Post Purchase PRO - Profitable Email Marketing For Amazon Sellers: Recent Episodes
Post Purchase PRO - Seth Stevens & Shawn Hart
Post purchase marketing is the fastest way to gain an advantage when selling on Amazon. While most sellers ignore this channel the founders of Post Purchase PRO have fast tracked their Amazon success by creating a real relationship with customers. "Instead of treating our Amazon customers like a transaction, we develop an insanely profitable ongoing relationship with them by continuing to deliver value for them all while generating repeat purchases for our business." It's through email marketing that we've been able to add an additional 66% of revenue to our business. Email is just the beginning though, we use SMS text, direct mail, retargeting, and other channels outside of Amazon to further our growth. In this podcast, the founders Seth Stevens and Shawn Hart discuss many of the secrets to their ongoing success.
"What if you could automate your Amazon ads and see a significant boost in your ROI without lifting a finger?"In this episode, we delve into the world of Amazon advertising with Hristo Atanasov, the founder and CEO of Adfixer. Known for his expertise in programmatic advertising and digital ad optimization, Hristo has been a driving force in helping businesses maximize their advertising efficiency and ROI. With Adfixer's cutting-edge software, sellers can now streamline their Amazon PPC ad management, achieve better ad placements, control costs, and enhance overall campaign performance.
Key Takeaways:
- Innovative Ad Optimization: Discover how Adfixer's advanced algorithms and smart analytics can automate and optimize your Amazon advertising campaigns.
- Boosting ROI: Learn the strategies and tools Hristo recommends for maximizing your return on investment through efficient ad management.
- Programmatic Advertising Expertise: Insights into the latest trends and developments in the digital advertising industry from a recognized leader.
- Client-Centric Approach: Understand how Adfixer's focus on client needs has positioned it as a key player in the ad tech space.
Resources Mentioned:
- Website: Adfixer
- Contact: hristo@adfixer.com
Call to Action: Ready to revolutionize your Amazon advertising? Visit Adfixer to learn more and start optimizing your campaigns today!
"The key to success in e-commerce isn't just about having the right product—it's about having the right support system in place."In this episode, we dive deep into the world of Amazon operations with John Cavendish, the CEO and founder of Seller Candy. With a team of over 70 Amazon experts, John and Seller Candy take the headache out of seller support, allowing entrepreneurs to focus on scaling their businesses. John shares his journey in e-commerce, from founding successful ventures like ecomDNA and Magnet Virtual Assistants to living in Ho Chi Minh City and hosting The Amazon Strategist Show.
Key Takeaways:
- Simplifying Amazon Operations: Learn how Seller Candy provides unlimited support and solutions inside Seller Central, helping you avoid the hassle of onboarding and training new team members.
- Focus on Growth: Discover how Seller Candy can handle the complexities of Seller Central, so you can concentrate on growing your business.
- E-commerce Expertise: Insights from John's wealth of experience in e-commerce, including his Amazon-centric supplement brand and his passion for personal development and Tony Robbins' teachings.
- Scaling Remote Teams: Strategies for effectively managing and scaling global remote teams in the e-commerce space.
Resources Mentioned:
- Website: sellercandy.com
- Contact: john@sellercandy.com
- Special Offer: Visit sellercandy.com to talk to an expert or head to sellerunderground.com for an exclusive ongoing members discount.
- LinkedIn Personal: John Cavendish
- Instagram: Seller Candy AMZ
- Facebook: Seller Candy Pro
- LinkedIn Seller Candy: Seller Candy
SPECIAL OFFER: Head over to sellercandy.com and schedule a consultation to see how Seller Candy can streamline your Amazon operations, or visit sellerunderground.com for exclusive membership discounts.
"How can Google Ads supercharge your Amazon sales? John Horn of StubGroup has the answers you've been looking for."In this episode of the Post-Purchase Pro Podcast, we had the pleasure of hosting John Horn, the CEO of Stub Group, a leading expert in leveraging external traffic to boost Amazon sales. Our discussion centered on the strategic use of Google ads to not only drive traffic back to Amazon but also to enhance sales and improve product visibility on various platforms.
**Key Takeaways:
- Understanding Seller Categories:** John broke down the three main categories of Amazon sellers and how each can benefit from targeted Google ads strategies. Whether you're Amazon-focused, starting off-platform, or managing both, there's a tailored approach to maximize your ROI.
2. Challenges of Diversification: Many sellers struggle when branching out from Amazon due to the lack of built-in traffic on platforms like Shopify. John emphasized the importance of using data from Amazon to strategically drive traffic to other sales platforms using Google ads.
3. Effective Ad Strategies: We delved into the specifics of setting up effective Google Shopping campaigns and the nuances of directing traffic to Amazon listings. John highlighted the importance of starting with text ads and considering YouTube and Google Display for broader reach.
4. The Importance of Tracking and Analytics: Setting up proper tracking mechanisms is crucial when transitioning from Amazon to other platforms like Shopify. This ensures that sellers can measure the effectiveness of their ad spend and adjust strategies accordingly.
5. Success Stories: John shared a success story of a bedding company that managed to significantly reduce ad spend while improving ROI by refining their Google ads strategy with Stub Group’s help.
7. Future Opportunities: Looking ahead, John hinted at upcoming features in Google ads that could further enhance the ability to drive traffic to Amazon, potentially including new campaign types that could integrate more deeply with Amazon’s platform.
Additional Resources:
- Visit StubGroup's website
- Connect with John Horn on LinkedIn
- Follow StubGroup on Facebook
- Contact John at john@stubgroup.com
For those looking to dive deeper into leveraging Google ads for Amazon, reaching out to Stub Group for a personalized consultation could be a game-changer. Their approach to detailed analysis and tailored ad strategies can help sellers at any scale improve their online presence and sales figures.
Sellers interested in exploring Google ads further should consider visiting Stub Group’s website for more information or subscribing to their YouTube channel for ongoing tips and strategies.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Timestamps
00:00:31 - John Horn's Expertise in External Traffic
00:01:29 - Categories of Amazon Sellers
00:02:23 - Challenges of Diversification for Amazon Sellers
00:03:06 - Transitioning from Amazon to Shopify
00:05:51 - The Impact of External Traffic on Amazon Rankings
00:06:51 - Effective Google Ads Strategies for Amazon Listings
00:09:26 - Using Funnels to Increase Amazon Sales
00:10:22 - What Successful E-commerce Brands Do Differently
00:12:17 - John Horn's Background and Stub Group's Origin
00:13:58 - Working with Stub Group
00:15:43 - Case Study of a Successful Client
00:17:13 - Why Amazon Sellers Should Consider Google Ads
00:18:31 - John's Favorite Business Resource
00:21:08 - How to Connect with Stub Group
"Imagine a world where your global logistics are as simple as clicking a button. Burak Yolga of Forceget is here to make that a reality."
In this episode, we sit down with Burak Yolga, the co-founder and CEO of Forceget, a trailblazing digital freight forwarding company. Burak shares his journey of revolutionizing the logistics industry by providing transparent, efficient, and technology-driven solutions that simplify global shipping for businesses.
Key Takeaways:
1.Revolutionizing Global Logistics: Burak discusses how Forceget leverages technology to streamline international shipping and logistics, making it more accessible and efficient for businesses.
2. The Role of Technology in Freight Forwarding: Explore the innovative solutions Forceget implements to enhance customer experience and optimize supply chain management.
3. Navigating Complexities of Global Shipping: Learn how Forceget addresses the common challenges in freight forwarding, ensuring smooth and transparent operations.
4. Customer-Centric Approach: Discover how Forceget's commitment to high standards and customer satisfaction sets them apart in the logistics industry. 5. Special Offer for Listeners: Don't miss out on the exclusive $300 discount on your first shipment with Forceget.
Additional Resources:
- Visit Forceget's website at forceget.com
- Connect with Burak Yolga on LinkedIn
- Follow Forceget on social media: LinkedIn, YouTube, Facebook, Reddit, TikTok
SPECIAL OFFER:
Take advantage of Forceget's special offer and earn a $300 discount on your first shipment! Visit forceget.com and streamline your logistics today.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Unlock the power of high-converting images with Kamal, CEO of AMZOneStep, and optimize your Amazon listings for skyrocketing sales!
Join us as we dive into the world of Amazon optimization with Kamal, the CEO and founder of AMZOneStep. With a wealth of experience in e-commerce and as a member of the Forbes Council, Kamal shares invaluable insights on how to optimize Amazon listings for increased sales, ranking, reviews, and profits.
Key Takeaways:
1.The Importance of Main Images: Kamal emphasized the critical role of the main product image in driving click-through rates on Amazon. He advised sellers to break the pattern of their competitors' images and to continuously split test their main images to ensure they stand out in search results. 2. Split Testing: Sellers should regularly split test their main images, as well as their other creatives and A+ content, to avoid leaving money on the table. Tools like PICFU, IntelliView, and Amazon's own manager experiments can be used for this purpose.
3. Visual References: When creating infographics and lifestyle images, it's important to use visual references that customers can relate to. For example, showing how many items a product can hold rather than just listing dimensions can be more effective. 4. Amazon TOS Compliance: Kamal warned against making claims or using prohibited keywords in listing images, as this can lead to issues with Amazon's terms of service. He also recommended having a backup main image ready in case Amazon flags the primary one.
Additional Resources:
- Visit AMZOneStep's website at www.amzonestep.com.
- Connect with AMZOneStep on Instagram.
- Access the special offer for listeners: 2 Free Main Images + Split Testing.
SPECIAL OFFER:
Access the special offer for listeners: 2 Free Main Images + Split Testing.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Timestamps
[00:02:09] Conversion strategies for Amazon sellers.
[00:03:41] Importance of main product image.
[00:07:56] Main image importance.
[00:12:05] Using visual references in images.
[00:14:28] Targeting Specific Customer Needs.
[00:20:01] Free main image offer.
[00:22:50] A splurge on a Tesla.
Unlock the secrets of shopper psychology in Mexico and the digital evolution of shopping with Ramiro Velasco, the engineer, e-commerce veteran, and co-founder of GoAvance.
Join us as we sit down with Ramiro Velasco, a multifaceted professional - an engineer, entrepreneur, and e-commerce veteran. Ramiro is most notably recognized as the co-founder of GoAvance, a company dedicated to connecting global brands with Latin American clients.
Main Talking Points:
- Ramiro Velasco's diverse background as an engineer, entrepreneur, and e-commerce expert.
- Introduction to GoAvance: A platform bridging the gap between international brands and the Latin American market.
- Dive into the fascinating world of shopper psychology in Mexico and the ongoing digitization of shopping.
- Ramiro's insights on the dynamics and trends shaping the Mexican e-commerce landscape.
- The special offer: Exclusive market analysis for listeners, providing valuable insights into the potential of Mexico for their products.
Additional Resources::
- Connect with Ramiro Velasco via email at info@goavance.com.
- Explore GoAvance and stay updated on their insights via Instagram and LinkedIn.
- Curious about the Mexican market? Take advantage of the special offer: Gain access to a useful market analysis courtesy of GoAvance. Connect with Ramiro via email at info@goavance.com and explore further insights on their website.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts
Embark on an Influence Tour with Mischa Zvegintzov, the CEO and Chief Influence Officer of Be Love Media. Discover the secrets to building influence without costly advertising!
Meet Mischa Zvegintzov, a seasoned sales expert turned CEO, and Chief Influence Officer of Be Love Media. Having once retired to teach yoga and be a stay-at-home dad, Mischa is now at the forefront of empowering heart-centered entrepreneurs to amplify their message and build influence.
Main Talking Points:
- Mischa's Journey: From a seasoned sales expert to teaching yoga and now leading Be Love Media.
- The Influence Army: Unveil the secrets of The Influence Army, Mischa's initiative to help entrepreneurs build influence without expensive advertising.
- Table Rush Talk Show: Explore the insights shared by Mischa on the Table Rush Talk Show, offering valuable perspectives on amplifying your message.
- Influence Tour: Join the Influence Tour at www.BadZuck.com, where Mischa invites you to a risk-free trial of his Influence Army Membership for $7 in the first month.
- Money-Back Guarantee: Feel the transformation or get a 100% money-back guarantee for the first month.
Additional Resources:
- Connect with Mischa on Facebook, Instagram, and YouTube.
- Explore The Influence Army and the Table Rush Talk Show at www.BadZuck.com and www.influencearmy.com.
- Reach out to Mischa via email at mischa@belove.media.
- Ready to amplify your message and build influence? Visit www.BadZuck.com, sign up for Mischa's Influence Army Membership at a risk-free trial of $7 for the first month. Dive into the transformative journey and enjoy a 100% money-back guarantee if not satisfied.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Unleash the power of Amazon advertising with Saif Elhager, the co-founder of AiHello. Join us as we delve into the world of Amazon PPC, where expertise meets innovation.
In today's episode, we're joined by Saif Elhager, the co-founder of AiHello, an Amazon PPC software that stands as an Amazon Advanced partner and serves over 5000 sellers. Saif is a recognized expert in the Amazon advertising space, steering AiHello to handle an annual GMV surpassing 1 billion dollars.
Main Talking Points:
- Saif's expertise as a leading expert in the Amazon advertising space.
- Introduction to AiHello: An Amazon PPC software catering to 5000+ sellers and achieving Amazon Advanced partner status.
- AiHello's remarkable feat of handling an annual GMV exceeding 1 billion dollars.
- The significance of Amazon PPC in optimizing seller performance and visibility.
- Insights into the special offer: 20% off AiHello's hybrid package for one month, a plan that provides access to the specialists Saif has hired.
Additional Resources:
- Connect with Saif Elhager via email at saif@aihello.com and on LinkedIn.
- Explore AiHello's offerings and services on their website.
- Take advantage of the exclusive offer: Get 20% off AiHello's hybrid package for one month, providing access to specialized experts. Connect with Saif via email at saif@aihello.com and explore AiHello's services on their website.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Dive into the world of e-commerce mastery with Anatoliy Labinskiy, a four-time Two Comma Club award winner and founder of GSM Growth. Join us as we unravel the secrets of achieving unparalleled growth in your e-commerce business.
In this episode, we're joined by Anatoliy Labinskiy, an acclaimed entrepreneur, e-commerce expert, and proud recipient of the prestigious Four-Time Two Comma Club awards. Anatoliy is the driving force behind GSM Growth, an agency dedicated to propelling e-commerce entrepreneurs to new heights of success. He is also the co-founder of EcomScout.io, an AI-powered service revolutionizing advertising campaign tracking.
Main Talking Points:
- Anatoliy's journey as a four-time Two Comma Club award winner and founder of GSM Growth.
- The mission of GSM Growth: Helping e-commerce entrepreneurs achieve unprecedented growth in their businesses.
- The Ecom Business Stream Podcast: Anatoliy's platform featuring real-life stories from successful entrepreneurs, executives, investors, and thought leaders.
- Recognition in the Forbes Business Council and Top 100 USA Entrepreneurs with Ukrainian Origins.
- Anatoliy's influence as an international speaker sharing e-commerce knowledge and expertise.
Additional Resources:
- Connect with Anatoliy Labinskiy on Twitter, Instagram, LinkedIn, YouTube, and explore the Ecom Business Stream Podcast on Linktr.ee.
- Reach out to Anatoliy via email at info@gsmgrowthagency.com.
- Special Offer: Listeners can avail a FREE audit of their Shopify store.
For more Amazon Seller/Ecommerce business tips, subscribe to Post Purchase PROPodcast on Apple Podcasts or wherever you listen to podcasts.
Meet the millennial entrepreneur who turned a laptop-in-a-cupboard side hustle into an international 7-figure business. Ben Leonard, founder of Beast Gear, shares his journey and the secrets to success in the ecommerce world.
Join us in this episode with Ben Leonard, the visionary founder of Beast Gear, a classic millennial entrepreneur who transformed a spare-time side hustle into an international 7-figure business. Ben, now a seasoned entrepreneur, shares his insights through his ecommerce consultancy at benleonard.pro and ecommerce brokerage at ecombrokers.co.uk.
Main Talking Points:
- Ben's journey from building Beast Gear in a cupboard to successfully exiting the business after 3 years.
- The entrepreneurial mindset and strategies that propelled Beast Gear into an international success.
- Ben's role in helping others achieve ecommerce success through his consultancy and brokerage.
- The significance of strategic brand building and its impact on the longevity and value of an ecommerce business.
- Exclusive offer for listeners: Access a FREE Entrepreneur Mindset Mini Course and a FREE Brand Building Hacks Ebook visit quitstallingbook.com/postpurchasepro.
Additional Resources::
- Connect with Ben Leonard and explore his expertise at benleonard.pro.
- Learn more about ecommerce brokerage at ecombrokers.co.uk.
- Unlock exclusive resources at quitstallingbook.com/postpurchasepro.
Ready to elevate your ecommerce game? Connect with Ben Leonard at benleonard.pro and explore the world of ecommerce brokerage at ecombrokers.co.uk. For our listeners, enjoy a FREE Entrepreneur Mindset Mini Course and a FREE Brand Building Hacks Ebook at quitstallingbook.com/postpurchasepro.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Dive into the future of insurance for e-commerce businesses with Rohit Nair, the visionary Founder and CEO of Assureful. Discover how innovation, data analytics, and customer-centric design are reshaping the landscape of insurance for online sellers and buyers.
In this episode, we're joined by Rohit Nair, an accomplished entrepreneur with multiple exits in health & wellness, eCommerce, and consumer tech. Currently serving as the Founder and CEO of Assureful, Rohit is leading an insurtech venture that pioneers innovative and smart insurance products for e-commerce businesses.
Main Talking Points:
- Rohit's entrepreneurial journey with multiple exits in health & wellness, eCommerce, and consumer tech.
- The vision behind Assureful: Creating innovative and smart insurance products for e-commerce businesses.
- Leveraging digital channels, data analytics, and customer-centric design to disrupt the traditional insurance industry.
- The importance of providing better protection and value for online sellers and buyers through tailored insurance solutions.
- Insights into the transformative role of insurtech in enhancing the insurance experience for businesses operating in the digital realm.
Additional Resources::
- Connect with Rohit Nair and learn more about Assureful at Assureful.
- For inquiries and collaboration, reach out to Rohit directly at rohit@assureful.com.
- Special Offer: Listeners can enjoy a 10% discount on their first month of insurance at Assureful by using the code "PPPro10."
Ready to revolutionize your approach to e-commerce insurance? Explore Assureful's innovative solutions by visiting Assureful. For a limited time, listeners can enjoy an exclusive 10% discount on their first month of insurance. Simply use the code "PPPro10" and elevate your insurance experience!
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
“From college textbook sales to a multi-million dollar exit, the journey of an entrepreneur is never a straight line." - Dive into the story of Nathan Hirsch, a serial entrepreneur who built a scalable business model that led to a successful exit.
In this episode of the Post-Purchase Pro Podcast, we had the pleasure of welcoming Nathan Hirsch, a seasoned entrepreneur with a wealth of experience in e-commerce and beyond. Nathan shared his journey from being one of the first 1,000 Amazon sellers to building and selling a $12 million business, FreeUp, and his subsequent ventures.
After selling FreeUp, Nathan and his business partner, Connor Gillivan, took a strategic approach to their new ventures. They focused on creating B2B businesses that address core needs for any company, such as bookkeeping, SEO, and hiring processes. Nathan highlighted the importance of understanding your numbers, having a solid monthly bookkeeping process, and building a strong initial team to set your business up for long-term success and potential sale.
Main Talking Points:
- Nathan's early days as an Amazon seller and the transition to dropshipping baby products.
- The inception and growth of FreeUp, and the strategic decision to sell the business.
- The importance of understanding your financials and having a solid bookkeeping process.
- Building a strong initial team and setting up your business for scalability and a potential sale.
- The benefits of hiring virtual assistants, particularly from the Philippines, and the C.A.R.E. and S.I.C.C. hiring frameworks.
- Utilizing personal branding and organic marketing to drive business growth.
- Nathan's personal commitment to giving back through fostering teens.
Resources Mentioned:
- Outsource School's Exit Blueprint
- Ecom Balance's Monthly Finance Agenda
- Trio SEO's SOPs
- FreeUp
Connect with Nathan Hirsch on social media:
- Facebook: Nathan Hirsch
- Instagram: nathanhirsch99
- Linkedin: Nathan Hirsch
- Twitter: NathanHirsch99
- TikTok: nathanhirsch99
- Youtube: Nathan Hirsch's YouTube Channel
- Explore Nathan's portfolio of companies: EcomBalance, AccountsBalance, Outsource School, and TrioSEO.
- Free Bonus for Listeners:
- Outsource School: 30% off Outsource School
- EcomBalance: 2 Free Months of Bookkeeping
- AccountsBalance: 2 Free Months of Bookkeeping
- TrioSEO: 3 free articles
Ready to simplify your entrepreneurial journey? Connect with Nathan Hirsch on social media and explore his portfolio of companies. Take advantage of the free bonuses for listeners and kickstart your entrepreneurial success!
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Discover the art of selling with dignity – a unique perspective from Harry Spaight, leading sales consultant, author, and host of the 'Sales Made Easy' podcast. No pushy tactics, just genuine insights to elevate your sales game.
In today's episode, we're honored to host Harry Spaight, Founder of Selling With Dignity. As a leading sales consultant, author of 'Selling With Dignity,' and the charismatic host of the 'Sales Made Easy' podcast, Harry brings a wealth of experience in hypercompetitive sales environments, offering a refreshing approach to sales that doesn't rely on pushy tactics.
Main Talking Points:
- Harry's journey as a sales consultant and author, drawing on unique experiences from hypercompetitive sales environments and mission fields.
- The core principles of Selling With Dignity – a perspective that transcends pushy tactics and focuses on genuine connection and value.
- Insights into Harry's leadership, having led teams to generate tens of millions in sales.
- A glimpse into the "Sales Made Easy" podcast, where Harry shares invaluable tips for improving sales performance.
- The significance of dignity in sales, resonating with both sellers and buyers for a more fulfilling and successful sales journey.
Additional Resources:
- Explore Selling With Dignity at Sellingwithdignity.com.
- Connect with Harry Spaight on LinkedIn: Harry Spaight.
- Special Offer: Download a preview of Harry's book at Book Preview.
Ready to transform your sales approach? Dive into the world of Selling With Dignity! Visit Sellingwithdignity.com to explore valuable resources. Connect with Harry Spaight on social media for more insights –
LinkedIn Harry Spaight,
Instagram @harryspaight,
Facebook Harry Spaight, and
Twitter @HarrySpaight1.
Plus, don't miss the opportunity to download a book preview at Book Preview!
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Ready to unlock the power of partnership marketing? Dive into the world of direct partnerships and increased commissions with Ian Brodie, CEO & Co-Founder of Levanta, reshaping the landscape of seller-publisher collaborations.
In this episode, we're thrilled to welcome Ian Brodie, a trailblazer in partner marketing as the CEO & Co-Founder of Levanta. Ian's groundbreaking work integrates with Amazon's Attribution API, enabling sellers and publishers to partner directly and revolutionize commission increases.
Main Talking Points:
- Levanta's pioneering partner marketing platform and its integration with Amazon's Attribution API.
- The unique advantages: increasing commissions, providing 14-day attribution windows, and unlocking custom performance reporting.
- How direct partnerships between sellers and publishers can reshape the e-commerce landscape and amplify profitability.
- Ian's perspective on the significance of Levanta's offerings in optimizing performance and maximizing revenue streams.
Additional Resources:
- Explore Levanta's partner marketing platform at levanta.io.
- Connect with Ian Brodie on LinkedIn: Ian Brodie.
- Special Offer: Avail a 40% discount for 6 months on Levanta's Standard or Gold plans using the coupon code: POSTPURCHASE.
Elevate your partnership marketing strategies and boost commissions with Levanta's innovative platform! Visit levanta.io to explore their offerings. As a special offer for our listeners, claim a 40% discount for 6 months on Levanta's Standard or Gold plans using the coupon code: POSTPURCHASE. Connect with Ian Brodie on LinkedIn at Ian Brodie for further insights into partnership marketing!
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Ready to transform your e-commerce operations? Join us as we delve into the world of streamlined online retail with Georgi Damyanov, part of Noverstock, revolutionizing how online sellers manage their businesses
In this episode, we're privileged to have Georgi Damyanov, a seasoned professional with over a decade of experience in IT and e-commerce. Georgi's commitment to fostering growth and success in the market led him to Noverstock, where he's reshaping the landscape of online retail operations.
Main Talking Points:
- Noverstock's mission to streamline online retail business operations from a centralized platform.
- How Noverstock empowers businesses to enhance sales, reduce costs, and optimize order processing.
- Key benefits of Noverstock's multi-channel e-commerce platform, including increased profits, lowered costs, and real-time inventory tracking.
- The role of process automation powered by AI in revolutionizing the sales process and operational efficiency.
- Detailed insights provided by Noverstock's reports and dashboards, aiding sellers in making informed decisions for business growth.
- Georgi's perspective on the importance of having an accurate business outlook and informed decision-making through data.
Additional Resources:
- Explore Noverstock's multi-channel e-commerce platform at Noverstock.
- Connect with Georgi Damyanov on LinkedIn: Georgi Damyanov.
- Contact Georgi via email at georgi@noverstock.com.
Ready to revolutionize your online retail business? Benefit from Noverstock's streamlined operations! Visit Noverstock to explore their centralized platform. Plus, as a listener, avail of the special offer: 1 month free, followed by a 50% discount on the first 3 months and a 10% lifetime discount. Connect with Georgi Damyanov via email at georgi@noverstock.com for more details. Don't miss this opportunity to optimize your e-commerce operations!
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Unravel the secret to e-commerce success with Oz Merchant, VP of Sales, Success, and Support at Viably, offering financial solutions to skyrocket your business growth.
In this episode, we're privileged to host Oz Merchant, a seasoned leader and business coach with over two decades of expertise in sales, customer success, and entrepreneurship. As the VP of Sales, Success, and Support at Viably, Oz is dedicated to helping businesses thrive.
Main Talking Points:
- Oz's extensive experience and passion for fostering business growth in sales, customer success, and e-commerce.
- Viably's innovative all-in-one financial tool, empowering e-commerce owners to integrate their businesses seamlessly and maximize profits.
- Accessing capital swiftly and effortlessly through Viably to scale inventory and bolster marketing strategies for business success.
Resources Mentioned:
- Explore Viably's all-in-one financial solution for e-commerce success at Viably.
- Special Offer: Listeners accepting Viably Growth Capital through Post Purchase Pro’s link will receive an additional $1,000 (fee-free) for funding of $20,000 or more.
- Connect with Viably on social media:
- Twitter: @runviably
- Instagram: @runviably
- LinkedIn: Viably
Ready to elevate your e-commerce game? Access the financial support you need with Viably's tailored solutions. Visit Viably to explore their offerings. And for an exclusive offer, accept Viably Growth Capital via Post Purchase Pro’s link to receive an extra $1,000 (fee-free) for funding over $20,000. Don't miss out on maximizing your business potential! Subscribe to our podcast for more expert insights.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Unlock the secrets to doubling or tripling your e-commerce revenue with Dylan Lam, the mastermind behind Omirank's Future Proof Product Formula.
In this episode, we're thrilled to host Dylan Lam, CEO and Founder of Omirank. Dylan is not just an agency head; he's a seasoned entrepreneur running multiple successful Amazon brands and serving as a Business and Marketing Consultant. His expertise in crowdfunding and e-commerce has led to winning product launches, showcasing his proven formula for success.
Main Talking Points:
- Dylan's journey and success in the world of e-commerce, crowdfunding, and marketing consultancy.
- Omirank's role as a full-service agency, specializing in doubling or tripling e-commerce revenue using their Future Proof Product Formula.
- Strategies for entrepreneurs to achieve success in their ventures, leveraging Dylan's expertise and proven formula.
- Insightful discussions on winning product launches and thriving in the competitive e-commerce landscape.
🔗 Additional resources:
- Explore Omirank's services and Future Proof Product Formula at Omirank's Amazon Services.
- Connect with Dylan via email at dylan.omirank@gmail.com.
Ready to take your e-commerce revenue to new heights? Connect with Dylan and Omirank to explore their Future Proof Product Formula. Visit Omirank's Amazon Services and reach out via email at dylan.omirank@gmail.com.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Ever wondered how to transform a good brand into a great one on Amazon? Join us as we uncover the success secrets with Hristo Arakliev, co-founder of Hyperzon, who's doubling brands' sales and elevating their presence on the world's largest marketplace.
Ever wondered how to transform a good brand into a great one on Amazon? Join us as we uncover the success secrets with Hristo Arakliev, co-founder of Hyperzon, who's doubling brands' sales and elevating their presence on the world's largest marketplace.
In this episode, we're honored to have Hristo Arakliev, co-founder of Hyperzon, a boutique Amazon agency that's changing the game for 7 and 8 figure brands across the globe. With over a decade dedicated to crafting, growing, and selling brands both on and off Amazon, Hristo and his team of 40+ Amazon specialists are reshaping the e-commerce landscape.
Main Talking Points:
- The journey of Hristo and Rado founding Hyperzon and their dedication to transforming brands.
- Hyperzon's unique approach to doubling brands' business by aligning their website sales with their performance on Amazon.
- Working with over 300 brands across various niches and consistently scaling their success.
- The strength of Hyperzon's team and their readiness to tackle any challenge in the e-commerce realm.
- An exclusive offer for listeners: a free audit of existing Amazon accounts with personalized feedback for improvement.
🔗 Additional resources:
- Explore Hyperzon's comprehensive Amazon account management services at their website: Hyperzon Amazon Full Account Management.
- Connect with Hristo via email at h.arakliev@hyperzon.io.
- Stay updated and connect with Hyperzon on various social media platforms:
- Instagram: Hyperzon.io
- LinkedIn: Hyperzon
- Hristo's LinkedIn: Hristo Arakliev
- Hyperzon's Website: Hyperzon
🎧Ready to elevate your brand's success on Amazon? Take advantage of the exclusive offer from Hyperzon - a free audit of your existing Amazon accounts with tailored feedback for improvement. Connect with Hristo and the team at Hyperzon to unlock your brand's full potential on the world's largest e-commerce platform. And, for more expert insights and industry updates, be sure to subscribe to our podcast!
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Ever wondered how to turn a technology and finance background into a thriving e-commerce venture? Join us as we unveil the journey of Sachin, founder of Fulon, and the secrets to scaling your brand on Amazon and beyond
Join us in this episode as we dive deep into the world of e-commerce and discover the secrets to scaling your brand on platforms like Amazon. Our guest, Sachin, founder of Fulon, shares his unique journey from the world of technology and finance to building a successful e-commerce business. He unveils the three core pillars that are essential for e-commerce success and explains how Fulon's SAAS software solution empowers brands to thrive in the competitive e-commerce landscape.
As the founder of Fulon, Sachin is on a mission to empower brands with the tools and knowledge they need to excel in the ever-evolving e-commerce landscape. His expertise as a data scientist and automation expert has allowed him to create a solution that drives growth and resilience for brands in third-party marketplaces.
Key Highlights:
- Sachin's journey from technology to e-commerce
- The three fundamental pillars for building a resilient brand
- Leveraging data analytics for e-commerce growth
- How Fulon's SAAS software solution assists brands in scaling on third-party marketplaces
- Exclusive offer for our listeners to supercharge their e-commerce journey
🔗 Additional resources:
- Explore Fulon's mission and solutions at their website: https://www.fulon.co.
- Connect with Sachin via email at sachin@fulon.co.
- Stay in the loop and connect with Fulon on various social media platforms:
- Facebook: Fulon Amazon
- Facebook Group: Fulon Amazon
- Instagram: Fulon Amazon
- LinkedIn: Fulon
- Pinterest: Fulon Ecom
- Telegram: Fulon Amazon
- Medium: Sachin Mishra
🎧 Ready to take your e-commerce journey to new heights? Don't miss the exclusive offer from Fulon to supercharge your brand. Visit their website at https://www.fulon.co
and get in touch with Sachin via email at sachin@fulon.co
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Ever wondered how a 15-year-old entrepreneur turned Amazon into a powerhouse? Our guest today, Isaiah Fritz, Founder of Online Selling Partner, has the story.
In this episode, we're diving into the remarkable journey of a young and driven entrepreneur, Isaiah Fritz. At just 23 years old, he's the CEO of Online Selling Partner, a company at the forefront of partnering with major brands to conquer Amazon and beyond. Hailing from Southern Indiana, located 7 miles north of Louisville, Kentucky, Isaiah's story is nothing short of inspiring. He began his Amazon selling journey at the tender age of 15.
Main Talking Points:
- Isaiah's early start in the world of e-commerce and Amazon selling.
- The mission and role of Online Selling Partner in empowering brands on Amazon and beyond.
- Strategies to boost sales, reputation, and navigate platform challenges.
- Lessons learned in the fast-paced and ever-evolving world of online retail.
- Exclusive insights into the secrets of success on Amazon.
🔗 Additional resources:
- Explore Online Selling Partner's services and mission at their website: Onlinesellingpartner.com.
- Connect with Isaiah via email at isaiah@onlinesellingpartner.com.
- Follow Isaiah on Twitter: @IsaiahFritzOSP and on LinkedIn: Isaiah Fritz.
Are you ready to embark on your journey to Amazon success? Connect with Isaiah and Online Selling Partner to discover the strategies and secrets you need. Visit their website at Onlinesellingpartner.com and get in touch via email at isaiah@onlinesellingpartner.com.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Unlock the secrets of e-commerce success with our guest today, Jeff Campbell, a digital marketing veteran, and ecommerce entrepreneur, who's here to share his insights.
In this episode, we have the privilege of speaking with a true powerhouse in the world of digital marketing and e-commerce, Jeff Campbell. As the President of aiCommerce and an Adjunct Professor of Digital Marketing at Wake Forest University, he brings a wealth of experience and knowledge to the table. Jeff's strategic vision and operational prowess have led to numerous successful business acquisitions and exits.
Main Talking Points:
- Jeff's journey in the world of digital marketing and e-commerce.
- The role of aiCommerce in blending human and artificial intelligence for profitable growth in the e-commerce sector.
- Strategies for success in e-commerce, including the importance of marketplaces and digital media.
- The significance of a comprehensive Go-To-Market Strategy for e-commerce brands.
- Exclusive special offers for Post Purchase PRO’s Listeners, including a free audit and a 50% discount on launch fees with the code "4Ps."
🔗 Additional resources:
- Explore aiCommerce's services and offerings at their website: aicommerce.com.
- Contact Jeff directly at jeff.campbell@aicommerce.com.
- Connect with Jeff on Facebook at @CJeffCampbell and on LinkedIn at CJeffCampbell.
Ready to turbocharge your e-commerce strategies? Take advantage of the exclusive special offer for Post Purchase PRO’s Listeners - get 50% off Go-To-Market Strategy & Launch Fees, a value of $2500+. Just use the code "4Ps'' when you connect with aiCommerce at aicommerce.com. Your e-commerce success story begins here!
For more industry insights and expert advice subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Want to master Amazon advertising and boost your e-commerce business? Join us as we dive deep with Ritu Java, CEO and Co-founder of PPC Ninja.
In today's episode, we're joined by a true Amazon advertising expert, Ritu Java. As the CEO and Co-founder of PPC Ninja, she leads a team that manages Amazon Sponsored and DSP Advertising for 6, 7, and 8 figure sellers. With over a decade in the eCommerce space, Ritu has guided countless Amazon sellers through the intricacies of Amazon Advertising.
Main Talking Points:
- Ritu's journey into the world of eCommerce and Amazon advertising.
- The role of PPC Ninja in providing Amazon PPC Software and Management Services.
- Key strategies for optimizing Amazon Sponsored and DSP Advertising.
- Ritu's experience in working with sellers across different scales, from 6 to 8 figures.
- Insights into the ever-evolving landscape of Amazon advertising and how to stay ahead.
🔗 Additional resources:
- Visit PPC Ninja's website at https://www.ppcninja.com/ to explore their Amazon PPC Software and services.
- For a special offer, check out their FREE PPC Audit Tool on their website at https://www.ppcninja.com/.
- Connect with Ritu directly at ritu@ppcninja.com.
🎧 Ready to supercharge your Amazon advertising and take your e-commerce business to new heights? Don't miss the chance to access the FREE PPC Audit Tool at https://www.ppcninja.com.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Do you believe in the power of entrepreneurship and community building?
Joining us today is Juha Mikkola, an entrepreneur originally from Finland but with a deep connection to the vibrant city of Miami, where he has lived for the past decade. His passion for building things and connecting with others has led to some remarkable achievements.
In this episode, we'll delve into Juha's journey, his commitment to fostering a thriving entrepreneurial ecosystem in South Florida, and the passions that drive him outside of work.
Juha is the founder of Usko, a company dedicated to helping Amazon sellers grow their businesses. Before this, he founded Wyncode Academy, the largest coding and digital design educator in the Southeast, which was later acquired by BrainStation in 2020. His accolades as a community leader are numerous, including being selected as an Endeavor Entrepreneur in 2015 and winning the South Florida Business Journal's H. Wayne Huizenga Startup of the Year Award in 2016.
🔗 Additional resources:
Learn more about Usko at www.usko.app
Connect with Juha at juha@usko.app or visit his website www.usko.app.
Follow him on Instagram at @thatdatadudee and on Twitter at @uskoapp.
If you've been inspired by Juha's journey and want to connect with him or learn more about his work, be sure to reach out via his website or social media.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Ever wondered what lies Beyond the Amazon Jungle?
Join us as we uncover the secrets to success on Walmart.com and explore the incredible opportunities it offers. Plus, stay tuned for valuable resources and strategies shared by David to supercharge your e-commerce game.
In this captivating episode, we're embarking on an e-commerce adventure that takes us deep into the promising terrain of Walmart.com. Our guide for this thrilling journey is David Milstein, Co-Founder and COO of SellCord, a Walmart Partnered Agency. With a strong background in IT and systems implementation, David cofounded SellCord, a Walmart-focused agency, where he has since built their internal systems allowing them to grow at an unparalleled rate. Having managed hundreds of accounts and tens of thousands of listings, David uses his skills to help brands diversify their revenue by taking advantage of the up-and-coming Walmart.com Marketplace.
🔗 Additional resources:
Learn more about Sellcord at https://www.sellcord.co
Connect with David at david@sellcord.co
🎧 Get ready to delve into the world of e-commerce as we unlock its power with our special guest, David Milstein. Tune in now!
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
What if you could increase your profits and lower your frustration on Amazon simultaneously?
Join us in welcoming our guest, Robyn Johnson, the visionary CEO, and founder of Marketplace Blueprint. Robyn's recent accomplishments are nothing short of remarkable. With over 13 years of unparalleled experience in the Amazon realm, she's been at the forefront of shaping e-commerce success stories. Robyn's agency, Marketplace Blueprint, has achieved Amazon Advertising Partner status, a testament to her agency's excellence in navigating the Amazon landscape. Her expertise has also earned her coveted speaking opportunities at prestigious events like Prosper, Retail Global, Pubcon, and the Digital Summit Series.
In this episode, Robyn Johnson, the founder and CEO of Marketplace Blueprint shares valuable insights on How Better Creative Can Give Your Products an Edge on and Off Amazon. Don't miss out on this eye-opening conversation!
🔗 Additional resources:
Learn more about Marketplace Blueprint at http://marketplaceblueprint.com/show
Connect with Robyn at robyn@marketplaceblueprint.com
🎧 Tune in now to discover how enhancing your creative efforts can provide a competitive advantage for your products both on and off Amazon!
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Ready to take your Amazon listings to the next level? Join us for an enlightening episode where we delve into the world of visual content that goes beyond words, all aimed at elevating your Amazon listings to new heights.
In this episode, we're joined by a true visionary in the field, Rafael Veloz. With a trail of three Telly Awards and an incredible win in the global "The Amazing Listing" competition hosted by PickFu and Helium 10, Rafael has revolutionized the art of Amazon marketing. Founder and director of Share It Studio, his journey is marked by a data-driven approach that has resulted in a staggering 77% average sales increase within the first month of launch for over 500 successful Amazon listings.
Step into the world of irresistible visual content with Rafael Veloz as he shares insights on taking your Amazon listings beyond words. His extensive experience and creative approach promise to transform the way you present your products online. Get ready to learn how to create listings that not only speak volumes but also captivate your audience in ways that words alone can't achieve.
🔗 Additional resources:
Get one (1) Sponsored Brand Video FOR FREE with the purchase of one of their Organic Packages* that includes a lifestyle video commercial. Visit https://shareitstudio.com*
Connect with Rafael Veloz at hello@shareitstudio.com
https://shareitstudio.com
https://www.instagram.com/shareitstudio
https://www.facebook.com/shareitstudio
https://www.youtube.com/@ShareItStudio
https://www.linkedin.com/company/shareitstudio
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Looking to streamline your business operations and cut down on unnecessary expenses?
Join us in this episode as we uncover five game-changing hacks and tactics that will significantly slash your overall logistics costs. In this episode, we have the privilege of hosting a true visionary in the world of logistics and ecommerce—Amit Rosenthal. As the CEO founder of Proboxx, Amit has honed his skills through more than 15 years of hands-on experience in the dynamic logistics and ecommerce landscape. His entrepreneurial spirit, coupled with a deep understanding of supply chain intricacies, has led him to develop innovative strategies that optimize processes, boost efficiency, and drive down operational costs.
Discover the secrets to transforming your logistics landscape as Amit Rosenthal, a seasoned logistics professional and founder of Proboxx, reveals five game-changing hacks and tactics. Drawing on his extensive expertise in transportation management, warehousing and distribution, inventory optimization, and last-mile delivery solutions, Amit's insights are poised to reshape the way you approach your logistics operations.
🔗 Additional resources:
For CTA listeners Proboxx will provide 200$ for first shipping with Proboxx + free compliance to verify 1 product HTS code. Check their website at www.proboxx.co
Connect with Amit Rosenthal at amit@proboxx.co
https://www.facebook.com/proboxxforwarding
https://www.linkedin.com/company/proboxx
https://www.youtube.com/channel/UCsOFLCmICxwvSm6RR711Yzg
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts
What if you could turn a laptop in a cupboard into a multi-million-dollar international business?
In this captivating episode of "Quit Stalling, Build Your Brand," we're privileged to be joined by a genuine luminary in the world of business. Ben Leonard's story is not just one of success; it's a tale of relentless determination, audacious ambition, and unparalleled expertise. He's an international speaker, consultant and ecommerce exits broker. Unlike the so-called 'gurus' Ben has been there, done it and is doing it again.
Join us as we uncover the riveting tale of an entrepreneur who not only crafted his own success but is now lighting the way for countless others. Ben Leonard's story is a testament to the boundless potential that lies within us all. Whether you're an established entrepreneur or just starting your journey, this episode is brimming with strategies, inspiration, and a roadmap to conquering your business aspirations.
🔗 Additional resources:
Get the book for ONLY $0.99 at www.quitstallingbook.com
Connect with Ben Leonard at ben@benleonard.pro
https://www.benleonard.pro
https://www.quitstallingbook.com
https://www.benleonard.pro/links
https://www.benleonard.pro/pod
https://www.benleonard.pro/yt
https://www.instagram.com/benleonardpro
https://www.facebook.com/benleonardpro
https://www.linkedin.com/in/benjleonard/
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Can a business truly achieve substantial growth without compromising on its ethical principles? Or is selling with dignity the secret ingredient that bridges success and integrity?.
Join us as we explore these questions and more, featuring insightful interviews with Harry Spaight who have harnessed the power of ethical selling to fuel your business growth. Discover how you can amplify your business while staying true to your core values.. Harry Spaight is a leading sales consultant, author of Selling With Dignity, and keynote speaker. Drawing on his experience in hypercompetitive sales environments and his time spent in the mission field, Harry has developed a unique perspective on selling that doesn't rely on pushy tactics
In this episode, Harry takes us through his journey of discovering the delicate balance between expansion and integrity. He shares the challenges he faced and the pivotal moments that shaped his business philosophy. Through anecdotes and real-life examples, Harry illustrates how he turned obstacles into opportunities and embraced the power of authentic growth.
🔗 Additional resources:
Download a book preview https://sellingwithdignity.com/the-book/
Connect with Harry Spaight at
harry@sellingwithdignity.com
https://www.linkedin.com/in/harryspaight
https://www.instagram.com/harryspaight
https://www.facebook.com/harry.spaight
https://twitter.com/HarrySpaight1
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Struggling with the complexities of VAT compliance? Say goodbye to confusion and join us for an enlightening episode of Simplifying VAT Compliance. Our special guest, Tom Meek, is here to unravel the mysteries of VAT compliance and simplify your financial journey.
Tom Meek is a Partnerships Director at Taxually, a seasoned professional with a wealth of expertise in advising organizations and entrepreneurs on global Expansion strategies. With over five years of experience in this field, Tom has been instrumental in helping businesses maximize their international opportunities through successful trading on the largest e-commerce platforms.
In this episode, we venture into the realm of seamless VAT compliance with Taxually, a trailblazing provider of comprehensive VAT solutions. Join us as we unravel the intricacies of their approach, catering to diverse business types ranging from online retailers to those with intricate tax departments.
Taxually's unique strength resides in the expertise of their team – professionals who possess an unmatched understanding of the intricate world of taxes. Not stopping at comprehension alone, they've harnessed the power of technology to translate this knowledge into innovative solutions. By seamlessly merging the realms of taxes and technology, Taxually empowers organizations to shed their administrative burdens and enhance the quality of their VAT compliance endeavors..
🔗 Additional resources:
Learn more about Taxually at www.taxually.com and find out how their solutions mitigate the risks associated with VAT and pave the way for more streamlined and efficient financial operations. If you're ready to unburden your organization and embark on a journey towards VAT compliance excellence, this episode is a must-listen.
Connect with Tom Meek at tom.meek@taxually.com
Tune in to discover how Taxually's ingenious blend of tax knowledge and technological finesse equips businesses with the tools they need to navigate the challenges of VAT compliance.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Are manual accounting tasks bogging down your precious time? Are you looking to enhance accuracy and efficiency in your Amazon business's financial operations? Tune in as Nacman Lieser takes us on a journey through the realm of automated accounting solutions tailored for Amazon sellers.
Nachman Lieser Founder and CEO of Connect Books and bottomline management. For more than a decade he’s been an entrepreneur, financial analyst and profit gamechanger - usually all 3 at once. After working as CFO in several businesses, growing their revenue by double digit percentages and more he founded his own ecommerce bookkeeping and accounting firm that specializes in uncovering ways to reduce cost, eliminate losses and scale profits. He helped online sellers in the red become profitable within a year and exceed the million dollar mark in net profits. He developed an industry game changing app Connect Books that partners with Quickbooks and online marketplaces like Amazon, Shopify, Walmart and more!
In this episode, we dive into the future of Amazon accounting with Nacman Lieser, Founder of Connect Books. Discover how automation can transform your e-commerce finances, from real-time tracking to AI insights. Uncover the power of Connect Books in streamlining sales, expenses, and profitability. Nacman shares tips on adopting technology seamlessly and making informed decisions.
🔗 Additional resources:
Learn more about Connectbooks at www.connectbooks.com and Get a staggering 20% OFF for the first 3 months when you sign up using the code "PostPurchase". This offer is limited to the first 25 sign-ups. Don't miss out on the chance to streamline your success with Connectbooks!
Connect with Nachman at nlieser@connectbooks.com
Don't miss this episode to supercharge your e-commerce journey! Subscribe, share, and optimize your financial success today.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Looking to expand your E-commerce business into the EU/UK markets but overwhelmed by the challenges? Join us in this episode as we welcome Ant Willis Head of Growth at Global Ecom Experts, the experts in launching products seamlessly in the EU/UK. Discover their end-to-end solution that covers VAT, Compliance, Responsible Person, 3PL, Growth Management, Shipping & Customs, and more. With a track record of successfully expanding over 2000 E-commerce sellers, GEE is here to guide you on your international growth journey. Don't miss out on their seven-step pathway to launching on European marketplaces and scaling your sales and brand internationally!
🔗 Additional resources:
Learn more about GEE's solutions at https://zfrmz.eu/g1SCJANEvjTDo90vOjwg
🎧 Tune in now and unlock the secrets to expanding your E-commerce business into the EU/UK markets with GEE. Take action and embark on your international growth journey today!
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
FromZeroToMillion: Ready for an inspiring journey of Amazon success? Join us as we welcome Joie Roberts, an accomplished Amazon seller and Managing Partner at AMZ Insiders, to share her extraordinary story. With $1M revenue in just one year, Joie's expertise in building and scaling on Amazon is unmatched. As the host of the Fearless Sellers Podcast, she now helps others achieve similar success. In this episode, gain valuable insights and strategies for scaling your business on Amazon. Don't miss out on Joie's remarkable journey and the secrets to thriving on the world's largest e-commerce platform.
🔗 Additional resources:
Connect with Joie Roberts @joieroberts.official
🎧 Don't miss out on this incredible opportunity to unleash your Amazon selling potential with AMZ Insiders Coaching and Mentorship Program.
Get inspired, gain valuable insights, and start scaling your business today!
Visit www.amzfearless.com today to book your FREE 30-minute Strategy Selling Session and embark on a path to success.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Looking to make a big impact with your marketing efforts as an SMB or solopreneur? Join us in this episode as we welcome Sarah Noel Block, an inbound marketing expert with a passion for education-based strategies. Discover how Sarah's unique approach to marketing systems empowers tiny teams to achieve remarkable results. With a focus on marketing education, products, content marketing, and inbound funnels, Sarah has the expertise to elevate your business. Tune in to gain valuable insights and take your marketing game to the next level!
🔗 Additional resources:
Explore Sarah Noel Block's work at sarahnoelblock.com
🎧 Don't miss out on this opportunity to learn from a marketing expert.
Get 100% off coupon for a DIY Customer Avatar & Journey Bundle
Check it here: https://www.sarahnoelblock.com/postpurchase
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Ever heard the saying "don't put all your eggs in one basket"? It holds true for online brand owners! Why settle for one revenue source when you can have many? In this episode, we have Rick Mirsky, the founder and CEO of Ecom Diversify, sharing valuable insights on the importance of diversifying where you sell your products. Discover why now is the best time to expand your sales channels. Don't miss out on this eye-opening conversation!
🔗 Additional resources:
Learn more about Ecom Diversify at www.ecomdiversify.com
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Discover how Nick Uresin, Founder and CEO of ArgoMetrix, leverages technology to revolutionize business models and drive remarkable success.
Join us in this exciting episode as we welcome Nick Uresin, a visionary leader and technology expert. With a strong background in Electronics, Communications, and Computer Science Engineering, Nick brings a unique perspective to problem-solving using innovative technologies. Having achieved great success in building a multimillion-dollar online retail company, he now leads ArgoMetrix, empowering Manufacturers and Sellers of Consumer Products to reinvent their revenue models through cutting-edge software and consulting solutions.
In this insightful conversation, Nick shares his entrepreneurial journey and demonstrates how technology can transform traditional business models. Learn from his experiences and gain valuable insights into leveraging technology to stay ahead in today's dynamic market. Discover how ArgoMetrix's solutions enable businesses to thrive, reinvent, and achieve exceptional growth in the ever-evolving digital landscape.
Additional Resources:
Visit ArgoMetrix's website: https://argometrix.com/
Connect with Nick Uresin on LinkedIn: https://www.linkedin.com/company/argometrix/
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Don't miss out on this opportunity to transform your business and unlock its full potential.
Remember, the future belongs to those who dare to innovate. Tune in to our podcast episode with Nick Uresin and embark on a journey of business transformation powered by technology.
Discover the secrets to unlocking your business potential with our special guest, Angus Zhou, Founder of Minden International.
Joining us in this episode is Angus Zhou, a renowned expert and the visionary Founder of Minden Sourcing. With a passion for helping businesses thrive, Angus specializes in providing comprehensive sourcing solutions that optimize efficiency, quality, and cost-effectiveness.
In this enlightening episode, Angus Zhou shares his expertise on streamlining business operations through strategic sourcing. Learn how to identify the right suppliers, negotiate favorable terms, and establish robust supply chains that drive growth. Angus's insights and practical strategies will empower you to enhance your business's performance, gain a competitive edge, and achieve long-term success..
Explore the wide range of sourcing services and solutions offered by Minden Sourcing on their website at mindensourcing.com. Access valuable resources, case studies, and industry insights that will revolutionize your sourcing practices and propel your business forward.
Visit mindensourcing.com today to learn more about their services and schedule a consultation.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Get ready to unlock the secrets of creating lifelong brand fans! Join us as we explore proven tactics and strategies to transform customers into loyal advocates. Discover how to build strong connections, foster brand loyalty, and leave a lasting impression on your audience.
We are thrilled to have a special guest who is an expert in customer loyalty and brand advocacy. Joining us today is Monica Sharma-Patnekar, the founder of Business with Monica. With her extensive experience in brand management and coaching, Monica brings valuable insights to help businesses turn customers into lifelong fans.
In this episode, we dive deep into the world of customer loyalty and brand advocacy. Monica shares her expert tactics and strategies to create a fan base that not only loves your brand but also becomes ambassadors for your business. Learn how to build strong relationships with customers, deliver exceptional experiences, and leverage the power of word-of-mouth marketing. Discover the importance of aligning your brand values with your customers' desires to cultivate true brand advocates..
Visit Monica Monica Sharma-Patnekar's website, www.businesswithmonica.com, to explore more about her expertise in customer loyalty and brand advocacy.
Take advantage of her freebie for our listeners at www.businesswithmonica.com/postpurchasepro.
Connect with Monica on
Instagram (@businesswithmonica)
LinkedIn (Monica ShahmaPatnekar)
Twitter (@businesswithmon)
Facebook (Business with Monica) to stay updated on her latest insights and strategies..
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Are you looking to revolutionize your supply chain operations? Join us in this episode as we uncover valuable insights from Bruno Ferreira, an expert in Amazon VC operations. Discover the strategies and best practices to transform your supply chain, optimize efficiency, and drive success in the ever-evolving e-commerce landscape.
We are thrilled to have Bruno Ferreira, founder of Bluedot ecommerce. With extensive experience in Amazon VC operations, as our special guest. Bruno brings a wealth of knowledge on supply chain management, logistics, and operational excellence. With his expertise, he has helped countless businesses enhance their operational efficiency and achieve remarkable growth.
In this episode, Bruno Ferreira shares invaluable insights to transform your supply chain and drive success. From inventory management and fulfillment strategies to supply chain optimization, Bruno's expertise in Amazon VC operations will empower you to overcome challenges, streamline processes, and achieve a competitive edge. Get ready to take your supply chain to new heights!.
Dive deeper into supply chain transformation with Bruno Ferreira. Connect with him at info@bluedotecommerce.com to stay updated on his latest insights and expertise in Amazon VC operations
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
All Business. No Boundaries.
Welcome to All Business. No Boundaries, a collection of supply chain stories by DHL...
Listen on: Apple Podcasts Spotify
Struggling with Amazon profit analytics? Don't miss this episode as we uncover the secrets to maximizing profits and avoiding costly mistakes on the platform. Join us as we welcome Demian Lazurko, co-founder of My Real Profit, a finance expert with extensive e-commerce experience specializing in Amazon selling.
Our special guest, Demian Lazurko, brings over 7 years of expertise in Amazon selling and finance. As the co-founder of My Real Profit, Demian empowers businesses to navigate the Amazon marketplace with confidence. With a deep understanding of Amazon reports and complex data analysis, Demian provides invaluable insights on managing finances, leveraging analytics, and making informed decisions.
Discover the key to unlocking your Amazon profit potential! In this episode, Demian Lazurko shares expert tips and tricks for maximizing profits on the platform. From deciphering Amazon's fee structure to harnessing the power of data analytics, Demian equips Amazon sellers with the knowledge to optimize their finances and avoid common pitfalls.
Visit https://myrealprofit.com/ to explore My Real Profit, the leading analytics software for Amazon sellers. Sign up for a free 14-day trial and gain access to real-time data and profit insights. Mention "Post Purchase PRO" to secure a lifetime discount of 20%. Reach out to Demian Lazurko at demian@myrealprofit.com for a complimentary 1-hour consultation.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts. It's time to boost your bottom line and achieve Amazon success! 🚀💰🌟
AmazonSeller
ProfitAnalytics
BottomLine
Ready to supercharge your business with affiliate marketing? Join us for an exciting episode as we welcome Arlen Robinson, co-founder of OSI Affiliate Software, to unlock the secrets of driving more traffic and sales through powerful affiliate programs.
Our special guest, Arlen Robinson, is a seasoned business owner and affiliate marketing expert. With over 20 years of experience managing OSI Affiliate Software, Arlen is a trusted source of information for business owners and marketers looking to optimize their affiliate and customer referral programs.
Discover the strategies behind successful affiliate marketing! In this episode, Arlen Robinson shares his insights on selecting the right affiliate marketing software and seamlessly integrating it into your existing marketing stack. Learn actionable steps to start or improve your affiliate program, drive growth, and unlock the potential of affiliate marketing for your business.
To explore OSI Affiliate Software and access a 20% discount on all plans, visit https://www.osiaffiliate.com. Connect with Arlen Robinson at arobinson@osiaffiliate.com for personalized assistance and expert guidance.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
Are you looking to unlock the secrets of explosive growth on Shopify? Join us for an enlightening episode as we dive into the world of Shopify growth hacks with the brilliant Chase Clymer, Co-founder of Electric Eye.
Our special guest, Chase Clymer, is a renowned Shopify expert and strategic mastermind behind Electric Eye. With his wealth of knowledge and experience, he has helped numerous businesses achieve remarkable growth on the Shopify platform.
Get ready to supercharge your Shopify success! In this episode, Chase Clymer shares exclusive insider tips and growth hacks to take your Shopify store to new heights. From conversion optimization to customer engagement strategies, discover the secrets behind skyrocketing your sales and outshining your competitors.
To leverage Chase Clymer's expertise and partner with Electric Eye for your Shopify growth journey, visit electriceye.io. Stay tuned for ongoing insights and valuable advice by subscribing to Chase's podcast, Honest Ecommerce, at honestecommerce.co.
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
All Business. No Boundaries.
Welcome to All Business. No Boundaries, a collection of supply chain stories by DHL...
Listen on: Apple Podcasts Spotify
Ready to revolutionize your business operations through data-driven insights? Join us on this episode as we delve into the world of process optimization with Moshe Landau, Founder of Simpletrics.
Our special guest, Moshe Landau, is a renowned expert in data analysis and business strategy. With Simpletrics, he empowers businesses to make informed decisions and achieve significant growth.
Discover how Simpletrics, the go-to software for top private label sellers on Amazon, helps businesses make the right decisions through data analysis and process optimization. Moshe Landau shares his expertise in maximizing productivity and leveraging data for success.
Visit https://simpletrics.com to explore the powerful features of Simpletrics and learn more about data-driven decision-making for your business OR reach out to their support at support@simpletrics.com
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
DataDrivenSuccess
OptimizeYourWorkflow
InnovativeSolutionsForBusiness
PostPurchaseMarketingSuccess
Imagine starting from a humble mining and forestry town and transforming it into a thriving empire generating over $30,000,000 in annual sales.
That's the extraordinary journey of Jayson Lowe, Founder and CEO of EasyFDA and Chairman of the Lowe Family Group of Companies. Jayson Lowe brings a wealth of knowledge and expertise to our podcast, making this episode a must-listen for anyone looking to stay up-to-date on FDA regulatory compliance and ensure their products and services are compliant with the latest regulations.
Jayson Lowe shares how they’ve created a game-changing process to easily and quickly ship products into the United States and how they’ve created a groundbreaking platform for Merchants, Amazon Resellers, and E-Commerce companies worldwide to get their products into the United States much faster, simpler and cheaper. He also shares how to automate the process of creating FDA Prior Notice compliance forms that presently bog down company manpower, budgets and hours.
SPECIAL OFFER:
Listeners from around the world who import products for resale in the United States that require FDA prior notice submissions, will get a FREE trial on the EasyFDA.com platform along with a special sign on discount for Post Purchase Pro listeners for their first year.
Connect with Jayson Lowe:
https://www.facebook.com/jayson.lowe.5
https://www.facebook.com/thebankernextdoor/
https://www.facebook.com/ascendantfinancialinc/
https://www.facebook.com/prepandship/
https://www.linkedin.com/in/jayson-lowe-11056620/
https://www.youtube.com/@BankersVault
https://www.youtube.com/@WealthWithoutBayStreet
https://www.instagram.com/learnwithjayson"
For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.
ComplianceMadeEasy
FDARegulatoryInsights
StreamlinedRegulatoryProcess
In this episode, we are excited to have Steve Simonson, Founder and CEO of Symo Global, as our special guest. Symo Global has companies in Hong Kong, the USA, and the EU. Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades.
Along the way Steve’s companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a number of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award.
Steve brings his deep expertise as a leader and operator at many companies which he has taken to from start-up to exit.
During our conversation with Steve, we have discussed various aspects of sourcing, including the latest trends, challenges, and opportunities. Steve shared his insights and perspectives on these topics, providing practical advice and inspiration for entrepreneurs and business owners looking to stay ahead of the curve.
The SYMO Global team can help you find a China, Vietnam, Malaysia, India, Mexico, United States or Taiwan based supplier for a specifically targeted product.
As the founder and CEO of Symo Global, Steve brings a wealth of knowledge and expertise to our podcast, making this episode a must-listen for anyone looking to gain insights into the e-commerce industry and stay up-to-date on the latest trends and best practices.
Join us on the Post Purchase PRO Podcast as we explore the world of sourcing with Steve Simonson. Don't miss out on this informative and inspiring conversation!
Reach out to Steve at ceo@symoglobal.com
GlobalBusinessGrowth
InnovationInBusiness
SuccessStrategies
In this episode, we are delighted to welcome Ben Leonard as our special guest. Ben is a branding expert and consultant who has helped numerous entrepreneurs and businesses build and develop their brands. With over 5 years of experience in branding and marketing, Ben is a leading authority in the industry.
Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.
Now Ben is doing it all over again, and helping others to do the same with his ecommerce consultancy (www.benleonard.pro) and ecommerce brokerage (www.ecombrokers.co.uk)
During our conversation with Ben, we will be discussing various aspects of branding and marketing, including the importance of personal branding, building a strong brand identity, and creating a successful marketing strategy. Ben will be sharing his insights and perspectives on these topics, providing practical advice and inspiration for entrepreneurs and business owners looking to build a strong brand and grow their businesses.
As a branding expert, consultant, and speaker, Ben brings a wealth of knowledge and expertise to our podcast, making this episode a must-listen for anyone looking to build a successful brand or take their marketing strategy to the next level.
Join us on the Post Purchase PRO podcast as we explore the power of personal branding and effective marketing strategies with Ben Leonard. Don't miss out on this informative and inspiring conversation!
Visit www.benleonard.pro for your FREE insider resources
Reach out to Ben at ben@benleonard.pro
BrandBuildingExpertise
In this episode, we are thrilled to have Avishai Sam Bitton as our special guest. Avishai is a creative marketer, a web3 enthusiast and the Partnership Marketing Manager with 8fig, a growth consultancy firm that helps companies scale their operations and achieve exponential growth.
Sam has many passions in life including, but not limited to, starting up, investing, artwork, web3, and helping Amazon sellers and DTC realize outsized results through flexible funding. Prior to 8fig, Sam was working for a FinTech company in New York, before moving to Austin to pursue entrepreneurship and a career in marketing and other creative activities.
With years of experience in entrepreneurship and business growth, Avishai is a leading authority in the industry. He has helped numerous companies across various sectors achieve impressive growth and profitability, using innovative strategies and cutting-edge techniques.
During our conversation with Avishai, we will be delving into various aspects of entrepreneurship and business growth, including the importance of product-market fit, growth hacking strategies, scaling operations, and more. Avishai will be sharing his insights and perspectives on these topics, providing valuable advice and inspiration for entrepreneurs and business owners looking to achieve their growth goals.
As a successful entrepreneur, investor, and growth hacker, Avishai brings a wealth of knowledge and expertise to our podcast, making this episode a must-listen for anyone looking to grow their business or take their entrepreneurial journey to new heights.
Join us on the Post Purchase PRO Podcast as we explore the world of entrepreneurship and business growth with Avishai from 8FIG. Don't miss out on this informative and inspiring conversation!
GET this SPECIAL OFFER
5% off of Cost of Capital for all listeners who are seeking funding with 8figs.
Visit their website at https://grow.8fig.co/b8thcb02hmwx
And reach out to t them at sam@8fig.co
BusinessGrowthHacks
Ecommerce Documentation | Grow Your Online Sales
eCommerce Documentation is a podcast that helps ecommerce businesses grow their sales...
Listen on: Apple Podcasts Spotify
In this episode, we are excited to have Matthew Ferguson as our special guest. Matthew Ferguson is the Co-founder of Rich Insight, a UK-based business consultancy firm that specializes in helping companies scale their operations, optimize their resources, and achieve sustainable growth.
With over 15 years of experience in the field of ecommerce, Matthew is a well-respected authority in the industry. He has worked largely with e-commerce companies across various sectors, helping them overcome their business challenges and achieve their goals.
During our conversation with Mathew, we will be delving into various aspects of business growth and scaling, including strategic planning, resource optimization, marketing and sales strategies, and more. Mathew will be sharing his insights and perspectives on these topics, providing valuable advice and inspiration for business owners and entrepreneurs looking to take their businesses to the next level.
As a leading expert in business consultancy and the co-founder of Rich Insight, Mathew brings a wealth of knowledge and expertise to our podcast, making this episode a must-listen for anyone looking to scale their business or take their entrepreneurial journey to new heights.
Join us on Post Purchase PRO podcast] as we explore the world of business growth and entrepreneurship with Mathew Ferguson from Rich Insight. Don't miss out on this informative and inspiring conversation!
Post Purchase PRO Podcast is available on all Podcast Platforms and can be found at https://www.postpurchasepodcast.com. Follow us on Facebook, LinkedIN, Tweeter and Youtube for updates, behind-the-scenes content, and more.
www.richinsight.co.uk
To all CTA viewers, Mathew would be happy to book a one hour completely free consultative call with anyone interested. He will discuss absolutely anything you like, from technical issues on Amazon to macro business model ideas. It's a blank check to free consultation and advice of any kind pertaining to marketplaces and ecommerce.
In this episode…
Laura McCaul talks about "How to rank products on page one - in as little as 3 days - using only Amazon PPC without promotions, coupons or shady black hat tactics!"
A former seller, Laura is an Amazon PPC, SEO and copywriting expert and has been helping FBA brands maximize their visibility and sales since 2016.
Laura McCaul is a co-founder of Sponsored Profit, an Amazon Ads Verified Partner.
Sponsored Profit helps Amazon sellers maximize sales, drive organic rank and increase profitability using their proven 5-step process and proprietary PPC software, AdManager™.
They work on a performance basis as this way incentives are perfectly aligned and both parties are motivated toward one universal goal, MORE SALES.
They even guarantee to increase your sales within the first 90 days without increasing your ad spend or they don’t get paid.
You can check out their website using the link below where you’ll find more info including their existing case studies, video testimonials and resources:
https://www.sponsoredprofit.com
Contact: laura@sponsoredprofit.com
SPECIAL OFFER:
Post Purchase Pro listeners who sign up for Sponsored Profit’s PPC Management service will get the set-up fee waived ($2,997 value) plus priority onboarding within 2 weeks (usually 4-6 weeks due to demand).
Visit www.sponsoredprofit.com to book your free Amazon Growth session to learn more.
In this episode…
Tarik Berrada talks about the unknown principles to reduce PPC spend and master Amazon marketing. Tarik is the CEO and co-founder of m19.
He also shares the difference between an AI tool and a rule based or manual system,
What is m19 building for the community and its long term goal.
m19 software is an AI-based technology that is serving more than 5000 amazon accounts, managing more than 1B$ in ad spend. The technology is used by sellers, agencies and even some big vendor's like L'oreal and Unilever.
With 10 years experience in Adtech, he has a track record of delivering complex data-based solutions. He has extensive technical experience in both startups and large companies. He is passionate about using technology to solve challenging business problems, building world-class AI-based tools.
SPECIAL OFFER:
All the analytics and market research tools are free. There is also a freemium version to automate and optimize advertising.
https://www.m19.com/
Seth Greene, CEO of Market Domination. Seth has a background in direct response marketing and has been around the game for a long time.
In this episode, Seth shares the history of why he created his company, Market Domination, out of desperation. He started out as a college financial aid advisor and was able to cut the cost of college tuition by an average of $19,077 per year per child. He then moved on to a Fortune 500 company and was given the Yellow Pages to make 300 cold calls a day. It was then that he found his marketing mentor, Dan Kennedy, and with his help, was able to become one of the top 30 financial advisors in the country.
Seth then shares his tips and advice for Amazon sellers looking to get a leg up in their business. His main advice is to focus on post-purchase marketing, as it is often overlooked, but can have a huge impact on a business. He also suggests focusing on customer service and building relationships with customers, as well as utilizing social media and email marketing to build an audience.
Finally, Seth shares his thoughts on the future of post-purchase marketing and the importance of staying ahead of the curve. He believes that post-purchase marketing is only going to become more important as Amazon continues to evolve, and encourages sellers to stay ahead of the game by staying up to date with the latest trends and technology.
In this episode…
The founder of AMZ PPC Solutions, Waseem Sikander, is passionate about building lifelong relationships with clients based on marketing and business results. After working with hundreds of clients in the US, UK, Europe, and the Middle East, employing top talents in the industry, and clients trusting him, he knows what it takes to be successful on Amazon. His simple, but unwavering mission: Give sellers the edge in an ever-changing market, Amazon..
AMZ PPC Solutions is an Amazon pay-per-click advertising management agency for Amazon sellers and one of the leading global companies that helps brands with profitable PPC and a full spectrum of Amazon services. The company counts itself as among the top 20% of agencies serving Amazon businesses, adhering to results and data-driven strategies.
AMZ PPC Solutions Offers Amazon Sellers Free PPC Audit to Help Grow to Their Full Potential on Amazon.
Any of the listeners will get a free PPC audit with 15 mins Free consultation call. If Any of the listeners want Waseem to manage their PPC they will get a 20% off for their first 3 months and only USD 500 per month for the first month.
Nick Penev - Partnership Manager and webinar host @ hellotax and Founder @ XTREME POWER brands.
Nick is a co-founder of Xtreme Power brands in 2010 - Private Label Supplement development company. He and his partners developed and launched 20+ Private Label Supplement brands across Europe. He exited his brands in 2020 and since then he has rebranded XTREME POWER brands into a Partnership as a service agency for ecommerce service providers. He and his team helps these companies to grow through partnerships in the ecommerce space. He has done or participated in 100+ webinars and events with partners in the ecommerce space.
Fully Remote since 2010 🏠
Linkedin: https://www.linkedin.com/in/nick-penev-0051791a/
Website: https://xtremepowerbrands.com/
Hellotax - helps Amazon sellers to expand in Europe and provides online VAT and OSS Registration & VAT Filings to reduce your workload in Europe.
Stay tax compliant within Europe and start monitoring your thresholds with their free tool today.
1 min hellotax dashboard demo video: https://youtu.be/6FRoxWmrCEs
Every viewer/listener of Post Purchase Pro can get a 15% discount for your viewers/listeners/clients. Coupon code: PPPRO
In this episode Seth and Shawn talked about the three secrets that changed their life and their business. The three FORMULA that Shawn Hart discovered throughout his career in entrepreneurship that moved them ahead faster than anyone else.
Secret #1. Remote Marketing - learn to sell without being there.
Secret #2. Broadcast your message - sending that out to hundreds or 1000s or millions of people or to an audience that might listen in a way for you to duplicate your efforts and leverage your time. Aka “ sell one to many”
Secret #3. MRR (Monthly Recurring Revenue) - do it where you get paid forever.
So at the core of entrepreneurship, you have to be able to sell that project your message in a way that helps someone make a decision to do business with you, whether you're trying to, secure financing, or lower lease amount from from your former employer, or you're trying to sell your product or service or your widget is to an end user. At the core, you have to understand how to sell.
Dylan Frost, who has sold over $56M+ worth of products over the last 8 years, and most of those on Amazon, may be the single best Amazon product listing expert in the world. For most products, he can diagnose problems or changes that can increase your sales as much as 2x, 5x or even 100x....in 20 minutes or less.
Dan & Dylan are two of the most well-known thought leaders in the Amazon retail space. Clients they’ve served have generated over a billion dollars in revenue on Amazon using their strategies and tactics. Dan & Dylan understand Amazon at every level. They’ve been hired by billion-dollar companies, and they’ve worked with charities teaching families how to earn an income through Amazon selling.
Seth and Shawn interview Mina Elias of Trivium Group and discuss "next level" Amazon seller strategy.
TRIVIUM GROUP IS AN AWARD-WINNING AMAZON ADVERTISING AGENCY.
Mina “The Egyptian Prescription” Elias - CEO and Founder of Trivium Group
Starting on Amazon as a new seller with no experience, just an excellent knowledge of supplements, Mina operated his own Amazon PPC advertising campaigns for many years. While working in a corporate 9-5 position as a chemical engineer, Mina spent every spare moment developing a deep understanding of the “ins and outs” of Amazon PPC advertising. Through experience and trial and error, and spending hundreds of thousands of his own money on advertising spend, he developed successful methods and strategies and, in time, grew a highly profitable brand that still exists today.
William Kouns Managing Director and founder of Awsimco
The One Source to Greater Sales & Stability within the Online Marketplace
We are a multi-faceted company that leverages the industry’s best expertise and resources to protect and grow brands within the world’s online marketplaces.
Unlike many companies, we take a solutions based – collaborative approach removing the transactional based experience and providing value beyond your current experience and expectations.
Our mission is to empower brands through:
Trust through transparency
Constructing better brand presence and product positioning
Driving sales growth & stability
Our Values
Awsimco was founded upon on 7 principled values of:
Trust – the key principle to have each and every day
Positivity – to embrace the power of a positive, can do attitude
Transparency – openly communicate whether good or bad
Excellence – Lead with value. Do great work. Stand out.
Mutual Respect – treat each other with respect and empathy
Teamwork – collaborate to reach a common goal for the brand
Ownership – be accountable for delivering on our commitments
Ian Smith founder of Evolve Media Agency an Amazon Marketing Agency led by digital marketing expert and Amazon pro. They help Amazon sellers create winning content to improve their listings, generate more qualified external traffic to their product detail pages, and boost their conversion rates so they can rank higher than other sellers in their category and become a leading Amazon brand.
ian@EvolveMediaAgency.com
chris@ecommercechris.com
Chris McCabe founder of ecommerceChris worked for several years on Amazon’s performance and policy enforcement teams and in recent times, helped compose appeals in the reinstatement of hundreds of sellers. Their expertise as ex-Amazonians positions them to complete successful reinstatement early and often, given their nearly two decades of combined experience. Their intimate knowledge of internal teams is unsurpassed by any other seller consulting service.
Andrew - founder/ceo/cto; applied his previous experience building self driving cars to e-commerce AI engine. Karim - ecommerce guru,amazon growth expert, more than 500M+ in amazon sales. Alex - sales professional with a customer-first mindset. Passionate about building up teams to help them grow and expand by removing manual work and helping make the most efficient business decisions.
alexander@hyperc.com
Derek is the owner and CEO of the Sports Supplement Company Strength Genesis. Strength Genesis is committed to providing products and packaging that are both good for people and the planet. Offering the BEST natural and wholesome dietary products to help individuals improve their health, fitness, and well-being. From our 100% Australian Macadamia Nut Oil to our Icelandic Cold-processed Omega-3 Fish Oil, we use the highest quality ingredients to deliver essential dietary supplementation with a low glycemic response. All of the products are responsibly sourced and responsibly packaged. Better for you and better for the planet.
derek@alessifit.com
Optimizing your FBA business for your inevitable Exit
David Fairley is the founder and president of website Properties.com which is the oldest operating internet business brokerage with over $500M in gross sales and over 600 deals transacted. David is a serial entrepreneur who started his first online business in 1995 which turned into Hammocks.com and he has personally created, bought and sold over 50 website businesses. His passion and focus for the last 2 decades has been helping fellow online entrepreneurs successfully sell their businesses.
dfairley@websiteproperties.com
AndMakers is a Cenports company that is the world’s only eCommerce technology ecosystem that combines software, sales, and fulfillment to drive end-to-end sales for global makers and suppliers. Our mission is to help Brands to expand their sales and work with major retailers like Target, Home Depot, Wayfair and Lowes.
lily@andmakers.co
John’s vast experience owning and overseeing millions in sales on Amazon via his own brands led him to found his Full-Service Amazon agency, becoming a premier Amazon Channel Management provider for brands to scale fast with a supportive team around them. His deep understanding of the Amazon Seller experience led to developing the concept of Seller Candy, providing the expert Virtual Assistant experience, delivered as a service. Seller Candy is now taking care of the operations of hundreds of Amazon accounts all over the world and offers a huge menu of operational support items. Avid Tony Robbins fan and small dog enthusiast - looking forward to seeing all of you on the podcast!
https://houseofamz.com/
Create
Our team of designers and content creators have years of experience with Amazon. Combining the two we create the perfect listing through great graphics, content, copywriting & keyword research
Optimize
Already selling? We help you reach the next level with our optimization service. Whether it's just updating the keywords or redesigning your infographics, Our Team will analyze your listing and let you know what we can do to level up your listings
Launch
Most importantly, Launching and ranking your product. Mark understands the science behind ranking a product. We help you rank your products to the first page with our Industry leading ranking service which has helped tens of thousands of products get ranked to the first page to date.
Video, the secret weapon behind great brands
We discuss the power of well designed video for branding, sales and storytelling across Amazon and social. Share why Amazon has a corporate directive to elevate the quality of video across the platform and why they chose us as an early partner. Lastly, why each product video you produce needs to be specifically structured based on exactly which platform it will be shown on and for what purpose (ie, educate, sell, etc.)
Michael Arking is the Co-founder of Social Motion, a dynamic video design agency that produces high performing creative product videos for global and emerging brands including Mar's, Nestle and Pilot Pen. He has more that 15 years experience in E-commerce, digital marketing and creative brand building.
michael@socialmotionfilms.com
https://www.facebook.com/197772805929002/videos/1514084792405575
https://www.linkedin.com/video/live/urn:li:ugcPost:6984167125405876224/
https://www.youtube.com/watch?v=aRhRIe62syU
https://twitter.com/i/broadcasts/1vAxRAovZeZJl
Drive brand growth with Google Ads
Google Ads to Amazon to drive revenue and grow your brand
Tyler Gregg is the Director of Operations at Ampd. Tyler’s passionate about helping growing brands leverage Google Ads to take the next step in their growth journey. Prior to Ampd, Tyler worked for a management consultancy specializing in helping growth stage brands expand their operations and grow sales.
Tyler and his team at Ampd are big data analysts who have spent +6 year building Google Ad tech and now bring that technology and knowledge to the Amazon industry allowing Amazon Sellers to unlock Google Ads.
https://www.facebook.com/197772805929002/videos/5766840466709654
https://www.linkedin.com/video/live/urn:li:ugcPost:6984167125405876224/
https://www.youtube.com/watch?v=DYdRGJr4E10
https://twitter.com/i/broadcasts/1zqKVPwPADaJB
What does the exit of tomorrow look like?
Current state of the market for Amazon centric businesses.
Chris started his career in CPG as a sales and marketing executive for companies ranging between 20-500mm. Over time he developed a passion to speak directly with the consumer about product and brand. As a co founder of Global wired advisors, a lower middle market investment bank and a confounded of South Col, a one of its kind e-commerce accelerator fund - he spends all of his time working with founder/owners on how they can improve and eventually sell their company for an optimized amount.
https://www.facebook.com/197772805929002/videos/430072845901959
https://www.linkedin.com/video/live/urn:li:ugcPost:6984139312757948416/
https://www.youtube.com/watch?v=8HBZaCT5tRU
https://twitter.com/i/broadcasts/1kvJpmDmPoOxE
www.ecom.insure
Ashlin Hadden Insurance
No matter if you are new to selling online or a Multi-Million-Dollar private seller, Ashlin Hadden Insurance has the RIGHT coverage to Protect Your Assets! We KNOW Amazon’s requirements and how to properly protect your growing business.
Watch On:
https://twitter.com/i/broadcasts/1mrxmkVEXwVGy
https://www.youtube.com/watch?v=d1KGRLrpbEk
https://www.linkedin.com/video/live/urn:li:ugcPost:6983795028317913088/
https://www.facebook.com/197772805929002/videos/439489748284054
www.Profasee.com
Predict the perfect price, every time
Profasee’s dynamic pricing platform enables Amazon brands to predict the perfect price for every product at each precise moment.
Watch On...
Facebook: https://www.facebook.com/197772805929002/videos/461792499075023
LinkedIn: https://www.linkedin.com/video/live/urn:li:ugcPost:6983473931324141568/
YouTube: https://www.youtube.com/watch?v=gYT-NsbgzUE
Twitter: https://twitter.com/i/broadcasts/1ZkKzXwrWDRJv
We're pros at finding and exploiting opportunities to grow the reach of our marketing.
From JV deals to list building and nurturing techniques, we've built several brands and unique businesses with a similar approach.
We offer value, and a lot of it.
This is how we attract clients and partners alike.
Give give give until it hurts, and then give some more.
Watch On...
Twitter: https://twitter.com/i/broadcasts/1mrGmkVvlrNxy
YouTube: https://www.youtube.com/watch?v=78sBAnGok2M
LinkedIn: https://www.linkedin.com/video/live/urn:li:ugcPost:6983467669513510912/
Facebook: facebook.com/197772805929002/videos/3289665064686550
Growing an ecommerce business is hard enough!
Capital should not be a reason that your growth is hampered.
When you can have access to funds to support your Amazon growth, you can shortcut the curve to massive online success.
Our friends as SellersFunding™ can help with this.
Contact erik.davidek@sellersfunding.com today to see what they can do for you and get an answer in 48 hours or less.
Find out the best way to fund your Amazon growth at www.sellersfunding.com
Twitter: https://twitter.com/i/broadcasts/1BRJjZNaNOBJw
YouTube: https://www.youtube.com/watch?v=uYJmag8gccc
Facebook: https://www.facebook.com/596753708616014/videos/1083234825542510
LinkedIn: https://www.linkedin.com/video/event/urn:li:ugcPost:6981671180378267648/
https://www.facebook.com/197772805929002/videos/565444528710991
https://www.youtube.com/watch?v=uH3KB26AeCE
https://twitter.com/i/broadcasts/1kvJpmDzloZxE
Anthony Cofrancesco is the Director of Business Development at Data Dive. He’s the previous owner of Virtuous Graphics, a marketing agency offering copywriting, graphic design, photography, and videography to Amazon sellers. He even worked at Amazon early in his career. This Maryland native is fond of hiking, creating amazing video footage using his drone, and connecting with all types of people from all regions of the world. Catch Anthony on many webinars, podcasts, and speaking engagements on Amazon, creative output, and cross-cultural people management.
The Thing Everyone Seems to be Talking About: What the heck is Data Dive?
The Data Dive story - what is it and why sellers should bite the bullet and dedicate the time to learn how to integrate the workflow now.
YouTube: https://www.youtube.com/watch?v=bdj1ycgbblk
Facebook: https://www.facebook.com/197772805929002/videos/624847052458043
Get the downloads, SOPs, and all the other giveaways here.
https://www.postpurchasepro.com/49replay
Success-Based Capital For Your Amazon Business
Funding to help Amazon sellers grow quickly and increase profits.
Get AccrueMe free for 30 days PLUS $500 free gift. No repay required.
www.AccrueMe.com
team@accrueme.com
Youtube: https://www.youtube.com/watch?v=FrvC7bf0He4
Facebook: https://www.facebook.com/197772805929002/videos/620047986286186
Join A Community of Top Amazon Sellers at AMZ Insiders
Learn How to Build your Amazon Business faster, better and more efficient.
Contact jamie@amzinsiders.com
www.AMZInsiders.com
https://www.youtube.com/watch?v=44QzBQ_RbkU
https://www.facebook.com/197772805929002/videos/498957391754583
Check out CreateProfits.online for details on this mastermind!
Check out Todd's Book: The Amazon Code
Check out Elena's Book: Creating An Online Income Stream
Watch this episode online here:
https://www.facebook.com/197772805929002/videos/458927476264547
https://www.youtube.com/watch?v=k2X-GDlgDKQ
Alexia Ruiz is THE PREMIER unboxing video specialist. When it comes to engaging your online customers, "Lexi" can create a masterful "unboxing video" that you can use inside your Amazon listing, marketing materials, social media posts, and everywhere else. I've seen here work! It's top shelf!
Find out more at www.ClubUnbox.com and save $100 off by mentioning The Post Purchase Podcast.
Brittany Dubins and Laura West of AVASK Group talk when and how to expand your Amazon business into foreign marketplaces.
Learn what to avoid, and how to make your expansion seamless with AVASK Group who serves over 10K sellers worldwide.
www.AvaskGroup.com
brittany.dubins@avaskgroup.com
Post Purchase PRO Podcast - Episode Sixty Three - With Special Guest Canaan, Chief Revenue Officer of Quartile
Visit Quartile here :https://www.quartile.com
**Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
Post Purchase PRO Podcast - Episode Sixty Two - With Special Guest Burak Yolga Founder of ForceGet
Visit ForceGet here :https://forceget.com
**Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
This is the Post Purchase Pro podcast and we have a very special one today. We have the founder of ForceGet Burak. Sorry if I don't get the pronunciation, Exactly right, Burak.
I am so excited to have you here. You're the founder of this international logistics company, and our audience is predominantly Amazon, sellers, building brands, and trying to tackle the world.
by using, you know, these, this arbitrage between foreign lands and bringing those goods and our brands and our messages to United States in different markets. But to do that, we need people like you, freight forwarders, logistics companies, and you know the mess that the world has been in for the last couple of years. So we're kind of walk back in time and tell me, How did you start this company, how did you become the founder of Force get, and then we'll get into your story.
Hey, thank you so much for the opportunity and the introduction.
As you mentioned, I'm the Founder of ..., this is the freight forwarder. We are the only Amazon FBA logistic Company who's providing real-time tracking on our websites. I live in China eight years I'm originally from Istanbul, Turkey, I'm based out of Miami, Florida Loss for years and when I lived China, it was the golden years, actually 2011, 2019. I was very lucky to be part of this really grow an economy, Double digit, GDP grow and every year, the business or a boom in, you know, online and offline. And I've found it like a lot of events and China's side Hong Kong, I count on fair and electronic travel more than 50 cities. I started as a sourcing agent. woman, you know, one man show. But then, we start working with like, a large companies with the source for them, and then they asked us to help them with their international shipping.
So that's how I started to force get. And pretty much, four years ago, we start shipping for e-commerce and Amazon sellers. Now, we have six offices around the globe.
And we are the only FBA logistic company who's providing real-time tracking on our website.
Because the biggest pain point I had when I lived in China was no communication, the time difference, the language barrier and, you know, the visibility and full control on your international shipments. So that's something that we decided to solve it. And then, so far, it's going great.
That's amazing.
Post Purchase PRO Podcast - Episode Sixty - With Special Guest Thomas Smale Ceo & Founder of FE International
Visit Space Goat here :https://feinternational.com
**Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
Post Purchase PRO Podcast - Episode Sixty - With Special Guest Anton Hermann Co- Founder of Space Goats
Visit Space Goat here :https://spacegoats.io
**Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
Post Purchase PRO Podcast - Episode Fifty Nine - With Special Guest Adam Shaffer
Reach out to Adam here :https://ecommerce.phelpsunited.com
**Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
This is the Post Purchase Pro podcast, and today we're back again with a swapped co-host instead of shot, and we have Danny, which is our marketing director. So super excited to have you back with us Danny. Also, we have a great guest with us. Mister Adam Shaffer
Atom by Atom is the President of Omni channel distribution, and those guys are approaching Amazon and E-commerce in a completely different way than than most other people out there. So I'm excited to dig in and kind of learn what you guys do, and we can kinda get into the weeds about what makes somebody successful on the platform, and, and all around, how do you grow in this space that's becoming more crowded. So Adam, welcome to the show. Let's, let's kind of dig in and how did you become the president of omnichannel distribution?
Well, first of all, thanks for having me on the show. I'm really excited to be here and great to meet you guys. I'm you know, really interested in what you guys also do in addition to, you know, talking about and bringing information to the Amazon sellers. So I think, you know, thank you for that. I'm the President of omnichannel distribution.
And we are a brand accelerator for e-commerce marketplaces. Predominantly Amazon, because it's the biggest in the US and really in North America.
But we do help brands on Wal-Mart and e-bay and some niche marketplaces also. We do also help with Shopify sites where that's needed.
But, the big, the big focus is much more Amazon than anything else, and we work with brands that are known brands. We work with brands that are mid-sized brands and up and coming and then we work with, you know, brand new brands. We don't care if it's private label. We don't care if it's a well-known brand. We care if there's a story to be told about the brand.
And if the brand owners are passionate about the brand and it, you know, if they're looking for growth and brand protection and acceleration.
So, we're not really, the guy said, build and create the new products. Although, you know, we've done a bunch of our own in the past.
We really prefer to work with brands and where it's hard to be an expert at everything. And today you have to be an expert in so many different areas of the cycle to be really good at Amazon.
You know, we're there to help, no. So that's what we do. We have about 30 different brands under management.
Post Purchase PRO Podcast - Episode Fifty Eight - With Special Guest Dana Oren VP of Product at 8fig
Check out 8fig here :https://www.8fig.co
If you have any questions or want to reach out to Dana email her dana@8fig.co
Follow 8fig on all socials below
Instagram : https://www.instagram.com/8fig.co/
Twitter : https://twitter.com/eightfig
Facebook :https://www.facebook.com/8fig.co
**Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
This is the Post Purchase Pro podcast and today we have a very, very special guest.
Dana Oren from eight FIG, she is the VP of product and we're really excited to talk to her, but today I've swapped my co-host for from Shawn to Danny who is our Marketing Director here at Post Purchase Growth Pro. So Danny is going to be helping me out today, but Danna, let's kind of start with your background and your history. Kind of, how did you get into this e-commerce world, how did you get into a FIG, and let's dive into your story.
Yeah, thank you so much for having me, Seth and Danny, and, you know, not present here, but also Sean, thank you so much for the invitation. So, how did I get started? And how did I end up at a fake, a series of fortunate events, I would say.
My career started in actually marketing the and analytic world of CRM and life cycle marketing, which is pretty much just a fancy way of saying user obsession and measuring everything about user behavior in order to optimize experience, and interactions, and get users from Point A to Point B, Which, at the time, I I didn't realize. But now, I realize is very, very close to how product development and, you know, product road mapping works, which is just start with the user? What can you do to make their lives better and and that that should guide you, those challenges are the the precise way that you should be taking?
Did some, some, some of those roles in, among others, an e-commerce company, which, where I learned more about supply chain and about the board opportunities and also disadvantages that e-commerce in itself, holts as a business, became very, very fascinated.
And, met the founders of eight vague, heard the idea and said, I want to dedicate my time to building this because it's going to make a really, really big impact on seller's lives And it has that's amazing. So, Don. How long have you been with a big now?
I've been with a fake for a little under two years, and considering the fact that the company is a little over two years old, that is pretty impressive.
Post Purchase PRO Podcast - Episode Fifty Seven - With Special Guest Scott Needham Founder of Smart Scout
Check out Smart Scout here : https://www.smartscout.com
Follow Smart Scout on all socials below
Instagram : https://www.instagram.com/smartscout_com/
YouTube : https://www.youtube.com/channel/UCzcv9LUQ65VL5CvSnIAWKZQ
Facebook : https://www.facebook.com/smartscout.pro
**Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
This is the Post Purchase Pro Podcast. And today, we have another very, very special guest, Scott Needham. Scott is a longtime Amazon seller himself entrepreneur and he's also the founder of Smart Scout, which is an amazing tool that we're going to be talking about some today. Because, honestly, Scott, when you kind of unveiled this to me, a couple of months ago, blew my mind. I've never seen anything like this at all.
We're going to be getting into your background and all of all of it, but for now, Scott, let's start at the very beginning. How did you become the Scott Needham of today? Where did you start, and bring us, bring us up to date, Scott.
Sure. Thanks for having me.
Uh, on the show. So, my background. Computer engineering, you know, I spent way too long in school learning about things that I don't use completely today, But I did learn how to program. And so, while I have been selling the law for a long time on Amazon, it's actually always from the capacity of a software developer, or either building, you know, automation and inventory management. Because in 20 12, there were no tools. There was no community, there was no, like, you know, so we kind of had to build things from scratch. My brother was scaling a wholesale business to over, I think, when I joined was already a eight million a year, and then got to, where we built, that's about 50 to 60 million a year.
And with software, actually was less stressful when we are bigger than like, When we were small, so. a big believer in technology. and using very, you know, very slight changes to To improve your business.
Yeah, that's amazing. So. So you kind of came from the computer science world and the data world right, and then you, you stepped into your brother's business where he was building a business and you got to see kind of the Amazon opportunity. Is that kind of where you kind of dip your toes in?
Yeah. I mean, you don't spend a lot of time on Amazon to like, see it as a huge opportunity.
Yeah. It's like just the sheer number of products.
The volume, and I was kinda hooked on, if you know, most people can remember some of their first sales online, I think my first one was the i-pod Nano, I think like the fourth generation.
Post Purchase PRO Podcast - Episode Fifty Six - With Special Guest Riki Hooker From Global E‑commerce Experts
Check out Global E‑commerce Experts Here : https://globale-commerceexperts.com
Check out Global E‑commerce Experts socials below
Youtube : https://www.youtube.com/channel/UCN2MLaT121Quux1jOVAJ_jQ
Facebook : https://www.facebook.com/TheEcommExperts/
Instagram : https://www.instagram.com/zeeior/
Twitter : https://twitter.com/TheEcommExperts
**Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
This is the Post Purchase Pro Podcast. And today I'm joined by a very special guest Riki Hooker from Global e-commerce experts. Riki is a general manager there, and those guys are doing some amazing things, helping, predominantly, E-commerce and Amazon sellers grow their businesses by expanding what they're doing into the UK, and the EU. So Ricky, Super glad to have you today. Let's jump into your background, a little bit, and as well, as what you guys are up to, a global e-commerce experts.
Yeah, thanks for having me. Appreciate the invite. We have been around for 5 or 6 years. I've been with the business for just over two years.
I have a 20 year background in growing overseas businesses out of the UK and vice versa, and especially creating and nurturing international trade with the United States.
Say, it was very natural for me to join global, e-commerce expert society transferred into the e-commerce market with a real edge, information, age, on, you know, the nuances of building and growing trade in the UK and EU from the United States.
Yeah, I love it. So, so Rikki, I'm an Amazon seller, will say, I'm selling in the United States, and I'm starting to develop a presence. I'm growing my brand. and then what you guys are saying basically, is that, at a certain point, the next logical kinda phase of growth is not going to be staying domestic in the United States.
It's going to be going abroad in The most logical place, to go next with the most opportunity right now, is the UK and EU, is that right?
Yeah, I mean, most US, e-commerce sellers, I will attack the closest overseas market first, which is to sell in Canada.
It's a very simple way of voting onto your existing sales supplied normally from home.
Yeah, the UK and the EU is an attractive market for e-commerce sellers, in broad terms, Its worth 80% of yore home sales.
Post Purchase PRO Podcast - Episode Fifty Five - With Special Guest Daneel From Zee.co
Don't forget to check our Zee.co here : Zee.co
You Can Contact Daneel Directly here : Daneelste@zee.co
Check out Zee.co socials below
Facebook : https://www.facebook.com/IORZee
Instagram : https://www.instagram.com/zeeior/
Twitter : https://twitter.com/IorZee
**Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
This is The post Purchase Pro Podcast and today, we have a very special guest from Zee.co Daneel, is a Branch Manager for Zee, which helps Amazon sellers like yourselves grow by expanding their reach through by expanding through different market. So, first of all, the Daneel. Thanks so much for joining us today. Tell us kind of how you got into Zee, , what your background is, and then let's jump into what you guys do over Zee and how you help Amazon sellers.
Say, thank you so much for having us. Quite a fully loaded question, but I'll break it down. So, just in terms of my involvement and Zee, I actually joined the parent company called the ... Group, which is the world's largest regulation, tech company, about a year and a half ago. Ironically, I'm an e-commerce brand seller, my cellphone, a Shopify brand, Yes. I actually wanted to go in, to take, but instead of e-commerce, and lo and behold, within that, I was part of the initial team of five. that looked at, giving this import, logistics, and compliance services that we, That we often taken, medical, space, to e-commerce, so body, and off. It goes, he was as small as a brainchild of four people and And now we've grown to over 80 full-time employees yet based out of South Africa.
Yeah, that's amazing. So Zee.cO is your ... website, So Daneel, you've been working with them for some time, but you also have experience yourself. So, from your perspective, and from what you guys are seeing, like from the data, what's the opportunity like for a seller that's only selling in one market, or you know, just selling in the US, but but has the opportunity to expand kind of, globally, what do you say it?
Post Purchase PRO Podcast - Episode Fifty Four - With Special Guest Brandon Young Founder of DataDive Tools.
Check out DataDive Tools here : https://datadive.tools
Check out Seller-Systems here : https://www.seller-systems.com
Get a Free Amazon SEO Master Class here : https://www.seller-systems.com/offers/PFUDMCgg/checkout
**Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
This is the post purchase podcast back with another episode. Again, I'm one of your hosts Seth Stevens, along with my co-host, Shawn Hart and Shawn today we have a very, very special guest that we've been really excited about interviewing and digging into his story and what he's got going on for a long time. So Shawn, tell us, tell everyone who we have with us today.
So we have the one and the only, he's a legend in his own mind and he's a legend in our own time.
This is Brandon Young, a bigger seller founder and CEO of tell us what it is, Brandon.
DataDive.Tools, I keep hearing about this, man, it's ridiculous, everywhere, goads, day-to-day, day-to-day day-to-day.
To me, no, it's a, it's more of a verb, it's an action, then sets like no, this day to day we keep hearing about. It says this amazing, brilliant entrepreneur named Brandon Younger. Remember the guy related to That invited us to top golf and Vegas.
I'm like, Oh, That's what day to dive is so we can't wait to dive in today to dive right now today Branden so before we get started, tell folks who is Brandon Young and what do you stand for?
Yeah, so my wife and I started selling on Amazon in 20 15, we started our own brands. In 20 16, we had started with wholesale and some other stuff.
20 16, we took a trip to China and went to Canton Fair, and met some suppliers, and decided that we should be doing private label, because she's from China.
OK, there's better reasons to start doing private label, and we didn't really know what the **** we were doing.
We know we've kind of figured it out, we had some successes and some failures, but really early on, we started really focusing on learning from everything we were doing, and looking at the data and trying to understand it.
We didn't know PPC that, well, We didn't know the algorithm, We didn't know keywords, we didn't understand much of any of that.
Post Purchase PRO Podcast - Episode Fifty Three - With Special Guest Travis Zigler Founder of Profitable Pineapple Ads.
Get Travis's Free Course on Lead Gen Here : https://profitablepineapple.com/audience
**Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
This is the Post Purchase Pro podcast today. We have a very special guest, mister Travis Zigle, who is the founder of Profitable Pineapple Ads as well as a recovering optometrist turned e-commerce entrepreneur. So Travis has done a lot of amazing things. We're going to be diving into a lot of those first of all he has an amazing story as a brand builder and a seller, but then also he has an amazing business where he actually helps Amazon sellers grow their business. So Shawn, let's dive into this.
Travis so stoked to have you on the show today. This is going to be my favorite interview all week.
I can promise, and it's just Monday, but I'm looking at the schedule, every single time I've interacted with you, you just have that cool domain. You're like, Hey, I'm Travis, I'm doing Travis Things.
If you don't understand then stay out of the conversation and get out of my way. BP at the billion Dollar Seller Summit for President, a presentation, and I still have my feeling turn it over that. We'd love your business. A profitable pineapple, loved the brand's story like Seth said, and we want to dive into that. And obviously folks, if you're listening on the podcast check, the show notes. Find out how to learn more about Travis and who's awesome company. And then if you're watching this on Social, just look at the at the description under the video. Travis, without further ado, my friend tell us, who is Travis from House Ziegler.
Well, first of all, Seth and Sean, thanks for having me on. Thanks for that introduction, That was great. And, yeah, I did be $11 billion Seller Summit, so I'm gonna brag a little bit about that, so I have two.
But Seth, you know, alluded to it a little bit, I'm a recovering optometrist.
So I'm actually an eye doctor, and I graduated in 2010 from there, and practiced for about seven years. And so, I was the typical entrepreneur.
I went to work for somebody else as an optometrist felt this it's to do more so we actually did the three things you're not supposed to do.
We got, we quit our jobs.
We moved from Ohio to South Carolina across the country.
And then we actually started two businesses, and that was two practices.
Well, I went from seeing six patients an hour to about one hour.
Post Purchase PRO Podcast - Episode Fifty Two - With Special Guest Don Henig From Accrueme.com
Visit Don here : Accrueme.com
Click "Get a Funding Offer" to get a offer from Don or reach out of you have any questions
Keep up with Accrueme.com on all the socials
Facebook : https://www.facebook.com/AccrueMe
Instagram : https://www.instagram.com/accrueme/
Twitter : https://twitter.com/AccrueMe
Youtube : https://www.youtube.com/channel/UCbv9F_37V9muFxP5rgRzMow
**Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
All right. Welcome to the Post Purchase Pro Podcast here today. We're so excited We have a very special guest, Don Henig, from Accrueme.com . We're going to be getting into his special story. But before I get too far in, want to bring to light my co-host as always mister Shawn Hart say, hello. Hey, thank Seth. Welcome back to another episode of the post purchase podcasts that and I are super excited, as always, to bring you, mister Don, who I type in here as Dan, so that's fun. Don, excited to hear more about your story. I know we interviewed you briefly on a private phone call, and I just can't wait to get this out there, to our massive list of Amazon sellers, all around the planet and had them find out more about you and what you're doing, it accrue me, he said, you're gonna love that stuff, you're going to love it.
That's perfect, so, Don, kinda tell us who Don is. Where did you get started? And then how did you come to be the co-founder of accruing?
Wow, that's a long, long, long question, because I've done a lot of different things.
I've built businesses in, you know, 5, 6, 7 different industries, from entertainment mortgage, finance, on, and on, and on publishing. I just, I just end up finding things that I end up starting businesses and eventually, exiting them. So I've done very well, and I've retired or took breaks three times in my career. This last time was for five years. So after five years of not working, you actually believe that you're retired. My wife would tell me every day, my kids would tell me, my friends would tell me. Golfing I'm voting. Life is great. We're traveling everywhere.
And then a friend of mine tells me about Amazon, an Amazon seller, so I knew nothing.
And I love helping people grow businesses. I love mentoring people, so it just was right up my alley, so we looked at it.
I called three Amazon sellers through my accountants. one was small, one was big, and one was right in the middle, Just worked out that way. At the end of each conversation, I knew nothing. I didn't know what FBA was. I didn't know anything.
I asked them all the same question, What do you need?
Post Purchase PRO Podcast - Episode Fifty One - With Special Guest Chelsea Cohen Co-Founder of SoStocked.com.
Follow SoStocked on social media, get free inventory tools and free marketing templates here: https://www.sostocked.com/connect
**Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
This is The post Purchase Pro podcast and today we have a very, very special guest. With us, Chelsea Cohen, she is the CEO and co-founder of SoStocked.com.
Chelsea, I know that when we were speaking the other day, what got me most excited is the way that you guys approach Amazon is from an inventory angle. It's, it's a little different than what most Amazon sellers are used to, when it comes to building an Amazon business. And now more than ever inventory and getting that entire process right, is so, so important. So I'm your host today Seth Stephens along with my co-host John Hart, post purchase pro podcasts. But now let's jump into Chelsea story. So Chelsea, tell us how you guys came to be, who Chelsea is, where you started and where you guys are now.
Sure. Yeah, I started selling on Amazon 2014.
And we had success, of course, as you face, success. You also faced stock outs and around 2018.
Started looking at the bottom line, a concept called Death by Paper Cuts and was all those little tiny things that were eating away at the profit margin, eating away at the revenue.
Inventory seemed to be the one that was something I could get my hands around and also would have a very big impact on the bottom line.
So I have no experience in software, but I actually met someone who did have experienced pitch to my idea. And we went into business together and really worked with hundreds of Amazon sellers to figure out this piece that no one was really getting right back then.
Yeah, that's amazing. So so Chelsea, you were an Amazon seller first, experienced a struggle, right? Experienced success. And then the kinda the consequences of that. And then you said, oh shoot. Not only is there a problem here, but you kinda figured out better than most. And then you started looking at software as kind of a solution to that. Is that kind of your, Your journey in a nutshell?
Yes. yeah, pretty much.
I mean, there's a lot of people along the way who also helped on that journey, and I think that's important is that I Experience certain things in my own business, but there's, I can't experience every single problem. And so it's all been a really collaborative experience with the users.
That's crazy, so Seth and I, as you know from our call before, Chelsea, we had a crazy experience when it comes to inventory.
Post Purchase PRO Podcast - Episode Fifty - With Special Guest Isaac Hadriye President & CEO of ON-SITE
**Check out On-Site Here : https://onsitesupport.io
Schedule a meeting with Isaac here: https://drift.me/isaac45
Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
This is the post purchase PRO podcast.
Today, guys, we have a really exciting episode. This is actually something really, really unique in the marketplace. I'm super excited to have Isaac Hadriye the Founder and CEO of on-site Support. The reason why I'm so excited is something that will soon unveil to you, but basically, isaac's able to do something that no one else in the industry is able to do, and it dramatically increases your profitability, because it can limit negative reviews and limit return. So, Isaac, tell us what on-site support is, Tell us who Isaac is, and bring us up to speed on what you guys do.
First, thanks for having me, guys. I appreciate being on here with you and your audience. on-site is brand-new six months in the making, It's a partnership with Amazon exclusive partnerships so far, so we're the only place you can get it. And we're giving you that ability to live chat with your customers post purchase, so any customer who buys from you on Amazon currently goes to Amazon to get support Now. They can go to Amazon and get that support from you. So, instead of Amazon just processing a return, you get to stop that.
Yeah, that's amazing. So, this is why I'm so excited. You know, at post Purchase Pro, we really care about that post purchase experience for the customer. And so, what you guys are doing is actually allowing the seller to step in, right and chat with the customers. If there's an issue, if they have a question, if they don't know how to use the product, you're able to basically stop returns and stop negative reviews right in their tracks. Because what you guys are able to do is actually provide that support that Amazon can provide.
**Post Purchase PRO Podcast - Episode Forty Nine - With Special Guest Yoni Mazar From Getida.com
Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
This is the Post Purchase Pro Podcast. I am your host today, Seth Stevens, along with my missing co-host Shawn Hart, the first one he's ever miss. But we have a very, very special guest today, it's Yoni Mazar. Oh, my gosh. Yoni, I'm so excited to have you, ever since. We first met, actually, I've been looking forward to this moment where we could interview you and learn about your story because, I'll tell you something Yoni.
We were introduced to you, just as like, Hey, you should meet this guy and we get on the phone. The very first conversation we ever have. You just like poor on so many things you pour on the value and it's like we just met. You Yoni, how can you be such a giver. So, we were impressed from day one and then after using your service and seeing what you guys are doing with the ... were even more impressed. So, Yoni, I am honored to have you as the guest today on the post purchase Pro podcast.
So let's, uh, let's give you the floor here and tell us who Yoni. Mazor is, how you became a co-founder of ..., and what you're up to.
You got it, so first of all, thank you so much Set, a pleasure to be here. also an honor to be here, and Sean, we miss you yourself will you will see soon?
Yeah, so a little bit I guess about myself.
I guess I'll start from Because I don't know what it is and I said at the beginning just like that OK, I'll central where we are now in the began to touch the beginning so it's package a bit better.
So, currently, one of the co-founders and Chief Growth Officer of ..., in a nutshell gets, you know, we're a data company or a technology company, and our mission is to help Amazon FBA sellers, get the maximum AVL reimbursements that the eligible to receive.
So, that's kind of our mission. We're the largest organization in the world, dedicated just for this mission.
We got a team of over 100 people in six countries. We added billions of dollars worth of transactions every day.
We'll talk about maybe more about that later, But ... was born actually from our activities as Amazon sellers, So, about a decade ago, we started selling online.
And the main arena for us back in the day was e-bay. Alright.
**Post Purchase PRO Podcast - Episode Forty Eight - With Special Guest Norman Farrar - Vision, Growth, & Profit Strategist
Follow Private Label Legion - Tim Jordan and Norm Farrar Youtube here : https://www.youtube.com/c/TimJordan_HF_PLL
Don't forget to check out Norms Podcast : https://lunchwithnorm.com
Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro Follow us on YouTub here: https://www.youtube.com/channel/UCUBF Listen to the podcast here: https://www.postpurchasepodcast.com**
Hello, welcome to another episode of the Post Purchase Podcast. I'm your host Shawn Hart hanging out with my co-host Seth Stevens
And we have the one the only the legend in his own mind Norm Farrar, the Bearded 30 year Entrepreneur, E-commerce Success story, Just rinse and repeat over and over again Norm you dealt with, with huge brand, You dealt with small brands. You've launched podcast. You have, you have the seller tools, you have a community of sellers. You're the you're the biggest clubhouse guy I know, that I'm trying to figure out, just so stoked today, my brand ever since I first met you.
In person, I've been dying to get you on the show, so glad you're finally here, set, say hello, and then we'll turn it over to Dawn.
Yeah, exactly. So I want to echo everything. Sean just said, Norm, ever since we sat down there in Las Vegas together. I was really excited to, for this moment right here, so we can dig into your background. It doesn't really feel like you know somebody until you interview them on a podcast, so I'm excited to jump into your background. But, for now, Norm, let me give you an opportunity to introduce yourself and tell your version of what just Sean just said there.
OK, yeah, and again, it's going to be Reader's Digest, but I started in the e-comm business way back in the nineties, late nineties, mid to late nineties. From that experience, a lot of the larger companies would come to me, because I was one of the only guys up there.
Anyways, I got involved with manufacturing. We had to. my family had two fam factories in Taiwan that we operated.
We had a fulfillment center. We had specialty packaging, company back in the states, Got rid of those or sold those.
And then we still have a manufacturing company in China right now got a bunch of different companies. Honer Worldwide is one of the companies very successful product innovation company. My own brands, I I live for Vertical integration.
And I will just keep it like that because I can go on for a half-hour about things that we try to do, but vertical integration from a to Z vertical integration. I love it, so welcome to the podcast. I know folks out there are gonna love today's interview. Seth and I joined forces back in 20 14.
Post Purchase PRO Podcast - Episode Forty Seven - With Special Guest Jason Hsieh, CEO and Co-Founder of Seller Fuel
Schedule a free consultation with Jason here : https://seller-fuel.com
Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro
Follow us on YouTub here: https://www.youtube.com/channel/UCUBF
Listen to the podcast here: https://www.postpurchasepodcast.com
Hello. Welcome back to another episode of the post purchase Podcast. My name is Shawn Hart, my co-host mister Steven who just joined us, forgot your name per second set, and we have the founder, co-founder and CEO of Seller-Fuel here today. Can't wait to dive in, mister Jason Hsieh. Say Hello, Jason.
Hey, thank you so much for being invited me. You onto the podcast. This is my honor to be here, and we met at Prosper Show. I really like the energy, and I've been watching a few of the YouTube video about all the events strategy you're doing for Amazon Seller. This is really my honor to be here and talk to both of you gentlemen today.
Well, we sure appreciate you joining us here. And before I talk over setup again, we'll let him say hello, go.
Sets are I was just saying, we're excited to have you, Jason. We spent a lot of time there, The seller party that we through there and Vegas right after Prosper. got to know you some. And we just knew, at that moment, we had to have you on the podcast. We were able to follow up with you last week, Jason, and we've already got you on a live recording. This is amazing.
Yeah, you guys move really fast. We don't normally sits still too long. You know, We'd like to move forward. So, although we're recording this, it's going to publish and a few weeks, and you'll definitely get a copy of it. So let's talk about solar fuel. What kinda strategies can you share with the listeners of our podcast? The post purchase Podcast generally goes out to an audience of Amazon sellers. Right, so I know that when we were picking your brain a little bit in Vegas a few weeks ago, you had some pretty good insights of opportunities that Amazon sellers are missing out on, and also some mistakes that you see Amazon sellers make. so since you, Wow. Zephaniah Vegas give us some of that Wow. Factor here on the podcast, Jason?
Sure. So, I'm really an e-commerce business owner first agency on a second, because I also operate my own e-commerce brand, is called Lucky Kit. We design products for kids with learning disabilities, including autism, sensory processing disorder, ADHD.
And I started that, ran back in 2017 because my son have learning disabilities. So, he's really a mission driven brand. And this is also something that I really feel very, very passionate about, and I had been a special education advocate for the past 10 years of my life, since my son was born, as well.
Post Purchase PRO Podcast - Episode Forty Six - The First Line Of Defense For Stopping Unauthorized Resellers With Special Guest Michelle Bonadonna
Request a free reseller report here : https://www.vantagebp.com
VantageBP reseller reports identify the size of the threat on the marketplace and are provided within 2-3 business
Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro
Follow us on YouTub here: https://www.youtube.com/channel/UCUBF
Listen to the podcast here: https://www.postpurchasepodcast.com
Welcome to another episode of The Post Purchase Pro Podcast. We're so excited to have a very, very special guest today with us. Michelle Bonadonna. She is from VantageBP: BP. Sorry. She is the VP of Sales there. And we were talking to her the other day, and we knew right away we had to get her on the podcast. Her and her company are performing something that hardly anybody in the space ever pays attention to. And, but when this is a problem for you and your Amazon business, that is a huge problem. And we experienced this ourselves. But we will kinda tease it there. So Michelle, kind of tell us who you guys are, what you do, and what your mission is.
Yeah, definitely. Thanks for having me today.
So, Vantage: BP is an online brand protection company. We focus on removing unauthorized resellers. In addition, we can also remove counterfeit listings and IP infringement.
The company was actually founded more on the Black Market Counterfeit space originally, because that was more of the problem in the beginning, however, as the years gone by the unauthorized reseller piece, that's definitely the biggest threat to the majority of our accounts business.
And so that is more of what our daily enforcement focuses on now at this point, but we still maintain all three enforcement's within our service.
Yeah. That's amazing. So Michelle, we started our businesses in 20 14 and we're a private label seller and we were selling our own brands. And we would have people come and attach on our listings and sell our product as an unauthorized seller and we used to call them hijackers because they were hijacking. That's what everybody used to call them. So we were building all these brands, and it seemed like it was a full-time job for our staff to fight off these on our authorized sellers. And if you're a brand owner selling on Amazon, you don't even realize that. This is possible. A lot of times!
But, what happens is, when you build a listing on Amazon, anybody that comes to sell on Amazon and, looks at the catalog, can see that as an eligible listing, a lot of times, to sell on that listing alongside you. Because, Amazon is a third party marketplace, not just a place where you get to be the sole outlet for that product, unless certain steps are taken. So, Michelle, kind of explain what an unauthorized seller is, and then how it actually is damaging a business from, from like a revenue perspective.
Post Purchase PRO Podcast - Episode Forty Five - Photos Are For Humans Words Are For Robots With Special Guest Steven Pope From Myamazonguy.com
Go to https://mag-school.com and enter POST PURCHASE PRO in all caps to receive the free SEO Course
Get a free professional video where we analyze your ASIN here : https://myamazonguy.com/asin
Don't forget to search " My amazon guy" on google and see who pops up first
Follow My Amazon Guy On Social Media
Facebook : https://www.facebook.com/myamazonguys/
Twitter : https://twitter.com/myamazonguy
Follow Post Purchase PRO
Follow us on Facebook here: https://www.facebook.com/postpurchasepro
Follow us on YouTub here: https://www.youtube.com/channel/UCUBF
Listen to the podcast here: https://www.postpurchasepodcast.com
Welcome to The Post Purchase Pro Podcast. We're super excited to have a very special guest today. Steven Pope from my Amazon guy. I am one of your co-host here Seth Stephens, along with Shawn Hart, by other co-host, Sean. We've got a We've got a Doozy one for today, and only we have these, Steven Pope from my Amazon guy, I talked to Steven and the other day, and he got me really excited because we share a lot of the same methodologies, but a lot of also a lot of the same experiences. And, Stephen sounds like you, You've learned a thing or two about Amazon over the years. So, tell us who Steven Pope is, where you began, and where you are now.
Well, back in the day, I used to be a television reporter, did that for awhile and one day I was in the middle of a blizzard. And I was at 10 o'clock at night, Biggest Blizzard, Wisconsin, and seen in like a decade. And I missed my cue to go on the air.
It was a terrible moment in my life and I felt like an idiot, my hair froze over, literally froze over and I decided at that moment I wanted to be at home making money online.
So, I broke into e-commerce.
I'd spent a decade working on the corporate side doing marketing and corporate jobs, everything from womans plus size clothing, kitchen equipments, two gold and silver coins, eventually, after working for four fields startups. And a lighting company was the last one. They laid me off. I asked myself this question.
Have I peaked, and the answer to that question only took me 48 hours.
48 hours later I signed my first client and started an agency called My Amazon. And, the way that happened was, I was in the laundry room with the wife, She's like, Let's go on vacation.
I'm like, I gotta solve this problem. We got three months of severance. Let me. let me just get the work right now just said, OK, fine. And I'm like, what do you wanna do? And, and I said, well, I've been side hustle consulting Amazon for like six years.
I'm O G on the platform. I was part of the beta advertising testing. I know more about Amazon than anybody, I know.
Post Purchase PRO Podcast - Episode Forty Four - Content Creation, Content Repurposing, & The Value of That Content Over Time
Don't forget to follow our new podcast Amazon Seller Brand Stories : https://www.buzzsprout.com/1952980
Follow us on Facebook here: https://www.facebook.com/postpurchasepro
Follow us on YouTub here: https://www.youtube.com/channel/UCUBF
Listen to the podcast here: https://www.postpurchasepodcast.com/
Welcome to The Post Purchase Podcast. This is episode 44.
Today we're going to talk about content creation, content repurposing, and set the value of that content over time.
Sean, I'm excited about this one because what we've been able to do or find pockets of high roi basically where can you spend a little bit of time or a little bit of money and get back way more in return. So it's disproportionate. So a lot of the businesses that we deal with are hooked on PPC or hooked on sponsored ads as other people would call it. They just have one arrow in their quiver when it comes to generating traffic. But what we like to do Sean, go out there and find unique ways to drive traffic that can build on themselves or we can own the traffic forever. So let's jump into some of those topics we were just discussing before the call. Yeah. Definitely, so there's a difference in traffic like I was just having a conversation with my father, who's super old school like, like, you know, if Seth is average I'm old school my father's like antiquated he's he's like an antiquity in the business And he says Hey, said, I need to talk to you.
How would you suggest I make sales for this product? I'm like OK, Well, let's talk about traffic You know if you can't get eyeballs on your product or your service then you need to create traffic.
So you pay for traffic, right? You trade or earn traffic or you own traffic? Do you have a customer list? No. OK, so, Dad, what makes you think you're gonna listen to the advice I give you today, if you have a list. Anything I've said, in the last 20 years.
So, my son, Seth has a customer list of about 4442 contexts. I think you're actually on his list.
And what he's found is that since he's developed, that asset, that list, that traffic, OK.
He's been, he's been able to send out text message marketing, like you just received when, probably 20 minutes ago, and for every single message he sends, he'll earn about $1 in top line revenue per person on his list. He said of blast last night, 442 people, it had like, $540 in revenue.
Today, I think you were part of, I sent you, wanted to be sales messages.
As soon as he sends out the blast, this phone starts ringing and he's already done 500 sales, haven't you cash, you just walked in. So, what that is, that's taking content, right? That is a text message blast. And putting that out there, to your asset, your customer list. That's traffic that you control.
That's the difference. When we talk about post purchase marketing. You can either go out there and pay for traffic, You get paid today, and that's it.
Post Purchase PRO Podcast - Episode Forty Three - With Special Guest Tahir Khan From RockitSeller
Follow us on Facebook here: https://www.facebook.com/postpurchasepro
Follow us on YouTub here: https://www.youtube.com/channel/UCUBF
Listen to the podcast here: https://www.postpurchasepodcast.com
Stay Updated With RockitSeller And Follow Their Social Media Here:Facebook: https://www.facebook.com/RockitSeller/
Instagram: https://www.instagram.com/rockitseller/
LinkedIn: https://www.linkedin.com/company/28816713/
Twitter: https://twitter.com/RockitSeller
Youtube: https://www.youtube.com/channel/UCXoc4UPj4fsz0TRt5AtXe7Q
Hey, it's Shawn along with my co-host Seth Stephens today, on the post purchase Podcast. We are interviewing mister Tahir Khan Co Founder and CEO of RockitSeller.
After our interview briefly on the phone with her here.
Earlier this week, we found that his software has some amazing advantages and reporting for Amazon sellers. So we're going to jump into a little bit that today to hear find out how you got started in this and a little bit of background. So Seth introduce yourself and then we'll let Tom here take the stage.
Definitely super excited to be here. Like you said, Sean, Seth Stephens here, one of the co-founders of post purchase Pro, who puts on this podcast. As you all know, but to hear, let's, before we get into the software and kind of the nuts and bolts of what you've built over there, take us back to when you were an Amazon seller and how this journey began and why you built a tool like you have. Because it's amazing, honestly.
Thank you, Shannon said for the opportunity. Hey guys, this is Tire Con.
I'm the CEO and founder of Rocket Seller as ... mentioned.
So, my journey was with Amazon Selling started way back in, I think it was 2013.
Maybe a little bit. Even a little bit longer.
So, I started doing small retail arbitrage and I still do, actually, but on a different scale today.
So when I started, obviously, I wanted to start, would help us, as everyone know, and not, do, not. Amazon down to have amazing offering.
But Seller Central, it can be really, really confusing, And if you want someone to handle your day to day operations, I needed a tool that would make my life simple and my staff's life simple.
So, I started looking at different options that were available on the market today.
Played with a few big named sellers, always came off with a sour taste in my mouth.
And, since I've always had, uh, so a little bit background, hear about me.
Post Purchase PRO Podcast - Episode Forty Two - How Providing Value Is A Huge Measure Of Success.
Follow us on Facebook here: https://www.facebook.com/postpurchasepro
Follow us on YouTub here: https://www.youtube.com/channel/UCUBF
Listen to the podcast here: https://www.postpurchasepodcast.com
This is the Post Purchase Pro Podcast, episode 42.
Welcome back to The Post Purchase Podcast, folks. Hopefully, you've been enjoying some of the content. Seth and I have been interviewed, some pretty amazing people, haven't we served from around our industry?
Yeah, definitely on some of our interviews that we have coming up, that we've already recorded, or even more exciting, we've met some amazing people with amazing stories, We love to learn about entrepreneurs, whether they're coming from a service business, or a software business or an Amazon business. It's always fun. I think you, and I share the same passion in, in that we are students of business and we enjoy it. I mean, what do you do in your free time, John, you're listening to audio books about business, You are studying business, and it's really a lot of fun for us. So as we get to do these interviews and we get to share them with you, take advantage of the knowledge even if it's not directly applicable to your business.
You can learn a lot of nuggets and apply them in a lot of different ways. And I know Sean that's one of your strengths is seeing something that's working in a different industry and then transplanting it and that's exactly what we've done with with post purchase Pro. Now, I know that's not what we're talking about today, but I just wanted to bring that up, because it is exciting to me and to learn these entrepreneurs learn the stories from these other entrepreneurs.
It is, isn't it? And it's very rewarding and, you know, I didn't realize it at the time, but since a very young age, I didn't know what I was doing set, but I've always been like a sponge like a student of business. I've always been obsessed with finding out how businesses earn their money. How they bring in new customers, how they make a profit.
But, as I got older and years, and, you know, as we, as we build this business post purchase Pro and post purchase podcast, it becomes apparent to me that not all success in your business is measured by ground gain. that is dollars in the bank. I mean, as we journey through the building of a business, a lot of the success can be attributed or or calculated measured by, you know, how many lives? You've touched? And I know that sounds kind of hokey pokey. But when you're actually creating value from nothing and sometimes and getting paid for that, you're changing lives. It's about the journey.
It's about it's not only about how many zeroes are in your bank account. Sure.
That's the easiest measurement of financial success, but success, Seth in business and in life is always going to be defined differently, no matter who you ask.
Success is different for you than it is for me. But the one thing's for s
Post Purchase PRO Podcast - Episode Forty One - Special Guest Izabella Ritz CEO Ritz Momentum
Get Izabella's Amazon Fundamentals CHECKLIST here : https://amazon.i-ritz.com/checklist
Follow Izabella here :
ritzarm.com
https://www.linkedin.com/in/izabellaritz/
https://www.facebook.com/isabella.rittz
https://www.instagram.com/armagency
Don't forget to follow us here:
Follow us on Facebook here: https://www.facebook.com/postpurchasepro
Follow us on YouTub here: https://www.youtube.com/channel/UCUBF
Listen to the podcast here: https://www.postpurchasepodcast.com
OK guys welcome back to another episode of the post Purchase Pro podcast. Here today as always Sean and myself Stevens We are excited to have a very special guest today Isabella Writs Isabella has Done a lot of amazing things in her career and her life actually she's a mother of three. She as an Amazon seller who's been building amazing businesses throughout the years, and also she runs an agency called Rich momentum. So Isabella we're so excited to have you here. Isabella kind of tell us who Isabella is and What is your current state of affairs look like right now?
Hey, everyone, while, thank you for having me here. You know, so yeah, you know, my name is Isabella Reads Long Story Short.
I came in 20 15 until United States from I was born in Russia, in Sound the Generations. My kids were born in Russia and eighth one.
So, to start, my Amazon business was kind of an obstacle and I wasn't a survival mode. I had to launch something and figured out where I'm going to do in the United States, because being a serial entrepreneur in Russia, it doesn't mean I'm going to be successful entrepreneur in the United States, and I didn't have much time to think. So I watched my first product on Amazon back to 20 15, and it was pretty successful in the beginning. I had a lot of failures out there, and I had a lot of success stories as well, so I can talk a lot about my Cinderella stories when I was going back and forth. And at the end of the day, in 20 21, we sold three our Amazon businesses. and we launched six new ones, and currently, we're managing a lot of our customers businesses, and we're helping people to wash their Amazon businesses, find the great product to sell on Amazon scale and exit at the end of the month, 12, 14. So that's a short play ball with me.
Wow, this is amazing, so Izabella, welcome back.
Seth and I spoke to you almost about a little over a week ago, and I was blown away by your presentation because of the sheer depth that you go into when you look at an Amazon listing. In fact, you were so well prepared for the call was Seth and I, that you, you brought three things to my attention, I wasn't aware of. You told me about our table of contents in the book that did n
Post Purchase PRO Podcast - Episode Forty - Special Guest Jason Fladlien
Follow us on Facebook here: https://www.facebook.com/postpurchasepro
Follow us on YouTub here: https://www.youtube.com/channel/UCUBF
Listen to the podcast here: https://www.postpurchasepodcast.com
Jason Fladlein of Rapid Crush Inc and promoter of The Plan crypto currency bot system talks about the value of a customer list and how "product positioning" is the key to success.
Shawn Hart and Seth Stevens take you into the mind of Jason Fladlien to uncover many marketing secrets.
Author of the book One To Many and world recognized internet marketing Jason Fladlein on the Post Purchase Podcast
Welcome back to the Post Purchase Podcast. Today's episode, Seth and I are going to be interviewing longtime friend, Jason Flatland. Jason, thank you for showing up. Jason is co founder a rapper crash Author of one to many, which we're going to talk about in a minute, very distinguished marketer. Now, Jason Forever synonym synonymous. I should say, with the largest affiliate launch, in history reach, nearly $59 million in sales, and coincidentally, the author of the Forward in our new book, Private Label Millionaire Secrets. Thank you, for that. We're so excited to have you here with us today.
Jason, I'm ready, Jeff.
So, Sap, I know that we've been trying to get JSON into the podcast, to do this interview, since December. And now, here it is: in March.
Can't wait to get this thing produced an out there, So Jason, as I understand, you know, we often talk about the one thousand dollars beer and all that kind of thing, but before all that, as, I understand, you were a rapper a monk come from a one bedroom apartment that you shared
And now, here you are, world famous webinar Pitch Man and king of affiliate marketing.
Tell us, who the **** is Jason Flatley today.
I mean, what what I've always attempted to do since I started in business, very humbly, of course, is to find an offer that was unbeatable.
Put it in front of an audience that would get more benefit out of that than anything else that they could ever purchase or think to purchase.
And then when a customer, and then when you do that, you you could just remarket to those customers more than trying to get new customers. So that's generally how business works. It's like an 80, 20, 20%.
You want to get new customers, but ultimately, 80% time you want to serve existing customers, because if you give them a big win today, and then you ask them tomorrow, or the next week, or the next month, to the next year, for another thing, where they could potentially win again.
The likelihood of them saying, yes to that is about one thousand times greater. And so that's kind of in the golden thread when I started. I was writing articles for four bucks an hour.
First search engine optimization purposes back in 2007.
And then I started creating information
Post Purchase PRO Podcast - Episode Thirty Nine - Vivid Visions
Follow us on Facebook here: https://www.facebook.com/postpurchasepro
Follow us on YouTub here: https://www.youtube.com/channel/UCUBF
Listen to the podcast here: https://www.postpurchasepodcast.com
Welcome to The Post Purchase Pro podcast, episode 39, Sean, It's been 39 episodes Can you believe it?
I can't believe it once a week for 39 weeks, and here we are continuing to drop these dimes, these golden nuggets of wisdom that we pick up along the way.
And for other sellers out there who are in the e-commerce space doing physical products. Seth and I are sharing some of our strategies with you here with regards to marketing, growing, and scaling an Amazon business. And you said it safe.
You know, you told me, you reminded me, right, before we started this call about the, the famous quote from Alice in Wonderland that if you don't know where you're going, any road will take you there.
So, you know, obviously, we need to create a big picture vision, when we start to grow our company, or our brand, or our Amazon listings, or whatever you're doing, if you don't have a big picture vision, and how in the heck could you ever create a plan that would actually get you to that destination.
So, as we're expanding our team and our business, our goal is to give our staff, the grand vision, the big picture, if you will, of what our goals are in our business so that they can help us attain those, and without that clear direction, We continue to find out. It's hard to get to that destination, isn't it, set?
Oh, man, definitely, Sean.
So, if you are rowing a boat and everybody was rowing in different directions, how quickly would you get to your destination? And it's really tough, right? So, one of the things that kind of changed my perspective on this a couple of years ago, Sean, was I read this book called Vivid Vision. I think it's by Cameron Herold and it basically makes you set your destination of your company and where you're going.
And then the whole point of it is that when you can get everybody aline working towards the same goal, then you're gonna get their way faster, and it's kind of unbelievable.
Sean, I think I went, what, 18 months ago and I wrote are vivid vision for post purchase bro.
And we're working towards it and it's kind of amazing what can happen when you start fulfilling these things that you've thought through and, and you've kinda painted the picture of what you want it to look like.
And then you just kind of put the pieces in place, but early on, especially in my career, I don't know if you had the same experience, but I'd be like, OK, let's just get started, and we would start working on something. And then everybody else helping would just be like, trying to pitch in, but they didn't know where we were trying to end up.
They didn't know, you know, for instance, that we were trying to create a world-class brand, serving people
Post Purchase PRO Podcast - Episode 38 - The Power of Networking
Follow us on Facebook here: https://www.facebook.com/postpurchasepro
Follow us on YouTub here: https://www.youtube.com/channel/UCUBF
Listen to the podcast here: https://www.postpurchasepodcast.com
Networking is like rocket fuel to your business Recording.
Hey, welcome back to The Post Purchase podcast. This is episode 38.
So a little bit different today aren't letting you write down on the counter for me.
Where are we at?
We're at Prosper, 2022, and Las Vegas.
So today, we're going to talk about the power of networking and how networking is like adding rocket fuel can your Business. And that's exactly what we're doing here at Prosper Gregor promoting our private event.
Now, we are after party trying to network with amazing entrepreneurs themselves, just like yourself if you're watching this or listening to this, set up as literally 20 feet primary. And Danny, right over there. There's Danny.
He's he's running the. he's the emcee.
So networking, man, what does networking done for your network?
Well, Sean, I mean, I think you were the first person that I actually intentionally tried to network with and my whole life, and it ended up writing this, creating what? Like a decade worth of nonsense, right now. I think I reached out to you to intentionally network, that was 20.
Never know.
2012 or 2013, and I guess I was 13. Yeah.
It was 2013, and you had kind of moved on to a new part of your career. And it was just the perfect timing. But the point is that I would never have been, in the situation that we're in today without that without reaching out to intentionally network. And the whole point of it, Shaun, was to just honestly was to reach out and just say, hey, John, you know, tell me your story. Give me. Give me like, the roadmap that you followed in your life.
And that was, that was my honest intention, was just the here, like, how you created success in your life and, And by doing that, it turned into a lot more, which I didn't expect, but the power of networking, John has been like a thousandfold. So, I know we've paid for a lot of networking over the years.
We've been to some really high-end mastermind but nothing has been as impactful as like actually seeking somebody out who has done what you want to do and then sitting down and having a real meaningful conversation. That's why we're here in Las Vegas.
That's exactly why I'm half bidding, because I remember, you came in as an intern into my company, when I was probably your age, actually. I was like 30 to 33.
And you came in as an intern, and then, like 2 or 3 years later, when you reached out to me, it was actually by text message. You said, hey, do you remember me? Apparently found my phone number online, and you say, I'm looking for a mentor and how fitting is that today. I just
Hello Shawn Hart, along with Seth Stephens here, with The Post Purchase Podcast, Episode 37 today, Seth, and we're talking about the importance of using social proof in your business, and your product offerings in your sales, and that sort of things.
Yeah, guys, every single day, it seems like we're always astonished by the power of social proof and the power of the negative side of it if you don't have any right, Sean. So, we all know that several years ago, there was a big scandal in Amazon where a lot of sellers got shut down, they got a bunch of reviews removed, and they had paid thousands and thousands of dollars to have that on their listings. But why were they paying for that?
It's because the social proof aspect is so valuable to their business, showing other consumers out there that they're not the only one making this decision. So, Sean, let's dig into the power of social proof. What we can do about it, and the strategies that we use every single day.
Right. It's so powerful because as humans, we have two things. We don't want to be the only one, and we want to be a little bit lazy.
So, the more chances that we have to show other would be prospects are buyers out there, that our product has been voted, no as as being feasible for a particular challenge or whatever your product does by other buyers. We all do it, We scroll through Amazon, we look to see who has reviews, we look at the price, we see some images, and we make a decision based on that. I can't tell you said anytime that I've ever gone in and physically read through all of the reviews, all I want to see as a buyer because I know I'm already protected by Amazon. I want to see the other buyers out there, like me have purchased the product.
We know that we're OK right?
Now, here's, here's a Let me just give you an expo zay here on the way I like to shop.
If I'm buying a product that I think is a tiny bit little shady, maybe you might not perform for me. I don't look at the five star reviews, I go look at the one star reviews to figure out what people have a problem with it, all right? So, how can we use social proof in our listing when you're listed on Amazon?
Obviously first and foremost, get some reviews, some product reviews, some legitimate product reviews, that are natural and organic, you don't want the type, that's an entire paragraph of sales copy, that we all know you wrote and sent to your friend to review, you're right. We want natural reviews, like, wow!
I can't believe how great this product reforms. I love the customer service, You know the quality is amazing.
And then, Seth, what about these video shorts, and I know you've always been a huge proponent of how can we use video shorts to influence that social aspect of? hey.
I'm not the only buyer out there, Yeah. So, videos are even more powerful, and they're even, though the most powerful, when they're obviously not marketing, so that means that the video, a video of your customers actually using your products that are real. So, we've actually looked at the data on the backend of Amazon.
They can show you how many people are engaging with your different video reviews, the video shorts that are on your listing and the ones that always get the most engagement.
Shaun, are the ones from real customers that look legitimate, like they shot it with their cell phone in their house, talking about their real experience with the product, because everybody knows that marketers are out there are trying to make it seem like they have reviews. But that's just marketing.
So you don't have to worry about soliciting these wonderfully studio quality reviews or videos because they just don't work
This is the post purchase podcast, episode 36, All businesses Trust, Seth and any valuable brand and valuable business is not about the product is it.
It's about the people, Seth. Welcome to episode 36.
Yeah, Charlotte. We talk about this all the time.
In any business, to do a transaction, to make money, you have to provide value to a human. And a lot of times, I know in our industry being Amazon sellers, we kinda forget the humans on the other end of a donut shop.
We view the order IDs and the transactions that come through as these little digits, and we make some money, but really, you have to build trust with the people on the other end and on the other end of those transactions. Right, John?
Yeah, definitely, And as I explain that, check your Mike settings, because I think you have the wrong mike. So, what happens is, is a lot of us online sellers. We get a little bit spoiled with the quick and fast success.
You know, whether we're selling on Amazon or through Facebook ads, and we just tend to focus on creating those transactions after transactions, and you've probably heard me say it before Seth, but to me, when your business is dependent on those transactions every day, it's like you wake up every morning, unemployed, looking for a new job that is a new customer.
When in reality with just a tiny little bit of nurturing and planning, what we can do is create a real relationship with each customer, OK, and then nurture that relationship or mutual reward, mutual value.
The customer gets more value from you, buy better customer support, and then they opt in and get nurtured through your e-mail follow-up sequence. Which results in more sales, better paid drinking and higher reviews specifically for Amazon sellers.
Yeah, exactly. So, just think about any business that you do transactions with, or you do business with, regularly, if there's a trust there, Think about Apple and what you expect from their products and their customer service, and all the interactions that you have to think about, what you expect out of Amazon. And so, the thing that Amazon sellers really * up on is that they have an opportunity to build trust with their customers, but they choose not to, because all they do is let Amazon ship the brown box with their packaging, it, Customer opens it up, those, the packaging away. And then that's the last time that they ever hear from you.
The last time they look at their packaging is the only the only effort you're putting into a relationship, Whereas Apple or Amazon is constantly following up with you as a customer trying to build the trust, trying to come through for you time and time again, so then when you have an idea to make a purchase online, you think, I'm gonna go back to Amazon. That was a wonderful experience. I trust them, you know, that's why you and I shop on Amazon everyday. Shawn is because the trust, I know if I'm not happy.
I can return the product, but what are we doing as brand owners to instill that trust in our customers?
So, to give you some example, Xan of things that you can do, first of all, look at the product experience that your customers getting. Look at, the packaging that you're presenting to your customers. Look at the follow up that you're doing with your customers. Look at the support around the product and ask yourself, If I was my own customer what would I want? If I just bought a hula hoop for instance, what would I want to see in that package? What would I want to see supporting that product? So Sean you have any ideas for them so they can start to stew on a way to build a relationship. Even though you're shipping them a product, how can you build a relationship with the customers start building. T
Welcome to The Post Purchase Podcast, Episode 35. This is the episode set, where we're going to talk about creating relationships and joint venture partnership using influencers to help your business.
Welcome to episode 35 folks, Seth. And I are going to quickly walk you through our process that we've used to develop relationships with, quote, unquote, influencers in our industry, and how you can use this exact same strategy to help grow your sales. Whether on Amazon for physical products, or if you're doing digital, products delivered online.
So Yeah, so actually show on this is probably one of our most profitable strategies that we've ever used. Whether we're selling physical products or digital products, it doesn't matter. So, the premises, guys, that there are people out there that have already spent a lot of time, and a lot of money to aggregate your ideal customer. They have brought in people that would also be interested in your product or service.
So, if you can just develop a relationship with those people, then you can form a profitable joint venture partnership where, you know, like in our case, Sean, we've done this successfully with products or bloggers where we've taken our product to them and allowed them to make an offer to their audience for our products. So we're gonna get into those details.
But just realize how powerful it is to be able to tap into somebody who has already spent a lot of time, money, and effort, to build your perfect audience, Sean?
Yeah, exactly. So this is not a one and done type of system. What's required here is ongoing, step by step processes.
These are multiple touchpoints and multiple exposure to your, let's call it your dream, customer base, or your dream influencer base, OK?
It's not like, you know, reach out to somebody one time and asked for a favor that would, that would make you what what Ryan Miranda calls an *. Don't be an * continually asking for favors.
What you want to do is reach out and say and I know this is going to come as a surprise Seth but what can I do to help you, what can I do to add value to your community? What can I do to serve your audience and that entirely changes the entire script and the positioning.
And it's not like you know to be successful in this set. It's kinda like mowing your lawn. You can go out there, mow your lawn, right? and it looks great for 3 or 4 days But guess what?
If you get a little bit of rain and a little bit of sunshine which is not typical in Indiana where you are this time of year. But the grass is going to grow back.
If you want to stay on top of it and continue to have a successful lawn, You know what? You gotta mow it every week and that's how you approach this.
You're planning tiny little seeds every day, every week, systematically, and you're not expecting for every one of those seeds to grow into 50 foot tall tree, producing fruit, All right? Some seeds germinate. Some seeds don't write.
Some get blown away in the wind, some get just the right amount of nurturing and sunlight, and and water, and they sprout into something amazing and surf.
I know that you can attest to this as well.
Some of those tiny seeds that we planted years ago are now producing an abundance of fruit for all of our businesses.
Yeah, so let me give you an example, Sean, of how we actually had this play out in our Amazon business.
So you probably remember, if you've been listening at all, the product that we sold early on in our Amazon journey, which was a Bamboo Pillow.
Well, one of the strategies that we used was this joint venture
This is the post purchase pro podcast, episode 34: How to Accomplish Anything in Your Business with Tiny Steps.
Welcome that Sean Heart, along with Seth Stephens, a co-founder post purchase Pro.
Seth today, we're going to talk about how to accomplish almost any task in your business or your personal life, to be exact, by cutting it up into tiny, tiny steps that could be repeated.
He was kinda funny that you brought this topic up, because, over the last week, Sean, I've been talking with several business owners, especially business owners in the Amazon space, and this keeps coming up. It's like, how do you scale? How can you break your business apart into different processes? How can you get somebody in your business to help you along the way?
So when you started talking about, you know, the way that we've been able to build businesses is to break, break a big task up into small, tiny little steps. I got all amped up and ready to have recorded this today. Sean?
Yeah, so what brought it up to me was the you know, the we all talk about opt in about the four minute mile.
No, so the four minute mile it's it's easy to overlook the story.
But when Roger banister broke the four minute mile on May 6 1954 Oxford University, UK, I think I got that right.
What people often overlook Seth is that it didn't just walk out there and start training for a four minute mile, they didn't just jump on the track and decide to run a four minute mile.
But what what people forget is that a lot of people, a heck of a lot smarter, than Roger banister, said this is impossible.
The human body cannot achieve this but, luckily, mister Banister did not approved, did not agree with that theory.
and a lot of folks know obviously that the four minute mile was broken and that within that year that that record had been broken a couple more times pretty quickly.
It expanded the mind into what was possible, but the most important lessons that the thing that stands out the most to me is that when Roger went out to do that, he didn't do it in one city.
First, he trained to see if he could get to the point, his goal was to do a quarter of a mile, in, in 15 minutes, right? Or, I'm sorry, in one minute, I'm reading over here at the same time. So, you can't go out there and say, hey, I'm going to run a mile in four minutes.
No, he says, I'm going to run a quarter of a mile in one minute, OK?
Check, was a tiny step.
Now, let's see if I can do a half a mile, right, in NaN, check.
Now, we'll see if we can, oh, my gosh. Yeah, see, I'm getting my back's backwards there.
But the idea is, is that, know, if you want to complete a mile in four minutes, cut it up into tiny, bite sized pieces. Right?
All right, Do you're, you're, you're a quarter mile, and in one minute, you're half a mile, two minutes.
And then, once you accomplish that task, go out there and do your, three quarters of a mile, in three minutes, and then finally, he was able to go out and break the four minute mile mark.
Legend has it, you know we weren't there, because it was 20 years before I was even thought of, is that the time was three minutes, NaN.
The fact, Seth, that's so profound, to me, is that Roger banister cut that up into small, bite sized pieces. So when you think about it, one of my favorite authors, Evers, Augment Dino.
And if you ever get a chance to read or listened to the book, it's called the greatest salesman in the world. And one of the quotes the og says in th
Welcome Paul Baron, Paul is a multi-million dollar Amazon seller, amazing dot com, instructor, and an expert consultant on chatbot chatbot, marketing automation.
His brands have received consulting from Shark Tank, Barbara Corcoran, and I've been featured on their Rachel ratio in Forbes Magazine, on televised and print news, and in national magazines and blogs as founder and CEO of Messenger Bot University. Paul teaches Messenger marketing automation strategies, which leverage ManyChat for product launching.
Ranking, list building, and review generations to generation to Amazon and e-commerce, sellers. Paul? Welcome Paul, welcome to the show. This is the post purchase podcast. Been really stoked about this. Looking forward to it for several weeks, but in fact I tried to strong Army into doing this interview last week, but you know, always tap on the brakes on me.
So Seth it's been what, two months now since we got to choose to hang out with you on the beach over here at our at our I can't say the name or retreat. That's a function, as you know. So looking forward to catching up with you here and finding out more about you. Paul had a great time with you over there Today.
We're going to talk about the importance of list building, Amazon control, the definition, your definition of what is a brand, and then what to expect from these Messenger bot flows, I like to say ManyChat likes to make fun of me. So we'll just call Messenger, bot blows, Paul, say hello and introduce yourself, and we have a ton of cool questions.
Yeah, So, good. I felt like my voice is cracker. Yeah?
Yeah, nice to be here, it's It's funny, We first met what this fall.
I mean, we met over Zoom Was it, or enter a video chat before, and then in person, it's crazy, because I don't know why it took us this long to meet because I've been preaching the same thing.
You guys have been doing 40 years, which is basically why the aren't you guys building a list?
Like, it doesn't make sense to me with most picture people, but, yeah, So, yeah, Messenger bot University was, was iteration one. It's actually chat, Chat Marketing University, now.
And I started another agency, one, another agency there, um, put pause and putting out new content, Start an agency called a chat agency.
So, I've been very busy with, not just messenger. It's now Instagram direct and whatsapp.
So there's all kinds of stuff that you can, you can bug people on now.
**And my seven year old is in Cub Scouts and we're and
Paul Baron**
Companies: Chat Marketing University and The Chat Agency
Role: Founder & CEO
Phone: on request
Email: paulb@thechatagency.com
Skype: on request
Zoom: on request
LinkedIn: http://linkedin.com/in/jpaulbaron
Websites and Links
ChatMarketingUniversity.com
https://www.facebook.com/chatmarketinguniversity
TheChatAgency.com
https://www.facebook.com/therealchatagency
https://www.instagram.com/thechatagency/
We have to get that first and most important yes, before the momentum starts working in our favor.
This applies to every area of your business.
This is the post purchase Pro podcast, episode 32.
The first, yes, the slippery slope concept.
Welcome to episode 32 everyone, whether in life or in business, doesn't matter, if you're like a lot of us, your business is your life.
We need to influence others to take action. Sometimes that action is to their benefit. Sometimes it's for our benefit, or like it should be said, it should be mutually beneficial.
Don't start with the hard questions. First, though, That's what we're going to jump into.
We have to get that first and most important. Yes.
Before the momentum starts working in our favor, this applies to every area of your business.
Set, the beer ever tried to push a car, or ask for a first date or get your child to clean his room or ask someone a stranger or per in for a favor. Have you ever tried to sell something?
Getting that very first and easier.
Yes, put that in quotation marks, yes.
Is the most important thing that you can do and spend your time on today.
We're going to talk about ways that you can use to get that first yes, Ryan Maren, author of 12 months to one million, he says, don't be an *, meaning of course all you ever do is ask for favors, you have to give birth, not reciprocate.
Reciprocation is the job of the S E, not the ....
Yeah, definitely. Sean, I love this concept because we apply it every single day in our businesses and our life Don't way. I mean, when you're trying to accomplish anything with people, you don't want to come at them with, like, a huge, a big, big, big, big ask, right? You just wanna step them into it. And I think we've talked about this before, but the first thing that comes to mind is when you're at Disney World, and they just asked you to get in the line. Don't they don't show you how big the task is. It's just, yes, I want to write this ride. And then they show you the first little bit, and then they step you into it. So think about that with your customers, or in your own life.
I mean, when I asked for a favor of my children, for instance, it's like, Can you clean up no guru? And it's like, well, that seems like a pretty big, pretty big chore. Literally, Sean, I just had this conversation with scarlet the other day.
She had all these different toys out and I was like, can you just pick up the, the Tiles. And she's like, yeah, I can do that.
Then she says she doesn't like it at first. It was too overwhelming, but she was able to do one toy and then the next door. And now, you know, eventually the rooms clean the same thing. So I love getting the first the first ask, right?
Yes.
And you just told me a story said Speaking of that, I called you a manipulator because, you know, we were all kids once so we know what it's like.
But if you just say, Hey, can you pick up that trash? Can you pick up that toy?
Can you make your bed at the end of the day?
They cleaned the room, you know. They didn't even see it coming. So you just told me of a story about a non-profit organization that was doing a study on a college campus where they were asked him to take kids out on an adventure. Repeat that story. Would y
Welcome Emma Schermer Tamir. Emma transforms are insatiable curiosity into conversion spiking copy as Co-founder of Marketing by Emma.
She's helped over 650 businesses around the world, boost their sales, building their brands through authentic, compelling cup, excite your dream clients, and turn your websites, your Amazon listings or more, into effective sales machines with the Amazon team. Welcome, Emma, we're so excited to have you here today on the Post Purchase podcast.
Thank you both, for having me. I'm really excited to be here with you today.
Yeah, great. So before we get started, Seth, why don't you introduce or bring the first question for Emma, and then I will follow up. So, welcome again, So take it away.
Yeah, well, before we get too far into this, Sean, I just wanted to kind of, re live some moments from a couple of months ago, Emma. We were able to all come together in this amazing beach house. We call it the retreat, right? And Emma was the life of the party, brought in so much energy, and as soon as, you know, as we're wrapping up the event, we knew that Emma was definitely someone, we wanted to get her message out, and bring her on the podcast to share, Because what she shared with us over that weekend was amazing, where her and her team are able to dramatically help Amazon sellers make a lot more sales. And some of the things that she shared with me, we want to kind of extract it from her today.
So, Emma, let's take it all the way back, and kind of, you know, tell us a story about how you discovered marketing, how you kind of got into this world, and what kind of set you on this path.
First of all, I think this is the first time in my life that I've ever been called the life of an apartment.
Wallflower.
So, I kind of fell into marketing.
I was always a strong writer when I was younger, and I was just taking jobs, even during college. And whenever a boss discovered that I could write an e-mail.
Well, they're like, well, do this newsletter, or we have this blog, or, you know, and so I just kind of fell into it that way before I even had an official marketing title.
And so as I started to have some of those opportunities, I began to just grow more interested in, in that space.
And I think what really grabbed me about marketing is that it allows you to explore so many different facets of things, so it's not just about how to put words on a page. It's understanding human psychology and the impact that choosing one word over another word can have on whatever behavior it is that you're trying to get from somebody. And so that's what really sucked me in and sort of took me on this journey to where I am today, where I own my own copywriting firm.
That's, that's beautiful. So, as I said, we gotta change to hang out and get to know you.
And your wonderful, bouley energetic has been a really good time.
He makes me feel lazy, because he's just so full of energy.
Me, too.
I started to put in college, and in my coffee, after you talked about it. And now, you can see my cruise speed are kind of going away, dissipating a little bit.
So you like you like the collagen.
Yeah, it doesn't just adds to my coffee, adds a little bit, a couple of calories and makes me feel like I'm doing something good for my body.
So yay for me.
Well now I have an alien like LED mask that I've been trying out that's supposed to stimulate collagen production and minimize fine lines.
So if you're in the mood, spend a few hundred joking about that
This is the post purchase Pro podcast, Episode 30.
Your buyers on Amazon are real people. And when treated like real people, they're willing to buy more from you and for a longer period of time.
Welcome guys to the Post Purchase Pro podcast, episode 30 today. We're gonna be giving you a high level overview of our kind of our motto around here here, Build, nurture, and profit. So if you think about what we're doing every single day, Sean, it's post purchase marketing and what's that all about? It's about building real relationships with their customers, nurturing those relationships and providing more value. So it's genuine and then profiting from that ongoing.
Yeah, for sure, so, obviously safe.
As you know, and as those of you listening, watching out there, owning the customer list for your business, It's only the first step.
Albeit, it's a very important step because, especially in any direct sales business, the customer list is the most valuable asset of the business. It's not the vendor relationships. It's not the trademarks. It's not the trade dress in. Most cases, it's the customer list, right?
Your buyers on Amazon are real people. And when treated like real people, they're willing to buy more from you for a longer period of time.
19:03
All we have to do said is give them the opportunity to do more business, and it all starts with the customer list.
Yeah, and on Amazon, Sean, it's even more important like building a list of your real customers.
E-mail, and phone numbers, is the only marketing asset that an Amazon seller can own and leverage to produce results forever without any additional costs. Like Amazon's got us on this train ride where they're just trying to keep us addicted to their ad platform. They're always rolling out a new way to advertize. But what does advertising mean?
Means that we have to pay them money to make a sale, right. So, they're extracting more and more dollars from us by releasing headline ads and sponsored ads, and, you know, off of Amazon, retargeting ads, like, that's all great. And it does increase sales, but think about, every single time that you do that, you're paying the money and you're reducing your profit.
So, building a customer list of your real customers that want to do more business with you, that you can, like, what's the incremental cost of sending in additional e-mails on it? It's like nothing.
Like you penny and low quantity.
Yeah, So, you can, it's like media that you can engage at no cost, It's ads that you can run, basically, at no cost forever like you own, that. Do you own the traffic forever?
So, as an Amazon seller, it's kind of silly that we would ignore the only free source of ongoing traffic, But it's obviously not the best thing for Amazon, because Amazon gets paid every time you buy one of their ads. But if you can control the traffic, it's the best for your business.
So, we often talk about our mantra, as you said, in the, the title of this podcast episode is Build nurture Profits, but just think about that for a moment.
You cannot profit until you nurture.
But, again, you cannot nurturer until you bill.
So, we have to do it in this order.
First, we build, all right. We have a list that we're building, collecting, harvesting, whatever you want to call it.
We nurture that list, right?
further enhancing the relationship and then we profit from the list, but not out of order.
If you profit first, before you nurture, guess what? You never have an opportunity to nurture.&a
This is the post Purchase Pro podcast, Episode 29.
This process, finally, let us drive external traffic to our Amazon listings and make it profitable, while increasing our search term ranking.
Welcome, guys. Today, we are super excited to be talking to you about something we've been working on really heavily for, what? The last seven months or so, Sean.
What we've kind of figured out is a way to finally be able to drive external traffic.
And when we say external traffic, we're talking about buying Facebook ads, buying YouTube ads, Google Ads, anything that's external to Amazon, and driving that traffic back to Amazon at a profitable rate, Meaning, we can increase our search term rankings while Profitable. This is a game changer, Sean?
Yeah. Definitely what we're talking about is our what we call our Amazon A zero B funnel AOV. Obviously, Seth being average order value.
You see, most sellers, Amazon sellers, we seem to be in tune to, or at least we somewhat believe the Amazon will reward us for external traffic, but the problem is that we're paid too much for these clicks.
When you can control the customer's ordering experience, then you can control the order value. This is what I am talking about when I say AOV funnel.
It, it's a, it's, it's just a simple but smart ways to bring up the average order value in your customers shopping cart.
And that's what we want to dive into, Right, so, most sellers have tried this in their business if you've been around a while, you've, you've got the bright idea? Hey, if I could just buy traffic from Facebook. If I could buy traffic from Google and have them checkout on my Amazon listings. I'm gonna get all these benefits, I'm gonna make more sales, I'm gonna increase my ranking. You just, you think that that's a good idea, and it really is, but the first thing you have to do, to make this profitable is you have to bring up the average order value, and I'm gonna give you an example here in a minute.
But if you didn't know this, Amazon gives external traffic a ton of weight when it comes to, they basically have like a point system for your rank.
And if you can get high quality, external traffic to come and land on your listing, regardless of if it converts, are not, then you move up the search results. You get more organic presence in the rankings. So it's really, really valuable.
The problem is that that traffic is expensive so in the past Amazon what sellers were try this and give up and then they would skip to the easiest path Which was just to give their products away using rebates, right? We've all done that.
Where we got a little bit lazy, But now Amazon really has said no, no more rebates.
They put it in writing do not do rebates anymore. And it's actually a good thing, Sean, I think, because it forces Amazon sellers to get better at real marketing.
Exactly.
You know, we often overlook this fact set, but Amazon as a whole uses its own form of what we may call a sales funnel.
And they do that with our frequently bought together section, what they call subscribe and save. Or, you've seen versus at all three at a car. that's also known as, buy it with, or, you know, products related to this item.
Amazon's intention is to increase revenue and customer experience. so they know, based on historical sales data, that anyone who purchased this item also purchased this item and this item.
So not only does that help you make a better buying decision, or a more informed decision, rather, but it also helps Amazon increase revenue. So with the ... funnel strategy, you&
Follow us on Facebook here: https://www.facebook.com/postpurchasepro
Follow us on YouTub here: https://www.youtube.com/channel/UCUBFB-X6OhMbzT33Zfo3eew
Listen to the podcast here: https://www.postpurchasepodcast.com
This is the post Purchase Pro podcast, episode 28.
This is by far the best way to launch any product on Amazon right now.
Hey, welcome, everyone.
Recently, Seth and I had an exclusive but very exclusive interview, well, someone who's very close to the 89 algorithm at Amazon, yes. I know that sounds cool, right?
What we were able to do is we accidentally confirmed a very longtime assumption that is this.
We assumed that sending high quality traffic back to Amazon from an outside source spike the algorithm and result in higher page rank.
And that's exactly what we were able to confirm when we were talking to this person who will remain anonymous. For obvious reasons, It's going to be exciting. And I'm actually going to play a portion of that recorded interview for you. So you can see for yourself why we're so excited about this breakthrough set.
Yeah, and actually, Sean, we actually even had to disguise his voice a little bit, because he doesn't want this to be kind of like public, right? But it is so exciting to hear that the results that we've been getting in our business, he confirm that everything we've been seeing is actually true. So, what we kinda got clarity around was that Amazon actually grades.
The traffic that hits their pages, they're actively tracking the quality, the source, and they're giving the traffic different, you know, quality scores, basically. So they know, if somebody hits a listing, or a search results page, or whatever page inside of their website, they know whether that's an existing customer with all that buyer history. They know whether it's a new prospect that's never purchase before, and they know whether it's a spam clicker from a third world country, right?
So they're tracking basically the, the weight, that they should give, each one of the clicks. And they actually do give them give them dramatically, different weightings. So here's the most exciting part because Amazon actually will reward you and your listing with better search term ranking.
Just by having a real Amazon stoppers, people that have proven to be shoppers' before I have actually made transactions.
Just by having those people visit your listing, they don't even have to make a purchase for Amazon to give you credit.
It's like a point system, so by having a real, high quality customer, come back to your listing. You get more points, And by having more points, then you move up the search results.
So this means that you can launch your product if you have a source of high quality traffic, and never actually having to make any sales. So, you know, this is really, really exciting. Schott.
Yeah. Definitely.
So I want you to think about when you say high quality track, when we talk about high quality trip, That's not traffic from some Chinese website that does rebate launches. It's not traffic from your friends and family. Amazon tracks every single person, every every consumer visits the Amazon platform, and makes a purchase like you. And I know I shop almost exclusively surf on Amazon, so I would be considered high quality.
The reason I am just because Amazon knows the lifetime value of me and the purchases, all the purchases in aggregate that I've made on their platform.
So, what I'm saying is, send me to your listing to bro
This is the Post Purchase Pro Podcast, episode 27.
Once we sold that business, we immediately created Post Purchase Pro to help other sellers achieve similar results.
Welcome to episode 27. Today this is we're finishing up part 5 of 5 of our origin story. We're going to talk about where we are today.
So picking up where we left off, you already know that Seth and I had created our Amazon Seller Coaching program, and we were working with hundreds and hundreds of clients, off and on, all over the world.
And what that expose those to, was a lot of amazing strategy set of what other sellers were doing to grow their Amazon business more profitably and more rapidly than we were seen in other parts of our industry. So, we had grown that coaching program to know, a level set that you and I were comfortable with, and then we ended up selling that business, Which was good because once we sold that business, we immediately created post Purchase Pro to help other sellers achieve similar results. And that's where we're at today.
Sean, so, going back to what, maybe two years ago, roughly. We sell our coaching business. And we're finally, we feel caught up, right? We've, We've sold the majority of our brands, we sold, our coaching business.
Now, we're feeling really good and we can finally focus on our favorite part of the business what we've been working on, kind of our entire lives, the marketing, the sales side, kind of like generating more sales is what's always got us more excited. So when we were able to do that, Kind of give it our total focus and do that for other sellers. That's when I got really excited. And so now, we do that with 300 plus clients and post Purchase Pro. Right now, it's growing every single day, but we get to kind of do what we love and help sellers growth their sales, grow their reviews, increase their organic ranking, all by using the techniques that we kind of pulled from direct response years and years ago, kind of part one of urgent, sorry. So, it's been a lot of fun.
Yeah, it's almost the marketing part of our Amazon business for me has always been the icing on the cake. It's why I wake up every day. So with post purchase Pro, being able to only focus on the things that I really enjoy doing. And that is, using old school and new school marketing techniques to generate more revenue. More ranking, higher sales. And it just being able to grow Amazon business more rapidly. I mean, I will jump out of bed every morning. It's like, I'm going to work to play. You know what I mean?
And being exposed to all of these thousands of successful Amazon marketing campaigns, all over the world, Across almost every single vertical set, gives our clients, what I like to call an unfair advantage. Meaning, you get to gain the experience without getting the scarps. So you skip all of that BS. that doesn't work.
And our clients are able to focus on their Amazon Business Create and Brennan sales while our entire team. But Post Purchase Pro does what we do best.
And that is all of the after.
Sale marketing, where we increase, we increase your revenue on Amazon. By taking your customers back to Amazon to purchase more purchase, more often, by higher priced products. Lead Better Reviews. Refer your products to their friends and family. It's amazing it's like all of the sweetness or the icing on the cake for any Amazon business. I love to do it every day and that's what That's what we do at post purchase process.
Yup, and Sean, we just have a huge advantage not because we're better or anything. We just have way more experience and we have data, right?
I mean, if you look at what we've done personally, launching over one thousand products and testing, what we're talking about with post purchase
Follow Us On Facebook
Follow Us On YouTube
Download The Free Tools Here
This is the Post Purchase Pro Podcast, Episode 26.
When you have this audience, you can launch any new product to it successfully over time.
In today's episode, we're going to discuss something we call the Amazon Tripwire.
You see the concept is this: if you have a product that's very competitive or what some would call a high barrier to entry product, maybe it's a very expensive product or Seth maybe there's a lot of competition, or maybe the manufacturer has a very high ... or minimum order requirement.
So instead of putting all of your time and energy and your investment, your nest egg into that one single product that may succeed, or maybe it'll fail, right?
What we like to do is find what we call a tripwire product, or a gateway product, sap, and, and the best way to approach this.
For example, let me give you an example of a product we sold It was A memory foam pillow.
It's like a 50 60 dollars pillow.
In most people's opinion, that's going to be an overpriced pillow. So it's really hard to get into that. That market, there are a lot of competitors out there.
M O Q is like container loads, plural.
So what we were able to do successfully is find a product that sort of compliments the pillow product. Another sleep product that was low barrier to entry, meaning like a simple cut and sew product, low cost, but very high demand. So we came up with the sleep mask.
Now, if you look back at Amazon 2014, 2015, those sleep mask were a very popular product.
So imagine if you want to sell the pillow.
But the pillow cost, you know, a quarter million dollar investment.
And in three months of your life, to build a perfect listing, the perfect brand.
But you don't really know how to launch it, right? Because it's so competitive. What we did, was, we launched a Sleep Mask.
We were able to sell several hundred thousand of these sleep mask, which were also highly competitive.
But we used it as a break, even, lead magnet.
In other words, sell the product at a very competitive price, and then be able to leverage the customers, who bought that product, to build a list.
To sell the product that we really want to sell, so that I explain that, Right.
Yeah, I think so.
2:35
I can try to add a little clarity for, for everyone here.
2:38
So, guys, what we're talking about is using a high volume product that doesn't cost you very much, and to sell that product for the reason of building a list.
2:49
But then, you can use the list of customers to then sell the product that you really wanted to launch.
2:55
So, I think the sleep mask is a perfect example. Shawn? So we had an advantage in the sleep mass market because we were selling at breakeven.
3:03
We had no intention of making a product. We wanted to sell as many units as possible.
3:07
So, you know, if you buy, if you're selling a sleep mask for $4 in the markets at 8 or 10, that's a big advantage.
3:14
But, but the secret strategy that no one else could see is, you know, we had a card inside each one of those sleep mask and it said something very appealing to a sleep customer. They would then come and sign up on our opt in page, giving us their e-mail and the right to market to them again.
3:32
And so what we would do, is every single time we'd sell a Sleep mask, we'd have an opportunity to have that customer in our list that we could then sell a pillow to. And, you know, a fraction of those sleep mass customers did, but we would sell hundreds and hundreds of this product every single day because we were the price leader.
3:48
And every single time we sort of sleep mask, w
Follow Us On FaceBook Here
Watch Us On YouTube Here
After collecting one point eight million in profits for two years, we sold that business for three point six million dollars.
Hey welcome everyone.
If you missed Episode's, 21, 22 and 23 go back and listen because those were the beginnings of our origin story that we're going to be continuing on today. We have a really special on where we get into selling a business and what that looks like for Amazon sellers and e-commerce businesses.
How you value them, where we were in the process, and how excited we were to get that first deal done in our Amazon business, Shawn. What do you think?
Yeah, definitely.
So, Seth, if you will remember way back to 20 14, when we began our journey on Amazon, we joined forces.
After we met in 20 13, we decided that we were going to create this business, specifically leveraging the Amazon platform to grow businesses, and then sell those brands, as micro businesses, if you will, once they reached a mature enough state.
So that was our plan from day one, and since then, we've sold dozens of Amazon businesses. But the very first one is always special, right?
No, I brought this pillow into our mix, because a friend of mine, Ryan had brought it to my attention to these pillows.
We're selling, in a big way, at these live events, like state fairs, trade shows, and things like that. So, when I brought in the pillow, you were a little bit annoyed, actually, because I had allocated a huge part of our inventory budget into buying these pillows and in huge container full of pillows.
When we were actually used to getting small packages of silicone products, pizza cutters, bachelors, and things like that.
So when I told you had to order 10 containers of pillows, I don't know if you remember or not, but you were like, I don't know about that, we don't really have the cash to take care of that number. Remember saying set the worry about it.
We're going to sell the existing inventory, and then use that cash to finance the ongoing containers.
And it made you a little nervous, because our cash, even though we had earmark about a million dollars for inventory for growth, that was going to take up a huge percentage of that as we were growing. Do you remember?
2:35
Yeah, definitely. So guys, what this looked like was, if you're familiar with, with financing containers, normally a factory would say, we want 30% down. 70% do when we're going to ship the product, right? So what Shawn was pushing us towards was placing an order for tin containers or product.
2:57
So we had to put down 30%, at least for the first few containers. And then as the as the bills come do as the products that we would pay off, the 70% balance. And then the inventory would ship.
3:08
And, you know, when you are a new company, that's pretty stressful.
3:12
Because you don't really know what is going to happen, you know, with all of this inventory.
3:18
And, luckily for us, we, we identified that this product, that we're getting ready to walk you through this, this exit story, wasn't opportunity. We knew exactly how to execute on Amazon, and, you know, in the last episode, I think Shawn is where we shared how we took that business from $30,000 a month, to $300,000 a month, just using one little strategy. So, that was, that was a, you know, a nerve wracking time for me shot because that was the first time where we were. We had the lead with way more inventory than I was comfortable with because we were outweighing all this cash, rig
Join us on FaceBook
Follow Us On YouTube
Grab your free copy of Ryan's book on us here (first 100 only)
Why am I holding a flame thrower right now Ryan?
Because this podcast is lit!
Not reading your book is like taking this pile of cash and setting the **** thing on fire.
Your book is on fire, my friend and this podcast we're going to make sure every single person in the industry knows about it.
Clickbait will get them there, alright.
I love this interview already. All right, so.
You're, welcome Ryan Moran welcome Sir Serial Entrepreneur, Author Investor founder of capitalism dot com, Host of the 1% Podcast, a father, like myself, Browns, fan and Future Owner of the Cleveland Indians, now known as the Guardian's, He started his first business, the age five, so in hand drawing pictures for just a penny each, and then quickly pivoted into trading baseball cards from age 6 to 10.
Then started numerous online businesses as a young man, now, Ryan is known around the world for his approach to creating businesses and then investing the profits intelligently. We're so excited to have you here, Ryan. Thank you for joining us. Gentlemen, thank you so much for having me. I am blown away by her kindness already. Thank you for the kind words. Well, it gets better. Just get into it. Yeah, guys, we are so excited to have Ryan with us today. You know, Sean and I, every single week are talking to you about our what we thought was a unique approach Amazon until we got exposed to how Ryan approaches that. You guys are gonna love what he says because he thinks just like us. Welcome Ryan! we are so excited to have you here. Let's jump into a little bit of the shot.
Yeah, definitely.
So, before we get into the book which we're so juiced up about, tell us who is Ryan Moran today? Who are you, what are you all about?
Yeah. Oh, isn't that an ever moving target? If not, I don't know.
Entrepreneur capitalist first philosopher by night.
So, my question is so interesting.
You know, an entrepreneur from birth, I couldn't breathe if I was working for somebody else and yet, still there are days where you say is, is this that? Is there more? I think the curse of the entrepreneur is being capable of so much and always expanding in those capabilities and just seeing how far you can go. So, I mean, my kind of claim to fame is I help entrepreneurs become millionaires. I have hundreds of them made.
I think my, the reason is because I keep it really, really simple, and help people just take the next step, and the next step and the next step. And if you do the right steps in the right sequence, it creates results, But ultimately, I think we're in this for an optimal life, and money is part of that, and mindset as part of that, and relationships are part of that as well.
So, as a capitalist as a founder of capitalism dot com, I empower entrepreneurs to create from that place, from a, from a life that really gives them meaning. Because I think that when you feel filled up, you end up making the world better.
That's true. Well said. Well said, couldn't agree anymore.
In fact, I love the quote in the book that, you know, if you're not building a business, if you're not building the list and a brand, then you're just moving from one hustle to the next.
And then it was like, wow, all the guys that I grew up with, the ones that I hired when I was in high sch
Join us on FaceBook
Watch us on YouTube
This is The post Purchase Pro Podcast, Episode 23,
Guys, so excited for part three of our origin story. We're gonna try to do two more here making it a total of five parts. If you remember from the last episode, we are entering 2015. This is a wild year for us. We actually launched about a product per business day, actually more than that. We're gonna get into some of those details, but if you haven't caught the first two episodes yet, skip back to episode Episode 21 and 22. You're gonna love it and it'll give you a context of where we are now. You know, going into 2015, we were riding high. Because in 20 14, we had just finished a pretty good year, Shawn?
Yeah, of course you know, Russell Brunson always says that your mess becomes your message. And, oh, boy, did we have a mess. But, obviously, we're gonna get into some of that In 2014, We had just finished our first full year. Did about $3 million in sales in 20 14.
So, you know, we were moving into 2015, and Phil, I'm pretty darn good about it really, because, you know, when we first approached Amazon, So if you remember, we didn't realize how, how, I don't wanna say easy, but how, how quickly we can get started and get optimized, and start seeing some real gains. So needless to say, Seth, we were super excited Enter in 20 15 we've just pocketed three million in sales.
We had our systems, in place. We were ready to go like gangbusters. Weren't robotic.
Oh, yeah, so we get to the end of 2014, and we sit down with our small group of trusted advisors. Like you said, Shawn. And we plan to do $50 million in sales for 2015.
So, we launched 90 products in 20 14. If we're going to do 50 million, we've gotta do way more than that. So, we set the goal of launching a product per day. So 300, I think, 65 product was our goal, Don't even take a day off, just launched 365 products, and we're going to do $50 million.
So, we didn't, we didn't really hit $50 million, But we did grow from three million to 10 million in that second year. That's our second year on Amazon, and we learned a ton of stuff that we're going to be sharing with you guys, that, you know, we should not have been doing the wins that we had, we got to sell our first business. We learned about the power of owning our own audience and being able to send e-mails and what that did for us. So guys, we're gonna be sharing a lot. Super excited. John.
Of course, like you said, Seth, we did fall short of our $50 million goal that I promised. In the last episode. Remember, our, our Steering committee or advisory board, that's the proposal that we gave them. Right? $50 million.
But like I said, we did finish the year strong and collected some really valuable intel that we're going to share with you here. We launched 350 new private label products in our just 11 months, and sold about $10 million on Amazon that year.
3:40
So, some of the pitfalls, some of the wins, several of the losses, that's what we want to lay out for you here. There's some funny stories that happened in 20 15, especially, like, some of the crazy products that I came up with.
3:54
Remember, the bottle cutter or the * stretcher, or the net. When you're tasked, believe me, once that says, hey, we're gonna do, you know, one product per day, on average, for this year, and it's up to me to go find these opportunities, source these opportunities, have samples delivered and then make orders. That's a tall, tall task, isn't it?
0:06
This is the post purchase Pro podcast, episode 22.
0:12
And our very first year we launched 90 products, did $3 million in sales on Amazon.
0:22
Shawn Hart here, with Seth Stevens. Welcome to the Post purchase podcast.
0:26
In this episode, we're going to continue the origin story.
0:30
When Seth and I first began our Amazon careers, I guess you would call it, back in 2014 and January 2014.
0:38
The first year, we had a lot of fun.
0:41
It was a roller coaster ride ups and downs and all around, but we were able to launch 90 products in that first year of Amazon. Now, of course, as you know, not all products were successful.
0:55
But what I really liked about our strategy back in 20 14 was that we had a wide diversification of product offerings and we would launch products, if you'll remember, until we found an obvious winner.
1:10
Then we would build a brand around that winter using what we now call creative cloning, which is, You'll find out shortly, But it's how we would take a winter and expanded beyond, you know, to the point where we couldn't get any more low hanging fruit or easy sales. And then we will move on to another one.
1:30
Yeah, in our very first year, we launched 90 products. I did $3 million in sales on Amazon now.
1:36
Sean, when we talked to people over the years, it became kind of obvious that we did stuff backwards.
1:44
And by backwards, I mean, like most sellers that we ran across would pick a product, spend a long time on packaging, spend a long time on branding. Spend the longtime on, ordering, manufacturing, negotiating all of that stuff. And then they would finally do a launch and see if what they had picked out was going to be received by the market.
2:06
Where we kind of fell into it backwards was, we would pick a product and then launch it immediately just for a test and see if the product that we picked would sell in the market easily. And then if we found that it would, we would call it a winter, and then we would go back and do all that work that a lot of sellers spent a lot of time doing before they even launched. So we had an advantage that we didn't really know that we have that advantage early on, Sean. I mean, we would just find a winter, prove that it could be successful. And then go back and do all the branding work. So we did it backwards from most sellers. So knowing that we launched ...
2:48
products in year one, well that doesn't really tell the whole story because like you said, Sean, we would only keep the ones that we deemed winners. And then we would build a brand around those winners. So, out of the 90 products, a lot of them we actually, you know, sold out, just quit selling almost immediately.
3:09
But the core of it is test the product, find an opportunity, then build a brand around the opportunity shaan.
3:17
Exactly, and you kinda hit the nail on the head there.
3:21
Reminds me of, you know, whenever we would identify a hot market because of the product launch.
3:27
For us, it was never, the product was just a means to find the market. Once we find a hot market and a niche on Amazon.
3:34
Then we would use what I called earlier, creative cloning to take the product that was successful and clone that into multiple iterations. And I'll give you some examples, some of the items that we sold in the beginning set and let me know if you remember, some of these, Remember, the loop band bracelet, making kids where you would take actual tiny rubber bands and use allude to to make bracelets for your f
Facebook
YouTube
This is the post purchase Pro podcast, episode 21, season two.
My business was only two years old. We did $27 million in the final nine months and it sold that business from just over $13 million to private equity.
Guys, welcome to The Post Purchase Pro podcast. This is episode 21, a brand new season, starts our season two of our podcast. Today. It's gonna be 1 of 5 in a series that we're doing about the origin story of our business career guy. Super excited to, to bring to you guys a story of why post purchase marketing matters so much to us.
All of the, the holes that we fell in, along the way, all the mistakes that we made, but then we're going to share with you how we can jump over them now and the successes that we're experiencing after many, many failures, Shawn?
Exactly, so welcome to season two everyone. Thank you for your trust, in your time and attention.
In this episode 21, we're going to talk about our origin story and, it kinda, just because I'm about 17 years older than Seth or so, it makes my origin story have to proceed his. So, we'll find out more about Sets, smoothies and Pokemon cards later, we hope. But it all started for me, when I was a teenager of 16 years old.
I was selling roses, and, know the thing about the rose businesses that, once you cut arose, you can't put it back on the rose tree set, so it was a perishable business.
It didn't really fit in very well with my lazy sort of personality as a teenager, but what we did, Seth, is we would import fresh cut flowers directly from the farmers on the growers in South America. And then myself and my team, and later on, my wholesalers would go out and sell these flowers like on the side of the road and in the van.
And things like that, that I share on some of our earlier webinars and whatnot.
So the reason I wanted to go all the way back to Rosa Seth is because when we were selling roses, it became painfully obvious to myself and our employees of the We didn't really call the customer base or customer list.
It was sort of a route, you know, like, for example, we would sell on this location on Wednesday, over here on Thursday, Friday, Saturday, And what happened was we were able to generate a following, and that following would look for us to be any separate locations. Now, obviously, set, I was creating a customer base and a fall winter customer list. But we just didn't poll that. We call it the route It'd be. Like, I had my once they spot a Thursday, Friday, Saturday, Sunday.
And then, you know, the holidays. it was kind of every man for himself.
So it didn't really become obvious until later when I would kind of, uh, deviate, if you will, away from my route that our sales would would suffer.
Because what we didn't realize was we had repeat customers who were buying every week, remember, roses are perishable.
So, you know, if you knew that every other Friday, you could count on the guy being down at the street or at the exit ramps on roses, Then you would just kinda make it a habit, you know, to bring your wife's roses.
So, it was there set that I realize, Now, looking back, the value of delivering a good quality product, and having a following, quote, unquote, customer list.
Yeah, Shawn, And also, you also learn the power of traffic, right?
3:40
Literal traffic, and having, like, the same relationship with the same people over and over and over again.
3:48
So, you know, you're 16 years old, you're understanding traffic, and you're starting to understand the value of a relationship with your customers. So let's jump in, John. I know we have a lot to cover.
3:59
Yeah.
4:00
Roses was funny, you know, it was a great first business, because, you know, when you had a
This is the post purchase pro Podcast, episode 20.
When you get this stuff right, your Amazon business, it can literally triple your profitability overnight.
Welcome guys to another episode of The post Purchase Pro podcast.
Super excited to be here again talking to you about how to make more profit on Amazon.
And today we're going to be talking about something that most Amazon sellers never even think about. We're going to be talking about selling more in terms of upsells, cross sells, down sells, and then continuity and Amazon sellers normally think in terms of product listings and things like that.
But really, the way that you create value for your customer and that you make more money per customer is by doing these things.
So, I'm just gonna walk through each one of these and we'll jump into it Shawn.
So an upsell is a bigger or better version of the exact same thing that you're already selling. And we're gonna get into some examples here in a minute.
Just gonna give you, the high level definition across cell is a complimenting product that can enhance the product of the first product that you sold them, right?
A down sell would be a cheaper or smaller option or a stripped down version of the same product, and then a continuity.
It's pretty obvious, but it's a membership or subscription. You know, that typically would be billed monthly or integrate recurring method, so we're going to jump into how each one of these can help you grow your Amazon business, because no, a lot of sellers are just plain.
Ignoring this Yeah. Welcome, everyone. Today is going to be a quick, short episode.
Seth and I just finished yesterday, our annual retreat, where we host these other amazing entrepreneurs from all over the world, man, we are cooked from three days of intense sharing. And you know what it says?
I'm so thankful man that we have the opportunity to be in a position where This type of business is Amazon third party selling.
The sky truly is the limit and really, our sales and our profitability is limited to the amount that we can grow and and and share with others. You know? And as we add to our arsenal of tactics you know like over the weekend it was just amazing of all the information that was shared there. And, you know, really it humbles me set to be a part of that and you know, to have access to such such brilliant minds in our industry. And it makes you start thinking. So, that's why you, and I decided to talk about upsells and cross sells, because like you said, set, most Amazon sellers, it's not even on your radar because you're just focused on grabbing that initial order.
So if you think about something like McDonald's, for example, which is in America, at least, we're all super familiar with, if you think about, like, a double or talk about the, a hamburger, or McDonald's, you know, a simple hamburger, An upsell could be a double hamburger with cheese or a double. Cheeseburger OK.
A cross sale, like you said.
Something that would enhance the experience is adding french fries and a soft drink.
A down sell maybe like a junior size, hamburger, or a kid sized hamburger. And continuity at McDonald's can be just as simple as a download, the macdonalds app, let us send you coupons and offers for free food and discounts.
3:28
You know, you don't have to overthink this but it's, it's very, very important When you understand this type of thing that you implement that in your business. Now, of course, says, Amazon Seller is not really thinking about this because why?
3:43
Right. Well, I mean because it takes a customer list or it takes a way to engage that customer.
3:48
This is the post purchase Pro Podcast, Episode 19. Don't forget all the basic, boring stuff in your Amazon Business.
It takes more than a few large bricks to build a complete bridge to your dream business. Some of the bricks are small, and some are large but all are equally important.
Welcome guys to The Post Purchase Pro Podcast.
Today, we're going to be talking about the fundamentals, the boring stuff, as you would say, Sean and how the boring stuff really does make all the difference. Right?
I mean, how many times have we juggled a bunch of different things at the same time?
And if you drop the fundamental, if you drop the boring one, then it all comes crashing down, John.
It's the boring stuff would be considered the glue. That holds everything together. And I heard some, some assays I was hanging out with, for awhile said, you know what, Keep the first thing, the first thing, or keep the main thing, the main thing?
You know, when you're scaling a business, we all seem to get attracted all these different sacked shiny objects. We get attracted to the next tactic. The magic button, the easy button.
The major ninja strategy that's going to move your business forward with no effort on your part. You know what I mean? Well, we all know that's not reality.
So, we have to keep the main thing, the main thing, and if we don't, then our business will suffer because we didn't even get to where we're at right now.
By focusing on only those large bricks to your bridge, you're talking about. But, you know, we did that by brick by brick, small, tiny bricks, one on another, to lead to where we are, You know, when you think about how an ant devours a tiger or how a slave build a pyramid back in ancient Egypt.
1:49
Know what happened. one brick at a time. one tiny bite at a time.
1:53
So, it's those small, fundamental steps when repeated, can almost complete any task laid out before you. So, no set.
2:03
It seems to me, you know, whenever our business was struggling, if you'll remember, we were either focused way up here on these, these huge tactics that were supposed to advance us, you know, fast forward and skip all the boring stuff.
2:17
Or conversely, we were focused on, know what, wherever trip hazard was at our feet, instead of just moving straight forward ahead, taking care of the boring stuff first, before you ever decide to tackle something huge.
2:31
Well, I think you're right, John. So let's, know. one of the things that comes to mind as you were talking areas like what is the fundamental, what is the boring stuff? Well, everything becomes boring once you have it nailed.
2:42
Like, everything becomes routine like once the latest and greatest strategy and tactic that you're discovering now. If you do it as many times as What it really takes to succeed, it's gonna be boring. So, like when you know, when we were first starting out shot, I remember we would discover like A strategy like that were amazing.
3:02
And then we come back to our team and be like, did you do A and B, because A and B, you know, every single time we knew that, it would work.
3:09
And they weren't, because it was the, the old thing, the boring thing.
3:13
So whatever it is, that's, the, that's driving the results in your business that could be different than our business.
3:19
But if you discovered a strategy, and you know every single time you do, it adds five or 10%, you gotta do it every single time. Don't let those things die. Just because it's boring, So the latest strategies are wonderful to keep pushing, But once you find something that works, you gotta keep doing it. You can't drop that boring stuff.
3:40
Yeah, of course.
3:4
This is the post purchase Pro podcast, Episode 18, How to Get Your Existing Amazon Customers to Pay for Your Sponsored Ads.
Get your existing Amazon customers to pay for your sponsored Ads. It's like walking into a casino and playing on the houses money. Every time, you cannot lose.
Hey, welcome to the episode, guys.
We're talking today about making your existing customers more valuable. And it's much, much easier than going out and finding fresh new customers every single month.
And a lot of us are using PPC or sponsored ads on Amazon. And we use that to drive more traffic to our Amazon listings, and create sales. Well, that's great.
It's a good start, Seth, but when you can make those customers on Amazon, more valuable through additional sales, and follow up sales, and then re-allocate those profits back into PPC. It's literally like, getting your existing Amazon customers to pay for your sponsored ads. It's like walking into a casino and playing on the houses money. Every time You cannot lose.
1:11
Yeah, Sean. So I think I'll try to break it down a little bit for everyone in terms of how we think about this in our business. So, like, let's say that we created a sale on Amazon, and we've made $5 in profit.
1:23
Now, out of that $5 in profit, you had to spin some of it on PPC to acquire that customer. It doesn't really matter what it is, but you had to spend some of it to get the exposure if you're not organically ranked for that sale, right?
1:36
So let's think about this, Let's just say that you made $5. Now, if you call it quits there, the most you're ever gonna make is $5. You could spend all of that on ads pretty easily on Amazon. And now you have made a sale, but you didn't have any profit. But let's imagine this scenario.
1:51
Let's imagine that you re-engage your customer after the purchase from you one time, and you sell them three additional units over the next 90 days.
2:00
Now, instead of just making one sale at $5 profit, you have a total of $20 total profit that you can spend out of to acquire that customer.
2:09
So it's like, literally what you said, John, having your customer pay for your sponsored ads, because you can take that additional profit that we made by generating those extra sales to buy more ads. And you can choose how much of that profit you want to keep.
2:24
You don't have to keep the whole $15 extra profit. Because if you made those three extra sales, you can literally keep some of it and then redeploy the rest of it to drive more sales, more ranking that way. You can capture more customer e-mails and phone numbers and re-engage even more customers. And it kind of creates this virtuous cycle, right.
2:46
Exactly, Seth.
2:47
and you know, since the beginning of time, from the very first business that was established and used any type of paid marketing to attract new customers, the one who could spend the most amount of money to attract a new customer always wins the long game, right? And sometimes, we forget about that because Amazon willingly sends us traffic to our listings.
3:09
But if we re-allocate those profits on paid marketing, then it's like that self reinforcing virtuous cycle that you like to explain sometimes?
3:20
Yeah, exactly.
3:21
So in Amazon it's kinda like a supercharged reinforced cycle because they give you additional ranking for more sales. So it's like you get them you get a sale and you get a new customer, which in our world that means that we capture the e-mail and the phone number so we can remarket to them after the fact.
3:38
And what does that do? Well? Because we have their information we're able to reach out to the them again and create more sales with that exact same customer. It makes sense, right? So that m
Link for getting access to Seth's "Amazon Customer Grading" software
Link to Post Purchase PRO Facebook Page
Link to Post Purchase PRO YouTube Channel
This is the post purchase Pro Podcast Episode 17: How to Avoid the Amazon rebate slap and not get your seller account flagged.
Amazon Just put everyone on notice rebates are toxic.
So you guys welcome to the post purchase Pro podcast episode 17: It's kind of ground shaking news that we all knew it was coming for the last several years, right? Amazon just turned off a bunch of the the big rebate players in the space rebate key They just announced will no longer have access to their API meaning Amazon is finally making a public crackdown on rebates.
I think it's been a long time coming, right?
I mean it's surprising that Rebates have been so public and so in your face for so long Literally people are using rebates to manipulate the entire platform and Amazon has basically turned a blind eye to it, but now they finally come out and said know guys if you're doing rebates in a big way if you're using our API to to run rebates, We're not going to have it.
So I think this is, you know a good move for Amazon, because it finally says Amazon's gonna level the playing field and only support real business for real transaction. Sean, what do you think?
Yeah, I think you're 100% right there, buddy. You know, when rebate launches, or something like that comes out, we often kinda like whisper around. And then we realize, like, you know, what, if everyone knew about this, it's prevalent going to work anymore.
So tactics are different, You know, than strategy. Strategy for me is more of a long term plan.
Leaning on more of the fundamentals and your business versus trying to, you know, move a mountain by leveraging some crazy tactic that someone come up with. Not to say that they're not effective. Because you and I both used rebates and launched several products.
But it's just one of those things that chances are, if it feels just a little bit dirty, it probably is an Amazon smarter than we give them credit for it.
So they're gonna put the brakes on something like this pretty quick, and you know, this is just another reason set that we need to stay on top of our industry and find out what is what's working right now Because the tactics that work yesterday, last year, last month may or may not work tomorrow or next week.
In fact, you know, if we go way back to late 2013, early 14, when we started on Amazon, we don't use any of those same tactics that we write at that point in time because then, it was a totally different game.
It was a totally different landscape, a totally different culture.
Now, Amazon and selling on Amazon as a third party seller is more more, I want to call it.
Um, technical is the term I'm looking for.
You have to be technical but at the same time safe, we have to stay focused on the fundamentals of building a real business. And this is just another one of those reasons Why we need to stay keep our finger on the pulse and figure out what's working in our industry.
And more importantly, what could get you slapped by Amazon, right?
Exactly, yeah. Basically Amazon just put everyone on notice.
Rebates are toxic, right and, you know, I think it's actually a good move for a lot of sellers because people don't realize how smart an advanced Amazon is.
They can see all those transactions. They can they know that the
Contact us to explore your monthly recurring revenue opportunities: cs@postpurchasepro.com
Your Amazon business feeds your recurring revenue machine. Welcome to the post Purchase pro podcast. This is the only podcast that dives deep into post-purchase marketing to help sellers increase sales and profits.
It's everything that happens after the initial sale. That makes a difference. We call this the back end. This is the post-purchase pro podcast episode 16.
Hey, welcome everybody. Shawn Hart and Seth Stevens here. Welcome to episode 16 today. We're going to talk about creating a recurring revenue machine like Seth alluded to that's going to be a lot of fun, right?
And the reason why we want to talk about this today is because at the core, all of us consumers, humans in general are creatures of habit.
And what I mean by that, Seth is that, you know, normally if we like a product, if we have a good experience with a vendor or with a store or any seller, we try to go back and patronize or purchase from the exact same people.
And more specifically, Seth, I don't know about you. I'm assuming you're the same. Um, I like if I like a product, I want to buy the same product over and over again.
And even if the product specifically, isn't something that I'm excited about, re repurchasing don't you like me, Seth, feel more comfortable buying from someone that you've already had a positive experience with that you already trust.
You know, it's not going to cheat you. Um, you know, things like that. So what I want to talk about Seth with you today is how to make ourselves just a little easier to do business with.
And what I mean is be front of mind, be top of mind with your buyers who already know, like, and trust you and as an Amazon seller.
So it's hard for us to think like that. Yeah. We don't have to think like that a lot of times do John, um, I mean, just like what you said, I mean, the customer is choosing actively typically to make it easy on themselves.
They want to buy things that they are comfortable with just like you and I buy the same protein powder. We talked about it before, but we just want to make it easy.
So not only do we want to have a physical, recurring product, a business, but we actually are going to be telling you a little bit about how we turn Amazon businesses into higher margin businesses.
Basically, if we can sell something to our existing customer that doesn't have any inventory costs, we can raise our margins significantly.
So for instance, what would that be? You know, that would be something digital, some type of information, some type of membership, something that if I send it to you and you paid me, I don't have to pay for that incremental cost, which is what every Amazon seller struggles with.
Because to grow your Amazon business, you have to have a lot of inventory to make a sale. So we're going to talk about today, how you can take your existing, physical product business and turn it into something that's a slightly better business model because we're tacking on these profits to the back end of each individual sale.
What do you say about that, Shawn? Well, I was just thinking as I watching you wear long sleeves for the first time.
Oh no, you got short sleeves on great show off them guns. Um, what happened right before we started this call today?
I mean, what did I just send you in a Skype message 30 seconds ago says, what's the Referring you, you're referring me a product that, you know, I can do Exactly.
And you know, as Amazon sellers, it's easy for us to sit around and say, well, you know, my product is not something someone would purchase more than once.
Like this lapel mic that I'm wearing right here. Right? Well, that may be true, but that doesn't mean that I don't want to refer your product to someone else who values my opinion.
And I were just having the conversation two minutes ago and I said, you know
This is the Post purchase PRO podcast, Episode 15, Sell the Sizzle, not the steak. Today we are talking about features versus benefits.
If you go to the hardware store to buy a drill, it's not the drill you want. It's the hole.
Shawn, I am so excited to talk about our topic today. You kind of already alluded to it, but we're going to be talking about where so many sellers get this wrong. They all everybody wants to gravitate to talking about features. But that's like anti marketing.
People do not respond to features, In most cases, it's all about the benefits.
And what we're gonna be talking about today is how emotion plays into buying decisions and how pain points in your marketing and then your product selection can make you a ton more money.
So, we've launched, you know, over a thousand products in our career so far.
And what we've noticed is that products that literally can solve a pain in somebody's life, give you a lot more pricing power, and they're a lot easier for you to market.
When it comes to note being able to reach a customer, in a way that a commodity product just can't do Shawn, what do you think?
Yeah.
I think if we spend more time sets selling cures or selling a fix or selling a solution versus selling features, then, know, in most cases, this should come natural as a salesperson or a marketer.
But like you said, Seth that really doesn't, no end, We like to say sell the sizzle. Not the steak, I'm sure you've heard that before. And basically, the steak, yeah, that's the product.
But what does it do for you? And that's the different sets when it comes to features versus benefits, features or something you can easily do a side-by-side comparison about.
The benefits are what does it do for you?
And I like to use the old acronym, WIFM. It's like a radio station, Station WIFM.
Is my favorite station as a consumer. It means what's in it for me, WIFM, and what is Shawn? get out of the product.
And you know, it's like in a lot of cases, when you're buying a vacation, for example say you're not paying for you know, the cab ride in the airport, weighed in the security frisky and pat down and the lost luggage and the plane trip. You're paying for freakin' Hawaii, right? All you want is the destination. Not the trip and that's what we're talking about today, WIFM, what's in it for me?
That's why I like to say, imagine, if you go to the hardware store to buy a drill.
It's not the drill you want. It's the hole.
All you're looking for is to drill a hole. And that's the solution, and that's the difference when we talk about features versus benefits, my friend.
Yeah, good point.
So guys, if you didn't catch it, selling the drill is the feature. And you know how?
You know, much for sticking the iterate, and you know how big it is and all of these things, but really what the customer actually wanted when they were searching for a drill was the hole in the wall.
Whatever they were drilling, so that is the benefit We want to focus on the benefits. So when a customer buys your product, they're buying it for the results, or the feeling that they get when you're using your product.
So, you know, we sold a weight loss belt years ago, so imagine that you're selling a weight loss product.
The customer doesn't really care about the product. They just want to be skinny.
Like, that's it.
So when you're marketing a weight loss product, who cares how big the pill is, who cares how stretchy the weight loss belt is, or what it's made out of, or whatever doesn't work and providing the result. And the result is, they're gonna feel so much better because they're skinny or they're gonna have a better life, and those are the things that you need to focus on and I don't like 99 listing. Got 100 on Amazon. Make that mistak
Lauras Checklist Here:
Link to Sponsored Profit’s FREE ‘Ad Ready’ Product Listing Checklist: https://www.sponsoredprofit.com/checklist
OK, we are super excited to be here. Shawn and I are here, as usual, with a special guest today. Laura McCall we're going to be letting her jump into that in just a minute. But, Laura and I met in 2015.
I think it was an Yiwu China, which is kinda crazy because she's from the UK, and I'm from the mid-west of the United States, but we were there on a successful sourcing trip that I put together doing some direct in China sourcing. But that's not what we're here to talk to you about today. Laura, over the last several years, has been working on something amazing, and more specifically, she's going to be talking about how to drive a ton of traffic with sponsored ads. Shawn? I am stoked to be here with her today, what are you thinking as we get into this amazing interview? I think you took the words right out of my mouth, my friend.
Every week, we tried to talk about a topic that would help you move your Amazon business forward, and, as Laura would put it, Amazon as made simple.
Can't wait to hear what Laura has to say about sponsored profits, which is sponsored Amazon ads, that are profitable.
Almost unheard of in today's age. Laura.
So, once you get folks an idea of who you are, what you're all about, and then we'll jump into some really cool, actionable content.
16:18
Absolutely, it's great to be here with you guys.
16:21
And, yeah, I can't believe it was 2016 that we, we first met all the way out in China. Like time ready flies.
16:28
And so, really appreciate the opportunity to join you guys on the podcast today, and too, talk about sponsored brand that. So, as you guys, very kindly introduced me, I'm one of the co-founders of Sponsor Profit. We're a UK based Amazon advertising agency, and we help Amazon FBA sellers who are spending at least $10000 per month on Amazon Ads.
16:55
We help those folks to save time and scale profitably, without Dunphy PPC management service. So, so, yeah, we were here today to talk about, specifically about sponsor brand ads and, you know, how, you know, sellers can be using those to essentially now build a brand on Amazon and take their business to the next level.
17:17
Laura, one of the things that makes me super excited to have this conversation with you is actually this philosophy that John and I have been developing, really, really.
17:30
It came altogether last week, when John and I had this realization that a lot of sellers lift and it's that Amazon is not your business. It is actually just a lead capture mechanism.
17:45
So if you view Amazon as a way to get customers into your real business, which is, you know, something exterior to just the Amazon platform, then it totally transforms how you think about your business.
18:00
And, why we really, like, what we're going to be talking to you about today, Laura, Is that it doesn't really matter if you spend all of your profit to acquire a customer on your very first sale using ads.
18:13
Because if you can acquire it, and you can capture their e-mail, or their phone number, their age, then, after that first purchase, you can make all your profit on the subsequent sale. So, you know, every sale after that first sale, yes, you broke even, because you've spent that money to acquire the customer.
18:32
But every sale after that is really profitable.
18:35
So if you can think a little bit longer term, you can use ads in a huge way. And specifically, Laura, you're going to be talking about Sponsored Granddad's, which I know a lot of people are ignoring.
18:48
Yo
This is the post purchase Pro podcast, episode 13, when I realized that Amazon could be used as a profitable lead generation source, everything changed.
Welcome guys to post Purchase Pro podcast, episode 13.
Super excited to be here, as always, Shawn, say hello to our wonderful audience and people that are excited, as we are to be here, hanging out today, talking about profitable lead generation using your Amazon business. I'm stoked.
Happy to be here.
..., going to be a fun episode, I'm super stoked about today's topic, about shifting your thinking, by using Amazon does a profitable customer acquisition channel, This is a complete, what you call a paradigm shift, isn't it?
And if you can get older, the message that we're going to be talking to share with you today, it's going to completely change the perspective that you have on your entire business, and the future of your customer relationship.
Yeah, I mean, so, most sellers that we run into are thinking about Amazon in the wrong way.
They're thinking about Amazon, as a complete business, wrapped up into one platform, and that's, that's just not the best way to approach it.
And fortunately, Shawn, we, we didn't come into the Amazon Business, Um, with that, in our minds, because, where we came from, we had to build a business around our product, and around our different sales channels. And, so, when we entered this space, it was just very natural for, for us to say, OK, we have Amazon generating customers for us, but that's just the beginning.
So, what we see is most customer, or most sellers, stop there, they stop with Amazon's my business, instead of Amazon generates leads or some customers that I need to nurture and make more profitable. John.
Of course.
Yeah, and, you know, whenever we talk about this internally set, like you said, we put a huge amount of weight and value into creating an ongoing relationship with customers.
And every time that we've been able to sell any of our businesses, the buyer on the other end gives us a higher multiple, and a lot better valuation, a lot more attention when they know And understand that. Not only do we have a list of customers, everyone has a list of transactions, right? But we have a list of customers, who know and love us, to enjoy doing more business with our brand. So, I'm gonna ask you an important question to kind of reframe the way you think about your business. Because, honestly, said that you can change the way you think about your business. Then you can open up real growth. And I'll ask this question again later.
But, let me start out with asking you this.
Ask yourself, do I make sales to create customers?
Do I create customers to make sales? That's an important question when I first heard that from Alex Mosey on his podcast.
I thought, Wow, what an awesome way to approach your business.
Because, most folks, if you ask yourself that question, you're probably thinking, Well, of course, make sales to create customers.
But, in reality, you can create customers to make sales, and it all starts with developing that relationship. A relationship that you can tap into. It's like having a good friend.
Like, you can measure your, your position in life, a lot of times, by those folks who are willing to pick up the phone when you call.
That's a relationship, so, if your customer, you know what I mean. If your customers willing to open your e-mail and take action on the Baye, will content that you're sharing, now you have a real business and not just an expensive hobby, sir.
Yeah, and, I think a good way to think about Amazon is just a way to capture customers
This is the post Purchase Pro Podcast, episode 12.
I found out that we were leaving over $50 per customer cur month on the table, and for our business, that meant that we were missing out on $105,000 every single month.
Alright, guys, the Episode 12 is the one I've been looking for.
The Post Purchase Pro podcast, we're going to be talking about: testing prices, why it's so critical, and how most of the time you can get away with charging a lot more for your products and your services.
And doing a better job of providing an amazing product experience for your customers.
So, everybody wins, you make more money, and your customer actually has a better experience. Shawn, let's jump into this.
Yeah, for sure, Welcome to Episode 12, Pricing Your Product for Success. Now, the reason I say price your product for success, doesn't necessarily mean that you're not already successful.
All I want to do is kind of tikal that area of your brain, that makes you believe that you possibly priced your product correctly right out of the gate.
We often make this mistake, because what happens is, we fall into the trap Seth of, where we think that we are, our own customer, We think that in my area, my corner of the world, in my opinion, this widget should be priced for X based on the value that I put in that product.
But Seth, we always like to fall back on the whole scenario. It's not your job to answer. The question, says, it's your job to ask the question. So it is imperative to the success and long term growth of your business, to make sure that your pricing, then we'll call that sweet spot.
So I said, what Emma said, Seth having to know how to price the product, and Seth said, Dan Kennedy said it best.
How to price your product.
Maximum price that you can say out loud without cracking a smile like I just did there. So, how does that ring true in your experience?
I mean, we find out Later on that you're selling a product You've been selling for years and Leaving over $50 per customer per month on the table.
How does that make you feel as a business person instead?
at the average Joe?
you're a brilliant marketer, a brilliant businessman.
You've had years of success both on Amazon and off How do you feel when you look back and say, my god, I left over $100,000 per month on the table by not having an optimized price Well, first of all, Shawn don't don't go so far as to love me and with those brilliant people.
3:05
I don't think I would classify myself in that way, so, but thank you for saying. You know, you really were, Yeah, Hey.
3:15
Serve me up some humble pie or hey, so shall I think that the big problem is, especially when you can launch a product so easily on Amazon or e-commerce, you can jump into a price, so easily just based on what you see in the marketplace, or what you think in your mind, something worse worth. And that's the worst thing to do. So you become biased to what's working.
3:37
So this happened to me, and I had this vivid memory that you're recalling shot of when we discovered that we were charging $50 too little for a product. And I'll tell you why. We knew it was too little in a second.
3:51
But basically, when you set a price on Amazon and it starts to sell, then what happens? What you think, well, maybe that was the perfect price. It's working. I am making sales, I better not touch it. And you can fall into that for a long time.
4:07
So this product that we were selling, We were actually selling it for about $20.
4:11
So 1999 was our price, and we sold it OK. It was an OK product. But it was an electronic product. It was actually a hearing a
This is the post Purchase Pro Podcast, episode 11.
It was like a virtual brain dump.
I actually forgot not only how to do this task but I forgot even creating the system for it. It's so liberating to have the ability to successfully hand off important daily tasks.
Welcome to the Post Purchase Pro podcast.
Everyone, today, we're going to be talking about creating huge success with long term thinking, but before we begin, Seth, we have to talk about minds
When you enter this correct mindset, and I'm talking about a mindset that's set for growth, we like to use the phrase, act as if.
So, when you begin your business, acting as, if you've already achieved the Goal, Act as if you are, have a business wildly successful and profitable Amazon business.
Then you're in the right mindset.
And, you know, one of the things said that we see folks make a mistake more often than they should, is it, they'll treat their business.
Like it's a hobby, almost like it's a second seat to what they're really doing, instead of treating it like a real business.
And what I've seen, and I'm sure you can relate Seth, is that if you don't treat your business like a real business, then no one else will either.
So it all begins with mindset.
Think about why you got into this game, about what you hope to accomplish by having a successful Amazon business and think long term.
Forget about the obstacles directly in front of you each week, each day, each hour.
Think more long term. Where do you want to be? At the end of this year, we're going to be leaders and tell you.
When you can like C L, There are results.
If you don't, then you're going to fall into the trap that we see way too often, and that is putting out fires every single day to try to make it through the day or the week or the month. And that's just not the right mindset, Seth.
Yeah, Shawn, so you change the way that you approach your day, and you approach your business when you think long term, and you plan for growth.
2:26
If you are thinking short-term and you don't act as if, then you make different decisions, like you would make a decision to shortcut.
2:35
You'd make a decision to skip a step, when you're not acting as if your business is going to be successful, long term.
2:43
We gotta think years in advance and not just what can I do today, make a difference today, we're talking about acting as if we're going to be successful in a year, two years, five years down the road.
2:56
So it changes your perspective.
2:57
And the first thing I want to talk about Shawn, is if you can take a mindset for growth and act as if your business is going to be successful and it's going to be this big business, then you obviously need systems in place.
3:10
And and when I'm talking about systems, I'm talking about processes for getting things done. It is not about, like you said, Shawn getting a fire in front of you and going and getting a watering can and putting it out.
3:22
It's not about answering your customer service ticket. It's not about finding a product, It's about building a system to do all of those things.
3:31
The system is what's going to allow you to scale.
3:35
And, and Shawn, when, when I say the word system, like, what comes to mind, like, what are we talking about when we say system, it's a step by step approach to accomplishing an exact task or an exact outcome.
3:50
By throwing mud on the wall, you're shucking and jiving trying to get through the day systematic approach, accomplishing any task like, step one, step two, step three, and so on, Then, you know exactly where to start, whenever you try to accomplish something. For example, Seth, let's talk about creating a listing.
4:12
Sure, we all
This is the post purchase pro podcast, episode 10, how to beat competitors with e-mail marketing for both wholesale and private label.
And this works just as well for wholesale as it does for private label sellers.
Welcome, folks. Today's episode is all about using e-mail marketing to grow your Amazon business.
I know, it's something that you might not be comfortable with, but e-mail marketing has been instrumental in the growth of not only our Amazon businesses, but in dozens of other sellers that we interact with, all over the world.
So, pay attention today, We're gonna give you some in-depth insight about how to use e-mail marketing, how to get started, and what it can mean for your business, when it comes to growing your revenue, Increasing your conversions and forcing Amazon to rank your products.
Just a little higher on the page, which, as you know, Seth means more sales and more revenue, it's like repeating cycle, right.
Yeah, it's become self reinforcing, doesn't it shot?
I think the biggest problem is, if you step into the Amazon world and you're excited to go to an Amazon business, or if you've been building and business for awhile, you know that all the sellers out there are doing the exact same things. A lot of sellers have taken the same courses.
You know, whether that's a private label course or a wholesale course, or just been to mastermind or whatever, but all the sellers are pretty much doing the same thing, they're pulling the same levers and they're getting, you know, similar results.
But the problem is that when you have so many people doing the exact same things in the same system, on the same platform, selling similar products, it kinda becomes hard to stand out.
And it's hard to show Amazon that you should get more attention, then the guy sitting next to you in the search results and what you were just talking about there. Shawn, is so true.
It's, if you can go just a little bit above and beyond what your competition is doing. In this case, we're going to talk about using e-mail marketing to do that.
Then, over time, Amazon says, hey, wait a second here. This particular seller, this particular listing, they get a little bit more repeat sales. They get a little bit higher conversion rate.
So, which which listings are they going to reward at the end of the day.
That rewarding of your listing with better ranking equals way more sales. Way more profits, and we're gonna get into why all of that happens.
Yeah, of course, We love courses setup, and there are several, great, similar courses out there that will put you in the game.
Obviously, it's a great opportunity, but just being in the game is not good enough.
Once you have a good game plan, and you're doing consistent, daily, profitable sales, you're always kinda looking for your next, when you're looking for that strategy, that's going to take your business to the next level. Now, I know what you're thinking, you're, oh great, this episode's all about e-mail marketing. Amazon doesn't give me my customer's e-mail address, Amazon.
It doesn't allow me to reach out to my customer, personally. Amazon does share that information, is against terms of service. You guys are crazy.
4:31
Well, stay with us, because we're going to show you where you're wrong.
4:35
And, in fact, when Seth and I first began our Amazon journey in late 2013, Kerley 14, we approached Amazon completely different now than Seth.
4:47
We didn't know how different we were from our colleagues and folks, that we were meeting at the seller events until we started growing faster and more profitably, and then selling our businesses.
5:00
For higher multiples based on what we were showing our buyers.
5:04
And at the end of the day, we can attribute 41% on average of our revenue came from, what we now call post purchase marketing.
This is about providing obvious value to your Amazon customers, so they'll remember you and remember your brand.
Remember, you have to dig the well before you're thirsty.
Guys, welcome to the latest episode of the Post Purchase ... podcast.
We're so excited to talk to you today about sticks Strategies for your Business. Now, when I say stick strategy Shod, what am I talking about?
Know, it's easy for us, Seth as Amazon sellers to sit back and just assume the Amazon will just continue to send us fires every day and they will for the most part.
But when you say stick strategy, this means how do I get the customer to stick with my brand to re-order my product?
to go back to my Amazon listing and allow us to engage with them to promote future products? Or promote the same product more than once.
In other words, stick strategies allows us to continue to sell more of the same product to the same list by getting them to, quote, unquote, steak after the sale. And there are a lot of ways that you, and I discovered how to do this today, specifically.
I think, we're gonna talk to talk to folks about how to use product instructional videos, product, constructional, PDF downloadable, digital content, that delivers tremendous value, that's obvious to the buyer. It's not about us, the seller. It's not about You said it's about those who purchase your product through Amazon.
And it's about you providing ongoing value to enhance my experience as a customer. That's how we'll get your customers to stick around and do more business with you.
So, Yeah.
And so I guess the first hurdle in having any customers stick is having them be satisfied enough not to return the product, not to be so upset that they leave you a negative review. Which is kind of like, you know, two huge benefits of providing them better customer experiences.
You make more money because less people will return the product. You get better ranking, because less people return the product and you get better ranking because less people give you bad reviews.
2:18
So like you said, Shawn, we're gonna be talking about Making your customers.
2:23
stick to your purchase, stick to your brand by providing more value after that when they buy from me. So I've bought products many times, where there's just no support.
2:36
And that really hurts the experience when as a seller, we can easily provide something that helps the product give the customer the experience that they were looking for. Give them the benefit that they were seeking when they bought from the drug.
2:55
Yeah.
2:55
This is going to be a quick episode, because the idea is simple, but the effectiveness is just amazing.
3:02
So, you know, this is about providing obvious value to your Amazon customer, so they will remember you and remember your brand.
3:11
You have to dig the well before you're thirsty.
3:13
And what I mean by that, Seth, is that it's easy for us to just sit back and assume that things are just fine and dandy put our head in the sand, and we don't have to provide customer service.
3:23
But if we do, it's taking control. We have to take control of a certain percentage of our business. And save that for a rainy day how many times. I've heard war stories of sellers who are doing an amazing job, they have remarkable products.
3:39
They provide great support, they have no bad reviews, but for some goofy reason, the so-called Amazon gods will shut off the listing, suspend the account for no reason.
3:51
Then, as a seller, we have to go in there, fight this battle that we shouldn't ever have to fight, wouldn't it, be nice?
3:57
If we had a customer list, through our stick strategy secrets, that we can tap into that customer list for more ongoing sales, Maybe a membership program, maybe upsells, cross sells,
This is the Post Purchase PRO podcast episode 9 - holy smokes mind blown again this is like Tim Ferriss Minimum Effective Dose meets Amazon Seller Central!!
LINK TO TROYS FREE Chrome Extension Tool: https://chrome.google.com/webstore/detail/sellertools-chrome-extens/hjlmldddmfhmlignbidllopepcpnikln
Learn more about Troy and Seller Dot Tools at www.seller.tools today!
[transcribed by Google...please forgive the errors]
Guys we are super excited today to have Troy Johnson co-founder of seller-dot-tools he is going to be walking you through some of the really cool things that they're working and a lot of the stuff that they work on is in parallel or in conjunction with the stuff that we do here oppose purchase Pro Nail of the after the purchase marketing and have a lot of really cool and sometimes three tools that we're going to talk to you about today Troy say hello and tell us what you've been working on over there at seller pools yeah absolutely thank you so much for having me on I appreciate you guys let me sync up with you here and talk about a lot of what we're working on and continuing to develop as you mentioned where we just released a lot of brand new and free tools that help with sellers identifying where they may be missing out on traffic and on Revenue conversions and it shows up in a number of different ways to Red Chrome extension 703 features in our platform and by virtue of a lot of time and a lot of hard work we are just offering more and more solutions to customers and you know I said you tell Sean to post-purchase strategies is another big thing that we like to focus on because it is just really how you can add that much more value engage with your customer get ahead of negative reviews the fourth all those things that we know are immensely important and how do you do it and that's really what we want to help to facilitate welcome to the show I think you for the introduction for a Troy they're safe but you know recently when we had Troy on the phone I was got most excited about the Chrome extension he was talking about that did a listing analysis now for Amazon sellers out there who listen to the show Troy I mean you're speaking their language if you can run a Chrome extension as you're looking at that you're logged into your Amazon seller account or does it work on the retail platform and get a a in depth analysis a review of your listing and how that might perform within the Amazon Marketplace to me that's nothing short of a miracle Troy if you'd like I mean let's talk about that for a moment and then in the show notes Troy will put a link where folks can get a direct download link to your tool but I want to talk about like the most important metric that your tools tracking to give us that listing analysis absolutely yeah and this is in the bucket of a free feature something we made available to every single seller that can see when you're on Amazon any SKU NES any product if you want a thoroughly analyzed it we do so over eight thousand points courts this massive start a comprehensive analysis that we do to look at a listening look at it it's keyword optimization look at its media quality which is very often overlooked Factor when you think about how media-rich Amazon's getting how much that the use of images meeting Style Guidelines various places on a listing in often very much overlooked and then conversion quality when you've earned all that traffic How likely are you to convert it to realize a sale to generate more Revenue those are important things right and then we we make sure and each one of those three buckets keyword and effectively optimization media and conversion quality we look at both of the quantity side wh
0:03
This is the Post Purchase Pro podcast, Episode eight.
0:08
That one message generated $21,354 in additional Amazon sales in just four hours.
0:18
Welcome to the podcast folks.
0:20
Today, we're going to be discussing how to tap into your unique customer list to generate additional revenue on your Amazon listings. It's going to be a lot of fun.
0:32
Seth and I are ready to share with you, one of the things that we do outside of our Amazon business, that most sellers, unfortunately, do not do, is we collect our customers, real contact information, through a very unique and profitable process.
0:48
And we're going to talk today about how we're able to tap into our Amazon customers, contacts via e-mail and other methods to generate further sales, better ranking, better reviews. And so on, Seth.
1:03
Yeah, so I'm super excited to be here, because you and I both know Sean, that one of the questions that we hear most commonly from the sellers that we talk to is, how do I get a product ranked? Or, How do I revise a product that has been struggling and fumbling along for awhile? You know, it's the same old thing. Do I spend more money on ads? Do I give away more products from REIT with rebates? Do I set up a mini chat flow and, and buy a bunch of Facebook ads?
1:35
Well, the problem with all of that is that, a lot of times, it's not very profitable.
1:39
Know, you and I, John have been collecting our real customers information for so long that it's kind of hard for us to think about the kind of disadvantaged position that a lot of Amazon sellers are approaching this business with today, where they have to rely on literally giving their product away.
1:58
So then Amazon will bless them, with a little bit of page rank.
2:02
It's It's really tough for us to think about that, But at the end of the day, giving your product away with rebates or spending a lot of money on PPC is just not the best way To run your business.
2:14
That's not the best way to move up in the search results Because it's expensive in the case of rebates. It's really expensive.
2:22
And in the case of PPC, you're actually just sending Amazon's own traffic to their own listing, which is yours, but they don't reward it in the same way.
2:33
So they don't give you the same type of rewards as they do with real traffic, that that, in our case, shown you and I have been doing it for so long, but we're talking about real traffic that we own and control.
2:48
So Amazon sees it as a real sale, bought at near full price, and it's external to their platform. So it's rewarded in a much different way. So what we're going to be talking about today is not using PVC, not using Rebates, but still having massive results when it comes to launching a new product and it comes to reviving a product that's not doing as well as you'd hope Sean.
3:13
What do you say about people who don't have a customer list?
3:17
How many times I've heard it? OK, I understand. But I don't have a customer list.
3:21
Well, what most sellers are not aware of set, is that we all have the asset of a customer list. We just need to know how to access that.
3:30
There are a couple of ways to do this, but one of the most effective ways that we've been able to harvest, if you will, our customers, real contact information, is through it very effective Product insert, OK.
3:44
And when I say we already have an asset, Amazon is providing ample traffic to your listing every single day.
3:53
Hopefully, you know, you're getting ongoing sales and consistent sales every day.
3:59
Well, it's what you do with that traffic, that you don't own and control, to turn that into traffic, That you do own and control, and the best way that we've been able to do that is through a high converting product insert that delivers obvious value.
4:16
And in Am
0:04
This is the post purchase PRO Podcast, episode seven when he told me that my business can be sold for 10 times, earnings or even more.
0:13
I almost choked, because I knew that meant our asking price will be well, over $100 million.
0:21
Welcome to Episode seven.
0:23
This is Shawn Hart, along with my trusty sidekick here mister Seth Stephens and this is the post purchase Pro podcast of course.
0:31
Now I've sold numerous businesses over my lifetime but every single time I do, I feel like all of a sudden I know why heroin addicts get addicted to smack.
0:42
I mean it's like a drug, but as soon as my business sells Seth, I immediately start looking for that next high.
0:50
And I always tell myself this will be better next time because I know what I did wrong. I know what I can do better, and so on. So, I immediately start looking for something else, and I'm sure you can relate the first time that we sold the business together. How did that make you feel, buddy?
1:07
Oh man, It's a great, great feeling, Shawn, but as you guys can probably guess what we're gonna be talking about the things that you need to do today to where when you sell your business in the future, You're gonna get the max payout. So pay attention, because we're gonna be going through several items that helped us over the years.
1:27
Really ramp up what we end up with at the end of the day. And, Shawn, you know that since 20 14, our entire business model has been structured around building these Amazon businesses to sell. We never intended to keep them. We literally built them to sell from the beginning. And we've sold several of them, both large and small.
1:48
And what we kind of figured out was, in the beginning, we just built something, that we thought, you know, somebody, you know, out there would, would buy, and we kinda cross our fingers and hope that everything would work out pretty well and it did work out, OK.
2:03
But what we've learned is, you know, we've gotten a lot smarter in the last seven years, and we've actually totally kind of revamp the way we approach business.
2:12
And now we come at it with, in a systematic way, We try to check all the boxes that buyers are looking for when they're going to buy a business. So, we systematically build our businesses for one thing.
2:26
We build it so a buyer will pay the most for it. So, that's exactly what we're going to be talking about today is the things that you can put in place in your business now.
2:40
Yeah, definitely.
2:41
So, as you said, Seth, there are certain things that you have to get right if you want to sell your business for maximum value.
2:49
But there are 10 items that you and I have noticed in every single acquisition that we've gone through, that you absolutely have to get right. If you want to have a gold mine. Now, recently, I was talking to a broker about selling one of my current businesses.
3:05
And you know, I was almost asking them Seth, I think you were on the call, I was asked Think it back. It was kinda funny, right?
3:14
I was almost being apologetic about now.
3:16
What do you think about if I do A, B, and C, And you know, this is a business that were built specifically to sell a course.
3:23
I said, do you think it will be unreasonable to ask for, if I can do this, this, and this, to ask for 10 times multiple, which would make that business worth about $60 million? Right?
3:37
Yes, yeah. six times, What did I say? Yeah, you said 10. Oh, sorry, 10 times. Yeah.
3:42
Well, because when he told me that my business could actually be sold for 10 times earnings, or even more I almost choked, because I knew that that men are asking price will be well over $100 million, The biggest business I ever sold and walked away with, it was about $11 million, but it was a $13 million deal.
4:04
So when t
Welcome to Post Purchase Pro podcast episode 6 “Our Amazon sales more than doubled and just 3 days from the simple idea” Welcome to the post purchase Pro podcast this is the only podcast the dive deep into post-purchase marketing to help me Amazon seller to increase sales ranking reviews and Prophets it's everything that happens after the initial cell that makes a difference we call this the backend welcome everyone 2 episode 6 of the post-purchase pro podcast we are going to be talking about reviews we know how big of a problem reviews have been over the last few years. With Sean everybody's complaining no one knows how to get reviews without violating TOS time it's all come to a head recently when you know Amazon releases new functionality with reviews everybody's kind of scrambling around still from the years and years in which we were able to kind of manipulate the system in terms of service but what they've been proven to us to do for our business you know when you're going to new product you don't have any reviews and you just don't have a solution or you're trying to reinvigorate a product that had an issue or two I'm sometimes it's tough so when we getting into all the nitty-gritty details of how to really explode your business finance on with review Sean what do you say yeah reviews are Paramount when it comes to growing a successful Amazon business and you know unfortunately Seth you and I had to learn that the hard way so if you remember back when we were explicitly testing the impact of different star ratings and reviews would have on her conversion and sales the results blew us away if you'll remember right are Amazon sales more than doubled in just three days from the simple idea when they come to reviews we've experienced Dubliner cell when we went from a 4-star which is pretty decent review rating to a simple 4 and 1/2 we were able to double our sales going from $14,600 in change to over $30,000 in just three days ridiculous yeah Sean some of the stuff that kind of popped out there is if you just think about going from 4 stars to 4 and 1/2 * you actually don't have to travel that far because Amazon grounding system so we you could be sitting on a 4.2 star rating and everybody views you as a 4-star listening because it rounds down at 4.2 but if you got one more review where you were on the threshold to go to 4.3 4.3 rounds up to 4.5 and that's exactly what we talk about when we went from about $14,000 in sales to $30,000 in sales in three days or that paste know we were selling I'm on a monthly basis as well but that wax review the incremental review that took us from getting 4.2 to 4.3 was worth a ton of money to us so if you just think about how I can apply to your business then you know how important they are so let's talk about you know where we are now and where we been so you guys have been in the game for a while no that years ago you could easily get reviews you can go out there and sign up for numerous different platforms that would have list and list of people that would come back and leave you review and you give him a free product he might even be able to incentivize them and give them a little extra cash and it was really easy but the right when the last time you were able to legally put into us go out there paste 4 review it's it's not it's not the same as it was I guess this is the point and just you know speaking through that scenario that you just talked about where our sales doubled you know if you are in a situation in a particular Niche where most of the star ratings are in a rain in most markets are niches on Amazon go out there and do a search for your product your products tillstrom and look at all the listings that are showing up on page what you're probably going to see you know a lot of listings at 4 and 1/2 stars or 4 stars or if you're in a really tough Market you might even see some listings in there were three and a half.
This is the post-purchase pro podcast episode. The thing that blew me away most was that 41% of all of our sales came from the marketing that we control after our customers and the initial purchase.
00:26
When I solve this, I knew if something that most Amazon sellers were not even aware of welcome post-purchase Pro podcast.
00:35
This is The only podcast that dives deep into post-purchase marketing to help you. Amazon sellers increased sale ranking reviews and profits.
00:43
It's everything that happens after the initial Sale. We call this the back end. Welcome today. We're talking about the 41% rule on the post-purchase pro podcast, episode five.
00:57
What is the 41% rule kind of curious? Right. Well, when we first started on Amazon, Seth and I, since I had a background in direct response, we approached our Amazon business with the idea of creating a relationship business, building a customer list, and then scaling our business by leveraging that customer list.
01:21
And the result was 41% of our sales overall came from what we now call post-purchase marketing. Got it, Sean. So post-purchase marketing kind of a totally changed the way that we approach our business.
01:39
Um, it didn't really change it from our perspective, but it changed the way we viewed it because of all the people were, we were meeting at these Amazon conferences and how, when we would start talking about building a customer list or creating a room or an insert or writing emails, everybody everyone's eyes would just glaze over because they had no like connection to that at all, that wasn't even on their radar.
02:05
I mean, you remember going to Vegas and sitting there with thousands of other Amazon sellers and us trying to talk about what we were doing and there was no connection.
02:15
I do. I remember having conversations with seller after seller or about what we were doing, and they looked at us like we were crazy.
02:21
You know, I kind of, I felt pregnant almost for a moment because, you know, ignorantly Seth, we approached Amazon in a way that we assumed any other business person would approach it.
02:32
But at the end of the day, most sellers that we were interacting with and, you know, early on, this was kind of their first entrepreneurial experience.
02:41
Their first business, a lot of folks still even had their day jobs. And, you know, we, when we go to Vegas looking for advice, we find out pretty quickly that we are the top 1%, which is not bad.
02:54
Um, obviously we were sharing our success and our strategies with others, but, you know, when we discovered the 41% rule, it was like, it was so profound that when you discuss that with other sellers, they were like, what are you talking about?
03:10
You know? And I'm like, what do you mean? You don't have a customer list? You're not marketing or remarketing to your customers?
03:18
Well, no, who does that? And it was just, it was crazy. So that's what we're talking about, the 41% rule.
03:24
So what, what's your favorite part of the, now the coined phrase, the 41% rule set. I like that before we want to present rule, you know, kind of stands for 41% of our sales come from post-purchase marketing or the marketing that we do after the initial purchase.
03:45
But one of the best parts of the 41% rule is that it makes our business much, much more profitable. Because if you think about it, if you're remarketing to the same customer and an almost free format, like we're capturing the email and then sending out email marketing messages for the bulk of our post-purchase marketing, then that means that we're not paying to acquire new customers.
04:08
We're not having to buy ads or to try to get ranked on Amazon. We already have that customer. And that's where you gain such a huge advantage because Amazon is great at sending you traffic or allowing you to buy traffic
0:04
This is the post purchase pro podcast, episode four.
0:08
Soon. you're buying something you didn't even know existed yesterday. Now, that's what I call a slippery slope effect.
0:19
Welcome to episode four today. We're talking about the quote unquote, slippery slope.
0:24
Now I'll give you my definition, Seth. We always talk about the slippery slope.
0:29
And we're going to jump in today into details, and we're going to dissect the slippery slope.
0:35
What it means for your business give you some real-life examples, most of both in personal life and in your business life.
0:41
But my definition, off the cuff Seth is a slippery slope to me is a systematic step by step approach, design where one small and simple, little step makes the next necessary step easy to start.
0:58
And each subsequence step becomes easier to start and hopefully finish.
1:04
How do you define your slippery slope surf?
1:07
Yeah, I thought, I love this concept because, if you can, get this in your head.
1:12
If you can think about falling down a slope or your customers falling into a slope that slippery, and think about making each step simple, so, it's easy for them to get, kind of, into our, into our falling motion, then you can sure do a lot better in your marketing. You get a lot better results.
1:32
So, I define a slippery slope as a process of events that are easy for a customer to take, and gets them more and more invested in, completing that process as they go along.
1:42
So if you can get them to step over a small hurdle and another small hurdle, and another small hurdle in the buying process, you'll get them a lot further along.
1:52
Then if you just stacked all your, Your processes up into one big hurdle, because if they if they get to a page or if they they get to a step in your marketing and it's difficult or there's a lot of stuff to do, a lot of times a customer would have stop, right, John?
2:08
Yeah, Exactly. You know, in the psychological word world, rather, I think you've also read the book, The Child Leni, book, about the psychology of influence and whatnot. I think there are 2 3 iterations of that, but, you know, in psychology and psychological sales systems, we always refer to this as commitment and consistency.
2:30
And, you know, it's funny to me that once a buyer, or, you know, whether it's in a sales environment or a personal environment, what someone makes, a commitment to do something, or act on something, or accept something, It seems that we, as humans, once we make that commitment, will go to almost any length to not only prove to ourselves that we made the right decision, but also prove to those around us, because we just don't want to look like food. So, how many times says, can you think of you've seen a cousin, or an uncle, or, or a friend in school?
3:04
Get exposed to some kind of scam, or some con artist, got into him.
3:09
And I seen it over and over as I was growing up, to where, you know, once this con man would get you to spend a little bit of money, then, you know, you're looking at this from the outside, and you're saying, Gosh, Charlie, why or how could you be so stupid? Why do you just keep giving this guy money?
3:24
And what happens is, in Charlie's mine, who's a fictitious person, once I've committed and made that initial investment, I will go to almost any length to prove to myself, make myself, feel, better, make those around me, look at me as I made the right decision. And even if that means throwing bad money after bad money. How many times have you seen this happen?
3:45
And the person, the victim will always think to themselves, well, if I just stay close to this person at some point, I may have the opportunity to get even or get my money back. We see it in an in
This is the Post Purchase Pro podcast. Episode three.
0:29
I can't believe that massive sellers are being shut down right now because of their product inserts, violating Amazon's terms of service.
0:39
Welcome to the Post Purchase Pro Podcast.
0:43
This is the only podcast that dives deep into post purchase marketing to help Amazon sellers increase sales ranking reviews and profits.
0:54
It's everything that happens after the initial sale. That makes a difference we call it the back end.
1:01
Welcome folks episode number three. We're talking about product inserts. This is a very timely subject. Why Seth?
1:12
Sean, well, and my perspective in search are always timely, because it's the best way to build a customer list when you're an Amazon seller, but it's even more timely.
1:22
Because there's lots and lots of things happening in the news right now with Amazon product inserts, big sellers. In fact, several large sellers have been caught violating US.
1:35
The Amazon terms of service with their inserts for manipulating reviews, and it's got a lot of Amazon sellers nervous about their product enter, but we're here to break that down for you and explain exactly what you should not be doing. As well as some of the strategies that work really, really well, and stay within Amazon's Terms of Service. So you never have to worry about the safety and the security of your bit.
2:02
You know what? I just can't understand. Surf?
2:07
What's on, what's that?
2:10
I can't believe that massive sellers are being shut down right now because of their product inserts, violating Amazon's terms of service.
2:19
Inserts are one of the most powerful tools that we've ever used when it comes to building, maintaining a customer list and therefore, relationship with our customers.
2:28
I can't imagine, set our Amazon business ever surviving to the tune of eight figures, sales and beyond and all of the massive exits that we've had with our Amazon brands.
2:42
Can you even see something like that happening without a customer list?
2:48
It's almost hard to believe that anyone could be successful in our industry.
2:54
Without building a customer list And search have always been the most powerful way that we've used one of many ways to not only build a customer list, but to build a customer list that looks forward to receiving our marketing and taken us up on the offers and the actions that we're asking for them.
3:12
So it was important for us today Seth to talk about product in search because as we see all of our colleagues, even our competitors, even friendly competitors. And those that we know in our business get slapped by Amazon because they're approaching him in search from the wrong angle.
3:31
It was important that we talk about this today, but I would implore you if you're listening to this now, go to Amazon.
3:37
Look at any large household name, brand product, any consumer, packaged, good, buy any Fortune 500 company or even larger companies that does not include, yeah.
3:50
A URL for their website, you're not going to buy anything from Procter and Gamble brands from Nike from any of the major household names that doesn't have their URL on the packaging.
4:03
So it's insane to me says that a lot of our colleagues are riding, then going, ma'am, my Amazon account will shut down.
4:10
Because revie, manipulation and product in search, but it doesn't have to be that way. And that's what we're going to talk about.
4:17
When it comes to product in search, Seth, let's talk about positioning, and how to position what we mean by positioning, I ran search, and how to better position and insert to be well within the terms of service.
4:33
Yeah, exactly, John, actually, I
For the full product funnel flow visit: https://www.postpurchasepro.com/flow
For the AOV screenshot visit: https://www.postpurchasepro.com/episode2
What is Post Purchase PRO Podcast? Who are we? Why are we podcasting? What's this all about and how can it help your Amazon business?
Seth and Shawn take you back to the beginning, when post purchase marketing was first introduced into their Amazon business.
This "post purchase" marketing has enabled us to sell more, rank faster, and make more profits than other sellers.
What effect did this have on our business?
What is "The Backend"
What to expect in subsequent episodes.
Transcript:
This is the post-purchase pro podcast episode one. We quickly discovered that just over 40% of our revenue was coming from our post purchase marketing.
Welcome To the post-purchase pro podcast. This is the only podcast that dives deep into post-purchase marketing to help you. Amazon sellers increase sales, ranking reviews, and profits.
It's everything that happens after the initial sale. It's a difference. We call this the back end. Welcome. We're glad you're joining us today for episode one.
Before we get started, let's jump in real quick, Seth and tell folks who we are. First of all, my name is Shawn Hart of post-purchase pro.
I grew up in a small town in central Indiana back in the nineties. So I'm a little bit long in the tooth, right?
And it just so happens that my cohost, Mr. Seth Stevens is from the exact same small town, although we never knew each other growing up, it was destiny that our paths would cross at some points that say, hello.
Hey everyone, thank you, Shawn. For the quick little intro there, as you said, I am Seth Stevens and we are so excited to be here, Shawn, both you and I have shared a lifelong passion for business and entrepreneurship, and that's what brought us together early on in my career.
Um, you were a little bit more experienced, I'll say running a, a very successful business at the time, actually did a little stint in your marketing office and learned a ton.
And then that brought us, you know, a decade later to this point where we're having a ton of fun, helping Amazon sellers maximize their profitability with post-purchase marketing.
That's great, buddy. Thank you for calling me old in a nice way. So now you know who we are. Let's talk a little bit about history.
So I cut my teeth starting my first business in high school, actually selling roses on the streets, not only in our little small town in central Indiana, but also at other points all around the Midwest and experienced lots of different style of business, sold different products through different platforms.
But when I learned the true importance of what we call direct response marketing, finally, I was able to broadcast my message through specific advertising to the masses.
And that's when I really blew up. And actually, when you were just fresh out of college, Seth, that's when you joined me with a brief tenor, my marketing company in Indianapolis as an intern, and kind of got your feet wet a little bit when it comes to direct response.
Now, when I say direct response, if you're not familiar with the term, this is marketing or advertising that asked for a quote unquote direct response from the consumer.
So what we were doing back in the days, if you want to call it that. So we were offering our own imported products, branded products directly to the end user using television ads, newspaper ads, direct mail, email, and the light.
And when you're paying for space ads in the direct response industry, regardless of the platform being newspaper, print magazines, TV, radio, as a matter, every single ad is tracked down to what the actual response is from that ad.
Now, the reason I'm telling you that is because when Seth and I jumped into the Amazon business, it was, it was the direct response exposure that I had had.
And Seth had had previous before we started our Amazon business that we found out later had a very, very positiv