www.kimkiel.com/podcast!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and LinkedIn: www.linkedin.com/in/kimkiel.
Wondering how you can take your emails to the next level?
I’m doing something a little different in this episode of ill communication. I've dug into my email archive and pulled out one of the best emails I've ever written and sent to my list. It had a huge open rate, click-through rate and got a ton of replies and engagement.
I will read the email to you and then I'm going to do a teardown, which is where I walk you through the email highlighting or tearing apart the strategies I used to show you the different elements you can use to write a brilliant email.
Topics covered in this episode include:
- The content of my best-performing email of all time
- Why this email worked and what I could have done better
- My strategy behind the links I included
- How you can use this email to make a brilliant email too
This episode will give you the blueprint so that you can create a hugely successful email just like mine. Listen in!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Watch Chandelier, performed by Postmodern Jukebox: https://youtu.be/RhXWZoqkb_Y
Check out the email discussed in this episode:
https://static1.squarespace.com/static/5acd28c45417fc580e6016ca/t/65660927e91d017b11e560c5/1701185831925/PMJ+Email.pdf
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Looking for a writing prompt that you can send to your list, even if you’ve ghosted it for a little while?
You’re in luck! In this episode of ill communication, I am sharing a simple writing prompt that is great for creating connection with your audience, building the “Know, Like, and Trust”, and delivering value.
Topics covered in this episode include:
- Why this prompt works even if you haven’t sent an email in a while
- What this prompt is and how to use it this week
- Some examples of how you can effectively use this email to provide value
If you are struggling to decide what to write to your list, this versatile writing prompt is perfect for you. Tune in to hear what it is and how to use it!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Download the Sales Copy Scorecard: www.kimkiel.com/scorecard
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel.
In this episode of ill communication, I'm getting a little hot and bothered about some words and phrases that need to disappear from our online marketing. These are words that are thrown around willy-nilly without really giving much thought to it.
Some of these words and phrases are just plain lazy, and they show you haven't really given much thought to your reader, and it’s time to let them go.
Topics covered in this episode include:
- The words you need to erase from all of your marketing now
- Why these words are just not working for your business like you think they are
- How to brainstorm alternative words to add some pizzazz to your marketing
So tune in, grab a notebook, and get ready to jot down some of these lazy words and phrases!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Use my fave online thesaurus to find juicier words and phrases: https://www.wordhippo.com/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
At the time of this episode going live, we are just 2 weeks out from the most lucrative time of the year for many online businesses! Yes, you guessed it- Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday.
In this episode of ill communication, I'm sharing the business owner's Black Friday, Cyber Monday Audio Survival Guide to help you make the most of this upcoming event, whether you're planning a flash sale or not!
Topics covered in this episode include:
- Why these tips in this episode can benefit you no matter what your plans are for this time of year
- How you can access the Survival Guide
- How you can use the episodes in this guide to set yourself up for success
What I'm sharing in this episode will help every business owner or marketer, so make sure to check it out!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Binge all of the episodes mentioned: https://www.kimkiel.com/podcast-1/the-business-owners-black-friday-cyber-monday-survival-guide
Or listen to them here:
Episode 41: The 5P Flash Sale Formula: https://www.kimkiel.com/podcast-1/the-5p-flash-sale-formula
Episode 8 - the 5Cs of copywriting: https://www.kimkiel.com/podcast-1/the-new-5cs-of-copywriting-a-modern-refresh-of-bob-blys-brilliant-formula
Episode 17: How to get the most out of Black Friday - even if you’re not selling anything: https://www.kimkiel.com/podcast-1/how-to-get-the-most-out-of-black-friday-even-if-youre-not-selling-anything
Episode 58: 18 out-of-the-box ways small businesses can drive sales with a year-end promotion: https://www.kimkiel.com/podcast-1/18-out-of-the-box-ways-small-businesses-can-drive-sales-with-a-year-end-promotion
Episode 20: Don’t write from scratch! Use the ACCA copywriting formula to get more sales and donations: https://www.kimkiel.com/podcast-1/dont-write-from-scratch-use-the-acca-copywriting-formula-to-get-more-sales-and-donations
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
The world is very heavy right now.
Whenever I'm faced with awful news, whether it's in my own personal life or in the lives of humans on the other side of the world. I seem to find a lot of joy in just the tiniest things.
So in this episode of ill communication, I wanted to share another episode about what's bringing me joy these days. I hope it might spark something new for you, or help you tune in to even the tiniest thing that could bring you a bit of joy, love, and peace when the world is feeling anything but.
Topics covered in this episode include:
- The little things that have been bringing me joy lately
- What I think about whenever I’m feeling small or insignificant
- The baking recipe that is guaranteed to bring you and your family some joy
If you're feeling heavy or heartbroken as I am with the world today, you are not alone. Tune in to get some inspiration on little things that can bring you a little light even when the world feels so dark.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
My Fave Things:
Saje Natural Wellness Aromatherapy Diffuser: https://www.saje.ca/products/aroma-om-stone-cool-mist-diffuser?variant=43882545447157
Saje Natural Wellness Diffuser Blend Collection: https://www.saje.ca/products/best-of-saje-diffuser-blend-collection
American Franchise Academy https://www.americanfranchiseacademy.com/
Sigrun new website coming soon! Follow Sigrun on Instagram or LinkedIn: https://www.instagram.com/sigruncom/ https://www.linkedin.com/in/sigruncom/
CoordCrew : https://coordcrew.com/
Fraiche Food Sunshine Muffins: https://fraicheliving.com/sneaky-mommy-muffins/
Fraiche Food Cookbook: https://amzn.to/498U8w0
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Is the Joy of Copy Club right for you?
I’m going to do something a little different today. As you may have heard over the last few episodes, the doors to the Joy of Copy Club are open and welcoming new members.
So in this episode of ill communication, I want to share with you a little bit about why I created the Joy of Copy Club and the kind of businesses who join so that you can find out if it’s the right fit for you!
Topics covered in this episode include:
- Why I created this membership and all the goodies we provide inside
- The types of businesses that join and the ones who get the most out of it
- Why now is the time to join us in the Joy of Copy Club
The next cohort starts soon and I want to see you there! Tune in to learn more about the transformation that’s possible when you join the Joy of Copy Club.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Join the Joy of Copy Club: www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Ever feel like you have too much on your plate?
This is generally one of the top reasons why women business owners work with me privately as their copywriter or inside the Joy of Copy Club. They’re bummed because they’re not sending the emails they know they should, or updating their web copy like they know they should, or launching that flash sale they know they should.
They keep “shoulding” all over themselves and their business.
In this episode of ill communication, I am sharing what happens when you finally stop “shoulding” all over your business and do what is right for you instead.
Topics covered in this episode include:
- Why it’s time to stop “shoulding” all over your business
- How the Joy of Copy Club can change the game when it comes to your copy
- How to join the best copy community on the interwebs
Tune in to learn how to stop “shoulding” in your business and start taking action with ease and joy!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Join The Joy of Copy Club: http://www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
They say it takes a village to raise a child and that’s absolutely true. It also takes a village to support our aging family members.
In fact, I wouldn’t make it without my village in my life and business.
I believe all women in business should have a village of support and genuine connections that can help them succeed, and in this episode of ill communication, I’m sharing why.
Topics covered in this episode include:
- Why villages are so important for women in life and business
- How my business village has lifted me up and supported me when I needed it
- The genuine connections we make in the Joy of Copy Club
You don’t have to make it alone, there are loving and supportive villages out there that could make all the difference. Tune in to learn more!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Join us in the Joy of Copy Club: https://www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Wondering what it really takes to write compelling sales copy? There’s a lot of false information floating around out there, and I’m here to tell you not to believe the lies!
In this episode of ill communication, I’m calling bullshit on a few myths and misconceptions business women have about writing copy.
Topics covered in this episode include:
- The top myths about copywriting that women have got to stop believing
- How long it really takes to write your copy
- How formal should your writing really be?
- The secret to becoming unstoppable when it comes to writing copy
- What you need to know about copywriting formulas
Tune in to hear what these myths are so you can start calling BS on these misconceptions too!
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Do you ever feel like the pressure to run your business, take care of the house and domestic work, take care of your family, and take care of your health is just… impossible?
You’re not alone! In this episode of ill communication, I’m sharing 3 simple ways to create more ease in your business today so that you can reduce the overwhelm and find more peace.
Topics covered in this episode include:
- The impossible pressure on women to juggle it all
- The easy hack for reducing decision fatigue when it comes to writing
- How you can take the thinking out of writing
- Some of my favorite episodes with writing prompts that can make writing so much easier
- Why perfectionism is out, and B- work is in
It’s time to ditch the overwhelm in your business. Tune in to learn how!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to episode 32 - How to write a killer About Page using the HELLO framework: https://www.kimkiel.com/podcast-1/how-to-write-a-killer-about-page-with-the-hello-framework
Listen to episode 13 - How to write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
Listen to episode 60 - Caution! May cause side effects: https://www.kimkiel.com/podcast-1/writing-prompt-caution-may-cause-side-effects
Follow Whitney Alexandra on Instagram: https://www.instagram.com/whitney.alexandra/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Today ill communication is on its 60th episode!
If it were a person, it would be targeted and inundated by ads and marketing for anti-aging medication, shingles, vaccinations, heart medication, and other drugs to create health and healing in an aging population.
And those advertisements would all reference the side effects.
This leads me to the writing prompt that I’m sharing today- the side effects of working with you!
Topics covered in this episode include:
- What this writing prompt is and how it can be used in your copy
- Why I love this writing prompt so much
- Some subject line and headline inspiration using this prompt
This prompt is intentionally fun and playful and it forces your customers to think about the benefits of working with you. Tune in to learn how to use it in your copy today!
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
I don’t know about you, but every sales coach and marketer that I follow is talking about how to make it rain in the last quarter of the year. With all the hype and marketing about messaging, launches, and year-end promotions, it might feel like a lot of pressure.
If you've been in my orbit for a while, you know I'm all about finding an easier path forward in marketing, copywriting, and sales. In this episode of ill communication, I’m sharing how small businesses can nail their Q4 sales along with what you actually need and what you definitely don’t.
Topics covered in this episode include:
- Why the sleazy sales tactics have got to go
- What you do and don’t need when it comes to posting on social media
- The most important thing you need during Q4 and everything you don’t
Don’t hold yourself back during Q4! You don’t need to be perfect, but you do need to believe that you can do this. Tune in to hear my best tips for massive success during Q4.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Get inspired by out-of-the-box promotion ideas in Episode 58: https://www.kimkiel.com/podcast-1/18-out-of-the-box-ways-small-businesses-can-drive-sales-with-a-year-end-promotion
Sign up for the Sales Email Sprint: http://www.kimkiel.com/emailsprint
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Get ready for launch season! Write 5 fabulous sales emails in just 5 days with 0 stress. Join the 5 day non-sleazy Sales Email Sprint. Get your tickets: www.kimkiel.com/emailsprint
September marks one of the busiest and most lucrative times of the year! Are you ready?
My goal with this episode is to inspire you to go out and sell yourself and your services with one of these 18 out-of-the-box ways to drive sales with a year-end promotion.
Topics covered in this episode include:
- Why now is the perfect time to get started launching your new offers
- My favorite tactic for finding a reason to run a flash sale or promotion
- New and fresh ways to promote your programs or services
Tune in to hear some fantastic traditional and non-traditional ways for you to have a fall or year-end promotion this year!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Get your ticket to the Sales Email Spring: www.kimkiel.com/emailsprint
Check out the Days of the Year website: Daysoftheyear.com
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Wondering how effective your sales copy really is? I have a treat for you!
In this episode of ill communication, you're going to get a resource to help you check in and assess how your copy and sales strategies are supporting you and your business. And you’ll get a writing prompt that is perfect for this time of year.
Topics covered in this episode include:
- What the Sales Copy Scorecard is and why you’ll definitely want it
- How to use the Scorecard to improve your scores (and sales!) over time
- The perfect writing prompt for this time of year and how to use it
This episode is perfect if you’re looking for ways to take your copy to the next level. Make sure you listen to the whole episode to get all the goods!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
See what your Sales Copy Score is. Download the scorecard here: www.kimkiel.com/scorecard
Fill out the listener survey to win a copy prize pack (value: $1100): www.kimkiel.com/survey
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Share your thoughts about the ill communication podcast and get entered into a prize draw valued at over $1100. Get all the details and share your feedback at www.kimkiel.com/survey
Are you ready to take your copy to the next level so that you can start getting the sales you have been dreaming of? You’re going to love this episode of ill communication!
In this episode of ill communication, I’m sharing a rebroadcast of a conversation I had with the incredible Heather Holloway on her podcast where we talk about 5 powerful copywriting secrets to skyrocket your sales and it is packed with value!
Topics covered in this episode include:
- The power of direct response copywriting
- The five C’s of copywriting that will take your copy to the next level
- My top tip to stop writing boring copy
- The missing element in your copy that will help you stand out in the marketplace
- How these five C’s can improve your copy and increase your sales
These five secrets are going to change the game when it comes to writing your copy, so make sure to tune in!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Connect with Heather by visiting her website: https://hollowaymediaservices.com/
Share your thoughts on the ill communication podcast for a chance to win a prize: www.kimkiel.com/survey
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Share your thoughts about the ill communication podcast and get entered into a prize draw valued at over $1100. Get all the details and share your feedback at www.kimkiel.com/survey
Today we are celebrating the one-year anniversary of the ill communication podcast, and I am raising my glass to YOU! I so appreciate you tuning in each week and taking the tips and lessons you learned and implementing them in your communications, your marketing, and your copy.
So cheers to you, my friend!
Because this episode marks one year of podcasting, I thought I'd share a few reflections and lessons learned, and I'm announcing a fun contest and giveaway you won’t want to miss out on.
Topics covered in this episode include:
- The surprising growth my podcast has shown in just one year
- How this podcast has supported my business
- Where I’m going from here
- How you can win a fabulous prize pack from me
So grab your favorite beverage and tune in to celebrate with me on this special episode!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Thanks to my podcast manager and her team: https://stephaniejudice.com/
Listen to one of the Top 5 episodes:
E 27: Reality Bites: 5 things I wish I knew before starting my business as a Gen Xer: https://www.kimkiel.com/podcast-1/reality-bites-5-things-i-wish-i-knew-before-starting-my-business-as-a-gen-xer
E32: How to write a killer About Page with the HELLO Framework: https://www.kimkiel.com/podcast-1/how-to-write-a-killer-about-page-with-the-hello-framework
E26: The X Factor - Why Gen X women are an untapped market: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market
E2: How to write your bio with the 5 Sentence Formula: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula
E30: Use Before After Bridge to close more sales: https://www.kimkiel.com/podcast-1/use-before-after-bridge-to-close-more-sales
Enter the giveaway prize draw of a FREE Sales Copy Audit and Joy of Copy Recipe Cards (Value: $1100) by sharing your feedback: www.kimkiel.com/survey
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Let’s talk about the great debate inside marketing and sales- to niche, or not to niche?
In this episode of ill communication, we'll weigh the pros and cons of niching in your business. We'll also talk about how niching affects and influences your marketing and sales. And I'll give you some questions to ask yourself if you want to define or refine your niche a little.
Topics covered in this episode include:
- Why we should try viewing our businesses through the same lens as ecologists
- Why exactly niching down is a fantastic way to increase your visibility
- Ways that niching down can help you elevate your business and your profit
- Questions to ask yourself if you want to define or refine your niche
Is it time to refine or define your niche? Listen to this episode for questions that will help you choose your niche!
And make sure you're following and subscribing to this podcast so you don't miss any episodes!
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Do you ever check in with yourself and ask what kind of a business and life you want to have? How much you want to work, or how much freedom you desire?
In this episode of ill communication, I’m sharing a replay of a conversation I had with Elaine Lou Cartas, an award-winning business coach, career coach, and speaker for women of color and allies and the host of the Color Your Dreams podcast. In this conversation, we dove into the 5 surprising ways to build a more sustainable and easy business that you love.
Topics covered in this episode include:
- How capitalism and the patriarchy are influencing our views on success
- How to easily magnetize the right people to your business
- The power of leaning into your values in your business
- The nine-word follow up email that you need to know
- How AI can simplify your copywriting process and save you tons of time
- Tips for getting off the content-creation hamster wheel
- How showing up authentically creates sustainability in your business
If you are looking for ways to grow your business without sacrificing our health or time with your loved ones, you’re going to love this episode. Make sure to tune in!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Subscribe to Elaine’s podcast and newsletter: www.elainelou.com
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
You know those days when you're staring at your screen, you know you should send an email to your list, but you don't know what to write about? Or those days when you just want to put in a little bit of effort, deliver maximum value, and maybe move people closer to working with you?
If this sounds like you, then make sure to tune in because, in this episode of ill communication, I'm sharing a powerful writing prompt that is so simple and easy to create!
Topics covered in this episode include:
- What this powerful writing prompt is
- Why this prompt is such a great way to position yourself as an expert
- How to use this prompt for maximum impact
- Examples of this effective prompt in action
This prompt can be used multiple times with a few simple tweaks and shifts, so make sure to tune in to hear what it is!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Listen to Episode 33 - 5 website mistakes that sabotage your sales (and how to fix them): https://www.kimkiel.com/podcast-1/5-website-mistakes-that-sabotage-your-sales-and-how-to-fix-them
Listen to Episode 43 - Want to simplify and streamline your messaging? Here are 3 tips to help Gen Xers write more compelling copy: https://www.kimkiel.com/podcast-1/want-to-simplify-and-streamline-your-messaging-here-are-3-tips-to-help-gen-xers-write-more-compelling-copy
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
If you've ever thought writing sales copy feels sleazy or you're worried about doing things wrong, this episode of ill communication is for you. I sat down with one of my past clients and a dear soul, Molly Claire. We had a conversation filled with practical tips to help you write copy that's aligned with your values, speaks to your clients, minimizes harm, and sells your services in an ethical and elegant way.
This is a replay of when I was a guest on Molly’s show, The Masterful Coach Podcast and I know you’ll love it.
Topics covered in this episode include:
- How your message influences your relationship with your audience
- The pledge I took to commit to showing up online ethically and authentically
- The power of thinking of sales as an act of service, love, and joy
- How to ethically help people move forward with your offer
- How to use The Rule of You for ethical messaging
It’s okay to ask for the sale. It can change the lives of the people in your audience as long as you approach it from a place of service and love. Tune in to learn how!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Visit Molly’s website: www.mollyclaire.com
Follow Molly on Instagram: https://www.instagram.com/mollyclairecoaching/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode of ill communication, you're going to get a list of the most influential books I've read that have helped me grow my business and write amazing copy for myself and for my clients. I'm calling this episode my summer re-reading list because these are books I keep coming back to read year after year after year. If you're looking for a little summer reading or rereading, this episode is for you!
Topics covered in this episode include:
- My favorite read if you’re looking for more ease in your business while still growing and making money
- The book to read in order to break free from your limiting beliefs and find more success
- My favorite reference book for marketing and copywriting terminology
- A great book for accessible copywriting tips
- One of my favorites to help you infuse voice and storytelling into your copy
Curious what my favorite reads are?! You’ll have to tune in to find out and grab the list.
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode of ill communication, I’m excited to introduce you to one of my favorite people in online business- Jessica Fearnley! I was recently a guest on her show, The Seven Figure Consultant Podcast, and it was so good that I just had to share it with you in this episode. We cover a few things related to copy and business building, including when to outsource copy or other tasks in your business, common mistakes people make on their websites, and how to combine inspiration with habit to write more effectively.
Topics covered in this episode include:
- How to know if it’s time to reach out to a copywriter
- How having a copywriter can be transformative for a business owner
- Tips for optimizing your website copy
- Why your copy should attract the right people and repel the wrong people
- How a copywriter can help present you in the most beautiful light
- What copywriting formulas can do for you and the top three formulas you need to know
- How to reduce the overwhelm in your business and stay inspired
Tune in to hear this interview and get a few other juicy tips and tactics to help you cut down your time, increase your creativity and embrace and sell your own genius!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Visit Jessica's website: https://www.jessicafearnley.com/
Follow Jessica on LinkedIn: https://www.linkedin.com/in/jessica-fearnley-47173019/
Subscribe to the Seven Figure Consultant LinkedIn Newsletter: https://www.linkedin.com/newsletters/6620704138135162880/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Welcome to the Champagne episode of ill communication!
It’s the 48th episode of this podcast and it’s my 48th year on Earth, so I thought it was worthy of celebrating! In this special episode, I’m giving you an inside scoop on what to expect from me over the next couple of months.
Topics covered in this episode include:
- The types of episodes you’ll be getting in the future
- How you can get off the content creation hamster wheel
- How you can help me celebrate this Champagne episode
Tune in to get all of the updates and my simple hack for content creation!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Check out the kitchen sink email to repurpose content in episode 35: https://www.kimkiel.com/podcast-1/confessions-of-a-failed-launch-part-2
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Running a business is kind of like running a long, slow, ultramarathon.
It has ups and downs, highs and lows, laughter and tears, and often feeling like you can’t or don’t want to carry on. It’s all about how we prep and set ourselves up for success so we can continue running our businesses and reaching our goals, even when we feel pukey. In this episode of ill communication, I’m sharing 3 critical tips to help you get ready!
Topics covered in this episode include:
- The first step to preparing for quarters 3 and 4
- How to start “training” for your promotions now
- The best way to keep the inspiration and momentum going this summer
- How I support the members of the Joy of Copy Club
Tune in to hear my best tips to help you run that marathon to the end of the year!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Learn about the 5P flash sale formula: https://www.kimkiel.com/podcast-1/the-5p-flash-sale-formula
Secure your seat inside the Joy of Copy Club: www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Doors to join the Joy of Copy Club are now open! Become a member of the Joy of Copy Club and be fully supported to write all the copy you need for your business this year. Doors close Monday June 26.
Secure one of the limited seats: www.kimkiel.com/copyclub
Still wondering if you should invest in copywriting for your business?
In this episode of ill communication, I want to share a case study with you that really demonstrates the power of copywriting to grow your business. I’m sharing the story of one of my clients, Kaye. She is a small boutique fitness business owner and mom of three. So needless to say, she is busy. But investing in copywriting still had a huge impact on her business. It’s possible for her and it’s possible for you too.
Topics covered in this episode include:
- The type of business that Kaye has and the problems she faced when it came to copywriting
- Why she decided to join the Joy of Copy Club and some of the changes we made to her email marketing
- How Kaye’s emails performed after using what she learned in the Joy of Copy Club
- The transformation Kaye had in her business after 6 months of copywriting support
You’ll be amazed at the transformation your business can have when you upgrade your copywriting. Make sure to tune in to hear all about it!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Listen to episode 45: The ROI of Copywriting: https://www.kimkiel.com/podcast-1/the-roi-of-copywriting-how-to-decide-what-you-need
Connect with Kaye at Core Love Fitness: https://www.corelove.ca/
Follow Core Love on IG: www.instagram.com/corelovefitness
Check out the Joy of Copy Club Open House: https://www.kimkiel.com/openhouse
Check out the Joy of Copy Club: www.kimkiel.com/copyclub
Book a call to see if Copy Club is a good fit for you: https://bookacallwithkim.as.me/copyclubcall
Email me any questions: hello@kimkiel.com
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Join the garden party! Attend the Joy of Copy Summer Open House: www.kimkiel.com/openhouse
Should you invest in copywriting support?
No matter where you are in your business, you will likely need to invest in some type of copywriting support at some point. In this episode of ill communication, I’m exploring the pros, cons, costs, and benefits of investing in copywriting support for your business.
Topics covered in this episode include:
- The three types of copywriting support you can get for your business
- When it makes sense to invest in copywriting services and when you should hold off
- The ongoing ROI on copywriting services
- The most accessible way to get copywriting support
- How I support the members of the Joy of Copy Club
If you’ve been seriously considering getting some copywriting help, this episode is for you. Make sure to tune in!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Check out the Joy of Copy Club: www.kimkiel.com/copyclub
Check out the No BS Audit: www.kimkiel.com/audit
Reach out to chat about what kind of copy support you need today: hello@kimkiel.com
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Have you been wanting to sit down and write sales copy but find that you just don’t have time?
This is a common sentiment I hear from women business owners, and it breaks my heart! In this episode of ill communication, I’m digging into this sentiment and sharing some tips to overcome it.
Topics covered in this episode include:
- The truth about the time it takes to write sales copy
- Why I don’t think it’s actually time that’s standing in your way of writing sales copy
- Why confidence and trust in yourself is so important when it comes to writing sales copy in your business
- A writing prompt that will help you tap into your own voice and help you elegantly sell your services to your ideal client
If you’ve been struggling to find the time to write your sales copy, you’re not going to want to miss this episode. Make sure to tune in!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Book a no-pressure call with me: https://bookacallwithkim.as.me/introcall
Listen to Episode 13: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
Listen to Episode 5: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Ready to simplify and streamline your copywriting? In this episode of ill communication, I’m sharing three tips that Gen Xers can use to write more compelling copy. I know it can be easy to overthink it, but these tips will help you get it done with simplicity and authenticity.
Topics covered in this episode include:
- The things that get in the way of you writing compelling copy
- Why customer voice research is so important
- Why you need to ditch the formal writing and embrace your personality
- How to find the time to actually write your copy
- The ROI you get when you write good sales and nurture copy for your business
If you’re struggling to write your copy, you’re not alone! Tune in to learn how to get it done in a way that is simple and effective.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Join the Joy of Copy Club: www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode of ill communication, you're going to find out how I built a multi-six-figure business without any complicated funnels, huge ad spend, massive teams, or major stress. You’ll learn my favorite tools to keep things simple and easy as I’ve grown my business. Plus, I share a way to get your hands on some of my favorite zero-cost, minimal-effort, low-key launch strategies so you can grow your business without spending thousands of dollars on ads or complicated funnels.
Topics covered in this episode include:
- Why you don’t need anything flashy to find success
- The only free tool you need when launching a new offer or service
- The power of a simple monthly marketing moment
- Simple strategies to promote monthly marketing moments
- Other free ways to promote yourself that don’t take much time
Don’t listen to people who tell you launching a new offer or service has to be complicated. Tune in to learn how to do it the simple, easy, and effective way!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Join the Low Key Launch Formula Workshop: www.kimkiel.com/lowkeylaunchformula
Learn more about Laura Wright: https://www.laurawrightofficial.com/
Learn more about Amber Annette: https://amberannette.com/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Thinking about running a flash sale?
In this episode of ill communication, I’m sharing one of the best ways to get a little revenue boost or book a few more clients into your calendar. I’m talking about the 5P flash sale formula and why it’s the best way to make your flash sales faster, easier, and more profitable!
Topics covered in this episode include:
- What flash sales are and how they can help give your business a boost
- Why you don’t need to discount your products or services to run a flash sale
- The myths you shouldn’t believe about flash sales
- What the 5P flash sale formula is and why it works
- How to use the 5P flash sale formula to increase your sales quickly and easily
You’re going to want to bookmark this episode to come back to again and again, so make sure to tune in!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Listen to episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip
Listen to episode 40: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode of ill communication, I’m sharing how you can get an endless supply of high-converting content ideas straight from your customers' mouths! As any pro copywriter will tell you, the best copy comes from your ideal customers.
Topics covered in this episode include:
- The not-so-secret secret to writing high-converting sales copy
- My hack for getting a constant stream of feedback from customers
- Where to add this question and how to use it in your business
This is my favorite super simple hack for getting a constant stream of high-converting copy. Make sure to tune in to hear what it is!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Check out the 1-question survey in action: www.kimkiel.com/thank-you
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In today’s episode of ill communication, I’m sharing a quick writing prompt. It’s all about taking what’s trending on social media or the news and using it to create content or copy for your business.
Topics covered in this episode include:
- Why trending topics make great copy or content topics
- What you can write about depending on your business
- Headline and subject line ideas
- A word of warning about trending topics
Using something that's trending in pop culture can be a great hook or idea for your content. Tune in to learn how to do it!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Join the Joy of Copy Club: www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In today’s episode of ill communication, I’m sharing a simple and effective marketing tool that will help you amplify your authority and make it so that people want to work with you. I’m sharing how to craft your power statement or your BFD statement- which stands for Big Freakin’ Deal.
Topics covered in this episode include:
- What a BFD statement is and why you need one
- How you can use this statement to grow your business
- How to create your power statement
- Examples of effective BFD statements
Every business should have a BFD statement. Tune in to learn how to make one for your business today!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Listen to the episode all about writing your bio
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Register for the FREE virtual open office hours: www.kimkiel.com/officehours
Looking for a fabulous email template to use when you want to serve up a real crowd-pleaser? In this episode of ill communication, I’m sharing how to use the kitchen sink email template!
This is so easy to use because you're not creating anything new. You're raiding your marketing and content pantry to pull out some tasty favorites and serving them up to your audience in one delicious email.
Topics covered in this episode include:
- What a kitchen sink email is
- What to put in your kitchen sink email
- Why these emails are so effective
- When to use this template
This is an excellent email template because you don’t even have to come up with anything new to send it! Make sure to tune in to learn what this email is and how to use it today.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Come to my free Open Office Hours: www.kimkiel.com/officehours
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Register for the FREE virtual open office hours: www.kimkiel.com/officehours
Is there anything better than picking a brand new book off the shelf, peeling it open, shuffling the crisp pages, and catching a whiff of that new book smell?
I love books.
Books are a great source of inspiration in my life and business, and in this episode, I’m sharing three surprising ways you can use your bookshelf to help inspire you to create authority content.
Topics covered in this episode include:
- What authority content is
- How to use books to come up with content ideas
- Tapping into people’s love of books
- Why books make great content
If you struggle to come up with new and exciting content, you’re not alone. We all hit a creative wall every now and then. Tune into this episode for some fresh ideas to draw from the next time you sit down to work on content creation.
Show notes are always available at www.kimkiel.com!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In the last episode of ill communication, I shared part one of my two-part series where I shared reflections on what worked in my low-key lazy launch to promote Marie Forleo’s B-School program. In this episode, I’m sharing part two of the series. I'm going to share with you the things that did not go well or things I would do differently if I were to get a do-over.
Topics covered in this episode include:
- The first thing I would do differently if I had a do-over
- My mistake when it comes to social media
- The updates I would make on the sales page
While I am still delighted and impressed with the results of this lazy launch, there are some things that I will definitely do differently next time. Tune in to learn what they are!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Check out my Ugly Sales Page: www.kimkiel.com/bschool
Read why Gen X women are leaving their leadership positions and careers: https://www.bloomberg.com/news/articles/2023-03-02/gen-x-female-executives-are-leaving-their-jobs-in-droves
Find out more about Vanessa Lau’s sabbatical: https://vanessalau.co/sabbatical
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Ready for some transparency? In this episode of ill communication, I’m pulling back the curtain on an affiliate promotion I did for B-School, Marie Forleo’s premium business course. I’m breaking down what worked for me and what didn't work for me in the hopes you can find some insights that you can take with you into your business or your next promotion or launch.
Topics covered in this episode include:
- Why I decided to have a low-key, lazy launch
- How I leveraged ads, email marketing, and podcast promotions
- The most successful thing I did in this launch
I’m actually pretty proud of my results since I pulled this together in such a short period of time. Tune in to learn more about how it went!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Learn more about B-School: www.kimkiel.com/bschool
Listen to episode 28: https://www.kimkiel.com/podcast-1/what-is-b-school-is-it-worth-it
Check out Claire Pelletreau’s Absolute FB Ads Course: https://clairepells.com/afa
Use Buzzsprout for your podcast:https://www.buzzsprout.com/?referrer_id=1999869—-affiliate
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Is your website helping your sales and conversions or hurting them?
In this episode of ill communication, I’m sharing 5 website mistakes that kill your conversions and sabotage your sales. These mistakes are likely causing potential customers to bounce away from your website or your sales page, but don’t worry. They are super easy to correct!
Topics covered in this episode include:
- Why the position of your social links could be hurting your conversions
- How to find out if your website passes the five-second test
- Quick ways to add personality to your website
- Ways to improve the experience of reading your website copy
- Why your sales page needs to look different than your website
After listening to today's episode, you'll be able to open up your website and see if you're making any of these mistakes and you can take immediate action to correct them. Make sure to tune in to learn how!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Learn more about the No-BS Copy Audit: www.kimkiel.com/audit
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Ready to learn about one of the most important marketing assets in your business and brand? It’s one of the most visited pages on your website and it is notoriously difficult to write. I’m talking about the About Page!
In this episode of ill communication, I’m sharing tips on how you can write a killer About Page with the HELLO Framework.
Topics covered in this episode include:
- Why your About Page is so important for your business
- Why customer research is important before you write your About Page
- What to include in your bio to help people get to know you
- Tips for differentiating yourself from your competitors
- How to use the HELLO framework to make your About Page stand out
Whether you're writing or optimizing your website right now, or plan to do it sometime this year, you'll want to hear about this framework. Make sure to tune in!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Check out my About Page: www.kimkiel.com/about
Review the Cheatsheet of Awesomeness in Episode 2: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Ready for a super simple framework that will help you make sure that everything you publish will get eyeballs or clicks?
In this episode of ill communication, I’m sharing the 4-U formula. This is a simple framework or formula that's going to help you assess whether your copy is ready to go out into the world.
Topics covered in this episode include:
- What the 4 U’s are
- How this formula works
- What type of copy to use it for
This framework is the best way to make sure that every piece of copy you put out into the world will catch the attention of your ideal audience. Tune in to learn more!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Get the Magnetic Copy Checklist: https://www.kimkiel.com/magnetic
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
I’ve said it before and I’ll say it again, only rookies write from scratch!
The best copywriters in the business spend the majority of our time researching our clients’ offers, our clients’ voices, and our clients’ customers. And then we take that rich research and we plug it into a copywriting framework or formula to assemble a brilliant marketing or sales message.
In this episode of ill communication, I’m sharing another simple and super effective copywriting formula that you can use for writing Facebook ads, social media posts, emails, and customer testimonials or case studies.
It’s called the BAB formula and I love it for so many reasons. I’m diving into what this formula is, how to use it, an example of it in use, and what to be careful of when using this formula.
It is simple and easy for your reader to understand, and it keeps things super simple for us when we're writing as well. Tune in to learn how to get started using it!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Find out more about the Amplify Your Voice Guides: https://www.kimkiel.com/services
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Are your creative juices running a little dry these days? Maybe you haven’t sent an email to your list in a little while or you need some ideas for a social media post?
If that sounds like you, this episode of ill communication is for you. I’m dropping another writing prompt into your ears today that is perfect for these situations.
It’s ideal for nurture and pre-launch content. It helps to build your authority, showcases your expertise, and builds know, like, and trust. It also drops a huge value bomb!
This prompt is great if you want something that you can repurpose into a Reel, Tiktok, or even a carousel post.
Tune in to learn what this writing prompt is, how to use it, examples of it in use, and tips for making the most out of it!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Check out the episode where I used this prompt: https://www.kimkiel.com/podcast-1/reality-bites-5-things-i-wish-i-knew-before-starting-my-business-as-a-gen-xer
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
I’ve spoken a lot recently about Gen X women and it seems like that really resonated with you all because I have seen an uptick in listeners and downloads.
In this episode of ill communication, I’m sharing the next episode in this series about Gen X women and small businesses. I’m sharing my experience with B-School, which is an online business and marketing platform by Marie Forleo.
You’ll learn what it is, whether it’s worth investing time, money, and energy into, and the special way that I can support you if you decide to join.
I get that not everyone is interested in starting or scaling a small business, or interested in B-School but I want to encourage you to listen anyway, because I'll be sharing some of the things I did that helped me be successful in this program and in starting a profitable copywriting business.
Maybe you'll pick up something that you can apply to your business or to your life!
Make sure to tune in!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Listen to the other episodes in this mini-series on Gen Xers starting a small business:
Episode 26: The X Factor - Why Gen X women are an untapped market: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market
Episode 27: 5 things I wish I knew before I started a small business: https://www.kimkiel.com/podcast-1/reality-bites-5-things-i-wish-i-knew-before-starting-my-business-as-a-gen-xer
Get more information about B-School, including my exclusive Bonus Suite: http://www.kimkiel.com/bschool
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Thinking about starting a business of your own?
In this episode of ill communication, I’m sharing the five things I wish I knew before starting a business. I’m sharing the good, the bad, and the fugly!
What you’re going to hear is how I built a super chill multi-six-figure business as a Gen-Xer. I’m currently celebrating five years as a business owner, which, if you look at the stats, is a pretty big deal!
I’m also celebrating a financial milestone. After reviewing my profit and loss statement, I’m generating over a quarter of a million dollars a year in my business. It's just incredible to me that I've created this business, and it's largely been pretty easy.
That's why today I want to share the things I wish I knew before becoming an entrepreneur. I also want to share a little bit about what I think is underpinning the kind of success that I've had, because there may be some insights you can take from your own life and business, too.
So tune in to learn what these five things are and how you can use them to create the business of your dreams too.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Find out why I started my business & why I love constraints in episode 1: https://www.kimkiel.com/podcast-1/what-is-ill-communication-how-it-will-help-grow-your-business
Hear my rally cry about Gen X women in episode 26: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market
Sign up for the Dream Business Bootcamp at kimkiel.com/dream
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Today, I’m getting on my soapbox.
They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X.
In this episode of ill communication, I’m talking about the generation that’s largely left out of marketing and advertising campaigns. So if you want some insights into an untapped economic power and marketing opportunity, this episode is for you.
The truth is, this generation hasn’t really been invited to the table in the same way that the Boomers and Millennials have. If you haven't considered marketing to Gen X women, you're missing a huge opportunity. This generation of women is amazing, and we make incredible entrepreneurs.
Tune in to learn more about the potential for tapping into the Gen X market with your marketing and advertising materials.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Reach out to me on Facebook: https://www.facebook.com/KimKielCopy
Reach out to me on Instagram: https://www.instagram.com/kim_kiel_copy/
Send me an email at hello@kimkiel.com
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Wouldn’t you like to have an easy button to generate new content ideas? Something that could instantly generate ideas that would appeal to your audience? And wouldn’t it be great if that button was free?
In this episode of ill communication, I’m sharing that easy button content generator with you and I’m providing a live example of how to use it!
There's a funny thing that happens when you're writing copy and creating messaging and getting ready to hit publish. Either you completely forget all of your great ideas or you second guess all of your ideas and talk yourself out of using them. Sometimes we just can’t summon the creative juices we need to write the copy we are going for.
In using this easy button in my business, I learned that a lot of people are curious about what copywriting actually is. So I’m also going into the basics of copywriting to help you get a better understanding of what it is and why it’s so important for your business.
Tune in to learn what this easy button is, how to use it, and a little more about what copywriting is and why it’s a game changer for your business.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Search your industry: https://answerthepublic.com/
Watch MarieTV: https://www.marieforleo.com/marietv
Download the Magnetic Copy Checklist: https://www.kimkiel.com/magnetic
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
I’m coming in hot today with a super juicy writing prompt!
This prompt is perfect for writing nurture emails, blog posts, social media content, and pre-launch content, which is the content you share in the lead-up to a promotion or launch. You just write about what drives you crazy. That’s it! What makes you mad? What burns you up about your industry or competitors?
After you dig into what’s problematic, you showcase your values or share your approach to the issue and show readers why you’re unique. In this episode of ill communication, I’m sharing why this writing prompt works and how to use it in your copy.
This content works great because it is a disruption post or a pattern interrupt. It will surprise your followers and make them pause and read. It’s also a great way to make sure that you don’t have the wrong people following you.
Tune in to learn more about how to use this writing prompt in your copy and how it will help you find more right-fit clients for your business.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
See the prompt in action: https://mailchi.mp/kimkiel/calmtfdown
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Happy New Year!
Because it’s the first episode of 2023, I thought it would be a great time to talk about the copywriting trends for the year ahead. These trends will undoubtedly have an impact on your business, how you market, how you launch, and what to expect for sales.
So in this episode of ill communication, I’m sharing the top five crucial copywriting trends for this year. It’s my intention that you can leverage these trends right now as you’re making your 2023 business plans.
The days of clickbait, bro marketing, and cheesy sales tactics are winding down. Consumers are becoming way more savvy and way more choosy about whom they invest with, so it’s important to keep this in mind as you plan your year.
There’s a lot of buzz around things like AI-generated copy, marketing strategies, content writing, and so much more. So in this episode I’m sharing what you need to know.
Join me as I cover these topics and more so that you can have a successful 2023.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Check out the Amplify Voice Guides: https://www.kimkiel.com/services#amplify-your-voice
Optimize your email episode 10: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1
Optimize your email episode 11: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-2podcast-template-title-9ew3a
Take the ill communication listener survey: https://forms.gle/yByWpi4cThmQ6zwAA
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Welcome to the 22nd episode of ill communication! I launched this podcast on August 23rd, and it’s one of the most exciting and scary things I did in 2022. Honestly, it’s been a pretty fun ride!
Because it’s the end of the year, I want to take some time to reflect on what it’s been like to launch a podcast, what’s working, and what’s not working. So in this episode of ill communication, I’m sharing some of the biggest lessons and takeaways I learned that I think are important for any entrepreneur or business owner.
In fact, a lot of these lessons apply to life as well, not just business. So along with each lesson, I’m sharing tips for how you can apply these lessons to your life and business as well.
I’m also going to share a little bit about what you can expect from the podcast in 2023 and I have a special announcement about how you can work with me for free.
Overall, this podcast has been a fun form of creative expression for me and I enjoy bringing these tips and strategies to you each week. Tune in to learn what my five biggest lessons and takeaways from the podcast were this year and how you can apply them to your life and business as well.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Take the listener feedback survey: https://forms.gle/PpVajMWxMgrEHK7V7
Check out Stephanie Judice Podcast Production: https://stephaniejudice.com/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Today we're taking a tasty little break from regularly scheduled copywriting programming because it's my mission to make your life easier and to demystify and simplify copywriting and marketing so you can get your beautiful voice and message and impact out into the world.
I love sharing tips and hacks to make your business and your life a little easier and more joyful. And that's why today on ill communication, I'm not going to be sharing a copy recipe. Instead, I'm sharing a food recipe for one of the most challenging items on the holiday table. You guessed it, gravy!
The thing is, making gravy can be tricky. There are totally different techniques. Do you shake the flour and water together and then add them to the drippings? Or do you add the flour to the drippings to make a roux and then whisk in the broth? What do you do about the lumps?
Cooking dinner during the holidays is stressful enough, and then you add gravy to the mix! Tune in to hear the golden formula for cooking delicious gravy this holiday season!
Show notes are always available at www.kimkiel.com!
There is a common saying in the copywriting world: only rookies write from scratch.
Seasoned copywriters like me never start with a blank page. We typically have a considerable amount of customer research which gives us all of the messaging and words we need to write. And when we match that customer research with a copywriting formula or a framework, the copy is assembled into a sales message that's designed to connect and convert.
In this episode of ill communication, I’m sharing a copywriting formula that’s perfect for businesses and charities, especially as we approach the end of the year. This copywriting formula is a little bit different than some of the others that I have shared on the podcast.
This formula is called ACCA. This stands for Awareness, Comprehension, Conviction, and Action. It gives you a chance to provide a little more education and explanation behind the problems your reader is facing.
Tune in to learn more about what this copywriting formula is, how to use it, and why it works!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Listen to Episode 5: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way
Visit the Kurandza website: kurandza.org/donate
Join the Joy of Copy Club: kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Now that Black Friday, Small Business Saturday, and Cyber Monday promos are complete, you’re probably turning your mind to the end of December.
For many of us who are entrepreneurs, that means lining up as much business as we can in the remaining weeks of the year and preparing to take a few days or even a few weeks away from our businesses over the holidays.
It’s so important to build in time away from our businesses so that we can spend precious time with our loved ones or just give ourselves a much-needed break to relax and restore our energy.
If you are planning to take a little time off during the holidays, I thought you could use a few tips to help you set yourself up to take a wee break from your business - guilt-free. In this episode of ill communication, I’m sharing three tips to help you prepare your business to take a holiday.
If you’re ready to get your business prepared for a holiday break, make sure to tune in to this episode.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Register for the 2022 holiday writing workshop: www.kimkiel.com/holiday
Listen to episode 14: https://www.kimkiel.com/podcast-1/6-surprising-tools-to-grow-your-business-write-million-dollar-copy
Check out Lauren Goldstein’s Biz Doctor Podcast: https://www.goldenkeypartnership.com/podcast/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Ready for a very powerful sales email copywriting formula?
In this episode of ill communication, I’m sharing the shortest and most effective email you could write all year. I promise, if you use this magic formula the right way, you’ll revive some of the prospects who have been languishing in your sales pipeline for a while.
This episode could bring in a couple of new clients by the end of the year! This famous email formula is called the 9-word email. I personally have been using it for at least 4 years with my clients in my own business. This means I have seen firsthand how powerful it is when used properly.
This email is like the opposite of a broadcast, salesy email. It opens up the opportunity for natural human conversation and it is so effective. That’s why I’m sharing all of the do’s and don’ts so that you can perfect this email formula and start bringing in new clients now.
Tune in to learn more about what this email formula is, how to use it, when to use it, and the top do’s and don’ts to use it properly!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Check out Dean Jackson’s website: https://deanjackson.com/
Join my VIP Copy and Cocktails Club: https://www.kimkiel.com/newsletter
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
If you’re planning a Black Friday promotion, you’ve probably written your emails, ads, and sales pages, and are busy testing your tech to make sure everything’s connected and ready to go.
You’ll want to bring your A-game to your emails and ads because you’ll be fighting for attention. Make sure to check out my previous episodes linked below to help you prepare.
However, if you, like me, aren’t planning to participate in Black Friday or Cyber Monday promotions, you can still leverage this weekend to your advantage.
In this episode of ill communication, I’m giving you a few extra tips to help your business and your copywriting as we head into this weekend.
Those tips are:
-
Start a swipe file
-
Don’t be afraid to unsubscribe
-
Participate in Giving Tuesday
Tune in to learn how these tips can help you as we head into this weekend and how to make the most of it.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Magnetic Copy Checklist: www.kimkiel.com/magnetic
Optimize your email Episodes 10: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1
Optimize your email Episodes 11: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-2podcast-template-title-9ew3a
5Cs of Copywriting: Episode 8: https://www.kimkiel.com/podcast-1/the-new-5cs-of-copywriting-a-modern-refresh-of-bob-blys-brilliant-formula
Yellowstone to Yukon: https://y2y.net/get-involved/events/
Kurandza: https://www.kurandza.org/istandforgirls
Join the Joy of Copy Club: www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
This episode of ill communication is going to inspire some amazing content for your email list, social media posts, and articles or blogs! It's a writing prompt you can actually use many times throughout the year with just a few simple tweaks to the formula.
This formula is amazing for delivering value, showcasing your expertise, and building know, like, and trust from your readers. It’s particularly great to send during the pre-launch phase of a big sale you might be planning.
Just grab the prompt and fill in the blank. This one writing prompt will give you multiple pieces of content. You can share a value bomb of productivity tips or tools that help you or your clients save time, stay organized, or make more money.
This writing prompt is so versatile. Tune in to learn more about what this writing prompt is, how to use it, when to use it, and how to repurpose it for use all year long.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Listen to episode 14: https://www.kimkiel.com/podcast-1/6-surprising-tools-to-grow-your-business-write-million-dollar-copy
Join the Joy of Copy Club: https://www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Simplicity is the secret to sales, and in this episode of ill communication, you’re going to find out why.
The last thing you want to do is overwhelm your reader or sales prospect with too many choices. You don’t want to have a metaphorically jam-packed shelf of offers that makes your readers confused and so paralyzed about the choice that they choose to leave.
That’s why today’s episode about the rule of one is so important. The rule of one is the foundation for all great copywriting. It reminds us to focus on writing for one reader, talk about one big idea, provide one offer or promise, and ask for one call to action.
Focus on your one reader or ideal buyer. Imagine you’re having a face-to-face conversation with her. Talk about her problems, desires, objections, and dreams. When you write to your one reader, she’ll know you’re talking to her and that you understand her and her problems.
In every sales message you write, whether it’s a Facebook ad, social media post, or sales email, you want to focus on one big idea or theme instead of trying to tackle them all. You also want to give them only one action to take so that you can increase your conversions or sales.
Tune in to this episode to learn why simplicity is so important and how to use the rule of one in your sales copy.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Join the Joy of Copy Club: https://www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Are you looking for the perfect tools for your business?
If you’ve ever been pregnant, you know that there are some baby gear items that need to be purchased. Back when I was pregnant with my first kid, there was one essential item that I told my husband he must purchase before the baby arrived, and that is my Miss Silva Espresso Machine.
This espresso machine has brought my husband and I so much joy and it is now one of my most important business tools today. It fuels me to create the million-dollar copy I provide to my clients.
In this episode of ill communication, I’m sharing my favorite copywriting, business, and life tools that helped me grow a very successful business and write copy that has made over $2 million for my clients in the last year alone.
I know that there’s probably a tool or two that will help you save time, stay organized, save your sanity, and grow your business with a little more ease.
Tune in to learn more about the business and life tools that helped me grow my business and how they can help you too!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
One-tab: https://www.one-tab.com/
Source for GIFs: www.GIPHY.com
Standing Desk Converter, 25” : https://amzn.to/3yG7PCb
Rode NT-USB Mini Microphone: https://amzn.to/3TjyOva
Miss Silvia Espresso Machine: https://amzn.to/3Mx8Zpi
Link to my tutorial on google doc hacks and using GIFs
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Register for my FREE, live Authority Boosting Sales Copy Kit Lunch + Learn on Thursday, November 3rd. Head to www.kimkiel.com/authority to book your seat. See you there!
Imagine being able to write a compelling, emotional sales message that doesn’t come across as sleazy or icky. What if you could whip up that sales message quickly and have it strike the right note with your prospective client? And when you write this message, it gets your reader to take the action you want them to take, whether it’s to book a call, click a link, or push the buy button.
That’s exactly what you’re going to learn how to do in this episode of ill communication. I’m sharing a powerful copywriting formula that has stood the test of time. It’s been used in some of the most successful marketing and advertising campaigns, and in fact, it’s being used on you right now!
This copywriting formula is not only effective, but it is my personal favorite. You can use it to write almost any type of copy. Whether it’s a donation letter, a sales email, or a Facebook ad, this formula will help with it all.
That formula is called P4, and you’re going to love it. Tune in to this episode to learn more about what this formula is, how to use it, when to use it, and so much more!
Show notes are always available at www.kimkiel.com!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
This episode of ill communication is going to help you come up with content for any day of the year.
As you may know, about once a month on the podcast I share a writing prompt to give you a little inspiration for what to write about. Whether you’re looking for an idea for an email, blog article, or social media post, this writing prompt has saved me many times when I’m brain-dead and can’t think of what to write.
The best part is that this writing prompt is so simple. All you have to do is check out what national day it is that day! There are websites that list every holiday. All you have to do is scroll through that website and see what inspires you.
You can connect it to your business if it works for you. However, you don’t have to. You can also just use it to bring a little delight, entertainment, and joy.
Tune in to this episode to learn more about how I use this writing prompt whether it’s for business or just to bring a little joy to my readers’ lives and put a smile on their faces.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Find out the National Day: https://www.daysoftheyear.com/
See a live example (and get the recipe for the Ginger Minted Mule): https://mailchi.mp/2e3db1dd9e2e/minted-mule
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Last week, at the end of the episode, I let you know that if you tune in this week I will share some formulas for writing subject lines - including my favorite one. That is a technique called an open loop.
You’ll see this technique used frequently in movies and T.V. shows. The cliffhanger entices you to come back for more, which is why it’s one of my favorite subject line formulas.
In this episode of ill communication, I’m sharing part 2 of my mini-series to increase your email open rates. Last week, we talked about how to measure them and the effect your sender name has on your open rates. This week, I’m sharing my tips for subject lines and preview text.
Your subject line is a critical piece of your email strategy because it’s essentially a mini advertisement to get people to click on your email. These subject line formulas are tried and true and sure to increase your email open rates.
Your preview text is just as important as your subject line. It allows you to further amp up the drama for your email and entice people to click.
Tune in to learn more about how to nail your subject line and preview text for higher open rates!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Listen to part 1: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1
Check out my favorite emoji search engine: https://emojipedia.org/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Think about the mail you’ve received recently… I’m talking about snail mail. If you’re like me, you probably get a lot of bills. You can just tell by the envelope when it’s a bill. They all look official, ominous, and boring. You also probably get plenty of junk mail and fliers.
My favorite kind of mail, however, is something that I rarely receive any more. It’s a letter from a friend or family member, a postcard, or an actual envelope with unique handwriting. This is the kind of mail I open immediately because I’m so curious to see what’s inside.
This got me thinking about emails and what makes readers want to actually open them. There are a lot of lessons we can take from snail mail that we can apply to digital mail. In this episode of ILL communication, I’m sharing the first part of my two-part series on getting your emails opened.
In this first part, I’m highlighting a few simple tips and changes you can make when you send your emails to get people to open and read them. You’ll get my simple do’s and don’ts.
Next week, you’ll get my plug-and-play subject line formulas. We will talk about preheader text in emails and how that can help or hinder your open rates.
This series is going to be full of my best tips so make sure to tune in so you don’t miss a thing!
Show notes are always available at www.kimkiel.com!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
What do the Beastie Boys, Rice Krispies, and the movie 9 To 5 have in common?
If you guessed that they were a few of my favorite things, you wouldn’t be wrong! However, these are all brilliant examples of a powerful writing and marketing principle that will help you write memorable, effective, and entertaining sales copy.
In this episode of ill communication, you’re going to find out why the rule of three is a powerful tool to have in your marketing toolbox. You’ll begin to use it to strengthen your message and after this episode, you’ll probably begin to see it everywhere.
As Aristotle said, three is perfection. Our brains love patterns and three is the smallest number you need to create a pattern. Once you start infusing this rule into your copy, you’ll love the way it turns out.
You don’t have to follow this rule exclusively, that would probably get pretty annoying for your reader and you can’t always convey every message with this rule. But the next time you’re writing for your business, keep the rule of three in mind because it could turn a bland, boring message into something more memorable.
Tune in to learn more about the rule of three and how to use it to make your sales copy stand out.
Show notes are always available at www.kimkiel.com!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Ready to write effective sales copy?
In this episode of ill communication, I’m providing you with a checklist to help you write effective sales copy. You’ll use this checklist to help you prepare for writing and to help you edit your writing before you hit send or publish.
You’ll learn this with the 5 Cs of copywriting. If you’re a digital marketer or copywriter, you might have heard of Bob Bly’s copywriting formula. It is a beautifully succinct way of explaining the foundations of great sales copy.
I think Bob’s formula is awesome; however, I do think that something is missing and it is worth adding to the formula. It’s an ingredient that is sadly missing from a lot of the sales messaging that we see today.
Tune in to hear my modern refresh of this classic formula and how to start using it to level up your sales copy today.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Instantly level up your copy with the Rule of You: https://www.kimkiel.com/podcast-1/instantly-level-up-your-copy-with-the-rule-of-you
Learn more about Bob Bly: https://www.bly.com/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Need inspiration for what to write? You’re in the right place because I’m coming in hot with your monthly writing prompt.
As a refresher, a writing prompt is something that gives you inspiration for what to write in your next email, blog, or social media post.
The writing prompt I’m sharing is perfect for building the “know, like, and trust” factor with your audience and building your authority. It’s an especially good piece of content to include in the pre-launch phase of your sale or promotion.
This prompt will help you answer the question every customer has: “How do I know if I’m ready for your service or program?” It’s brilliant because you basically help them see if they actually need to work with you.
Another amazing perk of using this writing prompt is that it is so versatile. You can use it in so many different ways. You can present it as a checklist, a listicle article, or a carousel post, just to name a few.
Tune in to hear more about this writing prompt, why it’s perfect for your business, and how to use it!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Learn more about writing prompts: https://www.kimkiel.com/podcast-1/cant-think-about-what-to-write-use-this-tool
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Want to make your copy sound a little more elegant? Earlier on in my career, I learned the simplest and easiest trick for this.
In this episode of ill communication, we are talking about the trouble with “that.” You may be surprised to find that you can eliminate it (and other unnecessary filler words) from most of your copy, and it still reads the same while sounding so much better.
It’s surprising how much it comes up in our language and how we actually don’t need to use it very often. “That” is a filler word. It clutters your copy and gives your readers more words to read than they actually need.
All of the words I’m sharing today can be easily eliminated to improve readability and clarity. Think about it, people are hit with over 5,000 messages per day. Most people are seeing those messages through a small smartphone screen, so you have to ask yourself “how can I make this easier to read?”
People are very choosy about how and with whom they spend their time. By eliminating the unnecessary words I’m sharing with you today, you can make your copy simpler and more enjoyable to read so people actually want to read it.
Tune in to learn more about what words to leave out of your copy and how it will take your copywriting skills to the next level.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Check out CKUA: https://ckua.com/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Want to learn about a copy formula that you can use for practically anything?
In this episode of ill communication, we are talking about the Mary Poppins of copy formulas. In the movie, Mary Poppins measures herself, and it says she is “practically perfect in every way.” I love this saying, and it’s why I named this episode after Mary Poppins.
I’m sharing a copywriting formula with you that is practically perfect in every way for almost every piece of copy you need to write. There are dozens and dozens of copywriting formulas that you could use for just about anything: Facebook ads, social posts, sales pages, and even podcasts, but this one covers them all.
Granted, copywriting formulas are very persuasive, and when put in the wrong hands, they can be harmful. The most important thing you need to remember when it comes to copywriting formulas is to approach them with a perspective that puts the needs of your customer first and that you do no harm.
That being said, I fully love copywriting formulas! They are amazing because they give you a constraint that cuts down on the overwhelm and overthinking we do when we sit down to write something. I invite you all to embrace the constraint of copywriting formulas to help you write faster and more creatively.
The copywriting formula I’m sharing today is a golden oldie that will attract interest, generate interest, arouse desire, and inspire action. Tune in to learn more about how to start using it for your copy today!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Learn more about why I love copywriting formulas in episode one: https://www.kimkiel.com/podcast-1/what-is-ill-communication-how-it-will-help-grow-your-business
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Do you love your bio? As business owners, a bio is something we all need, and it’s one of the first things we write for our business. We use it for our website, social media, speaking engagements, podcast interviews, and more, so naturally, it’s something many of us write and rewrite over and over.
Even though it’s one of the first things you’ll write as a professional, it’s often the hardest. So, in today’s episode of ill communication, I am sharing a simple formula for writing a bio you love.
Your bio is a piece of writing that should share who you are, why you are special and amazing, and pique the interest of your reader so that they’ll want to get to know you a little more and take the next step with you.
The tricky part is that you’re supposed to try to do all of that in just a few sentences, so how do you write a bio you can be proud of that fits everything you want to say?
In today’s episode, you’ll learn my simple, 5 sentence formula that will strike the right balance of authority and personality and help your reader take the next step with you.
Tune in to take your bio to the next level today.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Check out Copyhackers: https://copyhackers.com/
Get the recipe card:
I would love to connect on Facebook: www.facebook.com/KimKielCopy & Instagram: www.instagram.com/kim_kiel_copy
Welcome to the ill communication podcast!
I’ll be honest, when I learned that I had to dedicate this first episode to talking about myself, I got all up in my head. I don’t want to talk about myself! I don’t know what to say or if you’ll even be interested in hearing it.
If you’re an entrepreneur or a woman in business, I have no doubt you can relate to the little gremlins that pop up in our minds and make us question our worth or expertise. We second guess ourselves and procrastinate showing up and putting ourselves out there.
As I worked through this crisis of confidence to launch this podcast, I realized that this is why I’m creating this podcast in the first place! I want to give women business owners easy tools to stop second-guessing themselves, stop overthinking, and start sharing their message with the world.
I want to help you amplify your voice and your genius so you can grow your business with a little more ease and a lot more joy. With that said, in this first episode of the ill communication podcast, I am going to be getting over my own fears and finally opening up to share with you who I am and how I am going to help you level up your copywriting skills.
These episodes will be short and sweet and full of information that you can take direct action with. Tune in to learn more about me, what you can expect from my podcast, and my number one tip to stop overthinking and start writing.
Show notes are always available at www.kimkiel.com!
I would love to connect on Facebook: www.facebook.com/KimKielCopy & Instagram: www.instagram.com/kim_kiel_copy
Are you looking for a super simple tip to transform your copywriting?
In this episode of ill communication, I am sharing a simple and actionable tip you can use to improve your copywriting today. Using this tip will instantly make your copy more relatable and enjoyable for your reader, and it will help you turn boring corporate copy into engaging and conversational copy.
Ready for the tip?
It’s called the Rule of You. It helps you make sure that you’re talking about your audience and their needs rather than yourself in your copy. When you follow this rule, the words “I”, “me”, and “ours” will be replaced with “you”, “your”, and “yours”.
It’s important to remember that your readers and customers are always asking “what’s in it for me?” This rule will help you answer that question. Using this rule in your copy helps you focus it on your readers and helps them feel more included and understood.
Sound amazing? Tune in to learn more about the Rule of You, how to use it, when to use it, when not to use it, and so much more.
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Get the Magnetic Copy Checklist: https://www.kimkiel.com/magnetic
I would love to connect on Facebook: www.facebook.com/KimKielCopy & Instagram: www.instagram.com/kim_kiel_copy
Do you ever have one of those days where you know you should send something to your email list but you don’t really know what to write?
So often in our businesses, we struggle to come up with content that our audience will enjoy. We overthink and get overwhelmed about what to write. If this sounds like you, you’re in the right place.
In today’s episode of ill communication, I’m sharing a simple tool to help you get those creative juices flowing so that you can get out of your head and get words onto a doc.
What is this amazing tool you ask? The tool I am talking about is a writing prompt. This is essentially a suggestion for something to write about. We often think of these for creative writing or journaling, but you can use them for emails, blog articles, or social media content as well. I love how writing prompts help you easily share your message with your audience.
Don’t let writer's block stop you from getting content out to your audience and growing your business. Using writing prompts is the perfect method for getting quality content out consistently.
Tune in to hear more about why I love writing prompts and to get a writing prompt that you can use in your business today.
Show notes are always available at www.kimkiel.com!
I would love to connect on Facebook: www.facebook.com/KimKielCopy & Instagram: www.instagram.com/kim_kiel_copy
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write?
You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team… there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list.
Enter Ill Communication: copywriting tips and sales strategies for small businesses.
Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales.
Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again.
New episodes drop every Wednesday. Ch-check it out.
To find out more, visit kimkiel.com