Tips for children's activity providers who want to learn how to approach schools and nurseries without cold calling so they can grow their business, earn a more reliable income and have a bigger impact on children's lives.
What if the biggest thing holding your business back isn't your marketing...
...it's the identity you've accepted?
In this episode, I'm exploring why I believe the children's activity industry has been thinking about itself the wrong way for years.
We dive into why labels like activity provider, club provider and extra-curricular provider may be limiting the way schools perceive your organisation, why the best providers aren't "just running sessions", and how shifting your identity can completely transform the way you design programmes, communicate your value and build long-term partnerships with schools.
If you've ever felt like schools see your work as a "nice extra" rather than something they genuinely rely on, this conversation is for you.
Ready to put this into practice?
If this episode made you realise that your website, emails, programme descriptions, packages or proposals are still positioning you as an activity provider rather than an education partner, I'd love to help.
Book a School/Nursery Partnership Business Review and I'll personally audit every part of your school-facing presence - from your programme positioning and messaging to your emails, website, resources, packages and proposals.
I’ll send you a recording with my insights and a PDF with my recommendations to help you identify exactly where you're unintentionally sounding "optional" and create a clear plan to help schools see the true value of what your organisation brings.
Because becoming an Essential Education Partner doesn’t mean upgrading your bio or changing your logo.
Instead you’ll want to be building an organisation schools genuinely trust, rely on and want to keep working with year after year.
👉 Book your School/Nursery Partnership Business Reviewfor the summer and let's make sure your September marketing reflects the value you already create.
Thanks to our sponsors at Thrive4Activities, you can access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners here.
Thrive4Activities is a specialist brand built specifically for children's activity providers
and clubs delivering structured activities.
Designed around the realities of running an activity business, Thrive4Activities
combines practical guidance, learning resources, planning tools and specialist
support in one place.
Whether you’re looking to attract more families, improve retention, increase income,
strengthen your team or save valuable time, Thrive4Activities helps providers focus
on what matters most and turn plans into progress.
Go to Improve My Club today to get started!
Now if today's episode has hit a nerve and you've realised your school or nursery outreach currently lives across notebooks, sticky notes, emails and your memory, I've put together something that can help.
It's called the Fully Booked In Schools Roadmap and it walks you through the process of building a predictable pipeline of school and nursery opportunities.
Get your copy here:
https://ceryskeneally.kartra.com/page/free-roadmap
And once you've downloaded the roadmap, you'll also find a simple tool to help you track every conversation, follow-up and opportunity so nothing slips through the cracks.
Because schools and nurseries aren't ignoring you as much as you think.
The bigger question is: Are you keeping track of the opportunities already sitting in front of you
With thanks to our sponsors at LoveAdmin
If you run a children’s activity business, you’ll know this already. The hard part isn’t the sessions.
It’s everything that sits around them. The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly. That’s where our partner LoveAdmin comes in. It’s not about being the simplest system on the market.
It’s about having the right things in place. The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow.
So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable. If admin is starting to feel like a blocker rather than a support, it’s worth a look…
Go to LoveAdmin.com today to get started!
Access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners at https://loveadmin.com/cerys-thrivehub/
In this episode of the Approaching Schools podcast, I share why relying only on public classes can keep your income unstable and how building long-term nursery partnerships can change that.
I talk about what nursery leaders are really dealing with right now – funding pressures, staff workload, and school readiness, and why they don’t buy “activities”, they buy outcomes.
You’ll hear how to reframe what you do so you’re not just running sessions, but actively supporting communication, confidence, physical development and EYFS outcomes, becoming an essential part of a nursery’s provision rather than an optional extra.
With thanks to our sponsors at LoveAdmin
If you run a children’s activity business, you’ll know this already. The hard part isn’t the sessions.
It’s everything that sits around them. The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly. That’s where our partner LoveAdmin comes in. It’s not about being the simplest system on the market.
It’s about having the right things in place. The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow.
So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable. If admin is starting to feel like a blocker rather than a support, it’s worth a look…
Go to LoveAdmin.com today to get started!
Access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners at https://loveadmin.com/cerys-thrivehub/
If you're an established children's activity or wellbeing provider and you're tired of:
Then come and work with me and my team in the Approaching Schools Academy, where we will show you a better way.
Inside this programme, you will learn a step-by-step strategy so you can implement my Position → Approach → Secure methods used by hundreds of providers in her programmes to build consistent school partnerships and long-term contracts.
👉 Find out more about our final enrolment of the academic year here.
With thanks to our sponsors at LoveAdmin
If you run a children’s activity business, you’ll know this already. The hard part isn’t the sessions.
It’s everything that sits around them. The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly. That’s where our partner LoveAdmin comes in. It’s not about being the simplest system on the market.
It’s about having the right things in place. The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow.
So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable. If admin is starting to feel like a blocker rather than a support, it’s worth a look…
Go to LoveAdmin.com today to get started!
Access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners at https://loveadmin.com/cerys-thrivehub/
If you're an established children's activity or wellbeing provider and you're tired of:
Then the Get Fully Booked In Schools Masterclass will show you a better way.
Inside this training, Cerys breaks down the Position → Approach → Secure method used by hundreds of providers in her programmes to build consistent school partnerships and long-term contracts.
👉 Book your free place here
With thanks to our sponsors at LoveAdmin
If you run a children’s activity business, you’ll know this already. The hard part isn’t the sessions.
It’s everything that sits around them. The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly. That’s where our partner LoveAdmin comes in. It’s not about being the simplest system on the market.
It’s about having the right things in place. The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow.
So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable. If admin is starting to feel like a blocker rather than a support, it’s worth a look…
Go to LoveAdmin.com today to get started!
Access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners at https://loveadmin.com/cerys-thrivehub/
Approaching Schools LIVE: The Offer Approval Experience
On March 28th in central Birmingham, the goal isn’t just to help you create an offer.
It’s to help you create an offer that feels safe for schools to approve.
An offer that aligns with how schools and nurseries actually make decisions.
An offer that reduces risk in the mind of the decision-maker before you ever press send.
Because when your offer feels safe to approve, everything changes.
Conversations become easier.
Responses become more likely.
And relationships become possible.
If you’d like to join us for this half-day workshop, we’re currently releasing 10 non-member tickets at the early bird rate here now: https://ceryskeneally.kartra.com/page/ApproachingSchoolsLIVE (Approaching Schools Academy members, go to your support group for your members only ticket code)
With thanks to our sponsors at LoveAdmin
If you run a children’s activity business, you’ll know this already. The hard part isn’t the sessions.
It’s everything that sits around them. The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly. That’s where our partner LoveAdmin comes in. It’s not about being the simplest system on the market.
It’s about having the right things in place. The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow.
So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable. If admin is starting to feel like a blocker rather than a support, it’s worth a look…
Go to LoveAdmin.com today to get started!
Access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners at https://loveadmin.com/cerys-thrivehub/
Read the transcript here
To grow your partnerships this year, you need to align with how school and nursery decision makers think.
This is exactly why I run the Approaching Schools Challenge… because in this free one week training, we don’t just tweak your emails - we retrain your brain from parent-selling to education-partner thinking.
That’s when schools and nurseries stop feeling intimidating…and start feeling logical instead!
If you’ve ever thought:
Then the Approaching Schools Challenge is the best place to start!
Come and join us at https://www.ceryskeneally.co.uk
And once you’ve felt that shift?
That’s when working with me and my team this year in the Approaching Schools Academy becomes the natural next step… because it’s where this thinking becomes repeatable, professional and measured, so you can grow your business sustainably this year.
With thanks to our sponsors at LoveAdmin
If you run a children’s activity business, you’ll know this already. The hard part isn’t the sessions.
It’s everything that sits around them. The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly. That’s where our partner LoveAdmin comes in. It’s not about being the simplest system on the market.
It’s about having the right things in place. The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow.
So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable. If admin is starting to feel like a blocker rather than a support, it’s worth a look…
Go to LoveAdmin.com today to get started!
Access Your Free ThriveHub Course Exclusively For Approaching Schools Podcast listeners* Here*
Read this week's Transcript here
If this episode resonated with you and you’re ready to lead your business in schools at the next level, Click to open WhatsApp, type “VIBE” and press send. I’ll let you know if Q1 of my mastermind is the right level for you.
This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!
Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.
Save time and step up your admin software with a free demo
Read this week's Transcript here
Having worked with 8,551 providers in the Approaching Schools Challenge, I’ve realised that following up is actually the biggest challenge most people have. If that’s you, I want to share something with you. Click to open WhatsApp, type “Follow Up” and press send. I’ll let you in on the biggest difference I see between providers who get schools and nursery contracts after the challenge and those who don’t!
This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!
Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.
Save time and step up your admin software with a free demo
Read this weeks Transcript here
💎 Introducing the VIBE Mastermind - Valuing Impact, Building Enrichment.
It’s a year-long mastermind for established providers who are already partnering with schools or nurseries and want to scale with more strategy, more confidence, and more community.
Inside VIBE, we’ll meet every month online - and every quarter in person - to plan, grow and lead together.
We’ll map your income, impact and visibility, refine your offers, and design your next chapter in education through dedicated Legacy Lab sessions.
It’s not a course. It’s a community for leaders.
And this week, I’m opening applications for the Founding Cohort.
Founding Members will receive:
Lifetime access to the 50% Founding Member Rate (£3,000 + VAT per year or £300 + VAT per month - min 12 months)
Applications are open this week, and I’ll be personally reviewing each one.
If accepted, we’ll book a short call to talk through your goals and next steps.
If you’ve ever left an event feeling on fire but then watched the momentum fade when the inbox takes over, VIBE is what stops that.
It’s the next chapter for those who already have success in schools and nurseries…
and are ready to scale that impact without losing the heart behind it.
You’ve built a business. Now it’s time to build your legacy.
Simply email hello@ceryskeneally.com to get started with your application today.
This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!
Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.
Save time and step up your admin software with a free demo
Click here to read the transciption
If you’re ready to step into your identity as an essential education partner and approach schools or nurseries this academic year, take the Approaching Schools Challenge! This 1 week free training has been tried and tested by over 8,000 providers in the last 6 years. The methods have been endorsed by senior leaders in schools and nurseries and you’ll get free feedback and Q&A every step of the way. It’s how Nikki and her team now work with 1,000 disadvantaged pupils per week, it’s how Jackie fell in love with her business again and it’s how Lisa replaced her teaching salary, doing what she loves. We start on 22nd September - register now at https://www.ceryskeneally.co.uk
This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!
Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.
Save time and step up your admin software with a free demo
Read the transcription for this episode here.
If you’re ready to make more money from your school or nursery partnerships, my one-off London mastermind day on 18th October is for you. We’ll be working on your packages so you can sell faster, upsell long-term contracts and know exactly how to increase your average school or nursery revenue with my Signature School Sales Ecosystem. You’ll even get to work on your money leaks and leave with your very own tailored action plan for scaling your business! Super Early Bird Tickets sold out within a week but there’s a new Early Bird Deal available just until the end of the summer holidays - take your seat now at https://ceryskeneally.kartra.com/page/Mastermind
This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!
Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.
Save time and step up your admin software with a free demo
Read the transcription for this episode here.
Read all about my story from shy child to TEDx speaker, empowering thousands of providers to approach schools or nurseries and have a bigger impact on children’s lives. Plus, get inspired by 13 other incredible stories of success beyond the stage, told by performers who pivoted into business. Get your copy of the no.1 Best Seller “Spotlight On Success” now at https://amzn.to/3Ihjcs5
This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!
Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.
Save time and step up your admin software with a free demo
Read the transcription for this episode Here.
Still being ghosted by schools or nurseries? Take the Approaching Schools Scorecard now and discover which parts of your marketing can be improved in just 4 minutes! Take the free quiz at www.ceryskeneally.com/freebies
This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!
Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.
Save time and step up your admin software with a free demo
Read the transcript to this episode here
Want to have a bigger impact by growing your business in schools or nurseries this year but don’t know where to start? The Approaching Schools & Nurseries Bundle has all of the tools I use, including my campaign calculator, campaign calendar, email cheat sheet, follow up ideas and Campaign Mapping mini course - check out what you get here while it’s still available at just £197 inc VAT: https://ceryskeneally.kartra.com/page/approaching-schools-bundle
This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!
Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.
Save time and step up your admin software with a free demo
LoveAdmin are offering a branding package to new providers who sign up before the end of July 2025. We’ll review your existing shop/emails/socials and present ideas on improvements with some templates. You’ll need to use the code “CerysPod” when you book your demo.
Read the transcript to this episode here
If this episode resonated with you and you’re thinking, ‘I need a more valuable offer for schools,’ then I’d love to invite to my free Approaching Schools Challenge where we will be creating our offers, evidencing the need for our services and bringing in the bandwagon effect with our local schools and nurseries! Join the challenge at https://www.ceryskeneally.co.uk - we start on 28th April and there are already hundreds of different providers joining us!
If you’re ready to make more money from your school or nursery partnerships, my one-off mini mastermind day in Birmingham on May 11th is for you. We’ll be working on your packages so you can sell faster, upsell long-term contracts and know exactly how to increase your average school revenue with my Signature School Sales Ecosystem. You’ll even get to take part in hot-seats in the afternoon so you can come away with your very own tailored action plan! There’s just a few spaces left and we close off registration at the end of this week - take your seat now at https://ceryskeneally.kartra.com/page/birmingham-mastermind
This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!
Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.
Save time and step up your admin software with a free demo
Read the Transcipt to this episode here!
If this episode hit home and you’re thinking, ‘We need a better system for schools,’ then I’d love to invite franchisors to apply for my 7-week consultancy programme.
You’ll walk away with 6 done-with-you school/nursery marketing campaigns built just for your brand and a plug & play system your franchisees will actually use. Only one franchise per industry niche will be accepted and applications close this week! Apply now at https://schoolmarketingsystem.scoreapp.com/
This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!
Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.
Save time and step up your admin software with a free demo
If you would like to read the transcript for this episode click here
Turn your school assemblies into sold out clubs!
Learn how to confidently deliver high-impact school assemblies that inspire pupils, fill your clubs and position yourself as a trusted activity education partner for schools - all in just 4 weeks!
See what you get in my brand new course: Assembly Impact at https://ceryskeneally.kartra.com/page/Assembly-Impact We start on 4th March!
This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!
Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.
Save time and step up your admin software with a free demo
If you would like to read the transcript for this episode click here
If you’re ready to ditch the endless guesswork and finally land consistent bookings in schools or nurseries, I invite you to join the Approaching Schools Challenge. This is your chance to master a proven, feel-good approach that draws in headteachers and nursery managers—without the stress or awkwardness. Head over to www.ceryskeneally.co.uk now and secure your free spot. We start on 27th January!
Proud to announce our brand new podcast sponsor for 2025!
This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!
Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.
Save time and step up your admin software with a free demoIf you would like to read the transcript for this episode click here
If you’re brand new to approaching schools and nurseries, download my free workbook for lots of inspiration on growing a stable business for long-term impact in 2025 at www.ceryskeneally.com
Or if you’ve tried and failed to connect with schools or nurseries in the past, take my 4 minute quiz at www.ceryskeneally.com/freebies to pin point which part of your funnel needs a fix for 2025 - I’ll even send you a free tip sheet to help you improve your score.
Finally, come and share your action step from today’s episode in our free community at www.facebook.com/groups/primaryactivityproviderbusinessclub - I’d love to hear from you!
If you would like to read the transcript for this episode click here
If you’re ready to escape the overwhelm and build a stable business with long term impact in schools or nurseries in 2025, now is the time to join the Approaching Schools Academy - my CPD accredited professional development programme. Don’t forget that fantastic Black Friday offer to work with me closely via additional 1-1 support alongside the programme for a full 12 months!
Go to https://ceryskeneally.kartra.com/page/approachingschoolsacademy before the end of this week to claim this exclusive offer.
If you would like to read the transcript for this episode click here
Right now you’re probably thinking about your next campaign because it’s your last real chance to get some marketing out to schools or nurseries before the end of the year. If you just want to know exactly how to structure your next campaign for success, get some follow up templates to boost your response rate, access my campaign mapping masterclass to learn how to map out the rest of the academic year before we hit 2025 and get some other cool tools and templates, you need the Approaching Schools Bundle. Go to the link below and grab yours while there’s still time to work on your final marketing campaign of 2024:
https://ceryskeneally.kartra.com/page/approaching-schools-bundle
If you would like to read the transcript for this episode click here
To learn more about how you can implement my C.L.A.S.S Concept to build long term partnerships with schools and nurseries, join my “Back To School” 2 Part Masterclass series on 17th & 18th September. Sign up for Facebook messenger notifications to find out when and where I’ll be going live at https://m.me/ceryskeneally?ref=w29182548
Join the discussion in Approaching Schools Community For Children’s Activity Providers to let me know what other content YOU would like covered in the masterclasses at www.facebook.com/groups/primaryactivityproviderbusinessclub
And finally, to discover 5 simple steps to getting a response from schools or nurseries without cold-calling, come on the Approaching Schools Challenge on 30th September. Learn how to create your very own high converting email or letter template that you can get sent out straight away. We’ll even give you a FREE critique before you send it! Join now at www.ceryskeneally.co.uk See the Transcript for this episode here!
Join my 3 day online experience for former/part-time teachers to help you get back into schools or nurseries on your own terms so you can continue to do what you love without the bureaucracy or burnout! Register for free at https://ceryskeneally.kartra.com/page/on-your-termsRead the transcript for this episode here!
If you have had good value from listening to any of the episodes from this podcast, I would be honoured if you could vote for me in the National Children’s Activities Awards. Please go to the following website, scroll all the way down to Special Award and Game Changing Supplier, then select “Cerys Keneally - Approaching Schools Academy” athttps://whatson4kids.co.uk/awards/vote
Get support with your entire Approaching Schools or Nurseries strategy for the next academic year with the Approaching Schools Bundle at https://ceryskeneally.kartra.com/page/approaching-schools-bundle or discover how you can Get Your Baby Class Into Nurseries at https://ceryskeneally.kartra.com/page/baby-classes
If you would like to read the transcript for this episode click here
In this episode of the Approaching Schools podcast, we dive into the exciting opportunities that come with partnering with nurseries and preschools. We explore how these collaborations can lead to a more reliable income and open up plenty of daytime work possibilities. It's essential to get a solid handle on the aims and principles of nursery management and to effectively show how our services match these to craft an enticing proposal.
Join me LIVE for the “Get Your Baby Classes Into Nurseries” Masterclass on 27th June at 8pm (or grab the recording!).
Sign up now at https://ceryskeneally.kartra.com/page/baby-classes and discover how you can earn a more consistent and reliable income by partnering with nurseries this year.
I hope you enjoyed today’s episode of Approaching Schools! Come and let me know your key take-aways in the Approaching Schools Community For Children’s Activity Providers at www.facebook.com/groups/primaryactivityproviderbusinessclub
I’d love to hear from you! Cerys x
If you would like to read this week's transcript click the link here.
In this week's episode I want to talk to you about the importance of setting realistic deadlines in marketing to schools and nurseries. Protecting your deadline integrity when following up and tailoring your campaigns to different problems.
Deadlines are important for schools and nurseries to respond to booking requests, as they create a sense of urgency and help the provider know capacity, so next time you market to schools and nurseries set a deadline to maximise your effectiveness.
As a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class booking software for the first 6 months!
ClassForKids is proud to sponsor the Approaching Schools Podcast. We’re the leading booking software for kids activity clubs! We understand the challenges that children's activity providers face when it comes to managing their admin and finances. That's why our user-friendly booking software is here to save the day - with ClassForKids you can bid farewell to endless paperwork and say hello to streamlined efficiency. Using Cerys Keneally’s discount code, you can save money and join the thousands of successful activity clubs that have already transformed their business with ClassForKids! To get started and save money, follow this link today: https://clubs.classforkids.co.uk/referred/cerys-keneally-ltd
I hope you enjoyed today’s episode of Approaching Schools! Come and let me know your key take-aways in the Approaching Schools Community For Children’s Activity Providers at www.facebook.com/groups/primaryactivityproviderbusinessclub
I’d love to hear from you! Cerys x
If you would like to read this weeks transcript click the link here
In this week's episode I want to talk to you about how you can accelerate your sales as a children's activity provider. We will consider:
Join thousands of like-minded activity, education and therapy providers to learn how to create your very own marketing email or letter template that you can get sent out to your local schools or nurseries straight away. The most anticipated Approaching Schools Challenge of 2024 starts on 22nd April and you can join us for free by registering at www.ceryskeneally.co.uk now.
As a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class booking software for the first 6 months!
ClassForKids is proud to sponsor the Approaching Schools Podcast. We’re the leading booking software for kids activity clubs! We understand the challenges that children's activity providers face when it comes to managing their admin and finances. That's why our user-friendly booking software is here to save the day - with ClassForKids you can bid farewell to endless paperwork and say hello to streamlined efficiency. Using Cerys Keneally’s discount code, you can save money and join the thousands of successful activity clubs that have already transformed their business with ClassForKids! To get started and save money, follow this link today: https://clubs.classforkids.co.uk/referred/cerys-keneally-ltd
I hope you enjoyed today’s episode of Approaching Schools! Come and let me know your key take-aways in the Approaching Schools Community For Children’s Activity Providers at www.facebook.com/groups/primaryactivityproviderbusinessclub
I’d love to hear from you! Cerys x
If you would like to read this weeks transcript click the link here
Did you know that the reality is that many parents do not even know that your service exists. There are so many people in your community who are not seeing your social media. So today I want to share with you ways to create a marketing funnel through your local community.
We will consider:
As a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class booking software for the first 6 months!
ClassForKids is proud to sponsor the Approaching Schools Podcast. We’re the leading booking software for kids activity clubs! We understand the challenges that children's activity providers face when it comes to managing their admin and finances. That's why our user-friendly booking software is here to save the day - with ClassForKids you can bid farewell to endless paperwork and say hello to streamlined efficiency. Using Cerys Keneally’s discount code, you can save money and join the thousands of successful activity clubs that have already transformed their business with ClassForKids! To get started and save money, follow this link today: https://clubs.classforkids.co.uk/referred/cerys-keneally-ltd
I hope you enjoyed today’s episode of Approaching Schools! Come and let me know your key take-aways in the Approaching Schools Community For Children’s Activity Providers at www.facebook.com/groups/primaryactivityproviderbusinessclub
I’d love to hear from you! Cerys x
If you would like the read the transcription of this episode click the link here
I have been thinking a lot whilst preparing for my TED talk about the impact children's activities providers are making on the children they work with, their families and the wider community. So in today's episode I want to encourage you to do the same and start to understand the impact you are making.
I also want to encourage you to think about why you are running your activity business. My 'why' is so powerful for me in keeping going with my business and I know yours can have the same impact too.
Watch my TEDx talk - “Can We Future-Proof Our Communities By Sharing Skills With Schools?” at www.ceryskeneally.com/about Click through to YouTube and leave me a comment there with your takeaways from the talk!
As a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class booking software for the first 6 months!
ClassForKids is proud to sponsor the Approaching Schools Podcast. We’re the leading booking software for kids activity clubs! We understand the challenges that children's activity providers face when it comes to managing their admin and finances. That's why our user-friendly booking software is here to save the day - with ClassForKids you can bid farewell to endless paperwork and say hello to streamlined efficiency. Using Cerys Keneally’s discount code, you can save money and join the thousands of successful activity clubs that have already transformed their business with ClassForKids! To get started and save money, follow this link today: https://ed.gr/eg95c
I hope you enjoyed today’s episode of Approaching Schools! Come and let me know your key take-aways in the Approaching Schools Community For Children’s Activity Providers at https://ed.gr/eg935
I’d love to hear from you! Cerys x
You can read this week's transcript here: https://ed.gr/eg95d
In this week's episode, as we begin another school term at the start of the year we are talking about how we collaborate with schools. I am pleased to welcome one of my Academy members, Jackie from Stageability, to share her own experience of this as a provider.
We will discuss:
Join the 5 day free “Approaching Schools Challenge” at www.ceryskeneally.co.uk
As a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class booking software for the first 6 months!
ClassForKids is proud to sponsor the Approaching Schools Podcast. We’re the leading booking software for kids activity clubs! We understand the challenges that children's activity providers face when it comes to managing their admin and finances. That's why our user-friendly booking software is here to save the day - with ClassForKids you can bid farewell to endless paperwork and say hello to streamlined efficiency. Using Cerys Keneally’s discount code, you can save money and join the thousands of successful activity clubs that have already transformed their business with ClassForKids! To get started and save money, follow this link today: https://clubs.classforkids.co.uk/referred/cerys-keneally-ltd
I hope you enjoyed today’s episode of Approaching Schools! Come and let me know your key take-aways in the Approaching Schools Community For Children’s Activity Providers at www.facebook.com/groups/primaryactivityproviderbusinessclub
I’d love to hear from you! Cerys x
You can read this weeks transcript here: https://docs.google.com/document/d/1B54ZnbpU3FNXYUW-AoefORvbWpZgH_RG_vgIKS0AiiE/edit?usp=sharing
In this episode I want to consider how classic communication methods can work wonders for your marketing strategy even in the busy world of social media marketing.
In this episode I discuss:
There is so much involved with using these classic communication methods and I would encourage you to try them for yourself and keep records on your success rates.
As a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class booking software for the first 6 months!
ClassForKids is proud to sponsor the Approaching Schools Podcast. We’re the leading booking software for kids activity clubs! We understand the challenges that children's activity providers face when it comes to managing their admin and finances. That's why our user-friendly booking software is here to save the day - with ClassForKids you can bid farewell to endless paperwork and say hello to streamlined efficiency. Using Cerys Keneally’s discount code, you can save money and join the thousands of successful activity clubs that have already transformed their business with ClassForKids! To get started and save money, follow this link today: https://clubs.classforkids.co.uk/referred/cerys-keneally-ltdI hope you enjoyed today’s episode of Approaching Schools! Come and let me know your key take-aways in the Approaching Schools Community For Children’s Activity Providers at www.facebook.com/groups/primaryactivityproviderbusinessclub
I’d love to hear from you! Cerys x
P.S If you would like to read the transcription of this episode you can click here
How do you create strong partnerships with schools and nurseries? This is what activity providers are wanting to understand so that they can develop their business further.
To learn more about this hear me talk about:
The important thing to remember is that the goal is to create long term partnerships. I hope that by hearing some examples of other activity providers this will show you that long term opportunities are available for you.
As a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class booking software for the first 6 months!
ClassForKids is proud to sponsor the Approaching Schools Podcast. We’re the leading booking software for kids activity clubs! We understand the challenges that children's activity providers face when it comes to managing their admin and finances. That's why our user-friendly booking software is here to save the day - with ClassForKids you can bid farewell to endless paperwork and say hello to streamlined efficiency. Using Cerys Keneally’s discount code, you can save money and join the thousands of successful activity clubs that have already transformed their business with ClassForKids! To get started and save money, follow this link today: https://clubs.classforkids.co.uk/referred/cerys-keneally-ltd
I hope you enjoyed today’s episode of Approaching Schools! Come and let me know your key take-aways in the Approaching Schools Community For Children’s Activity Providers at www.facebook.com/groups/primaryactivityproviderbusinessclub
I’d love to hear from you! Cerys x
To read the Transcript of this Episode please click the link below:
https://docs.google.com/document/d/1VtKrHbiMj7Me73_m4Pc-z_4Hg7ceS9HnPCCfHBSro5M/edit?usp=sharing
In this episode I am talking all about the power extra curricular activities have in a school setting. Let me take you into the world of a child who so longed for these activities taking place outside of school to take place in school. Can you recognise who I'm talking about? Hear me share how to foster partnerships with schools, including conducting research, offering free trial sessions, and following up with personalized marketing efforts.
As a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class booking software for the first 6 months!
ClassForKids is proud to sponsor the Approaching Schools Podcast. We’re the leading booking software for kids activity clubs! We understand the challenges that children's activity providers face when it comes to managing their admin and finances. That's why our user-friendly booking software is here to save the day - with ClassForKids you can bid farewell to endless paperwork and say hello to streamlined efficiency. Using Cerys Keneally’s discount code, you can save money and join the thousands of successful activity clubs that have already transformed their business with ClassForKids! To get started and save money, follow this link today: https://clubs.classforkids.co.uk/referred/cerys-keneally-ltdI hope you enjoyed today’s episode of Approaching Schools! Come and let me know your key take-aways in the Approaching Schools Community For Children’s Activity Providers at www.facebook.com/groups/primaryactivityproviderbusinessclub
I’d love to hear from you! Cerys x
P.S If you would like to read the transcription of this episode you can follow this link: https://docs.google.com/document/d/1oVhzn08g-uu-OVyMuB--yR_wpbJb60fMiY2em4nx_L4/edit?usp=sharing
In this episode I want to talk about something that I am incredibly passionate about for kids activity providers. How can you build a more stable income by working with schools and nurseries.
I discuss:
As a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class booking software for the first 6 months!
ClassForKids is proud to sponsor the Approaching Schools Podcast. We’re the leading booking software for kids activity clubs! We understand the challenges that children's activity providers face when it comes to managing their admin and finances. That's why our user-friendly booking software is here to save the day - with ClassForKids you can bid farewell to endless paperwork and say hello to streamlined efficiency. Using Cerys Keneally’s discount code, you can save money and join the thousands of successful activity clubs that have already transformed their business with ClassForKids! To get started and save money, follow this link today: https://clubs.classforkids.co.uk/referred/cerys-keneally-ltd
I hope you enjoyed today’s episode of Approaching Schools! Come and let me know your key take-aways in the Approaching Schools Community For Children’s Activity Providers at www.facebook.com/groups/primaryactivityproviderbusinessclub
I’d love to hear from you! Cerys x
Today's episode is all about how you can become a smooth operator before the next academic year. I am going to share with you some of the best ways you can review your systems and processes. By doing these things you are going to get a jumpstart on the academic year and make your business even more easy to work with.
As a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class booking software for the first 6 months!
ClassForKids is proud to sponsor the Approaching Schools Podcast. We’re the leading booking software for kids activity clubs! We understand the challenges that children's activity providers face when it comes to managing their admin and finances. That's why our user-friendly booking software is here to save the day - with ClassForKids you can bid farewell to endless paperwork and say hello to streamlined efficiency. Using Cerys Keneally’s discount code, you can save money and join the thousands of successful activity clubs that have already transformed their business with ClassForKids! To get started and save money, follow this link today: https://clubs.classforkids.co.uk/referred/cerys-keneally-ltd
I hope you enjoyed today’s episode of Approaching Schools! Come and let me know your key take-aways in the Approaching Schools Community For Children’s Activity Providers at www.facebook.com/groups/primaryactivityproviderbusinessclub
I’d love to hear from you! Cerys x
What can you be doing at this time of year to set yourself up for success when the new school year begins. How can you start to renew your contracts? What can you be doing to build your contacts list? Well this is what we are going to consider in today's episode.
It's our final live launch of 2023! Join the Approaching Schools Academy for CPD accredited training with unrivalled live support...Learn everything I know building a stable income by working with schools and nurseries so you can have a bigger impact on children's lives. Check it out at bit.ly/approachingschoolsacademy'
In this week's episode I am talking all about the 'ABC's' of marketing for activity providers looking to secure work in schools. I am going to give you three simple tips that will be helpful if you’re just starting out in business.
We are going to think about how you can be strategic and intentional in your marketing and what methods you can use to communicate. We will also think about how you can develop your business when in reality it was not a business you were hoping to start, you were looking to help. And finally we're going to be thinking about the people who receive the service, the children.
Join Cerys for "The Profitable Provider" 3 Day Booster on 27th-29th June 2023 by registering here for free: www.ceryskeneally.co.uk/masterclass
In this week's episode, 'School smarts - expert advice that you would never know you needed' I am talking about how you understand the needs and expectations of schools and nurseries.
We discuss:
Join Cerys for "The Profitable Provider" 3 Day Booster on 27th-29th June 2023 by registering here for free: www.ceryskeneally.co.uk/masterclass
In this week's episode I want to share with you my tips and tactics for selling to schools and speaking their language. We're going to explore where the selling stage begins, and I can tell you that many people get this wrong.
We discuss:
Join Cerys for "The Profitable Provider" 3 Day Booster on 27th-29th June 2023 by registering here for free: www.ceryskeneally.co.uk/masterclass
In this week's episode I am talking all about how you can have the educators edge in your business. How do you stand out as unique when there are others providing similar services? So let's discuss some of the you can stand out.
We will think about:
I would love to hear how this lands with you and what you could be doing next to give you the educators edge.
In today's episode I am talking about how you can build a full marketing campaign to send to schools and nurseries. This is the perfect time of year in the Summer term to be building your marketing campaign.
We will think about:
Have you started to prepare your marketing campaign? If you would like some support come over and join my free group, Approaching Schools Community for Children's Activity Providers.
In this week's episode I want to talk about how we can ensure the quality of your service is recognised by the school or nursery you are working within.
We will discuss:
I hope this episode has you thinking about ways that you can ensure your service quality is valued and has generated some ideas about ways you can add more value.
In this week's episode I would love to talk to you about how working with PTA's can support your business growth. It's a well known fact that PTA's are always looking for ways to fund raise and opportunities for events. Have you ever considered that by working in partnership with a school PTA you could increase your visibility in both the school and community, secure more work and ultimately increase your revenue.
I have so many ideas for how you can work with PTA's that benefit both you as an activity provider and also the school PTA.
Have you worked with the PTA before? What were your results?
In this week's episode I want to explore with you the importance of packaging services together, offering annual contracts, and providing incentives to schools to encourage them to book for longer periods. I will also highlight the benefits of showcasing the value of services and outcomes to schools.
In this week's episode I want to talk about how you can market to schools and nurseries without being salesy. I will talk about:
The Approaching schools academy is now open. Take a look at the information here to join:
Bit.ly/approachingschoolsacademy
In this week's episode I want to talk to you about how you can achieve your full potential in your children's activity business this year.
As a children's activity provider are you clear about what your goals and targets are for your business? They will be different for each individual but if you are not clear on your own goals then they will be impossible to achieve. When you have your goals defined, let's consider who you need to surround yourself with to achieve them.
So join me and listen to some of my top tips to make sure that this is the year you achieve your full potential in your work.
In this week's episode I would love to share with my story so far with Approaching Schools. I will discuss:
I hope from this week's episode you will understand how passionate I am about supporting providers to gain more work in schools and nurseries.
Why not come and join me for my 5 day challenge starting on 24th April. You can find out more by going to www.ceryskeneally.com.
In this week's episode I want us to consider the targets you might want to set to help you bring in more revenue by working with schools and nurseries. Do you worry about setting revenue goals? Or are you motivated more by the number of schools you work with or number of pupils? Whatever your aspirations, let's consider how to establish clearer targets and how you can achieve them. Also, how do we review these targets effectively?
I would love to hear your thoughts on this week's episode.
Find out more here:
https://ceryskeneally.com
In today's episode we are thinking about the number one problem childrens activities providers have before they join the academy. We are talking about getting past the people who are incredibly good at their jobs, the gatekeepers, more often known as receptionists.
We will discuss:
Give yourself the best chance of landing in the inbox and having the school receptionist forward your communications to the key person.
Join me for my Approaching Schools challenge starting on the 24th April. You can register now at www.ceryskeneally.co.uk
Pricing and packaging your services can feel like a big issue. When you look at what providers are charging and what schools and nurseries are paying there can seem to a huge range. So where do you start and what do you need to consider when pricing and packaging your services?
In today's episode we will think about:
I hope this week's episode will help you to create the right pricing strategy for you.
In this week's episode we are exploring funding for your children's activities in schools and nurseries. We are going to be considering a wide range of aspects of the funding so that you can make the most of contacting schools and nurseries.
I talk about:
Come and join me for my 3 day event from 21st March that will take you behind the scenes of my career and learn what head teachers and nursery managers are looking for when it comes to activities and so much more. Click the link below to join me.
www.ceryskeneally.co.uk/3-day-event
In this week's episode I want to share with you my top tips for creating high converting emails and letters.
I will discuss:
Getting replies to your emails or letters from schools and nurseries is often such a frustrating thing but if you follow my tips in today's episode you will start to see the responses coming in. I can't wait to hear your success stories.
Come and share your ‘aha’ moments from this episode in my free group for children's activity providers approaching schools at: www.facebook.com/groups/primaryactivityproviderbusinessclub
In this week's episode you will learn how to use the STOP system to communicate more effectively with schools or nurseries. We will think about:
The key is to be persistent without overwhelming the receiver of your message. I can't wait to find out your thoughts about this and what changes you will be making moving forward.
Come and share your ‘aha’ moments from this episode in my free group for children's activity providers approaching schools at: www.facebook.com/groups/primaryactivityproviderbusinessclub
In this week's episode I want to share with you another way to grow your business. Have you considered getting more daytime work in schools and nurseries? For some of you there might be a worry that you need a teaching qualification or that you're not sure how to fit your activity with the curriculum or Early Years Foundation Stage statutory framework. Worry not, there are so many opportunities for you.
Join me to hear about the different types of daytime work available to you and what each of them mean. Let's consider how your activity fits with literacy or foundation subjects and how you can be creative with your lessons.
This is such an under utilised time of the day for activity providers and I can't wait to hear how this lands with you? Have you ever considered approaching schools and nurseries around daytime work rather than just after school provision?
Come and share your ‘aha’ moments from this episode in my free group for children's activity providers approaching schools at: www.facebook.com/groups/primaryactivityproviderbusinessclub
In this week's episode I want to explore with you extra curricular clubs and how you can get more of them into schools.
I discuss:
There is so much to think about when approaching schools about extra curricular clubs. Sometimes the schools themselves will not have considered all of the benefits of clubs and interesting ways and ideas to bring them to their pupils and parents. How can you support schools to bring your ideas to life?
Come and share your ‘aha’ moments from this episode in my free group for children's activity providers approaching schools at: www.facebook.com/groups/primaryactivityproviderbusinessclub
In today's episode I want to talk to you about how to follow up with key decision makers in nurseries and schools. I know it can feel demoralising when you send an email or a letter and get no response but are you stopping there? Is there something more you could be doing?
I am going to talk about:
Let me support you to follow up in a way that feels empowering and thoughtful so you actually have teachers thanking you! I can't wait to hear from you when you start to action my tips from today.
Come and share your ‘aha’ moments from this episode in my free group for children's activity providers approaching schools at www.facebook.com/groups/primaryactivityproviderbusinessclub
In this week's episode I want to talk about how you communicate with educators more effectively. The key to this is to make sure that you're speaking their language. How do you do that?
I will share:
When you can show you can meet the needs of the educational setting by taking an interest in what they have to achieve you will see your communication transform. And when your communications transform, so will your results.
Join my free group for children's activity providers approaching schools at www.facebook.com/groups/primaryactivityproviderbusinessclub
In this week's episode we are talking about how you can get a school or nursery to buy into your services. One of the big things we're going to think about is how on earth you communicate value:
We will think about:
Find out more about joining the Approaching Schools Academy before 3rd February at bit.ly/approachingschoolsacademy
Get all the details about my free masterclass on the 30th January by joining my free group for children's activity providers approaching schools at www.facebook.com/groups/primaryactivityproviderbusinessclub
In this week's episode I want to help you think about who the best person is to contact in your local school or nursery. Now it's not as easy as it might sound because there are a range of people who might be appropriate to contact.
I talk about:
Get all the details about my free masterclass on the 30th January by joining my free group for children's activity providers approaching schools at www.facebook.com/groups/primaryactivityproviderbusinessclub
In today's episode I would love to talk to you about when is the best time to approach schools and nurseries. You might be surprised by the answer!
I will discuss:
Register for the Get Your Business Into Schools & Nurseries" free challenge, starting on 23rd January 2023, here: www.ceryskeneally.co.uk
Do come and share your 'aha' moments from this episode in my free group for children's activity providers approaching schools at www.facebook.com/groups/primaryactivityproviderbusinessclub
Welcome to the very first episode of the Approaching Schools podcast!
My name's Cerys Keneally and in this episode I walk you through how my A.C.E background in Activities, Coaching & Education informs the methods I now teach to thousands of children's activity providers who want to get their business into schools and nurseries.
You will discover:
Register for the Get Your Business Into Schools & Nurseries" free challenge, starting on 23rd January 2023, here: www.ceryskeneally.co.uk
Do come and share your 'aha' moments from this episode in my free group for children's activity providers approaching schools at www.facebook.com/groups/primaryactivityproviderbusinessclub
Welcome to the Approaching Schools Podcast with Cerys Keneally. Listen in for a short introduction to what this podcast is all about. I can't wait to share my knowledge, tips and expertise with you.