Effective Marketing: Recent Episodes
The Effective Marketing
This is The Effective Marketing Podcast channel and if you've spent a second here you will know that I am on a mission to give you everything you need to be successful in your business. Now, as far as I know, being successful in your business is about being much more effective with your sales and marketing. So I am here giving you everything I know about sales and marketing and I am pulling in anyone I can find to share their experience also of sales and marketing.
Today's guest has sales experience. Actually, I've just learned that he has sales experience and marketing experience, baby, going back 30 years rather than 20 years that I know about. Because before I know about he worked at Marketing Week for ten years. But what I found is sales experience going back to 2000 when he was an area manager selling advertising on a personal finance website. Since then, he has held roles, including senior sales, commercial director, global sales manager, and director of Sales and Marketing.
He has been involved in industries including advertising, publishing, business, intelligence and innovative display services. He has been running his business. Everyone works in sales for almost five years. He is a LinkedIn top voice for sales, a sales force influencer and the author of two books, Everybody Works in Sales and the Easy Guide to Sales for Business Owners. In fact, that needs to be revised as well. We will hear about that. What you may not know about him is that he married a woman he had known for 20 minutes and one game show for years to provide for his family, including dirty money and the biggest game show in town.
Today's guest is Niraj Kapur.
Today's guest has almost 20 years of sales experience, including customer service roles, sales rep roles, technical sales, sales management, and national product management roles in industries including personal hygiene, household and industrial cleaning and steel. She is now the co-host of the LinkedIn Branding Show. The LinkedIn pages team advisor for the Small Business Council, the Good for Business Show podcast host and has been running her business, the Good Trading Company, for almost three years. She is also the co-author of Business Gold Building Awareness, Authority and Advantage with LinkedIn Company Pages. What you might not know about her is that she once got a $2 million sale from a single LinkedIn post. She was introduced to us by the delightful Gillian Whitney.
Today's guest is Michelle J Raymond.
Today's guest is a graduate of both the University of Huddersfield and the University of Lincoln. She has achieved a BA in theatrics, theatrical dramatics and theatrical arts and a master's in creative writing. She will be completing her PhD in 2023, at which point she will become a doctor of words. She is currently writer, mental health advocate and committee member at This is Me, Yorkshire Travel writer at House of Coco Magazine, lecturer and Module Leader at the University of Huddersfield, and Owner and freelance copywriter at Demi Aspey Writer. What you may not know about her is that she aspires to write scripts for TV. She produces dark, female driven drama scripts peppered with dry comedic wit and once tripped over Sir Patrick Stewart off of Star Trek.
Today's guest is Demi Aspey.
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Today's guest is a graduate with a BA in political science and industrial relations but we are very seriously not talking about politics today. He graduated all the way back in 1979. Since then, he has been the mental health comedian since 2001, and a TEDx talk coach since 2014. He can help you land and rock a TEDx talk, optimize your speaker marketing, construct a bookable and marketable keynote and dial in your speaker brand. He has spoken for TEDx eight times, written for The Tonight Show for 20 years, and been a full-time speaker and comedian for 35 years. What you may not know about him is that he makes his living talking about suicide prevention. He is one of the very few people to have been recommended to us by two people independently, that's Tim Marshall and Mary Gardner.
Today's guest is Frank King.
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Today's guest claims to have fallen in love with sales, fallen in love with sales in her childhood. She now has 30 years of sales experience, including working as a Business Development Manager in a Stainless Steel Stockholders and Account Executive at Yell, all the best people have sold advertising. Since then she has held a number of Head of Sales and Sales Directorship roles.
She has also been a judge for the National Business Women's Awards. She is currently a Clubhouse moderator for the Fab Four and Friends show, an ambassador for the Willen Hospice, a professional speaker and author and Head of Retail and Chief Inspiration Officer at Live it, Love it, Sell it. As if that hasn't kept her busy enough, she also won an investment from Peter Jones on Dragon's Den on the telly. Today's guest was introduced to us by the wonderful Gillian Whitney.
Today's guest is Jules White.
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Today's guest has sales and marketing experience going all the way back to 2009 when she was selling classified advertising space on the phone. We have something in common. She has a first-class degree from Coventry University in advertising and media. I never got a first-class degree. There was another media sales role before she worked her way up through two digital ad agencies, Periscopix and Croud. She is currently a co-founder at House of Performance which helps ambitious brands by identifying opportunity and revolutionising performance. What you may not know about her is that she is an intermediate-level pole dancer. She was introduced to us by the quite wonderful Abigail Dixon.
Today's guest is Kat Sale.
Today's guest has marketing experience going all the way back to 1995 when she was an Internet Marketing Manager. Now, if she was an Internet marketing manager in 1995, that might make her one of the first-ever Internet Marketing Managers. Since then, she's had a host of roles, she's been a Marketing Director, New Business Director, National Sales Manager and Board Member.
She has been running her business, KenKay Marketing for almost 12 years, which is an innovative video marketing agency supporting growth stage business-to-business businesses. She is the host of the Connect the Dots podcast and she was introduced to us by the quite wonderful Gillian Whitney. What you won't know is that she didn't study for her degree until she was married and had two kids.
Today's guest is Vicki O'Neill.
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Today's guest has sales and marketing experience working his way through the ranks to channel manager selling advertising with Sensis. Since then, he has been a sales director at Easy Weddings, National Sales and Operations Manager at Alchemy, providing data-driven marketing services. He has founded three digital marketing agencies Digital Eagles, Content Marketing and his current pursuit, the Hype Society, which fuses strategy with digital marketing outcomes. He was introduced to us by the quite brilliant Mark Carter. What you may not know about him is that he has been to more than 50 countries and for fun he plays golf and works.
Today's guest is Ryan Jenkins.
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Today's guest is a graduate of Manchester Metropolitan University with a BA in Marketing Management. She has marketing experience going back to 2010 when she was a marketing exec with Moors Furniture, then marketing manager with CCTV Europe. She has held three head of marketing positions. She is currently co-host of the North Star Podcast and the Bobble Podcast. She is a Conservation Circle Member of the Rainforest Trust UK, Trustee of the Children's Heart Surgery Fund and CEO of Trio Media.
She has a raft of awards, including Most influential CEO of 2021, CEO of the Year in 2020, top three Website Designers in 2019, Forbes 30 under 30 social entrepreneurs in 2019, and Business Role Model of the Year of the Woman in IT Awards in 2017 and 2018. Today's guest was introduced to us by Manpreet Singh, who tells us that she is one of his closest mates and is an untapped genius when it comes to marketing.
Today's guest is Claire Daniels.
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If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk
You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo
Today's guest is a psychology graduate from the University of York. She appears to have started work proper as a computer trainer and technical writer, designing computer based training programs and writing SOPs. She ran one of her businesses since 1995 for 21 years, which was providing communications, technical writing, online education and marketing and communications consultancy.
She has been a video marketing coach with Launch for Life since 2019 and now does that exclusively with her business Video Easy Peasy. She is a long serving member of Toastmasters and won first prize for The Table Topics in her chapter or region in 2016. I'm not entirely sure which. She was introduced to us by the wonderful John Espirian, who tells us that she is the Queen of LinkedIn video. Absolutely fantastic, really patient and has five passports.
Today's guest all the way from Las Vegas is Gillian Whitney.
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Today's guest is a mathematics and computer science graduate, who went on to become a software tester for almost 12 years before finding his calling as a technical copywriter. He has been running his business experience since 2009, which has offered technical copywriting and LinkedIn consultancy, and management of the Espresso+ community of 200 ethical businesses solopreneurs looking to build effective online presences.
He is the author of the book Content DNA. He was introduced to us by Sam Rathling, who tells us that he is quite the geek when it comes to all things LinkedIn. Today's guest is the relentlessly helpful LinkedIn nerd, the Espresso+ Community Leader and not a douche canoe.
Today's guest is John Espirian.
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Today is Talk Marketing. So what I have is a guest for you. Now today's guest started out in broadcast media, with Austereo Radio Group all the way back in 1996. He has been involved with the Data-Driven Marketing Association and Advertising Association since 2011 in Australia. Mainly what he's been doing since 2000 is being Managing Director of Action Mailing Lists.
He was introduced to us by both Ranil Rajapaksha and Dave Barnes. So he's in a very unique group of people who've been referred to us twice. He is described in one of the, recommendations in his LinkedIn profile as the man and as the person that go to person when it comes to direct marketing. What you may not know about today's guest, is that he has a really passionate interests in people's right to be who they are. That is everybody's right to be who they are.
Today's guest is Abramo Ierardo.
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Today's guest is a graduate of the University of Canberra, where he achieved a degree in Commerce and Banking and Finance. He is a certified Customer Value Optimisation Specialist. Since he graduated, he has run projects and been a business continued continuity specialist and a transit and anti transition manager for Alphawest. I'll put my teeth in and slow downwards, but we'll get through this together.
He was also the CEO and co-founder of The-RiotACT.com which was a news and views forum based on activities around Canberra. He is now founder and chief fixer at Win More Clients, a business that he has run for almost nine years. What you may not know is that he founded one of Australia's first social media sites way back in 1999 and started podcasting around 2001. He claims he makes a mean Lamb Tagine.
Today's guest is Tim Hyde.
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Today's guest has a Bachelor of Education and a Bachelor in Business, he graduated way back in 1992. From what I can tell, he has only had two jobs since then, and he is still involved with both of those jobs. He has been working for Rosscrae International for 26 years as change manager, strategic planner, sales coach and strategist, management consultant, and CEO advisor among other roles.
He is the creator of the genius model, founder of The Models Method, which transforms business sale systems, using bespoke visual models and the world's number one authority on visual models that sell. He was introduced to us by Ben Jones, he is the author of How to Take Massive ACTion. What you may not know is that he started his working life in electronics.
Today's guest is Simon Bowen.
Today's guest is a business graduate who has been managing marketing and sales teams since 1991. That's just a little bit over 30 years. In those 30 years, he has been National Account Manager for PepsiCo, General Sales Manager at United Biscuits UK and UK Sales Manager for Walt Disney.
Mainly what he's been doing is running his business, Push, which is a digital performance marketing agency that he co-founded all the way back in 2007. They run campaigns on Google, Facebook, Microsoft, Amazon and TikTok and are the only agency to have won awards from Microsoft and Google for six years running. What you might not know about him is that he is married to Saira Khan, who you might know from The Apprentice and Loose Women of the telly.
Today's guest is Steven Hyde.
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Today's guests spent the first four years of his working life as a professional photographer, starting in 2006. So he's not actually very old, I don't think today's guest. Since then he has taught media and founded a couple of agencies. He is currently co-host of Nine Others a roundtable event in Manchester. He is founder of Digi Cluster, which is Hertfordshire's leading digital network and chair of the Manchester division of the British Interactive Media Association.
He is also CEO and Co-founder of JB Cole, a people first digital consultancy providing digital strategy, product design and support for organisations to become more profitable, efficient and effective. They have provided those services for institutions that you might be aware of, including the NHS, ITV Studios, and I'm not sure if it's Weinberger or Wienerberger. He was introduced to us by Matt Daley, who convinced him to talk to us over a beer and describes him as his top contact in Manchester.
Today's guest is Josh Bolland.
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Today's guest is an Economics and Business administration graduate with a master in strategy, organization and leadership. He started work as a student teacher in 2006. Since then, he has been an innovation project manager at the Copenhagen Business School. Lectured about Excel. That's Microsoft Excel. Has been Country Manager for the Nordics region, both Elance and Upwork. He has held three CMO and one head of marketing position. He is currently co-founder and CMO of Dreamdata, which offers go to market efficiency and presents transparent, actionable analysis of what drives business to business revenue. So we're talking today about B2B attribution. What in your marketing is actually delivering success for you?
Today's guest is Steffen Hedebrandt.
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Today's guest has business development experience. Going back to 2004. He has been running his business, the Telephone Assassin Ltd, since 2012. He is author of the book The Telephone Assassin. He is a professional speaker and former president of the Professional Speaking Association in London. What you may not know about him is that he once lost his cat only for it to return 12 years later. He was introduced to us by the brilliant Nathan Lyttleton, who tells us that he supports people to use the phone to develop business in the right way.
Today's guest is the telephone assassin. Today's guest is Anthony Stears.
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Today's guest is a marketing and advertising graduate with a master's in marketing. He has agency experience going back to 2009 when he volunteered with a marketing agency. He spent six years at Sainsbury's in customer service and then PR positions. He has also been an online partnership assistant and a senior Medick media executive. He is now CEO of Bubble Digital, which was awarded best digital marketing agency in 2021 and 2022 in Leeds. He people describe him as an extremely passionate advocate of marketing, an exceptional digital marketer, extremely helpful and knowledgeable about marketing and a pleasure to do business ways. There is a quote on his LinkedIn profile that reads Our legacy is how we spend our time and who we spend it with. We are extraordinarily blessed that he is spending time with us today.
Today's guest is Manpreet Singh.
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Today is Talk Marketing and today's guest is a communications and political science graduate who has been working in the public speaking industry since 1986, when she was a celebrity booking agent. Since then, she has worked as a publicist and PR expert, founded the Coaches Certification Institute Lifestyle Communication, Inc.. So that's founded the Coaches Certification Institute and the Lifestyle Communication Inc. and been the radio host of Star Causes for CBS Sports. She is currently running her business Mary Gardner Communications, is an executive coach, professional speaker, TV host, reporter and as a spokesperson has appeared on CNN, Fox, CBS, etc. and is a contributor to the Orlando Business Journal.
She has worked with Mark Kelly, the astronaut, Billie Jean King and Martina Navratilova, among a host of others, and presented at more than 100 universities. What you might not know about today's guest is that she healed her son off of the autism spectrum and wrote a book about it. There are several books. There are several programs, too many to mention. We will talk about those. Today's guest was introduced to us by the wonderful Tim S Marshall.
Today's guest is Mary Gardner.
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Today's guest started work way back in 1986 in a bank. Since then, he has sold advertising, directed tours, but mainly he has been involved in talent development for businesses including Travel Corp, Contiki Holidays and Groupon. He has been running his business Glo International for almost 20 years. He is the author of Ignite Your Potential, two books, I'll put my teeth in and I'll try again. Two books, Ignite Your Potential and Add Value. He is a keynote speaker Master of Ceremonies has 26 years learning and development experience and presented his brilliant presentation Pause and Effect for TEDx.
Today's guest has the weirdest accent I've heard in 20 years so you can let us know in the comments where on earth you think he got that from and he really likes mangoes. Today's guest is Mark Carter.
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Today's guest has sales exposure, at least going back to 1998. I'm sure she won't mind me telling you that 24 years. She has a wealth of what I call double sales experience from her seven years in recruitment. She has also been a director for the BNI and a fellow of the Professional Speaking Association. She is currently host of the Social Selling with Sam Podcast, and founder and CEO of the Social Selling with Sam business and CVO and social selling strategist with Pipeline 44. CVO interestingly stands for Chief Visionary Officer. She is the author of Linked Inbound and soon to be released Linked Outbound. She is a hammer.
Today's guest is Sam Rathling.
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Today's guest has marketing experience going back to 2000 when she was with the British Council, since then she has been in marketing leadership roles with household names like Bosch power tools, Premier Foods Burger King, and Britvic PLC. She has also been a course director and capability consultant with the Chartered Institute of marketing for 15 and a half years. She founded her business, Labyrinth Marketing in 2015. She is the host of The Whole Marketer, Podcast and author of the book The Whole Marketer, which is about supporting marketers to have successful and fulfilling careers. What you won't know about her, what she only discovered about herself in the last 18 months is that she is absolutely the queen at grabbing machines at amusement arcades.
Today's guest is Abigail Dixon.
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Today's guest started work way back in 1981 as a hotel manager with the Hyatt Hotels Group before running some of Disney's leading resorts and opening some of Disney's leading resorts. Today's guest is known as America's Customer Experience Coach and leading authority on business growth and team culture. He is the author of Making the Customer Experience Magical Now!
All the way from Charlotte in North Carolina is John Formica.
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Today's guest has sales experience going back to 1997 when he was a business and sales expert with Toshiba Business Solutions. Since then, he has founded and led a number of companies including his current venture, Tim S Marshall LLC, he offers business strategy, life coaching, personal and corporate training. He is a business strategist, keynote speaker, and best selling author of seven books. He is described by Yahoo Finance as a black belt in scaling businesses to multi million dollars. He is The Breaking Fear Guy.
Today's guest is Tim S Marshall.
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Today is talk marketing, which means that we have a guest and our guest has hospitality experience going all the way back to 1995 when he was a guest relations specialist with Disneyland Paris. Since then, he has been a resort representative and training specialists. But mainly he has been hosting and presenting at conferences in 43 different countries. He is a story and delivery expert and a TEDx coach and speaker, and what you may not know unless you follow him on Instagram, is that he has more than 350 pictures of his suitcase.
Today's guest is Peter Hopwood.
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Today's guest has been running his business, the Institute of Wow for more than 22 years. In that time, he has been the secret weapon for brands including News Ltd, McDonald's, 7 Eleven, the NRL, Madura Tea, KFC and BP to name some of them. He is the author of The Wow Manifesto Giant Book. He is known as Australia's leading business marketing expert and the Seinfeld guy. In his professional headline he claims to teach how to double your client base in just six weeks. What you need to know about this man is that he absolutely loves a dad joke.
Today's guest is John Dwyer, also known to his friends as JD.
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Today's guest has sales experience going back to 1995. She has been running her own businesses since 2010. She is The Social Media Princess and the founder of the LinkedIn Sales Formula and a Keynote Speaker. What you might not know about today's guest is that she is also a closet knitter, crocheter and dot painter.
Today's guest is Julie Mason.
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Today's guest has marketing experience going back to 2006 when he was a direct marketing experience specialist. He has been running his own businesses since 2008. He is currently president of Business Rebel and CEO of Seven Tree Media, and co-host of the Perspective Podcast in his LinkedIn professional headline he described himself as a customer experience visionary, a content creator, a marketing strategist, and growth hacker.
Today's guest all the way from Canada is Devon Jones.
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Today's guest started work in 1981 as a bank officer, he founded his current business Evolve Your Business in 1990. That's almost 32 years ago. He started podcasting in 2014 currently runs two podcast, as Business in the Hills and Evolvepreneur. He is currently marketing and business strategist at Evolve Your Business, founder at ExpertsNetwork.tv, CEO of Evolve Global Publishing, CEO and founder at Best Seller Secret and seven times number one, Amazon International, Wall Street Journal and USA Today best selling author. He's a busy man, today's guest.
If you are a solopreneur and you are looking to grow your business and build your credibility then John is your man and you should start by checking this interview.
Today's guest is John North.
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Today's guest holds a master's degree in business administration. She has video experience going all the way back to 2012 when she served as an apprentice with Creative Scotland. She is currently producer at High Tide, the video production company she co founded in 2017. High Tide is a video production company that enables big thinkers to connect meaningfully with the audiences and wins awards, and has won clients including Just Eat, Tesco Bank, Edinburgh International Film Festival, Crabbies ginger beer, Glenmorangie and other alcohol brands. Today's guest is left handed and has no appendix.
Today's guest is Alex Porter-Smith.
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Today's guest has marketing experience going all the way back to 2012. She has held marketing management roles and has been a marketing freelancer. Actually we're not here talking about marketing today. Today's guest has also worked as an entrepreneur, enabler and entrepreneur acceleration manager, an entrepreneur, development manager, and then entrepreneurship director. We're not really here talking about entrepreneurship either but that will help us enormously with those keywords.
She is currently non Executive Director for Sussex Chamber of Commerce, Chapter Director at Startup Grind and Managing Director of Brighton's number one business angel investor group, South East Angels. Today's guest is from Lithuania and speaks Lithuanian. She is an ex fitness coach.
Today's guest is Kristina Pereckaite.
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Today's guest has 10 year sales experience going back to when he was an inside sales rep in the construction materials supply industry before progressing to regional sales manager. He is now owner and founder of the BD learning group, which is an education administration business, and also co host of The Perspective Podcast, which suggests that you should start a business, grow it, scale it and leave a legacy. He was introduced to us by Kobi Simmat, who tells us that he is on a similar mission, gets it and would want to talk about it.
Today's guest is Mitch Harley.
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Today's guest has marketing agency experience going back to 1995 when he was an account handler with Momentum Worldwide, he was CEO of his own agency creative race for 18 years growing it to 12 point 5 million in turnover or income, 175 staff and two offices.
He is currently a guest lecturer at the School of Marketing at Coventry University, and an agency coach and mentor at Beyond Noise, where he mentors agency owners. He was introduced to us by the brilliant Matt Daley, who described his book Standout Or Die as a well moments. There is absolutely nothing quirky about today's guest, I've checked.
Today's guest is Gareth Healey.
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Today's guest is an agricultural science, almost doctorate he was a month away from submitting his thesis to become a doctor in agricultural science and he walked away attracted by the allure of a career in marketing. So his marketing experience goes back to 2000 when when he was an online marketing specialist, he has spent the last 14 years developing his and his clients, businesses and teams. His speciality is leveraging technology teams and media to build grow and scale businesses. He is a tech investor and Empire Builder. He is a geeky Strategy Board Game fan. He is a geeky Strategy Board Game fan.
Today's guest is Johan Nogueira.
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Today's guest is a business marketing, computer science and maths graduate. He has sales and marketing experience going back to 2004 when he was involved in selling advertising or providing advertising. He has digital experience going back to 2006. Since then, in the meantime, he has run email marketing and digital marketing agencies. He is a founding member of The Face of Entrepreneurs, a nonprofit networking community, and community consultant with Snap-Poll, which is what we are going to be speaking about today. Interestingly, between 1990 and 1995. He wanted to be as good a drummer as Ricky Rocket, and as good a guitarist as Joe Satriani. Imagine if he had only focused what might have happened.
Today's guest is renewal. Ranil Rajapaksha.
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Today's guest is a computer studies graduate with marketing experience going all the way back to 2004 when he was a web developer, since then, he has led a number of marketing type companies, including BFG, LAS Design, and Young Cow.
Today's guest is Leon Streete.
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Today's guest has been running his own businesses since 1998. He has been running his current business Best Practice Biz since 2009, providing business coaching, training, recruitment and ISO certification. So that's 13 years of that. He is currently editor in chief of Infinite Magazine. He is the National President of the Australian Open Skiff Association, which I think might have something to do with sailing, He scales businesses, he sails boats. He is famous for producing 36,000 social posts in 2020. And his LinkedIn professional headline reads, helping blooming entrepreneurs and their teams to work on their business to accelerate their growth. It could also read helping blooming entrepreneurs and their teams to work on the business to accelerate their growth.
Today's guest on the 56th episode of Talk Marketing is Kobe Simmat.
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Today's guest has seven years digital marketing experience. He is a serial entrepreneur, and international keynote speaker. He is the founder of Titan Marketers and Youth in Business, his core business is to skyrocket sales for his customers through YouTube advertising. That's what we're talking about today. That's his specialist subject and if he isn't busy with that, or his four kids, he is most likely fishing or diving, because he's got a boat.
Today's guest is the studious Ben Jones from Titan Marketer.
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Today's guest has a Master's in science and a Master's in philosophy. She has in her time been a Programme Officer with the United Nations and a Producer/Director for Marjan TV. She is currently an opinion columnist with CEO World Magazine, founder and MD of smart cookie media, founder and CEO of femme peak. She is a tech philosopher, award winning filmmaker, author, entrepreneur, and LinkedIn top voice.
Today's guest is Somi Arian.
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Today's guest is a digital media graduate. He has marketing experience going back to 2011. Now you'll telling me Martin, that doesn't sound like very much we've had people with 50 years experience, why are you bringing us somebody with 11 years of experience? Well, we will find out. In 2011, he founded a business called Fruitful Digital. So he was kind of entrepreneurial at that point.He then worked for other people for three, years engaged in paid social paid advertising, paid digital type stuff, before he founded his next business Circulate Digital till in 2014. He is joint host of the podcast, the daily hustle, which you will find on Spotify. He was recommended to us by Martin Hayman, who tells me that he and his brother have really scaled their business, Circulate Digital. He tells us that he is really impressed with what they have achieved already and he will bring great value to this chat, so absolutely no pressure.
Today's guest is Matt Daley.
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Today's guest has finance experience going back to 2000, including 15 years at KPMG. She founded her own business Spark Consultancy in 2017. She is involved in a number of non exec, advisory and mentorship roles, including startup mentor and mentor at the Royal Academy of Engineering. She is author of the book Investor Ready and she speaks about startup investment and creating corporate governance structures that support accelerated growth.
Today's guest is the quite wonderful Julie Barber :)
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Today's guest was having a very promising career in IT rising to the rank of project and programme manager before starting his business Initiative 2 which has been turning websites into businesses now for 20 years. He has no less than six Google Ad certifications and is a member of Mensa, he always wears a tie and tells me that no one would take him seriously if he were to dress casually, which has me thinking how does this guy dress casually?
Today's guest is Google Ads Specialist Kenneth Mackay.
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Victor Padee has been in sales leadership roles since 2008. He has also runs his own coaching business Secret Sauce and has been coaching sales leaders and sales people since 2017. He is draws all his inspiration from his history in sports performance, he rowed at a high level.
This one is a bit of a testy one because I also have done a bit of sales management experience and I have pretty strong views on it.
The result is a couple of proud and committed sales guys hammering it out which should be interesting and useful for you if you want to get better at sales leadership.
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If you are proactively marketing your business there are far worse places to be than at the very top of Google. You get there by investing in SEO; the trouble is that SEO is the deepest, darkest secret in marketing.
So if you are put your business at the very top of Google for the products and services that you provided you will find this chat with SEO veteran Martin Hayman really useful :)
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Scott Bywater has been MD of his copywriting business Copywriting That Sells since 2002. He has the distinction of being recommended by two previous guests, James Yuile and Scott Baker.
Scott Baker describes him as "one to watch, the best copywriter in Australia. He writes copy for the biggest names in the game and is one of the most incredible human beings. He has a skill set in copywriting that cannot be rated highly enough." Scott is the unseen wordsmith behind dozens of six and seven figure email launches.
If, like me, you know copywriting is perhaps the most valuable skill in sales and marketing and yet hardest skill to master, you are going to absolutely love this episode.
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Shane has sales experience going back to 2005. He has added $1 billion of enterprise value founded and grown and ANZ wide company that delivered an eight times return for his investors. He is currently supports startups and scale ups. It has bee said about him, "you helped me reshape what I believe is possible by your exponential thinking mindset."
I want somebody to say that about me one day.
If you are looking to achieve accelerated business growth you should definitely give this a listen.
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Nathan has 18 years marketing experience but that is only because he started when he was 12. So what innovate, exciting, new marketing initiative is this young blood going to teach us about? The surprising answer is email marketing.
If you are 12 and you are thinking about getting started in business, or if you are older and you are wondering if email marketing might be good for your business - you should find this one interesting :)
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Danny has been teaching and consulting on marketing internationally for 25 years. For Danny marketing is a behavioural science - which is a bold and interesting claim.
If you are looking to do better with your marketing you might do well to check out this chat :)
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Jason is a plane crash survivor, a Texan and a LinkedIn lea generation expert. He produced the best LinkedIn Profile that I have ever seen and that's how come we ended up talking.
It was a really interesting chat. If you are interested to be better at generating leads on LinkedIn you should definitely give it a listen.
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Wherever you sit on the conspiracy scale it is hard to argue that the way we are consuming is having a dangerous effect on the environment that we depend on. It is perhaps an uncomfortable realisation for marketers that we are driving that consumption. Michelle has invested a huge amount of time and energy in addressing this issue. If you are in marketing and you are interested in the environment you should check this out.
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If you are thinking about being an entrepreneur; and lets face it in 2022 everybody is thinking about being an entrepreneur, you should check this out.
My experience is that running a business is unnecessarily and unpleasantly difficult but you dont have to have that experience because now you know about Piers, The Entrepreneur's Coach.
You are very welcome :)
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Martin Henley: Okay, so question number one, how are you qualified? So I think firstly, you need to kind of let us know which reviews we're talking about, and then how you're qualified to talk to us about that.
Scott Baker: That's a really good segmentation. And because there are so many different areas for reviews, and often people think our Google reviews are the same as product reviews. But like, I will be talking specifically about reviews and testimonials. So Google reviews as opposed to product reviews. Facebook Ads and Google AdWords I don't know much much about that.
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Andy Gwynn has a wealth of experience supporting businesses going all the way back to 2003. For the last 10 years he has been focussed on supporting businesses to get the very best value out of LinkedIn marketing. I don't think there is anyone who has put more thought into this and come up with more practical ways to market on LinkedIn. If you are looking to generate B2B leads from LinkedIn you should check this out.
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Tony Morris is an absolute legend. His sales superpower is cold calling the audiences prospects on stage. Think about that - people are reportedly more scared of public speaking than dying, people are petrified of cold calling. Tony Morris does it on stage.
You should listen to this.
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Martin: How are you, James, qualified to talk to us about PPC?
James: Well, I think really you needs to look back at the thirty odd years prior to me doing PPC, because I learned cold calling, and direct marketing and runing advertising, full page magazine advertising, and practiced those skills are all those years prior to discovering the internet. I built my first website in 1998 and optimised it for Alta Vista, and grew a business from that. So I was already on the internet building websites commercially. At that time, there was a tool available to us from a company called Overtures which was a keyword research tool, so we used that keyword research tool to find keywords for SEO for websites.
Now, cutting a very, very long story short, not implicating any commercial improprieties along the way, because they certainly were a few. But Google launched a programme which was then called AdWords in Australia, in, I think, late 2001, somewhere around there, and I'd heard about it, and I had a little look at a bit of a look at it. I went to an internet marketing seminar that was held up on the Sunshine Coast about an hour and a half's drive north from where I live and one of the guest speakers that seminar was Perry Marshall, who, at that time was already laying claim to being an an AdWords guru. I listened with, literally, with bated breath, and hung on every word he said.
I realised that at last after all those years of of waiting that we finally had a tool available to us that gave us absolute empirical data. So we could see at a glance, how many people searched for a certain keyword, for a certain business, we could see very definitely which adverts worked in terms of the relative number of clicks they got compared with other adverts, and we could also track the actions that people took in terms of making contact with businesses once their click led to the website because we could track the number of people who made cell phone calls or the number of people that filled out inquiry forms on your website. So we had real numbers, I mean, real numbers. So you can absolutely say to somebody, I'll give you a case study about this, if you want, you can actually say to somebody, this is where your best market approach is, these are the keywords, these are the headlines, and you can take this stuff into the offline world, and use it in practice, and make quick and easy sales.
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Martin Henley: Your business is called The Brand Bucket. I know that there is a process that you've put together and I know that you're a huge believer in brand. Maybe, for the sake of people who haven't seen the first one of these, maybe you can give us a sense of what your definition of brand is and what your approach to brand is?
Barnaby Wynter: Yeah, great. I think it's great, exactly the right place to start Martin to be fair. In 1999, I became the youngest MD of top 200 Agency, as you said in the introduction, and that was an agency that had at its heart, The Brand Bucket as a methodology. My first board meeting I walked in, I said, Okay, guys, I kind of understand what a bucket is, it's pretty self evident what a bucket is, what's, what's a brand. That day, we had over 148 person years of experiences around the board table, creating very famous brands, from SO, to AA, to Carlsberg to, you know, FedEx all those sorts of brands had gone through The Brand Bucket process.
Barnaby Wynter: We spent about 15 minutes filling six sheets of a1 flip chart paper with what we thought brand was. This is a question I've asked many 1000s of Marketing Directors ever since and one of the one of the big first things we need to get clear, is the difference between brand and branding. A lot of agencies muddle up the word branding, or they mix branding and brand simultaneously, all of the time. The concern that you would have is that it means they fundamentally don't understand what a brand is, because branding emanates from where it comes from, you know, using a branding iron to brand a cow so you knew it belonged to somebody, even though it was running wild in the wilderness.
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Talk Marketing of the week with the brilliant Simon West.
Simon specialises is providing custom developed sales and marketing systems to his customers that provide them with the feedback they need to make data based marketing decisions. If you are looking to understand your marketing performance better and improve on it you will find this conversation useful.
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Episode number 34 of the Talk Marketing series with the brilliant Grant Leboff. Grant is one of the UK's leading marketing thinkers and authors and this conversation was a wide ranging conversation about marketing, why marketing is such a mess, how marketing goes wrong and you might give yourself a better chance of getting your marketing right.
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Today's guest has sales experience going all the way back to 1998. I'm sure he won't mind me letting you know that is at least 24 years of sales experience. He actually has 44 experiences on his LinkedIn profile, and 14 of those are current. So this might be the busiest person that we've spoken to so far on this channel, that includes a number of committee and board memberships. He was almost a Master Chef quarter finalist way back in 2008. He is the chief disrupter, today's guest is Ketan Makwana.
Ketan has advised governments on business strategy and here he is talking to us, we are truly blessed. If you are interested to have a better business Ketan would argue that you need a better business strategy and in this conversation.
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By my reckoning Pricing is the quickest way to increase the profitability of your business except of course I am not the expert, the expert is David Abbott. Check out the episode of Talk Marketing and see if David and I can convince you to increase your prices so that you can work less hard and achieve more profitability.
David Abbott is an engineering science and economics graduate. He has been working in marketing since 1987, which I'm sure he won't mind telling you is 35 years. In that time, he has held a host of Marketing Management and Marketing Directorships and run his own sales and marketing consultancy. He is the author of How to Price my Platypus. He is the platypus guy.
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Today's guest has been managing events since 2003 for businesses, including Oracle and CNBC in Saudi Arabia. He is Director of Customer Advocacy and Community Engagement at Insider and the Insider Reshape Conference, which attracted this year such luminaries as Barack Obama, and our very own Ionut Danifeld, which is how come he is speaking to us today. When I asked him is there something quirky, I can tell people about you, he told me that he has lived or worked on three continents. He is an eternal optimist. He loves to be in love and he can get as fluffy about things as we could possibly imagine.
Today's guest is Steve George.
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This episode really goes to war with traditional sales idea and training, if you are in sales you should definitely check it out.
Today's guest has more than 17 years of high ticket sales experience, consistently surpassing targets. He is described in one of his LinkedIn recommendations as one of the most professional and nicest people I have come across in my life. He is currently commercial awareness and b2b coach in his own business, VISTA real. He describes himself as the best, DJ in his own mind, a closet club junkie and a fanatical dad.
Today's guest is Jamie Badar.
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This is episode 29 of the Talk Marketing series this time with the wonderful Robbie Bhatti. Today's guest is a techie turned to Delivery Manager, turn sales manager Business Development Director. He's been customer facing now for 10 years. Currently, he is accelerating business growth through data driven digital transformation as Business Development Director for Softelligence. He was referred to us by Ben Bennett, who tells me that he is an amazing networker, and hilariously funny, so no pressure whatsoever - today's guest is Robbie Bhatti.
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Today’s guest has marketing experience going back to 2005. He’s been involved in creative agencies, he has a wealth of coaching experience. Currently, he’s running with two things that run nicely together. The first of those is a done for you marketing agency called Hodgesnet and the second is for those wanting to sell their knowledge online through an initiative called Knowledgeprenuer. Today’s guest is a Kajabi geek, an agency owner and a trainee hot air balloon pilot pilot, I’ll put my teeth in and say that again, a trainee hot air balloon pilot. It’s true. It’s Ant Hodges.
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Today's guest has run his business, The Business Booster since 2003. He is the author of Selling for Dummies and More Money, Less Stress, that sounds cool. He was a single parent for 10 years and incredibly successful. He has a passion for energy and health, which is why he is so healthy and has so much energy. Today's guest is Ben Kench.
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This is episode 26 of Talk Marketing with the insightful and inpisring Ben Bennett who through his business Second Voice provides sales accelerator programmes to SME's.
So today's guest has 23 years sales experience. He started off in boiler room type environments, knocking on doors, and has progressed through his career into sales, strategic sales, leadership positions and roles. He is the founder and Managing Partner of Second Voice, which provides sales accelerator programmes to SMEs and startups. What you won't know about him is that he was a tap dancer as a child and has been signed, given money by Sony Music, he is a music artists of some description. Today's guest is Ben Bennett.
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Hello there, my name is Martin Henley. This is the effective marketing company YouTube channel. If you've spent any time looking at the content on this channel, you will know that I am on a mission to support you if you're looking to be more successful in your business, as far as I know, the only way to do that is through your marketing.
So not only on this channel am I giving you everything I know about marketing and how to be successful in your business. I'm also dragging in experts with specific knowledge and experience in the specific aspects of marketing.
This week, our guest has been managing director of his own PR company for the last 25 years. He has founded and is currently vice president of two charities in Sussex. That's Chestnut Tree House and St. Barnabas house, that's been going on for 23 and a half years. He has been a radio presenter for 30 years, for those of you who are soul fans, you might know him on Twitter as Mr. Love. That's l u r v e the soul master radio presenter. This week's guest is Ambrose Harcourt from Ambrose Harcourt PR.
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This is the Effective Marketing channel. This is episode I think we're up to number 24 of my talk marketing series. If you have been looking at this channel at all, you will know that I am on a mission to help you to be more successful, I want you to be more successful. And on top of that, what I want to do is pull in anyone I can find who also might have something that will help you to be more successful. And I have another victim for us this week. It's been a while since we've recorded one of these, but we are recording one of these this week and I'm on a mission to have a series. We're officially into, we are into season three of talk marketing with number 23. And today the topic is PR and I have managed to coerce somebody who has been in PR for 25 years, has been running her own PR business for 17 years, is described by one of her recommendations on LinkedIn as a force of nature. And you might want to believe that she is a force of nature because she is also a AWPC world powerlifting champion. This is all true. She also has a weird penchant for big rabbits, which we might find out about today. My guest today from Aneela Rose PR is Aneela Rose.
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Martin Henley: Excellent, cool. All right. So let's start at the beginning. I'm interested to know how are you qualified to talk to us about marketing?
Warren Cass: Now, I don't mean to be the rebel. Okay. But how is anybody qualified to talk about marketing, marketing is everything. You know, if you're a human being having a human experience, and you've got an opinion on marketing, probably, whether you're at the receiving end, or whether you're a business owner, who's, you know, had to get out there and manage the perception of their brand, find ways of engaging with an audience. So yeah, I could trot out that I wrote a book on Influence, which was a best seller, I could trot out that I've been running my own businesses for 30 years and all of that, but I think that type of question is a broader question, which is, you know, if you've been a consumer, or if you've run a business, you've had to take that brand to market, then you're qualified, at least to have the conversation, whether you're qualified to receive people's money in order to manage strategy, and all of those kinds of things that’s a different question, but we're all qualified to talk about marketing, because we've all experienced it at one end, and have you know, if you've run your own business, then you've had to at least give it consideration or the other. Because my personal belief is everything is marketing.
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In addressing the question and delivering the huge value of pricing strategy to you, there are five things that we will be covering. We will of course be answering the question, what is pricing strategy? We'll be answering the question who should be involved with pricing strategy, or concerned with pricing strategy? How do customers feel about pricing? How do you do pricing strategy? And when do you do pricing strategy?
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Martin Henley: So where we start is, how are you qualified to talk to us about marketing?
Robbie Mould: Well, so I've run two businesses now, this is my second venture, RJM Digital, which is a marketing company, a web design and SEO company. But running a company, you are in charge of marketing, you decide where your brand goes, you have to decide who your customer is, how you're going to market to those customers, drive sales, etc. So I think actually doing it, and working with marketing agencies, and also then being a marketing agency to work with a lot of customers, I'd like to think I'm in a pretty good state, whether I do it right or wrong is a different matter, and probably something for someone else. But yeah, that's kind of how I've ended up here.
But my background isn't really traditional marketing. So my background is a web developer at university. I've been in corporate sales for small startups, large corporates, etc. Run my business, before in the IT sector, but always kept up with the software development side of things, building websites, building online presence, building platforms, etc. And so now, as the sort of market evolved, where you'd have to say, arguably, the majority of marketing, the majority of sales, especially in this post-COVID world, blah, blah, blah, is that it's all gone digital, and where I sit with that background of, in my sales and building platforms, building websites, etc, I like to think puts me in a pretty good state to help other companies, small business owners drive their marketing efforts.
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What is product development?
In this episode Martin Henley of The Effective Marketing Company answers the questions: What is product development? Why is product development in marketing important? What does product development have to do with marketing? Who should be thinking about product development?How do you do product development? What are the different types of product? and When should you be doing product development?
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Thomas Power
So yeah, I've met a lot of people and I've got a deep love of humans around the world, and an amazing connection, community and friendship and I still try and do, even now a 100 Zoom calls every month, so it gets through my 1000 a year, albeit, I missed the physical, I missed the flights, I miss the airports, the hotels, the formal shaking hands, the drinks, the beers, the conferences, the events. But I still, get through 1000 zooms every year so I can keep in touch with at least 1000 of that 33,000.
Martin Henley
Wow. And that's impressive. Okay so to bring a little bit of order to this. There are only four questions in this to typically keep us busy for like an hour and 15 minutes. The four questions are firstly, how are you qualified to talk to us about marketing. What is it that you do, how do you add value in the world. How do you feel about marketing, and then what is your recommendation for people in the current climate, you know, how should people be conducting themselves in a sales marketing kind of fashion right now, so I feel like all of this, how are you qualified is, you know, you build a network of 600 odd 1000 people this Ecademy thing so I feel like it's all gonna happen in the context of that and you are redoing it, but the thing I really liked about you is your commitment to actually engage, you built this huge online community where you clearly have like a really personal commitment to engaging with people face to face, or at least on video now. So, in that context, of course, the question is how are you qualified to talk to us about marketing?
Thomas Power
So that's question one, is it? Martin Henley That's question one, yes.Thomas PowerOkay, well first of all I am professionally trained in the subject and in 1986 I got a diploma in marketing from the Institute of marketing in Cookham near Maidenhead so I am actually officially qualified professionally.
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What is positioning in marketing? WTF Marketing Jargon Busting 021 In this episode Martin Henley of The Effective Marketing Company answers the questions: What is positioning in marketing? Why is positioning in marketing important? Who needs to do positioning in marketing? How do you do positioning in marketing? What are the components of positioning in marketing? and When should you do positioning in marketing?
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Martin Henley: Can tell us all how you are qualified to talk to us about marketing.
Barnaby Wynter: Okay, so it's always easy to talk about yourself. So I started with a psychology degree at Dundee University. With the sole intention of becoming an educational psychologist realized halfway through I wasn't going to become one of those. Because it wasn't my style. I settled on advertising as a career. So left University missed the deadline for for applying for a postgraduate course. So when rode around Australia on a motorcycle for a year came back and did a postgraduate diploma in advertising and also wanting marketing at the same time from that shot straight into the advertising industry worked for nothing for an agency called Lonsdale important square on primarily the abbey national accounts. And after that three month period came to an end or joined a small agency and firing into launch thinkable, the fit to carto the fear theory No, I worked on Saab, Scania trucks, RJ haul car leasing and Weber carburetors, took on my first mentor, after about eight months in industry and sat down with him and said, you know, what do I do?
Barnaby Wynter:: And he said, Well, you've got if you are going to pursue a career in advertising, automotive is a great place to be it's the second largest purchase anybody ever makes. You'll always have a career in that. And I said, that sounds really interesting. He said, You got a CV to die for for that going forward. And I said, Oh, that's that's really cool. I said, What are other alternatives are then he said, Well, the other thing you can do is you can become what's called a specialist generalist. Now is another as you work across lots of different clients. Learn how business works, and then maybe later on in your career, you can be more advisory on a business sensors and all of that sounds really good as well. I said, which, which one should I do? And he said, am I right in saying that you write a Vespa scooter and you've got a beetle cabriolet and I said, Yes. And I have both still today. And he said, You're not a Motorhead. So do not go down the automotive route, because you won't like Formula One racing and talking about Lamborghinis and Ferraris and whatever for the rest of your life.
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What are SMART marketing objectives? What are marketing objectives? WTF Marketing Jargon Busting 019 In this episode Martin Henley of The Effective Marketing Company answers the questions: What are SMART marketing objectives? Why are SMART marketing objectives important? Who needs SMART marketing objectives? What are the issues with SMART marketing objectives?? How do you create SMART marketing objectives? and when to create SMART marketing objectives?
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This is a really cool conversation with the brilliant Robert Craven.
Martin: Yes, I think it is, and I need to remember, and you need to remind me occasionally, because what I do most recently is I teach digital marketing, and I teach it in a very conspiratorial way. So I teach my students, the first thing I tell them is I can't teach them digital marketing. But what I can do is, like when you teach somebody to surf, you can teach them to be safe in the water. So I teach them very much it's us versus the corporations. I have to be reminded because I was working 20 years ago, 30 years ago that before the internet, things were far harder than they are now. So I need to remember that from time to time.
Robert: Well, I'm actually going to dispute that, I didn't think they were harder. So there you go, it’s just a bit of upside-down thinking, because it's so easy to do it now, you know, because anyone can throw up a website with Wix, because anyone can come up with a unique selling proposition, because anyone can find some product, you know, everyone can be at it. Whereas, you know, 15 years ago, you had to work really hard you had, to have five or 10,000 pounds to have a website, absolute minimum. I remember, selling websites to lawyers for 40,000 - 50,000 pounds, and they weren't, certainly weren’t, very sophisticated by today's standard. So, you know, now, if you want to find out who's the head honcho of your target company, just go into LinkedIn, press a few buttons, see who you know knows them and boom, you've actually got the connection whereas then it was like, you know, how do I even know who's the head honcho? I know, I’ll phone them, and you get through to the reception, and they say, so who is the person in charge of marketing that I should be talking to, the phone goes down. So supply and demand tells me that there's five times more people doing business, and it's five times easier for them to actually make names, which means that there's just so much noise, I mean, just look at your LinkedIn or your Facebook feeds and how much blinking noise there is. That noise wasn't there before, you know, I think it might have been in some sense a better time.
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What are marketing objectives?
In this episode Martin Henley of The Effective Marketing Company answers the questions: What are marketing objectives?? Why are marketing objectives important? Who needs marketing objectives? What are the issues with marketing objectives?? How do you do marketing objectives? and when to do marketing objectives?
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Martin: Okay good. Right. So how are you Steve Bustin qualified to talk to us about public speaking?
Steve: Because I'm either on stage myself, or I'm teaching other people how to do it, would be the glib answer. Or the last 18 months, I'm either on screen myself, or teaching other people how to do it. So I work as a professional speaker, and event compere, and public speaking coach. So I'm on stage a lot, either speaking, delivering keynotes, workshops, those sorts of things, or as a compere emcee, to hosting events. So a lot of people see me on stage, and then they're like, "Uhm, you're good at that. Can you teach me how to do it?" So that's really how my business grew. When I started to speak at events, and people would start saying, "Oh could you come speak at my event? And actually, could you teach my team how to speak like that? And could you give me some coaching?" I suppose the other creds, I mean, I'm a journalist by background, I'm ex-BBC. So I'm used to, you know, I've always been a communicator. And right back at school, I was one of those kids who always wanted to stand up in assembly and to say things and talk about things, I've never been shy in talking. So it was, you know, it's sort of the natural career, I suppose I've always been waiting for in a way, I did stand up for a few years, and gigs around things, which was actually really useful training in terms of being able to play any audience and read an audience and different sizes of rooms and those sorts of things. And I suppose then, you know, as I've progressed through, I've actually just finished an 18 month term as National President of the Professional Speaking Association, which is the trade body for professional speaking here in the UK. And I'm board member of the Global Speakers Federation. And I'm also the author of a book The Authority Guide to Presenting and Public Speaking. So yeah, that's out there in a while. It's on, available in on Amazon and Audible, which was interesting, actually, and interestingly I sell far more copies on Audible than I do on Amazon. So the audio book, which I recorded, sells much better. So anybody who's happen to have a book their name, if you haven't already done it, make sure you've got an audio book out there because that's where the demand is right now, particularly for business books.
What is a Marketing Report? In this episode Martin Henley of The Effective Marketing Company answers the questions: What is a Marketing Report? Why is a Marketing Report important? Who needs a Marketing Report? What are the issues with Marketing Report? How do you produce a Marketing Report? and when do you produce a Marketing Report?
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Martin: Okay, great. That's really good news. Excellent. Okay, cool. So we are here today to talk about marketing. And so I only have like four or five questions, the four or five questions as you know are, how you're qualified to talk to us about marketing? What it is that you do? Who it is that you do it for? How you do it, how you deliver success for your customers? How you feel about marketing, and what your recommendations are for people in the current situation. So maybe we should get started at the beginning and you can tell us all how you are qualified to talk to us about marketing.
Melanie: I got into marketing via sales and I discovered that sales and marketing, it should be no revelation to anyone that they should be far more connected than they are. I started my own company, I did the sales, I did the marketing and I had previously worked with organisations as the sales person. It used to frustrate me in sales, that the marketing folk would send out these messages that the sales folk had to translate to the customer, and they weren't always on message so there was a disconnect. I guess from there, you know, continuing to work in sales, I really started to want to have that influence in marketing. I then did a master's degree in marketing. To my mind, there was two types of marketing, there was marketing for big organisations who have already got strong brands, and really what they're doing is protecting their brand, and looking normal and all that. And then there is marketing for innovation. So if you're a startup or you're a disruptive brand, you have a very different set of challenges because nobody knows who you are. There's no trust you have a completely different set of issues. My interest was not in how do you market Coca Cola or Nike, whatever. It was much more What if you were developing a set of sports shoes and no one has heard of you? What do you have to do? And so through that I did a bit of research and really the findings from that is what makes, I suppose I might give me some credentials around marketing. It is really getting endorsed by the right endorser, win awards, if you can. It doesn't really matter what category that is in; it could be best, fastest growing, nice place to work, environmental policy, just win something and look normal.
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What is SWOT Analysis in marketing? Is SWOT Analysis the key to achieving your marketing goals?
In this episode Martin Henley of The Effective Marketing Company answers the questions: What is SWOT Analysis in marketing? Why is SWOT Analysis in marketing important? Who needs to do SWOT Analysis in marketing? What are the issues with SWOT Analysis in marketing? How to do a SWOT Analysis in marketing? When to do SWOT Analysis in marketing?
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This was a really interesting chat with Jeremy Cassell who teaches senior executives in multinational corporations how to present effectively in high stakes situations. If you are interested in becoming a better presenter there should be something of interest for you here :)
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What is competitor analysis? is the sixteenth video in our ambitious WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company covers the questions: What is competitor analysis? What is a competitor? Why is competitor analysis important? What should you ask in your competitor analysis? How to do competitor analysis? When to do your competitor analysis?
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Martin: So the first question I ask everyone is, how are you qualified to talk to us about marketing? I know that you are enormously qualified to talk to us about marketing.
Jo: That's a kind of interesting question because I have absolutely no qualifications in the traditional sense for marketing, I came from, just an ordinary background but I think what really gives us some credibility is the fact that I have been doing this for 35 years, and we're still going, we still have a business, we are still talking to clients. We've had a number of clients for, you know, in this business for about 12 to 14 years, some come and ago and that's absolutely fine. We also have some that have been with us a long time. I would say their businesses are better because of the contribution we've made. I'm not saying we are the sole reason they're better, but we are certainly part of the team that creates better businesses. I think it's mainly about experience, it's also about - I absolutely love communication, the nuance of communication, I love the fact that, the thing that fascinates me the most, for example is translation. When you translate something, if you just translate your words, that doesn't actually mean anything, but if you translate the meaning and the nuance, it starts becoming something quite beautiful. If you take something like translating poetry, that'd be an example of what I mean by that. So I was lucky enough to find a job, my first job was, someone needed some help picking up some phones in a publishing company in central London. I went aloing for a few weeks because I had just finished my levels and asked, I don't know what I'm gonna do, I don't want to go to university, I didn't know what I wanted to do. So I literally sat in this office and I just fell in love with the whole media thing. That sounds kind of ridiculous but I was literally that kid that went, this is where I want to be. I love the whole thing of putting stuff together that communicates with people. My marketing comes not from the desire to flog people something or sell people something they don't want, but actually about building communications between people. Talking to audiences, talking to your employees, talking to your staff, your members, whoever it is, I just love the way that communication works. That's what I find really fascinating about it and that's why I think I bring to all my clients.
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What is Customer Satisfaction? is the fifteenth video in our exhaustive WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions What is Customer Satisfaction? Why is Customer Satisfaction important? How do you do Customer Satisfaction? What should you be asking in your Customer Satisfaction? and What should you do with the results of your Customer Satisfaction?
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Martin: Good afternoon, Mr. Abela.
Nicolai: Good afternoon Mr. Martin.
Martin: How are you, man? You're looking well.
Nicolai: Yeah, not bad, not bad. Can't complain summer on the way hey.
Martin: Summer is on the way. It should be nearly there now it's June is it? You're in Malta, you're right there on the Mediterranean ocean. I understand you got some ocean this morning, did you?
Nicolai: Yes, actually, it's a sea, so it doesn't live up to your ocean expectations.
Martin: Okay, it's still very, very beautiful and blue. Good. Good. So we're here today to talk about marketing. Thank you so much for agreeing to spend this time with me, with us, with whoever ends up watching this. You've made me feel terrible, I feel like I've had to bully you into doing this.
Nicolai: But yeah, that's fine. But anyway, fine.
Martin: Okay, good. So you understand a little bit of the format. The idea is that you tell us how you're qualified to talk to us about marketing. What it is that you do, how you offer value for your customers; how you feel about marketing; and then what are your recommendations for people in the current situation, ie the global pandemic situation and the economic situation and then you are free to go and enjoy the ocean some more, if that's what you'd like to do.
Nicolai: Most, most, most kind of you, thank you.
Martin: That's okay. So tell us how are you qualified to talk to us about marketing?
Nicolai: Well, I've been meddling in marketing for around 10 years primarily with, starting off, with my own business. I had my own website, which I launched in 2000. Then, I launched my, my ex wife's yoga business, which involved using various platforms. I mean, using email marketing, social media, Facebook had just being kind of launched, Seo was starting to become a bit more structured. When I saw that, I mean things were picking up it was just a case of investing in a number of courses in digital marketing in, SEO in
Nicolai: Like some graphic type stuff you do as well
Nicolai: Adobe courses, you know, you know, bits and pieces of putting all together. So nothing really structured, but basically seeing how the markets developing and adjusting to the market.
Martin: Okay, of course, which is what good marketers do. Excellent. So you and I know each other because you attended the Digital Marketing Institute course. When was that, was that 2015?
Nicolai: That was at least, yeah, six, seven years ago no? One of your first courses in Malta.
Martin: I think it was the second or third course in Malta.
Nicolai: That's right.
Martin: I think so. The first one was in 2014. No, the first one was 2014, so maybe it was 2015. Yeah, good. Okay. So when did you, because now you offer marketing services, so when did you move into that kind of situation where you're like, Okay, I can offer this to other businesses now?
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What is Customer Analytics? is the fourteenth video in our exhaustive WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions: What is Customer Analytics? What is Customer Analysis? What is a customer? Why is customer Analysis Important? What can you learn from your Customer Analysis? What should you do with the results of your Customer Analysis?
If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk
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This is number 13 in the Talk Marketing Series where I am talking to Danny Lee who is claiming almost 4 decades of sales and marketing experience.
Martin: Good morning, Mr. Lee.
Danny Lee: Good morning. How are you?
Martin: I am extraordinarily well, thank you. How are you?
Danny Lee: Listen, I could be in a much worse position in life like you. I'm enjoying the benefits of being relatively self employed and looking after my own needs, which is good.
Martin: Fantastic. Excellent. Thank you so much for agreeing to spend this time with me, with us today. I know you're very busy man there in the greenbelt.
Danny Lee: Yeah, well, I would like to be busier. Everyone wants to be a little bit busier. But my life plan changed four and a half years ago. I'm not somebody who wants to do 60 hours a week again, I've been there and I've stepped right off that treadmill. So we'll cover that later on.
Martin: Okay, cool, but I thought I was under the impression that you didn't want to be busier. I certainly don't want to be busier. I've also done the 60 hours a week.
Danny Lee: I think what my needs are relatively small, but having a little bit just ticking along so yeah, there's always a bit of capacity to be a bit busy and my busy is more about doing stuff online, writing the new blog, doing a new journal, a new handbook rather than client busy.
Martin: Okay, cool. Yeah, no, so I'm definitely there. That's why I'm on this mission with this content, is because I've done a lot of for clients. I've done a lot for a lot of people. Now I feel like I'm kind of discharging my responsibility. So I'm busy sharing everything I know. I think it's gonna take me a couple of years to do that. I'm dragging in interesting people like you to get some of what you know, as well and then hopefully, I can just discharge myself entirely in two years time. I will have given the world everything I know. I'm going to go and do something that interests me more in future. Not that I'm not interested in marketing.
Danny Lee: Altruism is something that grows on us as we get older I think, I'm very much, slowly, heading down the altruistic route of what do I know, what can I give back, where there is some value for other people that I don't need to hold on to that anymore - I just give it away. It's a nice thing to do occasionally.
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What is lifetime customer value (LCV)? is the thirteenth video in our ambitious WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions: What is Lifetime Customer Value (LCV)? Why is Lifetime Customer Value (LCV) important? When is Lifetime Customer Value (LCV) used? How do you calculate Lifetime Customer Value (LCV)? and how do you increase Lifetime Customer Value (LCV)?
If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk
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This is a cool one where Rik and I discuss brand, content, publishing, Ferraris and revolutionary communism.
Martin: Thank you so much for agreeing to, I'll put my teeth back in and say that with vowels, for agreeing to join me, spend some time with me on this Friday afternoon. We're here to talk about marketing. This is actually the 12th time I've done this and people take offense, you're probably the 12th most interesting person I've met in the last 20 years that I've been working in marketing, that's not true. You are the 12th most difficult person to get hold of and sit down with. So here we are talking about marketing, how do you feel about that?
Rik: Good. About talking about marketing? Or how do I feel about marketing?
Martin: We're gonna come to how you feel about marketing? How do you feel about talking about marketing first?
Rik: Great, great. I think you have a challenge stopping me.
Martin: Okay.That's good. That's good. So I've given you an idea of the format, the format is really quite simple. I'm going to ask you how you're qualified to talk to us about marketing, how you feel about marketing, what it is that you do, how you offer value to your customers, and then kind of how you feel about the situation that we find ourselves in currently, and what your recommendation is for people who are looking to invest in their marketing. That normally takes about an hour and 15 minutes.
Rik: Let's do this. Let's do it.
Martin: Okay, good. So tell us, what do I call you in a professional context? I call you Rik, do I call you Richard? Do I call you, Rick?
Rik: Rick. Rick works?
Martin: Okay, good. Rick, tell us how are you qualified to talk to us about marketing?
Rik: A combination of factors, I think there's some education there, but the education is - I still had hair when I learned stuff, so I don't think that's very valid any longer. So I think it's a question of quite a lot of experience at this stage, using what we have learned. What I learned back at university, that was a pre-digital age, so that it's, it's quite, it was quite different at the time and applying it through quite a lot of experience both stuff for ourselves for quite a long time and running Switch now for eight years from a digital point of view, and then the rest of the agency for about five of them. Yeah. So that's, that's why I guess, doing a good job with most of the stuff that we work with, or most of the people that we do work with, getting good results, and enjoying doing what we do, which is I think, the biggest player.
Okay, cool. So you run an agency called Switch?
Rik: Yes, I do.
Martin: And you have been running that agency for the last five years.
Rik: I've been running the agency. Switch started off as a brand agency and I started a digital agency besides Switch eight years ago and then we merged the agencies five years ago, because digital, the digital side became as large as the traditional side. Then we just sort of moved and became much stronger into the digital side of things as time went by. Now we're, I think, primarily a digital with a good arm for brands, but usually brands and digital still have to work hand in hand so digital is what we lead with.
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What is Customer Acquisition Cost - CAC? is the twelfth video in our ambitious WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions: What is Customer Acquisition Cost? Why is Customer Acquisition Cost important? How do you calculate Customer Acquisition Cost? What is a high Customer Acquisition Cost? When to use Customer Acquisition Cost? and What happens to Customer Acquisition Cost over time?
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Martin: So the format is, you can let us know how you've got on with that, the format is literally how you are qualified to talk to us about marketing? I know your speciality is YouTube ads, so kind of how you're qualified to talk to us about that, how you feel about marketing, kind of how you engage with your clients and what you offer to your clients. And then also kind of your recommendation, your experience of going through this crazy situation that we found ourselves in the last 12 months. So the beginning is how are you qualified to talk to us about marketing?
Tom: Good question. So marketing in general, I feel like I have a few tricks up my sleeve but I'm probably not the best generalist in the world. My specialist area is YouTube advertising, as you mentioned so that's where I can go really deep. I've been doing it for eight years. Prior to that, I was doing a lot in video, I was doing a lot in the SEO world and I started moving into more of the advertising space. I think I was probably one of the first people to be advertising on the YouTube Ad platform.
Since then we've done everything in a performance-based model in our agency. So instead of me working with clients and doing a traditional model where we will, oh sorry, most agencies will charge a monthly fee and a percentage of ad spend, that would be a typical setup for most agencies. The way that we do things is different. What we do instead is we say to the client, we'll do it purely performance based. So we'll fund the advertising and clients pay us for an agreed result. That's normally a good lead in, so to speak, to be like, I can talk about YouTube ads because my job is to get results for clients.
If that didn't happen, I wouldn't have an agency. I'm glad to say the agency is going very and we have some amazing clients that we work with, but it, it does feel like a partnership with all of our clients because we're only going to take clients on that. We can actually feel that we can get a great result with them and clients we want to work with, because we know it's gonna be a long-term partnership.
It's not gonna be the sort of thing where we'll run it for three months and then they'll say, great, I'm gonna move on to the next agency. We partner in such a way where like we're in it for the long run and we're willing to put over all of our resources into this. So we have a whole team of experts that are great on the scripting, the storyboarding, the editing, the running the accounts and the account management and everything else that goes with it.
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What is KPI (Key Performance Indicator)? is the eleventh video in our momentous WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions What is a KPI? What is a marketing KPI? What are the most important marketing KPI's? Which marketing KPI's should you be tracking? Where do you find the numbers for your KPI's? and When should you be tracking KPI's?
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A really interesting chat with James Owers, Sales trainer with 20 years experience.
Martin: Good morning Mr Owers, how are you?
James: Good morning Martin, I'm very well, how are you?
Martin: I am fantastically well, thank you. Thank you so much for agreeing to spend this time with me. I’ve given you a sense already of what's going on. I'm talking to people about sales and marketing is what I'm doing. I’m talking to you about sales, because you are a sales trainer and I have experienced your training and massively enjoyed your training and I have resold bits of your training when I've sold training as The Effective Marketing Company. So I thought if I'm going to speak to somebody about sales training, who am I going to speak to, I'm going to speak to Mr Owers. So here we are.
James: Okay, yeah, thanks for inviting me Martin. Do you want me to introduce myself? What's the best way of doing this?
Martin: Well you can, well you are going to introduce yourself yes. So the format is really easy. It's basically how are you qualified to talk to us about sales? How do you feel about sales? Kind of, what you give people when you're giving them sales training and then what are your recommendations for people in this weird situation that we find ourselves in where everything's gone through a loop? That’s the formula. Where we start is how you're qualified, so this is where you get to introduce yourself.
James: Okay I'll do that, you'll cut all that bit out?
Martin: No that'll stay in, and this bit's staying as well, it's not like a BBC style production, it's just, like it's just a chat with the most interesting sales and marketing people I know.
James: I know, you couldn't find anyone else and I picked up the phone.
Martin: Seriously, you're the first person I've spoken to about sales. There is somebody else on the list who's also a sales person, but no man, you were, when I sat down, when I decided to do this and I wrote a list of names, your name was on the list, and if you checked Facebook more often we'd have spoken earlier.
James: I try and avoid it, I try and avoid it.
Martin: Good, okay. James: I'll introduce myself so I'm James I've worked in sales, I think, for about, maybe, nearly 20 years now. I work for a large Japanese manufacturing company now as their training manager, their sales training manager, and prior to that I had my own business so I tended to develop sales people who sold technical products and services; IT, Telecoms and manufacturing engineering type products. That's what I've been doing and I've been working my current role for about six years. I look after a large sales team who are very, very, very, technically strong. That's a bit about me really. I’ve known Martin for a long time, we worked together at a telecoms company together, 2005 or 2006 I think it was, maybe it was 2005.
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What is Marketing Performance Analysis? is the tenth video in our epic WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions:
What is Performance Analysis?
What is Marketing Performance Analysis?
Why should you be doing Marketing Performance Analysis?
When should you be doing Marketing Performance Analysis?
How do you do Marketing Performance Analysis?
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A really interesting chat with Alex Ryan of Marketing 101.
Martin: Okay good. Thank you for agreeing to spend some time with me this morning. We're not here to talk about the environment unfortunately. Unfortunately we're here to talk about marketing. I've had one conversation with you in my life, we spoke about what this was about. It’s interesting because you're the eighth person, we've established you won't be 007. You are the eighth person and it's interesting because it's going in a direction of its own. Where I started was thinking that nobody knows anything about marketing and nobody wants to invest in marketing.
I still think that but I can't find anyone who doesn't know anything about marketing; everyone I've spoken to seems to know perfectly about marketing and is perfectly prepared to do it. They are marketing people to be fair apart from Jim who introduced me to you. It's taking its own course which is nice and the conversations are probably more interesting than they would be if I was just left to my own devices. The way this works is we're interested to know, I'm not going to introduce you because I don't know you well enough to do that, I know you're doing some interesting things you can tell us about those. You can introduce yourself to us, you can tell us how it is that you are qualified to talk to us about marketing, where your career has taken you, what you've been achieving, those kinds of things. I'm interested to know how you feel about marketing.
I understand that you are offering marketing as a service now as a consultant so I'm interested to know who your clients are and what you deliver for them in the way of marketing value. We round off by talking about this weird, stupid situation that we find ourselves in and what your recommendation might be for people. That normally takes about an hour 10 minutes, if we're only talking for three minutes we can get back to the climate.
Alex: Yeah, if we're done in three minutes I probably don't know much about marketing, I could start there, I don't know anything about marketing. That's where Jim started, I know nothing. You may have to give me some prompts of those questions, I haven't got a great recollection, short-term memory wise. Alex: Okay. I can definitely start with who I am and why I do marketing, what I do marketing I guess. Martin: How you're qualified to talk to us about marketing, that's what I'm interested in.
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This is the ninth in our auspicious WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions:
What is a marketing offering? Why do you need to assess your marketing offering? How to assess your marketing offering? When to assess your marketing offering?
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A really cool chat with Alex Thomson of Growth Gurus based in Malta.
Martin: Good afternoon Mr Thomson.
Alex: Good afternoon Mr Henley. How are you?
Martin: I'm well thanks man, how are you?
Alex: I'm very good thank you it's a pleasure to see you.
Martin: Yeah it's good to see you too man.
Martin: So, listen, thanks ever so much for agreeing to spend this time with me. I've given you a sense of what this is all about. I'm interested to get different marketing perspectives, my big thing, the theme of everything I'm doing at the moment is why don't people understand marketing and why don't they invest in marketing. You know as well as I do this is how you get to be successful in business but people don't want to do the one thing that they need to do to make that happen which is their marketing. That's my angle at the moment but it doesn't have to be your angle, that's absolutely fine.
Martin: Where I'm coming from with you is … I'm getting different people's perspectives so like I've told you Ed was the first person I spoke to; he was working in marketing agencies in the 70s; Jem was working in digital marketing since 1992, before there was a web. I'm thinking of you guys, I know you started your business three four years ago, you are clearly much younger than the rest of us so I'm thinking of you guys as the young guns and I'm expecting to get a different perspective. How does that sound?
Alex: It's perfect. I'll give you a bit of a recap of where I started and where I am today and part of that involves you as you know so. I started, let's say, my marketing journey in the events industry. My life before being a digital marketeer was as an event organiser, DJ and music producer. I used to do that in the UK, and Amsterdam, and Malta and, for me, social media was my secret weapon, the elder generation of people in music hadn't quickly adapted to it and because I was there from the days of high five and everything else I was able to communicate quicker with younger crowds and that was my secret weapon. As a DJ I had the weapon of social media from the very early days which helped me rise up and find that as something interesting.
Alex: I studied in Amsterdam and got my degree in Audio Production, it must have been seven or eight years ago. I got robbed, essentially, by a venue that took absolutely everything. They had made me pay everything out for three months, that's all the events, all the expenses and everything, that was sometimes normal in our relationship but then come 01st of January the manager came hugged me and said I'm so sorry and I was like what was this guy doing? It was New Year's Eve, I had a few drinks, wasn't paying attention, next morning I went back to get my pay check, the entire place was deserted. Within eight hours they had emptied the place, left, and so I was out of pocket for the three months backwards, that's usually what you use to to live off in the entertainment industry, or in my case, for January, February and March.
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What is Keyword Research?
It's the eighth exciting installment in our WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions: What is Keyword Research? Why should you do keyword research? How do you do keyword research? Demonstrates how to use the Google Keyword Planner and answers the question when to do keyword research?
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Martin: Shall we start at the beginning? Can you tell us how are you qualified to talk to us about your part of marketing which is brand and identity?
Bobby: Yes. Thank you very much. My main current qualification is I'm the founder and creative director of Autotelic Arts, you can check our website out autotelic.art. What we do is high vibrational branding, the main focus of that is finding the most pure and powerful parts of my customers identities and then using those to build a brand that positions them as the pioneers of positive impact and change in their area of work.
I've had the company almost two years now and in this capacity I am specifically looking for positive impact businesses who, to get some guidance on that, could could be working in any one of the sustainability goals, there’s, I think, there's 12 or 17 of those. Any number of those and really, as someone who's an artist at heart, my intention is to use my creativity to help them make a bigger impact and to reach more people in a more effective way. Previously to that I've had a long career working in the digital industries in London. I've worked with tech startups leading the creative side for them and coming up with creative concepts. I've worked for multi-platform production agencies doing a lot of digital deliverables and I've worked for a lot of ad agencies during the boom period of flash, doing a lot of interactive rich media content. The general trajectory of my career has been coming from a creative heart but branching out to to work amongst the wonderful array of elaborate digital spheres that came up over the last 15 to 20 years.
Nowadays I've really come back to what's close to my heart which is the creative side and working very closely with people to realise a high vibrational identity and brand for them.
Martin: Okay, so that's interesting. So you've done traditional businesses like tech startups who are your clients typically now? Who are you working with currently?
Bobby: Typically my clients will be in the personal development or spiritual development worlds. They will be highly empathic and very talented, compassionate professionals who use their skills to help others grow and transcend their life context; either heal trauma or grow and develop greater capacity to go about their own lives. To give you a quick example that might be yoga. For instance, one of my clients is called The Baptiste Foundation and they take the the healing and the personal development capabilities of yoga into underprivileged communities like inner city kids. They're very active in the states, primarily based there. Another client is a psychologist and clinical sexologist who is also a Wim Hof trainer and instructor. He created this wonderful program that focuses on a three-day retreat where he uses the the power ...
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What is Market Research?
It's the seventh exciting installment in our WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions: What is Market Research? Why do you need Market Research? When do you do Market Research and How to do Market Research?
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Martin: Good afternoon Mr Fifield. Tim: Good afternoon Mr Henley.
Martin: How are you? You are looking extraordinarily well.
Tim: Yeah I feel strong, I feel vital, I feel energetic.
Martin: Excellent, let's hope I can cope with all of that this afternoon.
Thank you so much for for agreeing to spend some time with me this afternoon. I know this is going to be an interesting conversation because every conversation I've ever had with you has been really interesting. I don't know too much about you I've always known you as the most enthusiastic, most excited, most committed person networking around Sussex. I know that you do marketing, I've known you for 15 years, I don't actually know what kind of marketing it is that you do. What I'm interested to do is find out more about you this afternoon, how you're feeling about marketing and what recommendations you might make to people in this weird, awful situation that we find ourselves in currently.
Is that cool?
Tim: That’s absolutely superb.
Martin: Okay is there anything that you'd like to tell the very few people who will ever see this?
Tim: Well to your other friend I would like to say that essentially I show up in the world in three distinct ways. I am a Business Development Director for a company called Britweb who are a full-service digital agency based in Sussex, so that's one tick. The other tick is I am highly theatrical, I write plays, direct and occasionally I appear in plays. I'm also the Training Director for a networking organization which is global but my particular area is Sussex so three distinct ways that I show up in the world.
Martin: Fantastic, I’d forgotten all about your comedy and all about your acting, I miss that man. I forgot all about your theatrics, actually I didn't forget all about your theatrics at all.
That kind of brings me to my first question, which I always ask which is how are you qualified to talk to us about marketing? What is your marketing experience ? That's the question, how are you qualified to talk to us about marketing.
Tim: Great question. Essentially my background in marketing goes back probably to 1997 when I started my first web design business. At the time it was all about technology and it certainly wasn't about business opportunity, it was just about getting stuff online. Over that time, obviously, we've had huge amounts of change in the digital space and I've gone along with that. Now I'm helping advising businesses from startup through to corporate global corporate brands, people like Electra who manufacture MRI scanners and CT scanners. etc. Advising them on the best way to take advantage of the web, to deepen and widen their digital footprint.
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What is Situational Analysis is the sixth exciting installment in our WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions: What is Situational? What is Analysis? What is situational Analysis? Why you need situational analysis and and how to do situational analysis.
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Martin: Good morning Mr Kile
Chuck: Good morning Martin, how are you? I'm doing good yourself?
Martin: I'm really good thank you, thanks for taking the time to speak to me, I understand you've seen bits of some of the videos, I don't know if you know what I'm up to. I'm on this mission with my what the fuck series that I was talking to you about, whenever that was, two years ago. It actually was in production for the first part of this year and then the pandemic came and screwed it all up but I'm on that mission again now.
My take is that I ran a marketing agency for nine years properly and it was torture. I kind of feel a bit like Oliver Stone, I spent my time in the trenches and now I'm not in the trenches anymore it's my opportunity to tell the world about the horrors that went on with a view to making marketing easier and more accessible to other people.
The reason I wanted to speak to you is because you're quite different from the people I've spoken to before. I started with Ed, Ed was working in agencies in London, marketing agencies in London, in the 70s. I spoke to Jem, Jem was working on the internet before there was a worldwide internet since 1992. I spoke to Jim, Jim's a business owner who was cheating SEO right at the very beginning and did very well out of it and has learned all those lessons. Then I spoke to Ionut who's ex-agency now internal marketing department, head of marketing, no he's not head of marketing, he is the big one, chief marketing officer, that's what he is.
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What is Marketing Strategy? It's the fifth video in our exciting WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions: What is marketing strategy? What is marketing? What is strategy? What is the difference between strategy and plan? Why do you need a marketing strategy and how do you do marketing strategy?
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Today's guest is Ionut Danifield - Marketing graduate, former agency owner and now Chief Marketing Officer for an international car accessories manufacturer.
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This is the fourth in our exciting WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions:
What is sales? Why do salespeople have such a bad reputation? What's the difference between sales and marketing? How do you do sales? How do you get leads?
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Having spoken to two marketing service providers I was interested to speak to a Business Owner, that's client in marketing agency terms, and get a different perspective on marketing.
Jim's story is interesting because he has been in business for more then twenty years and has jumped on all of the marketing opportunities that have come up in that time, PPC, SEO, Email, Social Media, Pixel, Chat - all of it with varying degrees of success.
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This is the third in our WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions: What exactly is a lead? How do we define leads? Who needs leads? How do people feel about leads? How do you get leads? and what do you do with leads?
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In this the second of our Talk Marketing I was blessed to chat with Jeremy Spiller.
This is the start of the transcript, you will find the entire transcript here: http://ow.ly/D1yq50DOBHc
Jeremy has been working on the internet since before it found its way into the majority of our homes, has worked with clients including Microsoft and IBM and has taught Digital Marketing all over the world.
We hope you take some value from this, if you like it you can subscribe on the Effective Marketing Blog to get notifications in your email inbox, you will find that at www.effectivemarketingcompany.co.uk
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As always, likes, shares and comments are all gratefully receieved.
What is marketing? is the second in our WTF Marketing series where we are cutting through the marketing BS to give marketing meaning and to support businesses like yours to be more successful. If you are looking for a definition of marketing you are in the right place. In this episode Martin Henley of The Effective Marketing Company answers the questions: What is Marketing? Why are marketing definitions so bad? What is marketing actually about? How do we define marketing? Do you need marketing? How do you do marketing and what should you expect in return from your marketing investments? We hope this is a useful marketing definition, we have researched a number of marketing definitions to put this together for you. We have produced this series to present marketing explained in simple terms, as we cut through the marketing jargon we will be covering the principles of marketing and giving you marketing tips to support you to implement effective marketing in your business for yourself. If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk You can support this channel by checking out our YouTube channel: https://www.youtube.com/channel/UCL5KpTL0o466PBq0uxScLAA
This is the first in a series of interviews with the most interesting people that I have encountered whilst running my marketing agency over the last 15 years. This is the start of the transcript, you will find the entire transcript here: http://ow.ly/lu5M50DOBFk This discussion with Ed Carr, who has been involved in running marketing agencies since the 1970's, focussed on the challenges that clients face when engaging a marketing agency and how to overcome them. We also discussed the challenges that marketing agency owners face in retaining customers. You can subscribe on the Effective marketing Blog to get these updates in your inbox - www.effectivemarketingcompany.co.uk
This is the first in our WTF Marketing Jargon Busting series where we are cutting through the marketing BS to support businesses to be more successful. In this episode Martin Henley of The Effective Marketing Company answers the questions What is Marketing Jargon and is it marketing jargon that is stopping you from being successful? What is the problem with marketing jargon? Are we really in a WTF situation? What is jargon? Is there a problem with jargon? Why do marketers use so much jargon? and what should you be saying if you want to be a happy successful marketer? If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk