eCommerce Standup: Recent Episodes
TVP NYC
eCommerce StandUp - delving into the depths of e-commerce with some very funny results brought to you by the a female-led ecommerce agency For more information, check out ecommerce.tvp.nyc
In this episode, we tackle two big questions facing e-commerce businesses today: How can you leverage A/B testing for meaningful insights—even when results are “null”—and what role does a Shopify agency play when DIY themes are so powerful? We dive into best practices for running and interpreting tests, highlighting why “no significant change” can still be a huge win for your strategy. Then we explore what a Shopify agency brings to the table that off-the-shelf themes and self-built stores can’t always cover, including advanced customizations, integrations, and the expertise to iterate quickly. If you’re wondering how to maximize conversions while also weighing the pros and cons of going it alone versus hiring an expert team, this episode is for you.
After a 6-month hiatus, Ecommerce Standup returns with a fresh take on the fast-evolving world of e-commerce! In this episode, we cover everything from the latest trends shaping 2025 to the current state of the Shopify ecosystem. Whether you're a seasoned merchant, developer, or just curious about what's next in e-commerce, we’ve got insights, hot takes, and plenty of laughs. Tune in as we shake off the dust and dive back into the standup of all things e-commerce!
"Acquire, delight and retain more subscribers" is the promise from Smartrr. Gaby Tegen certainly delighted Daria and Bel this week with the story of how she founded Smartrr and the innovation, growth and plans for the future. Also... sex motels... Go Figure!
Meet Anne Thomas from Design Packs! design-packs.com <-- get it here! Probably our favorite interview so far, (and we recorded it twice due to a technical mishap) it's a true privilege to talk to women in tech who are actually women IN tech. Insights, tips, and a rollicking great time chatting with Anne and discovering the journey of Design Packs - a must if you're looking to add expert design in a low-code environment on Shopify.
Coming from a background at Sony, EA, Nike, Walmart and Everlane, we were thrilled to spend some time with Jamie Lee and hear about her journey driving omnichannel and digital growth for some of the biggest brands. Real insights on how to make impactful change in product, channel and bridging the gap between in-store and online.
From a gold icecream statue to Ozempic. From quiet luxury to being trained by Amazon... And what does that have to do with Chris Moe, co-founder of Cartograph? Daria and Bel spend an hour chatting to Chris about their work helping brands grow on Amazon: Amazon.com and Amazon Fresh, as well as Instacart.
Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrismoe1/
Daria and Bel shoot straight in this episode of eComm Stand Up... literally! Tackling the challenges of product, and eCom site, photography with some great examples from sites that get it right and some that highlight what you need to avoid when photographing your product catalog. Product photography is key to overall brand presence and conversion on your site. We also answer the question we get at least once a week: "What size should my product images be for my eCom site?"
Daria & Bel talk about the challenges facing DTC ecommerce stores who make it big in retail. We look at the business mistakes made by thinking of the two channels as separate. As always it comes down to data, and more importantly in 2024 eCommerce: FIRST PARTY DATA! The total commerce twosome hand out great advice for brands in this situation in 2024.
This week Daria & Bel look at the importance of customer segmentation and the different ways to look at your customer data. Also F1 and Taylor Swift. Actually, a lot of F1 and Taylor Swift, and some customer segmentation and data talk. When looking at your data, it's not just LTV or one-time vs. returning customers, you need to look at how customers are engaging across the entire experience. And Lewis moving to Ferrari - what's up with that?!
Entitled "Foundations": we're loving the TOTAL Commerce solution from Shopify. They're building and expanding feature development from the ground up. Watch and listen to Daria and Bel on their live reaction to most of the new features available to merchants and developers. Can we just say "fulfillable inventory" and jump for joy!
Shopify Editions - What is it? When is it? Why are we so EXCITED? Daria and Bel have a quick chat about what's coming this week from Shopify, and why we're excited to see what the winter 2024 Shopify Editions holds in store.
Site takedown at eComm Standup! Daria and Bel spin the wheel and it lands on Allbirds. This brand became somewhat of a standard that many apparel brands have tried to emulate over the last few years. eCommerce tech moves so fast, has it stodd the test of time? Is Allbirds making an impact? Let's dive in!
Unified Commerce! This is a core part of what we do at TVP NYC and today Daria and Bel talk about the recent NRF 2024 conference. Daria attended the conference and shares her insight into the innovations and a vision for helping bands unify their commerce across online and brick and mortar. Belinda gets dewy-eyed about the data (as usual).
If you're still on a 1.0 theme, make 2024 the year that you upgrade, update and up your game with a migration to Online store 2.0. Daria and Bel discuss why it's so important to make it happen in 2024 and announce a new format for eComm Stand-Up this year!
Our last eCommerce Stand-up podcast for 2023, and instead of wrapping up and looking back (we see you Spotify), we're already looking forward to eCommerce insights and trends for 2024. Bel gets over excited about 2024 eComm, but who can blame her - it's all about the data!
Daria & Bel take some much needed time to chat about the Taylor Swift Eras Tour! Daria went twice in Buenos Aires and Bel closed out the year at the final performance in Sao Paulo. What does this have to do with eCommerce? Great question... listen to find out!
Daria and Bel talk to Effie Asafu-Adjaye, founder of Beautiful Sparks, about the importance of brand as a community builder. We talk the differences between brand strategy and brand identity and Effie divulges some of the best advice for new brands getting started. Visit Effie at beautiful-sparks.com.
The perfect podcast to listen to while in traffic! Daria and Bel take a quick look at the different types of traffic to eCommerce sites and how to tell the good from the bad, and what that can mean for conversion rate as well as your data tracking.
Daria and Bel chat about the recent panel hosted by TVP NYC, Shopify and Klaviyo. Aimed at expanding the DTC markets for the food & beverage vertical, we take a look at how important this sales channel can be for brick and mortar businesses.
Starts earlier, lasts longer! The holiday selling season is here and we're getting started on our holiday season of top tips, super strategy, and great ideas for your BFCM and December holiday selling season. 'Tis the season... To get your eCommerce holiday strategy right!
Clue... it's not about changing the color of your buttons, or about driving more traffic to your site. In this episode Daria and Bel get real about how to define CRO, what it means for eCommerce stores and how to start establishing a base line from which to test, measure and iterate for better online conversions.
Patterns & Persuasion: To celebrate the 100th episode of eComm Standup, Arnava Asen from Better Creative interviews Daria and Bel. Tough questions, great stories and the future of eCommerce. It's all here!
No F1 talk today! We're all about Shopify's Checkout Extensibility. What is it? How do you get it? What does it mean for checkout funnel conversion, and is extensibility even a word? Daria and Bel get to grips with this update and what it means for Shopify Plus merchants.
Another site takedown, and this one took us by surprise! Daria & Bel take a look at Hiut Denim Co. (hiutdemin.co.uk) Wow! We both loved the home page, and took a deep dive into the world of custom denim, while applying our datacentric and UX tools to the ecommerce aspects of the store.
Daria & Bel have an update on AI (no the machine are not rising up just yet)! In this episode of eCommerce Standup we look at some practical uses for AI in eCommerce and how you should be evaluating AI tools for your online store.
You can't talk about eCommerce marketing without having a deep dive into email marketing. More essential than ever before, email marketing for eCommerce stores is the best way to build an engaged and interested audience. It is first-party data, and can provide you with useful information on how your customers are engaging with your site. Daria and Bel take a good look at how to eleverage email marketing for all eComemrce stores.
In this enlightening episode, we're joined by the visionary founder of PickFu, the renowned online polling platform that has transformed the way businesses understand consumer preferences. Dive deep into the origin story of PickFu, the challenges faced during its inception, and how it's revolutionizing ecommerce decision-making. Whether you're a budding entrepreneur or an established ecommerce giant, there's a wealth of insights waiting for you. Tune in and unlock the power of consumer insights for your business!
You have launched your new store, now what? Daria and Bel tackle this question in our eCommerce Back to Basics series. Driving traffic to your new store is essential to start collecting actionable data that you can use to optimize your store. Marketing, both organic and paid marketing needs to be carefully planned to maximize traffic and engagement. Don;t put all your eggs in the Instagram basket - look at different types of marketing and how they can help drive engaged traffic to your eCommerce store.
In this episode, we delve into the complex world of ecommerce and the pivotal role email service providers play. Justin Pagano, Director of Security Risk and Trust at Klaviyo, joins us to shed light on the intricacies of risk and security in the realm of online shopping. How can businesses protect their online assets and, more importantly, their customers? How is Klaviyo leading the charge in ensuring a safer digital marketplace? Tune in for an illuminating discussion packed with expert insights and actionable takeaways for ecommerce entrepreneurs and professionals
Daria and Bel put the cha-ching in your cart optimization. It's easy to forget that your cart and checkout are an important part of the sales and conversion funnel. If you've worked hard to get your customer into the cart, it's vital that you don't lose them by providing additional unneccessary friction.
Sky Pilot provides everything you need to sell digital content with Shopify. This week Daria and Bel talk to the team at Sky Pilot about the best way to deliver digital content right from your eCommerce store. We have worked with Alessandro Macagno and the team and we're huge fans of Sky Pilot and the ways in which they are leveraging eCommerce for all types of digital content delivery. Check them out at https://www.skypilotapp.com/
So now you know how to optimize the top half of your product page on your eCommerce store, what happens after the Add To Cart button? This is an important part of the page, and especially so if your customer has not yet made up their mind. Daria and Bel also look at the importance of the Quick Add or Buy It Now call to action buttons.
Today we sat down with Onega Ulanova from the LA New Product Development Team about the importance of product prototyping which is especially important in eCommerce. From proof-of-concept prototyping to end-to-end development, Onega is an expert in this field. Fascinating and important insights for all eCommerce entrepreneurs. https://lanpdt.com/
How to structure your product page for maximum conversion on your eCommerce store. This episode Daria & Bel start discussing what you should have (and not have) on your eCommerce product page. Once you have successfully led your user from the home page through collection page and they are on your PdP, don't lose momentum!
Bel interviews Jonny Holsten from South Mountain Messaging about his work as a Storybrand guide and the importance of making the customer the hero of your brand story and not your brand!
In this episode of the 'Back to Basics' series we thought we could tackle collection and product pages - Not a chance! Daria and Bel dig into the importance of a collection page for eCommerce stores and just how much they can affect conversion rate.
Daria and Bel get back to basics. This is the first episode in our new series where we get detailed on what you need to start an eCommerce website. This week we talk about what a great home page should look like and what you need to know about product photography, menus and layout. Everything you need to know about an optimized ecommerce website home page. Bonus feature: Bel threatens to strangle Daria, and Daria might get Taylor Swift tickets!
In this episode Daria & Bel tackle the topic of subscriptions for eCommerce stores. How to select a subscription app, what you need to look out for, and how the launch of the Shopify subscription API really opened up the market for subscription app developers. We talk about Recharge Subscriptions, Bold Subscriptions, as well as OrderGroove and some of the new apps like Loop, Skio and Appstle.
Today, Daria & Bel talk to Dave Van Beekum, co-founder of Tweva, a social TV and digital marketing company that helps drive traffic to your online store using local community marketing via Tweva TV. Think of it as local advertising on a global scale. https://tweva.com/
Daria and Bel spin the wheel and prepare to evaluate an eCommerce online store - this week we landed on Ruggable. We take a look at the site design, UX/UI and the overall site functionality to help you learn about different aspects of building an online store.
Why it's important to consider marketplaces like Amazon, Walmart, Zappos and sites like Net-a-Porter & Mr Porter for apparel. Marketplaces deliver one crucial eCommerce facet: traffic, eyes on your brand. It's an essential part of any well-rounded brand. marketing and growth strategy for all eCommerce brands.
We're always thrilled to learn about new aspects of commerce online and today, Ann Sieg, CEO of E-Commerce Business School takes us on a wild ride through the concept of retail arbitrage. We discuss Amazon reselling, and how to scale your ecomm business on Amazon. Wild ride!
Delayed launches, bugs, glitches, checkout is broken... Daria and Bel take a look at what to do when things to wrong with an eCommerce build and what you can do to mitigate delays and how to deal with errors, mistakes and other eCommerce gremlins in the works!
Daria and Bel meet Claus Lauter, host of the successful eCommerce Coffee Break Podcast. Claus has years of eCommerce marketing optimization experience and has launched and grown businesses in the USA, Germany, South Africa and Singapore. Visit https://www.clauslauter.com/ to learn more!
Who's your Daddy? Data is your Daddy! Daria and Bel explore the importance of using data to create effective and robust personalization experiences on your eCommerce store.
Bonus - now that the F1 2023 season has really started - Daria learns that 'British racing green' is an actual color and Belinda learns that Alonso is a 'zaddy'!
How does a potential TikTok ban affect ecommerce stores? Is Project Texas the answer? Today Daria and Bel chat about the affect that the recent hearings on TikTok could have on content creators and small ecomm businesses who monetize content on the popular platform.
We dig deep into the latest release of products from Shopify. Some of the products are for developers (that's us) and some are for merchants (that's you). All of them are aimed at making Shopify better on the back-end and helping you create more meaningful engagement with your customers!
Ever wanted to know what it takes ot be really successful selling on Amazon? We did! This week we spend some time with Founder & CEO of Private Label Mastery, Ashley Kinkead. We chat about how to get started on Amazon and what it takes to suceed.
Today we talk to Samir Balwani, CEO of QRY - Accelerating Growth for DTC & E-Commerce Brands. We loved Samir's take on how to really get to grips with effecting REAL growth for DTC brands that may have reached that 'plateau' of diminishing returns from paid advertising.
It's not enough to just have fulfillment in place for cross-border-eCommerce. The content you serve your customers in different markets needs to be tailored for the very distinct cultural, linguistic and vertical nuances. You can't just translate your EN site: here's why...
This is a big topic! Daria and Bel get started on tackling the real challenges and opportunities when it comes to global eCommerce. It's not as easy as it looks, and we're uniquely experienced to tell you why, and what to do when you want to start expanding your brand into global markets.
This week we chat to Hemant Varshney, founder and CEO of DigiCom (digicom.io) With a tag line of "We’re a No Bullshit Growth Agency" we knew we had to have Hemant on the show! We delve into what makes a great digital marketing agency and how to keep your agency on their toes to keep delivering results.
Daria and Bel tackle the exciting rise of ChatGPT and the capabilities of OpenAI for eCommerce. The pitfalls and potential of AI for eCommerce and data is immense and we're excited to get started!
Okendo is really bringing it with their launch of Okendo Connect. We have an indepth discussion about the real value that this could add to your commerce online in 2023.
Was your Black Friday all that you expected? Daria and Bel look at some of the analytics coming in from global markets, and look at what days like Black Friday and Cyber Monday mean for commerce online.
Daria and Belinda are back! Bringing you news from TVP NYC and the changing shape of commerce online. It's eCommerce that addresses the changing needs of business and the consumer.
YouTube's new partnership with Shopify will allow creators to feature products on their channels as well as select liveshopping features. This is a game changer in recognizing the importance of creators as eCommerce entrepreneurs. Daria and Bel delve into the importance of this move and how it could shape eCommerce globally.
Discover just how important it is to engage with your customers AFTER they have bought your product. Belinda interviews Irina P. from TrackMage.com about engaging customers throughout the shipping process.
https://apps.shopify.com/dovetale Here's $20 off of your first order of ZBiotics, the 1st bioengineered probiotic for great mornings after drinking. https://fbuy.io/s/itjV6hXo1
This episode should really have been titled: Why We Hate ROAS! This week we share a conversation with Founder & CEO of Omniconvert and CVO Academy. Valentin provides significant insight into the why conversion rate should not be your only KPI and why Customer Lifetime Value should be more important. Conversion and retention are key areas for any eComemrce entrepreneur and agency. Check out Omniconvert: omniconvert.com AND CVO Academy: https://academy.omniconvert.com/courses/cvo-course or follow Valentin on LinkedIn for his business insights: https://www.linkedin.com/in/valentinradu/
Daria and Bel on another site takedown episode. This week the random generator selected Rent The Runway, and I think it's fair to say that we were both very impressed! This is eCommerce done right, and you'll be able to pick up some fascinating tips and insights that will help you make your store even better.
Thank you eComm Standup listeners! We had some great questions from our listeners for this week's Q&A. Join us as we discover what people really want to know about eCommerce andgetting started as an eCommerce entrepreneur.
Direct mail for eCommerce? Yes! We're seeing a resurgence of online only brands using traditional marketing tactics to increase website traffic. Direct mail, billboards, radio and television: all can be used effectively to increase traffic and new customers! The rising cost of online advertising and the cost of new customer acquisition means that you have to think outside of the box and that means exploring ALL options for marketing.
TVP's fractional CMO Anthony Berardo is here to talk us through the importance of having an omnichannel strategy, how to utilize Amazon as a customer aquisition channel, and the importance of holistic marketing. Strategy, execution and profitability. How does your marketing strategy shape up in these three areas?
eCommerce success in 2022 - bridge the gap between brick & mortar and online. Many eCommerce brands showed phenomenal growth during 2020/21. With increased cost of customer acquisition and changing customer shopping behavior, many brands are having to invest in physical retail locations to stay on top of the game. Today we look at how you can bridge the gap between online and IRL, and help improve your bottom line!
Ever wondered if you can do more with your email marketing? Is there a new way to approach email marketing that doesn't just focus on the quick sale? Today we talk to Yuval Ackerman about ethical email marketing and copywriting. Yuval shares her insights into what a consent driven, ethical marketing campaign could look like and we talk about the value of putting the customer at the center of the conversation to really add value to the entire process.
Kathleen Booth SVP of Marketing at tradeswell joins us today to talk analytics! One of the biggest challenges for eCommerce store is taking data from different platforms and combining it into one single source of truth. Today we chat with Kathleen about how important data is for store owners and how to de-silo your data to make a real impact and deliver actionable insights. Key Call out at Minute 19 of the podcast - trust us, this is going to change the way you think about eComm data forever!
The World's Best Buyer Persona should be on the reading list for EVERY eCommerce store entrepreneur and marketer! Talking to Stormie Adnrews, author and expert online marketer about the importance of buyer personas and how they affect every aspect of your online store. Done right, a good buyer persona can and will have a massive impact on your conversion rate, and bottom line.
Oh, we are doing this alright! Getting to grips with the current state of subscription software for eCommerce stores, Daria and Bel, take a look at advances and what the future holds for subscription management. We chat about some of the latest updates and what some of the newer players are doing to increase scope for unique shopping use cases.
It's race week F1 fans! Daria and Belinda get to grips with the start of the 2022 season and the dive into the resurgence of QR codes as an eCommerce marketing tool. We also tackle the big question of whether or not your store needs an App, and the best way to get started.
Twitch - Not just for video games! As it gets harder and more expensive to target specific customers, you really have to broaden your marketing reach. Our conversation with Amani Roberts goes over the video streaming platform Twitch and how direct to consumer (D2C) brands can use live streaming to get in front of a very loyal audience.
Who wants to start a brand and eCommerce store during a pandemic? Amy Parsons of Mozzafiato that's who. Amy chats to eCommerce Standup about curating her gorgeoous collection of all things Italian. She talks about the challenge of convincing small scale producers to trust their brands to Mozzafiato via Zoom call, and how that both helped and hindered the process. Amy offers some excellent tips about how to manage supply chain and logistics for a start-up and how to succeed with a carefully planned launch.
In the final episode of our special on the Future of Commerce by Shopify, Daria and Belinda discuss the future of shipping, logistics and supply chain facing the globe and how to mitigate these delays for your eCommerce store. We also look at sustainability and carbon neutrality for eCommerce stores, and possibly the most important factor affecting eCommerce in 2022 - making sure that you are absolutely transparent about shipping times, pricing and any delays. Manage your customer expectations in 2022!
Our special guest today is TVP's Creative Director Geoff Krawczyk! We tackle some creative design challenges faced by many brands getting started in eCommerce and discover sme of the princples of great design that can help boost a brand profile and increase sales. Image really IS everything!
In the second show of our series on the Future of Commerce, we examine the Future of Retail report from Shopify and the intersect between in-person and online experiences. We look at just how important an in-person, pop-up, or retail store is going to be for eCommerce growth in 2022. We look at the importance of hiring the BEST retail team and how to successfully navigate omnichannel shopping. This one's a detailed and important episode for all eComm entrepreneurs looking to scale big in 2022.
The future is here and NOW! In the first episode of our three-parter on the Future of eCommerce we take a hard look at trends, ideas and challenges facing eCommerce stores in 2022. The rise of data privacy, acquisition costs and how to really make an impact using social commerce in 2022. Take a look at the Future of Commerce report
(Checkout the Future of Commerce Report HERE!)
The accelerator program for early-stage brands with great potential. We interview Jason Sochol, Omri Bojko and Daria Rose, the exectutive team behind the launch of TVP Growth Partners. Disrupting the traditional agency model for eComm brands and partnering with brands across the entire process: supply chain, eComm conversion optimization, fulfillment and operations. You can apply for the program at growth.tvp.nyc. If you've ever faced any challenge with scaling your brand and are looking for an opportunity in 2022 - this is the program for you!
Apply @ growth.tvp.nyc
Kendra Clark is an inspiration for all eCommerce entrepreneurs. She started a CBD brand for pets while working as a corporate lawyer, and has discovered that the key to success is to create great content which helps build community and establish a brand online. We chat with Kendra about her journey in eCommerce and the challenges and opportunities she experiences with her CBD brand for pets: Popular Pets https://thepopularpets.com/
eCommerce Standup continues to discover why SEO is so important for online stores in 2022. Today we tackle backlinks: Considered to be a part of a traditional SEO strategy, it is often ignored by eCommerce store owners. We look at domain authority and what that can mean for increasing you search engine ranking positions.
Our guest Marco Torres gives us some insight into the incentive business. We chat about why discounts don't work as well as incentives or free gifts for customers. How can you leverage incentives, rewards programs and other ideas on your eCommerce store in 2022.
Today we talk to Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert and Certified Speaking Professional. Some phenomenal insights in our show this week, as we discuss the psychology behind selling and how eCommerce can in fact be a consultative selling process.
How much SEO do you need to "do" to your eCommerce site? What do you need to do to give your store the best chance to rank on search engines? Learn how to do keyword research and optimize your pages from a technical perspective. Our guest today is Joey from CuppaSEO and we take a detailed look at the technical aspects of SEO.
eComm Stand-up looks at some of the trends developing in the eCommerce world.Will any of these perform really well in 2022? We hope so! We delve into the advances or lack of advances in AR, video and even the potential for growth in voice shopping!
This week, we find out what product market fit really means, and how you can use the principles of product market fit in you digital marketing startegy and even in your site design!
Black Friday/Cyber Monday... Was this the biggest selling weekend of the year for you? If not, we share some insight into why that is, and some data trends we noticed during the period.
AS THE FOUNDER AND CEO OF FACTORY45, SHANNON (WHITEHEAD) LOHR WORKS WITH IDEA-STAGE ENTREPRENEURS TO LAUNCH CLOTHING COMPANIES THAT ARE ETHICALLY AND SUSTAINABLY MADE.
Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News.
To date, Shannon has worked with over 150 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry.
The first sale is the first step on the journey. NOT the final destination. Once you start getting sales, you hard work really begins! Email marketing, reviews, growing your community. Why? Returning customers spend more and spread the word!
The eCommerce biggest mistakes you can make during the holidays? We talk to Alli burg from Shopify about the most common mistakes merchants make while preparing their stores for the holiday selling season. Insight from the inside!
Big brand fashion site Zara comes under the hammer this week as we take a look at their creative, commercial and eCommerce savvy site. Verdict - we LOVE this site and there are some very interesting inspirational additions that elevate this big-box brand out of the ordinary!
This episode starts in pole position with our mutual love of F1! How to gear up your revenue with product line extensions. We talk about the difference between horizontal and vertical extensions and how to leverage them over the holidays.
Okay this one gets wild! We go wildly off-topic, off on a tangent and off the charts talking about how to analyze your conversion rate. There are some extremely interesting insights from Daria and Bel, and things can get a little heated...
This week, we're keeping Chase Clymer honest and delivering some honest truths about eCommerce. Chase talks about running his agency Electric Eye, and different aspects of building, optimizing and running an eCommerce store.
So you've launched! Well done, but what is it going to cost you to run your eCommerce store? We look at the real costs of running a website, and you may be surprised at how much you're going to spend in your first year in business.
Do you know how much it will cost to start your eCommerce website? Really? You may be surprised at the true cost of starting your store. Daria & Bel dive into this topic and don't leave anything unaccounted for!
Offline to Online Part 2 - Daria and Bel talk about the details of setting up an online store. Choosing a theme, design, how important the mobile experience is for conversion (sales)! How to tell your story, set up shipping and payments. Let's get into the details!
Part 1 of our Offline to Online podcast - there is so much to think about when launching an ecommerce brand. In this episode we tackle brand essentials, discovering your unique brand value and who and where this needs to be featured on your online store. We chat about benefits vs. features of a product and how to translate your IRL selling experience to an online success.
eComm Stand-up chats to Dan Kleinman of Bambassadors about his journey from drop shipper to 7-figure eCommerce brand. Dan gives our listeners some valuable and actionable insight into what is needed to launch an eCommerce store and just how important it is to find your digital marketing niche. Ever wanted to know just how valuable user generated content and Tik Tok can be to a eComm brand? Find out right here!
Learn more at:
Linkedin - https://www.linkedin.com/company/bambassadors/
Facebook - https://www.facebook.com/BambassadorsUGC/
business email - dan@bambassadors.com
You did it - you finally came up with what you believe to be that winning idea! Now what? Daria and Belinda take you through a 7-step product manufacturing process to ensure you prototype and get your product to market as fast as possible before someone else does it better!
Getting a full picture of your store is more complicated that looking at a single number. Shopify allows you to layer your reports to make them more dimensional. Instead of looking at your conversion rate, look at it by device or landing page. Instead of redesigning your site because you have a high bounce rate, figure out WHERE you have a high bounce rate.
Daria and Bel get heated this week on the subject of print-on-demand vs. inventory. When does print-on-demand make more sense than keeping your own inventory? We look at the costs, quality and other factors that you need to consider when considering your inventory strategy. A MUST LISTEN for eComm startups!
In the third installment of our Women in eCommerce Series, we talk to Amena Abgaje, the Program Lead for the Black Entrepreneurship Program at Shopify! She brings a unique viewpoint to the eCommerce space having worked on both the merchant/retailer and SAAS side of eCommerce.
If you can't get a Kardashian to influence your audience... We take a deep dive into the world of influencer marketing for eCommerce brands. How to find the perfect influencer for your brand, and how to know whether they are really making a difference.
Rachel joins us on the tech and partnership side of the eCommerce ecosystem. After starting her own flash tattoo shop in University, she got a job at a top digital marketing firm managing their partner program. She later moved from Agency to App and manages partnership at review platform Okendo!
Why do online shoppers abandon their cart? Do your customers come back after abandoning their cart? The answer is YES! In this episode we look at the stats around cart abandonment and give you actionable insights into strategies that will show you why cart abandonment is a massive opportunity, not a negative metric.
In the second installment of our Women in eCommerce Series, we talk to Taryn Winters of Taryn Winters Lingeries. We discuss how she became an entrepreneur, why she decided to work in eCommece, challenges she has faced along the way (including Facebook advertising issues) and much more!
Is Free Shipping really the answer? This week we look at just how important the entire shipping experience is for conversions on your eCommerce store. We talk flat rate, free shipping, live rates and just how important it is to continually test different prices points with your customers.
Do you have to choose? Amazon FBA vs. Shopify. Selling fees, Payment options, Design Flexibility, Help and Support
What is the most important thing behind the product itself? The customer service or experience! A good customer experience will get people talking about your brand and massively increasing your organic traffic. Bad customer service? A recipe for ruin. Join us as we kick off our Women in eCommerce even with an interview by Debbie Kemunto of Gladly!
Spin the wheel and see where it lands! This week we review the eCommerce brand Pangaia! Winner of the 2020 Shopify Commerce Awards for overall site design and NOW WE KNOW WHY!
Belinda puts Daria in the spotlight this week, with ten questions about Shopify and eCommerce best practices that we have received from our audience of entrepreneurs. Let's see if she cracks under the pressure!
Apps & Plugins - they can make or break your eCommerce store if not utilized correctly. Today we discuss our favorite apps, and some that we don't recommend. Learn when to build your own, and when to buy into the functionality of an app.
Test, test, test. That's the goal anyway! But how do you know what to test and when, on your eCommerce store. This week we look at some top tactics for testing and how to set up your AB testing.
Spin the wheel and see where it lands! This week we review the eCommerce brand Birch Box, with some interesting results. This brand has global appeal, but their website doesn't seem to live up to the hype!
Or as we like to say... "Don't sweat the small stuff!". Get out of the weeds, and get your back-end set up correctly first before worrying about every little design aspect on your front-end. Look at the bigger picture and get a WORKING store up and running FIRST! The back-end of your store must have a solid foundation to ensure eCommerce success.
Is your site speed affecting your rankings? But is it really? We have a serious talk about site speed, core web vitals and other ranking factors that can will affect your eCommerce site... or will they?
Spin the wheel and see where it lands! Each month we choose an eCommerce site at random and review everything! From UX to design, product catalog and overall eCommerce experience. This week we review Australian beauty brand Frank Body.
Our first guest! Today we talk to Omri Bojko, TVP NYC co-founder who talks about what it really takes to 'get it made' and to make it in eCommerce. From learning how to screen print at midnight to logistics nightmares, Omri gives us the low down on how to hustle till you make it.
You've launched! You have a website, product, fulfillment, customer service all set up! Now what? Daria and Belinda take you through getting traffic through content and SEO, networking, additional product ideation and much more!
Our launch process is a carefully considered one with over 100 steps. However, what are the main BUCKETS you need to consider before launching YOUR e-commerce store?
1) Product - manufacturing and ideation
2) Website/Platform
3) Marketing Plan
4) Operations and Fulfillment
On this episode we take you through those buckets and help you figure out what to may look out for!
On the debut episode of eComm Standup, hosts Daria & Belinda chat about the most common questions they get asked about the most popular eCommerce platforms, as well as some of things that you SHOULD be asking but aren't!