Event Exchange: Recent Episodes
Gevme
A series where we have conversations with people shaping the future of events. Join Keerat Singh, Revenue Operations Lead at Gevme, as she chats with event experts to get their thoughts on the latest trends in the industry and provide actionable insights to create sensational events.
In an era where environmental consciousness is paramount, understanding and implementing sustainable practices has become not just a choice but a responsibility.
Refuse, Reduce, Repurpose, and Recycle have become the foundational steps for the organisers who are trying to create eco-friendly events.
From cutting down on physical swag bags to sourcing from local vendors are some of the sustainable practices being incorporated by event professionals to build sustainable events.
But, what influence does event technology play in helping planners implement these sustainable practices?
And what are some low-hanging fruits that planners can implement immediately in their events for easy wins?
Resources: https://bit.ly/sustainability_resources
Sustainability and sustainable measures have come to the forefront after being in the background for a long time.
The global concern for environmental issues has been rising along with the need for businesses and industries, including the events industry, to adopt sustainable practices.
Event professionals are taking steps to build sustainable events by choosing green venues, reducing waste production, switching to renewable energy, and minimising carbon footprint from transportation.
By adopting such practices, events can enhance their reputation, attract environmentally conscious participants, reduce costs, and increase the sustainability of their events.
Are hybrid events here to stay? Do they cost more to produce? How can you seamless integrate the physical event experience with the virtual one?
These are just some of the questions that event organisers have when it come to hybrid events.
Hybrid events can have an infinite number of variations and there’s no one-size-fits-all approach when it comes to producing a successful “hybrid event” in 2023.
We did a roundup of all the frequently asked question (FAQs) related to hybrid events and invited Joshua Butler, Co-founder and COO of Falcon Events, to shed some light on these FAQs.
Join us as we unravel the mystery of hybrid events in our latest episode of Event Exchange.
Are in-person events back for good? Or is hybrid the future of events? The two years of the autonomous period have definitely changed the way we plan events.
To satisfy the fundamental desire for in-person connections, key leaders in the industry have looked for ways to turn uncertainty into new opportunities and employ novel technologies to break down barriers and build engagement all year round.
Gone are the days of a one-time event. Event professionals are ramping up year-round touch points and building additional value to retain attendees and capitalise on community growth.
However, there isn’t a one-size-fits-all approach when it comes to events. How can event organisers adapt the hybrid model based on their individual needs and create a 365 community model? What are the criteria to evaluate the suitability of the event technology for your event?
In this episode, Will Curran will cover the current trends in the industry while sharing his advice on which hybrid models to adopt and how to build a 365 community model.
Omnichannel marketing is a term we’ve all heard of at some point but what exactly is omnichannel and how can we event marketers, use it to drive higher attendee engagement?
To answer this and all our other questions about Omnichannel, Event Exchange invites Chantelle Attarian – Events Marketing Manager at NYSHEX to get a peak behind the buzzword.
Chantelle shares insights into how omnichannel event marketing strategy has helped her drive attendee engagement at NYSHEX and an actionable plan for our audience to do the same at their events. Tune in to join the conversation.
The road back to in-person and hybrid events remains uncharted for some. Along with new challenges such as safety and travel regulations, planning events post-pandemic seems to be filled with uncertainties.
Despite detailed preparations, unforeseen circumstances may affect the overall plan. The key to managing these uncertainties is acknowledging possible risks and challenges beforehand.
With decades of experience managing and preventing risks at both hybrid and in-person events, Event Exchange invites Allison Pieter, Founder & President of Cassis Productions, to discuss common complications post-pandemic and how to adapt your event strategy moving forward.
Event marketing has been crucial for organisations to build connections and relationships with prospects, sharing the latest trends in the industry while promoting brand awareness.
One of the platforms to do so is LinkedIn. Think of it as a platform to build up hype for your event. Event marketers can leverage it to create a community around their event, engage, and discuss trending topics with like-minded professionals.
As great as it sounds, many event marketers face challenges trying to optimise the platform effectively. Issues such as attracting the wrong target audience, ineffective ads, and low conversion of leads, are often faced.
In this episode, learn how to overcome these challenges, understand LinkedIn event pages, build a strong community with the right audience, and optimise LinkedIn effectively for your events.
In the events industry, we have heard lots about attendee engagement and ways to enhance it through virtual events. But what about employee engagement?
Employee engagement is more than just a buzzword - it is a business measurement that affects business outcomes and performance. With employees globally, today’s forward-thinking employers are looking for innovative ways to connect with employees virtually, engaging them where they are situated.
How can organisations drive employee engagement globally, and what are the different formats of virtual events to do so?
In this episode, learn the keys to employee engagement, internal repurposing of content, challenges and benefits of virtual engagement, and adopting an omnichannel event strategy.
Do you ever find yourself leaving in the middle of a virtual session? - An issue that most event professionals face.
Virtual platforms such as GEVME are crucial in bridging the gap between attendees and industry professionals. However, with an all-time high of virtual events planned, attendees have participated in more events than they ever did before the pandemic.
“New” engagement tools and experiences are becoming a norm, with each event similar to the other. So how can event professionals minimise digital fatigue and introduce unique engagement experiences to retain audiences for the whole duration?
In this episode, learn about music-infused engagement activities, musical MC & hosts, and how you can get ahead of your competitors and stay relevant post-event.
You have created and planned an epic event. But how do you make sure people “see” it?
Since 2020, more than 3.8 billion people have been on social media platforms. The events industry has also seen an increase in communities online, with professionals sharing content and the latest trends and happenings in the community.
Amidst the social noise, event professionals need to make their content stand out and gain global exposure. Event Exchange invites Michael Kamleitner, Founder & CEO of Walls.io, to show you how to do so while creating less noise and more signal for your content.
In this episode, learn about social walls, their impact on real-time engagement, event conversions, and how you can create a sense of community and analyse your target audience via socials.
Attendee engagement can be a daunting component of an event. In the past two years, the events industry pivoted to virtual platforms to host events such as webinars and conferences.
As time passed, it became clear that attendees needed more - beyond compelling content, to overcome virtual event fatigue and stay engaged. Event technology has since developed rapidly to introduce new virtual experiences such as the Metaverse and Extended Reality.
How can event professionals blend virtual and ‘real’ experiences?
Event Exchange invites Joe Gregory, Regional Sales Manager for UK and Ireland at Disguise, to introduce Extended Reality, its’ applications, and the difference between it and the Metaverse.
Times have changed. As people get accustomed to the new working arrangements, the line between professional and personal lives gets blurred. Events and meetings have evolved from in-person to virtual, disrupting the way organisations market their events and understand their attendees’ needs.
So how can event marketers adapt to the digital-first culture and help organisations stay competitive?
Event Exchange invites Shawn Cheng, Senior Strategist at DAHLIA+ Agency, to talk about a digital-first strategy, its importance, and how to apply it.
Recently, the metaverse has been a trending topic of conversation in the events industry. While its full actualisation can take years, brands and organisations are trying to venture into the next iteration of the internet. Some have managed to do so, organising immersive events in 3D virtual environments that offer realistic experiences.
With much hype building around it, digital marketing is poised to revolutionise. How does the metaverse affect digital event marketing and sponsorships, and how can event marketers adapt to the new consumer behaviours?
Event Exchange invites Michelle Nicole McNabb, Founder & Director of Emenee Marketing N Events, to talk about the metaverse and why it matters to event marketers. In this episode, we explore parallel metaverse marketing, effectiveness of sponsorship participation, and the future of digital event marketing.
Every event relies heavily on marketing, be it an in-person, virtual, or hybrid event, from transmitting the idea and the need to attend to persuading attendees to invite their friends and colleagues to join.
The conventional method of ‘sending out invitations’ is no longer enough to maximise the publicity and promotion of an event. Event organisers can now leverage the help of event speakers and attendees to “get the word out”. However, it’s not that easy. How can event organisers convince speakers and attendees to promote the event?
Event Exchange invites Tamar Beck, CEO of Gleanin, to talk about word-of-mouth marketing and how to make it work for you. In this episode, learn about the evolution of word-of-mouth marketing and the future of social media marketing.
Great event content has always been crucial for attendees. And it's even more so now with virtual events as organizers are spending more resources to create high quality sessions and offer on-demand videos.
However, not every minute is equally relevant to everyone and this poses challenges for professionals as they attempt to personalize the same video content to individuals. Event Exchange invites Humphrey Chen, CEO of CLIPr, to share how event professionals can index every minute of their content efficiently and make it searchable and personalised for viewers.
In this episode, learn about the rise of video on-demand, it’s impact on the events industry, real time optional attendance, and how you could make on-demand videos actionable and engaging between event periods.