Convention Center Podcast: Recent Episodes
Tiffany Andrews
Welcome to the Convention Center Podcast bought to you by the Myrtle Beach Convention Center. Podcast guests are industry professionals that will share relevant content, related to the conventions, trade shows, public events, and sport competitions and tournaments. We invite you to listen monthly, making our southeast convention center podcast your inside source to best practices, hot topics, meeting industry trends, and innovative and creative marketing in the hospitably and event industry.
Hey planners and producers—it’s Tiffany Andrews here, and this week on The Convention Center Podcast, we’re serving up hot hospitality trends with a side of sass and smarts. I’ve wrangled our fan-favorite event experts, Jules and Aubrey, back into the studio for another round of “Two Truths and a Lie: Hospitality Edition.” From robot concierges to carbon-offset room rates, you will leave this episode rethinking your next site visit (and maybe side-eyeing your Alexa). Do you think you can spot the lie in our lineup of trends? Spoiler alert: One is totally fake but frighteningly plausible. If you're curious about what's real, what's hype, and what could be your next competitive edge, this episode is your practical roadmap. So press play and prepare to laugh, learn, and maybe question reality—because in meetings and events, the future is already checking in.
Hey hey, meeting pros—it’s Tiffany Andrews, your backstage pass to all things hospitality. This week’s Convention Center Podcast is hotter than a July load-in without AC. We’re diving into summer trends that’ll have you questioning what’s real, what’s next, and what the heck holograms have to do with badge pickup. But first, meet our studio guests —the dynamic duo, Jules and Aubrey —to play a round of Two Truths and a Lie: Hospitality Edition. And let's say—these trends are wild. Jules (a.k.a. Julie) is an Events Coordinator here at the Myrtle Beach Convention Center with a background in hospitality management and a Disney-trained flair for service magic. Aubrey, our Senior Events Coordinator, is a powerhouse planner with a degree in Communications, a minor in Spanish, and a gift for keeping every event running smoothly, much like a perfectly timed AV cue.
Do you think a $70 million esports prize pool is outrageous? Spoiler: it’s real, and it might outshine your keynote budget. Beach volleyball is now co-ed, team-based, and city-themed—because apparently, even sports are getting a brand refresh. And then there’s a hologram who wants to check you in, scan your palm, and suggest a latte—mmm, futuristic much? We’ll tell you what’s true, what’s maybe too true, and how to stay ahead of the trends without losing your sanity (or your badge). Buckle up because this episode is part industry insight, part game show, and 100% worth your ears.
Hey there, meeting planners and event producers! I'm Tiffany Andrews, your host for this episode of the Convention Center Podcast, where we're diving into one of the most important topics in the meetings and events world—fire and safety guidelines. Whether you're putting together your first event or a seasoned pro, this episode is packed with tips and essential guidelines to keep your events safe, smooth, and stress-free. So, grab your notepad and make safety your new best friend!
Christian Slikeris the Fire Marshal and Battalion Chief with the City of Myrtle Beach Fire Department, where he has served since 2005. A credentialed Fire Marshal and FEMA-certified Master Public Information Officer, Christian is dedicated to public education and has helped the department win the Richard S. Campbell Award for Excellence in Public Education for eight consecutive years.
Vince Bettinazzi, a Deputy Chief with the Myrtle Beach Fire Department, has been with the department since 2007. He oversees emergency services and training and is deeply involved in leadership development through the National Fire Academy's Managing Officer Program and Executive Fire Officer program, where he is currently in his third residency. Vince is married to Aubrey and has twin daughters named Annalise and Raeya.
Podcast Questions we'll cover:
- Why Safety Matters from the Start
- Common Missteps & How to Avoid Them
- Navigating Venue-Specific Rules
- Communication is Key
- Emergency Preparedness: Beyond the Basics
- Final Takeaway: Safety as a Selling Point
This episode is about a game-changing factor for event success: choosing the right destination. Because, let's face it, the perfect location isn't just a backdrop—it's a magnet that draws attendees in! And who better to join us for this conversation than Mark Kruea?
Mark recently retired after 26 years as the Public Information Director for the City of Myrtle Beach. His resume is packed with experience in media, tourism, and community engagement. He's got firsthand knowledge of how a city's infrastructure, hospitality, and marketing efforts can elevate events from ordinary to extraordinary.
So, whether you're a meeting planner, event producer, or someone who loves a well-executed gathering, this episode is packed with insights you won't want to miss.
In this episode, we explore the top trends reshaping the hospitality industry, focusing on conventions and tradeshows in the vibrant Southeast. From digitalization and technology integration to the unique Be You Disco Experience, we cover the innovations and practices making waves in event planning and execution.
We delve into the importance of digital check-ins, app-based services, and virtual tours, highlighting how technology transforms conventions into connectivity hubs. The podcast also references the Meetings Today article on mindfulness and self-expression through the Be You Disco Experience. The power of music connectivity is also found when SongDivision illustrates the power of music in fostering “team harmony” and lasting connections among attendees in MPI’s recent blog.
Furthermore, we discuss the shift towards hosting events in 2nd Tier Cities, emphasizing these locations' charm and unique experiences. Accessibility and transportation also take center stage, underscoring the critical role of a convention center's location in the success of an event. Additionally, there is a need for space flexibility, allowing events to adapt seamlessly from corporate gatherings to intimate workshops.
We highlight the Myrtle Beach Convention Center as a destination that exemplifies these trends. It boasts cutting-edge technology, versatile spaces, and a captivating coastal charm. It is a beacon for meeting planners and event producers looking for a destination that meets and elevates their event experience.
Join us on this journey through the latest in the hospitality industry and discover why the Myrtle Beach Convention Center is the ideal choice for your next event.
In the latest episode of The Convention Center Podcast, our host delves into the pivotal role of audio-visual (AV) technology and targeted advertising in elevating event planning. The episode kicks off with a deep dive into the importance of integrating AV solutions from the onset of planning. Early prioritization of AV ensures a dynamic and engaging event and opens doors to cost-effective planning and lucrative sponsorship opportunities. A highlight from this segment is a case study from the 2019 Tech Expo, where integrating a sponsor's logo into an AR experience significantly boosted engagement and secured a long-term sponsorship deal.
The conversation then shifts to strategizing marketing efforts across different generations - Boomers, Gen Xers, and Millennials emphasizing the necessity to tailor marketing strategies to meet the unique preferences of each group. The podcast outlines practical approaches to reach diverse audiences, from leveraging direct mail campaigns for Boomers to executing personalized email marketing for Gen Xers and engaging Millennials through social media and influencer partnerships.
Andrews concludes by reiterating the significance of early AV planning and generation-specific marketing in creating memorable, efficient, and potentially profitable events. This episode serves as a comprehensive guide for event planners looking to enhance their strategies and ensure the success of their events across all fronts.
This episode of the Convention Center Podcast dives into the collaboration between an event producer, convention center team, and hotel staff that saved the Myrtle Beach World Am's 19th Hole event from the claws of Tropical Storm Idalia. Our distinguished guests, Scott Tomasello – Tournament Director for the Myrtle Beach World Amateur and Myra Starnes – owner of Leisure Time Unlimited, Inc. and an event producer, share their experience and proactive "what if" planning that unfolded as the storm moved towards Myrtle Beach.
For event planners needing a realistic blueprint of the unpredictable and urging a rethinking of crisis management in the meetings and events ecosystem, listen in. This ordeal shaped strategies and critical decisions to ensure the safety and continuation of this iconic event. The invaluable learnings and fortified collaborations set a precedent of preparedness and adaptability with future events hosted at the Myrtle Beach Convention Center.
Delve into the unique challenges our guests face, from coordinating with diverse stakeholders under a ticking clock to the remarkable adaptability displayed by the Myrtle Beach Convention Center and Myrtle Beach Sheraton Hotel in meeting the event's needs, while keeping the show on the road, quite literally.
Myrtle Beach World Amateur
https://myrtlebeachworldamateur.com
Leisure Time Unlimited, Inc.
https://www.leisuretimeunlimited.com
Brain Coolbaugh is the owner of Cool Ideas Marketing, a promotional company that supplies everything from printing business cards to custom advertising specialty items.
In this podcast, Coolbaugh answers “the” marketing question…Is Print Dead?
As our guest on the Convention Center Podcast, Coolbaugh shares insight on promotional branding:
• Best B2C & B2B promotional products
• Suggested promotional items for convention centers and DMOs
• When a meeting planner or event producers should begin looking at custom promotional items for their event
• What is trending in promotional products
• How using EDDM (Every Door Direct Mail) is an excellent avenue to consider
• The next big thing
Reggie Dyson is the General Manager at WMIR Rejoice radio 103.5fm, 95.5fm, and 1200am, also three times Stellar Award Nominee. The podcast opens with Dyson sharing profound moments regarding his recent outdoor event – Myrtle Beach Waves of Praise Gospel Fest, an outdoor music festival going into its 4th year.
As our guest on the Convention Center Podcast, Dyson shares primary outdoor event logistics that include but are not limited to:
- Book artist/talent that will entertain all ages, both young and old.
- Typically, your core demographic is within a 100-mile or less radius.
- Partnerships are essential with radio, television, and out-of-home networks.
- Ask artist/talent to assist with cross promotions by using their social media platforms and radio interviews.
- Using social media vs printed flyers win every time.
- Consider if your outdoor concert should have a hybrid component.
- Be aware of the weather conditions in the city you are hosting your outdoor event. Meanwhile, develop relationships with the local meteorologists.
- Have a plan B if rain is forecasted a week out. Plan B requires a lot of preparation, non-stop phone calls, and numerous text messages.
- Outdoor events offer freedom for both attendees and vendors to space out and move around.
Having produced numerous gospel events both outdoor and indoor, Dyson suggests that these “Must Dos” remain the same regardless of an event’s location. In ranking order, here’s his…Top Ten
- Secure the date
- Secure the venue
- Secure artists a year in advance
- Secure the items listed on the artist’s rider
- Determine the AV needs of each artist or group performing
- Develop an event budget
- Find sponsors to off-set artists, rider requirements, and AV needs
- Sell vendor spaces, meanwhile ensure food vendors offer a variety of meal options from vegan to soul food, an assortment of different beverages, and those selling arts & crafts
- Keep people at your event by providing everything a concert-goer would need
- Secure your talent for next year based on the climate of your recent event
As Dyson shares the ups and downs of his career as a gospel promoter, he also offers advice to new concert producers. So, keep listening…the four items he provides advice on can make or break a successful event.
For the first time, we introduced a lightning round of Q&A’s with a twist for listeners to better know our guests! In addition, Dyson shares an important tip that is certain to make you chuckle as he fills in this blank, “Don’t ever_______.”
Michelle Stinson Ross is the CMO of Mindful Appy. The company works with organizations that are ready to embrace a cultural shift to create a Psychologically safe workplace. Mindful Appy analyzes the company’s data derived from KPIs (Key Performance Indicators) and evaluates employees’ emotional engagement by using NEI (Net Emotional Index). As you listen…take notes, Stinson provides employees and employers with an easily implemented toolbox.
This month’s podcast offers insights provided by Mindful Appy on Self-Care -I am not a Machine. I am a Human Being!
The podcast immediately opens with Stinson answering how an employee can most effectively cope with deadline stress. One of the many answers she provides is, asking if there is flexibility to shift the deadline out further. Ahhh…well that seems easy enough.
While inroads are being made for better health at the workplace, here are a few questions to ponder.
- Is management communicating the available options for self-care?
- Is leadership checking in on self-care balance in the workplace?
- What is the culture of your company?
- Is the leadership team assisting employees to do their jobs successfully?
- Are people looking busy or being productive? This is often a cultural issue most represented between Boomers & Gens/Millennials.
Stinson stresses that ownership for mental wellness/self-care that leads to fatigue or burnout no longer rests solely on the shoulders of the employee.
Why is the statement, “Check it at the door” meaningless? Because “it” will follow up into work regardless. To prevent “it from coming through the door”, Stinson provides our listeners with alternative methods of practicing mindfulness. Below are a few of the self-care steps we have shared.
- Stop and ask what emotions am I feeling
- Can I acknowledge the problem
- Then choose the best path to respond after a negative experience
In addition, Stinson offers advice for those with high-performance jobs that suffer from anxiety and provides a deep dive regarding workplace burnout.
So now, the workday is over and you are at home. Guess what is next? Close the stress cycle to decrease the adrenaline and cortisol in your system, Stinson suggests. Wait… hold up it is not that simple, how do I do that? Options to close the stress cycle do exist! Has anyone heard of a good laugh, a big hug from your child or family member, or even the affection from your pet?
Stinson’s podcast conclusion on empathy is defiantly something not to miss! Do not be left with FOMO.
Tiffany Andrews the Sales and Marketing Administrator at the Myrtle Beach Convention Center provides projected meeting and event industry trends for the next two upcoming quarters. For this podcast, Andrews isn’t the host, however as a marketing and advertising professional her expertise in analyzing data proves to be extremely beneficial in anticipating trends or the “next big thing”.
The Convention Center Podcast this month shares Tiff’s Top 5 Trends:
- Drive To Meeting Destinations & Advantages of Meeting in Tier 2 Cities
- Meeting Industry Pandemic Career Threats
- Moving Forward to Net-Zero Carbon
- Outdoor Event Spaces as Wow Factors and Allows for Physical Distancing
- Practicing Mindfulness and Compassion
Shannon Smith the Director of Operational Excellence at Varsity All Star shares what the key ingredients are in creating successful cheer and dance competitions before and during COVID-19. Knowing that cheering is shifting towards being a sanctioned sport makes listening to Smith’s podcast most beneficial.
This month’s podcast offers insight into Varsity All Star’s pandemic success:
- Launching Varsity TV for virtual competitions
- How using the Band App for coaches, judges, and staff is essential in disseminating relevant information
- The importance of phone calls, video conferencing, emails, advance communication with coaches, and use of social media to connect with spectators
- The benefits of using a consistent scoring system, no matter the competition size or location
- Employ a detailed communication strategy on various topics that range from coach check-ins to spectator ticketing/viewing to safety protocols regarding crowd rotation and event timing
Smith reflects on March 2020 and how events were on a hard pause. No longer having the ability to see the joy in competitors’ faces, pushed Varsity All Star to be innovative. So much so, the team quickly became well versed in hosting virtual competitions on Varsity TV and maintaining social engagement. Varsity TV required the following:
- Performances to be uploaded
- Virtual judging
- Scoring to be emailed
- Sharing performances to subscribers
Viewed by many as an industry trendsetter, Varsity All Star’s primary goal remains to ensure the industry remains solid. Will virtual competitions continue? Most likely, it provides the opportunity for three vital components, scheduling advanced coach meetings, choreography sessions/workshops, and finally yet importantly events for athletes of all ages.
Chris Lindstrom the concessions manager at the Myrtle Beach Convention Center and a host of other city outdoor venues shares protocols and profits. In this podcast, Chris discusses:
- How to responsibly package concession foods
- Importance of sanitizing food preparation counters and all equipment
- Staff wearing masks and the frequency of changing gloves
- Having a designated person that only handles payment
- Fostering relationships with distributors and cost-saving upwards of 25%
Reflecting, the pandemic did not only affect group bookings but how to serve F&B to guests. Lindstrom emphasizes that following the guidelines provided by the CDC was not difficult, because having worked in the hospitality industry for so many years he knows how to respond quickly to changes or requests. He takes pride in setting the bar at providing a variety of quality foods, having options event-specific (bodybuilding competition with protein bars), pre-ordered box lunches (youth groups with short lunch breaks), and using local distributors (ABF-American Beekeeping Federation with featured items made with honey). Note… before COVID-19 having a range of 7,000 to 20,000 guests all needing food requires third-party partnerships. Therefore, when the concession stands and kiosks are not enough, it is not uncommon to see Subway or Chick-fil-A in Prefunction and food trucks or Kono Ice on the Events Plaza. The podcast concludes with Lindstrom’s purpose and motivation as a hospitality professional.
For a convention facility to continue hosting events during COVID-19 requires adaptability and understanding the importance of guests’ safety. Rita Harrell, a veteran in sales and the hospitality industry shares her effective booking strategy. Learn how to communicate with planners that require face-to-face events during a pandemic, when a hybrid conference, trade show, or event is not an option. Harrell shares that phone calls (verbal communication) made to planners led to her listening and understanding each group’s specific needs. As you listen, it becomes apparent that to keep the convention industry moving forward, it is essential to collaborate more than ever, use creativity, and think positively while exploring ways to operate safely. Currently, Harrell has booked 10 competition sporting events to fill the dates of the postponed trade shows or conventions, with re-bookings in the works.
GBAC is the cleaning industry’s only outbreak prevention, response, and recovery accreditation for facilities. The Myrtle Beach Convention Center’s top priority is to make every effort towards keeping and maintaining a thoroughly clean and safe environment, free from the risk of infections and diseases, both for our employees and our guests. Kayla Ochse, a member of the convention center team, shares the importance of achieving the accreditation and steps required by the Center for Disease Control (CDC), the World Health Organization (WHO), and the South Carolina Department of Health and Environmental Control (South Carolina DHEC) to complete the GBAC STAR™ program. Ochse also emphasizes how MBCC plans to remain diligent in disinfection and sanitation practices regardless of events in-house.