Beyond Private Practice

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How to Create Instagram Carousels That Get Therapists Private Pay Client Inquiries If you've been posting carousels on Instagram but they're not leading to DMs or consultation requests — this episode is going to change how you structure them.

In this episode, Liz Fernandez breaks down the exact carousel structure that has consistently brought her private pay client inquiries directly from Instagram. Most therapists are already posting carousels, but the way they're structured often doesn't lead someone to reach out ready to work with you. Teaching-based carousels like "5 tips for anxiety" or "3 ways to manage stress" can be helpful — but they don't make someone think, this is the therapist I want to work with.

The carousels that generate inquiries start somewhere different. They start by helping your ideal client feel deeply seen — before they've ever booked a call.

In This Episode You'll Hear: * Why most therapist carousels don't lead to client inquiries — and what to do instead * A 7-step carousel structure that consistently converts followers into private pay clients * How to use your content to build trust before a consultation even happens * Why helping someone feel seen is more powerful than teaching them something new * How to invite the next step at the end of a carousel without feeling salesy

This Episode Is For You If: * You're a therapist or coach posting carousels but not getting inquiries from them * You want a clear, repeatable content structure that actually attracts private pay clients * You're ready to stop creating content that educates and start creating content that converts * You want Instagram to consistently bring ideal clients to your practice

The 7-Step Carousel Structure That Converts: 1. Call out a symptom — name something your ideal client is noticing in their day-to-day life 2. Describe their experience — paint a picture of the small things they're noticing, the thoughts they're having, the worries that come up 3. Name the belief — name what they think is happening or what they assume the problem is 4. Introduce a reframe — show them that what they think the problem is might not be the real problem 5. Introduce your framework or process — give them a glimpse into how you help people solve this 6. Share proof — include a short client story or experience that makes the transformation feel real 7. Invite the next step — invite them to send a message, comment a keyword, or learn more about working with you

When someone reads a carousel structured this way, they don't just learn something — they feel understood. And that's what leads to inquiries.

Keywords: Instagram carousels for therapists, how to get private pay clients on Instagram, therapist Instagram content strategy, carousels that convert, Instagram marketing for therapists, how to get therapy clients from Instagram, private pay client inquiries Instagram, therapist content strategy, six figure therapist, grow private practice online

Work With Liz The 90-Minute Content Intensive Ready to get clear on your niche, optimize your Instagram profile, and build the foundation that turns profile visitors into client inquiries? In this one-on-one intensive, Liz personally helps you set up your Instagram so it works like a client-attracting platform — simply and strategically. Book Your Intensive → https://hello.dubsado.com/public/appointment-scheduler/6a03631e48908760ac0e1f3e/schedule

Private Coaching If you're looking for personalized, ongoing support to grow your private pay practice using Instagram, private coaching might be the right fit. Liz works with a small number of therapists and coaches who are ready to go all in. Explore Private Coaching → https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule

Six Figure Therapist Collective The group program for therapists and coaches who want Instagram to consistently bring private pay client inquiries. Inside, you'll work on niche positioning, content that converts, and building a system that generates inquiries year round — in the simplest way possible. Join the Waitlist → https://thelizfernandez.com/sixfiguretherapist

Six Figure Scaled — Mastermind Waitlist For therapists and coaches who are ready to move beyond one-on-one and build group offers. If you're thinking about your next level, get on the waitlist now. Join the Six Figure Scaled Waitlist → https://thelizfernandez.com/6fswaitlist

Free Resource: 30 Hooks Guide Not sure how to start your reels or captions? Grab Liz's free 30 Hooks Guide — 30 proven hooks designed specifically for therapists and coaches to stop the scroll and attract the right clients. Download the Free Guide → https://thelizfernandez.com/freebie

Connect With Liz Instagram: https://www.instagram.com/thelizfernandez.co/ Website: https://thelizfernandez.com/

If this episode helped you think differently about your Instagram content, share it with a therapist or coach who needs to hear it. And make sure you're following the podcast — in the next episode, we're breaking down how Instagram Stories can turn followers into consultation calls.

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The Types of Instagram Reels That Actually Get Therapists Private Pay Client Inquiries If you've been posting reels consistently but still not getting DMs or consultation requests — this episode is going to shift how you think about your content.

In this episode, Liz Fernandez breaks down why most therapists aren't getting client inquiries from Instagram Reels and what to do instead. The problem isn't the algorithm. It's the type of content being created. Most therapists are using reels to educate — sharing tips, explaining mental health concepts, providing helpful advice. And while that content has value, it doesn't create the moment that leads to inquiries.

The reels that generate client inquiries do something different. They create recognition. They help the right person see themselves in the content.

In This Episode You'll Hear: * Why educational reels aren't converting into client inquiries * The three elements that make a hook stop the scroll: identity, relatability, and specificity * How one reel reached over 1 million views and brought in new clients — and exactly why it worked * How one of Liz's clients shifted her content strategy and gained 108 ideal new followers and multiple inquiries from a single reel * Why recognition-based content is the key to attracting private pay clients on Instagram

This Episode Is For You If: * You're a therapist or coach posting reels but not getting DMs or consultation requests * You want to understand what actually makes Instagram content convert into client inquiries * You're ready to stop posting and hoping — and start creating content with intention * You want private pay clients finding you through Instagram consistently

Key Takeaways: The three elements of a hook that converts:

Identity — signal clearly who the content is for
Relatability — name an experience your ideal client recognizes instantly
Specificity — paint a specific picture that stops the scroll (not "crowded places overwhelm me" — "Costco on a Sunday")

When someone feels understood by your content, they are far more likely to reach out. That is the power of recognition-based content.

Keywords: Instagram reels for therapists, how to get therapy clients on Instagram, private pay clients Instagram, therapist Instagram content strategy, Instagram reels that convert, how to get client inquiries from Instagram, therapist marketing on Instagram, Instagram hooks for therapists, six figure therapist, grow private practice Instagram

Connect With Liz Instagram: https://www.instagram.com/thelizfernandez.co/ Website: https://thelizfernandez.com/

If this episode helped you think differently about your Instagram content, share it with a therapist or coach who needs to hear it. And make sure you're following the podcast — next episodes break down how to turn carousels and Instagram Stories into client inquiries too.

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Welcome to Six Figure Therapist: A New Era for Therapists Who Want to Be Seen, Known & Booked If you've been posting on Instagram and wondering why it's not turning into private pay client inquiries — this episode is for you.

In this first episode of the new era, Liz Fernandez breaks down what she's been studying, testing, and seeing work with therapists and coaches over the last several months. And what she discovered completely shifted how she sees the work she's been doing for the last five-plus years.

The truth? Instagram didn't stop working. But most therapists were never taught how to turn visibility into actual client inquiries. And that one missing piece is what's keeping so many skilled, talented therapists from having the full, private pay practice they deserve.

This episode marks a new chapter — for this podcast and for the therapists and coaches who are ready to be seen, known, and booked with the clients they actually want to serve.

In This Episode You'll Hear: * Why Instagram feels like it stopped working for so many therapists (and what's really going on) * The real reason content isn't turning into consultations or client inquiries * What shifted in Liz's work with therapists and coaches — and why it changed everything * What the Six Figure Therapist podcast is about and who it's for * What's coming in future episodes: reels, carousels, Instagram Stories, and the strategy behind all of it

This Episode Is For You If: * You're a therapist or coach who wants to attract private pay clients through Instagram * You've been posting content but it's not generating inquiries or consultation calls * You're tired of relying on directories, referrals, or mental health platforms to fill your practice * You want a clear, simple strategy for using Instagram to grow a fully booked private pay practice

Keywords: how to get private pay clients, Instagram for therapists, grow a therapy practice online, cash pay clients for therapists, private pay therapy marketing, Instagram strategy for therapists, how to get therapy clients on Instagram, therapist Instagram tips, six figure therapist, therapist business coach

Connect With Liz Instagram: @thelizfernandez.co Website: thelizfernandez.com

If this episode resonated with you, share it with a therapist or coach who needs to hear it. And if you're loving the new era of the show, leave a review — it helps more therapists find this work.

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In this episode, you're getting exclusive access to the kind of real, honest, and high-level coaching that happens inside the Therapist to Coach Collective.

You'll hear me coaching one of our incredible clients — a therapist of color who went from working full-time in community mental health to building a thriving private practice. Within her first month of going full time, she filled her caseload — and now she's consistently bringing in $10K/month through a hybrid model (insurance + private pay).

But like many therapists in growth mode, she's now facing a new challenge: How do I create more time, space, and alignment — without sacrificing income?

Inside this behind-the-scenes coaching session, we unpack:

The real numbers behind her $10K/month practice
How to gradually shift away from insurance and grow private pay clients
The mindset shift from "helper" to CEO
Simplifying her calendar to make space for a coaching business
Expanding her niche to reflect her life transitions (including pregnancy + new motherhood)
How to set boundaries that protect her time and her energy

This is a raw and inspiring look at what becomes possible when you stop playing small, step into your CEO identity, and build a business that supports your life — not just your clients'.

Ready to double your therapy income with private practice or coaching?

The Therapist to Coach Collective is now enrolling through November 7th — and this is the only time we're opening doors this year.

Inside, you'll get weekly group coaching, a full curriculum to grow your coaching business, ethical and legal templates, and a supportive community of therapists of color walking the same path.

🔗 Links & Resources:

Book a free 60-minute clarity call to see if the collective is for you (through Nov 7 only) Join the Therapist to Coach Collective before doors close on Nov 7th Follow me on Instagram for more coaching + launch week updates @thelizfernandez Join the email Community to stay in the know

If this episode spoke to you… Leave a review or send it to a therapist friend who's ready to grow their income and their impact — without the burnout.

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Are you tired of being dependent on directories or insurance panels to stay afloat? In this episode of Beyond Private Practice, therapist business coach Liz Fernandez unpacks the real cost of relying on third-party platforms like Headway, Alma, and Psychology Today to build your caseload — and shows you exactly how to start growing your therapy income sustainably and ethically.

Whether you're scaling your private practice or adding coaching, this episode is packed with real talk, therapist mindset shifts, and actionable private practice growth strategies that will help you step into your next level — without burning out or abandoning your values.

🎙 In this episode, you'll learn: * Why third-party platforms keep you in survival mode — and how to break free * The difference between visibility and true presence in your niche * How to build a sustainable therapy business that reflects your values * Why you don't need to leave therapy to make 20K months — but you do need a strategy * How to sell your services ethically and clearly — no "ick" required * The 3 keys to shift from therapist to entrepreneur and start building demand on your own terms

This is your invitation to stop waiting to be picked — and start creating a business that supports your income, impact, and energy. 💻 Sign Up for my new Free Live Training: Therapist to CEO

October 27 @ 3PM PST How to Go From Therapist to CEO & Double Your Therapy Income With Integrity and Aligned Clients

Learn the exact strategies that will help you raise your rates, attract the right clients, and scale your private practice or coaching business — all with integrity.

👉 Register here: www.thelizfernandez.com/webinar

Can't attend live? Still register — the replay will be sent to all who sign up.

Coming Soon: Enrollment for the Therapist to Coach Collective

Get ready to Join TCC on Monday October 27th! Doors open right after the free training. This is my signature 12-month group coaching program for therapists ready to step into CEO energy, create consistent income, and build a values-aligned business with ease.

🎁 48 hour Bonus: Training attendees get early access + when you join TCC by 10/29 at mindnight you get a private bonus 1:1 call to map your "Double Your Income with Content" plan.

Work with Me 1:1

Enrollment for Private Coaching is now open. If you're ready to build a profitable, sustainable income — and scale to 20K months in your private practice or coaching business — private coaching may be the space for you.

👉 Book a free consult: www.thelizfernandez.com/privatecoaching

💌 Join My Email Community

I send weekly mindset shifts, behind-the-scenes lessons, and business strategies to help you grow a values-driven, sustainable business — without the burnout. You'll also be first to know when new coaching spots and trainings open.

👉 Subscribe here: www.thelizfernandez.com/email

Stay Connected

Follow me on Instagram @thelizfernandez for daily insights, business tips, and the real behind-the-scenes of building a thriving, ethical business as a therapist and coach.

therapist business coach, scale private practice, grow therapy income, make 20K months, therapist mindset, business coaching for therapists, therapist to entrepreneur, sustainable therapy business, private practice growth strategies, how to make more money as a therapist

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If you've ever felt like you're doing everything right — full caseload, loyal clients, even referrals — but your income still doesn't reflect your effort… this episode is for you.

In this episode of Beyond Private Practice, I'm walking you through how I built a 6-figure private practice and coaching business in the middle of a global crisis — and how you can double your therapy income in any economy by learning the one skill we were never taught in grad school: how to sell.

This isn't about manipulation, pressure, or performing. It's about learning to articulate your value, attract aligned clients, and create a sustainable therapy or coaching business that's rooted in ease, integrity, and impact.

In this episode, you'll learn: * Why learning to sell is the new professional skill every therapist needs * The identity shift from therapist to entrepreneur (and why it matters) * How I made my first sale by learning to believe in myself * Why selling with consent is a form of service — not self-promotion * The 3 must-have skills for building income and safety in any economy * How to grow therapy income without relying on referrals or directories

Whether you're still in private practice or already dreaming of adding coaching to your work, this episode will help you make the mindset and strategy shifts needed to grow beyond the burnout model.

💻 Join the Free Live Training: Therapist to CEO Monday, October 27 @ 3PM PST How to Go From Therapist to CEO & Double Your Income With Integrity and Aligned Clients

Inside this free webinar, I'll teach you:

How to raise your rates without guilt
How to speak to your value (without sounding salesy)
How to attract aligned, cash-paying clients consistently
How to build a business that reflects your energy and ethics

📩 Can't come live? Register anyway — I'll send you the replay. 👉 Register now: thelizfernandez.com/webinar

Enrollment Coming Soon: The Therapist to Coach Collective

Doors open right after the free training! Get ready to join TCC On Monday October 27th!This is my 12-month group coaching program for therapists ready to create consistent, private-pay income and step into their full potential as CEO, coach, and business owner.

48Hr Bonus: Sign up for the training to get early access + an exclusive 1:1 "Double Your Income with Content" strategy call if you join the Collective within the first 48 hours.

Work With Me 1:1

Private coaching enrollment is now open. If you're ready to grow a sustainable, profitable practice or coaching business — and reach $20K months — private coaching gives you the strategy, mindset, and accountability to get there.

👉 Book a free consult: lizfernandez.com/privatecoaching

💌 Join My Email Community

Each week, I share therapist mindset shifts, private practice growth strategies, and behind-the-scenes coaching lessons to help you grow with ease — without burnout.

You'll be the first to know when trainings and private coaching spots open. 👉 Subscribe here: lizfernandez.com/email

Stay Connected

Come hang out with me on Instagram @thelizfernandez. I share daily insights, behind-the-scenes moments, and real talk about building a sustainable therapy or coaching business with integrity.

therapist business coach, grow therapy income, scale private practice, make 20K months, therapist mindset, business coaching for therapists, therapist to entrepreneur, sustainable therapy business, private practice growth strategies, how to make more money as a therapist

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In this episode, I’m breaking down the three belief shifts that help established therapists hit consistent $20K months—without adding more clients, hours, or burnout. You’ll learn what’s actually keeping you capped at your current income level and how to start thinking, leading, and earning like the CEO your business needs you to be.

Why You Should Listen: • Shift from effort to alignment – Discover why “working harder” stops working once your caseload is full and how to design a business model that supports sustainable growth. • Release the “my community can’t afford me” belief – Learn how to communicate the transformation behind your work so you attract aligned clients who are ready to invest. • Replace time management with boundary management – Find out why you’re not disorganized—you’re over capacity—and how honoring your energy creates room for expansion. • Create sustainable $20K months without more hustle – Discover the mindset, pricing, and structure shifts that turn a full practice into a scalable business.

If you’ve built a steady private practice but scaling still feels hard, this episode will help you understand why—and show you what needs to change to make $20K months feel simple, spacious, and sustainable.

Work with Me 1:1 Enrollment for Private Coaching is now open. Learn how private coaching can help you build a profitable, sustainable income—reaching $20K months as a therapist through your private practice or coaching business.

Book a free consult to Inquire 👉 thelizfernandez.com/privatecoaching

Register for My New Free TrainingI’m hosting a brand new free training: Therapist to CEO — Double Your Therapy Income With Integrity (and Fewer Clients). Join me live on Monday, October 27th at 3 p.m. PST and come learn what grad school didn’t teach you about doubling your therapy income. I’ll share the exact process I used to go from earning $2,900 a month as a therapist to building a $750K business—with integrity, ease, and fewer clients. 👉 Reserve your free spot here: thelizfernandez.com/webinar Join My Email Community Inside my email community, I share weekly mindset shifts, behind-the-scenes lessons, and strategies to help you grow a profitable, sustainable business—without burning out or abandoning your values. You’ll also be the first to know when new coaching spots and trainings open. 👉 Subscribe here: thelizfernandez.com/email

Stay connected with me on Instagram @thelizfernandez, where I share daily insights, behind-the-scenes moments, and the realities of building a business with ease and integrity. therapist business coach, scale private practice, grow therapy income, make 20K months, therapist mindset, business coaching for therapists, therapist to entrepreneur, sustainable therapy business, how to make more money as a therapist, private practice growth strategies

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Is your private practice stuck at $8K–$12K months, no matter how many hours you work? You’re not alone. Many therapists hit this therapy ceiling and end up working 60+ hours a week just to maintain income.

In this episode of Beyond Private Practice, Liz Fernandez reveals the 3 proven shifts therapists use to break free from the $12K plateau, reduce their caseload, and sustainably scale to $20K months—without adding more clients or chaos.

You’ll hear real case studies of private practice owners who cut their caseloads in half, simplified their systems, and even funded maternity leave while creating more freedom and income.

What You'll Learn The Therapy Ceiling Trap: Why Private Practices Plateau at $12K Months * Why “more clients = more income” is a myth that leads to burnout * How the “fuller caseload = more success” mindset caps your growth * The difference between building a job vs. building a business

3 Shifts to Scale Your Therapy Practice to $20K Months * How to reverse-engineer your services from your income goals * Why intentional business model structure matters more than hours worked * The sustainable scaling approach that creates work-life balance

Real Therapist Case Studies: Breaking the $12K Plateau * The client who reduced from 40 clients to 20 while still earning $12K/month * How one practice owner added coaching to fund maternity leave and reach $20K * The systems that cut 70+ hour weeks into streamlined success

Strategic Private Practice Design for Therapists * How to align your services with your season of life * Why sustainable offers and intentional pricing create freedom * Building a practice that supports your life goals, not controls them

Key Takeaways ✅ Working harder won’t get you past $12K months—you need a new structure ✅ Scaling therapists design offers and pricing around income goals ✅ You can maintain or increase income while dramatically reducing your caseload ✅ Strategic scaling supports life transitions like maternity leave or sabbaticals ✅ Financial liberation is possible without burning out or sacrificing values

Episode Highlights * “This is the hardest you’re ever going to have to work based on where you are right now” — Why your current overwhelm doesn’t have to be permanent * “You’re not building a sustainable business with this approach—you’re building a job with a very real ceiling” — The therapy ceiling trap explained * “We built the path to the dream practice she originally envisioned” — How strategic design creates income and freedom

🔗 Resources Mentioned * Apply for 1:1 Coaching: Ready to scale your therapy practice to $20K months without 3x the clients, hours, or effort? [Schedule your complimentary consultation call]

💻 Connect with Liz * Instagram: @thelizfernandez — Share your biggest takeaway and tag me! * Explore Liz's Offerings on the Website: thelizfernandez.com * Apply for 1:1 Coaching [HERE]

Transcript Keywords private practice plateau, $12K months, therapy income, therapist burnout, sustainable scaling, reverse engineer services, therapy ceiling trap, clinical caseload, business model design, work-life balance, maternity leave planning, financial liberation, meaningful work, therapy coaching, strategic practice design

This episode is part of the $20K Month Series on Beyond Private Practice. If this resonated with you, please rate and review the show so other practice owners can discover these strategies for sustainable growth.

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If you've been working harder than ever in your private practice but still feel like your income has completely plateaued, this episode is for you. We're diving into the real reason so many practice owners are working 60+ hour weeks and still capped at $12K months—and more importantly, what scaling practice owners do instead.

In this episode, you'll discover why the "therapy ceiling trap" keeps you stuck, how to reverse-engineer your services from your income goals, and real client examples of therapists who broke through to $20K months without working more hours.

What You'll Learn The Therapy Ceiling Trap That Keeps You Stuck

Why more clients doesn't equal more sustainable income
How the "fuller caseload = more success" mindset limits your growth
The difference between building a job vs. building a business

What Scaling Practice Owners Do Instead

How to reverse-engineer your services from your income goals
Why business model structure matters more than hours worked
The sustainable scaling approach that creates work-life balance

Real Client Case Studies

How one client went from 70+ hour weeks to streamlined success
The practice owner who reduced from 40 clients to 20 while maintaining $12K months
How to create $20K months while preparing for major life transitions like maternity leave

Strategic Practice Design

How to align your services with your season of life
Creating meaningful work that lights you up instead of running on autopilot
Building a practice that supports your life goals, not controls them

Key Takeaways ✅ Working harder in therapy isn't getting you further—you need a different structure ✅ Scaling practice owners design their business model around their income goals ✅ You can maintain or increase income while dramatically reducing your workload ✅ Financial liberation is possible without sacrificing your values or burning out ✅ Strategic scaling supports major life transitions instead of creating stress around them

Episode Highlights "This is the hardest you're ever gonna have to work based on where you're at right now" - Why your current overwhelm doesn't have to be permanent

"You're not building a sustainable business with this approach. You're building a job that has a very real ceiling" - The difference between scaling strategically vs. working harder

"We build a path for her the dream practice that she really wanted when she started" - How strategic scaling creates the practice you originally envisioned

Resources Mentioned * 1:1 Coaching Application: Ready to create $20K months without 3x the effort, time, or clients? Schedule your complimentary consultation call to see if we're a good fit to work together for 2025.

Connect with Liz * Instagram: @thelizfernandez - Share your biggest takeaway and tag me! * Website: thelizfernandez.com * Apply for 1:1 Coaching HERE.

Transcript Keywords private practice plateau, $12K months, therapy income, practice owner burnout, sustainable scaling, reverse engineer services, therapy trap, clinical hours, business model structure, work-life balance, maternity leave planning, financial liberation, meaningful work, strategic practice design

This episode is part of the $20K Month Series on Beyond Private Practice. If you found this valuable, please rate and review the show to help other practice owners discover these strategies for sustainable growth.

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In this episode of Beyond Private Practice, I’m sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients.

If you’ve already built a successful private practice and you’re wondering how to scale without burning out, this episode will show you what actually needs to shift—and why your next level doesn’t require more hustle, just smarter alignment.

Through real client stories and the exact mindset and business model shifts I guide them through, you'll start to see how much closer you are to 20K months than you think.

You’ll learn: + Why the strategy that got you to $10k won’t take you to $20k—and what will + The biggest misconception therapists believe about growth and income + How to break the “more clients = more income” mindset for good + The truth about audience size—and why you don’t need a bigger one + What scaling with simplicity actually looks like (real examples included)If you’re ready to stop trading time for money and start designing a business that gives you more freedom, more peace, and more income—this episode will meet you right where you are.

Ready to grow to 20k months with more ease? I help therapists, healers, and practitioners double their therapy income with fewer clients—through aligned strategy and identity-led coaching. You don’t need a new credential or to work more hours. Just a simpler, smarter path.

Book a free consultation call to apply for 1:1 coaching with me.

📱 Let’s connect: + Instagram: @thelizfernandez + TikTok: @thelizfernandez💌 Join my email community for weekly insights + updates on The Next Enrollment for the Therapist Collective Group Program.

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In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you’ll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too.

You’ll learn:

Why you don’t need another credential to be “legitimate”
How adding coaching can create more income with fewer clients
Three lessons I wish I knew before building my business
Client success stories that prove this is possible now, not years from now
Why therapists are perfectly positioned to thrive in coaching and private practice expansion

If you’re ready to move beyond survival mode and design a business that actually holds you—while giving you more income, more freedom, and more peace—you’ll walk away from this episode inspired and equipped to take your next step.

Details to Work with Liz 1:1: I help therapists, healers, and practitioners double their therapy income with fewer clients, through private practice or coaching. You don’t need another credential or to start over. Together, we’ll design a business that honors your capacity and creates sustainable income freedom. Book A Free Consultation Call & Apply for 1:1 coaching here.

Connect & Learn More 📱 Instagram: @thelizfernandez 📱 TikTok: @thelizfernandez 💌 Join my email list for exclusive weekly content + updates on the next enrollment of The Therapist to Coach Collective: thelizfernandez.com/email

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In this episode of Beyond Private Practice, I’m sharing how to earn more and work less as a therapist without starting over. You’ll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree.

You’ll discover:

Why you don’t need another credential to be “legitimate”
How to break free from systems that keep therapists underpaid and overworked
The truth about adding coaching (and why it doesn’t make you less of a therapist)
Key mindset shifts to start getting paid now for the skills you already have
Why this is the best time to expand your income streams as a therapist

If you’re ready to design a business that reflects who you’re becoming—not just what you were trained to do—you’ll walk away from this episode with clarity, confidence, and the next steps to make it happen now.

Work with Liz: If you’re a therapist, healer, or practitioner who wants to double your income without starting over, I’d love to support you inside 1:1 coaching. Together we’ll create a business that matches your vision, honors your values, and gives you the freedom you’ve been craving. 📅 Book your consultation here

Connect & Learn More: 📱 Instagram: @thelizfernandez 📱 TikTok: @thelizfernandez 💌 Join the Email List for exclusive weekly content + updates on the next enrollment of The Therapist to Coach Collective: thelizfernandez.com/email

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What if your private practice didn’t have to slow down in the summer?

In this episode of Beyond Private Practice, I’m sharing why slow seasons aren’t inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates.

You’ll hear how my clients have built high-earning, peaceful summers — even while traveling, resting, and taking Fridays off. I share the exact mindset and 3 foundational marketing rhythms that help private practice owners (and coaches) stay visible, book aligned clients, and sell their services — without being online 24/7.

This episode is for the therapist who:

Feels anxious about seasonal income dips
Struggles with showing up when energy is low or inconsistent
Wants to make more income without compromising their capacity
Is curious about adding coaching, but scared to start during the “slow season”

Here’s What You’ll Learn:

Why expecting a slowdown creates one — and how to shift that narrative
The 3 foundational marketing rhythms that keep your income consistent
How to speak to your ideal client’s needs in summer without hustling
Real client stories of booking private pay clients, launching coaching offers, and making bank — in July
Why belief and intention matter more than constant content when it comes to staying visible and paid

If you're a therapist who wants to feel grounded in your business, confident in your income, and secure in the sustainability of what you’re building — all while creating a business that’s highly profitable year-round — this episode is your reminder that summer can be your most peaceful and profitable season yet.

Work with Liz: Private 1:1 Coaching — August spots are open now If you’re ready to build a business that supports your income and your energy — I’d love to support you.

Inside private coaching, we co-create a business model that reflects your values, season of life, and goals. Whether you're building private pay, launching your first coaching offer, or refining your current work — we’ll clarify your offer, simplify your marketing, and create a sustainable path to consistent income so you can double or triple your income as a therapist.

You’ll learn how to sell ethically, market with confidence, and grow your business without sacrificing your peace.

Apply here to work together.

📱 Connect on Instagram: @thelizfernandez or Tik Tok: https://www.tiktok.com/@thelizfernandez 💌 Join the email list for exclusive weekly content and updates on the next enrollment of The Therapist to Coach Collective: thelizfernandez.com/email

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In this episode of Beyond Private Practice, I’m sharing why belief and safety are actual business strategies — especially for first-gen therapists who are ready to add coaching to their work but feel like they’re starting from scratch.

You’ll hear a powerful story from Karol G that sparked this episode, and how her journey mirrors so much of what we go through as daughters of immigrants: feeling the dream, losing the dream, and needing someone we trust to help us feel safe enough to try again.

I also share my personal story of building a half-a-million-dollar business with nothing but a stimulus check and a whole lot of belief — even when it was borrowed — and how safety shaped every step of my growth.

This episode is for the therapist who:

Feels scared to pivot or expand their work
Thinks they have to “start over” to add coaching
Worries about visibility, judgment, or doing it wrong
Needs to feel seen, supported, and safe enough to take the first step

Here’s What You’ll Learn: * Why belief — even when it’s borrowed — is a valid and powerful strategy * How emotional safety makes it possible to show up, dream bigger, and take aligned action * The truth about adding coaching: you’re not starting over, you’re expanding * A real-life client story of what happens when you let yourself be seen, even imperfectly — and how she booked a consult in less than 24 hours * Why so many of us feel like we have to crack a code — and how to stop playing the game of trying to prove yourself

If you’re a first-gen therapist who wants to feel safer being seen, excited about what you’re building, and grounded in a business that reflects your story and your values — this episode is your reminder that you're not behind. You're just waiting for the support, belief, and permission to do it your way.

How to Work with Liz: Private 1:1 Coaching — Now enrolling If you’re ready to build your coaching business with strategy, belief, and safety — I’d love to support you. 👉🏽 Apply here.

Connect on Instagram: @thelizfernandez Explore my offerings: https://thelizfernandez.com Join my email list for weekly coaching insights: https://thelizfernandez.com/email

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In this episode of Beyond Private Practice, I’m pulling back the curtain on why selling coaching often feels hard for therapists, helpers, and healers — especially first-gen Latinas and daughters of immigrants — and how to reframe selling so it feels ethical, aligned, and confident.

You’ll hear my own journey of unlearning therapist conditioning that made me feel small, neutral, and invisible — and why I now believe selling is an act of service, honesty, and sacred leadership.

This episode is for the therapist who:

Feels uncomfortable or guilty about selling coaching services
Worries about being “too self-promotional” or pushy
Questions whether her community can or will pay for her services
Wants to understand how to invite clients in without sacrificing integrity

Here’s What You’ll Learn:

Why therapist training teaches us to fear self-promotion, marketing, and sales
How the narrative that “our community can’t afford our work” is something to unlearn
The three core belief shifts I teach clients so they can sell coaching ethically:
A real-life example of a client who overcame fear of being seen, shared vulnerably, and booked her first dream coaching client — without proving or pushing

If you’re a therapist, helper, or first-gen Latina who’s craving a business that reflects your values and allows you to work with aligned clients confidently, this episode will give you the mindset tools to stop hiding and start selling coaching with integrity.

How to Work with Liz: Private 1:1 Coaching — July and August start dates now open: Apply for Private Coaching Here Follow Liz on Instagram: @thelizfernandez Learn about Liz’s offerings: https://thelizfernandez.com Join my email community for grounded, identity-led coaching insights I don’t share anywhere else: https://thelizfernandez.com/email

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In this episode, I’m pulling back the curtain on what coaching can really do for you — especially if you’re a therapist, first-gen Latina, daughter of immigrants, creative, or service provider who wants more time, income, calendar space, and the freedom to fully express your gifts through your work.

This conversation is for the woman who feels boxed in by the traditional therapy career path, who has built a “successful” life that no longer fits, and who is craving a business that honors her values, culture, creativity, and desire for a simpler and more spacious schedule of aligned dream clients.

I share my own journey of walking away from traditional therapy work to reclaim freedom in my calendar, income, nervous system, and self-expression — building a coaching business that allows me to work on my terms.

Here’s What You’ll Learn:

Why coaching is a powerful path to freedom for therapists, healers, and service providers
How therapy’s limits around ethics, state limits, emotional labor, and neutrality keep first generation therapists boxed in — and why coaching offers a liberating alternative
A real-life client story of a private practice therapist who added coaching to her work, reduced her workweek to three days, prioritized wellness and creativity, and attracted her first dream coaching client by sharing her story.
The exact framework I use to help my clients transition from therapist to CEO of a sustainable, freedom-based coaching business:
Identity Activation: Shedding therapist conditioning and stepping into your CEO identity
Offer Clarity & Simplicity: Designing an aligned coaching offer that helps you feel proud and that you actually want to market
Selling with Safety: Learning to sell in a way that honors your nervous system and your values

I also share three simple steps you can take right now to start moving toward freedom.

If you are a therapist, first-gen Latina, or woman of color feeling the call to create more freedom in your life by leveraging your skills as a therapist to add coaching to your work, this episode will help you see what’s possible — and show you how to start creating a business and life that feels free and liberating.

How to Work with Liz: Private 1:1 Coaching — July and August start dates now open: Apply for Private Coaching HereFollow Liz on Instagram: @thelizfernandez Learn about Liz’s offerings: https://thelizfernandez.comLet’s stay connected: Join my email community for grounded, identity-led coaching insights I do not share anywhere else:https://thelizfernandez.com/email

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In this episode, I’m pulling back the curtain on what it really takes to start your coaching business — because for First-Gen Latinas, daughters of immigrants, and ambitious women who’ve been told to play it safe, it’s never just about the strategy. It’s about identity.

This episode is for the woman who knows she’s meant for more — the one who’s been circling the decision to start her coaching business, wondering if she’s “ready” or “allowed” to want more freedom, more alignment, and more ownership of her life and her work.

I’ll share my personal story of how building my coaching business started with an identity shift — not a strategy — and how you can start seeing yourself as the CEO of your life now, even before you have it all figured out.

Here’s What You’ll Learn:

Why Starting Your Coaching Business is an Identity Shift, Not Just a Strategy How your next level doesn’t come from certifications or overthinking — it comes from braver decisions, clarity, and belief.
The Real Reason You Feel Stuck — And How to Move Through It We’ll unpack the generational conditioning, survival strategies, and doubt that keep women of color circling the decision to start — and how to finally break through.
How to Borrow Belief and Redefine Readiness The exact process I used (and still use) to build belief, move before I felt fully ready, and grow a coaching business that funds my dream life.
Simple Steps to Start Embodying Your CEO Identity Now Three tangible things you can do today to lead yourself with confidence and move toward building your sustainable, freedom-based coaching business.

If you’ve ever doubted if you’re “ready” or felt the tension of growing into your next level while honoring where you come from, this episode is your permission slip to claim more — on your terms.

How to Work with Liz:

Private 1:1 Coaching — July and August start dates now open: Apply for Private Coaching Here Follow Liz on Instagram: @thelizfernandez Learn about Liz’s Offerings: https://thelizfernandez.com Let’s Stay Connected: Join my email community for grounded, identity-led coaching insights I don’t share anywhere else: https://thelizfernandez.com/email

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In this episode, I’m celebrating three years of living in Mexico City—a milestone that marks one of the most transformative decisions I’ve ever made. I’m pulling back the curtain on what it really took to build a life aligned with my deepest desires as a first-gen Latina. This episode is for the mujer who’s been told to just be grateful, but who knows in her heart that she’s meant for more. You’ll hear the lessons, identity shifts, and soul-level releases that made it all possible—and why choosing yourself isn’t selfish, it’s sacred.

Here’s What You’ll Learn:

The Power of One Brave Decision: Why relocating wasn’t just about geography—it was about reclaiming my voice, my freedom, and my life on my terms.
Unlearning Generational Programming: What I had to release—from the guilt of wanting more to the fear of being misunderstood—and how that opened up space for alignment.
Redefining Success as a First-Gen Latina: How I stopped measuring worth by what I could endure and started defining success by what felt like home.
The Ripple Effect of Alignment: From building a freedom-based business to meeting my now-husband, hear how one decision reshaped every area of my life.

If you’ve ever felt torn between honoring your roots and choosing your dreams, this episode will remind you that it’s not either/or—it’s both/and. How to Work with Liz: Details to Apply for private 1:1 coaching — June and July spots now open: Book a Consult Here. Follow Liz on Instagram to connect: @thelizfernandez Learn about Liz's Offerings: https://thelizfernandez.com Let’s Stay Connected: Join my email community for grounded, identity-led coaching insights I don’t share anywhere else: https://thelizfernandez.com/email

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A mindset and identity shift for first-gen Latinas ready to stop surviving and start intentionally creating their dream life.

If you’ve ever felt like you’re just “getting by” or that you’re stuck in survival mode, this episode is for you. In this powerful solo episode, Liz unpacks what it means to move from reactivity to intentionality—from survival to creator mode. Through her personal story and real client examples, you’ll discover how to reclaim your identity as someone who creates new opportunities, not just for yourself, but for generations to come.

Why You Should Listen: * Shift from Survival to Self-Trust: Learn why your nervous system defaults to survival—and how to interrupt that pattern with intentional creation. * Reframe Your Story: Understand why survival mode is proof that you’ve been a creator all along. * Own Your Identity as a Creator: Discover the SHIFT framework to help you take aligned action from a place of empowerment, not burnout. * Real Client Wins: Hear how Liz’s clients reframed their survival skills into six-figure businesses, international moves, and dream life pivots. * Step Into Possibility: Walk away with practical prompts to rewire your creator identity and stop disqualifying yourself from the life you truly want.

Whether you’re dreaming of starting a coaching business, pivoting careers, or simply craving more from your current season—this episode is your reminder that it’s not just a dream. It’s your next reality.

How to Work with Liz: Apply for private 1:1 coaching — June spots now open: Book a Consult Here. Follow Liz on Instagram to connect: @thelizfernandezLearn about Liz's Offerings: https://thelizfernandez.com

Let’s Stay Connected: Join my email community for grounded, identity-led coaching insights I don’t share anywhere else: https://thelizfernandez.com/email

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If choosing yourself still feels selfish or unsafe, it’s not a mindset issue—it’s an identity one. In this episode, we unpack why first-gen, high-achieving women often stall not because they lack clarity—but because they’re unconsciously disqualifying themselves from the life they deeply desire. If you’ve ever felt resistance toward making big, aligned decisions, this episode is the permission slip and reframe you’ve been craving.

Why you should listen: • Shift from Survival to Self-Trust: Understand why your nervous system resists ease and joy—and how to move from self-sacrifice to self-leadership. • Heal Identity Conflicts: Learn how internalized roles (like the “good daughter” or “the strong one”) sabotage your next-level decisions and growth. • Normalize Your Evolution: Discover why choosing alignment may look like rebellion in your family or culture—and why that’s part of your healing. • Implement Practical Identity Anchoring: Walk away with 3 powerful tools to help you embody your future self in real time.

If you're stuck between the life you have and the one you can't stop dreaming about, this episode will help you see that your vision isn’t just possible—it’s already yours. You just need to start identifying as her.

How to work with Liz: Apply for private 1:1 coaching (June spots open now)

💌 Join my email community for grounded, identity-led coaching insights, behind-the-scenes shares, and aligned business lessons I don’t post anywhere else: [https://thelizfernandez.com/email]

Want more in-the-moment support and reminders that you’re not alone on this path? Stay close on Instagram: [www.instagram.com/thelizfernandez]

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Episode Summary:

In this inspiring episode of Beyond Private Practice, host Liz Fernandez shares how making aligned decisions is the key to creating the life you've always dreamed of. Instead of waiting for safety or certainty, Liz discusses how embracing small, brave choices can create a powerful ripple effect in your life and business.

From moving abroad to Mexico City, leaving a long-term relationship, and investing in her first coach, Liz reflects on the pivotal decisions that shaped her journey as a first-gen Latina entrepreneur. She shares practical steps to help you make aligned decisions, even when they feel scary or uncertain.

If you’re tired of waiting for the perfect moment and want to start making choices from a place of trust rather than fear, this episode is for you.

What You’ll Learn:

How to move from survival mode to making aligned decisions
Why waiting for certainty often means waiting forever
The ripple effect of small, consistent choices that transform your life
How to embrace your identity as a decision-maker and creator
Real-life stories of brave decisions that shaped Liz’s life
Practical steps to start making decisions that align with your dream life today

Favorite Quotes:

“Waiting for safety often means waiting forever. You can create your own safety by trusting your desires.”
“The most powerful decisions aren’t always loud or dramatic—they’re the quiet, aligned ones that shape your future.”
“Your dream life isn’t built from one massive decision, but from small, brave choices that stack up over time.”

This Episode Is For You If:

You're a first-gen, high-achieving mujer ready to make bold, aligned choices
You often delay decisions until they feel 100% safe or planned
You’re navigating big life changes and want to trust your instincts
You’re ready to break free from overthinking and step into your power
You want to learn how small, intentional decisions can create lasting impact

How to Work with Liz Currently:

Work with me privately in 1:1 Coaching – Ready for personalized support to build your dream coaching business and make aligned choices? Apply here
Join the Therapist to Coach Collective – My signature 12-month group program for therapists transitioning into coaching.
Subscribe to my Email Community – Get exclusive insights and behind-the-scenes content straight to your inbox. Subscribe here
Visit my Website – Explore coaching programs, free resources, and more. Visit here
Follow me on Instagram – Daily inspiration, slow living in Mexico City, and behind-the-scenes insights: @TheLizFernandez

Loved This Episode? Please Share it/Review it:

If this episode spoke to you, text it to a friend or share it on Instagram and tag @TheLizFernandez. Your support helps other Latinas and first-gen women find the inspiration and strategy to build a life and business they love.

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In this raw and real episode of Beyond Private Practice, host Liz Fernandez opens up about the moment she stopped chasing external validation—through degrees, certifications, and titles—and finally gave herself permission to pursue the life of her dreams.

This is a must-listen for first-gen, high-achieving mujeres, eldest daughters, and therapists who are ready to transition into coaching but feel stuck in a cycle of overproving. Liz shares how she went from burnout and "maybe one day" energy to building a soul-aligned business, relocating to Mexico City, finding love, and helping other Latinas do the same.

If you've ever questioned whether you're “ready enough,” “qualified enough,” or worthy of more ease, freedom, and fulfillment—this episode is your sign. It’s time to lead from who you already are, not from what you think you need to prove.

What You’ll Learn: * How to break the cycle of “earning” your worth through degrees and credentials * The 3 steps to start living your dream life now—plus a bonus mindset shift * Why your fear isn’t about starting, it’s about being seen * The powerful truth behind “you’re not new to helping people” * What it looks like to live and lead from alignment, not survival * Why permission is more powerful than another program or piece of paper

Favorite Quotes: “I didn’t need more proof. I needed more trust—in myself, in my desires, in my voice.” “You’re not new to coaching—you’re just new to being seen in your full power.” “I stopped chasing degrees and finally started chasing a life that looked and felt like me.” This Episode Is For You If:

You're a first-gen therapist, coach, or service provider stuck in over-achievement mode
You’re an eldest daughter navigating deep identity shifts
You’ve told yourself “maybe later” for years—and you’re ready to go all in
You want to build a business and life that reflects your current season and values
You’re done with burnout and want to create more space, choice, and freedom

How to work with Liz: Work with me privately 1:1 – Ready for personalized support to build your dream coaching business as a high-achieving Latina leader? Apply here

Join the Therapist to Coach Collective – My signature 12-month group program for therapists ready to launch or grow their coaching business with aligned strategy and soul. Learn more

Join my email community – Get behind-the-scenes insights, voice notes, and exclusive podcast extras delivered straight to your inbox. Subscribe here

Visit my website – Explore coaching programs, free resources, and more support to grow your brand and business. Visit here

Follow me on Instagram – For daily coaching insights, slow living in Mexico City, and behind-the-scenes moments:@thelizfernandez

📲 Loved this episode? Share it: If this episode spoke to you, text it to a friend or share it on IG and tag@thelizfernandez! Your shares help other Latinas and first-gen women find the support and strategy they need to build a life and business they love.

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Are you feeling stuck—like something has to change, but you don’t know what to do next?

This episode will help you get clarity on why that stuckness isn't confusion—it's grief.

In this powerful and deeply personal episode, Liz unpacks how the identities, roles, and expectations you’ve internalized might be the very thing holding you back from the next chapter of your life. Especially for therapists, first-gen women, and purpose-driven professionals, this conversation is about honoring who you’ve been while expanding into who you’re becoming.

You’ll learn how to:

Get unstuck by releasing old identities that no longer fit
Find your purpose without starting over from scratch
Work through fear of judgment and cultural conditioning (especially if you're first-gen)
Use your existing skills and lived experience to build something aligned
Understand why what feels “too easy” is often your biggest gift
Take aligned action with the Simple Start to Freedom™ method

Whether you’re a therapist, healer, coach, or just someone craving a deeper life transition, this episode will help you move through grief, find clarity, and finally take that next aligned step. This episode is for you if you're searching for:

first-gen Latina business coaching, why strategy isn’t working in business, coaching for therapists, how to grow a coaching business, sustainable business growth, Latina entrepreneur mindset, identity-based business strategy, business tips for women of color, how to find your purpose, feeling stuck in your career, personal development for therapists, burnout recovery, identity work in entrepreneurship

Quotes from the Episode:

“You’re not stuck because you’re lost. You’re stuck because you’re grieving a past version of yourself.”

“What’s holding you back is what you’re holding on to—and it’s okay to let it go.”

“You’re not starting over. You’re starting deeper.”

Work with Liz: If you’re ready to move through this season with clarity, purpose, and real support—I would love to guide you. I have one spot left for May inside my 1:1 coaching container.

Schedule your free consultation call here: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule?fbclid=PAZXh0bgNhZW0CMTEAAafEQG1rrVJDHhUW496JyvvlvG9iy1GEhw-oSVusX5l7Vg0aOUg5P-kEAC0vKg_aem_UIb-zxz3qiBGiD74hdgHiA (Don’t wait—these spots fill fast and this could be the clarity you’ve been needing.)

Let’s stay connected:

Join my email community for exclusive content, tips, wisdom + future offers
DM me on Instagram @thelizfernandez and share what part of this episode moved you
Share this episode with someone who’s standing at the edge of something new—they don’t have to do it alone either.
Visit My Website: https://thelizfernandez.com/

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Episode 131: Why Traditional Business Strategy Doesn’t Work for First-Gen Latinas — And What Actually Helps This episode is for the first-gen Latina entrepreneur who’s been following all the business strategies — downloading freebies, investing in courses, hiring coaches — and still feels stuck.

This isn’t an anti-strategy episode. It’s a real conversation about why the strategies you’ve been taught might not feel aligned — especially if you’re navigating survival mode, self-doubt, and systems that weren’t built with your lived experience in mind.

It’s not that strategy is wrong — it’s that strategy without identity doesn’t land for many of us. And that’s exactly what I’m breaking down in this solo episode.

Whether you're a Latina coach, a therapist becoming a coach, or you're just starting to build your own service-based business, this episode will help you understand what’s really going on beneath the surface — and what to do instead.

In this episode, I cover: * Why traditional business strategy often fails first-gen business owners * How cultural and generational narratives affect your success * The role of identity in business growth * How to grow a coaching business without burnout * Three mindset shifts to build a business that honors your energy, story, and nervous system

This is an invitation to stop questioning your worth and start reclaiming your power. You’re not broken — the tools you were handed just weren’t designed for where you’re going. But that doesn’t mean you can’t build a powerful, sustainable business that aligns with who you are.

Ready to work together? → Book a 1:1 consult call to explore if private coaching is the next step: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule → Want to turn your skills into a thriving coaching business? Learn more about my signature group program, The Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective#therapisttocoachcollective Stay Connected! → Follow me on Instagram for weekly mindset shifts and behind-the-scenes coaching content: https://www.instagram.com/thelizfernandez/ → Visit my website & Join my Email Community for more resources: https://thelizfernandez.com/ This episode is for you if you're searching for: first-gen Latina business coaching, why strategy isn’t working in business, coaching for therapists, how to grow a coaching business, sustainable business growth, Latina entrepreneur mindset, identity-based business strategy, business tips for women of color

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EP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina If you’ve been feeling stuck, questioning your next move, or wondering if now is really the time to start a business—this episode is for you.

In today’s conversation, I’m sharing the raw story of how I started my coaching business during the height of global uncertainty, without a business degree, while still working a grant-funded job that could’ve disappeared at any moment.

This episode is especially for my first-gen Latinas, therapists, educators, and daughters of immigrants who are feeling the weight of instability but know they’re meant for more.

You’ll hear how I went from survival mode to building a 6-figure coaching business, and the exact mindset + identity shifts that helped me move forward—even when the world felt like it was falling apart.

What You’ll Learn in This Episode: * How I made my first brave move as a brand new coach with no business background * The identity work that helped me grow a sustainable 6-figure business * What it really means to start showing up for your business in uncertain times * 3 tangible steps you can take this week to create momentum * How to stop outsourcing safety and build income on your own terms * Why therapists and service providers don’t need to practice under their license to thrive

This episode is for you if: * You’re a first-gen therapist, coach, or healer ready to start or grow your business * You’ve been holding back because of fear, instability, or lack of clarity * You’re craving financial freedom but want to do it in an aligned, strategic way * You’ve told yourself “now’s not the right time”—but your gut says otherwise * You’re ready to become the version of you who stops waiting for permission

Resources & Support Mentioned: * Book a free consultation call to work with Liz 1:1 or with a VIP Day in Mexico City * Join my free email community for weekly identity, mindset + business tips * Curious about what it’s like to work with me? Listen to past episodes featuring my private clients' transformation stories from Feb & March.

Loved This Episode? * Text it to a friend who needs this message right now * Tag me on IG @thelizfernandez with your favorite takeaway * Leave a review to help more first-gen entrepreneurs find this show and feel seen

SEO Keywords Targeted: * how to start a coaching business * 6-figure coaching business success story * building a business during uncertain times * business coaching for first-gen entrepreneurs * how therapists can start a coaching business * coaching business for Latinas * income streams for women of color * business coaching for daughters of immigrants

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Episode Title: Why You’re Not Failing: Moving Through the In-Between Seasons of Business Growth

Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC

Episode Summary: If you’ve been showing up, doing the inner work, investing in your growth, and still feel like things aren’t clicking yet — this episode is for you.

In this soul-nourishing and empowering conversation, Liz Fernandez shares why feeling stuck in your business isn’t a sign of failure — it’s a sacred season of becoming. Whether you're a first-gen entrepreneur, therapist, coach, or healer navigating life and business at the same time, this episode will help you reframe the in-between as growth in progress.

You’ll learn how to stop making lack of results mean something about you, why your 40% is more than enough, and how to shift your identity to align with the next-level version of yourself. Liz breaks down three powerful identity shifts to help you build momentum, feel safe being visible, and stay grounded in your purpose — without falling into burnout or hustle mode.

If you’re craving sustainable business growth and deeper self-trust, this episode is your permission slip to slow down and still rise.

Timestamps: 00:01 – What the in-between season of business really is 02:00 – Why you feel the urge to do more when results aren’t showing 03:45 – The myth of falling behind and why your 40% is enough 06:00 – Client breakthroughs that didn’t come from doing more 08:00 – The first identity shift: embodying the coach who’s already booked out 10:30 – The second identity shift: trust that your work already works 12:00 – The third identity shift: building safety in visibility 14:00 – Why this work is bigger than you 15:00 – How to move through resistance and into expansion 16:00 – How to work with Liz for deeper, personalized support

Episode Highlights: Redefining Momentum: Liz challenges the idea that growth only looks like external wins and shows how small shifts are powerful proof that things are working. The Three Identity Shifts: Learn how to embody your future self, trust your existing expertise, and build nervous system safety around being visible. Client Wins in the In-Between: From Instagram Lives to simplified offers, Liz shares real client examples that prove growth is always happening — even when it’s quiet. Permission to Do Less: You don’t need to hustle harder. You need to become the version of you who’s ready to hold what you’re calling in.

Category: Latinas in Business, Identity Work, Personal Growth, First-Gen Entrepreneurs, Mindset Shifts

Keywords: in-between season of business, identity work, Latina entrepreneur mindset, normalize slow growth, women of color in business, how to get unstuck, first-gen coach, visibility mindset, personal growth in entrepreneurship, imperfect action, mindset shifts

Work With Liz: Private 1:1 Coaching: Ready to move through this season with support? Private coaching is where strategy meets soul, and you become the version of you who holds the life and business you’re calling in. Now booking for May Includes: Bi-weekly calls + private voice message support Click here to apply

Therapist to Coach Collective: Learn More & Join TCC

Join Our Community: Email Community: Subscribe for updates and exclusive resources Follow Liz on Instagram: @thelizfernandez Website: https://thelizfernandez.com Leave a Review: If this episode spoke to you, share it with a friend or leave a review — it helps more first-gen women find this work.

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Show Notes for Episode: How Unconventional Thinking Leads to Freedom Work with Liz: 👉 Private Coaching: Learn More & Book a Consultation to Apply 👉 Therapist to Coach Collective: Learn More & Join TCC

Episode Summary: They called me delusional—and honestly? Maybe I was. But every bold, seemingly impossible decision I made brought me closer to the freedom I have today.

This episode is a continuation of last week’s conversation on being unrealistic, but today, we’re going even deeper. If you’ve ever made a decision so big and bold that people questioned your sanity (and you started questioning yourself too), this is for you.

I’m sharing how being “delusional”(having unconventional thinking) isn’t a bad thing—it’s actually a superpower. It’s what allows us, as Latinas and eldest daughters, to break cycles, create financial freedom, and build lives beyond what we ever imagined.

This episode will inspire you to: ❤️‍🔥 Stop letting other people’s fears define your dreams ❤️‍🔥 Lean into your boldest, biggest vision—even when it scares you ❤️‍🔥 See delusion as a necessary step to freedom, wealth, and success ❤️‍🔥 Take tangible steps toward creating a life & business that align with your values

This is your sign to stop playing small. Being delusional might just be the best thing you ever do.

Timestamps: 00:01 – Why being delusional is actually a good thing 01:30 – The boldest, most delusional decisions I’ve made (and how they paid off) 04:15 – How I built a $700,000 coaching business while working just 3 days a week 06:00 – The role of vision boards, mindset shifts & manifestation in my journey 09:30 – My first $25K launch & how I saved $50K to quit my job 12:45 – Moving to Mexico City, finding love again & building a life of freedom 15:30 – Why financial independence is non-negotiable for Latinas right now 17:00 – How to work with Liz & take your next bold step

Episode Highlights: ✨ Delusion = Vision Before Proof – Why people doubt your dreams until they become reality. ✨ From $400 Offers to a $700K Business – How I overcame fear & scarcity mindset to charge my worth. ✨ Manifesting & Money Mindset Shifts – The power of vision boards, visualization & believing in yourself. ✨ Freedom, Love & Financial Independence – How being delusional led me to a life beyond what I imagined.

Category: Latina Entrepreneurship, Wealth Building, Identity Work, Personal Growth

Keywords: Latina entrepreneurs, mindset shifts, breaking cultural cycles, choosing freedom, financial independence, personal growth, money mindset

Join Our Community: 📩 Email Community: Subscribe for updates and exclusive resources! 📲 Follow Liz on Instagram: @thelizfernandez 🌎 Website: https://thelizfernandez.com

If this episode resonated with you, share it with a friend who needs this reminder and don’t forget to leave a review.

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Show Notes for Episode 127: The Power of Being Unrealistic Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC

Episode Summary: What if being realistic is actually what’s holding you back? In this empowering episode, Liz Fernandez unpacks how embracing unrealistic thinking has been the key to creating a life of freedom, joy, and abundance.

As a Latina, eldest daughter of immigrants, Liz grew up believing that stability was the goal and that dreaming big was for other people. But she realized that being realistic was just another way of playing small.

In this episode, Liz shares the bold, unrealistic choices that changed everything for her—from turning down a six-figure therapy job to moving to Mexico City—and how you can start rewriting the rules for your own life.

This episode will inspire you to: ❤️‍🔥 Break free from the limitations of being “realistic” ❤️‍🔥 Trust your vision even when others don’t understand it ❤️‍🔥 Take bold, imperfect steps toward the life you want ❤️‍🔥 Redefine success on your terms

This is your permission slip to stop waiting for the “right time” and start going after your biggest dreams—right now.

Timestamps: 00:01 – Welcome & why being realistic keeps you stuck 01:15 – How our upbringing as Latinas teaches us to play small 03:30 – The biggest unrealistic decisions that changed Liz’s life 06:45 – Overcoming fear & self-doubt when taking big risks 10:00 – Trusting yourself when no one else understands your vision 13:20 – How to start making bold moves toward your dreams today 15:30 – How to work with Liz to create freedom and impact

Episode Highlights: ✨ The Hidden Cost of Being Realistic – How playing it safe keeps you from joy, freedom, and true fulfillment. ✨ How Liz Redefined Success – From turning down a six-figure therapy job to moving to Mexico, every major move Liz made was considered unrealistic. ✨ Trusting Your Vision Even When It Feels Scary – How to push past fear, self-doubt, and external pressure. ✨ Steps to Start Thinking Unrealistically – Simple mindset shifts to help you dream bigger and take action.

Category: Latina Entrepreneurship, Mindset Shifts, Identity Work, Personal Growth

Keywords: Latina entrepreneurs, mindset shifts, breaking cultural cycles, choosing freedom, identity work, taking bold action, personal growth

Join Our Community: 📩 Email Community: Subscribe for updates and exclusive resources! 📲 Follow Liz on Instagram: @thelizfernandez 🌎 Website: https://thelizfernandez.com

If this episode resonated with you, share it with a friend who needs this reminder and don’t forget to leave a review! 💫

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How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno

Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Gina Moreno, a multi-passionate entrepreneur, coach, speaker, and content creator who left a successful career in engineering to build a life and business rooted in alignment and joy.

Gina shares her journey from working at Microsoft in a high-paying tech role to launching multiple income streams, including coaching, speaking engagements, Airbnb hosting, and content creation. She discusses how she overcame the fear of leaving stability, embraced her multi-passionate nature, and built a brand that aligns with her values.

If you have ever felt like you have too many interests or questioned whether you can monetize your passions without choosing just one path, this episode is for you.

Want to build a business that supports your life and values? Work with Liz one-on-one to create an intentional growth strategy, structure multiple income streams, and confidently step into your next level.

About Gina Moreno Gina Moreno is a multi-passionate entrepreneur, TEDx speaker, and first-generation Latina engineer who has built a thriving business by integrating coaching, content creation, and public speaking. She is the founder of Empowermente, where she helps ambitious Latinas develop confidence, gain clarity, and take bold actions to create businesses and lives aligned with their values.

In addition to coaching, Gina has monetized her expertise as a public speaker, content creator, and Airbnb superhost. She has shared her story and advocacy for Latines on platforms like NBC, Univision, and Business Insider.

Gina’s unique approach blends mindset shifts, confidence-building, and actionable strategies to empower her clients to create multiple streams of income through passion projects and entrepreneurial ventures.

With a mission to uplift and empower, Gina creates a safe space for her clients to heal, dream bigger, and step into their highest selves while exploring tools like content creation, side hustles, and business development for personal and professional growth.

Timestamps 00:01 – Gina’s Journey: From Engineer to Multi-Passionate Entrepreneur 03:44 – The Moment She Knew She Wanted More Than Corporate Success 07:09 – How to Manage Multiple Ventures While Staying Aligned and Productive 08:43 – Integrating Coaching with Speaking, Content Creation, and Airbnb 13:26 – Building a Powerful Personal Brand and Monetizing Your Presence 17:29 – How to Start When You Have Multiple Passions but Feel Overwhelmed 21:33 – Pushing Past Perfectionism and Fear When Launching Something New 23:43 – Stepping into a Coaching Identity After a Corporate Career 29:48 – The Reality of Launching a Coaching Business and What Surprised Gina 36:07 – How to Build a Sustainable Business That Supports Your Life and Values 41:06 – Mindset Shifts That Helped Gina Attract New Opportunities 45:24 – The Role of Joy, Confidence, and Alignment in Business Success

Episode Highlights * Embracing Multi-Passionate Entrepreneurship – Why Gina refuses to choose just one path and how she successfully integrates multiple income streams. * Monetizing Your Unique Story – How Gina leveraged her lived experiences to build a brand that attracts speaking opportunities, clients, and media features. * Overcoming Fear and Self-Doubt – How Gina pushed past imposter syndrome and stepped into her role as a coach and mentor. * The Power of Taking Imperfect Action – Why you don’t need to have everything figured out before launching your business or project. * Creating a Business That Supports Your Life – The strategies Gina uses to ensure her business aligns with her lifestyle, values, and personal fulfillment.

Category Latina Entrepreneurs, Multi-Passionate Business Growth, Coaching and Personal Brand, Mindset and Business Strategy

Keywords multi-passionate entrepreneur, Latina coaching business, personal brand strategy, quitting corporate, monetizing passions, speaking engagements, coaching mindset, pricing your services, business alignment, mindset shifts

Connect and Work with Liz Fernandez Website: https://thelizfernandez.com/Instagram: @thelizfernandezWork with Liz in Private Coaching: Learn More and Book a ConsultationTherapist to Coach Collective: Learn More and Enroll

Connect with Gina Moreno 🌎 Empowermente – Coaching for Ambitious Latinas 🔗 Website: https://www.empowermente.com/📸 Instagram: @soyginamorenoTikTok: @soyginamoreno Free Productivity guide: https://guide.soygina.com/productivity

🎤 Public Speaking and Brand Collaborations 📸 Instagram: @soyginamoreno

Gina’s Next Level Latina Group Coaching Program is now open for enrollment. If you’re an ambitious Latina looking for confidence, clarity, and aligned action, apply now to join the next cohort.

Loved this episode? Take a screenshot, share it on Instagram, and tag us. Don’t forget to leave a review—it helps more multi-passionate entrepreneurs step into their power and build businesses that light them up.

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From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán

Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Efi Guzmán, a Mexicana entrepreneur who built two mission-driven businesses rooted in her culture, passion, and purpose.

Efi shares her deeply personal journey of navigating career uncertainty, overcoming self-doubt, and ultimately building Con Intención, a business that honors Mexican artisans, and a thriving virtual assistant business supporting WOC entrepreneurs. She dives into the challenges of pricing her services, trusting herself as a business owner, and the mindset shifts that helped her scale sustainably—without sacrificing her well-being.

If you have ever questioned whether you can build a business that aligns with your values while providing financial stability and freedom, this episode is for you.

Want to build a purpose-driven business that feels aligned and sustainable? Work with Liz one-on-one to create an intentional growth strategy, confidently price your services, and build a business that supports your life, not the other way around.

Apply for Private Coaching: Learn More and Book a Consultation

About Efi Guzmán Efi Guzmán is the founder of Con Intención, a business dedicated to preserving and celebrating Mexican artistry through ethically sourced, handmade goods. She is also a virtual assistant for WOC entrepreneurs, specializing in content repurposing, admin support, and design.

As a Mexicana entrepreneur living in Guanajuato, Efi’s journey has been one of resilience, healing, and deep intention. She started her business after struggling with career misalignment, a lack of fulfillment in traditional jobs, and a life-changing health crisis. Now, she helps bridge cultural and economic gaps while running a sustainable, passion-driven business.

Her story is a reminder that everything you desire is possible when you lead with courage, trust, and intention.

Timestamps 00:01 – Efi’s Story: From Career Confusion to Entrepreneurship 04:07 – The Moment She Knew She Couldn’t Stay in a 9-5 06:36 – Discovering Her Purpose Through Artisanal Work in Mexico 12:04 – Overcoming Fear and Self-Doubt as a First-Gen Latina Entrepreneur 17:44 – Managing Two Businesses: Con Intención and Her Virtual Assistant Business 23:34 – The Mindset Shift That Helped Efi Charge Her Worth 29:40 – Navigating Pricing and Raising Rates Without Guilt 35:15 – Taking a Month-Long Break from Business and Why It Changed Everything 43:30 – Creating a Business That Supports Your Life and Priorities 50:05 – Advice for Aspiring Entrepreneurs Who Feel Stuck

Episode Highlights * Owning Your Worth and Raising Your Prices – How Efi went from charging twenty dollars per hour to confidently pricing her VA services at over one thousand dollars per package * Bridging Culture and Commerce – Why Efi’s commitment to ethical pricing and honoring artisans makes Con Intención unique * Redefining Entrepreneurship – Breaking free from scarcity and fear-based narratives around running a business * Sustainable Growth and Rest – Why Efi took a month off from her business and what she learned from it * Trusting the Process – How letting go of control and embracing the unknown helped her scale

Category Latina Entrepreneurs, Sustainable Business Growth, Pricing and Mindset, Purpose-Driven Business

Keywords small business growth, Latina entrepreneurs, pricing your worth, quitting nine-to-five, virtual assistant business, ethical sourcing, Mexican artisans, women of color in business, sustainable entrepreneurship, business mindset

Connect and Work with Liz Fernandez Website: https://thelizfernandez.com/Instagram: @thelizfernandezApply for Private Coaching: Learn More and Book a ConsultationTherapist to Coach Collective: Learn More and Enroll

Connect with Efi Guzmán Con Intención – Handmade Artesanías from México 🔗 Website: https://conintencionmx.com📸 Instagram: @conintencionmex

💻 Virtual Assistant Services for WOC Entrepreneurs 📸 Instagram: @efi.guzman

Efi is currently accepting two new VA clients for March. If you are a WOC entrepreneur needing support with content repurposing, admin, or design, reach out to her as soon as possible.

Loved this episode? Take a screenshot, share it on Instagram, and tag us. Don’t forget to leave a review. It helps more women build the intentional, purpose-driven businesses they deserve.

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Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with Alexis Becerra, a Leadership Coach for Latina professionals who left a high-level leadership role in education after experiencing extreme burnout and a toxic work environment. Alexis shares her deeply personal journey of choosing herself over job security, walking away from the “golden handcuffs,” and building a thriving coaching and consulting business that allowed her to generate $50K in revenue within months of starting.

She dives into the workplace abuse cycle, the emotional and physical toll of burnout, and the mindset shifts that helped her step into her expertise as a consultant and leader. If you’ve ever felt trapped in a toxic work environment or wondered if you could build something on your own, this episode is your sign that a new path is possible.

Thinking about leaving your 9-5 but unsure how to make it sustainable? Work with Liz 1:1 to create a custom roadmap, mindset support, and business strategy designed just for you.

Apply for Private Coaching here.

About Alexis Becerra Alexis Becerra is a Leadership Coach for Latina professionals, helping Latinas heal and rebuild after unhealthy and toxic work environments. She is on a mission to uplift the community by helping Latina game changers and disruptors reclaim their power and build careers that honor their well-being.

As a Mexican-American, first-gen, bicultural Latina leader, Alexis knows firsthand the challenges of navigating systems that don’t always see or support you. With over a decade of experience as a Licensed Marriage and Family Therapist and leader, she specializes in trauma-informed coaching to help women break free from toxic workplaces and step into leadership with confidence and self-trust.

Now, Alexis runs a thriving coaching and consulting business, supporting professionals in career transitions, leadership development, and workplace healing. Her mission is to ensure that no Latina struggles in silence and that every woman she works with knows her worth.

Timestamps: 00:01 – Alexis’ Story: The Breaking Point That Led to Her Career Pivot 03:08 – How Burnout and Toxic Workplaces Affect Women of Color 04:25 – The Red Flags of a Toxic Work Environment 10:27 – The Workplace Abuse Cycle and Why It’s Hard to Leave 12:04 – Choosing Herself Over a Pension: The Mindset Shift That Changed Everything 19:43 – Rebuilding After Leaving: Rest, Travel, and Reclaiming Her Life 28:07 – How She Built a Business and Landed $50K in Contracts in Her First Few Months 35:15 – Overcoming Fear of Charging and Owning Her Expertise as a Consultant 43:30 – The Freedom of Being Your Own Boss: Life as a Digital Nomad 50:05 – Advice for Women in Toxic Workplaces Who Want to Break Free

Episode Highlights * The Hidden Workplace Abuse Cycle – How toxic jobs manipulate employees into staying through guilt, gaslighting, and false hope. * Burnout Isn’t Just Mental—It’s Physical – How Alexis' body started breaking down before she realized how serious her situation was. * Breaking Free from Golden Handcuffs – Why financial fears keep professionals stuck and how Alexis made the leap despite them. * Mindset Shifts for Leaving a 9-5 – The exact reframes that helped Alexis confidently step into her new career. * Making Your Own Money – How Alexis replaced her salary and built a business from scratch in just a few months.

Category Latina Entrepreneurs | Career Transitions | Workplace Healing | Business and Mindset

Keywords career burnout, leaving a toxic job, workplace trauma, Latina entrepreneurs, career transition coaching, quitting 9-5, consulting business, therapist to coach, leadership development, workplace abuse

Connect and Work with Liz Fernandez Website: https://thelizfernandez.com/ Instagram: @thelizfernandez Apply for Private Coaching: Learn More and Book a Consultation Therapist to Coach Collective: Learn More and Enroll

Connect with Alexis Becerra Instagram: @itsalexisbecerra Website: www.itsalexisbecerra.com LinkedIn: www.linkedin.com/in/itsalexis-becerra

Loved this episode? Take a screenshot, share it on Instagram, and tag us. And don’t forget to leave a review—it helps more women break free from toxic workplaces and create their own success stories.

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Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with her private client, Katherine Rodriguez, a bilingual therapist who went from working full-time in education for 11 years to leaving her 9-5 in just 2 months—and fully booking her private practice in just 30 days.

Katherine shares how she overcame imposter syndrome, made bold decisions despite fear, and built a thriving business that aligns with her values. She dives into the mindset shifts, nervous system support, and strategic planning that allowed her to transition out of her job with confidence through private coaching with Liz.

If you’re a therapist or service provider wondering if now is the right time to go all-in on working for yourself, this episode will not only inspire you—but show you what’s possible when you have the right support and strategy in place.

Ready to make your own transition out of the 9-5? Work with Liz 1:1 and get a custom roadmap, mindset coaching, and a strategy designed just for you. Apply for Private Coaching here: https://thelizfernandez.com/privatecoaching

About Katherine Rodriguez Katherine Rodriguez is a bilingual Licensed Marriage and Family Therapist, Self-Worth Coach, and Relationship Coach based in California with 15 years of experience as a clinician in education. Specializing in life transitions and self-worth, she helps individuals navigate major changes while building confidence and resilience.

Based in the Bay Area, Katherine has had the unique privilege of serving diverse populations, including children, teens, and families from various cultural and socioeconomic backgrounds.

In 2024, she launched Inner Me Therapy, a private practice dedicated to supporting children, teenagers, and first-generation adults through life transitions. Her approach is rooted in compassion and cultural awareness, creating a safe and welcoming space where clients can explore their challenges and build the resilience needed to thrive.

With a passion for creating safe and inclusive spaces, Katherine works to foster environments where individuals feel seen, heard, and valued. She is deeply committed to empowering underrepresented communities to use their voices, prioritize their mental health, and embrace their authentic selves.

Katherine’s work is guided by the belief that every person has the innate capacity for resilience and the power to grow into the best version of themselves.

Timestamps: 00:01 – Katherine’s Journey: From 11 Years in Education to Private Practice 03:08 – The Mindset Shifts That Helped Her Trust Herself & Take the Leap 04:25 – How She Overcame Imposter Syndrome & Built Confidence as a Business Owner 10:27 – The Exact Steps She Took to Transition to Private Practice 12:04 – Why She Thought She Needed More Time—But Actually Needed Mindset Support, a Nervous System-Aligned Plan, & the Right Strategy 19:43 – The Moment She Knew She Was Ready (Even When It Felt Scary!) 28:07 – Her Biggest Lessons from Becoming 9-5 Optional So Quickly

🔥 Episode Highlights: Mindset Over Time: Katherine initially thought she needed more time to feel ready, but in reality, she needed mindset support and a plan that worked with her nervous system. From Fear to Fully Booked: How shifting her self-belief helped her book out her private practice in just 30 days. Creating Financial Safety: The strategy that helped Katherine leave her 9-5 without financial panic. Identity Shifts: Stepping into the role of a business owner and CEO—without guilt.

Category: Latinas in Business, Private Practice Growth, Therapist to Coach, Business & Mindset

Keywords: private practice success, leaving 9-5, therapist entrepreneurship, business mindset shifts, booking out private practice, Latina therapists, therapist to coach transition, financial planning for private practice Connect & Work with Liz Fernandez:

Website: https://thelizfernandez.com/Instagram: @thelizfernandez

Apply for Private Coaching: Learn More & Book a ConsultationTherapist to Coach Collective: Learn More & Enroll

From Therapist to Coach Weekly Email Series: Click Here

– Connect with Katherine Rodriguez: Private Practice (Therapy): @intermetherapy_Coaching: @innerheartcoachWebsite: www.intermetherapy.com

If you're navigating life transitions or working on self-worth, Katherine is the therapist & coach you need.

🔥 Loved this episode? Take a screenshot, share it on Instagram, and tag us! And don’t forget to leave a review—it helps more therapists & coaches find this podcast and create their own success stories!

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Work with Liz: * Private Coaching: Learn More & Book a Consultation to Apply * Therapist to Coach Collective: Learn More & Join TCC

Episode Summary: What if your wildest dreams were closer than you think? In this empowering episode of Beyond Private Practice, Liz Fernandez dives into how you can turn your biggest, most unimaginable dreams into tangible goals. Growing up, many of us—especially Latinas—were taught to prioritize others before ourselves, but Liz flips the script, showing you how to put your dreams at the forefront without guilt.

Liz shares personal stories and actionable steps to help you start embodying the person you want to become right now. Whether your dream is to start a podcast, launch a business, or make time for your passions, Liz shows you how to align your vision with your calendar and take consistent, small steps to bring it to life.

This episode will inspire you to: ❤️‍🔥 Reflect on your values and prioritize your dreams unapologetically. ❤️‍🔥 Align your time and actions with your long-term vision. ❤️‍🔥 Take messy, imperfect steps toward creating the life you want. ❤️‍🔥 Start embodying the identity of the person you aspire to be.

This episode is packed with tough love, practical advice, and inspiration to help you claim your dreams and take the first step—no matter how small.

Timestamps: * 00:01 – Why your wildest dreams are closer than you think * 01:30 – The power of aligning your time with your priorities * 03:15 – Why taking imperfect action is the key to progress * 05:00 – Liz’s journey to launching her podcast and breaking limiting beliefs * 08:00 – Breaking cycles as Latinas and embracing big dreams * 10:45 – Small, actionable steps to start embodying your dreams * 12:30 – How to work with Liz to create freedom and impact

Episode Highlights: * Aligning Your Calendar with Your Dreams: Liz shares why your schedule reflects your priorities and how to shift it to align with your vision. * Breaking Cycles for Future Generations: By prioritizing your dreams, you inspire others in your community to dream bigger. * Embracing Imperfect Action: You don’t have to wait for the perfect time—start small and build evidence for your new identity. * Liz’s Personal Journey: From procrastination to launching her podcast, Liz explains how she turned her vision into a reality.

Category: Latinas in Business, Goal Setting, Identity Work, Personal Growth

Keywords: Bring dreams to life, prioritize your goals, break cultural cycles, Latina entrepreneurs, imperfect action, mindset shifts, identity work

Join Our Community: * Email Community: Subscribe for updates and exclusive resources! * Follow Liz on Instagram: @thelizfernandez * Website: https://thelizfernandez.com/

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Work with Liz: * Private Coaching: Learn More & Book a Consultation * Therapist to Coach Collective: Learn More & Enroll

Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez takes you behind the scenes of her wedding and shares reflections on breaking generational cycles, embracing rest as resistance, and what it means to live with true freedom. Liz also reveals the exciting new direction for the podcast—leaning into storytelling and bringing a more personal, lifestyle-focused format while still delivering the business insights and coaching strategies you love.

If you’ve ever struggled with balancing your career, relationships, and joy, this episode will inspire you to dream big and build a life where freedom and success coexist.

Timestamps: * 00:01 – Liz’s Wedding Reflection: A Pause for Freedom & Joy * 01:50 – Why Rest is a Form of Resistance for Women of Color * 03:30 – Overcoming Fear of Taking Time Off as a Business Owner * 06:15 – Redefining Freedom in Life and Business * 08:45 – The Meaning Behind Liz’s Wedding & Breaking Generational Cycles * 12:30 – Mindset Shifts: Believing You Can Have It All * 15:50 – Behind the Scenes: How Liz Planned Her Wedding & Managed Financials * 20:05 – Client Wins: Creating $50K Months & Thriving as Entrepreneurs * 25:00 – The Future Direction of the Podcast: More Storytelling, Lifestyle, and Growth

Episode Highlights: * Rest as Resistance: Liz explains how pausing isn’t a luxury but a necessity for breaking cycles of hustle culture. * Breaking Generational Cycles: Liz’s wedding was a symbol of breaking patterns of survival and stepping into joy. * Building a Freedom-Centered Life: Learn how intentional business planning allowed Liz to fund her wedding, take time off, and live her dream life in Mexico City. * New Podcast Direction: Liz is bringing a fresh, storytelling-focused format to the podcast while continuing to provide actionable coaching insights.

Category: Latinas in Business, Rest as Resistance, Freedom Lifestyle, Coaching for Therapists

Keywords: Wedding reflections, breaking hustle cycles, podcast storytelling, redefining freedom, Latinas in coaching, therapist to coach, business growth

Join Our Community: * Email List: Subscribe for updates and exclusive resources! * Follow Liz on Instagram: @thelizfernandez * Website: https://thelizfernandez.com/

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Inquire about working with Liz in Private Coaching: Schedule a Complimentary Consultation Call

Join the Therapist to Coach Collective: Learn More Here

Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares how to redefine success on your own terms and create a freedom-focused life in 2025. She reflects on breaking free from traditional expectations of success and embracing values-driven goals, a shift that has transformed her personal and professional life.

Liz discusses how redefining success starts with getting clear on what you truly want, visualizing your ideal day, and aligning your goals with your values. She also shares how coaching can help you create more freedom and impact while avoiding hustle and burnout. If you’ve been feeling stuck chasing external definitions of success, this episode is here to inspire and empower you to dream bigger and live boldly.

This episode is perfect for therapists, coaches, and entrepreneurs looking to create a fulfilling life of income, impact, and time freedom.

Timestamps: 00:00 - Welcome & Life Updates: Turning 30, Getting Married, and Exciting Growth 02:01 - How to Work with Liz in 2025: Private Coaching & Therapist to Coach Collective 03:52 - The Problem with Traditional Definitions of Success 07:07 - How to Redefine Success and Align with Your Values 11:26 - Visualizing Your Ideal Day: A Key Exercise for Change 13:17 - How Coaching Can Help You Create Freedom & Impact 16:54 - Steps to Build a Coaching Business Aligned with Your Vision 18:40 - How to Work with Liz: Private Coaching Details

Category: Entrepreneurship, Coaching for Therapists, Success Mindset

Keywords: Redefining success, freedom-focused life, coaching business, therapist to coach, entrepreneurship, mindset shift, Latinas in business, work-life balance

Join Our Email List for Updates, Resources, and Offerings: Subscribe Here

Connect with Liz: * Website: https://thelizfernandez.com/ * Instagram: @thelizfernandez

🎙 Enjoyed this episode? Share it with a friend, subscribe to the podcast, and leave a review to let Liz know your biggest takeaway!

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If you're ready to escape burn out and create 5-10k in coaching so you can build a coaching business that supports your well-being and allows you to serve clients on a deeper level, Therapist to Coach Collective is here to support your journey and is open for Enrollment through November 13th, 2024 at midnight.

Learn More and Enroll Here: Join the Therapist to Coach Collective Questions? Book a free consultation call or email me directly (liz@thelizfernandez.com) Episode Description: In today’s episode, I’m excited to share the replay of my recent webinar, How to Start a Successful Coaching Business Alongside Therapy. This training is packed with insights for therapists who want to expand their practice, add coaching services ethically, and increase their income and freedom without compromising their therapy work. If you’re looking to make an extra $5-10K per month in coaching, this episode will guide you through the exact steps to get started.

Enrollment is now open for my Therapist to Coach Collective, a 12-month program created specifically for therapists ready to launch their coaching business and escape burnout. Join during our bonus period and receive an exclusive one-on-one strategy call with me to help you kickstart your coaching offer or design a burnout recovery plan to start 2025 with energy and clarity.

What You’ll Learn in This Episode:

Mindset Shifts for Adding Coaching to Your Practice Understand the mindset barriers that often hold therapists back from launching a coaching business and how to embrace the role of a coach with confidence.
The 5-10K Monthly Formula & CEO Schedule Discover my formula for earning an additional $5-10K per month with a streamlined, five-hour-per-week coaching schedule that complements your therapy work without adding to burnout.
Ethical, Heart-Centered Selling Get an introduction to my Selling as Serving method, which will help you market your coaching services authentically and enroll clients in a way that feels aligned with your values.

Inside the Therapist to Coach Collective: Therapist to Coach Collective is a year-long program designed to help therapists transition into coaching, creating more income and time freedom. Here’s what’s included:

Weekly Group Coaching Calls: Receive personalized support, guidance, and community connection every week.
Comprehensive Curriculum: Access training on setting up a coaching business, ethical marketing, pricing strategies, and balancing therapy and coaching work.
Private Community Access: Join a network of like-minded therapists and coaches for support, feedback, and accountability between sessions.
Templates & Resources: Get access to client agreements, consultation scripts, and other resources to make your coaching business setup seamless.
Guest Expert Sessions: Learn from experts on topics like marketing, taxes, and legal considerations tailored to therapists.

Connect with Liz: https://www.instagram.com/thelizfernandez/

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Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Inquire about working with Liz in Private Coaching: Book a Consultation

Join the Therapist to Coach Collective: Learn More Episode Summary: In this final episode of the Beyond Private Practice series on debunking the top 10 myths therapists have about starting a coaching business, Liz Fernandez addresses a concern that hits close to home for many: “Does calling myself a coach mean I’m losing my therapist identity?” Therapists often fear that embracing a coaching role will diminish the professional identity they worked so hard to build. Liz explains why this fear is rooted in a misunderstanding and how coaching can actually enhance your work as a therapist.

Liz shares how coaching is not a replacement for therapy but an extension of your skill set. It allows you to serve clients in new, goal-oriented ways without compromising the values and expertise you bring from your therapy background. By thinking of coaching as an additional way to support clients’ growth, you can confidently own both identities. Liz also shares her own experience of grappling with this fear and offers actionable advice to help you embrace both roles.

This episode wraps up the myth-busting series with a powerful perspective shift, encouraging you to see coaching as a natural and valuable addition to your practice.

Timestamps: 00:02 - Welcome & Free Webinar Reminder 01:22 - The Fear of Losing Your Therapist Identity 01:59 - Why Coaching Doesn’t Diminish Your Identity as a Therapist 03:37 - How Coaching Expands Your Skill Set and Impact 04:11 - Actionable Steps to Embrace Both Roles Confidently 05:38 - The Flexibility of Titles: You Don’t Have to Call Yourself a “Coach” 06:31 - Series Wrap-Up & Encouragement to Get Started

Key Takeaways:

Coaching Is an Extension, Not a Replacement: Viewing coaching as an additional skill set will help you feel more confident about embracing both roles.
Actionable Tips for Confidence: Reflect on how your therapy skills can enrich your coaching and define a coaching niche that complements your deeper work as a therapist.
Flexibility with Identity: You don’t have to call yourself a “coach” if it doesn’t feel right; other titles like “guide” or “mentor” can work just as well.

Category: Therapist to Coach, Professional Identity, Coaching Business, Therapist Growth

Keywords: Therapist identity, coaching vs. therapy, professional identity in coaching, therapist to coach transition, embracing dual roles, Therapist to Coach Collective, starting a coaching business

Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email

Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

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Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Inquire about working with Liz in Private Coaching: Book a Consultation

Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez dives into a concern that many therapists face when transitioning into coaching: “Is marketing yourself as a coach unethical?” Therapists often feel uneasy about self-promotion, believing it could conflict with their professional values or come across as inauthentic. Liz debunks this myth and explains how marketing can actually be an extension of your purpose, rather than a compromise of your ethics.

Liz emphasizes that marketing isn’t about being salesy or pushy; it’s about creating awareness and making it easy for people who need your help to find you. She introduces the concept of ethical marketing and how it can serve your community by inviting people to access the support they’re seeking. She also shares her “Invitation to Launch” method, reframing marketing as an opportunity to host a welcoming space, like a party, for those who need your services.

Liz offers practical strategies, including reconnecting with your purpose and creating value-driven content. These methods will help you market authentically, without feeling pressured or disconnected from your core values. This episode is a must-listen for therapists who are ready to embrace marketing as a means to serve and grow their coaching business with integrity.

Timestamps: 00:04 - Welcome & Free Webinar Reminder 01:31 - Debunking the Myth: Is Marketing Yourself as a Coach Unethical? 03:37 - Reframing Marketing as an Invitation to Serve Your Community 05:38 - How to Ethically Promote Your Coaching Services 07:42 - The Power of Reconnecting with Your Purpose 09:29 - Creating Value-Driven Content & Practical Marketing Tips 10:45 - Invitation to Join the Therapist to Coach Collective & Wrap-Up

Key Takeaways:

Marketing Is About Connection, Not Persuasion: When you lead with genuine intent to help, your marketing efforts feel aligned and ethical.
Reframe Marketing as an Invitation: Think of promoting your services as inviting people to access the help they need, not as a hard sell.
Stay Purpose-Driven: Grounding your marketing in your why and creating content that adds value to your audience will keep you feeling authentic.

Category: Therapist to Coach, Ethical Marketing, Purpose-Driven Business, Coaching Promotion

Keywords: Ethical marketing for therapists, therapist to coach marketing, value-driven marketing, marketing without being salesy, invitation to launch method, Therapist to Coach Collective, coaching business strategies

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Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

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Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a crucial question for therapists considering coaching: “Are there ethical concerns with coaching?” Many therapists worry about blurring the lines between therapy and coaching, potentially facing ethical or even legal issues. Liz breaks down how these fears often stem from a lack of understanding of the differences between the two roles and emphasizes the importance of setting clear boundaries and expectations.

Liz explains that therapy and coaching are distinct yet complementary services. Therapy focuses on healing and processing past experiences, while coaching is future-oriented, emphasizing goal setting and personal transformation. She provides practical advice on how to maintain ethical clarity, including using solution-focused approaches and leveraging transferable skills like motivational interviewing and cognitive-behavioral techniques in coaching. Additionally, Liz offers actionable steps to create a clear comparison document and establish separate contracts to ensure transparency and protect your practice.

If you’ve ever felt nervous about navigating the ethical boundaries between therapy and coaching, this episode will provide the reassurance and guidance you need to feel confident in offering both services.

Timestamps: 00:01 - Introduction & Free Webinar Reminder 01:48 - The Ethical Concerns Therapists Have About Coaching 02:41 - Understanding the Differences Between Coaching and Therapy 04:17 - How to Use Solution-Focused Approaches in Coaching 06:46 - Actionable Steps for Maintaining Ethical Clarity 09:06 - Invitation to Join the Therapist to Coach Collective & Wrap-Up

Key Takeaways:

Therapy vs. Coaching: Therapy focuses on processing the past, while coaching is about future goals and solutions. Understanding these differences helps set ethical boundaries.
Practical Skills Transfer: Techniques like motivational interviewing, reflective listening, and positive psychology are easily adaptable to coaching.
Action Steps for Clarity: Create a comparison document outlining the scope of therapy and coaching, and use separate contracts to protect yourself legally and ethically.

Category: Therapist to Coach, Ethical Considerations, Business Boundaries, Coaching Strategies

Keywords: Therapy vs. coaching ethics, therapist coaching boundaries, coaching business legality, ethical coaching practices, solution-focused coaching, Therapist to Coach Collective, starting a coaching business

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Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

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Join the Therapist to Coach Collective: Learn More

Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez debunks another common myth that holds therapists back: “Is it ethical for therapists to charge higher fees for coaching?” Many therapists feel conflicted about setting higher rates for coaching services, believing it may be unethical or unfair. Liz addresses this concern head-on, explaining the fundamental differences between therapy and coaching business models to help listeners understand why higher fees for coaching are justified and ethical.

Liz breaks down how the therapy model typically involves charging per session over an indefinite time frame, while the coaching model operates on a package basis, often paid upfront. She provides practical math examples to illustrate how coaching fees align with standard therapy rates, but with a different payment structure. Liz also discusses how coaching’s value lies in its goal-oriented, future-focused approach, which provides faster, tangible results for clients.

The episode concludes with a powerful mindset exercise to help therapists overcome guilt around charging higher fees. Liz encourages listeners to see their fees as an investment in the life-changing transformations they facilitate and provides steps to create structured coaching packages confidently.

Timestamps: 00:01 - Introduction & Free Webinar Reminder 00:56 - Why Therapists Worry About Charging Higher Fees for Coaching 02:41 - The Differences Between Therapy and Coaching Business Models 04:52 - Debunking the Myth: High Fees for Coaching Are Not Unethical 07:06 - Understanding the Value and Transformation of Coaching Services 09:36 - Leveraging Your Dual Expertise as a Therapist and Coach 11:20 - Mindset Exercise: Shifting Your Perspective on Pricing 13:50 - Invitation to the Therapist to Coach Collective & Wrap-Up

Key Takeaways:

Business Model Differences Matter: Therapy and coaching operate under distinct payment structures, making higher fees for coaching ethical and justified.
Focus on Value, Not Time: Coaching fees should reflect the life-changing transformation you provide, not just the hours spent in sessions.
Practical Steps to Get Started: Liz shares a mindset exercise and pricing strategies to help you confidently charge for your coaching services.

Category: Therapist to Coach, Pricing Strategies, Coaching Business Ethics, Business Models

Keywords: Ethical pricing for coaches, therapist to coach transition, high-value coaching fees, coaching vs. therapy fees, pricing mindset shift, Therapist to Coach Collective, debunking coaching myths

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Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

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Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez tackles another common myth that holds therapists back from starting a coaching business: “I’m not tech-savvy, so I can’t coach.” Many therapists are intimidated by the idea of needing advanced tech skills or a strong social media presence to run a successful coaching practice. Liz reassures listeners that this is far from the truth and offers simple, practical steps to get started without feeling overwhelmed.

Liz explains that you only need a few basic tech tools, like Zoom, Google Calendar, and a simple payment system like PayPal or Stripe, to begin working with coaching clients. She shares how many successful coaches grow organically through networking and referrals, rather than relying solely on social media. If social media feels intimidating, Liz encourages listeners to choose just one platform to focus on, whether that’s Instagram, LinkedIn, or even email. This episode is filled with actionable advice to make technology work for you, so you can confidently step into coaching without sacrificing your privacy or feeling like you need to be a tech expert.

If you’re ready to embrace simple tech solutions and discover how to market your services in a way that works for you, this episode will give you the encouragement and practical tools to get started.

Timestamps: 00:01 - Welcome & Free Webinar Invitation 02:16 - Myth Debunked: You Don’t Need to Be Tech Savvy to Coach 04:46 - How Successful Coaches Leverage Simple Tools and Strategies 06:31 - Essential Tech Tools You Can Use for Free 08:16 - Marketing Simplified: Choose One Platform That Works for You 09:30 - Make It Easy for Clients to Find and Book You 10:45 - Invitation to Join the Therapist to Coach Collective 11:50 - Wrap-Up & Preview of Upcoming Episodes in the Series

Key Takeaways:

Start Simple with Tech: Basic tools like Zoom, Google Calendar, and PayPal are enough to begin your coaching journey.
Choose One Marketing Platform: You don’t have to be on every social media platform; focusing on one is perfectly fine.
You Don’t Have to Sacrifice Privacy: Establishing a professional online presence doesn’t mean oversharing your personal life or being constantly online.

Category: Therapist to Coach, Technology in Business, Simple Marketing Strategies, Coaching Myths

Keywords: Therapist to coach, starting simple with tech, social media myths, marketing for therapists, basic tools for coaching, Therapist to Coach Collective, debunking coaching myths

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Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

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Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a widespread myth that holds many therapists back from starting their coaching business: “I’m not a business person, so I can’t coach.” Liz opens up about her background, sharing how she had no prior business experience as the first entrepreneur in her family. Yet, she successfully launched a thriving coaching business and wants other therapists, especially Latina therapists and daughters of immigrants, to realize that they, too, can become successful business owners.

Liz breaks down why therapists often doubt their ability to run a business, citing fears of not having the right education or experience to manage systems, clients, and marketing. She reassures listeners that they already possess many of the skills needed to run a successful coaching business, like managing client relationships, delivering value, and structuring sessions. Liz introduces two simple, actionable steps to start feeling like a business owner: recognizing and leveraging existing skills and starting with simple systems to manage your coaching clients.

If you’ve ever felt intimidated by the idea of running a business, this episode will empower you to take your first steps toward building your coaching practice confidently.

Timestamps: 00:01 - Introduction & Webinar Invitation 02:11 - Myth Debunked: Why You Don’t Need to Be a “Business Person” to Coach 04:30 - The CEO Identity: Why It’s Key to Your Coaching Success 06:31 - Step 1: Focus on the Skills You Already Have 08:16 - Step 2: Start Simple with Basic Systems and Tools 09:30 - Shifting Your Mindset to Embrace Being a Business Owner 10:45 - Invitation to Join the Therapist to Coach Collective 11:50 - Wrap-Up & Encouragement to Cultivate Your CEO Identity

Key Takeaways:

You Have Transferable Skills: Therapists already know how to manage client relationships, which translates well to running a coaching business.
Starting Simple Works: You don’t need an elaborate setup; a few basic tools can help you get started.
Embrace Your CEO Identity: Shifting your mindset to see yourself as a business owner is essential for growth and long-term success.

Category: Therapist to Coach, Business Mindset, Coaching Business, Entrepreneurial Skills

Keywords: Therapist to coach transition, business skills for therapists, CEO identity, coaching for therapists, starting simple in business, embracing entrepreneurship, Therapist to Coach Collective

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Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

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Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a pervasive concern among therapists considering coaching: “Is coaching just as legitimate as therapy?” Liz demystifies this common myth, emphasizing that coaching and therapy serve equally important but different roles in supporting clients’ well-being. She explains that while therapy focuses on processing past experiences and their influence on the present, coaching is more future-oriented, helping clients set goals and achieve personal growth.

Liz discusses why therapists often feel conflicted about stepping into the coaching space, especially due to concerns about the lack of regulation and the fear of losing professional respect. However, she reassures listeners that coaching can be an ethical and highly valuable extension of their skillset, provided they implement clear boundaries and ethical practices. By sharing her personal experiences and actionable steps, Liz encourages therapists to embrace the legitimacy of coaching and to explore this path confidently.

This episode will leave you feeling empowered to consider coaching as a viable and fulfilling addition to your therapy practice, without compromising your professional values or integrity.

Timestamps: 00:01 - Welcome & Free Webinar Invitation 01:26 - Introduction to the Topic: Is Coaching Just as Legitimate as Therapy? 01:56 - Addressing the Myth: Why Some See Coaching as Less Credible 03:53 - Understanding the Differences: Coaching vs. Therapy 05:56 - The Value of Coaching: Future-Focused and Goal-Oriented 06:15 - How Coaching Can Bring Relief and Fulfillment for Burnt-Out Therapists 08:21 - Embracing Coaching as an Ethical Extension of Your Skills 09:30 - Reflective Questions to Help You Decide If Coaching Is Right for You 10:45 - Webinar Details & How the Therapist to Coach Collective Can Support You 11:50 - Wrap-Up & Preview of the Next Episode in the Myth-Busting Series

Key Takeaways:

Legitimacy of Coaching: Coaching is a credible profession that complements therapy by focusing on clients’ future goals, rather than past traumas.
Ethics Matter: Therapists can apply their own values and ethics to coaching, ensuring it is conducted responsibly and in alignment with their standards.
Practical Steps to Start: Liz shares exercises to help therapists distinguish between coaching and therapy and begin developing their coaching services with confidence.

Category: Therapist to Coach, Coaching Ethics, Business Growth, Myths About Coaching

Keywords: Is coaching legitimate, therapist to coach transition, coaching ethics, future-focused coaching, debunking coaching myths, Therapist to Coach Collective, balancing coaching and therapy

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Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn How to Start Coaching Ethically Alongside Therapy Now. Register here!

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Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a question many therapists ask: Can you balance coaching with therapy without burning out or blurring the lines? Liz shares her personal journey of managing both roles during graduate school and highlights the key differences between therapy and coaching. She emphasizes that, despite common beliefs, you don’t have to choose one path over the other. With the right boundaries, clear communication, and effective client agreements, you can maintain both practices ethically.

Liz introduces her "Five-Hour CEO Schedule," showing how to efficiently manage your coaching business alongside therapy, even with a busy schedule. She discusses the importance of focusing coaching on future goals while therapy addresses past traumas, helping listeners understand how to distinguish the two. Liz provides actionable steps to find the balance, communicate effectively, and leverage your skills to expand your practice.

If you’ve been feeling unsure about managing both coaching and therapy, this episode offers clarity and practical steps to help you start balancing these roles.

Timestamps: * 00:00 - Welcome & Introduction * 01:30 - Invitation to Liz’s Free Webinar on November 3rd * 03:10 - Why Therapists Struggle with Balancing Coaching and Therapy * 04:45 - Debunking the Myth: You Can Only Choose One Path * 07:20 - Key Differences Between Coaching and Therapy * 09:00 - The Five-Hour CEO Schedule: How Liz Managed Both Roles * 11:50 - Setting Clear Boundaries and Client Agreements * 13:45 - Actionable Steps to Start Balancing Coaching and Therapy * 15:40 - How to Join Liz’s Free Webinar on November 3rd * 17:30 - Wrap-Up & Next Episode Teaser

Category: Therapist to Coach, Balancing Therapy and Coaching, Coaching Business

Keywords: Balancing therapy and coaching, therapist to coach, managing dual roles, ethical coaching, therapist business growth, Latinas in coaching

Join our email list for updates, resources, and offerings: https://thelizfernandez.com/email

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Stay tuned for the next episode in this mini-series, where Liz continues debunking the top 10 myths therapists believe about starting a coaching business!

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Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Inquire about working with Liz in Private Coaching: Book a Consultation

Join the Therapist to Coach Collective: Learn More

Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez debunks another common myth therapists believe about starting a coaching business: Do you need to have your niche perfectly defined before you start coaching? Spoiler alert: You don’t! Liz explains why many therapists feel stuck trying to find the perfect niche before they launch, but she emphasizes that your niche will evolve as you take action. By sharing her own experience and offering practical advice, Liz shows how you can start coaching now, even if your niche isn’t fully defined yet.

If you’ve been held back by the idea of needing a perfectly defined niche, this episode will give you the clarity and permission to get started right away.

Timestamps: 00:00 - Welcome & Introduction 01:50 - Myth #2: Do You Need to Have Your Niche Perfectly Defined? 03:10 - Why Therapists Feel Stuck Trying to Define Their Niche 05:30 - How Niches Evolve Over Time with Action 07:05 - Using Your Current Clients to Gain Clarity on Your Coaching Niche 09:45 - Differentiating Between Therapy and Coaching Niches 12:15 - Actionable Steps to Start Coaching Now Without a Perfect Niche 14:40 - How to Join Liz’s Free Webinar on November 3rd 16:20 - Wrap-Up & Next Episode Teaser

Category: Therapist to Coach, Coaching Business, Niches in Coaching

Keywords: Defining your coaching niche, therapist to coach, debunking coaching myths, evolving niches, therapist business growth, Latinas in coaching

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Stay tuned for the next episode in this mini-series, where Liz continues debunking the top 10 myths therapists believe about starting a coaching business!

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Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez kicks off a 10-part mini-series that debunks the top myths therapists believe about starting a coaching business. Today, Liz tackles Myth #1: Do I need more certifications to become a coach? She breaks down why therapists often feel the need for additional credentials before starting their coaching journey and explains why it’s unnecessary. With your existing skills—like active listening, motivational interviewing, and cognitive behavioral techniques—you’re already prepared to coach.

If you've been holding back from starting your coaching business because you think you need more certifications, this episode will shift your mindset and empower you to take action.

Timestamps: 00:00 - Welcome & Introduction 01:50 - Myth #1: Do You Need More Certifications to Become a Coach? 03:10 - Why Therapists Feel They Need More Certifications 05:30 - The Truth: You’re Already Prepared to Coach 07:05 - Reflecting on Your Current Skills & Transferring Them to Coaching 09:45 - Solution-Focused Coaching & Ethical Considerations 12:15 - Actionable Steps to Start Coaching Now 14:40 - How to Join Liz’s Free Webinar on November 3rd 16:20 - Wrap-Up & Next Episode Teaser

Category: Therapist to Coach, Coaching Business, Ethics in Coaching

Keywords: Coaching certifications, therapist to coach, debunking coaching myths, solution-focused coaching, ethics in coaching, therapist business growth, Latinas in coaching

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Register for New Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Stay tuned for the next episode in the series, where Liz continues debunking the top myths therapists believe about starting a coaching business!

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EP. 108: Life After Leaving Your 9-5 Therapy Job: Embracing Full-Time Entrepreneurship

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Sign up for my New Webinar: Ethical Coaching For Therapists, How to start a profitable coaching business now without compromising your license-- happeing November 3rd at 1:00pm PST Link to Register

Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares what life looks like after leaving your 9-5 therapy job and stepping into full-time entrepreneurship. Liz breaks down the emotional and practical shifts involved in the transition, highlighting the importance of designing a business that serves your life, working smarter not harder, and embracing your identity as a CEO. Drawing from her own journey and her work with clients, Liz explains how to build a thriving business while maintaining personal well-being.

If you're ready to leave behind your 9-5 and create a life and business that aligns with your values, this episode is for you.

Timestamps: 00:00 - Welcome & Introduction 01:08 - Liz’s Transition into Full-Time Entrepreneurship 03:35 - Step 1: Designing Your Ideal Work Week 06:05 - Step 2: Working Smarter, Not Harder 08:15 - Step 3: Embracing Your Identity as a CEO 11:55 - Actionable Steps to Create a Fulfilling Entrepreneurial Life 15:18 - How to Work with Liz: Private Coaching & VIP Day Bonus

Category: Entrepreneurship, Coaching for Therapists

Keywords: Therapist to coach, full-time entrepreneurship, CEO mindset, private practice coaching, work-life balance, business strategy, Latinas in coaching, transitioning from therapy to coaching

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EP.107: Balancing Your Therapy Practice and Growing Your Coaching Business

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Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares her three-step approach to balancing a full-time therapy practice while building a coaching business. She discusses time management strategies, energy prioritization, and the importance of cultivating a business owner mindset. Drawing from her own experience, Liz breaks down how to manage both roles effectively without burnout, helping Latinas and other therapists achieve their dream of becoming 9-5 optional. Tune in for actionable steps that will help you carve out time, energy, and mental space to grow your coaching business while maintaining a thriving therapy practice.

This episode is perfect for therapists and professionals looking to start or grow their coaching business while continuing to work in therapy or any full-time job.

Timestamps: 00:00 - Welcome & Introduction 01:15 - Liz’s Personal Story of Balancing Therapy and Coaching 04:52 - Step 1: Time Management and Setting Boundaries 07:22 - Step 2: Prioritize Energy, Not Just Time 09:27 - Step 3: Cultivating a Business Owner Identity 13:55 - Actionable Steps to Balance Therapy and Coaching 15:43 - How to Work with Liz: Private Coaching and VIP Day Bonus

Category: Entrepreneurship, Coaching for Therapists

Keywords: Therapist to coach, work-life balance, time management, business mindset, private practice coaching, entrepreneurship, Latinas in coaching, balancing therapy and coaching

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Inquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule

Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective

Episode Summary: In this episode of Beyond Private Practice, Liz guides you through the essential steps to create your 9-to-5 exit plan. Whether you’re transitioning from a therapy job or any traditional employment, Liz shares practical strategies to help you confidently plan for the leap into full-time entrepreneurship.

Liz shares about about her own journey, overcoming fears, burnout, and financial uncertainty while leaving her 9-to-5. She breaks down the importance of preparing mentally, financially, and logistically so you can become 9-5b optional without sacrificing your peace and while working with your nervous system. Listen to the Full episode to learn the actionable steps you can take now to become 9-5 optional now.

This episode is perfect for therapists and professionals seeking financial freedom, flexibility, and fulfillment through entrepreneurship.

Timestamps: 00:00 - Welcome & Introduction 01:15 - Liz’s Personal Story of Transitioning into Full-Time Entrepreneurship 07:22 - Step 1: Preparing Mentally and Financially for Your 9-to-5 Exit 12:03 - Step 2: Creating a Plan for Your Financial and Lifestyle Goals 19:42 - Step 3: How to Implement and Execute Your Exit Plan 23:27 - Actionable Steps You Can Take Today to Start Your Journey

Category: Entrepreneurship, Coaching for Therapists

Keywords: 9-to-5 exit plan, transition to entrepreneurship, therapist to coach, financial preparation, business planning, burnout recovery, private practice coaching, work-life balance, entrepreneurship for therapists

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Inquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule

Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective

Episode Summary: In this episode, Liz Fernandez introduces her highly anticipated 9 to 5 Exit Plan mini-series, sharing her journey from community mental health therapist to full-time coach. Liz explains how coaching offers therapists a way to create more financial freedom and flexibility without sacrificing peace of mind. She dives into the differences between therapy and coaching, the financial benefits of running a coaching business, and how therapists can transition into coaching while keeping ethical boundaries clear. Liz also provides actionable steps for starting your own coaching business and reclaiming your time. This episode is perfect for therapists feeling burnt out and looking for a way to build a fulfilling career on their own terms.

Timestamps: 00:00 - Liz’s Journey From Therapist to Coach 06:00 - The Key Differences Between Therapy and Coaching 11:22 - Ethical Considerations for Therapists Starting a Coaching Business 15:38 - The Financial Benefits of Coaching: Fewer Clients, Higher Income 19:42 - Actionable Tips to Start Coaching as a Therapist

Category: Entrepreneurship, Coaching for Therapists

Keywords: therapist to coach, coaching business, financial freedom, private practice burnout, therapy vs coaching, ethical coaching, 9 to 5 exit plan, therapist entrepreneurship, high-ticket coaching, work-life balance for therapists

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In this conversation, Liz Fernandez interviews Leticia Torres, a Latina money coach, about her journey to becoming 9 to 5 optional. Leti shares her experience as a therapist and how she transitioned into coaching. She discusses the hesitations and limiting beliefs she had to overcome, such as feeling the need for certification and thinking she needed a background in therapy to help others. Leti highlights the importance of mindset work and how it has been life-changing for her. She also emphasizes the empowerment she feels in being able to create her own income and make a difference in her community. Leti recommends Liz's work and shares her own offerings as a money coach.

Key Topics:

Leti's background in tech and her high-paying role.
The burnout and unfulfillment Leti experienced in her 9-5 job.
Transitioning to coaching and overcoming limiting beliefs.
The role of mindset work in Leti's transformation.
The importance of community and support in the Therapist to Coach Collective.
Leti's success as a new coach, earning close to $10,000 and working 3 days a week.
The empowerment of creating her own income and making an impact in her community.
Leti's journey as a DACA recipient and the liberation she feels.
Leti's current role as a present mom and wife, and her balanced work-life schedule.

Takeaways:

You can overcome burnout and find fulfillment in your career.
Mindset work is crucial for overcoming limiting beliefs and achieving success.
Community support can make a significant difference in your journey.
Creating your own income brings empowerment and freedom.
It’s possible to achieve a balanced work-life schedule and be present for your family.
Investing in yourself and your growth is essential for transformation.

Connect with Leticia Torres:

Instagram: @leticia_torres
Services: Work with Leti in Private Coaching

Join the Therapist to Coach Collective:

Start your coaching business, create -10K months in just 5 hours a week, and double your income as a coach to become 9-5 optional. Visit Therapist to Coach Collective for more details and to join the program. What is TCC?: TCC is a 12-month program designed to help you create 5-10K months in just 5 hours a week and double your income as a coach, even if you're new to coaching. It's tailored for the Latina service provider, helper, and aspiring coach, with the goal of bridging the Latina pay and opportunity gap. TCC helps you become 9-5 optional through coaching, start your coaching business while protecting your therapy license, learn how to advertise and market your work, and sell ethically y con corazón.

Enroll Now: Join the TCC program and get instant access to all the resources and support. PAY IN FULL & ENROLL NOW: https://lizfernandez.mykajabi.com/offers/Je3QnVmA/checkout

ENROLL NOW WITH THE PAYMENT PLAN: https://lizfernandez.mykajabi.com/offers/aCVWj6sk/checkout

TCC DETAILS: https://thelizfernandez.com/therapisttocoachcollective#therapisttocoachcollective

For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th here.

Work with Liz Privately:

Interested in one-on-one coaching? Find more details and book your private coaching consultation with Liz here.

Follow Liz Fernandez:

Instagram: @thelizfernandez
Website: thelizfernandez.com

Subscribe and Review:

If you enjoyed this episode, please subscribe and leave a review to help others find this podcast.

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Episode Summary: In this Instagram Live conversation, Liz Fernandez interviews Joanna, a queer Mexicana and life coach, about her journey to becoming 9-5 optional. They discuss Joanna's decision to explore coaching, her experience in the Therapist to Coach Collective (TCC) program, and her breakthroughs in niching down. Joanna emphasizes the importance of listening to your body and soul when making decisions, investing in yourself, and finding a supportive community. She also highlights the need to decondition ourselves from societal expectations and to honor our own timelines. Key Topics: * Joanna's background as a social worker. * The burnout and challenges she faced in her 9-5 job. * How she discovered coaching and the potential it held for her. * Joanna's initial fears and hesitations about transitioning to coaching. * The mindset work and belief shifts that were crucial to her success. * The role of community and support in the Therapist to Coach Collective. * Joanna's transformation and achievements in the first year as a full-time entrepreneur. * The ripple effect of coaching and the impact on Joanna's clients.

Takeaways: * Listen to your body and soul when making decisions about your career and life. * Invest in yourself and your growth, even if it feels uncomfortable or goes against societal expectations. * Find a supportive community that aligns with your values and can help you navigate your journey. * Decondition yourself from societal expectations and explore new ways of doing things. * Honor your own timeline and trust that you are enough to start taking steps towards your goals.

Connect with Joanna: * Instagram: @la_juana_oyarzabal

Join the Therapist to Coach Collective: Start your coaching business, create 5-10k months in just 5 hours a week, and double your income as a coach to become 9-5 optional inside TCC. Visit Therapist to Coach Collective for more details and to join the program. What is TCC?: TCC is a 12-month program designed to help you create 5-10K months in just 5 hours a week and double your income as a coach, even if you're new to coaching. It's tailored for the Latina service provider, helper, and aspiring coach, with the goal of bridging the Latina pay and opportunity gap. TCC helps you become 9-5 optional through coaching, start your coaching business while protecting your therapy license, learn how to advertise and market your work, and sell ethically y con corazón. Enroll Now: Join the TCC program and get instant access to all the resources and support. GET THE 48HR BONUS & ENROLL NOW: https://lizfernandez.mykajabi.com/offers/Je3QnVmA/checkout

ENROLL NOW WITH THE PAYMENT PLAN: https://lizfernandez.mykajabi.com/offers/aCVWj6sk/checkout

TCC DETAILS: https://thelizfernandez.com/therapisttocoachcollective#therapisttocoachcollective

For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th here.

Work with Liz Privately:

Interested in one-on-one coaching? Find more details and book your private coaching consultation with Liz here.

Follow Liz Fernandez: * Instagram: @thelizfernandez * Website: thelizfernandez.com

Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review to help others find this podcast. Disclaimer: The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the host.

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Episode Title: How Iris Went from 9-5 Educator to Surrender Coach & Full-Time Coach in TCC Episode Summary: In this episode of the Beyond Private Practice podcast, Liz Fernandez interviews her client, Iris Canela, about her journey of transitioning from a full-time educator to a successful surrender coach. Iris shares her experiences in the Therapist to Coach Collective program and discusses the importance of being intentional with time management and reevaluating priorities. She emphasizes the value of being part of a supportive community and having a coach who listens and motivates her.

Key Takeaways:

Intentional Time Management: Iris discusses how she learned to manage her time effectively and set appropriate boundaries to balance her commitments.
Reevaluating Priorities: The importance of reassessing what's important in different seasons of life to align with personal and professional goals.
Supportive Community: The value of having a community that offers encouragement, accountability, and shared experiences.
Power of Belief and Self-Compassion: Iris highlights the significance of believing in oneself and practicing self-compassion during the entrepreneurial journey.
Surrendering to the Process: Embracing the process of building a business with patience and trust.
Mindset Work: The impact of mindset work, particularly around money, and the breakthroughs Iris experienced.
Taking Time Off: Iris's experience of taking a month off for her wedding and coming back to consult calls waiting for her, illustrating that success doesn't always require constant hard work.
Investing in Oneself: The importance of investing in personal growth and staying committed to one’s vision.

Quotes from Iris:

"I wanted to launch this business fully and really believe in myself, but my energy because of my 9 to 5 was consuming a lot of that."
"Through TCC, I learned to trust my knowledge and abilities, realizing that my experiences were enough to make a real difference."
"Taking that month off taught me that we don't have to work hard to prove our success. My business was still flowing, and people were still reaching out."

Links and Resources:

Connect with Iris Canela:
Instagram: @intentionally_iris
Website: Book A Consult Call to Work With Iris
Follow Liz Fernandez:
Instagram: @thelizfernandez
Website: thelizfernandez.com
Join the Therapist to Coach Collective:
Start your coaching business, create -10K months in just 5 hours a week, and double your income as a coach to become 9-5 optional. Visit Therapist to Coach Collective for more details and to join the program. What is TCC?: TCC is a 12-month program designed to help you create 5-10K months in just 5 hours a week and double your income as a coach, even if you're new to coaching. It's tailored for the Latina service provider, helper, and aspiring coach, with the goal of bridging the Latina pay and opportunity gap. TCC helps you become 9-5 optional through coaching, start your coaching business while protecting your therapy license, learn how to advertise and market your work, and sell ethically y con corazón.

Enroll Now: Join the TCC program and get instant access to all the resources and support. GET THE 48HR BONUS & ENROLL NOW: https://lizfernandez.mykajabi.com/offers/Je3QnVmA/checkout

ENROLL NOW WITH THE PAYMENT PLAN: https://lizfernandez.mykajabi.com/offers/aCVWj6sk/checkout

TCC DETAILS: https://thelizfernandez.com/therapisttocoachcollective#therapisttocoachcollective

For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th here.

Work with Liz Privately:

Interested in one-on-one coaching? Find more details and book your private coaching consultation with Liz here.

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Episode Title: How Norma Became a Successful Entrepreneur and Left Her 9-5 After a Decade as a Therapist

Summary: In this Instagram Live conversation, Liz Fernandez interviews former TCC Client, Norma Garcia, a therapist and breakup coach, about her inspiring journey to becoming a full-time entrepreneur. Norma shares her experience before joining the Therapist to Coach Collective, her doubts and hesitations, and the mindset shifts she had to make. She highlights the importance of community and the support she received from the program. The conversation emphasizes the power of belief, mindset work, and the transformative impact of coaching.

Key Topics:

Norma's background as a therapist working with low-income Latinx, BIPOC families.
The burnout and challenges she faced in her 9-5 job.
How she discovered coaching and the potential it held for her.
Norma's initial fears and hesitations about transitioning to coaching.
The mindset work and belief shifts that were crucial to her success.
The role of community and support in the Therapist to Coach Collective.
Norma's transformation and achievements in the first year as a full-time entrepreneur.
The ripple effect of coaching and the impact on Norma's clients.

Connect with Norma Garcia:

Instagram: @normally_healing

Join the Therapist to Coach Collective:

Start your coaching business, create 5-10k months in just 5 hours a week, and double your income as a coach so you become 9-5 optional inside TCC. Visit Therapist to Coach Collective for more details and to join the program.

Enroll Now: Join the TCC program and get instant access to all the resources and support. GET THE 48HR BONUS & ENROLL NOW: https://lizfernandez.mykajabi.com/offers/Je3QnVmA/checkout

ENROLL NOW WITH THE PAYMENT PLAN: https://lizfernandez.mykajabi.com/offers/aCVWj6sk/checkout

For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th here.

Work with Liz Privately:

- Interested in one-on-one coaching? Find more details and book your private coaching consultation with Liz here.

Follow Liz Fernandez:

Instagram: @thelizfernandez
Website: thelizfernandez.com

Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review to help others find this podcast.

Disclaimer: The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the host.

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Show Notes Episode Title: Celebrating 100 Episodes: 10 Life & Business Lessons for the Heart-Led Entrepreneur

Summary: In this special 100th episode, Liz Fernandez reflects on her podcast journey and shares 10 important lessons she’s learned along the way. From the power of taking small steps to the importance of self-belief, Liz's insights are sure to inspire heart-led entrepreneurs. A big thank you to all the listeners for their support over the past two years.

Episode Highlights:

Celebrating Milestones: Liz looks back on the journey to 100 episodes, sharing the growth, challenges, and successes along the way.
Key Lessons: Liz shares 10 essential life and business lessons, with personal stories and experiences that highlight their impact.
Building Community: The importance of creating a supportive community and how it has helped Liz and her listeners.
Self-Belief and Visibility: The power of believing in yourself, being visible, and how it can lead to new opportunities.
Balancing Life and Work: Liz talks about finding a balance between professional goals and personal well-being, including her approach to a five-hour work week.

Join the Conversation:

Share your thoughts and experiences on social media using the hashtag #BeyondPrivatePractice.
Follow Liz Fernandez on Instagram @theLizFernandez for more updates and insights.

Therapist to Coach Collective (TCC):

What is TCC?: TCC is a 12-month program designed to help you create 5-10K months in just 5 hours a week and double your income as a coach, even if you're new to coaching. It's tailored for the Latina service provider, helper, and aspiring coach, with the goal of bridging the Latina pay and opportunity gap. TCC helps you become 9-5 optional through coaching, start your coaching business while protecting your therapy license, learn how to advertise and market your work, and sell ethically y con corazón.
Enroll Now: Join the TCC program and get instant access to all the resources and support. GET THE 48HR BONUS & ENROLL NOW: https://lizfernandez.mykajabi.com/offers/Je3QnVmA/checkout

ENROLL NOW WITH THE PAYMENT PLAN: https://lizfernandez.mykajabi.com/offers/aCVWj6sk/checkout

TCC DETAILS: https://thelizfernandez.com/therapisttocoachcollective#therapisttocoachcollective

For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th here.

Work with Liz Privately:

Interested in one-on-one coaching? Find more details and book your private coaching consultation with Liz here.

Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review to help others find this podcast.

Episode Keywords: entrepreneurship, lessons, small steps, adapting, evolving, liberation, community, enough, plan, five-hour work week, visibility, choose yourself, celebrate wins

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Episode Summary In this episode, Liz Fernandez dives into how being the eldest daughter of immigrants can turn you into a natural CEO. She talks about the unique family roles and big responsibilities that come with it, like helping your parents and siblings, bridging language and cultural gaps, and leading family decisions. Liz shares her own stories, showing how these experiences build crucial skills like leadership, decision-making, resilience, adaptability, and a strong work ethic. You'll also get practical tips for becoming a CEO or business owner. Tune in to listen to the full episode—if you're an eldest daughter, it's one you won't want to miss!

Connect and Work with Liz Fernandez:
- Website: https://thelizfernandez.com/
- Instagram: @thelizfernandez
- Join the Therapist to Coach Collective
- Book a Call to inquire about 1:1: private coaching with Liz
- From Therapist to Coach Weekly Email Series Resources from this episode:
- Join the Therapist to Coach Collective
- Apply for 1:1: private coaching

Topics Covered: The Role of the Eldest Daughter in Immigrant Families

Family dynamics in immigrant households
Acting as cultural and language bridges between parents and society
Personal anecdotes illustrating these roles
The pressure and expectations placed on eldest daughters
Balancing family obligations with personal aspirations
Developing a strong sense of duty and responsibility from a young age

Key Qualities Developed as an Eldest Daughter

Leadership and decision-making skills
Managing multiple tasks and people effectively
Resilience and adaptability
Overcoming challenges and navigating cultural differences
Strong work ethic and perseverance

How These Qualities Translate to Being a CEO

Natural leadership abilities
Confidence in making tough decisions
Strategic thinking and problem-solving
Balancing short-term needs with long-term goals
Emotional intelligence and empathy
Building strong, trusting relationships with colleagues and clients

Real-Life Examples and Success Stories

Highlighting successful CEOs who were eldest daughters of immigrants
Brief biographies and their paths to success
How their upbringing influenced their leadership style and achievements

Practical Advice for Aspiring CEOs

Embracing and leveraging your unique background
Recognizing and using the strengths developed through experiences
Tips for personal and professional growth
Encouragement and affirmation of innate capabilities and potential

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Are you getting tired of working in someone else’s group practice and want to become your own boss through private practice, group practice or through your coaching practice? You’ve come to the right place! That’s exactly what we’re covering with this week’s guest, Kathy Acosta!

Kathy Acosta is an LCSW and EMDR-certified therapist. She is also a proud first-generation Latina, mom, and the enthusiastic owner of her own group practice in Ridgewood, NJ. She’s all about breaking barriers and building bridges. As a private practice business coach, she specializes in coaching private practice owners who are ready to take the leap and expand into group practices. She is also the CEO and Founder of the Latinx Practice Collective. Their mission is to create a space that’s as vibrant as Latinx culture through community, support, and business consultations with private practice owners.

Kathy chose an unconventional path and started her own group practice all on her own! She took her background in business and her experience as a first-gen Latina and created something incredible! Because of this she expanded Beyond Private Practice and started multiple businesses as a Therapist, one of them being her Coaching Practice. She is building a legacy far beyond the therapy room and will soon be launching one of the few directories of Latinx therapists in the nation.

Listen to the full episode to hear Kathy's path to building a legacy beyond private practice. Ready? Let’s get into today's episode!

Topics covered in From Latina Therapist to CEO & Coach: Kathy's Path to Building a Legacy Beyond Therapy: * Why Kathy decided to leave the security of her job in a group practice and start her own group practice * Why being a first-generation Latina set her up for success as a business owner * How having her own coach benefits her and her business * Actionable steps that you can take to create your own support system * How to avoid burnout as a business owner

Connect and Work with Liz Fernandez: * Website: https://thelizfernandez.com/ * Instagram: @thelizfernandez * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Connect with Kathy Acosta: * Website: https://www.herocenternj.com/ * Latina Practice Collective: https://www.latinxpracticecollective.com/ * Hero Counseling Center: https://www.heroconsultations.com/ * Instagram: @hero_counseling, @latinx.practice.collective

Resources from this episode: * Join the Therapist to Coach Collective Group Program * Apply for 1:1: private coaching

Podcast production for this episode was provided by CCST.

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Are you booking a ton of consultations but not booking any clients? Well, you’re in luck! That’s what we’re covering on this week’s episode of the Beyond Private Practice Podcast!

Along with why your consultations aren’t converting, we’re also going to dive into the most common consultation mistakes so you don’t make them again. We’re also going to talk about the most effective call strategies and how you can start implementing them right now!

Listen to the full episode to improve your conversion rates and book more clients. Ready? Let’s get into today's episode!

Topics covered in Why Your Coaching Consultations Are Not Converting to Sales as a Therapist and Coach: * How to set the tone during your consultation calls * Common mistakes I see during my clients' consultation calls * Effective strategies to improve conversion rates * Actionable steps that you can now implement to increase your conversion rates. * How to be more visible to your future clients

Resources from this episode: * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

Podcast production for this episode was provided by CCST.

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Are you starting a coaching business from scratch and don’t know where to begin? Well, you’re in the right place! This week on the Beyond Private Practice podcast, we are diving into the topic of how you can start your online coaching business from scratch as a therapist.

I'm very excited to talk about this! It’s something I help my clients with all the time. As a therapist, there are two huge obstacles in your way - a lack of opportunities and a huge pay gap. As a coach, you open yourself up to so many opportunities for your life and career. And this week, I’m going to teach you how.

Listen to this episode if you are a therapist who wants to expand your income, your impact, and your quality of life. Ready? Let’s get into today's episode!

Topics covered in Start Your Online Coaching Business from scratch: * How to find your niche as a new coach * How to define your target audience * How to use your messaging to attract your target audience * How to be more visible to your future clients

Connect with Liz Fernandez: * Website: https://thelizfernandez.com/ * Instagram: @thelizfernandez * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Resources from this episode: * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

Podcast production for this episode was provided by CCST.

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Do you want to know what it would look like to choose coaching as a career path over licensure? Well, you’re in the right place, because that’s exactly what we’re talking about this week!

Fun fact: Many of you didn’t know that I'm not licensed! It’s true. I went through all the education necessary to become a therapist and, in the end, I chose a different path. I found that there were so many amazing benefits that I could not ignore so I chose to become a full-time coach over pursuing licensure! Since then, I’ve never looked back.

I'm so excited about this topic because it is very close to my heart. There are so many benefits to choosing coaching over licensure as a therapist and I’m so excited to share them with you!

Listen to the full episode to hear all the amazing benefits I enjoy as a coach and how you can enjoy them too! Ready? Let’s get into today's episode!

Topics covered in Benefits of Choosing Coaching Over Licensure: * The benefits you get with coaching that you don’t get while being a therapist * Why I chose not to get my license * How I closed the pay gap through coaching * What pricing my services looks like as a coach vs as a therapist

Resources from this episode: * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

Podcast production for this episode was provided by CCST.

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Have you been thinking about transitioning into coaching but don’t know what a successful coaching business looks like? Well, you’re in luck - that’s exactly what this week’s episode is about!

This week's episode is an Instagram Live replay, where I talked about redefining success as a therapist who wants to coach and why I decided not to pursue licensing as a therapist. I wanted to bring this Live to the show because I know that I have a ton of listeners who are not yet licensed and feel like you have limited options. You know you want to double your income and leverage your skill set, but you don’t think you have the tools to do so yet.

In this episode, we’re discussing all of the ways that coaching can support your career - especially if you know that you want to grow beyond the therapy field.

Listen to the full episode to hear how I redefined what success looks like as a coach and why I didn’t pursue licensing as a therapist. Ready? Let’s get into today's episode!

Topics covered in Redefining Success as a Therapist Who Wants to Coach: * How to redefine success as a therapist and coach * How I decided to look beyond private practice * How I became a business coach for therapists and coaches * Why I chose to explore coaching over getting my license * How coaching gave me more clarity and creativity

Resources from this episode: * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

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Do you feel like you have no idea how to market your coaching services? Marketing yourself as a therapist can feel so different from marketing yourself as a coach.

This week, I’m giving you a sneak peek into how I guide my clients through this marketing process. You definitely can’t use the same marketing plan you did when you were marketing your therapy services. Coaching is not the same as therapy and your clients need to know this.

In this week’s episode, I help you differentiate how to market your services in these two separate identities, your coaching identity and your therapist identity. That way you know exactly how to attract ideal clients in your offers.

Listen to the full episode to hear the key differentiators in marketing yourself as a coach vs marketing yourself as a therapist. Ready? Let’s get into today's episode!

Topics covered in Marketing Yourself as a Coach vs Marketing Yourself as a Therapist: * The difference between marketing as a therapist and marketing as a coach * Why you should be vulnerable while marketing to your target audience * What kinds of keywords you should be using to market your coaching services * How to establish your brand identity to include your coaching services * How to attract clients you really want to work with

Connect with Liz Fernandez: * Website: https://thelizfernandez.com/ * Instagram: @lifewithhliz * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Resources from this episode: * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

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Is your therapy caseload overwhelming you? This is such a common issue among therapists and coaches - which is exactly why we’re talking about it on the podcast! This week, I’m giving you an inside look into how I help my clients reduce their therapy caseload while doubling their rates.

So many of my clients struggle to balance a healthy caseload and still make the money they deserve. On one hand, the more clients they accept the more money they can make. On the other hand, having an overwhelming amount of clients negatively affects their work. They need a healthy middle ground, and you can achieve that middle ground by raising your rates. I’ve raised my rates, I’ve helped my clients raise their rates, and now, I’m going to help you raise your rates, too!

Listen to the full episode to hear real-world examples of how to strategically and ethically raise your rates. Ready? Let’s get into today's episode!

Topics covered in Reduce Your Therapy Caseload While Doubling Your Rates: * Why raising your rates can improve your work performance * How to compassionately tell your clients you are raising your rates * How to ethically approach raising your rates * How to start paying yourself the income you deserve * How to show up for your clients without resenting them

Resources from this episode: * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

Podcast production for this episode was provided by Sarah Tulloch, founder of the podcast production company CCST.

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Do you want to start earning more income as a therapist but feel like a private practice is your only option? Well, you’re in luck! This week, I share some of the options you can explore to create an income beyond private practice.

If you were told that private practice is the only way to earn income as a therapist, there is another way. There are wayyy more options out there than just private practice or even group private practice. Coaching is a great way to use all the skills you already have and seamlessly transition into a more flexible and scalable business model. I’ve done it and now I’m helping therapists like you double your income through coaching and scale beyond private practice after that.

Listen to the full episode to hear how I broke free of societal expectations and created a better quality of life while earning more income outside of private practice. Ready? Let’s get into today's episode!

Topics covered in Creating an Income Beyond Private Practice as a Therapist: * How coaching can offer you more income options beyond private practice * Why societal expectations and beliefs are holding you back * How to start paying yourself the income you deserve * What kind of coaching could be right for you * Why you need to include flexibility and scalability in your business plan

Resources from this episode: * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

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Beyond Private Practice is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Business Coach for Therapists.

This show is created for therapists who want to expand beyond therapy, It’s a space where I will help educate, empower, and make you feel seen on your path to doubling your therapy income with coaching, creating your business owner identity, building wealth through ethical selling, and having work-life balance to support your health and well being, I'm on a mission to help every therapists and that you create more options, time and wealth.

Join me every week as I will provide you with actionable tips to break free of cultural conditioning that limits therapists from maximizing their earning potential.

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Resources from this episode: * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

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Do you want to start coaching as a therapist but are not sure how or if it’s sustainable? If so, then this episode is for you. This week, I’m launching my long-awaited rebrand and sharing how I went beyond private practice and dove head-first into my coaching business.

If you’re a therapist or a private practice owner and you want to use your skills outside of your license, I want you to know that it is possible! During my second year of grad school, I started to see coaching as a way to open doors for myself. I had been working in serving capacities my entire professional career, so I knew I was meant for more. I wanted to have more earning potential, have more autonomy over my career, and serve my community with the skills I had learned. And I did it! Now, I’m going to teach you how to do the same.

Listen to the full episode to hear how I explored my options outside of private practice and made my entrepreneurial dreams a reality. Ready? Let’s get into today's episode!

Topics covered on I Started 6+ Figure Company As A Therapist and First-Gen Latina: * How to use your skills as a therapist outside of a private practice * How coaching can help you be more aligned with your dream life * How to stop holding yourself back * How to be confident in your skills - as a therapist and as a child of immigrant parents * How to believe in yourself and your decisions

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Resources from this episode: * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

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Are you having a hard time selling your coaching services because you don’t want to be too salesy or pushy? If so, then this episode was literally made for you. Today we’ll be identifying the three mental barriers that are keeping you from selling your coaching services.

If you’re a therapist, private practice owner, or a coach who's struggling to market your services, I want you to know that you’re not alone. So many of my clients want to work with me because they don’t know how to get over that mental barrier to selling their coaching services. Together, we are going to identify these barriers and show you how I help my clients overcome them.

Listen to the full episode to hear how to unblock the three mental barriers that keep you from selling your coaching services. Ready? Let’s get into today’s episode!

Topics covered on [SEO KEYWORD]: * How to identify the mental barriers you have to selling your coaching services * Why you can ethically sell your services * How to get over your fear of being too salesy and pushy * How selling your services supports your community * How to transform the trajectory of your career

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Resources from this episode: * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

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Are you struggling to shift from only seeing yourself as a therapist to now also calling yourself and seeing yourself as a coach? If you are, then this episode is for you! Today we’ll be exploring the mindset shifts that are going to help you embrace your role as a coach.

One of the benefits of expanding your services to include coaching is that you have so many more options to support your clients. You can prioritize solution-focused work rather than diagnosing work and give your clients tangible guidance that they can use right now. You can also have more autonomy in your coaching style and include decolonized coaching practices in your work. One of my clients uses tarot in her coaching practice and her clients love it because it aligns with their values. This era of transition is all about perspective and you give yourself so much more room to grow when embracing your coaching identity rather than seeing it as something that is making you go backward in your career.

Listen to the full episode for all the perspective shifts that will help you embrace your coaching role. Ready? Let’s get into today’s episode!

Topics covered on [SEO KEYWORD]: * How to expand beyond therapy * How to monetize your skill set * Why you should focus on solution-focused work vs diagnosing work * How to support your clients on a deeper level * How to explore the power of leaning in and opening your perspective

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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Are you wondering what it looks like to add coaching to your work as a seasoned therapist? Then this episode is for you, this week's guest shares her experience in embracing both of her roles as a therapist and coach. She shares how by offering decolonized guidance and coaching services, Sonia was able to break free from the limitations of being a therapist and enjoy the autonomy of being a coach!

Sonia Fregoso, M.A., LMFT, is a Xicana licensed psychotherapist, and energy coach. Sonia has a bachelor’s in Psychology from the California State University of Los Angeles, and a Master’s in Clinical Psychology from the University of Southern California. Beyond her education, she continues to study Grief & Loss, Depth Psychology, Energy Psychology, Transpersonal Psychology, and Somatic Experiencing. As a facilitator of healing, she combines her expertise in psychology with elements of Curanderismo, Ancestral, Spiritual, and Energetic healing practices.

Join us on an inspiring episode with Sonia, a coach for high-achieving Latinas, as she shares her profound expansion from the confines of traditional therapy to the expansive world of coaching. In this episode, Sonia tells us how she integrated offering coaching as a way to further impact and promote decolonized healing approaches for Latinas.

In this Instagram Live conversation, Sonia shared how she knew she had to expand beyond therapy when she felt her work was confined within the box of being a therapist. Now that she's embracing both of her roles, she’s enjoying her work and attracting clients who energize her.

Listen to the full episode to hear more about how Sonia learned to embrace both of these roles in her journey as an entrepreneur.

Topics covered on [SEO KEYWORD]: * How she broke free from her limitations as a therapist * Why she expanded beyond private practice and started offering coaching services * How she’s using ethical marketing to attract her ideal clients in her coaching business * How she overcame her thoughts about the coaching space * How she figured out who her ideal clients were * How she neutralized her thoughts around calling herself a coach

Connect with Sonia Fregoso: * Website: https://obsidianwoman.com/ * Instagram: @lasoniafregoso * Podcast: The Slow Down Podcast

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Resources from this episode: * Sign up for my FREE Webinar “How to Double your Therapy Income with 1 Coaching Offer & 2 Clients per month” * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

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Are you wondering what it looks like to double your therapy income as a Private Practice Owner? Then this episode is for you! This week's guest had an incredible experience in the Therapist of Coach Collective and is back to share how she transformed her business with you!

Ana Rodriguez was a part of the Therapist to Coach Collective for a full 12 months. She’s a licensed marriage and family therapist in Texas and a life coach worldwide. She is a first-generation Mexican American Latina, mother of two, the eldest daughter of immigrants, and she has been a bilingual therapist since 2016. She's worked in different settings in both the nonprofit and for-profit spaces. In 2022, Anna decided to bet on herself and begin her entrepreneurial journey.

Since Anna has opened her private practice, Bianey Counseling Services, PLLC. In 2023 she expanded her services to include private coaching in her work. Ana is passionate about working with first-generation high-achieving Latinas like herself. As a first-gen Latina, Ana knows the pressures and difficulty of navigating family expectations, language, and cultural barriers all while figuring out who you are today Anna is on a mission to help other Latina women also find that balance for themselves and finally feel enough Anna is an incredible incredible incredible therapist and life coach.

This episode really breaks down how transformative her experience was in the Therapist to Coach Collective. Anna was able to grow her income by offering coaching to her clients while working part-time. As a result, she attracted new coaching clients, enjoyed a better work-life balance, and explored new options for her and her business.

Ready to hear more? Let’s dive in!

Topics covered on [SEO KEYWORD]: * What it’s like to double your income with coaching services * Why coaching is more reliable than group practice * How coaching gave Anna more freedom to serve her clients * How to recognize when you’re burned out

Connect with Anna Rodriguez: * Website: https://www.bianeycounseling.com/ * Instagram: @annabianeyrodriguez/

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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Do you want to take your practice to the next level? Then this episode is for you! Today we’re taking a closer look at my 12-month group coaching program - the Therapist to Coach Collective!

This program helps Latina therapists, mental health providers, and counselors double their therapy income as a coach and in private practice. And it’s all because we focus on your expert and business owner identity. You can become a business owner, make more money, and attract clients that energize you. Let me help you get there!

Ready to learn more about the Therapist to Coach Collective? Let’s dive in!

Topics covered on [SEO KEYWORD]: * How to step into your expert and business owner identity * How to call in clients that energize you * How to create a coaching offer that sells for you * How to set boundaries and protect your license

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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Does being a business owner seem complicated and out of reach? If so, then this episode is for you! Today we’re making running your own business as simple as possible so you can double your therapy income in no time.

One thing I know for sure is that doubling your therapy income can be so freaking simple! And in this week’s episode, we’re going to break down how you can do that in your own business with just four simple steps. These four steps will help you see how simple making money as a therapist can actually be.

Let’s make some money moves and start doubling your therapy income! Ready? Let’s get into today’s episode!

Topics covered on [SEO KEYWORD]: * How to start believing in yourself * How to attract your ideal client * How to build a sustainable business * How to give yourself the tools you need to succeed

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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Are you a therapist struggling with the idea of being a business owner? Then this episode is for you! Today we’ll be talking about how to build your business owner identity and how you can let go of limiting beliefs.

The most common challenge I see in my clients is stepping confidently into their business owner identity. They know how to be great clinicians, but their roles as business owners is an entirely different ball game. Which is tough when you want to open your own private practice. For many therapists, that’s the dream! But it will never happen if you keep holding yourself back.

Let’s make your dreams come true and learn how you step into your business owner identity. Lista? Let’s get into today’s episode!

Topics Covered: * How to redefine the role of CEO to work for you? * How to release the imposter syndrome that’s holding you back? * Why being a child of immigrants makes you an amazing CEO? * How to transfer the skills you learned as a child of immigrants into qualities you can use for your business?

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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Are you a Latina therapist curious about how your therapy skills can unlock new opportunities and double your income? Then I invite you to join me in today's podcast episode to discover the power of transferable therapy modalities! I'll guide you through five key therapeutic approaches that can be seamlessly transferred into coaching, offering you the chance to expand your reach and financial freedom! You'll learn how cognitive behavioral therapy, internal family systems, and other techniques can be your ticket to a thriving coaching business and how you can harness your therapy skills for maximum impact. Plus, I'll tell you more about my signature program, Therapist to Coach Collective! Lista? Tune in now and take the first step towards doubling your income and embracing your potential as both a therapist and a coach. Your journey to empowerment starts here!

Topics covered on Transferable Therapy Modalities That You Can Incorporate Into Coaching: * How can transferable therapy modalities help you double your income? * What are the five transferable therapy modalities that can seamlessly transfer to your work as a coach? * Why might therapists already be ahead of the game when it comes to coaching skills? * How can you expand your earning potential without blurring the lines between therapy and coaching?

Connect with Liz Fernandez: * Instagram: @lifewithhliz * From Therapist to Coach Weekly Email Series

Resources from this episode: * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

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Are you curious about expanding your services into coaching, but at the same time feeling afraid of ending up in the 'therapist burn book' and losing your therapy license? Then you are in the right place! In today's podcast episode, I dive deep into how you can protect your therapy license while expanding your services into coaching. You will learn the key steps to safeguard your license with my Ethics Framework that I teach inside the Therapist to Coach Collective. We'll tackle the fear of losing your therapy license as a coach. I'll offer some new mindset shifts that will help you gain a new perspective and show you how to navigate this transformation with confidence. So if you want to embrace your CEO identity, double your income, and make an impact without risking what you've worked so hard for, this episode is for you! Lista? Let’s get into today’s episode!

Topics covered on How to Protect Your Therapy License as a Coach: 1. The number one thing you need to do to protect your therapy license while expanding into coaching. 2. What is an Ethics Framework, and how can it help you protect your therapy license while expanding into coaching? 3. Why is it important for therapists to embrace an entrepreneurial identity? 4. The importance of trauma-informed selling and transparent pricing as a coach. 5. What mindset shift is needed for therapists to charge higher rates confidently? 6. Why is self-disclosure a powerful tool for building trust in coaching relationships?

Connect with Liz Fernandez: * Instagram: @lifewithhliz * From Therapist to Coach Weekly Email Series

Resources from this episode: * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

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Are you interested in integrating coaching into your private practice but worried that you would lose the therapy identity that you worked so hard for? Then this episode is for you! In today's episode, I talk about why therapists have a lot of negative thoughts about the coaching industry and the title 'coach', and how it holds them back from doubling their income and serving their community. Together, we'll explore the synergy between therapy and coaching, and how embracing both can actually enhance your professional fulfillment and double your income!

Whether you're a seasoned therapist or just starting out, this episode is packed with insights on balancing these dual roles without losing the essence of either. I'll share real-life examples from my work with clients and the Therapist to Coach Collective, illustrating the practical steps and mindset shifts necessary for seamless integration. Join me as I discuss the benefits of combining both careers, honor your expertise, and open doors to new opportunities at the same time. Lista? Let’s get into today’s episode!

Topics covered on Integrate Coaching into Private Practice: 1. How can therapists integrate coaching into their private practice without losing their therapy identity? 2. How can integrating coaching into your private practice double your income? 3. Why should you embrace an entrepreneur identity and how it can benefit your private practice? 4. How can you maintain your therapy identity while integrating coaching into your private practice?

Connect with Liz Fernandez: * Instagram: @lifewithhliz * From Therapist to Coach Weekly Email Series

Resources from this episode: * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

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Are you a therapist thinking of starting a coaching business but feeling so overwhelmed that you don't know where to start? Then you must tune into this episode! Today, I'm stripping away the complexities of entrepreneurship and you'll learn that starting your coaching business is simpler than you think—no LLCs, no fancy certifications, just pure passion and drive!

I'll walk you through what you truly need to get going and share insights on how being a daughter of immigrants already equips you for success. So if you've been holding back because you're unsure of the first step, I invite you to join me in today's episode so we can conquer those fears together!

This episode isn't just about starting; it's about transforming your life and stepping into your Latina CEO identity. So, are you ready to turn your coaching dreams into reality? Join me, and let's make it happen. Your future clients are waiting!

Topics covered on How to Start A Coaching Business as a Therapist: 1. Debunking myths about the coaching industry. 2. Simple steps to start your coaching business as a therapist without an LLC or certifications. 3. How can you start your coaching business simply and stress-free? 4. How to create a solid coaching offer. 5. The importance of mindset and identity work in your entrepreneurship journey.

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Related episodes: * Episode 8: How I left My 9-5 Job

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Do you want to know the secret to building momentum in your coaching business? Then you are in the right place! Today, I share a powerful framework that I teach clients inside my signature program, Therapist to Coach Collective. It's called the Building Momentum Framework, and its purpose is not only to help you grow your coaching business but also to keep you motivated throughout the journey.

But wait, there's more! We will dive deep into the importance of mindset, auditing your work, taking daily action (no matter how small or big), having a coach, and building a supportive community that will be there for you when you feel like things are not working. Building momentum takes daily practice and effort, but with the right tools and mindset, anything is possible! So if you're feeling stuck and want to finally build momentum in your coaching business, this episode is an absolute must-listen! Lista? Let’s get into today’s episode!

Topics covered on Building Momentum in Your Coaching Business: 1. Insights into my Building Momentum Framework and how it helps my clients grow their coaching businesses 2. The role of mindset work in building momentum in your coaching business 3. How auditing your work can help in your business growth 4. The importance of taking daily action, no matter how big or small 5. Why getting coaching is important in your entrepreneurial journey 6. How a community can contribute to building momentum in your coaching business

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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Are you struggling with overcoming the fear of visibility in your business? In today's podcast episode, I dive deep into a common struggle many new coaches face - hiding in their business. Together, we'll explore how this issue can hinder growth and why it's often more about mindset than strategy. You might be unknowingly holding yourself back with negative thoughts about your abilities or how others perceive you. These thoughts can lead to the avoidance of crucial tasks, like showing up online and inviting people to work with you.

But don't worry! I'll help you break free from these self-imposed barriers and move your business forward. I'll share practical tips on how to use social media as a tool for reaching clients, not as an enemy, and you'll learn how consistent action and sharing your wisdom can attract the right clients to your business. Remember, your business deserves to be seen, and so do you! Lista? Let’s get into today’s episode!

Topics covered on How to Overcome the Fear of Visibility in Your Business: 1. The importance of mindset over strategy in business growth. 2. How acknowledging your fears and self-doubt can help you overcome the fear of visibility in your business. 3. Start seeing social media as a tool to grow your business, not an enemy. 4. How can you create a safe space for yourself on social media platforms? 5. Client success stories who overcame their fear of visibility in business and significantly increased their revenue.

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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Are you struggling to let go of the "baby coach identity"? Then you are in the right place! Overcoming the baby coach identity is something that I've been coaching my clients on over and over again for the last 3 years. So it's safe to say that I have become an expert at identifying when it comes up for you, especially when it blocks you from achieving your goals or growing your coaching business.

So in today's episode, we will dive into how this newbie mindset can hinder your business growth and what you can do about it. You'll learn how to shift your energy towards an expert coach identity, book more clients, and truly enjoy your work. Plus, I share a powerful exercise that will help you recognize your existing expertise. Don't let the baby coach identity hold you back any longer. It's time to step into your full potential as a coach! Lista? Let’s get into today’s episode!

Topics covered on How to Overcome the Baby Coach Identity: 1. The highlights from my 3-week vacation and how they contributed to my personal growth and business perspective. 2. Some exciting changes are coming to my signature coaching program, now called Therapist to Coach Collective! 3. What does it mean to have a baby coach identity? 4. How can the baby coach identity hinder your progress as a coach? 5. Exercise to boost your confidence and overcome the baby coach identity. 6. Why believing in your ability to help clients is crucial for your success as a coach?

Connect with Liz Fernandez: * Instagram: @lifewithhliz * From Therapist to Coach Weekly Email Series

Resources from this episode: * Therapist to Coach Collective Waitlist * Apply for 1:1: private coaching

Related episodes: * The 6 Biggest Lessons I've Learned in 2023

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Welcome back to another Latina CEO Identity episode! Today, I have prepared for you a very special episode; we are gonna go down memory lane and revisit your top 5 favorite episodes in 2023! We'll dive into topics like overcoming imposter syndrome, unlocking your 6-figure CEO identity, and even managing a coaching business with ADHD. You'll hear personal stories about navigating life's challenges, like ending relationships and dealing with fraud, how to balance health and work, and the benefits of prioritizing health over your job. Plus, we also have special guests sharing their experiences transitioning from therapy to coaching and how ADHD can be a superpower when building a multi-figure coaching business. So tune in, get inspired, and let's grow together in our entrepreneurial journeys. You don't want to miss out on these powerful insights! Lista? Let’s get into today’s episode!

Topics covered on Episodes You Loved in 2023: 1. How can you unlock your Latina CEO identity and overcome imposter syndrome? 2. What does it take to create a 6-figure entrepreneur identity? 3. How can you embrace multiple identities as a therapist turned coach? 4. What are the challenges faced when transitioning from therapy to coaching? 5. Why is your health more important than your job when building a coaching business? 6. How can you use your ADHD as a superpower in your business?

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Therapists Who Coach Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Related episodes: * Episode 27: Your Job Is Changeable but Your Health Is Not * Episode 28: Special Episode: Episodes You Loved in 2022 * Episode 29: Creating a 6-Figure Entrepreneur Identity With Dielle Charon * Episode 34: Building a Coaching Business With ADHD with Victoria Erdel García * Episode 40: Unlocking Your Latina CEO Identity & Overcoming Imposter Syndrome With Jessica Andrade * Episode 42: Embracing Multiple Identities as A Therapist Turned Coach with Daisy Gómez

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Are you struggling to book your first coaching clients? Are you feeling stuck and ready to throw in the towel? When you're starting a coaching business and having a hard time booking clients, it's easy to get caught in a false sense of urgency, feeling like things are not happening for you and maybe this was all one big mistake. But what if I told you there is another way that will help you let go of false urgency and start booking clients on repeat?

Join me as I share a different approach that I applied myself when starting my coaching business and how I help my clients do the same. You'll learn about my unique "No Client Cycle" framework and discover two key questions that will finally help you start booking clients. Plus, I'll share some success stories that illustrate the power of my approach. Lista? It's time to let go of false urgency and start booking your dream clients on repeat!

Topics covered on Let Go of False Urgency & Start Booking Clients on a Repeat: 1. How did I start booking my first clients and why didn't I feel a sense of false urgency? 2. What is the "No Client Cycle" framework and how can it help you let go of false urgency? 3. Two questions you need to ask yourself if you want to start booking clients on repeat. 4. A client success story who made her first $4000 within only three sessions of us working together.

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Therapists Who Coach Waitlist * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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As they approach the end of the year, I thought it would be a perfect moment to reflect on the past 12 months and share with you the biggest lessons I've learned in 2023. To be honest with all of you, 2023 was a rollercoaster for me, not just in my business but in my personal life too! It was full of highs and lows. If I shared all the lessons I've learned in 2023, it would be a book, not an episode, so I narrowed it down to the six biggest lessons that shaped my journey as an entrepreneur this year. I give you an insider look at how I navigated the ups and downs of entrepreneurship because it's not all butterflies and rainbows as it might seem on social media. But this episode is not just about me - I've prepared a few questions for you to help you reflect on your own experiences and lessons from 2023. Lista? Let's celebrate our growth, resilience, and mindset shifts together!

Topics covered on The Biggest Lessons I've Learned in 2023 1. How can having a CEO-optional business structure benefit you and your clients? 2. Balancing a romantic life while running a successful coaching business. 3. How can you define the success or potential of your coaching business? 4. Is it possible to stay booked out through 1:1 all year, and what are the strategies to achieve this? 5. How can learning to release and surrender help you create capacity in both life and business? 6. The importance of loving yourself through every moment of growth in your personal life and business. 7. Journal prompts to help you reflect on your own achievements and lessons learned in 2023.

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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Get ready for another client success story! Today, I sit down with Iris Garcia, a life coach who has dedicated her life to empowering women of color on their healing journey. In our conversation, we explore the concept of surrender and why it's crucial to let go of the need to control every possible outcome. Iris talks about her planner identity and how she discovered that this trait was actually a survival mechanism she adopted in her early childhood. She shares the lessons she learned on her journey, especially about the power of surrendering and how it helped her navigate life's challenges and uncertainties. We also delve into the significance of building self-trust and its transformative impact on our lives. Plus, Iris gives you essential tools for personal growth and success. Believe me, this interview is packed with wisdom and insight that you won't want to miss! Lista? Let's get into today's episode!

More about Iris Garcia: Iris is a proud first-generation Latina (Mexicana) and the eldest daughter of immigrant parents. Iris' journey has allowed her to embrace her pivoter spirit. From teaching in the classroom for 7 years to corporate America and she is on a mission to build her life coaching business. Iris is a life coach who helps women of color go inward in their healing journey and trust themselves again. In her free time, Iris loves to go to new coffee shops, is loving her new chapter as a fiance, travel, and be with loved ones.

Topics covered on Transform Your Life through the Power of Surrender: 1. Iris's transition from being a teacher to a life coach. 2. What does it mean to embrace adversity and how can it contribute to personal growth? 3. Iris shares how they developed self-trust after being a planner all their life. 4. Iris explains what it truly means to surrender and how it can transform your life. 5. Why is connecting with your body crucial in the process of surrendering? 6. The difference between surrendering and giving up. 7. Why do many people struggle with surrendering? 8. How can surrendering impact our relationships, careers, and overall life satisfaction?

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Connect with Iris Garcia: * Instagram: @intentionally_iris * Book a call: linktr.ee/intentionally_iris

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Are you ready for another client success story? In today's podcast episode, we dive deep into the inspiring journey of Leticia Torres, a personal finance coach for Latinas and Latinos. From her humble beginnings as an immigrant and DACA recipient to becoming a first-generation college graduate and excelling in the corporate tech world, Leticia's story is one of resilience, determination, and triumph.

After experiencing burnout, she decided to make a bold transition into entrepreneurship, dedicating herself to bridging the wealth gap and cultivating financial independence within the Latino community. Listen in as Leticia shares the challenges she encountered along the way, the mindset shifts she experienced while working together one-on-one, and how she booked her first client within the first month! If you're ready to take control of your life and adopt a can-do attitude while building your legacy, this episode is a must-listen! Lista? Let’s get into today’s episode!

More about Leticia Torres: Leticia Torres is a multifaceted Latina whose inspiring journey embodies resilience and determination. As an immigrant and DACA recipient, she defied the odds to become a first-generation college graduate. After earning a Bachelor of Fine Arts in Interior Design from San Jose State University in 2019, she entered the corporate tech world, where her curiosity and ambition thrived, making her the first woman in her family to excel in this environment.

Leticia's interest in investing sparked when she was introduced to the option of opening a 401K retirement account, leading her to delve into the world of personal finance. Armed with newfound knowledge, she confidently negotiated to a 6-figure salary, transforming her career and financial trajectory. After four years in Tech, and one year in the architectural space, she realized her career did not bring her fulfillment anymore as she was experiencing burnout.

Having experienced the transformative power of financial literacy firsthand, Leticia transitioned into entrepreneurship as a personal finance coach. With unwavering commitment, she now dedicates herself to teaching the Latino community the principles of personal finance and investing, aiming to bridge the wealth gap and cultivate financial independence. In shaping her destiny, Leticia is also uplifting others to build a lasting legacy of financial success.

Topics covered on From a DACA Recipient to Thriving Personal Finance Coach: 1. Leticia shares how she overcame hardships to become a first-generation college graduate. 2. Leticia's transition from a successful corporate career into entrepreneurship as a personal finance coach. 3. How is Leticia working to bridge the wealth gap and cultivate financial independence within the Latino community? 4. What lessons can we learn from Leticia's journey of resilience and determination? 5. How did Leticia successfully negotiate a six-figure salary increase in the corporate tech world? 6. Why is Leticia particularly passionate about helping Spanish-speaking Latinos improve their financial literacy? 7. How does Leticia encourage others to overcome fear and take control of their finances? 8. What role did private coaching play in Leticia's journey towards becoming a personal finance coach?

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Connect with Leticia Torres: * Instagram: @leticiaa__torres * Schedule a call: www.linktr.ee/Leticia__Torres

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Welcome back to another episode of the Latina CEO Identity podcast! I have another success story lined up for you today that I can't wait for you to hear!

In this episode, my client and dear friend, Claudia Barajas, shares her personal journey of career transition and transformation from a burnt-out educator to a successful coach. Claudia reveals how she aligned with her life purpose and found balance by starting her own coaching business. She shares the biggest challenges in her career transition, how she overcame them, and how her life has transformed since she became a coach. We dive into the importance of addressing grief during your career transition and how to reconnect with yourself when you are letting go of your old identity. Claudia's story will inspire you to redefine success on your own terms and hopefully, open yourself up to receiving support and guidance.

Grab a pen and paper because you won't want to miss a single gem Claudia drops in this powerful episode. Lista? Let’s get into today’s episode!

More about Claudia Barajas: Claudia Barajas is a first-generation bilingual Life and Career Coach and Registered Associate Marriage and Family Therapist (AMFT). She helps first-generation Latina Educators leave a career in higher education and start working for themselves to create more options and balance. Claudia went from being a burnout educator to aligning with her purpose and serving her clients through her coaching business and clinical work. She is a daughter of immigrants, a mental health advocate, a loving mother, and a partner.

Topics covered on Redefining Success & Embracing Career Transition: 1. Claudia's career transition from being a first-generation Latina educator to becoming a life and career coach. 2. What were Claudia's biggest struggles during her career transition, and how did she overcome them? 3. Claudia explains the role that grief plays in a career transition. 4. What are the benefits of investing in yourself through coaching? 5. The importance of detaching your self-worth from your work identity. 6. What is "quiet quitting," and how can it help you in your career transition? 7. How can you redefine success for yourself, and why is this crucial in creating a fulfilling career? 8. How starting a coaching business allowed Claudia to fully express herself and align with her purpose. 9. Tips for Latinas who are considering leaving their 9-5 job and creating more balance in their lives. 10. How can seeking support and guidance help you make significant career decisions with ease?

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Connect with Claudia Barajas: * Instagram: @healingwithcaya * Email Series subscription: www.tinyurl.com/healingwithcaya * Book a call: www.linktr.ee/healingwithcaya

Related episodes: * Episode 27: Your Job Is Changeable but Your Health Is Not

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Ever wondered about the secret sauce in cultivating lifelong friendships that not only last but also inspire and support your growth in life and business? Well, you're in for a treat! Join me in this episode along with my two soul sisters, Erika Cruz and Mariela De La Mora, as we delve into the heart of our friendship. The episode was originally aired on Erika's podcast, Chingona Revolution, but it was too good to pass up. So, I'm bringing it to you here on Latina CEO Identity!

In our conversation, we open up about the importance of having a safe space where we can be vulnerable and open up while going through doubt, insecurities, and difficult moments, whether in life or business. We discuss how our shared experiences have shaped our bond, the significance of being seen in our friendship, and how these experiences have helped us not only strengthen our bond but also grow in business.

So, are you ready to cultivate life-changing friendships that will not only help you grow as a person but also your business? Let’s get into today’s episode!

More about Erika Cruz: Erika Cruz is a Coach, Speaker, and Founder of Courage Driven Latina. Erika left a six-figure tech job and moved back into her childhood room to start her coaching business. Within 12 months, she grew her business to multi-six figures from that room. She has supported hundreds of Latinas in finding clarity, living a life they love, and leading with courage. Her social media content on social media and her podcast, Chingona Revolution, helps people become the best version of themselves. Erika has been featured in NY Times, LA Times, CNN, and Telemundo - and she is just getting started.

More about Mariela De La Mora: Mariela elevates WOC into in-demand thought leaders who make more money by being who they are, but louder. Through her unique blend of marketing, mindset, and leadership coaching, her clients turning what they used to get in trouble for, into their competitive advantage. As the eldest daughter of Mexican immigrants who left a 16-year Marketing career, Mariela has broken out of every conventional box so she could help other daughters of immigrants do the same. She has since built a 3/4 of a million dollar dollar business as a single mom, and worked with 6-7 figure CEOs, and even women leaders in the United Nations.

Topics covered on Cultivating Life-Changing Friendships: 1. How has the friendship between us evolved over the years? 2. What role do vulnerability and safety play in cultivating friendships? 3. Why is having a supportive community important, even if not physically close? 4. How can differences among friends actually strengthen the bond and support individual growth? 5. How do we inspire and motivate each other to reach our goals? 6. How do we handle changes and decision-making within our friendship? 7. Why is celebrating each other's successes crucial in cultivating friendships? 8. How does intentionality contribute to cultivating strong friendships? 9. The cards answer our burning questions on dating life and becoming more visible in business.

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Connect with Erika Cruz: * Website: www.theerikacruz.com * Courage Driven Latina waitlist: www.couragedrivenlatina.com * Magnetic Mastermind waitlist: www.theerikacruz.com/magnetic-mastermind * Instagram: @theerikacruz * Podcast: Chingona Revolution

Connect with Mariela De La Mora: * Website: www.marieladelamora.com * Instagram: @mariela.delamora * LinkedIn: Mariela De La Mora

Related episodes: * Episode 19: We All Need Identity Work With Erika Cruz * Chingona Revolution podcast Episode 102: Breaking Generational Trauma w/ Arely & Tania Cruz-Sanchez

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Have you been considering joining Aligned Coaching, my signature program, but you are going back and forth about whether Aligned Coaching is the right fit for you? Then get ready for today's episode because I'm going to clear up any doubts you might have and answer your burning questions about Aligned Coaching!

I will break down five simple steps to starting your coaching business - from creating an offer to pricing it and deciding who you want to help. But it's not just about strategy; mindset work plays a crucial role in your success. That's exactly where Aligned Coaching steps in! I'm going to give you a little sneak peek into our community and what you can expect from our weekly live coaching calls.

Plus, I will answer some of the most common questions about Aligned Coaching and to top it all off, I'll share some amazing success stories from clients inside Aligned Coaching. These are Latinas and Latinos just like you, making their dreams come true! Lista? Let’s get into today’s episode!

Topics covered on All Your Aligned Coaching Questions Answered: 1. Exciting life updates! 2. What is Aligned Coaching and who is it for? 3. The five simple steps to start your own coaching business. 4. Answering frequently asked questions about Aligned Coaching. 5. What kind of support and community can you expect in Aligned Coaching? 6. How can joining Aligned Coaching help you overcome your mindset blocks, become 9-5 optional, and double your income?

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Resources from this episode: * Enrollment for Aligned Coaching is closing today! * If you have any questions about Aligned Coaching, book a call with me * PayPal * Stripe * Calendly

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If you are a therapist or mental health professional who wants to double their income as a coach, you probably believe that starting a coaching business requires extensive knowledge of business and marketing strategies. However, the reality is that as a coach, 60% of your focus should be on developing a strong CEO mindset, while the remaining 40% involves becoming comfortable with marketing and selling your services to attract ideal clients.

So in today's podcast episode, I'll discuss three limiting thoughts that are stopping you from doubling your income as a coach. Together, we'll explore the origins of these thoughts, determine if they are really true, and discover how you can adopt new empowering thoughts that will propel you forward on your journey to doubling your income as a coach. Lista? Let’s get into today’s episode!

PS: The doors to Aligned Coaching will be closing on November 17th! I can't wait to see you inside!

Topics covered on 3 Thoughts That Are Stopping You From Doubling Your Income as a Coach: 1. How much time will take doubling your income as a coach? 2. How daily practice and repetition can help you double your income as a coach? 3. Do you feel grateful for where you are now and worry that wanting more might seem ungrateful? 4. Are you afraid of not knowing how to be a coach or fear failure? 5. How to balance gratitude for your current situation while still striving for more?

Connect with Liz Fernandez: * Instagram: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

Resources from this episode: * Enrollment for Aligned Coaching is open! * If you have any questions about Aligned Coaching, book a call with me

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If you have been thinking about starting a coaching business, you are probably feeling afraid and have many doubts. I understand. I was once in your shoes, and I remember how hard it was for me to overcome those fears and hesitations. So in today's podcast episode, I share my personal journey, from being a grad student to becoming a licensed therapist, and eventually starting my coaching business. I get vulnerable and open up about the fears and doubts that almost stopped me from pursuing my dream.

I take you through my mindset before I took the leap, the hesitations that kept me postponing my dream for five years, and how I finally overcame them. This episode is an honest and vulnerable reflection on my path, and my hope is that my journey will inspire you to conquer your doubts and fears. If I could transform from a fearful, burnt-out therapist to a successful multi-six-figure business coach, so can you! Lista? Let’s get into today’s episode!

Topics covered on Overcoming Your Fears & Hesitations When Starting a Coaching Business: * Enrollment for Aligned Coaching is now open! * What were the biggest fears and hesitations that arose when I was about to start my coaching business? * How can you navigate uncertainty and fear so you can start your coaching business and double your income? * The difference between making a decision from a place of fear versus a place of possibility. * Answering the common questions about starting a coaching business.

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching

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Resources from this episode: * Enrollment for Aligned Coaching is open! * If you have any questions about Aligned Coaching, book a call with me

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Are you considering starting your coaching business but unsure if it's the right path for you? I understand your hesitation because I've been in your shoes. It took me five long years to finally take the leap and start my coaching business. I spent so much time playing the waiting game because I was afraid of failing.

Join me in today's podcast episode as I share some of the signs that indicate that starting a coaching business is a good move for you. I debunk common myths surrounding the coaching industry, such as the belief that it's oversaturated or that you have nothing valuable to offer your clients. Additionally, I'll share more details about my upcoming training, How To Leverage Your Current Skills To Double Your Income As A Coach which you definitely don't want to miss! Lista? Let’s get into today’s episode!

Topics covered on How to Know if Coaching Is for You: 1. What are the signs that coaching might be a good fit for you? 2. Is the coaching industry really saturated, or is it just an illusion? 3. What do you truly need to start your coaching business? 4. How can my free training help you take the next step in starting your coaching business?

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching

From Therapist to Coach Weekly Email Series

Resources from this episode: * Register for free training: How To Leverage Your Current Skills To Double Your Income As A Coach on November 6th at 4 pm PST time * Join the waitlist for Aligned Coaching

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Are you a therapist or mental health professional who has always been curious about coaching and what it entails? Do you feel like in order to explore coaching, you would have to let go of therapy? Well, I'm here to tell you that you don't have to choose. One of my biggest philosophies is that there is a world where you can pursue both things you are passionate about - coaching and therapy.

That's why in today's podcast episode, I talk about how you can balance therapy and coaching as dual careers while enjoying the best of both worlds. Imagine being able to double your income, having the power to set your own rates, selecting who you want to serve, and attracting dream clients who are excited to work with you! That's what it looks like when you add coaching to your services. Are you ready to learn more about how you can balance therapy and coaching as dual careers? Tune in right now!

Topics covered on Balancing Therapy and Coaching as Dual Careers: * What are the benefits of balancing therapy and coaching as dual careers? * How can balancing therapy and coaching create more opportunities for you? * Client success stories of therapists who added coaching to their work. * How can you manage your time and energy while balancing therapy and coaching?

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching

From Therapist to Coach Weekly Email Series

Resources from this episode: * Register for free training: How To Leverage Your Current Skills To Double Your Income As A Coach on November 6th at 4 pm PST time

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Are you ready to expand your services, call in dream clients, grow your business, and double your income as a coach? Then you need to understand how your employee mindset is impacting your entrepreneurship journey, how to shift out of it, and step into an entrepreneurial mindset instead. And that's exactly the topic of today's podcast episode!

Drawing from my personal experiences and those of my clients, I reveal how the employee mindset can hinder your business growth without you even realizing it's happening. Together, we explore how to recognize whether you are in the employee or entrepreneurial mindset by asking yourself a single question, and I share with you a simple tool that will help you transition smoothly from an employee to an entrepreneur mindset. Plus, I tell you more about my upcoming free training, "How To Leverage Your Current Skills To Double Your Income As A Coach," that is happening on November 6th at 4 pm PST time!

Topics covered on An Entrepreneurial Mindset vs. Employee Mindset: * The common challenges therapists face when transitioning to coaching. * The key differences between an employee mindset and an entrepreneurial mindset. * How does an employee mindset hold you back as you are building your coaching business? * Why is it important to adopt an entrepreneurial mindset? * How can you shift out of an employee mindset and step into an entrepreneurial mindset?

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching

From Therapist to Coach Weekly Email Series

Resources from this episode: * Register for free training: How To Leverage Your Current Skills To Double Your Income As A Coach on November 6th at 4 pm PST time

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Are you struggling to attract dream clients to your coaching business or to your private practice? If so, then this episode is a must-listen for you! Today, I'm going to share with you three simple steps that will help you start attracting your dream clients in no time. First, we'll dive into the importance of defining your niche and identifying who you want to serve. I'll guide you through the process of discovering your ideal client and how to tailor your messaging to attract them.

Next, we'll explore the power of content marketing. I'll show you how to showcase your expertise and share valuable tips and stories that resonate with your audience. You'll learn how to use social media as a tool to impact lives and expand your reach. And finally, we'll discuss the art of networking. You'll discover the power of collaboration and how it can lead to exciting opportunities. Lista? Let’s get into today’s episode!

Topics covered on How to Start Attracting Dream Clients: * What would it look like if you consistently had consultation calls with dream clients? * How did my clients go from having no idea how to attract dream clients to being fully booked in their private practices and as coaches? * How can you define your niche and identify who you want to serve? * Why is it important to focus on content marketing and showcasing your expertise on social media? * How can storytelling and sharing personal experiences help you attract dream clients? * Why is networking and collaborating with others essential for attracting dream clients?

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching

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Building your online presence and selling your services in a sustainable way that works with your nervous system is crucial, especially in the early stages of building a coaching business when many doubts will come up like "Can I actually sign clients?" and "Will I be able to build a sustainable business?"

I want you to know that you are not alone. If you are a therapist or a heart-centered service provider, I know how hard it can be to overcome the idea of selling your services and showing up online. However, I'm hoping that today's episode will help you overcome those thoughts and see yourself for what you are - a badass CEO! Join me as I share 5 steps to building your online presence, selling your services in a sustainable way, and attracting clients of your dreams. Lista? Let’s get into today’s episode!

Topics covered on Build Your Online Presence & Sell Services in a Sustainable Way: * How can you identify and embrace your expertise to feel confident in your abilities? * Why is it important to recognize and appreciate your own worthiness? * How can sharing your passion attract the right clients to your services? * How can sharing your personal experiences and transformational stories connect with your audience? * Why is it crucial to have a clear call to action and actively invite potential clients to work with you? * How can you overcome the guilt, insecurities, and imposter syndrome associated with promoting your services?

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching

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Related episodes: * Episode 60: How to Turn Your Expertise Into Your Superpower

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Are you ready to turn your expertise into your superpower and so you can double your income as a coach? Then today's episode is for you! Join me as I show you how to leverage your current skills and experience to create a thriving coaching business.

If you have ever doubted your ability to be a coach because you think you need to have a coaching certification, a podcast, published books, or that the expertise you have is not enough, I'm here to tell you that you ALREADY possess all the knowledge, skills, and expertise you need to be a successful coach.

Tune in as I guide you through three powerful steps to help you on this journey. We'll dive into how you can start recognizing your expertise, explore the transferable skills you possess and how they can be applied to coaching, and I'll share strategies for embodying your expertise and showcasing it to the world. Lista? Let’s get into today’s episode!

Topics covered on Turning Your Expertise Into Your Superpower: * Overcoming the belief that you don't have the expertise to be a coach. * Why therapists already possess the skills they need to be successful coaches. * Exercise to identify transferable skills from your previous positions and roles. * Client success stories of therapists who turned their expertise into a superpower.

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching * Join the waitlist for Aligned Coaching

From Therapist to Coach Weekly Email Series

Related episodes: * Episode 42: Embracing Multiple Identities as A Therapist Turned Coach with Daisy Gómez

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Are you treating your coaching business like a side hustle? What if I told you that thinking of your coaching business as a passion project is actually holding you back from creating incredible results in your business?

In today's podcast episode, I'm diving deep into how you can shift your mindset and start treating your coaching business as a career, not a side hustle. We'll explore the common belief that holds many Latinas back from reaching their full potential and discuss the actions and behaviors that indicate you're not doubling down on your business to maximize its full potential.

This episode was inspired to help you build awareness of this block and to provide you with the tools to start taking your coaching business seriously. With this perspective alone, you'll start attracting dream clients, will begin to create the life you desire, and become the amazing CEO and entrepreneur you were born to be. Lista? Let’s get into today’s episode!

Topics covered on How to Start Taking Your Coaching Business Seriously: * Discussing the belief that your coaching business is just a side hustle and how it can hinder your growth. * How do you know that subconsciously you are not taking your coaching business seriously? * Success stories of clients who experienced significant growth by shifting their mindset after deciding to take their coaching business seriously.

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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Are you struggling to balance a 9-5 job and build your coaching business? Then this episode is a must-listen for you! Join me today as I reveal why having a 9-5 job while building your coaching business is actually the BEST thing you can do right now.

In this episode, I share my personal journey of starting my coaching business while working full-time and pursuing my degree. Trust me, I understand the challenges and frustrations that come with juggling both responsibilities, but I'm here to show you a new perspective.

Get ready to shift your mindset and see your job in a new light as I provide 3 powerful perspective shifts that will transform how you view your current situation.

Stop wasting energy hating your job and start focusing on building your dream coaching business. Tune in now and discover the secrets to successfully balancing your 9-5 job and building a thriving coaching business. Lista? Let’s get into today’s episode!

Topics covered on Balancing a 9-5 Job and Building a Coaching Business: * How can you balance your 9-5 job and build a coaching business without letting frustrations with your job hinder your business growth? * Leveraging your current job to get closer to transitioning into your business full-time. * How can you start seeing your job as a source of income and take the pressure off your business financially? * How can you create options for yourself by balancing your 9-5 job and building your coaching business? * Shifting your focus from hating your 9-5 job to putting all your energy into building your coaching business.

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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Welcome to another episode of the Latina CEO Identity podcast! I’m absolutely thrilled about today's episode because it marks a significant milestone for me - three years in business! And what better way to celebrate than by sharing with all of you the incredible journey of building a soon-to-be half-a-million-dollar coaching business?

In this episode, I want to take you on a ride through the highs and lows, the fears and doubts, the celebrations and successes. No holds barred, I promise to give you an exclusive behind-the-scenes look at the realities of entrepreneurship. I’ll be sharing personal stories that have defined my journey, highlighting the remarkable results achieved by my clients, and revealing the invaluable lessons I've learned along the way. Whether you are already a coach or simply dreaming of starting your own coaching business, this episode is for you. Lista? Let's get into today’s episode!

Topics covered on Building a Soon-To-be 500k Coaching Business: * How did I go from being afraid to call myself a coach to building a thriving coaching business? * The challenges I faced in my journey as an entrepreneur. * How did I overcome imposter syndrome and fear of failure to create a thriving coaching business? * How did my coaching business provide me with the freedom and flexibility to create the life of my dreams, including moving to Mexico City and finding love? * Biggest lessons I learned so far during my entrepreneurship journey. * What transformations have my clients experienced through my coaching, from overcoming self-doubt to achieving financial success and creating the life they desire? * Steps you can take to start your own coaching business and embark on a journey of self-discovery and empowerment.

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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Welcome to another Q&A podcast episode! It's been a while since I did a Q&A, and you have been asking me a lot of questions about my move to Europe so today, I'm spilling all the tea on why I decided to move to Europe and what it's like to run my coaching business from Spain. That's right, I'm recording this episode live from Madrid, and I can't wait to share all the behind-the-scenes details with you!

Join me as I give you a sneak peek into my own experience, from deciding to make the leap to overcoming language barriers and cultural differences. I'm sharing it all! I also answer your burning questions about my family's reaction to my move to Spain, the cost of living in Spain, staying consistent in my coaching business while enjoying my life to the fullest, and so much more. Lista? Let’s get into today’s episode!

Topics covered on Running My Coaching Business From Spain: * Why did I decide to move to Madrid and run my coaching business from there? * What were some of the biggest obstacles I faced when moving to Madrid? * How did I prepare financially for my time in Europe? * The biggest differences between living in the US and Europe. * What were some of the reactions and thoughts my family had about my decision to move to Europe? * How do I stay consistent in my business while running my coaching business from Europe? * What is my niche and how has it evolved over time? * Do I have a team to support my coaching business? * How did I adjust to the time change and what impact did it have on my body and routine?

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching

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Related episodes: * Episode 32: Unpack Your Identity as an Entrepreneur

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Building a sustainable coaching business that allows you to rest and take multiple long vacations throughout the year is possible. I am a living example of this! I’m currently recording this episode from Spain, after enjoying a one-month vacation while traveling across Europe. Of course, I didn't just pack my bags and leave. Taking a long vacation requires some planning. However, none of this would be possible if I hadn't built a sustainable coaching business.

When I speak with potential clients during consultation calls, one objection that frequently arises is the fear of creating a coaching business that is not sustainable. It makes sense, we have been conditioned to believe that a nine-to-five job is the only sustainable way to bring income every month…unless you build a sustainable coaching business! So, let's discuss five things you need to create a sustainable coaching business. Lista? Let’s get into today’s episode!

Topics covered on Building a Sustainable Coaching Business: * Explore the fear of failure and unsustainability that often plagues coaching business starters. * The empowering shift to transform doubts into possibilities. * What are the Five Pillars of Sustainability for building a simple, sustainable coaching business? * Understand the pivotal role of mentorship in creating accountability and overcoming challenges as you are building a sustainable coaching business. * How can a supportive community and embodying your entrepreneurial identity turbocharge your coaching business success?

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching

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In today’s episode, I talk about why I believe that a high quality of life is a real flex and how you can start introducing it into your day-to-day life. You probably believe that you can only have a high quality of life when you achieve X, Y, Z. But that's not true.

One of the biggest lessons I learned during my entrepreneurship journey is that you don't have to wait to start living your best life until you are successful or make X amount of money. You can start NOW.

It's time for you to stop being in survival mode, leverage the skills that you have, and create a quality of life that you love. Join me as I share what inspired me to record this episode, how a better quality of life can transform your life, how you can integrate a high quality of life today, and more! Lista? Let’s get into today’s episode!

Topics covered on High Quality of Life: * How can you integrate high quality of life into your day-to-day routine? * What steps can you take to evaluate your career and align it with your desired quality of life? * Are you willing to live in the gray area and embrace uncertainty for the sake of a better quality of life? * What actions can you take right now to start integrating high quality of life into your life? * How can you challenge black and white thinking and create space for self-compassion and possibility?

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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So many of my clients, if not all of them, identify with being a cycle breaker and a generational change-maker. They break generational chains every single day. And if you are a Latina and a first-generation daughter of immigrants who likes to take an unconventional path, this podcast episode is for you!

Today, I dive deep into the topic of breaking generational chains through entrepreneurship, building a coaching business, and discuss how entrepreneurship can serve as a catalyst for healing and self-development. Join me as I share with you my own entrepreneurship journey, how breaking generational chains led me to build a multi-six-figure coaching business, how it helped me heal my relationship with my mom, caused a ripple effect in my family, and so much more! Lista? Let’s get into today’s episode!

Topics covered on Breaking Generational Chains Through Entrepreneurship: 1. How does entrepreneurship serve as a pathway to breaking generational chains and cycles? 2. How can overcoming money mindset, self-concept, and fear of rejection pave the way for a successful coaching business? 3. What are the different ways entrepreneurship can help heal relationships with parents and loved ones? 4. What powerful ripple effects can occur when individuals choose to step into their coaching businesses and embrace their true potential? 5. How can entrepreneurship lead to self-discovery, empowerment, and transformation in your life? 6. How can I support you in creating your own path, breaking generational chains, and unlocking the limitless possibilities of entrepreneurship?

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching

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As a Latina and a first-generation daughter of immigrants who chose an unconventional path, I understand the challenges of overcoming self-doubt when pursuing something new. Whether you're graduating from graduate school, moving abroad, applying for a new role in your career, or starting a coaching business, self-doubt can be a significant obstacle that holds you back from stepping into the higher version of yourself. And before you make that mean something about yourself, I want you to know that it is a common human experience. We all deal with self-doubt in some shape or form. That's why I have developed my own practices to overcome self-doubt that I engage in whenever I'm doing something new.

Join me in today's podcast episode as I reveal eight powerful strategies for overcoming self-doubt and achieving success in your journey towards becoming 9-5 optional and doubling your income. Lista? Let’s get into today’s episode!

Topics covered on Overcoming Self-Doubt: * Why is self-doubt particularly amplified for Latinas and Latinx individuals? * How can self-compassion help you overcome self-doubt? * Why is it important to reflect on past achievements and celebrate them? * The danger of comparing yourself to others in times of self-doubt. * How can spending time with a supportive community help you overcome self-doubt? * The benefits of seeking professional help when overcoming self-doubt. * How does journaling help identify patterns of self-doubt? * Why should you be skeptical of your own thoughts when experiencing self-doubt?

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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In today's podcast episode, I dive into a topic that you can certainly relate to if you are a Latina and the daughter of immigrants - the fear of success and overcoming the guilt that holds you back from stepping into your CEO identity. As you progress in your career, book more clients, or grow your business, you will notice guilt and fear of success emerging. It comes up for me, for my clients, and for many other Latinas. So, let's discuss how you can overcome the guilt that holds you back and conquer your fear of success.

Tune in as I break down the definition of the fear of success, share my own experience as a Latina who has taken the unconventional path, and how the fear of success has manifested in my life. We will also explore where this fear comes from and four steps you can take to overcome your guilt and fear of success. Lista? Let’s get into today’s episode!

Topics covered on How to Overcome Fear of Success: * Overcoming the guilt that comes with success as a Latina and daughter of immigrants. * What is the fear of success? * Reasons for experiencing fear of success. * How working on your CEO identity helps you overcome your fear of success? * Four steps to overcome your guilt and fear of success.

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching

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Facing fear is a common human experience whenever we step into something new, but how do you overcome your fears, especially when it stands in the way of your success? That's the question I'm going to answer for you in today's podcast episode!

Sometimes we tend to convince ourselves that experiencing fear or being doubtful means that there is something wrong with us, so we make it mean a whole lot of things about ourselves like "I must not be capable because I'm afraid to take the action, therefore I shouldn't do it."

But instead of doubting yourself, I want to encourage you to explore what is on the other side of that fear. Tune in as I share with you why it is important to share your fears, a single question that will help you overcome your fears, how it helped me confront my fears, and more! Lista? Let's get into today's episode!

Topics covered on How to Overcome Your Fears: * What’s happening behind the scenes of Latina CEO Identity? * How can exploring the potential rewards help you overcome your fears and doubts? * My story of starting a coaching business and the fears I had to confront. * The importance of challenging yourself to embrace the unknown and step into new opportunities. * How can I support you and help you to overcome your fears, double your income and become 9-5 optional?

Connect with Liz: * Instagram: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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In today's episode, I talk about something that I'm passionate about - why mental health professionals should not feel ashamed to charge premium prices for their services.

As a Latina therapist turned coach and multi-figure entrepreneur, I've seen firsthand how guilt and shame can hold you back from charging premium prices. But did you know that as Latinas, we experience the largest pay gap, earning only 54 cents for every dollar a white man earns? If not now, then when will we finally break free from this cycle and start valuing ourselves and our services?

I believe that undercharging perpetuates the pay gap and does not serve our communities or ourselves! That's why in today's podcast episode, I share with you three reasons why you shouldn't be ashamed to charge premium prices as a mental health professional turned coach. Lista? Let's get into today's episode!

Topics covered on Charging Premium Prices: * How can charging premium prices as a mental health professional actually improve the quality of care you provide to your clients? * What opportunities can arise when you have the financial freedom to give back to your community and pursue your passions? * Why should you shed the shame and guilt associated with charging premium prices as a mental health professional turned coach? * How can the mindset around pricing and receiving more money transform your coaching business and life? * What steps can you take to create your identity as a booked-out coach and double your income in the process?

Connect with Liz: * Instagram: @lifewithhliz * TikTok: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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In today's podcast episode, I talk about how you, as a Latina therapist, can take control of your career and income through coaching. As a first-generation daughter of immigrants and a therapist turned multi-six-figure CEO, I understand the desire for more. I know you want to help your community but also have a high quality of life. You already possess valuable skills as a therapist, and if you decide to use them, you will make a significant impact as a coach without compromising your work-life balance or health.

It’s time to say goodbye to low pay, burnout, and an employee mindset. Because it is possible for you to serve your community while doubling your income. It's within your reach, here and now. So let’s break free from limiting beliefs that hold you back and step into your CEO identity so you can create the life you've been dreaming of. Lista? Let’s get into today’s episode!

Topics covered on Taking Control of Your Career & Income: * The challenges therapists and other mental health professionals face as employees. * Client success stories who transitioned from therapy to coaching. * Two questions to ask yourself when you want to take control of your career and income. * Breaking free from limiting beliefs and societal programming that perpetuate the employee mindset.

Connect with Liz: * Instagram: @lifewithhliz * TikTok: @lifewithhliz * Apply for 1:1: private coaching * From Therapist to Coach Weekly Email Series

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Today, we are officially celebrating the one-year anniversary of launching the Latina CEO Identity podcast! And that's not all; we have also reached over 10,000 downloads! Woo-hoo! I'm thrilled to share this moment with all of you, my listeners because my dream would never come true without you and your unconditional support. Thank you for being part of this journey. You have no idea how much I appreciate you.

In today's podcast episode, I talk about how you can tap into your expert energy as a Latina therapist and overcome the fear of expanding your offering beyond the traditional therapy room setting. This is something I coach my clients through every week as it comes over and over again. So, if you are doubting yourself and wondering how you could possibly expand your services, I want to share with you four questions that will help you tap into your expert energy and remove all your doubts. Lista? Let's get into today's episode!

Topics covered on How to Tap Into Your Expert Energy: * Celebrating my clients’ wins * How will tapping into your expert energy help you in expanding your offerings as a Latina therapist? * Four questions to ask yourself that will help you tap into your expert energy. * How can private coaching help you access your capabilities and create the life and business of your dreams?

Connect with Liz: * Instagram: @lifewithhliz * TikTok: @lifewithhliz * Apply for 1:1: private coaching

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Let me be frank with you - the only reason why you are not fully booked as a therapist is because you haven't been actively marketing and selling your services. It's not that you lack the skills or ability to market yourself (trust me, as a Latina, you have a natural talent for sales that you may not even realize). As a therapist, you were trained to be an employee rather than a business owner. You're used to having clients come to you without much effort on your part, so it can feel uncomfortable to promote your own services. However, it's time to let your community know that you are available and accepting new clients! In today's podcast episode, I will share 5 effective ways to actively market and sell your services as a therapist. Lista? Let's dive into today's episode!

Topics covered on Actively Market & Sell Services as a Therapist: * The importance of actively marketing and selling your services as a therapist. * Tapping into your expert energy and believing in yourself. * Embracing your enoughness. * How to attract your ideal clients through your passion? * Why do you need to share your personal journey and transformation with your community? * How can I help you actively market and sell your services?

Connect with Liz: * Instagram: @lifewithhliz * TikTok: @lifewithhliz * From Therapist to Coach Weekly Email Series * Apply for 1:1: private coaching

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When you are starting your coaching business and/or private practice, many Latina therapists feel like they should be further along on their journey. I'll be honest with you; it's a challenge that often leaves you feeling vulnerable and questioning your every move. Maybe you feel like what you're doing right now isn't enough, or you fixate on things that haven't happened yet despite all your efforts. You're not alone.

It's a common experience, especially in the early stages of building a business. I understand your frustration. You pour your heart and soul into this, only to feel like you're stuck in one place. But what if I told you that you are right where you are supposed to be? What if I told you that wonderful things are coming to you, you just need to be a little more patient? Join me in today's podcast episode of a Daily Dose of Motivation, where I help you change your perspective on this stage of your journey and help you to embrace it instead. Lista? Let's get into today's episode!

Topics covered in this episode:

I have exciting updates for you!
My plans for the rest of the year
Celebrating my Aligned Coaching clients’ wins
Feeling the pressure of not being further along in your coaching business
How to change your mindset and let go of that pressure

Connect with Liz:

Instagram: @lifewithhliz
Apply for 1:1: private coaching
Sign up for my newsletter

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Let's talk about the belief that is holding you back from doubling your therapy income: the belief that adopting a coaching identity will hinder your credibility in the mental health field. I've noticed that many Latina therapists are interested in expanding their business models to include coaching but hesitate because they doubt the credibility associated with the title of "coach." Instead, they endure heavy caseloads, overwhelming administrative tasks, burnout, unfulfilled promises, and low rates.

It's time to shatter that belief! The truth is, by embracing both your roles as a therapist and a coach, you will double your credibility in both the coaching and mental health fields. As a Latina therapist, there are countless opportunities for you outside the therapy room. Lista? Let's dive into today's episode and unlock the possibilities awaiting you!

In this episode, I talk about:

When you know you are ready to start a coaching business as a therapist
How to double your therapy income with coaching
How does being both a therapist and a coach actually increase your credibility
The benefits of starting a coaching business while still in grad school
Serving clients out of your state of practice through coaching
How coaching can help you reduce your workload and increase your income in private practice

Connect with Liz:

Instagram: @lifewithhliz
Apply for 1:1: private coaching

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Have you ever wondered about the key differences between coaching and therapy? You are not alone! Many of my clients, as well as Latina therapists, have asked me this very same question. In today’s podcast episode, I finally break it down for you.

While it's true that coaching and therapy are very different, there are also many similarities between the two. Leveraging your skills as a therapist and applying them to coaching can help you build a career through a new lens. Tune in to today’s episode, as I talk about the differences in client interaction, advice-giving, session length, pricing, legal aspects of business setup, and more.

If you're curious about expanding your services into coaching, this episode is a great starting point to help you determine if it's the right path for you. Lista? Let’s get into today’s episode!

In this episode, I talk about:

Aligned Coaching enrollment is open!
The main focus of therapy and coaching
Client interaction as a therapist vs coach
Disclosing information and offering advice to clients
Duration of therapy and coaching sessions
Comparing pricing for therapy and coaching services
Legal aspects of private practice vs coaching business

Connect with Liz:

Instagram: @lifewithhliz
Enroll in Aligned Coaching, door closes on May 12th, 2023
Apply for 1:1: private coaching

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On today's podcast episode, I had the pleasure of interviewing Daisy Gómez, my Aligned Coaching client, a Licensed Latina Therapist, Speaker, and Life Coach. Daisy shares her inspiring journey from therapist to coach, highlighting a pivotal moment that motivated her to open her own private practice. We dove deep into the issue of burnout and why it is so common among first-generation Latina therapists. Daisy opens up about her personal experiences dealing with burnout and how accepting a job offer from another company made her realize it.

But that's not all—we also explore why Latina therapists are hesitant to expand their services into coaching, the power of embracing multiple identities, healing, and breaking free from societal programming. Trust me, this episode is jam-packed with valuable insights that you don't want to miss!

More about Daisy Gómez:

Daisy Gómez is a first-generation bilingual Licensed Latina Therapist, Speaker & Life Coach with over a decade of experience treating diverse populations. She’s also a loving tia, a proud daughter of immigrants, a sister, and mental health advocate.

Daisy is the Founder/CEO of Encuéntrate Counseling & Consulting. She currently specializes in helping overwhelmed first-generation professionals heal and thrive through a culturally sensitive and authentic approach. Additionally, she conducts psychological immigration evaluations, workshops, and is available for speaking engagements on mental health-related issues.

In this episode, we talk about:

Daisy's motivations for finally starting her own private practice
What was Daisy’s number one priority when she opened a private practice
As high-achieving first-generation Latinas, sometimes we don't know our window of tolerance when it comes to stress
What led Daisy to expand her services into coaching, and how it has allowed her to serve clients in new and impactful ways
Daisy's journey of self-discovery and how she embraced her identity as a coach, not just a therapist
The most empowering moments and challenges that Daisy faced during her transition
Daisy & I compare our experience with burnout and how our symptoms differed
Daisy's own healing journey has made her a better coach and therapist
Benefits of holding multiple identities as a mental health professional
Daisy's own healing journey has informed her work and made her a better helper to her clients
Daisy's advice for other therapists who may think it's impossible to book coaching clients
The challenges Daisy faced when transitioning to a package rate instead of a session rate, and how she overcame them

Connect with Liz:

Instagram: @lifewithhliz
Enroll in Aligned Coaching, door closes on May 12th, 2023
Apply for 1:1: private coaching

Connect with Daisy:

Instagram: @encuentrate.cc
Email: info@encuentratecc.com
Website: www.encuentratecc.com

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One of the biggest fears I coach my clients through frequently is being listed in the ‘Therapy Burn Book’, yes, like the infamous ‘Burn Book’ from the movie Mean Girls. As Latina therapists, we were programmed from the very beginning to avoid anything that could lead to malpractice risk, and to always follow the therapy rulebook.

While I admire and applaud you for being a great therapist, I want to ask: at what cost? Because if you are feeling burned out, exhausted, and secretly wishing for clients not to show up for their therapy sessions, that’s not fair to you. You deserve better. That’s why I want to invite you to join me in today’s podcast episode as I share how being a ‘good girl’ therapist can negatively impact your life, share stories from clients who extended their offering into coaching and now live a world full of possibilities without sacrificing their health.

In this episode, I talk about:

False promises made by employers
Why it took me 5 years to start my coaching business
Latinas and Latinos collectively have the lowest life expectancy and the highest stress levels
Understanding the key differences between therapy and coaching
Exploring how agencies manipulate Latina therapists into staying longer than we intended
The secret to doubling your therapy income and finally living your dream life
More about the “How to double your therapy income without burnout” training

Connect with Liz:

Instagram: @lifewithhliz
Register for free training "How to double your therapy income without burnout" on 4/29/23 at 11 AM CST
Waitlist & Details for Joining Aligned Coaching
Apply for 1:1: private coaching
Sign up for my newsletter

Resources from this episode:

Stress: the Silent Threat to Latino's Success
Workplace Stress

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What comes to mind when you hear the words "coaching" or "coach"? Many of my clients say, "What? Me? Coach? No way!" While the concept of coaching sounds appealing, they don't believe they could be a coach or expand their offering into coaching, because they're mental health professionals! How could they shift from therapy to coaching? After all, coaching is a completely different field...or is it?

In today's podcast episode, I'm excited to welcome another Aligned Coaching alumna, Wellness Coach, and Mental Health Clinician - Jessica Andrade. Jessica joins me today to share her unique story of becoming a coach, the challenges she faced as she started embracing her Latina CEO identity, how her life turned upside down in only one year, how Aligned Coaching helped her transform her life in just one year, and much more! Lista? Let’s get into today’s episode!

More about Jessica Andrade:

Jessica is a Wellness Coach and Mental Health Clinician. After, unforeseen changes in her life. She went from having what many would think a good life; finishing grad school and planning her dream wedding. While she was able to successfully graduate from grad school. Jessica's personal life made a whole 180 turn when she called off her wedding and was pushed to move back home with her mom and start her life all over again. This change called for a major shift in her mindset and how she was going to move on with her life.

Jessica focused on building healthy habits to help her in her personal growth and become her best self. She saw this change as an opportunity to focus on herself and her purpose. Ever since Jessica has become successful in her professional career and has created a business where she helps other Latinas like her, focus on their habits in order to overcome their challenges and help them become their best self. Jessica believes that everyone is capable of achieving much more than they can imagine but that it all starts with their environment and how they are living their life through their habits.

In this episode, we chat about:

The importance of educating our Hispanic parents and breaking the cycles in our families
What inspired Jessica to expand her offerings into coaching
Why Jessica niched down into wellness coaching
The ways in which incorporating wellness practices can support us in difficult life transitions
How Jessica’s life transformed in just one year
The only in-person consultation that I have ever given anybody
Jessica's experience with imposter syndrome and how Aligned Coaching helped her overcome it
Embodying Latina CEO identity for the first time
Why Jessica enjoys being a wellness coach more than a mental health clinician
How being yourself and having fun can transform your business
Jessica's final piece of advice for anyone interested in joining Aligned Coaching

Connect with Liz:

Instagram: @lifewithhliz
Register for free training on "How to double your therapy income without burnout" 4/29/23 at 11 AM CST
Waitlist & Details for Joining Aligned Coaching
Apply for 1:1: private coaching

Connect with Jessica:

Instagram: @jessica.gabrielaa
Book a private coaching consultation

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Welcome to part two of our interview with Norma Garcia, an Aligned Coaching Alumni and Life/Inner Healing Coach. In today’s podcast episode, we continue talking about Norma's transformative journey of self-discovery and entrepreneurship, the tools she used to overcome her limiting beliefs and self-doubt, and how Aligned Coaching helped her embrace her CEO identity.

We discuss the importance of following your intuition and how shifting your mindset helps you grow not only in your personal life but also in your business. Tune in as Norma shares her thoughts on the perfect timing of joining Aligned Coaching and how it allowed her to build confidence in her own story without comparing herself to others. Lista? Let’s get into today’s episode!

More about Norma Garcia:

Norma Garcia is a first-generation Latina, first in her family to receive her Master's. She is a Licensed Clinical Social Worker and a Life/ Inner Healing Coach passionate about mental health, and serving her Latinx community. She is an advocate of all things self-awareness, self-acceptance, self-care, and self-love. She believes in healing relationships with yourself and living a balanced mindful life. Norma is a travel enthusiast and foodie, always in search of adventure and new experiences

In this episode, we chat about:

How Norma doubts and limiting beliefs nearly held her back from becoming a coach, and how she conquered them
How our thoughts can limit us and how to break free from those limitations
Tips on balancing a private practice, full-time job, and building a successful coaching business
Shifting your mindset from “I’m sacrificing for my business” to “I’m prioritizing my business”
The power of finding a community of like-minded entrepreneurs and how it helps you to thrive
Norma's advice for new coaches who struggle with comparison
How Aligned Coaching helped Norma truly embrace her CEO identity
The realizations and accomplishments that bring Norma the most pride in her entrepreneurship journey
How Norma doubled her prices with Aligned Coaching, and the mindset shift that made it possible
Debunking common misconceptions about healing
When the time is right to start healing, and the different unexpected ways to do so
Norma’s inspiring advice for Latina therapists who want to introduce coaching into their business but doubt themselves

Connect with Liz:

Instagram: @lifewithhliz
Register for free training on "How to double your therapy income without burnout" 4/29/23 at 11 AM CST
Waitlist & Details for Joining Aligned Coaching
Apply for 1:1: private coaching

Connect with Norma:

Instagram: @normaly_healing
Email: therapywithnorma@gmail.com
Apply for 1:1 private coaching
Join Calladita No Mas

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Today I’m back with another successful Aligned Coaching Alumni story! This time, I invited Norma Garcia, a Licensed Clinical Social Worker & a Life/Inner Healing Coach, to share how she introduced coaching services into her business model and expanded her offering using coaching. You will have the opportunity to hear Norma’s journey, how she struggled with burnout and unfulfillment as a full-time therapist, how she opened a private practice but still lacked the quality of life she desired, and how it all changed when she discovered the coaching world.

Additionally, Norma shares how she embraced her CEO identity, what limiting beliefs and hesitations came up for her as she decided to become a 9-5 optional, how she shifted the stories that didn’t serve her as an entrepreneur, and much more! This is only the first part of the full interview, so don’t forget to tune in next week for the second part. Lista? Let’s get into today’s episode!

More about Norma Garcia:

In this episode, we chat about:

What led Norma to introduce coaching into her business model
Norma shares how she struggled with burnout before she joined Aligned Coaching
Balancing private practice, full-time job, and adding coaching services
How did Norma discover the coaching world
Why was Norma getting triggered by watching my stories
Feeling so mentally exhausted that you hope clients won't show up
Limiting beliefs that held Norma in her 9-5 mentality
Embracing your CEO and entrepreneurship identity
What hesitations held Norma back from joining Aligned Coaching
Why coaching was the missing piece to Norma's wholeness
Identifying and shifting stories that hold you back from becoming the higher version of yourself
A common misconception about marketing coaching services on social media

Connect with Liz:

Instagram: @lifewithhliz
Register for free training on "How to double your therapy income without burnout" on April 29, 2023, at 11 AM CST
Waitlist & Details for Joining Aligned Coaching
Apply for 1:1: private coaching

Connect with Norma:

Instagram: @normaly_healing
Apply for 1:1 private coaching
Join Calladita No Mas

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If you are familiar with psychology, you probably heard that 90% percent of your thoughts are reoccurring. But did you know that 90% of your thoughts are NEGATIVE? Imagine the impact it has on you when you are transitioning into something new, like becoming a coach or adding coaching services to your business model. If you are telling yourself stories that do not serve you and letting the mean girl in your head take the wheel you might easily slip into the mindset of ‘life is happening to me, rather than life is happening for me.’

Transitions can be difficult and they can bring up big emotions. That’s why I want to empower and support you in today’s podcast episode by sharing money-making thoughts and mantras that helped me build a multi 6-figure coaching business. Lista? Let’s get into today’s episode!

In this episode, I chat about:

Shifting from ego to growth mindset
Money-making thoughts that helped me create the multi-six-figure business I run today
How to create a thought ladder if the money-making mantras seem unbelievable at the moment
The important practice you should incorporate into your day when you are starting your business
How to self-coach when your vibrations are low

Connect with Liz:

Instagram: @lifewithhliz
TikTok: @lifewithhliz
Apply for 1:1: private coaching
Sign up for my newsletter

Resources from this episode:

Self-coaching Model by Brooke Castillo

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I decided to take a heels class. I think you can tell just from the first sentence that today’s podcast episode will be different from other episodes, but I promise you it will all make sense in the end. I see many Latina therapists who have been putting off starting their coaching business or introducing coaching to their business model because they are afraid, feel intimidated, or get stuck in a comparison game.

But here is what I want you to know: everyone that you are inspired by, started not knowing, started even when they felt doubt, started even if they were embarrassed, started even when they wondered what people would think. The beginning of your entrepreneurship journey can feel messy and so uncomfortable. It test's you in so many ways. But being willing to be a beginner is what can help you create everything you've ever wanted.

In this week's episode, we talk about the willingness to be a beginner. I share how I stepped out of my comfort zone and did something that I had been putting off for years due to fear of being a beginner, and how it relates to your first years in business. I share my advice if you're struggling with comparison & Lessons I learned from taking the heels class. Join me as I share my experience, how I almost backed out of the first class, embarrassing moments, and what surprising realizations I had during the process. Lista? Let’s get into today’s episode!

In this episode, I chat about:

Business Lessons I learned from taking the class
Why I decided to sign up for the class
Comparison advice
Embarrassing moments that turned into life lessons
The importance of being willing to be a beginner

Connect with Liz:

Instagram: @lifewithhliz
TikTok: @lifewithhliz
Apply for 1:1: private coaching
Sign up for my newsletter

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Many Latina therapists believe that attracting coaching clients is hard. They think they will have to show up on social media every day, give up their privacy, and just the thought of talking about their services makes them cringe. It feels like a completely new world they have to step into. It’s not surprising if you feel the same way. As a therapist, you are used to your supervisor handing you a long list of clients, so obviously, finding new clients is not your top priority.

But guess what? Attracting coaching clients doesn’t have to be hard. In today’s podcast episode, I teach you how to attract coaching clients as a therapist, what things you need to start implementing in your business so clients come to you. Plus, I offer a different perspective on selling and I promise you, it will not make you cringe. Lista? Let’s get into today’s episode!

In this episode, I chat about:

A common (false) belief among therapists about attracting clients
What do you need to start implementing to attract coaching clients
Passive versus active selling
The difference between coaching and therapy field
Why do you need to psycho-educate your potential coaching clients
How do I teach my clients to go from passive to active selling
How to work with clients out of your state practice
Conflict of interest in the coaching field doesn’t exist
How can I support you in your journey of doubling your income with coaching

Connect with Liz:

Instagram: @lifewithhliz
TikTok: @lifewithhliz
Apply for 1:1: private coaching
Sign up for my newsletter

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Do you get easily distracted? Procrastinate a lot? Get things done at the last minute? And then shame yourself that you make excuses instead of just getting things done? But what if there is more to it than just being lazy? What if you are undiagnosed with ADHD? Let me just tell you, if you do have ADHD, it’s not a weakness as some people could think. It’s a SUPERPOWER that many successful entrepreneurs possess!

For today’s podcast episode, I invited my client Victoria Erdel García to talk about her journey of becoming a Communication Coach for adults with ADHD. Join us as we dive deep into unpacking Victoria’s process of building her coaching business while navigating ADHD symptoms, how she supports her clients, the incredible wins she created inside of Aligned Coaching, her hesitations before we started to work together, and more! Lista? Let’s get into today’s episode!

More about Victoria Erdel García:

Victoria is a Communication Coach for adults with ADHD. After several years of building her business and processing her life after a late diagnosis, Victoria is committed to helping other ADHD adults become clear and confident communicators. Through her four-month, 1:1 coaching program, Victoria helps her clients work with their brains -- not against them -- to strengthen their writing and public speaking skills. Victoria believes that being a confident communicator can unlock the life of your dreams, an idea that she developed as an Ecuadorian-American daughter of an immigrant.

In this episode, we chat about:

What motivated Victoria to become a Communication Coach for adults with ADHD
How did Victoria get her first clients
How did Victoria choose her niche as a coach
What inspired Victoria to join my signature program Aligned Coaching
What surprised Victoria about Aligned Coaching
Victoria’s hesitations during our first clarity call
How did Victoria go from charging $30 to $3000
Setting boundaries with clients as a new coach
How did Victoria land her first 4-figure client
Navigating ADHD symptoms and building a business
Why do women get diagnosed with ADHD later in life
How Victoria’s life experiences allowed her to be a better coach while navigating ADHD symptoms
Misconceptions about ADHD
Victoria’s message for Latinas with ADHD symptoms who want to become a coach or join Aligned Coaching

Connect with Liz:

Instagram: @lifewithhliz
TikTok: @lifewithhliz
Apply for 1:1: private coaching
Sign up for my newsletter

Connect with Victoria:

Instagram: @vicicoaching
Book a clarity call with Victoria
Website: vicicoaching.com
Contact email: vicicoachingllc@gmail.com

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Today I prepared for you a SPICY episode. To be honest, I don’t typically create this type of content, but I see how necessary it is to have this conversation, so here it goes! When I talk with Latina therapists who want to introduce coaching services to their current business model, they are often afraid of being unethical. During the multiple conversations I had with my private 1:1 clients and Aligned Coaching clients, we came to the conclusion that the one thing you fear the most is actually something that you are doing right now.

Just to make it clear, my intention is not to shame you. I want to offer a perspective that you might have not considered yet. That’s why in today’s podcast episode, I talk about five unethical things you are probably doing (and not realizing) in your therapy practice right now. Lista? Let’s get into today’s episode!

In this episode, I chat about:

What’s happening behind the scenes
Are you curious about what it would be like to work with me? Try me for free!
A common fear among Latina therapists
Five ways in which you are probably being unethical in your therapy practice right now
What is the most ethical way to provide your therapy services with the best quality of care
Introducing coaching services enables you to do things that your therapy practice cannot
Why is it okay if you feel triggered by this episode

Connect with Liz:

Instagram: @lifewithhliz
TikTok: @lifewithhliz
Apply for 1:1: private coaching
Sign up for my newsletter

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It always amazes me how many Latinas struggle to identify as entrepreneurs or embrace their CEO identity. Because if you are an eldest daughter of immigrants or a parentified child, that innately makes you an amazing CEO! You might not see yourself as an entrepreneur, but you have been developing your CEO identity, traits, and skills since your early childhood. And in today’s podcast episode, I help you to start seeing yourself as the badass Latina CEO you are! Tune in to learn more about what makes us Latinas great CEOs, why we start developing CEO skills from such a young age, how you can step into your CEO identity, and much more! Lista? Let’s get into today’s episode!

In this episode, I chat about:

Why eldest daughters of immigrants are amazing CEOs
What was my experience like as the eldest daughter of immigrants
How do we Latinas start developing CEO skills from a very young age
Identity framework that I use with my clients in Aligned Coaching that helps you to identify your three main identities
Stepping into your entrepreneurship identity doesn’t have to be scary
How can I support you in stepping into your CEO identity

Connect with Liz:

Come say hi on Instagram or TikTok @lifewithhliz
Apply for 1:1: private coaching

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If you identify as a Latina therapist, you probably have a lot of resistance around the idea of building your personal brand online, selling, and marketing your services. Your feelings are completely valid because as Latina therapists, we are trained not to self-disclose. So of course, the idea of showing up online brings up a lot of resistance. But here is the thing.

Self-disclosure not only helps you to build trust with your community but also, increases your income, and develops invaluable skills. That’s why in today’s podcast episode, I talk about self-disclosure and building a personal brand online as a Latina therapist. Tune in to learn more about how you can create a personal brand in a simple way that feels good for you, what the process looks like, and much more! Lista? Let’s get into today’s episode!

In this episode, I chat about:

What is one of the biggest gaps I see in therapists who want to introduce coaching into their business model
Why do therapists feel uncomfortable with self-disclosure
What invaluable skill do you need to develop as a Latina therapist
My struggles with self-disclosure at the beginning of my coaching journey
How you have been building your personal brand without realizing it
Why do you need to build an online personal brand
A client success story who had a lot of resistance around building an online personal brand
How can I support you if you want to add coaching to your current business model

Connect with Liz:

Come say hi on Instagram or TikTok @lifewithhliz
Apply for 1:1: private coaching

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Do you know what is one of the biggest blocks for therapists who want to introduce coaching services to their business model? The belief that if they charge high ticket prices, their services will become inaccessible. As Latinas, we are taught that it's unethical to charge more than $75 per therapy session. You probably think that if you charge high ticket prices you won’t be accessible to serve the community that you feel passionate about serving because they don’t have the financial resources to afford your services.

All those thoughts are beliefs that you internalized, but they are not true. Tune in to today’s podcast episode, where I tell you more about why you should stop making these assumptions, how they are getting in the way of you doubling your therapy income with coaching, what mindset shifts you can implement right away to start seeing a shift in your business model, and much more! Lista? Let’s get into today’s episode!

In this episode, I chat about:

What we are taught at a very young age as Latinas
Why does it feel uncomfortable for a therapist to charge high ticket prices
What internal beliefs can come up for you when introducing coaching to your business model
How to identify and shift your limiting beliefs around charging high ticket prices
Why you should stop making assumptions about what they can afford to pay you
How does charging high ticket prices make you accessible to people who need your services most

Connect with Liz:

Come say hi on Instagram or TikTok @lifewithhliz
Enrollment for Aligned Coaching is open until the 10th of February
Apply for 1:1: private coaching

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If you have been around for some time, you definitely heard me talking about my coach Dielle Charon. We have been working together for almost two years and I absolutely adore her! Dielle has her own podcast called Black, Banked, and Booked Out and I had the honor to be interviewed on her podcast. So today, I want to share that interview with you too!

Tune in as we talk about my journey of creating a six-figure entrepreneur identity, my process behind that, challenges that came up for me during the transition, my grief around becoming a full-time entrepreneur after letting go of therapy work, what those internal battles look like, how to set up your business so you make money even if you take time off, and much more!

More about Dielle Charon:

Dielle is a 7-figure sales coach who helps women of color coaches multiply their sales and experience freedom. She helps them create wildly successful online coaching businesses without the stress or overwhelm. She is the host of Black, Banked, and Booked Out Podcast, a sales and money mindset podcast for online coaches. Dielle went from a struggling social worker living paycheck to paycheck to building a multiple six-figure coaching business with a 9 to 5.

In this episode, we chat about:

Where was I before I joined The Six Figure Liberation Mastermind
How did I start working with Dielle even though I didn’t fully fulfill the requirements for joining
The identity challenges I faced during The Six Figure Liberation Mastermind
Life events that happened during the mastermind
Getting diagnosed with an autoimmune disorder and having fraudulent activity in my bank account
How was I still making money even though I wasn’t showing up online
The importance of taking time to rest
How to set up your finances in a way to support your business
Embracing and getting intimate with the worst-case scenario

Connect with Liz:

Come say hi on Instagram or TikTok @lifewithhliz
Join my FREE workshop How to Double Your Private Practice Income With Coaching on January 28, Saturday 11 AM CST
Apply for 1:1: private coaching

Connect with Dielle:

Follow @diellecharon on Instagram
Learn more about Dielle at diellecharon.com
Listen to Black, Banked and Booked Out
Register for Dielle’s free training Quit Your Racist Job

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Hello, hello, and welcome to today’s special episode! Today I’m coming to you live from San Juan, Puerto Rico! I’m here for a mastermind retreat with my business coach and my mastermind sisters, and I must admit, this trip made me very emotional. I’m starting my third year of business in 2023 and I just can’t believe what I achieved over the last three years, how much I have grown, what I got to experience, and how many amazing clients I got to support in their transition.

I want to celebrate my journey with you and what better way to do it than by going down memory lane, right?! That's why today's podcast episode is a mix of the 3 most popular episodes where I talk about my unconventional decisions, the hardest thing about leaving my 9-5 job, the most common coaching myths, and much more! Lista? Let's get into today's episode!

In this episode, I chat about:

Unconventional decisions I made in my life
How I tripled my income in my first year of business
My family members were entrepreneurs but didn’t know it
How do you know if coaching is for you
Debunking 3 most common coaching myths
What is the biggest thing that you can do for yourself in your transition journey
What was the hardest thing about leaving my 9-5 job and transitioning into coaching

Connect with Liz:

Come say hi on Instagram or TikTok @lifewithhliz
Join my FREE workshop How to Double Your Private Practice Income With Coaching on January 28, Saturday 11 AM CST
Apply for 1:1: private coaching

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In October 2021, I got diagnosed with an autoimmune disease and it shook my whole world up. I was only 27 years old at that time and I was instantly faced with my own mortality. I lived in a high-stress mode for years without realizing it. At that time, I asked myself, why did this happen to me? But looking at the situation now, I realize it happened FOR ME. If it wasn’t for the disease, I wouldn’t be where I am today, viviendo mi mejor vida en México, amiga!

I know many Latina therapists who feel burned out, stressed out, and constantly tired. That’s why I recorded this podcast episode. To open your eyes to all the possibilities because you can have it all! Tune in as I share with you my story of getting diagnosed with the autoimmune disease, what decisions I had to make to change my life, how this experience helped me to support my clients in a deeper way, and much more! Lista? Let's get into today's episode!

In this episode, I chat about:

How burnout affects our bodies
How our bodies deal with traumas
When I got diagnosed with my autoimmune disease
Being in a constantly high-stress mode
Why do I attract a lot of clients that are healing
How my autoimmune disease allowed me to serve my clients in a deeper way
The best decision I have done for my physical and mental health
Why many therapists don’t take advantage of their health benefits
How taking a break from your job can be beneficial
Prioritizing your health and setting boundaries

Connect with Liz:

Come say hi on Instagram or TikTok @lifewithhliz
Join my FREE workshop How to Double Your Private Practice Income With Coaching on January 28, Saturday 11 AM CST
Apply for 1:1: private coaching

Resources from this episode:

Episode 7: Healing and Building a Coaching Business With Suleyma Garcia

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Do you know what I noticed when I talk about entrepreneurship with my clients? They find entrepreneurship to be this big, intimidating, scary thing. “What do I know about entrepreneurship? There are no entrepreneurs in my family.” Ah, amiga, no podrías estar más equivocada. Entrepreneurship runs in our families! As Latinas, we either find a way or make a way.

That’s why today I want you to promise me that in 2023 you will step into your CEO identity as the badass Latina you are! You are not alone in this, and I will support you along the way. I will start with today’s podcast episode, where I dive into what it takes for you to step into your Latina CEO identity that I talk so much about, three things that you absolutely need to be tapping into to create your CEO identity this year, and much more! Lista? Let's get into today's episode!

In this episode, I chat about:

One of the most common things I hear when coaching my clients to step into their CEO identity
How is entrepreneurship perceived by many Latinas
What behaviors and patterns are holding you back from stepping into your CEO identity
Identifying thoughts you need to let go off
How to start implementing new thoughts that serve you better
Making decisions that you have been putting off
Creating an environment that supports you and your identity as CEO
The importance of being in a community of other badass Latinas
Why I intentionally invest in group programs
How can you work with me in 2023

Connect with Liz:

Come say hi on Instagram or TikTok @lifewithhliz
Join my FREE workshop How to Double Your Private Practice Income With Coaching on January 28, Saturday 11 AM CST
Join the waitlist for Aligned Coaching, enrollment opens Jan 31, 2023
Apply for 1:1: private coaching

Resources from this episode:

Episode 8: How I Left My 9-5 Job

Journal Prompts

What behaviors and or, habits do you need to let go of and or, add and start implementing?
How do you need to start thinking?
What decisions do you have to start making that you have been putting off?

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Recently I hosted a masterclass for Latina therapists who want to add coaching services to their current business model or leave the field and transition into coaching. Before the masterclass, I had several consultation calls with these amazing Latina therapists. One of the things we talked about most was burnout, and I realized how many therapists must have multiple jobs to make ends.

So if you are a Latina therapist or counselor in the mental health field, this podcast episode is specifically for you. I talk about how you can double your income in private practice as a therapist by starting your coaching business and five things you need to focus on if you want to double your income so that you can live the quality of life that you really want to live. Lista? Let's get into today's episode!

In this episode, I chat about:

What I found out about therapists that absolutely shocked me
How I support Latina therapists
Adopting entrepreneur mindset
When to start introducing your coaching services
How much should you charge for your coaching services
Why does charging high ticket prices feel uncomfortable
Setting strong boundaries with clients
How to start working with coaching clients
Embracing and cultivating your different identities
The difference between a therapist's work and coaching services
How can I support you
More about my upcoming free workshop for therapists

Connect with Liz:

Come say hi on Instagram or TikTok @lifewithhliz
Join my FREE workshop How to Double Your Private Practice Income With Coaching on January 28, Saturday 11 AM CST
Apply for 1:1: private coaching

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In the previous episode, I talked about my move to Mexico City and I pulled back the curtain on the behind-the-scenes of living in Mexico City. It was a highly requested episode, and many of you loved it, so I decided to record another episode related to living abroad and running a coaching business. I know that many of you, my listeners and clients, aspire to move to Mexico City or a different part of the world. But you are hesitant about the transition. You wonder how you would run a successful coaching business while living abroad and enjoying life to the fullest.

I went through that experience and transition myself, and it took some time to adapt to living in Mexico City. I wanted to enjoy the best of what Mexico City has to offer, while staying productive, growing my business, and supporting my clients. It is possible and it is doable. And I break it down for you in today’s podcast episode! Tune in as I dive deep into what it looks like on my end to run a business while living abroad, my internal struggle, and top tips on adjusting to living abroad. Lista? Let's get into today's episode!

In this episode, I chat about:

What has been one of the biggest things that I've had to adapt to when moving to Mexico City
My internal struggle with work-life balance in the transition period & how I solved it
Five things that helped me to adjust to running a business while living abroad
How did moving abroad help me to expand my business
My two top tips for moving abroad while running a business
How I support my clients through a transition of moving abroad and running a coaching business

Connect with Liz:

Come say hi on Instagram or TikTok @lifewithhliz
Apply for 1:1: private coaching

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If you have always wanted to move to Mexico City or a different part of the world, but you never had the courage to take the leap, today’s episode is for you! I moved to Mexico City seven months ago and it brought so much joy and so many amazing experiences to my life, but there were some challenges along the way too. Many of you reached out to me on Instagram and asked about my move to Mexico, how I made the decision, how I found a place here, what my biggest fear was, the challenges I faced, and much more!

So in this podcast episode, I answer all your questions! I am as honest and transparent as I possibly can because this decision was one of the biggest decisions I've made other than deciding to leave my nine-to-five job. Lista? Let's get into today's episode!

In this episode, I chat about:

Why did I move to Mexico City
How did I have the courage to move
Was I in a relationship when I quit my 9-5 job
Was I able to balance starting a coaching business with my relationship
How was the actual move to Mexico City
How did my friends and family react when I decided to move
What was my biggest fear when I moved
How did I find an apartment in Mexico City
Do I have dual citizenship
How did I make friends in Mexico City
How much should you make to live comfortably in Mexico City
Do I feel safe in Mexico City

Connect with Liz:

Come say hi on Instagram or TikTok @lifewithhliz
Apply for 1:1: private coaching

Resources from this episode:

Airbnb
Casai
Inmmuebles24

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Welcome back to another episode of the mini-series on How to Start a Coaching Business as a Therapist. In this podcast episode, I talk about transferable skills that you already have as a therapist and how these transferable skills support you in starting a coaching business.

One of the struggles I faced at the beginning of my coaching business was seeing myself as a coach. I thought that I had to get a coaching certification. I believed that becoming a coach requires a different set of skills (among other things). But I was wrong. As therapists, we possess many transferable skills that you can transfer over to your coaching business. It’s time to start seeing yourself as a coach and embrace your coaching identity. Lista? Let's get into today's episode!

In this episode, I chat about:

What was stopping me from pursuing my coaching business
Six transferable skills that you can use as a therapist in your coaching practice
Why are those transferable skills important
How does your therapist identity make you a better coach
I thought that my therapist identity was my weakness but I was wrong

Connect with Liz:

Come say hi on Instagram or TikTok @lifewithhliz
Register for my masterclass How To Start A Coaching Business as a Therapist
If you have any questions, send me an email at lifewithhliz@gmail.com
Apply for 1:1: private coaching

Resources from this episode:

How to Start a Coaching Business as a Therapist
4 Things You Don’t Need to Go From Therapist to Coach

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Welcome to another episode of the new mini-series How to Start a Coaching Business as a Therapist! If you missed the previous episode, definitely go back and listen to it. I talked about my transition from a therapist to a coach, what the process looked like and what held me back.

In this podcast episode, I share with you four things you absolutely DO NOT need in your transition from a therapist to a coach. These four things pop up most often during my conversations with other therapists who are interested in adding on coaching services or transitioning to coaching. Tune in as I talk about what you actually need during this transition, what limiting beliefs you might have to work through, and much more! Lista? Let's get into today's episode!

PS: Stay until the end to find out how I can help you in this transition.

In this episode, I chat about:

Do you need a coaching certification to practice as a coach
Do you need liability insurance for coaching
Do you need a business license when starting a coaching business
Stop waiting for permission from others to become a coach
What you ACTUALLY need to start your coaching business
Limiting beliefs might hold you back from starting a coaching business

Connect with Liz:

Come say hi on Instagram or TikTok @lifewithhliz
Register for my masterclass How To Start A Coaching Business as a Therapist
If you have any questions, send me an email at lifewithhliz@gmail.com
Apply for 1:1: private coaching

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If you are familiar with my story, you know that I graduated from one of the top universities in the nation for therapy work, especially when it comes to working with Latinos. I also talked about how universities tend to gatekeep information from Latinas about how to start a private practice or how you can monetize your therapist skillset.

If you are a therapist and you love the profession, you love the work, yet you feel extremely burned out, and you’re questioning whether this is a field that you will want to be in for the rest of your life, then this podcast episode is for you. I share with you how I made the decision to become a coach, what led up to it, and what limiting beliefs were holding me back. Lista? Let's get into today's episode!

In this episode, I chat about:

How I started to build a skillset to become a coach without me even realizing it
Lack of conversation about starting a private practice
Why so many therapists are leaving the field
How to monetize your therapist skills for entrepreneurship
Limiting beliefs that kept me from starting a coaching business

Connect with Liz:

Come say hi on Instagram or TikTok @lifewithhliz
Register for my masterclass How To Start A Coaching Business as a Therapist
If you have any questions, send me an email at lifewithhliz@gmail.com
Apply for 1:1: private coaching

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If you are new around here, you might not know this about me, but it took me years before I finally made the decision to become a coach. Some people think that making the decision to start your coaching business is easy. No, it’s not. It’s more like a tug-war. You go back and forth, A LOT. But don’t let that stop you. Instead, surround yourself with people who have a growth mindset, and similar goals and ambitions as you. People who can support you and remind you what a bad-ass Latina you are!

Speaking of bad-ass Latinas, today’s podcast episode is a special one! I had the honor to be a guest on Erika Cruz’s podcast Chingona Revolution. We talked about my journey of becoming a coach, making courageous decisions, and the importance of identity work in your entrepreneurship journey. We dropped so many gems, so naturally, I had to share the episode with all my listeners too. Lista? Let’s tune in!

More about Erika Cruz:

Erika Cruz is a Coach, Speaker, and Founder of Courage Driven Latina. She helps her community align with their purpose, lead with courage, and find fulfillment. After eight years in the tech industry, Erika created a business by following her passion. As the proud daughter of Mexican Immigrants, Erika is aware of the lack of available resources growing up. She is on a mission to connect others with the tools and resources to be the best they can be. Erika has been featured in the NY Times, CNN, LA Times and she is just getting started.

In this episode, we chat about:

How my childhood experiences shaped me into the coach that I am today
My transition from a therapist to a coach
Why did only a few people know about my first investment
Becoming a full-time coach and my family’s reaction
How Erika and I met
Why is identity work important
The most courageous things that I’ve done in the last 12 months

Connect with Liz:

Come say hi on Instagram @lifewithhliz
Follow me on TikTok @lifewithhliz
Join the waitlist for my signature program Aligned Coaching
Apply for 1:1: private coaching

Connect with Erika Cruz:

Listen to Erika’s podcast Chingona Revolution
Visit her website theerikacruz.com
If you’re interested in working with Erika, she has 1:1 coaching spots open

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When I started this podcast, I promised myself that I would always be honest with my listeners about what it takes to start and run a coaching business. Sometimes it means getting very vulnerable and talking about stories that only people in my close circle know about, because it took time to process. But now, in today’s episode, pull back the curtain and share it all with you.

In this episode, I pour my heart to you and share how my worst fear in my coaching career came true. I know this episode will help you feel seen in so many ways and hopefully less alone too. Because after you listen to this episode, you will understand that not everything is as perfect as social media makes us believe. Lista? Let’s tune in!

In this episode, I chat about:

What was my biggest fear when I started my coaching business
My last year’s launch of Aligned Coaching was a disaster
I used work as my coping mechanism until my body stopped me
How my worst fear turned into the biggest blessing

Connect with Liz:

Come say hi on Instagram @lifewithhliz
Follow me on TikTok @lifewithhliz
If you want to start your coaching business and start booking your first 4 figure clients so you can become 9-5 optional, schedule a consultation call to apply & join my signature program Aligned Coaching, enrollment is officially open and doors close November 11th for the last enrollment of the year
Apply for 1:1: private coaching

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If you have been around for some time, you know that I’m on a mission to help you and all Latinas build businesses that allow you to serve and give back to your community on YOUR OWN terms. Plus, I’m strongly against gatekeeping information (we get enough of that in our society and institutions).

That’s why in today's podcast episode, I let you in on how I support my clients on their journey to becoming 9-5 optional and what frameworks and skills I teach inside of my signature program Aligned Coaching which is now officially open! Lista? Let’s tune in!

In this episode, I chat about:

Misconceptions that most of us have about starting a business
Double standards in our education system
The concepts I teach inside of Aligned Coaching
Shifting your perspective and becoming 9-5 optional
Skills I teach that you can use beyond your business

Connect with Liz:

Come say hi on Instagram @lifewithhliz
Follow me on TikTok @lifewithhliz
If you want to start your coaching business and start booking your first 4-figure clients so you can become 9-5 optional, schedule a consultation call to apply & join my signature program Aligned Coaching, enrollment is officially open and doors close November 11th for the last enrollment of the year
Apply for 1:1: private coaching

Resources from this episode:

Listen to episode 1: My Unconventional Journey to Becoming a Multi 6 Figure CEO

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Today’s podcast episode is going to be a very honest one. I don’t want to scare you, overwhelm or intimidate you. I want to prepare you. I want to share with you what the journey of creating your coaching identity actually looks like. Because I believe that it’s easier to go through the journey if you know what to expect.

That’s why in this episode, I talk about what the process of going from zero to coach looks like, what are the biggest mindset blocks for new coaches, what transformation you can expect to see in yourself and your business through the process. Plus, I tell you more about my signature program Aligned Coaching which opens on October 31st. Lista? Let’s tune in!

In this episode, I chat about:

First, you need to make some scary decisions
How will business trigger you
Common mindset blocks you might experience as a new coach
What happens when you try to avoid healing your limiting beliefs
What business schools don’t teach you but I WILL
What you can expect from me as your coach in my signature program Aligned Coaching

Connect with Liz:

Come say hi on Instagram @lifewithhliz
Follow me on TikTok @lifewithhliz
Join the waitlist for my signature program Aligned Coaching, enrollment opens on October 31st
Apply for 1:1: private coaching

Resources from this episode:

Listen to the previous episode Start Your Coaching Business With My Fail-Safe Business Model

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One of the biggest fears I had when I thought about starting a business, was failing. Many Latinas (including myself) are high achievers and the idea of failing is truly terrifying. If you feel the same way, I want you to know that you are not alone. And I will NOT let you fail.

I do not believe in gatekeeping and that’s why in this podcast episode, I share with you my Fail-Safe Business Model Framework that I teach my clients inside of Aligned Coaching. This framework is designed to support you in starting your coaching business free from overwhelm and with a clear roadmap that helps you start your coaching business today! Lista? Let’s tune in!

In this episode, I chat about:

Why I created my Fail-Safe Business Model
The biggest fears we Latinas have when starting a business
Four parts of my Fail-Safe Business Model
How to identify your expertise as a new coach
Supporting your clients through a difficult time even though you're still navigating your own difficult moments
Deciding what offer you want to create for your clients
How much should you charge for your services as a new coach
How to start selling your services as a new coach

Connect with Liz:

Come say hi on Instagram @lifewithhliz
Follow me on TikTok @lifewithhliz
Join the waitlist for my signature program Aligned Coaching, enrollment opens on October 31st
Apply for 1:1: private coaching

Resources from this episode:

Building a StoryBrand by Donald Miller

Building a StoryBrand: Clarify Your Message So Customers Will Listen

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Today’s episode is TRULY a special one and I know I say it all the time, but I can’t help it! My clients are wonderful and the transformations they are going through are just incredible. But this episode is different from all the previous episodes because it’s actually a coaching call I had with one of my clients, Liz Gomez. You might remember Liz from episode 12. If you haven’t heard that one, click here to listen to it.

Liz was kind enough to allow me to share the coaching call with all of you because she is all about helping each other heal and grow. In this episode, we talk about signing clients as a coach, sales, the negative thoughts around selling, where they come from, and how to reframe those thoughts into stories that serve us better. Lista? Let’s tune in!

More about Liz Gomez:

Liz Gomez is a Multi-faceted Latinx Creative. She is a filmmaker, poet, author, activist, and coach. As a first-Gen Latina and undocumented woman, she aims to work with BIPOC and creatives to help them grow into their own best identities. Her main goal is to uplift her community through art and leading with support.

In this episode, we chat about:

How to not attach to potential clients
How to increase client conversion rates on a sales call
Internalized negative thoughts about selling and identifying where they come from
Childhood experiences that we found embarrassing then but are grateful for today because they shaped us into who we are
How to heal and retell those stories from the highest version of ourselves

Connect with Liz:

Come say hi on Instagram @lifewithhliz
Follow me on TikTok @lifewithhliz
Join the waitlist for my signature program Aligned Coaching, enrollment opens on October 31st
Apply for 1:1: private coaching

Connect with Liz Gomez:

Schedule a clarity call with Liz
Visit Liz’s website thelizgomez.com to check out her books
Connect with Liz on Instagram @thelizgomez for more lifestyle and work content
For more confidence-building content follow Liz on TikTok @thelizgomez

Resources from this episode:

Episode 8: How I Left My 9-5 Job
Episode 12: Being Multifaceted & Starting Your Coaching Business With Liz Gomez

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Today I’m back with another inspiring client success story! In this podcast episode, I’m joined by Dr. Leslye Salinas, who is a Leadership Coach. Leslye is one of my longest-term clients, lifelong friend, and sorority sister. Before I started to work with Leslye, she had a full-time job, she was a Ph.D. candidate working on her dissertation, plus, she was part of a fellowship where she already had an executive coach.

So when we jumped on our first discovery call, she couldn’t imagine adding another thing to her plate, despite feeling pulled toward starting her coaching business. Especially, because a lot of people were already coming to her about helping them find jobs and she was coaching them through the process for free. Join us as we talk more about how Leslye found time in her schedule to start her coaching business, how she signed her first 4-figure client, what mindset shift she has experienced, and the incredible wins she’s achieved in her entrepreneurship journey. Lista? Let’s tune in!

More about Leslye Salinas:

Leslye Salinas is deeply passionate about families of color. As a Peruvian, Bay Area raised immigrant, Leslye uses education as a tool to create and promote opportunities for families of color. Through her time studying at the University of California, Berkeley, and the University of San Francisco she found her passion for educating and supporting the whole family unit.

She recently finished her study focused on support needed for newcomer students and completed her doctoral journey. Leslye is committed to using her knowledge and skills in support of families. She is a Leadership Coach that works with first-generation women of color to elevate their authentic inner leaders to elevate themselves and their impact.

In this episode, we chat about:

What inspired Leslye to start thinking about becoming a coach
What convinced Leslye to work with me during our first call
What was Leslye doing before she started to work with me as her coach
Challenges that Leslye faced when becoming a coach
Leslye shares her process of discovering who she wants to serve
The mindset shift Leslye experienced after booking her first 4-figure client
What is Leslye most proud of so far in her entrepreneurship journey
Leslye's message to Latinas who doubt themselves due to not having enough time

Connect with Liz:

Come say hi on Instagram @lifewithhliz
Follow me on TikTok @lifewithhliz
If you know you want to start your coaching business and start booking your first 4 figure clients, join the waitlist for my signature group program Aligned Coaching, enrollment opens on October 31st.
Apply for 1:1: private coaching

Connect with Leslye:

Schedule a Clarity Call with Leslye
Visit her website www.drleslyesalinas.com
Follow Leslye on Instagram @itsdrleslyes

Resources from this episode:

The post that inspired Leslye to start thinking of becoming a coach
Listen to the episode: Three Trauma Responses in Business & How to Overcome Them

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If you are someone who is multifaceted, you probably have been told many times that you should just choose one thing and stick with it. Well, I’m here to tell you that you shouldn’t! I’m a multifaceted coach myself and I believe that being multifaceted is a secret superpower that you can use to your advantage.

For this podcast episode, I invited my very good friend and client, Liz Gomez. I’m thrilled that she agreed to join me today! We talk about Liz’s journey of building self-confidence and self-love, how she started her coaching business as a Multifaceted Latinx Creative, her hesitations before she started working with me, and much more. Liz dropped so many gems in this episode, trust me, you don’t want to miss this one! Lista? Let’s tune in!

More about Liz Gomez:

In this episode, we chat about:

What led Liz to start her coaching business
Liz shares how she felt before she started to work with me as her coach
What were Liz’s hesitations before she decided to become a coach
How did Liz deal with her first online hater
Liz’s journey of building self-confidence & self-love
Liz shares why she thinks it's important to be multifaceted
What is Liz most proud of on her journey this far
Liz’s message to everyone who wants to start a coaching business but doubting themselves

Connect with Liz:

Come say hi on Instagram @lifewithhliz
Follow me on TikTok @lifewithhliz
Join the waitlist for my signature program Aligned Coaching, enrollment opens on October 31st
Apply for 1:1: private coaching

Connect with Liz Gomez:

Schedule a clarity call with Liz
Visit Liz’s website thelizgomez.com to check out her books
Connect with Liz on Instagram @thelizgomez for more lifestyle and work content
For more confidence-building content follow Liz on TikTok @thelizgomez

Resources from this episode:

The post that inspired Liz to be proud of being a multifaceted person

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When I talk to Latinas about starting a coaching business, lack of time is one of the common reasons that hold them back from taking action. And I can relate to that because as first-generation daughters of immigrants, we hold on our shoulders this invisible workload of translating documents, booking and attending doctor's appointments, filing taxes, holding space for our family, emotionally supporting them, and the list goes on. We are being pulled in so many directions, so we feel like we have no spare time on our hands. But the truth is that often we use time as a cop-out in our culture.

That’s why in this podcast episode, I share with you my experience of starting a coaching business while being in grad school and having a full-time job, how I recognized that I was using time as a coping mechanism, and how you can start your coaching business in less than just five hours a week regardless of how busy you are. Lista? Let’s tune in!

In this episode, I chat about:

Using time as a cop-out
Breakdown of my schedule when I was in grad school and had a full-time job
How I started my coaching business in less than 5 hours a week

Connect with Liz:

Come say hi on Instagram @lifewithhliz
Follow me on TikTok @lifewithhliz
Join the waitlist for my signature program Aligned Coaching, enrollment opens on October 31st
Apply for 1:1: private coaching

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I would be lying to you if I said that I was super confident in my decision to start a coaching business and that I was ready to tell everyone about it. Because I DEFINITELY was not. A lot of fears came up for me and the comments that I received from my loved ones made me doubt my decision of becoming a coach.

When you are in the early stages of building your business, you are in a very vulnerable space. You might not want to tell your family, friends, or partner because you are afraid of their reactions. And I want you to know that you are not alone. It’s very common for new coaches to feel that way. That’s why today’s episode is all about facing the fears that will come up for you as you start building your coaching business or when you’re in the early stages of your business. Lista? Let’s tune in!

In this episode, I chat about:

Common comments that I received as I started building my personal brand online and my coaching business
Building your self-belief muscles
Feeling hesitant about sharing your decision of starting a coaching business with your loved ones
How to deal with a lack of support from your family

Connect with Liz:

Come say hi on Instagram @lifewithhliz
Follow me on TikTok @lifewithhliz
Join the waitlist for my signature program Aligned Coaching, enrollment opens on October 31st
Apply for 1:1: private coaching

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You’re probably in a place where you have been thinking of starting your coaching business, but just the thought of showing up online and sharing your thoughts with the rest of the world makes you cringe. “Who cares about what I have to say? What will people think of me? What if I look funny? Why does my voice sound like that?”

Trust me, I know how you feel because I have gone through the same experience. And you are not alone. Overcoming the fear of showing up on social media is one of the biggest blocks that gets in the way of my clients signing their first 4-figure clients.

In today’s episode, I share with you my process of overcoming the fear of showing up on social media to market my business and how I became more comfortable showing up online. Plus, I give you 3 tips that you can implement right away to conquer your fear of showing up online. Lista? Let’s tune in!

In this episode, I chat about:

The reason why you feel afraid to show up on social media
How I felt when I first started building my online brand
Writing my first social media post got me crying, literally
The mindset shift that helped me to get over my fear of showing up online
3 tips on overcoming the fear of showing up on social media

Connect with Liz:

Come say hi on Instagram @lifewithhliz
Follow me on TikTok @lifewithhliz
Join the waitlist for my signature program Aligned Coaching, enrollment opens on October 31st
Apply for 1:1: private coaching

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Today’s podcast episode is a special one! I’m celebrating my one-year anniversary of being a full-time entrepreneur! So I thought, what is a better way to celebrate this special day than sharing the story of leaving my old 9-5 job? I know that leaving a 9-5 job is a dream for many of you and maybe some of you think that it’s not possible for you.

I hope this episode will inspire you to think otherwise because I truly believe that if the vision is you, it’s for you. Leaving your 9-5 job is a big decision, it’s a lot to process, and there are a lot of limiting beliefs that might keep you from taking the leap. That’s why in this episode, I walk you through the steps I took to leave my 9-5 job, I share what thoughts held me back, how I made the final decision to quit, my family’s reaction, and much more! Lista? Let’s tune in!

In this episode, we chat about:

Entrepreneurs in my family (and they didn't even realize it)
Narratives and beliefs we internalize around entrepreneurship as Latinas
My first investment into a coaching program
My first launch of the Aligned Coaching program and how much money I made
Shifting my identity from an employee to a CEO
Making a plan to leave my 9-5 job
Thoughts that held me back from taking the final step
Unlearning the 9-5 mentality
My biggest fear when I decided to leave my 9-5 job
How I knew it was time to leave my 9-5 job

Resources from this episode:

Come say hi on Instagram @lifewithhliz
Join the waitlist for my signature program Aligned Coaching. Enrollment opens on October 31st.
Apply for 1:1: private coaching
Leave a review on Apple Podcasts

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Welcome to the first guest episode on the Latina CEO Identity podcast! I’m so excited because today I’m joined by a very special guest that I love with all of my heart and we go waaay back. Her name is Suleyma Garcia and she is the CEO of Healing & Self Development Private Coaching. Suleyma has been my client for almost two years and I had the honor to guide and support her through her incredible transformation. I invited Suleyma to talk about the journey of starting her coaching business, what convinced to her make the investment, what doubts or hesitations she had, how she overcame them, the results, and much more! Lista? Let’s tune in!

More about Suleyma Garcia:

Suleyma is a first-generation Latina with a BA in Psychology. Suleyma is the eldest of five sisters and CEO of Healing & Self Development Private Coaching where she guides women back to themselves by helping them navigate any uncertainty.

In this episode, we chat about:

What led Suleyma to start her coaching business
Suleyma’s situation before she started to work with me
Suleyma’s hesitations before taking the leap and getting started as a coach
Battling depression and anxiety
Process of healing and building a coaching business at the same time
Challenges that allowed Suleyma to become a better coach
Suleyma shares what she is most proud of so far in her coaching journey
The ripple effect of healing on family and friends

Resources from this episode:

Come say hi on Instagram @lifewithhliz
Join the waitlist for my signature program Aligned Coaching
Apply for 1:1: private coaching
Follow Suleyma on Instagram @__suleyma__
Leave a review on Apple Podcasts

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Today, I bring you another highly-highly requested podcast episode that is a great starting point for anyone that has ever considered starting their coaching business. I’ve worked with many Latinas and I see what most often comes up for my clients.

That’s why in this episode, I debunk the 3 most common myths that stop you from becoming the powerful coach you are. I talk about how to decide if coaching is right for you, how to identify your ideal client and how to actually get started as a new coach. Plus, I share with you the framework I coach my clients on that helps them step out of the imposter syndrome. Lista? Let’s tune in!

In this episode, I chat about:

How do you know if coaching is for you
3 Common myths that stop you from becoming a coach
The framework that I use with my clients in my program Aligned Coaching
Careers that are perfectly transferable to the coaching industry
Identify who you want to serve
How to get started as a new coach

Resources from this episode:

Come say hi on Instagram @lifewithhliz
Schedule a call with me to join my signature program Aligned Coaching
Apply for 1:1: private coaching
Leave a review on Apple Podcasts
Payment processors Venmo, PayPal, Stripe
Scheduling software Calendly
Zoom video conference software

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Have you ever found yourself spending more time scrolling on social media than creating content for your business, and then falling down the rabbit hole of the comparison game? Do you overanalyze your content repeatedly and feel like it’s never good enough? Do you have a hard time setting up boundaries with your clients? If any of the mentioned behaviors speak to you (or maybe all of them), you might be in a trauma response and not even realize it.

That’s why, in this podcast episode, I dive into different trauma responses. I break down the three most common trauma responses, how they might show up in your business, and how they influence the growth of your business. Plus, I teach you tools that will help you to combat them. Lista? Let’s tune in!

In this episode, I chat about:

Three common trauma responses among new and seasoned entrepreneurs
Examples of behavior in your business that can help you to identify different trauma responses
How to step out of the three common trauma responses and calm your nervous system

Resources from this episode:

Come say hi on Instagram @lifewithhliz
Join the waitlist for my signature program Aligned Coaching
Apply for 1:1: private coaching
Enter the giveaway by taking a screenshot of your favorite podcast episode so far with any takeaways that you took away from the episode, post it on your Instagram stories and tag me @lifewithhliz

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Every one of us, when we look in a mirror, sees things that we would like to change about ourselves. You probably carry a lot of shame around your imperfection and try to hide them. What you don’t realize is that truly embracing and accepting your imperfection, actually makes you money and makes you more relatable to your ideal clients.

And I know you are probably thinking “Sure, Liz” while sarcastically rolling your eyes. But hopefully, by the end of this episode, I will shift your perspective and strengthen your self-concept. Plus, I share with you an exercise to practice that can help you start changing your mindset and the view you have on your imperfections. Lista? Let’s tune in!

In this episode, I chat about: * Client’s story who struggled with anxiety and depression * Your mental health and diagnosis don’t define you or your capabilities * My story of building a multi six-figure business while battling anxiety and high functioning depression seasons * Navigating hard mental health days * Exercise to start changing your perspective and the view on your imperfections

Exercise for this episode:

Write down your top three imperfections that you might feel a lot of shame around.
Next to it, write what you made that imperfection mean about yourself and let yourself sit with that.
Notice what feelings and sensations are coming up for you in your body. (Try not to articulate the feeling or why this is coming up.)
Write a paragraph of self-compassion for that version of you who has carried so much shame around this imperfection.
Repeat the process for all three imperfections.

Resources from this episode: * Come say hi on Instagram @lifewithhliz * Join the waitlist for my signature program Aligned Coaching * Apply for 1:1: private coaching * Enter the giveaway by taking a screenshot of your favorite podcast episode so far with any takeaways that you took away from the episode, post it on your Instagram stories and tag me @lifewithhliz

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How often do you revisit your past, your old limiting beliefs, and your narratives? Or maybe I should ask, do you revisit them at all? I want to share with you why it's important to do so, and how it is blocking you from becoming a better version of yourself, from creating the unimaginable, and from moving forward in your business.

One of the concepts I coach my clients through is the importance of understanding your past as an avenue to help you create your dream future and business. That’s why in this episode, I introduce you to four different skills you develop when you unpack your past that not only support you in creating the results you're looking for in your business, but that also support your expansion as a CEO and entrepreneur, regardless of the stage that you're in. This topic is very close to my heart and I thought, what better way to share it with you all than through my client's success story? Lista? Let's tune in!

In this episode, I chat about: * My client’s success story * Why do you have to continuously work on yourself * Why revisiting your past is important, even though you might feel resistance around it * Four essential skills you can develop as an entrepreneur to grow and build your empire as a CEO

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Welcome to the first episode of the Latina CEO Identity podcast! I have been working on this podcast since October 2021 and it finally came alive! I have so much I want to share with you and I cannot wait to do so.

In this podcast episode, I share my unconventional story as a Latina and first-generation daughter of immigrants, my educational background (I studied to become a Marriage Family Therapist), and how I fought statistics and stereotypes along the way. Tune in as I talk more about how I became an Identity Coach for Latinas and how I tripled my income in the first year of my business.

In this episode, I chat about: * Who am I and my unconventional story that led me to build a multi-six-figure company * Unconventional decisions I made as a Latina and first-generation daughter of immigrants * Battling imposter syndrome and cultural shock at grad school * Starting my coaching business from my grad school in a little tiny room and a student Zoom subscription from Santa Clara university * Moving to Mexico City

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Latina CEO Identity is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Identity Coach. She helps Latinas create and claim their identity as booked out coaches and entrepreneurs. This is a show created for Latinas who want to take the unconventional path and who want to create their CEO Identity. In every episode, Liz will share her lived experiences and her clients to help you feel seen, have breakthroughs, inspire you to take action on your unconventional journey, and start embodying your CEO Identity. She will do this by shedding light on identity and providing you with actionable tips to break free of cultural conditioning that limits Latinas from creating the income & life of their dreams. Tune in to a new episode every other Tuesday & Make sure you’re following the Latina CEO identity podcast on your favorite podcast platform. If you take value from any episode make sure to rate & review to help other Latina CEOs find us. Find Liz on Instagram @lifewithhliz

Beyond Private Practice: Recent Episodes

Liz Fernandez, Business Coach for Therapists