Legal Marketing 101: Recent Episodes
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Join our host, Toby Rosen, for the latest on legal marketing, legal tech, and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here.
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What is Gamification in Marketing, and Can It Be Applied to a Law Firm’s Client Engagement Strategy?
Join our host, Toby Rosen, as we discover how gamification—usually reserved for tech and entertainment sectors—can be your secret weapon in boosting client interaction and loyalty.
By thoughtfully planning and executing these gamification strategies, your firm can stand out, making your marketing efforts more memorable and effective. Enhance your legal expertise with a touch of gamification and gain a competitive edge in client engagement.
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How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice?
Join our host, Toby Rosen, as we discover how to craft authentic and relatable stories, leverage client testimonials, and deliver valuable resources that will elevate your firm's reputation and deepen client relationships. We'll guide you through innovative strategies that strike the perfect balance between engaging your audience and maintaining credibility.
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What is a Marketing Funnel?
Join our host, Toby Rosen, as we break down each crucial stage of the marketing funnel—awareness, consideration, decision, and retention—revealing how to make your firm stand out through ads, targeted content, email campaigns, and more.
Our discussion underscores the importance of understanding the client journey to create a steady stream of loyal clients. We offer a sneak peek into more advanced strategies like performance analysis and funnel optimization, available in an upcoming paid episode. Ready to revolutionize your firm's marketing?
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What is the Right Balance Between Paid Ads and Organic SEO for Law Firms?
Join our host, Toby Rosen, as we dissect the dichotomy between paid advertising and organic SEO in the legal marketing realm. We'll demystify the nuances of Google and social media ads, exploring their immediate benefits and potential pitfalls, while also celebrating the sustained advantages of a robust organic SEO strategy.
The ultimate goal? To help you craft a balanced approach that caters to your firm's unique needs and timelines, ensuring you don't just chase leads but convert them effectively.
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Subscriber-only episode
How Segmented Automations Maximize Efficiency
How can your law firm revolutionize client communications and streamline operations? Imagine tailoring every email, message, and notification specifically to the needs of each client segment, ensuring that your communication is always relevant and impactful. In this episode of Legal Marketing 101, we uncover the transformative power of segmented automations for your law firm's marketing strategy.
Discover how you can maximize efficiency and boost client satisfaction by segmenting your communications based on case types like family law or personal injury. Learn how delivering the right information at the right time builds trust and loyalty, making your clients feel valued and understood. We'll also discuss the scalability of segmented automations, enabling your firm to handle more clients without additional workload, and the importance of effective lead nurturing.
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How to Leverage Contextual Advertising
Join our host, Toby Rosen, as we discover the secret sauce behind contextual advertising and why it’s revolutionizing legal marketing. Ever wondered how to put your law firm in front of the exact clients you want, exactly when they're ready to see it?
From capturing the attention of engaged readers to positioning your services at critical decision-making moments, we explore how contextual advertising enhances trust and attracts the right clients.
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How Do I Beat My Competitors?
Join our host, Toby Rosen, as we discover actionable strategies that will transform your legal marketing game. From harnessing the power of keyword gap analysis to optimizing your Google My Business profile, we equip you with the tools to rank higher, gain credibility, and attract more clients.
By leveraging publicly available information such as keyword gaps, Google My Business listings, Google Ads, and social media insights, you can optimize your marketing efforts without resorting to unethical tactics. We emphasize learning from your competitors' ad strategies in real-time and making them unique to your firm. This approach not only strengthens your marketing presence but also ensures you stay ahead in a competitive landscape.
Previous episode on niche: Become a Niche Law Practice Ninja: Step 1
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How Big Is Your Market?
Join our host, Toby Rosen, as we we break down the critical components of market size—Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM)—and discuss how these insights can help you make smarter decisions about resource allocation, set achievable growth targets, and uncover new opportunities.
We explore how consistently monitoring market trends and client needs can help identify new opportunities, refine existing practices, and anticipate potential threats. This proactive approach is essential for making informed decisions regarding practice expansion, technology investments, and marketing strategies. In an industry where change is constant, regular market analysis keeps you agile and responsive, ensuring your firm doesn't just survive but thrives.
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Why Should I Trust Google's Algorithms?
Join our host, Toby Rosen, as we uncover how Google's sophisticated data analysis refines your advertising efforts, increasing visibility and converting potential clients into actual clients. Learn how leveraging Google's vast data points and precision targeting can give your law firm a strategic edge.
Can you really trust a machine with your law firm's advertising dollars? Discover the transformative power of Google's algorithms.
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Should I Copy My Competitors' Marketing Strategy?
Join our host, Toby Rosen, as we uncover the secrets to refining your advertising, content marketing, and client acquisition methods by analyzing your competitors. We'll guide you through the essentials of scrutinizing ad spends, messaging, and platforms to sharpen your strategies.
Discover how personalized client service, showcased through compelling testimonials and case studies, can set your firm apart. This episode lays the groundwork for building a data-driven, adaptive strategy that evolves with the legal market and client expectations.
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3 Keys to Writing Great Email Content
Join our host, Toby Rosen, as we guide you through the transformative power of storytelling in legal marketing. We'll explore how authentic narratives can create emotional connections, making your content not only memorable but also deeply engaging.
Using real-life examples and practical tips, you'll learn to identify and craft compelling stories from your firm's experiences, ensuring you highlight key moments and client journeys effectively.
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What is Remarketing?
Join our host, Toby Rosen, as we demystify how placing a pixel on your website can strategically keep your brand omnipresent in the minds of your audience, nudging them to take that final step towards conversion. Learn the subtle yet crucial distinctions between remarketing and retargeting, and why understanding these terms can revolutionize your marketing efforts.
Ready to maximize your advertising budget while boosting conversion rates? This episode offers a treasure trove of insights on how platforms like Google Ads can tailor campaigns to re-engage warm leads effectively.
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What is a CTA?
Join our host, Toby Rosen, as we cover some practical insights into transforming your website visitors into loyal clients by mastering the three core elements of successful CTAs: clarity and simplicity, urgency and importance, and strategic placement and visibility. I also break down how clear and compelling CTAs can act as a bridge between a potential client's interest and their decision to seek legal representation, making your website more intuitive and user-friendly.
Learn why specific CTAs like "Schedule a consultation" are more effective than vague ones like "Learn More." From defining what a CTA is to exploring the art and science behind their creation, this episode equips you with the tools to enhance user satisfaction and increase your conversion rates.
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4 Ways to Lower Your CPC on Google Ads
Join our host, Toby Rosen, as we discuss four transformative strategies that can revolutionize your legal marketing campaigns. These tips are crafted to help you make the most out of your advertising budget and drive more revenue for your legal practice.
Whether you're a small local practice or a large law firm, these insights will help you achieve more cost-effective advertising and generate better results.
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AI Again: Part 4
Is integrating AI into your legal practice worth the investment right now? I'll help you answer that pressing question.
Staying informed is crucial, even if you decide to hold off on immediate AI integration. In this episode, we also discuss the latest advancements from OpenAI, including their cutting-edge video generation model, Sora, and the highly anticipated GPT-5, which aims to bring PhD-level understanding to AI. The AI market is rapidly evolving, and keeping up-to-date can position your firm to leverage these technologies when the time is right.
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AI Again: Part 3: Supercharge Document Generation
Find out how integrating artificial intelligence can streamline workflows, minimize human error, and ensure compliance with legal standards. In this episode, we break down the concept of document generation, emphasizing the power of AI to automate the creation of legal documents.
Building on our previous discussion about the digital intake process, we explore how AI can elevate this automation by efficiently extracting and analyzing data from a variety of sources such as forms, PDFs, Word documents, and emails.
Don’t miss this episode packed with valuable insights aimed at law firms looking to leverage AI for superior document generation and standardization!
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AI Again: Part 2: Supercharge Client Intake
Imagine cutting down your manual workload while increasing the accuracy and efficiency of handling new clients—it's not a distant dream but a reachable reality.
In this episode of Legal Marketing 101 we're embarking on a hands-on journey to enhance your intake system using AI. We’ll lay out a practical guide that integrates seamlessly with your existing CRM, making it both cost-effective and efficient.
Whether you're new to AI or looking to refine your current system, this episode is packed with actionable insights to get you on the right track.
From the episode: WhatConverts
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AI Again: Part 1: Reintroduction to Artificial Intelligence
Join our host, Toby Rosen, as we explore the landscape that's making it easier and more necessary than ever for law firms to embrace AI in their marketing and sales operations.
Skip the hype and get grounded in the practical applications of AI for your legal practice. While AI has been a buzzword for years, recent advancements have finally stabilized the landscape, allowing for meaningful integration into your systems. We’ll dissect how AI chatbots and automation are not just trends but essential tools that can streamline your client interactions from day one. Don't miss our next episode, where we'll dive deeper into actionable strategies to elevate your legal marketing game. Stay tuned, because this is just the beginning.
From the episode: 1Password
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Top 3 Cybersecurity Tips for Law Firms
Join our host, Toby Rosen, as we discuss how to stay sharp and ahead of the curve with a systematic approach to security. Prepare to redefine your firm's defense strategy with our discussion about the non-negotiable tools for securing your online presence.
From the episode: 1Password
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tbuzz
Ever wondered why that meticulously crafted email campaign didn't get the engagement you expected? You're not alone in this digital labyrinth. Join me, Toby Rosen, as we unravel the mysteries of email deliverability that could be the silent killer of your legal marketing efforts.
This episode is a deep dive into the technical trifecta of DKIM, SPF, and DMARC, and how these email authentication protocols work for you. Boost your email deliverability and safeguard your legal marketing communications with insights from today's episode.
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Local SEO: Part 4: Leveraging the Power of Client Reviews in Local SEO
Imagine your firm rising to the top of search results, not just by the number but by the sheer power of authentic, quality testimonials. In this final installment of our local SEO series, we dissect how Google's algorithms interpret the credibility and trustworthiness of your business through your clients' words.
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Local SEO: Part 3: List Me Everywhere
Ever wondered why some law firms dominate the online space while others barely make a ripple? Unlock the secrets to enhancing your legal practice's online presence with me, Toby Rosen, as I take you through the critical role of local citations in legal marketing. We'll dissect the importance of those digital signposts—your firm's name, address, and phone number—across key platforms like Google My Business and Yelp, and dive into why consistency in these listings can make or break your firm's search engine credibility. Not only that, but get ready to learn the power moves for managing your citations to catapult your firm to the top of search rankings.
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Local SEO: Part 2: Components of Great Local SEO
Join me as we navigate the intricate maze of local SEO for law firms, revealing the secrets to capturing the attention of potential clients right in your own backyard.
And with a nod to the future, we tackle the growing influence of AI and voice search, ensuring your firm is primed for the evolving ways potential clients seek legal help.
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Local SEO: Part 1: What is Local SEO?
Ever wondered why the law firm across the street is swamped with clients while you're not? Unlock the secrets to becoming the go-to legal expert in your area as we start to lay out the blueprint for conquering local SEO.
No more guesswork or missed opportunities; we're guiding you through the digital landscape to ensure potential clients find you, right when they need you.
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Today we have a short update in lieu of a full break.
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Narrow Down to Scale Up: Maximizing Law Firm Profitability
Join our host, Toby Rosen, as we unravel the myth that more is always better. Learn how honing in on a particular practice area or process can transform your firm into a powerhouse without the unnecessary sprawl that often spells doom for ambitious practices.
This method isn’t merely theoretical; it’s a practical blueprint for those who want to lead, not bleed, in today’s competitive legal market. By spotlighting high-profit services and using recent successes as a roadmap, we show you how to identify and scale the most lucrative aspects of your practice.
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Building the Ultimate Drip Email Sequence
Join our host, Toby Rosen, as we dig in to tailoring a drip email sequence that resonates deeply with your audience. Arm yourself with the tools to meticulously map your customers' journeys, segment your audience for targeted messaging, and choose the perfect timing to land in their inboxes.
It's not just about sending emails – it's about sending the right ones, at the right time, with the right message. Join us and discover how strategic preparation and savvy automation can revolutionize how you connect with your clients and grow your practice.
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What should I look for in my email marketing software?
Join our host, Toby Rosen, as we take you through a six-step process guaranteed to streamline client interactions and supercharge your operational efficiency. Your law firm's client intake process might be the last thing on your mind, but it's the first experience your clients have—and it should be flawless.
Embracing the future doesn't have to mean overhauling your systems overnight. In this episode, I reveal the magic of pacing your firm's transition to automation, highlighting how a gradual approach minimizes risk and maximizes impact.
But what's innovation without instruction? I dive into the often-neglected realm of training within legal marketing, revealing how a robust onboarding process can be the difference between a firm that fumbles and one that flourishes. Join me for an episode that promises not just to inform but to transform the way you think about legal marketing and client intake.
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SetApp
ActiveCampaign
Clio
EmailToolTester: Email Marketing for Lawyers
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What should I look for in my email marketing software?
Join our host, Toby Rosen, as we dissect the must-haves and nice-to-haves of tools like Active Campaign, Mailchimp, and GetResponse, and navigate through the critical components of a comprehensive marketing stack.
We zero in on three crucial considerations, from integrations to automation, that will make or break your email marketing efforts. Could your legal firm's marketing strategy use a secret weapon? Let's unlock the potential of email marketing software together.
Email Tool Tester Smart Finder
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Strategies for Compliance with Google Ads Policies
Curious about the secret sauce for keeping your legal marketing on the right side of Google's strict guidelines? Join our host, Toby Rosen, as we uncover the must-know compliance strategies for crafting landing pages that not only tick all the boxes for Google but also resonate with potential clients. Avoid the pitfalls of prohibited content and discover how layout, design, and mobile responsiveness play pivotal roles in user engagement.
From this episode:
Editorial Policies
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Navigating Google Ads Editorial Policies
Join our host, Toby Rosen, as we break down the essentials of honest advertising in a space where clarity and compliance aren't just best practices—they're your legal safeguards.
This episode shines a light on the art of balancing compelling narratives with the stringent demands of truthfulness in ad copy. I'll guide you through the nuances of aligning your messages with the real-life queries of potential clients, ensuring your firm remains a beacon of trust in a sea of search results.
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Editorial Policies
EmailToolTester Free E-Book
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Navigating Google Ads Policies
Join our host, Toby Rosen, as we dissect the fine line where state bar regulations intersect with Google's stringent guidelines, and I reveal the crucial differences among prohibited, restricted, and editorial content. My breakdown includes real-world examples and a candid discussion on Google's verification hurdles, all aimed at ensuring your legal services ads are not only compliant but also crafted with the highest standard of integrity.
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Google Ads Policies
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Introduction to Google Ads Policies
Join our host, Toby Rosen, as we start to navigate the complex labyrinth of Google Ads policies and ensure your legal marketing tactics stand up to scrutiny and deliver results. In our latest Legal Marketing 101 series, we delve into why adhering to these policies is a non-negotiable for lawyers and small law firms. In our journey, we'll also lay the bricks for creating ad campaigns that are bulletproof to compliance issues right from the get-go.
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Stop Sending Users to Your Home Page
Join our host, Toby Rosen, as we dissect the common misstep of directing paid traffic to homepages and unveil the potent strategy of specialized landing pages that could revolutionize your client conversion process.
We'll unravel why your homepage, while crucial for organic traffic, may not be the conversion powerhouse you need for PPC success. I’ll share insights on crafting landing pages with a singular goal that engages potential clients with precision, prompting that all-important call to action. Whether your goal is to ramp up email sign-ups or secure immediate client engagement, this episode is your guide to optimizing your legal marketing efforts
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What is CPC?
Join our host, Toby Rosen, as we unlock the full potential of your legal marketing campaigns with an insider's guide to Cost Per Click (CPC). By now, you're aware that clicks matter, but it's the quality and cost-effectiveness that count.
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Your 2024 Marketing Plan
Join our host, Toby Rosen, as we dive into a few ideas for a successful marketing strategy for 2024’s dynamic landscape. We'll delve into the necessity of a robust website, lively social media, and targeted email campaigns, as well as the surprising comeback of traditional mediums like radio and TV advertising. But it doesn't stop there: we're talking about AI, and paid advertising like PPC, too.
This episode isn’t just about predictions; it’s packed with actionable intel to set your firm up for success in the ever-competitive legal marketing battlefield of 2024.
From this episode:
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Sune AI: https://www.sunebeyond.com/
Jasper: https://www.jasper.ai/
ChatGPT: https://chat.openai.com/
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What's up with Google's new Sensitive Events policy?
Join our host, Toby Rosen, as we dissect the new definition of a sensitive event as it pertains to Google's inappropriate content policy. We'll explore the broad strokes and the fine print that could put legal marketers in hot water during times of crisis.
It's not just about staying compliant. Discover how Google's policy could alter the trajectory of your marketing efforts when society faces emergencies and tragedies.
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How Do I Drive Traffic to Lead Magnets?
Join our host, Toby Rosen, as we spill the beans on foolproof ways to drive traffic to your lead magnets without breaking the bank. Creating a lead magnet is only the tip of the iceberg, and I'll be sharing my favorite ways to ensure potential clients see your lead magnet, download it, and effectively engage with your lead nurturing system.
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How to Make Better First Impressions Online
Join our host, Toby Rosen, as we dive into first impressions in the digital world. Ff you've been contemplating why you aren't closing more retainers, or if clients don't seem as excited as you'd like them to be, it's time to delve into these three key areas where you're likely making your first impression with potential clients.
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3 Ways to Use AI in Your Marketing Right Now
Join our host, Toby Rosen, as we reveal the game-changing potential of Artificial Intelligence in marketing. We'll highlight concrete examples of how AI can elevate your strategies by aiding in decision-making, personalization, client interaction, predictive analytics, and content creation.
From the episode:
Can AI Make Me a Marketing Plan? S2E39
ChatGPT
Gamma
Emma
Canva
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How can I make my own podcast?
Join our host, Toby Rosen, to venture into the world of podcasting and I'll share my personal journey of creating a podcast. I'll walk you through the process of how I built my podcast, Legal Marketing 101, from scratch. If starting a podcast has been on your mind, this episode is your step-by-step guide to making it happen. There's no definitive 'right' way to podcast, but my method has been effective and might just be the beacon you're searching for.
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Buzzsprout
Craft from SetApp
My Blue Microphone
ChatGPT
Things 3
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What is Contextual Advertising?
Join our host, Toby Rosen, to learn how contextual advertising can take your marketing to the next level. This strategy is redefining how law firms connect with potential clients by delivering targeted content that fits seamlessly within their online journey.
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PPC Settings Google Doesn't Want You to Know About
Join our host, Toby Rosen, as we dive into some of the settings Google doesn't want you to know about when it comes to PPC and Google Ads. We'll talk about how to subvert the system, bypass Google's filters, and achieve lower click prices than Google wants you to get. If you want to save money on Google Ads, don't miss this episode.
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What is quality score?
What if I told you that you could save money and earn discounts on Google Ads? Would you be interested?
Join our host, Toby Rosen, to find out what quality score really is. I'm going to walk you through what Quality Score is, why you should care about it, and how it can literally pay off to have good Quality Scores. You'll learn how key factors such as click-through rates, ad relevance, and landing page quality affect your score.
From the episode: Google's Quality Score
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What is Bounce Rate?
Join our host, Toby Rosen, to find out what bounce rate really is. We'll look at bounce rate beyond its basic definition and delve into its impact on user experience, its potential to signal issues like slow loading speeds or confusing layouts, and its role in the loss of potential clients.
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When Should I Focus on Marketing?
Join our host, Toby Rosen, to find out when you should really be focusing on marketing. Every twist and turn, every high and low of the marketing calendar is part of the journey. It's not about when to shift your focus to marketing or how to fill a lull in leads; it's about planning, committing, and succeeding, and we're going to show you how it's done.
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What is an Impression?
Join our host, Toby Rosen, to find out what an impression really is. We will dissect how impressions are pivotal to online marketing, explore the significance of impressions in optimizing content, and understand how impressions can provide invaluable insights into the visibility, reach and branding impact of our content.
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Email Marketing - Part 6 - Advanced Strategies for Lawyers
Join our host, Toby Rosen, in the sixth and final episode of our email marketing series. We're going to deep dive into creating a regular newsletter, maintaining touch with past clients, and the nitty-gritty of setting up an automation workflow in Active Campaign for reengagement emails.
Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!
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What is a conversion?
Join our host, Toby Rosen, to find out what a conversion really is. We're going beyond the basics of conversions and demystifying the concept of conversions in legal marketing. In this episode, you'll learn the most common pitfalls I see with conversions in Google Ads, Google Analytics, and Facebook Ads accounts.
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Email Marketing - Part 5 - Analytics & Tracking
Join our host, Toby Rosen, in the fifth episode of our email marketing series. We're talking about the pivotal role of open rate, click-through rate, conversion rate, and unsubscribe rate in crafting your marketing strategy. We'll walk you through the fascinating journey of an email, from the moment it lands in your client's inbox to the final act of conversion, and how you can tweak your tactics based on the data you gather.
Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!
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What is a Lead Magnet?
Join our host, Toby Rosen, to find out what a lead magnet really is. We're not talking about run-of-the-mill content here; we're talking about high-quality, highly relevant content, designed to specifically address your client's pain points. We're diving into a list of 9 proven ideas for crafting effective lead magnets.
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Email Marketing - Part 4 - Automation for Law Firms
Join our host, Toby Rosen, in the fourth episode of our email marketing series. We're talking about the potential of automating your campaigns, breaking the misconception of losing personal touch due to automation, and discussing the power of personalization in emails. We explore how to inject your brand into all communications and maintain consistency across platforms. And finally, we touch upon the significance of a streamlined client intake process and how it can prevent leads from falling through the cracks.
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What is My Secret Weapon for Online Advertising?
Join our host, Toby Rosen, as we unveil a secret weapon that could revolutionize your legal marketing efforts. This episode draws back the curtain on the power of third-party ad platforms, shining a light on the innovative targeting and creative opportunities they offer. Most importantly, we're going to show you how these platforms can help you connect with potential clients who may not be actively searching for your firm, giving you the edge in a competitive marketplace.
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Email Marketing - Part 3 - Creating Effective Campaigns
Join our host, Toby Rosen, in the third episode of our email marketing series. We're talking about top-notch email marketing practices and the importance of action-oriented CTAs. Starting with the paramount aspect of email deliverability, we share the secrets of maintaining a clean list and authenticating your domain, and we'll dig into crafting content that engages your audience and helps drives your potential clients towards a sale.
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What is evergreen content?
Join our host, Toby Rosen, as we not only unpack the distinct difference between blogging and Evergreen content, but also argue the case for why Evergreen content should be the cornerstone of your SEO and marketing strategies. Ever wondered why your blog posts don't seem to generate consistent traffic to your site? Allow me to transform that curiosity into knowledge as we delve into the world of Evergreen content for legal marketing.
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Email Marketing - Part 2 - Lists, Tags, & Contacts
Join our host, Toby Rosen, in the second episode of our email marketing series. We're talking about lists, tags, and contacts in ActiveCampaign, how to keep your account organized and avoid an email marketing nightmare, and an automation trick to keep the systems working for you.
Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!
Get the latest on legal marketing every Monday!
Get ActiveCampaign
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How do I get started with video marketing?
Join our host, Toby Rosen, to talk about how to unleash the full potential of video marketing for your law firm. From understanding why video marketing is now more accessible and crucial than ever to leveraging simple tech tools to create top-quality videos. Don't let camera jitters stop you; we're talking about how to overcome common fears and tips on creating compelling video content
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Email Marketing - Part 1 - Introduction to ActiveCampaign
Join our host, Toby Rosen, in the first episode of our email marketing series. We're talking about ActiveCampaign, and how to evaluate email marketing software for your law firm.
Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!
Get the latest on legal marketing every Monday!
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Should I Use Facebook Lead Forms?
Join our host, Toby Rosen, and find out if you should use Facebook Lead Forms and Google Lead Forms, or if they suck.
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All About AI - Part 4 - Future-proofing Your Practice
Join our host, Toby Rosen, in the last episode of our current set of episodes on AI in the legal space. We're talking about future-proofing your practice by creating an innovative culture, and plotting your course towards AI integration.
Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!
Get the latest on legal marketing every Monday!
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Can AI make me a marketing plan?
Join our host, Toby Rosen, as we go through a marketing plan created by ChatGPT, and touch on each element of the plan. Can AI really make a good marketing plan? Find out in this week's episode.
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All About AI - Part 3 - Legal Operations Efficiency
Join our host, Toby Rosen, as we continue our series on AI in the legal space. We're diving into optimizing legal operations. From supercharging document review to invoicing and time tracking, AI is poised to help law firms streamline processes and scale their practices.
Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!
Get the latest on legal marketing every Monday!
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How Do I Dominate Local SEO?
Join our host, Toby Rosen, to talk about how to dominate local SEO. We'll talk about the key elements of a successful local SEO strategy, and what you can do to start crushing your competition on Google.
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All About AI - Part 2 - Marketing & Data Driven Decision Making
Join our host, Toby Rosen, as we continue our series on AI in the legal space. We're diving into data-driven decision making, AI for marketing, and how AI is empowering law firms to improve client experience.
Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!
Get the latest on legal marketing every Monday!
For more, visit https://rosenadvertising.com
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Are my Google Ads really working?
Join our host, Toby Rosen, to talk about how to tell if your Google Ads campaigns are really working. We'll discuss a couple tracking techniques, and my favorite system for tracking your marketing.
From this episode:
WhatConverts
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All About AI - Part 1 - Intro to Artificial Intelligence
Join our host, Toby Rosen, as we begin our series on AI in the legal space. We're starting with a quick introduction to what AI is, and some of the major ways it's going to impact our world.
Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!
Get the latest on legal marketing every Monday!
For more, visit https://rosenadvertising.com
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The best scams I've ever seen
Join our host, Toby Rosen, to talk about 2 products that have unbelievable marketing, and how we can leverage the tactics big brands use to build more successful marketing machines for law firms.
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Landing Page Basics - Part 4 - What does success look like?
Join our host, Toby Rosen, as we conclude our Landing Page Basics series, diving deep into landing pages and the data we need to be looking at for success. We'll wrap up the entire series, and provide a few final tips on how to build a successful landing page for legal marketing.
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Landing Page Basics - Part 3 - CTAs & Leads
Join our host, Toby Rosen, as we continue our Landing Page Basics series, diving deep into landing pages and the best practices for using calls-to-action (CTAs) and how we actually collect leads.
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Landing Page Basics - Part 2 - Technology & Testing
Join our host, Toby Rosen, as we continue our Landing Page Basics series, diving deep into landing pages and the best tech and testing practices that you can implement to increase conversions in your marketing program.
From the episode:
Leadpages (free trial)
Instapage (free trial)
For more, visit rosenadvertising.com
Landing Page Basics - Part 1 - Basic concepts of advertising
Join our host, Toby Rosen, as we start our Landing Page Basics series, diving deep into landing pages and the best practices to employ when implementing new landing pages.
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Do THIS to Reduce Your Google Ads Spend 20%
Join our host, Toby Rosen, to discover some of the key tactics we use to reduce ad spend for clients, and the things you should be looking out for in your PPC account.
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What is A/B Testing?
Join our host, Toby Rosen, to discuss how A/B testing works, and why it's critical to your firm's marketing.
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How Much Should I Spend on Marketing?
Join our host, Toby Rosen, to discuss general marketing budget guidelines, and the most important factors for you to consider when setting marketing budgets.
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Episode sponsor: DevKenya
Is Social Media Hurting Your Law Firm?
Join our host, Toby Rosen, to discuss whether or not social media is actually a good thing for your law firm.
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My Google Ads Aren't Working
Join our host, Toby Rosen, and find out how to fix some of the most common issues that limit the success of Google Ads campaigns.
For more, visit https://rosenadvertising.com
This Marketing Strategy Has Always Worked For Me
Join our host, Toby Rosen, to discuss remarketing, and how new privacy laws may impact your firm's marketing efforts.
From the episode: https://www.adweek.com/programmatic/texas-residents-targeted-ads-thanks-to-new-privacy-bill/
For more, visit rosenadvertising.com
For the calculator, visit calculator.rosenadvertising.com
Top 5 Mistakes You're Making On Your Website
Join our host, Toby Rosen, and find out the top 5 mistakes lawyers make on their websites, how to identify them, and how to fix them.
For more, visit https://rosenadvertising.com
This Strategy is a Big Winner for Law Firms
Join our host, Toby Rosen, to discuss a recent article regarding divorce and cryptocurrency, and how building a niche law practice can help target your marketing and build up your reputation.
From the show:
https://www.cnbc.com/2023/05/20/bitcoin-in-divorce-how-spouses-hide-assets-crypto-hunters-find-them.html
brinkleymorgan.com/attorney/yueh-mei-kim-nutter
radnalaw.com/
The Calculator: calculator.rosenadvertising.com
For more, visit rosenadvertising.com
3 Things That WILL Make You LOSE Clients
Join our host, Toby Rosen, as we go through 3 of the biggest mistakes law firms make in their marketing, and how you can fix them.
For more, visit https://rosenadvertising.com
You Need to be Doing THIS for Local SEO
Join our host, Toby Rosen, to learn the critical elements of local SEO for law firms, and the thing you NEED to be doing to improve your rankings.
For more, visit https://rosenadvertising.com
I'm Not Getting Enough Engagement from Facebook Ads
Join our host, Toby Rosen, to learn some tips and tricks for improving your Facebook Ads performance.
For more, visit https://rosenadvertising.com
BONUS EPISODE
Today's episode is a quick update on our recently release Child Support Calculator WordPress Plugin
For more, visit https://calculator.rosenadvertising.com
What is the secret power of user generated content, or UGC?
Join our host, Toby Rosen, to discuss how you can utilize user generated content to expand your firm's audience and build trust with potential clients.
For more, visit https://rosenadvertising.com
What is the #1 mistake lawyers make in their marketing?
Join our host, Toby Rosen, to discuss the biggest mistake lawyers make in their marketing, and how we can solve that mistake with client story and storytelling.
Reference: https://roseninstitute.com/
For more, visit https://rosenadvertising.com
What is a niche law practice, and how can it make me more money?
In this week's episode, Host Toby Rosen discusses the benefits of niche law practices, and how they can save you more time and make you more money.
Check out rosenadvertising.com for more.
What is the power of retargeting or remarketing? Why should I use it?
In this week's episode, Host Toby Rosen discusses the benefits of using retargeting ads in your digital advertising, and some of the best practices for retargeting ads.
Check out rosenadvertising.com for more.
Why should I waste time on referrals, when we could do something immediate like Google Ads?
In this week's episode, Host Toby Rosen discusses the benefits of a referral program for your law firm, and some of the best practices for getting a program up and running.
Mentioned in the episode:
https://roseninstitute.com/tools
Check out rosenadvertising.com for more.
Should I Invest in SEO?
Host Toby Rosen discusses some of the reasons why law firms should still invest in SEO in 2023.
For more legal marketing tips and tricks, visit rosenadvertising.com
Google Ads Takes Too Much Time!
Host Toby Rosen discusses a sticking point amongst some lawyers, and how to save time when managing your Google Ads account.
For more legal marketing tips and tricks, visit rosenadvertising.com
Why Should I Collect Client Reviews?
Host Toby Rosen discusses why you absolutely need to be collecting and utilizing client testimonials.
For more legal marketing tips and tricks, visit rosenadvertising.com
Where Should I Spend Money on Marketing?
Host Toby Rosen discusses how to evaluate marketing efforts, and where to put your dollars in 2023.
For more, visit rosenadvertising.com
You need automated contact response emails
Host Toby Rosen discusses the critical elements of automated contact response emails, and how your firm can use them to improve sales and retention.
For more, visit rosenadvertising.com
Do I really need a Google Ads manager?
Host Toby Rosen discusses new automations and tools that are allowing more and more firms to bring advertising management in-house and reduce costs.
For more, visit rosenadvertising.com
Where did your clients actually come from?
Host Toby Rosen discusses WhatConverts and the awesome ways your firm can implement their tracking to identify where your clients are coming from.
For more, visit rosenadvertising.com
How do I set up a custom short link for my law firm?
Host Toby Rosen answers the question in this week's episode on marketing in the legal universe, and discusses some applications of custom and branded short links, and how to set them up.
For more, visit rosenadvertising.com
We don't do that here -- why should I advertise for it?
Host Toby Rosen answers the question in this week's episode on marketing in the legal universe.
For more, visit rosenadvertising.com
What can I automate in my law practice?
Host Toby Rosen answers the question in this week's episode, and talks about recent developments in AI.
For more, visit rosenadvertising.com
How do I get more Google reviews?
Host Toby Rosen answers the question in this week's episode.
For more, visit rosenadvertising.com
How Do I Show Up On Google Maps?
Host Toby Rosen answers the question in this week's episode, and explains some of the key things you need to know about Google My Business.
For more, visit rosenadvertising.com
Google Ads is So Expensive!
Host Toby Rosen answers the question in this week's episode.
For more, visit rosenadvertising.com
How Do I Rank Higher Than My Competitors on Google?
Host Toby Rosen answers the question so many lawyers and law firms ask.
Find out more on rosenadvertising.com
This week we are excited to share about a plugin for WordPress we have been developing, and will be releasing in the next couple weeks!
Learn all about Rosen Advertising's new child support calculator plugin, and how this new feature not only saves your firm money, but also can increase traffic on your website.
Visit us at rosenadvertising.com
For more information on our Child Support Calculator plugin, please contact us via email at contact@rosenadvertising.com
Today we're talking about how to automate divorce without using code. I've been working on a cool project where we're automating divorce without using any code, and I wanted to share some of the idea with you. In a few weeks, we'll be launching nocodelawyer.com and bringing you a series of masterclasses on all things NoCode. I hope this episode will spark some ideas for you and get you excited about building fast, NoCode, custom software to solve unique problems.
Zapier - https://zapier.com/
Sign up for early access here https://nocodelawyer.com/
For any specific questions please send us an email at contact@rosenadvertising.com
This week we are answering and expanding on our top 3 questions about landing pages.
In this episode, we'll breakdown the fundamentals of a landing page, how to best use them, touch on some pros and cons during their build and more.
Leadpages: https://rosenadvertising.com/go/leadpages/
For any specific questions please send us an email at contact@rosenadvertising.com
This week we will go over automating basic processes in your life with easy tools, that not only save you time, but also keep you organized. In this episode we detail Textexpander, Calendly, Zapier, and also revisit 1password and explain how they each can be useful resources to your firm.
For any specific questions please send us an email at contact@rosenadvertising.com
Links:
Textexpander - https://textexpander.com/help/mobile/advanced.html
1Password - combine with textexpander so you never have to type again
Calendly - use for client/public scheduling, but also useful for internal scheduling
Zapier - Automate anything. All contacts to the newsletter? Done. Documents sent from client via email need to go straight into Docs? Done.
On this week's episode we go through methods to evaluate advertising costs and weigh out the pros and cons between advertising platforms. We will cover: CPM (cost per mille) and CPC or cost per thousand impressions and cost per click method, and ultimately how to calculate the best return for your investment.
For any specific questions please send us an email at contact@rosenadvertising.com
On this week's episode we dive into the topic of websites.
On this episode we cover: how to build your website at minimal cost, the advantages and disadvantages of prioritizing uniqueness or connection, and great tools to help firms build their base to tell their own story.
Sqaurespace.com
Carrd.co
For any specific questions please do send us an email at contact@rosenadvertising.com
On this week's episode, we tackle some key issues many firms come to us with digital marketing. Many firms find themselves saying "Where are our ads showing up", "We have no idea where our clients are coming from", or that they're attracting bad leads.
To help with these issues we'll cover: what click waste is, how to identify it, solutions to click waste, and how we manage it long term.
Project Management is critical to the success of any company. In this episode, we'll cover: How we manage our team and discuss the tools like Slack, Trello, 1Password, Privnote and more that help save time and keep teams on track.
Welcome to Legal Marketing 101, in this episode we give our take on CRMs and ActiveCampaign. We share which is the best, how they help your company and when to consider making a change in systems.
Check out ActiveCampaign here: https://rosenadvertising.com/go/activecampaign