Masters of Comms | EN: Recent Episodes
Masters of Comms
Our vision of internal communications
Corporate communication is undergoing a major transformation: it has had to adapt to a work-from-home culture, along with the new needs of employees. Today's digital environments are forcing companies to rethink and innovate their messages, formats, and how they interact within their organisations’.
Masters of Comms promotes a new vision of corporate communication that aligns with the workplace of today: more editorialized, more visual, more engaging. The focus is on the employee, listening to his or her specific expectations, and offering new channels to express themselves, and participate in useful communication activities within the company.
Hybrid work, the digital workplace, employer branding, employee engagement, social selling, employee advocacy... the new topics for communication are numerous. How can they be tackled and turned into real levers for company performance? How can we ensure that employees are also involved in the communication journey?
Masters of Comms invites experts to share their experiences and give you the keys to their success. In each episode, our guests will share issues they have faced, the obstacles they have had to overcome, and the means they have used to mobilise and obtain results.
You can find Masters of Comms at www.mastersofcomms.com, and on all major podcast platforms.
Masters of Comms is a podcast series produced by Sociabble.
Join us for a riveting episode of Masters of Comms featuring Diana Macovei from Takeda, where we delve into the nuanced world of employer branding. Explore how Takeda has mastered the art of fostering a vibrant workplace culture that not only attracts but also retains top talent on a global scale. From aligning internal stakeholder visions to effective storytelling that resonates worldwide, uncover the strategies that position Takeda as a top destination for pharmaceutical professionals. Tune in to gain valuable insights and actionable strategies that will help you transform your workplace into an environment where employees are empowered to succeed and thrive.
Diana advised us to read "Lean In: Women, Work, and the Will to Lead" by Sheryl Sandberg.
Are you struggling to determine who is responsible for internal communication? Master of Comms is pleased to welcome Nandini Chatterjee, ex-CMO of 21 years at PwC, India. In this episode, we dive into which departments are responsible for which parts of internal communications and understand how best they can work collaboritively.
Join us as we finally reveal the secret answer to "who is responsible for internal communication" and help you elevate your internal communications in the process.
Nandini recommends us to read Booming Digital Brands, written by Harsh Pamanani.
Tune into this episode of Masters of Comms for a deep dive into the art of change management with Hannah King, Head of Global Employer Brand and Recruitment Operations, at Straumann Group. Discover how a global leader in dental solutions navigates the complex dynamics of introducing new technologies and processes across varied cultural landscapes. We'll explore the strategies that ensure smooth transitions, foster employee buy-in, and align internal communications to drive successful organizational change. Join us to learn about the tools and techniques that make change management at Straumann Group a blueprint for success in any industry.
Hannah recommends us to watch the Mr. & Mrs. Smith TV series, created by Donald Glover and Francesca Sloane.
Are you ready to smartly integrate videos into your internal communication strategy? Master of Comms is pleased to welcome Asha Panicker, independent consultant in content strategy & corporate communication. In this episode, we dive into the role of videos in business communication, real life use cases of the use of video in internal communication, the rise of smart videos and ways to measure effectiveness of video communication. Join us as we reveal the power of videos to make your internal communications future ready.
Asha recommends to watch the drama series "One Day" and the movie "12th Fail" directed by Vidhu Vinod Chopra.
Is your organization heading for a merger? Effective employee communication is key to ensure its success. Master of Comms is pleased to welcome Preeti Sharma to guide us on the subject. Join us to reveal a step by step guide on how to ensure successful employee comms before, during and after a merger!
Preeti' advised to read "Winning Minds: Secrets from the Language of Leadership" by Simon Lancaster.
Is your organization undergoing a season of fast growth? Are you struggling to keep up with your internal communications? Master of Comms is pleased to welcome Anshul Sharma, Head of Communications & PR at Schbang. In this episode he spills the beans on how Schbang leaned in on transparency, brutal honesty and clarity to scale their internal comms as the company has been growing at an incredible pace. Join us to learn how to successful scale up your internal communications in a fast growing environment!
Anshul recommends us to watch "Interstellar" directed by Christopher Nolan.
Join us on 'Masters of Comms' as we unravel the intricacies of Employee Value Propositions (EVPs) with Alastair Atkinson from ScarlettAbbott, a leading expert on the subject. Discover how a well-crafted EVP not only prevents costly employee turnovers but also becomes a magnet for attracting ideal talent, blending tangible benefits with the unique cultural ethos of your company. Alastair demystifies the difference between EVP and employer brand, emphasizing the need for authenticity in your EVP to resonate with both current and prospective employees. Tune in for an episode that transforms your perspective on EVPs, making them a cornerstone of your employer branding strategy.
Alastair advised us to read "The Seven Deaths of Evelyn Hardcastle" by Stuart Turton.
Chapters:
00:00 Introduction to Employee Value Proposition (EVP)
00:37 Welcome to Masters of Comms Podcast
00:54 Guest Introduction: Alastair Atkinson
01:20 Alastair's Journey in Communication and Engagement
02:33 Overview of ScarlettAbbott
04:14 Understanding the Concept of EVP
05:08 The Importance of a Strong EVP
07:49 EVP and Employer Branding
10:35 The Importance of Articulating EVP Clearly
12:33 Examples of Companies with Effective EVP
15:14 Strategies for Conveying EVP
19:54 Resources and Tools for Developing and Communicating EVP
23:38 Keeping EVP Relevant and Resonating
26:20 Final Advice and Best Practices for Strengthening EVP
28:23 Alastair's Book Recommendation
Dive into the future of work with Paul Bennun on our latest episode! As we embrace the era of hybrid working, the workplace undergoes a dynamic shift. Join Paul as he unravels the secrets behind crafting an exceptional employee experience at DAZN, where digital channels and physical spaces seamlessly blend. Discover the challenges faced and how to strike the perfect balance between the virtual and real realms.
Paul recommended the following book: "Antifragile: Things That Gain from Disorder" by Nicholas Taleb.
00:00 Introduction and Guest Welcome
00:58 Guest Introduction: Paul Bennun
01:54 Understanding DAZN
02:57 The Impact of Hybrid Working on Employee Experience
06:39 Balancing Physical and Digital for Inclusion
09:27 The Role of Leadership in Employee Experience
17:10 Measuring the Impact of Employee Experience Initiatives
18:11 Key Recommendations for Improving Employee Experience
19:26 Closing Remarks and Book Recommendation
Are you struggling to set up a successful thought leadership program? Masters of Comms is pleased to welcome Peter Yorke from SunTec. In this episode, he shares their success story with clear tips on how to identify, nurture and motivate thought leaders in an organization. Join us to learn how to start and expand a successful thought leadership program and help distinguish your brand!
Are you struggling to navigate the blurring lines between internal and external comms? Masters of Comms is pleased to welcome Amit Govind, Head of Internal Communication & Social Media at Tata Consultancy Services. In this episode we talk about the role of social media, mobile and storytelling in internal comms and unpack what goes into the practical process of making it a reality. Join us as we uncover the secrets to successful blended communication!
00:30 Introduction of Amit Govind
01:27 Understanding Tata Consultancy Services
04:16 Blurring Lines Between Internal & External Comms
05:53 The Role of Social Media in Internal Comms
06:14 The Importance of Employee Engagement in Internal Comms
07:49 The Impact of Mobile & Social Media in Communication
10:05 The Power of Storytelling in Internal Comms
10:23 Successful Vaccination Campaign – A Case Study
13:04 The Role of Different Departments in Communication
15:43 Challenges and Solutions in Blended Communication
21:13 The Importance of Measurement in Blended Communication
24: 21 Top 3 Recommendations for Successful Blended Communication
27:45 Conclusion & Final Thoughts
Join us in this exciting episode as we delve into "The Power of Influence: How Effective Communication Fuels Social Selling Success." We sat down with industry expert, Sandy Adam of Quest Software to uncover the secrets of building a thriving social selling strategy that has the potential to transform your business. Discover the journey of a company that initially took the leap into social selling, faced challenges, and reaped incredible rewards.
00:38 – Introduction of Sandy Adam, Global Sales Enablement Senior Manager.
00:52 – Sandy's Career Journey and Role at Quest Software
2:59 – Understanding Quest Software and Its Impact
4:28 – The Genesis of a Social Selling Strategy
7:37 – Integration of Social Selling within Existing Sales Strategy
10:48 – Content Strategy and Communication Tailoring
14:59 – Engaging and Training Sales Teams
20:30 - Measuring ROI and Success of the Program
23:21 - Key Recommendations & The future evolution of the program at Quest
27:15 - Sandy's Book and Film Recommendations
Join us in this exciting episode, as we delve into the world of employee advocacy and its profound impact on building a strong brand reputation. Discover the secrets to harnessing the power of internal team members and external partners to take your brand to new heights. From uncovering the missing elements in your content strategy to creating consistent and fun experiences, we'll explore proven strategies to turbocharge your brand reputation. Get ready to revolutionize your brand's image. Tune in now and embark on a journey towards building a rock solid reputation through the strength of your internal & external allies.
00:30 – Introduction of Daniela Delgado, Marketing & Communications Manager at SolidCAD
1:04 – What is SolidCAD?
2:24 – Why Employee Advocacy was selected to transform communications
4:04 – The challenge of Brand Consistency
5:10 – Who gets to participate in the program?
6:48 – What's the importance of training?
9:17 – Partners are the future!
12:02 - 3 Recommendations on implementing Advocacy to improve brand reputation
14:08 - Daniela's Film Suggestion
In this episode, we're taking you on a journey to explore the dynamic world of employee advocacy on a global scale. Join us as we dive deep into the strategies and insights needed to elevate your advocacy program to new heights.
Our expert guest, Joe Morris, Head of Social Media & EA at Capgemini shares their wealth of knowledge on embracing a worldwide approach to advocacy. Discover the critical role of audience segmentation and how it empowers your team to deliver targeted, impactful messages to diverse audiences across the globe.
But that's not all. Joe also emphasizes the foundation of advocacy programs: leadership. Learn how to start at the top, gaining leadership buy-in and support to supercharge your advocacy efforts.
Tune-in to learn how to transform your employee advocacy program on a global scale!
Joe recommended that we watch: "The Young Ones"
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Are you ready to supercharge your recruitment efforts and win the talent race? Masters of Comms is pleased to welcome Wendy Alexander, Talent Scout at POET. In this episode, we dive into the game-changing strategy of "Employee Advocacy" and how it can revolutionize your hiring process. We explore the power of tapping into your most valuable asset - your employees - to become your brand ambassadors.
Join us as we reveal the secrets of harnessing "Employee Advocacy" to skyrocket your brand's visibility and attract top-talent. Wendy reveals what she is doing to transform the recruitment game through this innovative approach.
Wendy advised us to read How to Win Friends & Influence People by Dale Carnegie and 12 Rules for Life - An Anecdote to Chaos by Jordan B. Peterson.
Episode summary:
0:59 Introduction of Wendy Alexander
2:16 Overview of POET
5:00 Recruitment Challenges before Employee Advocacy
20:49 Wendy's Book Recommendation
Masters of Comms is excited to welcome Sarah Goodall, CEO at Tribal Impact. Sarah is here to unveil her secrets to building an impatful executive thought leadership program. Discover her key recommendations to start and sccale leadership advocacy as one of the pillars to a strong brand strategy.
Sarah advised us to read: A Beautiful Constraint by Mark Barden & Adam Morgan, Atomic Habits by James Clear and The Midnight Library by Matt Haig.
Episode summary:
0:59 Introduction of Sarah Goodall
1:26 Overview of Tribal Impact
3:07 Overall challenges of Leaders on Social Media
6:25 Impact of Social Leadership Advocacy
8:07 Building Trust & Credibility with Employees
11:02 Establishing the pillars to engage the workforce
16:02 It's all about measurement
20:06 Key communication recommendations for professionals
22:26 Dani's Book Recommendation
Masters of Comms is pleased to welcome Paul Osgood, Global Head of Internal Communications at Clifford Chance. Paul is here to share his recommendations on how to you build consistent communication channels in decentralized organizations! Find out how he embeds consistency that brings people together whenever and wherever they reside.
Masters of Comms is pleased to welcome Dani Lindley, Director of Marketing, Comms & Collaboration at Bip Group. Dani is here to share her recommendations on how to keey your top talent when inflation's heating up! Uncover her approach to engaging employees with honest & transparent communication strategies to retain talent in a continuously changing economic environment.
Masters of Comms is excited to welcome two expert guests from Nuspire, Francie Dudrey, Senior Director of Content Marketing & Corporate Communications and Rebecca Schloesser, Corporate Communications Coordinator. They will share their recommendations on how to build an impactful employee advocacy strategy in the secretive industry of cyber security. Discover how they have implemented an environment of transparency, enabling them to engage employees and attract new talent… while keeping their clients' secrets safe.
Masters of Comms welcomes Sam Blezeard, Employer Brand Content Producer at Fortnum & Mason, where he has put a modern spin on a heritage internal comms brand. Sam is recognized with more than 25 years of experience, where he has been successfully transforming comms strategies at leading organizations. Sam shares his insights on how to implement an impactful storytelling strategy at traditional organizations and beyond. Uncover Sam’s key takeaways for introducing storytelling into an organization, which compels audiences to take an active role in internal communications.
Sam advised us to read:
You Are Not a Gadget: A Manifesto by Jaron Lanier
Ten Arguments for Deleting Your Social Media Accounts Right Now by Jaron Lanier
Masters of Comms receives Advita Patel, Director & Founder of CommsRebel. For more than 20 years, Advita has assisted corporations to transform their internal communication strategies. Based on her strong experience, Advita shares with us her vision and recommendations on building impactful Diversity, Equity & Inclusion internal comms strategies. Discover tools to help you reach your implementation objectives, from objections to engagement in global businesses.