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Guest: Erin Mahone, SVP of Innovation and Implementation, CLS Living

Host: Evan Happel, Community Boss

Topics Covered:

• Erin's career path: from leasing agent at her own college apartment to SVP
• CLS Living's rebrand and expansion into multifamily, on-campus, and future international markets
• How CLS partnered with Forbes Travel Guide to create a 55-point hospitality standard (inspired by Forbes' 500+ hotel service standards)
• The "4 S's" (Stop, Stand, Speak, Smile) and CLS "curse words" (phrases employees avoid)
• Building an internal AI tool (like a company-specific ChatGPT) for instant policy lookups
• Piloting 3 competing maintenance inspection solutions simultaneously
• How to get tech buy-in from maintenance teams — pain points as the gateway to adoption
• Focus groups by role (leasing managers, account managers, general managers) to identify process gaps
• The challenge of "shadow solutions" — employees creating their own Excel trackers on top of existing systems
• Turn season strategy: tracking KPIs, budget visibility via custom turn boards, and early problem detection
• The importance of phone etiquette and mystery shopping
• Why student housing tech adoption often leads the broader multifamily industry
• Evan's parking software and Erin's college parking horror story (UGA, football Saturdays, repeat towing)

| Time | Chapter | | 0:10 | Intro & Guest Introduction — Evan introduces Erin Mahone, SVP of Innovation and Implementation at CLS Living | | 1:36 | Erin's New Role at CLS Living — Erin describes her transition from VP of Training & Hospitality to SVP of Innovation and Implementation | | 1:47 | Technology in Real Estate — The challenge of tech adoption in the industry and CLS's focus on maintenance solutions | | 3:11 | AI & Moore's Law — Discussion on accelerating AI change, ChatGPT search, and why businesses must adapt or disappear | | 7:30 | Parking Stories — Evan introduces Community Boss's parking software; Erin shares her college parking horror story at UGA | | 10:00 | Erin's Background & Career Journey — From accidental leasing agent at her own college apartment to 18 years in the industry | | 13:41 | The CLS Hospitality Philosophy — How a hotel visit inspired CLS's hospitality-first approach | | 14:33 | Forbes Travel Guide Partnership — Building CLS's 55 hospitality standards modeled after Forbes' 500+ hotel service criteria | | 22:12 | Phone Etiquette & Mystery Shopping — How CLS trains staff on phone calls and conducts quality control | | 26:21 | CLS Expanding Beyond Student Housing — The rebrand to CLS Living and expansion into multifamily, on-campus, and beyond | | 27:35 | Standardization & Tech Stack — Building uniform policies, processes, and a consistent tech stack across all properties | | 35:41 | Getting Buy-In for New Technology — Steve's question answered: how to win over tech-averse maintenance teams through pain points and pilots | | 39:18 | Turn Season Challenges — The biggest difficulties during move-in months: logistics, staffing, KPI tracking, and budget control | | 44:24 | Wrap-Up & Closing Thoughts — Erin's invitation to return, Boss Brunch, and Evan's call for future guests |

bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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00:00 Welcome to Boss Talks

00:15 Meet Liz Newkirk

01:26 Community Boss Intro

01:51 Uptown Charlotte Chat

02:38 Setting the Agenda

03:02 Stumbling into Multifamily

03:34 LinkedIn DM Breakthrough

05:19 Career Climb and Pivot

06:12 Joining Loebsack Brownlee

06:54 Where the Firm Operates

Key Talking Points

1. Career Transition from Retail to PropTech Legal: Liz Newkirk's journey from visual merchandising in retail (Saravsky, Victoria's Secret, Fossil) to digital media management at a multifamily-focused law firm (Lobac and Brownley) represents an unconventional career path in the industry.

2. Digital Media's Role in Legal Services: The intersection of digital media strategy and legal services for the multifamily industry, demonstrating how traditional professional services are evolving to incorporate modern marketing and communication approaches.

3. Local Association Leadership: Active involvement in the Apartment Association of Greater Charlotte, particularly serving as president (or former president) of the supplier committee, highlighting the importance of industry advocacy and networking.

4. Fashion as Business Intelligence - "Lipstick and Hemlines": The episode promises to explore fashion trends as economic and cultural indicators, suggesting a unique analytical framework for understanding broader business conditions.

5. Geographic Branding and Community Identity: Discussion of Charlotte's unique terminology ("uptown" vs "downtown," NoDa, LoSo, Sodo comparisons) as it relates to community building, place-making, and how neighborhoods develop identity.

Notable Quotes

"When I first came to Charlotte, they were like, 'No, it's uptown.' What's that mean? Why?" — Liz Newkirk

"I use a GPS to get everywhere because I have no idea where I'm going ever." — Liz Newkirk

"What drives me bananas is when people go, 'No Duh.' And I'm like, 'No, it's not like tar, right? It's just NoDa.' Just leave it alone." — Liz Newkirk

Actionable Takeaways

1. Leverage Non-Traditional Backgrounds: Visual merchandising and fashion experience can translate into valuable skills for digital media and marketing roles in multifamily, particularly in understanding consumer behavior and visual communication.

2. Prioritize Local Association Involvement: Active participation in local apartment associations, especially in supplier committees, creates networking opportunities and establishes industry credibility beyond your primary role.

3. Connect Physical Space Management to Online Reputation: As Evan notes, poor parking and amenity management leads to negative online reviews—address physical space issues proactively to protect digital reputation.

4. Embrace Cross-Industry Insights: The "lipstick and hemlines" concept suggests value in drawing business intelligence from unexpected sources and industries outside traditional multifamily metrics.

Topics

• Leadership & Career Development

• Marketing & Branding

• Networking & Industry Advocacy

• Personal Growth & Resilience

• Social Media & Content Creation

• Community Building & Engagement

• Parking & Amenities

• Customer Experience & Reviews

• Innovation & Culture

Listen & Subscribe

• YouTube: Boss Talks on YouTube
• Apple Podcasts: Boss Talks on Apple Podcasts

Sponsor

This episode is brought to you by Community Boss—your solution for managing parking, amenities, and resident experiences like a boss. Learn more at Community Boss.

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bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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00:00 Welcome and guest intro

01:52 Conference banter and Vegas

03:53 Parking horror stories

06:45 Music motivation picks

09:02 Water only and Fiji debate

12:09 Vacation mindset and workload

13:07 Career journey into multifamily

17:07 Regional role and team growth

19:07 Kenzo cameo and association board

20:35 Board Requirements Talk

20:40 Crystal Merit Awards

22:01 Why Association Matters

22:45 Representation In Leadership

27:10 Bridging Corporate And Onsite

28:26 Amenities Versus Real Needs

29:32 Voucher Policy Fight

33:30 Growing Diverse Involvement

37:53 Family Life And Vacation

39:40 Single Dad Career Balance

41:58 Overcoming The Past

44:30 Closing Thanks And Invite

Listen & Subscribe

• YouTube: Boss Talks on YouTube
• Apple Podcasts: Boss Talks on Apple Podcasts

Sponsor

This episode is brought to you by Community Boss—your solution for managing parking, amenities, and resident experiences like a boss. Learn more at Community Boss.

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bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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• [00:00] Welcome to Boss Talks
• [00:16] Meet Desiree Starr – Introduction to Desiree and her background.
• [00:57] Introduction to the Show – Evan introduces the show and Community Boss.
• [01:35] Westshore Properties Overview – Desiree discusses Westshore’s reach and locations.
• [02:21] Fun Anecdotes and Conversations – Bourbon, coffee, and industry stories.
• [03:44] Viewer Engagement and Comments – Shoutouts and community interaction.
• [05:16] Parking Solutions Discussion – Resident complaints and parking solutions.
• [06:51] Music Motivation – Desiree’s motivational music and playlist talk.
• [09:32] Caffeinated Beverage Preferences – The art of the “filthy chai.”
• [13:19] Desiree's Journey in the Industry – How Desiree found her passion for training.
• [14:46] Incorporating Humor in Training – Using humor to connect and teach.
• [15:39] Memorable Training Moments – Stories that shaped Desiree’s approach.
• [16:28] Connecting Through Authenticity – The value of vulnerability and authenticity.
• [16:43] The Importance of Fun and Authenticity – Making learning enjoyable.
• [16:59] Closing Thoughts and Reflections – Reflections on authenticity and engagement.
• [17:04] Engaging Virtual Training with Humor – Keeping virtual sessions lively.
• [17:45] Training as the Foundation of Company Culture – How training shapes culture.
• [17:57] Onboarding: Teaching Core Values – The role of onboarding in culture.
• [18:22] Reinforcing Culture Through Learning and Development – Consistency and reinforcement.
• [18:53] The Importance of Professional Development – Retention and growth stats.
• [20:18] Learning Labs: Peer-to-Peer Training – Microlearning and peer teaching.
• [22:06] Career Pathways and Upskilling – Lateral moves and upskilling opportunities.
• [22:28] Interactive and Hands-On Training – Beyond the LMS.
• [23:34] Understanding Professional Love Languages – Communication and motivation styles.
• [25:08] Strategic Learning and Development – Impact on performance and retention.
• [25:25] Effective Onboarding Strategies – Retaining new hires and measuring success.
• [32:38] Creating a Consistent Company Culture – The importance of consistency.
• [33:34] Upcoming Training Sessions and Events – Desiree’s upcoming webinars and classes.
• [34:54] The Role of NAAEI Faculty – Professional development and facilitation.
• [36:31] Final Thoughts and Farewell – Closing remarks and gratitude.

Listen & Subscribe* YouTube: Boss Talks on YouTube * Apple Podcasts: Boss Talks on Apple Podcasts

SponsorThis episode is brought to you by Community Boss—your solution for managing parking, amenities, and resident experiences like a boss. Learn more at Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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• 0:00 Introduction & Welcome
  Evan introduces the show and guest, Danny Fuston.
• 1:09 Guest Background
  Danny’s experience in student, senior, and conventional housing.
• 1:29 Importance of Facility Management
  Why facility management is crucial for happy communities.
• 2:19 Parking Stories & Challenges
  Hilarious and challenging parking situations, including a truck stuck under a garage.
• 7:13 Danny’s Passion for Student Housing
  What makes student housing unique and rewarding.
• 8:01 Recruiting & Training Students
  How Danny recruits students for turn season and the benefits for both sides.
• 9:16 Learning Practical Skills
  Teaching students and staff valuable skills like painting and maintenance.
• 12:41 Leadership, Empathy & Faith
  Danny’s approach to leadership, empathy, and how his faith shapes his work.
• 16:21 Using Technology in Property Management
  Tools like Yardi, Salesforce, and Power BI for efficient operations.
• 18:41 Preventing Water Damage & Facility Upgrades
  Innovations to prevent costly water damage and improve resident experience.
• 22:06 Housing Market & Cost of Living
  Reflections on rising housing costs and market changes in Texas and beyond.
• 26:58 Final Thoughts & Appreciation Danny’s advice for property managers and closing remarks.

Listen & Subscribe* YouTube: Boss Talks on YouTube * Apple Podcasts: Boss Talks on Apple Podcasts

This episode is brought to you by Community Boss—your solution for managing parking, amenities, and resident experiences like a boss. Learn more at Community Boss.

bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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• [0:00] Introduction to Boss Talks
• [0:14] Meet Priyanka Agarwal and JTurner Research
• [0:27] Data Mining and Resident Experience Insights
• [0:54] Host Introduction: Evan Happel and Community Boss
• [1:29] Priyanka’s Role: The Resident Whisperer
• [2:00] Parking Issues in Communities
• [2:57] Personal Stories of Parking Woes
• [7:41] Music That Motivates: Priyanka’s Playlist
• [9:13] Caffeinated Preferences
• [10:04] Priyanka’s Journey into the Multifamily Industry
• [13:56] Lessons from Other Industries
• [13:56] The Four P Principle: Professional, Polite, Personalized, Prudent
• [15:41] Renewing Kindness in Online Reviews
• [18:39] Simple Acts of Kindness in Property Management
• [20:49] Consistency in Resident Experience
• [22:48] Daily Living Experiences vs. Resident Events
• [23:25] The Importance of a Unified Team
• [24:07] Building a Four P Culture
• [24:30] Human Decency and Basic Etiquette
• [24:45] Observations on Modern Youth and Kindness
• [25:35] The Role of Parents in Teaching Kindness
• [26:57] Customer Service Stories: Lessons from Dogtopia
• [29:27] The Importance of Trust in Brands
• [30:40] The Rise of Brand Ambassadors and Influencers
• [33:40] Wild Tunes: Music for Shelter Animals
• [35:39] Expanding Wild Tunes Nationally
• [38:58] The Impact of Kindness and Compassion
• [40:00] Closing Remarks and Invitation to Boss Talks

bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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• 00:00 – Introduction by Evan Happel; guest Andrea Taylor introduced
• 00:10 – Andrea’s background and experience in multifamily property management
• 00:54 – Andrea’s journey: from early startups to founding Livsee
• 01:47 – The decision to start a company and identifying industry problems
• 03:23 – Parking challenges in multifamily properties; creative solutions
• 05:20 – Partnerships with vendors and managing property issues
• 07:16 – Music and motivation: Andrea’s favorite songs and film scores
• 09:00 – Andrea’s caffeinated beverage of choice: matcha lattes
• 10:16 – Deep dive into Andrea’s multifamily experience and transition to tech
• 12:00 – The current state of the multifamily industry: supply, competition, and technology
• 13:57 – The role of AI in property management and Livsee’s unique approach
• 16:26 – Fundraising journey: challenges, rejections, and finding the right partners
• 18:59 – How Livsee’s AI works: integrations, data models, and natural language processing
• 21:13 – Incentivizing renters and leveraging data for better decision-making
• 23:52 – Sentiment analysis and reporting for property managers
• 27:02 – Early adopters, beta testing, and building with customer feedback
• 29:59 – The importance of intentionality in AI and fair housing compliance
• 33:06 – The renter lifecycle: nurturing leads, renewals, and move-outs
• 36:00 – Opportunities for AI beyond leasing: maintenance, partnerships, and more
• 40:05 – Andrea’s passion for film, screenwriting, and favorite movies
• 43:00 – Closing thoughts, gratitude, and how to connect with the show

bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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• [0:00] Introduction and Guest Welcome
  • Host Evan Happel introduces the show and welcomes guest Christina Koski.
• [0:30] Getting to Know Christina Koski
  • Evan shares how he met Christina and her background in the industry.
• [0:40] Board Membership and Networking
  • Discussion about joining the WMFHA board and Christina’s role at Security Properties.
• [1:48] Fun at Industry Events
  • Stories from recent industry events, team building, and networking.
• [3:00] Rock Painting Memories
  • Christina and Evan reminisce about a memorable rock painting activity at a retreat.
• [4:50] Parking Challenges and Solutions
  • Christina discusses parking issues in Seattle and creative solutions like stack parking and valet services.
• [8:20] Music Preferences and Playlist Contributions
  • Christina shares her favorite music and adds songs to the Boss Talks playlist.
• [10:04] Caffeinated Beverage Choices
  • Christina and Evan talk about their go-to coffee orders and caffeine habits.
• [11:30] Christina's Career Journey
  • Christina describes her unique path into the multifamily industry, from security guard to regional director.
• [24:15] The Role of Champions in Personal Growth
  • Christina explains the difference between mentors and champions, and highlights key people who helped her grow.
• [25:45] Working with Tully Reer
  • Christina shares lessons learned from working with Tully Reer at SPR.
• [26:20] Modeling Emotional Control
  • The importance of emotional control in leadership and how Christina strives to model it.
• [28:06] Influence of Misty Rowell
  • How Misty Rowell pushed Christina out of her comfort zone and the value of vulnerability.
• [29:42] Embracing Discomfort and Growth
  • The importance of trying new things, public speaking, and personal development.
• [30:57] Financial Masterclass Announcement
  • Christina announces an upcoming financial masterclass for property managers.
• [33:37] Understanding Real Estate Value
  • How revenue changes impact the value of a property and the math behind real estate investments.
• [35:18] Parking Charges and Community Value
  • Discussion about parking fees, community value, and covering development costs.
• [39:47] Volunteering and Community Service
  • Christina’s passion for giving back, her award for community service, and involvement with local organizations.
• [45:31] Joining the Board and Career Growth
  • Why Christina joined the WMFHA board and the benefits of industry involvement.
• [47:38] Mentorship and Leadership Programs
  • Christina’s participation in mentorship programs and the value of peer support.
• [50:27] Show Wrap-Up
  • Final thoughts, how to be a guest on Boss Talks, and closing remarks.

bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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• [0:00] Welcome to Boss Talks
  • Host Evan introduces the show and today's guest, Evan Omelia.
• [0:15] Introducing Evan Omelia
  • Discussion about the confusion of having two Evans in marketing and at WMFHA.
• [1:16] Community Boss Overview
  • Brief overview of Community Boss and its solutions.
• [1:40] The Evan Confusion
  • Banter about the rarity of the name Evan and the "multiverse of Evans."
• [2:29] Evan's Background and Experiences
  • Evan O. shares his diverse background and how it shapes his perspective.
• [3:17] Trivia Time: How Many Evans?
  • Fun trivia about the number of Evans in the association.
• [5:04] Parking Stories and Tickets
  • Evan O. recounts his history with parking tickets and city living.
• [7:35] Music Preferences and EDM
  • Both Evans discuss their favorite music genres, go-to songs, and EDM artists.
• [11:09] Caffeine and Coca-Cola Addiction
  • Evan O. talks about his Coca-Cola habit and caffeine preferences.
• [13:49] Journey into Radio
  • Evan O. describes his path from college to working in radio and his roles on air.
• [21:39] The Origin of a Nickname
  • How "English Evan" became his radio persona.
• [21:55] Transitioning Between Shows
  • Moving between radio shows and evolving responsibilities.
• [22:36] Navigating Awkward Work Relationships
  • Working with colleagues who are also spouses and the challenges involved.
• [23:40] The Reality of Show Business
  • Insights into the unique world of radio and show business.
• [26:23] The Importance of Storytelling
  • Lessons from radio that apply to marketing: the power of storytelling.
• [28:13] Innovative Marketing Strategies
  • How Evan O. brings creativity and fun to association communications.
• [34:32] The Fitness Journey
  • Evan O.'s brief stint as a fitness trainer and his ongoing passion for fitness.
• [39:01] Life as a Cat Dad
  • Stories about Evan O.'s cat, Isla, and the quirks of being a cat owner.
• [43:45] The Pet Industry Experience
  • Evan (host) shares his background in the pet industry and pet owner culture.
• [44:25] Concluding Thoughts and Future Plans
  • Final reflections, gratitude, and a tease for future "Evan" episodes.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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[0:00] Introduction and Guest Overview

• Evan introduces the show and guest, Haley Graham, Chief People Officer at Navigate Community Management.
• Haley is a customer of Community Boss.

[1:10] Community Boss Solutions

• Evan describes Community Boss’s solutions for parking, amenities, and mapping.
• Guest parking challenges in HOAs.

[1:41] Meet Hailey Graham

• Haley shares her passion for people and leadership.
• Discusses her role and approach at Navigate.

[2:40] Parking Challenges in Condos

• Haley shares stories about parking disputes in condos.
• The importance of clear parking management and how Community Boss helped resolve issues.

[4:56] Deeded Parking Explained

• Haley explains how parking spaces are deeded in condos, unlike apartments.
• The impact on owners, tenants, and enforcement.

[7:01] Music and Motivation

• Haley’s motivational song: “I Can Do It With a Broken Heart” by Taylor Swift.
• The role of music in staying motivated at work.

[8:25] Caffeine Preferences

• Haley’s favorite caffeinated drinks: tea, vanilla latte, and brown sugar shaken espresso.
• Evan and Haley discuss their coffee habits.

[9:51] Hailey's Career Journey

• Haley’s path from nonprofit work to community management.
• How she found her role at Navigate and her growth to Chief People Officer.

[15:14] Remote Work Benefits

• The advantages of remote work for Navigate employees.
• Flexibility for parents and re-entering the workforce.

[17:44] Flexible Work Arrangements

• Real-life examples of how flexible work benefits employees and the company.
• The importance of trust and hiring the right people.

[23:36] Board Member Dynamics

• How board member personalities affect HOA management.
• The difference between proactive and experienced board members.

[24:19] Presenting to the Board

• Evan and Haley discuss the dynamics of presenting to HOA boards.
• Stories about challenging board meetings.

[25:10] Company Culture and Growth

• The culture at Navigate and why Haley has stayed and grown with the company.

[25:26] Power of Relationships

• The importance of relationships in the HOA industry and workplace.
• Haley’s perspective on competitors as allies.

[25:50] Awards and Achievements

• Navigate’s recent awards, including Management Company of the Year.
• Haley’s recognition as committee chair.

[26:20] Building Industry Connections

• How relationships and networking have benefited Haley and Navigate.

[37:42] Travel and Cultural Insights

• Haley’s love of travel and lessons learned from different cultures (Japan, Sri Lanka, Scandinavia).
• Applying cultural insights to leadership and work-life balance.

[44:49] Empathy and Understanding in the Workplace

• The importance of empathy, understanding, and boundaries at work.
• Building relationships with employees and supporting their well-being.

[48:06] Closing Thoughts

• Evan and Haley reflect on the value of soft skills, empathy, and community in the workplace.
• Invitation for listeners to be a guest on the show.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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• 0:00 – Introduction to Boss Talks and host Evan Happel
• 0:19 – Meet Todd Thorpe: background in multifamily technology and managed WiFi
• 0:34 – The importance of WiFi in modern living and common connectivity issues
• 2:31 – Funny logo story: Community Boss vs. Dojo Networks
• 4:48 – Todd’s parking garage nightmare
• 7:39 – Todd’s musical tastes: 70s rock, Elton John, Foo Fighters, and more
• 11:53 – Coffee snobbery: Todd’s perfect brew
• 15:35 – Todd’s journey in telecommunications and cable TV
• 19:32 – The evolution of cable TV, streaming, and binge-watching
• 22:18 – Subscription strategies and viewer behavior
• 23:48 – Podcast revival and nostalgia
• 23:53 – Predictions in technology and the future of managed WiFi
• 33:39 – Security in managed WiFi and how it works in communities
• 36:15 – Hardware, software, and the role of providers in managed WiFi
• 38:21 – Access control, smart devices, and seamless connectivity
• 41:01 – The importance and adoption rate of managed WiFi in multifamily
• 44:03 – Helping others achieve success: Todd’s approach to mentorship
• 47:46 – Public speaking, Toastmasters, and personal growth
• 50:27 – Closing thoughts and invitation to future guests

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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00:00 – Introduction and Welcome

• Evan introduces the show and guest, Mindy Price.

00:08 – Guest Introduction: Mindy Price

• Evan shares how he met Mindy and her background in podcasting and multifamily leadership.

01:36 – Texas Rodeo and Culture

• Mindy discusses Texas stereotypes, the meaning behind "Don't Mess with Texas," and her experiences volunteering at the Houston Livestock Show and Rodeo.

08:13 – Parking Stories and Pet Peeves

• Both share personal anecdotes about parking challenges and etiquette in multifamily communities.

13:09 – Music That Motivates

• Mindy and Evan talk about their favorite motivational songs and playlists.

16:49 – Caffeinated Beverage of Choice

• Mindy reveals her love for coffee and her favorite seasonal drinks.

20:59 – Mindy's Career Journey

• Mindy recounts her path from radio/TV broadcasting to leasing, training, and eventually launching her own business.

25:49 – Transition to Supplier Partner Side

• Insights into moving between management and supplier roles in the multifamily industry.

27:54 – Industry Insights and Personal Reflections

• The impact of the multifamily industry, public perception, and the importance of networking.

29:52 – Raising Capital and Education in Real Estate

• Mindy discusses her experience as a licensed stockbroker and educator in real estate investing.

31:54 – Passion for Helping Others and Motivating Teams

• Mindy’s approach to coaching, motivating teams, and helping others overcome public speaking fears.

33:13 – Preparing for Speaking Engagements

• Tips for practicing, self-critiquing, and building confidence for public speaking.

35:56 – Starting a New Business: Inside the Why

• Mindy explains the inspiration behind her company, Inside the Why, and her mission to help others discover their purpose.

41:19 – Balancing Sales and Marketing

• Discussion on the relationship between sales and marketing, and building trust with clients.

44:03 – Final Thoughts and Encouragement

• Mindy and Evan reflect on career growth, the importance of having a plan, and encouragement for listeners to pursue their own "why."

59:26 – Outro and Contact Information

• Mindy shares her contact info and Evan invites listeners to connect and share their stories.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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• 0:00 — Introduction to Boss Talks and guest Rayshaun Phillips
• 1:40 — Rayshaun’s background and entry into multifamily housing
• 9:40 — The “20 on the Rise” program and career pivots
• 15:00 — The origin of the “Ray of Sunshine” nickname
• 18:00 — Community engagement, networking, and building relationships
• 22:40 — Parking in Detroit: challenges, guest parking headaches, and apartment living
• 28:00 — Music, motivation, and personal routines
• 31:00 — The importance of volunteers and association growth
• 36:00 — Tips for introverts: networking, leading with your heart, and making connections
• 41:00 — World-building, inclusion, and finding your community
• 47:00 — Housing affordability, advocacy, and the need for more affordable housing
• 54:00 — Handling difficult conversations and embracing perception
• 60:00 — Closing thoughts and takeaways

bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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• [0:10] Welcome to Boss Talks and introduction of the show.
• [0:19] Introducing guest Jen Piccotti from Swift Bunny.
• [1:01] Jen’s multifamily journey and first impressions.
• [2:57] Discussion on parking challenges in multifamily communities.
• [5:06] Music that motivates Jen—Sting and “Groove Is in the Heart.”
• [7:09] Jen’s passion for tea and her background as a tea blogger.
• [10:26] Jen’s industry background and transition from property management to data and surveys.
• [11:03] Moving from Boise to Orange County and joining Shea Properties.
• [12:28] Transition to SatisFacts and working on resident surveys.
• [12:59] Move to Swift Bunny and focus on employee engagement.
• [19:27] The importance of listening to employees and using surveys for feedback.
• [21:15] Three levels of communication: macro (company), micro (supervisor), and meso (group).
• [24:09] The importance of clear communication in leadership.
• [24:47] Challenges when leadership plans are underdeveloped.
• [25:31] Regular communication during uncertain times (e.g., COVID-19).
• [26:06] Employee engagement in town hall meetings and the value of consistency.
• [27:51] The role of meso communication and building trust through regular meetings.
• [28:40] Creating connections in remote work and the importance of team bonding.
• [31:37] Effective team communication strategies, including focus groups and rotating meeting responsibilities.
• [36:09] Encouraging public speaking and diverse voices in the multifamily industry.
• [42:26] Partnering with new speakers and the value of sharing stories.
• [44:29] Networking tips and building connections, especially for introverts.
• [48:29] Looking forward to 2025—Jen’s optimism and focus on connecting with others.

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[0:00] Introduction and Guest Overview

• Evan introduces the show and guest, Sarah Fassett.
• Sarah’s background: quick rise in the multifamily industry, focus on empathy and community.

[1:58] Sarah’s Early Career in Multifamily Housing

• Sarah’s entry into the industry as a leasing consultant.
• Rapid progression to assistant manager and community manager roles.
• The importance of team support and mentorship.

[3:21] Transition to Corporate Role

• Moving from on-site management to a regional trainer position.
• Impacting a larger community and sharing best practices.

[4:42] Impact and Mentorship

• The value of mentors in Sarah’s career.
• Emotional shout-outs to key mentors and colleagues.

[6:54] Parking Management Insights

• Sarah’s experiences with parking management software.
• The difference good tools make for both staff and residents.

[11:38] Music and Motivation

• Sarah’s go-to motivational song: “This Is Your Night” by Amber.
• Discussion of music’s role in motivation and energy.

[14:04] Caffeine Preferences and Personal Tidbits

• Sarah’s favorite caffeinated beverages and her high-energy habits.
• Fun discussion about candy and personal quirks.

[17:40] Sarah’s Resilience and Early Challenges

• Sarah’s childhood adversity: family instability, homelessness, and battling cancer as a teen.
• Determination to pursue education despite obstacles.

[20:12] Battling Cancer and Pursuing Education

• Multiple rounds of chemotherapy and surgeries.
• Persistence in securing scholarships and completing her education.

[25:34] Overcoming Adversity and Career Growth

• Continued health challenges and career setbacks.
• Learning to advocate for herself and others.

[27:20] Advocating for Invisible Disabilities

• Sarah’s current role as chair of the HR Advisory Council.
• Supporting colleagues with invisible disabilities.

[28:35] Helping Residents in Need

• Using personal experience to empathize with residents facing eviction or hardship.
• Collaborative problem-solving and connecting residents with resources.

[30:03] Turning Around a Troubled Community

• Taking over a struggling property and implementing innovative solutions.
• Team-building, vendor negotiations, and operational improvements.

[32:45] Servant Leadership in Action

• Sarah’s philosophy: creating heroes, not being the hero.
• Focusing on people over numbers.

[41:09] New Role and Impact

• Transition to a regional trainer role.
• Facilitating onboarding, teaching both soft and technical skills, and fostering collaboration.

[44:42] Excitement for EdCon

• Sarah and Evan discuss their upcoming speaking engagements at EdCon.
• The importance of collaboration and continuous learning.

[49:00] Final Thoughts and Call to Action

• Sarah’s ongoing advocacy and leadership roles.
• Encouragement for listeners to connect, share their stories, and get involved.

Connect with Sarah Fassett:

• LinkedIn: Sarah Fassett
• Attend her session at EdCon, March 13th, Seattle Convention Center.

Want to be a guest on Boss Talks?

• Reach out to Evan Happel for a chance to share your story.

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Show Notes & Timestamps

[0:10] Introduction and Guest Welcome

Evan introduces Laurel Zacher and previews the episode’s focus.

[1:06] Community Boss Overview

Overview of Community Boss solutions for managing parking, amenities, and mapping.

[1:44] Laurel’s Background & Journey

Laurel’s career path: onsite roles, service partner, and corporate marketing leadership.

[2:20] Career Growth in Multifamily

The value of experience on both the service and corporate sides.

[3:41] Negotiation Tips and Insights

Laurel’s approach to contract negotiation.

Book recommendation: “Never Split the Difference” by Chris Voss.

Key tip: Know your goals and bottom line.

[6:03] Impact of Parking on Communities

Parking as a pain point; importance of understanding local needs and using data.

[8:41] Marketing and Accessibility

Market features like air conditioning, even if “everyone has it.”

Make information accessible: captions, alt tags, and clear descriptions.

[10:42] Personal Questions: Music and Coffee

Laurel’s favorite motivational music and coffee order.

[14:31] Introduction to Multifamily Marketing Truths

Transition to the main topic: Five uncomfortable truths of multifamily marketing.

[15:19] Chapter 1: Websites Are “Hot Garbage”

Many multifamily websites are outdated or not user-friendly.

Need for mobile-first design, fast load times, and self-scheduling tools.

Shop your own properties like a prospect to identify pain points.

[18:31] Improving Renter Experience

Make it easy for residents to find information, schedule tours, and apply online.

Resident portals and 24/7 access are now expected.

[28:33] Chapter 2: Understanding Renter Preferences and Data

Most companies don’t truly understand their current renters’ needs.

Use both qualitative (reviews, surveys) and quantitative (data, sensors) research.

Customer journey mapping is recommended.

[35:47] Chapter 3: Cost of Turnover and Retention Strategies

Average turnover cost is ~$4,000 per unit.

Small improvements in retention can have a huge financial impact.

Consider loyalty programs and AI-driven lease renewals.

[41:42] Chapter 4: Online Reviews as a Marketing Weapon

Reviews are critical for reputation and operational feedback.

Use dashboards (e.g., Sochi, Reputation, Jay Turner) to monitor and analyze reviews.

FTC guidelines: never incentivize reviews or allow staff/family to write them.

[50:16] Chapter 5: Digital Ads: Money Pit or Opportunity?

Digital advertising can be wasteful if not tracked properly.

Focus on metrics that matter: cost per lease, ROAS (Return on Ad Spend), and marketing effectiveness.

Optimize Google Business Profiles for organic reach.

[1:00:29] Marketing Promises vs. Property Reality

Don’t overpromise in marketing; ensure the resident experience matches the marketing message.

Prioritize current residents’ needs and communication.

Cleanliness and basic customer service are essential.

[1:08:31] Final Thoughts

Avoid generic terms like “luxury”; describe what’s actually offered.

Educate and empower onsite teams to maintain standards.

Host thanks Laurel and invites future guests.

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• 0:10 Introduction to Boss Talks and host Evan Happel
• 0:16 Meet Kelsi Cory and her background in staffing and executive recruiting
• 0:31 Starting Cory Executive Recruiting and Kelsi’s early grit
• 1:17 Kelsi’s organic social media growth and building a large following
• 2:14 Kelsi’s experience living in apartments and parking stories
• 4:52 Music preferences and how music motivates Kelsi
• 10:05 Caffeine habits: Kelsi’s love for coffee and daily routines
• 13:03 Kelsi’s journey: moving around the U.S., adaptability, and early independence
• 17:57 First job in real estate and lessons from property management
• 19:58 Building a career in recruiting, mentorship, and ambition
• 26:11 Recruiting and hiring strategies at Corey Executive Recruiting
• 29:19 Understanding and evaluating company culture
• 30:93 Networking as an introvert and building a brand without industry events
• 34:43 Reflections on authenticity, leadership, and sharing your story
• 35:45 Closing remarks and encouragement to share your superpower

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• [0:00] Introduction & Guest Welcome
  Evan introduces Katie Ritter and sets the stage for a discussion on resident experience and online feedback.
• [0:59] Community Boss Overview
  Brief overview of Community Boss and its solutions for managing parking and amenities.
• [1:33] Meet Katie Ritter
  Katie shares her background and how she became involved with Widewail.
• [1:54] Parking Challenges
  Discussion about the unique challenges of parking in multifamily communities and its impact on resident satisfaction.
• [2:37] Personal Parking Experiences
  Katie describes her experiences with parking in different living environments (Vermont vs. California).
• [4:14] Living in Vermont vs. California
  Comparison of parking and community dynamics between rural and urban settings.
• [5:00] Music Preferences
  Katie’s favorite music for motivation: Bruce Springsteen, especially "The Rising."
• [6:45] Coffee Preferences
  Katie’s coffee habits and the ritual of preparing coffee.
• [8:25] Katie's Career Journey
  Katie’s path from commercial real estate to coaching and eventually joining Widewail.
• [11:20] Widewail's Multifamily Focus
  How Widewail expanded into the multifamily sector and Katie’s current role.
• [12:16] Voice of the Resident Report
  Overview of Widewail’s annual report analyzing resident reviews using natural language processing.
• [14:41] Parking in Resident Reviews
  Parking is rarely mentioned in positive reviews but is a top complaint in negative ones (11% of negative reviews).
• [19:53] Measuring Resident Satisfaction
  How Widewail benchmarks topics like parking across thousands of communities and tracks improvements.
• [23:45] Future Plans and Data Analysis
  Plans to make community-specific data more accessible and useful for benchmarking.
• [25:07] Understanding Resident Feedback
  The importance of actionable insights over just collecting five-star reviews.
• [25:37] Benchmarking Against Others
  Using data to compare communities and identify areas for improvement.
• [26:18] Vendor Opportunities
  How data can help vendors target communities with specific needs.
• [26:47] The Future of Review Data
  The potential for AI and generative search to summarize and organize review data.
• [28:20] Authenticity in Reviews
  The importance of transparency, avoiding fake reviews, and building trust.
• [29:04] Responding to Reviews
  Why personalized, human responses to reviews are more effective than automated ones.
• [35:20] Automating Review Requests
  How Widewail automates review requests and responses for consistent feedback.
• [36:29] Actionable Data Insights
  Delivering actionable reports to clients to improve resident experience.
• [37:33] Measuring Impact
  Tracking improvements and making customer-led decisions using data.
• [38:11] Goals for 2025
  Plans for more in-person events and a second, more actionable Voice of the Resident report.
• [39:22] Supplier Partnerships
  The value of Widewail’s data for vendors and suppliers.
• [41:10] Community Insights
  Analyzing feedback by lifecycle stage (tour, renewal, move-in/out, maintenance).
• [44:29] The Importance of Trust
  Online reviews as a foundation for trust and social proof in multifamily housing.
• [46:12] Closing & Podcast Plug
  Katie plugs Widewail’s podcast "Feedback Fatigue" and Evan invites listeners to participate in Boss Talks.

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Timestamps & Topics* 0:00 – Introduction: Meet Darcy Bixby and the episode’s focus on positivity and authenticity. * 0:59 – Community Boss & Parking Boss: Solutions for parking and property management. * 1:32 – Welcoming Darcy: Darcy’s background and the importance of dance and positivity. * 2:28 – Parking Stories: Darcy’s take on parking challenges and the value of partnerships. * 5:05 – Music Preferences: Darcy’s eclectic taste and how music energizes her day. * 6:58 – Coffee Talk: Morning routines, coffee habits, and the power of sugar. * 9:08 – Darcy’s Origin Story: How she stumbled into property management and built a career. * 10:49 – The Role of a Regional Manager: Supporting onsite teams and the value of empathy. * 12:59 – Pandemic Insights: Lessons learned and the importance of staying relevant. * 15:07 – Industry Connections: The tight-knit world of property management. * 17:46 – Encouraging Careers: Advice for those considering property management. * 19:19 – Empathy & Customer Relations: The emotional side of working with residents. * 22:49 – The Power of Positivity: Why Darcy dances and hypes people up. * 25:37 – Critical Conversations: Balancing encouragement with honesty and transparency. * 27:14 – The Role of Dance: How daily dance routines began and their impact. * 29:34 – Social Media & Authenticity: Overcoming criticism and embracing vulnerability. * 33:36 – Fitness & Healing: How dance transformed Darcy’s body and spirit. * 36:44 – Leading with Dance: Bringing positivity and movement to her teams. * 45:36 – Final Thoughts: Dance demonstration and closing remarks.

Notes & Highlights* “Dance brings a smile to your face, brings positivity and energy.” * Darcy’s career in property management began by chance but became a lifelong passion. * Empathy and a love for people are essential for success in the industry. * The pandemic reinforced the importance of onsite teams and staying connected. * Darcy uses dance and creativity as daily self-motivation and to inspire others. * “Being authentic and vulnerable takes a lot of bravery and courage.” * Social media can be a platform for positivity, but also brings critics—Darcy encourages focusing on the good. * Dance became a form of healing, helping Darcy with self-worth, boundaries, and joy. * “If you don’t like to dance, still use creativity in some way.” * Leading with encouragement and transparency helps teams thrive, even through tough conversations. * “We see the greatness in others and try to bring the greatness out, but the rest is up to them.”

For more, connect with Darcy on Facebook to see her daily dance posts and positivity in action!

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Show Notes & Timestamps* [0:00] Introduction and Guest Welcome + Evan introduces the show and welcomes Maddie Patrick. * [0:18] Introducing Maddie Patrick + Maddie’s background, family support, and excitement for the show. * [1:16] Community Boss Solutions + Brief mention of Community Boss’s solutions for parking and amenities. * [1:52] Maddie’s Background and Excitement + Maddie’s family, festive background, and first podcast experience. * [3:23] Parking Stories and Challenges + Maddie shares a memorable parking story from her early career. * [7:13] Music Preferences + Maddie’s favorite songs and what motivates her. * [8:19] Coffee and Caffeine Habits + Discussion about coffee preferences and office caffeine culture. * [11:29] Audience Interaction + Shoutouts to friends and family watching live. * [11:48] Maddie’s Journey in the Industry + How Maddie started in property management and her career path. * [12:45] Starting in Property Management + Early roles, learning the business, and career progression. * [17:03] Importance of Maintenance Teams + The critical role of maintenance in property operations. * [18:34] Customer Service and Retention + Why customer service and timely maintenance are key to resident retention. * [19:01] Creating Smooth Operations + Maddie’s approach to building unity and smooth operations in challenging assets. * [19:53] Team Unity and Communication + Fostering teamwork and communication across teams. * [20:56] Portfolio Management Challenges + Turning around a struggling portfolio through team collaboration. * [21:50] Turning Things Around with a Positive Attitude + The impact of positivity and teamwork on property performance. * [22:45] The Importance of Teamwork and Teachability + Coaching, teachability, and supporting team members. * [23:36] Credentials and Their Impact + The value of industry credentials and ongoing education. * [24:44] Advocacy and Involvement in Associations + The importance of advocacy and getting involved in industry associations. * [25:26] Ways to Get Involved Beyond Board Membership + Other ways to participate and grow in the industry. * [25:56] Next Generation Leadership + Opportunities for leadership and committee involvement. * [26:12] Creating Your Own Path in the Industry + Non-traditional career paths and finding your niche. * [27:31] Empowering Teams for Long-Term Growth + Empowering teams, mentoring, and supporting professional growth. * [29:24] The Role of AI in the Industry + How AI is changing property management and industry operations. * [31:25] Serving as a Board Member + Maddie and Evan discuss their experiences and perspectives on board service. * [33:24] The Importance of Speaking Up + Advocating for others and the value of speaking up in leadership roles. * [35:20] Building Cohesion on the Board + Creating a collaborative and respectful board culture. * [36:39] Board Retreat Insights + Insights from a recent board retreat and planning for the future. * [38:08] Getting Active in the Industry + Encouragement to get involved, pursue education, and embrace the industry. * [43:07] Conclusion and Final Thoughts + Final thanks, inspiration for listeners, and invitation to future guests.

Key Topics:

• Maddie’s career journey and leadership lessons
• The importance of teamwork and communication
• Customer service and resident retention
• Professional development and industry credentials
• Getting involved in industry associations
• Adapting to technology and AI in property management
• Empowering teams for growth

Connect with the Show:

• Interested in being a guest? Reach out to Evan to share your story on Boss Talks! ehappel@communityboss.com

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Show Notes & Timestamps

• 0:00 – Introduction and Guest Welcome
• 0:23 – Meet Sue Vickery
• 0:33 – Sue’s Company and Success Story
• 1:03 – Host Introduction & Community Boss Solutions
• 1:41 – Sue’s Journey to Entrepreneurship
• 2:10 – Parking Problems in Multifamily Housing
• 4:38 – The Importance of Resident Experience & Online Reviews
• 5:06 – Zillow Data: Parking as a Top Resident Concern
• 5:36 – The Myth of Decreasing Parking Demand
• 6:59 – Music Preferences and Motivation
• 8:39 – Cold Brew: The Ultimate Beverage
• 10:14 – Sue’s Career Background
• 11:02 – From Property Management to Acquisitions
• 13:24 – Resident Experience Role at TCR
• 15:04 – Designing for Retention vs. Attraction
• 19:24 – Amenities That Matter (Smart Tech, Showers, Bathtubs, etc.)
• 28:50 – Home Comforts and Daily Appreciations
• 29:38 – Sound Insulation Challenges in Apartments
• 30:22 – Management Expectations and Resident Retention
• 32:04 – The Impact of Concessions on Leasing
• 35:53 – Amenities for Different Property Classes (A, B, C)
• 36:55 – Outdoor Spaces and Modern Amenities
• 38:41 – Functionality Over Aesthetics in Rentals
• 40:14 – Management Preferences vs. Resident Needs
• 41:00 – Package Delivery and Management Practices
• 44:12 – 24/7 Amenities and Resident Satisfaction
• 45:56 – Technology Solutions for Property Management
• 47:46 – Marketing Strategies and Digital Campaigns
• 58:39 – Final Thoughts and Future Episodes

Key Topics Covered:

• Sue’s background in property management, acquisitions, and consulting
• The evolution of resident experience roles in multifamily housing
• Why parking is a top concern for residents (with data from Zillow and online reviews)
• The myth of decreasing parking demand and the reality in most U.S. cities
• The importance of functional amenities over flashy features
• How management preferences can conflict with resident needs
• The impact of pricing, concessions, and digital marketing on resident retention
• Actionable tips for designing communities that attract and retain residents

Notable Quotes:

• “Parking is one of the biggest reasons why people are unhappy—because their friends can’t park.”
• “Zillow data shows that off-street parking is the top feature residents save and share when searching for a new place.”
• “Function is everything. Residents want durable, easy-to-maintain spaces, not just aesthetics.”

Takeaways:

• Focus on amenities and features that residents actually use and value, like parking, storage, and functional layouts.
• Don’t underestimate the impact of parking on resident satisfaction and retention.
• Use data and resident feedback to guide design and management decisions.
• Invest in digital marketing and a strong online presence to attract new residents.

Connect with Sue Vickery:
LinkedIn: Sue Vickery

Carryatid Multifamily Consulting: Website

Connect with Host Evan Happel:
Community Boss: Website

Next Episode:

Boss Talks will return after Thanksgiving. Stay tuned for more industry insights and guest interviews!

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Chapters & Timestamps

• 0:00 Introduction & Guest Welcome
• 1:35 Fun Anecdotes & Icebreakers
• 3:13 Parking Challenges & Community Boss Solutions
• 5:53 Music, Coffee, and Personal Preferences
• 10:35 Seth’s Journey into Promo Marketing
• 14:03 Promo Strategy: Why Swag Needs Purpose
• 22:41 Gamification & Lead Generation at Events
• 32:00 Brand Storytelling & Memorable Campaigns
• 39:57 Cost-Saving Tips & Order Consolidation
• 43:19 Trade Show & Customization Ideas
• 50:20 Final Thoughts & How to Connect

Key Takeaways* Be Strategic: Don’t just buy swag—know your audience, your goals, and the story you want to tell. * Gamify Engagement: Use digital tools and games at events to capture leads and make your booth memorable. * Personalize and Plan Ahead: Tailor swag to your recipients and plan early to avoid rush fees and “brand fill.” * Tell Your Story: Use promotional items as a medium for brand storytelling and connection. * Sustainability Matters: Consider plantable and eco-friendly swag options for a lasting impression.

Notable Quotes* “Stop giving out junk. That is part of the way to keep things out of the brand fill.” * “Promotional items are not always the answer, but they’re a powerful support to your overall messaging.” * “If you tell people what you’re about, and they like your story, they want to be part of it.”

Resources & Links* Sonic Promos * Community Boss

Connect with Seth Weiner:
If you need help with promotional marketing or want a consultative approach to your swag strategy, reach out to Seth at Sonic Promos.

Want to be a guest?
Contact Evan Happel to share your story and expertise on Boss Talks!

Thank you for listening to Boss Talks! Subscribe for more episodes and insights on brand marketing, community management, and more.

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Key Topics & Timestamps:

• 00:00 – Introduction and Guest Welcome
• 01:25 – Joel Zeff’s Background and Move to Dallas
• 01:47 – Kansas City Roots & Chiefs Anecdotes
• 06:27 – Book Announcement: "Make the Right Choice"
• 07:33 – Improv’s Role in Keynotes and Work Culture
• 08:01 – Embracing Change Through Improv
• 09:03 – The Importance of Opportunity and Fulfillment at Work
• 11:24 – Joel’s Transition from Journalism to Comedy
• 12:20 – First Improv Experience with Executives
• 13:05 – Building a Speaking Career Organically
• 15:09 – Joel’s Love for Different Work Cultures
• 16:20 – Focus on Multifamily Industry
• 21:05 – Improv Games and Teamwork
• 25:05 – Empowering Your Team & Effective Communication
• 26:17 – Encouraging Innovation and Problem Solving
• 27:00 – Expanding Possibilities with Improv
• 30:18 – Staying in the Game: Persistence and Success
• 32:33 – Creating Fun and Energy at Work
• 33:12 – Appreciation, Recognition, and Giving Back
• 35:43 – Team Building Activities and Skit Night
• 41:44 – Interactive and Engaging Sessions
• 42:24 – Promoting Connection and Engagement
• 44:29 – Conclusion and Final Thoughts

Guest Links:

• Joel Zeff’s Website: joelzeff.com
• Book: "Make the Right Choice" (Available on Amazon, Barnes & Noble, Porchlight Book Company)

Connect with Host:

• Evan Happel, Community Boss

Takeaways:

• Improv and play can transform workplace culture and boost engagement.
• Embracing change and being present are keys to team success.
• Leaders should focus on opportunity, appreciation, and positive support.
• Team-building activities and fun are essential for connection and fulfillment.

Call to Action:
Enjoyed the episode? Subscribe, rate, and review Boss Talks!
Check out Joel’s book and website for more insights on leadership and workplace culture.

Thank you for listening!

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Episode Title: Excellence Through Innovation — Boss Talks with Mike Brewer

In this episode, host Evan Happel sits down with Mike Brewer, a 30-year veteran of the multifamily industry and co-founder of Multifamily Media Network. Mike shares his journey from property management to media entrepreneurship, offering candid insights on leadership, organizational design, and the future of work.

00:00 Introduction & Guest Welcome

00:34 Mike’s Background & Industry Experience

02:43 Coffee, Community, and First Impressions

05:23 Parking Anecdotes & Technology

07:56 Music, Focus, and Personal Routines

14:30 Mike’s Real Estate Journey

18:55 Leadership: Lessons, Book, and Philosophy

22:04 Embracing Video & Social Media

28:45 Self-Care, Introversion, and Leadership

41:25 Organizational Design & Centralization

46:02 Automation, AI, and the Future of Work

49:29 Excellence Through Innovation

57:08 Closing Thoughts & Call to Action

Key Topics:

• Mike’s career path and early experiences in real estate
• The importance of leadership, trust, and consistency
• Embracing video, social media, and personal branding
• Self-care, introversion, and maintaining energy as a leader
• Organizational design, centralization, and the impact of AI/automation
• The value of upskilling and adapting to technological change
• Mike’s passion for coffee and his book, "The Daily Collective"

Highlights:

• Why you won’t lose your job to AI, but to someone who uses it
• How to build trust and lead by example
• The role of curiosity and innovation in personal and professional growth

Connect with Mike Brewer:

• Multifamily Media Network
• "The Daily Collective" (book)

If you enjoyed this episode, please subscribe, rate, and review Boss Talks. Share your favorite takeaway and connect with us for future episodes!

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00:00 Welcome to Boss Talks

00:16 Introducing Ryan Yetter

01:18 Ryan's Background in Property Management

01:52 Bridging the Gap Between Maintenance and Leasing

03:53 Parking Management Stories

04:45 Creative Parking Solutions

08:20 Music and Motivation

11:26 Caffeinated Beverage of Choice

14:05 Networking and Career Growth

16:53 Ryan's Journey into Property Management

24:00 Calling Out Invoices and Ensuring Quality

24:36 Training Community Managers on Billing

25:06 Efficiency in Cleaning and Maintenance

26:18 Experience in Commercial Cleaning

27:31 The Importance of Cross-Training

29:25 Bridging the Gap Between Maintenance and Leasing

32:00 Empowering Staff Through Knowledge

39:01 Developing a Strong Work Ethic

42:57 Using Technology for Better Management

48:08 The Value of Diverse Experiences

In episode 109 of Boss Talks, host Evan Happel welcomes guest Ryan Yetter from Rockwood Property Management based in Spokane, Washington. Ryan, who has been in the property management industry for 11 years, shares his unique journey and experiences that have given him a comprehensive view of various community management aspects, including maintenance, leasing, and community management.

During the episode, Ryan discusses the importance of bridging the gap between maintenance and leasing teams, sharing anecdotes and strategies for improved collaboration and efficiency in community management. He emphasizes the value of cross-training staff to handle minor maintenance tasks, which not only saves time and money but also empowers employees.

Ryan also highlights the importance of networking within the industry, sharing his own experiences with organizations such as WMFHA and various mentorship programs. He provides insights into his work ethic, driven by a passion for excellence and the responsibility of being a sole provider.

The episode concludes with discussions on innovative approaches to task management and Ryan’s personal motivators, offering valuable tips for anyone looking to excel in the multifamily housing industry.

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Or Bokobza, a visionary in the prop-tech space, joined us to discuss the exciting developments at VENN, including their recent collaboration with Bozzuto on the My Bozzuto platform. This all-in-one platform aims to revolutionize the resident experience by automating and simplifying every aspect of living in a community.

Evan and Or delved into the innovative My Bozzuto initiative, which promises to bring "Apple Magic" to multifamily living. My Bozzuto combines operational efficiency with exceptional resident experience, covering everything from apartment sales to automated resident touchpoints, effectively transforming buildings into autonomous entities.

The conversation took a personal turn as Or Bokobza shared his Israeli roots and how Tel Aviv's vibrant tech scene inspires innovation. From bustling streets filled with young innovators to a strong sense of community, Tel Aviv's unique atmosphere fosters groundbreaking ideas and startups. Or recommended reading "Start-Up Nation" for those interested in understanding Israel's innovative culture.

Or painted a vivid picture of Tel Aviv's essence, describing it as a bustling city with a small-town feel, where community and support flourish. He noted the density of the city parallels that of New York, making transportation and parking a challenge, much like many metropolitan areas.

Or discussed the significant impact of mandatory military service on Israeli culture. This experience fosters camaraderie, innovation, and a sense of mutual responsibility, which he believes is integral to Israel's success as a tech hub. The shared experiences in the military create strong bonds that often translate into successful business ventures.

Or shared VENN's journey, from humble beginnings to creating a technology-driven operating system that enhances resident experiences. The company has successfully launched My Bozzuto, marking a significant milestone in their mission to digitize and elevate the multifamily industry.

The discussion highlighted the importance of collaboration and building an open API ecosystem within the industry. Or emphasized the need for vendor collaboration to create seamless tech solutions, making My Bozzuto an integral part of Bozzuto's digital transformation strategy.

00:00 Welcome to Boss Talks

00:14 Introducing Or Bokobza and My Bozzuto

01:37 The Magic of My Bozzuto

03:38 Tech Innovation from Israel

05:26 Life in Tel Aviv

07:34 The Multifamily Industry in Israel

08:48 Music and Personal Interests

10:12 Coffee Preferences

11:30 Military Service and Israeli Culture

20:27 The Spirit of Innovation at VENN

22:10 Military Service and Early Career

22:21 Real Estate Ventures and Hospitality

22:33 Building a Community-Focused Brand

22:46 Life in a Small Town

23:46 Transforming a Tel Aviv Neighborhood

25:29 Developing a New Operating System

26:28 Challenges and Achievements

27:42 Launching in Kansas City

28:19 Vision for the Future

29:57 Partnerships and Industry Insights

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00:00 Welcome to Boss Talks

00:12 Introducing Twynate Boyd

01:43 Twynate's Experience at Apartmentalize

02:18 The Importance of Authenticity

03:08 Community Boss and Its Impact

05:14 Funny Parking Stories

07:32 Music and Motivation

09:04 Caffeinated Beverage of Choice

10:31 Soft Girl Era and Personal Growth

13:06 Journey in Property Management

25:47 Community Support and Care Initiatives

26:38 Personal Journey into Property Management

26:53 Leadership and Merging with Apartment Life

27:29 Balancing Introversion with People-Facing Roles

28:25 Innovative Ideas for Resident Engagement

32:12 Challenges and Adaptations in Property Management

34:44 Trade Show Experiences and Industry Connections

37:27 The Importance of Genuine Care in Management

42:29 Faith and Personal Motivation

48:45 Wrapping Up and Future Plans

In this episode, we sit down with Twynate Boyd, a senior community manager at Hilltop Residential in Atlanta, Georgia. Join us as we dive into her inspiring journey in property management and learn why she embodies the spirit of a true boss.

Twynate Boyd, based in Atlanta, Georgia, with Hilltop Residential, is no ordinary community manager; she has a unique flair for bringing love and care to the property management industry. She has a passion for fostering community-driven initiatives and her dedication to integrating her faith into her professional life.

Twynate shared her transformational experience attending her first Apartmentalize. Emphasizing the importance of authenticity, she described how both the company, Community Boss, and everyone involved made her feel part of a genuine, welcoming community. At the trade show, she expressed how her transition from initially being apprehensive to absolutely enjoying the experience was a testament to how true connection can thrive under the right conditions.

Central to Twynate's management style is her unwavering commitment to building genuine relationships within her community. With Apartment Life teams, she orchestrates regular events, from paint-and-sip evenings to movie nights on the rooftop. These activities foster a sense of belonging, enabling residents to connect and form meaningful ties right where they live.

She recounts memorable experiences where even in challenging situations, the systems and networks she helped cultivate allowed her to provide superhero-level care to her residents, often resolving issues swiftly with a personal touch. Which is why she is the first "AmBOSSador", an enthusiastic user of PARKING BOSS.

On top of her impressive professional achievements, Twynate embraces personal growth through balance and self-care. She shares her musical tastes, from Atlanta's Lil Jon hype music to softer tunes from artists like Yeba, all curated to fit different facets of her life. Her journey into what she calls "the soft girl era" reflects her transition into a more balanced approach to leadership and life.

Twynate's faith remains a steadfast source of strength and motivation. It acts as a grounding force amid the numerous challenges of community management. Whether she's recharging with gratitude, tackling the complexities of property management, or simply enduring a resident's difficult day, her spirituality helps her maintain perspective and extend compassion to others.

As Twynate reflects on her career, she highlights the impact of working with a supportive company like Hilltop Residential, where individuality is celebrated, and community care is prioritized. She sees no achievable end to where her passions could take her, constantly pushing the industry to new heights.

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In a world where career progression often equates to self-worth, understanding and embracing the journey that leads to personal and professional growth becomes paramount. During episode 106 of Boss Talks, our host Evan Happel sat down with multifamily industry expert, author, and speaker Gary Gregory to explore the multifaceted aspects of career development, overcoming setbacks, and the value of pre-deciding who we strive to be. Here are some key insights from our engaging conversation.

Gary Gregory's story is one of synchronicity and the impact of human connections. He began his journey in the multifamily and student housing sectors, eventually finding his way into writing books. The pivotal moment that launched his writing career came from a spontaneous interaction with an admired speaker. This connection, made through LinkedIn, emphasized the importance of being open to new opportunities and the value of stepping out of your comfort zone. Gregory's experience demonstrates that sometimes a simple conversation can be the springboard to achieving unimagined dreams.

Gary shared his personal story of being demoted, a career event he describes as both humbling and invaluable. His initial fear and embarrassment turned into gratitude, as he realized that this setback allowed him to realign with his true career path. He credits his supervisor for recognizing that a demotion was the best course of action for his growth. This experience taught him that sometimes the most significant lessons come from difficult situations, and leaders should have courage to hold these tough conversations for the betterment of their team's career trajectory.

One of Gary's core messages is about the significance of defining "who" you want to become rather than just "what" you want to achieve. He encourages individuals to focus on personal principles, core values, and self-awareness. By understanding who you are and who you want to be, you add value to any role you undertake, making your impact larger than the job description itself. It's about being intentional with your growth and ensuring your identity and purpose aren't solely tied to your professional title.

A crucial part of personal and professional development is seeking out feedback—even when it’s unsolicited. Gary advises building a network of mentors and peers who can provide honest, constructive feedback. He stresses the importance of accepting this input with an open mind and acting on it. By being aware and responsive to feedback, you actively contribute to your growth and avoid repeating past mistakes.

In line with striving for continuous improvement, Gary reminds us that taking risks is part of the journey. By stepping out of your comfort zone and trying different things, you not only learn from your own mistakes but also benefit from others' experiences. It's crucial to stay curious and open to new experiences.

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In this episode of Boss Talks, host Evan Happel interviews Angela Flick, founder of Why Not Strategic Concepts, who shares her extensive 20-year experience in the multifamily industry. Angela discusses her career trajectory, transitioning from marketing roles in commercial property management to founding her consultancy dedicated to improving the industry. The discussion covers the challenges and solutions related to managing the PropTech stack in multifamily housing, emphasizing the need for dedicated tech management roles and better organizational structures to support technology implementation and operation. Angela also provides insights into what questions operators should ask their SaaS partners to ensure successful technology integration and ongoing support.

00:00 Introduction to Boss Talks

00:12 Meet Angela Flick

00:17 Angela's Career Journey

00:37 Founding Why Not Consulting

01:58 Small World Connections

03:10 Parking Challenges in Property Management

06:26 Music Preferences

09:28 Favorite Coffee Choices

10:41 Angela's Background in Property Management

18:02 Marketing and Technology in Property Management

26:49 Understanding the Sales Process

26:58 Challenges with Property Management Decisions

28:01 Importance of Educating Property Managers

28:58 Stakeholder Communication and Pain Points

30:19 Overinvestment and Changing Skill Sets

31:09 The Role of Regional Managers in Tech Implementation

33:53 Bridging the Gap Between PropTech and Operators

36:17 Creating Effective Tech Support Structures

41:20 Innovative Approaches to Tech Stack Management

45:13 Final Thoughts and Industry Solutions

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In Episode 104 of Boss Talks, host Evan Happel interviews Jamal Lee, a veteran in the multifamily industry with a passion for music conducting. Jamal shares his extensive background in multifamily marketing and provides unique insights into how his musical talents contribute to his professional life. The conversation also covers key aspects of multifamily operations, the importance of ongoing learning, the impact of cultural understanding in marketing strategies, and the parallels between conducting music and leading a marketing team. Additionally, Jamal discusses his early training, his career transitions, and the personal journey that shaped his dual passions for music and multifamily marketing.

00:00 Welcome to Boss Talks

00:12 Introducing Jamal Lee

00:51 Evan Happel's Introduction

01:19 Jamal Lee Joins the Conversation

01:24 Discussing the Weather and Gratitude

01:56 Jamal's Multifamily Journey

02:19 Studio Updates and Personal Life

03:32 Audience Interaction and Questions

04:26 Parking Stories and Technology

05:55 Music and Motivation

07:08 Living in Bryans Road, Maryland

08:04 Caffeinated Beverage Preferences

11:03 Teaching and Transition to Multifamily

12:20 Internship Experience at Southern Management

19:56 Career Progression in Multifamily

20:43 Marketing Insights and Best Practices

21:58 Parallels Between Conducting Music and Marketing

23:12 Harmonizing in Music and Marketing

24:01 The Role of Timing and Pace

24:32 Communication and Leadership

26:11 Adaptability and Problem Solving

26:54 The Complexity of Live Performances

31:00 Balancing Passion and Profession

35:40 The Importance of Travel and Cultural Immersion

42:14 Lifelong Learning and Innovation

47:27 Conclusion and Final Thoughts

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In this episode of Boss Talks, host Evan Happel welcomes Annemarie Hobson, a seasoned professional with 30 years of experience in the multifamily industry. Annemarie shares insights on leadership, customer care, and career transitions, highlighting her journey from leasing consultant to regional manager. The conversation touches on the importance of empathy, effective team management, and the evolving job market. Annemarie offers practical advice for job seekers, emphasizing the value of professional resumes and networking. This episode provides a valuable perspective on thriving in the multifamily sector and the significance of caring for both employees and residents.

00:00 Introduction and Welcome

01:32 Meet Anne Marie Hobson

02:44 Music Preferences and Family Life

05:07 Parking Insights

06:56 Caffeinated Beverage of Choice

08:46 Anne Marie's Career Journey

11:21 Challenges in Leasing

16:00 Job Search Experience

16:58 Resume Tips and Networking

22:10 Staying Positive During Job Search

22:44 Building Confidence After Layoffs

23:57 Finding Solace in Helping Others

24:52 Navigating the Job Market

26:23 The Debate on Open for Work Banners

27:14 Caring for the Customer

29:27 The Importance of Vendor Relationships

31:21 Adapting to a Changing Workforce

35:38 The Role of Leadership

42:28 Empathy in Leadership

46:18 Final Thoughts and Farewell

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In this episode of Boss Talks, host Evan Happel sits down with Bobbi Steward, CEO of Revyse, to discuss the challenges and insights of running a startup in the PropTech space. Bobbi shares her journey from working in multifamily marketing to founding Revyse amidst the myriad of tech solutions available in the industry. The conversation delves into the complexities of vendor management, the importance of community support in startup success, and pivotal moments that led to the creation of Revyse. Bobbi also talks about the balance between family life and startup demands, highlighting the relentless yet rewarding nature of her work. The episode offers a peek into the evolving roles within the multifamily sector, namely the integration of marketing and tech oversight, and the value of data analytics. Bobbi’s candid discussion provides valuable lessons for anyone interested in PropTech, startups, and the multifamily industry.

00:00 Introduction to Boss Talks

01:40 Meet Bobbi Steward, CEO of Revyse

02:46 Balancing Startup Life and Family

06:31 The Multifamily Industry Experience

10:38 The Role of Technology in Multifamily

15:22 The Birth of Revyse

18:32 Challenges in Vendor Management

25:56 The Perfect Timing for Change

26:54 Building a Supportive Community

29:50 Unexpected Growth and Opportunities

31:30 Empowering Operators with Data

34:20 The Role of Marketing in Tech Decisions

38:37 The Importance of Pilots in Tech Implementation

46:12 Centralizing Tech Decisions

50:35 Concluding Thoughts and Future Opportunities

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In this episode of Boss Talks, host Evan Happel welcomes Toni Blake, a multifamily industry veteran with nearly five decades of experience. The conversation covers Toni’s history in the multifamily industry, her innovative approaches to leasing and training, and the launch of her new free resource platform, Totally Toni. Toni shares memorable anecdotes, including her unique tour bus journey during the COVID-19 pandemic, her passion for socially responsible activities, and her resilience following personal and professional challenges. The episode also delves into her artistic endeavors and the significance of butterflies in her life as symbols of positive transformation. Key initiatives such as personalized leasing techniques, the Kindness Challenge, and community service ideas are highlighted, providing listeners with actionable insights and inspiration for boosting engagement and spreading positivity.

00:00 Introduction and Guest Welcome

01:37 Toni Blake's Exciting Announcement

02:33 Getting Hyped: Music and Energy

04:14 Funny and Memorable Parking Stories

06:01 Caffeinated Conversations

07:43 Toni's Daughter at the Olympics

10:29 Journey into Multifamily Industry

14:39 Freestyle Leasing Philosophy

21:12 Incorporating Comedy into Training

26:01 Innovative Maintenance Ideas

28:43 Innovative Maintenance Strategies

30:01 Creative Sticker Faces for Maintenance

32:13 The Cost and Hassle of Moving

34:07 The Untold Story of the Bus Tour

43:02 Totally Toni's Creative Vault

46:31 Spreading Kindness and Community Service

53:27 The Butterfly Moment and Personal Transformation

56:39 Conclusion and Final Thoughts

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Welcome to the 100th episode of Boss Talks! In this milestone installment, host Evan Happel brings on his friends and special guests, Monica and David Hickman, to share their inspiring journey of building a business around creating environments where people belong. Hailing from the Charlotte area in North Carolina, Monica and David are the dynamic duo behind Social Hub, a company that brings fun and community connection to apartment living across the Carolinas.

The Hickmans' story began long before they started their business venture. Having worked together in the past, they discovered their shared passion for hospitality and connection. David played a pivotal role in teaching Evan to embrace fun in the workplace, and Monica had always harbored a dream of starting a business with David. Their passion and commitment to hospitality ultimately led them to establish Social Hub, which offers resource-style events in luxury apartment communities to help foster a sense of community among residents.

As Monica and David share in the episode, their company focuses on delivering elevated, hassle-free resident events. They highlight the challenges that onsite property teams face in executing such events on their own and explain how Social Hub steps in as a solution. From hosting events with joyful excellence to offering consistent, standout services, Social Hub ensures that each event is memorable and runs smoothly, creating an amazing experience for both residents and property managers. It's no wonder they've grown rapidly, now serving around 100 communities with plans to expand into Raleigh soon.

Moreover, the Hickmans emphasize that building connections doesn't end at hosting events. They aim to create vibrant communities where people truly feel they belong. Monica and David share personal insights, including how they transformed their outdoor patio into a gathering place and how they were inspired by their families’ Southern hospitality traditions. Through their work, they strive to connect residents with each other, paving the way for natural, organic relationships to form—relationships that go beyond an event and create lasting bonds.

An integral part of Social Hub's success is the dedicated team that Monica and David have built. They take immense pride in their team, mostly composed of talented women who share the same passion for hospitality. By providing leadership opportunities and fostering a culture of innovation and creativity, Social Hub ensures that each event is unique and impactful. They’ve developed strong partnerships with sponsors like Tito’s Vodka and Anheuser Busch, further enhancing the quality and reach of their events.

As Evan wraps up this special episode, he reflects on the importance of creating spaces where people can let down their guards and connect. With Monica and David's honest sharing and heartfelt stories, it’s clear that Social Hub is making significant strides in transforming how community events are conducted in the multifamily housing industry. This 100th episode resonates with anyone looking to foster genuine community connections, emphasizing how creating environments of belonging can enrich lives and strengthen communities.

Celebrate with Evan, Monica, and David in this milestone episode and get inspired to think about how you can build environments where people feel they belong, both in personal and professional settings. And remember, Boss Talks is always on the lookout for bosses making a difference in the multifamily industry. So, if you have a story to share, reach out to Evan and be a part of the conversation!

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In the 99th episode of Boss Talks, we had the privilege of hearing from Carrie McGonagle, the Senior Vice President of Blue Mountain Community Management. Based in Oregon, Carrie has built a remarkable career in HOA management over the past thirteen and a half years, despite never planning to enter the field. It was fascinating to delve into her journey, mutual connections, and her philosophy on leaving things better than she found them.

Carrie's path into HOA management was anything but straightforward. Interestingly, she found her way to the industry by chance, starting after an economy-induced job shift. Despite a degree in accounting and various roles in the banking and multifamily housing sectors, it was a temp job at Blue Mountain that ultimately launched her community management career. Today, she enthusiastically manages both clients and employees, stressing the importance of building sincere relationships and understanding the unique needs of each community she serves.

Building community is at the heart of Carrie's mission, both professionally and personally. She emphasizes the value of genuine interactions and connecting over common interests. For Carrie, it's about fostering relationships that go beyond surface-level transactions. Whether through simple acts, like inviting someone for coffee, or by nurturing professional bonds, Carrie believes that authentic connections often lead to personal and professional growth.

Carrie also shared insights about the unique dynamics and challenges within HOA management. From quirky parking scenarios to adapting HR practices to fit the community's shifting needs, she understands that flexibility and empathy are crucial in her field. Her dedication to not only her own development but also that of the industry highlights her commitment to improving the experience for everyone involved.

To future-proof the community management field, Carrie advocates for continuous learning and adaptation. Recognizing that employees' expectations evolve, she emphasizes the significance of maintaining a supportive work environment and encouraging professional development. By investing in people, she's not just focusing on immediate results but ensuring the long-lasting success and resilience of her team and industry.

We appreciate Evan's thoughtful and engaging conversation with Carrie, offering a glimpse into her philosophy and strategic outlook. Her story is a testament to the possibilities within community management, and how evolving industries can nurture meaningful careers. For those passionate about making a difference in their communities, Carrie's insights provide valuable guidance and inspiration.

Tune in next week for the 100th episode of Boss Talks, where Evan will continue to bring you more inspiring stories and insights from industry leaders. Whether you're in the HOA, condo, or apartment world, there's always something to learn and take away from each episode. Interested in sharing your journey? Reach out to Evan—he's eager to hear from bosses striving to make a positive impact.

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In this episode of 'Boss Talks,' Tiana Heath, Senior Manager of Industry Relations at the National Apartment Association (NAA), shares her professional journey, transitioning to her new role just before the Apartmentalize event and her responsibilities that encompass supporting member volunteers and spearheading educational initiatives.

The conversation delves into her move from Kansas City to Washington, DC, and strategies for building community both personally and professionally. Additionally, she shares about her inspiring journey in property management, beginning from an apartment locator to a national role handling regional teams and highlighting the significance of community and support systems.

Volunteering and diversity in the workplace also feature prominently, showcasing personal experiences and emphasizing the value of representation and active participation in industry surveys and committees.

Reflective insights into mentorship, governance, and staying informed about legislative issues underline the importance of industry engagement and continuous learning.

She also stresses the necessity of understanding financial nuances and tackling complex tasks, encouraging individuals to embrace challenges and seek further education and mentorship.

The overarching message celebrates persistence, adaptability, and the rewarding path through property management and multifamily housing.

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01:22 Meeting Kendall Barnard

03:03 Kendall's Background and Work in Philly

03:40 Joining Corman Residential

06:41 Industry Connections and Networking

08:55 Building Community

11:42 Parking Stories

17:04 Caffeinated Beverage of Choice

17:29 Kendall's Journey in Multifamily

18:09 Early Career Experiences

24:03 Exploring Career Paths in Real Estate

24:16 Understanding Property Management

24:44 Career Growth and Opportunities

25:17 Challenges and Solutions in the Industry

25:36 The Importance of Networking

26:13 Certifications and Professional Development

28:00 Engaging the Younger Generation

28:36 The Role of Suppliers in Multifamily

29:32 Inspiration from Industry Leaders

45:00 Concluding Thoughts and Future Plans

Welcome back to another episode of Boss Talks, and wow, do we have a treat for you today! Episode 97 features the incredible Kendall Barnard, who hails from Pennsylvania but has made her mark in the bustling city of Philadelphia. We recently crossed paths at Apartmentalize in Philly and it was a great experience. From the Melanin and Multifamily Allies Mixer to our Boss Brunch, it was amazing to interact with Kendall in her home turf.

Kendall, currently a General Manager with Korman Residential, has a fascinating journey in the property management world. She isn't just managing properties; she's building vibrant communities and enhancing lives. She shared some touching insights about her role and the influence it has on both her personal and professional life. Kendall puts a strong emphasis on being a positive force within her community. Whether it’s belting out a cheerful "Good Morning!" from the mezzanine level or ensuring new trainees receive proper guidance, Kendall's dedication is truly heartwarming.

The episode also covered some fun and challenging industry stories. Kendall recounted a memorable parking incident involving a "barnacle" — a large device affixed to car windshields to prevent unauthorized parking. Let’s just say, it was a mix of neighborhood theatrics and a touch of tension. Despite the drama, with tempers cooling down and apologies exchanged, the parking offender became a respectful resident.

Another engaging segment delved into Kendall's career trajectory. Believe it or not, her entrance into property management wasn't part of the plan. Initially set on a nursing career, Kendall stumbled into this field while trying to rent an apartment. From a part-time leasing agent dealing with not-so-glamorous properties to advancing into higher roles, her message was clear: the multifamily industry holds more potential than many realize. Kendall underscored the importance of mentorship and the many certifications available that help professionals grow and thrive in this sector.

Kendall also highlighted the essential role of suppliers in property management. Companies like InterSolutions and Restore Core are crucial to the smooth operation of residential communities. Her point? Building strong relationships with suppliers can make or break property management operations. It's always enlightening to hear how the synergy between suppliers and property managers leads to the success of the community overall.

To wrap things up, Kendall shared her passion for bringing more visibility to the property management industry. She suggested using social media platforms like TikTok to connect with the younger generation and even floated the idea of a TV show to demystify the field. Her energy and innovative thinking are infectious, leaving us inspired to view property management not just as a job, but as a community-building, life-enhancing career path.

All this and so much more on this insightful episode of Boss Talks. If you missed it, be sure to catch up on past episodes on your favorite podcast platforms like Spotify or Apple Podcasts. And as always, if you've got a story or insight to share, don’t hesitate to get in touch – you could be our next featured guest!

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Hello everyone! Welcome to another episode of "Boss Talks." We're thrilled to have Misty Rowell with us today. Misty is the Director of Operations at Neiders Company and an industry veteran of 18 years. Today, we dive deep into her journey, leadership style, and the wisdom she's gathered over nearly two decades.

She opens up about the emotional roller coaster she experienced after being laid off. Her career, like many others, is more than just a job; it’s a passion. "Changing employment can be incredibly raw, with feelings of shame and embarrassment," Misty shares. However, it's in these challenging times that we discover who truly supports us. The solidarity of her friends and peers was a silver lining that helped her navigate this tough period.

For Misty, the support from her LinkedIn community and industry peers played a critical role during her layoff. Messages of encouragement, virtual hugs, and career opportunities poured in, giving her the strength to move forward. She emphasizes how small gestures can significantly impact someone struggling, a testament to the power of kindness and community.

Networking was a vital factor in Misty’s career transition. She speaks about the importance of building and maintaining professional relationships. Her current role at Nader's was made possible through years of networking with Frank, the VP. “Establishing trust and relationships over the years made the decision easier,” Misty explains, highlighting the advantages of internal referrals and known working styles.

Misty wasn’t always a leader driven by empathy and emotional intelligence. It was after joining Thrive as a regional manager that she realized the critical role these qualities play. She stresses that empathy is a skill that must be developed over time, likening it to lifting weights at the gym. This new approach helped her address team issues more effectively by understanding their perspectives and acknowledging their emotions.

Curiosity is another cornerstone of Misty’s leadership philosophy. She believes in the power of asking "why" to understand underlying issues better. By being approachable and open-minded, Misty fosters an environment where her team feels safe to share their struggles and successes. Her advice? “Ask your team, ‘What would you do if you were in my role?’” This simple question can yield invaluable insights and foster a more collaborative workplace.

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This episode of Boss Talks takes us through Joy Arinze’s fascinating career path, her reflections on vulnerability, community building, and her impactful stint in program management.

One of the key takeaways from Joy’s approach to life and community building is the importance of vulnerability. She shared how her initial curiosity about people has evolved into a practice of honest sharing. By opening up about her own experiences, Joy creates a space where others feel comfortable doing the same. This genuine exchange fosters deeper connections and a more authentic community.

Joy's professional journey is nothing short of inspiring. Starting in student housing, Joy navigated various roles that ultimately led her to program management in multifamily housing. She highlighted the vital role of thoughtful solutions in tackling widespread issues like parking. By leveraging technology and data, Joy drove impactful changes that enhanced both business operations and resident experiences.

In a touching segment, Joy recounted her move back to Nigeria to start a foundation aimed at helping internally displaced persons. Her firsthand experience with the economic and political challenges in Nigeria underscored her commitment to making a tangible difference. Despite facing obstacles, Joy's work in providing aid and restoring dignity to those affected remains a significant part of her story.

Joy’s passion for program management shines through as she describes it as turning chaos into clarity. She explains the distinct roles of product, program, and project management, emphasizing the importance of strategic partnerships with prop-tech companies. Her experience at Equity Residential showcased her ability to drive initiatives that align with organizational goals while leveraging technology to its fullest potential.

Joy believes that the future of work, especially in multifamily, lies in embracing technology and fostering an inclusive culture. She advocates for diverse perspectives and flexible work environments that accommodate varying personal circumstances. Joy’s insights call for a shift towards more intentional and empathetic decision-making processes within organizations.

Finally, Joy opens up about her gap year, a period marked by travel, introspection, and continuous learning. This time allowed her to reassess her career goals and personal values. Joy’s journey through uncertainty highlights the importance of community and empathy, especially during times of significant change and challenge.

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In this 94th episode, we're thrilled to introduce you to a remarkable guest: Jillian Fikkert. Jillian is the VP of Sales and Marketing with Buckingham Companies. Her transition to Buckingham has been nothing short of transformative for both her personal and professional life.

Jillian started our conversation by diving into her extensive background in the industry, having spent over two decades building a stellar reputation. She's no stranger to change, having relocated to Pennsylvania on a whim for a job opportunity, a decision that allowed her to start afresh and build a strong community in a new environment.

Networking has been a cornerstone of Jillian's career. She's always looking to make authentic connections, valuing the relationships that go beyond mere transactions. According to Jillian, fostering a genuine network where people feel comfortable reaching out and sharing ideas is crucial. Whether it's seeking advice, recommending others for opportunities, or simply catching up, these connections have been instrumental in her career growth.

When Jillian's previous role underwent a reorganization, she found herself at a crossroads. Instead of seeing it as a setback, she viewed it as an opportunity. With an optimistic mindset and the support of her network, Jillian navigated through this period with resilience. She emphasized the significance of being open about your journey and leveraging your network to explore new opportunities. Jillian's transparent approach not only helped her but also allowed her to assist others in finding roles that fit them better.

Jillian also touched on the importance of maintaining a good reputation. She believes that being approachable and willing to have meaningful conversations plays a big role in how you're perceived. She highlighted that it's crucial to be consistent in your interactions, ensuring that they're not just one-sided but mutually beneficial. Your reputation is built over time through consistent, positive actions and genuine engagement with others in your field.

One of the standout moments in our discussion was Jillian's approach to job hunting. Instead of conducting her search in secrecy, she chose transparency. By openly sharing her journey, she received a wave of support from her network, leading to numerous opportunities. She stressed the importance of knowing your non-negotiables and what you need from your next role. Jillian's experience shows that being upfront and clear about your goals can lead to more aligned opportunities.

A significant part of Jillian's current role at Buckingham involves empowering her team and driving innovation. She believes that the multifamily industry is currently experiencing a renaissance, especially in tech adoption. Her team is heavily focused on leasing centralization and understanding the best tech solutions that can streamline their processes. Jillian encourages an open-minded approach to new technologies, ensuring that the end-user experience is always at the forefront.

In addition to leading her team, Jillian highlighted the importance of cross-functional collaboration. Decisions around technology and processes should never be made in isolation. By involving different departments and getting buy-in from multiple stakeholders, you can ensure that the solutions you implement are effective and well-received.

Jillian’s insights on building a network, cultivating a good reputation, and empowering teams are invaluable. Her journey from facing a career transition to finding a new role that aligns with her values is inspiring. For those navigating through their own career paths, Jillian’s story is a reminder to stay optimistic, be open about your journey, and lean into your network.

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Welcome to a special episode of Boss Talks from Apartmentalize 2024! Host Evan Happel is joined by Don Beveridge from Community Boss to discuss the latest trends and innovations in the multifamily housing industry. In this insightful conversation, they dive deep into the growing concerns around fraud prevention, highlighting how new technologies and even AI are shaping this ever-evolving challenge. They explore how companies are tackling fraud with various solutions, from validating documents to assessing financial stability through bank records.

Next, they transition into the topic of centralization in property management, discussing how the industry's administrative and maintenance tasks are becoming increasingly specialized and often managed offsite. This shift aims to enhance consistency, reduce errors, and allow on-site staff to focus more on resident-facing roles.

The discussion also covers the introduction of new staffing models in third-party management, aimed at achieving cost parity with owner-operators while offering the flexibility of centralized services.

Moreover, they explore the impact of these changes on career paths within the industry, moving from traditional career ladders to more flexible career lattices. The importance of learning from other industries and adopting technologies not originally designed for multifamily housing is also emphasized.

Finally, Evan shares exciting personal news about building a new home office studio, reflecting on his journey of remote working and aiming to enhance his Boss Talks setup.

Don't miss this engaging and comprehensive exploration of the multifamily housing landscape at Apartmentalize 2024. Tune in for expert insights, industry trends, and much more!

00:09 Introduction to Boss Talks at Apartmentalize 2024

00:44 Discussing Industry Trends and Expectations

01:13 The Growing Issue of Fraud Prevention

02:09 Technological Arms Race in Fraud Detection

07:52 Centralization in Leasing and Maintenance

10:26 Specialization and Efficiency in Property Management

15:15 Innovative Staffing Models and Career Lattices

18:20 The Role of Technology in Modern Property Management

19:03 The Growing Complexity of Technology Governance

20:49 Insights from Industry Interviews

24:07 Challenges with Leasing and Amenities

27:21 Maximizing Revenue from Amenities

30:02 Innovative Parking Solutions

31:33 Building a Home Office Studio

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00:00 Introduction and Guest Welcome

01:40 Meet Monique Edwards

03:00 Excitement for Apartmentalize in Philly

03:56 Monique's Professional Journey

06:00 Building Community and Hospitality

08:21 Caffeinated Conversations

10:42 Career Path Insights

23:10 Philly Slang and Fun

26:58 Philly Cheesesteak Etiquette

29:21 Volunteering and Career Growth

30:05 Impact of Association Involvement

41:04 Upcoming NAA Event

46:54 Final Thoughts and Encouragement

This is episode 93, and our guest is the incredible Monique "Mo" Edwards. We are thrilled to have Mo join us, especially after meeting her at Apartmentalize last year in Atlanta. She’s a valuable member of Melanin and Multifamily and is bringing some Philly flair to our conversation today as we prepare for our trip to Apartmentalize in Philadelphia.

She started with a degree in PR and marketing and had dreams of becoming a celebrity publicist. However, life had other plans, and Mo found her way into the multifamily industry thanks to a nudge from her sorority sisters. Over the last 13 years, Mo has held various positions, from leasing consultant to regional support specialist, and she currently thrives on the supplier side of the business.

One of Mo’s main passions is building community, both professionally and personally. She connects people, resources, and opportunities, fostering a strong sense of community wherever she goes. In our conversation, she highlighted the importance of hospitality and making people feel special, whether it’s through a shared meal of tacos or Asian cuisine or simply by reaching out and making connections.

Volunteering is another area where Mo excels. Her contributions to the Pennsylvania Apartment Association have not only advanced her career but also empowered her to give back to the industry. She encourages everyone to get involved with their local associations and even shared how volunteering has enriched her life, both as a PTO chair and through various roles within the association.

Looking ahead to Apartmentalize, Mo is excited to speak on a panel about career development and employee retention. The session, titled "Career Metamorphosis: Transforming Employee Ambitions into Realities," will dive into actionable solutions to help keep talented employees engaged and growing within their companies. It’s an important topic, especially in an industry where turnover and quiet quitting are common challenges.

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00:00 Introduction to Boss Talks Episode 92

00:13 Meet James Spearman

05:57 Building Community: James' Approach

09:42 Hospitality and Personal Touch in Property Management

18:25 James' Journey from Restaurant Industry to Property Management

22:27 A Life-Changing Event

23:06 Recovery and Determination

23:38 Learning to Live Again

25:21 Reflections on Life and Relationships

26:36 Lessons in Leadership

29:25 Building a Strong Team

32:45 The Importance of Networking

36:32 Conclusion and Final Thoughts

James, who currently works with Village Green in Michigan, began his career in the restaurant industry. It was during a shift as a fry cook at Buffalo Wild Wings that a friend introduced him to property management. Intrigued by the potential and the people-centric nature of the job, James embarked on a career that would eventually see him competing as one of the top leasing specialists. However, he balanced two demanding jobs, working over 70 hours a week, which inevitably took a toll on his health.

In Christmas week of 2015, James experienced a life-changing event. He had a heart attack in his sleep, followed by multiple seizures. Thanks to the quick thinking of a friend and the skilled intervention from emergency medical services, James was resuscitated multiple times and placed in a coma. He woke up three days later on his birthday, unaware of the ordeal he had faced. During his month-long recovery, he had to relearn basic motor functions and regain his memory. This harrowing experience forced James to reevaluate his life, work habits, and overall perspective.

His near-death experience emphasized the importance of community and the simple joys of living. James had to learn how to live, laugh, and love all over again, which he now brings to his professional life in property management. He discovered that building strong relationships with residents and being his authentic, corny, and endearing self helped create a positive and welcoming environment.

James' leadership style extends beyond management; it's about fostering a community. By engaging genuinely with his team and residents, he ensures everyone feels valued and heard. This approach not only enhances workplace dynamics but also bolsters community spirit. Through his involvement with the Detroit Metro Apartment Association (DMAA) and other industry platforms, James emphasizes the importance of networking and being selfless in property management.

James' story is a testament to resilience and the power of community. It's a reminder that we can rise above our struggles by prioritizing genuine human connections and embracing our true selves. As we move forward, let’s take a page from James’ book and focus on the people around us, fostering environments where everyone can thrive.

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00:00 Welcome to Boss Talks Episode 91

00:04 Introducing James Pfeiffer and ACCU

02:07 Community Building and HOA Management

05:27 Personal Insights: Cooking and Coffee

06:42 The Origin Story of ACCU

09:38 Challenges and Expansion of ACCU

10:17 The Impact of COVID and Mountain Communities

23:49 Tech Features and Community Benefits

24:25 Accounting Software and Integration

25:50 Communication Challenges and Solutions

30:09 Impact of COVID on HOA Management

31:33 Artificial Intelligence in HOA Management

James, who now helms ACCU, spoke proudly about the company’s origins and growth. Founded by his father in 1979, ACCU started as a local property management company and has since grown into a significant player in the Denver area. James emphasized the unique culture and dedication required to manage community associations effectively. He highlighted how ACCU has successfully managed both apartment and HOA complexes, thanks to the solid foundation laid by his father. Intriguingly, the company has stayed true to its roots, focusing on local communities even as the industry evolves.

Managing community associations is no cakewalk, especially with the varied dynamics at play. James highlighted how mental health can significantly impact interactions within communities. During the pandemic, they noticed an increased strain on residents and staff alike. By training their staff to approach each situation with empathy and understanding, ACCU endeavors to maintain harmony and address the root causes of conflicts. This compassionate approach, combined with fostering strong relationships within the community, helps to build a resilient and supportive environment.

A significant portion of the conversation revolved around James’s new tech venture, Saga. Saga is a tech startup designed to facilitate more effective connections between HOA communities and managers. Think of it as a hybrid between LinkedIn and Uber for community managers. James’s platform ensures that a manager’s expertise and accomplishments are well-documented and recognized, which in turn helps communities find the right fit for their needs. The true innovation lies in seamless transitions – if a manager leaves, the community retains all operational continuity thanks to Saga’s robust infrastructure.

James also touched on the emerging trends of artificial intelligence and outsourcing within the industry. While AI can drastically enhance efficiency – such as through automated responses to common queries – it also raises concerns about the loss of personal touch. ACCU is cautiously optimistic about integrating AI, balancing technological advancements with the human element crucial to community management. Outsourcing, especially for administrative roles, has proven valuable amidst labor shortages, albeit with careful selection to ensure quality service.

The conversation between Evan and James wrapped up with reflections on the future of community management. With an array of innovative tech tools and a solid grounding in compassionate service, ACCU and Saga are poised to lead the way in fostering healthier, more engaged communities. As James aptly put it, “In a world where big corporate interests feel like they're taking over, we're returning to some moral values that customers look for.” It’s clear that through family heritage, a commitment to local communities, and forward-thinking tech, James Pfeiffer is setting a brilliant example in the world of community management.

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00:00 Introduction and Guest Welcome

00:45 Community Boss Solutions Overview

01:23 Renee McIntyre's Career Journey

01:45 Transition from Hospitality to Multifamily

04:53 Building Community and Hospitality Insights

07:11 Hosting and Hospitality Tips

13:02 Excitement for Apartmentalize in Philly

20:58 Doing Things the Right Way

24:32 Career Advancement Through Collaboration

25:10 The Importance of Doing Your Best

28:42 The Impact of AI on Industries

30:25 AI's Rapid Adoption and Its Implications

31:54 New AI Features and Their Uses

35:14 AI in Multifamily Housing

46:44 Personal Uses of AI

48:34 The Value of Authenticity in the Age of AI

Renee's career journey began in the field of tourism and hospitality management, where she honed her skills in event coordination. Life, as it often does, threw a curveball at Renee, leading her to transition to the multifamily industry. Despite the shift, Renee found numerous parallels between hospitality and multifamily, from creating great experiences to ensuring people feel at home. Her story is a testament to embracing change and finding synergy between seemingly different industries.

A core theme in Renee's professional ethos is her commitment to doing things the right way. This isn't just about striving for perfection but about giving one's best effort in every endeavor. Renee credits her father for instilling this philosophy in her – the idea that "how you do anything is how you do everything." She emphasizes the importance of not just completing tasks but exceeding expectations and contributing to the overall success of a project. It’s a mindset that fosters collaboration and drives professional growth, proving that a little extra effort always goes a long way.

AI is a hot topic, and Renee dives into its potential impact on the multifamily industry. She highlights recent advancements from Google and OpenAI, such as the ability to use a camera for inputs and the new search generative experience. While exciting, she cautions against hasty implementation. The technology has significant implications for leasing and resident communication, and it's crucial to ensure accuracy and inclusivity in AI's applications. Renee also envisions AI tools simplifying maintenance tasks and enhancing marketing strategies. However, she underscores the importance of vigilance and continuous learning in utilizing these tools effectively.

In an age where AI can book your vacation or suggest dinner based on your pantry's contents, Renee argues that authenticity remains our greatest asset. She points out that while AI complements our efforts, it's our unique human experiences and genuine interactions that truly matter. Authenticity builds trust and fosters real connections, both personally and professionally. Renee’s emphasis on being genuine, whether providing feedback to a team or engaging with residents, is a reminder that our personal touch is irreplaceable.

Renee McIntyre’s insights on 'Boss Talks' offer a blend of practical advice and inspiration. From navigating career transitions and embracing AI to maintaining authenticity, her perspective enriches our understanding of the multifamily industry and beyond. Stay tuned for more episodes and don’t hesitate to get involved if you’d like to share your story on Boss Talks.

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AJ shares insights from his experiences, including his unique approach to building community both professionally and personally. He emphasizes the importance of stepping out of one’s comfort zone, attending local events, and engaging with others. AJ reveals his journey to becoming a Maintenance Tech III, highlighting the significance of obtaining his EPA Universal 608 certification and how it opened doors for his career. He discusses his aspirations, the potential future of maintenance, and the need for better marketing to attract new talent to the field.

Additionally, AJ touches on his broader ambitions, including side businesses and continual learning. The episode covers practical advice for young professionals and underscores the importance of taking proactive steps in one’s career. Tune in to get inspired by AJ’s dedication, motivation, and innovative thinking. Don't forget to like, comment, and subscribe to stay updated with more inspiring stories from Boss Talks.

00:00 Introduction and Guest Overview

00:14 Meet AJ Baruti: Background and Social Media Presence

00:54 Host Introduction and Community Boss Solutions

01:35 AJ's Role in the Maintenance Community

03:46 Building Community: Personal and Professional Insights

05:13 Hospitality and Personal Preferences

08:21 Career Journey and Certification

16:14 Self-Improvement and Professional Growth

21:38 Finding Balance with Humor and Hobbies

22:17 Cooking Classes: A Recipe for Connection

23:05 Joining a Run Club: Building Community

23:24 The Importance of Community in Work

23:57 Navigating Social Interactions

26:39 Challenges in the Maintenance Industry

35:14 Career Growth and Opportunities in Maintenance

40:19 Looking Forward: Future Goals and Aspirations

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She highlights the importance of enhancing customer experiences for residents using innovative tech solutions and expresses the need for ongoing improvement in resident portals. The discussion also covers the potential for creating centralized community experiences and loyalty programs to keep residents engaged.

Additionally, Kim discusses her role on several advisory boards, emphasizing the need for honest feedback to foster better product development and integration in the prop tech space. Her candid approach and dedication to building strong relationships with vendors are pivotal for driving industry innovation forward.

On a personal note, Kim shares fun anecdotes about her five large dogs, including three South African Boerbels and two Black Labs, offering a glimpse into her home life.

Don't miss this engaging conversation as we deep dive into multifamily tech trends, resident experience enhancements, and the joys of having some very big pups at home!

00:00 Introduction and Guest Welcome

00:49 Community Boss Overview

01:27 Welcome Kim Boland

01:57 Exploring Philadelphia

03:44 Building Community in Multifamily

05:47 Hospitality and Personal Preferences

08:29 Journey into Multifamily Industry

12:38 Trends and Innovations in PropTech

24:54 The Value of User Feedback

25:53 Ease of Use in Technology

26:57 Importance of Supplier Relationships

27:45 East Coast Bluntness

31:04 Roadblocks to Innovation

31:56 The Role of APIs in PropTech

34:33 Meet the Dogs

42:06 Conclusion and Invitation

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Through her conversation with host Evan Happel, Katherine delves into her techniques for building community, her take on effective leadership, and the importance of a proper mindset for overcoming challenges. Katherine candidly shares her experiences, detailing how her missionary work taught her resilience and people skills, and how she applies these lessons in the property management field today.

Katherine emphasizes the need for genuine care in interactions — whether it's in her professional life, connecting with her team, or showing hospitality in her home. Her story is also one of personal growth, illustrating how she overcame significant hardships and achieved her long-term goal of buying a BMW. Katherine's philosophy centers around taking extreme ownership and focusing on people over products.

The episode is a treasure trove of insights for anyone looking to excel in their career, be it in property management or any other field. Katherine's story will inspire you to face your challenges head-on and achieve your goals. Make sure to tune in and hear all about Katherine's incredible journey and the lessons she's learned along the way.

00:00 Welcome to Boss Talks

00:04 Introducing Katherine Maestas

00:53 Host Introduction and Community Boss

01:20 Katherine's Journey in Property Management

03:58 Building Community and Personal Connections

08:49 Hospitality and Personal Life

11:53 Mindset and Overcoming Challenges

24:02 Transition to Property Management

29:11 Gym Management and Maintenance

30:03 Importance of Property Care

32:10 Resident Expectations and Community Standards

38:03 Leadership and Extreme Ownership

44:19 The Role of Customer Service

47:08 Achieving Personal Goals

52:24 Reflection and Gratitude

53:51 Conclusion and Future Episodes

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00:00 Introduction and Guest Introduction

00:55 Community Boss Solutions

01:28 Welcoming Dena Hendry

01:59 Latinas in Multifamily Advisory Board

06:25 Building Community: Personal and Professional Involvement

07:33 PTA Involvement and Challenges

11:51 Family Life and Parenting

17:50 Leadership and Team Building

28:21 Identifying Employee Challenges

28:35 Reflecting on Past Management Experiences

29:07 Appreciation from Former Team Members

30:12 Winning the Garden State Award

33:01 Overcoming Imposter Syndrome

34:56 Balancing Introversion and Extroversion

39:29 The Importance of Mentorship

51:09 Concluding Thoughts and Future Plans

In this episode of Boss Talks, Evan Happel had the pleasure of diving into the life and career of Dena Hendry, a marketing boss in the multifamily industry. Her story offers a wealth of inspiration for anyone looking to inject passion and purpose into their professional journey.

Dena's adventure in the realm of marketing and leadership began with her role at Pettinaro Residential, where she took on the mantle of leasing and marketing manager. Her story is not just about career growth but also the integration of personal values and community involvement, making her a standout figure.

One of the key takeaways from Dena’s discussion is her view on leadership. Far from being just a position of authority, Dena views her role as akin to being a cheerleader for her team. She emphasizes the importance of supporting and uplifting her team members, helping them to achieve their own goals while collectively pushing towards greater success. This approach not only fosters a positive work environment but also propels the entire team forward, reinforcing the idea that genuine leadership is about empowerment and encouragement.

Another significant aspect of Dena's story is her deep involvement in community activities, particularly with the PTA. Her dedication to making a difference, both in her professional and personal life, is a testament to her belief in the power of community. Whether it’s advocating for better educational opportunities for children or creating a more cohesive workspace, Dena’s efforts are a reminder of the impact we can all make within our spheres.

Dena's candid admission of facing impostor syndrome and her journey towards overcoming it adds a layer of relatability to her story. It's a reminder that everyone, no matter how successful, grapples with self-doubt at times. Her story encourages us to confront our fears, lean into discomfort, and emerge stronger on the other side, equipped with a greater sense of self-worth and capability.

Dena Hendry’s story shows that it’s not just about reaching the top but about lifting others as you climb, about making a difference in the broader community, and constantly pushing the boundaries of personal development. Dena Hendry is not just a marketing director; she is a leader, a community champion, and a perpetual learner. And that's a narrative worth celebrating.

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00:00 Welcome to Boss Talks: Episode 85 with WMFHA Guests

00:49 Diving Into Multifamily Housing Advocacy and Legislation

01:46 Community Boss: Managing Physical Spaces Like a Boss

02:22 Getting Involved: Local Opportunities and EdCon Highlights

04:14 Building Community and Advocacy in Professional and Personal Lives

07:01 A Culinary Conversation: Hospitality and Favorite Beverages

10:31 Personal Journeys to WMFHA: Carter and Ryan's Stories

15:53 Addressing Housing Issues: Legislative Session Wrap-Up

26:03 The Ripple Effect of Pet Policies on Tenants

26:37 Legislative Impacts on Tenant Responsibilities and Costs

27:40 Navigating Deposit Limitations and Financial Implications

29:25 The Complexities of Rent Control and Its Long-Term Effects

31:00 Supply and Demand: The Economics of Housing Development

36:26 Transit-Oriented Development: Balancing Affordability and Growth

41:27 The Role of Political Action in Shaping Housing Policy

50:37 Engaging in Advocacy: The Importance of Community Involvement

Hello, Boss Talks fam! In episode 85, we dove deep into the world of multifamily housing politics, guided by Ryan Makinster and Carter Nelson from the Washington Multifamily Housing Association (WMFHA). Both Ryan and Carter are at the forefront of politics, legislation, and advocacy concerning multifamily housing in Washington State.

They shared insights into recent legislative sessions, including key takeaways and how these changes impact both the industry and individuals. With Washington facing a critical shortage of housing, the conversation couldn't have been more timely.

One of the hot topics discussed was rent control or, as some prefer, rent stabilization. Ryan provided a nuanced perspective on how such policies, while potentially beneficial in the short term, can significantly stymie the production of new housing in the long run.

The conversation also highlighted the importance of local involvement, illustrated through stories from WMFHA’s EdCon event. It was a powerful reminder that engagement at the local level can spark change and even influence state-wide legislation.

Both Ryan and Carter shared their journey into their current roles, emphasizing the blend of professional and personal motivations that drive their advocacy efforts. Their stories underscored a common theme: getting involved and staying active in your community is crucial, whether through nonprofit boards, local government affairs, or industry associations.

Topics like pet policies and deposit limitations were dissected. Ryan and Carter elaborated on how these laws affect not just the housing industry but the tenants themselves, often in unintended ways. They detailed how broader tenant responsibilities and costs could shift due to specific policies, highlighting the intricate balance required in crafting legislation that serves all parties fairly. Ryan candidly addressed the challenges property managers face with deposit limitations, connecting the dots to how such regulations can inadvertently increase costs for all tenants.

They unpacked the short-term appeal vs. long-term drawbacks of rent control, using real-life examples from other cities to illustrate potential outcomes. It’s clear that while protecting tenants is vital, fostering an environment where new housing can be developed is equally important.

In wrapping up this enlightening conversation, it was evident that understanding and actively participating in housing politics is not just for the experts. Whether you’re on the ground in a leasing office, behind the scenes in property management, or engaging with the community as a supplier, there’s a role for you in shaping the future of housing.

Ending on a rallying cry for involvement, the episode served as a potent reminder of the power of collective action. Whether through attending city council meetings, participating in state legislative sessions, or simply responding to industry calls-to-action, your voice matters.

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00:00 Introduction to Boss Talks and Guest Kristen Ledbetter

01:39 Exploring Kristen's Professional Journey and Candor Consulting

02:13 Partnership with Associa and Upcoming Events

02:49 Building Community: Personal and Professional Insights

03:58 The Art of Hospitality and Personal Preferences

05:09 Engaging with the Audience: Shoutouts and Interactions

07:46 Kristen's Personal Story: Overcoming Challenges

18:27 From Adversity to Advocacy: Shaping a New Path

24:55 Navigating Career Paths and Business Development

25:33 Overcoming Challenges and Personal Growth

26:03 Addressing Gender Stereotypes in the Workplace

26:49 The Power of Sharing Personal Stories

33:29 Championing Diversity, Equity, and Inclusion

38:08 The Impact of COVID-19 on Work and Personal Life

41:34 The Importance of Mental Health Awareness

43:16 Navigating Homeowner Association Dynamics

In episode 84 of Boss Talks, we heard an inspiring story of resilience, leadership, and success with Kristen Ledbetter, a name now synonymous with innovation in the HOA and condo management industry. Kristen, the powerhouse behind Candor Consulting and a pivotal figure at Associa EMB Management, shares her remarkable story with Evan Happel, shedding light on the crucial intersection of personal growth and professional excellence.

Kristen’s venture into the HOA condo world wasn't just a career move; it was a leap of faith. Originally from a small coastal town in Oregon, Kristen's early years involved dabble in various jobs, from restaurant positions to runway modeling, but her true calling, found her unexpectedly when she became the general manager of a condo hotel (condotel) at just 24 years old. This role wasn't just a job; it was a forge that shaped her resolve, tested her mettle, and laid down the foundational values she stands for today.

Kristen's personal story is a testament to her tenacity. From sleeping in her car after moving to Seattle to facing domestic abuse and rebuilding her life in Montana, she faced challenges that would have halted many. Yet, Kristen emerged stronger, using these experiences to fuel her passion for helping others and advocating for supportive leadership within the industry. Her journey underscores the importance of vulnerability, openness, and the strength found within communities.

Kristen’s approach to building both personal and professional communities is deeply rooted in the values of service, honesty, and being a steadfast cheerleader for others. Her narrative resonates with a universal truth: true leadership is about lifting others. Kristen’s story is not just about overcoming adversity but about turning those experiences into avenues for helping and inspiring others.

Her expertise shines through her work with Candor and Associa EMB Management, focusing on aiding self-managed communities and real estate agents navigate the intricate world of HOA management. It’s in these roles that Kristen’s innovative spirit truly comes to light.

A significant part of Kristen’s story revolves around mentorship and advocacy. Striving for more inclusive, supportive environments within an often challenging industry landscape, she has been a vocal advocate for mental health awareness and reforming outdated industry practices. Kristen's focus isn't just on solving current problems but nurturing the next generation of leaders through mentorship programs and advocacy within professional organizations like CAI.

Kristen Ledbetter's journey from adversity to becoming a leading voice in the HOA and condo management industry is nothing short of inspiring. Her story reminds us that the most compelling leaders are those who have weathered storms, emerged with a story to tell, and the will to make a difference. Kristen not only transformed her struggles into fuel for her success but also became a beacon for change, advocating for a more inclusive, empowered, and compassionate professional community.

In a world where personal and professional struggles often intersect, Kristen’s narrative is a powerful reminder that true success encompasses more than just professional accolades; it’s about how we uplift others through our journey. Kristen and Evan’s conversation not only highlights the importance of resilience in leadership but also illuminates the path for those looking to make an impact in their communities and industries.

So, whether you’re in the throes of professional challenge, looking to make a leap into a new venture, or navigating the complexities of HOA and condo management, let Kristen Ledbetter's journey inspire you to lead with heart, innovate with purpose, and always, always, pave the way for others.

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00:00 Welcome to Boss Talks Episode 83

00:23 Introducing Katie Phelan-Chostner and One Up Floors

01:54 Community Boss: A PropTech Solution Spotlight

02:35 Katie's Journey: From Industry Newcomer to Flooring Innovator

03:41 Building Community and Hospitality Insights

08:05 The Evolution of One Up Floors: A Decade of Growth

13:56 Leadership and Authenticity: Katie's Approach to Business

19:00 Embracing Imperfection and Authenticity in Life and Work

25:14 Celebrating Family Support and Personal Sacrifices

25:48 The Power of Community and Village Parenting

27:58 Embracing Early Mornings for Personal Time

29:28 The Importance of Transparency and Embracing Failures

30:12 Mentorship and Giving Back to the Industry

36:00 Advocating for the Industry and Legislative Involvement

43:06 The Impact of Community Feedback and Collaboration

47:47 Looking Forward to Industry Events and Community Growth

In this episode of Boss Talks, host Evan Happel had the pleasure of sitting down with the dynamic Katie Phelan-Chostner. Katie, known for her role in shaking up the flooring industry with 1Up Floors, shared her journey from industry newcomer to an innovator challenging the norms of perfection and emphasizing the value of authentic hard work.

Katie has carved a niche for herself by leading with a philosophy embracing imperfection. This theme resonated through our conversation as Katie opened up about her personal and professional life, highlighting the intertwined nature of the two realms. For Katie, the journey hasn't been about striving for the unattainable goal of perfection but rather about embracing authenticity. She candidly shared stories from her career, her role as a mother, and her drive to make meaningful contributions to the industry and her community. "Being authentic and allowing your employees to show up as themselves, to work hard but also recognize that no one is perfect," is a mantra that Katie lives and leads by.

One of the most illuminating moments was when Katie discussed her approach to building community both in her personal life and at 1Up Floors. She likens the process to building a house, stating, "building the spirit of community starts with the foundation: a good foundational level of trust, understanding, and acceptance." It's this foundation that has allowed Katie and her team to create a workplace where everyone feels comfortable to be their true selves, which she views as a marker of success.

Katie promotes a psychologically safe workplace where employees can admit when they're having a tough day openly. This level of honesty and transparency fosters a supportive environment that strengthens the team's bond. Katie is passionate about mentoring and helping her team grow, even if that means outgrowing the company itself.

Katie recounted her experience giving testimony in Olympia, emphasizing the importance of involvement in legislation that impacts the multifamily housing industry. Her story is a reminder for all of us in the multifamily industry to "respond to call to actions... never underestimate the ability to let your voice be heard".

As we wrapped up the chat, the excitement about the upcoming EdCon was palpable. Katie's enthusiasm for the event and the industry's future reminded listeners of the power of community within the multifamily housing space. Her closing thoughts encapsulated the essence of Boss Talks and her life's philosophy: "Learn, connect, grow. It doesn't matter where you are in your career; there's always room to embrace those three things."

In this episode of Boss Talks, Katie Phelan-Chostner reminded us that authenticity, hard work, and a supportive community are the keystones of success in business and life. Her story is a testament to the power of showing up as you are and the beauty of embracing the imperfect journey towards making a meaningful difference.

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00:30 The Unique World of Student Housing in Cheney, Washington

02:09 Libby Patton: A Day in the Life of a Community Manager

04:42 Building Community and Hosting Events in Student Housing

08:53 Hospitality at Home: Libby's Go-To Meals and Hosting Tips

11:36 From College to Career: Libby's Journey into Property Management

18:46 Navigating Challenges and Successes in Student Housing

21:21 Looking Ahead: The Future of Student Housing Post-COVID

22:51 Exploring Affordable Housing Solutions for Young Professionals

23:07 The Appeal of Shared Living Spaces Beyond College

24:22 Navigating the High Costs of Living Post-Graduation

25:55 Award-Winning Property Management: A Case Study

27:35 Leadership and Advocacy in Property Management

30:23 The Impact of Government Policies on Housing

36:02 The Economics of Housing and Market Dynamics

43:27 Leveraging Social Media in Property Management

Throughout the episode, they delve into the unique challenges and strategies involved in managing a college town property, particularly in a remote location. Libby shares her multifaceted experience pursuing a master's in organizational leadership and her role as the sole student housing manager in her company's portfolio.

Emphasizing the importance of building community through events and activities, Libby discusses how her property fosters connections among students to enhance their university experience. Additionally, the conversation touches on the impact of COVID-19, Libby's personal journey of adopting siblings, her involvement in the Washington Multifamily Housing Association (WMFHA), and her insights into property management's legislative and economic aspects. The episode also explores the burgeoning trend of shared living spaces for recent graduates and the broader implications of housing policies on the property management sector.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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00:00 Welcome to Boss Talks: Introducing Megan Orser

00:27 Megan Orser: The Smart Chick Behind Smart Solutions

01:12 Exploring the IRO Community with Megan

01:59 Getting Giffy with Megan Orser

02:19 Community Boss: Enhancing Multifamily Living Spaces

03:01 Megan's Journey with Community Boss and Boss Talks

06:23 The Power of Showing Up: Megan's Approach to Community Building

09:11 Megan's Entrepreneurial Journey and Smart Apartment Solutions

12:32 Hospitality Through Food: Megan's Crock Pot Ribs Recipe

15:05 Megan's Caffeine Preferences and the Story of a Special Mug

26:49 The Birth of Smart Moves: A Journey from Frustration to Innovation

27:33 Expanding Horizons: From Managing for a Representative to Becoming Independent Rental Owners

28:06 Discovering the Power of Community and Networking

29:02 Challenges and Stereotypes Faced by Independent Rental Owners

30:09 Stepping into Leadership: My Path to Chairing the IRO Committee

32:37 The Identity Crisis of Independent Rental Owners

34:16 Comparing NAA and IRIM: Focus Areas and Membership Benefits

37:01 Addressing Public Perception and Legislative Challenges in the Rental Industry

48:44 The Power of GIFs: Leveraging Social Media for Branding and Engagement

54:08 Closing Thoughts and Invitation to Boss Talks

Welcome back to another episode of Boss Talks, where we delve into the minds of industry leaders, innovators, and trailblazers. Today, we're thrilled to bring you an exclusive conversation with the dynamic Megan Orser, the smart chick behind Smart Solutions, including Smart Apartment Solutions and Smart Moves LLC.

Megan's entrepreneurial spirit is encapsulated in her leadership at Smart Apartment Solutions and Smart Moves LLC, companies renowned for their insightful, solution-oriented approach to multifamily living and management. Megan's knack for delivering valuable industry insights, free-of-charge tips, while also running a business, underscores her commitment to enhancing the multifamily landscape.

A significant part of our discussion centered on the Independent Rental Owners (IRO) community and its profound impact on the multifamily industry. Megan, an active participant and advocate within the National Apartment Association (NAA), shares her invaluable perspectives on the challenges and opportunities facing IROs. Her involvement in shaping awareness and support for IROs highlights the crucial role these owners play in the industry.

Our conversation took a lively turn as we explored the fascinating world of GIFs. Megan shared her journey into leveraging social media through animated GIFs, enhancing brand engagement in a visually compelling and accessible way. Her success story in harnessing the power of GIFs for branding and communication is both inspiring and instructive for professionals looking to elevate their digital presence.

Evan takes a moment to introduce Community Boss, a pioneering solution designed to streamline the management of parking, amenities, and community spaces in multifamily complexes. The platform encapsulates the essence of making multifamily living spaces enjoyable, convenient, and revenue-generating for property managers and residents alike.

Reflecting on her experiences, Megan expressed her admiration for Community Boss's innovative solutions, predicting her eventual collaboration to enhance the living experiences within her purview. Her enthusiasm speaks volumes about the transformative potential of leveraging such platforms to address common challenges in multifamily living.

In an industry where community and belonging are paramount, Megan shares her simple yet profound approach to building both personal and professional networks: showing up. Her emphasis on consistency, whether in attendance or support, underscores the significant impact of presence in fostering relationships and driving success.

As we wrapped up this engaging episode, it was evident that Megan Orser's journey is a testament to innovation, determination, and the power of community in shaping the multifamily industry. Her insights into the IRO community, coupled with her explorations into digital engagement through GIFs, offer valuable lessons for professionals seeking to make a mark in their fields.

Join us next time on Boss Talks for more inspiring conversations with industry leaders who are redefining the landscape of multifamily living and beyond. If you're passionate about your work and have a story to share, we'd love to host you. Connect with us and become part of a community that celebrates leadership, innovation, and success in every form.

Until then, keep being the boss of your journey.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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00:29 Introducing Latinas in Property Management

01:36 A Journey of Growth and Representation

02:09 Spotlight on Latinas in Property Management: Introductions and Stories

09:52 Building a Community: The Mission of Latinas in Property Management

11:42 Empowering Conversations: Breaking Barriers and Fostering Growth

12:38 The Importance of Representation and Creating Spaces

13:57 Support and Mentorship: The Core of Latinas in Property Management

16:04 Expanding the Impact: National Reach and Company Initiatives

27:30 The Power of Supplier Partnerships and Community Support

32:01 The Power of Group Support and Facing Challenges Together

32:38 Expanding the Community: From Local to Nationwide

32:55 Building a Vibrant Community: The Role of WhatsApp and Seminars

33:57 Upcoming Events and Collaborations: A Sneak Peek

34:41 Launching Hispanics in Multifamily: A New Chapter

37:02 Empowering Through Education and Training Programs

38:31 Celebrating Success and Overcoming Stereotypes

41:04 The Importance of Support Systems and Personal Growth

44:11 Promoting Talent and Creating Opportunities

52:30 Looking Forward: The Future of Latinas in Property Management

The world of property management is vast and diverse, yet specific groups within the industry are only beginning to receive the spotlight they truly deserve. One such group is the trailblazing Latinas in Property Management (Latinas in PM), a vibrant community dedicated to uplifting and advocating for Latina professionals in the multifamily industry. Their story, ethos, and success make for an inspiring narrative, one that spans personal growth, professional development, and the power of supportive communities.

The organization, highlighted by its founder Joelis Barandica - Rodriguez, is more than just a professional network. It emerged from a deep-seated desire to create a space for Latina women within the multifamily property management industry, an area where they could share knowledge, support each other, and grow together both professionally and personally.

The heart of Latinas in PM is its members - a diverse group of powerful and motivated women who have come together to make a difference. From Joelis, the founder and a beacon of inspiration, to Lori Agudo, who emphasizes the importance of creating opportunities and forging paths for others, each member brings a unique story and perspective to the table. The group also includes Karla Soto, a business owner who bridges the multifamily and hospitality industries, and Jennifer, a regional manager keen on learning and growth. Together, they represent a microcosm of the talent, ambition, and leadership flourishing within the Latina community in property management.

Latinas in PM is not only about personal achievements but also about fostering a supportive community. The group holds seminars, webinars, and social events to discuss industry trends, leadership, and personal development. These gatherings are crucial for sharing knowledge and experience, offering mentorship opportunities, and, most significantly, providing a platform for voices that have been historically underrepresented in leadership roles.

One of the most exciting developments for Latinas in PM is the launch of Hispanics in Multifamily (H.I.M.), a parallel initiative aimed at empowering Hispanic male professionals across the multifamily industry. This expansion signifies the group's commitment to inclusivity and growth, further broadening the support network for Latinos in the industry.

The stories shared on "Boss Talks" resonate beyond the confines of property management—they are a testament to the power of representation, mentorship, and community. Latinas in PM exemplifies how a focused support network can break barriers, foster unity, and create lasting change in the multifamily industry.

As we celebrate these remarkable women and their achievements, it's clear the story of Latinas in PM is just beginning. Their journey stands as a vibrant example of what can be accomplished when passion meets purpose. With their sights set on national expansion, education, and empowerment initiatives, the future is undoubtedly bright for Latinas in Property Management.

In a world where the paths to professional success are as diverse as the individuals seeking it, the story of Latinas in PM serves as a powerful reminder of the strength found in unity and shared purpose. Their continued efforts to elevate their community, challenge stereotypes, and provide mentorship signify a pivotal shift towards a more inclusive and equitable property management industry. As they say, a rising tide lifts all boats, and Latinas in PM is not just rising—they’re soaring, taking the industry to new heights with every step forward.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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00:47 The Evolution of Startups: Insights from Marc Rutzen

01:15 Fun Facts About Marc Rutzen: A Family Man and Avid Reader

03:36 Getting to Know Marc Rutzen: Community Building and Hospitality

06:54 Marc Rutzen's Journey in Real Estate and Data Innovation

12:07 The Power of Public Data: A New Approach to Market Analysis

13:25 The Challenges and Solutions in Data Collection and Analysis

20:38 Expanding the Use of Data: APIs, Interfaces, and Customer Insights

22:51 Exploring Lease Term Strategies

23:07 The Impact of Lease Term Length on Pricing

25:20 Unconventional Concessions and Their Effects

25:44 Innovative Solutions: The Stake Case Study

28:33 Bootstrapping vs. Venture Capital: A Founder's Journey

28:52 Learning from Past Startup Experiences

37:34 Building a Strong Company Without Capital

41:00 Exploring Ancillary Income Opportunities

In this episode of Boss Talks, host Evan Happel delves deep into the intricacies of real estate data with Marc Rutzen, a pioneer in the PropTech space and founder of HelloData. The conversation not only unearthed the evolution of startups and the nuances of bootstrapping versus venture capital funding but also highlighted Rutzen's innovative approach to solving long-standing industry challenges.

Marc Rutzen's journey in real estate began amidst the tumultuous times of the great recession in 2011, diving headfirst into real estate development in Moline, Illinois. This experience laid the groundwork for what was to become a relentless pursuit of efficiency and accuracy in real estate data handling. Rutzen's venture, Inodo, sought to alleviate the painstaking process of rent determination through machine learning, a solution that resonated so well within the industry that it led to its acquisition by Walker & Dunlop within a year of its market introduction.

However, it was his latest endeavor, HelloData, that was the focal point of the discussion. At its core, HelloData aims to refine market data accuracy by pulling information directly from tens of thousands of property websites across the U.S. This method, as Rutzen explained, not only circumvents the contentious legalities surrounding proprietary data usage that have plagued other platforms but also provides unparalleled accuracy in rent estimation.

The conversation provided valuable insights into the methodology behind HelloData's success. Rather than relying on invasive data-gathering techniques or settling for the average data quality that diminishes the decision-making process, Rutzen's company employs sophisticated web scraping to gather publicly available data. This data, meticulously analyzed and cross-referenced, allows for near-perfect prediction of rent prices, a service that has seen significant uptake amid a more cautious market environment.

One of the more compelling aspects of Rutzen's philosophy is his approach towards company growth and funding. Having navigated the ups and downs of startup financing, he offers a unique perspective on the priorities a fledgling company should hold. This includes a reluctance to immediately seek venture capital, a path that often pressures startups into premature scaling and can lead to a disconnect between the product and its intended market.

As the conversation unfolded, it became evident that Rutzen values innovative solutions and customer-centric product development above all else. His narrative is a testament to the importance of building a resilient, scalable business in today's competitive landscape. It's a narrative that serves as a compelling blueprint for upcoming entrepreneurs in the real estate technology space or any sector for that matter.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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00:48 The Journey from Law to Real Estate

01:39 Community Boss and Its Offerings

02:13 Guest Introduction and Location Discussion

03:43 Building Community and Personal Interests

07:34 Newsletter and Company Culture

11:17 Elizabeth's Journey in Real Estate

16:45 Insights on Tenant Retention

20:39 Revolution RE: The Startup Journey

24:05 Understanding Data Aggregation and Visualization

24:51 The Importance of Data Consistency and Transformation

26:14 The Role of Engineers in Data Management

26:40 Challenges in Data Analysis and Interpretation

28:00 The Impact of Data on Real Estate Operations

28:55 The Power of Raw Data and APIs

29:34 The Complexity of Data in Real Estate Amenities

32:39 The Importance of Data in Parking Management

35:25 The Future of Data in Real Estate

38:42 The Role of Data in PropTech Companies

42:23 The Personal Side of Data Enthusiasts

45:42 Conclusion: The Power and Potential of Data

In the 78th episode of Boss Talks, we welcome Elizabeth Braman, CEO of Revolution RE, a company at the forefront of enhancing the real estate space with robust data solutions. Elizabeth's journey transitions intriguingly from practicing technology law to leading a data-driven real estate company.

Revolution RE was bred out of a quest to understand the dearth of usable data in the real estate sector. Despite being the world's largest asset class, critical data about property operations and finances were surprisingly scanty. Revolution RE undertakes the role of gathering raw data, transforming it into a digestible format, and disseminating useful information to clients. This aids stakeholders from real estate owners to PropTech companies in streamlining operations and making well-informed decisions.

Data plays a crucial role in improving tenant retention. Leveraging various data points, Revolution RE employs predictive analytics to gauge whether a tenant is expected to leave or stay. The ability to utilize consolidated data enables managers to make informed decisions about their property.

Aiding the PropTech industry forms a significant part of Revolution RE's operations. They facilitate data accessibility and enrich existing data sets for PropTech companies, enabling the provision of value-add services to clients. Revolution RE employs various property management systems to transform raw data into consistent formats for business intelligence, aligning data visualization with client preference for actionable insights.

Real-world dynamics such as seasonal impacts and localized trends also form a part of the data set, providing comprehensive insights to the property management companies.

Beyond data and technology, Elizabeth holds human interaction paramount to building community. She utilizes her passion for baking to engage colleagues and friends and extends this to her company's monthly newsletter where the love for baking meets multifamily data discussions.

Real estate is witnessing a transformation driven by data. The insights shared by Elizabeth Braman highlight data's potential in revolutionizing real estate operations and driving tenant retention. As Revolution RE stands at the helms of leading the 'data revolution', they turn data into an invaluable resource that optimizes the future of real estate. Until the next episode of Boss Talks, keep bossing it in your own unique ways.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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00:21 Introduction and Welcome

01:48 Getting to Know the Guest

03:02 Building Community and Personal Interests

06:38 The Art of Hospitality and Food

08:42 Exploring Caffeinated Beverages

11:21 Diving into Professional Life

17:56 The Power of Travel and Understanding Cultures

23:26 The Journey of Personal Growth

26:26 The Impact of Relationships in Business

27:34 Breaking the Ice in Business Meetings

28:28 The Art of Genuine Salesmanship

29:10 The Power of Relationship Marketing

29:41 Creating Positive Experiences for Clients

30:12 The Impact of Personal Interactions in Retail

31:55 The Role of Humor in Business Meetings

32:35 The Importance of Personal Connections in Business

33:41 Building Relationships in the Multifamily Industry

34:04 The Power of Networking at Industry Conferences

39:25 The Importance of Building Relationships with Coworkers

43:32 Closing Remarks and Future Plans

50:22 The Role of Community Engagement in Apartment Life

In today's interconnected world, reaching out, building relationships, and fostering a sense of community have never been more crucial. A perfect example of this is the story of Dywuan Brown, the ever-engaging Director of Growth in the East Division at Apartment Life.

Dywuan, a personable and outgoing individual, enjoys keeping people engaged and creating positive interactions in his work and personal life. From the vibrant city of Nashville, Tennessee, he ties his passions for building relationships, traveling, and experiencing diverse cultures into his daily life and work.

In Apartment Life, he helps create spaces where people can connect, form meaningful relationships, and enjoy a sense of community. This philosophy is deeply connected to his belief in being kind, understanding, and loving towards one's neighbors, a trait he tries to apply to every aspect of his life.

Dywuan's approach to building relationships extends to his culinary skills. He shares his enjoyment of creating memorable experiences through food, particularly his "bomb chicken Alfredo” with a fun twist of using different types of pasta. His skills in the kitchen don't just fill stomachs; they brighten up the day and create satisfying moments for people in his immediate environment.

Fostering community is a passion for Dywuan. While engaging in this could be challenging since not everyone is naturally inclined to socialize or build relationships, he employs a strategy of being genuinely interested in people's stories.

Dywuan is a strong believer in the power of understanding a person's interests, culture, and environment. His approach provides insights into the person’s lifestyle, creating a stronger bond and a sense of kinship.

In the multifamily industry, fostering a sense of community can be incredibly beneficial. Not only does it create a warm and welcoming environment for residents, but it can also influence profits. If residents have warm interpersonal interactions within a community, they are likely to renew their lease - a crucial aspect of good property management.

At Apartment Life, they've seen first-hand that if a resident knows seven or more other residents, they're more likely to renew their lease. Also, being in a healthy community helps boost the care residents have for the property in general.

Dywuan takes relationship marketing to heart. He believes deeply in the "experience" of doing business and focuses on cultivating genuine relationships. When it comes to building connections, it's not just about making the sale. To Dywuan, it's about making each interaction an experience and making sure that every engagement is guided by genuine interest in the other person.

Dywuan's approach to relationship marketing encapsulates his love for relationship-building and the power of connection. His experiences establish a compelling argument for the importance of fostering a sense of community and a strong emphasis on relationship-building.

Dywuan Brown is a vibrant example of what it means to foster community and meaningful relationships. His approach to his work and personal life underlines the importance of openness, genuine connection, multicultural experiences, and understanding other people's experiences as we navigate our interconnected world. It's a refreshing perspective and a good reminder of the pivotal role we all play in building lasting and meaningful relationships in our communities.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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00:19 Introduction and Welcome

00:41 Introducing the Guests

02:23 The Importance of Being an Involved Dad

04:20 Sharing Personal Life on Social Media

09:30 The Journey to Becoming a Dad

17:29 Impact of Family Structures

29:31 Balancing Work and Family Life

30:38 The Importance of Efficiency at Work

32:02 Challenges of Social Interaction in the Digital Age

37:30 The Importance of Self-Care

48:28 Raising Children: Breaking Stereotypes

58:14 The Role of Company Culture in Work-Life Balance

Evan Happel introduces his two guests for the episode - Andrew Dart, a Canadian father of two young daughters and Tony Sousa, a father of three with a fourth on the way. The episode revolves around the experiences of being a dad, the way they balance work, personal life, and parenthood, and their different takes on managing and taking care of their families.

The first part of the discussion is centered around the theme of balancing professional responsibilities with fatherhood. Tony Sousa shared his experiences of dealing with this struggle and how he manages to keep up with his professional duties while being available for his children. Andrew spoke about dealing with the early stages of fatherhood with two young daughters. They also questioned the idea of being the default parent, how their work intersects with their parental responsibilities, and how they handle social media and work that potentially intrude into their personal lives.

Next, they delve into the stereotypes about raising boys and girls, where each of them express their views. Andrew conveys the importance of not limiting the experiences of his daughters based on societal norms related to gender. Tony shares his sentiment, emphasizing how important it is for each child to be allowed to "bloom and blossom" into who they are meant to be.

In addition, there's discussion about how they maintain their own physical health and mental health. The fathers agree that taking care of oneself is crucial not just as an individual, but as a parent too. They are all in consensus that in order to be a good father, and to set a good example, maintaining their own mental and physical wellness is of paramount importance.

Lastly, they speak about their workplaces and the support they receive. Dart discusses his company, VIDA, a Canadian company scaling rapidly in the affordable housing sector, and how the company encourages employees to take family time. Sousa shares his experiences at RPM Living, emphasizing how the company respects the family as priority.

Overall, this episode provides an engaging and thoughtful discourse on the balancing act of fatherhood, professional commitment and personal well-being in the modern-day context.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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00:28 Introduction and Guest Introduction

01:18 Getting to Know Jerry

02:08 Jerry's Personal Life and Family

02:19 Community Boss and Its Solutions

02:55 Jerry's Arrival and Initial Conversation

03:37 Jerry's Career Journey and Lessons

05:06 Building Community and Listening Skills

09:31 Jerry's Hospitality and Cooking Skills

15:19 Jerry's Early Career in Sales

18:32 Jerry's Personal and Professional Growth

25:32 Breaking into the Multifamily Market

26:29 The Challenges of Integration in the Industry

27:19 The Benefits of Tango's Platform

29:55 The Importance of Connections in the Industry

31:23 The Difference Between Happiness and Joy

31:50 The Challenges of Parenting in the Digital Age

33:12 The Impact of Social Media on Happiness

44:48 The Importance of Balance and Self-Care

47:57 Conclusion and Looking Forward

In this episode of "Boss Talks", hosted by Evan Happel, he interviews Jerry Morales, who works with Tango, a gift card platform. Morales shares his journey of getting into multifamily housing through sales, starting from his formative days of selling study guides door to door during summers in his college years. He speaks about how the rigorous demands of direct sales, despite the high rate of rejection, instilled in him a resilience and willingness to persist that laid a foundation for his professional success.

Morales and Happel discuss the pressures of working in sales and marketing, the value of listening to others, building community, and the importance of making time for personal breaks and unplugging. They talk about experiences with social media, the need for balance, and how constant digital distractions can impede happiness. Morales emphasizes the importance of focusing on the joy derived from helping others and the immense satisfaction that comes from seeing others thrive. He also shares the significance of differentiating between 'like' and 'love', 'happiness' and 'joy'.

The conversation also covers Morales' personal life, touching on his meaningful relationship with his wife, whom he met during a shared experience selling study guides, and their two children. Morales and Happel both speak about their roles as fathers and the responsibilities that come with it.

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00:19 Introduction and Welcome

00:30 Meet Ashley Jenkins: A Rising Star

01:27 About the Host and Community Boss

02:00 Ashley's First Words and Impressions

02:44 Building Community: Ashley's Approach

03:55 Southern Hospitality and Food

05:59 Ashley's Love for Coffee

07:22 Unpacking Ashley's Inspiring Journey

09:28 Overcoming Obstacles: Ashley's Story

15:45 Ashley's Innovative Solution: Appliance Manager

19:46 The Role of a Property Manager

21:43 Career Aspirations and Growth in Property Management

23:24 Exploring the Boundless Opportunities in the Multifamily Industry

24:25 The Importance of Starting from the Bottom and Climbing Up

25:39 The Role of a Regional Manager and the Challenges it Entails

29:14 The Importance of Cross-Training and Understanding Different Roles

29:25 The Need for Maintenance Training and Development

43:44 The Impact of Maintenance Professionals on Resident Retention

44:48 Closing Remarks and Future Goals

Ashley Jenkins started her career without finishing high school and worked two minimum wage jobs. Following a crippling accident while coaching gymnastics, Ashley was faced with unprecedented challenges. Soon after the accident, a property manager offered her a position as a leasing agent which marked the start of her journey in the property management industry.

Ashley recounts her growth in the property management industry, first as a leasing agent in a Class C property, then as a property manager in a Class A property, and her ambition of becoming a regional manager. She acknowledges the importance of personal growth and the significance of every step in her career. She emphasizes the need for cross-training in property management, explaining the differences between class A, B, and C properties, and how each requires different skills and approaches.

Ashley also discusses the importance of maintenance professionalism in the industry and the development of training programs that equip maintenance staff with the necessary skills and knowledge. She is part of a project to develop a maintenance readiness training program in partnership with her local college and has even achieved her EPA certification to understand this segment better.

In conclusion, Ashley encourages listeners not to get discouraged by challenges and always seek growth. She also promotes the importance of learning, cross-training, and problem-solving in the property management industry. Her story offers inspiration to those at any stage of their career and emphasizes that anyone can be successful by embracing opportunities, being innovative, and staying focused.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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00:19 Introduction and Welcome

01:05 About Community Boss

01:48 Introducing Lissette Perez

02:31 Lissette's Work with Latin Women in the Workplace

04:44 Millennials in Leadership Positions

06:19 Servant Leadership and Social Interactions in the Workplace

06:47 Building Community through Servitude

12:40 Lissette's Personal Journey and Career Path

18:45 Millennials as Bridge Builders in Leadership

20:39 Millennials Bridging the Gap in the Workforce

21:50 Impact of COVID-19 on Work Culture

22:39 Generational Differences in the Workplace

23:58 The Role of Millennials in Leadership

24:42 The Impact of COVID-19 on Social Interactions at Work

25:58 The Importance of Trust and Authenticity in Leadership

26:41 The Value of Face-to-Face Interaction in a Remote Work Environment

31:09 The Role of Empathy and Understanding in Leadership

37:07 The Importance of Giving Back and Community Involvement

40:20 Closing Remarks and Future Plans

In this podcast, Lissette Perez shares her journey in the property management industry, including her recent promotion to the Regional Vice President of American Landmark. Lissette shares her experience in juggling full-time work and college, changing her major from nursing to business management, and rising through the ranks from a leasing agent to a vice president role.

The conversation moves to a discussion on the role millennials play in current leadership positions. Lissette notes the unique position millennials are in due to their understanding of both pre- and post-technology lifestyles. She states that this understanding allows them to bridge the gap between older and younger generations in the workplace.

Talk turns to the COVID-19 pandemic and its impact on social interactions at work. Lissette emphasizes the importance of face-to-face conversation and interaction for fostering creativity and improving work relationships.

Moreover, Lissette highlights her involvement with Latinas in PM, a group that empowers Latinas, particularly in leadership roles in the property management industry, and provides support and resources for Latinos in the community. She is part of the advisory board and has witnessed the group's growth and impact firsthand.

In addition to her professional work, Lissette speaks about her personal commitment to community service through Second Harvest Food Bank and Advent Health. She notes that such engagements not only aid the community but also provide a sense of perspective, especially when one is dealing with what seems like a hard day.

The conversation wraps up with Lissette sharing her plans for her new role at work intending to foster a work environment that builds trust, encourages authenticity, and puts emphasis on the interpersonal skills of her team.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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00:19 Introduction and Welcome

00:41 Getting to Know Jacob Carter

01:38 Host Introduction and Community Boss Overview

02:08 Jacob Carter Joins the Conversation

03:19 Getting to Know Jacob Carter: Personal Questions

08:21 Jacob Carter's Journey into the Tech Industry

11:07 The Birth of Nurture Boss

13:04 The Growth and Funding of Nurture Boss

17:45 Blurring the Line Between Marketing and Operations

19:56 Nurture Boss: Enhancing the Resident Experience

21:33 Blurring the Lines Between Operations and Marketing

22:50 The Role of Text Messaging and Emails in Communication

22:57 Hyper Personalization: The Key to Effective Communication

24:05 Building Profiles Through Data Integration

26:12 The Importance of Human Touch in AI Communication

30:12 The Future of AI in Multifamily Industry

36:31 Data-Driven Decision Making in Marketing

41:48 Closing Remarks and Future Prospects

Jacob begins by sharing his journey from being a software engineer in marketing companies to the CEO of Nurture Boss. His transition into property management was driven by his belief in technology's ability to solve issues and improve processes.

Nurture Boss uses AI to blur the boundaries between marketing and operations. Jacob highlights a significant part of Nurture Boss's platform is dedicated to creating a delightful experience for tenants from day zero. Examples include automating reminders, updates, and invitations for events to ensure a seamless communication flow for the tenants. It further aids the process of lease renewals and the move-in process.

According to Jacob, the primary mechanism driving these strategies is 'hyper-personalization.' Nurture Boss uses AI to understand the preferences, wants, and needs of each prospect or resident, sending them relevant content that resonates with their interests. This information is sourced from various property databases, property websites and is constantly updated based on their interactions.

Jacob also discusses how data can lead to more informed decisions during the lead-to-lease process. He suggests that rather than focusing solely on the source of most leads, companies should look at what happens during the lead's journey. Recognizing patterns could help inform strategies to maximize successes.

Jacob ends the conversation by noting the growing prominence of AI and the importance of learning how to leverage it to the best advantage. He emphasizes that a blend of AI with human input is currently beneficial but indicates that enhancements to AI could significantly change businesses in the future.

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In this episode of BossTalks, host Evan Happel (communityboss.com) invites guest Betsy Kirkpatrick for a chat that's as intriguing as it is humorous. Betsy, known for her years of service at BG multifamily (now BGSF), captivates listeners from the outset with her lively stories about her professional journey. The atmosphere becomes a mix of learning and laughter, setting the tone for an engaging conversation.

The primary discussion revolves around nurturing future leaders in the multifamily industry, which is Betsy's major area of interest. She points out the importance of recognizing employees' inherent skills, refining their strengths, and aligning their job roles accordingly for the overall success of an organization. However, the dialogue is not solely steeped in seriousness. Betsy lightens the mood with her tendency to spontaneously burst into song, delighting the audience.

Towards the end of the conversation, Betsy discusses her involvement in legislative advocacy, specifically in the real estate sector. She also shares her excitement at becoming the president of the Rental Housing Alliance Pack. The episode concludes with the audience appreciating the different aspects of Betsy's charismatic personality, leaving them both inspired and entertained.

00:31 Introducing the Guest: Betsy Kirkpatrick

01:00 About the Host and Community Boss

01:35 Betsy's Unique Personality and Love for Memes

03:35 Exploring Betsy's Christmas Spirit

04:45 Understanding Personalities through Enneagram

06:22 Betsy's Role as a Connector and Advocate

06:52 Building Community and Hospitality

07:48 Betsy's Approach to Hosting and Cooking

09:47 Betsy's Caffeinated Beverage of Choice

10:43 Betsy's Journey in the Industry

11:35 Betsy's Passion for Next Gen Leaders

22:02 The Importance of Utilizing Employee Skills

26:13 Cheek Biceps and Ponytail Swish

26:19 The Art of Smiling

26:58 The Power of Facial Expressions

27:05 The Enneagram 5 Personality

27:27 The Struggles of Facial Expressions

27:45 The Power of Listening

28:06 The Journey into Property Management

28:44 The Intersection of Politics and Advocacy

29:03 The Impact of Home Education

30:53 The Power of Citizen Advocacy

35:18 The Importance of Being Involved in Politics

47:11 The Challenges of Being a Working Parent

48:30 The Joy of Random Singing

49:42 The Art of Dad Jokes

51:50 The Importance of Being a Boss

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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So, in this podcast episode, Evan, our host, kicks it with Kara Cermak, a real pro in the Homeowners Association (HOA) world, capisce? They chop it up about all things relevant to HOAs, with Kara talking about everything from managing a neighborhood beef to building a real sense of community.

Kara shares some wild tales of house disputes—imagine people dropping bowling balls to annoy downstairs neighbors or squabbling over parking spots in the winter. She breaks it all down, giving you the low-down on how to handle sticky situations in your own neck of the woods.

Now, our girl Kara ain't all business. She's got heart, too. She co-founded this outfit called "Celebrating All That Is Feminine," and they're doing some stand-up stuff, like helping female vets and freeing folks from sex trafficking.

In a nutshell, this chat with Kara ain't just another talk about HOAs and disputes over property lines. Kara's a boss and she's putting her know-how and big-hearted leadership on display. You walk away from this one with some seriously helpful insights that can help you get your own house in order, know what I mean?

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In this illuminating episode of Boss Talks with Ashly Poyer, the VP for Sales and Marketing at PeakMade, presents a vibrant tapestry that details her journey in the world of real estate. Being a woman of color in the realm of corporate housing, Ashly draws from her experiences to delve into the complexities intrinsic to her trajectory.

Ashly discusses the different dimensions of her leadership approach and highlights the essence of diversity as a driving force of innovation. She talks about how she encourages her team members to leverage their unique backgrounds and perspectives in their collective problem-solving approach. Ashly frequently emphasizes that innovation and productivity are byproducts of a culturally rich and diverse team rather than fitting into traditional molds defined by race and gender. Creating an ecosystem that fosters individual growth while cementing a collective identity is central to Ashly's leadership philosophy, and she delves into details throughout the episode.

But it isn't just all serious discourse. Who knew that a shared love for Diet Coke could act as a common bonding factor? Yes, Ashly and the host, Evan, dive into a conversation about their affection for the fizzy drink and how it forms a subtle, fun facet of their work interactions. They also trot into the exhilarating universe of friendly competition, where a game of Dominoes presents an amusing avenue for team members to engage and interact.

The episode progresses to highlight key aspects of being a part of Ashly's team, including nurturing an atmosphere that allows everyone to contribute their unique perspectives. Ashly's openness about sharing her own experiences of feeling distanced in some settings helps create an environment of openness and mutual respect. Acknowledging that these experiences may vary for every team member, she offers unwavering support in navigating those moments.

The podcast also throws light on Ashly's intentionality in leading her team. Constantly checking in with her team about their feelings and their ambitions, she encourages them to evolve and strengthens the team's bond.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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In this inspiring episode of Boss Talks, we had the chance to interview the remarkable Boss, LaShyra Escobosa.

LaShyra began by sharing her journey from being a teenage mother living in Delaware to establishing herself as an industry award winner. Her story is a testament to the power of resilience and perseverance, having overcome multiple odds stacked against her to succeed in her career. Despite encountering various challenges early in her life, she constantly strived to improve herself and make a difference. She explained how these experiences did not hold her back rather they motivated her to make a name for herself in the industry.

LaShyra also discussed her professional life and her significant roles as a senior property manager with YS Management and an Executive of the board with the Delaware Apartment Association. She described her passion for helping others and how she has utilized her own life journey to guide and mentor others. LaShyra’s foundation, the Fix Her Crown Foundation, aims to provide mentorship and guidance to young girls, making a significant positive influence in their lives.

We further explored her views on diversity, equity, and inclusion in the workplace. LaShyra stressed the importance of considering multiple perspectives and the need for integration rather than separation when it comes to diversity. She emphasized how she strives to treat everyone equally and values every individual's opinion and perspective. Moreover, she shared light on her experiences of being a woman of color in the industry, highlighting the challenges she faced and how she overcame them by demonstrating her competence and potential.

LaShyra shared about her recent achievements such as being awarded Property Manager of the Year. She expressed her surprise and gratitude for this honor, describing it as a pinnacle of her career.

She also spoke about completing the NAA's Diversity Leadership Program, detailing how the program helped her in self-improvement and how it led to a better understanding of herself. LaShyra shared that she has improved her communication style and leadership skills using the insights gained from the program.

Additionally, LaShyra described her involvement in a national non-collegiate sorority, detailing how it provided not just a venue for connection but also opportunities for women of diverse backgrounds to gather, bond, and support each other.

To sum up, our conversation with LaShyra was incredibly enlightening. Her story is a powerful reminder of the remarkable strength human spirits possess to overcome life’s hurdles. Her commitment to mentorship, empowerment, and praising diversity indeed characterizes her as one inspirational boss.

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00:19 Introduction and Guest Presentation

03:22 Building Community: Insights and Experiences\

10:16 Career Journey and Progression

18:37 Challenges and Successes as a Woman in the Industry

26:29 Overcoming Personal Challenges and Rooting for the Underdog

28:30 Building Community and Breaking Cliques

31:06 Transitioning to the Supplier Side and Embracing Learning

37:25 The Journey to Becoming a Consultant

39:09 The Power of People-First Approach and Leadership at All Levels

49:00 The Love for Animals and Personal Growth

In this episode of "Maria Pietroforte Boss Talks", industry veteran Maria Pietroforte, who boasts over 30 years of experience in the property management realm, is the guest.

Maria shares her unique journey in the sector, starting from an operator role, diligently working her way up to an executive position, and then pivoting to a consulting role in the same industry. Despite starting in an environment largely driven by profits and male-dominated leadership, Maria credits her career progression to always doing her best and being solution-oriented.

The conversation delves into discussing the 'people-first' approach within the industry. Maria has been a firm advocate for the philosophy, asserting that leadership success often stems from cultivating a nurturing culture that values employees and prioritizes their needs and developmental growth.

The discussion also brings up the issue of gender bias in the real estate industry. Maria speaks on her experiences as a female leader, emphasizing that leadership ability isn't tied to a title and true leaders prioritize the success of their team.

Maria also shares her experiences on the supplier side of the business, where she engaged with startups and technology. This was an opportunity for her to learn more about technology and marketing which she could then bring back to the property management side.

The conversation concludes with Maria sharing her passion for animals. She discusses her experiences training her Rottweiler, Gunnar, applying her leadership skills in the process.

Overall, the podcast serves as an in-depth dive into Maria's career, her leadership philosophy, navigating industry biases, and personal interests, making for a highly informative and engaging listen.

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00:19 Introduction and Welcome

01:13 Introducing the Guest: Amanda Gunn

02:46 About Community Boss

03:20 Conversation with Amanda Gunn Begins

04:17 Amanda's Journey in Property Management

05:46 Building Community and Hospitality

07:51 Amanda's Experience with Rockwood Property Management

10:26 The Importance of Budgeting in Property Management

20:51 The Importance of Continued Education

35:33 Amanda's Personal Growth Story in the Industry

44:59 Conclusion and Farewell

In this episode of "Boss Talks", Evan Happel, had the privilege to interview Amanda Gunn, an active member of Washington Multifamily Housing Association (WMFHA) from Spokane, Washington. They explored her experiences and gathered insights particularly on budget management and the importance of continued education in property management.

As they talked about budgets, you could sense the passion Amanda has for this often daunting subject. She emphasized viewing budgets as a guide rather than an absolute rule, which offers a fresh perspective for many in the multifamily industry. She also highlighted the importance of team contribution in managing finances at the property level.

The subject of continued education came up next and Amanda suggested that it is a significant factor that contributes to growth in the property management field. To illustrate, she shared her own career progression and how her drive and willingness to learn catapulted her professional development.

Throughout the conversation, it became clear that Amanda’s genuine dedication to growth and education sets her apart in the multi-housing sector. From this discussion, listeners can draw a great deal of inspiration and practical advice to navigate the multifamily housing market, manage budgets effectively, and foster personal growth.

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Get to know Qu’Teaus (Lynett Smith, CAM):

Qu’Teaus is a multifaceted professional with a passion for property management and years of experience in the industry. She’s held multiple leadership positions from Onboarding Trainer, Area Manager, Multi Site Manager, and now Senior Community Manager.

She got her bachelor's degree in human services and a masters degree in business management and leadership. Qu’Teaus also received her Certified Apartment Manager (CAM) credential from NAA. She believes this education equipped her to excel in property management.

Qu’Teaus was a participant in the inaugural National Apartment Association (Naahq) Diversity Leadership Program. During this program, she won runner-up in the capstone project.

She’s an active member of the Atlanta Apartment Association where she serves as a membership ambassador. She also is a regular contributor to the Multifamily Insiders’ webinar series.

Beyond property management, she is a mom of 4 and has 2 dogs. She also enjoys volunteering and fostering dogs with Street Paws, inc. AND runs 3 businesses!

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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Get to know Drew Hudson, NAAEI Faculty:

Andrew is a dynamic force in training, leadership, and customer-centric initiatives. With a passion for crafting innovative curriculum and maximizing the training experience, he excels in developing employees to their fullest potential.

Andrew's expertise in property management spans diverse roles, from leasing to management. His exceptional public speaking skills, combined with a genuine love for training and fostering growth, enable him to share his extensive industry knowledge.

Currently serving as the Training and Development Specialist with American Landmark Apartments in Tampa, FL, Andrew has been a vital part of the team for nearly two years.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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Sloane Cerbana & Tricia Johnson, DES are the bosses of the week.

Get to know Sloane:

Sloane joined the WMFHA team in January of 2008. She spent the first 14 years building WMFHA's award winning education and career development programs.

Named the Apartment Career & Education (ACE) Educator of the Year by National Apartment Association (Naahq) in 2022, Sloane has led WMFHA's efforts in workforce development initiatives and meaningful, engaging programs for WMFHA members.

Being committed to growth and personal development is not just something Sloane teaches - it is who she is. She holds a certificate for Diversity, Equity and Inclusion in the Workplace from Southern Florida University and was also one of 14 national trainers with NAA certified to deliver the Mental Health First Aid program from the National Council for Mental Wellbeing.

Sloane and her husband of over 30 years, Greg, have a full, adventurous life that includes four adult children: Chelsie, Kai, McKenna, and Kekoa......and wonder-dog Opie! They enjoy family adventures of travel when work and college schedules allow, and Greg and Sloane can be seen on their Harley's exploring the beautiful PNW on a nice day!

Get to know Tricia:

Tricia joined the WMFHA staff in the Fall of 2012. Tricia oversees Events & Marketing for the association state-wide, planning the many wonderful events that WMFHA puts on each year. She also oversees our philanthropic efforts through WMFHA Gives Back.

Tricia is a graduate of Western Washington University with a Bachelor of Science Degree in Visual Communications. Tricia and her husband, Dave have been married for over 30 years, meeting in college. Dave is the Director of Parks & Recreation and the Assistant City Manager for the City of Maple Valley, and they have two children, Jordan and Gracie, and a sweet fur-friend, Nico.

Outside of planning work events, Tricia does some wedding coordination on the side and enjoys spending time with family and friends, supporting the Seattle Sounders, and traveling.

Hosted by Evan Happel, Director of Marketing at Community Boss™.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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Jenna Juniper is a National Speaker, Housing Consultant & Trainer based out of Phoenix, Arizona.

Her passion for ending homelessness began at an early age and is the mission of her company. Growing up in a large Italian family, she recognized the importance of stable housing and a supportive family. This led her to begin volunteering for charities and nonprofits at a young age.

Throughout her 16-year career, Jenna has successfully partnered nonprofits and developers together, implementing critical and sustaining supportive services on low-income properties.

Jenna’s reputation as a premier compliance and affordable housing expert and trainer is well deserved. She has the knowledge, experience, and skills that translate into successful property operations.

Jenna is a graduate from DeVry University, member of the National Speakers Association, and National Center of Housing Management. She holds over a dozen affordable housing designations and has more abbreviations after her name than a doctor.

She is the Founder and President of Housing Consultants of America, LLC (Formerly Paonessa Juniper Consulting) and has helped countless professionals with all their operational, training, marketing and leasing needs.

Hosted by Evan Happel, Director of Marketing at Community Boss™.

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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Shatoria Daniels CAM ARM CAPS has been a part of the Multifamily Industry for the past 18 years.

Her career started as a leasing professional in Fayetteville, NC and her love for the industry blossomed. She worked her way up and is now the Area Vice President with RAM Partners, LLC.

She has obtained the designations CAM, ARM, CAPS, NAAEI Advanced Faculty and completed the NAA Leadership Lyceum.

She gives back to the industry through her active involvement with the Arkansas Apartment Association over the last 15 years. At the national level, she has been active in National Apartment Association (Naahq) committees for the past 7 years.

Hosted by Evan Happel, Director of Marketing at Community Boss™

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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Get to know Monica 🤓

Monica Frazier is the General Manager for Midwood Investment & Development in Pittsburgh, PA.

In her 10.5-year career, Frazier has worked with third-party and owner-operated residential and commercial management in various states. She founded Melanin in Multifamily, a multifamily affinity group centered on creating community and developing Black Women professionals.

She has been an active member of the National Apartment Association (Naahq) for 2 years, currently serving on the Membership Committee, and is a 2021 NAA Diversity Leadership Program graduate. She was also named a NAA 2022 and 2023 Excellence Award nominee and is in the 2023 Leadership Lyceum Class.

She serves as a committee chair for the Diversity, Equity, and Inclusion Committee and, since 2018, sits on the regional advisory council of the Pennsylvania Apartment Association. She won the PAA’s 2022 DEI Leadership Award and is an instructor for the PAA. Frazier specializes in training, employee development, and operations.

We look forward to hearing from Monica this Wednesday!

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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Eddy Perez is a nationally recognized influencer and speaker in the multifamily industry. 

He serves on the Apartment Association of Greater Orlando's Executive Committee as Secretary and is 2024's Treasurer. In 2021 he was recognized by both IREM and NAA with the honor of being a 20 in their 20s professional. Additionally, he was awarded NAA’s Emerging Leader of the year in 2022. 

Eddy's innate ability to develop talent, engineer organizational systems, and effectively deploy financial strategies has led him to great success. 

Throughout his professional journey, Eddy has been involved in the acquisition, disposition, development, lease-up, and repositioning of several asset classes, ranging from C to A+ class assets, including conventional, LIHTC, PSH, active-adult deals, and student deals. 

Currently, Eddy is a Regional Director with RangeWater where he is responsible for the overall performance of eight assets throughout Central Florida. 

During his spare time, you can find Eddy at Disney with his family or out on the Golf course shooting Bogeys. 

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Dana Duckworth is a nationally recognized public speaker, facilitator, and DEI advocate specializing in creating inclusive spaces. With a background spanning over 12 years in multifamily housing, in roles from property manager to supplier partner, Dana's transparency and commitment to cultivating spaces of belonging have been integral to her success.

Recognized as a certified employee resource group leader and the 2023 National Apartment Association DEI Champion of the Year, Dana has consistently demonstrated her expertise in driving diversity, equity, and inclusion. Her DEI certification from the University of South Florida and a B.S. in Sociology from HBCU Norfolk State University equips her with a deep understanding of social dynamics and inclusive community-building.

Dana continues to make a significant impact in professional spaces with her recently launched LinkedIn Audio & Podcast  "The Hilariously Unemployed," where she is focused on supporting others as they navigate being unemployed. Dana leverages her unique blend of experience and compassionate leadership through this platform to inspire and empower individuals facing job loss and career transitions.

Her multifamily housing background and experience at tech company Zumper further enhance her skill set, especially in fostering diverse and inclusive workplaces. Her time at Zumper as a DEI Champion solidified her passion for promoting equitable environments where all voices are heard and valued.

As a sought-after speaker and facilitator, Dana creates safe environments for open dialogue, empowering individuals from all backgrounds to share their perspectives and feel valued. Her authentic approach resonates with audiences, making her a catalyst for positive change in various contexts. Whether on stage or through her podcast, Dana remains dedicated to driving diversity, equity, and inclusion, leaving a lasting impact on the lives of those she touches.

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While math was never Tara’s best subject in school, she knows the formula for networking success which is one-part passion + one-part tenacity. As the Founder & Chief Networking Officer for Amplified Connections, a niched networking group, her mission is to help apartment management professionals "AMP Up" their network one connection at a time!

Like most in the multifamily industry, Tara got her start by accident. She spent so much time in the leasing office at her first apartment community that the property manager called her and said since you’re in the leasing office all the time, you might as well get paid for it and the rest was history!

She has worked in multifamily for over 20 years. Half of her experience was working and living on-site in various roles. She went over to the “dark side,” as they say, in 2009 and has been an industry supplier ever since. Well, except that time she tried to “escape” but boomeranged right back in!

Tara is a HUGE advocate for apartment associations! Before moving to Georgia, she was an active participant for over 15 years at the Chicagoland Apartment Association (CAA) where she served on countless committees and completed two terms as a board member (once as a property manager and the other as a supplier). The CAA celebrated her tireless contributions by appointing her as the first recipient of the Volunteer of the Year award.

Her most recent passion project is Multifamily Mentor Matchmaking, a group she launched in January 2023 to help break down the barriers of finding a mentor in the industry.

A Chicago native, she recently moved to the Atlanta area after a 5 ½ year, long-distance marriage with her husband, Rob – who’s also in the industry! They are a blended family of five, well…six if you count their miniature schnauzer, Tigger.

Tara loves peanut butter, podcasts, a full-bodied cab, and is one of the last people to still write in a notebook (with a pen) and carry an actual calendar.

More about Project 66:

Mental health has never been more top-of-mind than right now! I was really disappointed in my own self-talk and mental health, so I decided to get off my rear end and do something about it. My inspiration came from James Clear, the famous author of several books including "Atomic Habits."

He once said that on average it takes more than two months before a new behavior becomes automatic — 66 days to be exact. After learning this, I decided to try something to test my internal monologue and mental strength.

This is how Project 66 was born and here's how it worked:

Starting on November 7, 2021, and for 66 consecutive days thereafter, I selected a situation in my past where I've mentally flogged myself (nearly to death) and publicly shared on LinkedIn how I am reframing negative self-talk into something positive.

This was quite the exercise in vulnerability and bravery, and I was so humbled at the number of supporters (men and women) I had throughout this journey. However, I’m not going to lie. It was hard as hell — but I never missed one day!

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Lisa Russell has been a leader in the Multi-Family Property & Asset Management industry for over 30 years. Throughout Lisa’s career, she successfully managed over $1B in assets in 20 major markets, led a management company, and developed property management software that sold to Real Page in 2010.

Lisa started her career in student housing while completing her degree from the University of Houston, Bachelor of Science - Hotel and Restaurant Management. She worked in the Housing Departments for five major universities before transitioning to new construction, lease-ups and conventional housing. 

In the 2008 market downturn, a New York investment company recruited Lisa to oversee and recover a $300M portfolio while still managing sites in seven states across the nation. Good that Lisa loves to travel, as she traveled weekly for over nine years.

In Lisa’s role as the Chief Operating Officer for a North Carolina management company, Lisa used her industry experience to develop the company’s vision, culture, and infrastructure. For five years, Lisa focused on implementing innovative technology for lead tracking, budgeting, and document management; all while guiding her employees safely through the pandemic.

Lisa is actively investing, managing, consulting, educating, and giving back!

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David Lorenzen has over 11 years of executive (agency) recruiting experience including temporary and direct-hire positions.  

Since 2014, David has specialized in matching ideal candidates for real estate owners, managers, builders, and developers across the Americas.

Prior to recruiting, he earned a Finance Degree from the University of Houston and led sales teams with Enterprise Rent-A-Car at locations throughout the Houston area.

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Kerri Davis is the Founder & CEO of Fortress, a revolutionary software company shaping the future of property management.

In her role as president of Elmington's property management division, she was dissatisfied with the current PropTech offerings in the market and set out to build a better platform for all users.

Today, the company has Walker & Dunlop as an investor and 50,000+ units on the platform. Fortress started as an internal tool and is now actively onboarding clients across the country.

Kerri earned an accounting degree from the University of Central Arkansas and received her Juris Doctorate from Case Western Reserve University. After graduating, Kerri worked in Baghdad as a business manager for a Department of State contractor and in accounting before joining Elmington Property Management, where she ultimately became a partner and owner, roles she still holds today.

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Savannah Wheeler, a seasoned multifamily professional, currently holds the position of CEO at Apartment Snapshot. This innovative PropTech company offers a unique data engagement solution catered specifically to help multifamily teams.

As CEO, Savannah leverages her expertise in data analytics, finance, and technology, with a mission to alleviate the industry's pain points by fostering a data-centric culture that excites teams of all levels and empowers owners to make informed, data-driven decisions that enhance performance.

Her journey to the CEO role was paved with almost 20 years of progressive leadership roles in the industry. She has held positions such as SVP of Finance at Avanti Residential, VP of Finance, Treasury, and IT at Mission Rock Residential, and Portfolio Controller at Hamilton Zanze & Company.

These diverse roles have equipped her with a unique view of the industry's challenges, especially when it comes to leveraging data to drive performance.

In addition to her multifamily experience, Savannah is also a founder of Launch Lab Inc., where she expanded her entrepreneurial skills and further deepened her understanding of marketing and startups.

Her experience as a founder has provided her with invaluable insights into the challenges and rewards of starting a business, and her leadership has been instrumental in driving the growth and innovation of the award-winning company.

Savannah has a degree in Business Finance and International Business from Champlain College in Burlington, VT. Originally from New England, she now calls Denver, Colorado home. In her free time, she enjoys spending time with her husband and four kids exploring Colorado.

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Stephanie is the quick-witted and friendly Marketing Manager at Legacy Residential Group.

With a career that began on-site, she has a deep understanding of the multi-family industry and bridges communication between the corporate office and on-site teams to foster strong resident and vendor relationships.

Stephanie's passion for connecting people shines through in her expertise in creating engaging marketing materials, managing social media, and actively engaging with the community.

She also takes the lead in Legacy's employee training and development initiatives, ensuring the team stays up to date with industry trends while maintaining a vibrant company culture.is the quick-witted and friendly Marketing Manager at Legacy Residential Group.

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Lindsey had 9+ successful years in Property Management, in both student and conventional housing, before making the jump to the supplier side.

Lindsey is a 3x startup leader with a focus on building first-to-market B2B SaaS companies. She has led Customer Experience (CX) at companies like HomeMe, LeaseLock, and Landing and currently works as a fractional CCO.

Leveraging her 15+ total years of industry experience, she is helping PropTech startups find product-market fit and develop customer acquisition strategies.

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Crystal serves as the Director of Education, Training, and DE&I Strategies for RealSource Properties, bringing with her over 18 years of experience in the Multifamily Housing industry.In her current role, Crystal is responsible for the design and implementation of onboarding initiatives, leadership development, and mentoring programs, while also overseeing Diversity and Inclusion efforts at RealSource Properties.

As a COLOR Magazine’s 40 under 40 Powerlist honoree for her contributions to DE&I in the workplace, she is active within the Multifamily industry, participating on a national level as a recent National Apartment Association Diversity Leadership Program graduate and Capstone winner.

She also serves on the NAA's Diversity, Equity, and Inclusion Committee, is a mentor for the NAA's Diversity Leadership Program, and is Co-Chair of the Membership Committee and DE&I Taskforce at the Apartment Association of Greater Columbia (AAGC).

Crystal attended the University of South Carolina, earned her Certified Apartment Manager (CAM) designation from the National Apartment Association, and holds a Property Manager in Charge license for South Carolina.

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Christi Wedel is a seasoned professional in the multifamily industry, with nearly a decade of experience in corporate training. Having started in the industry at the age of 19, she has gained a wealth of knowledge and insight into the workings of the multifamily space.

Currently working for AG Living, she specializes in learning and development, leadership development, career progression, and many other aspects of Multifamily training.

With her humble spirit, deep understanding of the industry, and passion for helping individuals grow and succeed, she has become a sought-after expert in her field.

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Kendra is passionate about the apartment industry, and volunteers at the local, state, and national levels of the National Apartment Association.

She is currently Vice President of Elevation Real Estate and Management, based in Arkansas. Previously, Kendra worked for Specialized Real Estate Group, Brookhaven Apartments, and Triangle Communities. In total, she contributes 22 years of experience, focusing on the overall operations of multifamily, single-family, and commercial real estate property management and development.

She also serves as the 2023 President of the Arkansas Apartment Association. Nationally she serves as the 2023 Chair of NAA’s Mental Health Subcommittee and is a certified Mental Health First Aid Instructor.

Having gone through NAA’s NAAEI boot camp, she is NAAEI faculty and has her own business, Butterfield Training and Consulting, LLC.

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Khara House is an advocate, activist, and author with proven success and innovation in residential property management, civic engagement, and DEIB training and consultation. She currently serves as the Chair of the National Apartment Association Diversity, Equity, and Inclusion Committee and as a Board Member for the Arizona Multihousing Association.

Her background includes work in branding/marketing, mentorship, higher education, public relations, government affairs, advocacy, and Diversity, Equity, and Inclusion. In addition to various Board, Commission, and community organization memberships, Khara currently serves as an elected member of the Flagstaff, AZ City Council.

Khara holds a master’s degree in English from Northern Arizona University, an Arizona Real Estate salesperson license, her Certified Apartment Manager credential through NAAEI, and certifications in DEI, Mental Health First Aid, and Public Relations.

She is a 2020 graduate of the NAA Leadership Lyceum, the recipient of the 2021 NAA Excellence Award for Emerging Leader of the Year, and the inaugural 2022 NAA DEI Champion Excellence Award recipient. With a background in writing and education, Khara applies her focus on story and storytelling to engaging teams in growth, cultural engagement, and building belonging.

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Marci French is a lifelong learner born into Generation X as a biracial unifier and JEDI (Justice, Equity, Diversity, and Inclusion) facilitator.

She’s a Senior Faculty Member of the National Apartment Association Education Institute where she applies her more than 25 years of multifamily experience to lead, coach, and mentor those in the industry.

Utilizing her unique story, Marci facilitates tough conversations and creates brave spaces for participants to explore identities, practice empathy, and consider new ideas.

Marci earned her Certified Apartment Manager (CAM) and Certified Apartment Portfolio Supervisor (CAPS) designations from the National Apartment Association (NAA). She holds a certificate in Diversity, Equity and Inclusion in the Workplace from the University of South Florida and is an NAA Leadership Lyceum graduate.

Marci serves as a member of the NAAEI Curriculum Development/Program Administration Committee and previously served as Chair for NAA’s Diversity, Equity, and Inclusion Committee.

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Charlotte Pisciotta’s 25-year career has taken her from a National Director of Sales and Marketing to Vice President of Full House Marketing, to her current role as Membership & Marketing Director for the Detroit Metropolitan Apartment Association.

From rolling up her sleeves at her student communities, to successfully rolling out new software and quarterly marketing plans to a portfolio of over 10,000 units, Charlotte meets challenges head-on with a smile. It’s this expertise and knowledge that she brings to every marketing project and training that creates a unique experience for clients and audiences.

Charlotte loves volunteering with local, state, and national apartment associations. She is a past president of two Michigan NAA affiliates and serves on the NAA Apartmentalize Committee. Charlotte presents programs for associations and management companies, is faculty for NAA’s Education Institute, and holds a certification in Creative Training Techniques.

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Quiana Nguyen is the Marketing Director for CAPREIT. Her experience in the marketing industry has been invaluable to her success at CAPREIT. Her focus on training has helped her teams develop the skills necessary to excel in their roles and deliver exceptional customer service.

By prioritizing marketing efforts, Quiana has effectively promoted CAPREIT's services and offerings, resulting in increased brand recognition and growth for the company.

In addition to her emphasis on training and marketing, Quiana strongly emphasizes supporting her teams. She recognizes the importance of creating a positive work environment and providing her employees with the resources they need to succeed.

Overall, Quiana Nguyen's expertise and dedication to training, marketing, customer service, and support have helped her succeed as a Marketing Manager at CAPREIT.

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Scott Spanier is the Sales Manager at LetHub, a hands-off leasing automation AI. Having quickly developed his skillset with the company, he has become the go-to for partnerships and new client relations. In his personal life, he's an avid rock climber, surfer, and extrovert.

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Who is Heather?

Heather Sizemore is the Senior Vice President of Operations for the student housing vertical at RPM Living. She oversees the day-to-day operations in addition to leading strategic planning and execution, oversight of financial performance, and client relationships of the division.

Heather has worked exclusively in the student housing industry for 23 years. She has vast experience in both the public and private sectors, including all facets of operations and management, leasing and marketing, residence life, business development, and client relations.

She’s worked on varying asset classes and types across the country in 26 states, including the single largest public-private project in the US totaling 3,330 beds valued at $575 million.

Heather’s expertise lies in creating operational efficiencies, repositioning assets, building relationships with key stakeholders, and developing best-in-class teams. She’s a hands-on leader, with a passion for cultivating talent and mentoring young professionals.

Heather holds an M.B.A. from the University of Central Florida. She also received the Certified Apartment Portfolio Supervisor (CAPS) designation and is a National Apartment Association Education Institute Certified Instructor.

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Get to know Faith:

Faith Barker has been with Pioneer Acquisitions for the last 6.5 years, currently as their Marketing Director. Although the company is based in Chicago, she has the privilege of working remotely from sunny South Florida.

In a relatively short amount of time, she has grown in her role and been recognized in the multifamily industry as a leader on the rise. She is the 2018 CAMME (Chicagoland Apartment Association’s awards) winner.

In 2022, she graduated from the National Apartment Association’s (NAA) Diversity Leadership Program, where she met many of her current industry friends and mentors. She was 1 of 15 people who were chosen across the nation to participate in the program and she won the capstone project.

She is currently in the Class of 2023 for the NAA Leadership Lyceum. Faith is one of 35 chosen for this program.

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Who is Ishea?

Ishea loves to lead and build teams and has been a manager in several industries including construction and hospitality. She is currently Assistant Vice President at AMC Delancey Group, overseeing the effective management of over 55 scattered-site properties including leasing, maintenance, capital improvements, and property management teams.

Ishea is a licensed real estate salesperson in Pennsylvania and is a Certified Mental Health First Aid Instructor through the National Council for Mental Well-Being. She was a 2021 Graduate of the National Apartment Association Diversity Leadership Program. She is a member of the NAAEI Faculty and facilitates CALP, CAM, and CAMT courses. She serves on three national committees including serving as Vice Chair for the RPM Careers Committee. Ishea is passionate about DE&I, authenticity, and leadership.

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Jeanne Klein is a working mom with 17 years of multifamily experience in multiple markets specializing in lease-ups on and off-site. Beginning her career at 19, she has seen drastic changes from typewriter leases to online applications! She is a tried and true problem-solving devotee passionate about efficiency and empowering women.

Jeanne’s PropTech journey started with solving the constant complaints about parking with Parking Boss. Now she is addressing the critical impact of fraud on the industry through education and technology.

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Who is Carmen?

Carmen is a working mother of three originally from Mississippi, but has called Orlando, Florida home for the last five years.

Her time as a leasing consultant is where she developed a love for property management. Her background includes regional portfolio management, lease-ups, and extensive due diligence for new acquisitions and asset repositioning.

She received her Certified Apartment Manager (CAM) designation from the National Apartment Association (NAA) in 2016 and is currently a Certified Apartment Portfolio Supervisor (CAPS) candidate. She is passionate about learning new aspects of the multifamily industry, while also training and motivating her team to learn and advance as well.

Carmen is also a certified paralegal with an emphasis in real estate law.

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Who is Jessica?

Jessica Fern-Kirkland, or JFK, is the current President at PMG Property Management, LLC. She began her career as a leasing consultant and has been innovating and disrupting the multifamily industry for 15 years.

Jessica has held leadership roles across learning, development, technology, and operations in both market rate and affordable housing environments.

She finds her purpose in creating and scaling high-performing, people-first organizations that showcase diversity, embrace failure, and challenge limits through innovative thinking. She’s passionate about organizational leadership and fearless failure. Jessica is also a frequent speaker for NAA and local apartment associations.

Jessica is currently earning her degree in Industrial/Organizational Psychology and serves as the Chair of the Human Services Commission for the City of Covington. Jessica lives in the great Pacific Northwest with her husband and two kids and loves to mountain bike and adventure outdoors.

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Who is Stephanie?

Stephanie Anderson is the Senior Director, Communications and Social Media, at Grace Hill. She’s a working mom of four with over 16 years of property management experience—she’s the first leader in multifamily to bring a unique 360 perspective —working as an operator, a non-profit association manager, and a supplier partner. Stephanie was NAAEI’s 2015 Designate of the Year and CAM of the Year in 2013. She is a powerhouse speaker that provides her audience with an experience; motivating professionals to greater success and disrupting the status quo at all costs.

Stephanie is a graduate of Virginia Commonwealth University where she majored in English literature and women’s studies. She holds a Virginia Real Estate License, is certified as a National Instructor for NAAEI, and is a certified Mental Health First Aid Trainer. Stephanie is a graduate of NAA’s Leadership Lyceum and promotes awareness of human trafficking in rental housing.

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A little background on Carroll:

Carroll joined Akara Partners in 2019 as one of the original team members to help launch the Kenect brand in the Nashville and Phoenix markets. Carroll brings 25 years of experience in hospitality/customer service, food and beverage, and hotel management. Her most recent experience comes from 10 years in student housing development starting in 2010.

Carroll’s current role as Director of Leasing and Marketing includes the successful execution of marketing strategies and goals to meet budgeted proforma, operational leasing policies and procedures, staff recruitment, training and motivation, competitor analysis reporting, renewal and resident retention strategies, online reputation management, and overall digital presence. She is actively involved in developing and maintaining major employer relationships and community-business partnerships.

Since 2010 she has been a vital leader in eleven brand-new construction lease-ups, four rebranding acquisitions, and an expansive portfolio of owned and third-party managed properties. She has supported a combined portfolio of over 50,000 beds in over 30 markets across the United States.

In 2015, Carroll was one of five team members to help launch University Student Living, now known as Michaels Student Living. The new construction lease-ups had an average of 650 beds per property and all opened at 95-100% with an 11-month lease-up.

Carroll received a Bachelor of Science in Community Leadership and Development with a minor in Communication from the University of Kentucky in 2008. She has a strong passion for the arts, and genealogy, and in her free time, she enjoys snow skiing and the great outdoors.

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Who is Ty?

Ty started her journey as a leasing professional and went up the ranks to become a property manager, and continued to progress to the point of now serving as the Executive Director for the Arkansas Apartment Association.

Ty brings over 16 years of experience in diversity, equity, and inclusion (DEI) consultation, training, education, and coaching in leadership, management, and other positions in the multifamily industry.

She has served on the boards of the Greater Memphis Apartment Association, Arkansas Apartment Association, and the National Apartment Association.

She is an Executive Real Estate Broker and the founder of a Non-Profit called Tidy & Ty.

The road ahead is developing her public speaking and facilitation business, Ty Jackson Enterprise LLC. She has worked on her craft to become a highly-rated NAAEI Facilitator and International speaker.

When Ty is not working, she enjoys being a mother and a wife.

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Who is Devan?

Devan began her student housing career in 2014 while attending the University of Kansas. She started her student housing career with Campus Apartments and PeakMade Real Estate. With them, she took on many roles, from leasing agent to national leasing specialist and new development property manager.

Over the course of her career, she has gained experience in more than 30 Student Housing markets across the country. The most memorable ones she has visited are Laramie, Wyoming, and San Marcos, TX.

She currently works for the Tailwind Group, as their Director of Leasing. In that capacity, she oversees the corporate leasing team, as well as the leasing success of all student housing properties.

She calls Columbus, OH home, along with her husband and Golden Retriever, Cannoli. She is an avid sports fan, rooting for the Cleveland Browns and Kansas basketball.

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Who is Libby Hollan?

Libby Hollan (she/her) is a Senior Talent Acquisition Advisor at Greystar based in Seattle, WA. Libby facilitates the talent acquisition process for on-site roles in Washington State and Idaho.

She has over five years of high-volume recruiting experience in the multifamily, supported living, and LGBTQ+ mental health non-profit industries.

Libby is a passionate advocate for entry-level candidates and brings this energy into every talent conversation. She is a Certified Internet Recruiter (CIR), Certified Tech Recruiter, and obtained a DEI in the Workplace Certificate.

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Who is Adam Pittenger?

Adam Pittenger is the Founder & CEO of Moved, the first automated onboarding and offboarding platform for multifamily real estate. He started Moved because after moving 9 times in 10 years, he felt moving into multifamily communities was incredibly stressful and antiquated - for both residents and property management.

Moved delivers easy-to-use software to automate the resident onboarding process, for multifamily operators and their residents. Operators save time for their on-site teams, reduce risk, increase resident satisfaction, and activate ancillary revenue streams to grow NOI at their properties.

Before starting the company, Adam spent his career building software products, including one of the first social recruiting platforms at SelectMinds, which Oracle acquired. Adam was named one of Business Insider's Rising Stars of Real Estate.

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Who is Charles Thompson?

Charles is a father of 4 and has been selling in some shape or form for the last 7 years. He’s been in sales formally for the last 4 years and in the multifamily space for one year.

He sees sales as serving and loves the fact that sales enable him to create and build meaningful relationships with a myriad of individuals. Charles broke into sales from a non-traditional path—a path he doesn’t see as a weakness but a competitive advantage because he sees sales differently.

In fact, his untraditional path is part of his story. His path informs his personal brand which is how he communicates his story with others so they see him not as an irritating salesperson first but as a person with a family, interests, and passions.

Charles’ family is his why, and leaving a legacy that outlives him, motivates him on a daily basis.

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Who is Tadros ‘Teddy’ Abdelmalek?

Tadros (Teddy) Abdelmalek is the National Director of Business Development for Campus Life and Style (CLS), part of the parent company Vesper Holdings, which is the 6th largest owner of student housing in the United States.

As an experienced property management and student affairs professional, Teddy holds a Master of Higher Education with an emphasis in student affairs from the University of Missouri-Kansas City and has 20 years of experience in the industry of student housing, which leads him to have uniquely diverse interactions. He is a dedicated leader with a proven track record of improving operations, fiscal performance, and turning around distressed assets.

His education and experience have enabled him to build successful relationships with university leadership and external stakeholders. By focusing on the student-life experience and his hands-on approach to real estate management, Teddy builds  immense real-estate value for the student housing assets that he interacts with.

Outside of the office, he enjoys spending quality time with his wife Ciera, newborn son Fredrick, and their two dogs in Kansas City. While Teddy is a driving and traveling enthusiast, you can always count on him to grab coffee with you and talk about his recent poker tournaments.

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Who is Victoria Cowart?

Victoria Cowart, CPM, NAAEI Faculty, is the Director of Education & Outreach for PetScreening. Previously, she was a direct multi-family industry member with extensive experience providing management and oversight for multifamily housing communities (conventional & subsidized), mobile home communities, and HOAs. She is a property management instructor and a proud graduate of the NAAEI Advance Facilitator Training, the NAA Lyceum Program, and now the Trainer Program with NAA for Mental Health First Aid certification.

Victoria obtained her degree in the Management of human resources and then her industry CPM designation. She was honored to be commissioned an SC “Palmetto Patriot,” to receive the Charleston Regional Business Journal’s Executive “Influential Women In Business,” and the NAA AIMS Grassroots Member Advocate of the Year. She has served the industry as President of both the local and state affiliates as well as having served as a Regional VP for Region IV for NAA. Victoria has chaired four Committees for NAA, most recently as the 2021 Legislative Chair.

Victoria is passionate about education, simplification, and creating ease and understanding for industry members. Victoria is a wife, mother, and a proud PetScreening pack member who also leads her own “pride” of three pound-kitties.

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Who is Lori Agudo?

She started in property management 15 years ago. After stumbling upon the industry while looking for an apartment, she began working as a Leasing Consultant.

Lori was very ambitious with her career path. She took multifamily courses through the Apartment Association of Greater Orlando, which sparked her passion for multifamily education. In 2016 she was asked to teach her first class with the association while still working as a property manager.

She became the first-ever Regional Trainer for Royal American in January 2017. After being a department of one for several years, Lori was promoted to Director of Training & Talent Development in January 2020. She now has a department of five, supporting close to 800 employees.

Through her property management journey, the most fulfilling aspect has been the ability to give back to the community. This spoke to her because of how she was raised. Her parents were the type of people who were always doing good for others.

Being in property management has allowed her to be able to support our most vulnerable populations – the homeless and seniors. She serves on the AAGO Foundation Board of Directors and helps support the five charity partners they have. She was recognized for her efforts in 2021 when she received the Volunteer of the Year award from the AAGO Foundation.

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Who is Robert Velez?

In August 2001, Robert joined the U.S. Army, serving in Active Duty for 4 and a half years, and was deployed in 2 separate tours to Iraq. In between military tours, he had a security job. Once he finished his contract with the military, he began a journey that has led him to his current position; a result of 10 years of apartment industry experience.

In 2009, a great friend and maintenance supervisor gave him the opportunity to work on a property that was built in 1969. He worked there for 2 years and 9 months; first as a Make-Ready Technician and last as a Maintenance Technician. He gained the bulk of his maintenance experience during that time.

Early on, the endless workload and lack of work-life balance brought on by the on-call rotation took a tremendous toll on him. This experience drove him to rethink his purpose in life.

In the summer of 2012, he left the industry and moved away for 4 years to pursue and obtain a BA in Religious Studies. He earned the degree, but during his last 6 months in school, realized that the calling on his life has always consisted of keeping a strong faith, listening to others, providing hope to the hopeless, and bringing laughter to a world consumed by the daily stresses of life. He understood that the apartment industry was a place where he could fulfill his calling to serve others while employing his God-given talents.

In the summer of 2016, with a renewed vision, he returned to the apartment industry, where he continues to serve.

Since then, he has been a Make Ready Technician, Maintenance Technician I & 2, and Service Manager, and in recent weeks accepted his biggest challenge yet; becoming Multi-site Assistant Community Manager.

No matter the task at hand, he looks for the opportunity to love, listen, learn, and laugh.

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• 01:26 - Meet Vanessa Grayson, business manager at Lincoln Property Company in Kansas City, Missouri
• 04:48 - How Vanessa got started in multifamily
• 06:39 - Working hard and living strong with a support system
• 08:38 - Things I’ve learned over my 8 years in leasing and multifamily
• 17:00 - Looking backward to measure personal growth
• 21:01 - Enjoy your work, but stay professional
• 23:33 - More lessons that the multifamily taught Vanessa
• 26:45 - A note about diversity in the multifamily industry
• 29:11 - It’s never too early to start mentoring others
• 32:57 - Our 3 favorite Community Boss questions

Although unconventional, Vanessa went from working in a bar to business manager in a matter of a few short years. How’d she do it? (And how can you do it too?) “There is no fast track to this…it all comes down to work ethic, drive, and what motivates you to get up every day and get the job done.”

Navigating work in the multifamily industry — “probably one of the toughest industries” — and balancing life behind the scenes takes some skill. Here are 10 nuggets of truth from Vanessa, also known as The Queen of the Hard Route:

1. Life is hard. From single motherhood, no post-secondary education, depression, and anxiety, Vanessa partnered hard work with a strong support system to work her way up in the industry.
2. You have a purpose. “Once you understand the purest and truest form to accept yourself for who you are and to not quit because there is so much light at the end of the tunnel — it is the most invigorating thing I've ever felt in my life.”
3. Don’t glorify the grind. Not everyone will understand your drive for work, yet give yourself permission to rest. “It’s okay to take a step back and take a break and realign yourself with your purpose, just recenter and refocus.”
4. Be grateful. “This industry has just afforded me so much support and love, and has put me in a financial state to have bought my first home and to make sure that my children have whatever it is that they need... multi-family truly changed my life.”
5. Let someone tell you “no.” “Having someone tell me no was the best thing that has ever happened to me. Having someone make me feel like I could do better, or there was more of me to give, or there was more that could be pulled out of me.”
6. No table is designed with your seat pulled out. “You have to be ready and willing to do the work, put the work in, and provide a level of work ethic that you may not have seen from yourself.”
7. Lean on the people around you. “Because when you’re doubting yourself, you've got other people still rooting for you to keep pushing and keep grinding it out.”
8. Don’t be afraid of change. “It can be extremely scary. But if you don’t tap into that, you’re going to become stagnant. If we do things the way that we've always done them, the only thing that we have coming to us is the same thing that's already here.”
9. Embrace diversity. “It’s uncomfortable. It's outside of what you know. But easy doesn’t get you very far, right?”
10. It’s never too early to mentor others. “It’s incredible to see [my mentors] light the path for me so that I can go and light the path for someone else.”

And one final piece of advice from Vanessa: “If Evan asks you to be on the Boss Talks podcast, you have to go be on Boss Talks.”

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• 01:14 - Meet Steven Toro, property manager and improv comedian
• 12:02 - The nonlinear path of multifamily and property management
• 13:21 - Employee entrepreneurship
• 20:06 - 3 Community Boss questions

It’s such a joy to interview Bosses on our Community Boss podcast, and today’s guest is no exception! Meet Steven Toro: former actor, model, and comedian; previous multifamily and student property manager; and a current podcaster and YouTuber in the PropTech real estate investment realm. Aside from an entertaining conversation, he elaborated on what he’s coined as employee entrepreneurship.

Employee entrepreneurship is the idea that employees operate as independent contractors, even though they are employed by a company (and even though employees are not categorized as independent contractors for tax reasons).

In previous generations, employees often stayed with a good company for as long as possible, hopefully until retirement. The idea was that if you’re a good worker, the business will be good to you and pay you more.

However, employee entrepreneurship considers you, the employee, as an asset. You are the commodity that you’re selling back to the company. Obviously, employees bring value to a business. Yet you can work for a company that views you as an asset, and you have the opportunity to work for a company that you truly enjoy. And with the intertwining of technology, the work-life balance has tipped over the years, making this perspective even more important.

Steven said, “We’ve all heard it: nobody wants to work anymore. These people have always existed who don’t want to work. But, however, the difference is…not that we’re not working, just that we’re operating differently in the workplace. And that’s where employee entrepreneurship comes in… It encapsulates the new work style that we’ve adopted.”

Bosses, how are you an employee entrepreneur? Have you coined a phrase in the multifamily industry that has impacted how you live, lead, and Manage Like A Boss? We’d love to hear more — share it with us on a future episode of the Boss Talks Podcast!

Just for fun: Steven Toro’s lessons from improv comedy:

• You always have something to say.
• It makes you think on your feet.
• You have to be aware of multiple people at the same time.
• It exposes the multiple aspects of conversation and interactions.
• You quickly come up with creative solutions.
• It helps you develop a lot of confidence!

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• 01:51 - Meet Alicia Holmes, from Edward Rose & Sons
• 05:54 - Multifamily marketing, training, and e-learning
• 08:11 - Shoe rooms and vacation closets
• 12:09 - E-trainings: conflict resolution and face-to-face interactions
• 15:22 - The 2 Pillars of marketing
• 19:30 - Consistency, Connection, Content
• 36:21 - Our 3 favorite Community Boss questions

In addition to owning 171 pairs of shoes and planning to visit all 7 continents, Alicia Holmes has accrued more than 10 years of experience in the multifamily industry. In particular, she has refined her skills as a master marketer. You won’t want to miss Alicia’s realistic marketing tips for the long game!

Marketing Pillar #1: People. “We’re all in the people business, right? It's where someone's going to live. It's where someone might take their first steps, where they might fall in or out of love. Their home is such an intimate part that I think centering on people reminds you that this is really a people business.”

Marketing Pillar #2: Joy. “Who doesn't want joy? Marketing should be fun. It's okay if it's not perfect. If you had eight people like your post, don't feel bad. Because if eight people came up to you today and told you that they liked you, you would actually feel really good about it.”

3 Ways To Enhance Your Multifamily Marketing

Connection. “People don't always understand the words that you use, so you need to say it to them in their words. Because we are here to solve a problem. They need somewhere to live. Everyone has to live somewhere. Shelter is one of our basic needs. So really just being open with that humanity piece and meeting people where they are and asking simple questions.”

Consistency. “Your tens and tens of views turn into thousands and thousands. Consistency is the best hack!”

Content. “Do they respond to pictures? Do they respond to videos? Do they like long-form words? Really playing with fire with that one. The average attention span is only down to six seconds so you need to have something really attention-grabbing. So figuring out what type of content they actually want, what resonates best with them, and not being afraid to fail.”

Whether you’re a shoe fanatic with the travel bug or a Boss in the multifamily industry, we know that Alicia’s marketing hacks are spot on! Thanks, Alicia, for Managing Like A Boss and sharing your top expertise with our Boss Talks listeners!

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• 01:56 - Meet Joelis Barandica-Rodriguez, Regional Education Director for Con Am
• 05:18 - Bridging the statistical gap for Latinas in Multifamily
• 07:37 - Barriers and perspectives
• 12:06 - Diversity vs inclusion
• 17:14 - How to get involved with Latinas in Property Management
• 23:04 - How to connect with Joelis this year
• 26:03 - Our 3 Community Boss questions: community, food, and coffee

Before we jump into diversity and inclusion, meet today’s Boss Talks podcast guest: Joelis Barandica-Rodriguez, Regional Education Director for Con Am, Board of Directors member for the Apartment Association of Greater Orlando, and Founder of Latinas in Property Management.

With the fantastic blend of her Colombian roots and American pride, she has the perfect character for property management—although this job fell into her lap, as it does for most of us! “It was really through mentorship that I became well-versed in property management and really fell in love with the field.”

Did you know…

• 95% of community managers in Florida are Latina
• …yet only 5% of corporate-level multifamily managers in Florida are Latina.
• 36% of commercial real estate professionals are women
• …but only 9% of corporate positions in real estate are women.
• Women earn a base salary of approximately 10% less than men

Diversity vs Inclusion

Joelis is an advocate for Latinas, but really for all people! And her definitions are not only spot-on, but also easy to understand.

“Imagine being at a high school dance. Diversity is really making sure that everyone is invited to the event, while inclusion is asking the people who are there to actually dance.

Think about a middle school basketball team. If you gave every player the same size seven shoe, it would be equal and they'd all have the same pair of shoes. But of course, not everyone's feet are the same size… Equity is making sure everyone gets a pair of shoes that fit so they can participate on a level playing field.”

How To Get Involved with Latinas in Property Management

“We are authentically committed to identifying leaders that care and create safe spaces for dialogue and engagement. And we want them to have the courage to have those uncomfortable conversations with their staff, their boards, their partners about issues, so they aren't afraid to raise challenging questions.”

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• 02:23 - Meet Eric Orsbon, Independent Asset Manager
• 04:41 - Why Eric likes student housing (hint: it’s fun and life-changing!)
• 06:32 - Working with your spouse
• 8:40 - 10 tips for a career in the multifamily housing industry
• 09:26 - Tip #1: Keep learning.
• 11:55 - Tip #2: Where do you want to grow?
• 12:28 - Tip #3: What’s your career path?
• 14:57 - Tip #4: Train ‘em up.
• 15:45 - Tip #5: Numbers don’t lie.
• 18:22 - Tip #6: Track your accomplishments.
• 22:22 - Tip #7: Don’t keep secrets.
• 24:04 - Tip #8: Consider changing jobs.
• 26:49 - Tip #9: Wear nice clothes. (No, really!)
• 28:10 - Tip 10: Learn how to answer the right questions.
• 31:09 - What’s next for Eric?
• 32:02 - Viewer question: Is NAA or IRAM better?
• 33:58 - Our 3 favorite Boss questions

From real estate and property management to leasing agent and vice president to multifamily and student housing, Eric Orsbon has filled nearly every role in the industry! He’s gathered all of the hats he’s worn and compiled a top 10 list of tips for a career in the multifamily housing industry:

1. Education: “As early as you can, get some of your professional designation certifications … Your employer probably wants you to have that education to do your job better, and that helps you do your job better and helps show your employer (or other future employers) that you're in the industry long term.”
2. Decide what role you want to grow into. “There’s somewhat of a linear role up the traditional chain: leasing, assistant manager, regional manager. But there’s also at most companies a marketing department, internal collection department, administrative, and accounting role. So there are different things you can do.”
3. Know where you want to grow next or what your long-term career is. “If you can already do the duties of the role you want to grow into, or at least have some experience with it, you’re that much easier to promote.”
4. Teach your replacement. “Teach the person that would be most likely to replace you if you were promoted, because that makes you more promotable.”
5. Hit your KPIs. “Hit your KPIs, know what those are for your company, and be sure you hit them because when it comes time to promote, most companies are going to … look at the numbers.”
6. Keep a Brag Book. “I call it a Brag Book. It could just be a digital folder you throw stuff in. You might keep it on paper or both, but just keep your accomplishments … It can help you to go back through that stuff and remember for yourself your accomplishments … When you have imposter syndrome (like most people do), you can never remind yourself, ‘I've done all this.’”
7. Don’t keep your desire to grow a secret. “Don't wait till you see the position you want and then raise your hand. Just let it be known. Because when the opportunity arises, you want to be automatically at the top of people’s heads.”
8. Watch for other job opportunities. “If you love your company, by all means stay with your company … But if there’s just no room to grow … be open to look at opportunities at other companies.”
9. Dress for success. “Dress for the position you want. Be sure you’re dressing in a way that people can just visualize you in that position that you want to be in. Because you will stand out, for sure.”
10. Learn how to interview. “Take the time to learn how to interview. It is an acquired skill … but be humble. Plan ahead for the question that you might be asked during an interview.”

Eric, add this Boss Talks interview to your Brag Book! You’re an awesome Boss and we’re grateful to learn from your 10 tips about the multifamily industry!

Be a Guest on the Boss Talks Podcast

Do you want to share your Boss experience with us? Be the next guest on the Boss Talks podcast hosted by Community Boss! Contact our host, Evan Happel, at info@communityboss.com to schedule a time. Keep Managing Like A Boss, and we will see you again next week!

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• 01:36 - Meet Bo Schneider, Tailwind Group (2022 Top Innovator Award)
• 05:50 - From business student to property manager
• 07:43 - Taking risks: is it worth it?
• 10:07 - Property management is property management
• 11:13 - Passion for leadership and mentorship
• 16:32 - The challenges of property management (especially tenant laws)
• 20:56 - Celebrate your people and mark it on your calendar
• 22:04 - 3 Boss Questions

Check out Bo’s innovative bits of wisdom:

• How to be an innovator: “One thing that really led to it was my background in coming from a few different companies, knowing myself, and even being in different regions across the US as well. Piecing together different things that I've liked and finding efficiencies helped me bring that viewpoint to them.”
• How to be a leader and team player: “There are going to be different levels of leadership and role playing.” We have to understand “when it’s time to be a leader and when it’s time to be a role player and responsible for your certain duties.”
• How to be social: “One thing I really enjoy about the industry itself is the amount of social interactions that you have, relationships that you build, not only with your peers or coworkers, but even with your resident base, whether that be current or former.”
• How to be a property manager: “Property management is property management. I think in a broad sense we all do the same thing…Each one definitely cares about their people and their employees. And the end goal is to make sure that their people felt appreciated, felt heard, felt seen, and are supported in their careers.”
• How to be a mentor: “I really get to know them. I want to figure out what their end goal is. How can we spark an interest, light a fire, get them really invested into it? How can I work alongside them to help them reach their goals or max potential?”
• How to celebrate your team: “Really celebrate your people. I make note of everybody’s birthday (and work anniversary) and I put it on my calendar. I set myself a reminder at least four days in advance to do a handwritten personal card and a small gift, and I have the entire team sign it.

Be a Guest on the Boss Talks Podcast

Bo jumped in and said “Yes!” to be a guest on the Community Boss Boss Talks Podcast—and you can too! Message our host, Evan Happel, at info@communityboss.com to request your slot on a future episode. Keep Managing Like A Boss, and we will see you again next week!

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• 00:28 - Meet Irving Lopez Gallarza, Community Manager with Centerspace
• 03:34 - Irving’s biggest piece of advice, plus a few bonus suggestions
• 07:17 - The Great Resignation in the multifamily industry
• 10:33 - Flexibility in the workplace
• 15:56 - Prop tech teamwork, innovation, and accepting change
• 23:00 - The power of a birthday card
• 25:30 - Ask your mentor for help
• 30:29 - Last nugget of wisdom, plus our favorite 3 questions

Irving’s decade of experience plus leadership positions in the multifamily industry has sharpened his Boss skills. That explains why this Boss Talks episode is loaded with nuggets of wisdom!

• We are family. “Family is in ‘multifamily,’ so at the end of the day, we gotta take care of each other.”
• People matter. “We are in the people business. People want to feel appreciated. People want to feel like they matter.”
• Utilize technology. “Hey, technology is our friend…how can we use technology to our favor and remove some of that work burden from our team?”
• Lend a hand. “I think we all started somewhere and should be giving that lending hand and saying, ‘I'm here, I support you, and I'm listening.’”
• Always be curious. “How are you innovating? How are you operating differently from your competitors or within your company? How are you structuring your different departments?”
• Transparency. “When you build that sense of transparency across those fundamentals, it really sets your company up for success. What are you doing to set yourself apart? And what are you building with your company brand?”
• Just stick with it. “This industry will take care of you if you stick with it. People are always there to have your back.”

Like Irving mentioned, multifamily is a family, we’re all in this together. Our Community Boss team couldn’t agree more! Which is why it’s no surprise that he shared a few noteworthy quotes from some of his favorite business leaders:

• “A company's culture is a foundation for future innovation and an entrepreneur's job is to build that foundation.” –Brian Chesky, the co-founder, and CEO of Airbnb
• “Teach your employees exactly as you want them to treat your best customers.” –Steven T., author of Seven Habits of Highly Effective People

Irving, thanks for modeling what it truly means to be a Boss in the multifamily world! If you want to share your Boss experience with us, you could be the next guest on the Boss Talks podcast. Contact our host, Evan Happel, at info@communityboss.com to grab your spot. Until then, share this motivating episode with a friend and keep Managing Like A Boss!

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• 01:00 - Meet Bridget Foley, Director of Multifamily Partnerships at Move for Hunger
• 06:35 - How to partner with Move for Hunger
• 07:41 - The reality of food waste in the USA
• 09:01 - Beyond just multifamily: food drives and movers
• 10:31 - Help your multifamily property reduce food waste
• 16:18 - Bridget’s benefits of working in multifamily
• 18:40 - Multifamily industry mentors, conferences, certifications, and training
• 21:17 - Women in business plus imposter syndrome
• 25:40 - Viewer question: What repeat challenges do you face?
• 28:00 - Final 3 questions: community, cooking, and coffee

What is Move for Hunger? We work with the multifamily industry to collect food from residents who are moving in or moving out, and then donate that food to local food banks. Our goal is to bring awareness to food insecurity and food waste.

What sets Move for Hunger apart from other food donation organizations? Most people want to donate or help others, but the moving process is stressful and hectic. “We are able to really take what’s good and bring it over to multifamily… We’re taking that guilt off by doing this for you.”

How much food has Move for Hunger salvaged/donated? From harvest to dinner plate, approximately 35% of food is wasted in America, close to 18 billion tons. We work with more than 3,000 properties across all 50 states and collect an average of 250 pounds per property. As of recording (September 2022) we’ve collected 90,000 pounds of food so far this year! “Imagine if we had every single property in the multifamily industry collecting…times 250—that would be an insane amount of food that would go to the local communities!”

Where can I sign up for my multifamily community? Move for Hunger makes it simple for your community to reduce food waste and support local food banks. Here’s how:

1. When you sign up, we kindly request a $250 annual donation.
2. We send free brown recyclable paper collection bags to hold your non-perishable food donations.
3. When you’re ready, call us and ask for a pickup. We’ll work with our team of movers to collect your bags within 30 days and deliver them to a local food bank.

Bridget Foley has always had a passion to give back to her community and the multifamily industry has encouraged her to open up her wings and fly! “It’s been really nice to just have some fun and be able to develop my own personal brand in a way.” Her two-pronged approach of learning from the industry and mentors has set Bridget up for success—which ultimately brings awareness to food insecurity and food waste through Move for Hunger!

Bridget is definitely a Boss! And at Community Boss, we embrace our Boss brand with Boss necklaces, Boss comics, and the Boss Talks podcast. Contact our host, Evan Happel, at info@communityboss.com to snag a Boss necklace or grab a spot on a future episode of Boss Talks. Until then, keep Managing Like A Boss!

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• 01:06 - Meet Amber Smalls, Regional Manager at Redstone Residential Student Housing
• 04:56 - Comparing and contrasting student housing with multifamily housing
• 06:10 - Scaling from a Leasing Agent to a property management partnership
• 07:34 - Joining support groups, prioritizing PTO, and training your replacement
• 12:58 - Lessons for success
• 14:46 - The career-changing impact of mentors
• 23:07 - Final 3 questions: building community, cooking dinner, and favorite coffee

Amber’s season in the spotlight began in college when she interned as a journalist at a local CBS station in Mississippi. After graduation, she accepted a full-time position at the same station. “I did it and I loved it, but I made beans.” But once her job description included “motherhood,” the minimal pay and lengthy hours reduced her job satisfaction.

That’s when Amber made the switch to the multifamily industry—specifically as a student housing leasing agent. “I loved the fast paces. Every day wasn't the same.” She leases all year with student housing (unlike round-the-clock multifamily leasing), and even enjoys the prep work for Turn.

Her willingness to take on new challenges and move throughout the student housing industry has launched Amber into her current partnership as Regional Manager with Residential Student Housing. Why does she call it a partnership? “You work for them. They work for you. It works for everybody. They really respect and understand that outside of property management, I have a life, I have a family. And they're very cognizant and supportive of that.” 

In this Boss Talks episode, Amber shares her personal recipe for success. Here’s a snippet of that achievement deliciousness:

• Learn when to say no. “Saying no to a task, a job, or an initiative doesn't mean that you can't be available for the next thing.” By establishing healthy boundaries with her job in student housing and acknowledging the harmony of work-life priorities, Amber has actually catapulted her growth!
• Hit refresh. Before making a career shift or change in workload, consider: “What are my parameters? What are my non-negotiables? Does it fit my ideals? Do their ideals fit mine?”
• Be a resource. Acknowledge when your team members need your expertise, experience, or example in order to complete their tasks well. “That’s my job is to help you excel. Because then we all win, right?”
• Support your team. Sometimes you don't need to ask if someone needs help—just do it. When Amber’s plate was piled with work and urgent matters popped up, her co-worker helped finish small tasks without asking. “He would jump in without my asking and take care of it for me. And I feel like if I didn't have him…I would quit.”
• Train your replacement. “Don't think of training your replacement as literally the person who takes your job away. They're the person to take your place so that you can continue to grow.”

Thank you, Amber, for being a Boss in the student housing industry! If you want to jump out of your comfort zone and be a Boss Talks guest, reach out to us at info@communityboss.com. Watch live every Wednesday at noon PST on the Community Boss LinkedIn or Facebook pages, or follow us on your favorite podcast platform. Until next time, Manage Like A Boss.

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• 02:08 - Meet Wheeliam Puckeet, multifamily maintenance and service manager
• 09:41 - More than just a maintenance man: awards and recognition
• 11:45 - The life-changing impact of mentorship
• 13:11 - Wheeliam’s rock-solid team philosophies
• 14:05 - His personal missions, values, and philosophies
• 16:40 - How the pandemic upgraded the status of the service team
• 25:07 - Launching his multifamily service team onto bigger and better things
• 28:06 - Final 3 questions: building community, making dinner, and drinking coffee

Wheeliam is more than just a multifamily maintenance expert — he’s a true Boss! Our conversation is sprinkled with wise advice, guiding philosophies, and rooted missions. Here’s a snippet of what Wheeliam has to share:

1. Lead by example. “We are only as good as the people that work with us. If I'm going to expect my team to do certain things, I have to be willing to do those things as well.”
2. Prepare your team to move up: “If I haven't gotten you ready for the next step in your career within the next 12 months, I'm not doing my job.”
3. Value multifamily maintenance training. “When certain things are gonna take me away to go do something else, I need to be able to know that my team is gonna be able to handle the property when I'm gone.”
4. Don’t be late for anything. “If you see something needs to be taken care of, take care of it and beat people to the punch.”
5. Closed mouths don’t get fed. “I can't help you if I don't know what the problem is and I can't guess what the problem is.”
6. Pay attention. “In life and every situation that we deal with, we can find a lesson in everything that we do. And not only does that make us better at our job, but that makes us better as people in general”
7. All we have is our word. “If we say we're gonna do something, we have to do it.”

Wheeliam, thank you for modeling what it looks like to be a Boss in the apartment and multifamily maintenance field. We want to invite our listeners, like YOU, to share what you’re passionate about and how you lead like a Boss. Contact our host, Evan Happel, to schedule your spot on Boss Talks, a multifamily podcast about how to Manage Like A Boss.

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• 00:30 - Meet Laura Kitts with Housing Connector and WMFHA
• 01:33 - Learning the basics of sales with Comcast—while being a single mom
• 07:21 - Transitioning to the multifamily industry
• 08:35 - Board member of Washington Multi-Family Housing Association (WMFHA)
• 11:15 - Funny story time: door-to-door sales woman and local commercial
• 13:35 - Moving to Zumper, a prop tech startup
• 16:38 - Being driven by a mission-minded perspective
• 20:22 - Who is Housing Connector?
• 25:02 - The need for Housing Connector
• 27:18 - Take a leap of faith for contentment, fulfillment, and satisfaction

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Whether you’re a single parent, fresh-out-of-college grad, or hungry for a career transition, you’re going to learn a lot from this Boss! So let’s sum this story-driven episode into three points:

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Take a chance for the right opportunity.Laura started her career as a naturally-skilled salesperson at Comcast, but knew she needed more satisfaction and flexibility in her work. Her solution? A horizontal shift within the multifamily industry. “The worst thing that can happen when you take a chance is that you might fail. And if you fail, you still succeed because you learned something.”

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Join a multifamily association. Another way to transition smoothly is to follow Laura’s lead to join a multifamily industry organization. “There’s this whole multifamily industry out there with associations that you can join that will really help elevate your career and help you make beautiful bonds that last a very long time.” She now serves on the Board of Washington Multi-Family Housing Association (WMFHA).

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Buy into the mission. Maybe you’re like Laura and you’ve always felt pulled to do good in the world. Let that passion spark in your personal life and your career! “The reason I made that leap [to Housing Connector is because there was a mission behind it of helping residents living in apartment communities build that sense of community to feel less lonely and less isolated.”

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That’s why this Boss has settled into a position at Housing Connector. This mission-minded nonprofit acts as a bridge between property managers and case workers. The primary goal is to help individuals facing homelessness to find housing and be educated on how to be a good renter. Likewise, this organization assists property managers with benefits like rent payments, damage mitigation funds, vacancy loss, and mediation. As of recording in Autumn 2022, Housing Connector has housed over 3,300 people in the last two years.

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“That's absolutely incredible, and really just a drop in a bucket when it comes to the need for accessible housing. But it is working and if we can make a dent, then that's amazing.”‍

One final piece of advice from Laura Kitts: “Don’t wait…if you're feeling like you're not fully fulfilled and happy, because there actually are so many other opportunities out there to find joy and success.”

We don’t know about you, but we ended this episode feeling ultra-inspired about the work happening in the multifamily space! If you have a similar story about working in the multifamily industry, we’d love to feature you on Boss Talks! Contact our host, Evan Happel. Until next time, share this encouraging multifamily podcast with your friends and keep Managing Like A Boss!

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• 01:09 - Meet William Butler with Empower PMC
• 04:32 - Practical apartment leasing best practices
• 05:59 - His Book RELEASING: A Counterintuitive Approach To Apartment Leasing
• 07:05 - Why you need these counterintuitive tactics
• 11:05 - The biggest area where you can fix (and improve!) your multifamily leasing
• 13:47 - William’s multifamily conversion ratio — it’s high!
• 17:15 - The not-so-secret formula to achieve high conversions
• 20:02 - Unleash the power of creative marketing
• 22:57 - William’s team and community
• 27:18 - What you’d eat at William’s house for dinner, plus his favorite coffee
• 29:10 - What markets are you in right now?
• 29:44 - What types of properties do you consult for?
• 30:13 - What fundamental apartment leasing principle is underrated?
• 32:33 - Share your story on Boss Talks!

“I wanna do something a little bit more. I wanna leave a legacy on the industry.”

In this Boss Talks episode, William divulged his multifamily conversion rates and shared how you can take specific actions to experience similar rates in your community. He’s been in the industry since 2009, wrote a practical book about apartment leasing strategies called RELEASING: A Counterintuitive Approach to Apartment Leasing, and owns his own property management consulting company, Empower PMC.

“The fundamentals aren’t necessarily always fun, right?” But go back to the basics. Revisit the things that will get you the conversion numbers you need.

1. First, disown your ego. A Boss is humble and knows when to ask for help. It’s okay if you need assistance to boost your leads or conversion rates.
2. Invest in your staff. Train them to be relational, strategic conversion experts who intimately know your property and help leads visualize living their best life there.
3. Magnify your mindset. Don’t settle for average — you’re better than that! Shift your mindset away from collective psychology toward being top-notch.

How can you increase your conversion ratio? Convert your leads into apartment tours and then get them to sign an apartment lease. A lead is anyone who expresses interest in your property. A conversion ratio is the number of leads who end up signing a lease. What are Empower PMC’s conversion rates?

• 50% of leads who inquire about our community show up for an apartment tour
• 75% of the leads who take an apartment tour sign a lease

How do William and his team achieve these utterly amazing rates? “I stop talking about the property. I start talking about you.”

1. Discover what motivates your buyer’s decision, ask what they desire in a new apartment, learn what they do for fun, and find out what is most important to them.
2. Then use that information to sell the features and benefits of your community, like the best apartment amenities or your apartment community app. “Once you figure out those details and are able to articulate the value proposition of your asset in particular, the recipe’s the same at that point.”
3. Close the deal and sign the lease!

If your mind is swirling with must-try tactics or your personal multifamily leasing success stories, we’d love to hear all about it! Be our next guest on Boss Talks by reaching out to our host, Evan Happel. Until then, share this podcast with your multifamily industry friends and keep Managing Like A Boss!

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• 01:39 - Meet Marcel Thomas, General Manager & High Priestess of Property Management
• 05:12 - What is The Turn in Student Housing?
• 10:14 - Time-saving integrations
• 12:17 - Student Housing Professionals Facebook Group
• 14:33 - Celebrating a 60% renewal rate
• 17:47 - Life in Las Vegas vs other schools
• 22:22 - Leadership philosophies
• 27:24 - Final questions: Building community, dinner guests, and a cuppa joe

Every Boss has a sweet story, and here’s Marcel’s. While he was studying pastry in culinary school, he worked part-time in the student housing office. “I don't think anybody ever plans on being in this industry. It just happens…at least that's what happened with me.”

Flash forward to today, where Marcel is the General Manager of a Be Home Student Living community in Las Vegas, Nevada—although he prefers the self-proclaimed title of High Priestess of Property Management.

During this multifamily podcast episode, Marcel explains the biggest difference between student housing and multifamily: The Turn. (Also aptly named Superbowl, hell on earth, nightmare on Elm Street, etc.) This two-and-a-half week window occurs when all leases turn over from late-July through mid-August.

Part I of The Turn is the unit part: inspections, pictures, damages, carpets, appliances, furniture—everything must take place with the help of staff and third party workers. Part II of The Turn is the admin side: moving packets, keys, FMO, bills, charges. In other words, Marcel becomes the manager of “organized chaos for two and a half weeks.”

One of the reasons his property has boasted a 60% renewal rate is because of his Boss-style leadership philosophies:

1. Be tough but fair. Marcel calls himself, “a tough coach, but like a cool mom” because he blends attention to detail with constant improvements. By listening to residents, not letting the small things pass by his staff, and maintaining a high standard, his team and properties have thrived.
2. Plan for your legacy. “When I leave here, then this property will still be like my legacy. And so it doesn’t reflect well on me if I leave here and it just tanks.” Marcel prioritizes training his staff to fulfill his shoes to replace him at some point. That increases his value and empowers his team at the same time.
3. Have fun! Daily dance moves, bring-your-dog-to-work days, homemade desserts, and staff dinners are just a few of his fun-filled Boss tactics. (Also, don’t we all agree that Marcel would flourish on TikTok?!)

Other factors that have boosted his success include must-have automations, such as Community Boss and the Amazon hub locker system, plus his Student Housing Professionals Facebook community.

Do you have a Boss-worthy story, just like Marcel? We’d love to hear it! Reach out to our host, Evan Happel, and share why you’re a Boss in the student housing or multifamily industry. Then send this podcast to your friends to help them Manage Like A Boss!

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• 01:00 - Meet Nathan LeMesurier, co-founder of Community Boss
• 03:50 - What Nathan really did fresh out of high school
• 06:16 - How joining his condo board changed his life—and career
• 09:02 - The early evolution of Parking Boss
• 13:59 - Our value of self-funded growth and vision
• 17:51 - Enter Covid…and our amenity solution
• 23:32 - The missing puzzle piece: mapping
• 27:54 - The future of CB
• 29:15 - Who came up with Parking Boss as a name?
• 30:34 - Meet our talented in-house team
• 32:44 - Merging the real world with software
• 36:47 - Get to know Nathan: curling on frozen ponds, homemade pasta, and really good coffee

Let’s start with Star Wars. “I owe it all to Phantom Menace.” Nathan built his first website in high school—all about Star Wars. Flash forward to 2001 when he joined the Luminous team (presently known as Community Boss) fresh out of high school. At the time they were making dynamic websites that were “basically online brochures for people who actually wanted to have more interactivity.” Nathan has been building software systems ever since. 

Next, is that life-changing condo board meeting. When Nathan and his wife bought their first condo, he was elected to the board and experienced a two-sided approach as both a resident and a manager. The biggest problem: parking. “We feel really disempowered. We hear the problems, we experience the problems, but we don't feel like we have any real power to solve them.” (Can you relate?!) 

Meet Guest Parking Permits, the original form of Parking Boss! The primary thought was that it’s too much work to manually monitor parking lots, so why not make them tell us when they’re going to be there? And it worked! “It went from being something that we had to proactively monitor into something that we could sporadically audit…It became a sort of self reinforcing habit, and it was very effective.” It slowly grew into the product that many of you know and love today.

What about that pandemic? 2020 jump-started our Amenity Reservations suite since, well, everyone was literally staying at home! “It was the perfect product for the perfect time.” We also developed multifamily software solutions for payments and mapping, plus we’ve launched multiple integrations for gates and locks. “We’ve only scratched the surface of where these pieces are going.”

Beyond just parking. We’ve been so fortunate to build something that businesses want, and that actually helps communities thrive! Although money is often a metric of success, we grounded ourselves in the vision to craft a tight feedback loop of listening and fixing. That process is the driving force of our expansion beyond parking to community-wide solutions.

At Community Boss, our mission is to help multifamily and apartment communities manage shared spaces in a smart, automated, modern way. And our Boss Talks podcast is a platform for Bosses like you to have a voice and share your Boss stories. Contact us to be our next guest on the Boss Talks podcast, or share this episode with others to help them Manage Like a Boss!

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• 01:03 - Meet Jennifer Carter from Fetch
• 04:25 - Ding dong! The necessity of package management
• 07:26 - How Fetch benefits residents and onsite teams
• 07:47 - Utilizing community maps to aid deliveries
• 09:37 - The benefits of being an onsite team member
• 10:44 - Why you (and I) need a business mentor
• 12:44 - Managing a team means making mistakes and learning from them
• 16:46 - Navigating the choppy waters of work/life balance
• 19:47 - Where is our industry headed in 2023?
• 22:18 - How to switch to the vendor side

Like many of you, Jennifer is passionate about the multifamily industry. “As many folks know…once you get in, you never get out!” From property management with Aspen Square Management to marketing with Apartment Guide, from resident retention with SatisFacts to prop tech with Smart Rent, her multifold roles deepened her understanding of the complete onsite experience—which fits perfectly with her current role at Fetch, a package management logistics company.

Fetch allows residents to choose when they want their package. They can start ordering right after they sign their lease, or they can have it held for up to 6 months. Obviously this is a huge benefit for onsite teams since no one is hired to move, sort, or store boxes. Even better, a community that also utilizes Community Boss can aid deliveries with our Community Map, which contains a Community Directory and geolocation services.

Once you start listening, you’ll quickly notice a theme that Jennifer loves helping people. And that’s one of the many reasons why she has achieved Boss Status. 

• Understanding: Understanding the client and making their experience better is what it’s all about.
• Connections: Someone called Jennifer the glue that connects people together, and what a good definition! As a Boss, you can be the pivotal piece that acts as a connector between your people.
• Joy: Technology is never going to replace people, so let’s joyfully serve clients and encourage them to live from their talents instead of their titles.
• Empathy: Having empathy for the onsite team and what they do on a day-to-day basis is crucial to Managing Like A Boss. Our role should help mitigate all the work the onsite team is doing and make their life a little bit easier.
• Management: “You can manage people, be a leader, and a mentor, but you have to be able to manage yourself to be a good mentor or to be a good leader or to be a good boss.”
• Mentorship: In Jennifer’s words, a mentor “helps you with your strengths, but also isn’t afraid to help you polish up the negative and be honest.”

Jennifer reminded us that “there's something about this industry, that there's something different every day.” Those are the kind of stories we love hearing about on Boss Talks! We provide a platform to share about your Boss Status so others can learn from your experiences. Contact us to be a Boss Talks guest, or share this episode with others to help them Manage Like A Boss.

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• 01:18 - Meet Dwayne Bryant from Greystone Property Management
• 02:35 - Framework for leadership: 4 D’s and 3 E’s
• 06:30 - A love of leasing and teaching
• 08:10 - The Value of mentorship
• 10:00 - The 3 E’s as a Boss
• 13:22 - Perception and reality
• 16:55 - How do you value yourself? How do you perceive yourself?
• 18:25 - 2 more E’s
• 21:44 - Where is Dwayne headed next?

When you first meet Dwayne, chances are high that he’s showing up in a suit and tie. No, it’s not just to impress you (or because he looks good in the mirror). It’s because he has learned the value of perception. 

People often comment that he is the best-dressed man in the office. One time, someone else asked “Are you the next speaker?” when he was just happy to be in the room at a prestigious conference. In his words, “Understand your own value, then increase your value with education, exposure, and experience.”

Those are the 3 E’s, which pair perfectly with the 4 D’s—acronyms that Dwayne first learned from his high school wrestling team but still ring true today in his property management career.

“I loved the leasing and I love the salesmanship…but I also learned that I love helping and teaching people.” If you’re a Boss like Dwayne who is passionate about teaching and mentoring, then take a cue from his framework for leadership.

The 4 D’s: Desire, Dedication, Determination, and Discipline

The 3 E’s: Education, Exposure, Experience 

As an individual, “you gotta keep that desire, determination, and dedication while you’re getting yourself educated, exposing yourself to the industry into your craft, and then also going to find that experience.” Then block out the obstacles with the umbrella of discipline.

From a leadership standpoint, “you wanna make sure you educate the people that you have…expose them to things during the course of training, as well as give them the experience.”

As a boss, we have the unique opportunity to advance our own career and others at the same time. You can have the education and exposure and opportunities on your own, but then “apply it to other people so they also have those same opportunities to move up in this industry.”

Thank you, Dwayne, for sharpening our Boss habits! If you’re eager to hear more advice about management in the multifamily industry, then subscribe to the Boss Talks Podcast, where each episode aims to help you Manage Like a Boss. And if you enjoyed this episode or loved Dwayne’s acronyms, then share this with other bosses in your community!

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• 01:35 - Meet Michele Crochetiere with One11 Advisors
• 02:39 - The value of mentorship
• 05:10 - How to find a mentor (hint: just ask!)
• 07:19 - Mentorship is a 2-way street
• 08:22 - Mentor myths
• 10:21 - When life grinds to a stop
• 17:24 - What Michele learned from her health crisis
• 19:55 - The habits (gifts!) of self-care and weekly planning
• 22:07 - Why you need to take PTO
• 23:25 - Caring for your co-workers
• 26:00 - Final advice on work ethic, priorities, and boundaries

As kids, our favorite actor, singer, or celebrity fulfills the title of role model. As adults, we still need mentors in our personal and professional lives. Michele explains, “I’ve had a lot of really great role models…and from each person I have taken something away. You’re always able to learn from all of your experiences.”

If you’re wondering how to find a mentor—or to be a mentor yourself—here are Michelle’s tips:

1. Reach out and ask. Make sure it’s someone who will listen, encourage, and challenge you well. “If I call a mentor, I don’t want them to just tell me what they think. I want them to challenge me.”
2. Share/set expectations. “If you're asking someone to be your mentor, you wanna give them an opportunity to understand what you're asking them to do, as well as be able to say, no.” For example, offer to meet for lunch every month, or ask if they’re willing to be your “phone-a-friend” when you need business advice.
3. 2-way street. “We think of mentors as giving advice or giving feedback, but mentors get something out of the relationship too.” Share your next steps, red flags, and grand ideas with each other for encouragement and inspiration.

Michele Crochetiere has consistently valued her mentors throughout her 20 years in the property management and multifamily industry. Those relationships were a literal lifeline when she was diagnosed with idiopathic subglottic stenosis, a condition that causes swelling of the windpipe. When she was homebound and on vocal rest, those same irreplaceable mentors stepped up to the plate with work-from-home projects that required minimal talking. 

“It forced me to stop what I was doing and to think about who I was, what I was doing, and what I was here for. So that made me shift my thinking a lot.” Of course, Michele hopes you never experience an abrupt halt like she did! Instead, she hopes that you “learn from my mistakes and my self-inflicted control freak, workaholic personality.” Here’s how:

1. Self-care. Carve out time to do things that are relaxing. “I do a lot of yoga. And for anybody who’s interested in yoga, I will tell you that it is a game changer.”
2. Pray and meditate. When she was on doctor’s orders to stay home, church was her daily outing. “My faith has helped tremendously.”
3. Read. Michelle had given up reading for a long time, but now she reads lots of books. Pick any genre you like to read purely for enjoyment.
4. Calendar plan. “I always find time to plug in that self-care [into my calendar] so that I can make sure I’m balancing out my life.”
5. PTO. Hold each other accountable for taking time off. “Because if nobody asks, it’s very easy to just let it slide and not do it.”

Whether you’re in property management, multifamily leadership, or any other part of the real estate and housing industry, aim to maintain your boundaries, balance, and business relationships for a thriving work-life balance.

Thank you, Michele, for sharing your passion about mentorship and self-care with our community of Bosses! If you’re searching for more multifamily tips, then subscribe to the Boss Talks Podcast, where each episode aims to help you Manage Like a Boss. Did you enjoy this episode chock full of practical advice? Share it with other bosses in your community!

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• 00:40 - Meet Erin Heathers, 2022 NAA award winner for certified apartment portfolio supervisor
• 02:30 - We are WMFHA
• 03:46 - How Erin fell into the multifamily industry
• 06:00 - Bookkeeper (kinda like a forensic accountant)
• 07:50 - Erin’s personal journey of growth
• 10:15 - Boss status and leadership
• 13:35 - Being a manager during the pandemic
• 14:45 - Friday morning book club
• 17:35 - How to talk to people
• 22:15 - Erin’s 75 hard challenge
• 28:42 - The value of commitment

For “falling” into the industry, Erin’s passion for the multifamily industry is off the charts! While living in her first apartment community, she was recruited by her manager and launched her career as a combo bookkeeper and leasing consultant. That was years ago, and she hasn’t looked back since! 

Since then, Erin has grown to become a committed member of WMFHA, winning personal awards and chapter awards as well. In other words, Erin is a boss! “I don’t really see myself as a boss…I want to be a leader. I want to be part of a team.”

One of her secrets to achieving boss status is focusing on leadership and the harmony of your team. In today’s episode, Erin shares a handful of her best tips on how to manage like a boss:

1. Don’t aim for perfection. Work hard and strive for brighter moments.
2. Invest in your team. She launched Friday morning book club, an optional meeting where they read through leadership books such as Monday Morning Leadership, Multipliers, and Who Moved My Cheese. “Find people’s innate talents and capitalize upon those skills.”
3. Be your best self. “I wanna be a part of the team, but how can I do that when I'm not my best self? Plus, you can’t care for others well if you’re depleted and empty.”
4. Follow your passions. “Keep doing what you're passionate about, and don't second guess your passions.”

In our eyes, Erin demonstrates how to manage like a boss! If you’re curious to hear other boss stories like Erin’s, then subscribe to this podcast for more inspiration. And if you enjoyed this episode, please share it with other bosses in your community too! 

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• 01:00 - Meet Marques Oliver, Boss of Enforcement for Parking Boss
• 04:25 - Launching his own private security company
• 05:37 - The hunt for the perfect parking solution (Parking Boss!)
• 06:23 - Joining the Parking Boss team
• 09:20 - Advocating for parking enforcement
• 10:15 - Tech integrations to improve parking management
• 12:40 - Why parking permits are a good thing
• 16:26 - Scanning QR codes on parking stickers
• 17:56 - Parking enforcement best practices
• 20:02 - Is there a difference between your enforcement program and your parking program?
• 23:00 - Marques’ funny parking-related stories
• 24:25 - 4 final parking enforcement tips

Marques’s security career began in 2000 in the United States Army, where he served a tour in Iraq. After that, he was the head of security at an exotic car dealership in Las Vegas. While working there, the owner invited Marques to become the director of his private security company. This is where he really began to learn the ropes of the security industry since more than 70% of their clients were from residential communities.

At this point, pen and paper were the standard methods for parking enforcement between the patrolman and a dispatcher. “Was it great? No. But it was functional.” However, shortly after this Marques formed his own private security company. And his first thought was, “I was not using pen and paper.”

With enough experience to know he needed parking software, his hunt began. And guess who he discovered? Parking Boss! “I found this really cool company called Parking Boss. It just made things so much easier on everyone’s front, from the residents to the clients to the property managers to the guards to the dispatchers, and even to the tow companies.”

Having efficient and accurate parking enforcement is really vital to security, which is why Marques is such a passionate advocate for Parking Boss. In fact, he joined our team in 2018. Here are some of his best pieces of advice:

1. Own your parking system. With Parking Boss, you own your own parking data.
2. Make your rules firm, but fair. “Understand that people are gonna make mistakes.” It often takes 60-90 days to see community behavior start to take shape, so start with a free warning before ticketing or towing.
3. Communicate, communicate, communicate. Tell your residents about your parking program, the repercussions for breaking parking rules, and how to contact the patrol or enforcement team.
4. Let’s chat. Call me, email me—I'm happy to have a conversation to help you build and strategize an enforcement program for your community!

We’ll end with one final piece of advice from Marques, “A parking program without enforcement is like a speed limit without fear of a speeding ticket.” Thank you, Marques, for sharing your Boss advice with us! If you’re curious to see how other multifamily leaders Manage Like A Boss, then subscribe to this podcast for more inspiration. And if you liked this episode, then don’t forget to share it with other bosses in your community too!

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• 01:24 - Meet Leah Love Orsbon, Founder of Leasing Leah
• 03:00 - The Launch of Leasing Leah (it’s all about helping others!)
• 06:49 - An authentic social media presence that doesn’t lead to burnout
• 08:41 - The Official Apartment Management and Maintenance Support Group on Facebook
• 10:53 - The impact of COVID, skipping lunch breaks, and not taking vacation time
• 14:03 - How to celebrate and encourage your staff
• 15:24 - Are we too quick to ask for prop tech integrations?
• 19:29 - Why digital property maps are the next big thing
• 21:30 - Up-and-coming tech tools to pay attention to

Hola! That’s how Leah got started in the apartment industry as a Spanish-speaking leasing agent in Middle Tennessee. She quickly climbed the ladder to assistant manager, then to a property manager, followed by regional leasing specialist—all at the age of twenty! 

Those priceless experiences were a natural stepping stone to Leasing Leah. “I built it out of necessity.” She works with companies that are too small for large contracts, need consulting for a new construction lease up, or general property management assistance. With nearly twenty years of experience, here are some of her hot-off-the-press tips for any property manager: 

• Treat people the way they deserve to be treated. “I treated them the way I thought they deserved to be treated.” (I know that’s already the Golden Rule, but Leah agrees!)
• Always be a helpful mentor. “If I'm known for nothing else, it could be how I'm helpful and guiding as a mentor.”
• Be authentic on social media. “I try to post when it's something that I just can't contain.” This rings true for any property manager or social media manager, plus it also prevents unnecessary burnout!
• Aim for efficiency. “You don't advance your career by not taking your lunch break or by staying late every day. You do it by learning how to make better use of that time that you are there.”
• Give words and money, not pizza. “Everybody is tired of celebrating their wins with pizza parties…appreciate people's work by telling them, appreciate it monetarily.” Gift cards and hourly raises speak volumes of encouragement to your team!
• Test out AI and chatbots. “People are drowning in leads right now, and they don't have enough staff to keep up with them all.” She’s excited about the future of AI, machine learning bots, and automated chatbots—anything that can alleviate some time for leasing agents.

Thank you, Leasing Leah, for sharing your Boss advice with us! If you’re hungry for more multifamily inspiration, then subscribe to the Boss Talks Podcast, where each episode aims to help you Manage Like a Boss. Did you enjoy this episode? Share it with other bosses in your community too!

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• 01:43 - Meet Kelly, Director of Marketing and Communications at Washington Multifamily Housing Association (WMFHA)
• 04:02 - It’s all about the people (and their stories)
• 05:59 - Residents: our best influencers
• 07:11 - Networking and building relationships inside and outside of our industry
• 10:50 - What is means to Manage Like A Boss
• 12:43 - Storytelling, testimonials, and awards
• 16:52 - Why video is powerful, what equipment to use, and how to edit
• 20:29 - The humility of accepting feedback
• 22:50 - Sharing information, skills, and encouragement with others

Kelly, who is a self-proclaimed people person, reminds us that “it’s all about the people.” While this includes our residents and community members, she expands that even further to include all of the individuals who make up the Washington Multifamily Housing Association (WMFHA). “We wouldn't exist if it weren't for all of the apartment managers out there, all of the suppliers, and our association volunteers.”

In her words, “If you can tie your company back to the people who are either helping run the company or the clients you're working for, it bridges those gaps and builds those relationships and makes people want to be more involved.”

In addition to volunteering and participating in city-wide events, Kelly intentionally gets to know her people before sharing their stories online (social media, video, and blogs). After all, who can tell the best story for your community? Your residents! “For apartment communities, their residents are their influencers.” Plus, people want to see the authentic behind-the-scenes reality — not just curated or sterile photos.

When it comes to video, one of their most popular forms of content, Kelly encourages you to just start with what you have. An iPhone, a cheap mic, and a flashlight are better than nothing. In fact, Kelly has edited most of her videos with the free version of iMovie!

“I didn't always consider myself a boss…” In our opinion, Kelly Wakefield has achieved Boss status — and so have you! Here’s a final word of encouragement from Kelly: “Keep reassuring yourself every day that you are a boss.”

Thank you, Kelly, for showcasing what it means to Manage Like A Boss! If you’re curious to learn from other multifamily or WMFHA bosses like Kelly, then subscribe to this podcast for more inspiration. And if you liked this episode, then don’t forget to share it with other bosses in your community too!

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• 00:55 - Meet Veronica, Property Manager at Brandywine Apartments
• 02:07 - Why we started using social media to connect with our residents
• 04:40 - Community involvement beyond our own property
• 06:22 - Don’t give up; stay consistent for your community
• 07:52 - Offering community rewards for residents
• 08:54 - How to showcase the reality and teach the basics
• 10:57 - Keep informing your residents of community-wide events
• 13:11 - Other community reward tools
• 14:24 - Parking problems before Parking Boss
• 17:40 - How Parking Boss solved some major violations
• 21:01 - Veronica’s encouraging superpower
• 23:39 - The many hats of a Property Manager
• 27:02 - Paint a realistic picture of community life

It’s obvious that Brandywine Apartments are the real deal. During the pandemic, their management team turned to social media as a community tool, and their TikTok started booming! But it wasn’t necessarily for perfectly curated photos. 

Veronica explains that “people would rather see what your community does with residents than showcasing your units.” They often get comments saying, “I was drawn to this property because I saw you on social media and you guys do a lot with your residents.” But their social media efforts are just a byproduct of the work they’re actually doing to build relationships and enhance their community. 

Another element that sets Brandywine apart from other communities: “We don’t just do things for our residents. We’re big on community involvement. You want people to know that you care about where you live.” And thanks to Parking Boss and Amenity Boss, they can easily achieve that reality. 

Before Parking Boss, “we never had enough spaces for residents to park. Now there's no way to get around manipulating the system!” Beyond organized parking lots, they’ve even been able to help the local authorities locate stolen vehicles or persons of interest on multiple occasions, thanks to Parking Boss. She continued to rave about how we are “constantly keeping it updated and adding different things,” which ultimately makes her job as Property Manager even easier.

Aside from being one of our biggest Parking Boss cheerleaders, Veronica is so encouraging to everyone she meets, from residents to staff and even to other properties. “We’re far from perfect, we’re just showing the reality of our community.” And so can you.

Thank you Veronica for showcasing what it means to Manage Like A Boss! If you’re curious to learn from other multifamily bosses like Veronica, then subscribe to this podcast for more inspiration. And if you liked this episode, then don’t forget to share it with other bosses in your community too!

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• 01:00 - Meet Colleen, social media and marketing for Aspire Properties and Northwest Apartments
• 03:16 - Marketing creativity is key
• 04:12 - Coleen’s personal experience with Parking Boss (“It’s really easy to sign up!”)
• 05:22 - Launching Parque, a new, luxury, high-tech community
• 07:28 - How to do social media like a boss (Tip: creativity and trends)
• 09:31 - It’s all about serving our communities
• 11:10 - How does personal branding apply to the real estate world?
• 13:06 - TikTok’s impact on our industry
• 15:10 - Video is taking over. Does that include Pinterest?
• 17:23 - Why FOMO is a social media marketing strategy
• 19:16 - Last piece of advice: don’t be perfect, just show up with more content

In this Boss Talk, Colleen shares some of her best social media tips, especially in the realm of real estate. She spills the beans on which platforms she prefers, the best-performing types of content, and how to stay relevant with your audience. In her words, “Don’t be perfect. Just show up with more content.”

She also explains how sharing authentic content, no matter the platform, gains more engagement. “It's really all about sharing the community and what we have to offer.” For example, create a reel with clips from a community event, snap sunset photos from your stellar rooftop balcony, or showcase behind-the-scenes images of the people who help your community run smoothly.

“That's actually one reason why I love your company [Community Boss], because you guys are very community centric as well.” Thanks, Colleen! We are grateful to have spent years partnering with numerous properties to help you guard, enhance, and protect your community.

Beyond social media, Colleen mentioned that “the root of good business is your relationships and your ability to build that trust with people.” Whether you manage vintage or high-tech properties like Aspire, or anything in between, incorporating Parking Boss is just one way to build your community.

In fact, Colleen utilized Parking Boss before she ever worked for Aspire Properties—and then went on to recommend our products when she joined their team. “It was really easy to sign up. That was my first impression.” She went on to say that it “gives residents that quick, easy kind of tech-friendly experience.”

Thank you Colleen for modeling what it means to Manage Like A Boss! If you’re curious to learn from other multifamily bosses, then subscribe to this podcast for more inspiration. And if you liked this episode, then don’t forget to share this episode with other bosses in your community too!