Go OFF w/ Josh Jay: Recent Episodes
Josh Jay
Looking into the psychology of imposter syndrome, exploring its healthy and unhealthy aspects. Josh shares personal experiences and emphasizes the importance of experiencing imposter syndrome, and covering controversial topics of 'faking it till you make it.' This episode offers practical advice and encouragement to anyone struggling with self-doubt, illustrating how to use imposter syndrome as a motivator for personal and professional growth.
00:00 Introduction to Imposter Syndrome
00:41 Healthy vs Unhealthy Imposter
01:23 Why Imposter Syndrome
02:40 The Unhealthy Side of Imposter Syndrome
03:58 Overcoming Imposter Syndrome: Taking Action
07:22 The Pitfalls of 'Fake It Till You Make It'
09:30 Practice Until You're Ready to Perform
18:03 Personal Experiences and Final Thoughts
Instagram: @joshjay.co
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Unveiling a rare and incredible quality and ability that I see in all my high performers, and talking, sharing the process of why this has an incredible impact on your business over time and helps you become a more highly effective business owner in the process.
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We're moving away from how social media marketing is done. There are more changes to come, but if you aren't implementing these changes now, you'll have to be playing more catch-up than others. Doing a quick overview of what things you need to have on your social media feed to optimise your content for not just attraction but conversion.
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Why are you stuck at 10-15k months and unable to grow your business to 20k and beyond? I break down ways you can self-assess why this is and how you can start implementing something different to be able to push through this ceiling.
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We dive deep into the common pitfalls that many entrepreneurs face in their business journey. If you've been struggling to grow your business despite trying various strategies, this episode sheds light on potential underlying issues. We discuss the importance of understanding your 'why', the dangers of over-reliance on yourself and word-of-mouth referrals, the illusion of quality, and the conflicting goals of scalability vs. exclusivity. Learn practical tips and strategies to diagnose and fix your broken business model so you can achieve long-term success.
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We're delving into the issue of ghosting, a frustrating and common experience for many business owners. We explore the psychological and neurological reasons behind why people ghost and provide proactive strategies to minimize their occurrence in your business. Learn how to nurture your leads effectively, avoid overwhelming them with information, and implement systems that reduce friction for clients. Whether you deal with cold or warm leads, this episode offers actionable tips to help you create a seamless and efficient client journey. Tune in for insights on handling ghosting and fostering better client relationships.
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2025 is the year creatives split into two groups: those who become forward-thinking and adopt a new way of running a business, and those who struggle to adapt and get left behind. There are 3 key areas and mindset shifts that I think every creative business owner needs to make this year to survive and start thriving again.
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Why do we struggle to raise our prices? Why do we constantly feel price-insecurity? Breaking down 3 things I would go over with my clients if we were to work on pricing strategy with me and giving you the tools to go through it for yourself to take action on so you can confidentaly work on your pricing strategy and build a positive and abundant relationship with money in the process.
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Building and Scaling are different stages. Most people make the mistake of doing what they have while building and applying it to scale. Going over the key differences and showing you one big reason why you are having a hard time scaling, and how you can change your mindset around what you can start doing to start making scaling easier!
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A spontaneous episode breaking down my 2 recent sales calls with my wedding photography business: one win, one fail, and sharing with you the key lessons on why I got to close one and didn't on the other.
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2025 is a rough year to stand out on social media. The bar has been raised and the bare minimum just won't get you by anymore. I'm going over 4 major things on how you can make your creative business' social media hit differently so it has the advantage of standing out amongst the sea of a saturated creative industry.
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When most creatives think of premium service, they imagine gifting, overdelivering, handwritten cards, surprise prints, and the works. But here’s the truth: high-end clients aren’t looking to be spoiled and I'll cover exactly what they are looking for when they're willing to pay a premium fee for a premium-level service.
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Demystifying the difference between brand and marketing (most people confuse them), and showing why brand must come first for your marketing to be set up to succeed and do the heavy lifting for you.
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If you’ve ever felt like you’re doing everything right—posting, showing up, making it look beautiful—and STILL getting crickets, this episode is your wake-up call. I’m about to show you why your brand isn't being ignored because it’s bad… it’s because it’s unclear. And by the end of this episode, you’ll know exactly how to fix that.
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Is your art good enough to market? Do people want to pay for it? Where's the right balance between creativity and business? Have you found your product-market fit? Don't be fooled by people telling you just need the right tactics to get more leads or charge more for your services. There's a component that's crucial before you can start to look into generating more leads and increasing your pricing. Listen in to find out what.
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Want a different result this year? Same actions lead to the same results and no matter how many times you get new goals in the new year, if you don't change your input, your output won't change either. I want to challenge you to do something different this year so you can get a different result from your input in business.
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Upselling is the easiest way we can all increase our revenue without going through the effort of getting new leads that we have to convert. It is by far the best strategy to increase your average client and for you to make more with minimal effort. Here's how I go through the process of what makes upselling more desirable and better timed for better conversions than how most people upsell in the industry, especially to wedding clients.
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If you've struggled to feel aligned in the business that you're running, it could be that your business isn't optimally designed to serve your goals and dreams. I went through a crisis of purpose and goals in 2021 which led me down a path of pivoting my business model and ultimately starting a new business to serve my greater goal in life. This is what I now help people with and I'm breaking down the process of exactly what I would go through with my students when they come to me with this problem.
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Setting good goals is the key to setting yourself up for success! Goal setting is a skill set that every business owner should be honing. If you've struggled to set a goal for your business, here's everything I go through when I set my yearly goals for mine, and I walk through this process with my 1:1 coaching clients for their business, as well.
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2025 will bring new opportunities & challenges for everyone in the creative business. I've compiled all my recommendations for OUTs if your goal is to grow your creative business based on 30+ 1:1 coaching sessions I've done with different creatives.
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Why do I see people 'aging out' of the industry and bringing some points forward for conversation that we can all ask ourselves, regardless of where we are on our creative business journey? We cover topics of marketing, branding, the transition of generation for clients, and the subtle nuances in between.
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Your art isn't the most important priority when building your creative business. The landscape has changed and it's no longer just about who makes the best art. I breakdown a few important details about being a creative business owner and where the biggest priority for you should be to truly make it as a creative business in 2024.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
Diving into a subject long requested and long time planning. I'm covering the 5 key essential things you need to go from having $0 to $100k revenue in a year. This isn't just for beginners, this is for anyone who was to hit 6-figures in their business per annum.
Beta cohort for my 'Build to 6-figures' Course will be releasing shortly, be sure to drop me a DM to get more info over at @joshjay.co
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
In this episode I'm clarifying on what it takes to speaking to, attracting and working with your ideal clients and bypassing all the other advice out there that people have shared on what worked for them by bringing you a clear, easy and proven method that anyone can take action on today onwards to get your ideal clients attracted to work with you.
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Ellie McKinney is a photography business mentor and a luxury wedding photographer based out of North Carolina. She's sought after for her unique and diverse catering to couples who aren't always having traditional-looking weddings that are culturally and aesthetically diverse. She shares her journey of finding her brand voice to reach her dream clients, the power of having a strong brand and the mindset shifts she needed to make in order to work with high-end clients.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
I answered some of the questions you guys submitted on my Instagram poll about goal setting for your business! I hope these help bring some insight into your goal setting this year and give you some new perspectives to think upon.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
"New year, new you" is one of the worst phrases I hear when goal setting. In this episode, I share some things about goal setting for your business for you to consider when looking ahead to the year when setting goals for your business. Some of these points apply to you; some don't. Either way, it's good to consider a variety of points when understanding goal-setting and taking on board what works for you and what you want to apply for your own business.
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Running a business is stress inducing. Often times we're quite overwhelmed by it and it can even lead to burnout. BUT what if I told you that you that stress can be a good thing? What if I told you stress is important? In this episode I cover a topic that isn't talked about enough in the creative business space and I share my experiences with managing and navigating stress while being an entrepreneur and some facts about what stress is and how it can be used for good.
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Ever wondered why you play down your expectations? Wondered why you always think you can do something but you never end up doing them? How about when you set certain goals, do you often find that you don't even come close to meeting them? I've learned so much about myself over the years of self work, counselling, learning from other professionals and being generally more self aware. In this episode, I'm going to be sharing with you three of my most interesting mindset facts that I've seen within myself and how I navigated within them to get to where I am now.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
Ellie McKinney, a photographer and business coach shares about her journey to self-awareness and how understanding more about herself has led to showing up and running her business in a way that is more authentic to her and her clients. She introduces us to the popular and resourceful psychological typing called the Enneagram, which she has been able to teach her students to help them better understand herself and help align them more authentically to their business, and also shares how it's helped her better understand how to have a business partnership with her husband and hold space for both of them to bring their best into the business.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
If you're like me and used to feeling overwhelmed by sales. I used to dread them, go into them feeling nervous and giving off so much fear. Why? Because I feared rejection and because I knew that I wasn't 100% confident in what my job was as a photographer. Here's a breakdown of a few tips on how I figured out how to sell and why I think it's beyond important every photographer learns this about sales.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
What is a Brand? This term is used often but not easily defined. A business and a brand have to work together to achieve success, but people often mistake the process of creating a brand for their business. Why? In this episode, I'm breaking down exactly what a brand is and why creating a strong brand to drive your creative business will be powerful for your business revenue and help you establish a clear path to your marketing, sales, copywriting and branding.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
Do you know why photographers suck at marketing? Are you offended that I said that? Well, it's true. Most photographers couldn't even say what marketing even is in one sentence. This episode, we're calling out three points and reasons why I think photographers suck at marketing and how you can get better at it. Don't worry, I was one of those photographers who sucked at marketing, too, so take it from the person who has learned and applied what I'm about to share from the past 15 years of being a business owner on how you can get good at marketing your photography business.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
There's a lot of advice on what is the most important in business. I want to bring an idea to you that mindset is the most important. There are a lot of lessons, challenges and paths to navigate in running a business, but none of those things can be done in a way that will help your business succeed without a proper mindset. In this episode, I highlight how our mindset works and what we can do to use our mindset to make it work in our favour for a successful business.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
Instagram is constantly changing. It's come a long way since being just a phot app. Unfortunately, more people using the app means more people fighting for attention, and this is where the game begins... I go through and highlight the current landscape of what its like to use Instagram for your business, and what the algorithm is currently favouring so you can leverage this information to increase both your reach and engagement for your creative business. Social media is constantly changing so I'm going to be doing a few of these every few months!
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
There are many 'ONE' things you can do in your business to increase revenue, get more engagement or book more ideal clients. However, to truly stand out as a business in a competitive industry, there is one thing that will stand out above the rest. In this episode, I'll break down how you can leverage the experience you provide for your clients in their entire client journey with you can help you stand out compared to others in the industry and how, if you obsess over your client's experience with you, you'll be able to increase your businesses desirability and have your clients do your marketing for you.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
There's always a way that you can increase the amount of money that you can leverage for your services, and it doesn't have anything to do with how good your logo looks or how much you charge. We're diving into how you can leverage more for the services that you offer and I share with you three areas you can focus on to achieve this.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
So many people who have great ideas fail to see them through and bring them to life. Even less than that get to capitalise on their ideas to gain some, if any, sort of income from it. In this episode, Josh lists five crucial reasons why this is and how you can take these points on board to help dramatically increase your odds of success by being aware and being willing not to let any of these five points get in your way from your next big break in your entrepreneurial journey.
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Sharing some ideas on how you can leverage more money for the service you offer and do less in the process. I go through ideas on how you can implement a better system in your business so ultimately can create a better offe, add more value to your clients, earn more money and do less in the process. Sometimes the best lessons learned and applied in business are the ones you can do less work in so you can work on your business more! Have. a listen and be sure to leave a review if you got something helpful out of this episode.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
We're breaking down a very new and common topic flooding our feeds in the self-help and entrepreneurship space, which is the Law of Attraction. I'll go through what this is and dive into whether I think this works or doesn't work from a science and personal experience perspective, sharing information on what this means for us if you would like to apply it to your business.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
Asking the hot question that is circling around the industry... Should you work for free? It's a question that gets debated by industry professionals and even business coaches, so I wanted to discuss it on this episode and list out the pros and cons and share my personal experience also on the 'power of free'.
Feel free to leave a review if you have learned something valuable from this episode and make sure to share it with others to help spread the value of this podcast for free ;)
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
I invited my friend Sam Heather onto the podcast to share her journey of running a successful wedding photography business and recently transitioning into being a mum and how that has changed the way she's running the business and figuring out how to succeed both as a mother and as a business owner.
If you've enjoyed this episode, make sure to leave a review so we can continue to grow the reach of this show to many others and help their business Go OFF.
You can check our Sam's work over at @samantha.heather
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
Sharing all things about how I feel deep inside, venturing into a new unknown and starting a whole new business. I share my deep and honest thoughts about aligning myself with my goals and sharing my fears and revelations about where I am now compared to where I was a few years ago. It's an honest sit-down and heart-to-heart conversation that I hope you'll find encouraging in your own journey to creating your own path as a creative entrepreneur.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
Jonathan Suckling is a wedding photographer who went viral on Facebook many years ago for his comedic take on being a wedding photographer. Since then he has gone viral many times over, and has seen a huge amount of success on TikTok and Instagram Reels. We analyse his career and success and Jonathan shares his thoughts on the current social media climate and tips for those who are wanting to create video content as a way to market their photography business.
As always, don't forget to leave a review after you've listened to this episode.
Your can find Jonathon on Instagram and on TikTok as: @jonathansuckling
Enjoyed this episode? Don't forget to leave me a review.
You can also follow me on the socials: @joshjay.co and @offbeat__academy
Let's talk about the two C's. Something that I know has been able to put me on the path of success in my personal, creative and business life. I'm here to explain why these two C's are beyond important when standing out above the crowd, and how this will make your business desirable and in demand.
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You can also follow me on the socials: @joshjay.co and @offbeat__academy
We're looking at why you shouldn't listen to your gut all the time when making decisions in your business. Listening to your intuition is an important exercise, but it should never be what drives your final decision regarding business. What should, you ask? Data. Raw data is what you should look at when you want to make business decisions when you pick your ideal clients, and your marketing plans and want to increase your pricing. In this episode, I run through how looking and using data instead of my gut has grown my business over the past 13 years.
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In this episode, we're doing deep. And I mean deep down into our feelings and subconscious to shed light on why we suffer from perfectionism and how my journey of being able to break myself free from that has been for the past 2 years and how that's allowed me to start this podcast, and start 2 new businesses after hanging up my hat from being a full-time wedding photographer.
Have a listen and don't forget to leave a review!
In this episode, we dive into 7 key reasons your business might not be growing and understand the whys behind them and figure out the hows to ensure that you can do the opposite instead and grow your business.
These points are short and sweet, but pack a punch and will definitely need a second listen-through once you've spent some time thinking about them.
A positive experience will almost certainly make up for an average product but a great product will not compensate for a bad experience. In this episode, we talk through something that's commonly overlooked for small business owners, especially photography businesses. Your client's experience of your business is sometimes more important than your final product and we're going to explore why and what you can do to enhance your own client experience with you so you can get free marketing and generate more leads organically.
In this episode, we dive into discussing the difference approaches people have to work - working smart vs working hard and look at debuting a common misconception when it comes to working hard and exploring why the phrase of 'working hard will always pay off' is misleading and inaccurate for most people in application when they look at the output of their efforts put in.
In this episode, we dive into the difference between having a scarcity and abundance mindset and why people who have a scarcity mindset will not only gradually ruin their business but will also stay poor in the process. There is a way to improve your mindset and not stay poor in your business, so listen in and find out how to access the abundance mindset and turn your business around.
In this episode, we're looking at why sales feels icky and how to get to the bottom of the reason why so many of us feel uncomfortable when we enter sales calls or try and upsell to our client.
We cover three main points of the 'ick' and go through why this may be the case for you and how you can turn that around to make sales work in your favour and not feel the ick anymore.
In this Part 2 out of 2 episode on goals, I dive into how I set myself a new goal and/or a resolution every year and what key factor transformed my goal setting five years ago and how it's made me able to fulfil my goal year after year. I share with you the breakdown of how I exactly set my goals and why so you can go and set goals for yourself for 2023 that you will stick to and make happen.
In this episode, we dive into three key reasons why you won't reach your goal and I share how you can change this for a more positive outcome and explore some experience and evidence based ways on why this is so you can avoid making the same mistake. Are you built of making one if not all of these mistakes in the past? Let's find out.
This episode is a gut punch. We take a look into our mentality and figure out how to truly take ownership of ourselves and our business and change it around to completely transform every aspect. Get ready to feel a little pinch along the way, cause some truth bombs are going to be dropping.
This episode explores my 'why' in starting this podcast and a little into what makes someone successful and sets them apart from the ones who aren't and explore the most simple thing that you need to do to start your own success journey for yourself.
This episode explores the landscape of your business. How long do you normally plan in advance? What decisions do you make that impact your today? How will you achieve your long-term goals? In this podcast, we answer some of these important questions we need to ask ourselves and find an answer to truly adjust our perspective and set goals that go beyond our next few months or years.