Web Analytics at UNL: Recent Episodes
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A series of video tutorials for Google Analytics tracking and reporting relative to sites at the University of Nebraska-Lincoln. Your host, Seth Meranda, will show some of the basics metrics, explore customizations and dissect advanced reporting capabilities. More information is available at http://analytics.unl.edu.
In the video tutorial, Seth Meranda explores the quick setup of profiles in Google Analytics to filter on-campus and off-campus traffic.
As a huge recruitment tool for the out-of-state market, the UNL Virtual Tour provides a visual glimpse into the campus, the city of Lincoln and the opportunities and experience available at UNL. Tracking user conversions from your site to the UNL Virtual Tour will help shape the recuirment aspects of your site. In this video, Seth Meranda will explore the simple goal tracking setup in Google Analytics.
As a requirement for recruitment, prospective students must apply for admission. Tracking user conversions from your site to the Undergradaute Admissions application will help shape the recuirment aspects of your site. In this video, Seth Meranda will explore the simple goal tracking setup in Google Analytics.
In this Google Analytics how-to, Seth Meranda explores how to setup a recruitment goal to measure your site's success in directing user traffic to the Undergraduate Admissions major details pages.
In this video, Seth Meranda will explore the process to setup a recruitment goal in Google Analytics to track the success of your site in converting potential students into inquiries.
As a crucial indicator of recuitment success, the campus visit registration is an important path for prospective students. As such, academic sites have the ability to track their effectiveness in the visitor hand-off process to Undergraduate Admissions. In this video, Seth Meranda will explore how to setup a recruitment goal in Google Analytics to track users visiting the campus visit registration process on admissions.unl.edu.
In this Google Analytics how-to, Seth Meranda will guide you through the setup of Google Analytics in UNLcms. Seth will discuss the options available in UNLcms, as well as unique tracking implementations. You will need your Google Analytics account tracking ID for setup.